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<span>Company history</span> </div> </a> <button aria-controls="toc-Company_history-sublist" class="cdx-button cdx-button--weight-quiet cdx-button--icon-only vector-toc-toggle"> <span class="vector-icon mw-ui-icon-wikimedia-expand"></span> <span>Toggle Company history subsection</span> </button> <ul id="toc-Company_history-sublist" class="vector-toc-list"> <li id="toc-The_founders" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#The_founders"> <div class="vector-toc-text"> <span class="vector-toc-numb">2.1</span> <span>The founders</span> </div> </a> <ul id="toc-The_founders-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Headquarters" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Headquarters"> <div class="vector-toc-text"> <span class="vector-toc-numb">2.2</span> <span>Headquarters</span> </div> </a> <ul id="toc-Headquarters-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Key_dates" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Key_dates"> <div class="vector-toc-text"> <span class="vector-toc-numb">2.3</span> <span>Key dates</span> </div> </a> <ul id="toc-Key_dates-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-International_presence" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#International_presence"> <div class="vector-toc-text"> <span class="vector-toc-numb">3</span> <span>International presence</span> </div> </a> <button aria-controls="toc-International_presence-sublist" class="cdx-button cdx-button--weight-quiet cdx-button--icon-only vector-toc-toggle"> <span class="vector-icon mw-ui-icon-wikimedia-expand"></span> <span>Toggle International presence subsection</span> </button> <ul id="toc-International_presence-sublist" class="vector-toc-list"> <li id="toc-Partner_network" class="vector-toc-list-item vector-toc-level-2"> <a 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<div class="vector-body-before-content"> <div class="mw-indicators"> </div> <div id="siteSub" class="noprint">From Wikipedia, the free encyclopedia</div> </div> <div id="contentSub"><div id="mw-content-subtitle"><span class="mw-redirectedfrom">(Redirected from <a href="/w/index.php?title=Rakuten_Aquafadas&redirect=no" class="mw-redirect" title="Rakuten Aquafadas">Rakuten Aquafadas</a>)</span></div></div> <div id="mw-content-text" class="mw-body-content"><div class="mw-content-ltr mw-parser-output" lang="en" dir="ltr"><div class="shortdescription nomobile noexcerpt noprint searchaux" style="display:none">French software company</div> <style data-mw-deduplicate="TemplateStyles:r1251242444">.mw-parser-output .ambox{border:1px solid #a2a9b1;border-left:10px solid #36c;background-color:#fbfbfb;box-sizing:border-box}.mw-parser-output .ambox+link+.ambox,.mw-parser-output .ambox+link+style+.ambox,.mw-parser-output .ambox+link+link+.ambox,.mw-parser-output .ambox+.mw-empty-elt+link+.ambox,.mw-parser-output .ambox+.mw-empty-elt+link+style+.ambox,.mw-parser-output .ambox+.mw-empty-elt+link+link+.ambox{margin-top:-1px}html body.mediawiki .mw-parser-output .ambox.mbox-small-left{margin:4px 1em 4px 0;overflow:hidden;width:238px;border-collapse:collapse;font-size:88%;line-height:1.25em}.mw-parser-output .ambox-speedy{border-left:10px solid #b32424;background-color:#fee7e6}.mw-parser-output .ambox-delete{border-left:10px solid #b32424}.mw-parser-output .ambox-content{border-left:10px solid #f28500}.mw-parser-output .ambox-style{border-left:10px solid #fc3}.mw-parser-output .ambox-move{border-left:10px solid #9932cc}.mw-parser-output .ambox-protection{border-left:10px solid #a2a9b1}.mw-parser-output .ambox .mbox-text{border:none;padding:0.25em 0.5em;width:100%}.mw-parser-output .ambox .mbox-image{border:none;padding:2px 