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<!DOCTYPE html><html lang="fr-CA"><head><title>Segmentation Shopify Canada</title><meta charSet="utf-8"/><meta name="viewport" content="width=device-width,initial-scale=1"/><meta name="description" content="Pour établir des relations personnalisées avec vos clients, regroupez-les dans des segments spécifiques et envoyez-leur des e-mails personnalisés avec l’outil de segmentation client de Shopify."/><meta property="fb:pages" content="20409006880"/><meta property="fb:app_id" content="847460188612391"/><meta property="og:type" content="website"/><meta property="og:site_name" content="Shopify"/><meta property="og:title" content="Segmentation Shopify"/><meta property="og:description" content="Pour établir des relations personnalisées avec vos clients, regroupez-les dans des segments spécifiques et envoyez-leur des e-mails personnalisés avec l’outil de segmentation client de Shopify."/><meta property="og:image" 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href="https://www.shopify.com/br/segmentation" hrefLang="pt" rel="alternate"/><link href="https://www.shopify.com/ca/segmentation" hrefLang="en-CA" rel="alternate"/><link href="https://www.shopify.com/ca-fr/segmentation" hrefLang="fr-CA" rel="alternate"/><link href="https://www.shopify.com/cz/segmentation" hrefLang="cs" rel="alternate"/><link href="https://www.shopify.com/co/segmentation" hrefLang="es-CO" rel="alternate"/><link href="https://www.shopify.com/dk/segmentation" hrefLang="da" rel="alternate"/><link href="https://www.shopify.com/de/segmentation" hrefLang="de" rel="alternate"/><link href="https://www.shopify.com/es-es/segmentation" hrefLang="es-ES" rel="alternate"/><link href="https://www.shopify.com/es/segmentation" hrefLang="es" rel="alternate"/><link href="https://www.shopify.com/fr/segmentation" hrefLang="fr" rel="alternate"/><link href="https://www.shopify.com/hk-en/segmentation" hrefLang="en-HK" rel="alternate"/><link href="https://www.shopify.com/in/segmentation" hrefLang="en-IN" rel="alternate"/><link href="https://www.shopify.com/id/segmentation" hrefLang="en-ID" rel="alternate"/><link href="https://www.shopify.com/ie/segmentation" hrefLang="en-IE" rel="alternate"/><link href="https://www.shopify.com/it/segmentation" hrefLang="it" rel="alternate"/><link href="https://www.shopify.com/my/segmentation" hrefLang="en-MY" rel="alternate"/><link href="https://www.shopify.com/mx/segmentation" hrefLang="es-MX" rel="alternate"/><link href="https://www.shopify.com/nl/segmentation" hrefLang="nl" rel="alternate"/><link href="https://www.shopify.com/nz/segmentation" hrefLang="en-NZ" rel="alternate"/><link href="https://www.shopify.com/ng/segmentation" hrefLang="en-NG" rel="alternate"/><link href="https://www.shopify.com/no/segmentation" hrefLang="nb" rel="alternate"/><link href="https://www.shopify.com/no-en/segmentation" hrefLang="en-NO" rel="alternate"/><link href="https://www.shopify.com/ph/segmentation" hrefLang="en-PH" rel="alternate"/><link href="https://www.shopify.com/pl/segmentation" hrefLang="pl" rel="alternate"/><link href="https://www.shopify.com/pt/segmentation" hrefLang="pt-PT" rel="alternate"/><link href="https://www.shopify.com/sg/segmentation" hrefLang="en-SG" rel="alternate"/><link href="https://www.shopify.com/za/segmentation" hrefLang="en-ZA" rel="alternate"/><link href="https://www.shopify.com/fi/segmentation" hrefLang="fi" rel="alternate"/><link href="https://www.shopify.com/se/segmentation" hrefLang="sv" rel="alternate"/><link href="https://www.shopify.com/tr/segmentation" hrefLang="tr" rel="alternate"/><link href="https://www.shopify.com/uk/segmentation" hrefLang="en-GB" rel="alternate"/><link href="https://www.shopify.com/segmentation" hrefLang="en" rel="alternate"/><link href="https://www.shopify.com/th/segmentation" hrefLang="th" rel="alternate"/><link href="https://www.shopify.com/kr/segmentation" hrefLang="ko" rel="alternate"/><link href="https://www.shopify.com/tw/segmentation" hrefLang="zh-Hant-TW" rel="alternate"/><link href="https://www.shopify.com/jp/segmentation" hrefLang="ja-JP" rel="alternate"/><link href="https://www.shopify.com/zh/segmentation" hrefLang="zh-Hans" rel="alternate"/></head><body class="overscroll-y-none"><div class="absolute top-2 left-2 z-[100] pointer-events-none"><a href="#main" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-dark-primary-text bg-button-dark-primary-bg border-button-dark-primary-border ring-button-dark-primary-border hover:text-button-dark-primary-text-hover hover:bg-button-dark-primary-bg-hover hover:border-button-dark-primary-border-hover hover:ring-button-dark-primary-border-hover focus:text-button-dark-primary-text-focus focus:bg-button-dark-primary-bg-focus focus:border-button-dark-primary-border-focus focus:ring-button-dark-primary-border-focus active:text-button-dark-primary-text-active active:bg-button-dark-primary-bg-active active:border-button-dark-primary-border-active active:ring-button-dark-primary-border-active disabled:text-button-dark-primary-text-disabled disabled:bg-button-dark-primary-bg-disabled disabled:border-button-dark-primary-border-disabled disabled:ring-button-dark-primary-border-disabled transition-transform duration-300 translate-y-[-200%] motion-reduce:transition-none focus:translate-y-0" data-component-name="button" data-mode="dark" target="">Passer au contenu</a></div><div class="relative"><header class="font-shopifysans absolute h-full w-full pointer-events-none z-50" data-component-name="global-nav" data-viewable-component="true" data-has-secondary-navigation="true"><div class="after:absolute after:top-0 after:left-0 after:will-change-[opacity] after:pointer-events-none 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before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20 pb-28"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M19 21.5v-3h-2.5v1a1 1 0 0 1-1 1H14a1 1 0 0 1-1-1V14a1 1 0 0 1 1-1h1.5a1 1 0 0 1 1 1v1h6.75s4.25 0 4.25 4.5c0 0-2.25-1-5-1v3m-3.5 0h3.5m-3.5 0v6m3.5-6v6M39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#start_svg__b)" stroke-width="1.5" stroke-linecap="round" 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Shopify App Store"><div class="text-base font-medium"><span class="inline-block arrow-animation">Trouvez des applications pour les entreprises<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify App Store</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca-fr/domaines"><div class="text-base font-medium"><span class="inline-block arrow-animation">Appropriez-vous le domaine de votre site<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Domaines et hébergement</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/tools"><div class="text-base font-medium"><span class="inline-block arrow-animation">Découvrez des outils d’entreprise gratuits<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Des outils pour gérer votre entreprise</div></a></li></ul></div><div class="col-span-3 col-start-4 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 21.5v4c0 .966 2.35 1.75 5.25 1.75s5.25-.784 5.25-1.75v-4m4-7c0 .966-2.35 1.75-5.25 1.75s-5.25-.784-5.25-1.75m10.5 0c0-.966-2.35-1.75-5.25-1.75s-5.25.784-5.25 1.75m10.5 0v4.25c0 .46-.533.88-1.405 1.192M16.75 14.5V17m6.5 4.25c0 .966-2.35 1.75-5.25 1.75s-5.25-.784-5.25-1.75S15.1 19.5 18 19.5s5.25.784 5.25 1.75Zm16-1.25c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#sell_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Vente" class="font-bold text-t7 inline-block">Vente</span></div><ul class="pb-2" aria-labelledby="subNavItem-Vente"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca-fr/vendre"><div class="text-base font-medium"><span class="inline-block arrow-animation">Vendez vos produits<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Vendez vos produits en ligne ou en personne</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca-fr/checkout"><div class="text-base font-medium"><span class="inline-block arrow-animation">Permettez à vos clients de payer<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Un processus de paiement optimal</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca-fr/site-de-vente-en-ligne"><div class="text-base font-medium"><span class="inline-block arrow-animation">Vendez en ligne<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Développez votre entreprise en ligne</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca-fr/canaux"><div class="text-base font-medium"><span class="inline-block arrow-animation">Vendez sur différents canaux<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Atteignez des millions de clients et augmentez vos ventes</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca-fr/pdv"><div class="text-base font-medium"><span class="inline-block arrow-animation">Vendre en personne<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Point de vente (PDV)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca-fr/markets"><div class="text-base font-medium"><span class="inline-block arrow-animation">Vendez à l’international<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Ventes internationales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/plus/solutions/ecommerce-b2b"><div class="text-base font-medium"><span class="inline-block arrow-animation">Vendez en gros et en D2C<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Commerce B2B</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca-fr/paiements"><div class="text-base font-medium"><span class="inline-block arrow-animation">Acceptez les paiements en ligne<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Configurez les moyens de paiement</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Marché" class="font-bold text-t7 inline-block">Marché</span></div><ul class="pb-2" aria-labelledby="subNavItem-Marché"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca-fr/marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Développez votre activité<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Atteignez et fidélisez les clients</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca-fr/facebook-instagram"><div class="text-base font-medium"><span class="inline-block arrow-animation">Marketing sur les médias sociaux<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Intégrations avec les médias sociaux</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca-fr/email-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Maintenez le contact avec les clients<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca-fr/segmentation"><div class="text-base font-medium"><span class="inline-block arrow-animation">Étudiez votre