CINXE.COM

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https://www.3mediaweb.com/wp-content/uploads/2021/07/paid-media-150x150.jpg 150w, https://www.3mediaweb.com/wp-content/uploads/2021/07/paid-media-768x768.jpg 768w, https://www.3mediaweb.com/wp-content/uploads/2021/07/paid-media-600x600.jpg 600w, https://www.3mediaweb.com/wp-content/uploads/2021/07/paid-media-75x75.jpg 75w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="container container-wide"> <div class="container-inner cont-bottom-border"> <div class="interior-hero-text text-medium"> <div class="interior-hero-text-inner"> <div class="d-flex align-items-center"> </div> <h1 class="h1-alt">Expert PPC Strategies to Drive Growth</h1><p>Paid digital marketing can drive huge amounts of traffic to your website overnight, but it can also contribute to overinflated marketing budgets. A careful focus on detailed optimization, keyword strategy, and bid or budget management can turn your pay-per-click (PPC) strategy into a winner.</p> <p><a href="https://partnersdirectory.withgoogle.com/partners/6536673572" target="_blank" rel="noopener"><img decoding="async" class="alignnone wp-image-21697 size-medium ewww_webp" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" alt="Google Partner Badge logo file" width="300" height="113" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw== 1w" sizes="(max-width: 300px) 100vw, 300px" data-src-img="https://www.3mediaweb.com/wp-content/uploads/2021/08/PartnerBadge-CMYK-300x113.png" data-src-webp="https://www.3mediaweb.com/wp-content/uploads/2021/08/PartnerBadge-CMYK-300x113.png.webp" data-srcset-webp="https://www.3mediaweb.com/wp-content/uploads/2021/08/PartnerBadge-CMYK-300x113.png.webp 300w, https://www.3mediaweb.com/wp-content/uploads/2021/08/PartnerBadge-CMYK-75x28.png.webp 75w, https://www.3mediaweb.com/wp-content/uploads/2021/08/PartnerBadge-CMYK.png.webp 634w" data-srcset-img="https://www.3mediaweb.com/wp-content/uploads/2021/08/PartnerBadge-CMYK-300x113.png 300w, https://www.3mediaweb.com/wp-content/uploads/2021/08/PartnerBadge-CMYK-75x28.png 75w, https://www.3mediaweb.com/wp-content/uploads/2021/08/PartnerBadge-CMYK.png 634w" data-eio="j" /><noscript><img decoding="async" class="alignnone wp-image-21697 size-medium" src="https://www.3mediaweb.com/wp-content/uploads/2021/08/PartnerBadge-CMYK-300x113.png" alt="Google Partner Badge logo file" width="300" height="113" srcset="https://www.3mediaweb.com/wp-content/uploads/2021/08/PartnerBadge-CMYK-300x113.png 300w, https://www.3mediaweb.com/wp-content/uploads/2021/08/PartnerBadge-CMYK-75x28.png 75w, https://www.3mediaweb.com/wp-content/uploads/2021/08/PartnerBadge-CMYK.png 634w" sizes="(max-width: 300px) 100vw, 300px" /></noscript></a></p> <div class="scroll-down-btn-wrap"> <div class="bounce"> <a href="javascript:;" class="scroll-to-next-section" aria-label="Jump to next section"> <svg xmlns="http://www.w3.org/2000/svg" width="19.85" height="48.43" viewBox="0 0 19.85 48.43"> <defs> <style> .line-arrow-down { fill: none; stroke: #9ba3b0; stroke-miterlimit: 10; stroke-width: 3px; } </style> </defs> <g id="arrow-scroll-down-1" data-name="Layer 2"> <g id="arrow-scroll-down-2" data-name="Layer 3"> <g> <polyline class="line-arrow-down" points="1.06 37.38 9.93 46.3 18.79 37.38"/> <line class="line-arrow-down" x1="9.93" x2="9.93" y2="45.25"/> </g> </g> </g> </svg> </a></div> </div> </div> </div> </div> </div> </section> <section class="section-introduction"> <div class="container"> <div class="introduction-text-wrap bottom-sep"> <h2>Grow Traffic to Your Business Website</h2><p>Now you can know which paid media management channel drives the right growth. Using PPC campaigns, expert strategists can increase website traffic, research the right audience, and support conversion rate optimization experiments that drive larger business decisions. Our team of digital marketers is experienced with every paid search and display channel and can help you decide the right channel for your business goals.