How TMW Unlimited Puts Audience Profiling Into Practice

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d="M20.5 18V17C20.5 15.3 19.2 14 17.5 14H14.5C12.8 14 11.5 15.3 11.5 17V18" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M8.5 14H6.5C4.8 14 3.5 15.3 3.5 17V18" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /></svg></span>Audience builder</a> <a href="/platform/charts" class="dropdown-link"><span><svg xmlns="http://www.w3.org/2000/svg" width="22" height="22" viewbox="0 0 22 22" fill="none"> <path d="M8.55526 19.25H3.66667V11.9167H8.55526" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path fill-rule="evenodd" clip-rule="evenodd" d="M8.55525 2.75H13.4438V19.25H8.55525V2.75Z" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M13.4447 7.33334H18.3333V19.25H13.4447" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /></svg></span>Custom charts</a> </div> <div class="dropdown-column"> <span class="dropdown-link title"></span> <a href="/platform/dashboards" class="dropdown-link"><span><svg xmlns="http://www.w3.org/2000/svg" width="21" height="21" viewbox="0 0 21 21" fill="none"> <path fill-rule="evenodd" clip-rule="evenodd" d="M6.78125 10.5H4.375C3.40812 10.5 2.625 9.71688 2.625 8.75V4.375C2.625 3.40812 3.40812 2.625 4.375 2.625H6.78125C7.74813 2.625 8.53125 3.40812 8.53125 4.375V8.75C8.53125 9.71688 7.74813 10.5 6.78125 10.5Z" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path fill-rule="evenodd" clip-rule="evenodd" d="M6.78125 18.375H4.375C3.40812 18.375 2.625 17.5919 2.625 16.625V16.1875C2.625 15.2206 3.40812 14.4375 4.375 14.4375H6.78125C7.74813 14.4375 8.53125 15.2206 8.53125 16.1875V16.625C8.53125 17.5919 7.74813 18.375 6.78125 18.375Z" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path fill-rule="evenodd" clip-rule="evenodd" d="M14.2188 10.5H16.625C17.5919 10.5 18.375 11.2831 18.375 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stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M11 12.1458V11.9167C11 11.1677 11.4629 10.7617 11.9267 10.45C12.3796 10.1447 12.8333 9.7469 12.8333 9.01357C12.8333 8.00065 12.0129 7.18024 11 7.18024C9.98707 7.18024 9.16666 8.00065 9.16666 9.01357" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M10.9991 14.6667C10.8726 14.6667 10.7699 14.7693 10.7708 14.8958C10.7708 15.0223 10.8735 15.125 11 15.125C11.1265 15.125 11.2292 15.0223 11.2292 14.8958C11.2292 14.7693 11.1265 14.6667 10.9991 14.6667" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /></svg></span>Learn about our data</a> <a href="/api" class="dropdown-link"><span><svg xmlns="http://www.w3.org/2000/svg" width="22" height="22" viewbox="0 0 22 22" fill="none"> <path d="M11.8366 8.50116L10.1597 14.3703" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M8.27262 12.2739L6.59641 10.5977L8.27262 8.92059" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M13.723 13.951L15.4001 12.2739L13.723 10.5977" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <ellipse cx="10.9982" cy="11.4357" rx="7.9233" ry="7.9233" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /></svg></span>API integrations</a> </div> </div> <div class="see-more-dropdown"> <div class="dropdown-column"> <a href="" class="dropdown-link title"></a> <a href="/services" class="dropdown-link"><span><svg xmlns="http://www.w3.org/2000/svg" width="22" height="22" viewbox="0 0 22 22" fill="none"> <path d="M19.0598 8.72991C19.784 9.45411 19.784 10.6283 19.0598 11.3525C18.3356 12.0766 17.1615 12.0766 16.4373 11.3525C15.7131 10.6283 15.7131 9.45411 16.4373 8.72991C17.1615 8.00572 18.3356 8.00572 19.0598 8.72991" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M13.019 5.41967C14.1342 6.53478 14.1342 8.34273 13.019 9.45785C11.9039 10.573 10.096 10.573 8.98088 9.45785C7.86577 8.34274 7.86577 6.53479 8.98088 5.41967C10.096 4.30457 11.9039 4.30457 13.019 5.41967" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M5.56278 8.72991C6.28697 9.45411 6.28697 10.6283 5.56278 11.3525C4.83858 12.0766 3.66444 12.0766 2.94024 11.3525C2.21605 10.6283 2.21605 9.45411 2.94024 8.72991C3.66444 8.00572 4.83858 8.00572 5.56278 8.72991" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M21.0833 17.4167V16.412C21.0833 15.1461 20.0576 14.1203 18.7917 14.1203H18.0574" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M0.916672 