0 2px 0.5em;text-align:center}.mw-parser-output .ambox .mbox-imageright{border:none;padding:2px 0.5em 2px 0;text-align:center}.mw-parser-output .ambox .mbox-empty-cell{border:none;padding:0;width:1px}.mw-parser-output .ambox .mbox-image-div{width:52px}@media(min-width:720px){.mw-parser-output .ambox{margin:0 10%}}@media print{body.ns-0 .mw-parser-output .ambox{display:none!important}}</style><table class="box-Expand_language plainlinks metadata ambox ambox-notice skin-invert-image" role="presentation"><tbody><tr><td class="mbox-image"><div class="mbox-image-div"><span typeof="mw:File"><span><img alt="" src="//upload.wikimedia.org/wikipedia/commons/thumb/8/8a/Translation_to_english_arrow.svg/50px-Translation_to_english_arrow.svg.png" decoding="async" width="50" height="17" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/8/8a/Translation_to_english_arrow.svg/75px-Translation_to_english_arrow.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/8/8a/Translation_to_english_arrow.svg/100px-Translation_to_english_arrow.svg.png 2x" data-file-width="60" data-file-height="20" /></span></span></div></td><td class="mbox-text"><div class="mbox-text-span"><style data-mw-deduplicate="TemplateStyles:r1214851843">.mw-parser-output .hidden-begin{box-sizing:border-box;width:100%;padding:5px;border:none;font-size:95%}.mw-parser-output .hidden-title{font-weight:bold;line-height:1.6;text-align:left}.mw-parser-output .hidden-content{text-align:left}@media all and (max-width:500px){.mw-parser-output .hidden-begin{width:auto!important;clear:none!important;float:none!important}}</style><div class="hidden-begin mw-collapsible mw-collapsed" style="font-size:100%; padding: 0px;"><div class="hidden-title skin-nightmode-reset-color" style="text-align:center; padding-right: 3em; font-weight: normal; text-align: left">You can help <b>expand this article with text translated from <a href="https://fr.wikipedia.org/wiki/Rakuten_DX" class="extiw" title="fr:Rakuten DX">the corresponding article</a> in French</b>.  <i><small>(November 2020)</small></i> <small>Click [show] for important translation instructions.</small></div><div class="hidden-content mw-collapsible-content" style=""> <ul><li><a rel="nofollow" class="external text" href="https://translate.google.com/translate?&u=https%3A%2F%2Ffr.wikipedia.org%2Fwiki%2FRakuten_DX&sl=fr&tl=en&prev=_t&hl=en">View</a> a machine-translated version of the French article.</li> <li>Machine translation, like <a rel="nofollow" class="external text" href="https://deepl.com">DeepL</a> or <a rel="nofollow" class="external text" href="https://translate.google.com/">Google Translate</a>, is a useful starting point for translations, but translators must revise errors as necessary and confirm that the translation is accurate, rather than simply copy-pasting machine-translated text into the English Wikipedia.</li> <li>Consider <b><a href="/wiki/Template:Expand_French#Topics_and_categorization" title="Template:Expand French">adding a topic</a></b> to this template: there are already 1,863 articles in 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A model attribution edit summary is <code>Content in this edit is translated from the existing French Wikipedia article at [[:fr:Rakuten DX]]; see its history for attribution.</code></li> <li>You may also add the template <code>{{Translated|fr|Rakuten DX}}</code> to the <a href="/wiki/Talk:Rakuten_DX" title="Talk:Rakuten DX">talk page</a>.</li> <li>For more guidance, see <a href="/wiki/Wikipedia:Translation" title="Wikipedia:Translation">Wikipedia:Translation</a>.