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<!DOCTYPE html><html lang="en-GB"><head><title>Shopify Segmentation - Shopify UK</title><meta charSet="utf-8"/><meta name="viewport" content="width=device-width,initial-scale=1"/><meta name="description" content="Understand your customers better by grouping them into unique segments and sending them personalized emails with Shopify's customer segmentation tool."/><meta property="fb:pages" content="20409006880"/><meta property="fb:app_id" content="847460188612391"/><meta property="og:type" content="website"/><meta property="og:site_name" content="Shopify"/><meta property="og:title" content="Shopify Segmentation"/><meta property="og:description" content="Understand your customers better by grouping them into unique segments and sending them personalized emails with Shopify's customer segmentation tool."/><meta property="og:image" content="https://cdn.shopify.com/b/shopify-brochure2-assets/2005cb07e34fad05b717edf5b659e7a7.webp"/><meta property="twitter:image" 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pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/sell"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell your products<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Sell online or in person</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/checkout"><div class="text-base font-medium"><span class="inline-block arrow-animation">Check out customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">World-class checkout</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/online"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell online<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Grow your business online</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/channels"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell across channels<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Reach millions of shoppers and boost sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/pos"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell in person<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Point of Sale (POS)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/markets"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell globally<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">International sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/plus/solutions/b2b-ecommerce"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell wholesale & direct<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business-to-business (B2B)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/payments"><div class="text-base font-medium"><span class="inline-block arrow-animation">Accept online payments<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Set up forms of payment</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Market" class="font-bold text-t7 inline-block">Market</span></div><ul class="pb-2" aria-labelledby="subNavItem-Market"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Market your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Reach & retain customers</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/facebook-instagram"><div class="text-base font-medium"><span class="inline-block arrow-animation">Market across social<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Social media integrations</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/email-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Nurture customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/segmentation"><div class="text-base font-medium"><span class="inline-block arrow-animation">Know your audience<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Gain customer insights</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-Manage" class="font-bold text-t7 inline-block">Manage</span></div><ul class="pb-2" aria-labelledby="subNavItem-Manage"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/manage"><div class="text-base font-medium"><span class="inline-block arrow-animation">Manage your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Track sales, orders & analytics</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/analytics"><div class="text-base font-medium"><span class="inline-block arrow-animation">Measure your performance<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Analytics and Reporting</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/shipping"><div class="text-base font-medium"><span class="inline-block arrow-animation">Ship orders faster<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Shipping</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/orders"><div class="text-base font-medium"><span class="inline-block arrow-animation">Manage your stock & orders<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Inventory & order management</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/capital"><div class="text-base font-medium"><span class="inline-block arrow-animation">Secure business funding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Capital</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="transparent_light"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="External source: Shopify Developers . Build with Shopify's powerful APIs"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify Developers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build with Shopify's powerful APIs</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/uk/plus"><div class="text-base font-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">A commerce solution for growing digital brands</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/uk/products"><div class="text-base font-medium"><span class="inline-block arrow-animation">All Products<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Explore all Shopify products & features</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/uk/pricing">Pricing</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Resources-toggle-open" aria-controls="ResourcesDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">Resources</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="ResourcesDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-Help and support" class="font-bold text-t7 inline-block">Help and support</span></div><ul class="pb-2" aria-labelledby="subNavItem-Help and support"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/en/" aria-label="External source: Help and support . Get 24/7 support"><div class="text-base font-medium"><span class="inline-block arrow-animation">Help and support<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Get 24/7 support</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/blog/topics/guides"><div class="text-base font-medium"><span class="inline-block arrow-animation">How-to guides<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Read in-depth business guides</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/blog"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify blog<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business strategy tips</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Popular topics" class="font-bold text-t7 inline-block">Popular topics</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-Popular topics"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/blog/what-is-shopify"><div class="text-base font-medium"><span class="inline-block arrow-animation">What is Shopify?