17.4167V16.412C0.916672 15.1461 1.94242 14.1203 3.20834 14.1203H3.94259" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M15.8941 17.4167V15.9491C15.8941 14.1772 14.4577 12.7408 12.6858 12.7408H9.31334C7.54143 12.7408 6.10501 14.1772 6.10501 15.9491V17.4167" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /></svg></span>Market research services</a> </div> </div> </div> </li> <li class="list-item item-lvl-1 hasDropdown columns-4"> <span class="list-link link-lvl-1" role="menuitem">Solutions <span> <svg xmlns="http://www.w3.org/2000/svg" width="18" height="12" viewbox="0 0 18 12" fill="none"> <g clip-path="url(#clip0_66_1127)"> <path fill-rule="evenodd" clip-rule="evenodd" d="M16.7293 10.2204C17.0911 9.84982 17.0901 9.24781 16.7271 8.87846L9.6283 1.65587C9.26826 1.28954 8.68772 1.29045 8.32877 1.65794L1.27087 8.88375C0.908958 9.25427 0.909826 9.85628 1.27276 10.2257C1.63279 10.5922 2.21343 10.5913 2.57244 10.2238L8.98157 3.66217L15.4296 10.2226C15.7897 10.589 16.3703 10.5881 16.7293 10.2204Z" fill="#ABB9CF" /> </g> <defs> <clippath id="clip0_66_1127"> <rect width="11" height="18" fill="white" transform="matrix(0 -1 -1 0 18 11.5)" /> </clippath> </defs> </svg> </span></span> <div class="dropdown"> <div class="main-dropdown"> <div class="dropdown-column"> <a href="/teams" class="dropdown-link title">Teams<div class="title-arrow"> <svg xmlns="http://www.w3.org/2000/svg" width="8" height="14" viewbox="0 0 8 14" fill="none"> <g clip-path="url(#clip0_173_8391)"> <path fill-rule="evenodd" clip-rule="evenodd" d="M0.796978 2.05431C0.454441 1.71152 0.453639 1.15496 0.795187 0.811179C1.13673 0.467403 1.69129 0.466598 2.03383 0.809381L7.28896 6.06828C7.63145 6.41101 7.63231 6.96748 7.29089 7.31127L2.03809 12.6007C1.69662 12.9445 1.14206 12.9454 0.79945 12.6027C0.456839 12.26 0.455915 11.7034 0.797388 11.3596L5.43203 6.69268L0.796978 2.05431Z" fill="#FF0077" /> </g> <defs> <clippath id="clip0_173_8391"> <rect width="8" height="13.412" fill="white" transform="matrix(1 -9.01932e-08 -8.47374e-08 -1 0 13.412)" /> </clippath> </defs> </svg> </div></a> <a href="/teams/marketing" class="dropdown-link"><span><svg xmlns="http://www.w3.org/2000/svg" width="22" height="22" viewbox="0 0 22 22" fill="none"> <path fill-rule="evenodd" clip-rule="evenodd" d="M12.8322 13.7512L6.41465 13.7493C4.38889 13.7493 2.74646 12.106 2.74646 10.0793V9.16499C2.74646 7.13831 4.38889 5.49588 6.41557 5.49588H12.8331L16.3839 3.06937C17.6017 2.23761 19.2533 3.10972 19.2533 4.58433V14.6645C19.2533 16.1391 17.6008 17.0113 16.3839 16.1786L12.8322 13.7512Z" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M12.834 5.49771V13.7511" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M5.49756 13.7512L6.89973 17.2891C7.15008 17.9219 7.75717 18.3364 8.4312 18.3364V18.3364C9.59677 18.3364 10.3946 17.1497 9.9645 16.0557L9.05754 13.7512" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /></svg></span>Marketing</a> <a href="/teams/research" class="dropdown-link"><span><svg xmlns="http://www.w3.org/2000/svg" width="22" height="22" viewbox="0 0 22 22" fill="none"> <path d="M14.168 8.94392L11.0339 12.0789L8.94394 9.98892L6.85486 12.0789" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M15.3514 5.67145C18.0245 8.34449 18.0245 12.6783 15.3514 15.3514C12.6784 18.0244 8.34453 18.0244 5.67153 15.3514C2.99849 12.6783 2.99849 8.34446 5.67153 5.67145C8.34456 2.99841 12.6784 2.99841 15.3514 5.67145" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M18.3333 18.3333L15.3541 15.3542" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /></svg></span>Research</a> <a href="/teams/sales" class="dropdown-link"><span><svg xmlns="http://www.w3.org/2000/svg" width="22" height="22" viewbox="0 0 22 22" fill="none"> <path d="M12.8708 9.12921L10.569 11.431" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path fill-rule="evenodd" clip-rule="evenodd" d="M12.834 5.49772V9.16592H16.5022L20.1704 5.49772L17.7246 4.2753L16.5022 1.82953L12.834 5.49772Z" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M10.0829 3.64069C5.89972 3.89744 2.66417 7.40899 2.74996 11.5992C2.83574 15.7894 6.2123 19.1656 10.4025 19.2509C14.5927 19.3362 18.1039 16.1003 18.3602 11.917" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M14.8608 