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<!DOCTYPE html> <html dir="ltr" lang="en" style="--total-header-height:64px;" > <head> <title data-rh="true">Brand Awareness Ads on Snapchat | Snapchat for Business</title> <meta charset="utf-8" /> <meta property="og:type" content="website" /> <meta name="twitter:card" content="summary_large_image" /> <meta http-equiv="Content-Security-Policy" content="base-uri 'self';object-src 'self';default-src 'self';media-src 'self' data: blob: https://downloads.ctfassets.net https://videos.ctfassets.net https://assets.ctfassets.net *.akamaized.net;style-src 'self' 'unsafe-inline' blob: https://ads-interfaces.sc-cdn.net https://web-platform.snap.com https://snap-design-system.storage.googleapis.com https://fonts.gstatic.com https://fonts.googleapis.com https://amp.akamaized.net https://tagmanager.google.com https://www.googletagmanager.com https://js.chilipiper.com;img-src 'self' data: https://tr.snapchat.com https://tr-shadow.snapchat.com https://sdk.bitmoji.com 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11szmjt">.szh-menu-container,.szh-menu-container{position:relative;width:0px;height:0px;}.szh-menu{margin:0;padding:0;list-style:none;box-sizing:border-box;width:-webkit-max-content;width:-moz-max-content;width:max-content;position:absolute;z-index:2020;border:1px solid rgba(0, 0, 0, 0.1);background-color:#fff;}.szh-menu:focus{outline:none;}.szh-menu--state-closed{display:none;}.szh-menu__arrow{box-sizing:border-box;width:0.75rem;height:0.75rem;background-color:#fff;border:1px solid transparent;border-left-color:rgba(0, 0, 0, 0.1);border-top-color:rgba(0, 0, 0, 0.1);position:absolute;z-index:-1;}.szh-menu__arrow--dir-left{right:-0.375rem;-webkit-transform:translateY(-50%) rotate(135deg);-moz-transform:translateY(-50%) rotate(135deg);-ms-transform:translateY(-50%) rotate(135deg);transform:translateY(-50%) rotate(135deg);}.szh-menu__arrow--dir-right{left:-0.375rem;-webkit-transform:translateY(-50%) rotate(-45deg);-moz-transform:translateY(-50%) rotate(-45deg);-ms-transform:translateY(-50%) rotate(-45deg);transform:translateY(-50%) rotate(-45deg);}.szh-menu__arrow--dir-top{bottom:-0.375rem;-webkit-transform:translateX(-50%) rotate(-135deg);-moz-transform:translateX(-50%) rotate(-135deg);-ms-transform:translateX(-50%) rotate(-135deg);transform:translateX(-50%) rotate(-135deg);}.szh-menu__arrow--dir-bottom{top:-0.375rem;-webkit-transform:translateX(-50%) rotate(45deg);-moz-transform:translateX(-50%) rotate(45deg);-ms-transform:translateX(-50%) rotate(45deg);transform:translateX(-50%) rotate(45deg);}.szh-menu__item{cursor:unset;}.szh-menu__item:focus{outline:none;}.szh-menu__item--hover{background-color:unset;}.szh-menu__item--focusable{cursor:default;background-color:inherit;}.szh-menu__item--disabled{cursor:default;color:#aaa;}.szh-menu__submenu{position:relative;}.szh-menu__group{box-sizing:border-box;}.szh-menu__radio-group{margin:0;padding:0;list-style:none;}.szh-menu__divider{height:1px;margin:0.5rem 0;background-color:rgba(0, 0, 0, 0.12);}.szh-menu-button{box-sizing:border-box;}.szh-menu{-webkit-user-select:none;-moz-user-select:none;-ms-user-select:none;user-select:none;color:#212529;border:none;border-radius:0.25rem;box-shadow:0 3px 7px rgba(0, 0, 0, 0.133),0 0.6px 2px rgba(0, 0, 0, 0.1);min-width:10rem;padding:0.5rem 0;}.szh-menu__item{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;position:relative;padding:0.375rem 1.5rem;}.szh-menu-container--itemTransition .szh-menu__item{transition-property:background-color,color;transition-duration:0.15s;transition-timing-function:ease-in-out;}.szh-menu__item--type-radio{padding-left:2.2rem;}.szh-menu__item--type-radio::before{content:'\25CB';position:absolute;left:0.8rem;top:0.55rem;font-size:0.8rem;}.szh-menu__item--type-radio.szh-menu__item--checked::before{content:'\25CF';}.szh-menu__item--type-checkbox{padding-left:2.2rem;}.szh-menu__item--type-checkbox::before{position:absolute;left:0.8rem;}.szh-menu__item--type-checkbox.szh-menu__item--checked::before{content:'\2714';}.szh-menu__submenu>.szh-menu__item{padding-right:2.5rem;}.szh-menu__submenu>.szh-menu__item::after{content:'\276F';position:absolute;right:1rem;}.szh-menu__header{color:#888;font-size:0.8em;padding:0.2rem 1.5rem;text-transform:uppercase;}*[dir='rtl'] .szh-menu--dir-right{left:-10.3rem!important;}*[dir='rtl'] .szh-menu--dir-left{left:-12rem!important;}</style><style data-emotion="marketing-web-emotion rfm3k0">.sdsm,.sdsm-default{--box-shadow-xs:0px 2px 4px 0 rgba(0, 0, 0, 0.12);--box-shadow-s:0px 4px 8px 0 rgba(0, 0, 0, 0.12);--box-shadow-m:0px 8px 16px 0 rgba(0, 0, 0, 0.12);--box-shadow-l:0px 12px 20px 0 rgba(0, 0, 0, 0.12);--box-shadow-xl:0px 16px 32px 0 rgba(0, 0, 0, 0.12);--border-radius-xs:1px;--border-radius-s:4px;--border-radius-m:8px;--border-radius-l:16px;--border-radius-xl:24px;--spacing-xxxs:2px;--spacing-xxs:4px;--spacing-xs:8px;--spacing-s:12px;--spacing-m:16px;--spacing-l:24px;--spacing-xl:32px;--spacing-xxl:40px;--spacing-xxxl:48px;--spacing-xxxxl:64px;--font-family:Graphik,Helvetica,Tahoma,Arial,sans-serif;--text-desktop-font-size:18px;--text-desktop-font-line-height:24px;--text-desktop-font-weight:400;--text-mobile-font-size:16px;--text-mobile-font-line-height:120%;--text-mobile-font-weight:400;--h1-desktop-font-size:56px;--h1-desktop-font-line-height:120%;--h1-desktop-font-weight:600;--h1-desktop-font-stretch:normal;--h1-mobile-font-size:40px;--h1-mobile-font-line-height:120%;--h1-mobile-font-weight:600;--h1-mobile-font-stretch:normal;--h2-desktop-font-size:42px;--h2-desktop-font-line-height:120%;--h2-desktop-font-weight:600;--h2-desktop-font-stretch:normal;--h2-mobile-font-size:32px;--h2-mobile-font-line-height:120%;--h2-mobile-font-weight:600;--h2-mobile-font-stretch:normal;--h3-desktop-font-size:32px;--h3-desktop-font-line-height:120%;--h3-desktop-font-weight:600;--