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class="row page-header-no-bg blog-archive-header" data-alignment="left"> <div class="container"> <div class="col span_12 section-title"> <span class="subheader">Category</span> <h1>Branding and Brand Identity Development</h1> </div> </div> </div> <div class="container-wrap"> <div class="container main-content"> <div class="row"><div class="post-area col span_12 col_last masonry material " role="main" data-ams="8px" data-remove-post-date="1" data-remove-post-author="0" data-remove-post-comment-number="1" data-remove-post-nectar-love="1"> <div class="posts-container" data-load-animation="fade_in_from_bottom"> <article id="post-26958" class=" masonry-blog-item post-26958 post type-post status-publish format-standard category-brand-identity"> <div class="inner-wrap animated"> <div class="post-content"> <div class="content-inner"> <a class="entire-meta-link" href="https://bird.marketing/blog/marketing-digital-marketing/guide-digital-marketing/brand-identity/role-of-influencers-brand-development/" aria-label="The Role of Influencers in Brand Development"></a> <span class="meta-category"><a class="brand-identity" href="https://bird.marketing/blog/category/marketing-digital-marketing/guide-digital-marketing/brand-identity/">Branding and Brand Identity Development</a></span> <div class="article-content-wrap"> <div class="post-header"> <h3 class="title"><a href="https://bird.marketing/blog/marketing-digital-marketing/guide-digital-marketing/brand-identity/role-of-influencers-brand-development/"> The Role of Influencers in Brand Development</a></h3> </div> <div class="excerpt">In today鈥檚 digital landscape, influencers have become an essential part of brand development. These individuals…</div><div class="grav-wrap"><a href="https://bird.marketing/blog/author/louis-pretorius/"><img alt='Louis Pretorius' src='https://bird.marketing/wp-content/uploads/2024/09/cropped-Louis-500x500-1-70x70.jpg' srcset='https://bird.marketing/wp-content/uploads/2024/09/cropped-Louis-500x500-1-140x140.jpg 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/></a><div class="text"><a href="https://bird.marketing/blog/author/louis-pretorius/" rel="author">Louis Pretorius</a><span>October 1, 2024</span></div></div> </div> </div> </div> </div> </article> <article id="post-26959" class=" masonry-blog-item post-26959 post type-post status-publish format-standard category-brand-identity"> <div class="inner-wrap animated"> <div class="post-content"> <div class="content-inner"> <a class="entire-meta-link" href="https://bird.marketing/blog/marketing-digital-marketing/guide-digital-marketing/brand-identity/build-brand-ambassador-program/" aria-label="How to 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href="https://bird.marketing/blog/marketing-digital-marketing/guide-digital-marketing/brand-identity/packaging-design-in-branding/"> How to Use Packaging Design in Branding</a></h3> </div> <div class="excerpt">Packaging design is a critical component of branding that goes beyond simply protecting a product.…</div><div class="grav-wrap"><a href="https://bird.marketing/blog/author/louis-pretorius/"><img alt='Louis Pretorius' src='https://bird.marketing/wp-content/uploads/2024/09/cropped-Louis-500x500-1-70x70.jpg' srcset='https://bird.marketing/wp-content/uploads/2024/09/cropped-Louis-500x500-1-140x140.jpg 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/></a><div class="text"><a href="https://bird.marketing/blog/author/louis-pretorius/" rel="author">Louis Pretorius</a><span>October 1, 2024</span></div></div> </div> </div> </div> </div> </article> <article id="post-26961" class=" masonry-blog-item post-26961 post type-post status-publish format-standard category-brand-identity"> <div class="inner-wrap animated"> <div class="post-content"> <div class="content-inner"> <a class="entire-meta-link" href="https://bird.marketing/blog/marketing-digital-marketing/guide-digital-marketing/brand-identity/brand-identity-vs-brand-image/" aria-label="Brand Identity vs. Brand Image: What鈥檚 the Difference?"></a> <span class="meta-category"><a class="brand-identity" href="https://bird.marketing/blog/category/marketing-digital-marketing/guide-digital-marketing/brand-identity/">Branding and Brand Identity Development</a></span> <div class="article-content-wrap"> <div class="post-header"> <h3 class="title"><a href="https://bird.marketing/blog/marketing-digital-marketing/guide-digital-marketing/brand-identity/brand-identity-vs-brand-image/"> Brand Identity vs. Brand Image: What鈥檚 the Difference?