Account-based foundation for B2B revenue teams

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0 28.5 11.5T200-200v40q0 17-11.5 28.5T160-120Zm160 0q-17 0-28.5-11.5T280-160v-220q0-17 11.5-28.5T320-420q17 0 28.5 11.5T360-380v220q0 17-11.5 28.5T320-120Zm160 0q-17 0-28.5-11.5T440-160v-140q0-17 11.5-28.5T480-340q17 0 28.5 11.5T520-300v140q0 17-11.5 28.5T480-120Zm160 0q-17 0-28.5-11.5T600-160v-200q0-17 11.5-28.5T640-400q17 0 28.5 11.5T680-360v200q0 17-11.5 28.5T640-120Zm160 0q-17 0-28.5-11.5T760-160v-360q0-17 11.5-28.5T800-560q17 0 28.5 11.5T840-520v360q0 17-11.5 28.5T800-120ZM560-481q-16 0-30.5-6T503-504L400-607 188-395q-12 12-28.5 11.5T131-396q-11-12-10.5-28.5T132-452l211-211q12-12 26.5-17.5T400-686q16 0 31 5.5t26 17.5l103 103 212-212q12-12 28.5-11.5T829-771q11 12 10.5 28.5T828-715L617-504q-11 11-26 17t-31 6Z"/></svg></span> </span> <span class="menu__item-body"> <a href="https://www.demandbase.com/problems-we-solve/sales/" class="menu__item-title link-stretched ">Sales</a> </span> </li> <li class="menu__item"> <span class="menu__item-icon icon"> <span class="icon" aria-label="support_agent"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="M480-120q-17 0-28.5-11.5T440-160q0-17 11.5-28.5T480-200h280v-284q0-117-81.5-198.5T480-764q-117 0-198.5 81.5T200-484v204q0 17-11.5 28.5T160-240q-33 0-56.5-23.5T80-320v-80q0-21 10.5-39.5T120-469l3-53q8-68 39.5-126t79-101q47.5-43 109-67T480-840q68 0 129 24t109 66.5Q766-707 797-649t40 126l3 52q19 9 29.5 27t10.5 38v92q0 20-10.5 38T840-249v49q0 33-23.5 56.5T760-120H480ZM360-400q-17 0-28.5-11.5T320-440q0-17 11.5-28.5T360-480q17 0 28.5 11.5T400-440q0 17-11.5 28.5T360-400Zm240 0q-17 0-28.5-11.5T560-440q0-17 11.5-28.5T600-480q17 0 28.5 11.5T640-440q0 17-11.5 28.5T600-400Zm-359-62q-7-106 64-182t177-76q89 0 156.5 56.5T720-519q-91-1-167.5-49T435-698q-16 80-67.5 142.5T241-462Z"/></svg></span> </span> <span class="menu__item-body"> <a href="https://www.demandbase.com/problems-we-solve/customer-success/" class="menu__item-title link-stretched ">Customer Success</a> </span> </li> <li class="menu__item"> <span class="menu__item-icon icon"> <span class="icon" aria-label="construction"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="M714-162 537-339l84-84 177 177q17 17 17 42t-17 42q-17 17-42 17t-42-17Zm-552 0q-17-17-17-42t17-42l234-234-68-68q-11 11-28 11t-28-11l-23-23v90q0 14-12 19t-22-5L106-576q-10-10-5-22t19-12h90l-22-22q-12-12-12-28t12-28l114-114q20-20 43-29t47-9q20 0 37.5 6t34.5 18q8 5 8.5 14t-6.5 16l-76 76 22 22q11 11 11 28t-11 28l68 68 90-90q-4-11-6.5-23t-2.5-24q0-59 40.5-99.5T701-841q8 0 15 .5t14 2.5q9 3 11.5 12.5T737-809l-65 65q-6 6-6 14t6 14l44 44q6 6 14 6t14-6l65-65q7-7 16.5-5t12.5 12q2 7 2.5 14t.5 15q0 59-40.5 99.5T701-561q-12 0-24-2t-23-7L246-162q-17 17-42 17t-42-17Z"/></svg></span> </span> <span class="menu__item-body"> <a href="https://www.demandbase.com/problems-we-solve/operations/" class="menu__item-title link-stretched ">Revenue Operations</a> </span> </li> </ul> </div> <div class="nav__submenu-column"> <p class="nav__submenu-column__heading">By Industry / Segment</p> <ul class="menu"> <li class="menu__item"> <span class="menu__item-icon icon"> <span class="icon" aria-label="cases"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="M120-80q-33 0-56.5-23.5T40-160v-400q0-17 11.5-28.5T80-600q17 0 28.5 11.5T120-560v400h640q17 0 28.5 11.5T800-120q0 17-11.5 28.5T760-80H120Zm160-160q-33 0-56.5-23.5T200-320v-400q0-17 11.5-28.5T240-760h160v-80q0-33 23.5-56.5T480-920h160q33 0 56.5 23.5T720-840v80h160q17 0 28.5 11.5T920-720v400q0 33-23.5 56.5T840-240H280Zm200-520h160v-80H480v80Z"/></svg></span> </span> <span class="menu__item-body"> <a href="https://www.demandbase.com/problems-we-solve/business-services/" class="menu__item-title link-stretched ">Business Services</a> </span> </li> <li class="menu__item"> <span class="menu__item-icon icon"> <span