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11szmjt">.szh-menu-container,.szh-menu-container{position:relative;width:0px;height:0px;}.szh-menu{margin:0;padding:0;list-style:none;box-sizing:border-box;width:-webkit-max-content;width:-moz-max-content;width:max-content;position:absolute;z-index:2020;border:1px solid rgba(0, 0, 0, 0.1);background-color:#fff;}.szh-menu:focus{outline:none;}.szh-menu--state-closed{display:none;}.szh-menu__arrow{box-sizing:border-box;width:0.75rem;height:0.75rem;background-color:#fff;border:1px solid transparent;border-left-color:rgba(0, 0, 0, 0.1);border-top-color:rgba(0, 0, 0, 0.1);position:absolute;z-index:-1;}.szh-menu__arrow--dir-left{right:-0.375rem;-webkit-transform:translateY(-50%) rotate(135deg);-moz-transform:translateY(-50%) rotate(135deg);-ms-transform:translateY(-50%) rotate(135deg);transform:translateY(-50%) rotate(135deg);}.szh-menu__arrow--dir-right{left:-0.375rem;-webkit-transform:translateY(-50%) rotate(-45deg);-moz-transform:translateY(-50%) rotate(-45deg);-ms-transform:translateY(-50%) rotate(-45deg);transform:translateY(-50%) rotate(-45deg);}.szh-menu__arrow--dir-top{bottom:-0.375rem;-webkit-transform:translateX(-50%) rotate(-135deg);-moz-transform:translateX(-50%) rotate(-135deg);-ms-transform:translateX(-50%) rotate(-135deg);transform:translateX(-50%) rotate(-135deg);}.szh-menu__arrow--dir-bottom{top:-0.375rem;-webkit-transform:translateX(-50%) rotate(45deg);-moz-transform:translateX(-50%) rotate(45deg);-ms-transform:translateX(-50%) rotate(45deg);transform:translateX(-50%) rotate(45deg);}.szh-menu__item{cursor:unset;}.szh-menu__item:focus{outline:none;}.szh-menu__item--hover{background-color:unset;}.szh-menu__item--focusable{cursor:default;background-color:inherit;}.szh-menu__item--disabled{cursor:default;color:#aaa;}.szh-menu__submenu{position:relative;}.szh-menu__group{box-sizing:border-box;}.szh-menu__radio-group{margin:0;padding:0;list-style:none;}.szh-menu__divider{height:1px;margin:0.5rem 0;background-color:rgba(0, 0, 0, 0.12);}.szh-menu-button{box-sizing:border-box;}.szh-menu{-webkit-user-select:none;-moz-user-select:none;-ms-user-select:none;user-select:none;color:#212529;border:none;border-radius:0.25rem;box-shadow:0 3px 7px rgba(0, 0, 0, 0.133),0 0.6px 2px rgba(0, 0, 0, 0.1);min-width:10rem;padding:0.5rem 0;}.szh-menu__item{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;position:relative;padding:0.375rem 1.5rem;}.szh-menu-container--itemTransition .szh-menu__item{transition-property:background-color,color;transition-duration:0.15s;transition-timing-function:ease-in-out;}.szh-menu__item--type-radio{padding-left:2.2rem;}.szh-menu__item--type-radio::before{content:'\25CB';position:absolute;left:0.8rem;top:0.55rem;font-size:0.8rem;}.szh-menu__item--type-radio.szh-menu__item--checked::before{content:'\25CF';}.szh-menu__item--type-checkbox{padding-left:2.2rem;}.szh-menu__item--type-checkbox::before{position:absolute;left:0.8rem;}.szh-menu__item--type-checkbox.szh-menu__item--checked::before{content:'\2714';}.szh-menu__submenu>.szh-menu__item{padding-right:2.5rem;}.szh-menu__submenu>.szh-menu__item::after{content:'\276F';position:absolute;right:1rem;}.szh-menu__header{color:#888;font-size:0.8em;padding:0.2rem 1.5rem;text-transform:uppercase;}*[dir='rtl'] .szh-menu--dir-right{left:-10.3rem!important;}*[dir='rtl'] .szh-menu--dir-left{left:-12rem!important;}</style><style data-emotion="marketing-web-emotion rfm3k0">.sdsm,.sdsm-default{--box-shadow-xs:0px 2px 4px 0 rgba(0, 0, 0, 0.12);--box-shadow-s:0px 4px 8px 0 rgba(0, 0, 0, 0.12);--box-shadow-m:0px 8px 16px 0 rgba(0, 0, 0, 0.12);--box-shadow-l:0px 12px 20px 0 rgba(0, 0, 0, 0.12);--box-shadow-xl:0px 16px 32px 0 rgba(0, 0, 0, 0.12);--border-radius-xs:1px;--border-radius-s:4px;--border-radius-m:8px;--border-radius-l:16px;--border-radius-xl:24px;--spacing-xxxs:2px;--spacing-xxs:4px;--spacing-xs:8px;--spacing-s:12px;--spacing-m:16px;--spacing-l:24px;--spacing-xl:32px;--spacing-xxl:40px;--spacing-xxxl:48px;--spacing-xxxxl:64px;--font-family:Graphik,Helvetica,Tahoma,Arial,sans-serif;--text-desktop-font-size:18px;--text-desktop-font-line-height:24px;--text-desktop-font-weight:400;--text-mobile-font-size:16px;--text-mobile-font-line-height:120%;--text-mobile-font-weight:400;--h1-desktop-font-size:56px;--h1-desktop-font-line-height:120%;--h1-desktop-font-weight:600;--h1-desktop-font-stretch:normal;--h1-mobile-font-size:40px;--h1-mobile-font-line-height:120%;--h1-mobile-font-weight:600;--h1-mobile-font-stretch:normal;--h2-desktop-font-size:42px;--h2-desktop-font-line-height:120%;--h2-desktop-font-weight:600;--h2-desktop-font-stretch:normal;--h2-mobile-font-size:32px;--h2-mobile-font-line-height:120%;--h2-mobile-font-weight:600;--h2-mobile-font-stretch:normal;--h3-desktop-font-size:32px;--h3-desktop-font-line-height:120%;--h3-desktop-font-weight:600;--h3-desktop-font-stretch:normal;--h3-mobile-font-size:24px;--h3-mobile-font-line-height:120%;--h3-mobile-font-weight:600;--h3-mobile-font-stretch:normal;--h4-desktop-font-size:28px;--h4-desktop-font-line-height:120%;--h4-desktop-font-weight:500;--h4-desktop-font-stretch:normal;--h4-mobile-font-size:24px;--h4-mobile-font-line-height:120%;--h4-mobile-font-weight:500;--h4-mobile-font-stretch:normal;--h5-desktop-font-size:24px;--h5-desktop-font-line-height:120%;--h5-desktop-font-weight:500;--h5-desktop-font-stretch:normal;--h5-mobile-font-size:20px;--h5-mobile-font-line-height:120%;--h5-mobile-font-weight:500;--h5-mobile-font-stretch:normal;--h6-desktop-font-size:18px;--h6-desktop-font-line-height:120%;--h6-desktop-font-weight:500;--h6-desktop-font-stretch:normal;--h6-mobile-font-size:18px;--h6-mobile-font-line-height:120%;--h6-mobile-font-weight:500;--h6-mobile-font-stretch:normal;--p1-desktop-font-size:20px;--p1-desktop-font-line-height:160%;--p1-desktop-font-weight:400;--p1-desktop-font-stretch:normal;--p1-mobile-font-size:18px;--p1-mobile-font-line-height:160%;--p1-mobile-font-weight:400;--p1-mobile-font-stretch:normal;--p2-desktop-font-size:16px;--p2-desktop-font-line-height:160%;--p2-desktop-font-weight:400;--p2-desktop-font-stretch:normal;--p2-mobile-font-size:16px;--p2-mobile-font-line-height:160%;--p2-mobile-font-weight:400;--p2-mobile-font-stretch:normal;--p3-desktop-font-size:14px;--p3-desktop-font-line-height:160%;--p3-desktop-font-weight:400;--p3-desktop-font-stretch:normal;--p3-mobile-font-size:14px;--p3-mobile-font-line-height:160%;--p3-mobile-font-weight:400;--p3-mobile-font-stretch:normal;--p4-desktop-font-size:12px;--p4-desktop-font-line-height:160%;--p4-desktop-font-weight:400;--p4-desktop-font-stretch:normal;--p4-mobile-font-size:12x;--p4-mobile-font-line-height:160%;--p4-mobile-font-weight:400;--p4-mobile-font-stretch:normal;--action-desktop-font-size:16px;--action-desktop-font-line-height:24px;--action-desktop-font-weight:500;--action-desktop-font-letter-spacing:normal;--action-mobile-font-size:16px;--action-mobile-font-line-height:120%;--action-mobile-font-weight:500;--action-mobile-font-letter-spacing:normal;--annotation-desktop-font-size:14px;--annotation-desktop-font-weight:500;--annotation-desktop-font-line-height:20px;--annotation-desktop-font-letter-spacing:-.14px;--annotation-mobile-font-size:14px;--annotation-mobile-font-weight:500;--annotation-mobile-font-line-height:20px;--annotation-mobile-font-letter-spacing:-.14px;--background-color:#FFFC00;--background-image:none;--foreground-color:#000;--action-default-color:#3A3E41;--action-hover-color:#121314;--action-active-color:#000;--action-desktop-font-text-decoration:none;--action-mobile-font-text-decoration:none;}.sdsm-secondary{--background-color:#000;--background-image:none;--foreground-color:#FFF;--action-default-color:#C7C7CC;--action-hover-color:#D4D5D6;--action-active-color:#FFF;--box-shadow-xs:0px 2px 4px 0 rgba(255, 255, 255, 0.12);--box-shadow-s:0px 4px 8px 0 rgba(255, 255, 255, 0.12);--box-shadow-m:0px 8px 16px 0 rgba(255, 255, 255, 0.12);--box-shadow-l:0px 12px 20px 0 rgba(255, 255, 255, 0.12);--box-shadow-xl:0px 16px 32px 0 rgba(255, 255, 255, 0.12);}.sdsm-tertiary{--background-color:#FFF;--background-image:none;--foreground-color:#000;--action-default-color:#3A3E41;--action-hover-color:#121314;--action-active-color:#000;--box-shadow-xs:0px 2px 4px 0 rgba(0, 0, 0, 0.12);--box-shadow-s:0px 4px 8px 0 rgba(0, 0, 0, 0.12);--box-shadow-m:0px 8px 16px 0 rgba(0, 0, 0, 0.12);--box-shadow-l:0px 12px 20px 0 rgba(0, 0, 0, 0.12);--box-shadow-xl:0px 16px 32px 0 rgba(0, 0, 0, 0.12);}.sdsm-quaternary{--background-color:#F0F1F2;--background-image:none;--foreground-color:#000;--action-default-color:#3A3E41;--action-hover-color:#121314;--action-active-color:#000;--box-shadow-xs:0px 2px 4px 0 rgba(0, 0, 0, 0.12);--box-shadow-s:0px 4px 8px 0 rgba(0, 0, 0, 0.12);--box-shadow-m:0px 8px 16px 0 rgba(0, 0, 0, 0.12);--box-shadow-l:0px 12px 20px 0 rgba(0, 0, 0, 0.12);--box-shadow-xl:0px 16px 32px 0 rgba(0, 0, 0, 0.12);}</style><style data-emotion="marketing-web-emotion vqtetm">.sdsm,.sdsm-default{--global-header-bg-color:#FFFC00;--global-header-fg-color:#3A3E41;--global-header-nav-screen-bg-color:#FFF;--global-header-nav-screen-fg-color:#3A3E41;--global-header-nav-screen-global-links-bg-color:#F0F1F2;--global-header-item-color:var(--action-default-color);--global-header-item-hover-color:var(--action-hover-color);--global-header-item-active-color:var(--action-active-color);--global-header-navigator-item-color:#3A3E41;--global-header-navigator-item-hover-color:#000000;--global-header-navigator-item-active-color:#000000;--global-header-menu-bg-color:#FFF;--global-header-menu-border-color:#F0F1F2;--global-header-menu-col-label-color:#000;--global-header-menu-col-divider-color:#F0F1F2;--global-header-menu-item-fg-color:#121314;--global-header-menu-item-icon-color:#53575B;--global-header-menu-item-bg-hover-color:#E9EAEB;--global-header-menu-featured-item-bg-color:#F0F1F2;--global-header-menu-featured-item-bg-hover-color:#E9EAEB;--global-header-menu-featured-item-fg-color:#121314;--global-header-menu-featured-item-icon-color:#53575B;}.sdsm-secondary{--global-header-bg-color:#000;--global-header-fg-color:#C7C7CC;--global-header-nav-screen-bg-color:#000;--global-header-nav-screen-fg-color:#C7C7CC;--global-header-nav-screen-global-links-bg-color:#121314;--global-header-item-color:var(--action-default-color);--global-header-item-hover-color:var(--action-hover-color);--global-header-item-active-color:var(--action-active-color);--global-header-navigator-item-color:#D4D5D6;--global-header-navigator-item-hover-color:#E9EAEB;--global-header-navigator-item-active-color:#FFF;--global-header-menu-bg-color:#121314;--global-header-menu-border-color:#222425;--global-header-menu-col-label-color:#FFF;--global-header-menu-col-divider-color:#3A3E41;--global-header-menu-item-fg-color:#C7C7CC;--global-header-menu-item-icon-color:#FCF000;--global-header-menu-item-bg-hover-color:#222425;--global-header-menu-featured-item-bg-color:#3A3E41;--global-header-menu-featured-item-bg-hover-color:#222425;--global-header-menu-featured-item-fg-color:#C7C7CC;--global-header-menu-featured-item-icon-color:#FCF000;}.sdsm-tertiary,.sdsm-quaternary{--global-header-bg-color:#FFF;--global-header-fg-color:#3A3E41;--global-header-nav-screen-bg-color:#FFF;--global-header-nav-screen-fg-color:#3A3E41;--global-header-nav-screen-global-links-bg-color:#F0F1F2;--global-header-item-color:var(--action-default-color);--global-header-item-hover-color:var(--action-hover-color);--global-header-item-active-color:var(--action-active-color);--global-header-navigator-item-color:#3A3E41;--global-header-navigator-item-hover-color:#000000;--global-header-navigator-item-active-color:#000000;--global-header-menu-bg-color:#FFF;--global-header-menu-border-color:#F0F1F2;--global-header-menu-col-label-color:#000;--global-header-menu-col-divider-color:#F0F1F2;--global-header-menu-item-fg-color:#121314;--global-header-menu-item-icon-color:#53575B;--global-header-menu-item-bg-hover-color:#E9EAEB;--global-header-menu-featured-item-bg-color:#F0F1F2;--global-header-menu-featured-item-bg-hover-color:#E9EAEB;--global-header-menu-featured-item-fg-color:#121314;--global-header-menu-featured-item-icon-color:#53575B;}</style><style data-emotion="marketing-web-emotion wydxwh">.sdsm,.sdsm-default,.sdsm-tertiary,.sdsm-quaternary{--icon-button-border-width:2px;--icon-button-fg-color:#FFF;--icon-button-bg-color:#121314;--icon-button-border-color:#FFF;--icon-button-hover-bg-color:#121314;--icon-button-hover-border-color:#FCF000;--icon-button-disabled-bg-color:#F0F1F2;--icon-button-disabled-fg-color:#858D94;--icon-button-disabled-border-color:#C7C7CC;}.sdsm-secondary{--icon-button-border-width:2px;--icon-button-fg-color:#3A3E41;--icon-button-bg-color:#FFF;--icon-button-border-color:#3A3E41;--icon-button-hover-bg-color:#FFF;--icon-button-hover-border-color:#FCF000;--icon-button-disabled-bg-color:#3A3E41;--icon-button-disabled-fg-color:#000000;--icon-button-disabled-border-color:#121314;}</style><style