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const response = await fetch(apiUrl, { method: 'POST', headers: {'Content-Type': 'application/json'} }); console.log(response) const data = await response.json() console.log("API call made") console.log(data) const partnerLink = JSON.parse(data.rdata).link // Assign partner link to copy input value const copyInput = document.getElementById('partner-link-copy-input') copyInput.value = partnerLink console.log("Hiding submit form and displaying copy link form") // Hide submit and show copy submitForm.style.display = 'none' copyLinkForm.style.display = 'flex' } catch (error) { console.log(error) // Handle any other errors (like network errors) document.getElementById('partner-link').innerHTML = 'An error occurred: ' + error.message; } } // Adding event listener to the submit button document.addEventListener('DOMContentLoaded', function() { document.getElementById('partner-email-submit-button').addEventListener('click', function() { console.log("event listener for submit triggered") submitAnonymousRequest(); 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}); </script>  <script> document.addEventListener('DOMContentLoaded', function() { document.getElementById('copy-form').addEventListener('keydown', function(event) { if (event.key === 'Enter') { event.preventDefault(); copyPartnerLink(); // Copy Link on Button Click } }); }); </script><style> /* Customize every 1st, 2nd, & 3rd collection item itself */ .glossary-collection-item:nth-child(25n+25) {padding-right:0px;} .glossary-item-A {margin-top:9px !important} </style> <style> .glossary-collection-letter:first-child {margin-left: 0px !important;} </style> <script> var Webflow = Webflow || []; Webflow.push(function() { var curr = ''; $('.glossary-list-item').children().each(function() { var f = $(this).text().charAt(0); if(!isNaN(f) || f == curr) return; curr = f; $('<p class="glossary-item-'+curr+'">'+curr+'</p>').css({ 'margin-bottom': '23px', 'margin-top': '67px', 'font-family':'Inter,sans-serif', 'font-size':'1rem', 'font-weight':'700' }).insertBefore(this); }); }); </script></head><body><section class="navigation-trim_container hidden"><div class="navigation-trim_text">See PartnerStack in action. View our 5-minute product demo: </div><a href="/platform" class="navigation-trim_link">Watch now-></a></section><div data-animation="default" data-collapse="medium" data-duration="400" data-easing="ease" data-easing2="ease" role="banner" class="navbar w-nav"><div class="navigation-customizatons w-embed"><style> @media only screen and (min-width: 992px) { .resources-mega-menu-grid { grid-column-gap: 30px; grid-row-gap: 39px; grid-template-rows: auto; grid-template-columns: .65fr .9fr .775fr !important;} } @media only screen and (max-width: 1079px) and (min-width: 990px) { .nav-menu_link.drop-down {font-size:.9rem !important} .nav-menu_link {font-size:.9rem !important} .platform-mega-menu-grid { width: 100%; max-width: none; grid-column-gap: 4px; grid-row-gap: 4px; grid-template-rows: auto; grid-template-columns: 1fr 1fr 1fr !important; grid-auto-columns: 1fr; align-content: center; justify-content: start; align-self: flex-end; align-items: center; justify-items: start; margin-left: auto; margin-right: auto; padding-top: 0; display: grid; position: relative;} .ecosystem-content-right-new {padding-top: 100px !important} .ecosystem-content-left-new {padding-top: 80px !important} .ecosystem-animation-grid {grid-template-columns: 1fr !important;} .dropdown-list.platform.w--open {height:600px !important} } @media only screen and (max-width: 1079px) and (min-width: 990px) { } </style></div><nav class="nav-wrapper w-container"><div class="nav_ui-container"><figure class="nav_logo"><a href="/" class="brand-link w-nav-brand"><img src="https://cdn.prod.website-files.com/637b90ceaf45f5d5053f6f20/637b90ceaf45f55fcc3f71da_partnerstack-logo.svg" loading="lazy" data-w-id="137c154d-5136-ae12-0cfb-dc406f9bc259" alt="PartnerStack Logo" class="logo_img"/></a></figure><nav role="navigation" class="nav_menu-container w-nav-menu"><div class="nav_page-links"><div data-hover="false" data-delay="0" id="nav_button-vendors" data-w-id="137c154d-5136-ae12-0cfb-dc406f9bc25c" class="dropdown-button w-dropdown"><div class="nav-menu_link drop-down w-dropdown-toggle"><div data-w-id="137c154d-5136-ae12-0cfb-dc406f9bc25e" class="nav-menu_icon w-icon-dropdown-toggle"></div><div>For Vendors</div></div><nav class="dropdown-list platform w-dropdown-list"><div class="mega-menu-container platform"><div class="mega-menu"><div class="mega-menu-title"><div class="margin-bottom margin-medium"><div class="text-size-regular-4 is-slug text-color-white">PLATFORM FEATURES</div></div></div><div class="mega-menu-links-container"><div id="w-node-_137c154d-5136-ae12-0cfb-dc406f9bc269-da99d7c0" class="mega-menu-item-0 platform"><div class="text-size-large-5 text-color-white bold-text line-height">One platform to power your partner ecosystem</div><div class="margin-top margin-small"><a href="/daily-demo" class="nav_btn-ghost w-inline-block"><img src="https://cdn.prod.website-files.com/655381e691678a2583615d93/655381e691678a25836164ee_play-icon-white.svg" loading="eager" width="20" height="20" alt=""/><div class="nav_btn-ghost-text">Watch platform demo</div></a></div></div><div class="platform-mega-menu-grid-container"><div class="platform-mega-menu-title-container"><div class="text-size-regular-4 text-color-white">Learn how PartnerStack can scale your SaaS business:</div></div><div class="w-layout-grid platform-mega-menu-grid"><div id="w-node-_137c154d-5136-ae12-0cfb-dc406f9bc276-da99d7c0" class="mega-menu-item _01"><a href="/platform/partner-recruitment" class="platform-mega-menu-link w-inline-block"><div class="mega-menu-icon"><img src="https://cdn.prod.website-files.com/655381e691678a2583615d93/655381e691678a2583616912_mm-recurit-icon.svg" loading="lazy" alt=""/></div><div class="mega-menu-text-container"><div class="text-size-regular-4 mega-menu-title">Recruit</div><div class="text-size-tiny-3 text-color-white">Attract high-quality, great-fit partners</div></div></a><div class="mega-menu-arrow-bg"></div></div><div id="w-node-_137c154d-5136-ae12-0cfb-dc406f9bc280-da99d7c0" class="mega-menu-item _02"><a href="/platform/activate-partners" class="platform-mega-menu-link w-inline-block"><div class="mega-menu-icon"><img src="https://cdn.prod.website-files.com/655381e691678a2583615d93/655381e691678a258361691d_mm-activate-icon.svg" loading="lazy" alt=""/></div><div class="mega-menu-text-container"><div class="text-size-regular-4 mega-menu-title">Activate</div><div class="text-size-tiny-3 text-color-white">Enable partners with best-in-class resources</div></div></a></div><div id="w-node-_137c154d-5136-ae12-0cfb-dc406f9bc289-da99d7c0" class="mega-menu-item _03"><a href="/platform/partner-tracking" class="platform-mega-menu-link w-inline-block"><div class="mega-menu-icon"><img src="https://cdn.prod.website-files.com/655381e691678a2583615d93/655381e691678a2583616911_mm-track-Icon.svg" loading="lazy" alt=""/></div><div class="mega-menu-text-container"><div class="text-size-regular-4 mega-menu-title">Track</div><div class="text-size-tiny-3 text-color-white">Monitor every partner-sourced lead</div></div></a><div class="mega-menu-arrow-bg"></div></div><div id="w-node-_137c154d-5136-ae12-0cfb-dc406f9bc293-da99d7c0" class="mega-menu-item _04"><a href="/platform/partner-commissions" class="platform-mega-menu-link w-inline-block"><div class="mega-menu-icon"><img src="https://cdn.prod.website-files.com/655381e691678a2583615d93/655381e691678a2583616915_mm-reward-Icon.svg" loading="lazy" alt=""/></div><div class="mega-menu-text-container"><div