<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">How our commerce platform works</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/editions"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify Editions<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">New, innovative Shopify products</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/blog/topics/founder-stories"><div class="text-base font-medium"><span class="inline-block arrow-animation">Founder stories<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from successful merchants</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/blog/how-to-build-a-brand"><div class="text-base font-medium"><span class="inline-block arrow-animation">Branding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build your brand from scratch</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/blog/marketing-plan"><div class="text-base font-medium"><span class="inline-block arrow-animation">Marketing<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build a marketing plan</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/blog/ecommerce-seo-beginners-guide"><div class="text-base font-medium"><span class="inline-block arrow-animation">Ecommerce SEO<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Improve your search ranking</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/blog/topics/social-media-optimization"><div class="text-base font-medium"><span class="inline-block arrow-animation">Social media strategy<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Turn social into sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/blog/how-to-scale-small-business"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business growth<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Scale your business</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-Essential tools" class="font-bold text-t7 inline-block">Essential tools</span></div><ul class="pb-2" aria-labelledby="subNavItem-Essential tools"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools/logo-maker"><div class="text-base font-medium"><span class="inline-block arrow-animation">Logo maker<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="External source: Stock photography ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Stock photography<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/blog/business-plan-template"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business plan template<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/" aria-label="External source: Link in bio tool ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Link in bio tool<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/uk/tools/qr-code-generator"><div class="text-base font-medium"><span class="inline-block arrow-animation">QR code generator<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/uk/enterprise">Enterprise</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="What’s new-toggle-open" aria-controls="What’s newDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">What’s new</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="What’s newDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 pt-8 -translate-y-[30px]" data-background="transparent_light"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="41" 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id="paint2_linear_41_662" x1="16.5981" y1="18.96" x2="37.4853" y2="40.2112" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#32386C"></stop></linearGradient><linearGradient id="paint3_linear_41_662" x1="27.4622" y1="16.9104" x2="21.7852" y2="22.9621" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient></defs></svg></header><main role="main" id="main" tabindex="-1" class="focus-visible:outline-none with-text-wrap-balance"><section class="grid gap-y-2xl grid-cols-full text-section-light-text relative pt-hero-top pb-3xl md:pb-0 bg-white" data-section-name="hero" data-component-name="hero" data-viewable-component="true" data-mode="light" id="hero"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-xl"><div class="col-span-4 xs:col-span-4 md:col-span-6 col-start-1 flex flex-col pt-3xl sm:col-span-6 my-auto md:py-3xl gap-y-md"><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h1 class="richtext text-t1">Know your audience to grow it</h1><p class="richtext text-body-lg pt-md">Discover powerful insights about your customers by creating unique segments, then reach out with personalized campaigns to drive sales.</p></div><div data-component-name="heading-button-group" class="flex flex-col gap-md" data-mode="light"><div><div data-component-name="button-group" data-mode="light"><div class="flex gap-y-sm flex-wrap gap-x-sm justify-start"><a href="https://admin.shopify.com/customers/segments" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline md:px-button-lg-px md:py-button-lg-py md:text-button-lg-size border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled" data-component-name="build-segments-top-button" data-mode="light" target="">Build segments</a></div></div><p class="richtext text-body-sm pt-sm text-left text-black">Don’t have a Shopify store? Get started with a <a href="https://accounts.shopify.com/store-create?language=en&locale=en-GB&signup_page=https%3A%2F%2Fwww.shopify.com%2Fuk%2Fsegmentation&signup_types[]=paid_trial_experience" data-component-name="start-free-trial">3-day free trial</a>.</p></div></div></div><div class="col-span-4 xs:col-span-4 md:col-span-5 xs:col-start-1 md:col-start-8 flex flex-col gap-y-xl my-auto sm:col-start-1 sm:col-span-8 md:py-3xl"></div></div></section><section class="grid gap-y-2xl grid-cols-full pb-2xl bg-section-dark-bg text-section-dark-text pt-2xl" data-section-name="own-your-customer-data" data-component-name="own-your-customer-data" data-viewable-component="true" data-mode="dark" id="own-your-customer-data"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl" data-component-name="section-header"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-10 lg:col-span-8 xl:col-span-8 col-start-1"><div class="text-left text-section-dark-text" data-mode="dark" data-component-name="heading-group"><h2 class="richtext text-t2">Own your customer data</h2><p class="richtext text-body-lg pt-sm">Understand your data better and act on it for free from the same secure platform you use to run your business.</p></div></div></div><div class="grid grid-cols-1 gap-x-gutter gap-y-gutter sm:grid-cols-2 lg:grid-cols-3 container" data-component-name="card-grid"><div data-component-name="card" class="rounded-2xl ring-white/20 border-white p-lg ring-1" data-mode="dark"><div data-component-name="card-icon"></div><div><div class="text-left text-section-dark-text" data-mode="dark" data-component-name="heading-group"><h2 class="richtext text-t5">Endless possibilities</h2><p class="richtext text-body-base pt-sm">With an unlimited number of customers and a growing collection of templates, there's no end to how you can group your customers.</p></div></div></div><div data-component-name="card" class="rounded-2xl ring-white/20 border-white p-lg ring-1" data-mode="dark"><div data-component-name="card-icon"></div><div><div class="text-left text-section-dark-text" data-mode="dark" data-component-name="heading-group"><h2 class="richtext text-t5">Dynamically updated</h2><p class="richtext text-body-base pt-sm">Segments automatically update as you add new customers and as their information changes over time.</p></div></div></div><div data-component-name="card" class="rounded-2xl ring-white/20 border-white p-lg ring-1" data-mode="dark"><div data-component-name="card-icon"></div><div><div class="text-left text-section-dark-text" data-mode="dark" data-component-name="heading-group"><h2 class="richtext text-t5">Inspire trust</h2><p class="richtext text-body-base pt-sm">Strengthen customer relationships with built-in tools to capture marketing consent and comply with privacy regulations such as GDPR and CCPA.