class="icon" aria-label="account_balance"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="M200-320v-200q0-17 11.5-28.5T240-560q17 0 28.5 11.5T280-520v200q0 17-11.5 28.5T240-280q-17 0-28.5-11.5T200-320Zm240 0v-200q0-17 11.5-28.5T480-560q17 0 28.5 11.5T520-520v200q0 17-11.5 28.5T480-280q-17 0-28.5-11.5T440-320ZM120-120q-17 0-28.5-11.5T80-160q0-17 11.5-28.5T120-200h720q17 0 28.5 11.5T880-160q0 17-11.5 28.5T840-120H120Zm560-200v-200q0-17 11.5-28.5T720-560q17 0 28.5 11.5T760-520v200q0 17-11.5 28.5T720-280q-17 0-28.5-11.5T680-320Zm160-320H116q-15 0-25.5-10.5T80-676v-22q0-11 5.5-19t14.5-13l344-172q17-8 36-8t36 8l342 171q11 5 16.5 15t5.5 21v15q0 17-11.5 28.5T840-640Z"/></svg></span> </span> <span class="menu__item-body"> <a href="https://www.demandbase.com/problems-we-solve/financial-services/" class="menu__item-title link-stretched ">Financial Services</a> </span> </li> <li class="menu__item"> <span class="menu__item-icon icon"> <span class="icon" aria-label="manufacturing"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="M222-540q-12-5-22.5-10.5T178-564l-29 9q-13 4-25.5-1T104-572l-8-14q-7-12-5-26t13-23l22-19q-2-13-2-26t2-26l-22-19q-11-9-13-22.5t5-25.5l9-15q7-11 19-16t25-1l29 9q11-8 21.5-13.5T222-820l6-29q3-14 13.5-22.5T266-880h16q14 0 24.5 9t13.5 23l6 28q12 5 22.5 10.5T370-796l29-9q13-4 25.5 1t19.5 16l8 14q7 12 5 26t-13 23l-22 19q2 13 2 26t-2 26l22 19q11 9 13 22.5t-5 25.5l-9 15q-7 11-19 16t-25 1l-29-9q-11 8-21.5 13.5T326-540l-6 29q-3 14-13.5 22.5T282-480h-16q-14 0-24.5-9T228-512l-6-28Zm52-60q33 0 56.5-23.5T354-680q0-33-23.5-56.5T274-760q-33 0-56.5 23.5T194-680q0 33 23.5 56.5T274-600Zm300 476q-17-6-31.5-14.5T514-158l-38 12q-18 6-36-.5T412-170l-11-19q-10-17-7-36.5t18-32.5l30-26q-2-18-2-36t2-36l-30-27q-15-13-18-32t7-36l11-19q10-17 28-23.5t36-.5l38 12q14-11 28.5-19.5T574-516l9-41q4-19 18.5-31t34.5-12h24q20 0 34.5 12t18.5 31l9 41q17 6 31.5 14.5T782-482l38-12q18-6 36 .5t28 23.5l11 19q10 17 7 36.5T884-382l-30 26q2 18 2 36t-2 36l30 27q15 13 18 32t-7 36l-11 19q-10 17-28 23.5t-36 .5l-38-12q-14 11-28.5 19.5T722-124l-9 41q-4 19-18.5 31T660-40h-24q-20 0-34.5-12T583-83l-9-41Zm74-76q50 0 85-35t35-85q0-50-35-85t-85-35q-50 0-85 35t-35 85q0 50 35 85t85 35Z"/></svg></span> </span> <span class="menu__item-body"> <a href="https://www.demandbase.com/problems-we-solve/manufacturing/" class="menu__item-title link-stretched ">Manufacturing</a> </span> </li> <li class="menu__item"> <span class="menu__item-icon icon"> <span class="icon" aria-label="memory"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="M360-400v-160q0-17 11.5-28.5T400-600h160q17 0 28.5 11.5T600-560v160q0 17-11.5 28.5T560-360H400q-17 0-28.5-11.5T360-400Zm0 240v-40h-80q-33 0-56.5-23.5T200-280v-80h-40q-17 0-28.5-11.5T120-400q0-17 11.5-28.5T160-440h40v-80h-40q-17 0-28.5-11.5T120-560q0-17 11.5-28.5T160-600h40v-80q0-33 23.5-56.5T280-760h80v-40q0-17 11.5-28.5T400-840q17 0 28.5 11.5T440-800v40h80v-40q0-17 11.5-28.5T560-840q17 0 28.5 11.5T600-800v40h80q33 0 56.5 23.5T760-680v80h40q17 0 28.5 11.5T840-560q0 17-11.5 28.5T800-520h-40v80h40q17 0 28.5 11.5T840-400q0 17-11.5 28.5T800-360h-40v80q0 33-23.5 56.5T680-200h-80v40q0 17-11.5 28.5T560-120q-17 0-28.5-11.5T520-160v-40h-80v40q0 17-11.5 28.5T400-120q-17 0-28.5-11.5T360-160Zm320-120v-400H280v400h400Z"/></svg></span> </span> <span class="menu__item-body"> <a href="https://www.demandbase.com/problems-we-solve/technology/" class="menu__item-title link-stretched ">Technology</a> </span> </li> <li class="menu__item"> <span class="menu__item-icon icon"> <span class="icon" aria-label="source_environment"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="M80-160v-590q0-10 4-18t12-14l160-120q11-8 24-8t24 8l160 120q8 6 12 14t4 18v70h360q17 0 28.5 11.5T880-640v480q0 17-11.5 28.5T840-120H120q-17 0-28.5-11.5T80-160Zm80-40h80v-80h-80v80Zm0-160h80v-80h-80v80Zm0-160h80v-80h-80v80Zm0-160h80v-80h-80v80Zm160 0h80v-80h-80v80Zm0 480h480v-400H320v400Zm280-320h80q17 0 28.5 11.5T720-480q0 17-11.5 28.5T680-440h-80q-17 