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class="mr-4 text-sm font-medium md:font-normal md:text-zinc-500">Parvathi Vijayamohan</p><p class="mr-4 text-sm text-zinc-500">Last Updated: 2 July 2024</p><p class="text-sm text-zinc-500">12 min read</p></div></div></div><picture><source media="(min-width: 768px)" srcSet="/_next/image/?url=https%3A%2F%2Fsurveysparrow.com%2Fwp-content%2Fuploads%2F2022%2F04%2Fsmiley-terminal.jpg&w=1920&q=75 1x, /_next/image/?url=https%3A%2F%2Fsurveysparrow.com%2Fwp-content%2Fuploads%2F2022%2F04%2Fsmiley-terminal.jpg&w=3840&q=75 2x"/><source srcSet="/_next/image/?url=https%3A%2F%2Fstatic.surveysparrow.com%2Fsite%2Fassets%2Ftemplates%2Fgrey-placeholder-v2.png&w=1920&q=70 1x, /_next/image/?url=https%3A%2F%2Fstatic.surveysparrow.com%2Fsite%2Fassets%2Ftemplates%2Fgrey-placeholder-v2.png&w=3840&q=70 2x"/><img loading="eager" width="1536" height="922" decoding="async" style="color:transparent" src="/_next/image/?url=https%3A%2F%2Fstatic.surveysparrow.com%2Fsite%2Fassets%2Ftemplates%2Fgrey-placeholder-v2.png&w=3840&q=70" placeholder="blur" alt="Smiley Terminal: How to Use It to Gain Customer Insights Onsite" title="Smiley Terminal: How to Use It to Gain Customer Insights Onsite" class="hidden rounded-xl object-cover md:block xl:mx-auto xl:max-w-6xl"/></picture></div></section><div class="font-inter container flex w-full items-stretch justify-center py-10 max-md:pt-3.5 xl:mx-auto xl:max-w-screen-2xl xl:px-[2.5%] xl:pb-20 xl:pt-12"><div class="relative hidden w-64 xl:block xl:min-w-80 xl:max-w-80"><div class="sticky top-[100px] w-full"><p class="mb-4 ml-1.5 mr-4 mt-9 font-poppins text-base font-semibold uppercase text-zinc-500">Table Of Contents</p><div class="prose prose-a:flex prose-a:border-l prose-a:border-gray-200 prose-a:py-2 prose-a:text-zinc-600 prose-a:no-underline prose-a:transition-all prose-a:duration-300 prose-a:ease-in-out prose-ul:!list-none prose-ul:!ps-1 prose-li:m-0 prose-li:p-0 prose-li:text-sm prose-li:font-normal prose-li:leading-normal prose-li:text-zinc-600 hover:prose-a:!border-zinc-500 hover:prose-a:bg-neutral-100 hover:prose-li:bg-neutral-100 [&>div>ul>.main-item>a>.text]:ml-4 [&>div>ul>.main-item>a]:border-gray-200 [&>div>ul>.main-item]:!bg-white [&>div>ul>li>a>.text]:ml-6 [&>div>ul>li>a>.text]:break-words lg:[&_.active>a]:border-[#63686f] lg:[&_.active]:bg-neutral-100"><div id="blog-foating-menus"> <ul class="nav"> <li class="sub-item"> <a href="#section1"> <div class="icon"></div> <div class="text">How does a smiley terminal work?</div> </a> </li> <li class="sub-item"> <a href="#section2"> <div class="icon"></div> <div class="text">Types of smiley terminals</div> </a> </li> <li class="sub-item"> <a href="#section3"> <div class="icon"></div> <div class="text">Leveraging the power of a smiley terminal: Examples from 8 industries</div> </a> </li> <li class="sub-item"> <a href="#section4"> <div class="icon"></div> <div class="text">Why you should opt for SurveySparrow?</div> </a> </li> <li class="sub-item"> <a href="#section5"> <div class="icon"></div> <div class="text">Wrapping up</div> </a> </li> <li class="sub-item"> <a href="#section6"> <div class="icon"></div> <div class="text">FAQs</div> </a> </li> </ul> </div></div></div></div><div class="flex w-full flex-col xl:w-[70%]" id="blog-content"><div id="blog-rich-text-content" class="prose prose-headings:font-medium prose-headings:leading-snug prose-headings:text-zinc-800 prose-h2:mb-5 prose-h2:mt-10 prose-h2:scroll-mt-20 prose-h2:text-4xl prose-h2:!font-semibold prose-h2:!leading-snug prose-h3:mb-3 prose-h3:mt-7 prose-h3:scroll-mt-20 prose-h3:text-3xl prose-h4:mb-1.5 prose-h4:mt-4 prose-h4:text-2xl prose-h6:mb-1.5 prose-h6:text-base prose-p:mb-4 prose-p:text-base prose-p:font-normal prose-p:!leading-loose prose-p:text-black prose-a:text-black prose-a:underline prose-a:decoration-primary prose-a:transition-all prose-a:duration-500 prose-a:ease-in-out prose-blockquote:mb-10 prose-blockquote:mt-20 prose-blockquote:border-none prose-blockquote:pl-4 prose-blockquote:font-medium prose-blockquote:text-zinc-800 prose-figure:!w-full prose-strong:font-medium prose-pre:text-white prose-ul:mb-5 prose-ul:marker:text-lg prose-li:my-0 prose-li:ml-9 prose-li:pb-3.5 prose-li:pt-2 prose-li:text-base prose-li:font-normal prose-li:!leading-loose prose-li:text-black prose-table:mx-auto prose-table:my-8 prose-table:block prose-table:max-w-fit prose-table:overflow-auto prose-table:text-center prose-thead:bg-[#04bf741a] prose-tr:align-middle prose-th:border prose-th:border-slate-300 prose-th:p-4 prose-th:text-center prose-th:align-middle prose-th:text-lg prose-th:font-normal prose-th:leading-tight prose-th:text-black prose-td:border prose-td:border-slate-300 prose-td:p-4 prose-td:align-middle prose-td:text-lg prose-img:max-w-full hover:prose-a:bg-primary hover:prose-a:text-white max-lg:prose-ol:pl-0 max-lg:prose-ul:pl-0 md:prose-h6:text-xl md:prose-p:text-lg md:prose-blockquote:pl-0 md:prose-li:text-lg xl:prose-h2:scroll-mt-24 xl:prose-h3:scroll-mt-24 w-full max-lg:min-w-full sm:px-[3.5%] lg:min-w-full [&>.ss-blog-content-share>div:first-of-type]:rounded [&>.ss-blog-content-share>div:first-of-type]:bg-white [&>.ss-blog-content-share>div:first-of-type]:px-16 [&>.ss-blog-content-share>div:first-of-type]:py-11 [&>.ss-blog-content-share]:my-14 [&>.ss-blog-content-share]:rounded [&>.ss-blog-content-share]:bg-sky-100 [&>.ss-blog-content-share]:p-2 [&>blockquote>p:first-of-type::before]:absolute [&>blockquote>p:first-of-type::before]:-left-2.5 [&>blockquote>p:first-of-type::before]:-top-36 [&>blockquote>p:first-of-type::before]:font-['serif'] [&>blockquote>p:first-of-type::before]:text-[18rem] [&>blockquote>p:first-of-type::before]:not-italic [&>blockquote>p:first-of-type::before]:text-black/5 [&>blockquote>p:first-of-type::before]:content-['“'] [&>blockquote>p:nth-child(1)]:relative [&>blockquote>p]:mb-9 [&>blockquote>p]:text-3xl [&>blockquote>p]:font-normal [&>blockquote>p]:!leading-normal sm:[&>blockquote>p]:text-3xl [&>ol>li>b]:font-medium [&>ol>li]:marker:text-black [&>p>iframe]:mx-auto [&>p>iframe]:max-w-full [&>p>strong]:inline [&>p>strong]:overflow-hidden [&>p>strong]:font-semibold [&>pre>strong]:text-white [&>ul>li>b]:font-medium [&>ul>li]:marker:text-black"><p>Customer feedback is the holy grail of customer experience. The challenge? Feedback comes from perceptions, and perceptions can change or set over time.</p> <p>So any delays in asking for feedback will lessen its accuracy. And, it will become much harder to change your customer’s minds if they had a bad experience.</p> <p>In this case, a real-time feedback tool can tell in a split-second if your customer is happy or not – enabling you to fix a bad customer experience as quickly as possible. The smiley terminal is one such feedback tool.</p> <h2 id="section1">How does a smiley terminal work?</h2> <h3>Hardware</h3> <p>Let’s start with an overview of the terminal hardware, using the SurveySparrow Smiley Terminal as an example. A smiley feedback terminal has two types of hardware.</p> <ol> <li><strong>Handheld terminal:</strong> A handheld device that you can plugin and use to collect countertop feedback. It has a simple UI of smiley buttons arranged in a rating scale.</li> <li><strong>Freestanding terminal</strong>: A self-service customer feedback machine. This terminal has two features:</li> </ol> <ul> <li>A rating scale to collect feedback</li> <li>A number pad to input the customer’s contact number.</li> </ul> <figure id="attachment_34080" aria-describedby="caption-attachment-34080" style="width:300px" class="wp-caption alignnone"><img loading="lazy" class="wp-image-34080 " src="https://surveysparrow.com/wp-content/uploads/2022/04/Smiley_Device-1.jpg" alt="Smiley terminal " width="300" height="150"/><figcaption id="caption-attachment-34080" class="wp-caption-text">Smiley terminal device</figcaption></figure> <h3>Software</h3> <p>You’ll lose out on the smiley terminal’s time advantage if you can’t act on it at the right time.</p> <p>To help you turn your customer reactions into action, the SurveySparrow Smiley Terminal is linked with <a href="https://surveysparrow.com/" target="_blank">SurveySparrow’s software</a>. This software will help you instantly <a href="https://surveysparrow.com/customer-experience/" target="_blank">capture customer feedback</a>, <a href="https://surveysparrow.com/features/case-management/" target="_blank">flag unhappy comments</a>, assign them to the right person for action, and <a href="https://surveysparrow.com/features/executive-dashboard/" target="_blank">present the data for easy analysis</a>.</p> <p>You can sign up below for a free trial of the software.</p> <div class="font-poppins mx-auto my-10 flex flex-col items-center justify-center rounded-2xl px-3.5 py-14 sm:px-12 sm:py-8 md:px-14 lg:px-16 lg:py-10" style="background-image:linear-gradient(102.49deg, #f0eeff 7.81%, #ecfffa 92.17%)"><h4 class="!my-4 text-center !text-3xl !font-semibold !leading-normal !text-black max-md:text-center"> Create surveys using smiley terminal with SurveySparrow </h4><p class="!mb-4 text-center !text-base !font-normal !leading-relaxed text-black"> Get 40% more responses </p><div class=""><form class="flex justify-left max-sm:flex-wrap " method="post"><div class="w-[310px] max-w-full max-sm:mb-2 max-sm:w-full"><input class="h-14 w-full rounded-[5px] border border-solid border-[#BDBDBD] p-4 text-lg focus-visible:outline-none max-sm:text-center sm:rounded-r-none sm:border-r-0" type="email" placeholder="Your Business Email ID" name="email"/></div><button class="bg-primary text-white active:bg-black hover:bg-primary-600 min-h-12 bg-primary hover:bg-primary-600 h-14 !min-w-[180px] rounded-[5px] px-[30px] text-lg leading-[1.2] text-white transition max-xl:text-[13px] max-md:text-base max-sm:w-full sm:rounded-l-none undefined inline-flex cursor-pointer items-center justify-center rounded px-8 text-lg font-normal transition" type="submit">Signup</button></form><p class="mt-3 text-sm text-[#63686F] max-md:text-center !text-xs text-left"><span class="text-primary !text-xs">14-Day-Free Trial </span>• Cancel Anytime • No Credit Card Required • <a href="/request-demo/" class="hover:text-primary font-bold underline transition text-black">Need a Demo?</a></p></div></div> <h2 id="section2">Types of smiley terminals</h2> <h3>Touch Terminal</h3> <p>With the smiley touch terminal, the customer can share their reaction onsite with the press of a button.</p> <h3>Sensor Terminal</h3> <p>This terminal creates a no-contact feedback experience. Your customer needs to come to the terminal and point their finger at the appropriate smiley feedback button. This movement will activate the sensor, and the response will be captured.</p> <h3>Kiosk Terminal</h3> <p>This customer feedback device can be on a stand or kiosk in a prominent position. It is ideal for locations that get a lot of footfalls (like malls, airports, banks, etc.).</p> <h2 id="section3">Leveraging the Power of a Smiley Terminal: Examples from 8 Industries</h2> <h3>1. Retail</h3> <p>Don’t you hate it when you scoop up a nice outfit at an online sale – only to realize it looked better in the picture? E-commerce is booming, but it lacks the gratification of in-person shopping for many.</p> <p>For this reason, analysts predict that <a class="editor-rtfLink" href="https://www.washingtonpost.com/business/2019/04/10/retail-apocalypse-now-analysts-say-more-us-stores-could-be-doomed/" target="_blank">75% of retail therapy will happen in offline stores</a>. In addition, many <a class="editor-rtfLink" href="https://www.insider-trends.com/top-45-online-retailers-who-went-offline/" target="_blank">brands that started online</a>, like Amazon, Birchbox, and Zappos, have opened their offline locations.</p> <p>A retailing survey on a smiley terminal is the perfect opportunity to:</p> <ul> <li>Get onsite retail feedback from your customers during an ongoing purchase.</li> <li>Set up real-time alerts for negative comments.