</p></div></div></div></div></section><section class="grid gap-y-2xl grid-cols-full pb-2xl bg-section-light-bg text-section-light-text pt-2xl" data-section-name="put-segments-to-work" data-component-name="put-segments-to-work" data-viewable-component="true" data-mode="light" id="put-segments-to-work"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl" data-component-name="section-header"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-10 lg:col-span-8 xl:col-span-8 col-start-1"><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t2">Put segments to work</h2></div></div></div><div class="grid" data-mode="light"><div class="container relative md:aspect-video"><div><div class="w-full shrink-0 transition-opacity duration-500 ease-linear opacity-0 absolute flex gap-y-0 top-0 aspect-video"><div class="relative h-full w-full [&_[data-handle="playPauseNotifier"]]:!hidden [&_[data-handle="playPauseLoading"]]:!hidden [&_[data-handle="bigPlayButton"]]:!hidden" role="group" data-component-name="wistia-video" data-component-extra-video-id="jt3ocgpu99"><div><button aria-label="Play video" aria-disabled="false" data-component-name="interface-button" data-mode="light" class="rounded-full duration-150 transition-colors focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline w-16 h-16 md:w-24 md:h-24 disabled:bg-shade-30 bg-black text-white hover:bg-shade-70 active:bg-shade-50 absolute z-10 top-1/2 left-1/2 -translate-x-1/2 -translate-y-1/2 hidden" tabindex="0"><div class="relative mx-auto w-9 h-9" style="width:48px;height:48px"><div class="absolute ease-out inset-0 transition-transform duration-200 scale-0"><svg viewBox="0 0 24 24" aria-hidden="true"><path d="M8 4V20" stroke="currentColor" stroke-width="2" stroke-linecap="round"></path><path d="M16 4V20" stroke="currentColor" stroke-width="2" stroke-linecap="round"></path></svg></div><div class="absolute ease-out inset-0 transition-transform duration-200 scale-1 delay-200"><svg viewBox="0 0 24 24" aria-hidden="true"><path fill-rule="evenodd" clip-rule="evenodd" d="M22 12.0003C22 12.4529 21.7547 12.8707 21.3533 13.1021L8.02 20.8161C7.808 20.9383 7.57067 21 7.33333 21C7.10667 21 6.88 20.9447 6.676 20.8329C6.25867 20.604 6 20.1772 6 19.7143V4.28627C6 3.82343 6.25867 3.39659 6.676 3.16774C7.09333 2.9376 7.608 2.94532 8.02 3.18445L21.3533 10.8985C21.7547 11.1299 22 11.5477 22 12.0003Z" fill="currentColor"></path></svg></div></div></button></div><div class="w-full h-full aspect-video" role="region"><div class="h-full w-full"><div id="jt3ocgpu99" class="wistia-video-player-embed wistia_embed wmode=transparent h-full w-full relative z-[1] chromatic-ignore"></div><div class="w-full h-full inset-0 absolute z-[1] transition-opacity duration-300 opacity-100 pointer-events-none"><img alt="" aria-hidden="true" class="h-full w-full object-cover" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/8be6964f9882176074f3ae44ace8486f.webp" loading="lazy"/></div></div></div></div><div class="md:hidden grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12"><div class="grid col-span-4 sm:col-span-6 md:col-span-12 gap-y-xl"><div class="flex flex-wrap gap-x-4 gap-y-6"><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 before:bg-[#000] before:transition-none group-hover/card:bg-[#E86008] group-hover/card:before:bg-[#E86008] [&+div]:group-hover/card:opacity-60"></div><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 before:bg-[#000] before:transition-none group-hover/card:bg-[#E86008] group-hover/card:before:bg-[#E86008] [&+div]:group-hover/card:opacity-60"></div><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 before:bg-[#000] before:transition-none group-hover/card:bg-[#E86008] group-hover/card:before:bg-[#E86008] [&+div]:group-hover/card:opacity-60"></div></div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t6">Send personalized emails that drive purchases</h2></div></div></div></div></div><div><div class="w-full shrink-0 transition-opacity duration-500 ease-linear opacity-0 absolute flex gap-y-0 top-0 aspect-video"><div class="relative h-full w-full [&_[data-handle="playPauseNotifier"]]:!hidden [&_[data-handle="playPauseLoading"]]:!hidden [&_[data-handle="bigPlayButton"]]:!hidden" role="group" data-component-name="wistia-video" data-component-extra-video-id="whd2df0uc5"><div><button aria-label="Play video" aria-disabled="false" data-component-name="interface-button" data-mode="light" class="rounded-full duration-150 transition-colors focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline w-16 h-16 md:w-24 md:h-24 disabled:bg-shade-30 bg-black text-white hover:bg-shade-70 active:bg-shade-50 absolute z-10 top-1/2 left-1/2 -translate-x-1/2 -translate-y-1/2 hidden" tabindex="0"><div class="relative mx-auto w-9 h-9" style="width:48px;height:48px"><div class="absolute ease-out inset-0 transition-transform duration-200 scale-0"><svg viewBox="0 0 24 24" aria-hidden="true"><path d="M8 4V20" stroke="currentColor" stroke-width="2" stroke-linecap="round"></path><path d="M16 4V20" stroke="currentColor" stroke-width="2" stroke-linecap="round"></path></svg></div><div class="absolute ease-out inset-0 transition-transform duration-200 scale-1 delay-200"><svg viewBox="0 0 24 24" aria-hidden="true"><path fill-rule="evenodd" clip-rule="evenodd" d="M22 12.0003C22 12.4529 21.7547 12.8707 21.3533 13.1021L8.02 20.8161C7.808 20.9383 7.57067 21 7.33333 21C7.10667 21 6.88 20.9447 6.676 20.8329C6.25867 20.604 6 20.1772 6 19.7143V4.28627C6 3.82343 6.25867 3.39659 6.676 3.16774C7.09333 2.9376 7.608 2.94532 8.02 3.18445L21.3533 10.8985C21.7547 11.1299 22 11.5477 22 12.0003Z" fill="currentColor"></path></svg></div></div></button></div><div class="w-full h-full aspect-video" role="region"><div class="h-full w-full"><div id="whd2df0uc5" class="wistia-video-player-embed wistia_embed wmode=transparent h-full w-full relative z-[1] chromatic-ignore"></div><div class="w-full h-full inset-0 absolute z-[1] transition-opacity duration-300 opacity-100 pointer-events-none"><img alt="" aria-hidden="true" class="h-full w-full object-cover" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/9640daa19e3479bc8b155111af1ce643.webp" loading="lazy"/></div></div></div></div><div class="md:hidden grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12"><div class="grid col-span-4 sm:col-span-6 md:col-span-12 gap-y-xl"><div class="flex flex-wrap gap-x-4 gap-y-6"><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 before:bg-[#000] before:transition-none group-hover/card:bg-[#E86008] group-hover/card:before:bg-[#E86008] [&+div]:group-hover/card:opacity-60"></div><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 before:bg-[#000] before:transition-none group-hover/card:bg-[#E86008] group-hover/card:before:bg-[#E86008] [&+div]:group-hover/card:opacity-60"></div><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 before:bg-[#000] before:transition-none group-hover/card:bg-[#E86008] group-hover/card:before:bg-[#E86008] [&+div]:group-hover/card:opacity-60"></div></div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t6">Target high-value customers with discounts</h2></div></div></div></div></div><div><div class="w-full shrink-0 transition-opacity duration-500 ease-linear opacity-0 absolute flex gap-y-0 top-0 aspect-video"><div class="relative h-full w-full [&_[data-handle="playPauseNotifier"]]:!hidden [&_[data-handle="playPauseLoading"]]:!hidden [&_[data-handle="bigPlayButton"]]:!hidden" role="group" data-component-name="wistia-video" data-component-extra-video-id="1kip6b0w5q"><div><button aria-label="Play video" aria-disabled="false" data-component-name="interface-button" data-mode="light" class="rounded-full duration-150 transition-colors focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline w-16 h-16 md:w-24 md:h-24 disabled:bg-shade-30 bg-black text-white hover:bg-shade-70 active:bg-shade-50 absolute z-10 top-1/2 left-1/2 -translate-x-1/2 -translate-y-1/2 hidden" tabindex="0"><div class="relative mx-auto w-9 h-9" style="width:48px;height:48px"><div class="absolute ease-out inset-0 transition-transform duration-200 scale-0"><svg viewBox="0 0 24 24" aria-hidden="true"><path d="M8 4V20" stroke="currentColor" stroke-width="2" stroke-linecap="round"></path><path d="M16 