data-emotion="marketing-web-emotion ezk8i5">.sdsm,.sdsm-default,.sdsm-secondary,.sdsm-tertiary,.sdsm-quaternary{--icon-color:var(--foreground-color);}</style><style data-emotion="marketing-web-emotion 1xp8zcl">.sdsm,.sdsm-default,.sdsm-tertiary,.sdsm-quaternary{--logo-stroke-color:#000;--logo-fill-color:#FFF;}.sdsm-secondary{--logo-stroke-color:#FFF;--logo-fill-color:#000;}</style><style data-emotion="marketing-web-emotion xf8p1l">.sdsm,.sdsm-default{--button-primary-bg-color:#000;--button-primary-hover-bg-color:#000;--button-primary-border-color:#000;--button-primary-hover-border-color:#000;--button-primary-fg-color:#FFF;--button-secondary-bg-color:#FFF;--button-secondary-hover-bg-color:#FFF;--button-secondary-border-color:#FFF;--button-secondary-hover-border-color:#FFF;--button-secondary-fg-color:#000;--button-flat-fg-color:#000;--button-desktop-font-size:var(--action-desktop-font-size);--button-desktop-font-letter-spacing:var(--action-desktop-font-letter-spacing);--button-desktop-font-line-height:var(--action-desktop-font-line-height);--button-desktop-font-weight:var(--action-desktop-font-weight);--button-mobile-font-size:var(--action-mobile-font-size);--button-mobile-font-letter-spacing:var(--action-mobile-font-letter-spacing);--button-mobile-font-line-height:var(--action-mobile-font-line-height);--button-mobile-font-weight:var(--action-mobile-font-weight);--button-regular-padding:11px 31px;--button-compact-padding:7px 15px;--button-border-width:1px;--button-border-radius:64px;--button-hover-shadow:var(--box-shadow-xl);--button-active-shadow:var(--box-shadow-m);}.sdsm-secondary{--button-primary-bg-color:#FFFC00;--button-primary-hover-bg-color:#FFFC00;--button-primary-border-color:#FFFC00;--button-primary-hover-border-color:#FFFC00;--button-primary-fg-color:#000;--button-secondary-bg-color:#FFF;--button-secondary-hover-bg-color:#FFF;--button-secondary-border-color:#FFF;--button-secondary-hover-border-color:#FFF;--button-secondary-fg-color:#000;--button-flat-fg-color:#FFF;--button-desktop-font-size:var(--action-desktop-font-size);--button-desktop-font-letter-spacing:var(--action-desktop-font-letter-spacing);--button-desktop-font-line-height:var(--action-desktop-font-line-height);--button-desktop-font-weight:var(--action-desktop-font-weight);--button-mobile-font-size:var(--action-mobile-font-size);--button-mobile-font-letter-spacing:var(--action-mobile-font-letter-spacing);--button-mobile-font-line-height:var(--action-mobile-font-line-height);--button-mobile-font-weight:var(--action-mobile-font-weight);--button-regular-padding:11px 31px;--button-compact-padding:7px 15px;--button-border-width:1px;--button-border-radius:64px;--button-hover-shadow:var(--box-shadow-xl);--button-active-shadow:var(--box-shadow-m);}.sdsm-tertiary{--button-primary-bg-color:#FFFC00;--button-primary-hover-bg-color:#FFFC00;--button-primary-border-color:#FFFC00;--button-primary-hover-border-color:#FFFC00;--button-primary-fg-color:#000;--button-secondary-bg-color:#000;--button-secondary-hover-bg-color:#000;--button-secondary-border-color:#000;--button-secondary-hover-border-color:#000;--button-secondary-fg-color:#FFF;--button-flat-fg-color:#000;--button-desktop-font-size:var(--action-desktop-font-size);--button-desktop-font-letter-spacing:var(--action-desktop-font-letter-spacing);--button-desktop-font-line-height:var(--action-desktop-font-line-height);--button-desktop-font-weight:var(--action-desktop-font-weight);--button-mobile-font-size:var(--action-mobile-font-size);--button-mobile-font-letter-spacing:var(--action-mobile-font-letter-spacing);--button-mobile-font-line-height:var(--action-mobile-font-line-height);--button-mobile-font-weight:var(--action-mobile-font-weight);--button-regular-padding:11px 31px;--button-compact-padding:7px 15px;--button-border-width:1px;--button-border-radius:64px;--button-hover-shadow:var(--box-shadow-xl);--button-active-shadow:var(--box-shadow-m);}.sdsm-quaternary{--button-primary-bg-color:#FFFC00;--button-primary-hover-bg-color:#FFFC00;--button-primary-border-color:#FFFC00;--button-primary-hover-border-color:#FFFC00;--button-primary-fg-color:#000;--button-secondary-bg-color:#FFF;--button-secondary-hover-bg-color:#FFF;--button-secondary-border-color:#FFF;--button-secondary-hover-border-color:#FFF;--button-secondary-fg-color:#000;--button-flat-fg-color:#000;--button-desktop-font-size:var(--action-desktop-font-size);--button-desktop-font-letter-spacing:var(--action-desktop-font-letter-spacing);--button-desktop-font-line-height:var(--action-desktop-font-line-height);--button-desktop-font-weight:var(--action-desktop-font-weight);--button-mobile-font-size:var(--action-mobile-font-size);--button-mobile-font-letter-spacing:var(--action-mobile-font-letter-spacing);--button-mobile-font-line-height:var(--action-mobile-font-line-height);--button-mobile-font-weight:var(--action-mobile-font-weight);--button-regular-padding:11px 31px;--button-compact-padding:7px 15px;--button-border-width:1px;--button-border-radius:64px;--button-hover-shadow:var(--box-shadow-xl);--button-active-shadow:var(--box-shadow-m);}</style><style data-emotion="marketing-web-emotion 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css-1jq0moq"><path fill-rule="evenodd" clip-rule="evenodd" d="M8.04903 8.94148L11.8176 5.17288L12.7604 6.11569L8.04903 10.8271L3.33763 6.11569L4.28044 5.17288L8.04903 8.94148Z"></path></svg></a><div class="szh-menu-container sdsm-tertiary"><ul role="menu" aria-label="Menu" tabindex="-1" class="szh-menu szh-menu--state-closed szh-menu--dir-bottom" style="left:0;top:0"><li role="menuitem" tabindex="-1" class="szh-menu__item css-1wcb5tm"><a class="css-x8knc4" target="_self" href="/advertising/industry/ecommerce?utm_campaign=internal_referral&amp;utm_content=global_nav_link&amp;utm_medium=referral&amp;utm_source=www_snapchat_com">Online Sales</a></li><li role="menuitem" tabindex="-1" class="szh-menu__item css-1wcb5tm"><a class="css-x8knc4" target="_self" href="/resources/shopify?utm_campaign=internal_referral&amp;utm_content=global_nav_link&amp;utm_medium=referral&amp;utm_source=www_snapchat_com">Shopify Store Sales</a></li><li role="menuitem" tabindex="-1" class="szh-menu__item css-1wcb5tm"><a class="css-x8knc4" target="_self" href="/advertising/objectives/awareness?utm_campaign=internal_referral&amp;utm_content=global_nav_link&amp;utm_medium=referral&amp;utm_source=www_snapchat_com">Brand Awareness</a></li><li