</li> <li>Compare the retail customer experience across store locations and set benchmarks.</li> <li>Analyze customer sentiment at various points in time. E.g., Christmas shoppers tend to be “grumpier” than the average shoppers.</li> <li>Spot trends and make the required changes at your store.</li> </ul> <h3>2. Automobile</h3> <p>If the product is the driver, the service is the co-driver. It is now the <a class="editor-rtfLink" href="https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-new-key-to-automotive-success-put-customer-experience-in-the-drivers-seat" target="_blank">new key to automobile success</a>, according to Gartner.</p> <p>In other words, a great car can lead to a one-off sale. But fantastic service leads to recurring sales throughout the car’s lifespan. A real-time customer feedback tool can help dealerships understand what they need to change for achieving this.</p> <p>From closing the deal after a test drive to accessories, bodywork, and maintenance, smiley feedback terminals connect the customer experience from end to end.</p> <ul> <li>Get buyer reactions to prototype vehicles.</li> <li>Get customer feedback on vehicles after test drives.</li> <li>Map the customer experience across showrooms with post-purchase surveys.</li> <li>Monitor customer satisfaction with service quality.</li> <li>Identify the top-performing services.</li> <li>Trigger alerts from responses by dissatisfied customers.</li> </ul> <figure id="attachment_34081" aria-describedby="caption-attachment-34081" style="width:499px" class="wp-caption alignnone"><img loading="lazy" class="wp-image-34081 " src="https://surveysparrow.com/wp-content/uploads/2022/04/Smiley_Terminal-1.jpg" alt="Smiley feedback button " width="499" height="418" srcSet="https://surveysparrow.com/wp-content/uploads/2022/04/Smiley_Terminal-1.jpg 499w, https://surveysparrow.com/wp-content/uploads/2022/04/Smiley_Terminal-1-300x251.jpg 300w" sizes="(max-width: 499px) 100vw, 499px"/><figcaption id="caption-attachment-34081" class="wp-caption-text">Smiley button terminal</figcaption></figure> <h3>3. Healthcare</h3> <p>A word about inadequate healthcare spreads quicker than a virus nowadays. So if you are a healthcare provider, you want your patients to be telling you about their experience.</p> <p>This feedback will help you understand how your customers perceive you and take action to improve the quality of care. The result? Higher patient satisfaction levels, faster acquisition, and long-term loyalty.</p> <p>Few patients have the patience to wait around after an appointment. Smiley terminals, located in the lobby area or near waiting rooms, provide a quick, no-pressure way of collecting patient feedback.</p> <ul> <li>Enable contactless, paperless feedback with smiley sensor terminals.</li> <li>Gauge patient satisfaction with the services.</li> <li>Identify and fix patient challenges.</li> <li>Set measurable goals for your staff.</li> <li>Advertise additional services on your kiosk panels.</li> </ul> <h3>4. Public Transport (trains, metro stations, buses, rental bikes, ferries, airports)</h3> <p>We are <a class="editor-rtfLink" href="https://ridango.com/blog/five-reasons-why-using-public-transport-is-better-for-the-environment/" target="_blank">running out of space for cars</a>. So, why don’t more people use public transport?</p> <p>One reason is that the end-to-end customer experience is not viewed as a priority yet. For example, feedback options for the Prague Metro, one of the world’s best public transit systems, are limited to <a class="editor-rtfLink" href="https://customercarecontacts.com/contact-of-prague-metro-customer-service/" target="_blank">phone numbers</a>.</p> <p>As transit feedback systems, smiley terminals are both accurate and cost-effective.</p> <ul> <li>Enable fast, contactless feedback at high footfall areas – like airport lounges, metro stations, and bus stops.</li> <li>Get onsite information from passengers about the quality of the services.</li> <li>Trigger alerts for passenger complaints and follow-ups.</li> <li>Measure and benchmark <a class="editor-rtfLink" href="https://www.sciencedirect.com/science/article/abs/pii/S0965856415001251" target="_blank">the drivers of customer satisfaction</a>: on-time arrival, service frequency, vehicle condition, driver behavior, etc.</li> <li>Plan the incentives and contracts of PT (public transport) operators as per these metrics.</li> <li>Map passenger touchpoints to increase service frequency and the number of vehicles.</li> </ul> <h3>5. Education Institutes</h3> <p>There’s more to higher education than, well, education.</p> <p>Colleges and universities also support the basic life necessities of students. So their responsibilities include organizing student events, housing, food services, transport, parking, classes, personal development, and every aspect of student life.</p> <p>Placing smiley terminals throughout the campus can allow the administration to:</p> <ul> <li>Collect feedback about all things college-related – from the quality of the cafeteria food to the efficiency of the campus offices.</li> <li>Analyze student feedback about the professors and coaches.</li> <li>Get insights on the effectiveness of their lectures and the current courses.</li> <li>Filter the data by date to compare student satisfaction levels over time.</li> </ul> <h3>6. Fast-Moving Consumer Goods (FMCG)</h3> <p>Another important sector is FMCG, am sure we have to speak about, right?</p> <p>In the FMCG industry, smiley feedback button are a game-changer at point-of-sale locations. Imagine a customer trying a new flavor of a popular snack. Right there, a smiley terminal can ask for their immediate reaction: “Did you like our new flavor?” Customers can quickly tap a smiley or sad face, giving instant feedback. This data is a goldmine for FMCG companies. It helps them understand what works and what doesn’t, directly from their target audience.</p> <ul> <li>Moreover, during promotional events, these terminals can engage customers more interactively.</li> <li>For instance, after a product demo, the terminal could ask, “Would you recommend this product to a friend?” Such questions not only gather feedback but also subtly encourage customers to think about the product more deeply.</li> <li>The real-time nature of this feedback allows FMCG companies to be agile. They can quickly tweak marketing strategies or even modify product formulations based on consumer sentiments.</li> <li>Additionally, this direct consumer interaction builds a relationship; customers feel their opinions are valued, increasing brand loyalty.</li> </ul> <h3>7. E-Commerce</h3> <p>Branding yourself online and collecting feedback will turn your business upside down. Let’s dive in to learn how it works in the E-Commerce sector.</p> <p>E-commerce platforms have a unique advantage in using virtual smiley terminals. These can be integrated seamlessly into the online shopping experience. For example, after completing a purchase, a pop-up could appear asking, “How easy was it to find your product?” with smiley feedback buttons as response options. This simple interaction can provide deep insights into user experience and website navigation.</p> <ul> <li>Customer service interactions, often a critical part of e-commerce, can also benefit.</li> <li>After a chat with a customer service representative, a quick question like “Was your issue resolved satisfactorily?” can be asked. This immediate feedback is invaluable for e-commerce platforms to continually refine their customer support.</li> <li>Moreover, these terminals can gather data on customer preferences and shopping habits. E-commerce sites can use this information to personalize shopping experiences, recommend products, and even optimize website layouts.</li> <li>It’s not just about improving user experience; it’s also about strategically using data to drive sales and customer engagement.</li> </ul> <h3>8. Banking</h3> <p>In the banking sector, smiley terminals at branches can significantly enhance customer experience. Positioned at exits or beside tellers, they can ask customers about their visit. Simple questions like “How long did you wait today?” or “Was our staff helpful?” can be answered with a quick tap on a smiley face.</p> <p>This instant feedback helps banks identify pain points like long wait times or unhelpful staff interactions. Banks can then take targeted actions to address these issues, improving overall customer satisfaction. It’s also a great way to measure the effectiveness of new policies or services introduced by the bank.</p> <p>Moreover, these terminals can make the feedback process less intimidating for customers.</p> <ul> <li>Unlike lengthy surveys, a one-question interface is user-friendly and more likely to be used. This leads to higher response rates and more reliable data.</li> <li>Incorporating this technology shows customers that the bank values their time and opinions, fostering a more customer-centric banking experience.</li> <li>Over time, this can lead to increased customer loyalty and a stronger reputation for the bank in a competitive market.</li> </ul> <h2 id="section4">How to use smiley terminals with SurveySparrow?</h2> <p>Survey creation is made easy and effective with SurveySparrow. Our engaging surveys can be quickly created and easily shared through mobile, link, SMS, QR, etc. We have features that make the survey collection and analyzing task process simpler.</p> <h3>Offline Survey App:</h3> <p>An offline survey app helps you to collect data, internet-free. Once the respondent completes the survey, the offline app captures & stores the data in real time and syncs it when an active connection is established.</p> <p class="ss-text--h4 ss-text--height-large">The software helps you to gather data anytime, anywhere, at your convenience, and that of your users as well.</p> <p>Offline surveys provide the opportunity to grasp customer reactions to a product/service they just experienced. This not only helps you get accurate data but validate the responses based on their reactions! Craft The Best Offline Surveys With SurveySparrow. Our surveys are entitled to</p> <ul> <li>Visually-striking Surveys</li> <li>Short & Crisp</li> <li>Smart Surveys</li> <li>Efficient follow-up</li> </ul> <h3>Smiley Terminal (Kiosk Surveys):</h3> <p>Sync your smiley terminal (kiosk devices) with SurveySparrow for streamlined feedback management. Gather all the real-time feedback from customers and employees, fresh out of an experience. Analyze the responses to best comprehend the feedback and make well-informed decisions. Get started with SurveySparrow for amazing results. Sign up today!</p> <div class="font-poppins mx-auto my-10 flex flex-col items-center justify-center rounded-2xl px-3.5 py-14 sm:px-12 sm:py-8 md:px-14 lg:px-16 lg:py-10" style="background-image:linear-gradient(102.49deg, #f0eeff 7.81%, #ecfffa 92.17%)"><h4 class="!my-4 text-center !text-3xl !font-semibold !leading-normal !text-black max-md:text-center"> Create surveys using smiley terminal with SurveySparrow </h4><p class="!mb-4 text-center !text-base !font-normal !leading-relaxed text-black"> Get 40% more responses </p><div class=""><form class="flex justify-left max-sm:flex-wrap " method="post"><div class="w-[310px] max-w-full max-sm:mb-2 max-sm:w-full"><input class="h-14 w-full rounded-[5px] border border-solid border-[#BDBDBD] p-4 text-lg focus-visible:outline-none max-sm:text-center sm:rounded-r-none sm:border-r-0" type="email" placeholder="Your Business Email ID" name="email"/></div><button class="bg-primary text-white active:bg-black hover:bg-primary-600 min-h-12 bg-primary hover:bg-primary-600 h-14 !min-w-[180px] rounded-[5px] px-[30px] text-lg leading-[1.2] text-white transition max-xl:text-[13px] max-md:text-base max-sm:w-full sm:rounded-l-none undefined inline-flex cursor-pointer items-center justify-center rounded px-8 text-lg font-normal transition" type="submit">Signup</button></form><p class="mt-3 text-sm text-[#63686F] max-md:text-center !text-xs text-left"><span class="text-primary !text-xs">14-Day-Free Trial </span>• Cancel Anytime • No Credit Card Required • <a href="/request-demo/" class="hover:text-primary font-bold underline transition text-black">Need a Demo?