h3-desktop-font-stretch:normal;--h3-mobile-font-size:24px;--h3-mobile-font-line-height:120%;--h3-mobile-font-weight:600;--h3-mobile-font-stretch:normal;--h4-desktop-font-size:28px;--h4-desktop-font-line-height:120%;--h4-desktop-font-weight:500;--h4-desktop-font-stretch:normal;--h4-mobile-font-size:24px;--h4-mobile-font-line-height:120%;--h4-mobile-font-weight:500;--h4-mobile-font-stretch:normal;--h5-desktop-font-size:24px;--h5-desktop-font-line-height:120%;--h5-desktop-font-weight:500;--h5-desktop-font-stretch:normal;--h5-mobile-font-size:20px;--h5-mobile-font-line-height:120%;--h5-mobile-font-weight:500;--h5-mobile-font-stretch:normal;--h6-desktop-font-size:18px;--h6-desktop-font-line-height:120%;--h6-desktop-font-weight:500;--h6-desktop-font-stretch:normal;--h6-mobile-font-size:18px;--h6-mobile-font-line-height:120%;--h6-mobile-font-weight:500;--h6-mobile-font-stretch:normal;--p1-desktop-font-size:20px;--p1-desktop-font-line-height:160%;--p1-desktop-font-weight:400;--p1-desktop-font-stretch:normal;--p1-mobile-font-size:18px;--p1-mobile-font-line-height:160%;--p1-mobile-font-weight:400;--p1-mobile-font-stretch:normal;--p2-desktop-font-size:16px;--p2-desktop-font-line-height:160%;--p2-desktop-font-weight:400;--p2-desktop-font-stretch:normal;--p2-mobile-font-size:16px;--p2-mobile-font-line-height:160%;--p2-mobile-font-weight:400;--p2-mobile-font-stretch:normal;--p3-desktop-font-size:14px;--p3-desktop-font-line-height:160%;--p3-desktop-font-weight:400;--p3-desktop-font-stretch:normal;--p3-mobile-font-size:14px;--p3-mobile-font-line-height:160%;--p3-mobile-font-weight:400;--p3-mobile-font-stretch:normal;--p4-desktop-font-size:12px;--p4-desktop-font-line-height:160%;--p4-desktop-font-weight:400;--p4-desktop-font-stretch:normal;--p4-mobile-font-size:12x;--p4-mobile-font-line-height:160%;--p4-mobile-font-weight:400;--p4-mobile-font-stretch:normal;--action-desktop-font-size:16px;--action-desktop-font-line-height:24px;--action-desktop-font-weight:500;--action-desktop-font-letter-spacing:normal;--action-mobile-font-size:16px;--action-mobile-font-line-height:120%;--action-mobile-font-weight:500;--action-mobile-font-letter-spacing:normal;--annotation-desktop-font-size:14px;--annotation-desktop-font-weight:500;--annotation-desktop-font-line-height:20px;--annotation-desktop-font-letter-spacing:-.14px;--annotation-mobile-font-size:14px;--annotation-mobile-font-weight:500;--annotation-mobile-font-line-height:20px;--annotation-mobile-font-letter-spacing:-.14px;--background-color:#FFFC00;--background-image:none;--foreground-color:#000;--action-default-color:#3A3E41;--action-hover-color:#121314;--action-active-color:#000;--action-desktop-font-text-decoration:none;--action-mobile-font-text-decoration:none;}.sdsm-secondary{--background-color:#000;--background-image:none;--foreground-color:#FFF;--action-default-color:#C7C7CC;--action-hover-color:#D4D5D6;--action-active-color:#FFF;--box-shadow-xs:0px 2px 4px 0 rgba(255, 255, 255, 0.12);--box-shadow-s:0px 4px 8px 0 rgba(255, 255, 255, 0.12);--box-shadow-m:0px 8px 16px 0 rgba(255, 255, 255, 0.12);--box-shadow-l:0px 12px 20px 0 rgba(255, 255, 255, 0.12);--box-shadow-xl:0px 16px 32px 0 rgba(255, 255, 255, 0.12);}.sdsm-tertiary{--background-color:#FFF;--background-image:none;--foreground-color:#000;--action-default-color:#3A3E41;--action-hover-color:#121314;--action-active-color:#000;--box-shadow-xs:0px 2px 4px 0 rgba(0, 0, 0, 0.12);--box-shadow-s:0px 4px 8px 0 rgba(0, 0, 0, 0.12);--box-shadow-m:0px 8px 16px 0 rgba(0, 0, 0, 0.12);--box-shadow-l:0px 12px 20px 0 rgba(0, 0, 0, 0.12);--box-shadow-xl:0px 16px 32px 0 rgba(0, 0, 0, 0.12);}.sdsm-quaternary{--background-color:#F0F1F2;--background-image:none;--foreground-color:#000;--action-default-color:#3A3E41;--action-hover-color:#121314;--action-active-color:#000;--box-shadow-xs:0px 2px 4px 0 rgba(0, 0, 0, 0.12);--box-shadow-s:0px 4px 8px 0 rgba(0, 0, 0, 0.12);--box-shadow-m:0px 8px 16px 0 rgba(0, 0, 0, 0.12);--box-shadow-l:0px 12px 20px 0 rgba(0, 0, 0, 0.12);--box-shadow-xl:0px 16px 32px 0 rgba(0, 0, 0, 0.12);}</style><style data-emotion="marketing-web-emotion 1jmf78b">.sdsm,.sdsm-default{--global-header-bg-color:#FFFC00;--global-header-fg-color:#3A3E41;--global-header-nav-screen-bg-color:#FFF;--global-header-nav-screen-fg-color:#3A3E41;--global-header-item-color:var(--action-default-color);--global-header-item-hover-color:var(--action-hover-color);--global-header-item-active-color:var(--action-active-color);--global-header-navigator-item-color:#3A3E41;--global-header-navigator-item-hover-color:#000000;--global-header-navigator-item-active-color:#000000;}.sdsm-secondary{--global-header-bg-color:#000;--global-header-fg-color:#C7C7CC;--global-header-nav-screen-bg-color:#000;--global-header-nav-screen-fg-color:#C7C7CC;--global-header-item-color:var(--action-default-color);--global-header-item-hover-color:var(--action-hover-color);--global-header-item-active-color:var(--action-active-color);--global-header-navigator-item-color:#D4D5D6;--global-header-navigator-item-hover-color:#E9EAEB;--global-header-navigator-item-active-color:#FFF;}.sdsm-tertiary,.sdsm-quaternary{--global-header-bg-color:#FFF;--global-header-fg-color:#3A3E41;--global-header-nav-screen-bg-color:#FFF;--global-header-nav-screen-fg-color:#3A3E41;--global-header-item-color:var(--action-default-color);--global-header-item-hover-color:var(--action-hover-color);--global-header-item-active-color:var(--action-active-color);--global-header-navigator-item-color:#3A3E41;--global-header-navigator-item-hover-color:#000000;--global-header-navigator-item-active-color:#000000;}</style><style data-emotion="marketing-web-emotion