0-28.5-11.5T560-480q0-17 11.5-28.5T600-520Zm0 160h80q17 0 28.5 11.5T720-320q0 17-11.5 28.5T680-280h-80q-17 0-28.5-11.5T560-320q0-17 11.5-28.5T600-360ZM480-480q0 17-11.5 28.5T440-440q-17 0-28.5-11.5T400-480q0-17 11.5-28.5T440-520q17 0 28.5 11.5T480-480Zm-40 200q-17 0-28.5-11.5T400-320q0-17 11.5-28.5T440-360q17 0 28.5 11.5T480-320q0 17-11.5 28.5T440-280Z"/></svg></span> </span> <span class="menu__item-body"> <a href="https://www.demandbase.com/problems-we-solve/enterprise/" class="menu__item-title link-stretched ">Enterprise</a> </span> </li> </ul> </div> <div class="nav__submenu-column"> <p class="nav__submenu-column__heading">By Use Case</p> <ul class="menu"> <li class="menu__item"> <span class="menu__item-icon icon"> <span class="icon" aria-label="build"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="M360-360q-100 0-170-70t-70-170q0-20 3-40t11-38q5-10 12.5-15t16.5-7q9-2 18.5.5T199-689l105 105 72-72-105-105q-8-8-10.5-17.5T260-797q2-9 7-16.5t15-12.5q18-8 38-11t40-3q100 0 170 70t70 170q0 23-4 43.5T584-516l202 200q29 29 29 71t-29 71q-29 29-71 29t-71-30L444-376q-20 8-40.5 12t-43.5 4Z"/></svg></span> </span> <span class="menu__item-body"> <a href="https://www.demandbase.com/problems-we-solve/build/" class="menu__item-title link-stretched ">Build a B2B GTM Foundation</a> </span> </li> <li class="menu__item"> <span class="menu__item-icon icon"> <span class="icon" aria-label="data_loss_prevention"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="M440-560q33 0 56.5-23.5T520-640q0-33-23.5-56.5T440-720q-33 0-56.5 23.5T360-640q0 33 23.5 56.5T440-560Zm0 160q45 0 84.5-19t68.5-54q-35-23-73.5-35T440-520q-41 0-79.5 12T287-473q29 35 68.5 54t84.5 19Zm0 160q-134 0-227-93t-93-227q0-134 93-227t227-93q134 0 227 93t93 227q0 56-18 105.5T692-364l160 160q11 11 11 28t-11 28q-11 11-28 11t-28-11L636-308q-41 32-90.5 50T440-240Z"/></svg></span> </span> <span class="menu__item-body"> <a href="https://www.demandbase.com/problems-we-solve/find/" class="menu__item-title link-stretched ">Find and Prioritize Accounts</a> </span> </li> <li class="menu__item"> <span class="menu__item-icon icon"> <span class="icon" aria-label="target"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="M480-80q-83 0-156-31.5T197-197q-54-54-85.5-127T80-480q0-83 31.5-156T197-763q54-54 127-85.5T480-880q83 0 156 31.5T763-763q54 54 85.5 127T880-480q0 83-31.5 156T763-197q-54 54-127 85.5T480-80Zm0-80q134 0 227-93t93-227q0-134-93-227t-227-93q-134 0-227 93t-93 227q0 134 93 227t227 93Zm0-80q-100 0-170-70t-70-170q0-100 70-170t170-70q100 0 170 70t70 170q0 100-70 170t-170 70Zm0-80q66 0 113-47t47-113q0-66-47-113t-113-47q-66 0-113 47t-47 113q0 66 47 113t113 47Zm0-80q-33 0-56.5-23.5T400-480q0-33 23.5-56.5T480-560q33 0 56.5 23.5T560-480q0 33-23.5 56.5T480-400Z"/></svg></span> </span> <span class="menu__item-body"> <a href="https://www.demandbase.com/problems-we-solve/engage/" class="menu__item-title link-stretched ">Engage Target Accounts</a> </span> </li> <li class="menu__item"> <span class="menu__item-icon icon"> <span class="icon" aria-label="new_releases"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="m438-452-58-57q-11-11-27.5-11T324-508q-11 11-11 28t11 28l86 86q12 12 28 12t28-12l170-170q12-12 11.5-28T636-592q-12-12-28.5-12.5T579-593L438-452ZM326-90l-58-98-110-24q-15-3-24-15.5t-7-27.5l11-113-75-86q-10-11-10-26t10-26l75-86-11-113q-2-15 7-27.5t24-15.5l110-24 58-98q8-13 22-17.5t28 1.5l104 44 104-44q14-6 28-1.5t22 17.5l58 98 110 24q15 3 24 15.5t7 27.5l-11 113 75 86q10 11 10 26t-10 26l-75 86 11 113q2 15-7 27.5T802-212l-110 24-58 98q-8 13-22 17.5T584-74l-104-44-104 44q-14 6-28 1.5T326-90Z"/></svg></span> </span> <span class="menu__item-body"> <a 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<li class="nav__menu-item"> <a href="/on-demand-demo/" id="main-nav-btn-primary" class="btn btn--primary">Watch a Demo</a> </li> <li class="nav__menu-item"> <a href="/book-meeting/" id="main-nav-btn-secondary" class="btn btn--secondary">Get a Live Tour</a> </li> </ul> </nav> <button type="button" class="nav-toggle-open"> <span class="icon text-3xl" aria-label="menu"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="M160-240q-17 0-28.5-11.5T120-280q0-17 11.5-28.5T160-320h640q17 0 28.5 11.5T840-280q0 17-11.5 28.5T800-240H160Zm0-200q-17 0-28.5-11.5T120-480q0-17 11.5-28.5T160-520h640q17 0 28.5 11.5T840-480q0 17-11.5 28.5T800-440H160Zm0-200q-17 0-28.5-11.5T120-680q0-17 11.5-28.5T160-720h640q17 0 28.5 11.5T840-680q0 17-11.5 28.5T800-640H160Z"/></svg></span> <span class="sr-only">Open navigation</span> </button> </div> </header>  <div class=" module-container"> <div class="module hero hero--primary sm:hero--bg-b-full lg:hero--bg-br" data-theme="light" data-variant="cloud-600" style=" --bg-lg: url('https://www.demandbase.com/wp-content/uploads/2024/09/hero-arc-square-lavender-down-1920x1440.png');"> <div class="hero__container container "> <div class="hero__main"> <div class="wysiwyg"> <p class="eyebrow">Create an Account-Based Foundation</p> <h1>Align your sales and marketing teams with unified account-based insights</h1> </div> <div class="hero__actions"> <a href="https://www.demandbase.com/products/account-based-foundation/book-meeting/" class="btn btn--primary"> Get a Live Tour </a> <a href="https://www.demandbase.com/product-tours/" class="btn btn--secondary"> Take a Self-Guided Tour </a> </div> </div> <div class="hero__aside"></div> </div> </div> <div class="module"> <div class="container"> <div class="wysiwyg__cols"> <div class="wysiwyg"> <h2 style="text-align: center;">Step-aside lead-based systems. Make way for an account-based view of your world.</h2> <h2 style="text-align: center;">You can’t be account-based when your systems aren’t</h2> <p style="text-align: center;">Traditional marketing and sales technologies are lead-based, and critical data is often spread across fragmented systems. That sucks! And makes it impossible to connect the dots and understand how your target accounts are engaging on and off your website. Demandbase makes your systems smarter.</p> </div> </div> </div> </div> </div> <div class=" module-container"> <div class="module wysiwyg-media" data-theme="light" data-variant="cloud-600"> <div class="wysiwyg-media__container container"> <div class="wysiwyg-media__main"> <div class="wysiwyg"> <h3>Creating a Unified Account Data Foundation</h3> <p class="feature">It starts by combining your first-party data with our third-party insights and behavioral signals to create a unified Account Data Foundation.</p> <ul> <li>Connect your first-party systems (CRM, marketing automation, corporate email, website, etc.) with our third-party data to create a single source of truth.</li> <li>Clean your data and enrich your accounts with our firmographic, contact, technographic, and intent data.</li> <li>Log tasks and create contacts in CRM automatically, based on email and calendar.</li> <li>Create custom fields based on your company’s needs, and sync them back to your CRM.</li> </ul> </div> </div> <div class="wysiwyg-media__aside"> <img width="1280" height="1033" src="https://www.demandbase.com/wp-content/uploads/2024/09/ABFoundation_create-unified-account-1280x1033.png" class="db-img w-full rounded-lg" alt="Demandbase One™ user interface" loading="lazy" decoding="async" srcset="https://www.demandbase.com/wp-content/uploads/2024/09/ABFoundation_create-unified-account-1280x1033.png 1280w, https://www.demandbase.com/wp-content/uploads/2024/09/ABFoundation_create-unified-account-300x242.png 300w, https://www.demandbase.com/wp-content/uploads/2024/09/ABFoundation_create-unified-account-1024x826.png 1024w, https://www.demandbase.com/wp-content/uploads/2024/09/ABFoundation_create-unified-account-768x620.png 768w, https://www.demandbase.com/wp-content/uploads/2024/09/ABFoundation_create-unified-account.png 1348w" sizes="(max-width: 1280px) 100vw, 1280px" /> </div> </div> </div> <div class="module wysiwyg-media wysiwyg-media--flip-x" data-theme="light" data-variant="cloud-500"> <div class="wysiwyg-media__container container"> <div class="wysiwyg-media__main"> <div class="wysiwyg"> <h3>Lead to Account Matching</h3> <p class="feature">You don’t sell to leads, you sell to accounts. Get the industry’s most integrated solution to match leads to accounts (L2A) and start seeing the bigger picture.