</a></h3> </div> <div class="excerpt">While the terms brand identity and brand image are often used interchangeably, they refer to…</div><div class="grav-wrap"><a href="https://bird.marketing/blog/author/louis-pretorius/"><img alt='Louis Pretorius' src='https://bird.marketing/wp-content/uploads/2024/09/cropped-Louis-500x500-1-70x70.jpg' srcset='https://bird.marketing/wp-content/uploads/2024/09/cropped-Louis-500x500-1-140x140.jpg 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/></a><div class="text"><a href="https://bird.marketing/blog/author/louis-pretorius/" rel="author">Louis Pretorius</a><span>October 1, 2024</span></div></div> </div> </div> </div> </div> </article> <article id="post-26962" class=" masonry-blog-item post-26962 post type-post status-publish format-standard category-brand-identity"> <div class="inner-wrap animated"> <div class="post-content"> <div class="content-inner"> <a class="entire-meta-link" href="https://bird.marketing/blog/marketing-digital-marketing/guide-digital-marketing/brand-identity/measure-brand-awareness/" aria-label="How to Measure Brand Awareness"></a> <span class="meta-category"><a 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href="https://bird.marketing/blog/marketing-digital-marketing/guide-digital-marketing/brand-identity/social-media-for-brand-building/"> How to Use Social Media for Brand Building</a></h3> </div> <div class="excerpt">In today鈥檚 digital landscape, social media is one of the most powerful tools for building…</div><div class="grav-wrap"><a href="https://bird.marketing/blog/author/louis-pretorius/"><img alt='Louis Pretorius' src='https://bird.marketing/wp-content/uploads/2024/09/cropped-Louis-500x500-1-70x70.jpg' srcset='https://bird.marketing/wp-content/uploads/2024/09/cropped-Louis-500x500-1-140x140.jpg 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/></a><div class="text"><a href="https://bird.marketing/blog/author/louis-pretorius/" rel="author">Louis Pretorius</a><span>October 1, 2024</span></div></div> </div> </div> </div> </div> </article> <article id="post-26947" class=" masonry-blog-item post-26947 post type-post status-publish format-standard 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class="row_col_wrap_12_inner col span_12 left"> <div class="vc_col-sm-4 wpb_column column_container vc_column_container col child_column no-extra-padding el_spacing_0px bottom_margin_tablet_0px bottom_margin_phone_0px inherit_tablet inherit_phone " data-t-w-inherits="small_desktop" data-padding-pos="left" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element vc_custom_1721662222279" > <div class="wpb_wrapper"> <h5><a href="https://bird.marketing/new-york/"><strong>New York</strong></a></h5> </div> </div> <div class="wpb_text_column wpb_content_element vc_custom_1702655053337" > <div class="wpb_wrapper"> <p>260 Madison Ave,<br /> New York,<br /> NY 10016, USA</p> </div> </div> <div class="divider-wrap height_tablet_15px height_phone_15px " data-alignment="default"><div style="height: 15px;" class="divider"></div></div><div class="nectar-cta alignment_tablet_default alignment_phone_default display_tablet_inherit display_phone_inherit font_size_desktop_18px " data-color="default" data-using-bg="false" data-display="block" data-style="underline" data-alignment="left" data-text-color="std" ><h6> <span class="link_wrap" ><a target="_blank" class="link_text" role="button" href="tel:+13323347822">+1 332 334 7822</a></span></h6></div><div class="nectar-cta alignment_tablet_default alignment_phone_default display_tablet_inherit display_phone_inherit font_size_desktop_18px " data-color="default" data-using-bg="false" data-display="block" data-style="underline" data-alignment="left" data-text-color="std" ><h6> <span class="link_wrap" ><a target="_blank" class="link_text" role="button" href="/cdn-cgi/l/email-protection#9df5f8f1f1f2ddfff4eff9b3f0fceff6f8e9f4f3fa"><span class="__cf_email__" data-cfemail="aec6cbc2c2c1eeccc7dcca80c3cfdcc5cbdac7c0c9">[email protected]</span></a></span></h6></div> </div> </div> </div> <div class="vc_col-sm-4 bm_links wpb_column column_container vc_column_container col child_column no-extra-padding bottom_margin_tablet_0px bottom_margin_phone_0px inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element vc_custom_1714381893901" > <div class="wpb_wrapper"> <h5><strong>Los Angeles</strong></h5> </div> </div> <div class="wpb_text_column wpb_content_element vc_custom_1714381104858" > <div class="wpb_wrapper"> <p>2029 Century Park East,<br /> Los