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Made by Emblem: A branding and design agency.
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visual identities, campaigns, and communications for brands and organizations that are concept-driven and people-first.." property="twitter:description"/><meta content="https://cdn.prod.website-files.com/637bf3a7f1765c28378ed44e/64c018985a62430213948ed2_MbE-Business-Card.jpg" property="twitter:image"/><meta property="og:type" content="website"/><meta content="summary_large_image" name="twitter:card"/><meta content="width=device-width, initial-scale=1" name="viewport"/><link href="https://cdn.prod.website-files.com/637bf3a7f1765c28378ed44e/css/made-by-emblem.webflow.67b390005.css" rel="stylesheet" type="text/css"/><script type="text/javascript">!function(o,c){var n=c.documentElement,t=" w-mod-";n.className+=t+"js",("ontouchstart"in o||o.DocumentTouch&&c instanceof DocumentTouch)&&(n.className+=t+"touch")}(window,document);</script><link href="https://cdn.prod.website-files.com/637bf3a7f1765c28378ed44e/63891e930560ce695375b96c_MBE_favicon.png" rel="shortcut icon" 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class="nav-link middle">Work</a><a href="/articles" class="nav-link middle">Journal</a><a href="/about" class="nav-link middle">About</a><a href="/contact" class="nav-link middle">Contact</a><a href="/office-hours" class="nav-link-copy middle">Office Hours</a><a href="/questionnaire" class="nav-link-copy-copy middle">Questionnaire</a></div><div data-animation="over-right" data-collapse="medium" data-duration="400" data-easing="ease" data-easing2="ease" data-doc-height="1" role="banner" class="navbar w-nav"><div class="menu-button w-nav-button"><div class="icon w-icon-nav-menu"></div></div><div class="container-3 w-container"><nav role="navigation" class="nav-menu w-nav-menu"><a href="/work" class="nav-link-7 w-nav-link">Work</a><a href="/office-hours" class="nav-link-7-copy w-nav-link">Office Hours</a><a href="/articles" class="nav-link-9 w-nav-link">News</a><a href="/about" class="nav-link-8 w-nav-link">About</a><a href="/contact" class="nav-link-12 w-nav-link">Contact</a><a href="/template-info/careers" class="nav-link-12-copy w-nav-link">Careers</a><a href="/questionnaire" class="nav-link-12-copy-copy w-nav-link">Questionnaire</a></nav></div></div></div></nav><div class="intro-2024"><div class="intro-2024-div"><div data-w-id="b05237c0-f78f-ffef-01d4-38819c54de93" class="div-block-74"><p class="intor-2024-1-liner">We create visual identities, campaigns, and communications that are concept-driven and people-focused.<br/></p></div></div><div data-poster-url="https://cdn.prod.website-files.com/637bf3a7f1765c28378ed44e/6542b4ffa7c612e9df9ef649_Sizzle Nov 2023 v1 compressed2-poster-00001.jpg" data-video-urls="https://cdn.prod.website-files.com/637bf3a7f1765c28378ed44e/6542b4ffa7c612e9df9ef649_Sizzle Nov 2023 v1 compressed2-transcode.mp4,https://cdn.prod.website-files.com/637bf3a7f1765c28378ed44e/6542b4ffa7c612e9df9ef649_Sizzle Nov 2023 v1 compressed2-transcode.webm" data-autoplay="true" data-loop="true" data-wf-ignore="true" class="home-sizzle w-background-video w-background-video-atom"><video id="de3f93f3-3f74-377f-4151-2c38ff6bfd42-video" autoplay="" loop="" style="background-image:url("https://cdn.prod.website-files.com/637bf3a7f1765c28378ed44e/6542b4ffa7c612e9df9ef649_Sizzle Nov 2023 v1 compressed2-poster-00001.jpg")" muted="" playsinline="" data-wf-ignore="true" data-object-fit="cover"><source src="https://cdn.prod.website-files.com/637bf3a7f1765c28378ed44e/6542b4ffa7c612e9df9ef649_Sizzle Nov 2023 v1 compressed2-transcode.mp4" data-wf-ignore="true"/><source src="https://cdn.prod.website-files.com/637bf3a7f1765c28378ed44e/6542b4ffa7c612e9df9ef649_Sizzle Nov 2023 v1 compressed2-transcode.webm" data-wf-ignore="true"/></video></div></div><div class="services"><div data-w-id="8259a16b-f019-a275-bd69-231019d1341f" style="opacity:0" class="services-button"><p data-w-id="33f7d10d-8565-c6d4-0e48-32c8c28c9b81" style="opacity:0" class="services-intro-home">We build creative solutions from the ground up to keep your brand meaningful, and deliberate.</p><a href="#our-services" data-w-id="33f7d10d-8565-c6d4-0e48-32c8c28c9b84" style="opacity:0" class="view-our-services w-button">How we help</a></div></div><section class="home-2023-projects-phone"><div class="w-dyn-list"><div role="list" class="collection-list-10 w-dyn-items"><div role="listitem" class="collection-item-11 w-dyn-item"><img alt="" loading="lazy" src="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/654d1d1eebb64609698bda20_CPBIA%20logo.gif" class="image-33"/><div class="home-2024-project-captions"><div class="home-2024-project-info"><h3 class="home-2024-project-client">College Promenade BIA</h3><h3 class="heading-41">A refresh and strategy for a hidden gem neighbourhood.