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What Exactly is Off and On Page SEO? - Bird
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'Urbanist' !important; } /*menu top right font*/ .bm_quote_button span.menu-title-text span { font-family: 'Urbanist' !important; } .client-logo-slider img { height:70px!important; width:auto!important; } .client-logo-slider .cell { width:fit-content!important; } /*author link*/ div#author-info p a {color: #fdd64c !important;} div#author-info p a:hover {color: #d7ba52 !important;text-decoration: underline;} .container-wrap #author-bio #author-info p { max-width: 100% !important; } /*list in content pages*/ .nectar-fancy-ul.font_size_min_16px.font_size_max_21px.font_size_desktop_1-2vw ul { padding-top: 3%; } /*Payment icons in page*/ .payment-icons-container { display: flex; justify-content: center; /* Aligns icons to the center */ align-items: center; gap: 50px; flex-wrap: wrap; padding: 10px; } .payment-icons-container img { max-height: 35px; width: auto; } .direct-debit-logo { /* Add any specific styles for the Direct Debit logo here */ } @media (max-width: 600px) { .payment-icons-container { gap: 5px; } .payment-icons-container img { max-height: 30px; } } /*Payment icons in page*/ /*plan button*/ .nectar-cta.font_size_desktop_20px, .nectar-cta.font_size_desktop_20px * { font-size: 18px } /*fancy list styles*/ .main-content .nectar-fancy-ul a { font-weight: 900; } /* * gallery border radius */ .bm_gallery .flickity-slider .cell { border-radius: 10px !important; } .nectar-post-grid-item-bg-wrap { border-radius: 10px 0 0 10px; } /*Luke landing pages*/ /*Box heading links*/ .bm_intro_p h3 a { color: white !important; opacity: 1 !important; } /* * ---- whatsapp */ .wa__btn_popup_txt { width: 165px !important; } /*********/ body:not([data-header-format=left-header]) #header-outer nav>ul>.megamenu>ul>li>ul>.has-ul>a { margin-bottom: 20px; } body:not([data-header-format=left-header]) #header-outer nav>ul>.megamenu>ul>li>ul>.has-ul:last-child>ul { padding-top: 0px; } @media screen and (min-width: 1000px ){ #menu-item-13739 .sub-menu { pointer-events: none !important } } /*** Cals Mobile Edits ***/ /* Utils */ .bm-desktop { display: none !important; } .bm-mobile { display: block !important; } /* Hide old logo row */ .bm-d-none { display: none !important; } /* New logo row styling */ .bm-logo-rows { padding-left: 9vw !important; } .bm-logo-rows .vc_column-inner .wpb_wrapper { display: flex; flex-wrap: wrap; justify-content: flex-end; } .bm-logo-rows .img-with-aniamtion-wrap { width: 16%; padding: 30px 0 30px 70px !important; } .bm-meet-team__text { color: black; } /* BM Flex 2 Cols */ .bm-flex-2-cols .img-with-aniamtion-wrap { width: 50%; } .bm-flex-2-cols .wpb_wrapper{ display: flex; flex-wrap: wrap; } /** Mobile Only **/ @media screen and (max-width: 900px){ /* Utils */ .bm-icon-left .nectar_icon_wrap { margin-right: 100% !important; } /* Footer Alignment */ .bm_links_footer h5 { margin-top: 30px !important; } .bm-footer__content .divider-wrap { display: none !important; } .bm_links_footer-2.wpb_row.vc_row-fluid{ margin-top: 0 !important; } /* Post grid fix */ .nectar-post-grid .nectar-post-grid-item .content .meta-category a{ font-size: 13px !important; line-height: 1 !important; font-size: 12px !important; display: inline-block !important; margin-bottom: 10px !important; } /* Increase intro text */ .bm_intro_p p{ font-size: 18px !important; } /* Logo rows */ .bm-logo-rows .img-with-aniamtion-wrap { width: 33% !important; padding: 20px !important } .bm-logo-rows { padding-left: unset !important } /* Meet the team */ .bm-meet-team > .col.span_12 > .vc_col-sm-8 .wpb_row .row_col_wrap_12_inner .vc_col-sm-2{ width: 50%; margin: 0 !important; } /* About Carousel */ .bm-award-carousel .nectar-flickity:not(.masonry) .flickity-slider .cell { padding: 20px !important; } /* About Page Team */ .bm_team_titles .wpb_row.vc_row-fluid.vc_row.inner_row { padding: 0 !important; margin-bottom: 0 !important; } } /** Desktop Only **/ @media screen and (min-width: 901px ){ /* BM Flex 2 Cols */ .bm-flex-2-cols .wpb_wrapper{ display: flex; flex-wrap: wrap; justify-content: space-between; } .bm-flex-2-cols .img-with-aniamtion-wrap { width: 19%; } /* Team Members */ .bm-meet-team .wpb_wrapper .wpb_text_column { /*margin-bottom: 0 !important;*/ } .bm-meet-team__text { margin-top: 20px !important; font-size: 51px !important; line-height: 1.1em !important; } .bm-desktop { display: block !important; } .bm-mobile { display: none !important; } } /*** END:Cals Mobile Edits ***/ /* * ----- QUFORM Radio + Check boxes */ .quform-options-style-button .quform-option-label { background-color: #fff; border-color: #000; border-radius: 5px; } .quform-options-style-button .quform-field-radio:checked + label { background-color: #ffd74b; border-color: #000; border-radius: 5px; } .quform-options-style-button .quform-option-label:hover { background-color: #ffd74b; border-radius: 5px; } .quform-option-text { color: #000; } .quform-options-style-button .quform-field-checkbox:checked + label { background-color: #ffd74b; border-color: #000; } /* * ------ INPUT FIELDS */ .quform-field-size-fat > .quform-input > .quform-field-text, .quform-field-size-fat > .quform-input > .quform-field-email, .quform-field-size-slim > .quform-input > .quform-field-textarea { border-color: #000; } .quform-field-size-fat > .quform-input > .quform-field-text:hover, .quform-field-size-fat > .quform-input > .quform-field-email:hover { border-color: #ffd74b; } /* * ------ ERROR FIELDS */ .quform-error > .quform-error-inner { background-color: #ececec; color: #000; border-left: 5px solid #ffd74b; } /* * ------ PROGRESS BAR */ .quform-page-progress { margin-bottom: 25px; } .quform-page-progress-bar { color: #ffd74b; background-color: #000; border-radius: 5px; } /******/ /*#header-outer nav>ul>.megamenu.nectar-megamenu-menu-item.width-75>ul { width: 90em !important; }*/ #header-outer .nectar-menu-label:before { background-color: #ffffff; opacity: 0.27; } /* * ----- Portfolio Next button */ .parallax-layer-wrap { border-radius: 20px; } /*******/ /* * ----- Contact form 7 styling */ .wpcf7-form .wpcf7-not-valid-tip { color: #000 !important; font-weight: 600; } /*******/ /* * ----- Case study background display none */ .bm_case_study .nectar-post-grid-wrap[data-style=content_under_image] .nectar-post-grid .img-wrap.nectar-lazy-wrap { background-color: rgb(0 0 0 / 0%); } /* * --- background of text */ .nectar-post-grid-wrap[data-style=content_under_image] .nectar-post-grid[data-text-color=light] .img-wrap.nectar-lazy-wrap { background-color: transparent; } /*******/ /* * ----- Flickity page dots - hide */ .bm_flickity .flickity-page-dots { display: none; } .bm_flickity .nectar-flickity.nectar-carousel[data-column-padding="50px"] .inner-wrap { padding: 0 0 50px 0 !important; } /********/ /* * ----- BLOG Styling */ /*--- Social share on blog ---*/ body .nectar-social.fixed a i, #ajax-content-wrap .nectar-social.fixed a i { color: #000; } /* --- category tag on all blog posts - individual posts ---*/ .featured-media-under-header__cat-wrap .meta-category a:not(:hover) { background-color: #ffd74b; color: black; } /*--- on hover of blog post tag ---*/ .featured-media-under-header__cat-wrap .meta-category a:hover { color: #000; background-color: #d0b03e; } /*--- blog category on blog page ---*/ .masonry.material .masonry-blog-item .meta-category a { line-height: 16px; color: #45433f !important; } /*--- blog post titles on blog page only ---*/ /*--- page numbers on blog ---*/ #pagination span.page-numbers.current { color: #000 !important; } #pagination span.page-numbers.current { color: #000 !important; } body #pagination .page-numbers.next, body #pagination .page-numbers.prev { background-color: #181818 !important; color: #fff !important; } body #pagination>a.page-numbers:hover, body #pagination>a:hover { background-color: #1e1e1e !important; } /*--- font size of page numbers ---*/ body #pagination>a { font-size: 15px !important; } body #pagination>span.page-numbers.current { font-size: 15px !important; } /**/ /* * -----All cta underlines to yellow */ .bm_cta_underline .link_text:after { border-color: #FFD74B !important; } /*--- start a project underline ---*/ .bm_underline_link a.active.el-in-view h3 { border-bottom: 4px solid #f3f3f3 !important; width: fit-content; } /**/ /* * -----Main body text for stand out sections */ .bm_intro_p p { font-size: 1vw; line-height:1.7em; } /* * -----Subtitles for all titles */ .bm_h6_subtitle em { padding: 0 0 2px 0 !important; text-transform: uppercase; } /**/ /* * -----Selection to yellow */ ::-webkit-selection { color: #000; background-color: #FFD74B; } ::selection { color: #000; background-color: #FFD74B; } * { -webkit-user-select: text; -moz-user-select: text; -ms-user-select: text; } /**/ /* * -----Scrollbar styling */ body::-webkit-scrollbar { width: 8px; } body::-webkit-scrollbar-track { background: #181818; } body::-webkit-scrollbar-thumb { background-color: #FFD74B; border-radius: 2px; } /**/ /* * -----CTA 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loading="lazy" class="hidden-social-img" src="https://bird.marketing/wp-content/uploads/2018/01/on-vs-off-page-seo.png" alt="What Exactly is Off and On Page SEO?" style="display: none;" /> <div class="row"> <div class="col span_6 section-title blog-title" data-remove-post-date="0" data-remove-post-author="0" data-remove-post-comment-number="1"> <div class="inner-wrap"> <a class="information" href="https://bird.marketing/blog/category/information/">Information</a> <h1 class="entry-title">What Exactly is Off and On Page SEO?</h1> <div id="single-below-header" data-hide-on-mobile="false"> <span class="meta-author vcard author"><span class="fn"><span class="author-leading">By</span> <a href="https://bird.marketing/blog/author/webbirdmarketing-co-uk/" title="Posts by Bird Marketing" rel="author">Bird Marketing</a></span></span><span class="meta-date date published">January 6, 2018</span><span class="meta-date date updated rich-snippet-hidden">May 16th, 2024</span><span class="meta-comment-count"><a href="https://bird.marketing/blog/information/off-on-page-seo/#respond">No Comments</a></span><span class="meta-reading-time">3 min read</span> </div><!--/single-below-header--> </div> </div><!--/section-title--> </div><!--/row--> </div> </div> </div> <div class="container-wrap" data-midnight="dark" data-remove-post-date="0" data-remove-post-author="0" data-remove-post-comment-number="1"> <div class="container main-content"> <div class="row"> <div class="post-area col span_9" role="main"> <article id="post-7514" class="post-7514 post type-post status-publish format-standard has-post-thumbnail category-information"> <div class="inner-wrap"> <div class="post-content" data-hide-featured-media="1"> <div class="content-inner"> <div id="fws_67501b27a9aa0" data-column-margin="default" data-midnight="dark" class="wpb_row vc_row-fluid vc_row full-width-section" style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop" style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark left"> <div class="vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding" data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h2><span class="ez-toc-section" id="What_is_SEO"></span>What is SEO?<span class="ez-toc-section-end"></span></h2> <p>SEO or search engine optimization is the process in which a website is optimized to yield best results on the search engine results page. This includes targeting relevant keywords and then trying to rank for them on Google.<br /> If you are familiar with SEO, you may of heard the terms “On page SEO” and “Off page SEO”, but what exactly do they mean?</p> <h3><span class="ez-toc-section" id="On_Page_SEO"></span>On Page SEO<span class="ez-toc-section-end"></span></h3> <p>You may of heard a lot of marketers use the term “On Page SEO”, however you require clarity on the actual definition. In simple terms, on page SEO refers to any optimization work conducted on the actual page or website. This could include a number of</p> <h4><span class="ez-toc-section" id="Content_marketing"></span>Content marketing<span class="ez-toc-section-end"></span></h4> <p>Content creation and optimisation falls under the on page SEO category as it takes positive steps towards ranking on Google. The content can be optimised and structured in a way that the search engines like and can understand. Removal of duplicate content is important, as Google favours original and engaging content.</p> <h4><span class="ez-toc-section" id="Page_speed_optimization"></span>Page speed optimization<span class="ez-toc-section-end"></span></h4> <p>Compressing images and improving code efficiency can help the speed of a website, which will improve its rank-ability on the web. Page structure and speed changes could also fall under the on page SEO category as well as <a href="/blog/what-is-technical-seo">technical SEO</a>.</p> <h4><span class="ez-toc-section" id="Web_redirects"></span>Web redirects<span class="ez-toc-section-end"></span></h4> <p>Creating <a href="https://moz.com/learn/seo/redirection">301 redirects</a> or pointing pages towards relevant content via canonical tags are good ways to let Google know what content is prioritized, which will give a website more strength in ranking. This work would also fall inside the on page SEO category.