Ad targeting best practices for Twitter

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</div> </div> <div class="search-icon"> <i class="icon-navigation_search" aria-hidden="true"></i> <span class="screen-reader">Search icon</span> </div> </form> </div> </header> <div class="nav-drawer-menu"> <dl> <dt> <a href="/web/20190131082751/https://business.twitter.com/en/basics.html" title="Basics"> Basics </a> </dt> <dd> <a href="/web/20190131082751/https://business.twitter.com/en/basics/intro-twitter-for-business.html" title="Intro to Twitter for Business"> Intro to Twitter </a> </dd> <dd> <a href="/web/20190131082751/https://business.twitter.com/en/basics/create-a-twitter-business-profile.html" title="Create a Twitter business profile"> Create a profile </a> </dd> <dd> <a href="/web/20190131082751/https://business.twitter.com/en/basics/twitter-followers.html" title="Twitter followers"> Twitter followers </a> </dd> <dd> <a href="/web/20190131082751/https://business.twitter.com/en/basics/what-to-tweet.html" title="What to Tweet"> What to Tweet </a> </dd> <dd> <a href="/web/20190131082751/https://business.twitter.com/en/basics/manage-your-business-account.html" title="Connect with your customers on Twitter"> Connect with customers </a> </dd> </dl> <dl> <dt> <a href="/web/20190131082751/https://business.twitter.com/en/solutions.html" title="[NEW] Solutions"> Solutions </a> </dt> <dd> <a href="/web/20190131082751/https://business.twitter.com/en/solutions/twitter-ads.html" title="[NEW] Twitter Ads campaigns"> Twitter Ads campaigns </a> </dd> <dd> <a href="/web/20190131082751/https://business.twitter.com/en/solutions/twitter-promote-mode.html" title="[NEW] Twitter Promote Mode"> Promote Mode </a> </dd> <dd> <a href="/web/20190131082751/https://business.twitter.com/en/solutions/agency.html" title="[NEW] Twitter Ads for agencies"> Twitter Ads for agencies </a> </dd> <dd> <a href="/web/20190131082751/https://business.twitter.com/en/targeting.html" title="Ads targeting"> Targeting </a> </dd> <dd> <a 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live Tweeting"> Workbook for live Tweeting </a> </dd> <dd> <a href="/web/20190131082751/https://business.twitter.com/en/a/2019-twitter-lineup-calendar2.html" title="2019 Twitter marketing calendar"> 2019 Twitter marketing calendar </a> </dd> </dl> <dl> <dt> <a href="/web/20190131082751/https://business.twitter.com/en/help.html" title="Ads help center"> Ads help center </a> </dt> <dd> <a href="/web/20190131082751/https://business.twitter.com/en/help/overview.html" title="Overview"> Overview </a> </dd> <dd> <a href="/web/20190131082751/https://business.twitter.com/en/help/account-setup.html" title="Get started in your ads account"> Get started in your ads account </a> </dd> <dd> <a href="/web/20190131082751/https://business.twitter.com/en/help/campaign-setup.html" title="Campaign setup"> Campaign setup </a> </dd> <dd> <a href="/web/20190131082751/https://business.twitter.com/en/help/campaign-editing-and-optimization.html" title="Campaign editing and optimization"> Editing and optimization </a> </dd> <dd> <a href="/web/20190131082751/https://business.twitter.com/en/help/campaign-measurement-and-analytics.html" title="Campaign measurement and analytics"> Measurement </a> </dd> <dd> <a href="/web/20190131082751/https://business.twitter.com/en/help/troubleshooting.html" title="Troubleshooting and FAQs"> Troubleshooting and FAQs </a> </dd> <dd> <a href="/web/20190131082751/https://business.twitter.com/en/ads-support-help-redirect.html" title="Ads Support Help Redirect"> Contact us </a> </dd> </dl> </div> </div> </div> </div> <div id="main-content"> <div class="c24-sticky-cta"> <div class="comp-wrapper sticky-cta align-right "> <div class="comp-container"> <div class="sticky-wrapper"> <a href="https://web.archive.org/web/20190131082751/https://ads.twitter.com/?ref=en-btc-targeting-home-header" target="_blank"> <button type="submit" class="yellow"> <span>Start a Campaign</span> </button> </a> </div> </div> </div> </div> <div class="c04-large-masthead"> <div class="comp-wrapper masthead medium side overlay-on cq-dd-image animate" style="background-image: url(https://web.archive.org/web/20190131082751im_/https://cdn.cms-twdigitalassets.com/content/business-twitter/en/targeting/jcr:content/par/c04_large_masthead.img.fullhd.medium.1461286671539.jpg);"> <div class="overlay"></div> <div class="comp-container"> <div class="copy-wrapper"> <div class="copy-container"> <h1>Ad targeting</h1> </div> </div> </div> </div> <div class="comp-wrapper nav-contextual-mobile"> <div class="comp-container"> <ul class="back-main"> <li> <a href="/web/20190131082751/https://business.twitter.com/"> <i class="icon-navigation_side_back_arrow_mobile"></i> <span>Business</span> </a> </li> </ul> <ul> <li> <a href="/web/20190131082751/https://business.twitter.com/en/basics.html"> Basics </a> </li> <li> <a href="/web/20190131082751/https://business.twitter.com/en/solutions.html"> Solutions </a> </li> <li> <a href="/web/20190131082751/https://business.twitter.com/en/advertising.html"> Advertising on Twitter </a> </li> <li class="current"> <a href="/web/20190131082751/https://business.twitter.com/en/targeting.html"> Targeting <div class="arrow-down"> <i aria-hidden="true" class="icon-navigation_down_arrow"></i> <span class="screen-reader">Arrow down icon</span> </div> </a> <ul> <li> <a href="/web/20190131082751/https://business.twitter.com/en/targeting/follower.html"> Follower targeting</a></li> <li> <a href="/web/20190131082751/https://business.twitter.com/en/targeting/interest.html"> Interest targeting</a></li> <li> <a href="/web/20190131082751/https://business.twitter.com/en/targeting/keywords.html"> Keyword targeting</a></li> <li> <a href="/web/20190131082751/https://business.twitter.com/en/targeting/geo-and-language.html"> Geo-targeting</a></li> <li> <a href="/web/20190131082751/https://business.twitter.com/en/targeting/tailored-audiences.html"> Tailored Audiences</a></li> <li> <a href="/web/20190131082751/https://business.twitter.com/en/targeting/device-targeting.html"> Device targeting</a></li> <li> <a href="/web/20190131082751/https://business.twitter.com/en/targeting/behavior.html"> Behavior targeting</a></li> </ul> </li> <li> <a href="/web/20190131082751/https://business.twitter.com/en/analytics.html"> Analytics </a> </li> <li> <a href="/web/20190131082751/https://business.twitter.com/en/success-stories.html"> Success stories </a> </li> <li> <a href="/web/20190131082751/https://business.twitter.com/en/resources.html"> Resources and guides </a> </li> <li> <a href="/web/20190131082751/https://business.twitter.com/en/help.html"> Ads help center </a> </li> <li> <a href="/web/20190131082751/https://business.twitter.com/en/Twitter-ads-signup.html"> Advertising on Twitter </a> </li> <li> <a href="/web/20190131082751/https://business.twitter.com/en/ads-support-help-redirect.html"> Contact us </a> </li> <li> <a href="/web/20190131082751/https://business.twitter.com/en/blog.html"> Blog </a> </li> <li> <a href="/web/20190131082751/https://business.twitter.com/en/a.html"> a </a> </li> <li> <a href="/web/20190131082751/https://business.twitter.com/en/autopopulation-articles.html"> Ads Help Center Autopopulation Config </a> </li> <li> <a href="/web/20190131082751/https://business.twitter.com/en/video-on-twitter.html"> Video on Twitter </a> </li> </ul> </div> </div> </div> <div class="c01-column"> <div class="container "> <div class="t-row"> <div class="col col-3"> </div> <div class="col col-6"> <div class="c02-rich-text-editor text parbase"> <div> <h2>Connect with a relevant audience</h2> </div> </div> <div class="c29-introduction"> <div class="comp-wrapper introduction text "> <p>When you advertise on Twitter, you can use our robust targeting capabilities to get your business in front of the right audience.<br/> </p> </div> </div> <div class="c02-rich-text-editor text parbase"> <div> <p>Whether you want to reach a niche group or connect with people around the world, we offer a variety of targeting options to help you hit your business goals.