11.917C14.6142 14.1749 12.666 15.8592 10.3962 15.7769C8.12646 15.6945 6.30544 13.8735 6.22311 11.6037C6.14078 9.33395 7.82508 7.38578 10.0829 7.13922" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /></svg></span>Sales</a> <a href="/teams/product-development" class="dropdown-link"><span><svg xmlns="http://www.w3.org/2000/svg" width="22" height="22" viewbox="0 0 22 22" fill="none"> <path d="M13.75 13.9242H8.25" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path fill-rule="evenodd" clip-rule="evenodd" d="M7.82919 13.6547C6.20119 12.5042 5.22494 10.4958 5.56869 8.28483C5.94086 5.89508 7.93278 3.98749 10.3354 3.70608C13.6702 3.31466 16.4999 5.91066 16.4999 9.16666C16.4999 11.0229 15.5778 12.661 14.1689 13.6565C13.9159 13.8352 13.7499 14.1121 13.7499 14.4219V16.9583C13.7499 18.2242 12.7242 19.25 11.4583 19.25H10.5416C9.27569 19.25 8.24994 18.2242 8.24994 16.9583V14.4256C8.24994 14.113 8.08311 13.8343 7.82919 13.6547Z" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M18.3333 4.58333L19.4241 3.49249" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M3.66664 13.75L2.57581 14.8408" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M4.58327 3.66667L3.49243 2.57584" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M18.3333 13.75L19.4241 14.8408" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M19.25 9.16668H20.7992" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M1.20081 9.16668H2.74997" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M8.25 16.5H13.6308" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /></svg></span>Product</a> </div> <div class="dropdown-column"> <a href="/use-cases" class="dropdown-link title">USE CASES<div class="title-arrow"> <svg xmlns="http://www.w3.org/2000/svg" width="8" height="14" viewbox="0 0 8 14" fill="none"> <g clip-path="url(#clip0_173_8391)"> <path fill-rule="evenodd" clip-rule="evenodd" d="M0.796978 2.05431C0.454441 1.71152 0.453639 1.15496 0.795187 0.811179C1.13673 0.467403 1.69129 0.466598 2.03383 0.809381L7.28896 6.06828C7.63145 6.41101 7.63231 6.96748 7.29089 7.31127L2.03809 12.6007C1.69662 12.9445 1.14206 12.9454 0.79945 12.6027C0.456839 12.26 0.455915 11.7034 0.797388 11.3596L5.43203 6.69268L0.796978 2.05431Z" fill="#FF0077" /> </g> <defs> <clippath id="clip0_173_8391"> <rect width="8" height="13.412" fill="white" transform="matrix(1 -9.01932e-08 -8.47374e-08 -1 0 13.412)" /> </clippath> </defs> </svg> </div></a> <a href="/use-cases/agency-pitching" class="dropdown-link"><span><svg xmlns="http://www.w3.org/2000/svg" width="22" height="22" viewbox="0 0 22 22" fill="none"> <rect x="2.75" y="2.75" width="16.5" height="2.75" rx="1" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <rect x="3.66675" y="5.5" width="14.6667" height="10.0833" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M19.25 15.5833H2.75" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M11.0001 15.5833V17.4167" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <circle cx="11" cy="18.7917" r="1.375" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M9.62492 10.0833L7.33325 11.9167" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M14.6667 9.16667L11.9167 11.9167" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M11.9167 11.9167L9.625 10.0833" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M14.6666 11V9.16667H12.8333" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /></svg></span>Pitching</a> <a href="/use-cases/media-planning-data" class="dropdown-link"><span><svg xmlns="http://www.w3.org/2000/svg" width="22" height="22" viewbox="0 0 22 22" fill="none"> <path d="M14.6666 1.83333V5.49999" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M7.33333 1.83333V5.49999" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M2.75 8.24999H19.25" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path fill-rule="evenodd" clip-rule="evenodd" d="M17.4167 3.66666H4.58333C3.57042 3.66666 2.75 4.48707 2.75 5.49999V17.4167C2.75 18.4296 3.57042 19.25 4.58333 19.25H17.4167C18.4296 19.25 19.25 18.4296 19.25 17.4167V5.49999C19.25 4.48707 18.4296 3.66666 17.4167 3.66666Z" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M11.0119 11.6682C10.8854 11.6682 10.7827 11.7709 10.7836 11.8974C10.7836 12.0239 10.8863 12.1266 11.0128 