</p> <h4><span class="ez-toc-section" id="Device_friendly"></span>Device friendly<span class="ez-toc-section-end"></span></h4> <p>A well ranked website will be friendly on all devices. To ensure a website can rank well, it is important the website is optimized for all devices. This means the website is as easy to use on a mobile as well on desktop or tablet.</p> <h3><span class="ez-toc-section" id="Off_Page_SEO"></span>Off Page SEO<span class="ez-toc-section-end"></span></h3> <p>Off page SEO refers to any SEO work conducted outside of the website, such as social signals, outreach and backlinking.<br /> Backlinking is the process of obtaining <a href="https://moz.com/learn/seo/backlinks">backlinks</a> from various sources. Backlinks are simply links back to your website from other websites. Backlinks are a great way to show the search engines that your website is relevant. For example, if a well established website links back to your site, then Google see this as an indication that your website contains worthwhile content. If a number of established websites link back to your site, it will show signals of value and therefore boost your position in the search engines.<br /> Many companies carry out black hat methods such as bulk purchasing back links. This method of backlinking means that the process is unnatural and can easily be identified by search engines. Remember, if backlinks can be easily bulk purchased, it means that anyone else could do the same. If a website links to a large number of poor/spammy websites, it will not seen as a reliable backlink. It is not uncommon for a website with links from unreliable websites to suffer a penalty in the search engines.<br /> Remember, if your website requires any SEO help, feel free to get in contact with us. We love to help businesses grow online.</p> </div> </div> </div> </div> </div> </div></div> </div> </div><!--/post-content--> </div><!--/inner-wrap--> </article> <div id="author-bio" class="" data-has-tags="false"> <div class="span_12"> <img alt='Bird Marketing' src='https://bird.ae/wp-content/uploads/2023/06/cropped-bird-black-square-80x80.png' srcset='https://bird.ae/wp-content/uploads/2023/06/cropped-bird-black-square-160x160.png 2x' class='avatar avatar-80 photo' height='80' width='80' decoding='async'/> <div id="author-info"> <h3 class="nectar-link-underline-effect nectar-author-info-title"><span></span> <a href="https://bird.marketing/blog/author/webbirdmarketing-co-uk/">Bird Marketing</a> </h3> <p></p> </div> <div class="clear"></div> </div><!--/span_12--> </div><!--/author-bio--> </div><!--/post-area--> <div id="sidebar" data-nectar-ss="1" class="col span_3 col_last"> <div id="ezw_tco-2" class="widget ez-toc"><div id="ez-toc-widget-container" class="ez-toc-widget-container 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href="#On_Page_SEO" title="On Page SEO">On Page SEO</a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class="ez-toc-link ez-toc-heading-3" href="#Content_marketing" title="Content marketing">Content marketing</a></li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class="ez-toc-link ez-toc-heading-4" href="#Page_speed_optimization" title="Page speed optimization">Page speed optimization</a></li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class="ez-toc-link ez-toc-heading-5" href="#Web_redirects" title="Web redirects">Web redirects</a></li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class="ez-toc-link ez-toc-heading-6" href="#Device_friendly" title="Device friendly">Device friendly</a></li></ul></li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class="ez-toc-link ez-toc-heading-7" href="#Off_Page_SEO" title="Off Page SEO">Off Page SEO</a></li></ul></li></ul></nav> </div> </div><div id="categories-2" class="widget widget_categories"><h4>Categories</h4> <ul> <li class="cat-item cat-item-480"><a href="https://bird.marketing/blog/category/marketing-digital-marketing/guide-digital-marketing/ai-automation-digital-marketing/">AI and Automation in Digital Marketing</a> </li> <li class="cat-item cat-item-228"><a href="https://bird.marketing/blog/category/awards/">Awards</a> </li> <li class="cat-item cat-item-219"><a href="https://bird.marketing/blog/category/bird-curated-list/">Bird Curated List</a> </li> <li class="cat-item cat-item-470"><a href="https://bird.marketing/blog/category/marketing-digital-marketing/guide-digital-marketing/brand-identity/">Branding