audience<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Obtenez des informations sur vos clients</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-Gestion" class="font-bold text-t7 inline-block">Gestion</span></div><ul class="pb-2" aria-labelledby="subNavItem-Gestion"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca-fr/gerer"><div class="text-base font-medium"><span class="inline-block arrow-animation">Gérez votre entreprise<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Suivez les ventes, les commandes et les analyses de données</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca-fr/analytics"><div class="text-base font-medium"><span class="inline-block arrow-animation">Mesurez vos performances<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Analyses de données et rapports</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca-fr/shipping"><div class="text-base font-medium"><span class="inline-block arrow-animation">Expédiez les commandes plus rapidement<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Shipping</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca-fr/orders"><div class="text-base font-medium"><span class="inline-block arrow-animation">Gérez vos stocks et vos commandes<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Gestion des stocks et des commandes</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca-fr/capital"><div class="text-base font-medium"><span class="inline-block arrow-animation">Obtenez un financement d’entreprise<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Capital</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="transparent_light"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="Source externe : Développeurs Shopify . Développez avec les API puissantes de Shopify"><div class="text-base font-medium"><span class="inline-block arrow-animation">Développeurs Shopify<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Développez avec les API puissantes de Shopify</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/ca-fr/plus"><div class="text-base font-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Une solution de commerce pour les marques digitales en plein essor</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/ca-fr/produits"><div class="text-base font-medium"><span class="inline-block arrow-animation">Tous les produits<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Découvrez toutes les solutions et fonctionnalités de Shopify</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/ca-fr/tarifs">Tarification</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Ressources-toggle-open" aria-controls="RessourcesDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">Ressources</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="RessourcesDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-Aide et assistance" class="font-bold text-t7 inline-block">Aide et assistance</span></div><ul class="pb-2" aria-labelledby="subNavItem-Aide et assistance"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/fr/" aria-label="Source externe : Aide et assistance . Bénéficiez d’une assistance joignable à tout moment"><div class="text-base font-medium"><span class="inline-block arrow-animation">Aide et assistance<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Bénéficiez d’une assistance joignable à tout moment</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/blog"><div class="text-base font-medium"><span class="inline-block arrow-animation">Blog de Shopify<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Conseils de stratégie commerciale</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Sujets populaires" class="font-bold text-t7 inline-block">Sujets populaires</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-Sujets populaires"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca-fr/blog/what-is-shopify"><div class="text-base font-medium"><span class="inline-block arrow-animation">Qu’est-ce que Shopify ?<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Fonctionnement de notre plateforme de commerce</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca-fr/editions"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify Editions<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Des produits Shopify nouveaux et innovants</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca-fr/blog/topics/founder-stories"><div class="text-base font-medium"><span class="inline-block arrow-animation">Parcours de fondateurs d’entreprise<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Trouvez l’inspiration auprès de marchands qui réussissent</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca-fr/blog/how-to-build-a-brand"><div class="text-base font-medium"><span class="inline-block arrow-animation">Image de marque<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Créez votre marque de A à Z</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca-fr/blog/marketing-plan"><div class="text-base font-medium"><span class="inline-block arrow-animation">Marketing<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Établissez un plan marketing</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca-fr/blog/ecommerce-seo-beginners-guide"><div class="text-base font-medium"><span class="inline-block arrow-animation">SEO e-commerce<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Améliorez votre classement sur les moteurs de recherche</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca-fr/blog/topics/social-media-optimization"><div class="text-base font-medium"><span class="inline-block arrow-animation">Stratégie de vente sur les médias sociaux<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Convertissez vos followers en clients</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca-fr/blog/how-to-scale-small-business"><div class="text-base font-medium"><span class="inline-block arrow-animation">Croissance commerciale<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Développez votre activité</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-Outils essentiels" class="font-bold text-t7 inline-block">Outils essentiels</span></div><ul class="pb-2" aria-labelledby="subNavItem-Outils essentiels"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ca-fr/outils/createur-de-logo"><div class="text-base font-medium"><span class="inline-block arrow-animation">Créateur de logo<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="Source externe : Photo d’illustration ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Photo d’illustration<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/blog/business-plan-template"><div class="text-base font-medium"><span class="inline-block arrow-animation">Modèle de business plan<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/fr" aria-label="Source externe : Outil de lien en bio ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Outil de lien en bio<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/tools/qr-code-generator"><div class="text-base font-medium"><span class="inline-block arrow-animation">Générateur de code QR<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Nouveautés-toggle-open" aria-controls="NouveautésDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">Nouveautés</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="NouveautésDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 pt-8 -translate-y-[30px]" data-background="transparent_light"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="41" height="42" viewBox="0 0 41 42" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_213_1927)"><path d="M39.75 21C39.75 31.6315 31.1315 40.25 20.5 40.25C9.86852 40.25 1.25 31.6315 1.25 21C1.25 10.3685 9.86852 1.75 20.5 1.75C31.1315 1.75 39.75 10.3685 39.75 21Z" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path><path d="M25 22L16 22" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M20 25L16 25" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M16 17C16 16.4477 16.4477 16 17 16H24C24.5523 16 25 16.4477 25 17V18C25 18.5523 24.5523 19 24 19H17C16.4477 19 16 18.5523 16 18V17Z" stroke="currentColor" stroke-width="1.5"></path><rect x="13" y="13" width="15" height="15" rx="2" stroke="currentColor" stroke-width="1.5"></rect></g><defs><clipPath id="clip0_213_1927"><rect width="40.5" height="40.5" fill="white" transform="translate(0.25 0.75)"></rect></clipPath></defs></svg></span><a class="group inline-block w-full text-black hover:text-black" href="/ca-fr/editions/summer2024"><div class="text-base font-medium"><span class="inline-block arrow-animation">Edition Été 2024<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Les dernières mises à jour de produits (plus de 100)</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="41" height="42" viewBox="0 0 41 42" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_213_2183)"><path d="M40 21C40 31.6315 31.3815 40.25 20.75 40.25C10.1185 40.25 1.5 31.6315 1.5 21C1.5 10.3685 10.1185 1.75 20.75 1.75C31.3815 1.75 40 10.3685 40 21Z" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path><path d="M27 21L18 21" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M22 24L18 24" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M18 16C18 15.4477 18.4477 15 19 15H26C26.5523 15 27 15.4477 27 16V17C27 17.5523 26.5523 18 26 18H19C18.4477 18 18 17.5523 18 17V16Z" stroke="currentColor" stroke-width="1.5"></path><path d="M15 14C15 12.8954 15.8954 12 17 12H28C29.1046 12 30 12.8954 30 14V25C30 26.1046 29.1046 27 28 27H17C15.8954 27 15 26.1046 15 25V14Z" stroke="currentColor" stroke-width="1.5"></path><path d="M14 16V16C12.8954 16 12 16.8954 12 18V28C12 29.1046 12.8954 30 14 30H24.5C25.6046 30 26.5 29.1046 26.5 28V28" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path></g><defs><clipPath id="clip0_213_2183"><rect width="40.5" height="40.5" fill="white" transform="translate(0.5 0.75)"></rect></clipPath></defs></svg></span><a class="group inline-block w-full text-black hover:text-black" href="/ca-fr/editions/all"><div class="text-base font-medium"><span class="inline-block arrow-animation">Toutes les Editions<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Archives des précédentes Shopify 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hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled py-2 px-5 text-base font-bold tracking-[-0.01em] whitespace-nowrap" data-component-name="start-free-trial" data-mode="light" target="">Démarrer un essai gratuit</a></li></ul><ul class="flex items-center lg:hidden mr-[-15px]"><li><a href="https://accounts.shopify.com/store-create?language=fr&locale=fr-CA&signup_page=https%3A%2F%2Fwww.shopify.com%2Fca-fr%2Fsegmentation&signup_types[]=paid_trial_experience" class="mr-4 