Geo-targeting by location, country, or language

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</dl> </div> </div> </div> </div> <div id="main-content"> <div class="c24-sticky-cta"> <div class="comp-wrapper sticky-cta align-right "> <div class="comp-container"> <div class="sticky-wrapper"> <a href="https://web.archive.org/web/20190213205226/https://ads.twitter.com/?ref=en-btc-targeting-geo-header" target="_blank"> <button type="submit" class="yellow"> <span>Start a Campaign</span> </button> </a> </div> </div> </div> </div> <div class="c03-small-masthead"> <div style="background-image: url(/web/20190213205226im_/https://business.twitter.com/en/targeting/geo-and-language.html);" class="comp-wrapper masthead slim cq-dd-image blue-gradient desktop"> <div class="overlay"></div> <div class="comp-container"> <div class="copy-wrapper"> <div class="copy-container"> <h1>Geography and language targeting</h1> </div> </div> </div> </div> <div class="comp-wrapper nav-contextual-mobile"> <div class="comp-container"> <ul class="back-main"> <li> <a href="/web/20190213205226/https://business.twitter.com/en/targeting.html"> <i class="icon-navigation_side_back_arrow_mobile"></i> <span>Targeting</span> </a> </li> </ul> <ul> <li> <a href="/web/20190213205226/https://business.twitter.com/en/targeting/follower.html"> Follower targeting </a> </li> <li> <a href="/web/20190213205226/https://business.twitter.com/en/targeting/interest.html"> Interest targeting </a> </li> <li> <a href="/web/20190213205226/https://business.twitter.com/en/targeting/keywords.html"> Keyword targeting </a> </li> <li class="current"> <a href="/web/20190213205226/https://business.twitter.com/en/targeting/geo-and-language.html"> Geo-targeting <div class="arrow-down"> <i aria-hidden="true" class="icon-navigation_down_arrow"></i> <span class="screen-reader">Arrow down icon</span> </div> </a> </li> <li> <a href="/web/20190213205226/https://business.twitter.com/en/targeting/tailored-audiences.html"> Tailored Audiences </a> </li> <li> <a href="/web/20190213205226/https://business.twitter.com/en/targeting/device-targeting.html"> Device targeting </a> </li> <li> <a href="/web/20190213205226/https://business.twitter.com/en/targeting/behavior.html"> Behavior targeting </a> </li> </ul> </div> </div> </div> <div class="c01-column"> <div class="container "> <div class="t-row"> <div class="col col-3"> <div class="u02-left-nav"><div class="comp-wrapper nav-contextual-desktop"> <div class="comp-container"> <ul class="back-main"> <li> <a href="/web/20190213205226/https://business.twitter.com/en/targeting.html"> <i class="icon-navigation_side_back_arrow_mobile"></i> <span>Targeting</span> </a> </li> </ul> <ul> <li> <a href="/web/20190213205226/https://business.twitter.com/en/targeting/follower.html"> Follower targeting </a> </li> <li> <a href="/web/20190213205226/https://business.twitter.com/en/targeting/interest.html"> Interest targeting </a> </li> <li> <a href="/web/20190213205226/https://business.twitter.com/en/targeting/keywords.html"> Keyword targeting </a> </li> <li class="current"> <a href="/web/20190213205226/https://business.twitter.com/en/targeting/geo-and-language.html"> Geo-targeting <div class="arrow-down"> <i aria-hidden="true" class="icon-navigation_down_arrow"></i> <span class="screen-reader">Arrow down icon</span> </div> </a> </li> <li> <a href="/web/20190213205226/https://business.twitter.com/en/targeting/tailored-audiences.html"> Tailored Audiences </a> </li> <li> <a href="/web/20190213205226/https://business.twitter.com/en/targeting/device-targeting.html"> Device targeting </a> </li> <li> <a href="/web/20190213205226/https://business.twitter.com/en/targeting/behavior.html"> Behavior targeting </a> </li> </ul> </div> </div> </div> </div> <div class="col col-6"> <div class="c02-rich-text-editor text parbase"> <div> <h2>Target over 200 markets</h2> </div> </div> <div class="c29-introduction"> <div class="comp-wrapper introduction text "> <p>Twitter is a global product, but at times you may want to focus on users in specific locations to achieve your business objectives.<br/> </p> </div> </div> <div class="c02-rich-text-editor text parbase"> <div> <p>Whether your ideal customers are located down the street, across the country or around the world, Twitter’s geo-targeting enables you to reach the audience that best fits the scope of your business and its aspirations.</p> <p><br/> Reach both broad and specific audiences through a combination of local, national and international level geo-targeting with Twitter Ads.</p> </div> </div> <div class="c21-image"> <div class="comp-wrapper comp-img cq-dd-image"> <picture> <source srcset="https://web.archive.org/web/20190213205226im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/resources/global-audience/1Reach_Global_Audience_Targeting_Map.png" media="(min-width: 901px)"> <img srcset="https://web.archive.org/web/20190213205226im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/resources/global-audience/1Reach_Global_Audience_Targeting_Map.png"> </picture> </div> </div> <div class="c02-rich-text-editor text parbase"> <div> <h4><img src="https://web.archive.org/web/20190213205226im_/https://g.twimg.com/smb/landing-page/image/Country-specific-targeting.jpg" width="24"/> Country-level targeting</h4> <h4><img src="https://web.archive.org/web/20190213205226im_/https://g.twimg.com/smb/landing-page/image/Granular-Targeting_0.jpg" width="21"/> Granular targeting (by region, city, metro, postal or zip code)</h4> </div> </div> <div class="c01-column"> <div class="container "> <div class="t-row"> <div class="col col-4"> <div class="c02-rich-text-editor text parbase"> <div> <p><b>Argentina</b><br/> 23 provinces</p> <p><b>Australia</b><br/> 8 states<br/> 1,812 cities<br/> 2,643 postal codes</p> <p><b>Brazil</b><br/> 27 states<br/> 332 cities</p> <p><b>Canada</b><br/> 10 provinces<br/> 1,638 postal codes</p> <p><b>Chile</b><br/> 15 regions</p> <p><b>Colombia</b><br/> 32 depts.