and Brand Identity Development</a> </li> <li class="cat-item cat-item-98"><a href="https://bird.marketing/blog/category/company-news/">Company News</a> </li> <li class="cat-item cat-item-483"><a href="https://bird.marketing/blog/category/marketing-digital-marketing/guide-digital-marketing/">Complete Guide To Digital Marketing</a> </li> <li class="cat-item cat-item-464"><a href="https://bird.marketing/blog/category/marketing-digital-marketing/guide-digital-marketing/content-marketing/">Content Marketing Strategies</a> </li> <li class="cat-item cat-item-466"><a href="https://bird.marketing/blog/category/marketing-digital-marketing/guide-digital-marketing/conversion-rate-optimization/">Conversion Rate Optimization <span class="post_count"> CRO </span></a> </li> <li class="cat-item cat-item-459"><a href="https://bird.marketing/blog/category/marketing-digital-marketing/">Digital Marketing</a> </li> <li class="cat-item cat-item-475"><a href="https://bird.marketing/blog/category/marketing-digital-marketing/guide-digital-marketing/analytics-reporting-digital-marketing/">Digital Marketing Analytics and Reporting</a> </li> <li class="cat-item cat-item-476"><a href="https://bird.marketing/blog/category/marketing-digital-marketing/guide-digital-marketing/ecommerce-seo-marketing/">E-commerce SEO and Marketing</a> </li> <li class="cat-item cat-item-469"><a href="https://bird.marketing/blog/category/marketing-digital-marketing/guide-digital-marketing/email-marketing-strategies/">Email Marketing Strategies</a> </li> <li class="cat-item cat-item-474"><a href="https://bird.marketing/blog/category/marketing-digital-marketing/guide-digital-marketing/influencer-marketing-tactics/">Influencer Marketing Tactics</a> </li> <li class="cat-item cat-item-97"><a href="https://bird.marketing/blog/category/information/">Information</a> </li> <li class="cat-item cat-item-465"><a href="https://bird.marketing/blog/category/marketing-digital-marketing/guide-digital-marketing/link-building-techniques/">Link Building Techniques</a> </li> <li class="cat-item cat-item-463"><a href="https://bird.marketing/blog/category/marketing-digital-marketing/guide-digital-marketing/local-seo/">Local SEO Tactics</a> </li> <li class="cat-item cat-item-477"><a href="https://bird.marketing/blog/category/marketing-digital-marketing/guide-digital-marketing/mobile-seo-mobile-marketing/">Mobile SEO and Mobile Marketing</a> </li> <li class="cat-item cat-item-467"><a href="https://bird.marketing/blog/category/marketing-digital-marketing/guide-digital-marketing/ppc-advertising-guide/">PPC Advertising Guide</a> </li> <li class="cat-item cat-item-478"><a href="https://bird.marketing/blog/category/marketing-digital-marketing/guide-digital-marketing/reputation-management-digital-marketing/">Reputation Management in Digital Marketing</a> </li> <li class="cat-item cat-item-99"><a href="https://bird.marketing/blog/category/resources/">Resources</a> </li> <li class="cat-item cat-item-461"><a href="https://bird.marketing/blog/category/marketing-digital-marketing/guide-digital-marketing/seo-strategy/">SEO Strategy and Best Practices</a> </li> <li class="cat-item cat-item-468"><a 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alignment_tablet_default alignment_phone_default display_tablet_inherit display_phone_inherit font_size_desktop_18px " data-color="default" data-using-bg="false" data-display="block" data-style="underline" data-alignment="left" data-text-color="std" ><h6> <span class="link_wrap" ><a target="_blank" class="link_text" role="button" href="tel:+13323347822">+1 332 334 7822</a></span></h6></div><div class="nectar-cta alignment_tablet_default alignment_phone_default display_tablet_inherit display_phone_inherit font_size_desktop_18px " data-color="default" data-using-bg="false" data-display="block" data-style="underline" data-alignment="left" data-text-color="std" ><h6> <span class="link_wrap" ><a target="_blank" class="link_text" role="button" href="/cdn-cgi/l/email-protection#365e535a5a5976545f4452185b57445d53425f5851"><span class="__cf_email__" data-cfemail="b3dbd6dfdfdcf3d1dac1d79dded2c1d8d6c7daddd4">[email protected]</span></a></span></h6></div> </div> </div> </div> <div class="vc_col-sm-4 bm_links wpb_column column_container vc_column_container col child_column no-extra-padding bottom_margin_tablet_0px bottom_margin_phone_0px inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element