text-base underline text-black" data-component-name="start-free-trial" aria-label="Source externe : Démarrer un essai gratuit">Démarrer un essai gratuit</a></li><li><button class="flex h-12 w-12 cursor-pointer select-none flex-col items-center justify-center gap-1" aria-label="Menu" aria-expanded="false" aria-controls="MobileDrawer" aria-haspopup="true" type="button" data-component-name="navigation-toggle-open"><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div></button></li></ul></div></div></div><div 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stop-color="#32386C"></stop></linearGradient><linearGradient id="paint3_linear_41_625" x1="27.4622" y1="16.9104" x2="21.7852" y2="22.9621" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient><linearGradient id="paint0_linear_41_662" x1="-59.2497" y1="-1.6632e-07" x2="-32.4337" y2="99.4491" gradientUnits="userSpaceOnUse"><stop offset="0.000294443" stop-color="#15161B"></stop><stop offset="0.606057" stop-color="#1C1F31"></stop></linearGradient><radialGradient id="paint1_radial_41_662" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(146.438 64) rotate(-172.051) scale(224.154 105.307)"><stop stop-color="#333FB2"></stop><stop offset="0.75924" stop-color="#27293B" stop-opacity="0"></stop></radialGradient><linearGradient id="paint2_linear_41_662" x1="16.5981" y1="18.96" x2="37.4853" y2="40.2112" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#32386C"></stop></linearGradient><linearGradient id="paint3_linear_41_662" x1="27.4622" y1="16.9104" x2="21.7852" y2="22.9621" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient></defs></svg></header><main role="main" id="main" tabindex="-1" class="focus-visible:outline-none with-text-wrap-balance"><section class="grid gap-y-2xl grid-cols-full text-section-light-text relative pt-hero-top pb-3xl md:pb-0 bg-white" data-section-name="hero" data-component-name="hero" data-viewable-component="true" data-mode="light" id="hero"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-xl"><div class="col-span-4 xs:col-span-4 md:col-span-6 col-start-1 flex flex-col pt-3xl sm:col-span-6 my-auto md:py-3xl gap-y-md"><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h1 class="richtext text-t1">Apprenez à connaître votre audience pour mieux la développer</h1><p class="richtext text-body-lg pt-md">Obtenez de précieuses informations sur vos clients en créant des segments uniques, puis élaborez des campagnes personnalisées pour les atteindre et multiplier les ventes.</p></div><div data-component-name="heading-button-group" class="flex flex-col gap-md" data-mode="light"><div><div data-component-name="button-group" data-mode="light"><div class="flex gap-y-sm flex-wrap gap-x-sm justify-start"><a href="https://admin.shopify.com/customers/segments?ui_locales=fr" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline md:px-button-lg-px md:py-button-lg-py md:text-button-lg-size border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled" data-component-name="build-segments-top-button" data-mode="light" target="">Créer des segments</a></div></div><p class="richtext text-body-sm pt-sm text-left text-black">Vous n’avez pas encore de boutique Shopify ? Démarrez un <a href="https://accounts.shopify.com/store-create?language=fr&locale=fr-CA&signup_page=https%3A%2F%2Fwww.shopify.com%2Fca-fr%2Fsegmentation&signup_types[]=paid_trial_experience" data-component-name="start-free-trial">essai gratuit de 3 jours</a>.</p></div></div></div><div class="col-span-4 xs:col-span-4 md:col-span-5 xs:col-start-1 md:col-start-8 flex flex-col gap-y-xl my-auto sm:col-start-1 sm:col-span-8 md:py-3xl"></div></div></section><section class="grid gap-y-2xl grid-cols-full pb-2xl bg-section-dark-bg text-section-dark-text pt-2xl" data-section-name="own-your-customer-data" data-component-name="own-your-customer-data" data-viewable-component="true" data-mode="dark" id="own-your-customer-data"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl" data-component-name="section-header"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-10 lg:col-span-8 xl:col-span-8 col-start-1"><div class="text-left text-section-dark-text" data-mode="dark" data-component-name="heading-group"><h2 class="richtext text-t2">Exploitez vos propres données clients</h2><p class="richtext text-body-lg pt-sm">Analysez mieux vos données, sans frais, pour prendre les bonnes décisions à partir de la plateforme sécurisée que vous utilisez pour gérer votre activité.</p></div></div></div><div class="grid grid-cols-1 gap-x-gutter gap-y-gutter sm:grid-cols-2 lg:grid-cols-3 container" data-component-name="card-grid"><div data-component-name="card" class="rounded-2xl ring-white/20 border-white p-lg ring-1" data-mode="dark"><div data-component-name="card-icon"></div><div><div class="text-left text-section-dark-text" data-mode="dark" data-component-name="heading-group"><h2 class="richtext text-t5">Des possibilités infinies</h2><p class="richtext text-body-base pt-sm">Avec un nombre illimité de clients et une collection de modèles qui ne cesse de s’agrandir, vous pouvez regrouper vos clients selon vos besoins.</p></div></div></div><div data-component-name="card" class="rounded-2xl ring-white/20 border-white p-lg ring-1" data-mode="dark"><div data-component-name="card-icon"></div><div><div class="text-left text-section-dark-text" data-mode="dark" data-component-name="heading-group"><h2 class="richtext text-t5">Mises à jour dynamiques</h2><p class="richtext text-body-base pt-sm">Les segments sont automatiquement mis à jour quand vous ajoutez des clients ou quand les informations qui les concernent changent.</p></div></div></div><div data-component-name="card" class="rounded-2xl ring-white/20 border-white p-lg ring-1" data-mode="dark"><div data-component-name="card-icon"></div><div><div class="text-left text-section-dark-text" data-mode="dark" data-component-name="heading-group"><h2 class="richtext text-t5">Inspirez confiance à vos clients</h2><p class="richtext text-body-base pt-sm">Renforcez les liens qui vous unissent à votre clientèle à l’aide d’outils intégrés permettant de recueillir le consentement aux initiatives de marketing et d’assurer la conformité aux réglementations portant sur le respect de la confidentialité, telles que le RGPD et la législation CCPA.</p></div></div></div></div></section><section class="grid gap-y-2xl grid-cols-full pb-2xl bg-section-light-bg text-section-light-text pt-2xl" data-section-name="put-segments-to-work" data-component-name="put-segments-to-work" data-viewable-component="true" data-mode="light" id="put-segments-to-work"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl" data-component-name="section-header"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-10 lg:col-span-8 xl:col-span-8 col-start-1"><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t2">Tirez avantage des segments</h2></div></div></div><div class="grid" data-mode="light"><div class="container relative md:aspect-video"><div><div class="w-full shrink-0 transition-opacity duration-500 ease-linear opacity-0 absolute flex gap-y-0 top-0 aspect-video"><div class="relative h-full w-full [&_[data-handle="playPauseNotifier"]]:!hidden [&_[data-handle="playPauseLoading"]]:!hidden [&_[data-handle="bigPlayButton"]]:!hidden" role="group" data-component-name="wistia-video" data-component-extra-video-id="8b6q3rxdxt"><div><button aria-label="Lire la vidéo" aria-disabled="false" data-component-name="interface-button" data-mode="light" class="rounded-full duration-150 transition-colors focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline w-16 h-16 md:w-24 md:h-24 disabled:bg-shade-30 bg-black text-white hover:bg-shade-70 active:bg-shade-50 absolute z-10 top-1/2 left-1/2 -translate-x-1/2 -translate-y-1/2 hidden" tabindex="0"><div class="relative mx-auto w-9 h-9" style="width:48px;height:48px"><div class="absolute ease-out inset-0 transition-transform duration-200 scale-0"><svg viewBox="0 0 24 24" aria-hidden="true"><path d="M8 4V20" stroke="currentColor" stroke-width="2" stroke-linecap="round"></path><path d="M16 4V20" stroke="currentColor" stroke-width="2" stroke-linecap="round"></path></svg></div><div class="absolute ease-out inset-0 transition-transform duration-200 scale-1 delay-200"><svg viewBox="0 0 24 24" aria-hidden="true"><path fill-rule="evenodd" clip-rule="evenodd" d="M22 12.0003C22 12.4529 21.7547 12.8707 21.3533 13.1021L8.02 20.8161C7.808 20.9383 7.57067 21 7.33333 21C7.10667 21 6.88 20.9447 6.676 20.8329C6.25867 20.604 6 20.1772 6 19.7143V4.28627C6 3.82343 6.25867 3.39659 6.676 3.16774C7.09333 2.9376 7.608 2.94532 8.02 3.18445L21.3533 10.8985C21.7547 11.1299 22 11.5477 22 12.0003Z" fill="currentColor"></path></svg></div></div></button></div><div class="w-full h-full aspect-video" role="region"><div class="h-full w-full"><div id="8b6q3rxdxt" class="wistia-video-player-embed wistia_embed wmode=transparent h-full w-full relative z-[1] chromatic-ignore"></div><div class="w-full h-full inset-0 absolute z-[1] transition-opacity duration-300 opacity-100 pointer-events-none"><img alt="" aria-hidden="true" class="h-full w-full object-cover" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/eba0813e1c46618cccf69f1d84163c0a.png" loading="lazy"/></div></div></div></div><div class="md:hidden grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12"><div class="grid col-span-4 sm:col-span-6 md:col-span-12 gap-y-xl"><div class="flex flex-wrap gap-x-4 gap-y-6"><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 before:bg-[#000] before:transition-none group-hover/card:bg-[#E86008] group-hover/card:before:bg-[#E86008] [&+div]:group-hover/card:opacity-60"></div><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 before:bg-[#000] before:transition-none group-hover/card:bg-[#E86008] group-hover/card:before:bg-[#E86008] [&+div]:group-hover/card:opacity-60"></div><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 before:bg-[#000] before:transition-none group-hover/card:bg-[#E86008] group-hover/card:before:bg-[#E86008] [&+div]:group-hover/card:opacity-60"></div></div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t6">Envoyez des e-mails personnalisés qui donnent envie d’acheter vos produits</h2></div></div></div></div></div><div><div class="w-full shrink-0 transition-opacity duration-500 ease-linear opacity-0 absolute flex gap-y-0 top-0 aspect-video"><div class="relative h-full w-full [&_[data-handle="playPauseNotifier"]]:!hidden [&_[data-handle="playPauseLoading"]]:!hidden [&_[data-handle="bigPlayButton"]]:!hidden" role="group" data-component-name="wistia-video" data-component-extra-video-id="bpbsu9vm72"><div><button