class="text-size-regular-4 mega-menu-title">Commission</div><div class="text-size-tiny-3 text-color-white">Incentivize partners with rewards and commissions</div></div></a><div class="mega-menu-arrow-bg"></div></div><div id="w-node-_137c154d-5136-ae12-0cfb-dc406f9bc29d-da99d7c0" class="mega-menu-item _05"><a href="/platform/optimize" class="platform-mega-menu-link w-inline-block"><div class="mega-menu-icon"><img src="https://cdn.prod.website-files.com/655381e691678a2583615d93/655381e691678a258361691e_mm-optimize-icon.svg" loading="lazy" alt=""/></div><div class="mega-menu-text-container"><div class="text-size-regular-4 mega-menu-title">Optimize</div><div class="text-size-tiny-3 text-color-white">Improve performance with reports and insights<br/></div></div></a><div class="mega-menu-arrow-bg"></div></div></div></div></div><div class="mega-menu-link-container"><div><a href="/book-a-demo" class="text-size-small text-color-white mega-menu-link-spacing">Book a demo</a><a href="/pricing" class="text-size-small text-color-white">Pricing</a></div><div><a href="/platform" class="text-size-small text-color-white">Platform features -></a></div></div></div></div><div class="dropdown-list-container platform"><a href="/platform" class="sub-menu-heading_link w-dropdown-link">Platform Features</a><a href="/pricing" class="sub-menu-nav_link w-dropdown-link">Pricing</a><a href="/book-a-demo" class="sub-menu-nav_link w-dropdown-link">Book a demo</a></div></nav></div><a href="/partners-and-publishers" class="nav-menu_link w-nav-link">For Partners & Publishers</a><div data-hover="false" data-delay="0" data-w-id="137c154d-5136-ae12-0cfb-dc406f9bc2ba" class="dropdown-button w-dropdown"><div class="nav-menu_link drop-down w-dropdown-toggle"><div data-w-id="137c154d-5136-ae12-0cfb-dc406f9bc2bc" class="nav-menu_icon resources w-icon-dropdown-toggle"></div><div>Resources</div></div><nav class="dropdown-list resources w-dropdown-list"><div class="mega-menu-container resources"><div class="mega-menu"><div class="w-layout-grid resources-mega-menu-grid"><div id="w-node-_137c154d-5136-ae12-0cfb-dc406f9bc2c3-da99d7c0" class="resources-mega-menu-col1"><div class="mega-menu-title"><div class="margin-bottom margin-small"><div class="text-size-regular-4 is-slug">RESOURCES</div></div></div><div><h3>Ecosystem resources in your back pocket</h3><div class="margin-bottom 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margin-small"><form action="/search" class="glossary-search w-clearfix w-form"><input class="search-bar_v2 w-input" maxlength="256" name="query" placeholder="Type something" type="search" id="search" required=""/><input type="submit" class="button is-glossary_v2 w-button" value="Search"/></form></div></div></div></div></header><section class="section-feature"><div class="page-padding padding-medium"><div class="container-large"><div class="margin-top margin-large"><div class="container-flex_glossary"><div class="column_glossary-content"><div class="container_glossary-menu"><h2 class="text-size-medium sentence-case almost-black no-top-margin">Find partnership terms by letter</h2><div class="glossary-letters-wrapper charcoal-hr w-dyn-list"><div role="list" class="glossary-collection-letters w-clearfix w-dyn-items"><div role="listitem" class="glossary-collection-letter w-dyn-item"><div class="letter-container"><a href="/glossary-letters/a" class="glossary-letter 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w-inline-block"><div>F</div></a></div></div><div role="listitem" class="glossary-collection-letter w-dyn-item"><div class="letter-container"><a href="/glossary-letters/g" class="glossary-letter w-inline-block"><div>G</div></a></div></div><div role="listitem" class="glossary-collection-letter w-dyn-item"><div class="letter-container"><a href="/glossary-letters/h" class="glossary-letter w-inline-block"><div>H</div></a></div></div><div role="listitem" class="glossary-collection-letter w-dyn-item"><div class="letter-container"><a href="/glossary-letters/i" class="glossary-letter w-inline-block"><div>I</div></a></div></div><div role="listitem" class="glossary-collection-letter w-dyn-item"><div class="letter-container"><a href="/glossary-letters/j" class="glossary-letter w-inline-block"><div>J</div></a></div></div><div role="listitem" class="glossary-collection-letter w-dyn-item"><div class="letter-container"><a href="/glossary-letters/k" class="glossary-letter 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w-inline-block"><div>U</div></a></div></div><div role="listitem" class="glossary-collection-letter w-dyn-item"><div class="letter-container"><a href="/glossary-letters/v" class="glossary-letter w-inline-block"><div>V</div></a></div></div><div role="listitem" class="glossary-collection-letter w-dyn-item"><div class="letter-container"><a href="/glossary-letters/w" class="glossary-letter w-inline-block"><div>W</div></a></div></div><div role="listitem" class="glossary-collection-letter w-dyn-item"><div class="letter-container"><a href="/glossary-letters/x" class="glossary-letter w-inline-block"><div>X</div></a></div></div><div role="listitem" class="glossary-collection-letter w-dyn-item"><div class="letter-container"><a href="/glossary-letters/y" class="glossary-letter w-inline-block"><div>Y</div></a></div></div><div role="listitem" class="glossary-collection-letter w-dyn-item"><div class="letter-container"><a href="/glossary-letters/z" class="glossary-letter w-inline-block"><div>Z</div></a></div></div></div></div></div><div class="terms-listing-container_v2"><div class="padding-vertical padding-medium"><div class="margin-bottom margin-medium"><h2 class="heading-medium glossary-hed inline-text">Recent Terms</h2></div></div><div class="w-dyn-list"><div role="list" class="w-dyn-items"><div role="listitem" class="glossary-item w-dyn-item"><div class="padding-bottom padding-small is-glossary"><a href="/glossary/marketplace-partnership" class="glossary-term_link w-inline-block"><div class="text-size-medium bold-text glossary-name">Marketplace Partnership</div></a></div><div class="padding-bottom padding-small is-glossary"><div class="glossary-grammatical">Noun</div></div><div class="glossary-collection_style w-richtext"><p>A marketplace partnership is a strategic collaboration to expand product or service distribution, increase visibility and drive revenue growth. In this model, the business lists its offerings on the marketplace, such as the <a href="https://market.partnerstack.com/" target="_blank">PartnerStack Marketplace</a>, leveraging the platform’s established customer base, infrastructure and marketing reach to access new audiences. </p><p>Marketplace partnerships often involve revenue-sharing agreements, where the marketplace takes a percentage of sales in exchange for providing access to its ecosystem.This type of partnership offers a low-barrier entry into new markets, reduces the need for extensive marketing investments and accelerates customer acquisition.</p><p><em>Related: </em><a href="https://partnerstack.com/articles/how-to-ace-partner-marketplace-listing" target="_blank"><em>Here's how to ace your PartnerStack Marketplace listing</em></a><em>.</em></p></div><div class="padding-top"><div class="glossary-example is-label">Example:</div><div class="glossary-collection_style w-richtext"><p><em>The </em><a href="https://market.partnerstack.com/" target="_blank"><em>PartnerStack Marketplace</em></a><em> is home to more than 600 partner programs and 100,000+ active partners, making it the world’s largest network of marketplace partnerships.