</p> <ul> <li>Use fuzzy logic to match on email, company name, and custom field, with customizable tiebreakers to handle multiple accounts and respect parent-child hierarchy.</li> <li>Route leads quickly and accurately based on account ownership statuses.</li> <li>Augment lead records with relevant account data like industry, company size, and more.</li> </ul> </div> </div> <div class="wysiwyg-media__aside"> <img width="544" height="451" src="https://www.demandbase.com/wp-content/uploads/2024/09/ABFoundation_Lead-to-Account-Matching.png" class="db-img w-full rounded-lg" alt="Demandbase One™ user interface" loading="lazy" decoding="async" srcset="https://www.demandbase.com/wp-content/uploads/2024/09/ABFoundation_Lead-to-Account-Matching.png 544w, https://www.demandbase.com/wp-content/uploads/2024/09/ABFoundation_Lead-to-Account-Matching-300x249.png 300w" sizes="(max-width: 544px) 100vw, 544px" /> </div> </div> </div> <div class="module wysiwyg-media" data-theme="light" data-variant="cloud-600"> <div class="wysiwyg-media__container container"> <div class="wysiwyg-media__main"> <div class="wysiwyg"> <h3>Account Identification</h3> <p class="feature">Identify anonymous accounts when they visit your website or consume content off site.</p> <ul> <li>Get unparalleled match rates and accuracy using a combination of our first- and third-party data, plus proprietary machine learning.</li> <li>Identify in-the-moment engagement (whether on-site or with an ad) and serve them tailored messaging that’s relevant to their needs.</li> <li>Accurately identify web traffic regardless of whether they’re working from home, office, or on the move.</li> </ul> </div> </div> <div class="wysiwyg-media__aside"> <img width="1280" height="1047" src="https://www.demandbase.com/wp-content/uploads/2024/09/ABFoundation_Account-Identification-1280x1047.png" class="db-img w-full rounded-lg" alt="Demandbase One™ user interface" loading="lazy" decoding="async" srcset="https://www.demandbase.com/wp-content/uploads/2024/09/ABFoundation_Account-Identification-1280x1047.png 1280w, https://www.demandbase.com/wp-content/uploads/2024/09/ABFoundation_Account-Identification-300x245.png 300w, https://www.demandbase.com/wp-content/uploads/2024/09/ABFoundation_Account-Identification-1024x838.png 1024w, https://www.demandbase.com/wp-content/uploads/2024/09/ABFoundation_Account-Identification-768x628.png 768w, https://www.demandbase.com/wp-content/uploads/2024/09/ABFoundation_Account-Identification.png 1330w" sizes="(max-width: 1280px) 100vw, 1280px" /> </div> </div> </div> <div class="module wysiwyg-media wysiwyg-media--flip-x" data-theme="light" data-variant="cloud-500"> <div class="wysiwyg-media__container container"> <div class="wysiwyg-media__main"> <div class="wysiwyg"> <h3>Segmentation and Audience Management</h3> <p class="feature">Use Selectors to precisely segment accounts and define target audiences for tailored campaigns.</p> <ul> <li>Take advantage of powerful cross-object filters to create segments that other platforms can’t match.</li> <li>Create hyper-targeted audiences by combining AI-powered account selection with custom CRM data, opportunities, buyer persona, journey stage, behavior, intent, recent sales activity, and more.</li> <li>Push audiences to your favorite third-party platforms like LinkedIn, Facebook, Instagram, Twitter, YouTube, Google, Bing, Adobe, and your marketing automation platform to orchestrate across channels.