aria-label="Lire la vidéo" aria-disabled="false" data-component-name="interface-button" data-mode="light" class="rounded-full duration-150 transition-colors focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline w-16 h-16 md:w-24 md:h-24 disabled:bg-shade-30 bg-black text-white hover:bg-shade-70 active:bg-shade-50 absolute z-10 top-1/2 left-1/2 -translate-x-1/2 -translate-y-1/2 hidden" tabindex="0"><div class="relative mx-auto w-9 h-9" style="width:48px;height:48px"><div class="absolute ease-out inset-0 transition-transform duration-200 scale-0"><svg viewBox="0 0 24 24" aria-hidden="true"><path d="M8 4V20" stroke="currentColor" stroke-width="2" stroke-linecap="round"></path><path d="M16 4V20" stroke="currentColor" stroke-width="2" stroke-linecap="round"></path></svg></div><div class="absolute ease-out inset-0 transition-transform duration-200 scale-1 delay-200"><svg viewBox="0 0 24 24" aria-hidden="true"><path fill-rule="evenodd" clip-rule="evenodd" d="M22 12.0003C22 12.4529 21.7547 12.8707 21.3533 13.1021L8.02 20.8161C7.808 20.9383 7.57067 21 7.33333 21C7.10667 21 6.88 20.9447 6.676 20.8329C6.25867 20.604 6 20.1772 6 19.7143V4.28627C6 3.82343 6.25867 3.39659 6.676 3.16774C7.09333 2.9376 7.608 2.94532 8.02 3.18445L21.3533 10.8985C21.7547 11.1299 22 11.5477 22 12.0003Z" fill="currentColor"></path></svg></div></div></button></div><div class="w-full h-full aspect-video" role="region"><div class="h-full w-full"><div id="bpbsu9vm72" class="wistia-video-player-embed wistia_embed wmode=transparent h-full w-full relative z-[1] chromatic-ignore"></div><div class="w-full h-full inset-0 absolute z-[1] transition-opacity duration-300 opacity-100 pointer-events-none"><img alt="" aria-hidden="true" class="h-full w-full object-cover" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/37f3b88efee5b99646e7d29814b0b9c2.png" loading="lazy"/></div></div></div></div><div class="md:hidden grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12"><div class="grid col-span-4 sm:col-span-6 md:col-span-12 gap-y-xl"><div class="flex flex-wrap gap-x-4 gap-y-6"><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 before:bg-[#000] before:transition-none group-hover/card:bg-[#E86008] group-hover/card:before:bg-[#E86008] [&+div]:group-hover/card:opacity-60"></div><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 before:bg-[#000] before:transition-none group-hover/card:bg-[#E86008] group-hover/card:before:bg-[#E86008] [&+div]:group-hover/card:opacity-60"></div><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 before:bg-[#000] before:transition-none group-hover/card:bg-[#E86008] group-hover/card:before:bg-[#E86008] [&+div]:group-hover/card:opacity-60"></div></div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t6">Ciblez les clients importants en leur proposant des réductions</h2></div></div></div></div></div><div><div class="w-full shrink-0 transition-opacity duration-500 ease-linear opacity-0 absolute flex gap-y-0 top-0 aspect-video"><div class="relative h-full w-full [&_[data-handle="playPauseNotifier"]]:!hidden [&_[data-handle="playPauseLoading"]]:!hidden [&_[data-handle="bigPlayButton"]]:!hidden" role="group" data-component-name="wistia-video" data-component-extra-video-id="idtiwvjk9l"><div><button aria-label="Lire la vidéo" aria-disabled="false" data-component-name="interface-button" data-mode="light" class="rounded-full duration-150 transition-colors focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline w-16 h-16 md:w-24 md:h-24 disabled:bg-shade-30 bg-black text-white hover:bg-shade-70 active:bg-shade-50 absolute z-10 top-1/2 left-1/2 -translate-x-1/2 -translate-y-1/2 hidden" tabindex="0"><div class="relative mx-auto w-9 h-9" style="width:48px;height:48px"><div class="absolute ease-out inset-0 transition-transform duration-200 scale-0"><svg viewBox="0 0 24 24" aria-hidden="true"><path d="M8 4V20" stroke="currentColor" stroke-width="2" stroke-linecap="round"></path><path d="M16 4V20" stroke="currentColor" stroke-width="2" stroke-linecap="round"></path></svg></div><div class="absolute ease-out inset-0 transition-transform duration-200 scale-1 delay-200"><svg viewBox="0 0 24 24" aria-hidden="true"><path fill-rule="evenodd" clip-rule="evenodd" d="M22 12.0003C22 12.4529 21.7547 12.8707 21.3533 13.1021L8.02 20.8161C7.808 20.9383 7.57067 21 7.33333 21C7.10667 21 6.88 20.9447 6.676 20.8329C6.25867 20.604 6 20.1772 6 19.7143V4.28627C6 3.82343 6.25867 3.39659 6.676 3.16774C7.09333 2.9376 7.608 2.94532 8.02 3.18445L21.3533 10.8985C21.7547 11.1299 22 11.5477 22 12.0003Z" fill="currentColor"></path></svg></div></div></button></div><div class="w-full h-full aspect-video" role="region"><div class="h-full w-full"><div id="idtiwvjk9l" class="wistia-video-player-embed wistia_embed wmode=transparent h-full w-full relative z-[1] chromatic-ignore"></div><div class="w-full h-full inset-0 absolute z-[1] transition-opacity duration-300 opacity-100 pointer-events-none"><img alt="" aria-hidden="true" class="h-full w-full object-cover" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/6fa50a671d1de2fdcf64a3429753a5d7.png" loading="lazy"/></div></div></div></div><div class="md:hidden grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12"><div class="grid col-span-4 sm:col-span-6 md:col-span-12 gap-y-xl"><div class="flex flex-wrap gap-x-4 gap-y-6"><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 before:bg-[#000] before:transition-none group-hover/card:bg-[#E86008] group-hover/card:before:bg-[#E86008] [&+div]:group-hover/card:opacity-60"></div><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 before:bg-[#000] before:transition-none group-hover/card:bg-[#E86008] group-hover/card:before:bg-[#E86008] [&+div]:group-hover/card:opacity-60"></div><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 before:bg-[#000] before:transition-none group-hover/card:bg-[#E86008] group-hover/card:before:bg-[#E86008] [&+div]:group-hover/card:opacity-60"></div></div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t6">Simplifiez vos activités de marketing en incluant des segments dans vos automatisations</h2></div></div></div></div></div></div><div class="hidden md:grid container items-start grid-cols-3 gap-x-gutter md:pt-xl"><div class="grid gap-y-md"><div class="group/card grid gap-y-xl cursor-pointer items-start"><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:origin-left before:ease-linear before:scale-x-0 bg-black/20 before:duration-100 before:bg-[#000] before:transition-none group-hover/card:bg-[#E86008] group-hover/card:before:bg-[#E86008] [&+div]:group-hover/card:opacity-60"></div><div class="grid gap-y-md group-hover/card:opacity-100 duration-[250ms] opacity-60"><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Envoyez des e-mails personnalisés qui donnent envie d’acheter vos produits</h2></div></div></div></div><div class="grid gap-y-md"><div class="group/card grid gap-y-xl cursor-pointer items-start"><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:origin-left before:ease-linear before:scale-x-0 bg-black/20 before:duration-100 before:bg-[#000] before:transition-none group-hover/card:bg-[#E86008] group-hover/card:before:bg-[#E86008] [&+div]:group-hover/card:opacity-60"></div><div class="grid gap-y-md group-hover/card:opacity-100 duration-[250ms] opacity-60"><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Ciblez les clients importants en leur proposant des réductions</h2></div></div></div></div><div class="grid gap-y-md"><div class="group/card grid gap-y-xl cursor-pointer items-start"><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:origin-left before:ease-linear before:scale-x-0 bg-black/20 before:duration-100 before:bg-[#000] before:transition-none group-hover/card:bg-[#E86008] group-hover/card:before:bg-[#E86008] [&+div]:group-hover/card:opacity-60"></div><div class="grid gap-y-md group-hover/card:opacity-100 duration-[250ms] opacity-60"><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Simplifiez vos activités de marketing en incluant des segments dans vos automatisations</h2></div></div></div></div></div></div></section><section class="grid gap-y-2xl grid-cols-full pb-2xl text-section-light-text pt-2xl bg-shade-05" data-section-name="testimonial" data-component-name="testimonial" data-viewable-component="true" data-mode="light" id="testimonial"><div class="flex relative w-full overflow-x-clip sm:px-margin xl:px-auto-xl text-black" data-mode="light" data-component-name="testimonials" role="region" aria-roledescription="carousel" aria-label="Témoignages" id="testimonials-container"><div class="absolute bottom-0 flex items-center space-x-3 md:space-x-4 mt-md z-20 left-[calc(var(--margin)+.75rem)] md:left-margin xl:left-[calc((100%-1420px)/2)]" role="group" aria-label="Parcourir les témoignages"><button disabled="" aria-label="Témoignage précédent" aria-disabled="true" data-component-name="interface-button" data-mode="light" class="rounded-full duration-150 transition-colors focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline w-11 h-11 disabled:bg-shade-30 bg-black text-white hover:bg-shade-70 active:bg-shade-50" tabindex="0"></button><button aria-label="Lire le témoignage" aria-disabled="false" data-component-name="interface-button" data-mode="light" class="rounded-full duration-150 transition-colors focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline w-11 h-11 disabled:bg-shade-30 bg-black text-white hover:bg-shade-70 active:bg-shade-50" tabindex="0"><div class="relative mx-auto w-6 h-6" style="width:24px;height:24px"><div class="absolute ease-out inset-0 transition-transform duration-200 scale-0"><svg viewBox="0 0 24 24" aria-hidden="true"><path d="M8 4V20" stroke="currentColor" stroke-width="2" stroke-linecap="round"></path><path d="M16 4V20" stroke="currentColor" stroke-width="2" stroke-linecap="round"></path></svg></div><div class="absolute ease-out inset-0 transition-transform duration-200 scale-1 delay-200"><svg viewBox="0 0 24 24" aria-hidden="true"><path fill-rule="evenodd" clip-rule="evenodd" d="M22 12.0003C22 12.4529 21.7547 12.8707 21.3533 13.1021L8.02 20.8161C7.808 20.9383 7.57067 21 7.33333 21C7.10667 21 6.88 20.9447 6.676 20.8329C6.25867 20.604 6 20.1772 6 19.7143V4.28627C6 3.82343 6.25867 3.39659 6.676 3.16774C7.09333 2.9376 7.608 2.94532 8.02 3.18445L21.3533 10.8985C21.7547 11.1299 22 11.5477 22 12.0003Z" fill="currentColor"></path></svg></div></div></button><button aria-label="Témoignage suivant" aria-disabled="false" data-component-name="interface-button" data-mode="light" class="rounded-full duration-150 transition-colors focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline w-11 h-11 disabled:bg-shade-30 