wydxwh">.sdsm,.sdsm-default,.sdsm-tertiary,.sdsm-quaternary{--icon-button-border-width:2px;--icon-button-fg-color:#FFF;--icon-button-bg-color:#121314;--icon-button-border-color:#FFF;--icon-button-hover-bg-color:#121314;--icon-button-hover-border-color:#FCF000;--icon-button-disabled-bg-color:#F0F1F2;--icon-button-disabled-fg-color:#858D94;--icon-button-disabled-border-color:#C7C7CC;}.sdsm-secondary{--icon-button-border-width:2px;--icon-button-fg-color:#3A3E41;--icon-button-bg-color:#FFF;--icon-button-border-color:#3A3E41;--icon-button-hover-bg-color:#FFF;--icon-button-hover-border-color:#FCF000;--icon-button-disabled-bg-color:#3A3E41;--icon-button-disabled-fg-color:#000000;--icon-button-disabled-border-color:#121314;}</style><style data-emotion="marketing-web-emotion ezk8i5">.sdsm,.sdsm-default,.sdsm-secondary,.sdsm-tertiary,.sdsm-quaternary{--icon-color:var(--foreground-color);}</style><style data-emotion="marketing-web-emotion 1xp8zcl">.sdsm,.sdsm-default,.sdsm-tertiary,.sdsm-quaternary{--logo-stroke-color:#000;--logo-fill-color:#FFF;}.sdsm-secondary{--logo-stroke-color:#FFF;--logo-fill-color:#000;}</style><style data-emotion="marketing-web-emotion xf8p1l">.sdsm,.sdsm-default{--button-primary-bg-color:#000;--button-primary-hover-bg-color:#000;--button-primary-border-color:#000;--button-primary-hover-border-color:#000;--button-primary-fg-color:#FFF;--button-secondary-bg-color:#FFF;--button-secondary-hover-bg-color:#FFF;--button-secondary-border-color:#FFF;--button-secondary-hover-border-color:#FFF;--button-secondary-fg-color:#000;--button-flat-fg-color:#000;--button-desktop-font-size:var(--action-desktop-font-size);--button-desktop-font-letter-spacing:var(--action-desktop-font-letter-spacing);--button-desktop-font-line-height:var(--action-desktop-font-line-height);--button-desktop-font-weight:var(--action-desktop-font-weight);--button-mobile-font-size:var(--action-mobile-font-size);--button-mobile-font-letter-spacing:var(--action-mobile-font-letter-spacing);--button-mobile-font-line-height:var(--action-mobile-font-line-height);--button-mobile-font-weight:var(--action-mobile-font-weight);--button-regular-padding:11px 31px;--button-compact-padding:7px 15px;--button-border-width:1px;--button-border-radius:64px;--button-hover-shadow:var(--box-shadow-xl);--button-active-shadow:var(--box-shadow-m);}.sdsm-secondary{--button-primary-bg-color:#FFFC00;--button-primary-hover-bg-color:#FFFC00;--button-primary-border-color:#FFFC00;--button-primary-hover-border-color:#FFFC00;--button-primary-fg-color:#000;--button-secondary-bg-color:#FFF;--button-secondary-hover-bg-color:#FFF;--button-secondary-border-color:#FFF;--button-secondary-hover-border-color:#FFF;--button-secondary-fg-color:#000;--button-flat-fg-color:#FFF;--button-desktop-font-size:var(--action-desktop-font-size);--button-desktop-font-letter-spacing:var(--action-desktop-font-letter-spacing);--button-desktop-font-line-height:var(--action-desktop-font-line-height);--button-desktop-font-weight:var(--action-desktop-font-weight);--button-mobile-font-size:var(--action-mobile-font-size);--button-mobile-font-letter-spacing:var(--action-mobile-font-letter-spacing);--button-mobile-font-line-height:var(--action-mobile-font-line-height);--button-mobile-font-weight:var(--action-mobile-font-weight);--button-regular-padding:11px 31px;--button-compact-padding:7px 15px;--button-border-width:1px;--button-border-radius:64px;--button-hover-shadow:var(--box-shadow-xl);--button-active-shadow:var(--box-shadow-m);}.sdsm-tertiary{--button-primary-bg-color:#FFFC00;--button-primary-hover-bg-color:#FFFC00;--button-primary-border-color:#FFFC00;--button-primary-hover-border-color:#FFFC00;--button-primary-fg-color:#000;--button-secondary-bg-color:#000;--button-secondary-hover-bg-color:#000;--button-secondary-border-color:#000;--button-secondary-hover-border-color:#000;--button-secondary-fg-color:#FFF;--button-flat-fg-color:#000;--button-desktop-font-size:var(--action-desktop-font-size);--button-desktop-font-letter-spacing:var(--action-desktop-font-letter-spacing);--button-desktop-font-line-height:var(--action-desktop-font-line-height);--button-desktop-font-weight:var(--action-desktop-font-weight);--button-mobile-font-size:var(--action-mobile-font-size);--button-mobile-font-letter-spacing:var(--action-mobile-font-letter-spacing);--button-mobile-font-line-height:var(--action-mobile-font-line-height);--button-mobile-font-weight:var(--action-mobile-font-weight);--button-regular-padding:11px 31px;--button-compact-padding:7px 15px;--button-border-width:1px;--button-border-radius:64px;--button-hover-shadow:var(--box-shadow-xl);--button-active-shadow:var(--box-shadow-m);}.sdsm-quaternary{--button-primary-bg-color:#FFFC00;--button-primary-hover-bg-color:#FFFC00;--button-primary-border-color:#FFFC00;--button-primary-hover-border-color:#FFFC00;--button-primary-fg-color:#000;--button-secondary-bg-color:#FFF;--button-secondary-hover-bg-color:#FFF;--button-secondary-border-color:#FFF;--button-secondary-hover-border-color:#FFF;--button-secondary-fg-color:#000;--button-flat-fg-color:#000;--button-desktop-font-size:var(--action-desktop-font-size);--button-desktop-font-letter-spacing:var(--action-desktop-font-letter-spacing);--button-desktop-font-line-height:var(--action-desktop-font-line-height);--button-desktop-font-weight:var(--action-desktop-font-weight);--button-mobile-font-size:var(--action-mobile-font-size);--button-mobile-font-letter-spacing:var(--action-mobile-font-letter-spacing);--button-mobile-font-line-height:var(--action-mobile-font-line-height);--button-mobile-font-weight:var(--action-mobile-font-weight);--button-regular-padding:11px 31px;--button-compact-padding:7px 15px;--button-border-width:1px;--button-border-radius:64px;--button-hover-shadow:var(--box-shadow-xl);--button-active-shadow:var(--box-shadow-m);}</style><style data-emotion="marketing-web-emotion