</p> </div> </div> </section><section class="section-2-column-content"> <div class="top-image-wide"> <img width="1400" height="566" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="attachment-full-width size-full-width ewww_webp" alt="" decoding="async" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw== 1w" sizes="(max-width: 1400px) 100vw, 1400px" data-src-img="https://www.3mediaweb.com/wp-content/uploads/2021/07/ppc-banner.jpg" data-src-webp="https://www.3mediaweb.com/wp-content/uploads/2021/07/ppc-banner.jpg.webp" data-srcset-webp="https://www.3mediaweb.com/wp-content/uploads/2021/07/ppc-banner.jpg.webp 1400w, https://www.3mediaweb.com/wp-content/uploads/2021/07/ppc-banner-300x121.jpg.webp 300w, https://www.3mediaweb.com/wp-content/uploads/2021/07/ppc-banner-1024x414.jpg.webp 1024w, https://www.3mediaweb.com/wp-content/uploads/2021/07/ppc-banner-768x310.jpg.webp 768w, https://www.3mediaweb.com/wp-content/uploads/2021/07/ppc-banner-800x323.jpg.webp 800w, https://www.3mediaweb.com/wp-content/uploads/2021/07/ppc-banner-75x30.jpg.webp 75w" data-srcset-img="https://www.3mediaweb.com/wp-content/uploads/2021/07/ppc-banner.jpg 1400w, https://www.3mediaweb.com/wp-content/uploads/2021/07/ppc-banner-300x121.jpg 300w, https://www.3mediaweb.com/wp-content/uploads/2021/07/ppc-banner-1024x414.jpg 1024w, https://www.3mediaweb.com/wp-content/uploads/2021/07/ppc-banner-768x310.jpg 768w, https://www.3mediaweb.com/wp-content/uploads/2021/07/ppc-banner-800x323.jpg 800w, https://www.3mediaweb.com/wp-content/uploads/2021/07/ppc-banner-75x30.jpg 75w" data-eio="j" /><noscript><img width="1400" height="566" src="https://www.3mediaweb.com/wp-content/uploads/2021/07/ppc-banner.jpg" class="attachment-full-width size-full-width" alt="" decoding="async" srcset="https://www.3mediaweb.com/wp-content/uploads/2021/07/ppc-banner.jpg 1400w, https://www.3mediaweb.com/wp-content/uploads/2021/07/ppc-banner-300x121.jpg 300w, https://www.3mediaweb.com/wp-content/uploads/2021/07/ppc-banner-1024x414.jpg 1024w, https://www.3mediaweb.com/wp-content/uploads/2021/07/ppc-banner-768x310.jpg 768w, https://www.3mediaweb.com/wp-content/uploads/2021/07/ppc-banner-800x323.jpg 800w, https://www.3mediaweb.com/wp-content/uploads/2021/07/ppc-banner-75x30.jpg 75w" sizes="(max-width: 1400px) 100vw, 1400px" /></noscript> </div> <div class="container"> <div class="img-text-row-wrap"> <div class="img-text-row"> <figure class="img-col"> <img width="800" height="800" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="attachment-half-width size-half-width ewww_webp" alt="" decoding="async" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw== 1w" sizes="(max-width: 800px) 100vw, 800px" data-src-img="https://www.3mediaweb.com/wp-content/uploads/2021/07/ppc-strategy.jpg" data-src-webp="https://www.3mediaweb.com/wp-content/uploads/2021/07/ppc-strategy.jpg.webp" data-srcset-webp="https://www.3mediaweb.com/wp-content/uploads/2021/07/ppc-strategy.jpg.webp 800w, https://www.3mediaweb.com/wp-content/uploads/2021/07/ppc-strategy-300x300.jpg.webp 300w, https://www.3mediaweb.com/wp-content/uploads/2021/07/ppc-strategy-150x150.jpg.webp 150w, https://www.3mediaweb.com/wp-content/uploads/2021/07/ppc-strategy-768x768.jpg.webp 