vc_custom_1714381893901" > <div class="wpb_wrapper"> <h5><strong>Los Angeles</strong></h5> </div> </div> <div class="wpb_text_column wpb_content_element vc_custom_1714381104858" > <div class="wpb_wrapper"> <p>2029 Century Park East,<br /> Los Angeles,<br /> California, 90067, USA</p> </div> </div> <div class="divider-wrap height_tablet_15px height_phone_15px " data-alignment="default"><div style="height: 15px;" class="divider"></div></div><div class="nectar-cta alignment_tablet_default alignment_phone_default display_tablet_inherit display_phone_inherit font_size_desktop_18px " data-color="default" data-using-bg="false" data-display="block" data-style="underline" data-alignment="left" data-text-color="std" ><h6> <span class="link_wrap" ><a target="_blank" class="link_text" role="button" href="tel:+14244073840">+1 424 407 3840</a></span></h6></div><div class="nectar-cta alignment_tablet_default alignment_phone_default display_tablet_inherit display_phone_inherit font_size_desktop_18px " data-color="default" data-using-bg="false" data-display="block" data-style="underline" data-alignment="left" data-text-color="std" ><h6> <span class="link_wrap" ><a target="_blank" class="link_text" role="button" href="/cdn-cgi/l/email-protection#fa929f969695ba9893889ed4979b88919f8e93949d"><span class="__cf_email__" data-cfemail="4b232e2727240b2922392f65262a39202e3f22252c">[email protected]</span></a></span></h6></div> </div> </div> </div> <div class="vc_col-sm-4 bm_links wpb_column column_container vc_column_container col child_column no-extra-padding bottom_margin_tablet_0px bottom_margin_phone_0px inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element vc_custom_1714381905321" > <div class="wpb_wrapper"> <h5><strong>Austin</strong></h5> </div> </div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p>111 Congress Avenue,<br /> Austin,<br /> Texas, 78704, USA</p> </div> </div> <div class="divider-wrap height_tablet_15px height_phone_15px " data-alignment="default"><div style="height: 15px;" class="divider"></div></div><div class="nectar-cta alignment_tablet_default alignment_phone_default display_tablet_inherit display_phone_inherit font_size_desktop_18px " data-color="default" data-using-bg="false" data-display="block" data-style="underline" data-alignment="left" data-text-color="std" ><h6> <span class="link_wrap" ><a target="_blank" class="link_text" role="button" href="tel:+15126472017">+1 512 647 2017</a></span></h6></div><div class="nectar-cta alignment_tablet_default alignment_phone_default display_tablet_inherit display_phone_inherit font_size_desktop_18px " data-color="default" data-using-bg="false" data-display="block" data-style="underline" data-alignment="left" data-text-color="std" ><h6> <span class="link_wrap" ><a target="_blank" class="link_text" role="button" href="/cdn-cgi/l/email-protection#650d0009090a25070c17014b0804170e00110c0b02"><span class="__cf_email__" data-cfemail="7d15181111123d1f140f1953101c0f16180914131a">[email protected]</span></a></span></h6></div> </div> </div> </div> </div></div><div class="divider-wrap height_tablet_15px height_phone_15px " data-alignment="default"><div style="height: 50px;" class="divider"></div></div><div id="fws_67501b27bd37c" data-midnight="" data-column-margin="default" class="wpb_row vc_row-fluid vc_row inner_row vc_custom_1670237271542 bm_links_footer bm_footer_text bm_links_footer-2" style=""><div class="row-bg-wrap"> <div class="row-bg" ></div> </div><div class="row_col_wrap_12_inner col span_12 left"> <div class="vc_col-sm-3 wpb_column column_container vc_column_container col child_column no-extra-padding el_spacing_0px bottom_margin_tablet_0px bottom_margin_phone_0px inherit_tablet inherit_phone " data-t-w-inherits="small_desktop" data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element vc_custom_1655136104869" > <div class="wpb_wrapper"> <h5><strong>Careers</strong></h5> </div> </div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p>We are always looking for talented people to join the team. Scan our careers page to find out about working for us and see if there is an opportunity to become part of the flock.