4V20" stroke="currentColor" stroke-width="2" stroke-linecap="round"></path></svg></div><div class="absolute ease-out inset-0 transition-transform duration-200 scale-1 delay-200"><svg viewBox="0 0 24 24" aria-hidden="true"><path fill-rule="evenodd" clip-rule="evenodd" d="M22 12.0003C22 12.4529 21.7547 12.8707 21.3533 13.1021L8.02 20.8161C7.808 20.9383 7.57067 21 7.33333 21C7.10667 21 6.88 20.9447 6.676 20.8329C6.25867 20.604 6 20.1772 6 19.7143V4.28627C6 3.82343 6.25867 3.39659 6.676 3.16774C7.09333 2.9376 7.608 2.94532 8.02 3.18445L21.3533 10.8985C21.7547 11.1299 22 11.5477 22 12.0003Z" fill="currentColor"></path></svg></div></div></button></div><div class="w-full h-full aspect-video" role="region"><div class="h-full w-full"><div id="1kip6b0w5q" class="wistia-video-player-embed wistia_embed wmode=transparent h-full w-full relative z-[1] chromatic-ignore"></div><div class="w-full h-full inset-0 absolute z-[1] transition-opacity duration-300 opacity-100 pointer-events-none"><img alt="" aria-hidden="true" class="h-full w-full object-cover" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/e7881599145c8091771e2d5e15782543.webp" loading="lazy"/></div></div></div></div><div class="md:hidden grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12"><div class="grid col-span-4 sm:col-span-6 md:col-span-12 gap-y-xl"><div class="flex flex-wrap gap-x-4 gap-y-6"><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 before:bg-[#000] before:transition-none group-hover/card:bg-[#E86008] group-hover/card:before:bg-[#E86008] [&+div]:group-hover/card:opacity-60"></div><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 before:bg-[#000] before:transition-none group-hover/card:bg-[#E86008] group-hover/card:before:bg-[#E86008] [&+div]:group-hover/card:opacity-60"></div><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 before:bg-[#000] before:transition-none group-hover/card:bg-[#E86008] group-hover/card:before:bg-[#E86008] [&+div]:group-hover/card:opacity-60"></div></div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t6">Streamline your marketing using segments in your automations</h2></div></div></div></div></div></div><div class="hidden md:grid container items-start grid-cols-3 gap-x-gutter md:pt-xl"><div class="grid gap-y-md"><div class="group/card grid gap-y-xl cursor-pointer items-start"><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:origin-left before:ease-linear before:scale-x-0 bg-black/20 before:duration-100 before:bg-[#000] before:transition-none group-hover/card:bg-[#E86008] group-hover/card:before:bg-[#E86008] [&+div]:group-hover/card:opacity-60"></div><div class="grid gap-y-md group-hover/card:opacity-100 duration-[250ms] opacity-60"><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Send personalized emails that drive purchases</h2></div></div></div></div><div class="grid gap-y-md"><div class="group/card grid gap-y-xl cursor-pointer items-start"><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:origin-left before:ease-linear before:scale-x-0 bg-black/20 before:duration-100 before:bg-[#000] before:transition-none group-hover/card:bg-[#E86008] group-hover/card:before:bg-[#E86008] [&+div]:group-hover/card:opacity-60"></div><div class="grid gap-y-md group-hover/card:opacity-100 duration-[250ms] opacity-60"><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Target high-value customers with discounts</h2></div></div></div></div><div class="grid gap-y-md"><div class="group/card grid gap-y-xl cursor-pointer items-start"><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:origin-left before:ease-linear before:scale-x-0 bg-black/20 before:duration-100 before:bg-[#000] before:transition-none group-hover/card:bg-[#E86008] group-hover/card:before:bg-[#E86008] [&+div]:group-hover/card:opacity-60"></div><div class="grid gap-y-md group-hover/card:opacity-100 duration-[250ms] opacity-60"><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Streamline your marketing using segments in your automations</h2></div></div></div></div></div></div></section><section class="grid gap-y-2xl grid-cols-full pb-2xl text-section-light-text pt-2xl bg-shade-05" data-section-name="testimonial" data-component-name="testimonial" data-viewable-component="true" data-mode="light" id="testimonial"><div class="flex relative w-full overflow-x-clip sm:px-margin xl:px-auto-xl text-black" data-mode="light" data-component-name="testimonials" role="region" aria-roledescription="carousel" aria-label="Testimonials" id="testimonials-container"><div class="absolute bottom-0 flex items-center space-x-3 md:space-x-4 mt-md z-20 left-[calc(var(--margin)+.75rem)] md:left-margin xl:left-[calc((100%-1420px)/2)]" role="group" aria-label="Navigate testimonials"><button disabled="" aria-label="Previous Testimonial" aria-disabled="true" data-component-name="interface-button" data-mode="light" class="rounded-full duration-150 transition-colors focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline w-11 h-11 disabled:bg-shade-30 bg-black text-white hover:bg-shade-70 active:bg-shade-50" tabindex="0"></button><button aria-label="Play Testimonial" aria-disabled="false" data-component-name="interface-button" data-mode="light" class="rounded-full duration-150 transition-colors focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline w-11 h-11 disabled:bg-shade-30 bg-black text-white hover:bg-shade-70 active:bg-shade-50" tabindex="0"><div class="relative mx-auto w-6 h-6" style="width:24px;height:24px"><div class="absolute ease-out inset-0 transition-transform duration-200 scale-0"><svg viewBox="0 0 24 24" aria-hidden="true"><path d="M8 4V20" stroke="currentColor" stroke-width="2" stroke-linecap="round"></path><path d="M16 4V20" stroke="currentColor" stroke-width="2" stroke-linecap="round"></path></svg></div><div class="absolute ease-out inset-0 transition-transform duration-200 scale-1 delay-200"><svg viewBox="0 0 24 24" aria-hidden="true"><path fill-rule="evenodd" clip-rule="evenodd" d="M22 12.0003C22 12.4529 21.7547 12.8707 21.3533 13.1021L8.02 20.8161C7.808 20.9383 7.57067 21 7.33333 21C7.10667 21 6.88 20.9447 6.676 20.8329C6.25867 20.604 6 20.1772 6 19.7143V4.28627C6 3.82343 6.25867 3.39659 6.676 3.16774C7.09333 2.9376 7.608 2.94532 8.02 3.18445L21.3533 10.8985C21.7547 11.1299 22 11.5477 22 12.0003Z" fill="currentColor"></path></svg></div></div></button><button aria-label="Next Testimonial" aria-disabled="false" data-component-name="interface-button" data-mode="light" class="rounded-full duration-150 transition-colors focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline w-11 h-11 disabled:bg-shade-30 bg-black text-white hover:bg-shade-70 active:bg-shade-50" tabindex="0"></button></div><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-xl text-black max-md:grid-rows-[min-content_auto] shrink-0 !mx-0 !w-full max-sm:px-[var(--margin)] z-10" data-component-name="testimonial" aria-hidden="false" aria-label="1 of 2" style="transform:translateX(0%)" role="group" aria-roledescription="slide"><div class="col-span-4 xs:col-span-4 sm:col-span-6 md:col-span-4 xs:col-start-1 md:col-start-8 order-1 md:order-2"><picture class="flex justify-center aspect-square snap-center md:m-auto w-[calc(100%-16px)] sm:w-full transition-[transform,opacity] duration-[450ms] ease-in-out opacity-100"><img alt="The sleek Airsign vacuum cleaner sits in a well-lit living room on red carpet, leaning against wood cabinets." class="rounded-lg object-contain" loading="eager" src="https://cdn.shopify.com/b/shopify-brochure2-assets/ce9542d2ece70250fd348bc7f15218ab.webp"/></picture></div><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-6 col-start-1 relative flex flex-col ml-3 md:ml-0 order-2 md:order-1 z-10"><blockquote tabindex="0" class="flex flex-col h-full top-0 z-0 opacity-1 delay-[350ms] after:relative after:w-full after:h-11 after:mt-md after:pointer-events-none transition-opacity duration-[350ms] ease-linear"><p class="grow before:content-[open-quote] before:absolute before:-translate-x-full after:content-[close-quote] text-[24px] leading-[32px] md:text-[28px] md:leading-[36px] lg:text-[32px] lg:leading-[40px]">We identified the segment in Shopify, created a discount, communicated with them in a way that was very personalized, and we saw about 30% of those people convert.