</li></ul></div></div></div></td></tr></tbody></table> <style data-mw-deduplicate="TemplateStyles:r1257001546">.mw-parser-output .infobox-subbox{padding:0;border:none;margin:-3px;width:auto;min-width:100%;font-size:100%;clear:none;float:none;background-color:transparent}.mw-parser-output .infobox-3cols-child{margin:auto}.mw-parser-output .infobox .navbar{font-size:100%}@media screen{html.skin-theme-clientpref-night .mw-parser-output .infobox-full-data:not(.notheme)>div:not(.notheme)[style]{background:#1f1f23!important;color:#f8f9fa}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .infobox-full-data:not(.notheme) div:not(.notheme){background:#1f1f23!important;color:#f8f9fa}}@media(min-width:640px){body.skin--responsive .mw-parser-output .infobox-table{display:table!important}body.skin--responsive .mw-parser-output .infobox-table>caption{display:table-caption!important}body.skin--responsive .mw-parser-output .infobox-table>tbody{display:table-row-group}body.skin--responsive .mw-parser-output .infobox-table tr{display:table-row!important}body.skin--responsive .mw-parser-output .infobox-table th,body.skin--responsive .mw-parser-output .infobox-table td{padding-left:inherit;padding-right:inherit}}</style><style data-mw-deduplicate="TemplateStyles:r1242257876">.mw-parser-output .ib-company .infobox-label{padding-right:0.5em}.mw-parser-output .ib-company .infobox-data,.mw-parser-output .ib-company .infobox-below{line-height:1.35em}.mw-parser-output .ib-company-logo img{background-color:#f8f9fa}.mw-parser-output .ib-company-locality,.mw-parser-output .ib-company-country{display:inline}</style><table class="infobox ib-company vcard"><caption class="infobox-title fn org" style="font-size: 125%;">Rakuten DX</caption><tbody><tr><td colspan="2" class="infobox-image ib-company-logo logo"><span class="mw-default-size" typeof="mw:File/Frameless"><a href="/wiki/File:Rakuten_DX.svg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/en/thumb/a/a4/Rakuten_DX.svg/220px-Rakuten_DX.svg.png" decoding="async" width="220" height="46" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/a/a4/Rakuten_DX.svg/330px-Rakuten_DX.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/a/a4/Rakuten_DX.svg/440px-Rakuten_DX.svg.png 2x" data-file-width="512" data-file-height="108" /></a></span></td></tr><tr><th scope="row" class="infobox-label">Formerly</th><td class="infobox-data nickname">Rakuten Aquafadas</td></tr><tr><th scope="row" class="infobox-label">Company type</th><td class="infobox-data category"><a href="/wiki/Subsidiary" title="Subsidiary">Subsidiary</a></td></tr><tr><th scope="row" class="infobox-label">Industry</th><td class="infobox-data category"><a href="/wiki/Computer_software" class="mw-redirect" title="Computer software">Computer software</a><br /><a href="/wiki/Digital_Publishing" class="mw-redirect" title="Digital Publishing">Digital Publishing</a></td></tr><tr><th scope="row" class="infobox-label">Founded</th><td class="infobox-data">2006</td></tr><tr><th scope="row" class="infobox-label">Founder</th><td class="infobox-data agent"><style data-mw-deduplicate="TemplateStyles:r1126788409">.mw-parser-output .plainlist ol,.mw-parser-output .plainlist ul{line-height:inherit;list-style:none;margin:0;padding:0}.mw-parser-output .plainlist ol li,.mw-parser-output .plainlist ul li{margin-bottom:0}</style><div class="plainlist"><ul><li>Claudia Zimmer</li><li>Matthieu Kopp</li></ul></div></td></tr><tr><th scope="row" class="infobox-label">Headquarters</th><td class="infobox-data adr"><div class="ib-company-locality locality"><a href="/wiki/Montpellier" title="Montpellier">Montpellier</a></div>, <div class="ib-company-country country-name"><a href="/wiki/France" title="France">France</a></div></td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Area served</div></th><td class="infobox-data">Worldwide</td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Key