bg-black text-white hover:bg-shade-70 active:bg-shade-50" tabindex="0"></button></div><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-xl text-black max-md:grid-rows-[min-content_auto] shrink-0 !mx-0 !w-full max-sm:px-[var(--margin)] z-10" data-component-name="testimonial" aria-hidden="false" aria-label="1 sur 2" style="transform:translateX(0%)" role="group" aria-roledescription="diapositive"><div class="col-span-4 xs:col-span-4 sm:col-span-6 md:col-span-4 xs:col-start-1 md:col-start-8 order-1 md:order-2"><picture class="flex justify-center aspect-square snap-center md:m-auto w-[calc(100%-16px)] sm:w-full transition-[transform,opacity] duration-[450ms] ease-in-out opacity-100"><img alt="L’aspirateur design Airsign se trouve sur un tapis rouge, dans un salon bien éclairé, en appui contre des meubles de rangement en bois." class="rounded-lg object-contain" loading="eager" src="https://cdn.shopify.com/b/shopify-brochure2-assets/ce9542d2ece70250fd348bc7f15218ab.webp"/></picture></div><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-6 col-start-1 relative flex flex-col ml-3 md:ml-0 order-2 md:order-1 z-10"><blockquote tabindex="0" class="flex flex-col h-full top-0 z-0 opacity-1 delay-[350ms] after:relative after:w-full after:h-11 after:mt-md after:pointer-events-none transition-opacity duration-[350ms] ease-linear"><p class="grow before:content-[open-quote] before:absolute before:-translate-x-full after:content-[close-quote] text-[24px] leading-[32px] md:text-[28px] md:leading-[36px] lg:text-[32px] lg:leading-[40px]"> Nous avons identifié le segment dans Shopify, créé une réduction, communiqué de manière très personnalisée aux clients et avons constaté un taux de conversion d’environ 30 %. </p><footer class="flex flex-col gap-y-xs mt-lg text-body-base delay-500 opacity-100 transition-opacity duration-500 ease-linear"><p class="text-t6">Airsign</p><cite class="text-body-sm not-italic"><strong>Alex Dashefsky</strong> — Cofondateur, Airsign</cite><a data-component-name="airsign-case-study" data-mode="light" class="group font-bold focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out text-link-light focus:text-link-light-focus hover:text-link-light-hover active:text-link-light-active disabled:text-link-light-disabled text-base md:text-lg -tracking-ff-tighter link no-underline" style="widows:2" tabindex="0" text="Lire l’histoire d’Airsign dans son intégralité" href="/ca-fr/blog/segmentation-airsign"><span class="inline underline hover:no-underline">Lire l’histoire d’Airsign dans son intégralité</span><span class="inline whitespace-nowrap"> </span></a></footer></blockquote></div></div><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-xl text-black max-md:grid-rows-[min-content_auto] shrink-0 !mx-0 !w-full max-sm:px-[var(--margin)]" data-component-name="testimonial" aria-hidden="true" aria-label="2 sur 2" style="transform:translateX(-100%)" role="group" aria-roledescription="diapositive"><div class="col-span-4 xs:col-span-4 sm:col-span-6 md:col-span-4 xs:col-start-1 md:col-start-8 order-1 md:order-2"><picture class="flex justify-center aspect-square snap-center md:m-auto w-[calc(100%-16px)] sm:w-full transition-[transform,opacity] duration-[450ms] ease-in-out opacity-30 translate-x-[calc(100%+var(--gutter))]"><img alt="Deux cintres en corde de couleur crème sont posés sur un tissu blanc texturé et un vêtement les recouvre en partie." class="rounded-lg object-contain" loading="eager" src="https://cdn.shopify.com/b/shopify-brochure2-assets/d6ea04fb696d5e4611e6e683380a714a.webp"/></picture></div><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-6 col-start-1 relative flex flex-col ml-3 md:ml-0 order-2 md:order-1 z-10"><blockquote tabindex="-1" class="flex flex-col h-full top-0 z-0 opacity-0 pointer-events-none after:relative after:w-full after:h-11 after:mt-md after:pointer-events-none transition-opacity duration-[350ms] ease-linear"><p class="grow before:content-[open-quote] before:absolute before:-translate-x-full after:content-[close-quote] text-[24px] leading-[32px] md:text-[28px] md:leading-[36px] lg:text-[32px] lg:leading-[40px]"> Le fait que tous mes clients soient sur une seule et même plateforme présente un énorme avantage. Tout fonctionne sur cette plateforme, ce qui induit un sentiment de confiance très élevé. </p><footer class="flex flex-col gap-y-xs mt-lg text-body-base delay-[250ms] opacity-0 transition-opacity duration-500 ease-linear"><p class="text-t6">Peppermint Products</p><cite class="text-body-sm not-italic"><strong>Roman Luyken</strong> — Propriétaire, Peppermint Products</cite><a data-component-name="peppermint-products-case-study" data-mode="light" class="group font-bold focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out text-link-light focus:text-link-light-focus hover:text-link-light-hover active:text-link-light-active disabled:text-link-light-disabled text-base md:text-lg -tracking-ff-tighter link no-underline" style="widows:2" tabindex="-1" text="Lire l’histoire de Peppermint Products dans son intégralité" href="/ca-fr/blog/segmentation-peppermint-case-study"><span class="inline underline hover:no-underline">Lire l’histoire de Peppermint Products dans son intégralité</span><span class="inline whitespace-nowrap"> </span></a></footer></blockquote></div></div></div></section><div class="relative section-gradient-lavender"><section class="grid gap-y-2xl grid-cols-full text-section-light-text pt-2xl bg-transparent pb-0" data-section-name="start-segmenting-faster" data-component-name="side-by-side-list" data-viewable-component="true" data-mode="light" id="start-segmenting-faster"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl" data-component-name="section-header"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-10 lg:col-span-8 xl:col-span-8 col-start-1"><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t2">Accélérez le processus de segmentation</h2><p class="richtext text-body-lg pt-sm">Créez des segments en deux clics seulement à l’aide de modèles faciles à utiliser. Découvrez notre sélection régulièrement mise à jour, qui vous aidera à porter un regard neuf sur la façon d’interagir avec vos clients.</p></div></div></div><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-xl" data-component-name="side-by-side"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-6 col-start-1 flex flex-col gap-y-xl"><picture data-component-name="image"><img alt="Dans l’interface administrateur Shopify, l’éditeur de la section des segments de clientèle présente des modèles de segments, y compris les clients à forte valeur et les abonnés n’ayant encore jamais acheté de produits. Les visages qui apparaissent dans des cercles autour de l’éditeur montrent la diversité des personnes représentées dans chaque segment." class="mx-auto" src="https://cdn.shopify.com/b/shopify-brochure2-assets/83c05296aeb4e912fa8314d5b2b16d71.webp"/></picture></div><div class="col-span-4 xs:col-span-4 md:col-span-5 xs:col-start-1 sm:col-start-1 md:col-start-8 flex flex-col gap-y-xl sm:col-span-6"><div class="grid gap-y-xl mt-4 md:mt-0" mode="light"><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0 flex flex-col sm:flex-row gap-x-lg gap-y-4 sm:gap-y-0" data-mode="light"><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Contactez les clients qui dépensent le plus d’argent</h2><p class="richtext text-body-base pt-sm">Proposez une offre de réduction aux groupes susceptibles de réaliser de grosses dépenses pour augmenter la valeur vie client.</p></div></div></div><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0 flex flex-col sm:flex-row gap-x-lg gap-y-4 sm:gap-y-0" data-mode="light"><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Recontactez les acheteurs récurrents</h2><p class="richtext text-body-base pt-sm">Envoyez des e-mails à des clients qui étaient autrefois très engagés afin de leur faire découvrir des nouveautés et de les inciter à refaire des achats.</p></div></div></div><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0 flex flex-col sm:flex-row gap-x-lg gap-y-4 sm:gap-y-0" data-mode="light"><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Récupérez des paniers abandonnés</h2><p class="richtext text-body-base pt-sm">Mettez en place des interactions automatisées pour rappeler aux clients qui ont abandonné un panier qu’ils peuvent terminer leur achat.</p></div><div class="leading-[0] mt-md"><a data-component-name="try-templates-link" data-mode="light" class="group font-bold focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out text-link-light focus:text-link-light-focus hover:text-link-light-hover active:text-link-light-active disabled:text-link-light-disabled text-base tracking-ff-tighter link no-underline" style="widows:2" aria-label="Source externe : Essayez des modèles" text="Essayez des modèles" href="https://admin.shopify.com/customers/segments/new?templates=true&ui_locales=fr"><span class="inline underline hover:no-underline">Essayez des modèles</span><span class="inline whitespace-nowrap"> </span></a></div></div></div></div></div></div></section><section class="grid gap-y-2xl grid-cols-full pb-2xl text-section-light-text pt-2xl bg-transparent" data-section-name="engage-right-customer" data-component-name="side-by-side-list" data-viewable-component="true" data-mode="light" id="engage-right-customer"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl" data-component-name="section-header"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-10 lg:col-span-8 xl:col-span-8 col-start-1"><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t2">Visez précisément les clients pertinents</h2><p class="richtext text-body-lg pt-sm">Créez les segments correspondant aux cibles de vos plans marketing, en filtrant les clients en fonction de leurs données comportementales et démographiques.</p></div></div></div><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-xl" data-component-name="side-by-side"><div class="col-span-4 xs:col-span-4 md:col-span-6 col-start-1 flex flex-col gap-y-xl sm:col-span-6"><div class="grid gap-y-xl mt-4 md:mt-0" mode="light"><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0 flex flex-col sm:flex-row gap-x-lg gap-y-4 sm:gap-y-0" data-mode="light"><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Ajoutez des attributs personnalisés</h2><p class="richtext text-body-base pt-sm">Regroupez les clients en fonction des données de champs méta ajoutées à leur profil.