768w, https://www.3mediaweb.com/wp-content/uploads/2021/07/ppc-strategy-600x600.jpg.webp 600w, https://www.3mediaweb.com/wp-content/uploads/2021/07/ppc-strategy-75x75.jpg.webp 75w" data-srcset-img="https://www.3mediaweb.com/wp-content/uploads/2021/07/ppc-strategy.jpg 800w, https://www.3mediaweb.com/wp-content/uploads/2021/07/ppc-strategy-300x300.jpg 300w, https://www.3mediaweb.com/wp-content/uploads/2021/07/ppc-strategy-150x150.jpg 150w, https://www.3mediaweb.com/wp-content/uploads/2021/07/ppc-strategy-768x768.jpg 768w, https://www.3mediaweb.com/wp-content/uploads/2021/07/ppc-strategy-600x600.jpg 600w, https://www.3mediaweb.com/wp-content/uploads/2021/07/ppc-strategy-75x75.jpg 75w" data-eio="j" /><noscript><img width="800" height="800" src="https://www.3mediaweb.com/wp-content/uploads/2021/07/ppc-strategy.jpg" class="attachment-half-width size-half-width" alt="" decoding="async" srcset="https://www.3mediaweb.com/wp-content/uploads/2021/07/ppc-strategy.jpg 800w, https://www.3mediaweb.com/wp-content/uploads/2021/07/ppc-strategy-300x300.jpg 300w, https://www.3mediaweb.com/wp-content/uploads/2021/07/ppc-strategy-150x150.jpg 150w, https://www.3mediaweb.com/wp-content/uploads/2021/07/ppc-strategy-768x768.jpg 768w, https://www.3mediaweb.com/wp-content/uploads/2021/07/ppc-strategy-600x600.jpg 600w, https://www.3mediaweb.com/wp-content/uploads/2021/07/ppc-strategy-75x75.jpg 75w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </figure> <div class="text-col"> <h2 class="text-title">Smarter Optimization Strategies</h2><p>Our paid digital marketing campaigns don’t coast on past success. We’re constantly tweaking and experimenting with bid strategies, keywords, and audiences to deliver the best results at the right budget. We’re also evolving our strategies and tools as new options enter the paid marketing landscape.</p> </div> </div> <div class="img-text-row"> <figure class="img-col"> <img width="800" height="800" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="attachment-half-width size-half-width ewww_webp" alt="" decoding="async" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw== 1w" sizes="(max-width: 800px) 100vw, 800px" data-src-img="https://www.3mediaweb.com/wp-content/uploads/2021/07/seo-audit.jpg" data-src-webp="https://www.3mediaweb.com/wp-content/uploads/2021/07/seo-audit.jpg.webp" data-srcset-webp="https://www.3mediaweb.com/wp-content/uploads/2021/07/seo-audit.jpg.webp 800w, https://www.3mediaweb.com/wp-content/uploads/2021/07/seo-audit-300x300.jpg.webp 300w, https://www.3mediaweb.com/wp-content/uploads/2021/07/seo-audit-150x150.jpg.webp 150w, https://www.3mediaweb.com/wp-content/uploads/2021/07/seo-audit-768x768.jpg.webp 768w, https://www.3mediaweb.com/wp-content/uploads/2021/07/seo-audit-600x600.jpg.webp 600w, https://www.3mediaweb.com/wp-content/uploads/2021/07/seo-audit-75x75.jpg.webp 75w" data-srcset-img="https://www.3mediaweb.com/wp-content/uploads/2021/07/seo-audit.jpg 800w, https://www.3mediaweb.com/wp-content/uploads/2021/07/seo-audit-300x300.jpg 300w, https://www.3mediaweb.com/wp-content/uploads/2021/07/seo-audit-150x150.jpg 150w, https://www.3mediaweb.com/wp-content/uploads/2021/07/seo-audit-768x768.jpg 768w, https://www.3mediaweb.com/wp-content/uploads/2021/07/seo-audit-600x600.jpg 600w, https://www.3mediaweb.com/wp-content/uploads/2021/07/seo-audit-75x75.jpg 75w" data-eio="j" /><noscript><img width="800" height="800" src="https://www.3mediaweb.com/wp-content/uploads/2021/07/seo-audit.jpg" class="attachment-half-width size-half-width" alt="" decoding="async" srcset="https://www.3mediaweb.com/wp-content/uploads/2021/07/seo-audit.jpg 