</h3></div><div class="home-2024-project-capabilities"><div class="rich-text-block-4 w-richtext"><p>Identity Design<br/>Marketing Strategy<br/>Motion Design</p></div></div></div></div><div role="listitem" class="collection-item-11 w-dyn-item"><img alt="" loading="lazy" src="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6570b0da282ea9ecf1a7d4d5_NMA-v2.gif" class="image-33"/><div class="home-2024-project-captions"><div class="home-2024-project-info"><h3 class="home-2024-project-client">National Magazine Awards</h3><h3 class="heading-41">The identity for the 47th annual awards.</h3></div><div class="home-2024-project-capabilities"><div class="rich-text-block-4 w-richtext"><p>Visual Identity<br/>Motion<br/>Templates</p></div></div></div></div><div role="listitem" class="collection-item-11 w-dyn-item"><img alt="" loading="lazy" src="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/65bbb7cb66e418e114be1d2c_IATP-Promotional-Image-EDITED.jpg" sizes="(max-width: 479px) 90vw, 100vw" srcset="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/65bbb7cb66e418e114be1d2c_IATP-Promotional-Image-EDITED-p-500.jpg 500w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/65bbb7cb66e418e114be1d2c_IATP-Promotional-Image-EDITED-p-800.jpg 800w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/65bbb7cb66e418e114be1d2c_IATP-Promotional-Image-EDITED-p-1080.jpg 1080w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/65bbb7cb66e418e114be1d2c_IATP-Promotional-Image-EDITED-p-1600.jpg 1600w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/65bbb7cb66e418e114be1d2c_IATP-Promotional-Image-EDITED-p-2000.jpg 2000w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/65bbb7cb66e418e114be1d2c_IATP-Promotional-Image-EDITED.jpg 2500w" class="image-33"/><div class="home-2024-project-captions"><div class="home-2024-project-info"><h3 class="home-2024-project-client">Toronto Pearson Airport</h3><h3 class="heading-41">Branding for Canada's largest airport.</h3></div><div class="home-2024-project-capabilities"><div class="rich-text-block-4 w-richtext"><p>Visual Identity<br/>Copywriting<br/>Website<br/>Photography</p></div></div></div></div><div role="listitem" class="collection-item-11 w-dyn-item"><img alt="" loading="lazy" src="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/65830feeb82c726e4262251a_2023-cover%20menu.jpg" sizes="(max-width: 479px) 90vw, 100vw" srcset="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/65830feeb82c726e4262251a_2023-cover%20menu-p-500.jpg 500w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/65830feeb82c726e4262251a_2023-cover%20menu-p-800.jpg 800w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/65830feeb82c726e4262251a_2023-cover%20menu-p-1080.jpg 1080w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/65830feeb82c726e4262251a_2023-cover%20menu-p-1600.jpg 1600w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/65830feeb82c726e4262251a_2023-cover%20menu.jpg 1920w" class="image-33"/><div class="home-2024-project-captions"><div class="home-2024-project-info"><h3 class="home-2024-project-client">MaRS Discovery District</h3><h3 class="heading-41">Magazines documenting Toronto's leading innovation incubator.</h3></div><div class="home-2024-project-capabilities"><div class="rich-text-block-4 w-richtext"><p>Art Direction<br/>Editorial Design<br/>Illustration<br/></p></div></div></div></div></div></div></section><section class="home-2023-projects"><div class="_2024-featured-projects"><h3 class="featured-projects">Featured Projects</h3></div><div class="w-dyn-list"><div role="list" class="collection-list-10 w-dyn-items"><div role="listitem" class="collection-item-11 w-dyn-item"><a href="/project/college-promenade-bia" class="link-block-7 w-inline-block"><img alt="" loading="lazy" style="opacity:0" data-w-id="81ab96bc-f0df-138a-eaf8-e59147b1c79e" src="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/654d1d1eebb64609698bda20_CPBIA%20logo.gif" class="image-33"/></a><div class="home-2024-project-captions"><div class="home-2024-project-capabilities"><div class="div-block-66-copy"><h3 class="home-2024-project-client">College Promenade BIA</h3><div class="rich-text-block-4 w-richtext"><p>Identity Design<br/>Marketing Strategy<br/>Motion Design</p></div></div></div><a href="/project/college-promenade-bia" class="link-block-5 w-inline-block"><h3 class="heading-41">A refresh and strategy for a hidden gem neighbourhood.</h3></a></div></div><div role="listitem" class="collection-item-11 w-dyn-item"><a href="/project/national-magazine-awards" class="link-block-7 w-inline-block"><img alt="" loading="lazy" style="opacity:0" data-w-id="81ab96bc-f0df-138a-eaf8-e59147b1c79e" src="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6570b0da282ea9ecf1a7d4d5_NMA-v2.gif" class="image-33"/></a><div class="home-2024-project-captions"><div class="home-2024-project-capabilities"><div class="div-block-66-copy"><h3 class="home-2024-project-client">National Magazine Awards</h3><div class="rich-text-block-4 w-richtext"><p>Visual Identity<br/>Motion<br/>Templates</p></div></div></div><a href="/project/national-magazine-awards" class="link-block-5 w-inline-block"><h3 class="heading-41">The identity for the 47th annual awards.