people</div></th><td class="infobox-data agent"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1126788409"><div class="plainlist"><ul><li>Yasufumi Hirai (<a href="/wiki/Chairman" class="mw-redirect" title="Chairman">Chairman</a>)</li><li>Olivier Alluis (<a href="/wiki/Chief_executive_officer" title="Chief executive officer">CEO</a>)</li><li>Florian Lemoine (<a href="/wiki/Chief_technology_officer" title="Chief technology officer">CTO</a>)</li></ul></div></td></tr><tr><th scope="row" class="infobox-label">Owner</th><td class="infobox-data"><a href="/wiki/Rakuten" title="Rakuten">Rakuten</a></td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Number of employees</div></th><td class="infobox-data">55</td></tr></tbody></table> <p><b>Rakuten DX</b><sup id="cite_ref-RDX_rebranding_1-0" class="reference"><a href="#cite_note-RDX_rebranding-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> is a software company specialising in <a href="/wiki/No-code_development_platform" title="No-code development platform">no-code development platforms</a> to build <a href="/wiki/Mobile_app" title="Mobile app">mobile apps</a> for smartphones, tablets and web designed for enterprises and digital publishers. Headquartered in <a href="/wiki/Montpellier" title="Montpellier">Montpellier</a>, <a href="/wiki/France" title="France">France</a>, Rakuten DX is a major <a href="/wiki/Subsidiary" title="Subsidiary">subsidiary</a> of <a href="/wiki/Rakuten" title="Rakuten">Rakuten</a>. </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="Sector">Sector</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Rakuten_DX&action=edit&section=1" title="Edit section: Sector"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1251242444"><table class="box-Buzzword plainlinks metadata ambox ambox-style" role="presentation"><tbody><tr><td class="mbox-image"><div class="mbox-image-div"><span typeof="mw:File"><span><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/f/f2/Edit-clear.svg/40px-Edit-clear.svg.png" decoding="async" width="40" height="40" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/f/f2/Edit-clear.svg/60px-Edit-clear.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/f/f2/Edit-clear.svg/80px-Edit-clear.svg.png 2x" data-file-width="48" data-file-height="48" /></span></span></div></td><td class="mbox-text"><div class="mbox-text-span">This article appears to <b>contain a large number of <a href="/wiki/Buzzword" title="Buzzword">buzzwords</a></b>.<span class="hide-when-compact"> There might be a discussion about this on the <a href="/wiki/Talk:Rakuten_DX" title="Talk:Rakuten DX">talk page</a>. Please help <a class="external text" href="https://en.wikipedia.org/w/index.php?title=Rakuten_DX&action=edit">improve this article</a> if you can.</span> <span class="date-container"><i>(<span class="date">October 2021</span>)</i></span></div></td></tr></tbody></table> <p>Rakuten DX provides mobile application tools & digital experience services for enterprises designed to support businesses in their digital transformation. With Rakuten DX software companies can build smartphone, tablet and web apps for their sales reps, investors and communications teams. Aquafadas also specialises in solutions for digital newspapers, magazines and e-text books. </p> <div class="mw-heading mw-heading2"><h2 id="Company_history">Company history</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Rakuten_DX&action=edit&section=2" title="Edit section: Company history"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <div class="mw-heading mw-heading3"><h3 id="The_founders">The founders</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Rakuten_DX&action=edit&section=3" title="Edit