800w, https://www.3mediaweb.com/wp-content/uploads/2021/07/seo-audit-300x300.jpg 300w, https://www.3mediaweb.com/wp-content/uploads/2021/07/seo-audit-150x150.jpg 150w, https://www.3mediaweb.com/wp-content/uploads/2021/07/seo-audit-768x768.jpg 768w, https://www.3mediaweb.com/wp-content/uploads/2021/07/seo-audit-600x600.jpg 600w, https://www.3mediaweb.com/wp-content/uploads/2021/07/seo-audit-75x75.jpg 75w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </figure> <div class="text-col"> <h2 class="text-title">Detailed Keyword Research</h2><p>Keywords help target the right audience, but not all keywords will fit into your budget. Our expert team balances the right number of impressions, costs-per-click, and click-through or conversion rates to choose a strategy that drives growth rather than wasting budget.</p> <div class="btn-out"><a aria-label='Learn More - Detailed Keyword Research' href="https://www.3mediaweb.com/project-builder/" class="btn " >Build Your Next Project <i class="far fa-long-arrow-right"></i></a></div> </div> </div> </div> </div> </section><section class="section-two-column-unordered-list"> <div class="container"> <div class="row top-row"> <div class="col-xl-6"> <h3 class="h3-medium">Put your PPC in overdrive!</h3> <p>The PPC strategists on our team are constantly working to make your paid media campaign work for your business. Our priorities are aligned to your business goals, ensuring the right website users—those more likely to become leads or paying customers—can find their way to your business website.</p><br /> </div> </div> <div class="row bottom-row"> <div class="col-md-6"> <h4 class="sub-heading-small">All of our PPC strategies are:</h4> <ul> <li> Carefully tracked and measured against historical data to see what works </li> <li> Researched to match the company brand and audience behavior </li> <li> Aligned to 90-day strategic plans, and other marketing initiatives and KPIs </li> </ul> </div> <div class="col-md-6"> <h4 class="sub-heading-small">In addition, we can help you with:</h4> <ul> <li> Making <a href="https://www.3mediaweb.com/digital-experience/innovate/user-interaction/">informed changes</a> to your website to better support the new influx of website traffic </li> <li> Connecting your PPC campaign to the rest of your <a href="https://www.3mediaweb.com/digital-experience/grow/">digital marketing strategies</a> </li> <li> Researching new <a href="https://www.3mediaweb.com/digital-experience/grow/seo-strategy/">keywords or audiences</a> that are eager to support your business </li> </ul> </div> </div> </div> </section> <section class="section-case-study"> <div class="container"> <div class="row"> <div class="col-lg-7"> <div class="case-study-image"> <img width="800" height="514" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="attachment-half-width size-half-width ewww_webp" alt="" decoding="async" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw== 1w" sizes="(max-width: 800px) 100vw, 800px" data-src-img="https://www.3mediaweb.com/wp-content/uploads/2022/12/Jaco_Site_Launch-800x514.png" data-src-webp="https://www.3mediaweb.com/wp-content/uploads/2022/12/Jaco_Site_Launch-800x514.png.webp" data-srcset-webp="https://www.3mediaweb.com/wp-content/uploads/2022/12/Jaco_Site_Launch-800x514.png.webp 800w, https://www.3mediaweb.com/wp-content/uploads/2022/12/Jaco_Site_Launch-300x193.png.webp 300w, https://www.3mediaweb.com/wp-content/uploads/2022/12/Jaco_Site_Launch-1024x657.png.webp 1024w, https://www.3mediaweb.com/wp-content/uploads/2022/12/Jaco_Site_Launch-768x493.png.webp 