</p> </div> </div> <div class="divider-wrap height_tablet_15px height_phone_15px " data-alignment="default"><div style="height: 15px;" class="divider"></div></div><div class="nectar-cta alignment_tablet_default alignment_phone_default display_tablet_inherit display_phone_inherit font_size_desktop_18px " data-color="default" data-using-bg="false" data-display="block" data-style="underline" data-alignment="left" data-text-color="std" ><h6> <span class="link_wrap" ><a target="_blank" class="link_text" role="button" href="/careers/">Careers</a></span></h6></div> </div> </div> </div> <div class="vc_col-sm-3 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element vc_custom_1655133985425" > <div class="wpb_wrapper"> <h5><strong>Need Support?</strong></h5> </div> </div> <div class="wpb_text_column wpb_content_element vc_custom_1657718139978 bm_para_margin" > <div class="wpb_wrapper"> <p>On our support plan? feel free to submit a ticket or give us a call during business hours.</p> <p><i class="icon-tiny iconsmind-Consulting accent-color"></i> 09.00 am – 17.00 pm</p> </div> </div> <div class="nectar-cta alignment_tablet_default alignment_phone_default display_tablet_inherit display_phone_inherit font_size_desktop_18px " data-color="default" data-using-bg="false" data-display="block" data-style="underline" data-alignment="left" data-text-color="std" ><h6> <span class="link_wrap" ><a target="_blank" class="link_text" role="button" href="/cdn-cgi/l/email-protection#1d6e686d6d726f695d7f746f7933707c6f76786974737a"><span class="__cf_email__" data-cfemail="80f3f5f0f0eff2f4c0e2e9f2e4aeede1f2ebe5f4e9eee7">[email protected]</span></a></span></h6></div> </div> </div> </div> <div class="vc_col-sm-3 wpb_column column_container vc_column_container col child_column no-extra-padding el_spacing_0px bottom_margin_tablet_0px bottom_margin_phone_0px inherit_tablet inherit_phone " data-t-w-inherits="small_desktop" data-padding-pos="left" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element vc_custom_1655135059463" > <div class="wpb_wrapper"> <h5><strong>Quick Links</strong></h5> </div> </div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p><a href="https://bird.co.uk/nest/">Nest</a><br /> <a href="https://bird.co.uk/seo-portal/">Marketing Portal </a><br /> <a href="/glossary/"><span class="menu-title-text">Digital Marketing Glossary</span></a></p> </div> </div> </div> </div> </div> <div class="vc_col-sm-3 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element vc_custom_1655135553875" > <div class="wpb_wrapper"> <h5><strong>Legal</strong></h5> </div> </div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p><a href="/wp-content/uploads/terms.pdf" target="_blank" rel="noopener">Terms & Conditions</a><br /> <a href="https://www.nominet.uk/uk-domains/policies/" target="_blank" rel="noopener">Nominet Terms</a><br /> <a href="/privacy-policy/">Privacy Policy</a></p> </div> </div> </div> </div> </div> </div></div> </div> </div> </div> </div></div> <div id="fws_67501b27bdc4a" data-column-margin="none" data-midnight="light" class="wpb_row vc_row-fluid vc_row vc_row-o-equal-height vc_row-flex vc_row-o-content-middle bm-footer__content bottom_margin_2pct top_padding_phone_50px" style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop using-bg-color" style="background-color: #000000; "></div></div></div><div class="row_col_wrap_12 col span_12 light left"> <div class="vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding bottom_margin_phone_0px inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <span><span><a href="https://bird.marketing/">Home</a></span> > <span class="breadcrumb_last" aria-current="page"><strong>What Exactly is Off and On Page SEO?</strong></span></span> </div> </div> </div> </div> </div> <div class="vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding force-desktop-text-align-right inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="wpb_raw_code wpb_content_element wpb_raw_html" > <div class="wpb_wrapper"> <div class="payment-icons"> <img src="/wp-content/uploads/2023/10/bitcoin-btc-logo-2.png" alt="Bitcoin"> <img src="/wp-content/uploads/2023/10/ethereum-eth-logo-2.png" alt="Ethereum"> <img src="/wp-content/uploads/2023/10/tether-usdt-logo-2.png" alt="Tether"> <img src="/wp-content/uploads/2023/10/usd-coin-usdc-logo-2.png" alt="USD Coin"> <img src="/wp-content/uploads/2023/10/visa-new-png.png" alt="Visa"> <img src="/wp-content/uploads/2023/10/mastercard-icon-small.png" alt="Mastercard"> <img src="/wp-content/uploads/2023/10/swift-logo-60.png" alt="Swiift"> <img class="direct-debit-logo" src="/wp-content/uploads/2023/10/direct-debit-icon-small-white-cons.png" alt="Direct Debit"> </div> </div> </div> </div> </div> </div> </div></div> <style