</a></p></div></div> <h2 id="section5">Wrapping Up</h2> <p>That’s all, folks. In this article, we’ve covered all you need to know about the SurveySparrow smiley button terminal, from the types of hardware available to the powerful software behind them.</p> <p>We have also talked about how you can successfully deploy it in your business to collect ‘at-the-moment’ feedback, based on our use cases for five sectors. We’re sure you can think of even more!</p> <p>Happy surveying!</p> <h2 id="section6">FAQs</h2> <h4><strong>How does a Smiley Terminal improve customer feedback collection?</strong></h4> <p>It simplifies the feedback process. Instead of filling out lengthy surveys, customers can quickly tap a smiley feedback button that corresponds to their experience, making it more likely they’ll provide feedback.</p> <h4><strong>Can Smiley Terminals measure more specific feedback than just general satisfaction?</strong></h4> <p>Yes, they can be programmed to ask specific questions about different aspects of the customer experience, such as cleanliness, staff friendliness, or service speed.</p> <h4><strong>How do customers generally respond to using Smiley Terminals?</strong></h4> <p>Customers often appreciate the ease and speed of using Smiley Terminals, as they offer a non-intrusive and quick way to express their opinions.</p> <h4><strong>What are the limitations of using a Smiley Terminal for feedback?</strong></h4> <p>Smiley Terminals provide limited qualitative data and may not capture detailed feedback about specific issues. They are best used for general satisfaction levels.</p> <p>Can these terminals replace traditional customer feedback methods?</p> <p>While they offer a quick and efficient way to gauge customer sentiment, they should complement, rather than replace, more detailed feedback methods like surveys or focus groups.</p></div><div class="mt-8 flex flex-col items-center md:flex-row xl:w-5/6 xl:px-14"><div class="relative size-24 min-w-24"><img alt="blog author image" loading="lazy" decoding="async" data-nimg="fill" class="rounded-full object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' %3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image/gif;base64,R0lGODlhAQABAPAAANzc3P///yH5BAAAAAAALAAAAAABAAEAAAICRAEAOw=='/%3E%3C/svg%3E")" sizes="96px" srcSet="/_next/image/?url=https%3A%2F%2Fstatic.surveysparrow.com%2Fsite%2Fassets%2Fauthor-inner%2Fparvathi-vijayamohan.jpg&w=16&q=75 16w, /_next/image/?url=https%3A%2F%2Fstatic.surveysparrow.com%2Fsite%2Fassets%2Fauthor-inner%2Fparvathi-vijayamohan.jpg&w=32&q=75 32w, /_next/image/?url=https%3A%2F%2Fstatic.surveysparrow.com%2Fsite%2Fassets%2Fauthor-inner%2Fparvathi-vijayamohan.jpg&w=48&q=75 48w, /_next/image/?url=https%3A%2F%2Fstatic.surveysparrow.com%2Fsite%2Fassets%2Fauthor-inner%2Fparvathi-vijayamohan.jpg&w=64&q=75 64w, /_next/image/?url=https%3A%2F%2Fstatic.surveysparrow.com%2Fsite%2Fassets%2Fauthor-inner%2Fparvathi-vijayamohan.jpg&w=96&q=75 96w, /_next/image/?url=https%3A%2F%2Fstatic.surveysparrow.com%2Fsite%2Fassets%2Fauthor-inner%2Fparvathi-vijayamohan.jpg&w=128&q=75 128w, /_next/image/?url=https%3A%2F%2Fstatic.surveysparrow.com%2Fsite%2Fassets%2Fauthor-inner%2Fparvathi-vijayamohan.jpg&w=256&q=75 256w, /_next/image/?url=https%3A%2F%2Fstatic.surveysparrow.com%2Fsite%2Fassets%2Fauthor-inner%2Fparvathi-vijayamohan.jpg&w=384&q=75 384w, /_next/image/?url=https%3A%2F%2Fstatic.surveysparrow.com%2Fsite%2Fassets%2Fauthor-inner%2Fparvathi-vijayamohan.jpg&w=640&q=75 640w, /_next/image/?url=https%3A%2F%2Fstatic.surveysparrow.com%2Fsite%2Fassets%2Fauthor-inner%2Fparvathi-vijayamohan.jpg&w=750&q=75 750w, /_next/image/?url=https%3A%2F%2Fstatic.surveysparrow.com%2Fsite%2Fassets%2Fauthor-inner%2Fparvathi-vijayamohan.jpg&w=828&q=75 828w, /_next/image/?url=https%3A%2F%2Fstatic.surveysparrow.com%2Fsite%2Fassets%2Fauthor-inner%2Fparvathi-vijayamohan.jpg&w=1080&q=75 1080w, /_next/image/?url=https%3A%2F%2Fstatic.surveysparrow.com%2Fsite%2Fassets%2Fauthor-inner%2Fparvathi-vijayamohan.jpg&w=1200&q=75 1200w, /_next/image/?url=https%3A%2F%2Fstatic.surveysparrow.com%2Fsite%2Fassets%2Fauthor-inner%2Fparvathi-vijayamohan.jpg&w=1920&q=75 1920w, /_next/image/?url=https%3A%2F%2Fstatic.surveysparrow.com%2Fsite%2Fassets%2Fauthor-inner%2Fparvathi-vijayamohan.jpg&w=2048&q=75 2048w, /_next/image/?url=https%3A%2F%2Fstatic.surveysparrow.com%2Fsite%2Fassets%2Fauthor-inner%2Fparvathi-vijayamohan.jpg&w=3840&q=75 3840w" src="/_next/image/?url=https%3A%2F%2Fstatic.surveysparrow.com%2Fsite%2Fassets%2Fauthor-inner%2Fparvathi-vijayamohan.jpg&w=3840&q=75"/></div><div class="flex flex-col max-md:mt-7 md:ml-9"><h3 class="mb-2 text-2xl font-medium text-zinc-800 max-md:text-center">Parvathi Vijayamohan</h3><p class="mb-2.5 text-lg font-normal text-black max-md:text-center">Content marketer at SurveySparrow. </p><div class="prose prose-p:text-base prose-p:font-normal prose-p:text-zinc-500 prose-p:max-md:text-center !max-w-full"><p>Parvathi is a sociologist turned marketer. After 6 years as a copywriter, she pivoted to B2B, diving into growth marketing for SaaS. 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feedback is the holy grail of customer experience. The challenge? Feedback comes from perceptions, and perceptions can change or set over time.\u003c/p\u003e\n\u003cp\u003eSo any delays in asking for feedback will lessen its accuracy. And, it will become much harder to change your customer\u0026#8217;s minds if they had a bad experience.\u003c/p\u003e\n\u003cp\u003eIn this case, a real-time feedback tool can tell in a split-second if your customer is happy or not \u0026#8211; enabling you to fix a bad customer experience as quickly as possible. The smiley terminal is one such feedback tool.\u003c/p\u003e\n\u003ch2 id=\"section1\"\u003eHow does a smiley terminal work?\u003c/h2\u003e\n\u003ch3\u003eHardware\u003c/h3\u003e\n\u003cp\u003eLet\u0026#8217;s start with an overview of the terminal hardware, using the SurveySparrow Smiley Terminal as an example. A smiley feedback terminal has two types of hardware.\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003cstrong\u003eHandheld terminal:\u003c/strong\u003e A handheld device that you can plugin and use to collect countertop feedback. It has a simple UI of smiley buttons arranged in a rating scale.\u003c/li\u003e\n\u003cli\u003e\u003cstrong\u003eFreestanding terminal\u003c/strong\u003e: A self-service customer feedback machine. This terminal has two features:\u003c/li\u003e\n\u003c/ol\u003e\n\u003cul\u003e\n\u003cli\u003eA rating scale to collect feedback\u003c/li\u003e\n\u003cli\u003eA number pad to input the customer\u0026#8217;s contact number.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cfigure id=\"attachment_34080\" aria-describedby=\"caption-attachment-34080\" style=\"width: 300px\" class=\"wp-caption alignnone\"\u003e\u003cimg loading=\"lazy\" class=\"wp-image-34080 \" src=\"https://surveysparrow.com/wp-content/uploads/2022/04/Smiley_Device-1.jpg\" alt=\"Smiley terminal \" width=\"300\" height=\"150\" /\u003e\u003cfigcaption id=\"caption-attachment-34080\" class=\"wp-caption-text\"\u003eSmiley terminal device\u003c/figcaption\u003e\u003c/figure\u003e\n\u003ch3\u003eSoftware\u003c/h3\u003e\n\u003cp\u003eYou\u0026#8217;ll lose out on the smiley terminal\u0026#8217;s time advantage if you can\u0026#8217;t act on it at the right time.\u003c/p\u003e\n\u003cp\u003eTo help you turn your customer reactions into action, the SurveySparrow Smiley Terminal is linked with \u003ca href=\"https://surveysparrow.com/\" target=\"_blank\" \u003eSurveySparrow\u0026#8217;s software\u003c/a\u003e. This software will help you instantly \u003ca href=\"https://surveysparrow.com/customer-experience/\" target=\"_blank\" \u003ecapture customer feedback\u003c/a\u003e, \u003ca href=\"https://surveysparrow.com/features/case-management/\" target=\"_blank\" \u003eflag unhappy comments\u003c/a\u003e, assign them to the right person for action, and \u003ca href=\"https://surveysparrow.com/features/executive-dashboard/\" target=\"_blank\" \u003epresent the data for easy analysis\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eYou can sign up below for a free trial of the software.\u003c/p\u003e \u003cdiv class=\"blog-component-cta\"\u003e \u003cdiv class=\"signup-wrapper\"\u003e \u003ch4\u003e Create surveys using smiley terminal with SurveySparrow \u003c/h4\u003e \u003cp\u003e Get 40% more responses \u003c/p\u003e \u003cdiv class=\"form-wrapper\"\u003e \u003cdiv class=\"flex_row ss-signup--cta ss-signup--cta--v2 ss-signup--cta--black ss-signup--cta--align-center\"\u003e \u003cdiv class=\"ss_email_signup flex_column\"\u003e \u003cform class=\"email_signup \" novalidate=\"novalidate\" method=\"POST\"\u003e \u003cdiv class=\"ss-email-signup--popup disappear\"\u003e \u003cp\u003ePlease enter a valid Email ID.\u003c/p\u003e \u003c/div\u003e \u003cdiv class=\"input-container\"\u003e \u003cinput aria-label=\"Sign Up\" type=\"email\" name=\"ss_email\" placeholder=\"Your Business Email ID\" required=\"\" aria-required=\"true\"\u003e \u003c/div\u003e \u003cbutton type=\"submit\" data-loading-text=\"Signup...\"\u003e Signup \u003c/button\u003e \u003c/form\u003e \u003c/div\u003e \u003c/div\u003e \u003cul class=\"ss-email-signup--info\"\u003e \u003cli\u003e14-Day Free Trial\u003c/li\u003e \u003cli\u003e\u003cspan\u003e•\u003c/span\u003e Cancel Anytime\u003c/li\u003e \u003cli\u003e\u003cspan\u003e•\u003c/span\u003e No Credit Card Required\u003c/li\u003e \u003cli\u003e\u003cspan\u003e•\u003c/span\u003e\u003ca href=\"/demo/\"\u003eNeed a Demo?\u003c/a\u003e\u003c/li\u003e \u003c/ul\u003e \u003c/div\u003e \u003c/div\u003e \u003c/div\u003e \u003ch2 id=\"section2\"\u003eTypes of smiley terminals\u003c/h2\u003e\n\u003ch3\u003eTouch Terminal\u003c/h3\u003e\n\u003cp\u003eWith the smiley touch terminal, the customer can share their reaction onsite with the press of a button.\u003c/p\u003e\n\u003ch3\u003eSensor Terminal\u003c/h3\u003e\n\u003cp\u003eThis terminal creates a no-contact feedback experience. Your customer needs to come to the terminal and point their finger at the appropriate smiley feedback button. This movement will activate the sensor, and the response will be captured.\u003c/p\u003e\n\u003ch3\u003eKiosk Terminal\u003c/h3\u003e\n\u003cp\u003eThis customer feedback device can be on a stand or kiosk in a prominent position. It is ideal for locations that get a lot of footfalls (like malls, airports, banks, etc.).\u003c/p\u003e\n\u003ch2 id=\"section3\"\u003eLeveraging the Power of a Smiley Terminal: Examples from 8 Industries\u003c/h2\u003e\n\u003ch3\u003e1. Retail\u003c/h3\u003e\n\u003cp\u003eDon\u0026#8217;t you hate it when you scoop up a nice outfit at an online sale \u0026#8211; only to realize it looked better in the picture? E-commerce is booming, but it lacks the gratification of in-person shopping for many.\u003c/p\u003e\n\u003cp\u003eFor this reason, analysts predict that \u003ca class=\"editor-rtfLink\" href=\"https://www.washingtonpost.com/business/2019/04/10/retail-apocalypse-now-analysts-say-more-us-stores-could-be-doomed/\" target=\"_blank\" \u003e75% of retail therapy will happen in offline stores\u003c/a\u003e. In addition, many \u003ca class=\"editor-rtfLink\" href=\"https://www.insider-trends.com/top-45-online-retailers-who-went-offline/\" target=\"_blank\" \u003ebrands that started online\u003c/a\u003e, like Amazon, Birchbox, and Zappos, have opened their offline locations.\u003c/p\u003e\n\u003cp\u003eA retailing survey on a smiley terminal is the perfect opportunity to:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eGet onsite retail feedback from your customers during an ongoing purchase.\u003c/li\u003e\n\u003cli\u003eSet up real-time alerts for negative comments.