<br/> </p> </div> </div> </div> <div class="col col-3"> </div> </div> </div> </div> <div class="c01-column"> <div class="container "> <div class="t-row"> <div class="col col-2"> </div> <div class="col col-8"> <div class="c01-column"> <div class="container "> <div class="t-row"> <div class="col col-4"> <div class="c09-small-module"> <div class="comp-wrapper module cq-dd-image img center-copy contain"> <div class="img-container"> <div class="img-container-inner linkable" style="background-image: url(https://web.archive.org/web/20190131082751im_/https://cdn.cms-twdigitalassets.com/content/business-twitter/en/targeting/jcr:content/par/c01_column_1163340745/col2/c01_column_284327978/col1/c09_small_module_cop.img.500.medium.1461286671157.png);"> <a href="/web/20190131082751/https://business.twitter.com/en/targeting/geo-and-language.html">Language targeting</a> </div> </div> <div class="copy-container"> <h4> <a href="/web/20190131082751/https://business.twitter.com/en/targeting/geo-and-language.html"> Language targeting </a> </h4> <div class="copy-inner"> <p>Reach people who understand a particular language.<br/> </p> </div> </div> </div> </div> </div> <div class="col col-4"> <div class="c09-small-module"> <div class="comp-wrapper module cq-dd-image img center-copy contain"> <div class="img-container"> <div class="img-container-inner linkable" style="background-image: url(https://web.archive.org/web/20190131082751im_/https://cdn.cms-twdigitalassets.com/content/business-twitter/en/targeting/jcr:content/par/c01_column_1163340745/col2/c01_column_284327978/col2/c09_small_module_cop.img.500.medium.1461286670682.png);"> <a href="/web/20190131082751/https://business.twitter.com/en/help/campaign-setup/campaign-targeting/geo-gender-and-language-targeting.html">Gender targeting</a> </div> </div> <div class="copy-container"> <h4> <a href="/web/20190131082751/https://business.twitter.com/en/help/campaign-setup/campaign-targeting/geo-gender-and-language-targeting.html"> Gender targeting </a> </h4> <div class="copy-inner"> <p>Target your message to males or females.<br/> </p> </div> </div> </div> </div> </div> <div class="col col-4"> <div class="c09-small-module"> <div class="comp-wrapper module cq-dd-image img center-copy contain"> <div class="img-container"> <div class="img-container-inner linkable" style="background-image: url(https://web.archive.org/web/20190131082751im_/https://cdn.cms-twdigitalassets.com/content/business-twitter/en/targeting/jcr:content/par/c01_column_1163340745/col2/c01_column_284327978/col3/c09_small_module_cop.img.500.medium.1461286670740.png);"> <a href="/web/20190131082751/https://business.twitter.com/en/targeting/interest.html">Interest targeting</a> </div> </div> <div class="copy-container"> <h4> <a href="/web/20190131082751/https://business.twitter.com/en/targeting/interest.html"> Interest targeting </a> </h4> <div class="copy-inner"> <p>Serve up your campaign to users whose interests broadly align with your business.<br/> </p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="c01-column"> <div class="container "> <div class="t-row"> <div class="col col-4"> <div class="c09-small-module"> <div class="comp-wrapper module cq-dd-image img center-copy contain"> <div class="img-container"> <div class="img-container-inner linkable" style="background-image: url(https://web.archive.org/web/20190131082751im_/https://cdn.cms-twdigitalassets.com/content/business-twitter/en/targeting/jcr:content/par/c01_column_1163340745/col2/c01_column_196847489/col1/c09_small_module.img.500.medium.1461286670674.png);"> <a href="/web/20190131082751/https://business.twitter.com/en/targeting/follower.html">Follower targeting</a> </div> </div> <div class="copy-container"> <h4> <a href="/web/20190131082751/https://business.twitter.com/en/targeting/follower.html"> Follower targeting </a> </h4> <div class="copy-inner"> <p>Target the followers of relevant accounts to reach people who are likely to be interested in your content.<br/> </p> </div> </div> </div> </div> </div> <div class="col col-4"> <div class="c09-small-module"> <div class="comp-wrapper module cq-dd-image img center-copy contain"> <div class="img-container"> <div class="img-container-inner linkable" style="background-image: url(https://web.archive.org/web/20190131082751im_/https://cdn.cms-twdigitalassets.com/content/business-twitter/en/targeting/jcr:content/par/c01_column_1163340745/col2/c01_column_196847489/col2/c09_small_module_cop.img.500.medium.1461286671543.png);"> <a href="/web/20190131082751/https://business.twitter.com/en/targeting/device-targeting.html">Device targeting</a> </div> </div> <div class="copy-container"> <h4> <a href="/web/20190131082751/https://business.twitter.com/en/targeting/device-targeting.html"> Device targeting </a> </h4> <div class="copy-inner"> <p>Target users based on the specific mobile device they use to access Twitter.