</li> <li>Easily manage account, people and opportunity lists using database folders. Organizing lists within folders makes them easier to find and take action on.</li> </ul> </div> </div> <div class="wysiwyg-media__aside"> <img width="1088" height="829" src="https://www.demandbase.com/wp-content/uploads/2024/10/AccountBasedFoundation_Segmentation.png" class="db-img w-full rounded-lg" alt="Demandbase One™ user interface" loading="lazy" decoding="async" srcset="https://www.demandbase.com/wp-content/uploads/2024/10/AccountBasedFoundation_Segmentation.png 1088w, https://www.demandbase.com/wp-content/uploads/2024/10/AccountBasedFoundation_Segmentation-300x229.png 300w, https://www.demandbase.com/wp-content/uploads/2024/10/AccountBasedFoundation_Segmentation-1024x780.png 1024w, https://www.demandbase.com/wp-content/uploads/2024/10/AccountBasedFoundation_Segmentation-768x585.png 768w" sizes="(max-width: 1088px) 100vw, 1088px" /> </div> </div> </div> <div class="module wysiwyg-media" data-theme="light" data-variant="cloud-600"> <div class="wysiwyg-media__container container"> <div class="wysiwyg-media__main"> <div class="wysiwyg"> <h3>Engagement Minutes</h3> <p class="feature">Uncover powerful buying signals about account engagement and progression. No more wasting time chasing accounts that aren’t ready to buy.</p> <ul> <li>Track how buyers interact with your company using a flexible, minutes-based model.</li> <li>Customize the model based on your unique business needs. It’s way better than your typical predictive black-box.</li> <li>Assign minutes for all activities and create custom categories to identify expansion opportunities.</li> </ul> </div> </div> <div class="wysiwyg-media__aside"> <img width="1280" height="1068" src="https://www.demandbase.com/wp-content/uploads/2024/09/ABFoundation_Engagement-Minutes-1280x1068.png" class="db-img w-full rounded-lg" alt="Demandbase One™ user interface" loading="lazy" decoding="async" srcset="https://www.demandbase.com/wp-content/uploads/2024/09/ABFoundation_Engagement-Minutes-1280x1068.png 1280w, https://www.demandbase.com/wp-content/uploads/2024/09/ABFoundation_Engagement-Minutes-300x250.png 300w, https://www.demandbase.com/wp-content/uploads/2024/09/ABFoundation_Engagement-Minutes-1024x854.png 1024w, https://www.demandbase.com/wp-content/uploads/2024/09/ABFoundation_Engagement-Minutes-768x641.png 768w, https://www.demandbase.com/wp-content/uploads/2024/09/ABFoundation_Engagement-Minutes.png 1304w" sizes="(max-width: 1280px) 100vw, 1280px" /> </div> </div> </div> <div class="module wysiwyg-media wysiwyg-media--flip-x" data-theme="light" data-variant="cloud-500"> <div class="wysiwyg-media__container container"> <div class="wysiwyg-media__main"> <div class="wysiwyg"> <h3>Data Integrity</h3> <p class="feature">Get to better insights with clean CRM data.</p> <ul> <li>Automatically clean accounts, contacts, and leads in Salesforce or Microsoft Dynamics 365.</li> <li>Fill in missing fields and append data.</li> <li>Easily spot duplicate and out-of-date business data.</li> </ul> </div> </div> <div class="wysiwyg-media__aside"> <img width="1088" height="895" src="https://www.demandbase.com/wp-content/uploads/2024/10/img_acct-based-foundation_Data-Integrity.png" class="db-img w-full rounded-lg" alt="Demandbase One™ user interface" loading="lazy" decoding="async" srcset="https://www.demandbase.com/wp-content/uploads/2024/10/img_acct-based-foundation_Data-Integrity.png 1088w, https://www.demandbase.com/wp-content/uploads/2024/10/img_acct-based-foundation_Data-Integrity-300x247.png 300w, https://www.demandbase.com/wp-content/uploads/2024/10/img_acct-based-foundation_Data-Integrity-1024x842.png 1024w, https://www.demandbase.com/wp-content/uploads/2024/10/img_acct-based-foundation_Data-Integrity-768x632.png 768w" sizes="(max-width: 1088px) 100vw, 1088px" /> </div> </div> </div> <div class="module wysiwyg-media" data-theme="light" data-variant="cloud-600"> <div class="wysiwyg-media__container container"> <div class="wysiwyg-media__main"> <div class="wysiwyg"> <h3>Data Stream</h3> <p class="feature">Flow platform data to your preferred data lake, data warehouse, cloud storage, or BI solutions.