dmsgsi">.sdsm,.sdsm-default{--footer-bg-color:#FFFC00;--footer-fg-color:var(--foreground-color);--footer-border-color:#53575B;--footer-divider-border-color:#53575B;--footer-bar-bg-color:#FFFC00;--footer-bar-fg-color:var(--foreground-color);--footer-bar-divider-border-color:#53575B;}.sdsm-secondary{--footer-bg-color:#000000;--footer-fg-color:var(--foreground-color);--footer-border-color:#53575B;--footer-divider-border-color:#53575B;--footer-bar-bg-color:#000;--footer-bar-fg-color:var(--foreground-color);--footer-bar-divider-border-color:#53575B;}.sdsm-tertiary{--footer-bg-color:#FFF;--footer-fg-color:var(--foreground-color);--footer-border-color:#C7C7CC;--footer-divider-border-color:#C7C7CC;--footer-bar-bg-color:#F0F1F2;--footer-bar-fg-color:var(--foreground-color);--footer-bar-divider-border-color:#F0F1F2;}.sdsm-quaternary{--footer-bg-color:#F0F1F2;--footer-fg-color:var(--foreground-color);--footer-border-color:#C7C7CC;--footer-divider-border-color:#C7C7CC;--footer-bar-fg-color:var(--foreground-color);--footer-bar-bg-color:#F0F1F2;--footer-bar-divider-border-color:#C7C7CC;}</style><style data-emotion="marketing-web-emotion 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href="https://businesshelp.snapchat.com/?utm_campaign=internal_referral&utm_content=global_nav_link&utm_medium=referral&utm_source=www_snapchat_com&language=en_US" rel="noopener" target="_blank">Help Center</a></li></ul></div></section></nav><aside class="css-zw7mn8" data-testid="sdsm-global-header-end-contents"><a class="sdsm-button button-compact button-secondary css-vixboa" href="https://ads.snapchat.com/?utm_campaign=internal_referral&utm_content=global_nav_link&utm_medium=referral&utm_source=www_snapchat_com&lang=en-US" rel="noopener" target="_blank"><span class="css-6mls40">Log In</span></a><a class="sdsm-button button-compact button-primary css-vixboa" href="https://ads.snapchat.com/getstarted?r=create&utm_campaign=internal_referral&utm_content=global_nav_link&utm_medium=referral&utm_source=www_snapchat_com&lang=en-US" rel="noopener" target="_blank"><span class="css-6mls40">Get Started</span></a><aside class="css-r44k6v" data-testid="mwp-header-portal"></aside></aside></div></header></div><div data-testid="mwp-slug" class="css-puhxlh"><div data-testid="page" class="sdsm-tertiary mwp-page css-1ntv7on" dir="ltr" data-test-feature="false" style="--page-sticky-height:0px"><div data-test-id="sdsm-page" class="sdsm-page sdsm-tertiary css-1kb4d0b"><nav class="sdsm-sub-navigation sdsm-quaternary css-pfvbb1"><div class="css-1crndr1"><ul class="css-1hknrd4"><li class="css-5c367w"><a class="css-c4rfjr" target="_self" href="/advertising/objectives/awareness?utm_campaign=internal_referral&utm_content=global_nav_link&utm_medium=referral&utm_source=www_snapchat_com#how-to-prepare">How to Prepare</a></li><li class="css-5c367w"><a class="css-mby608" target="_self" href="/advertising/objectives/awareness?utm_campaign=internal_referral&utm_content=global_nav_link&utm_medium=referral&utm_source=www_snapchat_com#your-ad-plan">Your Ad Plan</a></li><li class="css-5c367w"><a class="css-mby608" target="_self" href="/advertising/objectives/awareness?utm_campaign=internal_referral&utm_content=global_nav_link&utm_medium=referral&utm_source=www_snapchat_com#pro-tip">Pro Tip</a></li><li class="css-5c367w"><a class="css-mby608" target="_self" href="/advertising/objectives/awareness?utm_campaign=internal_referral&utm_content=global_nav_link&utm_medium=referral&utm_source=www_snapchat_com#faq">FAQ</a></li></ul></div></nav><section class="sdsm-hero sdsm-quaternary css-1cvylhh" data-curtain="false"><div data-test-id="sdsm-hero-block-content" class="sdsm-block-boundary css-1eqpycp"><div data-test-id="sdsm-hero-text" class="css-c7z6tp"><div class="css-sh0xsq"><h1 class="css-wtjh7z"><p class="css-r44k6v">How to Build Brand Awareness With Snapchat</p></h1></div><div class="css-4dq2f6"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">Brand awareness is important because it helps you get the word out about your business so potential customers keep it in mind. This guide will show you how to optimize ad performance, drive traffic to your website, and create more awareness among young people on Snapchat.</p></div></div><div class="css-1gusfxn"><a class="sdsm-button button-regular button-primary css-vixboa" href="https://ads.snapchat.com/getstarted?r=create&utm_campaign=internal_referral&utm_content=global_nav_link&utm_medium=referral&utm_source=www_snapchat_com&lang=en-US" rel="noopener" target="_blank"><span class="css-6mls40">Get Started</span></a></div></div><aside data-test-id="sdsm-hero-media" class="css-1f4fv36"><div class="sdsm-media-wrapper" data-testid="no-device-wrapper"><video class="video sdsm-media css-3sghoh" autoplay="" loop="" muted="" playsinline="" preload="auto" crossorigin="anonymous"><source src="https://videos.ctfassets.net/inb32lme5009/2Fcjd9qKY9U72pklRashAF/35fbdf9ad54d08d8c8689ea8d6a54522/awareness-hero_1.mp4" type="video/mp4"/></video></div></aside></div></section><div class="sdsm-break sdsm-default css-1g933jp" data-testid="break-skirt2"><svg width="1440" height="96" viewBox="0 23 1440 74" fill="none" xmlns="http://www.w3.org/2000/svg" preserveAspectRatio="none" role="presentation" class="css-159t84o"><path d="m0 0v68.9c36.61-9.2 77.66-17.6 124.24-24.74 186.4-28.54 307.39-13.77 404.55-1.53 41.35 6.13 84.69 9.78 129.18 10.87 76-0.59 152.99-6.71 228.44-18.16 58.45-8.07 104.48-13.96 144.95-7.75 14.85 2.55 28.07 6.61 38.89 11.94s19.03 11.82 24.13 19.09c3.89 6.62 11.02 12.48 20.83 17.15 9.77 2.58 21.07 3.81 32.86 3.58 10.9-0.11 23.03-0.41 36.02-0.7 47.34-1.22 158.46 2.61 197.59 7.05 30.03 3.3984 50.44 8.2328 57.32 10.3h1v-96h-1440z" fill="#F0F1F2"></path><path d="m1184.1 77.65c-12.99 0.29-25.12 0.59-36.02 0.7-11.79 0.23-23.09-1-32.86-3.58-9.81-4.67-16.94-10.53-20.83-17.15-5.1-7.27-13.31-13.76-24.13-19.09s-24.04-9.39-38.89-11.94c-40.47-6.21-86.5-0.32-144.95 7.75-75.45 11.45-152.44 17.57-228.44 18.16-44.49-1.09-87.83-4.74-129.18-10.87-97.16-12.24-218.15-27.01-404.55 1.53-46.58 7.14-87.63 