768w, https://www.3mediaweb.com/wp-content/uploads/2022/12/Jaco_Site_Launch-1536x986.png.webp 1536w, https://www.3mediaweb.com/wp-content/uploads/2022/12/Jaco_Site_Launch-75x48.png.webp 75w, https://www.3mediaweb.com/wp-content/uploads/2022/12/Jaco_Site_Launch.png.webp 1600w" data-srcset-img="https://www.3mediaweb.com/wp-content/uploads/2022/12/Jaco_Site_Launch-800x514.png 800w, https://www.3mediaweb.com/wp-content/uploads/2022/12/Jaco_Site_Launch-300x193.png 300w, https://www.3mediaweb.com/wp-content/uploads/2022/12/Jaco_Site_Launch-1024x657.png 1024w, https://www.3mediaweb.com/wp-content/uploads/2022/12/Jaco_Site_Launch-768x493.png 768w, https://www.3mediaweb.com/wp-content/uploads/2022/12/Jaco_Site_Launch-1536x986.png 1536w, https://www.3mediaweb.com/wp-content/uploads/2022/12/Jaco_Site_Launch-75x48.png 75w, https://www.3mediaweb.com/wp-content/uploads/2022/12/Jaco_Site_Launch.png 1600w" data-eio="j" /><noscript><img width="800" height="514" src="https://www.3mediaweb.com/wp-content/uploads/2022/12/Jaco_Site_Launch-800x514.png" class="attachment-half-width size-half-width" alt="" decoding="async" srcset="https://www.3mediaweb.com/wp-content/uploads/2022/12/Jaco_Site_Launch-800x514.png 800w, https://www.3mediaweb.com/wp-content/uploads/2022/12/Jaco_Site_Launch-300x193.png 300w, https://www.3mediaweb.com/wp-content/uploads/2022/12/Jaco_Site_Launch-1024x657.png 1024w, https://www.3mediaweb.com/wp-content/uploads/2022/12/Jaco_Site_Launch-768x493.png 768w, https://www.3mediaweb.com/wp-content/uploads/2022/12/Jaco_Site_Launch-1536x986.png 1536w, https://www.3mediaweb.com/wp-content/uploads/2022/12/Jaco_Site_Launch-75x48.png 75w, https://www.3mediaweb.com/wp-content/uploads/2022/12/Jaco_Site_Launch.png 1600w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> <div class="stats"> <div class="stat"> <div class="stat-num-wrap "> <span class="stat-num">56</span><span class="stat-suffix">%</span> </div> <div class="stat-label">Gain in Website Sessions </div> </div> <div class="stat"> <div class="stat-num-wrap "> <span class="stat-num">25</span><span class="stat-suffix">%</span> </div> <div class="stat-label">Increased Conversions </div> </div> </div> </div> </div> <div class="col-lg-4 ml-auto"> <div class="case-study-text"> <div class="sub-heading">Case Study:</div><h3>Increased Visits and Conversions From Improved Digital Experience</h3><div class="case-study-excerpt text-medium"><p>Find out how we expanded brand reach and attracted more engaged customers to the website of a manufacturer of medical computer carts, Jaco.</p> </div> <div class="btn-out"><a href="https://www.3mediaweb.com/project/jaco-inc/" class="btn" target="_self">See Project <i class="far fa-long-arrow-right"></i></a></div> </div> </div> </div> </div> </section> <section class="section-cta heading-size-normal"> <div class="container"> <div class="cta-background"> <img width="1400" height="601" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="attachment-full-width size-full-width ewww_webp" alt="" decoding="async" srcset="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw== 1w" sizes="(max-width: 1400px) 100vw, 1400px" data-src-img="https://www.3mediaweb.com/wp-content/uploads/2021/04/bg-cta-large.jpeg" data-src-webp="https://www.3mediaweb.com/wp-content/uploads/2021/04/bg-cta-large.jpeg.webp" data-srcset-webp="https://www.3mediaweb.com/wp-content/uploads/2021/04/bg-cta-large.jpeg.webp 1400w, https://www.3mediaweb.com/wp-content/uploads/2021/04/bg-cta-large-300x129.jpeg.webp 300w, 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