</p><footer class="flex flex-col gap-y-xs mt-lg text-body-base delay-500 opacity-100 transition-opacity duration-500 ease-linear"><p class="text-t6">Airsign</p><cite class="text-body-sm not-italic"><strong>Alex Dashefsky</strong> — Co-founder, Airsign</cite><a data-component-name="airsign-case-study" data-mode="light" class="group font-bold focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out text-link-light focus:text-link-light-focus hover:text-link-light-hover active:text-link-light-active disabled:text-link-light-disabled text-base md:text-lg -tracking-ff-tighter link no-underline" style="widows:2" tabindex="0" text="Read Airsign's full story" href="/uk/blog/segmentation-airsign"><span class="inline underline hover:no-underline">Read Airsign's full story</span><span class="inline whitespace-nowrap"> </span></a></footer></blockquote></div></div><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-xl text-black max-md:grid-rows-[min-content_auto] shrink-0 !mx-0 !w-full max-sm:px-[var(--margin)]" data-component-name="testimonial" aria-hidden="true" aria-label="2 of 2" style="transform:translateX(-100%)" role="group" aria-roledescription="slide"><div class="col-span-4 xs:col-span-4 sm:col-span-6 md:col-span-4 xs:col-start-1 md:col-start-8 order-1 md:order-2"><picture class="flex justify-center aspect-square snap-center md:m-auto w-[calc(100%-16px)] sm:w-full transition-[transform,opacity] duration-[450ms] ease-in-out opacity-30 translate-x-[calc(100%+var(--gutter))]"><img alt="Two cream-colored rope hangers lay on a white textured fabric with a draped piece of apparel covering them." class="rounded-lg object-contain" loading="eager" src="https://cdn.shopify.com/b/shopify-brochure2-assets/d6ea04fb696d5e4611e6e683380a714a.webp"/></picture></div><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-6 col-start-1 relative flex flex-col ml-3 md:ml-0 order-2 md:order-1 z-10"><blockquote tabindex="-1" class="flex flex-col h-full top-0 z-0 opacity-0 pointer-events-none after:relative after:w-full after:h-11 after:mt-md after:pointer-events-none transition-opacity duration-[350ms] ease-linear"><p class="grow before:content-[open-quote] before:absolute before:-translate-x-full after:content-[close-quote] text-[24px] leading-[32px] md:text-[28px] md:leading-[36px] lg:text-[32px] lg:leading-[40px]">I see a huge advantage in having all my customers together in one platform…whatever is there actually works and the trust factor for that working is really high.</p><footer class="flex flex-col gap-y-xs mt-lg text-body-base delay-[250ms] opacity-0 transition-opacity duration-500 ease-linear"><p class="text-t6">Peppermint Products</p><cite class="text-body-sm not-italic"><strong>Roman Luyken</strong> — Owner, Peppermint Products</cite><a data-component-name="peppermint-products-case-study" data-mode="light" class="group font-bold focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out text-link-light focus:text-link-light-focus hover:text-link-light-hover active:text-link-light-active disabled:text-link-light-disabled text-base md:text-lg -tracking-ff-tighter link no-underline" style="widows:2" tabindex="-1" text="Read Peppermint Products’ full story" href="/uk/blog/segmentation-peppermint-case-study"><span class="inline underline hover:no-underline">Read Peppermint Products’ full story</span><span class="inline whitespace-nowrap"> </span></a></footer></blockquote></div></div></div></section><div class="relative section-gradient-lavender"><section class="grid gap-y-2xl grid-cols-full text-section-light-text pt-2xl bg-transparent pb-0" data-section-name="start-segmenting-faster" data-component-name="side-by-side-list" data-viewable-component="true" data-mode="light" id="start-segmenting-faster"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl" data-component-name="section-header"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-10 lg:col-span-8 xl:col-span-8 col-start-1"><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t2">Start segmenting faster</h2><p class="richtext text-body-lg pt-sm">Create segments in just two clicks with easy-to-use templates. Explore our growing collection, and discover new ways to think about your customers.</p></div></div></div><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-xl" data-component-name="side-by-side"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-6 col-start-1 flex flex-col gap-y-xl"><picture data-component-name="image"><img alt="The editor from the customer segments section in the Shopify Admin displays templates for different segments such as engage high-value customer and convert subscribers to first-time customers. Different faces appear in circles around the editor, demonstrating the variety of people each segment represents." class="mx-auto" src="https://cdn.shopify.com/b/shopify-brochure2-assets/40955cb41fbb47953bd418d5037fa5a0.webp"/></picture></div><div class="col-span-4 xs:col-span-4 md:col-span-5 xs:col-start-1 sm:col-start-1 md:col-start-8 flex flex-col gap-y-xl sm:col-span-6"><div class="grid gap-y-xl mt-4 md:mt-0" mode="light"><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0 flex flex-col sm:flex-row gap-x-lg gap-y-4 sm:gap-y-0" data-mode="light"><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Connect with high-value customers</h2><p class="richtext text-body-base pt-sm">Make a discount to offer groups who are likely to spend more, further increasing their customer lifetime value.</p></div></div></div><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0 flex flex-col sm:flex-row gap-x-lg gap-y-4 sm:gap-y-0" data-mode="light"><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Reconnect with repeat buyers</h2><p class="richtext text-body-base pt-sm">Send email campaigns to customers who used to be highly engaged, so they discover something new and buy again.</p></div></div></div><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0 flex flex-col sm:flex-row gap-x-lg gap-y-4 sm:gap-y-0" data-mode="light"><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Convert abandoned checkouts</h2><p class="richtext text-body-base pt-sm">Automate interactions for customers who saved items in a cart and didn't check out to remind them to buy.</p></div><div class="leading-[0] mt-md"><a data-component-name="try-templates-link" data-mode="light" class="group font-bold focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out text-link-light focus:text-link-light-focus hover:text-link-light-hover active:text-link-light-active disabled:text-link-light-disabled text-base tracking-ff-tighter link no-underline" style="widows:2" aria-label="External source: Try templates" text="Try templates" href="https://admin.shopify.com/customers/segments/new?templates=true"><span class="inline underline hover:no-underline">Try templates</span><span class="inline whitespace-nowrap"> </span></a></div></div></div></div></div></div></section><section class="grid gap-y-2xl grid-cols-full pb-2xl text-section-light-text pt-2xl bg-transparent" data-section-name="engage-right-customer" data-component-name="side-by-side-list" data-viewable-component="true" data-mode="light" id="engage-right-customer"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl" data-component-name="section-header"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-10 lg:col-span-8 xl:col-span-8 col-start-1"><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t2">Engage exactly the right customer</h2><p class="richtext text-body-lg pt-sm">Build segments as targeted as your marketing plans with filters based on your customers’ demographic and behavioral data.