</em></p></div></div><div class="margin-top margin-large"><a href="/glossary/marketplace-partnership" class="glossary-definition_link w-inline-block"><div data-w-id="9e74dc16-a2d9-3b12-53a4-9fd5198d079c" class="text-link_block"><div class="text-link_text underline hover-only">Full definition</div><img src="https://cdn.prod.website-files.com/655381e691678a2583615d93/655381e691678a2583615fa3_btn-arrow-purple.svg" loading="lazy" style="-webkit-transform:translate3d(0px, null, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0px, null, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0px, null, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0px, null, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0)" alt="" class="inline-btn-icon"/></div></a></div><div class="padding-bottom padding-medium hardrule"></div></div><div role="listitem" class="glossary-item w-dyn-item"><div class="padding-bottom padding-small is-glossary"><a href="/glossary/cross-promotion-partnership" class="glossary-term_link w-inline-block"><div class="text-size-medium bold-text glossary-name">Cross-Promotion Partnership</div></a></div><div class="padding-bottom padding-small is-glossary"><div class="glossary-grammatical">Noun</div></div><div class="glossary-collection_style w-richtext"><p>A cross-promotion partnership is a marketing strategy where businesses promote each other’s products or services to their respective audiences. This type of partnership leverages the existing customer bases, marketing channels and trust of each partner to expand reach and <a href="https://partnerstack.com/articles/lead-generation-forms-vs-deal-registration" target="_blank">generate new leads</a> or sales opportunities. </p><p>Cross-promotion partnerships often involve co-branded campaigns, shared content, email marketing, social media promotions or bundled offers that highlight the value of both offerings. This approach is a cost-effective way to tap into new markets, enhance customer engagement and increase revenue without significant upfront investment. When executed well, these partnerships can strengthen brand credibility, foster customer loyalty and create a win-win scenario for all involved.</p></div><div class="padding-top"><div class="glossary-example is-label">Example:</div><div class="glossary-collection_style w-richtext"><p><em>Through a cross-promotion partnership with a complementary B2B SaaS platform, we co-created a webinar series that promoted both of our solutions to leaders in our mutual ICP.</em></p><p>‍</p></div></div><div class="margin-top margin-large"><a href="/glossary/cross-promotion-partnership" class="glossary-definition_link w-inline-block"><div data-w-id="9e74dc16-a2d9-3b12-53a4-9fd5198d079c" class="text-link_block"><div class="text-link_text underline hover-only">Full definition</div><img src="https://cdn.prod.website-files.com/655381e691678a2583615d93/655381e691678a2583615fa3_btn-arrow-purple.svg" loading="lazy" style="-webkit-transform:translate3d(0px, null, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0px, null, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0px, null, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0px, null, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0)" alt="" class="inline-btn-icon"/></div></a></div><div class="padding-bottom padding-medium hardrule"></div></div><div role="listitem" class="glossary-item w-dyn-item"><div class="padding-bottom padding-small is-glossary"><a href="/glossary/co-sell-agreement" class="glossary-term_link w-inline-block"><div class="text-size-medium bold-text glossary-name">Co-Sell Agreement</div></a></div><div class="padding-bottom padding-small is-glossary"><div class="glossary-grammatical">Noun</div></div><div class="glossary-collection_style w-richtext"><p>A co-sell agreement is a formal partnership arrangement between two or more companies to collaboratively sell complementary products or services to shared or overlapping customer bases. This type of agreement is designed to drive mutual revenue growth by leveraging each party’s expertise, resources and customer relationships. </p><p>Typically, co-sell agreements outline specific roles, responsibilities and revenue-sharing terms, ensuring alignment between the partners. They often involve joint marketing efforts, shared sales enablement materials and coordinated <a href="https://partnerstack.com/tags/go-to-market" target="_blank">go-to-market strategies</a> to maximize customer value and accelerate deal cycles through <a href="https://partnerstack.com/articles/signs-youre-ready-for-co-selling-partnerships" target="_blank">co-selling partnerships</a>.</p><p>Co-sell agreements are a powerful tool to expand market reach, enhance customer solutions and generate incremental revenue without significant upfront investment. Successful co-sell partnerships require strong communication, trust and a clear understanding of each party’s goals to ensure both sides benefit equally from the collaboration.</p></div><div class="padding-top"><div class="glossary-example is-label">Example:</div><div class="glossary-collection_style w-richtext"><p><em>When our company entered into a co-sell agreement with a leading SaaS provider it enabled our sales teams to jointly pitch integrated solutions that address our customers' end-to-end needs.</em></p><p>‍</p></div></div><div class="margin-top margin-large"><a href="/glossary/co-sell-agreement" class="glossary-definition_link w-inline-block"><div data-w-id="9e74dc16-a2d9-3b12-53a4-9fd5198d079c" class="text-link_block"><div class="text-link_text underline hover-only">Full definition</div><img src="https://cdn.prod.website-files.com/655381e691678a2583615d93/655381e691678a2583615fa3_btn-arrow-purple.svg" loading="lazy" style="-webkit-transform:translate3d(0px, null, 0) 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39vw, 23vw" srcset="https://cdn.prod.website-files.com/655381e691678a2583615d98/655381e691678a2583616d52_Here%27s-How-to-Prioritize-Integration-Partners_-A-Guide-to-Maximizing-Business-Collaborations-p-500.jpg 500w, https://cdn.prod.website-files.com/655381e691678a2583615d98/655381e691678a2583616d52_Here%27s-How-to-Prioritize-Integration-Partners_-A-Guide-to-Maximizing-Business-Collaborations-p-800.jpg 800w, https://cdn.prod.website-files.com/655381e691678a2583615d98/655381e691678a2583616d52_Here%27s-How-to-Prioritize-Integration-Partners_-A-Guide-to-Maximizing-Business-Collaborations-p-1080.jpg 1080w, https://cdn.prod.website-files.com/655381e691678a2583615d98/655381e691678a2583616d52_Here%27s-How-to-Prioritize-Integration-Partners_-A-Guide-to-Maximizing-Business-Collaborations.jpg 1200w" class="image-242"/></div><div><div id="Thought pieces, op-eds, and B2B SaaS trends" class="heading-xsmall is-slug_v2 xxsmall">Deeper Dives</div><h3 ms-code-truncate="64" class="article-card_hed small-card">Here's How to Prioritize Integration Partners in 2025</h3><div ms-code-truncate="100" class="article-card_dek hidden">Punch above your weight to land and engage new integration partners to your ecosystems business.