</h3></a></div></div><div role="listitem" class="collection-item-11 w-dyn-item"><a href="/project/toronto-pearson" class="link-block-7 w-inline-block"><img alt="" loading="lazy" style="opacity:0" data-w-id="81ab96bc-f0df-138a-eaf8-e59147b1c79e" src="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/65bbb7cb66e418e114be1d2c_IATP-Promotional-Image-EDITED.jpg" sizes="(max-width: 479px) 100vw, (max-width: 991px) 90vw, (max-width: 1919px) 43vw, 44vw" srcset="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/65bbb7cb66e418e114be1d2c_IATP-Promotional-Image-EDITED-p-500.jpg 500w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/65bbb7cb66e418e114be1d2c_IATP-Promotional-Image-EDITED-p-800.jpg 800w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/65bbb7cb66e418e114be1d2c_IATP-Promotional-Image-EDITED-p-1080.jpg 1080w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/65bbb7cb66e418e114be1d2c_IATP-Promotional-Image-EDITED-p-1600.jpg 1600w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/65bbb7cb66e418e114be1d2c_IATP-Promotional-Image-EDITED-p-2000.jpg 2000w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/65bbb7cb66e418e114be1d2c_IATP-Promotional-Image-EDITED.jpg 2500w" class="image-33"/></a><div class="home-2024-project-captions"><div class="home-2024-project-capabilities"><div class="div-block-66-copy"><h3 class="home-2024-project-client">Toronto Pearson Airport</h3><div class="rich-text-block-4 w-richtext"><p>Visual Identity<br/>Copywriting<br/>Website<br/>Photography</p></div></div></div><a href="/project/toronto-pearson" class="link-block-5 w-inline-block"><h3 class="heading-41">Branding for Canada's largest airport.</h3></a></div></div><div role="listitem" class="collection-item-11 w-dyn-item"><a href="/project/mars-discovery-district" class="link-block-7 w-inline-block"><img alt="" loading="lazy" style="opacity:0" data-w-id="81ab96bc-f0df-138a-eaf8-e59147b1c79e" src="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/65830feeb82c726e4262251a_2023-cover%20menu.jpg" sizes="(max-width: 479px) 100vw, (max-width: 991px) 90vw, (max-width: 1919px) 43vw, 44vw" srcset="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/65830feeb82c726e4262251a_2023-cover%20menu-p-500.jpg 500w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/65830feeb82c726e4262251a_2023-cover%20menu-p-800.jpg 800w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/65830feeb82c726e4262251a_2023-cover%20menu-p-1080.jpg 1080w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/65830feeb82c726e4262251a_2023-cover%20menu-p-1600.jpg 1600w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/65830feeb82c726e4262251a_2023-cover%20menu.jpg 1920w" class="image-33"/></a><div class="home-2024-project-captions"><div class="home-2024-project-capabilities"><div class="div-block-66-copy"><h3 class="home-2024-project-client">MaRS Discovery District</h3><div class="rich-text-block-4 w-richtext"><p>Art Direction<br/>Editorial Design<br/>Illustration<br/></p></div></div></div><a href="/project/mars-discovery-district" class="link-block-5 w-inline-block"><h3 class="heading-41">Magazines documenting Toronto's leading innovation incubator.</h3></a></div></div></div></div></section><div class="footer-2024"><div class="container"><div class="_2024-footer-header"><h3 class="news-articles">From our Journal</h3></div><div data-w-id="ba62eebc-7520-fda5-7920-7577e39919dd" class="collection-list-wrapper-11 w-dyn-list"><div role="list" class="collection-list-3 w-dyn-items"><div id="w-node-ba62eebc-7520-fda5-7920-7577e39919df-e39919d8" role="listitem" class="collection-item-6 w-dyn-item"><a href="/articles/what-makes-a-great-boss" class="link-block w-inline-block"><img loading="lazy" alt="Let's talk about the ones who've lifted us up." src="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/670684adf3b93cb1008c3e61_office-5.jpeg" sizes="(max-width: 479px) 90vw, (max-width: 767px) 40vw, (max-width: 991px) 41vw, (max-width: 1439px) 26vw, (max-width: 1919px) 27vw, 29vw" srcset="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/670684adf3b93cb1008c3e61_office-5-p-500.jpeg 500w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/670684adf3b93cb1008c3e61_office-5-p-800.jpeg 800w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/670684adf3b93cb1008c3e61_office-5-p-1080.jpeg 1080w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/670684adf3b93cb1008c3e61_office-5-p-1600.jpeg 1600w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/670684adf3b93cb1008c3e61_office-5-p-2000.jpeg 2000w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/670684adf3b93cb1008c3e61_office-5-p-2600.jpeg 2600w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/670684adf3b93cb1008c3e61_office-5-p-3200.jpeg 3200w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/670684adf3b93cb1008c3e61_office-5.jpeg 3818w" class="image-34"/><div class="div-block-85"><h4 class="article-title">What makes a great boss?</h4><h4 class="article-subhead">Let's talk about the ones who've lifted us up.