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has-post-thumbnail category-agency category-digital category-marketing category-recommended-reads category-technology tag-advertising tag-ai tag-ai-assisted-selling tag-crypto tag-cryptocurrency tag-digital-marketing tag-e-commerce tag-green tag-sustainability tag-website entry" aria-label="3 Digital Marketing and E-Commerce Trends for 2022"><header class="entry-header"><h1 class="entry-title">3 Digital Marketing and E-Commerce Trends for 2022</h1> <p class="entry-meta"><span class="author"><a href="https://velocitize.com/author/john-hughes-2/" title="Posts by John Hughes" rel="author">John Hughes</a></span><span class="date">March 14, 2022</span></p> <div class="social-share"> <p>Share</p> <ul> <li> <a href="https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fvelocitize.com%2F2022%2F03%2F14%2F3-digital-marketing-and-e-commerce-trends-for-2022%2F" target="_blank" class="facebook"> <i class="fa fa-facebook"></i> </a> </li> <li> <a href="https://twitter.com/intent/tweet?text=3%20Digital%20Marketing%20and%20E-Commerce%20Trends%20for%202022%20-%20&url=https%3A%2F%2Fvelocitize.com%2F2022%2F03%2F14%2F3-digital-marketing-and-e-commerce-trends-for-2022%2F&via=velocitizepub" target="_blank" class="twitter"> <i class="fa fa-twitter"></i> </a> </li> <li> <a href="https://www.linkedin.com/shareArticle?url=https%3A%2F%2Fvelocitize.com%2F2022%2F03%2F14%2F3-digital-marketing-and-e-commerce-trends-for-2022%2F&mini=true&title=3%20Digital%20Marketing%20and%20E-Commerce%20Trends%20for%202022" target="_blank" class="linkedin"> <i class="fa fa-linkedin"></i> </a> </li> </ul> </div> </header><div class="entry-content"> <p>As more businesses race into the online sector, staying ahead of digital marketing and e-commerce trends is a must. Implementing innovative strategies such as green solutions and AI-assisted selling can help you stand out from the crowd and connect with your audience in a more meaningful way. </p> <p>In this post, we鈥檒l look at some of the latest trends in the e-commerce world. We鈥檒l also offer some tips to help you implement them. Let鈥檚 get started!</p> <h2 class="wp-block-heading">1. Sustainability</h2> <p>Investing in a better tomorrow is not only an ethical choice; it can also be an effective way to give back and improve your company image. <a href="https://velocitize.com/2022/02/11/ecologically-responsible-web-design/" target="_blank" rel="noreferrer noopener">Green ideas</a> like recycling, renewable energy, and veganism are just a few examples of sustainability trends that are becoming mainstream. </p> <p>If your company is involved in any conservation efforts or environmental programs, you could share that with your audience. For example, IKEA isn鈥檛 shy about its sustainable solutions and renewable energy initiatives:</p> <figure class="wp-block-image"><img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="IKEA's sustainability policies" data-lazy-src="https://lh3.googleusercontent.com/nf9OWnlwK1DY0FETF2B6npU_eUiTYlVcM37H7gUbIQKlmXvgK9UdtksVR9piRGiGLas2Un5_KLps8vC91Gf7xLJZBTGclMm7VfnWZlgUOyC19l-qC2Tn0jp9vESPwiZX-Mr_9rA-"/><noscript><img decoding="async" src="https://lh3.googleusercontent.com/nf9OWnlwK1DY0FETF2B6npU_eUiTYlVcM37H7gUbIQKlmXvgK9UdtksVR9piRGiGLas2Un5_KLps8vC91Gf7xLJZBTGclMm7VfnWZlgUOyC19l-qC2Tn0jp9vESPwiZX-Mr_9rA-" alt="IKEA's sustainability policies"/></noscript></figure> <p>For a large company like IKEA, <a href="https://about.ikea.com/en/sustainability/becoming-climate-positive/renewable-electricity" target="_blank" rel="noreferrer noopener">using 100% renewable electricity</a> across its value chain is no easy task. However, it shows that the company cares about the environment and wants to make a positive impact. Going green could also be a cheaper and more efficient way to power a business. </p> <p>You may also encourage your audience to contribute to a cause that鈥檚 close to your heart. For instance, you might pledge to plant a tree when they purchase a particular product. You might also contribute a percentage of your profits to a green initiative. </p> <h2 class="wp-block-heading">2. Cryptocurrency</h2> <p>You may already have heard of crypto. This is a digital currency that many people believe to be the future of finance. In fact, <a href="https://www.yahoo.com/video/10-major-companies-accept-bitcoin-190340692.html" target="_blank" rel="noreferrer noopener">big companies like Microsoft and PayPal</a> are already using digital currencies like Bitcoin. </p> <p>Replacing traditional payment methods with <a href="https://velocitize.com/2021/09/08/how-digital-wallets-cryptocurrency-payments-defi-will-disrupt-wordpress/" target="_blank" rel="noreferrer noopener">cryptocurrency</a> may sound scary. However, while there is certainly some level of risk and uncertainty, many customers appreciate it when sites offer different payment options.