\u003c/li\u003e\n\u003cli\u003eCompare the retail customer experience across store locations and set benchmarks.\u003c/li\u003e\n\u003cli\u003eAnalyze customer sentiment at various points in time. E.g., Christmas shoppers tend to be \u0026#8220;grumpier\u0026#8221; than the average shoppers.\u003c/li\u003e\n\u003cli\u003eSpot trends and make the required changes at your store.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003e2. Automobile\u003c/h3\u003e\n\u003cp\u003eIf the product is the driver, the service is the co-driver. It is now the \u003ca class=\"editor-rtfLink\" href=\"https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-new-key-to-automotive-success-put-customer-experience-in-the-drivers-seat\" target=\"_blank\" \u003enew key to automobile success\u003c/a\u003e, according to Gartner.\u003c/p\u003e\n\u003cp\u003eIn other words, a great car can lead to a one-off sale. But fantastic service leads to recurring sales throughout the car\u0026#8217;s lifespan. A real-time customer feedback tool can help dealerships understand what they need to change for achieving this.\u003c/p\u003e\n\u003cp\u003eFrom closing the deal after a test drive to accessories, bodywork, and maintenance, smiley feedback terminals connect the customer experience from end to end.\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eGet buyer reactions to prototype vehicles.\u003c/li\u003e\n\u003cli\u003eGet customer feedback on vehicles after test drives.\u003c/li\u003e\n\u003cli\u003eMap the customer experience across showrooms with post-purchase surveys.\u003c/li\u003e\n\u003cli\u003eMonitor customer satisfaction with service quality.\u003c/li\u003e\n\u003cli\u003eIdentify the top-performing services.\u003c/li\u003e\n\u003cli\u003eTrigger alerts from responses by dissatisfied customers.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cfigure id=\"attachment_34081\" aria-describedby=\"caption-attachment-34081\" style=\"width: 499px\" class=\"wp-caption alignnone\"\u003e\u003cimg loading=\"lazy\" class=\"wp-image-34081 \" src=\"https://surveysparrow.com/wp-content/uploads/2022/04/Smiley_Terminal-1.jpg\" alt=\"Smiley feedback button \" width=\"499\" height=\"418\" srcset=\"https://surveysparrow.com/wp-content/uploads/2022/04/Smiley_Terminal-1.jpg 499w, https://surveysparrow.com/wp-content/uploads/2022/04/Smiley_Terminal-1-300x251.jpg 300w\" sizes=\"(max-width: 499px) 100vw, 499px\" /\u003e\u003cfigcaption id=\"caption-attachment-34081\" class=\"wp-caption-text\"\u003eSmiley button terminal\u003c/figcaption\u003e\u003c/figure\u003e\n\u003ch3\u003e3. Healthcare\u003c/h3\u003e\n\u003cp\u003eA word about inadequate healthcare spreads quicker than a virus nowadays. So if you are a healthcare provider, you want your patients to be telling you about their experience.\u003c/p\u003e\n\u003cp\u003eThis feedback will help you understand how your customers perceive you and take action to improve the quality of care. The result? Higher patient satisfaction levels, faster acquisition, and long-term loyalty.\u003c/p\u003e\n\u003cp\u003eFew patients have the patience to wait around after an appointment. Smiley terminals, located in the lobby area or near waiting rooms, provide a quick, no-pressure way of collecting patient feedback.\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eEnable contactless, paperless feedback with smiley sensor terminals.\u003c/li\u003e\n\u003cli\u003eGauge patient satisfaction with the services.\u003c/li\u003e\n\u003cli\u003eIdentify and fix patient challenges.\u003c/li\u003e\n\u003cli\u003eSet measurable goals for your staff.\u003c/li\u003e\n\u003cli\u003eAdvertise additional services on your kiosk panels.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003e4. Public Transport (trains, metro stations, buses, rental bikes, ferries, airports)\u003c/h3\u003e\n\u003cp\u003eWe are \u003ca class=\"editor-rtfLink\" href=\"https://ridango.com/blog/five-reasons-why-using-public-transport-is-better-for-the-environment/\" target=\"_blank\" \u003erunning out of space for cars\u003c/a\u003e. So, why don\u0026#8217;t more people use public transport?\u003c/p\u003e\n\u003cp\u003eOne reason is that the end-to-end customer experience is not viewed as a priority yet. For example, feedback options for the Prague Metro, one of the world\u0026#8217;s best public transit systems, are limited to \u003ca class=\"editor-rtfLink\" href=\"https://customercarecontacts.com/contact-of-prague-metro-customer-service/\" target=\"_blank\" \u003ephone numbers\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eAs transit feedback systems, smiley terminals are both accurate and cost-effective.\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eEnable fast, contactless feedback at high footfall areas \u0026#8211; like airport lounges, metro stations, and bus stops.\u003c/li\u003e\n\u003cli\u003eGet onsite information from passengers about the quality of the services.\u003c/li\u003e\n\u003cli\u003eTrigger alerts for passenger complaints and follow-ups.\u003c/li\u003e\n\u003cli\u003eMeasure and benchmark \u003ca class=\"editor-rtfLink\" href=\"https://www.sciencedirect.com/science/article/abs/pii/S0965856415001251\" target=\"_blank\" \u003ethe drivers of customer satisfaction\u003c/a\u003e: on-time arrival, service frequency, vehicle condition, driver behavior, etc.\u003c/li\u003e\n\u003cli\u003ePlan the incentives and contracts of PT (public transport) operators as per these metrics.\u003c/li\u003e\n\u003cli\u003eMap passenger touchpoints to increase service frequency and the number of vehicles.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003e5. Education Institutes\u003c/h3\u003e\n\u003cp\u003eThere\u0026#8217;s more to higher education than, well, education.\u003c/p\u003e\n\u003cp\u003eColleges and universities also support the basic life necessities of students. So their responsibilities include organizing student events, housing, food services, transport, parking, classes, personal development, and every aspect of student life.\u003c/p\u003e\n\u003cp\u003ePlacing smiley terminals throughout the campus can allow the administration to:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eCollect feedback about all things college-related \u0026#8211; from the quality of the cafeteria food to the efficiency of the campus offices.\u003c/li\u003e\n\u003cli\u003eAnalyze student feedback about the professors and coaches.\u003c/li\u003e\n\u003cli\u003eGet insights on the effectiveness of their lectures and the current courses.\u003c/li\u003e\n\u003cli\u003eFilter the data by date to compare student satisfaction levels over time.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003e6. Fast-Moving Consumer Goods (FMCG)\u003c/h3\u003e\n\u003cp\u003eAnother important sector is FMCG, am sure we have to speak about, right?\u003c/p\u003e\n\u003cp\u003eIn the FMCG industry, smiley feedback button are a game-changer at point-of-sale locations. Imagine a customer trying a new flavor of a popular snack. Right there, a smiley terminal can ask for their immediate reaction: “Did you like our new flavor?” Customers can quickly tap a smiley or sad face, giving instant feedback. This data is a goldmine for FMCG companies. It helps them understand what works and what doesn\u0026#8217;t, directly from their target audience.\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eMoreover, during promotional events, these terminals can engage customers more interactively.\u003c/li\u003e\n\u003cli\u003eFor instance, after a product demo, the terminal could ask, “Would you recommend this product to a friend?” Such questions not only gather feedback but also subtly encourage customers to think about the product more deeply.\u003c/li\u003e\n\u003cli\u003eThe real-time nature of this feedback allows FMCG companies to be agile. They can quickly tweak marketing strategies or even modify product formulations based on consumer sentiments.\u003c/li\u003e\n\u003cli\u003eAdditionally, this direct consumer interaction builds a relationship; customers feel their opinions are valued, increasing brand loyalty.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003e7. E-Commerce\u003c/h3\u003e\n\u003cp\u003eBranding yourself online and collecting feedback will turn your business upside down. Let\u0026#8217;s dive in to learn how it works in the E-Commerce sector.\u003c/p\u003e\n\u003cp\u003eE-commerce platforms have a unique advantage in using virtual smiley terminals. These can be integrated seamlessly into the online shopping experience. For example, after completing a purchase, a pop-up could appear asking, “How easy was it to find your product?” with smiley feedback buttons as response options. This simple interaction can provide deep insights into user experience and website navigation.\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eCustomer service interactions, often a critical part of e-commerce, can also benefit.\u003c/li\u003e\n\u003cli\u003eAfter a chat with a customer service representative, a quick question like “Was your issue resolved satisfactorily?” can be asked. This immediate feedback is invaluable for e-commerce platforms to continually refine their customer support.\u003c/li\u003e\n\u003cli\u003eMoreover, these terminals can gather data on customer preferences and shopping habits. E-commerce sites can use this information to personalize shopping experiences, recommend products, and even optimize website layouts.\u003c/li\u003e\n\u003cli\u003eIt\u0026#8217;s not just about improving user experience; it\u0026#8217;s also about strategically using data to drive sales and customer engagement.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003e8. Banking\u003c/h3\u003e\n\u003cp\u003eIn the banking sector, smiley terminals at branches can significantly enhance customer experience. Positioned at exits or beside tellers, they can ask customers about their visit. Simple questions like “How long did you wait today?” or “Was our staff helpful?” can be answered with a quick tap on a smiley face.\u003c/p\u003e\n\u003cp\u003eThis instant feedback helps banks identify pain points like long wait times or unhelpful staff interactions. Banks can then take targeted actions to address these issues, improving overall customer satisfaction. It’s also a great way to measure the effectiveness of new policies or services introduced by the bank.\u003c/p\u003e\n\u003cp\u003eMoreover, these terminals can make the feedback process less intimidating for customers.\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnlike lengthy surveys, a one-question interface is user-friendly and more likely to be used. This leads to higher response rates and more reliable data.\u003c/li\u003e\n\u003cli\u003eIncorporating this technology shows customers that the bank values their time and opinions, fostering a more customer-centric banking experience.\u003c/li\u003e\n\u003cli\u003eOver time, this can lead to increased customer loyalty and a stronger reputation for the bank in a competitive market.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"section4\"\u003eHow to use smiley terminals with SurveySparrow?\u003c/h2\u003e\n\u003cp\u003eSurvey creation is made easy and effective with SurveySparrow. Our engaging surveys can be quickly created and easily shared through mobile, link, SMS, QR, etc. We have features that make the survey collection and analyzing task process simpler.\u003c/p\u003e\n\u003ch3\u003eOffline Survey App:\u003c/h3\u003e\n\u003cp\u003eAn offline survey app helps you to collect data, internet-free. Once the respondent completes the survey, the offline app captures \u0026amp; stores the data in real time and syncs it when an active connection is established.\u003c/p\u003e\n\u003cp class=\"ss-text--h4 ss-text--height-large\"\u003eThe software helps you to gather data anytime, anywhere, at your convenience, and that of your users as well.