</p></div></div></div><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0 flex flex-col sm:flex-row gap-x-lg gap-y-4 sm:gap-y-0" data-mode="light"><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Tenez compte des comportements de vos clients</h2><p class="richtext text-body-base pt-sm">Triez les abonnés en fonction de l’action qu’ils ont réalisée à la suite de l’envoi d’un e-mail : par exemple, les abonnés qui ont reçu l’e-mail, ceux qui l’ont ouvert, ceux qui ont cliqué sur un lien ou ceux qui l’ont classé dans les courriers indésirables.</p></div></div></div><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0 flex flex-col sm:flex-row gap-x-lg gap-y-4 sm:gap-y-0" data-mode="light"><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Ciblez des emplacements spécifiques</h2><p class="richtext text-body-base pt-sm">Segmentez les clients en fonction de leur pays, ville, région, province, ou emplacement général.</p></div></div></div><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0 flex flex-col sm:flex-row gap-x-lg gap-y-4 sm:gap-y-0" data-mode="light"><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Déterminez qui achète quoi</h2><p class="richtext text-body-base pt-sm">Filtrez les clients selon leur comportement d’achat pour savoir quels clients ont acheté un produit spécifique.</p></div></div></div></div></div><div class="col-span-4 xs:col-span-4 sm:col-span-6 md:col-span-5 xs:col-start-1 sm:col-start-1 md:col-start-8 flex flex-col gap-y-xl order-first md:order-last"><picture data-component-name="image"><img alt="Dans la section dédiée aux segments de clientèle de l’interface administrateur Shopify, des filtres sont présentés, comme l’emplacement, le nombre de commandes, l’abonnement ou non aux e-mails et les produits achetés. Un marchand afro-américain vêtu d’un t-shirt jaune travaille efficacement sur son ordinateur portable." class="mx-auto" src="https://cdn.shopify.com/b/shopify-brochure2-assets/56b77b57dfbf5beb698cffd19f3ac703.png"/></picture></div></div></section></div><section class="grid gap-y-2xl grid-cols-full pb-4xl bg-section-light-bg text-section-light-text pt-2xl" data-section-name="resources" data-component-name="resources" data-viewable-component="true" data-mode="light" id="resources"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl" data-component-name="section-header"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-10 lg:col-span-8 xl:col-span-8 xs:col-start-1 sm:col-start-1 md:col-start-2 lg:col-start-3 xl:col-start-3"><div class="text-center text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t2">Ressources pour opérer une segmentation plus stratégique</h2></div></div></div><div class="grid grid-cols-1 gap-x-gutter gap-y-gutter sm:grid-cols-2 lg:grid-cols-3 container" data-component-name="card-grid"><div data-component-name="card" class="rounded-2xl ring-black/20 border-black p-lg ring-1" data-mode="light"><div data-component-name="card-icon"></div><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Blog</h2><p class="richtext text-body-base pt-sm">Lisez les derniers articles et conseils sur la segmentation.</p></div><div class="leading-[0] mt-md"><a data-component-name="read-blog-link" data-mode="light" class="group font-bold focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out text-link-light focus:text-link-light-focus hover:text-link-light-hover active:text-link-light-active disabled:text-link-light-disabled text-base tracking-ff-tighter link no-underline" style="widows:2" text="Lire sur le blog" href="/fr/blog/customer-segmentation"><span class="inline underline hover:no-underline">Lire sur le blog</span><span class="inline whitespace-nowrap"> </span></a></div></div></div><div data-component-name="card" class="rounded-2xl ring-black/20 border-black p-lg ring-1" data-mode="light"><div data-component-name="card-icon"></div><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Centre d’aide</h2><p class="richtext text-body-base pt-sm">En savoir plus sur la segmentation client dans Shopify.</p></div><div class="leading-[0] mt-md"><a data-component-name="help-center-link" data-mode="light" class="group font-bold focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out text-link-light focus:text-link-light-focus hover:text-link-light-hover active:text-link-light-active disabled:text-link-light-disabled text-base tracking-ff-tighter link no-underline" style="widows:2" aria-label="Source externe : Accéder au Centre d’aide" text="Accéder au Centre d’aide" href="https://help.shopify.com/fr/manual/customers/customer-segmentation"><span class="inline underline hover:no-underline">Accéder au Centre d’aide</span><span class="inline whitespace-nowrap"> </span></a></div></div></div><div data-component-name="card" class="rounded-2xl ring-black/20 border-black p-lg ring-1" data-mode="light"><div data-component-name="card-icon"></div><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Tutoriels vidéo</h2><p class="richtext text-body-base pt-sm">Regardez un tutoriel sur la segmentation pour commencer.</p></div><div class="leading-[0] mt-md"><a data-component-name="visit-shopify-learn-link" data-mode="light" class="group font-bold focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out text-link-light focus:text-link-light-focus hover:text-link-light-hover active:text-link-light-active disabled:text-link-light-disabled text-base tracking-ff-tighter link no-underline" style="widows:2" aria-label="Source externe : Accéder à Shopify Learn" text="Accéder à Shopify Learn" href="https://www.shopify.com/learn/search?query=customer%2Bsegmentation"><span class="inline underline hover:no-underline">Accéder à Shopify Learn</span><span class="inline whitespace-nowrap"> </span></a></div></div></div></div></section><section class="grid gap-y-2xl grid-cols-full pb-2xl bg-section-light-bg text-section-light-text pt-2xl conversion-background" data-section-name="bottom-conversion" data-component-name="bottom-conversion" data-viewable-component="true" data-mode="light" id="bottom-conversion"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl" data-component-name="conversion"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-10 lg:col-span-8 xl:col-span-8 xs:col-start-1 sm:col-start-1 md:col-start-2 lg:col-start-3 xl:col-start-3"><div class="text-center text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t2">Utilisez la segmentation client pour mieux exploiter vos données et améliorer l’efficacité de vos activités de marketing.</h2></div><div data-component-name="button-group" class="mt-md" data-mode="light"><div class="flex gap-y-sm flex-wrap gap-x-sm justify-center"><a href="https://admin.shopify.com/customers/segments?ui_locales=fr" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline md:px-button-lg-px md:py-button-lg-py md:text-button-lg-size border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled" data-component-name="build-segments-bottom-button" data-mode="light" target="">Créer des segments</a></div></div></div></div></section></main><footer class="relative flex flex-col font-shopifysans bg-black text-white" data-component-name="footer" data-viewable-component="true"><section class="container flex flex-col gap-16 py-16 my-0 sm:justify-start sm:pb-16 md:flex-row md:flex-nowrap md:justify-between md:pb-20 md:py-20 md:gap-20 xl:w-full bg-black text-white" data-section-name="footer" data-section-index="1" data-component-name="footer" data-viewable-component="true"><div class="min-w-[100px]"><svg fill="none" role="img" viewBox="0 0 56 64" class="h-[44px]" height="64" data-component-name="shopify-logo"><title>Logo Shopify</title><g clip-path="url(#clip0_198_267)"><path d="M37.7102 7.42882C37.7102 7.42882 37.0044 7.6296 35.8448 7.98098C35.6432 7.32843 35.3407 6.57549 34.9374 5.77235C33.6266 3.26255 31.6604 1.90725 29.3414 1.90725C29.1901 1.90725 29.0389 1.90725 28.8372 1.95745C28.7868 1.85706 28.686 1.80686 28.6356 1.70647C27.6273 0.602155 26.3165 0.100194 24.7537 0.15039C21.7288 0.250783 18.7039 2.40921 16.284 6.27431C14.5699 8.9849 13.2591 12.3982 12.9062 15.0586C9.42764 16.1127 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15.8807 20.1284 24.3503 19.5763C27.6273 19.3755 29.291 20.1786 29.291 20.1786L27.3752 27.4069C27.3752 27.4069 25.2074 26.4029 22.6362 26.6037C18.9056 26.8547 18.8552 29.2139 18.9056 29.8163ZM30.9042 9.53706C30.9042 8.03117 30.7026 5.87274 29.9968 4.06568C32.3158 4.51745 33.4249 7.07745 33.9291 8.63353C33.0216 8.88451 32.0133 9.18568 30.9042 9.53706Z" fill="white"></path><path d="M39.4238 62.2429L55.254 58.3276C55.254 58.3276 48.448 12.4986 48.3976 12.1974C48.3472 11.8963 48.0951 11.6955 47.8431 11.6955C47.591 11.6955 43.1545 11.5951 43.1545 11.5951C43.1545 11.5951 40.4321 8.98488 39.4238 7.98096V62.2429Z" fill="white"></path><path d="M29.2498 20.2129L27.3148 27.4286C27.3148 27.4286 25.1548 26.4426 22.5898 26.6218C18.8098 26.8459 18.8098 29.2213 18.8098 29.8039C19.0348 33.0308 27.5398 33.7479 28.0348 41.3221C28.3948 47.2829 24.8848 51.3613 19.7548 51.6751C13.6348 51.9888 10.2598 48.4034 10.2598 48.4034L11.5648 42.8907C11.5648 42.8907 14.9848 45.4454 17.6848 45.2661C19.4398 45.1765 20.1148 43.6975 20.0248 42.7115C19.7548 38.4986 12.8248 38.7675 12.3748 31.8207C12.0148 25.9944 15.8398 20.1232 24.2998 19.5854C27.5848 19.3613 29.2498 20.2129 29.2498 20.2129Z" fill="black"></path></g><defs><clipPath id="clip0_198_267"><rect width="225" height="64" fill="white"></rect></clipPath></defs></svg></div><div class="md:block md:justify-end"><div class="flex flex-col flex-wrap gap-12 gap-x-4 md:gap-20 md:gap-x-16 sm:grid sm:max-h-fit sm:grid-cols-3 lg:grid-cols-4 max-h-[92rem] sm:max-h-[75rem]"><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="shopify"><h2 class="text-base font-bold text-white">Shopify</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/ca-fr/a-propos-de-nous" aria-label="À propos" data-component-name="propos">À propos</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shopifyinvestors.com/home/default.aspx" aria-label="Source externe : Investisseurs" data-component-name="investisseurs">Investisseurs</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/ca-fr/partenaires" aria-label="Partenaires" data-component-name="partenaires">Partenaires</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/ca-fr/affilies" aria-label="Affiliés" data-component-name="affili-s">Affiliés</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/ca-fr/legal" aria-label="Mentions légales" data-component-name="mentions-l-gales">Mentions légales</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.shopifystatus.com/" aria-label="Source externe : Statut du service" data-component-name="statut-du-service">Statut du service</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="assistance"><h2 class="text-base font-bold text-white">Assistance</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://help.shopify.com/fr/questions" aria-label="Source