</div></div></a></div><div class="article-card_foot"><div class="w-dyn-list"><div role="list" class="w-dyn-items"><div role="listitem" class="w-dyn-item"><div class="article-author"><div style="background-image:url("https://cdn.prod.website-files.com/655381e691678a2583615d98/655381e691678a2583616d53_Elizabeth-Melton-headshot.jpg")" class="article-author_img_v2 small_img"></div><div class="article-author_details"><div class="byline_author small bold-text">Elizabeth Melton</div><div class="byline_author small">Contributing Writer</div></div></div></div></div></div></div></div></div><div id="w-node-_675ea12c-23a3-9190-15b7-7155c5e3b107-83615ead" role="listitem" class="w-dyn-item"><div class="article-card-small"><div class="article-card_main"><a href="/articles/how-to-build-an-affiliate-program-using-a-background-in-sales" class="article-card_link-block w-inline-block"><div class="margin-bottom margin-small xs-mobile"><img height="630" loading="lazy" width="1200" src="https://cdn.prod.website-files.com/655381e691678a2583615d98/67ab53b876d84569d5875925_Ways-to-Use-Your-Background-in-Sales-or-CS-to-Build-an-Affiliate-Program%20(1).jpg" alt="" class="image-242"/></div><div><div id="Tactical partnerships and ecosystem content to support the work partnership manager and ecosystem leaders are doing on the daily." class="heading-xsmall is-slug_v2 xxsmall">How-To</div><h3 ms-code-truncate="64" class="article-card_hed small-card">How to Build an Affiliate Program Using a Background in Sales</h3><div ms-code-truncate="100" class="article-card_dek hidden">You don't have to begin as an experienced affiliate manager to build a successful partner program.</div></div></a></div><div class="article-card_foot"><div class="w-dyn-list"><div role="list" class="w-dyn-items"><div role="listitem" class="w-dyn-item"><div class="article-author"><div style="background-image:url("https://cdn.prod.website-files.com/655381e691678a2583615d98/655381e691678a2583616ad7_amber-dowling-bio.jpg")" class="article-author_img_v2 small_img"></div><div class="article-author_details"><div class="byline_author small bold-text">Amber Dowling</div><div class="byline_author small">Contributing Writer</div></div></div></div></div></div></div></div></div><div id="w-node-_675ea12c-23a3-9190-15b7-7155c5e3b107-83615ead" role="listitem" class="w-dyn-item"><div class="article-card-small"><div class="article-card_main"><a href="/articles/ultimate-network-listing-checklist" class="article-card_link-block w-inline-block"><div class="margin-bottom margin-small xs-mobile"><img height="630" loading="lazy" width="1200" src="https://cdn.prod.website-files.com/655381e691678a2583615d98/66460b9a20f92daac1be7651_The-Ultimate-Network-Listing-Checklist-for-2024.jpg" alt="" sizes="(max-width: 479px) 100vw, (max-width: 767px) 83vw, (max-width: 991px) 39vw, 23vw" srcset="https://cdn.prod.website-files.com/655381e691678a2583615d98/66460b9a20f92daac1be7651_The-Ultimate-Network-Listing-Checklist-for-2024-p-500.jpg 500w, https://cdn.prod.website-files.com/655381e691678a2583615d98/66460b9a20f92daac1be7651_The-Ultimate-Network-Listing-Checklist-for-2024-p-800.jpg 800w, https://cdn.prod.website-files.com/655381e691678a2583615d98/66460b9a20f92daac1be7651_The-Ultimate-Network-Listing-Checklist-for-2024-p-1080.jpg 1080w, https://cdn.prod.website-files.com/655381e691678a2583615d98/66460b9a20f92daac1be7651_The-Ultimate-Network-Listing-Checklist-for-2024.jpg 1200w" class="image-242"/></div><div><div id="Tactical partnerships and ecosystem content to support the work partnership manager and ecosystem leaders are doing on the daily." class="heading-xsmall is-slug_v2 xxsmall">How-To</div><h3 ms-code-truncate="64" class="article-card_hed small-card">The Ultimate Network Listing Checklist for 2025</h3><div ms-code-truncate="100" class="article-card_dek hidden">We’re diving deeper into what makes a PartnerStack Network listing stand out.</div></div></a></div><div class="article-card_foot"><div class="w-dyn-list"><div role="list" class="w-dyn-items"><div role="listitem" class="w-dyn-item"><div class="article-author"><div style="background-image:url("https://cdn.prod.website-files.com/655381e691678a2583615d98/656fb69434f988fa51a06c2d_656f7efb0c28c213db749319_Saloni-Ordia-headshot.jpeg")" class="article-author_img_v2 small_img"></div><div class="article-author_details"><div class="byline_author small bold-text">Saloni Ordia</div><div class="byline_author small">Contributing Writer</div></div></div></div></div></div></div></div></div><div id="w-node-_675ea12c-23a3-9190-15b7-7155c5e3b107-83615ead" role="listitem" class="w-dyn-item"><div class="article-card-small"><div class="article-card_main"><a href="/articles/marketing-metrics-for-partnerships" class="article-card_link-block w-inline-block"><div class="margin-bottom margin-small xs-mobile"><img height="630" loading="lazy" width="1200" src="https://cdn.prod.website-files.com/655381e691678a2583615d98/67a350da2828006f2250a9cd_6%20Metrics%20to%20Focus%20Your%20Partnerships%20On%20if%20You%E2%80%99re%20in%20Marketing.png" alt="" sizes="(max-width: 479px) 100vw, (max-width: 767px) 83vw, (max-width: 991px) 39vw, 23vw" srcset="https://cdn.prod.website-files.com/655381e691678a2583615d98/67a350da2828006f2250a9cd_6%20Metrics%20to%20Focus%20Your%20Partnerships%20On%20if%20You%E2%80%99re%20in%20Marketing-p-500.png 500w, https://cdn.prod.website-files.com/655381e691678a2583615d98/67a350da2828006f2250a9cd_6%20Metrics%20to%20Focus%20Your%20Partnerships%20On%20if%20You%E2%80%99re%20in%20Marketing-p-800.png 800w, 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class="article-author"><div style="background-image:url("https://cdn.prod.website-files.com/655381e691678a2583615d98/656fb6940ba277e0ad4f7b02_6565bc455e7b3f872f706deb_Tamilore%2520Sonaike%2520Headshot%2520(1).jpeg")" class="article-author_img_v2 small_img"></div><div class="article-author_details"><div class="byline_author small bold-text">Tamilore Sonaike</div><div class="byline_author small">Contributing Writer</div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></section><section class="section-feature"><div class="page-padding"><div class="container-large"><div class="margin-bottom margin-large"><div class="padding-vertical padding-medium"><div class="padding-vertical padding-medium"><h2>Browse Partnership Terms</h2></div><div class="div-block-155"><div class="glossary-list-wrapper columned-list w-dyn-list"><div role="list" class="glossary-list w-dyn-items"><div role="listitem" class="glossary-list-item w-dyn-item"><div><a 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class="glossary-list-item w-dyn-item"><div><a href="/glossary/automation" class="glossary-item_link w-inline-block"><div>Automation</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/acv-average-contract-value" class="glossary-item_link w-inline-block"><div>Average Contract Value (ACV)</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/average-deal-size-aka-average-contract-value-or-acv" class="glossary-item_link w-inline-block"><div>Average Deal Size</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/azure-marketplace" class="glossary-item_link w-inline-block"><div>Azure Marketplace</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/b2b-collaboration" class="glossary-item_link w-inline-block"><div>B2B Collaboration</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/b2b-engagement" class="glossary-item_link w-inline-block"><div>B2B Engagement</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/b2b-partnerships" class="glossary-item_link w-inline-block"><div>B2B Partnerships</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/bot-traffic" class="glossary-item_link w-inline-block"><div>Bot Traffic</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/brand-advocacy" class="glossary-item_link w-inline-block"><div>Brand Advocacy</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/bundling" class="glossary-item_link w-inline-block"><div>Bundling</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/business-development" class="glossary-item_link w-inline-block"><div>Business Development</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/business-intelligence-bi" class="glossary-item_link w-inline-block"><div>Business Intelligence (BI)</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/buyer-persona" class="glossary-item_link