</h4></div></a></div><div id="w-node-ba62eebc-7520-fda5-7920-7577e39919df-e39919d8" role="listitem" class="collection-item-6 w-dyn-item"><a href="/articles/what-makes-a-great-magazine-cover" class="link-block w-inline-block"><img loading="lazy" alt="" src="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/66968e57c685bcfe9ab0f8b6_MbE_MagCover_Page_01.png" sizes="(max-width: 479px) 90vw, (max-width: 767px) 40vw, (max-width: 991px) 41vw, (max-width: 1439px) 26vw, (max-width: 1919px) 27vw, 29vw" srcset="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/66968e57c685bcfe9ab0f8b6_MbE_MagCover_Page_01-p-500.png 500w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/66968e57c685bcfe9ab0f8b6_MbE_MagCover_Page_01-p-800.png 800w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/66968e57c685bcfe9ab0f8b6_MbE_MagCover_Page_01-p-1080.png 1080w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/66968e57c685bcfe9ab0f8b6_MbE_MagCover_Page_01-p-1600.png 1600w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/66968e57c685bcfe9ab0f8b6_MbE_MagCover_Page_01-p-2000.png 2000w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/66968e57c685bcfe9ab0f8b6_MbE_MagCover_Page_01.png 2250w" class="image-34"/><div class="div-block-85"><h4 class="article-title">What makes a great magazine cover?</h4><h4 class="article-subhead w-dyn-bind-empty"></h4></div></a></div><div id="w-node-ba62eebc-7520-fda5-7920-7577e39919df-e39919d8" role="listitem" class="collection-item-6 w-dyn-item"><a href="/articles/how-to-actually-get-a-design-job" class="link-block w-inline-block"><img loading="lazy" alt="The secret formula to design job applications and portfolios" src="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6686f1cf182be0cbd0f77051_DesignJobAdvice.000.jpeg" sizes="(max-width: 479px) 90vw, (max-width: 767px) 40vw, (max-width: 991px) 41vw, (max-width: 1439px) 26vw, (max-width: 1919px) 27vw, 29vw" srcset="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6686f1cf182be0cbd0f77051_DesignJobAdvice.000-p-500.jpeg 500w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6686f1cf182be0cbd0f77051_DesignJobAdvice.000-p-800.jpeg 800w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/6686f1cf182be0cbd0f77051_DesignJobAdvice.000.jpeg 1080w" class="image-34"/><div class="div-block-85"><h4 class="article-title">How to "actually" get a design job</h4><h4 class="article-subhead">The secret formula to design job applications and portfolios</h4></div></a></div></div></div></div></div><section class="section-17"><div class="div-block-79"><img src="https://cdn.prod.website-files.com/637bf3a7f1765c28378ed44e/65450eb1ed9b301eaa11c878_office%20hours%20animation.gif" loading="lazy" alt="Made by Emblem "Office Hours" sign saying "Help for students and new creatives."" class="image-40"/><div class="div-block-80"><div class="div-block-81"><p class="paragraph-53"><span class="text-span-42">Office Hours</span> is a chance for students and new creatives to chat with us in-person or online about their challenges. </p><a href="/office-hours" class="button w-button">Learn more about Office Hours</a></div></div></div></section><div class="values"><div class="values-button"><p data-w-id="2a34ab33-f96a-d03e-09e2-0318481f1c91" style="opacity:0" class="values-intro"><span class="text-span-32">Our mission is to </span><br/>understand, challenge, execute and above all, <span class="text-span-33">help.</span></p><a href="/about" data-w-id="2a34ab33-f96a-d03e-09e2-0318481f1c9b" style="opacity:0" class="how-we-work w-button">Our studio and process</a></div></div><section class="who-clients"><div class="clients"><h3 class="heading-40">Build your solution with a design partner of <span class="text-span-21">established brands and organizations</span>.</h3><div class="client-logos"><img src="https://cdn.prod.website-files.com/637bf3a7f1765c28378ed44e/65148a83a7103d65981512c0_GTAA.svg" loading="lazy" alt="Greater Toronto Airport Authority" height="100" data-w-id="3d5c22d9-0ddc-733e-e96b-5317f3090322" class="image-32-copy"/><img src="https://cdn.prod.website-files.com/637bf3a7f1765c28378ed44e/65148a83c8a3af8cbed648a4_Walrus.svg" loading="lazy" alt="The Walrus Magazine" height="100" class="_3"/><img src="https://cdn.prod.website-files.com/637bf3a7f1765c28378ed44e/65148a83852d073df12b0c9c_Unilever.svg" loading="lazy" alt="Unilever" height="100" class="image-32-copy"/><img src="https://cdn.prod.website-files.com/637bf3a7f1765c28378ed44e/65454ba778558492ade93ec3_mc_fdn_solid_pos.png" loading="lazy" alt="Mastercard Foundation" height="100" data-w-id="9b1bf5e9-82c6-a54b-4c2d-b0886731e755" srcset="https://cdn.prod.website-files.com/637bf3a7f1765c28378ed44e/65454ba778558492ade93ec3_mc_fdn_solid_pos-p-500.png 500w, https://cdn.prod.website-files.com/637bf3a7f1765c28378ed44e/65454ba778558492ade93ec3_mc_fdn_solid_pos-p-800.png 800w, https://cdn.prod.website-files.com/637bf3a7f1765c28378ed44e/65454ba778558492ade93ec3_mc_fdn_solid_pos-p-1080.png 1080w, https://cdn.prod.website-files.com/637bf3a7f1765c28378ed44e/65454ba778558492ade93ec3_mc_fdn_solid_pos.png 1920w" sizes="(max-width: 