section: The founders"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Claudia Zimmer (CEO), previously an architect, and Matthieu Kopp (CTO) with a degree of engineering (<a href="/wiki/%C3%89cole_centrale_Paris" class="mw-redirect" title="École centrale Paris">École Centrale Paris</a>) and PhD in astrophysics. With 11 years of software development experience, they previously spent 5 years running the Application Networks startup in London and founded Aquafadas in 2006. </p> <div class="mw-heading mw-heading3"><h3 id="Headquarters">Headquarters</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Rakuten_DX&action=edit&section=4" title="Edit section: Headquarters"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Rakuten DX headquarters are in <a href="/wiki/Montpellier" title="Montpellier">Montpellier</a>, France, and also has offices in <a href="/wiki/Paris" title="Paris">Paris</a>. </p> <div class="mw-heading mw-heading3"><h3 id="Key_dates">Key dates</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Rakuten_DX&action=edit&section=5" title="Edit section: Key dates"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li>2004: Creation of the first software, iDive</li> <li>2006: Aquafadas founded as a company by Claudia Zimmer and Matthieu Kopp. PulpMotion, the second software, launches.</li> <li>2007: BannerZest – software designed to create Flash banners – enters the market. The same year <a href="/wiki/Ave!Comics" title="Ave!Comics">Ave!Comics</a>, book store for digital comic books owned by Aquafadas, starts to gain attention in the comic books world.</li> <li>2008: VideoPier launch</li> <li>December 2008, <a href="/wiki/Lucky_Luke" title="Lucky Luke">the latest Lucky Luke</a> comic book on <a href="/wiki/IPhone" title="IPhone">iPhone</a> goes on sale thanks to the <a href="/wiki/Ave!Comics" title="Ave!Comics">Ave!Comics</a>3 tools</li> <li>2009: SnapFlow launch</li> <li>May 2009, creation of <a href="/wiki/Ave!Comics" title="Ave!Comics">Ave!Comics</a><a href="/wiki/Aquafadas#cite_note-Ave.21Comics-3" class="mw-redirect" title="Aquafadas">3</a> Production</li> <li>2010: BannerZest for Windows goes live. BannerZest Fun Pics Facebook app launches. Plug-in PulpFx created in partnership with Noise Industries goes live. Digital publications for <a href="/wiki/Fnac" title="Fnac">Fnac</a> and <a href="/wiki/Orange_S.A." class="mw-redirect" title="Orange S.A.">Orange</a> enter the market. Launch of mobile apps for: <a href="/wiki/RMC_Sport" class="mw-redirect" title="RMC Sport">RMC Sport</a>, <a href="/w/index.php?title=La_Tribune_(France)&action=edit&redlink=1" class="new" title="La Tribune (France) (page does not exist)">La Tribune</a> and <a href="/wiki/Reader%27s_Digest" title="Reader's Digest">Reader's Digest</a>.</li> <li>2011: Partnership with Quark to make Aquafadas technology compatible with <a href="/wiki/QuarkXPress" title="QuarkXPress">Quark</a> 9 et <a href="/wiki/QuarkXPress" title="QuarkXPress">Quark</a> QPS. Adobe InDesign <a href="/wiki/Aquafadas#cite_note-plugin-4" class="mw-redirect" title="Aquafadas">4</a> Plugin designed for digital publishing goes live. New clients using Aquafadas tools for their digital publications: La Réunion des Musées Nationaux – <a href="/wiki/Grand_Palais_(Paris)" class="mw-redirect" title="Grand Palais (Paris)">Grand Palais</a>, <a href="/wiki/Reader%27s_Digest" title="Reader's Digest">Reader's Digest</a>, <a href="/w/index.php?title=La_Tribune_(France)&action=edit&redlink=1" class="new" title="La Tribune (France) (page does not exist)">La Tribune</a>, <a href="/w/index.php?title=Groupe_Bayard&action=edit&redlink=1" class="new" title="Groupe Bayard (page does not exist)">Bayard</a>, and <a href="/wiki/Carlsen_Comics" class="mw-redirect" title="Carlsen Comics">Carlsen</a>.