\u003c/p\u003e\n\u003cp\u003eOffline surveys provide the opportunity to grasp customer reactions to a product/service they just experienced. This not only helps you get accurate data but validate the responses based on their reactions! Craft The Best Offline Surveys With SurveySparrow. Our surveys are entitled to\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eVisually-striking Surveys\u003c/li\u003e\n\u003cli\u003eShort \u0026amp; Crisp\u003c/li\u003e\n\u003cli\u003eSmart Surveys\u003c/li\u003e\n\u003cli\u003eEfficient follow-up\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003eSmiley Terminal (Kiosk Surveys):\u003c/h3\u003e\n\u003cp\u003eSync your smiley terminal (kiosk devices) with SurveySparrow for streamlined feedback management. Gather all the real-time feedback from customers and employees, fresh out of an experience. Analyze the responses to best comprehend the feedback and make well-informed decisions. Get started with SurveySparrow for amazing results. Sign up today!\u003c/p\u003e \u003cdiv class=\"blog-component-cta\"\u003e \u003cdiv class=\"signup-wrapper\"\u003e \u003ch4\u003e Create surveys using smiley terminal with SurveySparrow \u003c/h4\u003e \u003cp\u003e Get 40% more responses \u003c/p\u003e \u003cdiv class=\"form-wrapper\"\u003e \u003cdiv class=\"flex_row ss-signup--cta ss-signup--cta--v2 ss-signup--cta--black ss-signup--cta--align-center\"\u003e \u003cdiv class=\"ss_email_signup flex_column\"\u003e \u003cform class=\"email_signup \" novalidate=\"novalidate\" method=\"POST\"\u003e \u003cdiv class=\"ss-email-signup--popup disappear\"\u003e \u003cp\u003ePlease enter a valid Email ID.\u003c/p\u003e \u003c/div\u003e \u003cdiv class=\"input-container\"\u003e \u003cinput aria-label=\"Sign Up\" type=\"email\" name=\"ss_email\" placeholder=\"Your Business Email ID\" required=\"\" aria-required=\"true\"\u003e \u003c/div\u003e \u003cbutton type=\"submit\" data-loading-text=\"Signup...\"\u003e Signup \u003c/button\u003e \u003c/form\u003e \u003c/div\u003e \u003c/div\u003e \u003cul class=\"ss-email-signup--info\"\u003e \u003cli\u003e14-Day Free Trial\u003c/li\u003e \u003cli\u003e\u003cspan\u003e•\u003c/span\u003e Cancel Anytime\u003c/li\u003e \u003cli\u003e\u003cspan\u003e•\u003c/span\u003e No Credit Card Required\u003c/li\u003e \u003cli\u003e\u003cspan\u003e•\u003c/span\u003e\u003ca href=\"/demo/\"\u003eNeed a Demo?\u003c/a\u003e\u003c/li\u003e \u003c/ul\u003e \u003c/div\u003e \u003c/div\u003e \u003c/div\u003e \u003ch2 id=\"section5\"\u003eWrapping Up\u003c/h2\u003e\n\u003cp\u003eThat\u0026#8217;s all, folks. In this article, we\u0026#8217;ve covered all you need to know about the SurveySparrow smiley button terminal, from the types of hardware available to the powerful software behind them.\u003c/p\u003e\n\u003cp\u003eWe have also talked about how you can successfully deploy it in your business to collect \u0026#8216;at-the-moment\u0026#8217; feedback, based on our use cases for five sectors. We\u0026#8217;re sure you can think of even more!\u003c/p\u003e\n\u003cp\u003eHappy surveying!\u003c/p\u003e\n\u003ch2 id=\"section6\"\u003eFAQs\u003c/h2\u003e\n\u003ch4\u003e\u003cstrong\u003eHow does a Smiley Terminal improve customer feedback collection?\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eIt simplifies the feedback process. Instead of filling out lengthy surveys, customers can quickly tap a smiley feedback button that corresponds to their experience, making it more likely they\u0026#8217;ll provide feedback.\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eCan Smiley Terminals measure more specific feedback than just general satisfaction?\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eYes, they can be programmed to ask specific questions about different aspects of the customer experience, such as cleanliness, staff friendliness, or service speed.\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eHow do customers generally respond to using Smiley Terminals?\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eCustomers often appreciate the ease and speed of using Smiley Terminals, as they offer a non-intrusive and quick way to express their opinions.\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eWhat are the limitations of using a Smiley Terminal for feedback?\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eSmiley Terminals provide limited qualitative data and may not capture detailed feedback about specific issues. They are best used for general satisfaction levels.\u003c/p\u003e\n\u003cp\u003eCan these terminals replace traditional customer feedback methods?\u003c/p\u003e\n\u003cp\u003eWhile they offer a quick and efficient way to gauge customer sentiment, they should complement, rather than replace, more detailed feedback methods like surveys or focus groups.\u003c/p\u003e"])</script><script>self.__next_f.push([1,"25:Tb5f,"])</script><script>self.__next_f.push([1,"prose prose-headings:font-medium prose-headings:leading-snug prose-headings:text-zinc-800 prose-h2:mb-5 prose-h2:mt-10 prose-h2:scroll-mt-20 prose-h2:text-4xl prose-h2:!font-semibold prose-h2:!leading-snug prose-h3:mb-3 prose-h3:mt-7 prose-h3:scroll-mt-20 prose-h3:text-3xl prose-h4:mb-1.5 prose-h4:mt-4 prose-h4:text-2xl prose-h6:mb-1.5 prose-h6:text-base prose-p:mb-4 prose-p:text-base prose-p:font-normal prose-p:!leading-loose prose-p:text-black prose-a:text-black prose-a:underline prose-a:decoration-primary prose-a:transition-all prose-a:duration-500 prose-a:ease-in-out prose-blockquote:mb-10 prose-blockquote:mt-20 prose-blockquote:border-none prose-blockquote:pl-4 prose-blockquote:font-medium prose-blockquote:text-zinc-800 prose-figure:!w-full prose-strong:font-medium prose-pre:text-white prose-ul:mb-5 prose-ul:marker:text-lg prose-li:my-0 prose-li:ml-9 prose-li:pb-3.5 prose-li:pt-2 prose-li:text-base prose-li:font-normal prose-li:!leading-loose prose-li:text-black prose-table:mx-auto prose-table:my-8 prose-table:block prose-table:max-w-fit prose-table:overflow-auto prose-table:text-center prose-thead:bg-[#04bf741a] prose-tr:align-middle prose-th:border prose-th:border-slate-300 prose-th:p-4 prose-th:text-center prose-th:align-middle prose-th:text-lg prose-th:font-normal prose-th:leading-tight prose-th:text-black prose-td:border prose-td:border-slate-300 prose-td:p-4 prose-td:align-middle prose-td:text-lg prose-img:max-w-full hover:prose-a:bg-primary hover:prose-a:text-white max-lg:prose-ol:pl-0 max-lg:prose-ul:pl-0 md:prose-h6:text-xl md:prose-p:text-lg md:prose-blockquote:pl-0 md:prose-li:text-lg xl:prose-h2:scroll-mt-24 xl:prose-h3:scroll-mt-24 w-full max-lg:min-w-full sm:px-[3.5%] lg:min-w-full [\u0026\u003e.ss-blog-content-share\u003ediv:first-of-type]:rounded [\u0026\u003e.ss-blog-content-share\u003ediv:first-of-type]:bg-white [\u0026\u003e.ss-blog-content-share\u003ediv:first-of-type]:px-16 [\u0026\u003e.ss-blog-content-share\u003ediv:first-of-type]:py-11 [\u0026\u003e.ss-blog-content-share]:my-14 [\u0026\u003e.ss-blog-content-share]:rounded [\u0026\u003e.ss-blog-content-share]:bg-sky-100 [\u0026\u003e.ss-blog-content-share]:p-2 [\u0026\u003eblockquote\u003ep:first-of-type::before]:absolute [\u0026\u003eblockquote\u003ep:first-of-type::before]:-left-2.5 [\u0026\u003eblockquote\u003ep:first-of-type::before]:-top-36 [\u0026\u003eblockquote\u003ep:first-of-type::before]:font-['serif'] [\u0026\u003eblockquote\u003ep:first-of-type::before]:text-[18rem] [\u0026\u003eblockquote\u003ep:first-of-type::before]:not-italic [\u0026\u003eblockquote\u003ep:first-of-type::before]:text-black/5 [\u0026\u003eblockquote\u003ep:first-of-type::before]:content-['“'] [\u0026\u003eblockquote\u003ep:nth-child(1)]:relative [\u0026\u003eblockquote\u003ep]:mb-9 [\u0026\u003eblockquote\u003ep]:text-3xl [\u0026\u003eblockquote\u003ep]:font-normal [\u0026\u003eblockquote\u003ep]:!leading-normal sm:[\u0026\u003eblockquote\u003ep]:text-3xl [\u0026\u003eol\u003eli\u003eb]:font-medium [\u0026\u003eol\u003eli]:marker:text-black [\u0026\u003ep\u003eiframe]:mx-auto [\u0026\u003ep\u003eiframe]:max-w-full [\u0026\u003ep\u003estrong]:inline [\u0026\u003ep\u003estrong]:overflow-hidden [\u0026\u003ep\u003estrong]:font-semibold [\u0026\u003epre\u003estrong]:text-white [\u0026\u003eul\u003eli\u003eb]:font-medium [\u0026\u003eul\u003eli]:marker:text-black"])</script><script>self.__next_f.push([1,"28:T49fb,"])</script><script>self.__next_f.push([1,"\u003cp\u003eCustomer feedback is the holy grail of customer experience. The challenge? Feedback comes from perceptions, and perceptions can change or set over time.\u003c/p\u003e\n\u003cp\u003eSo any delays in asking for feedback will lessen its accuracy. And, it will become much harder to change your customer\u0026#8217;s minds if they had a bad experience.\u003c/p\u003e\n\u003cp\u003eIn this case, a real-time feedback tool can tell in a split-second if your customer is happy or not \u0026#8211; enabling you to fix a bad customer experience as quickly as possible. The smiley terminal is one such feedback tool.\u003c/p\u003e\n\u003ch2 id=\"section1\"\u003eHow does a smiley terminal work?\u003c/h2\u003e\n\u003ch3\u003eHardware\u003c/h3\u003e\n\u003cp\u003eLet\u0026#8217;s start with an overview of the terminal hardware, using the SurveySparrow Smiley Terminal as an example. A smiley feedback terminal has two types of hardware.\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003cstrong\u003eHandheld terminal:\u003c/strong\u003e A handheld device that you can plugin and use to collect countertop feedback. It has a simple UI of smiley buttons arranged in a rating scale.\u003c/li\u003e\n\u003cli\u003e\u003cstrong\u003eFreestanding terminal\u003c/strong\u003e: A self-service customer feedback machine. This terminal has two features:\u003c/li\u003e\n\u003c/ol\u003e\n\u003cul\u003e\n\u003cli\u003eA rating scale to collect feedback\u003c/li\u003e\n\u003cli\u003eA number pad to input the customer\u0026#8217;s contact number.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cfigure id=\"attachment_34080\" aria-describedby=\"caption-attachment-34080\" style=\"width: 300px\" class=\"wp-caption alignnone\"\u003e\u003cimg loading=\"lazy\" class=\"wp-image-34080 \" src=\"https://surveysparrow.com/wp-content/uploads/2022/04/Smiley_Device-1.jpg\" alt=\"Smiley terminal \" width=\"300\" height=\"150\" /\u003e\u003cfigcaption id=\"caption-attachment-34080\" class=\"wp-caption-text\"\u003eSmiley terminal device\u003c/figcaption\u003e\u003c/figure\u003e\n\u003ch3\u003eSoftware\u003c/h3\u003e\n\u003cp\u003eYou\u0026#8217;ll lose out on the smiley terminal\u0026#8217;s time advantage if you can\u0026#8217;t act on it at the right time.\u003c/p\u003e\n\u003cp\u003eTo help you turn your customer reactions into action, the SurveySparrow Smiley Terminal is linked with \u003ca href=\"https://surveysparrow.com/\" target=\"_blank\" \u003eSurveySparrow\u0026#8217;s software\u003c/a\u003e. This software will help you instantly \u003ca href=\"https://surveysparrow.com/customer-experience/\" target=\"_blank\" \u003ecapture customer feedback\u003c/a\u003e, \u003ca href=\"https://surveysparrow.com/features/case-management/\" target=\"_blank\" \u003eflag unhappy comments\u003c/a\u003e, assign them to the right person for action, and \u003ca href=\"https://surveysparrow.com/features/executive-dashboard/\" target=\"_blank\" \u003epresent the data for easy analysis\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eYou can sign up below for a free trial of the software.\u003c/p\u003e \u003cdiv class=\"blog-component-cta\"\u003e \u003cdiv class=\"signup-wrapper\"\u003e \u003ch4\u003e Create surveys using smiley terminal with SurveySparrow \u003c/h4\u003e \u003cp\u003e Get 40% more responses \u003c/p\u003e \u003cdiv class=\"form-wrapper\"\u003e \u003cdiv class=\"flex_row ss-signup--cta ss-signup--cta--v2 ss-signup--cta--black ss-signup--cta--align-center\"\u003e \u003cdiv class=\"ss_email_signup flex_column\"\u003e \u003cform class=\"email_signup \" novalidate=\"novalidate\" method=\"POST\"\u003e \u003cdiv class=\"ss-email-signup--popup disappear\"\u003e \u003cp\u003ePlease enter a valid Email ID.