15.54-124.24 24.74v28.1h1440s-19.18-6.87-58.32-11.3c-39.13-4.44-150.25-8.27-197.59-7.05z" fill="#FFF"></path></svg></div><article id="how-to-prepare" class="sdsm-block sdsm-tertiary css-1rfsqf4"><div data-testid="sdsm-block-boundary" class="sdsm-block-boundary css-s7jndp"><section data-test-id="sdsm-block-title" class="css-1ee3tx5"><h2 data-test-id="sdsm-block-title" class="css-z1u093"><p class="css-r44k6v">Prepare for Success</p></h2><div data-test-id="sdsm-block-subtitle" class="css-1onqkmt"><p class="css-r44k6v">Follow these steps to get the best results:</p></div></section><section data-test-id="sdsm-block-children" data-max-columns="1" class="css-l6mpse"><section data-test-id="sdsm-content" class="sdsm-content css-1o3p3mh"><div data-test-id="sdsm-content-media-container"><div data-test-id="sdsm-content-media" data-animation-id="content-media"><div class="sdsm-media-wrapper" data-testid="no-device-wrapper"><video class="video sdsm-media css-1ksni1h" autoplay="" loop="" muted="" playsinline="" preload="auto" aria-describedby="" crossorigin="anonymous"><source src="https://videos.ctfassets.net/inb32lme5009/9sE4lgGaMEqKPEf4wTX9N/be514b9a5949795a0f1d09c8a82f8e31/awareness-ad.mp4" type="video/mp4"/></video></div></div></div><div data-test-id="sdsm-content-header-and-body" class="css-ekrtm9"><div data-test-id="sdsm-content-header" class="css-kgx5cq"><h3 class="css-1gjh0sr" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v">1. Create at Least 1 Video to Use in Your Ads</p></h3></div><div data-test-id="sdsm-content-body"><div class="css-1g8v6r8" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p"><a target="_self" class="sdsm-hyperlink css-1ekngtg" href="/advertising/ad-formats/single-image-or-video-ads?utm_campaign=internal_referral&utm_content=global_nav_link&utm_medium=referral&utm_source=www_snapchat_com"><u>Video</u></a> is a powerful method for connecting with your target audience to help your ad get the results you want: more awareness for your business.</p><ul class="css-1j4b859 sdsm-ul"><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p"><b>Keep it short:</b> 3-5 seconds should be enough to get your message across.</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p"><b>Focus on one key message: </b>Add text to your video that tells people what you want them to do, such as “Click to learn more!”</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p"><b>Keep it authentic:</b> Film with your phone and talk directly to the camera.</p></div></li></ul><p class="css-1go7wjq sdsm-p"></p></div></div></div></div></section><section data-test-id="sdsm-content" class="sdsm-content css-1rbe4w6"><div data-test-id="sdsm-content-media-container" class="css-1t8l21d"><div data-test-id="sdsm-content-media" data-animation-id="content-media"><div class="sdsm-media-wrapper" data-testid="no-device-wrapper"><picture class="sdsm-media"><source srcSet="https://images.ctfassets.net/inb32lme5009/2KJQCrwhF2ChQMVKLU18XI/d555b10499457c4e50c78203b38ae6d7/awareness-pixel.png?fm=webp&q=40&h=400 1x,https://images.ctfassets.net/inb32lme5009/2KJQCrwhF2ChQMVKLU18XI/d555b10499457c4e50c78203b38ae6d7/awareness-pixel.png?fm=webp&q=40&h=800 2x" type="image/webp"/><img alt="Screenshot of the first step in installing the Snap Pixel" class="css-1ibtvxd" src="https://images.ctfassets.net/inb32lme5009/2KJQCrwhF2ChQMVKLU18XI/d555b10499457c4e50c78203b38ae6d7/awareness-pixel.png?q=40&h=400" loading="lazy"/></picture></div></div></div><div data-test-id="sdsm-content-header-and-body" class="css-ekrtm9"><div data-test-id="sdsm-content-header" class="css-kgx5cq"><h3 class="css-1gjh0sr" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v">2. Set up Your Snap Pixel and Create a Pixel Custom Audience</p></h3></div><div data-test-id="sdsm-content-body"><div class="css-1g8v6r8" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">The<b> Snap Pixel</b> lets you see how many Snapchat users take action on your website — such as viewing a web page or making a purchase — after clicking on your ad. A <b>Pixel Custom Audience</b> uses the information generated by the Snap Pixel to find people who are more likely to take the action you want.</p><ul class="css-1j4b859 sdsm-ul"><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p"><a href="https://businesshelp.snapchat.com/s/article/pixel-website-install?utm_campaign=internal_referral&utm_content=global_nav_link&utm_medium=referral&utm_source=www_snapchat_com&language=en_US" target="_blank" class="sdsm-hyperlink css-1ekngtg" rel="noopener"><u>Refer to this guide</u></a> or <a target="_self" class="sdsm-hyperlink css-1ekngtg" href="/tutorial/how-to-create-a-snap-pixel?utm_campaign=internal_referral&utm_content=global_nav_link&utm_medium=referral&utm_source=www_snapchat_com"><u>watch this video</u></a> to learn more about setting up and using the Snap Pixel.</p></div></li><li><div class="css-1wp78br sdsm-li"><p class="css-1go7wjq sdsm-p">Note: When you create your <b>Pixel Custom Audience</b>, choose the <b>Pages Viewed</b> optimization.</p></div></li></ul><p class="css-1go7wjq sdsm-p"></p></div></div></div></div></section></section></div></article><div class="sdsm-break sdsm-default css-1g933jp" data-testid="break-straight"><div class="css-159t84o" style="background:linear-gradient( to bottom, #FFF 0%, #FFF 50%, #F0F1F2 50%, #F0F1F2 100% )"></div></div><article class="sdsm-block sdsm-quaternary css-1rfsqf4"><div data-testid="sdsm-block-boundary" class="sdsm-block-boundary css-1bzb5d8"><section data-test-id="sdsm-block-title" class="css-1ee3tx5"><h2 data-test-id="sdsm-block-title" class="css-z1u093"><p class="css-r44k6v">Build Awareness</p></h2></section><section data-test-id="sdsm-block-children" data-max-columns="1" class="css-l6mpse"><section data-test-id="sdsm-content" class="sdsm-content sdsm-quaternary css-ygoydk"><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-header" class="css-feszgd"><div class="css-zfjdhh" data-test-id="sdsm-content-subtitle" data-animation-id="content-subtitle"><p class="css-r44k6v">First Ad</p></div></div><div data-test-id="sdsm-content-body"><div class="css-1uk9dng" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">Your first ad sends people to your website to learn more about your business and generates Snap Pixel activity. This helps our ad system learn who on Snapchat is more likely to click on your ad.