Angeles,<br /> California, 90067, USA</p> </div> </div> <div class="divider-wrap height_tablet_15px height_phone_15px " data-alignment="default"><div style="height: 15px;" class="divider"></div></div><div class="nectar-cta alignment_tablet_default alignment_phone_default display_tablet_inherit display_phone_inherit font_size_desktop_18px " data-color="default" data-using-bg="false" data-display="block" data-style="underline" data-alignment="left" data-text-color="std" ><h6> <span class="link_wrap" ><a target="_blank" class="link_text" role="button" href="tel:+14244073840">+1 424 407 3840</a></span></h6></div><div class="nectar-cta alignment_tablet_default alignment_phone_default display_tablet_inherit display_phone_inherit font_size_desktop_18px " data-color="default" data-using-bg="false" data-display="block" data-style="underline" data-alignment="left" data-text-color="std" ><h6> <span class="link_wrap" ><a target="_blank" class="link_text" role="button" href="/cdn-cgi/l/email-protection#97fff2fbfbf8d7f5fee5f3b9faf6e5fcf2e3fef9f0"><span class="__cf_email__" data-cfemail="7a121f1616153a1813081e54171b08111f0e13141d">[email protected]</span></a></span></h6></div> </div> </div> </div> <div class="vc_col-sm-4 bm_links wpb_column column_container vc_column_container col child_column no-extra-padding bottom_margin_tablet_0px bottom_margin_phone_0px inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element vc_custom_1714381905321" > <div class="wpb_wrapper"> <h5><strong>Austin</strong></h5> </div> </div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p>111 Congress Avenue,<br /> Austin,<br /> Texas, 78704, USA</p> </div> </div> <div class="divider-wrap height_tablet_15px height_phone_15px " data-alignment="default"><div style="height: 15px;" class="divider"></div></div><div class="nectar-cta alignment_tablet_default alignment_phone_default display_tablet_inherit display_phone_inherit font_size_desktop_18px " data-color="default" data-using-bg="false" data-display="block" data-style="underline" data-alignment="left" data-text-color="std" ><h6> <span class="link_wrap" ><a target="_blank" class="link_text" role="button" href="tel:+15126472017">+1 512 647 2017</a></span></h6></div><div class="nectar-cta alignment_tablet_default alignment_phone_default display_tablet_inherit display_phone_inherit font_size_desktop_18px " data-color="default" data-using-bg="false" data-display="block" data-style="underline" data-alignment="left" data-text-color="std" ><h6> <span class="link_wrap" ><a target="_blank" class="link_text" role="button" href="/cdn-cgi/l/email-protection#abc3cec7c7c4ebc9c2d9cf85c6cad9c0cedfc2c5cc"><span class="__cf_email__" data-cfemail="1f777a7373705f7d766d7b31727e6d747a6b767178">[email protected]</span></a></span></h6></div> </div> </div> </div> </div></div><div class="divider-wrap height_tablet_15px height_phone_15px " data-alignment="default"><div style="height: 50px;" class="divider"></div></div><div id="fws_6746a2dee530d" data-midnight="" data-column-margin="default" class="wpb_row vc_row-fluid vc_row inner_row vc_custom_1670237271542 bm_links_footer bm_footer_text bm_links_footer-2" style=""><div class="row-bg-wrap"> <div class="row-bg" ></div> </div><div class="row_col_wrap_12_inner col span_12 left"> <div class="vc_col-sm-3 wpb_column column_container vc_column_container col child_column no-extra-padding el_spacing_0px bottom_margin_tablet_0px bottom_margin_phone_0px inherit_tablet inherit_phone " data-t-w-inherits="small_desktop" data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element vc_custom_1655136104869" > <div class="wpb_wrapper"> <h5><strong>Careers</strong></h5> </div> </div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p>We are always looking for talented people to join the team. Scan our careers page to find out about working for us and see if there is an opportunity to become part of the flock.</p> </div> </div> <div class="divider-wrap height_tablet_15px height_phone_15px " data-alignment="default"><div style="height: 15px;" class="divider"></div></div><div class="nectar-cta alignment_tablet_default alignment_phone_default display_tablet_inherit display_phone_inherit font_size_desktop_18px " data-color="default" data-using-bg="false" data-display="block" data-style="underline" data-alignment="left" data-text-color="std" ><h6> <span class="link_wrap" ><a target="_blank" class="link_text" role="button" href="/careers/">Careers</a></span></h6></div> </div> </div> </div> <div class="vc_col-sm-3 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element vc_custom_1655133985425" > <div class="wpb_wrapper"> <h5><strong>Need Support?