\u003c/p\u003e \u003c/div\u003e \u003cdiv class=\"input-container\"\u003e \u003cinput aria-label=\"Sign Up\" type=\"email\" name=\"ss_email\" placeholder=\"Your Business Email ID\" required=\"\" aria-required=\"true\"\u003e \u003c/div\u003e \u003cbutton type=\"submit\" data-loading-text=\"Signup...\"\u003e Signup \u003c/button\u003e \u003c/form\u003e \u003c/div\u003e \u003c/div\u003e \u003cul class=\"ss-email-signup--info\"\u003e \u003cli\u003e14-Day Free Trial\u003c/li\u003e \u003cli\u003e\u003cspan\u003e•\u003c/span\u003e Cancel Anytime\u003c/li\u003e \u003cli\u003e\u003cspan\u003e•\u003c/span\u003e No Credit Card Required\u003c/li\u003e \u003cli\u003e\u003cspan\u003e•\u003c/span\u003e\u003ca href=\"/demo/\"\u003eNeed a Demo?\u003c/a\u003e\u003c/li\u003e \u003c/ul\u003e \u003c/div\u003e \u003c/div\u003e \u003c/div\u003e \u003ch2 id=\"section2\"\u003eTypes of smiley terminals\u003c/h2\u003e\n\u003ch3\u003eTouch Terminal\u003c/h3\u003e\n\u003cp\u003eWith the smiley touch terminal, the customer can share their reaction onsite with the press of a button.\u003c/p\u003e\n\u003ch3\u003eSensor Terminal\u003c/h3\u003e\n\u003cp\u003eThis terminal creates a no-contact feedback experience. Your customer needs to come to the terminal and point their finger at the appropriate smiley feedback button. This movement will activate the sensor, and the response will be captured.\u003c/p\u003e\n\u003ch3\u003eKiosk Terminal\u003c/h3\u003e\n\u003cp\u003eThis customer feedback device can be on a stand or kiosk in a prominent position. It is ideal for locations that get a lot of footfalls (like malls, airports, banks, etc.).\u003c/p\u003e\n\u003ch2 id=\"section3\"\u003eLeveraging the Power of a Smiley Terminal: Examples from 8 Industries\u003c/h2\u003e\n\u003ch3\u003e1. Retail\u003c/h3\u003e\n\u003cp\u003eDon\u0026#8217;t you hate it when you scoop up a nice outfit at an online sale \u0026#8211; only to realize it looked better in the picture? E-commerce is booming, but it lacks the gratification of in-person shopping for many.\u003c/p\u003e\n\u003cp\u003eFor this reason, analysts predict that \u003ca class=\"editor-rtfLink\" href=\"https://www.washingtonpost.com/business/2019/04/10/retail-apocalypse-now-analysts-say-more-us-stores-could-be-doomed/\" target=\"_blank\" \u003e75% of retail therapy will happen in offline stores\u003c/a\u003e. In addition, many \u003ca class=\"editor-rtfLink\" href=\"https://www.insider-trends.com/top-45-online-retailers-who-went-offline/\" target=\"_blank\" \u003ebrands that started online\u003c/a\u003e, like Amazon, Birchbox, and Zappos, have opened their offline locations.\u003c/p\u003e\n\u003cp\u003eA retailing survey on a smiley terminal is the perfect opportunity to:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eGet onsite retail feedback from your customers during an ongoing purchase.\u003c/li\u003e\n\u003cli\u003eSet up real-time alerts for negative comments.\u003c/li\u003e\n\u003cli\u003eCompare the retail customer experience across store locations and set benchmarks.\u003c/li\u003e\n\u003cli\u003eAnalyze customer sentiment at various points in time. E.g., Christmas shoppers tend to be \u0026#8220;grumpier\u0026#8221; than the average shoppers.\u003c/li\u003e\n\u003cli\u003eSpot trends and make the required changes at your store.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003e2. Automobile\u003c/h3\u003e\n\u003cp\u003eIf the product is the driver, the service is the co-driver. It is now the \u003ca class=\"editor-rtfLink\" href=\"https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-new-key-to-automotive-success-put-customer-experience-in-the-drivers-seat\" target=\"_blank\" \u003enew key to automobile success\u003c/a\u003e, according to Gartner.\u003c/p\u003e\n\u003cp\u003eIn other words, a great car can lead to a one-off sale. But fantastic service leads to recurring sales throughout the car\u0026#8217;s lifespan. A real-time customer feedback tool can help dealerships understand what they need to change for achieving this.\u003c/p\u003e\n\u003cp\u003eFrom closing the deal after a test drive to accessories, bodywork, and maintenance, smiley feedback terminals connect the customer experience from end to end.\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eGet buyer reactions to prototype vehicles.\u003c/li\u003e\n\u003cli\u003eGet customer feedback on vehicles after test drives.\u003c/li\u003e\n\u003cli\u003eMap the customer experience across showrooms with post-purchase surveys.\u003c/li\u003e\n\u003cli\u003eMonitor customer satisfaction with service quality.\u003c/li\u003e\n\u003cli\u003eIdentify the top-performing services.\u003c/li\u003e\n\u003cli\u003eTrigger alerts from responses by dissatisfied customers.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cfigure id=\"attachment_34081\" aria-describedby=\"caption-attachment-34081\" style=\"width: 499px\" class=\"wp-caption alignnone\"\u003e\u003cimg loading=\"lazy\" class=\"wp-image-34081 \" src=\"https://surveysparrow.com/wp-content/uploads/2022/04/Smiley_Terminal-1.jpg\" alt=\"Smiley feedback button \" width=\"499\" height=\"418\" srcset=\"https://surveysparrow.com/wp-content/uploads/2022/04/Smiley_Terminal-1.jpg 499w, https://surveysparrow.com/wp-content/uploads/2022/04/Smiley_Terminal-1-300x251.jpg 300w\" sizes=\"(max-width: 499px) 100vw, 499px\" /\u003e\u003cfigcaption id=\"caption-attachment-34081\" class=\"wp-caption-text\"\u003eSmiley button terminal\u003c/figcaption\u003e\u003c/figure\u003e\n\u003ch3\u003e3. Healthcare\u003c/h3\u003e\n\u003cp\u003eA word about inadequate healthcare spreads quicker than a virus nowadays. So if you are a healthcare provider, you want your patients to be telling you about their experience.\u003c/p\u003e\n\u003cp\u003eThis feedback will help you understand how your customers perceive you and take action to improve the quality of care. The result? Higher patient satisfaction levels, faster acquisition, and long-term loyalty.\u003c/p\u003e\n\u003cp\u003eFew patients have the patience to wait around after an appointment. Smiley terminals, located in the lobby area or near waiting rooms, provide a quick, no-pressure way of collecting patient feedback.\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eEnable contactless, paperless feedback with smiley sensor terminals.\u003c/li\u003e\n\u003cli\u003eGauge patient satisfaction with the services.\u003c/li\u003e\n\u003cli\u003eIdentify and fix patient challenges.\u003c/li\u003e\n\u003cli\u003eSet measurable goals for your staff.\u003c/li\u003e\n\u003cli\u003eAdvertise additional services on your kiosk panels.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003e4. Public Transport (trains, metro stations, buses, rental bikes, ferries, airports)\u003c/h3\u003e\n\u003cp\u003eWe are \u003ca class=\"editor-rtfLink\" href=\"https://ridango.com/blog/five-reasons-why-using-public-transport-is-better-for-the-environment/\" target=\"_blank\" \u003erunning out of space for cars\u003c/a\u003e. So, why don\u0026#8217;t more people use public transport?\u003c/p\u003e\n\u003cp\u003eOne reason is that the end-to-end customer experience is not viewed as a priority yet. For example, feedback options for the Prague Metro, one of the world\u0026#8217;s best public transit systems, are limited to \u003ca class=\"editor-rtfLink\" href=\"https://customercarecontacts.com/contact-of-prague-metro-customer-service/\" target=\"_blank\" \u003ephone numbers\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eAs transit feedback systems, smiley terminals are both accurate and cost-effective.\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eEnable fast, contactless feedback at high footfall areas \u0026#8211; like airport lounges, metro stations, and bus stops.\u003c/li\u003e\n\u003cli\u003eGet onsite information from passengers about the quality of the services.\u003c/li\u003e\n\u003cli\u003eTrigger alerts for passenger complaints and follow-ups.\u003c/li\u003e\n\u003cli\u003eMeasure and benchmark \u003ca class=\"editor-rtfLink\" href=\"https://www.sciencedirect.com/science/article/abs/pii/S0965856415001251\" target=\"_blank\" \u003ethe drivers of customer satisfaction\u003c/a\u003e: on-time arrival, service frequency, vehicle condition, driver behavior, etc.\u003c/li\u003e\n\u003cli\u003ePlan the incentives and contracts of PT (public transport) operators as per these metrics.\u003c/li\u003e\n\u003cli\u003eMap passenger touchpoints to increase service frequency and the number of vehicles.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003e5. Education Institutes\u003c/h3\u003e\n\u003cp\u003eThere\u0026#8217;s more to higher education than, well, education.\u003c/p\u003e\n\u003cp\u003eColleges and universities also support the basic life necessities of students. So their responsibilities include organizing student events, housing, food services, transport, parking, classes, personal development, and every aspect of student life.\u003c/p\u003e\n\u003cp\u003ePlacing smiley terminals throughout the campus can allow the administration to:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eCollect feedback about all things college-related \u0026#8211; from the quality of the cafeteria food to the efficiency of the campus offices.\u003c/li\u003e\n\u003cli\u003eAnalyze student feedback about the professors and coaches.\u003c/li\u003e\n\u003cli\u003eGet insights on the effectiveness of their lectures and the current courses.\u003c/li\u003e\n\u003cli\u003eFilter the data by date to compare student satisfaction levels over time.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003e6. Fast-Moving Consumer Goods (FMCG)\u003c/h3\u003e\n\u003cp\u003eAnother important sector is FMCG, am sure we have to speak about, right?\u003c/p\u003e\n\u003cp\u003eIn the FMCG industry, smiley feedback button are a game-changer at point-of-sale locations. Imagine a customer trying a new flavor of a popular snack. Right there, a smiley terminal can ask for their immediate reaction: “Did you like our new flavor?” Customers can quickly tap a smiley or sad face, giving instant feedback. This data is a goldmine for FMCG companies. It helps them understand what works and what doesn\u0026#8217;t, directly from their target audience.\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eMoreover, during promotional events, these terminals can engage customers more interactively.\u003c/li\u003e\n\u003cli\u003eFor instance, after a product demo, the terminal could ask, “Would you recommend this product to a friend?” Such questions not only gather feedback but also subtly encourage customers to think about the product more deeply.\u003c/li\u003e\n\u003cli\u003eThe real-time nature of this feedback allows FMCG companies to be agile. They can quickly tweak marketing strategies or even modify product formulations based on consumer sentiments.\u003c/li\u003e\n\u003cli\u003eAdditionally, this direct consumer interaction builds a relationship; customers feel their opinions are valued, increasing brand loyalty.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003e7. E-Commerce\u003c/h3\u003e\n\u003cp\u003eBranding yourself online and collecting feedback will turn your business upside down. Let\u0026#8217;s dive in to learn how it works in the E-Commerce sector.\u003c/p\u003e\n\u003cp\u003eE-commerce platforms have a unique advantage in using virtual smiley terminals. These can be integrated seamlessly into the online shopping experience. For example, after completing a purchase, a pop-up could appear asking, “How easy was it to find your product?” with smiley feedback buttons as response options. This simple interaction can provide deep insights into user experience and website navigation.\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eCustomer service interactions, often a critical part of e-commerce, can also benefit.