</p></div></div></div></div></section></section></div></article><article id="your-ad-plan" class="sdsm-block sdsm-quaternary css-1rfsqf4"><div data-testid="sdsm-block-boundary" class="sdsm-block-boundary css-s7jndp"><section data-test-id="sdsm-block-children" data-max-columns="3" class="css-1ow22b4"><section data-test-id="sdsm-content" class="sdsm-content sdsm-tertiary css-5t6o8d"><div data-test-id="sdsm-content-media-container"><div data-test-id="sdsm-content-media" data-animation-id="content-media"><div class="sdsm-media-wrapper" data-testid="no-device-wrapper"><picture class="sdsm-media"><source srcSet="https://images.ctfassets.net/inb32lme5009/2WP1Z4VXTUSjHyNmiBrrxa/c69bf4529e05cadb176da017684eb169/awareness-icon1.png?fm=webp&q=40&h=400" type="image/webp"/><img alt="" class="strict-height css-1ibtvxd" src="https://images.ctfassets.net/inb32lme5009/2WP1Z4VXTUSjHyNmiBrrxa/c69bf4529e05cadb176da017684eb169/awareness-icon1.png?q=40&h=400" loading="lazy"/></picture></div></div></div><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-header" class="css-63dt3f"><h3 class="css-1evh7ka" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v"><b></b></p></h3><div class="css-zfjdhh" data-test-id="sdsm-content-subtitle" data-animation-id="content-subtitle"><p class="css-r44k6v"><b>Objective</b></p></div></div><div data-test-id="sdsm-content-body"><div class="css-1o23kpr" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">Choose the <b>Drive Traffic to Website </b>objective with the <b>Click</b> goal.</p></div></div></div></div></section><section data-test-id="sdsm-content" class="sdsm-content sdsm-tertiary css-5t6o8d"><div data-test-id="sdsm-content-media-container"><div data-test-id="sdsm-content-media" data-animation-id="content-media"><div class="sdsm-media-wrapper" data-testid="no-device-wrapper"><picture class="sdsm-media"><source srcSet="https://images.ctfassets.net/inb32lme5009/2Qq6uPOzHmjaLBpIxorFtV/5131ed2f8c6d0d4c4436c68a321c9e36/awareness-icon2.png?fm=webp&q=40&h=400" type="image/webp"/><img alt="" class="css-1ibtvxd" src="https://images.ctfassets.net/inb32lme5009/2Qq6uPOzHmjaLBpIxorFtV/5131ed2f8c6d0d4c4436c68a321c9e36/awareness-icon2.png?q=40&h=400" loading="lazy"/></picture></div></div></div><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-header" class="css-63dt3f"><h3 class="css-1evh7ka" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v"><b></b></p></h3><div class="css-zfjdhh" data-test-id="sdsm-content-subtitle" data-animation-id="content-subtitle"><p class="css-r44k6v"><b>Audience</b></p></div></div><div data-test-id="sdsm-content-body"><div class="css-1o23kpr" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">Choose age range and gender. Keep the <b>Expand audience automatically</b> option checked.</p></div></div></div></div></section><section data-test-id="sdsm-content" class="sdsm-content sdsm-tertiary css-5t6o8d"><div data-test-id="sdsm-content-media-container"><div data-test-id="sdsm-content-media" data-animation-id="content-media"><div class="sdsm-media-wrapper" data-testid="no-device-wrapper"><picture class="sdsm-media"><source srcSet="https://images.ctfassets.net/inb32lme5009/1fGlqygLmVaPr2JZVr3guj/7b2ed17c333cbe8197fcaa8fd5ec5701/awareness-icon3.png?fm=webp&q=40&h=400" type="image/webp"/><img alt="" class="css-1ibtvxd" src="https://images.ctfassets.net/inb32lme5009/1fGlqygLmVaPr2JZVr3guj/7b2ed17c333cbe8197fcaa8fd5ec5701/awareness-icon3.png?q=40&h=400" loading="lazy"/></picture></div></div></div><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-header" class="css-63dt3f"><h3 class="css-1evh7ka" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v"><b></b></p></h3><div class="css-zfjdhh" data-test-id="sdsm-content-subtitle" data-animation-id="content-subtitle"><p class="css-r44k6v"><b>Budget & Duration</b></p></div></div><div data-test-id="sdsm-content-body"><div class="css-1o23kpr" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">Budget at least $30 a day. Run the ad for at least 15 days so the exploration phase can do its job.</p></div></div></div></div></section></section></div></article><article class="sdsm-block sdsm-quaternary css-1rfsqf4"><div data-testid="sdsm-block-boundary" class="sdsm-block-boundary css-1bzb5d8"><section data-test-id="sdsm-block-children" data-max-columns="1" class="css-l6mpse"><section data-test-id="sdsm-content" class="sdsm-content sdsm-quaternary css-ygoydk"><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-header" class="css-feszgd"><div class="css-zfjdhh" data-test-id="sdsm-content-subtitle" data-animation-id="content-subtitle"><p class="css-r44k6v">Second Ad</p></div></div><div data-test-id="sdsm-content-body"><div class="css-1uk9dng" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">Your second ad uses that Pixel activity to create more awareness of your business by finding new likely website visitors. This helps optimize your ad’s performance.