12.1266C11.1393 12.1266 11.2419 12.0239 11.2419 11.8974C11.2419 11.7709 11.1393 11.6682 11.0119 11.6682" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M15.5954 11.6682C15.4689 11.6682 15.3662 11.7709 15.3671 11.8974C15.3671 12.0239 15.4698 12.1266 15.5963 12.1266C15.7228 12.1266 15.8254 12.0239 15.8254 11.8974C15.8254 11.7709 15.7228 11.6682 15.5954 11.6682" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M6.42861 15.3349C6.30211 15.3349 6.19944 15.4376 6.20036 15.5641C6.20036 15.6906 6.30303 15.7932 6.42953 15.7932C6.55603 15.7932 6.65869 15.6906 6.65869 15.5641C6.65869 15.4376 6.55603 15.3349 6.42861 15.3349" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M11.0119 15.3349C10.8854 15.3349 10.7827 15.4376 10.7836 15.5641C10.7836 15.6906 10.8863 15.7932 11.0128 15.7932C11.1393 15.7932 11.2419 15.6906 11.2419 15.5641C11.2419 15.4376 11.1393 15.3349 11.0119 15.3349" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /></svg></span>Media planning</a> <a href="/use-cases/sponsorship-partnership" class="dropdown-link"><span><svg xmlns="http://www.w3.org/2000/svg" width="22" height="22" viewbox="0 0 22 22" fill="none"><path d="M2.75 14.4375H4.8895C5.21365 14.4377 5.5246 14.3091 5.75392 14.08V14.08C5.98302 13.8506 6.11162 13.5397 6.11142 13.2155V8.32604C6.11162 8.00189 5.98302 7.69094 5.75392 7.46163V7.46163C5.5246 7.23252 5.21365 7.10392 4.8895 7.10413H2.75642" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /><path d="M19.2437 7.10413H17.1116C16.7874 7.10392 16.4765 7.23252 16.2471 7.46163V7.46163C16.018 7.69094 15.8894 8.00189 15.8896 8.32604V13.2155C15.8894 13.5397 16.018 13.8506 16.2471 14.08V14.08C16.4765 14.3091 16.7874 14.4377 17.1116 14.4375H19.2437" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /><rect x="2.75" y="2.75" width="16.5" height="16.5" rx="5" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /><path d="M15.9078 13.4264H15.1195C14.8573 13.4262 14.5981 13.4825 14.3596 13.5914L10.5032 15.3477" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /><path d="M9.75801 7.94568C9.29426 7.6695 8.73195 7.6131 8.22259 7.79168L6.11426 8.5516" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /><path d="M16.0361 7.73305L13.3998 6.57255C12.8348 6.32391 12.1826 6.37628 11.6645 6.71189L9.27201 8.26197C8.91247 8.495 8.68151 8.88176 8.64686 9.3088C8.61222 9.73585 8.77782 10.1548 9.0951 10.4427V10.4427C9.50693 10.8157 10.1021 10.9056 10.6058 10.671L12.0321 10.0055" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /><path d="M12.0321 10.0045L12.7563 10.6618C13.1386 11.0081 13.3573 11.4996 13.3587 12.0154C13.36 12.5313 13.144 13.0239 12.7636 13.3724L10.9147 15.0645C10.2168 15.7033 9.14735 15.7061 8.44611 15.0709L7.17561 13.9187C6.87386 13.6505 6.49203 13.4894 6.08936 13.4604" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /></svg></span>Partnerships</a> <a href="/use-cases/content-strategy" class="dropdown-link"><span><svg xmlns="http://www.w3.org/2000/svg" width="22" height="22" viewbox="0 0 22 22" fill="none"> <path d="M19.25 10.0833V17.4167C19.25 18.4296 18.4296 19.25 17.4167 19.25H4.58333C3.57042 19.25 2.75 18.4296 2.75 17.4167V4.58333C2.75 3.57042 3.57042 2.75 4.58333 2.75H11.9167" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path fill-rule="evenodd" clip-rule="evenodd" d="M18.9815 5.6109L9.00908 15.5833H6.41675V12.991L16.3892 3.01857C16.7476 2.66015 17.3278 2.66015 17.6853 3.01857L18.9815 4.31474C19.3399 4.67315 19.3399 5.2534 18.9815 5.6109Z" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M14.7493 4.66583L17.3343 7.25083" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /></svg></span>Content marketing</a> <a href="/retail-media" class="dropdown-link"><span><svg xmlns="http://www.w3.org/2000/svg" width="22" height="22" viewbox="0 0 22 22" fill="none"> <path fill-rule="evenodd" clip-rule="evenodd" d="M6.7916 13.0588L5.38452 6.41666H16.9584C17.5551 6.41666 17.9924 6.97674 17.8475 7.55607L16.6119 12.4987C16.4239 13.2495 15.7859 13.8013 15.0159 13.8783L8.76794 14.5035C7.8366 14.5961 6.98502 13.9737 6.7916 13.0588Z" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M5.38442 6.41666L4.78859 3.66666H3.20825" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M15.6833 17.6614C15.4981 17.6614 15.3478 17.8117 15.3496 17.9969C15.3496 