role="menuitem" tabindex="-1" class="szh-menu__item css-1wcb5tm"><a class="css-x8knc4" target="_self" href="/advertising/industry/lead-gen-campaigns?utm_campaign=internal_referral&amp;utm_content=global_nav_link&amp;utm_medium=referral&amp;utm_source=www_snapchat_com">Lead Generation</a></li><li role="menuitem" tabindex="-1" class="szh-menu__item css-1wcb5tm"><a class="css-x8knc4" target="_self" href="/advertising/industry/app?utm_campaign=internal_referral&amp;utm_content=global_nav_link&amp;utm_medium=referral&amp;utm_source=www_snapchat_com">App Downloads</a></li></ul></div></section><section class="sdsm-header"><a class="css-w9qnwg navigator-item-click" tabindex="0"><span class="">Products</span><svg width="24" height="24" viewBox="0 0 16 16" 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href="/public-profiles?utm_campaign=internal_referral&amp;utm_content=global_nav_link&amp;utm_medium=referral&amp;utm_source=www_snapchat_com">Public Profile</a></li><li role="menuitem" tabindex="-1" class="szh-menu__item css-1wcb5tm"><a class="css-x8knc4" target="_self" href="/advertising/snap-promote?utm_campaign=internal_referral&amp;utm_content=global_nav_link&amp;utm_medium=referral&amp;utm_source=www_snapchat_com">Snap Promote</a></li></ul></div></section><section class="sdsm-header"><a class="css-w9qnwg navigator-item-click" tabindex="0"><span class="selected">Resources</span><svg width="24" height="24" viewBox="0 0 16 16" fill="#3A3E41" xmlns="http://www.w3.org/2000/svg" class="sds-icon sds-icon-chevron-down sdsm-icon css-1jq0moq"><path fill-rule="evenodd" clip-rule="evenodd" d="M8.04903 8.94148L11.8176 5.17288L12.7604 6.11569L8.04903 10.8271L3.33763 6.11569L4.28044 5.17288L8.04903 8.94148Z"></path></svg></a><div class="szh-menu-container sdsm-tertiary"><ul role="menu" aria-label="Menu" tabindex="-1" class="szh-menu szh-menu--state-closed szh-menu--dir-bottom" style="left:0;top:0"><li role="menuitem" tabindex="-1" class="szh-menu__item css-1wcb5tm"><a class="css-x8knc4" target="_self" href="/advertising/ad-formats?utm_campaign=internal_referral&amp;utm_content=global_nav_link&amp;utm_medium=referral&amp;utm_source=www_snapchat_com">Ad Formats &amp; Specifications</a></li><li role="menuitem" tabindex="-1" class="szh-menu__item css-1wcb5tm"><a class="css-x8knc4" target="_self" href="/advertising/snap-pixel?utm_campaign=internal_referral&amp;utm_content=global_nav_link&amp;utm_medium=referral&amp;utm_source=www_snapchat_com">Snap Pixel Guide</a></li><li role="menuitem" tabindex="-1" class="szh-menu__item css-1wcb5tm"><a class="css-x8knc4" target="_self" href="/advertising/audience-targeting?utm_campaign=internal_referral&amp;utm_content=global_nav_link&amp;utm_medium=referral&amp;utm_source=www_snapchat_com">Ad Targeting Guide</a></li><li role="menuitem" tabindex="-1" class="szh-menu__item css-11h3b4w"><a class="css-x8knc4" target="_self" href="/advertising/measurement?utm_campaign=internal_referral&amp;utm_content=global_nav_link&amp;utm_medium=referral&amp;utm_source=www_snapchat_com">Ad Measurement Guide</a></li><li role="menuitem" tabindex="-1" class="szh-menu__item css-1wcb5tm"><a class="css-x8knc4" target="_self" href="/resources/partners?utm_campaign=internal_referral&amp;utm_content=global_nav_link&amp;utm_medium=referral&amp;utm_source=www_snapchat_com">Partner Hub</a></li><li role="menuitem" tabindex="-1" class="szh-menu__item css-1wcb5tm"><a class="css-x8knc4" target="_self" href="/resources/snapfocus?utm_campaign=internal_referral&amp;utm_content=global_nav_link&amp;utm_medium=referral&amp;utm_source=www_snapchat_com">Snapchat Ads Certification</a></li><li role="menuitem" tabindex="-1" class="szh-menu__item css-1wcb5tm"><a class="css-x8knc4" target="_self" href="/blog?utm_campaign=internal_referral&amp;utm_content=global_nav_link&amp;utm_medium=referral&amp;utm_source=www_snapchat_com">Blog</a></li><li role="menuitem" tabindex="-1" class="szh-menu__item css-1wcb5tm"><a class="css-x8knc4" href="https://businesshelp.snapchat.com/?utm_campaign=internal_referral&amp;utm_content=global_nav_link&amp;utm_medium=referral&amp;utm_source=www_snapchat_com&amp;language=en_US" rel="noopener" target="_blank">Help Center</a></li></ul></div></section></nav><aside class="css-zw7mn8" data-testid="sdsm-global-header-end-contents"><a class="sdsm-button button-compact button-secondary css-vixboa" href="https://ads.snapchat.com/?utm_campaign=internal_referral&amp;utm_content=global_nav_link&amp;utm_medium=referral&amp;utm_source=www_snapchat_com&amp;lang=en-US" rel="noopener" target="_blank"><span class="css-6mls40">Log In</span></a><a class="sdsm-button button-compact button-primary css-vixboa" href="https://ads.snapchat.com/getstarted?r=create&amp;utm_campaign=internal_referral&amp;utm_content=global_nav_link&amp;utm_medium=referral&amp;utm_source=www_snapchat_com&amp;lang=en-US" rel="noopener" target="_blank"><span class="css-6mls40">Get Started</span></a><aside class="css-r44k6v" data-testid="mwp-header-portal"></aside></aside></div></header></div><div data-testid="mwp-slug" class="css-puhxlh"><div data-testid="page" class="sdsm-tertiary mwp-page css-1ntv7on" dir="ltr" data-test-feature="false" style="--page-sticky-height:0px"><div data-test-id="sdsm-page" class="sdsm-page sdsm-tertiary css-1kb4d0b"><section class="sdsm-hero sdsm-secondary css-1cvylhh" data-curtain="true"><picture class=""><source srcSet="https://images.ctfassets.net/inb32lme5009/5M3TkEBSxa5DHTQz3AYyLk/1bbfa84a322e54b92b135d3fe0d639a3/1-hero-edit-shutterstock_1255156822.jpg?fm=webp&amp;q=40&amp;h=800 1x,https://images.ctfassets.net/inb32lme5009/5M3TkEBSxa5DHTQz3AYyLk/1bbfa84a322e54b92b135d3fe0d639a3/1-hero-edit-shutterstock_1255156822.jpg?fm=webp&amp;q=40&amp;h=1600 2x" type="image/webp"/><img alt="" class="css-v2utht" src="https://images.ctfassets.net/inb32lme5009/5M3TkEBSxa5DHTQz3AYyLk/1bbfa84a322e54b92b135d3fe0d639a3/1-hero-edit-shutterstock_1255156822.jpg?q=40&amp;h=800" fetchpriorty="high"/></picture><div data-testid="sdsm-hero-curtain" class="css-lpou2n" style="--hero-curtain-opacity:0.75"></div><div data-test-id="sdsm-hero-block-content" class="sdsm-block-boundary css-1eqpycp"><div data-test-id="sdsm-hero-text" class="css-1xd5z0e"><div class="css-sh0xsq"><h1 class="css-x6iuje"><p class="css-r44k6v">Check Your Ad Results</p></h1></div><div class="css-1olkm4c"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">Track the performance of your Snapchat ads and make adjustments to get better results.