767px) 100vw, 100px" class="image-32-copy"/><img src="https://cdn.prod.website-files.com/637bf3a7f1765c28378ed44e/65148a8366dc42792a415399_Mackenzie.svg" loading="lazy" alt="Mackenzie Investments" height="100" class="_3"/><img src="https://cdn.prod.website-files.com/637bf3a7f1765c28378ed44e/65148a83882948e6afec7932_Toronto%20Pearson.svg" loading="lazy" alt="Toronto Pearson Airport" height="100" class="_3"/><img src="https://cdn.prod.website-files.com/637bf3a7f1765c28378ed44e/65148a835ff4e3a188f325ee_TD.svg" loading="lazy" alt="TD Canada Trust" height="100" data-w-id="527f9f76-7877-2471-b297-8178065e5a4b" class="image-32-copy"/><img src="https://cdn.prod.website-files.com/637bf3a7f1765c28378ed44e/65148a83a63f3dd330a003e8_WWF.svg" loading="lazy" alt="World Wildlife Foundation" height="100" class="image-32-copy"/><img src="https://cdn.prod.website-files.com/637bf3a7f1765c28378ed44e/65148a83fe2a89cc0a08eada_Fidelity.svg" loading="lazy" alt="Fidelity Investments" height="100" class="image-32"/><img src="https://cdn.prod.website-files.com/637bf3a7f1765c28378ed44e/65148a838f6dafebbde2e623_KPMG.svg" loading="lazy" alt="KPMG" height="100" class="image-32"/><img src="https://cdn.prod.website-files.com/637bf3a7f1765c28378ed44e/65148a83756f68f7c6ed0c21_MaRS.svg" loading="lazy" alt="MaRS Discovery District" height="100" class="image-32"/><img src="https://cdn.prod.website-files.com/637bf3a7f1765c28378ed44e/65148a83a63f3dd330a003e4_HSBC.svg" loading="lazy" alt="HSBC" height="100" class="image-32"/><img src="https://cdn.prod.website-files.com/637bf3a7f1765c28378ed44e/65148a8356194f53c7472706_Labatt.svg" loading="lazy" alt="Labatt" height="100" class="image-32"/><img src="https://cdn.prod.website-files.com/637bf3a7f1765c28378ed44e/65148a8356194f53c7472703_Sobeys.svg" loading="lazy" alt="Sobeys" height="100" class="image-32"/><img src="https://cdn.prod.website-files.com/637bf3a7f1765c28378ed44e/65148a838ef47c0d6b7c6333_UHN.svg" loading="lazy" alt="University Health Network" height="100" class="image-32"/><img src="https://cdn.prod.website-files.com/637bf3a7f1765c28378ed44e/65148a83eb98355402532dd8_Ontario%20Gov.svg" loading="lazy" alt="Government of Ontario" height="100" class="image-32"/><img src="https://cdn.prod.website-files.com/637bf3a7f1765c28378ed44e/65148a83fca5422aee8c1b4d_Beer%20Store.svg" loading="lazy" alt="The Beer Store" height="100" data-w-id="de05a6f9-c4a2-6a36-69c7-13c2594144fa" class="image-32-copy"/><img src="https://cdn.prod.website-files.com/637bf3a7f1765c28378ed44e/65148a83beaf0a492405ea51_Globe%20and%20Mail.svg" loading="lazy" alt="The Globe and Mail" height="100" class="_3"/><img src="https://cdn.prod.website-files.com/637bf3a7f1765c28378ed44e/65148a83eb98355402532dcb_Gov%20of%20Canada.svg" loading="lazy" alt="Government of Canada" height="100" class="image-32"/><img src="https://cdn.prod.website-files.com/637bf3a7f1765c28378ed44e/65148a83a9e33114582049b7_Fairmont.svg" loading="lazy" alt="Fairmont Hotels" height="100" class="image-32"/><img src="https://cdn.prod.website-files.com/637bf3a7f1765c28378ed44e/65148a83a7103d65981512bc_Blackrock.svg" loading="lazy" alt="BlackRock" height="100" class="image-32"/><img src="https://cdn.prod.website-files.com/637bf3a7f1765c28378ed44e/65148a831aafd3e1665322c0_Amazon.svg" loading="lazy" alt="Amazon" height="100" class="image-32"/></div><p class="paragraph-46">We work with XXXXX, YYYYY and ZZZZZ to shape brands, advertising, and communications to meaningfully connect to audiences.</p></div></section><section id="our-services" class="home-2024-packages"><div class="packages-intro"><p data-w-id="069c6f85-ce66-d665-1475-4cd3af92ba68" style="opacity:0" class="packages-intro-text">How we help</p></div><div class="packages"><div class="packages-2-3"></div><div id="w-node-e9efd573-71b3-b150-7f28-085ec8010269-2f025f04" class="package-1"><img class="package-1-image" src="https://cdn.prod.website-files.com/637bf3a7f1765c28378ed44e/651c2f8700a8e859c19dc398_Services_Branding.jpg" alt="" style="opacity:0" sizes="100vw" data-w-id="226c5f84-98f3-d2e6-00dd-6929f87c3857" loading="lazy" srcset="https://cdn.prod.website-files.com/637bf3a7f1765c28378ed44e/651c2f8700a8e859c19dc398_Services_Branding-p-500.jpg 500w, https://cdn.prod.website-files.com/637bf3a7f1765c28378ed44e/651c2f8700a8e859c19dc398_Services_Branding-p-800.jpg 800w, https://cdn.prod.website-files.com/637bf3a7f1765c28378ed44e/651c2f8700a8e859c19dc398_Services_Branding-p-1080.jpg 1080w, https://cdn.prod.website-files.com/637bf3a7f1765c28378ed44e/651c2f8700a8e859c19dc398_Services_Branding-p-1600.jpg 1600w, https://cdn.prod.website-files.com/637bf3a7f1765c28378ed44e/651c2f8700a8e859c19dc398_Services_Branding.jpg 2000w"/><h3 class="heading-42">Brand Strategy <br/>& Identity</h3><p class="paragraph-47">We specialize in helping you define and refine your brand's essence, purpose, and personality, then translating that into a visual identity that sets your brand apart.