18.1821 15.5 18.3324 15.6851 18.3324C15.8703 18.3324 16.0206 18.1821 16.0206 17.9969C16.0197 17.8117 15.8694 17.6614 15.6833 17.6614" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M7.97235 17.6614C7.78718 17.6614 7.63685 17.8117 7.63868 17.9969C7.63685 18.183 7.7881 18.3333 7.97326 18.3333C8.15843 18.3333 8.30876 18.183 8.30876 17.9978C8.30876 17.8117 8.15843 17.6614 7.97235 17.6614" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /></svg></span>Retail media networks</a> </div> <div class="dropdown-column"> <a href="/industries" class="dropdown-link title">INDUSTRIES<div class="title-arrow"> <svg xmlns="http://www.w3.org/2000/svg" width="8" height="14" viewbox="0 0 8 14" fill="none"> <g clip-path="url(#clip0_173_8391)"> <path fill-rule="evenodd" clip-rule="evenodd" d="M0.796978 2.05431C0.454441 1.71152 0.453639 1.15496 0.795187 0.811179C1.13673 0.467403 1.69129 0.466598 2.03383 0.809381L7.28896 6.06828C7.63145 6.41101 7.63231 6.96748 7.29089 7.31127L2.03809 12.6007C1.69662 12.9445 1.14206 12.9454 0.79945 12.6027C0.456839 12.26 0.455915 11.7034 0.797388 11.3596L5.43203 6.69268L0.796978 2.05431Z" fill="#FF0077" /> </g> <defs> <clippath id="clip0_173_8391"> <rect width="8" height="13.412" fill="white" transform="matrix(1 -9.01932e-08 -8.47374e-08 -1 0 13.412)" /> </clippath> </defs> </svg> </div></a> <a href="/industries/agencies" class="dropdown-link"><span><svg xmlns="http://www.w3.org/2000/svg" width="22" height="22" viewbox="0 0 22 22" fill="none"> <path d="M5.50001 9.16666L3.50939 7.17605C2.49687 6.16352 2.49687 4.5219 3.50939 3.50938V3.50938C3.99562 3.02315 4.65509 2.74998 5.34272 2.74998C6.03036 2.74998 6.68983 3.02315 7.17606 3.50938L9.16668 5.49999" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M4.58325 8.24999L8.24992 4.58333" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M16.4999 12.8333L18.0664 14.3998C18.3224 14.6558 18.4968 14.9817 18.5678 15.3367L19.2408 18.7015C19.2708 18.8518 19.2238 19.0071 19.1154 19.1155C19.007 19.2239 18.8517 19.2709 18.7014 19.2408L15.3366 18.5679C14.9816 18.4969 14.6557 18.3224 14.3997 18.0665L12.8333 16.5" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path fill-rule="evenodd" clip-rule="evenodd" d="M16.28 9.86333L7.16835 18.975C6.80116 19.3417 6.20637 19.3417 5.83918 18.975L3.02502 16.1608C2.65833 15.7936 2.65833 15.1989 3.02502 14.8317L14.8317 3.025C15.1989 2.65831 15.7937 2.65831 16.1608 3.025L18.975 5.83917C19.3417 6.20635 19.3417 6.80115 18.975 7.16833L16.28 9.86333Z" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M13.8612 6.08304L12.8174 5.03925" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M11.7267 9.1341L10.2246 7.63197" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M8.67587 11.2685L7.63208 10.2247" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M6.54143 14.3195L5.03931 12.8174" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /></svg></span>Agencies</a> <a href="/industries/media" class="dropdown-link"><span><svg xmlns="http://www.w3.org/2000/svg" width="22" height="22" viewbox="0 0 22 22" fill="none"> <rect x="1.83325" y="5.5" width="18.3333" height="13.75" rx="3" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M14.6666 19.25V5.5" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M15.5833 1.83333L11 5.49999" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M6.41675 1.83333L11.0001 5.49999" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M17.4166 13.7454L17.4212 13.75L17.4166 13.7546L17.412 13.75L17.4166 13.7454" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M17.4166 11.4538L17.4212 11.4583L17.4166 11.4629L17.412 11.4583L17.4166 11.4538" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M17.4166 9.16208L17.4212 9.16666L17.4166 9.17125L17.412 9.16666L17.4166 9.16208" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /></svg></span>Media</a> <a href="/industries/sports" class="dropdown-link"><span><svg xmlns="http://www.w3.org/2000/svg" width="22" height="22" viewbox="0 0 22 22" fill="none"> <path d="M11.0001 18.7917V2.75" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <circle cx="11" cy="11" r="8.25" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M18.0676 15.24C17.7427 14.7085 17.3569 14.2167 16.918 13.7746L15.5509 12.4076C14.6914 11.548 14.2085 