</p> <ul> <li>Create custom dashboards using data like intent, web traffic, and advertising metrics.</li> <li>Deliver custom reports to track customer buying behavior and data for anyone to use.</li> <li>Access and analyze the data you need, where you need it.</li> </ul> </div> </div> <div class="wysiwyg-media__aside"> <img width="1280" height="981" src="https://www.demandbase.com/wp-content/uploads/2024/09/ABFoundation_Data-Stream-1280x981.png" class="db-img w-full rounded-lg" alt="Demandbase One™ user interface" loading="lazy" decoding="async" srcset="https://www.demandbase.com/wp-content/uploads/2024/09/ABFoundation_Data-Stream-1280x981.png 1280w, https://www.demandbase.com/wp-content/uploads/2024/09/ABFoundation_Data-Stream-300x230.png 300w, https://www.demandbase.com/wp-content/uploads/2024/09/ABFoundation_Data-Stream-1024x785.png 1024w, https://www.demandbase.com/wp-content/uploads/2024/09/ABFoundation_Data-Stream-768x588.png 768w, https://www.demandbase.com/wp-content/uploads/2024/09/ABFoundation_Data-Stream.png 1420w" sizes="(max-width: 1280px) 100vw, 1280px" /> </div> </div> </div> <div class="module minimal-cards minimal-cards--4-cols"> <div class="container"> <h2 class="heading-lg mb-12 md:mb-16 text-center"> Learn more about what you get with <a href="https://www.demandbase.com/products/">Demandbase One™</a>. </h2> <div class="minimal-cards__list"> <div class="minimal-card"> <div class="minimal-card__main"> <h3 class="minimal-card__title subtitle-md"> <a href="https://www.demandbase.com/products/account-based-foundation/" target="_blank" class="link-stretched"> Focus on Accounts </a> </h3> <p class="minimal-card__text"> Because B2B is all about accounts. Not leads. </p> </div> <div class="minimal-card__actions"> <a href="https://www.demandbase.com/products/account-based-foundation/" target="_blank" class="btn btn--secondary btn--circle link-stretched"> <span class="sr-only">Focus on Accounts </span> <span class="icon" aria-label="arrow_forward"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="M647-440H200q-17 0-28.5-11.5T160-480q0-17 11.5-28.5T200-520h447L451-716q-12-12-11.5-28t12.5-28q12-11 28-11.5t28 11.5l264 264q6 6 8.5 13t2.5 15q0 8-2.5 15t-8.5 13L508-188q-11 11-27.5 11T452-188q-12-12-12-28.5t12-28.5l195-195Z"/></svg></span> </a> </div> </div> <div class="minimal-card"> <div class="minimal-card__main"> <h3 class="minimal-card__title subtitle-md"> <a href="https://www.demandbase.com/products/sales-intelligence/" class="link-stretched"> Give Sales All the Intelligence </a> </h3> <p class="minimal-card__text"> Insights to identify and contact key decision makers.<br /> </p> </div> <div class="minimal-card__actions"> <a href="https://www.demandbase.com/products/sales-intelligence/" class="btn btn--secondary btn--circle link-stretched"> <span class="sr-only">Give Sales All the Intelligence</span> <span class="icon" aria-label="arrow_forward"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="M647-440H200q-17 0-28.5-11.5T160-480q0-17 11.5-28.5T200-520h447L451-716q-12-12-11.5-28t12.5-28q12-11 28-11.5t28 11.5l264 264q6 6 8.5 13t2.5 15q0 8-2.5 15t-8.5 13L508-188q-11 11-27.5 11T452-188q-12-12-12-28.5t12-28.5l195-195Z"/></svg></span> </a> </div> </div> <div class="minimal-card"> <div class="minimal-card__main"> <h3 class="minimal-card__title subtitle-md"> <a href="https://www.demandbase.com/products/account-intelligence/intent/" class="link-stretched"> Discover Buying Intent Early </a> </h3> <p class="minimal-card__text"> Identify when an account is interested.