</p><div class="rich-text-block-5 w-richtext"><ul role="list"><li>Strategy + Positioning</li><li>Messaging + Copy </li><li>Identity Design</li><li>Logo Design</li><li>Campaign Direction</li><li>Brand Guidelines</li></ul></div><a href="/services/branding" class="home-2024-packages-button w-button">Details</a></div><div id="w-node-dcf549d9-32ba-e100-b3aa-0e74e254f7a0-2f025f04" class="package-3"><img class="package-3-image" src="https://cdn.prod.website-files.com/637bf3a7f1765c28378ed44e/651c2f878b771b774310fe2c_Services_Editorial.jpg" alt="" style="opacity:0" sizes="100vw" data-w-id="dcf549d9-32ba-e100-b3aa-0e74e254f7a1" loading="lazy" srcset="https://cdn.prod.website-files.com/637bf3a7f1765c28378ed44e/651c2f878b771b774310fe2c_Services_Editorial-p-500.jpg 500w, https://cdn.prod.website-files.com/637bf3a7f1765c28378ed44e/651c2f878b771b774310fe2c_Services_Editorial-p-800.jpg 800w, https://cdn.prod.website-files.com/637bf3a7f1765c28378ed44e/651c2f878b771b774310fe2c_Services_Editorial-p-1080.jpg 1080w, https://cdn.prod.website-files.com/637bf3a7f1765c28378ed44e/651c2f878b771b774310fe2c_Services_Editorial.jpg 1536w"/><h3 class="heading-42">Editorial Design <br/>& Publications</h3><p class="paragraph-47">Transforming words into captivating narratives through thoughtful layouts and engaging visuals. From magazines to digital publications, we craft designs that not only inform but also inspire.</p><div class="rich-text-block-5 w-richtext"><ul role="list"><li>Art Direction</li><li>Photography</li><li>Illustration</li><li>Layouts</li><li>Typesetting</li></ul></div><a href="/services/editorial" class="home-2024-packages-button w-button">Details</a></div><div class="package-2"><img class="package-2-image" src="https://cdn.prod.website-files.com/637bf3a7f1765c28378ed44e/651c2f878111be73cb210c0c_Services_Content.jpg" alt="" style="opacity:0" sizes="100vw" data-w-id="3d4a17d4-2cab-029f-6d18-329f6d93b8a1" loading="lazy" srcset="https://cdn.prod.website-files.com/637bf3a7f1765c28378ed44e/651c2f878111be73cb210c0c_Services_Content-p-500.jpg 500w, https://cdn.prod.website-files.com/637bf3a7f1765c28378ed44e/651c2f878111be73cb210c0c_Services_Content-p-800.jpg 800w, https://cdn.prod.website-files.com/637bf3a7f1765c28378ed44e/651c2f878111be73cb210c0c_Services_Content-p-1080.jpg 1080w, https://cdn.prod.website-files.com/637bf3a7f1765c28378ed44e/651c2f878111be73cb210c0c_Services_Content-p-1600.jpg 1600w, https://cdn.prod.website-files.com/637bf3a7f1765c28378ed44e/651c2f878111be73cb210c0c_Services_Content.jpg 2000w"/><h3 class="heading-42">Branded Content <br/>Production</h3><p class="paragraph-47">Our team crafts engaging and unique content tailored to your brand's voice and values. Let us help you connect with your audience on a deeper level through compelling storytelling and creative content.</p><div class="rich-text-block-5 w-richtext"><ul role="list"><li>Photography</li><li>Videography & Editing</li><li>Marketing Strategy</li><li>Graphic Design</li><li>Illustration</li><li>Animation</li></ul></div><a href="/services/content" class="home-2024-packages-button w-button">Details</a></div></div><div class="how-we-help"><div class="hwh-offer"><h3 class="heading-50">Strategy</h3><div data-hover="false" data-delay="0" class="hwh-dropdown w-dropdown"><div class="dropdown-toggle-copy w-dropdown-toggle"><div class="icon-2-copy w-icon-dropdown-toggle"></div><h4 class="hwh-tag">Defining the purpose, audience, and goals that drive you. <span class="text-span-40">It's like therapy for your brand.</span></h4></div><nav class="dropdown-list-copy w-dropdown-list"><p class="hwh-para">Through a series of hands-on seminars, we guide you to answers around your brand that will provide clarity and confidence in making every future decision. <br/><br/>We help brands discover and formalize who they are, how they communicate that, and what they'll need to do.</p><a href="#" class="hwh-button w-button">Talk to us about Brand Strategy</a></nav></div></div><div class="hwh-offer"><h3 class="heading-50">Identities<br/>& Campaigns</h3><div data-hover="false" data-delay="0" class="hwh-dropdown w-dropdown"><div class="dropdown-toggle-copy w-dropdown-toggle"><div class="icon-2-copy w-icon-dropdown-toggle"></div><h4 class="hwh-tag">Crafting a look and feel for brands in the long and short term. <span class="text-span-40">Your brand's face to the world.</span></h4></div><nav class="dropdown-list-copy w-dropdown-list"><p class="hwh-para-copy">Logo<br/>Colour Palette<br/>Typography<br/>Iconography<br/>Photography Style<br/>Illustration Style<br/>Layout / Composition<br/>Graphics <br/>Patterns<br/>Hierarchy<br/>Motion Graphics / Animations<br/>Brand Guidelines<br/>Packaging<br/>Signage<br/>Print Materials</p><a href="#" class="hwh-button w-button">Talk to us about Identities & Campaigns</a></nav></div></div><div class="hwh-offer"><h3 class="heading-50">Editorial Design<br/>& Publications</h3><div data-hover="false" data-delay="0" class="hwh-dropdown w-dropdown"><div class="dropdown-toggle-copy w-dropdown-toggle"><div class="icon-2-copy w-icon-dropdown-toggle"></div><h4 class="hwh-tag">Full magazines, custom publishing, inserts, and books. <span class="text-span-40">Print is alive, tactile, and compelling.