<br/> </p> </div> </div> </div> </div> </div> <div class="col col-4"> <div class="c09-small-module"> <div class="comp-wrapper module cq-dd-image img center-copy contain"> <div class="img-container"> <div class="img-container-inner linkable" style="background-image: url(https://web.archive.org/web/20190131082751im_/https://cdn.cms-twdigitalassets.com/content/business-twitter/en/targeting/jcr:content/par/c01_column_1163340745/col2/c01_column_196847489/col3/c09_small_module_cop.img.500.medium.1461286670672.png);"> <a href="/web/20190131082751/https://business.twitter.com/en/targeting/behavior.html">Behavior targeting</a> </div> </div> <div class="copy-container"> <h4> <a href="/web/20190131082751/https://business.twitter.com/en/targeting/behavior.html"> Behavior targeting </a> </h4> <div class="copy-inner"> <p>Reach high-intent audiences on Twitter based on shopping and spending patterns.<br/> </p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="c01-column"> <div class="container "> <div class="t-row"> <div class="col col-4"> <div class="c09-small-module"> <div class="comp-wrapper module cq-dd-image img center-copy contain"> <div class="img-container"> <div class="img-container-inner linkable" style="background-image: url(https://web.archive.org/web/20190131082751im_/https://cdn.cms-twdigitalassets.com/content/business-twitter/en/targeting/jcr:content/par/c01_column_1163340745/col2/c01_column_775351686/col1/c09_small_module_cop.img.500.medium.1461286666675.png);"> <a href="/web/20190131082751/https://business.twitter.com/en/targeting/tailored-audiences.html">Tailored Audiences targeting</a> </div> </div> <div class="copy-container"> <h4> <a href="/web/20190131082751/https://business.twitter.com/en/targeting/tailored-audiences.html"> Tailored Audiences targeting </a> </h4> <div class="copy-inner"> <p>Tailored Audiences uses your own CRM lists to reach specific groups of users on Twitter.<br/> </p> </div> </div> </div> </div> </div> <div class="col col-4"> <div class="c09-small-module"> <div class="comp-wrapper module cq-dd-image img center-copy contain"> <div class="img-container"> <div class="img-container-inner linkable" style="background-image: url(https://web.archive.org/web/20190131082751im_/https://cdn.cms-twdigitalassets.com/content/business-twitter/en/targeting/jcr:content/par/c01_column_1163340745/col2/c01_column_775351686/col2/c09_small_module_cop.img.500.medium.1461286670676.png);"> <a href="/web/20190131082751/https://business.twitter.com/en/targeting/keywords.html">Keyword targeting</a> </div> </div> <div class="copy-container"> <h4> <a href="/web/20190131082751/https://business.twitter.com/en/targeting/keywords.html"> Keyword targeting </a> </h4> <div class="copy-inner"> <p>Act on signals of intent by delivering timely messages to users based on what they’ve recently Tweeted or engaged with in Tweets.<br/> </p> </div> </div> </div> </div> </div> <div class="col col-4"> <div class="c09-small-module"> <div class="comp-wrapper module cq-dd-image img center-copy contain"> <div class="img-container"> <div class="img-container-inner linkable" style="background-image: url(https://web.archive.org/web/20190131082751im_/https://cdn.cms-twdigitalassets.com/content/business-twitter/en/targeting/jcr:content/par/c01_column_1163340745/col2/c01_column_775351686/col3/c09_small_module_cop.img.500.medium.1461286670757.png);"> <a href="/web/20190131082751/https://business.twitter.com/en/targeting/geo-and-language.html">Geography targeting</a> </div> </div> <div class="copy-container"> <h4> <a href="/web/20190131082751/https://business.twitter.com/en/targeting/geo-and-language.html"> Geography targeting </a> </h4> <div class="copy-inner"> <p>Connect with a global audience or narrow the reach of your campaign to a specific country, region or even town.