</p> <p>Getting started with cryptocurrency may be easier than you think. You could use a tool like <a href="https://btcpayserver.org/" target="_blank" rel="noreferrer noopener">BTCPay</a>:</p> <figure class="wp-block-image"><img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="Cryptocurrency and alternative payment options" data-lazy-src="https://lh5.googleusercontent.com/pmylMKvlLJisdqbU9f8VPEDmIyNJS_OeUNJYOwLU53cNX073X9K_u_DJbeI1KmjGlW5mEfbpInW2EXZnXoeN6Nm9bzgouSCUTeJfuekpWBEU56luvy1z2nJTm4LKSlchj4wvnC6u"/><noscript><img decoding="async" src="https://lh5.googleusercontent.com/pmylMKvlLJisdqbU9f8VPEDmIyNJS_OeUNJYOwLU53cNX073X9K_u_DJbeI1KmjGlW5mEfbpInW2EXZnXoeN6Nm9bzgouSCUTeJfuekpWBEU56luvy1z2nJTm4LKSlchj4wvnC6u" alt="Cryptocurrency and alternative payment options"/></noscript></figure> <p>This is a free, open-source payment processor that enables you to collect coins securely and without fees. If you have a WooCommerce store, you can use a WordPress plugin like <a href="https://wordpress.org/plugins/blockonomics-bitcoin-payments/" target="_blank" rel="noreferrer noopener">Blockonomics</a> to start accepting Bitcoin payments on your site. </p> <p>What鈥檚 more, <a href="https://velocitize.com/2019/05/20/blockchain-online-marketing/" target="_blank" rel="noreferrer noopener">blockchain technology</a> doesn鈥檛 stop with crypto. Familiarizing yourself with this new branch of technology now may open other doors for your company in the future.</p> <h2 class="wp-block-heading">3. AI-Assisted Selling</h2> <p>Recent breakthroughs in machine learning have made Artificial Intelligence (AI) tools widely available in the e-commerce world. We aren鈥檛 just talking about robot vacuums and self-driving cars, but powerful software that can automate tasks previously relegated to human brainpower. </p> <p>Machine learning is a process through which a computer learns to make complex decisions. Most AI tools used in e-commerce can recognize patterns in sales data and <a href="https://velocitize.com/2022/01/25/how-to-find-your-highest-spending-customers-2-methods/" target="_blank" rel="noreferrer noopener">customer behavior</a> to predict the best course of action. </p> <p>AI can provide fresh perspectives and automate business processes. It can also be used to predict user behavior and create customized offers based on that data. </p> <p>For instance, let鈥檚 say a website uses an AI tool that鈥檚 designed to identify and predict sales patterns. After collecting data from users who purchased a printer, the program notices that 80% of those customers also ordered the same brand of plain white paper. With this information, it can display that paper as a recommended add-on on all printer pages.</p> <p>When it comes to large online stores like Amazon, an AI could help track user behavior and buying patterns across different departments. In fact, you鈥檝e probably come across these automated cross-sell recommendations when making online purchases:</p> <figure class="wp-block-image"><img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="AI can recognize patterns in sales data and customer behavior" data-lazy-src="https://lh5.googleusercontent.com/xLSk677HVTfKR0QpPsOYD6NpLhUYb93sEyik6FFKftjKsB9uo84TxiIpL1m5Paxn5h5Ina5jt2WRTNXCjEzPA5MsN8FkCacLCsk7gBCgPoHVYXNAeDFPKkJHA2seABPVkMH9nRzA"/><noscript><img decoding="async" src="https://lh5.googleusercontent.com/xLSk677HVTfKR0QpPsOYD6NpLhUYb93sEyik6FFKftjKsB9uo84TxiIpL1m5Paxn5h5Ina5jt2WRTNXCjEzPA5MsN8FkCacLCsk7gBCgPoHVYXNAeDFPKkJHA2seABPVkMH9nRzA" alt="AI can recognize patterns in sales data and customer behavior"/></noscript></figure> <p>This is just one example of how AI could be used in e-commerce and digital marketing. You could also use it in other areas of your business, such as <a href="https://velocitize.com/2021/12/10/email-marketing-and-promoting-your-brand/" target="_blank" rel="noreferrer noopener">email marketing campaigns</a> and <a href="https://velocitize.com/2021/06/01/programmatic-ads-3-things-to-know-about-the-newest-marketing-trend/" target="_blank" rel="noreferrer noopener">programmatic advertising</a>.</p> <h2 class="wp-block-heading">Conclusion</h2> <p>Many of the digital marketing and e-commerce trends in 2022 are centered around new technology. This includes AI-assisted selling and cryptocurrency payments. Additionally, many companies are implementing sustainable measures and promoting a greener lifestyle. </p> <p>Do you have any questions about the marketing and e-commerce trends covered in this post? Let us know in the comments section below!</p> <p><em>Photo by <a href="https://unsplash.com/@gallarotti?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText" target="_blank" rel="noreferrer noopener">Francesco Gallarotti</a> on <a href="https://unsplash.com/s/photos/sustainability?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText" target="_blank" rel="noreferrer noopener">Unsplash</a></em></p> </div><footer class="entry-footer"><p class="entry-meta"><span class="entry-tags"><a href="https://velocitize.com/tag/advertising/" rel="tag">advertising</a> <a href="https://velocitize.com/tag/ai/" rel="tag">AI</a> <a href="https://velocitize.com/tag/ai-assisted-selling/" rel="tag">AI-assisted selling</a> <a href="https://velocitize.com/tag/crypto/" rel="tag">crypto</a> <a href="https://velocitize.com/tag/cryptocurrency/" rel="tag">cryptocurrency</a> <a href="https://velocitize.com/tag/digital-marketing/" rel="tag">digital marketing</a> <a 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