</p></div></div></div><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-xl" data-component-name="side-by-side"><div class="col-span-4 xs:col-span-4 md:col-span-6 col-start-1 flex flex-col gap-y-xl sm:col-span-6"><div class="grid gap-y-xl mt-4 md:mt-0" mode="light"><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0 flex flex-col sm:flex-row gap-x-lg gap-y-4 sm:gap-y-0" data-mode="light"><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Add custom attributes</h2><p class="richtext text-body-base pt-sm">Group by the unique metafield data that you added to your customer profiles.</p></div></div></div><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0 flex flex-col sm:flex-row gap-x-lg gap-y-4 sm:gap-y-0" data-mode="light"><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Learn from customers’ behavior</h2><p class="richtext text-body-base pt-sm">Sort by actions related to your emails like if subscribers received an email, opened it, clicked, or marked it as spam.</p></div></div></div><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0 flex flex-col sm:flex-row gap-x-lg gap-y-4 sm:gap-y-0" data-mode="light"><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Target specific locations</h2><p class="richtext text-body-base pt-sm">Segment by customers in a specific country, state or province, or general location.</p></div></div></div><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0 flex flex-col sm:flex-row gap-x-lg gap-y-4 sm:gap-y-0" data-mode="light"><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Find out who's buying what</h2><p class="richtext text-body-base pt-sm">Filter by purchasing behavior to understand which customers bought a specific product.</p></div></div></div></div></div><div class="col-span-4 xs:col-span-4 sm:col-span-6 md:col-span-5 xs:col-start-1 sm:col-start-1 md:col-start-8 flex flex-col gap-y-xl order-first md:order-last"><picture data-component-name="image"><img alt="The customer segments section in the Shopify Admin displays filters for different segments such as location, number of orders, email subscription status, and product purchased. A merchant who's African American, wearing a yellow shirt, and typing on a laptop is shown working efficiently." class="mx-auto" src="https://cdn.shopify.com/b/shopify-brochure2-assets/8f30a0bb0b1a66c82c7c3ad446795f34.png"/></picture></div></div></section></div><section class="grid gap-y-2xl grid-cols-full pb-4xl bg-section-light-bg text-section-light-text pt-2xl" data-section-name="resources" data-component-name="resources" data-viewable-component="true" data-mode="light" id="resources"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl" data-component-name="section-header"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-10 lg:col-span-8 xl:col-span-8 xs:col-start-1 sm:col-start-1 md:col-start-2 lg:col-start-3 xl:col-start-3"><div class="text-center text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t2">Resources to segment more strategically</h2></div></div></div><div class="grid grid-cols-1 gap-x-gutter gap-y-gutter sm:grid-cols-2 lg:grid-cols-3 container" data-component-name="card-grid"><div data-component-name="card" class="rounded-2xl ring-black/20 border-black p-lg ring-1" data-mode="light"><div data-component-name="card-icon"></div><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Blog</h2><p class="richtext text-body-base pt-sm">Read the latest segmentation tips and tricks.</p></div><div class="leading-[0] mt-md"><a data-component-name="read-blog-link" data-mode="light" class="group font-bold focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out text-link-light focus:text-link-light-focus hover:text-link-light-hover active:text-link-light-active disabled:text-link-light-disabled text-base tracking-ff-tighter link no-underline" style="widows:2" text="Read the blog" href="/uk/blog/customer-segmentation"><span class="inline underline hover:no-underline">Read the blog</span><span class="inline whitespace-nowrap"> </span></a></div></div></div><div data-component-name="card" class="rounded-2xl ring-black/20 border-black p-lg ring-1" data-mode="light"><div data-component-name="card-icon"></div><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Help center</h2><p class="richtext text-body-base pt-sm">Learn more about customer segmentation in Shopify.</p></div><div class="leading-[0] mt-md"><a data-component-name="help-center-link" data-mode="light" class="group font-bold focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out text-link-light focus:text-link-light-focus hover:text-link-light-hover active:text-link-light-active disabled:text-link-light-disabled text-base tracking-ff-tighter link no-underline" style="widows:2" aria-label="External source: Visit the Help Center" text="Visit the Help Center" href="https://help.shopify.com/en/manual/customers/customer-segmentation"><span class="inline underline hover:no-underline">Visit the Help Center</span><span class="inline whitespace-nowrap"> </span></a></div></div></div><div data-component-name="card" class="rounded-2xl ring-black/20 border-black p-lg ring-1" data-mode="light"><div data-component-name="card-icon"></div><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Video tutorials</h2><p class="richtext text-body-base pt-sm">Watch a segmentation tutorial to get started.</p></div><div class="leading-[0] mt-md"><a data-component-name="visit-shopify-learn-link" data-mode="light" class="group font-bold focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out text-link-light focus:text-link-light-focus hover:text-link-light-hover active:text-link-light-active disabled:text-link-light-disabled text-base tracking-ff-tighter link no-underline" style="widows:2" aria-label="External source: Visit Shopify Learn" text="Visit Shopify Learn" href="https://www.shopify.com/learn/search?query=customer%2Bsegmentation"><span class="inline underline hover:no-underline">Visit Shopify Learn</span><span class="inline whitespace-nowrap"> </span></a></div></div></div></div></section><section class="grid gap-y-2xl grid-cols-full pb-2xl bg-section-light-bg text-section-light-text pt-2xl conversion-background" data-section-name="bottom-conversion" data-component-name="bottom-conversion" data-viewable-component="true" data-mode="light" id="bottom-conversion"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl" data-component-name="conversion"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-10 lg:col-span-8 xl:col-span-8 xs:col-start-1 sm:col-start-1 md:col-start-2 lg:col-start-3 xl:col-start-3"><div class="text-center text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t2">Make your data work harder and your marketing smarter with customer segmentation.