externe : Assistance aux marchands" data-component-name="assistance-aux-marchands">Assistance aux marchands</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://help.shopify.com/fr/" aria-label="Source externe : Centre d’aide" data-component-name="centre-d-aide">Centre d’aide</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.shopify.com/partners/directory" aria-label="Source externe : Faites appel à un partenaire" data-component-name="faites-appel-un-partenaire">Faites appel à un partenaire</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://academy.shopify.com?itcat=brochure&itterm=global-footer" aria-label="Source externe : Shopify Academy" data-component-name="shopify-academy">Shopify Academy</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://community.shopify.com/c/Communauté-Shopify-FR/ct-p/fr?utm_campaign=footer&utm_content=fr-ca&utm_medium=web&utm_source=shopify" aria-label="Source externe : Communauté Shopify" data-component-name="communaut-shopify">Communauté Shopify</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="d-veloppeurs"><h2 class="text-base font-bold text-white">Développeurs</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shopify.dev" aria-label="Source externe : Shopify.dev" data-component-name="shopify-dev">Shopify.dev</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shopify.dev/api" aria-label="Source externe : Documentation API" data-component-name="documentation-a-p-i">Documentation API</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://devdegree.ca" aria-label="Source externe : Dev Degree" data-component-name="dev-degree">Dev Degree</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="produits"><h2 class="text-base font-bold text-white">Produits</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shop.app" aria-label="Source externe : Shop" data-component-name="shop">Shop</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/ca-fr/shop-pay" aria-label="Shop Pay" data-component-name="shop-pay">Shop Pay</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/ca-fr/plus" aria-label="Shopify Plus" data-component-name="shopify-plus">Shopify Plus</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.linkpop.com/fr" aria-label="Source externe : Linkpop" data-component-name="linkpop">Linkpop</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/ca-fr/enterprise" aria-label="Shopify pour les entreprises" data-component-name="shopify-pour-les-entreprises">Shopify pour les entreprises</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="solutions"><h2 class="text-base font-bold text-white">Solutions</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/ca-fr/site-de-vente-en-ligne" aria-label="Éditeur de boutique en ligne" data-component-name="diteur-de-boutique-en-ligne">Éditeur de boutique en ligne</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/ca-fr/website/builder" aria-label="Outil de création de site web" data-component-name="outil-de-cr-ation-de-site-web">Outil de création de site web</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/ca-fr/tour/ecommerce-website" aria-label="Site e-commerce" data-component-name="site-e-commerce">Site e-commerce</a></li></ul></div></div></div></section><section class="border-t my-0 container max-sm:mx-0 xl:w-full border-white border-opacity-20 bg-inherit" data-section-name="footer" data-section-index="2" data-component-name="footer" data-viewable-component="true"><div class="flex flex-col items-center justify-center gap-4 py-8 sm:items-start sm:gap-8 lg:flex-row lg:justify-between lg:gap-10 bg-black text-white"><div class="mt-1 flex w-full flex-col items-center justify-center sm:flex-row sm:items-start sm:justify-start sm:gap-8 lg:gap-14"><div class="relative hidden sm:block" data-click-outside="dismiss" data-component-name="regions"><button aria-controls="regionSelector" aria-expanded="false" aria-haspopup="true" class="bg-transparent mx-auto md:inline-block py-3 text-[#E0E0E0] hover:text-white" type="button" data-component-name="region-selector-open" tabindex="0" aria-label="Navigation par région. Actuel: Canada (Français)"><span class="inline-flex items-center"><svg viewBox="0 0 45 45" aria-hidden="true" focusable="false" class="mr-1 h-4 w-4 fill-white"><path d="M22.5 2A20.5 20.5 0 1 0 43 22.5 20.52 20.52 0 0 0 22.5 2zm-4.23 28.79A33.67 33.67 0 0 0 22 31a34.54 34.54 0 0 0 4.76-.33 30.45 30.45 0 0 1-4.26 9 30.41 30.41 0 0 1-4.23-8.88zM22 28a29.86 29.86 0 0 1-4.47-.34A31 31 0 0 1 17 22a29.87 29.87 0 0 1 .36-4.64A30.13 30.13 0 0 1 22 17a31 31 0 0 1 5.66.53A29.85 29.85 0 0 1 28 22a31 31 0 0 1-.5 5.5 31 31 0 0 1-5.5.5zm-7.64-1a25.22 25.22 0 0 1-9.15-4.5 24.89 24.89 0 0 1 9-4.48A33.56 33.56 0 0 0 14 22a34.61 34.61 0 0 0 .36 5zM22.5 5.21a25.25 25.25 0 0 1 4.5 9.15 34.61 34.61 0 0 0-5-.36 33.58 33.58 0 0 0-4 .24 25.24 25.24 0 0 1 4.5-9.03zm8.29 13.06a30.41 30.41 0 0 1 8.89 4.23 30.46 30.46 0 0 1-9 4.26A34.54 34.54 0 0 0 31 22a33.67 33.67 0 0 0-.21-3.73zm8.82.59A33.75 33.75 0 0 0 30.26 15a29.2 29.2 0 0 0-3.89-9.56 17.54 17.54 0 0 1 13.24 13.42zm-21-13.41a29.16 29.16 0 0 0-3.85 9.35 29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="break-keep">Canada (Français)</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="ml-2 h-3 w-3 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="w-128 absolute bottom-[calc(100%+5em)] z-50 rounded-lg leading-8 bg-black text-white shadow-soft-dark-2xl inset-x-0" id="regionSelector" data-component-name="region-selector" style="display:none"><ul class="columns-2 px-5 py-8 md:px-14 md:py-10" data-component-name="region-nav" id="region-nav"><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ca-fr/segmentation" data-component-name="fr-0" aria-current="true">Canada (Français)<svg viewBox="0 0 10 8" fill="none" aria-hidden="true" focusable="false" class="ml-2 w-3"><path d="M0.75 4.75L3 7.25L9.25 0.75" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></svg></a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/au/segmentation" lang="en" data-component-name="en-1" aria-current="false">Australia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/be/segmentation" lang="nl" data-component-name="nl-2" aria-current="false">Belgium</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/br/segmentation" lang="pt" data-component-name="pt-3" aria-current="false">Brasil</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ca/segmentation" lang="en" data-component-name="en-4" aria-current="false">Canada (English)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/cz/segmentation" lang="cs" data-component-name="cs-5" aria-current="false">Česká republika</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/co/segmentation" lang="es" data-component-name="es-6" aria-current="false">Colombia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/dk/segmentation" lang="da" data-component-name="da-7" aria-current="false">Danmark</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/de/segmentation" lang="de" data-component-name="de-8" aria-current="false">Deutschland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/es-es/segmentation" lang="es" data-component-name="es-9" aria-current="false">España</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/es/segmentation" lang="es" data-component-name="es-10" aria-current="false">Español (Intl.)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/fr/segmentation" lang="fr" data-component-name="fr-11" aria-current="false">France</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/hk-en/segmentation" lang="en" data-component-name="en-12" aria-current="false">Hong Kong SAR</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/in/segmentation" lang="en" data-component-name="en-13" aria-current="false">India</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/id/segmentation" lang="en" data-component-name="en-14" aria-current="false">Indonesia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ie/segmentation" lang="en" data-component-name="en-15" aria-current="false">Ireland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/it/segmentation" lang="it" data-component-name="it-16" aria-current="false">Italia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/my/segmentation" lang="en" data-component-name="en-17" aria-current="false">Malaysia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/mx/segmentation" lang="es" data-component-name="es-18" aria-current="false">México</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/nl/segmentation" lang="nl" data-component-name="nl-19" aria-current="false">Nederland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/nz/segmentation" lang="en" data-component-name="en-20" aria-current="false">New Zealand</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ng/segmentation" lang="en" data-component-name="en-21" aria-current="false">Nigeria</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/no/segmentation" lang="nb" data-component-name="nb-22" aria-current="false">Norge</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/no-en/segmentation" lang="en" data-component-name="en-23" aria-current="false">Norway (English)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ph/segmentation" lang="en" data-component-name="en-24" aria-current="false">Philippines</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/pl/segmentation" lang="pl" data-component-name="pl-25" aria-current="false">Polska</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/pt/segmentation" lang="pt-PT" data-component-name="pt-PT-26" aria-current="false">Portugal</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/sg/segmentation" lang="en" data-component-name="en-27" aria-current="false">Singapore</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/za/segmentation" lang="en" data-component-name="en-28" aria-current="false">South Africa</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/fi/segmentation" lang="fi" data-component-name="fi-29" aria-current="false">Suomi</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/se/segmentation" lang="sv" data-component-name="sv-30" aria-current="false">Sverige</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/tr/segmentation" lang="tr" data-component-name="tr-31" aria-current="false">Türkiye</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/uk/segmentation" lang="en" data-component-name="en-32" aria-current="false">United