</span></h4></div><nav class="dropdown-list-copy w-dropdown-list"><p class="hwh-para">Quality editorial design is not just an aesthetic choice, but a strategic investment.<br/><br/>Investing in quality editorial design enhances reader engagement, reinforces professionalism, and boosts sales. It differentiates a publication in a competitive market, ensures adaptability across platforms, and can increase ad revenue by making advertising more effective.</p><a href="#" class="hwh-button w-button">Talk to us about Publications</a></nav></div></div><div class="hwh-offer"><h3 class="heading-50">Branded Content</h3><div data-hover="false" data-delay="0" class="hwh-dropdown w-dropdown"><div class="dropdown-toggle-copy w-dropdown-toggle"><div class="icon-2-copy w-icon-dropdown-toggle"></div><h4 class="hwh-tag">Valuable and engaging branded content to <span class="text-span-41">enhance awareness, trust, and long-term loyalty.</span></h4></div><nav class="dropdown-list-copy w-dropdown-list"><p class="hwh-para">Branded content represents a strategic approach to content creation where the primary goal is to provide value, entertainment, or education to the audience while subtly promoting a brand's identity, values, or products.<br/><br/>The challenge comes in staying authentic, relevant, and providing genuine value to the audience. When done right, branded content can be a powerful tool to connect with consumers on a deeper level and drive brand loyalty and growth. <br/><br/>That's where we come in.</p><a href="#" class="hwh-button w-button">Talk to us about Branded Content</a></nav></div></div></div></section><section class="testimonials"><h1 class="heading-43">What our clients have to say...</h1><div data-delay="2000" data-animation="slide" class="testimonial-slider w-slider" data-autoplay="true" data-easing="ease" data-hide-arrows="false" data-disable-swipe="false" data-autoplay-limit="0" data-nav-spacing="3" data-duration="500" data-infinite="true"><div class="w-slider-mask"><div class="w-slide"><div class="w-layout-blockcontainer testimonial-3-content w-container"><div class="testimonial-logo-div"><img loading="lazy" src="https://cdn.prod.website-files.com/637bf3a7f1765c28378ed44e/65148a83c8a3af8cbed648a4_Walrus.svg" alt="The Walrus Magazine" class="testimonial-3-logo"/></div><div class="testimonial-text"><p class="testimonial-quote">“Made By Emblem’s expertise in both writing and design is why we continually trust working with them.<br/><br/>They seamlessly integrate captivating written content with visually stunning designs, creating a harmony that brings each project to life.<br/><br/>The team is always highly professional, attentive, and responsive, ensuring a smooth process from beginning to end.”<br/></p><p class="testimonial-1-credit">Alana Hamilton<br/>Creative Lead & Project Manager<br/>The Walrus</p></div></div></div><div class="w-slide"><div class="w-layout-blockcontainer testimonial-1-content w-container"><div class="testimonial-logo-div"><img loading="lazy" src="https://cdn.prod.website-files.com/637bf3a7f1765c28378ed44e/65148a83882948e6afec7932_Toronto%20Pearson.svg" alt="Toronto Pearson Airport" class="testimonial-logo"/></div><div class="testimonial-text"><p class="testimonial-quote">“From striking visuals to powerful narratives, every element of the campaign has been meticulously crafted...I Am Toronto Pearson has elevated the airport's reputation as a world-class destination and an excellent place to work.”<br/></p><p class="testimonial-1-credit">Karen Mazurkewich<br/>VP Stakeholder Relations and Communications<br/>GTAA</p></div></div></div><div class="w-slide"><div class="w-layout-blockcontainer testimonial-2-content w-container"><div class="testimonial-logo-div"><img width="200" loading="lazy" alt="MaRS Discovery District" src="https://cdn.prod.website-files.com/637bf3a7f1765c28378ed44e/65148a83756f68f7c6ed0c21_MaRS.svg" class="testimonial-2-logo"/></div><div class="testimonial-text"><p class="testimonial-quote">“The feedback [on the magazine] has been extremely positive and it was great to see people leafing through it at Collision (to actually see people reading print magazines!) And it looks gorgeous.”<br/></p><p class="testimonial-1-credit">Kathryn Hayward<br/>Director of Content<br/>MaRS Discovery District</p></div></div></div><div class="w-slide"><div class="w-layout-blockcontainer testimonial-3-content w-container"><div class="testimonial-logo-div"><img loading="lazy" src="https://cdn.prod.website-files.com/637bf3a7f1765c28378ed44e/651455c8a6a4fcd97aa0dd32_buffalo%20niagara.png" alt="Visit Buffalo Niagara" class="testimonial-4-logo"/></div><div class="testimonial-text"><p class="testimonial-quote">“We are thrilled with how the article turned out and the wonderful placement at the front of the magazine.<br/><br/>Thank you for your guidance is bringing this to such a satisfying conclusion.”