</h2></div><div data-component-name="button-group" class="mt-md" data-mode="light"><div class="flex gap-y-sm flex-wrap gap-x-sm justify-center"><a href="https://admin.shopify.com/customers/segments" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline md:px-button-lg-px md:py-button-lg-py md:text-button-lg-size border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled" data-component-name="build-segments-bottom-button" data-mode="light" target="">Build segments</a></div></div></div></div></section></main><footer class="relative flex flex-col font-shopifysans bg-black text-white" data-component-name="footer" data-viewable-component="true"><section class="container flex flex-col gap-16 py-16 my-0 sm:justify-start 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Current: United Kingdom"><span class="inline-flex items-center"><svg viewBox="0 0 45 45" aria-hidden="true" focusable="false" class="mr-1 h-4 w-4 fill-white"><path d="M22.5 2A20.5 20.5 0 1 0 43 22.5 20.52 20.52 0 0 0 22.5 2zm-4.23 28.79A33.67 33.67 0 0 0 22 31a34.54 34.54 0 0 0 4.76-.33 30.45 30.45 0 0 1-4.26 9 30.41 30.41 0 0 1-4.23-8.88zM22 28a29.86 29.86 0 0 1-4.47-.34A31 31 0 0 1 17 22a29.87 29.87 0 0 1 .36-4.64A30.13 30.13 0 0 1 22 17a31 31 0 0 1 5.66.53A29.85 29.85 0 0 1 28 22a31 31 0 0 1-.5 5.5 31 31 0 0 1-5.5.5zm-7.64-1a25.22 25.22 0 0 1-9.15-4.5 24.89 24.89 0 0 1 9-4.48A33.56 33.56 0 0 0 14 22a34.61 34.61 0 0 0 .36 5zM22.5 5.21a25.25 25.25 0 0 1 4.5 9.15 34.61 34.61 0 0 0-5-.36 33.58 33.58 0 0 0-4 .24 25.24 25.24 0 0 1 4.5-9.03zm8.29 13.06a30.41 30.41 0 0 1 8.89 4.23 30.46 30.46 0 0 1-9 4.26A34.54 34.54 0 0 0 31 22a33.67 33.67 0 0 0-.21-3.73zm8.82.59A33.75 33.75 0 0 0 30.26 15a29.2 29.2 0 0 0-3.89-9.56 17.54 17.54 0 0 1 13.24 13.42zm-21-13.41a29.16 29.16 0 0 0-3.85 9.35 29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="break-keep">United Kingdom</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="ml-2 h-3 w-3 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="w-128 absolute bottom-[calc(100%+5em)] z-50 rounded-lg leading-8 bg-black text-white shadow-soft-dark-2xl inset-x-0" id="regionSelector" data-component-name="region-selector" style="display:none"><ul class="columns-2 px-5 py-8 md:px-14 md:py-10" data-component-name="region-nav" id="region-nav"><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/uk/segmentation" data-component-name="en-0" aria-current="true">United Kingdom<svg viewBox="0 0 10 8" fill="none" aria-hidden="true" focusable="false" class="ml-2 w-3"><path d="M0.75 4.75L3 7.25L9.25 0.75" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></svg></a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/au/segmentation" lang="en" data-component-name="en-1" aria-current="false">Australia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/be/segmentation" lang="nl" data-component-name="nl-2" aria-current="false">Belgium</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/br/segmentation" lang="pt" data-component-name="pt-3" aria-current="false">Brasil</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ca/segmentation" lang="en" data-component-name="en-4" aria-current="false">Canada (English)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ca-fr/segmentation" lang="fr" data-component-name="fr-5" aria-current="false">Canada (Français)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/cz/segmentation" lang="cs" data-component-name="cs-6" aria-current="false">Česká republika</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/co/segmentation" lang="es" data-component-name="es-7" aria-current="false">Colombia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/dk/segmentation" lang="da" data-component-name="da-8" aria-current="false">Danmark</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/de/segmentation" lang="de" data-component-name="de-9" aria-current="false">Deutschland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/es-es/segmentation" lang="es" data-component-name="es-10" aria-current="false">España</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/es/segmentation" lang="es" data-component-name="es-11" aria-current="false">Español (Intl.)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/fr/segmentation" lang="fr" data-component-name="fr-12" aria-current="false">France</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/hk-en/segmentation" lang="en" data-component-name="en-13" aria-current="false">Hong Kong SAR</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/in/segmentation" lang="en" data-component-name="en-14" aria-current="false">India</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/id/segmentation" lang="en" data-component-name="en-15" aria-current="false">Indonesia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ie/segmentation" lang="en" data-component-name="en-16" aria-current="false">Ireland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/it/segmentation" lang="it" data-component-name="it-17" aria-current="false">Italia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/my/segmentation" lang="en" data-component-name="en-18" aria-current="false">Malaysia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/mx/segmentation" lang="es" data-component-name="es-19" aria-current="false">México</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/nl/segmentation" lang="nl" data-component-name="nl-20" aria-current="false">Nederland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/nz/segmentation" lang="en" data-component-name="en-21" aria-current="false">New Zealand</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ng/segmentation" lang="en" data-component-name="en-22" aria-current="false">Nigeria</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/no/segmentation" lang="nb" data-component-name="nb-23" aria-current="false">Norge</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/no-en/segmentation" lang="en" data-component-name="en-24" aria-current="false">Norway (English)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ph/segmentation" lang="en" data-component-name="en-25" aria-current="false">Philippines</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/pl/segmentation" lang="pl" data-component-name="pl-26" aria-current="false">Polska</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/pt/segmentation" lang="pt-PT" data-component-name="pt-PT-27" aria-current="false">Portugal</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/sg/segmentation" lang="en" data-component-name="en-28" aria-current="false">Singapore</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/za/segmentation" lang="en" data-component-name="en-29" aria-current="false">South Africa</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/fi/segmentation" lang="fi" data-component-name="fi-30" aria-current="false">Suomi</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/se/segmentation" lang="sv" data-component-name="sv-31" aria-current="false">Sverige</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/tr/segmentation" lang="tr" data-component-name="tr-32" aria-current="false">Türkiye</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/segmentation" lang="en" data-component-name="en-33" aria-current="false">USA</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/th/segmentation" lang="th" data-component-name="th-34" aria-current="false">ไทย</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/kr/segmentation" lang="ko" data-component-name="ko-35" aria-current="false">대한민국</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/tw/segmentation" lang="zh-Hant" data-component-name="zh-Hant-36" aria-current="false">台灣</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/jp/segmentation" lang="ja" data-component-name="ja-37" aria-current="false">日本</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/zh/segmentation" lang="zh-Hans" data-component-name="zh-Hans-38" aria-current="false">简体中文</a></li></ul></div></div><div class="relative block sm:hidden" data-click-outside="dismiss" data-component-name="regions"><div aria-hidden="true" class="fixed top-0 left-0 z-50 h-full w-full text-[1.1428571429em] will-change-auto transition-opacity motion-reduce:transition-none bg-black pointer-events-none opacity-0"></div><button class="bg-transparent mx-auto md:inline-block py-3 text-[#E0E0E0] hover:text-white" type="button" data-component-name="region-selector-open" tabindex="0" aria-label="Region Navigation. Current: United Kingdom"><span class="inline-flex items-center"><svg viewBox="0 0 45 45" aria-hidden="true" focusable="false" class="mr-1 h-4 w-4 fill-white"><path d="M22.5 2A20.5 20.5 0 1 0 43 22.5 20.52 20.52 0 0 0 22.5 2zm-4.23 28.79A33.67 33.67 0 0 0 22 31a34.54 34.54 0 0 0 4.76-.33 30.45 30.45 0 0 1-4.26 9 30.41 30.41 0 0 1-4.23-8.88zM22 28a29.86 29.86 0 0 1-4.47-.34A31 31 0 0 1 17 22a29.87 29.87 0 0 1 .36-4.64A30.13 30.13 0 0 1 22 17a31 31 0 0 1 5.66.53A29.85 29.85 0 0 1 28 22a31 31 0 0 1-.5 5.5 31 31 0 0 1-5.5.5zm-7.64-1a25.22 25.22 0 0 1-9.15-4.5 24.89 24.89 0 0 1 9-4.48A33.56 33.56 0 0 0 14 22a34.61 34.61 0 0 0 .36 5zM22.5 5.21a25.25 