type="text/css" data-type="vc_custom-css">/*Payment ICONS CSS*/ .payment-icons img { width: auto !important; } .payment-icons { display: flex; justify-content: flex-end; /* Aligns icons to the right */ align-items: center; gap: 10px; flex-wrap: wrap; padding: 10px; } .payment-icons img { max-height: 35px; width: auto; } @media (max-width: 768px) { .payment-icons { justify-content: center; /* Aligns icons to the centre */ } } @media (max-width: 600px) { .payment-icons { gap: 5px; } .payment-icons img { max-height: 30px; } } img.direct-debit-logo { padding-left: 5px; } /*Payment ICONS CSS*/ .bm_footer_text { font-size: 15px; } .bm_links .wpb_wrapper>div { margin-bottom: 0px; } .bm_trustpilot { float: left !important; } #tp-widget-wrapper.tp-widget-wrapper .visible { text-align: left !important; } .trustpilot-widget div#tp-widget-wrapper, div#tp-widget-loader { font-size: 0; text-align: left !important; } .bm_project_link .link_text:after { border-color: rgb(255 215 75) !important; } body [class^=icon-].icon-tiny { margin-right: 15px; font-size: 25px; } .bm_links_footer a:hover { color: #FFD74B !important; } .bm_reviews .wpb_wrapper { display: flex; flex-direction: row; flex-wrap: nowrap; justify-content: flex-start; align-items: center; } .bm_reviews img { width: 170px !important; } .bm_para_margin p { padding-bottom: 1.2em; }</style><style type="text/css" data-type="vc_shortcodes-custom-css">.vc_custom_1664295327476{margin-bottom: 0px !important;padding-bottom: 0px !important;}.vc_custom_1670237271542{margin-top: 25px !important;padding-top: 0px !important;}.vc_custom_1721662222279{margin-bottom: 10px !important;}.vc_custom_1702655053337{margin-bottom: 0px !important;padding-bottom: 0px !important;}.vc_custom_1714381893901{margin-bottom: 10px !important;}.vc_custom_1714381104858{margin-bottom: 0px !important;padding-bottom: 0px !important;}.vc_custom_1714381905321{margin-bottom: 10px !important;}.vc_custom_1655136104869{margin-bottom: 10px !important;}.vc_custom_1655133985425{margin-bottom: 10px !important;}.vc_custom_1657718139978{margin-bottom: 3px !important;padding-bottom: 0px !important;}.vc_custom_1655135059463{margin-bottom: 10px !important;}.vc_custom_1655135553875{margin-bottom: 10px !important;}</style></div></div></div><!--/container-wrap--> <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script><script nitro-exclude> document.cookie = 'nitroCachedPage=' + (!window.NITROPACK_STATE ? 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Bird Marketing Limited - Company No. 08051880 - VAT Reg No. GB204642831</br>Registered Address. 27 Old Gloucester Street, London, WC1N 3AX, United Kingdom. - <a href="/sitemap_index.xml">Sitemap</a></p> </div><!--/span_5--> <div class="col span_7 col_last"> <ul class="social"> <li><a target="_blank" rel="noopener" href="https://x.com/Bird_Marketing"><span class="screen-reader-text">x-twitter</span><i class="icon-salient-x-twitter" aria-hidden="true"></i></a></li><li><a target="_blank" rel="noopener" href="https://www.facebook.com/BirdMarketingOfficial"><span class="screen-reader-text">facebook</span><i class="fa fa-facebook" aria-hidden="true"></i></a></li><li><a target="_blank" rel="noopener" href="https://www.linkedin.com/company/bird-marketing/"><span class="screen-reader-text">linkedin</span><i class="fa fa-linkedin" aria-hidden="true"></i></a></li><li><a target="_blank" rel="noopener" href="https://www.instagram.com/birdmarketing/"><span 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mobile-only" role="navigation"> <ul class="menu"> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-20893"><a href="https://bird.marketing/about/">About</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-19529"><a>Services</a> <ul class="sub-menu"> <li class="menu-item menu-item-type-custom menu-item-object-custom hide-title menu-item-28588"><a href="#">[IMAGE]</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-has-icon menu-item-20829"><a href="#"><span class="nectar-menu-icon svg-icon"><svg role="presentation" version="1.1" xmlns="http://www.w3.org/2000/svg" width="32" height="32" viewBox="0 0 32 32"> <path d="M29.333 24h-26.667c-1.471 0-2.667-1.195-2.667-2.667v-18.667c0-1.472 1.196-2.667 2.667-2.667h26.667c1.472 0 2.667 1.195 2.667 2.667v18.667c0 1.472-1.195 2.667-2.667 2.667zM2.667 1.333c-0.735 0-1.333 0.599-1.333 1.333v18.667c0 0.735 0.599 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