10.3822 14.2085 9.16668C14.2085 7.95111 14.6914 6.78533 15.5509 5.9258C15.9017 5.58358 16.3056 5.30047 16.7469 5.08746" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M3.93262 15.24C4.25748 14.7085 4.64331 14.2167 5.08225 13.7746L6.44931 12.4076C7.30885 11.548 7.79173 10.3822 7.79173 9.16668C7.79173 7.95111 7.30885 6.78533 6.44931 5.9258C6.09854 5.58358 5.69463 5.30047 5.25329 5.08746" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M2.78418 10.3204C7.92622 7.48245 14.189 7.59068 19.2299 10.6047" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /></svg></span>Sports</a> <a href="/industries/gaming" class="dropdown-link"><span><svg xmlns="http://www.w3.org/2000/svg" width="22" height="22" viewbox="0 0 22 22" fill="none"> <path fill-rule="evenodd" clip-rule="evenodd" d="M13.4091 14.6667H8.5911C8.3711 14.6667 8.15843 14.7455 7.9916 14.8894L4.73651 17.7027C3.43393 18.8283 1.43835 17.7036 1.73076 16.0077C2.2606 12.9342 2.79868 9.81107 3.33493 6.70816C3.63835 4.95091 5.16276 3.66666 6.94751 3.66666H15.0536C16.8374 3.66666 18.3628 4.95091 18.6662 6.70907C19.2024 9.81199 19.7405 12.9351 20.2703 16.0087C20.5628 17.7054 18.5663 18.8292 17.2646 17.7036L14.0095 14.8903C13.8418 14.7455 13.6291 14.6667 13.4091 14.6667Z" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M5.5 9.16668H9.16667" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M7.33333 7.33334V11" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M14.6657 7.10417C14.5392 7.10417 14.4365 7.20683 14.4374 7.33333C14.4374 7.45983 14.5401 7.5625 14.6666 7.5625C14.7931 7.5625 14.8958 7.45983 14.8958 7.33333C14.8958 7.20683 14.7931 7.10417 14.6657 7.10417" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M16.4992 8.93751C16.3727 8.93751 16.27 9.04018 16.2709 9.16668C16.2709 9.29318 16.3736 9.39584 16.5001 9.39584C16.6266 9.39584 16.7293 9.29318 16.7293 9.16668C16.7293 9.04018 16.6266 8.93751 16.4992 8.93751" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M14.6657 10.7708C14.5392 10.7708 14.4365 10.8735 14.4374 11C14.4374 11.1265 14.5401 11.2292 14.6666 11.2292C14.7931 11.2292 14.8958 11.1265 14.8958 11C14.8958 10.8735 14.7931 10.7708 14.6657 10.7708" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M12.8324 8.93751C12.7059 8.93751 12.6033 9.04018 12.6042 9.16668C12.6042 9.29318 12.7068 9.39584 12.8333 9.39584C12.9598 9.39584 13.0625 9.29318 13.0625 9.16668C13.0625 9.04018 12.9598 8.93751 12.8324 8.93751" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /></svg></span>Gaming</a> <a href="/industries/finance" class="dropdown-link"><span><svg xmlns="http://www.w3.org/2000/svg" width="22" height="22" viewbox="0 0 22 22" fill="none"> <path fill-rule="evenodd" clip-rule="evenodd" d="M19.25 9.16667H2.75V6.41117L11.1393 2.75L19.25 6.28925V9.16667Z" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M13.4227 9.16666V16.5" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M17.4166 16.5V9.16666" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M13.4227 9.16666V16.5" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M17.4166 16.5V9.16666" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M4.58333 9.16666V16.5" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M8.57723 16.5V9.16666" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M4.58333 9.16666V16.5" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path d="M8.57723 16.5V9.16666" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /> <path fill-rule="evenodd" clip-rule="evenodd" d="M2.75 19.25H19.25V18.3333L18.3333 16.5H3.66667L2.75 18.3333V19.25Z" stroke="black" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" /></svg></span>Finance</a> <a href="/industries/retail" class="dropdown-link"><span><svg xmlns="http://www.w3.org/2000/svg" width="22" height="22" viewbox="0 0 22 22" 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class="grid-container"> <div class="grid-x grid-margin-x"> <div class="small-12 large-8 large-offset-2 cell"> <div class="entry-poster-image page-header-overlap"> <div id="hs_cos_wrapper_entryStats2" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div class="grid-x grid-margin-x entry-stats align-middle"> <div class="small-12 medium-6 large-auto cell"> <div class="entry-stat-stack"> <div class="stat">7,000+</div> <div