</p></div></div><div class="css-10rw2la"><a class="sdsm-button button-regular button-primary css-vixboa" href="https://ads.snapchat.com/?r=create-campaign&amp;utm_campaign=internal_referral&amp;utm_content=global_nav_link&amp;utm_medium=referral&amp;utm_source=www_snapchat_com&amp;lang=en-US" rel="noopener" target="_blank"><span class="css-6mls40">Get Started</span></a></div></div></div><div class="css-uiyono" data-testid="break-spacer"></div></section><div class="sdsm-break sdsm-default css-2rf5w2" data-testid="break-skirt2"><svg width="1440" height="96" viewBox="0 23 1440 74" fill="none" xmlns="http://www.w3.org/2000/svg" preserveAspectRatio="none" role="presentation" class="css-159t84o"><path d="m0 0v68.9c36.61-9.2 77.66-17.6 124.24-24.74 186.4-28.54 307.39-13.77 404.55-1.53 41.35 6.13 84.69 9.78 129.18 10.87 76-0.59 152.99-6.71 228.44-18.16 58.45-8.07 104.48-13.96 144.95-7.75 14.85 2.55 28.07 6.61 38.89 11.94s19.03 11.82 24.13 19.09c3.89 6.62 11.02 12.48 20.83 17.15 9.77 2.58 21.07 3.81 32.86 3.58 10.9-0.11 23.03-0.41 36.02-0.7 47.34-1.22 158.46 2.61 197.59 7.05 30.03 3.3984 50.44 8.2328 57.32 10.3h1v-96h-1440z" fill="transparent"></path><path d="m1184.1 77.65c-12.99 0.29-25.12 0.59-36.02 0.7-11.79 0.23-23.09-1-32.86-3.58-9.81-4.67-16.94-10.53-20.83-17.15-5.1-7.27-13.31-13.76-24.13-19.09s-24.04-9.39-38.89-11.94c-40.47-6.21-86.5-0.32-144.95 7.75-75.45 11.45-152.44 17.57-228.44 18.16-44.49-1.09-87.83-4.74-129.18-10.87-97.16-12.24-218.15-27.01-404.55 1.53-46.58 7.14-87.63 15.54-124.24 24.74v28.1h1440s-19.18-6.87-58.32-11.3c-39.13-4.44-150.25-8.27-197.59-7.05z" fill="#FFF"></path></svg></div><article class="sdsm-block sdsm-tertiary css-1rfsqf4"><div data-testid="sdsm-block-boundary" class="sdsm-block-boundary css-s7jndp"><section data-test-id="sdsm-block-title" class="css-1ee3tx5"><h2 data-test-id="sdsm-block-title" class="css-z1u093"><p class="css-r44k6v">See the Most Important Metrics Right Away</p></h2><div data-test-id="sdsm-block-subtitle" class="css-1onqkmt"><p class="css-r44k6v">Go to the Manage Ads view in Ads Manager for a snapshot of your ad performance.</p></div></section><section data-test-id="sdsm-block-children" data-max-columns="3" class="css-1ow22b4"><section data-test-id="sdsm-content" class="sdsm-content css-1w1zg1g"><div data-test-id="sdsm-content-media-container"><div data-test-id="sdsm-content-media" data-animation-id="content-media"><div class="sdsm-media-wrapper" data-testid="no-device-wrapper"><picture class="sdsm-media"><source srcSet="https://images.ctfassets.net/inb32lme5009/3zF4kDgzsMvqcA0xbzQzmB/d0d12b172c7318e74d2f494f5ef85e61/results-icon-1.png?fm=webp&amp;q=40&amp;h=400" type="image/webp"/><img alt="" class="css-1ibtvxd" src="https://images.ctfassets.net/inb32lme5009/3zF4kDgzsMvqcA0xbzQzmB/d0d12b172c7318e74d2f494f5ef85e61/results-icon-1.png?q=40&amp;h=400" loading="lazy"/></picture></div></div></div><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-header" class="css-feszgd"><h3 class="css-1cyuygm" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v">Amount Spent</p></h3></div><div data-test-id="sdsm-content-body"><div class="css-1uk9dng" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">Your total investment so far</p></div></div></div></div></section><section data-test-id="sdsm-content" class="sdsm-content css-1w1zg1g"><div data-test-id="sdsm-content-media-container"><div data-test-id="sdsm-content-media" data-animation-id="content-media"><div class="sdsm-media-wrapper" data-testid="no-device-wrapper"><picture class="sdsm-media"><source srcSet="https://images.ctfassets.net/inb32lme5009/v0efBwdsWtpPvDM1sC7kl/502eac709cd46c1d2a3b5be6d694fbd5/results-icon-2.png?fm=webp&amp;q=40&amp;h=400" type="image/webp"/><img alt="" class="css-1ibtvxd" src="https://images.ctfassets.net/inb32lme5009/v0efBwdsWtpPvDM1sC7kl/502eac709cd46c1d2a3b5be6d694fbd5/results-icon-2.png?q=40&amp;h=400" loading="lazy"/></picture></div></div></div><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-header" class="css-feszgd"><h3 class="css-1cyuygm" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v">Paid Impressions</p></h3></div><div data-test-id="sdsm-content-body"><div class="css-1uk9dng" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">The number of times your ad has been seen</p></div></div></div></div></section><section data-test-id="sdsm-content" class="sdsm-content css-1w1zg1g"><div data-test-id="sdsm-content-media-container"><div data-test-id="sdsm-content-media" data-animation-id="content-media"><div class="sdsm-media-wrapper" data-testid="no-device-wrapper"><picture class="sdsm-media"><source srcSet="https://images.ctfassets.net/inb32lme5009/2jaxSGHxEjR4WyO39lw1kE/f6117cbd3052e4ab91ebcc6adbfa8355/results-icon-3.png?fm=webp&amp;q=40&amp;h=400" type="image/webp"/><img alt="" class="strict-height css-1ibtvxd" src="https://images.ctfassets.net/inb32lme5009/2jaxSGHxEjR4WyO39lw1kE/f6117cbd3052e4ab91ebcc6adbfa8355/results-icon-3.png?q=40&amp;h=400" loading="lazy"/></picture></div></div></div><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-header" class="css-feszgd"><h3 class="css-1cyuygm" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v">Clicks</p></h3></div><div data-test-id="sdsm-content-body"><div class="css-1uk9dng" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">The number of times your ad was clicked on or the CTA was tapped</p></div></div></div></div></section><section data-test-id="sdsm-content" class="sdsm-content css-1w1zg1g"><div data-test-id="sdsm-content-media-container"><div data-test-id="sdsm-content-media" data-animation-id="content-media"><div class="sdsm-media-wrapper" data-testid="no-device-wrapper"><picture class="sdsm-media"><source srcSet="https://images.ctfassets.net/inb32lme5009/6YI10VWsskSeFB5mRPZSgP/1f1027bfd059aeb94aa82275a140c350/results-icon-4.png?fm=webp&amp;q=40&amp;h=400" type="image/webp"/><img alt="" class="css-1ibtvxd" src="https://images.ctfassets.net/inb32lme5009/6YI10VWsskSeFB5mRPZSgP/1f1027bfd059aeb94aa82275a140c350/results-icon-4.png?q=40&amp;h=400" loading="lazy"/></picture></div></div></div><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-header" class="css-feszgd"><h3 class="css-1cyuygm" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v">Click Rate</p></h3></div><div data-test-id="sdsm-content-body"><div class="css-1uk9dng" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">The percentage of Top Snap impressions clicked