</li> <li>2012: The Canadian e-reading company <a href="/wiki/Kobo_Inc." title="Kobo Inc.">Kobo Inc.</a> acquires Aquafadas.</li> <li>2017: Aquafadas becomes a major subsidiary of the <a href="/wiki/Rakuten" title="Rakuten">Rakuten Group</a>, appointing Yasufumi Hirai as Chairman and Koichiro Takahara as CEO.<sup id="cite_ref-2" class="reference"><a href="#cite_note-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup></li> <li>July 2017: Aquafadas becomes Rakuten Aquafadas as a part of corporate rebranding and integration within the Rakuten Group</li> <li>November 23, 2020: Rakuten Aquafadas becomes Rakuten DX.<sup id="cite_ref-RDX_rebranding_1-1" class="reference"><a href="#cite_note-RDX_rebranding-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup></li></ul> <div class="mw-heading mw-heading2"><h2 id="International_presence">International presence</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Rakuten_DX&action=edit&section=6" title="Edit section: International presence"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <div class="mw-heading mw-heading3"><h3 id="Partner_network">Partner network</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Rakuten_DX&action=edit&section=7" title="Edit section: Partner network"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Rakuten DX has an international presence with 25 partner companies across the world: </p> <ul><li>Latin America: Panama; Mexico; Brazil; San Salvador; Argentina; Costa Rica.</li> <li>North America: Canada; USA.</li> <li>EMEA : Emirates; Kuwait; Turkey; France; Spain; Italy.</li> <li>Asia : Japan (3 partners), China (3 partners), Thailand.</li></ul> <div class="mw-heading mw-heading3"><h3 id="Kobo_acquisition_in_2012">Kobo acquisition in 2012</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Rakuten_DX&action=edit&section=8" title="Edit section: Kobo acquisition in 2012"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>With the acquisition by the Canadian e-reading company in 2012, Aquafadas became part of the Rakuten group. </p> <div class="mw-heading mw-heading2"><h2 id="Notes">Notes</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Rakuten_DX&action=edit&section=9" title="Edit section: Notes"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist"> <div class="mw-references-wrap"><ol class="references"> <li id="cite_note-RDX_rebranding-1"><span class="mw-cite-backlink">^ <a href="#cite_ref-RDX_rebranding_1-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-RDX_rebranding_1-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://martechseries.com/sales-marketing/customer-experience-management/rakuten-launches-rakuten-dx-drive-creativity-innovation-digital-experiences-ahead-expected-app-boom/">"Rakuten Launches 'Rakuten DX' to Drive Creativity and Innovation in Digital Experiences Ahead of Expected App Boom"</a>. <i>MarTech Series</i>. 23 November 2020<span class="reference-accessdate">. Retrieved <span class="nowrap">2020-11-24</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=MarTech+Series&rft.atitle=Rakuten+Launches+%27Rakuten+DX%27+to+Drive+Creativity+and+Innovation+in+Digital+Experiences+Ahead+of+Expected+App+Boom&rft.date=2020-11-23&rft_id=https%3A%2F%2Fmartechseries.com%2Fsales-marketing%2Fcustomer-experience-management%2Frakuten-launches-rakuten-dx-drive-creativity-innovation-digital-experiences-ahead-expected-app-boom%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ARakuten+DX" class="Z3988"></span></span> </li> <li id="cite_note-2"><span class="mw-cite-backlink"><b><a href="#cite_ref-2">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20170709130015/http://www.econtentmag.com/Articles/News/News-Item/Aquafadas-Announces-Corporate-Rebranding-Becomes-Rakuten-Aquafadas-119217.htm">"Aquafadas Announces Corporate Rebranding, Becomes Rakuten Aquafadas - EContent Magazine"</a>. <i>www.econtentmag.com</i>. Archived from <a rel="nofollow" class="external text" href="http://www.econtentmag.com/Articles/News/News-Item/Aquafadas-Announces-Corporate-Rebranding-Becomes-Rakuten-Aquafadas-119217.htm">the original</a> on 2017-07-09.