</p></div></div></div></div></section></section></div></article><article class="sdsm-block sdsm-quaternary css-1rfsqf4"><div data-testid="sdsm-block-boundary" class="sdsm-block-boundary css-s7jndp"><section data-test-id="sdsm-block-children" data-max-columns="3" class="css-1ow22b4"><section data-test-id="sdsm-content" class="sdsm-content sdsm-tertiary css-5t6o8d"><div data-test-id="sdsm-content-media-container"><div data-test-id="sdsm-content-media" data-animation-id="content-media"><div class="sdsm-media-wrapper" data-testid="no-device-wrapper"><picture class="sdsm-media"><source srcSet="https://images.ctfassets.net/inb32lme5009/2WP1Z4VXTUSjHyNmiBrrxa/c69bf4529e05cadb176da017684eb169/awareness-icon1.png?fm=webp&q=40&h=400" type="image/webp"/><img alt="" class="strict-height css-1ibtvxd" src="https://images.ctfassets.net/inb32lme5009/2WP1Z4VXTUSjHyNmiBrrxa/c69bf4529e05cadb176da017684eb169/awareness-icon1.png?q=40&h=400" loading="lazy"/></picture></div></div></div><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-header" class="css-63dt3f"><h3 class="css-1evh7ka" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v"><b></b></p></h3><div class="css-zfjdhh" data-test-id="sdsm-content-subtitle" data-animation-id="content-subtitle"><p class="css-r44k6v"><b>Objective</b></p></div></div><div data-test-id="sdsm-content-body"><div class="css-1o23kpr" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">Choose the <b>Website Conversions</b> objective with the <b>Page View</b> goal.</p></div></div></div></div></section><section data-test-id="sdsm-content" class="sdsm-content sdsm-tertiary css-5t6o8d"><div data-test-id="sdsm-content-media-container"><div data-test-id="sdsm-content-media" data-animation-id="content-media"><div class="sdsm-media-wrapper" data-testid="no-device-wrapper"><picture class="sdsm-media"><source srcSet="https://images.ctfassets.net/inb32lme5009/2Qq6uPOzHmjaLBpIxorFtV/5131ed2f8c6d0d4c4436c68a321c9e36/awareness-icon2.png?fm=webp&q=40&h=400" type="image/webp"/><img alt="" class="css-1ibtvxd" src="https://images.ctfassets.net/inb32lme5009/2Qq6uPOzHmjaLBpIxorFtV/5131ed2f8c6d0d4c4436c68a321c9e36/awareness-icon2.png?q=40&h=400" loading="lazy"/></picture></div></div></div><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-header" class="css-63dt3f"><h3 class="css-1evh7ka" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v"><b></b></p></h3><div class="css-zfjdhh" data-test-id="sdsm-content-subtitle" data-animation-id="content-subtitle"><p class="css-r44k6v"><b>Audience</b></p></div></div><div data-test-id="sdsm-content-body"><div class="css-1o23kpr" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">Select the <b>Pixel Custom Audience</b> you created. Keep the <b>Expand audience automatically</b> option checked.</p></div></div></div></div></section><section data-test-id="sdsm-content" class="sdsm-content sdsm-tertiary css-5t6o8d"><div data-test-id="sdsm-content-media-container"><div data-test-id="sdsm-content-media" data-animation-id="content-media"><div class="sdsm-media-wrapper" data-testid="no-device-wrapper"><picture class="sdsm-media"><source srcSet="https://images.ctfassets.net/inb32lme5009/1fGlqygLmVaPr2JZVr3guj/7b2ed17c333cbe8197fcaa8fd5ec5701/awareness-icon3.png?fm=webp&q=40&h=400" type="image/webp"/><img alt="" class="css-1ibtvxd" src="https://images.ctfassets.net/inb32lme5009/1fGlqygLmVaPr2JZVr3guj/7b2ed17c333cbe8197fcaa8fd5ec5701/awareness-icon3.png?q=40&h=400" loading="lazy"/></picture></div></div></div><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-header" class="css-63dt3f"><h3 class="css-1evh7ka" data-test-id="sdsm-content-title" data-animation-id="content-title"><p class="css-r44k6v"><b></b></p></h3><div class="css-zfjdhh" data-test-id="sdsm-content-subtitle" data-animation-id="content-subtitle"><p class="css-r44k6v"><b>Budget & Duration</b></p></div></div><div data-test-id="sdsm-content-body"><div class="css-1o23kpr" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">Budget at least $30 a day. Run the ad for at least 15 days so the exploration phase can continue to do its job.</p></div></div></div></div></section></section></div></article><div class="sdsm-break sdsm-default css-1g933jp" data-testid="break-skirt"><svg width="1440" height="96" viewBox="0 0 1440 82" fill="none" xmlns="http://www.w3.org/2000/svg" preserveAspectRatio="none" role="presentation" class="css-159t84o"><path d="M314.31 47.5299C510.98 36.2699 546.9 80.1799 818.11 81.2999C935 82.0499 1223.03 67.04 1440 1V0H0V54.2899C27.99 55.7899 117.64 58.7899 314.31 47.5399V47.5299Z" fill="#F0F1F2"></path><path d="M818.11 80.31C546.9 79.18 510.98 35.28 314.31 46.54C117.64 57.8 27.99 54.8 0 53.29V96H1440V0C1223.03 66.04 935 81.05 818.11 80.3V80.31Z" fill="#FFFC00"></path></svg></div><article id="pro-tip" class="sdsm-block sdsm-default css-1rfsqf4"><div data-testid="sdsm-block-boundary" class="sdsm-block-boundary css-1bzb5d8"><section data-test-id="sdsm-block-title" class="css-1ee3tx5"><h2 data-test-id="sdsm-block-title" class="css-z1u093"><p class="css-r44k6v">Pro Tip</p></h2><div data-test-id="sdsm-block-subtitle" class="css-1onqkmt"><p class="css-r44k6v">Find new customers who are similar to your current ones.</p></div></section><section data-test-id="sdsm-block-children" data-max-columns="1" class="css-l6mpse"><section data-test-id="sdsm-content" class="sdsm-content sdsm-default css-ygoydk"><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-body"><div class="css-1g4yzwg" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">When you run additional ads, <a href="https://businesshelp.snapchat.com/s/article/create-lookalike-audience?utm_campaign=internal_referral&utm_content=global_nav_link&utm_medium=referral&utm_source=www_snapchat_com&language=en_US" target="_blank" class="sdsm-hyperlink css-1ekngtg" rel="noopener"><u>create a Lookalike Audience</u></a> to help you find new customers similar to the people who have visited your site.