w-inline-block"><div>Buyer Persona</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/cannibalism" class="glossary-item_link w-inline-block"><div>Cannibalism</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/certification-programs" class="glossary-item_link w-inline-block"><div>Certification Programs</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/channel-activation" class="glossary-item_link w-inline-block"><div>Channel Activation</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/channel-attribution" class="glossary-item_link w-inline-block"><div>Channel Attribution</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/channel-conflict" class="glossary-item_link w-inline-block"><div>Channel Conflict</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/channel-marketing-automation-cma" class="glossary-item_link w-inline-block"><div>Channel Marketing Automation (CMA)</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/channel-onboarding" class="glossary-item_link w-inline-block"><div>Channel Onboarding</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/channel-partner-program" class="glossary-item_link w-inline-block"><div>Channel Partner Program </div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/channel-partners" class="glossary-item_link w-inline-block"><div>Channel Partners</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/channel-partnerships" class="glossary-item_link w-inline-block"><div>Channel Partnerships</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/channel-sales" class="glossary-item_link w-inline-block"><div>Channel Sales</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/churn" class="glossary-item_link w-inline-block"><div>Churn</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/churn-rate-optimization" class="glossary-item_link w-inline-block"><div>Churn Rate Optimization</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/cloud-marketplace" class="glossary-item_link w-inline-block"><div>Cloud Marketplace</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/co-branding" class="glossary-item_link w-inline-block"><div>Co-Branding</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/co-marketing" class="glossary-item_link w-inline-block"><div>Co-Marketing</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/co-marketing-strategies" class="glossary-item_link w-inline-block"><div>Co-Marketing Strategies</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/co-operative-agreements" class="glossary-item_link w-inline-block"><div>Co-Operative Agreements</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/co-sell-agreement" class="glossary-item_link w-inline-block"><div>Co-Sell Agreement</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/co-selling" class="glossary-item_link w-inline-block"><div>Co-Selling</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/collaboration-tools" class="glossary-item_link w-inline-block"><div>Collaboration Tools</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/commission-rate" class="glossary-item_link w-inline-block"><div>Commission Rate</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/commission-structure" class="glossary-item_link w-inline-block"><div>Commission Structure</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/content-creator" class="glossary-item_link w-inline-block"><div>Content Creator</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/content-marketing-partnership" class="glossary-item_link w-inline-block"><div>Content Marketing Partnership</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/content-syndication-cosy" class="glossary-item_link w-inline-block"><div>Content Syndication (CoSy)</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/contract-manufacturing" class="glossary-item_link w-inline-block"><div>Contract Manufacturing</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/conversion-rate" class="glossary-item_link w-inline-block"><div>Conversion Rate</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/cost-per-acquisition-cpa" class="glossary-item_link w-inline-block"><div>Cost Per Acquisition (CPA)</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/cost-per-click" class="glossary-item_link w-inline-block"><div>Cost Per Click (CPC)</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/cost-per-sale-cps" class="glossary-item_link w-inline-block"><div>Cost Per Sale (CPS)</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/cost-per-thousand-impressions-cpm" class="glossary-item_link w-inline-block"><div>Cost Per Thousand Impressions (CPM)</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/cost-per-view-cpv" class="glossary-item_link w-inline-block"><div>Cost Per View (CPV)</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/cross-channel-marketing" class="glossary-item_link w-inline-block"><div>Cross-Channel Marketing</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/cross-promotion-partnership" class="glossary-item_link w-inline-block"><div>Cross-Promotion Partnership</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/cross-selling" class="glossary-item_link w-inline-block"><div>Cross-Selling</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/customer-acquisition" class="glossary-item_link w-inline-block"><div>Customer Acquisition</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/customer-acquisition-cost-cac" class="glossary-item_link w-inline-block"><div>Customer Acquisition Cost (CAC)</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/customer-advocate" class="glossary-item_link w-inline-block"><div>Customer Advocate</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/customer-ambassador" class="glossary-item_link w-inline-block"><div>Customer Ambassador</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/customer-engagement-strategies" class="glossary-item_link w-inline-block"><div>Customer Engagement Strategies</div></a></div></div></div></div><div class="glossary-list-wrapper columned-list w-dyn-list"><div role="list" class="glossary-list w-dyn-items"><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/customer-loyalty-program" class="glossary-item_link w-inline-block"><div>Customer Loyalty Program</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/customer-relationship-management" class="glossary-item_link w-inline-block"><div>Customer Relationship Management (CRM)</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/customer-success-metrics" class="glossary-item_link w-inline-block"><div>Customer Success Metrics</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/deactivated-link" class="glossary-item_link w-inline-block"><div>Deactivated Link</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/deal-registration" class="glossary-item_link w-inline-block"><div>Deal Registration</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/deals" class="glossary-item_link w-inline-block"><div>Deals</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/demand-generation" class="glossary-item_link w-inline-block"><div>Demand Generation</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/direct-channel" class="glossary-item_link w-inline-block"><div>Direct Channel</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/direct-response-marketing" class="glossary-item_link w-inline-block"><div>Direct Response Marketing</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/distribution" class="glossary-item_link w-inline-block"><div>Distribution</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/distribution-partnerships" class="glossary-item_link w-inline-block"><div>Distribution