on</p></div></div></div></div></section><section data-test-id="sdsm-content" class="sdsm-content css-1w1zg1g"><div data-test-id="sdsm-content-media-container"><div data-test-id="sdsm-content-media" data-animation-id="content-media"><div class="sdsm-media-wrapper" data-testid="no-device-wrapper"><picture class="sdsm-media"><source srcSet="https://images.ctfassets.net/inb32lme5009/4PoXsgTYiORnyq4PLeP7Uu/91302c2be4843ba7be2db18d9f1d8d4d/results-icon-5.png?fm=webp&amp;q=40&amp;h=400" type="image/webp"/><img alt="" class="css-1ibtvxd" src="https://images.ctfassets.net/inb32lme5009/4PoXsgTYiORnyq4PLeP7Uu/91302c2be4843ba7be2db18d9f1d8d4d/results-icon-5.png?q=40&amp;h=400" loading="lazy"/></picture></div></div></div><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-header" class="css-feszgd"><h3 class="css-1cyuygm" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v">Video Views</p></h3></div><div data-test-id="sdsm-content-body"><div class="css-1uk9dng" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">The total number of impressions with 2+ seconds of watch time or a click action on the Top Snap</p></div></div></div></div></section></section></div></article><div class="sdsm-break sdsm-default css-1g933jp" data-testid="break-straight"><div class="css-159t84o" style="background:linear-gradient( to bottom, #FFF 0%, #FFF 50%, #FFFC00 50%, #FFFC00 100% )"></div></div><article class="sdsm-block sdsm-default css-1rfsqf4"><div data-testid="sdsm-block-boundary" class="sdsm-block-boundary css-1bzb5d8"><section data-test-id="sdsm-block-title" class="css-1ee3tx5"><h2 data-test-id="sdsm-block-title" class="css-z1u093"><p class="css-r44k6v">Pro Tip</p></h2><div data-test-id="sdsm-block-subtitle" class="css-1onqkmt"><p class="css-r44k6v">Avoid changing your ad in the first 4 days, even if you don’t like your results.</p></div></section><section data-test-id="sdsm-block-children" data-max-columns="1" class="css-l6mpse"><section data-test-id="sdsm-content" class="sdsm-content sdsm-default css-ygoydk"><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-body"><div class="css-1g4yzwg" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">This will allow the ad system to use its <a href="https://businesshelp.snapchat.com/s/article/exploration-phase?utm_campaign=internal_referral&amp;utm_content=global_nav_link&amp;utm_medium=referral&amp;utm_source=www_snapchat_com&amp;language=en_US" target="_blank" class="sdsm-hyperlink css-1ekngtg" rel="noopener"><u>exploration phase</u></a> to learn who in your audience is the most likely to take action.</p></div></div><div data-test-id="sdsm-content-cta" class="css-1gqiud3"><div class="css-e71v5n" data-animation-id="content-cta"><a class="sdsm-button button-regular button-primary css-vixboa" href="https://ads.snapchat.com/?utm_campaign=internal_referral&amp;utm_content=global_nav_link&amp;utm_medium=referral&amp;utm_source=www_snapchat_com&amp;lang=en-US" rel="noopener" target="_blank"><span class="css-6mls40">Manage Ads</span></a></div></div></div></div></section></section></div></article><div class="sdsm-break sdsm-default css-1g933jp" data-testid="break-skirt"><svg width="1440" height="96" viewBox="0 0 1440 82" fill="none" xmlns="http://www.w3.org/2000/svg" preserveAspectRatio="none" role="presentation" class="css-159t84o"><path d="M314.31 47.5299C510.98 36.2699 546.9 80.1799 818.11 81.2999C935 82.0499 1223.03 67.04 1440 1V0H0V54.2899C27.99 55.7899 117.64 58.7899 314.31 47.5399V47.5299Z" fill="#FFFC00"></path><path d="M818.11 80.31C546.9 79.18 510.98 35.28 314.31 46.54C117.64 57.8 27.99 54.8 0 53.29V96H1440V0C1223.03 66.04 935 81.05 818.11 80.3V80.31Z" fill="#FFF"></path></svg></div><article class="sdsm-block sdsm-tertiary css-1rfsqf4"><div data-testid="sdsm-block-boundary" class="sdsm-block-boundary css-s7jndp"><section data-test-id="sdsm-block-title" class="css-1ee3tx5"><h2 data-test-id="sdsm-block-title" class="css-z1u093"><p class="css-r44k6v">Improve Your Results with the Snap Pixel</p></h2><div data-test-id="sdsm-block-subtitle" class="css-1onqkmt"><p class="css-r44k6v">Reach people who are the most likely to take action.</p></div></section><section data-test-id="sdsm-block-children" data-max-columns="1" class="css-l6mpse"><section data-test-id="sdsm-content" class="sdsm-content css-1o3p3mh"><div data-test-id="sdsm-content-media-container"><div data-test-id="sdsm-content-media" data-animation-id="content-media"><div class="sdsm-media-wrapper" data-testid="no-device-wrapper"><picture class="sdsm-media"><source srcSet="https://images.ctfassets.net/inb32lme5009/6w7677aY0AvPGvcHeltmsH/fdb26d53205e4b3cb68618fd57ce3baa/pixel-graphic.png?fm=webp&amp;q=40&amp;h=400" type="image/webp"/><img alt="" class="css-1ibtvxd" src="https://images.ctfassets.net/inb32lme5009/6w7677aY0AvPGvcHeltmsH/fdb26d53205e4b3cb68618fd57ce3baa/pixel-graphic.png?q=40&amp;h=400" loading="lazy"/></picture></div></div></div><div data-test-id="sdsm-content-header-and-body" class="css-ekrtm9"><div data-test-id="sdsm-content-body"><div class="css-rre4k5" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">Use the Snap Pixel to understand what people do on your website after they see an ad. This will help you see the most important ways to optimize your ads’ audiences for the actions you want, like <a target="_self" class="sdsm-hyperlink css-1ekngtg" href="/advertising/industry/ecommerce?utm_campaign=internal_referral&amp;utm_content=global_nav_link&amp;utm_medium=referral&amp;utm_source=www_snapchat_com"><u>making a purchase</u></a> or <a target="_self" class="sdsm-hyperlink css-1ekngtg" href="/advertising/industry/lead-gen-campaigns?utm_campaign=internal_referral&amp;utm_content=global_nav_link&amp;utm_medium=referral&amp;utm_source=www_snapchat_com"><u>filling out a lead generation form</u></a>.</p><p class="css-1go7wjq sdsm-p">The Snap Pixel will also track your return on ad spend (ROAS). This metric will help you know how much value you’re getting from your ads.