</strong></h5> </div> </div> <div class="wpb_text_column wpb_content_element vc_custom_1657718139978 bm_para_margin" > <div class="wpb_wrapper"> <p>On our support plan? feel free to submit a ticket or give us a call during business hours.</p> <p><i class="icon-tiny iconsmind-Consulting accent-color"></i> 09.00 am – 17.00 pm</p> </div> </div> <div class="nectar-cta alignment_tablet_default alignment_phone_default display_tablet_inherit display_phone_inherit font_size_desktop_18px " data-color="default" data-using-bg="false" data-display="block" data-style="underline" data-alignment="left" data-text-color="std" ><h6> <span class="link_wrap" ><a target="_blank" class="link_text" role="button" href="/cdn-cgi/l/email-protection#e794929797889593a7858e9583c98a86958c82938e8980"><span class="__cf_email__" data-cfemail="f2818782829d8086b2909b8096dc9f93809997869b9c95">[email protected]</span></a></span></h6></div> </div> </div> </div> <div class="vc_col-sm-3 wpb_column column_container vc_column_container col child_column no-extra-padding el_spacing_0px bottom_margin_tablet_0px bottom_margin_phone_0px inherit_tablet inherit_phone " data-t-w-inherits="small_desktop" data-padding-pos="left" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element vc_custom_1655135059463" > <div class="wpb_wrapper"> <h5><strong>Quick Links</strong></h5> </div> </div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p><a href="https://bird.co.uk/nest/">Nest</a><br /> <a href="https://bird.co.uk/seo-portal/">Marketing Portal </a><br /> <a href="/glossary/"><span class="menu-title-text">Digital Marketing Glossary</span></a></p> </div> </div> </div> </div> </div> <div class="vc_col-sm-3 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element vc_custom_1655135553875" > <div class="wpb_wrapper"> <h5><strong>Legal</strong></h5> </div> </div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p><a href="/wp-content/uploads/terms.pdf" target="_blank" rel="noopener">Terms & Conditions</a><br /> <a href="https://www.nominet.uk/uk-domains/policies/" target="_blank" rel="noopener">Nominet Terms</a><br /> <a href="/privacy-policy/">Privacy Policy</a></p> </div> </div> </div> </div> </div> </div></div> </div> </div> </div> </div></div> <div id="fws_6746a2dee5af6" data-column-margin="none" data-midnight="light" class="wpb_row vc_row-fluid vc_row vc_row-o-equal-height vc_row-flex vc_row-o-content-middle bm-footer__content bottom_margin_2pct top_padding_phone_50px" style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop using-bg-color" style="background-color: #000000; "></div></div></div><div class="row_col_wrap_12 col span_12 light left"> <div class="vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding bottom_margin_phone_0px inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <span><span><a href="https://bird.marketing/">Home</a></span> > <span><a href="https://bird.marketing/blog/category/marketing-digital-marketing/">Digital Marketing</a></span> > <span><a href="https://bird.marketing/blog/category/marketing-digital-marketing/guide-digital-marketing/">Complete Guide To Digital Marketing</a></span> > <span class="breadcrumb_last" aria-current="page"><strong>Branding and Brand Identity Development</strong></span></span> </div> </div> </div> </div> </div> <div class="vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding force-desktop-text-align-right inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="wpb_raw_code wpb_content_element wpb_raw_html" > <div class="wpb_wrapper"> <div class="payment-icons"> <img src="/wp-content/uploads/2023/10/bitcoin-btc-logo-2.png" alt="Bitcoin"> <img src="/wp-content/uploads/2023/10/ethereum-eth-logo-2.png" alt="Ethereum"> <img src="/wp-content/uploads/2023/10/tether-usdt-logo-2.png" alt="Tether"> <img src="/wp-content/uploads/2023/10/usd-coin-usdc-logo-2.png" alt="USD Coin"> <img src="/wp-content/uploads/2023/10/visa-new-png.png" alt="Visa"> <img src="/wp-content/uploads/2023/10/mastercard-icon-small.png" alt="Mastercard"> <img src="/wp-content/uploads/2023/10/swift-logo-60.png" alt="Swiift"> <img class="direct-debit-logo" src="/wp-content/uploads/2023/10/direct-debit-icon-small-white-cons.png" alt="Direct Debit"> </div> </div> </div> </div> </div> </div> </div></div> <style type="text/css" data-type="vc_custom-css">/*Payment ICONS CSS*/ .payment-icons img { width: auto !important; 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