Partnerships</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/distributor" class="glossary-item_link w-inline-block"><div>Distributor</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/earnings-per-click-epc" class="glossary-item_link w-inline-block"><div>Earnings Per Click (EPC)</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/ecosystem" class="glossary-item_link w-inline-block"><div>Ecosystem</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/ecosystem-analysis" class="glossary-item_link w-inline-block"><div>Ecosystem Analysis</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/ecosystem-orchestration" class="glossary-item_link w-inline-block"><div>Ecosystem Orchestration</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/ecosystem-qualified-lead-eql" class="glossary-item_link w-inline-block"><div>Ecosystem Qualified Lead (EQL)</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/ecosystem-led-growth" class="glossary-item_link w-inline-block"><div>Ecosystem-Led Growth</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/enablement-materials" class="glossary-item_link w-inline-block"><div>Enablement Materials</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/engagement-gamification" class="glossary-item_link w-inline-block"><div>Engagement Gamification</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/equity" class="glossary-item_link w-inline-block"><div>Equity</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/expansion-revenue" class="glossary-item_link w-inline-block"><div>Expansion Revenue</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/exponential-software" class="glossary-item_link w-inline-block"><div>Exponential Software</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/feedback-systems" class="glossary-item_link w-inline-block"><div>Feedback Systems</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/firmographics" class="glossary-item_link w-inline-block"><div>Firmographics</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/flat-reward-or-flat-commission" class="glossary-item_link w-inline-block"><div>Flat Commission</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/fractional-hire" class="glossary-item_link w-inline-block"><div>Fractional Hire</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/fraudulent-transaction" class="glossary-item_link w-inline-block"><div>Fraudulent Transactions</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/full-stack-partner" class="glossary-item_link w-inline-block"><div>Full Stack Partner</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/go-to-ecosystem" class="glossary-item_link w-inline-block"><div>Go-to-Ecosystem</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/go-to-market" class="glossary-item_link w-inline-block"><div>Go-to-Market</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/google-cloud-marketplace" class="glossary-item_link w-inline-block"><div>Google Cloud Marketplace</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/graphics-processing-unit-gpu" class="glossary-item_link w-inline-block"><div>Graphics Processing Unit (GPU)</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/gross-merchandise-value-gmv" class="glossary-item_link w-inline-block"><div>Gross Merchandise Value (GMV)</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/groups-in-partnerstacks-software" class="glossary-item_link w-inline-block"><div>Groups</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/hockey-stick-growth" class="glossary-item_link w-inline-block"><div>Hockey Stick Growth</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/hyperscaler" class="glossary-item_link w-inline-block"><div>Hyperscaler</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/ibm-cloud-marketplace" class="glossary-item_link w-inline-block"><div>IBM Cloud Marketplace</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/ideal-customer-profile-icp" class="glossary-item_link w-inline-block"><div>Ideal Customer Profile (ICP)</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/ideal-partner-profile-ipp" class="glossary-item_link w-inline-block"><div>Ideal Partner Profile (IPP)</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/inactive-partner" class="glossary-item_link w-inline-block"><div>Inactive Partner</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/inbound-recruitment" class="glossary-item_link w-inline-block"><div>Inbound Recruitment</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/incentive-programs" class="glossary-item_link w-inline-block"><div>Incentive Programs</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/incrementality" class="glossary-item_link w-inline-block"><div>Incrementality</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/independent-software-vendor-isv" class="glossary-item_link w-inline-block"><div>Independent Software Vendor (ISV)</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/indirect-channel" class="glossary-item_link w-inline-block"><div>Indirect Channel</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/indirect-sales" class="glossary-item_link w-inline-block"><div>Indirect Sales</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/influencer" class="glossary-item_link w-inline-block"><div>Influencer</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/integration" class="glossary-item_link w-inline-block"><div>Integration</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/integration-partner" class="glossary-item_link w-inline-block"><div>Integration Partner</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/joint-venture" class="glossary-item_link w-inline-block"><div>Joint Venture</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/key-performance-indicators-kpis" class="glossary-item_link w-inline-block"><div>Key Performance Indicators (KPIs)</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/lead-distribution" class="glossary-item_link w-inline-block"><div>Lead Distribution</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/lead-generation" class="glossary-item_link w-inline-block"><div>Lead Generation</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/lead-scoring" class="glossary-item_link w-inline-block"><div>Lead Scoring</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/leads" class="glossary-item_link w-inline-block"><div>Leads</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/learning-management-software-lms" class="glossary-item_link w-inline-block"><div>Learning Management Software (LMS)</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/licensing-partner" class="glossary-item_link w-inline-block"><div>Licensing Partner</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/life-cycle-management" class="glossary-item_link w-inline-block"><div>Life Cycle Management</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/life-time-revenue-aka-customer-lifetime-value-or-cltv" class="glossary-item_link w-inline-block"><div>Lifetime Revenue</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/long-tail-partners" class="glossary-item_link w-inline-block"><div>Long-Tail Partners</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/loyalty-marketing" class="glossary-item_link w-inline-block"><div>Loyalty Marketing</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/managed-service-providers-msp" class="glossary-item_link w-inline-block"><div>Managed Service Providers (MSP)</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/market-penetration-strategy" class="glossary-item_link w-inline-block"><div>Market Penetration Strategy</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/marketing-campaigns" class="glossary-item_link w-inline-block"><div>Marketing