<br/> </p> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="col col-2"> </div> </div> </div> </div> <div class="c01-column"> <div class="container "> <div class="t-row"> <div class="col col-3"> </div> <div class="col col-6"> <div class="c02-rich-text-editor text parbase"> <div> <h2>Targeting best practices</h2> <ul> <li><b>Cover the basics.</b> Select the appropriate location, language and optional device targeting options before selecting additional targeting criteria.</li> <li><b>Select one audience targeting type for each campaign. </b>Choose from<b> </b>follower, keyword, behavior, interest or Tailored Audiences targeting to get meaningful insights into your campaign.<br/> </li> <li><b>Experiment</b>. Test different targeting approaches to understand which audience is the best fit and which messages resonate with different groups. You may be surprised by what’s most effective for you.<br/> </li> </ul> </div> </div> </div> <div class="col col-3"> </div> </div> </div> </div> <div class="c01-column"> <div class="container "> <div class="t-row"> <div class="col col-3"> </div> <div class="col col-6"> <div class="c02-rich-text-editor text parbase"> <div> <h2 style="text-align: center;"> Learn how businesses around the world reach their target audience<br/> </h2> </div> </div> </div> <div class="col col-3"> </div> </div> </div> </div> <div class="c01-column"> <div class="container equal-heights "> <div class="t-row"> <div class="col col-1"> </div> <div class="col col-10"> <div class="c23-related-content"> <div class="container related-content"> <div class="t-row"> <div class="col col-4"> <div class="comp-wrapper module img cq-dd-image1 center-copy background"> <div class="img-container"> <div class="img-container-inner linkable" style="background-image: url(https://web.archive.org/web/20190131082751im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/success-stories/all-profile-images/greenhouse-profile.png/jcr:content/renditions/cq5dam.thumbnail.500.242.png);"> <a href="/web/20190131082751/https://business.twitter.com/en/success-stories/greenhouse.html"> Greenhouse </a> </div> </div> <div class="copy-container"> <h4> <a href="/web/20190131082751/https://business.twitter.com/en/success-stories/greenhouse.html"> Greenhouse </a> </h4> <div class="copy-inner"> <span><p>B2B company, based in the US. Used tailored audiences to reach potential customers.<br/> </p> </span> <div class="link-cont link "> <a href="/web/20190131082751/https://business.twitter.com/en/success-stories/greenhouse.html"></a> </div> </div> </div> </div> </div> <div class="col col-4"> <div class="comp-wrapper module img cq-dd-image2 center-copy background"> <div class="img-container"> <div class="img-container-inner linkable" style="background-image: url(https://web.archive.org/web/20190131082751im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/success-stories/all-profile-images/SOS_Lapsikyla-profile.png/jcr:content/renditions/cq5dam.thumbnail.500.242.png);"> <a href="/web/20190131082751/https://business.twitter.com/en/success-stories/sos-lapsikyla.html"> SOS-Lapsikylä </a> </div> </div> <div class="copy-container"> <h4> <a href="/web/20190131082751/https://business.twitter.com/en/success-stories/sos-lapsikyla.html"> SOS-Lapsikylä </a> </h4> <div class="copy-inner"> <span><p>Non-profit, based in the Finland. Used keyword targeting to connect with people interested in charitable organizations.<br/> </p> </span> <div class="link-cont link "> <a href="/web/20190131082751/https://business.twitter.com/en/success-stories/sos-lapsikyla.html"></a> </div> </div> </div> </div> </div> <div class="col col-4"> <div class="comp-wrapper module img cq-dd-image3 center-copy background"> <div class="img-container"> <div class="img-container-inner linkable" style="background-image: url(https://web.archive.org/web/20190131082751im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/success-stories/all-profile-images/wazypark-profile.png/jcr:content/renditions/cq5dam.thumbnail.500.242.png);"> <a href="/web/20190131082751/https://business.twitter.com/en/success-stories/wazypark.html"> Wazypark </a> </div> </div> <div class="copy-container"> <h4> <a href="/web/20190131082751/https://business.twitter.com/en/success-stories/wazypark.html"> Wazypark </a> </h4> <div class="copy-inner"> <span><p>Mobile app, based in Spain. 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