</p> <p><b>France</b><br/> 25 regions<br/> 330 metros<br/> 6k postal codes</p> </div> </div> </div> <div class="col col-4"> <div class="c02-rich-text-editor text parbase"> <div> <p><b>Germany<br/> </b>16 cities</p> <p><b>Indonesia</b><br/> 34 provinces</p> <p><b>Italy</b><br/> 20 regions<br/> 110 provinces<br/> 8K cities</p> <p><b>Japan<br/> </b>47 prefectures</p> <p><b>Mexico</b><br/> 32 states<br/> 2,449 cities<br/> 6K postal codes</p> <p><b>Netherlands</b><br/> 12 sub-regions<br/> 4,040 postal codes</p> <p><b>New Zealand</b><br/> 16 regions<br/> 66 cities</p> </div> </div> </div> <div class="col col-4"> <div class="c02-rich-text-editor text parbase"> <div> <p><b>Norway<br/> </b>428 municipalities</p> <p><b>Singapore</b><br/> 5 regions</p> <p><b>Spain</b><br/> 19 autonomies<br/> 50 provinces<br/> 8,352 cities<br/> 6K postal codes</p> <p><b>Sweden<br/> </b>290 municipalities<b><br/> </b></p> <p><b>United Kingdom</b><br/> 9 regions<br/> 5 metros<br/> 9K postal codes</p> <p><b>United States</b><br/> 50 states<br/> 200 metros<br/> 12K postal codes</p> </div> </div> </div> </div> </div> </div> <div class="c02-rich-text-editor text parbase"> <div> <h2><br/> How to geo-target on Twitter</h2> </div> </div> <div class="c19-numbered-list"> <div class="comp-wrapper numbered-list"> <div class="comp-container"> <div class="numbered-col"> <ol> <li> <div class="item-content"> <div> <div class="c02-rich-text-editor text parbase"> <div> <p>You’ll see the option to geo-target your campaigns within the targeting section of your Twitter Ads interface when creating a new campaign or editing an existing one.<br/> </p> </div> </div> </div> </div> </li> <li> <div class="item-content"> <div> <div class="c02-rich-text-editor text parbase"> <div> <p>Type the country, state, metro area or zip code you’d like to target in the search bar. Hit enter/return/tab to autofill the highlighted option from the dropdown menu. In order for your geo-targeting to save correctly, it must appear below the dropdown menu.<br/> </p> </div> </div> </div> </div> </li> <li> <div class="item-content"> <div> <div class="c02-rich-text-editor text parbase"> <div> <p>To import multiple locations, press the Import Multiple Locations button. A blank screen will populate and you can enter states, regions or countries on separate lines. Separating by commas on the same line will not work. When finished, press the Verify Locations button. If a location is incorrect, the system will not save it and it will not appear below the dropdown menu. <br/> </p> </div> </div> </div> </div> </li> </ol> </div> </div> </div> </div> <div class="c02-rich-text-editor text parbase"> <div> <p>When targeting multiple locations, keep in mind that if you target a broad area (e.g. Canada) as well as a more specific region within it (e.g. Nova Scotia), the scope of your geo-targeting will default to the larger region.<br/> </p> </div> </div> <div class="c02-rich-text-editor text parbase"> <div> <h2><br/> How to target by language</h2> <p>The campaign settings default to targeting all languages, but you can limit targeting to users who understand specific languages if preferred. </p> <ul> <li>For example, if you’re targeting users in Spain, France and Germany, but are running an English-language campaign, you may want to only target users in those countries who understand English. </li> <li>Or, if you wanted to only-reach Spanish-speaking Americans, you could create a campaign that was geo-targeted to the United States and refine by users who understand Spanish. </li> </ul> <p>We use a number of different signals to determine a user’s language, including the language selected in a user’s profile settings and the languages that correspond to a user’s activity on Twitter. A user can be targetable by multiple languages if we infer that a user is multilingual.</p> <p>Currently, our self-service option can only support users who advertise in Afrikaans, Bahasa, English, Spanish, French, Italian, Dutch, German, Hebrew, Japanese, Finnish, Norwegian, Portuguese, Swedish or Danish. </p> <p>Learn more about <a href="/web/20190213205226/https://business.twitter.com/en/help/campaign-setup/campaign-targeting/geo-gender-and-language-targeting.html">geography and language targeting</a> by visiting our help center.</p> <p>Find about out the other <a href="/web/20190213205226/https://business.twitter.com/en/targeting.html">types of Twitter Ads targeting</a>.</p> <p> </p> </div> </div> </div> <div class="col col-3"> </div> </div> </div> </div> <div class="c08-large-billboard-no-image"><div class="comp-wrapper billboard no-img align-center background-white blue-text"> <div class="comp-container"> <div class="copy-container"> <h2>Ready to advertise on Twitter?</h2> 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