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=www.econtentmag.com&rft.atitle=Aquafadas+Announces+Corporate+Rebranding%2C+Becomes+Rakuten+Aquafadas+-+EContent+Magazine&rft_id=http%3A%2F%2Fwww.econtentmag.com%2FArticles%2FNews%2FNews-Item%2FAquafadas-Announces-Corporate-Rebranding-Becomes-Rakuten-Aquafadas-119217.htm&rfr_id=info%3Asid%2Fen.wikipedia.org%3ARakuten+DX" class="Z3988"></span></span> </li> </ol></div></div> <div class="navbox-styles"><style data-mw-deduplicate="TemplateStyles:r1129693374">.mw-parser-output .hlist dl,.mw-parser-output .hlist ol,.mw-parser-output .hlist ul{margin:0;padding:0}.mw-parser-output .hlist dd,.mw-parser-output .hlist dt,.mw-parser-output .hlist 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style="font-size:114%;margin:0 4em"><a href="/wiki/Ebook" title="Ebook">Ebooks</a></div></th></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Comparison_of_e-book_formats" title="Comparison of e-book formats">Formats</a></th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/EPUB" title="EPUB">ePub</a></li> <li><a href="/wiki/FictionBook" title="FictionBook">FictionBook</a></li> <li><a href="/wiki/Comic_book_archive" title="Comic book archive">CBR/CBZ</a></li> <li><a href="/wiki/Kindle_File_Format" title="Kindle File Format">Kindle File Format</a></li> <li><a href="/wiki/Mobipocket" title="Mobipocket">Mobipocket</a></li> <li><a href="/wiki/PDF" title="PDF">PDF</a></li> <li><a href="/wiki/Text_file" title="Text file">Plain text</a></li> <li><a href="/wiki/IBooks_Author" class="mw-redirect" title="IBooks Author">IBA</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Reading</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/E-reader" title="E-reader">Devices</a></th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Amazon_Kindle" title="Amazon Kindle">Amazon Kindle</a></li> <li><a href="/wiki/Barnes_%26_Noble_Nook" title="Barnes & Noble Nook">Barnes & Noble Nook</a></li> <li><a href="/wiki/Bookeen" title="Bookeen">Bookeen</a></li> <li><a href="/wiki/Elonex_ebook" class="mw-redirect" title="Elonex ebook">Elonex ebook</a></li> <li><a href="/wiki/EnTourage_eDGe" title="EnTourage eDGe">enTourage eDGe</a></li> <li><a href="/wiki/Hanlin_eReader" title="Hanlin eReader">Hanlin eReader</a></li> <li><a href="/wiki/IPad" title="IPad">iPad</a></li> <li><a href="/wiki/IRiver_Story" title="IRiver Story">iRiver Story</a></li> <li><a href="/wiki/Kobo_eReader" title="Kobo eReader">Kobo eReader</a></li> <li><a href="/wiki/Onyx_Boox" title="Onyx Boox">Onyx Boox</a></li> <li><a href="/wiki/Plastic_Logic" title="Plastic Logic">Plastic Logic Reader</a></li> <li><a href="/wiki/PocketBook_International" title="PocketBook International">PocketBook eReader</a></li> <li><a href="/wiki/Rocket_eBook" title="Rocket eBook">Rocket eBook</a></li> <li><a href="/wiki/SoftBook" title="SoftBook">SoftBook</a></li> <li><a href="/wiki/Smartphone" title="Smartphone">Smartphones</a></li> <li><a href="/wiki/Tablet_computer" title="Tablet computer">Tablets</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Software</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Adobe_Acrobat" title="Adobe Acrobat">Adobe Acrobat</a></li> <li><a href="/wiki/Adobe_Digital_Editions" title="Adobe Digital Editions">Adobe