<br /> </p> </div> <div class="minimal-card__actions"> <a href="https://www.demandbase.com/products/account-intelligence/intent/" class="btn btn--secondary btn--circle link-stretched"> <span class="sr-only">Discover Buying Intent Early</span> <span class="icon" aria-label="arrow_forward"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="M647-440H200q-17 0-28.5-11.5T160-480q0-17 11.5-28.5T200-520h447L451-716q-12-12-11.5-28t12.5-28q12-11 28-11.5t28 11.5l264 264q6 6 8.5 13t2.5 15q0 8-2.5 15t-8.5 13L508-188q-11 11-27.5 11T452-188q-12-12-12-28.5t12-28.5l195-195Z"/></svg></span> </a> </div> </div> <div class="minimal-card"> <div class="minimal-card__main"> <h3 class="minimal-card__title subtitle-md"> <a href="https://www.demandbase.com/products/predictive-analytics/" class="link-stretched"> Find and Prioritize Accounts </a> </h3> <p class="minimal-card__text"> Spot accounts with predictive models that tell you why.<br /> </p> </div> <div class="minimal-card__actions"> <a href="https://www.demandbase.com/products/predictive-analytics/" class="btn btn--secondary btn--circle link-stretched"> <span class="sr-only">Find and Prioritize Accounts</span> <span class="icon" aria-label="arrow_forward"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="M647-440H200q-17 0-28.5-11.5T160-480q0-17 11.5-28.5T200-520h447L451-716q-12-12-11.5-28t12.5-28q12-11 28-11.5t28 11.5l264 264q6 6 8.5 13t2.5 15q0 8-2.5 15t-8.5 13L508-188q-11 11-27.5 11T452-188q-12-12-12-28.5t12-28.5l195-195Z"/></svg></span> </a> </div> </div> <div class="minimal-card"> <div class="minimal-card__main"> <h3 class="minimal-card__title subtitle-md"> <a href="https://www.demandbase.com/products/advertising/" class="link-stretched"> Advertise Across Channels </a> </h3> <p class="minimal-card__text"> Drive awareness with advertising built for B2B. </p> </div> <div class="minimal-card__actions"> <a href="https://www.demandbase.com/products/advertising/" class="btn btn--secondary btn--circle link-stretched"> <span class="sr-only">Advertise Across Channels</span> <span class="icon" aria-label="arrow_forward"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="M647-440H200q-17 0-28.5-11.5T160-480q0-17 11.5-28.5T200-520h447L451-716q-12-12-11.5-28t12.5-28q12-11 28-11.5t28 11.5l264 264q6 6 8.5 13t2.5 15q0 8-2.5 15t-8.5 13L508-188q-11 11-27.5 11T452-188q-12-12-12-28.5t12-28.5l195-195Z"/></svg></span> </a> </div> </div> <div class="minimal-card"> <div class="minimal-card__main"> <h3 class="minimal-card__title subtitle-md"> <a href="https://www.demandbase.com/products/personalization/" class="link-stretched"> Personalize Web Experiences </a> </h3> <p class="minimal-card__text"> Personalize your website for maximum relevance. </p> </div> <div class="minimal-card__actions"> <a href="https://www.demandbase.com/products/personalization/" class="btn btn--secondary btn--circle link-stretched"> <span class="sr-only">Personalize Web Experiences</span> <span class="icon" aria-label="arrow_forward"><svg xmlns="http://www.w3.org/2000/svg" height="24" viewBox="0 -960 960 960" width="24"><path d="M647-440H200q-17 0-28.5-11.5T160-480q0-17 11.5-28.5T200-520h447L451-716q-12-12-11.5-28t12.5-28q12-11 28-11.5t28 11.5l264 264q6 6 8.5 13t2.5 15q0 8-2.5 15t-8.5 13L508-188q-11 11-27.5 11T452-188q-12-12-12-28.5t12-28.5l195-195Z"/></svg></span> </a> </div> </div> <div class="minimal-card"> <div class="minimal-card__main"> <h3 class="minimal-card__title subtitle-md"> <a href="https://www.demandbase.com/products/orchestration/" class="link-stretched"> Orchestrate Channels at Scale </a> </h3> <p class="minimal-card__text"> Account-based automation that drives efficiency. </p> </div> <div class="minimal-card__actions"> <a href="https://www.demandbase.com/products/orchestration/" class="btn btn--secondary btn--circle link-stretched"> <span class="sr-only">Orchestrate Channels at Scale</span> <span 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