</p></div></div></div></div></section></section><section data-test-id="sdsm-block-ctas" class="css-1t1xzd9"><a class="sdsm-button button-regular button-primary css-vixboa" target="_self" href="/advertising/snap-pixel?utm_campaign=internal_referral&amp;utm_content=global_nav_link&amp;utm_medium=referral&amp;utm_source=www_snapchat_com"><span class="css-6mls40">Learn More</span></a></section></div></article><div class="sdsm-break sdsm-default css-1g933jp" data-testid="break-straight"><div class="css-159t84o" style="background:linear-gradient( to bottom, #FFF 0%, #FFF 50%, #000 50%, #000 100% )"></div></div><article class="sdsm-block sdsm-secondary css-1rfsqf4"><div data-testid="sdsm-block-boundary" class="sdsm-block-boundary css-s7jndp"><section data-test-id="sdsm-block-title" class="css-1ee3tx5"><h2 data-test-id="sdsm-block-title" class="css-z1u093"><p class="css-r44k6v">Test and Learn to Help Improve Your Future Ads</p></h2><div data-test-id="sdsm-block-subtitle" class="css-1onqkmt"><p class="css-r44k6v">Use testing to understand what works best for your audience.</p></div></section><section data-test-id="sdsm-block-children" data-max-columns="1" class="css-l6mpse"><section data-test-id="sdsm-content" class="sdsm-content css-1rbe4w6"><div data-test-id="sdsm-content-media-container" class="css-1t8l21d"><div data-test-id="sdsm-content-media" data-animation-id="content-media"><div class="sdsm-media-wrapper" data-testid="no-device-wrapper"><picture class="sdsm-media"><source srcSet="https://images.ctfassets.net/inb32lme5009/89ZC0MVzZ1b4WZkyHkLSY/6e0d82ae6b059696e9b678a7cc81b727/Split-Testing-Comp-edit.png?fm=webp&amp;q=40&amp;h=400 1x,https://images.ctfassets.net/inb32lme5009/89ZC0MVzZ1b4WZkyHkLSY/6e0d82ae6b059696e9b678a7cc81b727/Split-Testing-Comp-edit.png?fm=webp&amp;q=40&amp;h=800 2x" type="image/webp"/><img alt="" class="css-1ibtvxd" src="https://images.ctfassets.net/inb32lme5009/89ZC0MVzZ1b4WZkyHkLSY/6e0d82ae6b059696e9b678a7cc81b727/Split-Testing-Comp-edit.png?q=40&amp;h=400" loading="lazy"/></picture></div></div></div><div data-test-id="sdsm-content-header-and-body" class="css-ekrtm9"><div data-test-id="sdsm-content-body"><div class="css-rre4k5" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">Testing and learning can be as simple as running an ad and then running another version that’s the same except for one change.</p><p class="css-1go7wjq sdsm-p">For example, you could test an ad that features a photo of your product against a version that features a photo of a customer with the product.</p><p class="css-1go7wjq sdsm-p">Then compare the results of the two ads to see which one performed better, such as which one received more 2-Second Video Views or more <!-- -->Clicks<!-- -->. This will help you understand what your audience is more likely to respond to.</p></div></div></div></div></section></section></div></article><div class="sdsm-break sdsm-default css-1g933jp" data-testid="break-headflipped"><svg width="1440" height="96" viewBox="0 0 1440 80" fill="none" xmlns="http://www.w3.org/2000/svg" preserveAspectRatio="none" role="presentation" class="css-159t84o"><path d="M719.383 80C470.108 80 228.827 51.9727 0 0H1440C1210.8 52.1273 969.104 80 719.383 80Z" fill="#000"></path><path d="M0 96V0H1C228.5 52 469.726 79 719.44 79C969.155 79 1211 52 1439 0H1440V96H0Z" fill="#FFFC00"></path></svg></div><article class="sdsm-block sdsm-default css-1rfsqf4"><div data-testid="sdsm-block-boundary" class="sdsm-block-boundary css-1bzb5d8"><section data-test-id="sdsm-block-title" class="css-1ee3tx5"><h2 data-test-id="sdsm-block-title" class="css-z1u093"><p class="css-r44k6v">Pro Tip</p></h2></section><section data-test-id="sdsm-block-children" data-max-columns="1" class="css-l6mpse"><section data-test-id="sdsm-content" class="sdsm-content sdsm-default css-ygoydk"><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-body"><div class="css-1g4yzwg" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">Use a Split Test to get a more accurate understanding of which ad version is more effective. You can select this test during the first step in Advanced Create.</p></div></div><div data-test-id="sdsm-content-cta" class="css-1gqiud3"><div class="css-e71v5n" data-animation-id="content-cta"><a class="sdsm-button button-regular button-primary css-vixboa" href="https://ads.snapchat.com/?r=create-campaign&amp;utm_campaign=internal_referral&amp;utm_content=global_nav_link&amp;utm_medium=referral&amp;utm_source=www_snapchat_com&amp;lang=en-US" rel="noopener" target="_blank"><span class="css-6mls40">Get Started</span></a></div></div></div></div></section></section></div></article><div class="sdsm-break sdsm-default css-1g933jp" data-testid="break-straight"><div class="css-159t84o" style="background:linear-gradient( to bottom, #FFFC00 0%, #FFFC00 50%, #FFF 50%, #FFF 100% )"></div></div><article class="sdsm-block sdsm-tertiary css-1rfsqf4"><div data-testid="sdsm-block-boundary" class="sdsm-block-boundary css-s7jndp"><section data-test-id="sdsm-block-children" data-max-columns="1" class="css-l6mpse"><div data-testid="accordion" class="sdsm-accordion css-1e8bkkx"><h4 class="css-14ir1r1">Frequently Asked Questions</h4><details class="sdsm-detail-summary css-7aclij" data-state="off" style="--animation-duration:400ms"><summary role="button" tabindex="0" class="css-12uu0hs">What else can I do in Ads Manager?<svg width="16" height="16" viewBox="0 0 16 16" fill="var(--icon-color)" xmlns="http://www.w3.org/2000/svg" class="sds-icon sds-icon-chevron-down sdsm-icon css-1iogto2"><path fill-rule="evenodd" clip-rule="evenodd" d="M8.04903 8.94148L11.8176 5.17288L12.7604 6.11569L8.04903 10.8271L3.33763 6.11569L4.28044 5.17288L8.04903 8.94148Z"></path></svg></summary><section data-test-id="sdsm-content" class="sdsm-content css-ygoydk"><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-body"><div class="css-rre4k5" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">Ads Manager is a tool for creating and managing your Snapchat ads, ad sets, and campaigns, in addition to viewing their performance. See our <a href="https://businesshelp.snapchat.com/s/article/global-navigation?utm_campaign=internal_referral&amp;utm_content=global_nav_link&amp;utm_medium=referral&amp;utm_source=www_snapchat_com&amp;language=en_US" target="_blank" class="sdsm-hyperlink css-1ekngtg" rel="noopener"><u>Ads Manager overview and guide</u></a> to learn more.</p></div></div></div></div></section></details><details class="sdsm-detail-summary css-7aclij" data-state="off" style="--animation-duration:400ms"><summary role="button" tabindex="0" class="css-12uu0hs">Where can I learn more about the exploration phase?