\u003c/li\u003e\n\u003cli\u003eAfter a chat with a customer service representative, a quick question like “Was your issue resolved satisfactorily?” can be asked. This immediate feedback is invaluable for e-commerce platforms to continually refine their customer support.\u003c/li\u003e\n\u003cli\u003eMoreover, these terminals can gather data on customer preferences and shopping habits. E-commerce sites can use this information to personalize shopping experiences, recommend products, and even optimize website layouts.\u003c/li\u003e\n\u003cli\u003eIt\u0026#8217;s not just about improving user experience; it\u0026#8217;s also about strategically using data to drive sales and customer engagement.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003e8. Banking\u003c/h3\u003e\n\u003cp\u003eIn the banking sector, smiley terminals at branches can significantly enhance customer experience. Positioned at exits or beside tellers, they can ask customers about their visit. Simple questions like “How long did you wait today?” or “Was our staff helpful?” can be answered with a quick tap on a smiley face.\u003c/p\u003e\n\u003cp\u003eThis instant feedback helps banks identify pain points like long wait times or unhelpful staff interactions. Banks can then take targeted actions to address these issues, improving overall customer satisfaction. It’s also a great way to measure the effectiveness of new policies or services introduced by the bank.\u003c/p\u003e\n\u003cp\u003eMoreover, these terminals can make the feedback process less intimidating for customers.\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnlike lengthy surveys, a one-question interface is user-friendly and more likely to be used. This leads to higher response rates and more reliable data.\u003c/li\u003e\n\u003cli\u003eIncorporating this technology shows customers that the bank values their time and opinions, fostering a more customer-centric banking experience.\u003c/li\u003e\n\u003cli\u003eOver time, this can lead to increased customer loyalty and a stronger reputation for the bank in a competitive market.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"section4\"\u003eHow to use smiley terminals with SurveySparrow?\u003c/h2\u003e\n\u003cp\u003eSurvey creation is made easy and effective with SurveySparrow. Our engaging surveys can be quickly created and easily shared through mobile, link, SMS, QR, etc. We have features that make the survey collection and analyzing task process simpler.\u003c/p\u003e\n\u003ch3\u003eOffline Survey App:\u003c/h3\u003e\n\u003cp\u003eAn offline survey app helps you to collect data, internet-free. Once the respondent completes the survey, the offline app captures \u0026amp; stores the data in real time and syncs it when an active connection is established.\u003c/p\u003e\n\u003cp class=\"ss-text--h4 ss-text--height-large\"\u003eThe software helps you to gather data anytime, anywhere, at your convenience, and that of your users as well.\u003c/p\u003e\n\u003cp\u003eOffline surveys provide the opportunity to grasp customer reactions to a product/service they just experienced. This not only helps you get accurate data but validate the responses based on their reactions! Craft The Best Offline Surveys With SurveySparrow. Our surveys are entitled to\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eVisually-striking Surveys\u003c/li\u003e\n\u003cli\u003eShort \u0026amp; Crisp\u003c/li\u003e\n\u003cli\u003eSmart Surveys\u003c/li\u003e\n\u003cli\u003eEfficient follow-up\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003eSmiley Terminal (Kiosk Surveys):\u003c/h3\u003e\n\u003cp\u003eSync your smiley terminal (kiosk devices) with SurveySparrow for streamlined feedback management. Gather all the real-time feedback from customers and employees, fresh out of an experience. Analyze the responses to best comprehend the feedback and make well-informed decisions. Get started with SurveySparrow for amazing results. Sign up today!\u003c/p\u003e \u003cdiv class=\"blog-component-cta\"\u003e \u003cdiv class=\"signup-wrapper\"\u003e \u003ch4\u003e Create surveys using smiley terminal with SurveySparrow \u003c/h4\u003e \u003cp\u003e Get 40% more responses \u003c/p\u003e \u003cdiv class=\"form-wrapper\"\u003e \u003cdiv class=\"flex_row ss-signup--cta ss-signup--cta--v2 ss-signup--cta--black ss-signup--cta--align-center\"\u003e \u003cdiv class=\"ss_email_signup flex_column\"\u003e \u003cform class=\"email_signup \" novalidate=\"novalidate\" method=\"POST\"\u003e \u003cdiv class=\"ss-email-signup--popup disappear\"\u003e \u003cp\u003ePlease enter a valid Email ID.\u003c/p\u003e \u003c/div\u003e \u003cdiv class=\"input-container\"\u003e \u003cinput aria-label=\"Sign Up\" type=\"email\" name=\"ss_email\" placeholder=\"Your Business Email ID\" required=\"\" aria-required=\"true\"\u003e \u003c/div\u003e \u003cbutton type=\"submit\" data-loading-text=\"Signup...\"\u003e Signup \u003c/button\u003e \u003c/form\u003e \u003c/div\u003e \u003c/div\u003e \u003cul class=\"ss-email-signup--info\"\u003e \u003cli\u003e14-Day Free Trial\u003c/li\u003e \u003cli\u003e\u003cspan\u003e•\u003c/span\u003e Cancel Anytime\u003c/li\u003e \u003cli\u003e\u003cspan\u003e•\u003c/span\u003e No Credit Card Required\u003c/li\u003e \u003cli\u003e\u003cspan\u003e•\u003c/span\u003e\u003ca href=\"/demo/\"\u003eNeed a Demo?\u003c/a\u003e\u003c/li\u003e \u003c/ul\u003e \u003c/div\u003e \u003c/div\u003e \u003c/div\u003e \u003ch2 id=\"section5\"\u003eWrapping Up\u003c/h2\u003e\n\u003cp\u003eThat\u0026#8217;s all, folks. In this article, we\u0026#8217;ve covered all you need to know about the SurveySparrow smiley button terminal, from the types of hardware available to the powerful software behind them.\u003c/p\u003e\n\u003cp\u003eWe have also talked about how you can successfully deploy it in your business to collect \u0026#8216;at-the-moment\u0026#8217; feedback, based on our use cases for five sectors. We\u0026#8217;re sure you can think of even more!\u003c/p\u003e\n\u003cp\u003eHappy surveying!\u003c/p\u003e\n\u003ch2 id=\"section6\"\u003eFAQs\u003c/h2\u003e\n\u003ch4\u003e\u003cstrong\u003eHow does a Smiley Terminal improve customer feedback collection?\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eIt simplifies the feedback process. Instead of filling out lengthy surveys, customers can quickly tap a smiley feedback button that corresponds to their experience, making it more likely they\u0026#8217;ll provide feedback.\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eCan Smiley Terminals measure more specific feedback than just general satisfaction?\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eYes, they can be programmed to ask specific questions about different aspects of the customer experience, such as cleanliness, staff friendliness, or service speed.\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eHow do customers generally respond to using Smiley Terminals?\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eCustomers often appreciate the ease and speed of using Smiley Terminals, as they offer a non-intrusive and quick way to express their opinions.\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eWhat are the limitations of using a Smiley Terminal for feedback?\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eSmiley Terminals provide limited qualitative data and may not capture detailed feedback about specific issues. They are best used for general satisfaction levels.\u003c/p\u003e\n\u003cp\u003eCan these terminals replace traditional customer feedback methods?\u003c/p\u003e\n\u003cp\u003eWhile they offer a quick and efficient way to gauge customer sentiment, they should complement, rather than replace, more detailed feedback methods like surveys or focus groups.\u003c/p\u003e"])</script><script>self.__next_f.push([1,"29:{\"data\":null}\n2b:{\"data\":null}\n2a:{\"id\":247,\"exitPopup\":false,\"exitPopupTitle\":null,\"exitPopupLeftTitle\":null,\"exitPopupImage\":\"$2b\"}\n2c:{\"id\":249,\"enableBlogPopup\":true,\"blogPopUpTitle\":\"Design the right survey with smiley terminal!\",\"blogPopUpSubTitle\":\"Craft your surveys with SurveySparrow that enhances your customer experience\"}\n2d:{\"id\":250,\"enableRequestDemoCta\":false,\"demoOrCallback\":\"Demo\"}\n2e:[]\n32:{\"name\":\"Customer Experience\"}\n31:{\"id\":2,\"attributes\":\"$32\"}\n30:[\"$31\"]\n2f:{\"data\":\"$30\"}\n36:{\"da"])</script><script>self.__next_f.push([1,"ta\":null}\n"])</script><script>self.__next_f.push([1,"35:{\"firstName\":\"Parvathi\",\"lastName\":\"Vijayamohan\",\"description\":\"\u003cp\u003eParvathi is a sociologist turned marketer. 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justify-center py-10 max-md:pt-3.5 xl:mx-auto xl:max-w-screen-2xl xl:px-[2.5%] xl:pb-20 xl:pt-12\",\"children\":[[\"$\",\"div\",null,{\"className\":\"relative hidden w-64 xl:block xl:min-w-80 xl:max-w-80\",\"children\":[\"$\",\"div\",null,{\"className\":\"sticky top-[100px] w-full\",\"children\":[[\"$\",\"p\",null,{\"className\":\"mb-4 ml-1.5 mr-4 mt-9 font-poppins text-base font-semibold uppercase text-zinc-500\",\"children\":\"Table Of Contents\"}],[\"$\",\"$L23\",null,{\"innerData\":{\"title\":\"Smiley Terminal: How to Use It to Gain Customer Insights Onsite\",\"slug\":\"smiley-terminal\",\"blogContent\":\"$24\",\"isFeatured\":false,\"floatingMenuList\":\"\u003cdiv id=\\\"blog-foating-menus\\\"\u003e \u003cul class=\\\"nav\\\"\u003e \u003cli class=\\\"sub-item\\\"\u003e \u003ca href=\\\"#section1\\\"\u003e \u003cdiv class=\\\"icon\\\"\u003e\u003c/div\u003e \u003cdiv class=\\\"text\\\"\u003eHow does a smiley terminal work?\u003c/div\u003e \u003c/a\u003e \u003c/li\u003e \u003cli class=\\\"sub-item\\\"\u003e \u003ca href=\\\"#section2\\\"\u003e \u003cdiv class=\\\"icon\\\"\u003e\u003c/div\u003e \u003cdiv class=\\\"text\\\"\u003eTypes of smiley terminals\u003c/div\u003e \u003c/a\u003e \u003c/li\u003e \u003cli class=\\\"sub-item\\\"\u003e \u003ca href=\\\"#section3\\\"\u003e \u003cdiv class=\\\"icon\\\"\u003e\u003c/div\u003e \u003cdiv class=\\\"text\\\"\u003eLeveraging the power of a smiley terminal: Examples from 8 industries\u003c/div\u003e \u003c/a\u003e \u003c/li\u003e \u003cli class=\\\"sub-item\\\"\u003e \u003ca href=\\\"#section4\\\"\u003e \u003cdiv class=\\\"icon\\\"\u003e\u003c/div\u003e \u003cdiv class=\\\"text\\\"\u003eWhy you should opt for SurveySparrow?\u003c/div\u003e \u003c/a\u003e \u003c/li\u003e \u003cli class=\\\"sub-item\\\"\u003e \u003ca href=\\\"#section5\\\"\u003e \u003cdiv class=\\\"icon\\\"\u003e\u003c/div\u003e \u003cdiv class=\\\"text\\\"\u003eWrapping up\u003c/div\u003e \u003c/a\u003e \u003c/li\u003e \u003cli class=\\\"sub-item\\\"\u003e \u003ca href=\\\"#section6\\\"\u003e \u003cdiv class=\\\"icon\\\"\u003e\u003c/div\u003e \u003cdiv class=\\\"text\\\"\u003eFAQs\u003c/div\u003e \u003c/a\u003e \u003c/li\u003e \u003c/ul\u003e \u003c/div\u003e\",\"convertSignupsToThrive\":false,\"readingTime\":\"12 min read\",\"feedbackWidget\":false,\"oldThumbnailUrl\":\"https://surveysparrow.com/wp-content/uploads/2022/04/smiley-terminal.jpg\",\"oldTemplateId\":null,\"oldTemplateLink\":null,\"createdAt\":\"2024-08-07T10:53:45.416Z\",\"updatedAt\":\"2024-07-02T11:32:32.000Z\",\"publishedAt\":\"2022-04-21T07:21:48.000Z\",\"blogType\":null,\"thumbnail\":{\"data\":null},\"blogExitPopUp\":{\"id\":247,\"exitPopup\":false,\"exitPopupTitle\":null,\"exitPopupLeftTitle\":null,\"exitPopupImage\":{\"data\":null}},\"blogPopup\":{\"id\":249,\"enableBlogPopup\":true,\"blogPopUpTitle\":\"Design the right survey with smiley terminal!\",\"blogPopUpSubTitle\":\"Craft your surveys with SurveySparrow that enhances your customer experience\"},\"requestDemoCta\":{\"id\":250,\"enableRequestDemoCta\":false,\"demoOrCallback\":\"Demo\"},\"blogTopBanner\":null,\"faqSection\":[],\"blogCategories\":{\"data\":[{\"id\":2,\"attributes\":{\"name\":\"Customer Experience\"}}]},\"blogAuthor\":{\"data\":{\"id\":100,\"attributes\":{\"firstName\":\"Parvathi\",\"lastName\":\"Vijayamohan\",\"description\":\"\u003cp\u003eParvathi is a sociologist turned marketer. After 6 years as a copywriter, she pivoted to B2B, diving into growth marketing for SaaS. Now she uses content and conversion optimization to fuel growth - focusing on CX, reputation management and feedback methodology for businesses.