Campaigns</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/marketing-development-funds-mdf" class="glossary-item_link w-inline-block"><div>Marketing Development Funds (MDF)</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/marketing-partner" class="glossary-item_link w-inline-block"><div>Marketing Partner</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/marketing-qualified-lead-mql" class="glossary-item_link w-inline-block"><div>Marketing Qualified Lead (MQL)</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/marketplace-partner" class="glossary-item_link w-inline-block"><div>Marketplace Partner</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/marketplace-partnership" class="glossary-item_link w-inline-block"><div>Marketplace Partnership</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/master-agent" class="glossary-item_link w-inline-block"><div>Master Agent</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/monthly-new-partnerships" class="glossary-item_link w-inline-block"><div>Monthly New Partnerships</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/monthly-sales-volume" class="glossary-item_link w-inline-block"><div>Monthly Sales Volume</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/multi-channel-partnerships" class="glossary-item_link w-inline-block"><div>Multi-Channel Partnerships</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/multi-touch-attribution" class="glossary-item_link w-inline-block"><div>Multi-Touch Attribution</div></a></div></div></div></div><div class="glossary-list-wrapper columned-list w-dyn-list"><div role="list" class="glossary-list w-dyn-items"><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/long-tail-partners" class="glossary-item_link w-inline-block"><div>Long-Tail Partners</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/loyalty-marketing" class="glossary-item_link w-inline-block"><div>Loyalty Marketing</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/managed-service-providers-msp" class="glossary-item_link w-inline-block"><div>Managed Service Providers (MSP)</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/market-penetration-strategy" class="glossary-item_link w-inline-block"><div>Market Penetration Strategy</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/marketing-campaigns" class="glossary-item_link w-inline-block"><div>Marketing Campaigns</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/marketing-development-funds-mdf" class="glossary-item_link w-inline-block"><div>Marketing Development Funds (MDF)</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/marketing-partner" class="glossary-item_link w-inline-block"><div>Marketing Partner</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/marketing-qualified-lead-mql" class="glossary-item_link w-inline-block"><div>Marketing Qualified Lead (MQL)</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/marketplace-partner" class="glossary-item_link w-inline-block"><div>Marketplace Partner</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/marketplace-partnership" class="glossary-item_link w-inline-block"><div>Marketplace Partnership</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/master-agent" class="glossary-item_link w-inline-block"><div>Master Agent</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/monthly-new-partnerships" class="glossary-item_link w-inline-block"><div>Monthly New Partnerships</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/monthly-sales-volume" class="glossary-item_link w-inline-block"><div>Monthly Sales Volume</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/multi-channel-partnerships" class="glossary-item_link w-inline-block"><div>Multi-Channel Partnerships</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/multi-touch-attribution" class="glossary-item_link w-inline-block"><div>Multi-Touch Attribution</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/nearbound" class="glossary-item_link w-inline-block"><div>Nearbound</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/net-promoter-score" class="glossary-item_link w-inline-block"><div>Net Promoter Score</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/new-trial-starts-nts" class="glossary-item_link w-inline-block"><div>New Trial Starts (NTS)</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/new-user-acquisition" class="glossary-item_link w-inline-block"><div>New User Acquisition</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/oem-partners" class="glossary-item_link w-inline-block"><div>OEM Partners</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/oem-partnerships" class="glossary-item_link w-inline-block"><div>OEM Partnerships</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/objectives-and-key-results-okr" class="glossary-item_link w-inline-block"><div>Objectives and Key Results (OKR)</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/onboarding-onboarding-flow" class="glossary-item_link w-inline-block"><div>Onboarding</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/onboarding-journey" class="glossary-item_link w-inline-block"><div>Onboarding Journey</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/outbound-recruitment" class="glossary-item_link w-inline-block"><div>Outbound Recruitment</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/prm-tools" class="glossary-item_link w-inline-block"><div>PRM Tools</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/paid-channel" class="glossary-item_link w-inline-block"><div>Paid Channel</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/paid-sign-ups" class="glossary-item_link w-inline-block"><div>Paid Sign-Ups</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/partner" class="glossary-item_link w-inline-block"><div>Partner</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/partner-acquisition" class="glossary-item_link w-inline-block"><div>Partner Acquisition</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/partner-activation" class="glossary-item_link w-inline-block"><div>Partner Activation</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/partner-advisory-board" class="glossary-item_link w-inline-block"><div>Partner Advisory Board (PAB)</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/partner-analytics" class="glossary-item_link w-inline-block"><div>Partner Analytics</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/partner-badge" class="glossary-item_link w-inline-block"><div>Partner Badge</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/certification" class="glossary-item_link w-inline-block"><div>Partner Certification</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/partner-collaboration" class="glossary-item_link w-inline-block"><div>Partner Collaboration</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/partner-ecosystem" class="glossary-item_link w-inline-block"><div>Partner Ecosystem</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/partner-ecosystem-platform" class="glossary-item_link w-inline-block"><div>Partner Ecosystem Platform</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/partner-enablement" class="glossary-item_link w-inline-block"><div>Partner Enablement</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/partner-enablement-tools" class="glossary-item_link w-inline-block"><div>Partner Enablement Tools</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/partner-engagement" class="glossary-item_link w-inline-block"><div>Partner Engagement</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/partner-engagement-score" class="glossary-item_link w-inline-block"><div>Partner