<svg width="16" height="16" viewBox="0 0 16 16" fill="var(--icon-color)" xmlns="http://www.w3.org/2000/svg" class="sds-icon sds-icon-chevron-down sdsm-icon css-1iogto2"><path fill-rule="evenodd" clip-rule="evenodd" d="M8.04903 8.94148L11.8176 5.17288L12.7604 6.11569L8.04903 10.8271L3.33763 6.11569L4.28044 5.17288L8.04903 8.94148Z"></path></svg></summary><section data-test-id="sdsm-content" class="sdsm-content css-ygoydk"><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-body"><div class="css-rre4k5" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">See our <a href="https://businesshelp.snapchat.com/s/article/exploration-phase?utm_campaign=internal_referral&amp;utm_content=global_nav_link&amp;utm_medium=referral&amp;utm_source=www_snapchat_com&amp;language=en_US" target="_blank" class="sdsm-hyperlink css-1ekngtg" rel="noopener"><u>overview of the exploration phase</u></a> to learn more about how it helps you reach the right people with your ads.</p></div></div></div></div></section></details><details class="sdsm-detail-summary css-7aclij" data-state="off" style="--animation-duration:400ms"><summary role="button" tabindex="0" class="css-12uu0hs">Where can I learn more about what the ad metrics mean?<svg width="16" height="16" viewBox="0 0 16 16" fill="var(--icon-color)" xmlns="http://www.w3.org/2000/svg" class="sds-icon sds-icon-chevron-down sdsm-icon css-1iogto2"><path fill-rule="evenodd" clip-rule="evenodd" d="M8.04903 8.94148L11.8176 5.17288L12.7604 6.11569L8.04903 10.8271L3.33763 6.11569L4.28044 5.17288L8.04903 8.94148Z"></path></svg></summary><section data-test-id="sdsm-content" class="sdsm-content css-ygoydk"><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-body"><div class="css-rre4k5" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">You can learn more about basic metrics in our <a href="https://businesshelp.snapchat.com/s/article/metrics?utm_campaign=internal_referral&amp;utm_content=global_nav_link&amp;utm_medium=referral&amp;utm_source=www_snapchat_com&amp;language=en_US" target="_blank" class="sdsm-hyperlink css-1ekngtg" rel="noopener"><u>metrics glossary</u></a>. And you can learn about metrics related to the Snap Pixel in our <a href="https://businesshelp.snapchat.com/s/article/conversion-metrics-glossary?utm_campaign=internal_referral&amp;utm_content=global_nav_link&amp;utm_medium=referral&amp;utm_source=www_snapchat_com&amp;language=en_US" target="_blank" class="sdsm-hyperlink css-1ekngtg" rel="noopener"><u>conversion metrics glossary</u></a>.</p></div></div></div></div></section></details><details class="sdsm-detail-summary css-7aclij" data-state="off" style="--animation-duration:400ms"><summary role="button" tabindex="0" class="css-12uu0hs">Where can I learn more about running a Split Test?<svg width="16" height="16" viewBox="0 0 16 16" fill="var(--icon-color)" xmlns="http://www.w3.org/2000/svg" class="sds-icon sds-icon-chevron-down sdsm-icon css-1iogto2"><path fill-rule="evenodd" clip-rule="evenodd" d="M8.04903 8.94148L11.8176 5.17288L12.7604 6.11569L8.04903 10.8271L3.33763 6.11569L4.28044 5.17288L8.04903 8.94148Z"></path></svg></summary><section data-test-id="sdsm-content" class="sdsm-content css-ygoydk"><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-body"><div class="css-rre4k5" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">See our <a href="https://businesshelp.snapchat.com/s/article/split-testing?utm_campaign=internal_referral&amp;utm_content=global_nav_link&amp;utm_medium=referral&amp;utm_source=www_snapchat_com&amp;language=en_US" target="_blank" class="sdsm-hyperlink css-1ekngtg" rel="noopener"><u>introduction to split testing</u></a> to learn more about what these tests are and how they work.</p></div></div></div></div></section></details></div></section></div></article><div class="sdsm-break sdsm-default css-1g933jp" data-testid="break-head"><svg width="1440" height="96" viewBox="0 16 1440 82" fill="none" xmlns="http://www.w3.org/2000/svg" preserveAspectRatio="none" role="presentation" class="css-159t84o"><path d="M0 0V96H1C228.5 44 469.726 17 719.44 17C969.155 17 1211 44 1439 96H1440V0H0Z" fill="#FFF"></path><path d="M719.383 16C470.108 16 228.827 44.0273 0 96H1440C1210.8 43.8727 969.104 16 719.383 16Z" fill="#000"></path></svg></div><article class="sdsm-block sdsm-secondary css-1rfsqf4"><div data-testid="sdsm-block-boundary" class="sdsm-block-boundary css-s7jndp"><section data-test-id="sdsm-block-title" class="css-1ee3tx5"><h2 data-test-id="sdsm-block-title" class="css-z1u093"><p class="css-r44k6v">Run an ad to start testing and learning on Snapchat.</p></h2></section><section data-test-id="sdsm-block-children" data-max-columns="1" class="css-l6mpse"></section><section data-test-id="sdsm-block-ctas" class="css-1t1xzd9"><a class="sdsm-button button-regular button-primary css-vixboa" href="https://ads.snapchat.com/?r=create-campaign&amp;utm_campaign=internal_referral&amp;utm_content=global_nav_link&amp;utm_medium=referral&amp;utm_source=www_snapchat_com&amp;lang=en-US" rel="noopener" target="_blank"><span class="css-6mls40">Get Started</span></a></section></div><div class="css-uhiw6h" data-testid="break-spacer"></div></article><div class="css-ce0z7n"></div><aside class="sdsm-side-overlay css-1fnhd75"><div class="css-huk6cy"><button class="css-12z3p7m" type="button"><svg width="24" height="24" viewBox="0 0 16 16" fill="var(--side-overlay-fg-color)" xmlns="http://www.w3.org/2000/svg" class="sds-icon sds-icon-cross sdsm-icon"><path fill-rule="evenodd" clip-rule="evenodd" d="M8 9.8535L11.6239 13.4774L12.8614 12.24L9.23744 8.61606L12.8614 4.99214L11.6239 3.7547L8 7.37862L4.37609 3.75471L3.13865 4.99215L6.76256 8.61606L3.13864 12.24L4.37608 13.4774L8 9.8535Z"></path></svg></button></div><dl class="css-1wlnxz6"><dt class="css-1qtf8us"></dt><dd class="css-pwycf1"></dd></dl></aside><aside class="css-1eb7t5t" data-testid="mwp-page-bottom-sticky-portal"></aside></div><div data-testid="mwp-active-traced-events" data-events="0" hidden=""></div></div></div><footer data-testid="footer-v2" class="sdsm-footer sdsm-tertiary"><article data-testid="footer-columns-desktop" class="css-qb7cdr"><div class="css-1rdjjom"><div data-testid="footer-group" class="css-6oev6m"><div class="css-4a6yba"><span>Company</span></div><ul class="css-6tw522"><li data-testid="footer-item" id="LLBpq0b1JJSkLl0d358MY" class="css-1c27x0x"><a href="https://www.snap.com/?utm_source=forbusiness_snapchat_com&amp;utm_medium=referral&amp;utm_campaign=universal_navigation&amp;utm_content=footer_item_link&amp;lang=en-US" class="css-16712q0" rel="noopener" target="_blank">Snap Inc.</a></li><li data-testid="footer-item" id="1rqgnN5j5JT5PiUJjIewtu" class="css-1c27x0x"><a 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