25.25 0 0 1 4.5 9.15 34.61 34.61 0 0 0-5-.36 33.58 33.58 0 0 0-4 .24 25.24 25.24 0 0 1 4.5-9.03zm8.29 13.06a30.41 30.41 0 0 1 8.89 4.23 30.46 30.46 0 0 1-9 4.26A34.54 34.54 0 0 0 31 22a33.67 33.67 0 0 0-.21-3.73zm8.82.59A33.75 33.75 0 0 0 30.26 15a29.2 29.2 0 0 0-3.89-9.56 17.54 17.54 0 0 1 13.24 13.42zm-21-13.41a29.16 29.16 0 0 0-3.85 9.35 29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="break-keep">United Kingdom</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="ml-2 h-3 w-3 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="webkit-overflow-scrolling-touch fixed overflow-hidden z-[999] box-content will-change-auto w-full inset-0 mt-16 rounded-t-lg leading-[3rem] duration-300 ease-in-out motion-reduce:animation-none motion-reduce:transition-none bg-black text-white shadow-soft-dark-2xl invisible translate-y-full" id="mobileRegionSelector" aria-label="Region Navigation" aria-modal="true" role="dialog"><div class="border-shade-30 border-b"><div class="flex items-center justify-between px-5 py-4"><h3 class="text-lg font-medium">Country/region</h3><button class="h-[1.2em] w-[1.2em] fill-current" type="button" data-component-name="region-selector-close"><svg viewBox="0 0 20 20" aria-label="Close Region Navigation" class="h-[1.2em] w-[1.2em] fill-current fill-white"><path d="m11.414 10 6.293-6.293a1 1 0 0 0-1.414-1.414L10 8.586 3.707 2.293a1 1 0 0 0-1.414 1.414L8.586 10l-6.293 6.293a1 1 0 0 0 1.414 1.414L10 11.414l6.293 6.293a.996.996 0 0 0 1.414 0 1 1 0 0 0 0-1.414L11.414 10z"></path></svg></button></div></div><div class="h-full overflow-y-scroll pb-4"><ul class="columns-2 px-5 py-8 md:px-14 md:py-10" data-component-name="region-nav" id="region-nav"><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/uk/segmentation" data-component-name="en-0" aria-current="true">United Kingdom<svg viewBox="0 0 10 8" fill="none" aria-hidden="true" focusable="false" class="ml-2 w-3"><path d="M0.75 4.75L3 7.25L9.25 0.75" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></svg></a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/au/segmentation" lang="en" data-component-name="en-1" aria-current="false">Australia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/be/segmentation" lang="nl" data-component-name="nl-2" aria-current="false">Belgium</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/br/segmentation" lang="pt" data-component-name="pt-3" aria-current="false">Brasil</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ca/segmentation" lang="en" data-component-name="en-4" aria-current="false">Canada (English)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ca-fr/segmentation" lang="fr" data-component-name="fr-5" aria-current="false">Canada (Français)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/cz/segmentation" lang="cs" data-component-name="cs-6" aria-current="false">Česká republika</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/co/segmentation" lang="es" data-component-name="es-7" aria-current="false">Colombia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/dk/segmentation" lang="da" data-component-name="da-8" aria-current="false">Danmark</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/de/segmentation" lang="de" data-component-name="de-9" aria-current="false">Deutschland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/es-es/segmentation" lang="es" data-component-name="es-10" aria-current="false">España</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/es/segmentation" lang="es" data-component-name="es-11" aria-current="false">Español (Intl.)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/fr/segmentation" lang="fr" data-component-name="fr-12" aria-current="false">France</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/hk-en/segmentation" lang="en" data-component-name="en-13" aria-current="false">Hong Kong SAR</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/in/segmentation" lang="en" data-component-name="en-14" aria-current="false">India</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/id/segmentation" lang="en" data-component-name="en-15" aria-current="false">Indonesia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ie/segmentation" lang="en" data-component-name="en-16" aria-current="false">Ireland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/it/segmentation" lang="it" data-component-name="it-17" aria-current="false">Italia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/my/segmentation" lang="en" data-component-name="en-18" aria-current="false">Malaysia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/mx/segmentation" lang="es" data-component-name="es-19" aria-current="false">México</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/nl/segmentation" lang="nl" data-component-name="nl-20" aria-current="false">Nederland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/nz/segmentation" lang="en" data-component-name="en-21" aria-current="false">New Zealand</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ng/segmentation" lang="en" data-component-name="en-22" aria-current="false">Nigeria</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/no/segmentation" lang="nb" data-component-name="nb-23" aria-current="false">Norge</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/no-en/segmentation" lang="en" data-component-name="en-24" aria-current="false">Norway (English)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ph/segmentation" lang="en" data-component-name="en-25" aria-current="false">Philippines</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/pl/segmentation" lang="pl" data-component-name="pl-26" aria-current="false">Polska</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/pt/segmentation" lang="pt-PT" data-component-name="pt-PT-27" aria-current="false">Portugal</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/sg/segmentation" lang="en" data-component-name="en-28" aria-current="false">Singapore</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/za/segmentation" lang="en" data-component-name="en-29" aria-current="false">South Africa</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/fi/segmentation" lang="fi" data-component-name="fi-30" aria-current="false">Suomi</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/se/segmentation" lang="sv" data-component-name="sv-31" aria-current="false">Sverige</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/tr/segmentation" lang="tr" data-component-name="tr-32" aria-current="false">Türkiye</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/segmentation" lang="en" data-component-name="en-33" aria-current="false">USA</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/th/segmentation" lang="th" data-component-name="th-34" aria-current="false">ไทย</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/kr/segmentation" lang="ko" data-component-name="ko-35" aria-current="false">대한민국</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/tw/segmentation" lang="zh-Hant" data-component-name="zh-Hant-36" aria-current="false">台灣</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/jp/segmentation" lang="ja" data-component-name="ja-37" aria-current="false">日本</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/zh/segmentation" lang="zh-Hans" data-component-name="zh-Hans-38" aria-current="false">简体中文</a></li></ul></div></div></div><ul class="flex flex-col items-center flex-wrap sm:flex-row sm:items-start gap-x-8 md:gap-x-10" data-component-name="bottom-nav"><li class="mt-2 block py-3 sm:mt-0 text-[#E0E0E0] hover:text-white"><a class="hover:underline" href="/uk/legal/terms" data-component-name="terms-of-service">Terms of Service</a></li><li class="mt-2 block py-3 sm:mt-0 text-[#E0E0E0] hover:text-white"><a class="hover:underline" href="/uk/legal/privacy" data-component-name="privacy-policy">Privacy Policy</a></li><li class="mt-2 block 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