Digital Editions</a></li> <li><a href="/wiki/Aldiko" title="Aldiko">Aldiko</a></li> <li><a href="/wiki/Apple_Books" title="Apple Books">Apple Books</a> <small>(iBooks)</small></li> <li><a href="/wiki/Rakuten_Aquafadas" class="mw-redirect" title="Rakuten Aquafadas">Aquafadas</a></li> <li><a href="/wiki/Blio" title="Blio">Blio</a></li> <li><a href="/wiki/Bluefire_Reader" title="Bluefire Reader">Bluefire Reader</a></li> <li><a href="/wiki/Calibre_(software)" title="Calibre (software)">Calibre</a></li> <li><a href="/wiki/FBReader" title="FBReader">FBReader</a></li> <li><a href="/wiki/Foliate_(software)" title="Foliate (software)">Foliate</a></li> <li><a href="/wiki/Google_Play_Books" title="Google Play Books">Google Play Books</a></li> <li><a href="/wiki/Kindle_app" class="mw-redirect" title="Kindle app">Kindle app</a></li> <li><a href="/wiki/Kitabu" title="Kitabu">Kitabu</a></li> <li><a href="/wiki/Kobo_Inc." title="Kobo Inc.">Kobo</a></li> <li><a href="/wiki/Lector_(software)" title="Lector (software)">Lector</a></li> <li><a href="/wiki/Lektz" title="Lektz">Lektz</a></li> <li><a href="/wiki/Lucifox" title="Lucifox">Lucifox</a></li> <li><a href="/wiki/Microsoft_Reader" title="Microsoft Reader">Microsoft Reader</a></li> <li><a href="/wiki/MuPDF" title="MuPDF">MuPDF</a></li> <li><a href="/wiki/Okular" title="Okular">Okular</a></li> <li><a href="/wiki/OverDrive_Media_Console" title="OverDrive Media Console">OverDrive Media Console</a></li> <li><a href="/wiki/Snapplify" title="Snapplify">Snapplify</a></li> <li><a href="/wiki/STDU_Viewer" title="STDU Viewer">STDU Viewer</a></li> <li><a href="/wiki/Sumatra_PDF" title="Sumatra PDF">Sumatra PDF</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Editing</th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/ABBYY_FineReader" title="ABBYY FineReader">ABBYY FineReader</a></li> <li><a href="/wiki/AbiWord" title="AbiWord">AbiWord</a></li> <li><a href="/wiki/Adobe_InDesign" title="Adobe InDesign">Adobe InDesign</a></li> <li><a href="/wiki/Adobe_RoboHelp" title="Adobe RoboHelp">Adobe RoboHelp</a></li> <li><a href="/wiki/Rakuten_Aquafadas" class="mw-redirect" title="Rakuten Aquafadas">Aquafadas</a></li> <li><a href="/wiki/Atlantis_Word_Processor" title="Atlantis Word Processor">Atlantis Word Processor</a></li> <li><a href="/wiki/Booktype" title="Booktype">Booktype</a></li> <li><a href="/wiki/Calibre_(software)" title="Calibre (software)">Calibre</a></li> <li><a href="/wiki/Calligra" title="Calligra">Calligra Author</a></li> <li><a href="/wiki/Collabora_Online" title="Collabora Online">Collabora Online</a></li> <li><a href="/wiki/EXeLearning" title="EXeLearning">eXeLearning</a></li> <li>Help & Manual</li> <li><a href="/wiki/HelpNDoc" title="HelpNDoc">HelpNDoc</a></li> <li><a href="/wiki/IBooks_Author" class="mw-redirect" title="IBooks Author">iBooks Author</a></li> <li><a href="/wiki/IStudio_Publisher" title="IStudio Publisher">iStudio Publisher</a></li> <li><a href="/wiki/LaTeX" title="LaTeX">LaTeX</a></li> <li><a href="/wiki/LibreOffice" title="LibreOffice">LibreOffice</a></li> <li><a href="/wiki/MadCap_Software" title="MadCap Software">MadCap Flare</a></li> <li><a href="/wiki/Oxygen_XML_Editor" title="Oxygen XML Editor">Oxygen XML Editor</a></li> <li><a href="/wiki/PagePlus" title="PagePlus">PagePlus</a></li> <li><a href="/wiki/Pages_(word_processor)" title="Pages (word processor)">Pages</a></li> <li><a href="/wiki/QuarkXPress" title="QuarkXPress">QuarkXPress</a></li> <li><a href="/wiki/Scrivener_(software)" title="Scrivener (software)">Scrivener</a></li> <li><a href="/wiki/Sigil_(application)" title="Sigil (application)">Sigil</a></li> <li><a href="/wiki/Writer2epub" 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