class="description">People</div> </div> </div> <div class="small-12 medium-6 large-auto cell"> <div class="entry-stat-stack"> <div class="stat">100</div> <div class="description">Countries</div> </div> </div> <div class="small-12 medium-6 large-auto cell"> <div class="entry-stat-stack"> <div class="stat">125</div> <div class="description">Offices</div> </div> </div> <div class="small-12 cell entry-stack-source"> Source: <a href="https://www.tmwunlimited.com/" rel="nofollow"> TMW Unlimited </a> </div> </div> </div> </div> </div> </div> <div class="grid-x grid-margin-x"> <div class="small-12 large-2 cell"> <div class="entry-meta"> <ul class="entry-share"> <li><a class="share-facebook" href="https://www.facebook.com/sharer.php?u=https://www.gwi.com/case-studies/tmw" target="_blank" rel="nofollow"><svg class="icon icon-s-facebook"><use xlink:href="#icon-s-facebook"></use></svg><span class="show-for-sr"> Share on Facebook</span></a></li> <li><a class="share-twitter" href="https://twitter.com/share?url=https://www.gwi.com/case-studies/tmw" target="_blank" rel="nofollow"><svg class="icon icon-s-twitter"><use xlink:href="#icon-s-twitter"></use></svg><span class="show-for-sr">Share on Twitter</span></a></li> <li><a class="share-linkedin" href="http://www.linkedin.com/shareArticle?mini=true&url=https://www.gwi.com/case-studies/tmw" target="_blank" rel="nofollow"><svg class="icon icon-s-linkedin"><use xlink:href="#icon-s-linkedin"></use></svg><span class="show-for-sr">Share on LinkedIn</span></a></li> </ul> </div> </div> <div class="small-12 large-8 cell entry-content"> <p><span style="font-size: inherit; font-weight: 600; background-color: transparent;"><a href="https://www.tmwunlimited.com" target="_blank" rel="noopener">TMW Unlimited</a> is a customer engagement agency based in London whose work is steeped in strategy, data and creative solutions, 'helping clients form lasting emotional connections with their customers.'</span></p> <p><span style="font-size: inherit; background-color: transparent;">Covering the full spectrum of marketing, from insight generation to award-winning campaigns, TMW works with some of the world's largest brands including HSBC, Sony and Unilever.</span></p>  <h2>The challenge </h2> <p><strong>Understanding consumer behaviors across platforms and channels.</strong></p> <p>For every marketing agency, powerful data and revealing insights are essential when developing a robust strategy, creating campaigns and pitching to both new and existing clients.</p> <p>Every brand knows the importance of social media when it comes to expanding your reach and audience, but knowing exactly which channels to focus on and invest in is not always easy.</p> <p>So staying ahead of the latest social networking trends that are shaping the way consumers behave and interact is key.<span style="background-color: transparent;"> </span></p> <h2><span style="background-color: transparent;">The action</span></h2> <p><strong>Using audience data to inform recommendations and decisions.</strong><span style="font-size: inherit; background-color: transparent;"> </span></p> <p>Looking for a solution that would offer them in-depth audience profiling data to surpass the expectations of their industry-leading brands and match their international client base, the team turned to GWI.</p> <p>Using the quarterly reports provided, the TMW team are given the answers they need to guide their clients in the right direction.</p> <p>“We use GWI’s social media data to recommend the most relevant social platforms to clients”, says Esme Noble, Strategic Planner at TMW Unlimited London.</p> <blockquote> <p>“Many of our audiences show a decline, or plateau, in usage of certain platforms, so we can strategically advise on whether or not that publisher warrants focus.”</p> </blockquote> <p>E<span style="font-size: inherit; background-color: transparent;">sme explains how the GWI platform is fundamental to the agency’s strategy lead-up: </span></p> <p><span style="font-size: inherit; background-color: transparent;">“We use GWI for pitching to new and existing clients and for channel planning. For example, if we were briefed to discover insights on particular audiences, then we would look at the audience data to see how users engage with brands and products on various channels and come up with a strategy from there.”