</p></div></div></div></div></section></section></div></article><div class="sdsm-break sdsm-default css-1g933jp" data-testid="break-straight"><div class="css-159t84o" style="background:linear-gradient( to bottom, #FFFC00 0%, #FFFC00 50%, #FFF 50%, #FFF 100% )"></div></div><article id="faq" class="sdsm-block sdsm-tertiary css-1rfsqf4"><div data-testid="sdsm-block-boundary" class="sdsm-block-boundary css-s7jndp"><section data-test-id="sdsm-block-title" class="css-1ee3tx5"><h2 data-test-id="sdsm-block-title" class="css-z1u093"><p class="css-r44k6v">Frequently Asked Questions</p></h2></section><section data-test-id="sdsm-block-children" data-max-columns="1" class="css-l6mpse"><div data-testid="accordion" class="sdsm-accordion css-1e8bkkx"><details class="sdsm-detail-summary css-7aclij" data-state="off" style="--animation-duration:400ms"><summary role="button" tabindex="0" class="css-12uu0hs">What is brand awareness and why is it important?<svg width="16" height="16" viewBox="0 0 16 16" fill="var(--icon-color)" xmlns="http://www.w3.org/2000/svg" class="sds-icon sds-icon-chevron-down sdsm-icon css-1iogto2"><path fill-rule="evenodd" clip-rule="evenodd" d="M8.04903 8.94148L11.8176 5.17288L12.7604 6.11569L8.04903 10.8271L3.33763 6.11569L4.28044 5.17288L8.04903 8.94148Z"></path></svg></summary><section data-test-id="sdsm-content" class="sdsm-content css-ygoydk"><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-body"><div class="css-rre4k5" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">Brand awareness is all about increasing exposure for your business by letting people know it exists and what it offers. Done properly, brand awareness not only familiarizes customers with your company’s name, location, products, and services, but succeeds in getting them to remember your brand when they’re considering purchases.</p></div></div></div></div></section></details><details class="sdsm-detail-summary css-7aclij" data-state="off" style="--animation-duration:400ms"><summary role="button" tabindex="0" class="css-12uu0hs">What’s an example of a successful brand awareness campaign?<svg width="16" height="16" viewBox="0 0 16 16" fill="var(--icon-color)" xmlns="http://www.w3.org/2000/svg" class="sds-icon sds-icon-chevron-down sdsm-icon css-1iogto2"><path fill-rule="evenodd" clip-rule="evenodd" d="M8.04903 8.94148L11.8176 5.17288L12.7604 6.11569L8.04903 10.8271L3.33763 6.11569L4.28044 5.17288L8.04903 8.94148Z"></path></svg></summary><section data-test-id="sdsm-content" class="sdsm-content css-ygoydk"><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-body"><div class="css-rre4k5" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p"><a target="_self" class="sdsm-hyperlink css-1ekngtg" href="/inspiration/blissy?utm_campaign=internal_referral&utm_content=global_nav_link&utm_medium=referral&utm_source=www_snapchat_com"><u>Blissy</u></a>, a small business offering sleep and bedding products, learned that their flagship pillowcase was frequently gifted to young people. They turned to Snapchat Ads to create awareness within that demographic, increasing sales and word-of-mouth exposure.</p><p class="css-1go7wjq sdsm-p">“Snapchat has been the best platform for us in terms of brand reach. With Snapchat, we get 5 times the impressions for the same marketing budget.”</p><p class="css-1go7wjq sdsm-p">- Vahe Haroutounian, Blissy Co-Founder</p></div></div></div></div></section></details><details class="sdsm-detail-summary css-7aclij" data-state="off" style="--animation-duration:400ms"><summary role="button" tabindex="0" class="css-12uu0hs">How do I know if my brand awareness ads are working?<svg width="16" height="16" viewBox="0 0 16 16" fill="var(--icon-color)" xmlns="http://www.w3.org/2000/svg" class="sds-icon sds-icon-chevron-down sdsm-icon css-1iogto2"><path fill-rule="evenodd" clip-rule="evenodd" d="M8.04903 8.94148L11.8176 5.17288L12.7604 6.11569L8.04903 10.8271L3.33763 6.11569L4.28044 5.17288L8.04903 8.94148Z"></path></svg></summary><section data-test-id="sdsm-content" class="sdsm-content css-ygoydk"><div data-test-id="sdsm-content-header-and-body" class="css-1bwj8xn"><div data-test-id="sdsm-content-body"><div class="css-rre4k5" data-test-id="sdsm-content-body-content" data-animation-id="content-body"><div data-test-id="mwp-rich-text" class="css-is8b0c"><p class="css-1go7wjq sdsm-p">For your first ad, check the number of Clicks, which will tell you how many times people clicked on your ad or tapped the CTA to view the attachment below.<br/></p><p class="css-1go7wjq sdsm-p">For your second ad, view the number of Clicks and the number of Page Views in Events Manager, which will indicate how many times your website page was viewed.</p></div></div></div></div></section></details></div></section></div></article><div class="sdsm-break sdsm-default css-1g933jp" data-testid="break-headflipped"><svg width="1440" height="96" viewBox="0 0 1440 80" fill="none" xmlns="http://www.w3.org/2000/svg" preserveAspectRatio="none" role="presentation" class="css-159t84o"><path d="M719.383 80C470.108 80 228.827 51.9727 0 0H1440C1210.8 52.1273 969.104 80 719.383 80Z" fill="#FFF"></path><path d="M0 96V0H1C228.5 52 469.726 79 719.44 79C969.155 79 1211 52 1439 0H1440V96H0Z" fill="#FFFC00"></path></svg></div><article class="sdsm-block sdsm-default css-1rfsqf4"><div data-testid="sdsm-block-boundary" class="sdsm-block-boundary css-s7jndp"><section data-test-id="sdsm-block-title" class="css-1ee3tx5"><h2 data-test-id="sdsm-block-title" class="css-z1u093"><p class="css-r44k6v">Introduce Your Business with Brand Awareness Ads on Snapchat</p></h2></section><section data-test-id="sdsm-block-children" data-max-columns="1" class="css-l6mpse"></section><section data-test-id="sdsm-block-ctas" class="css-1t1xzd9"><a class="sdsm-button button-regular button-primary css-vixboa" href="https://ads.snapchat.com/getstarted?r=create&utm_campaign=internal_referral&utm_content=global_nav_link&utm_medium=referral&utm_source=www_snapchat_com&lang=en-US" rel="noopener" target="_blank"><span class="css-6mls40">Get Started</span></a></section></div><div class="css-uhiw6h" data-testid="break-spacer"></div></article><div 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