Kingdom</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/segmentation" lang="en" data-component-name="en-33" aria-current="false">USA</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/th/segmentation" lang="th" data-component-name="th-34" aria-current="false">ไทย</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/kr/segmentation" lang="ko" data-component-name="ko-35" aria-current="false">대한민국</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/tw/segmentation" lang="zh-Hant" data-component-name="zh-Hant-36" aria-current="false">台灣</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/jp/segmentation" lang="ja" data-component-name="ja-37" aria-current="false">日本</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/zh/segmentation" lang="zh-Hans" data-component-name="zh-Hans-38" aria-current="false">简体中文</a></li></ul></div></div><div class="relative block sm:hidden" data-click-outside="dismiss" data-component-name="regions"><div aria-hidden="true" class="fixed top-0 left-0 z-50 h-full w-full text-[1.1428571429em] will-change-auto transition-opacity motion-reduce:transition-none bg-black pointer-events-none opacity-0"></div><button class="bg-transparent mx-auto md:inline-block py-3 text-[#E0E0E0] hover:text-white" type="button" data-component-name="region-selector-open" tabindex="0" aria-label="Navigation par région. Actuel: Canada (Français)"><span class="inline-flex items-center"><svg viewBox="0 0 45 45" aria-hidden="true" focusable="false" class="mr-1 h-4 w-4 fill-white"><path d="M22.5 2A20.5 20.5 0 1 0 43 22.5 20.52 20.52 0 0 0 22.5 2zm-4.23 28.79A33.67 33.67 0 0 0 22 31a34.54 34.54 0 0 0 4.76-.33 30.45 30.45 0 0 1-4.26 9 30.41 30.41 0 0 1-4.23-8.88zM22 28a29.86 29.86 0 0 1-4.47-.34A31 31 0 0 1 17 22a29.87 29.87 0 0 1 .36-4.64A30.13 30.13 0 0 1 22 17a31 31 0 0 1 5.66.53A29.85 29.85 0 0 1 28 22a31 31 0 0 1-.5 5.5 31 31 0 0 1-5.5.5zm-7.64-1a25.22 25.22 0 0 1-9.15-4.5 24.89 24.89 0 0 1 9-4.48A33.56 33.56 0 0 0 14 22a34.61 34.61 0 0 0 .36 5zM22.5 5.21a25.25 25.25 0 0 1 4.5 9.15 34.61 34.61 0 0 0-5-.36 33.58 33.58 0 0 0-4 .24 25.24 25.24 0 0 1 4.5-9.03zm8.29 13.06a30.41 30.41 0 0 1 8.89 4.23 30.46 30.46 0 0 1-9 4.26A34.54 34.54 0 0 0 31 22a33.67 33.67 0 0 0-.21-3.73zm8.82.59A33.75 33.75 0 0 0 30.26 15a29.2 29.2 0 0 0-3.89-9.56 17.54 17.54 0 0 1 13.24 13.42zm-21-13.41a29.16 29.16 0 0 0-3.85 9.35 29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="break-keep">Canada (Français)</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="ml-2 h-3 w-3 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="webkit-overflow-scrolling-touch fixed overflow-hidden z-[999] box-content will-change-auto w-full inset-0 mt-16 rounded-t-lg leading-[3rem] duration-300 ease-in-out motion-reduce:animation-none motion-reduce:transition-none bg-black text-white shadow-soft-dark-2xl invisible translate-y-full" id="mobileRegionSelector" aria-label="Navigation par région" aria-modal="true" role="dialog"><div class="border-shade-30 border-b"><div class="flex items-center justify-between px-5 py-4"><h3 class="text-lg font-medium">Pays/région</h3><button class="h-[1.2em] w-[1.2em] fill-current" type="button" data-component-name="region-selector-close"><svg viewBox="0 0 20 20" aria-label="Fermer la navigation par région" class="h-[1.2em] w-[1.2em] fill-current fill-white"><path d="m11.414 10 6.293-6.293a1 1 0 0 0-1.414-1.414L10 8.586 3.707 2.293a1 1 0 0 0-1.414 1.414L8.586 10l-6.293 6.293a1 1 0 0 0 1.414 1.414L10 11.414l6.293 6.293a.996.996 0 0 0 1.414 0 1 1 0 0 0 0-1.414L11.414 10z"></path></svg></button></div></div><div class="h-full overflow-y-scroll pb-4"><ul class="columns-2 px-5 py-8 md:px-14 md:py-10" data-component-name="region-nav" id="region-nav"><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ca-fr/segmentation" data-component-name="fr-0" aria-current="true">Canada (Français)<svg viewBox="0 0 10 8" fill="none" aria-hidden="true" focusable="false" class="ml-2 w-3"><path d="M0.75 4.75L3 7.25L9.25 0.75" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></svg></a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/au/segmentation" lang="en" data-component-name="en-1" aria-current="false">Australia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/be/segmentation" lang="nl" data-component-name="nl-2" aria-current="false">Belgium</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/br/segmentation" lang="pt" data-component-name="pt-3" aria-current="false">Brasil</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ca/segmentation" lang="en" data-component-name="en-4" aria-current="false">Canada (English)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/cz/segmentation" lang="cs" data-component-name="cs-5" aria-current="false">Česká republika</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/co/segmentation" lang="es" data-component-name="es-6" aria-current="false">Colombia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/dk/segmentation" lang="da" data-component-name="da-7" aria-current="false">Danmark</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/de/segmentation" lang="de" data-component-name="de-8" aria-current="false">Deutschland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/es-es/segmentation" lang="es" data-component-name="es-9" aria-current="false">España</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/es/segmentation" lang="es" data-component-name="es-10" aria-current="false">Español (Intl.)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/fr/segmentation" lang="fr" data-component-name="fr-11" aria-current="false">France</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/hk-en/segmentation" lang="en" data-component-name="en-12" aria-current="false">Hong Kong SAR</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/in/segmentation" lang="en" data-component-name="en-13" aria-current="false">India</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/id/segmentation" lang="en" data-component-name="en-14" aria-current="false">Indonesia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ie/segmentation" lang="en" data-component-name="en-15" aria-current="false">Ireland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/it/segmentation" lang="it" data-component-name="it-16" aria-current="false">Italia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/my/segmentation" lang="en" data-component-name="en-17" aria-current="false">Malaysia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/mx/segmentation" lang="es" data-component-name="es-18" aria-current="false">México</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/nl/segmentation" lang="nl" data-component-name="nl-19" aria-current="false">Nederland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/nz/segmentation" lang="en" data-component-name="en-20" aria-current="false">New Zealand</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ng/segmentation" lang="en" data-component-name="en-21" aria-current="false">Nigeria</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/no/segmentation" lang="nb" data-component-name="nb-22" aria-current="false">Norge</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/no-en/segmentation" lang="en" data-component-name="en-23" aria-current="false">Norway (English)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ph/segmentation" lang="en" data-component-name="en-24" aria-current="false">Philippines</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/pl/segmentation" lang="pl" data-component-name="pl-25" aria-current="false">Polska</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/pt/segmentation" lang="pt-PT" data-component-name="pt-PT-26" aria-current="false">Portugal</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/sg/segmentation" lang="en" data-component-name="en-27" aria-current="false">Singapore</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/za/segmentation" lang="en" data-component-name="en-28" aria-current="false">South Africa</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/fi/segmentation" lang="fi" data-component-name="fi-29" aria-current="false">Suomi</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/se/segmentation" lang="sv" data-component-name="sv-30" aria-current="false">Sverige</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/tr/segmentation" lang="tr" data-component-name="tr-31" aria-current="false">Türkiye</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/uk/segmentation" lang="en" data-component-name="en-32" aria-current="false">United Kingdom</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/segmentation" lang="en" data-component-name="en-33" aria-current="false">USA</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/th/segmentation" lang="th" data-component-name="th-34" aria-current="false">ไทย</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/kr/segmentation" lang="ko" data-component-name="ko-35" aria-current="false">대한민국</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/tw/segmentation" lang="zh-Hant" data-component-name="zh-Hant-36" aria-current="false">台灣</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/jp/segmentation" lang="ja" data-component-name="ja-37" aria-current="false">日本</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/zh/segmentation" lang="zh-Hans" data-component-name="zh-Hans-38" aria-current="false">简体中文</a></li></ul></div></div></div><ul class="flex flex-col items-center flex-wrap sm:flex-row sm:items-start gap-x-8 md:gap-x-10" data-component-name="bottom-nav"><li class="mt-2 block py-3 sm:mt-0 text-[#E0E0E0] hover:text-white"><a class="hover:underline" href="/ca-fr/legal/conditions" data-component-name="conditions-de-service">Conditions de service</a></li><li class="mt-2 block py-3 sm:mt-0 text-[#E0E0E0] hover:text-white"><a class="hover:underline" href="/ca-fr/legal/confidentialite" data-component-name="politique-de-confidentialit">Politique de confidentialité</a></li><li class="mt-2 block py-3 sm:mt-0 text-[#E0E0E0] hover:text-white"><a class="hover:underline" href="/ca-fr/sitemap" data-component-name="plan-du-site">Plan du site</a></li><li class="mt-2 block py-3 sm:mt-0 text-[#E0E0E0] hover:text-white"><a class="hover:underline" href="https://privacy.shopify.com/fr" data-component-name="choix-en-mati-re-de-confidentialit" aria-label="Source externe : Choix en matière de confidentialité">Choix en matière de confidentialité</a></li></ul></div><ul class="flex gap-4 md:gap-6" data-component-name="social"><li><a class="block h-8 w-8 fill-white hover:fill-shade-30" href="https://www.facebook.com/shopify" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-facebook" aria-label="Source externe : Facebook (S’ouvre dans une nouvelle fenêtre)"><svg viewBox="0 0 30 30"><path d="M15.6 30V19.4h5V15h-5v-3.1c0-1 .6-1.9 1.3-1.9h3.8V5.6h-3.8c-3.1 0-5.6 2.8-5.6 6.3V15H7.5v4.4h3.8v10.1C4.8 27.9 0 22 0 15 0 6.7 6.7 0 15 0s15 6.7 15 15c0 8.1-6.4 14.7-14.4 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