</span></p> <p>While helping the TMW team to develop their strategy and plan effectively, the platform also provides the actionable insights they need to back up their ideas, ensuring everything they do is steeped in real data, and real facts. Esme says:</p> <p>“If we’ve uncovered points from somewhere else, or made assumptions, actually having the data to back it up is really useful as well.” </p> <p>“In this way, the data can be a powerfully persuasive force with our key clients. I definitely use the platform more than I use reports as it offers you that unique-ness.”</p> <h2>The result</h2> <p><strong>Winning more pitches with deep and reliable insights.</strong></p> <p>For TMW, the depth and breadth of the data set is instrumental in driving greater insights into consumer behaviors across channels, which helps the team to formulate and fine-tune their campaign plans.</p> <p>“There's a huge amount of data available, which is easy to accumulate and to draw valuable insights from,” says Esme.</p> <p>Outlining some of the ‘go-to’ areas of their campaign planning process, Esme highlights three key areas of insight that continue to provide the most value:<span style="font-size: inherit; background-color: transparent;"> </span></p> <p><strong>Social media: </strong><span style="font-size: inherit; background-color: transparent;">“Looking at account ownership, actions and influences in terms of brand and purchasing decisions.”</span></p> <p><span style="font-size: inherit; background-color: transparent;"><strong>Device: </strong>“Examining device usage among various audiences and deciding where to focus our efforts.”</span></p> <p><strong>Media consumption: </strong><span style="font-size: inherit; background-color: transparent;">“Measuring time spent by particular audiences on various channels.”</span><span style="font-size: inherit; background-color: transparent;"> </span></p> <blockquote> <p>“There's so much data on the platform that even now, when I’ve been using it for nearly three years, I still come across new things.”</p> </blockquote> <p>For large agencies like TMW with an international client-base it is important to have consistent data, spanning across different countries.</p> <p>“The global coverage and the fact that all Asian markets are covered is really useful when working on accounts looking to target that region”, says Esme. </p> <p><span style="font-size: inherit; background-color: transparent;">“Recently we were pitching for an account based in the UK and Ireland and just having specific data in Ireland was extremely useful. We won the pitch.”</span><span style="font-size: inherit; background-color: transparent;"> </span></p> <p>Over the last three years, the platform has become an essential tool in client briefing, channel planning and new-business pitching across the business, yet its uses and applications still continue to grow.<span style="font-size: inherit; background-color: transparent;"> </span></p> <blockquote> <p><span style="font-size: inherit; background-color: transparent;">"It’s not a subscription I have to fight for."</span></p> </blockquote> <p>“It’s not a subscription that I have to fight for. It’s easy to discover new insights and we have lots of examples and use cases where the data has added clear value.”</p> <div class="page" data-page-number="5" data-loaded="true"> <div class="textLayer"> <div class="endOfContent"> </div> </div> </div> </div> </div> </div> </div> <div id="hs_cos_wrapper_caseStudiesFeed" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <style> body { overflow-x:hidden; } .tns-controls > button[data-controls="prev"]:after, .tns-controls > button[data-controls="next"]:after { background-image: url(https://www.gwi.com/hubfs/raw_assets/public/Digiten%20Templates/Case%20Study%20Hub%20Modules/arrow-slider-blue.svg); } </style> <div class="page-section "> <div class="grid-container"> <div class="grid-x grid-margin-x section-heading"> <div class="small-12 large-10 large-offset-1 cell feed-title"> <h2><div id="hs_cos_wrapper_caseStudiesFeed_" class="hs_cos_wrapper 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