Engagement Score</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/partner-incentive" class="glossary-item_link w-inline-block"><div>Partner Incentive</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/partner-join-source" class="glossary-item_link w-inline-block"><div>Partner Join Source</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/partner-journey" class="glossary-item_link w-inline-block"><div>Partner Journey</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/partner-kpi" class="glossary-item_link w-inline-block"><div>Partner KPI </div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/partner-lifecycle-management-plm" class="glossary-item_link w-inline-block"><div>Partner Lifecycle Management (PLM)</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/partner-manager" class="glossary-item_link w-inline-block"><div>Partner Manager</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/partner-marketing-fund-pmf" class="glossary-item_link w-inline-block"><div>Partner Marketing Fund (PMF)</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/partner-network" class="glossary-item_link w-inline-block"><div>Partner Network</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/partner-newsletter" class="glossary-item_link w-inline-block"><div>Partner Newsletter</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/partner-onboarding" class="glossary-item_link w-inline-block"><div>Partner Onboarding</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/partner-persona" class="glossary-item_link w-inline-block"><div>Partner Persona</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/partner-portal" class="glossary-item_link w-inline-block"><div>Partner Portal</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/partner-program" class="glossary-item_link w-inline-block"><div>Partner Program</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/partner-recruitment-funnel" class="glossary-item_link w-inline-block"><div>Partner Recruitment Funnel</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/partner-relationship-lifecycle" class="glossary-item_link w-inline-block"><div>Partner Relationship Lifecycle</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/prm-partner-relationship-management" class="glossary-item_link w-inline-block"><div>Partner Relationship Management (PRM)</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/partner-retention" class="glossary-item_link w-inline-block"><div>Partner Retention</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/partner-sales-manager" class="glossary-item_link w-inline-block"><div>Partner Sales Manager</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/partner-satisfaction-score-pss" class="glossary-item_link w-inline-block"><div>Partner Satisfaction Score (PSS)</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/partner-specialist" class="glossary-item_link w-inline-block"><div>Partner Specialist</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/partner-support-tools" class="glossary-item_link w-inline-block"><div>Partner Support Tools</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/partner-sourced-revenue-total-revenue-vs-new-revenue" class="glossary-item_link w-inline-block"><div>Partner-Sourced Revenue </div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/partnerstack-marketplace" class="glossary-item_link w-inline-block"><div>PartnerStack Marketplace</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/partnership-agreement" class="glossary-item_link w-inline-block"><div>Partnership Agreement</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/passive-income" class="glossary-item_link w-inline-block"><div>Passive Income</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/pay-per-action" class="glossary-item_link w-inline-block"><div>Pay Per Action (PPA)</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/payouts" class="glossary-item_link w-inline-block"><div>Payouts</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/performance-based" class="glossary-item_link w-inline-block"><div>Performance Based</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/performance-metrics" class="glossary-item_link w-inline-block"><div>Performance Metrics</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/performance-based-marketing" class="glossary-item_link w-inline-block"><div>Performance-Based Marketing</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/pipeline-velocity" class="glossary-item_link w-inline-block"><div>Pipeline Velocity</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/product-certification-programs" class="glossary-item_link w-inline-block"><div>Product Certification Programs</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/professional-services" class="glossary-item_link w-inline-block"><div>Professional Services</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/program-announcements" class="glossary-item_link w-inline-block"><div>Program Announcements</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/program-scalability" class="glossary-item_link w-inline-block"><div>Program Scalability</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/prospects" class="glossary-item_link w-inline-block"><div>Prospects</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/publisher" class="glossary-item_link w-inline-block"><div>Publisher</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/recurring-revenue" class="glossary-item_link w-inline-block"><div>Recurring Revenue</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/referral-agreement" class="glossary-item_link w-inline-block"><div>Referral Agreement</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/referral-link" class="glossary-item_link w-inline-block"><div>Referral Link</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/referral-partner" class="glossary-item_link w-inline-block"><div>Referral Partner</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/referral-program" class="glossary-item_link w-inline-block"><div>Referral program</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/referrals" class="glossary-item_link w-inline-block"><div>Referrals</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/reseller-agreements" class="glossary-item_link w-inline-block"><div>Reseller Agreements</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/reseller-partner" class="glossary-item_link w-inline-block"><div>Reseller Partner</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/reseller-program" class="glossary-item_link w-inline-block"><div>Reseller Program</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/return-on-ad-spend-roas" class="glossary-item_link w-inline-block"><div>Return On Ad Spend (ROAS)</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/return-on-investment-roi" class="glossary-item_link w-inline-block"><div>Return On Investment (ROI)</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/revenue-attribution" class="glossary-item_link w-inline-block"><div>Revenue Attribution</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/revenue-share-reward" class="glossary-item_link w-inline-block"><div>Revenue Share</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/revenue-tracking" class="glossary-item_link w-inline-block"><div>Revenue Tracking</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/reward" class="glossary-item_link w-inline-block"><div>Reward</div></a></div></div><div role="listitem" class="glossary-list-item w-dyn-item"><div><a href="/glossary/saas-growth-hacking" class="glossary-item_link w-inline-block"><div>SaaS Growth 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