<br/></p><p class="testimonial-1-credit">Ed Healy<br/>Vice President, Marketing<br/>Visit Buffalo Niagara</p></div></div></div></div><div class="left-arrow w-slider-arrow-left"><div class="icon-4 w-icon-slider-left"></div></div><div class="right-arrow w-slider-arrow-right"><div class="icon-3 w-icon-slider-right"></div></div><div class="slide-nav w-slider-nav w-slider-nav-invert w-round"></div></div><div data-delay="2000" data-animation="slide" class="testimonial-slider-mobile w-slider" data-autoplay="true" data-easing="ease" data-hide-arrows="false" data-disable-swipe="false" data-autoplay-limit="0" data-nav-spacing="3" data-duration="500" data-infinite="true"><div class="mask w-slider-mask"><div class="mobile-tesitmonial-slide w-slide"><div class="w-layout-blockcontainer testimonial-1-content-copy w-container"><div class="testimonial-logo-div-copy"><p class="testimonial-quote-copy">“From striking visuals to powerful narratives, every element of the campaign has been meticulously crafted... <br/><br/>I Am Toronto Pearson has elevated the airport's reputation as a world-class destination and an excellent place to work.”<br/></p></div><div class="testimonial-text-copy"><p class="testimonial-1-credit-copy">Karen Mazurkewich<br/>VP Stakeholder Relations and Communications<br/>GTAA</p><img loading="lazy" src="https://cdn.prod.website-files.com/637bf3a7f1765c28378ed44e/65148a83882948e6afec7932_Toronto%20Pearson.svg" alt="Toronto Pearson Airport" class="testimonial-logo-copy"/></div></div></div><div class="mobile-tesitmonial-slide w-slide"><div class="w-layout-blockcontainer testimonial-2-content-copy w-container"><div class="testimonial-logo-div-copy"><p class="testimonial-2-quote-copy">“The feedback [on the magazine] has been extremely positive and it was great to see people leafing through it at Collision (to actually see people reading print magazines!) And it looks gorgeous.”<br/></p></div><div class="testimonial-text-copy"><p class="testimonial-2-credit-copy">Kathryn Hayward<br/>Director of Content<br/>MaRS Discovery District</p><img width="200" loading="lazy" alt="MaRS Discovery District" src="https://cdn.prod.website-files.com/637bf3a7f1765c28378ed44e/65148a83756f68f7c6ed0c21_MaRS.svg" class="testimonial-2-logo"/></div></div></div><div class="mobile-tesitmonial-slide w-slide"><div class="w-layout-blockcontainer testimonial-3-content-copy w-container"><div class="testimonial-logo-div-copy"><p class="testimonial-3-quote-copy">“Made By Emblem’s expertise in both writing and design is why we continually trust working with them.<br/><br/>They seamlessly integrate captivating written content with visually stunning designs, creating a harmony that brings each project to life.<br/><br/>The team is always highly professional, attentive, and responsive, ensuring a smooth process from beginning to end.”<br/></p></div><div class="testimonial-text-copy"><p class="testimonial-3-credit-copy">Alana Hamilton<br/>Creative Lead & Project Manager<br/>The Walrus</p><img loading="lazy" src="https://cdn.prod.website-files.com/637bf3a7f1765c28378ed44e/65148a83c8a3af8cbed648a4_Walrus.svg" alt="The Walrus Magazine" class="testimonial-3-logo-copy"/></div></div></div><div class="w-slide"><div class="w-layout-blockcontainer testimonial-3-content-copy w-container"><div class="testimonial-logo-div-copy"><p class="testimonial-4-quote-copy">“We are thrilled with how the article turned out and the wonderful placement at the front of the magazine.<br/><br/>Thank you for your guidance is bringing this to such a satisfying conclusion.”<br/></p></div><div class="testimonial-text-copy"><p class="testimonial-4-credit-copy">Ed Healy<br/>Vice President, Marketing<br/>Visit Buffalo Niagara</p><img loading="lazy" src="https://cdn.prod.website-files.com/637bf3a7f1765c28378ed44e/651455c8a6a4fcd97aa0dd32_buffalo%20niagara.png" alt="Visit Buffalo Niagara" class="testimonial-4-logo-copy"/></div></div></div></div><div class="left-arrow w-slider-arrow-left"><div class="icon-4 w-icon-slider-left"></div></div><div class="right-arrow w-slider-arrow-right"><div class="icon-3 w-icon-slider-right"></div></div><div class="slide-nav w-slider-nav"></div></div></section><section class="cta"><div class="final-cta"><p class="final-cta-copy">Build a stronger brand today.</p><a href="mailto:info@madebyemblem.com?subject=Was%20just%20browsing%20your%20site..." class="how-we-work w-button">Let's chat!</a></div></section><div id="footer" class="footer"><div class="section-7"><h1 class="heading-30"><a href="/contact" class="link-6">Contact Us</a></h1><h1 class="heading-29">Let’s find a solution to your <span class="text-span-11">editorial, branding, design, strategy, marketing, advertising</span> project together.</h1></div><div class="container-2"><div class="div-block-37"><img src="https://cdn.prod.website-files.com/637bf3a7f1765c28378ed44e/6387a4064b6bab648f327b9c_logo%20pieces-05.svg" loading="lazy" alt="" class="image-9"/></div><div class="footer-block"><div class="sit"><div class="footer-inner-2"><p class="paragraph-35">We get it—everyone has a newsletter. 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