\u003c/p\u003e\",\"designation\":\"Content marketer at SurveySparrow. \",\"profileOldImageUrl\":\"https://static.surveysparrow.com/site/assets/author-inner/parvathi-vijayamohan.jpg\",\"profilePicture\":{\"data\":null}}}},\"blogGuestAuthor\":{\"data\":null}}}]]}]}],[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col xl:w-[70%]\",\"id\":\"blog-content\",\"children\":[[\"$\",\"div\",null,{\"id\":\"blog-rich-text-content\",\"className\":\"$25\",\"children\":[[\"$\",\"p\",\"0\",{\"children\":\"Customer feedback is the holy grail of customer experience. The challenge? Feedback comes from perceptions, and perceptions can change or set over time.\"}],\"\\n\",[\"$\",\"p\",\"2\",{\"children\":\"So any delays in asking for feedback will lessen its accuracy. And, it will become much harder to change your customer’s minds if they had a bad experience.\"}],\"\\n\",[\"$\",\"p\",\"4\",{\"children\":\"In this case, a real-time feedback tool can tell in a split-second if your customer is happy or not – enabling you to fix a bad customer experience as quickly as possible. The smiley terminal is one such feedback tool.\"}],\"\\n\",[\"$\",\"h2\",\"6\",{\"id\":\"section1\",\"children\":\"How does a smiley terminal work?\"}],\"\\n\",[\"$\",\"h3\",\"8\",{\"children\":\"Hardware\"}],\"\\n\",[\"$\",\"p\",\"10\",{\"children\":\"Let’s start with an overview of the terminal hardware, using the SurveySparrow Smiley Terminal as an example. A smiley feedback terminal has two types of hardware.\"}],\"\\n\",[\"$\",\"ol\",\"12\",{\"children\":[\"\\n\",[\"$\",\"li\",\"1\",{\"children\":[[\"$\",\"strong\",\"0\",{\"children\":\"Handheld terminal:\"}],\" A handheld device that you can plugin and use to collect countertop feedback. It has a simple UI of smiley buttons arranged in a rating scale.\"]}],\"\\n\",[\"$\",\"li\",\"3\",{\"children\":[[\"$\",\"strong\",\"0\",{\"children\":\"Freestanding terminal\"}],\": A self-service customer feedback machine. This terminal has two features:\"]}],\"\\n\"]}],\"\\n\",[\"$\",\"ul\",\"14\",{\"children\":[\"\\n\",[\"$\",\"li\",\"1\",{\"children\":\"A rating scale to collect feedback\"}],\"\\n\",[\"$\",\"li\",\"3\",{\"children\":\"A number pad to input the customer’s contact number.\"}],\"\\n\"]}],\"\\n\",[\"$\",\"figure\",\"16\",{\"id\":\"attachment_34080\",\"aria-describedby\":\"caption-attachment-34080\",\"style\":{\"width\":\"300px\"},\"className\":\"wp-caption alignnone\",\"children\":[[\"$\",\"img\",\"0\",{\"loading\":\"lazy\",\"className\":\"wp-image-34080 \",\"src\":\"https://surveysparrow.com/wp-content/uploads/2022/04/Smiley_Device-1.jpg\",\"alt\":\"Smiley terminal \",\"width\":\"300\",\"height\":\"150\",\"children\":null}],[\"$\",\"figcaption\",\"1\",{\"id\":\"caption-attachment-34080\",\"className\":\"wp-caption-text\",\"children\":\"Smiley terminal device\"}]]}],\"\\n\",[\"$\",\"h3\",\"18\",{\"children\":\"Software\"}],\"\\n\",[\"$\",\"p\",\"20\",{\"children\":\"You’ll lose out on the smiley terminal’s time advantage if you can’t act on it at the right time.\"}],\"\\n\",[\"$\",\"p\",\"22\",{\"children\":[\"To help you turn your customer reactions into action, the SurveySparrow Smiley Terminal is linked with \",[\"$\",\"a\",\"1\",{\"href\":\"https://surveysparrow.com/\",\"target\":\"_blank\",\"children\":\"SurveySparrow’s software\"}],\". This software will help you instantly \",[\"$\",\"a\",\"3\",{\"href\":\"https://surveysparrow.com/customer-experience/\",\"target\":\"_blank\",\"children\":\"capture customer feedback\"}],\", \",[\"$\",\"a\",\"5\",{\"href\":\"https://surveysparrow.com/features/case-management/\",\"target\":\"_blank\",\"children\":\"flag unhappy comments\"}],\", assign them to the right person for action, and \",[\"$\",\"a\",\"7\",{\"href\":\"https://surveysparrow.com/features/executive-dashboard/\",\"target\":\"_blank\",\"children\":\"present the data for easy analysis\"}],\".\"]}],\"\\n\",[\"$\",\"p\",\"24\",{\"children\":\"You can sign up below for a free trial of the software.\"}],\" \",[\"$\",\"$L26\",null,{\"innerData\":\"$27\",\"shortcodeDesc\":\" Get 40% more responses \",\"shortcodeHeading\":\" Create surveys using smiley terminal with SurveySparrow \"}],\" \",[\"$\",\"h2\",\"28\",{\"id\":\"section2\",\"children\":\"Types of smiley terminals\"}],\"\\n\",[\"$\",\"h3\",\"30\",{\"children\":\"Touch Terminal\"}],\"\\n\",[\"$\",\"p\",\"32\",{\"children\":\"With the smiley touch terminal, the customer can share their reaction onsite with the press of a button.\"}],\"\\n\",[\"$\",\"h3\",\"34\",{\"children\":\"Sensor Terminal\"}],\"\\n\",[\"$\",\"p\",\"36\",{\"children\":\"This terminal creates a no-contact feedback experience. Your customer needs to come to the terminal and point their finger at the appropriate smiley feedback button. This movement will activate the sensor, and the response will be captured.\"}],\"\\n\",[\"$\",\"h3\",\"38\",{\"children\":\"Kiosk Terminal\"}],\"\\n\",[\"$\",\"p\",\"40\",{\"children\":\"This customer feedback device can be on a stand or kiosk in a prominent position. It is ideal for locations that get a lot of footfalls (like malls, airports, banks, etc.).\"}],\"\\n\",[\"$\",\"h2\",\"42\",{\"id\":\"section3\",\"children\":\"Leveraging the Power of a Smiley Terminal: Examples from 8 Industries\"}],\"\\n\",[\"$\",\"h3\",\"44\",{\"children\":\"1. Retail\"}],\"\\n\",[\"$\",\"p\",\"46\",{\"children\":\"Don’t you hate it when you scoop up a nice outfit at an online sale – only to realize it looked better in the picture? E-commerce is booming, but it lacks the gratification of in-person shopping for many.\"}],\"\\n\",[\"$\",\"p\",\"48\",{\"children\":[\"For this reason, analysts predict that \",[\"$\",\"a\",\"1\",{\"className\":\"editor-rtfLink\",\"href\":\"https://www.washingtonpost.com/business/2019/04/10/retail-apocalypse-now-analysts-say-more-us-stores-could-be-doomed/\",\"target\":\"_blank\",\"children\":\"75% of retail therapy will happen in offline stores\"}],\". In addition, many \",[\"$\",\"a\",\"3\",{\"className\":\"editor-rtfLink\",\"href\":\"https://www.insider-trends.com/top-45-online-retailers-who-went-offline/\",\"target\":\"_blank\",\"children\":\"brands that started online\"}],\", like Amazon, Birchbox, and Zappos, have opened their offline locations.\"]}],\"\\n\",[\"$\",\"p\",\"50\",{\"children\":\"A retailing survey on a smiley terminal is the perfect opportunity to:\"}],\"\\n\",[\"$\",\"ul\",\"52\",{\"children\":[\"\\n\",[\"$\",\"li\",\"1\",{\"children\":\"Get onsite retail feedback from your customers during an ongoing purchase.\"}],\"\\n\",[\"$\",\"li\",\"3\",{\"children\":\"Set up real-time alerts for negative comments.\"}],\"\\n\",[\"$\",\"li\",\"5\",{\"children\":\"Compare the retail customer experience across store locations and set benchmarks.\"}],\"\\n\",[\"$\",\"li\",\"7\",{\"children\":\"Analyze customer sentiment at various points in time. E.g., Christmas shoppers tend to be “grumpier” than the average shoppers.\"}],\"\\n\",[\"$\",\"li\",\"9\",{\"children\":\"Spot trends and make the required changes at your store.\"}],\"\\n\"]}],\"\\n\",[\"$\",\"h3\",\"54\",{\"children\":\"2. Automobile\"}],\"\\n\",[\"$\",\"p\",\"56\",{\"children\":[\"If the product is the driver, the service is the co-driver. It is now the \",[\"$\",\"a\",\"1\",{\"className\":\"editor-rtfLink\",\"href\":\"https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-new-key-to-automotive-success-put-customer-experience-in-the-drivers-seat\",\"target\":\"_blank\",\"children\":\"new key to automobile success\"}],\", according to Gartner.\"]}],\"\\n\",[\"$\",\"p\",\"58\",{\"children\":\"In other words, a great car can lead to a one-off sale. But fantastic service leads to recurring sales throughout the car’s lifespan. A real-time customer feedback tool can help dealerships understand what they need to change for achieving this.\"}],\"\\n\",[\"$\",\"p\",\"60\",{\"children\":\"From closing the deal after a test drive to accessories, bodywork, and maintenance, smiley feedback terminals connect the customer experience from end to end.\"}],\"\\n\",[\"$\",\"ul\",\"62\",{\"children\":[\"\\n\",[\"$\",\"li\",\"1\",{\"children\":\"Get buyer reactions to prototype vehicles.\"}],\"\\n\",[\"$\",\"li\",\"3\",{\"children\":\"Get customer feedback on vehicles after test drives.\"}],\"\\n\",[\"$\",\"li\",\"5\",{\"children\":\"Map the customer experience across showrooms with post-purchase surveys.\"}],\"\\n\",[\"$\",\"li\",\"7\",{\"children\":\"Monitor customer satisfaction with service quality.\"}],\"\\n\",[\"$\",\"li\",\"9\",{\"children\":\"Identify the top-performing services.\"}],\"\\n\",[\"$\",\"li\",\"11\",{\"children\":\"Trigger alerts from responses by dissatisfied customers.\"}],\"\\n\"]}],\"\\n\",[\"$\",\"figure\",\"64\",{\"id\":\"attachment_34081\",\"aria-describedby\":\"caption-attachment-34081\",\"style\":{\"width\":\"499px\"},\"className\":\"wp-caption alignnone\",\"children\":[[\"$\",\"img\",\"0\",{\"loading\":\"lazy\",\"className\":\"wp-image-34081 \",\"src\":\"https://surveysparrow.com/wp-content/uploads/2022/04/Smiley_Terminal-1.jpg\",\"alt\":\"Smiley feedback button \",\"width\":\"499\",\"height\":\"418\",\"srcSet\":\"https://surveysparrow.com/wp-content/uploads/2022/04/Smiley_Terminal-1.jpg 499w, https://surveysparrow.com/wp-content/uploads/2022/04/Smiley_Terminal-1-300x251.jpg 300w\",\"sizes\":\"(max-width: 499px) 100vw, 499px\",\"children\":null}],[\"$\",\"figcaption\",\"1\",{\"id\":\"caption-attachment-34081\",\"className\":\"wp-caption-text\",\"children\":\"Smiley button terminal\"}]]}],\"\\n\",[\"$\",\"h3\",\"66\",{\"children\":\"3. Healthcare\"}],\"\\n\",[\"$\",\"p\",\"68\",{\"children\":\"A word about inadequate healthcare spreads quicker than a virus nowadays. So if you are a healthcare provider, you want your patients to be telling you about their experience.\"}],\"\\n\",[\"$\",\"p\",\"70\",{\"children\":\"This feedback will help you understand how your customers perceive you and take action to improve the quality of care. The result? Higher patient satisfaction levels, faster acquisition, and long-term loyalty.\"}],\"\\n\",[\"$\",\"p\",\"72\",{\"children\":\"Few patients have the patience to wait around after an appointment. Smiley terminals, located in the lobby area or near waiting rooms, provide a quick, no-pressure way of collecting patient feedback.\"}],\"\\n\",[\"$\",\"ul\",\"74\",{\"children\":[\"\\n\",[\"$\",\"li\",\"1\",{\"children\":\"Enable contactless, paperless feedback with smiley sensor terminals.\"}],\"\\n\",[\"$\",\"li\",\"3\",{\"children\":\"Gauge patient satisfaction with the services.\"}],\"\\n\",[\"$\",\"li\",\"5\",{\"children\":\"Identify and fix patient challenges.\"}],\"\\n\",[\"$\",\"li\",\"7\",{\"children\":\"Set measurable goals for your staff.\"}],\"\\n\",[\"$\",\"li\",\"9\",{\"children\":\"Advertise additional services on your kiosk panels.\"}],\"\\n\"]}],\"\\n\",[\"$\",\"h3\",\"76\",{\"children\":\"4. Public Transport (trains, metro stations, buses, rental bikes, ferries, airports)\"}],\"\\n\",[\"$\",\"p\",\"78\",{\"children\":[\"We are \",[\"$\",\"a\",\"1\",{\"className\":\"editor-rtfLink\",\"href\":\"https://ridango.com/blog/five-reasons-why-using-public-transport-is-better-for-the-environment/\",\"target\":\"_blank\",\"children\":\"running out of space for cars\"}],\". So, why don’t more people use public transport?\"]}],\"\\n\",[\"$\",\"p\",\"80\",{\"children\":[\"One reason is that the end-to-end customer experience is not viewed as a priority yet. For example, feedback options for the Prague Metro, one of the world’s best public transit systems, are limited to \",[\"$\",\"a\",\"1\",{\"className\":\"editor-rtfLink\",\"href\":\"https://customercarecontacts.com/contact-of-prague-metro-customer-service/\",\"target\":\"_blank\",\"children\":\"phone numbers\"}],\".\"]}],\"\\n\",[\"$\",\"p\",\"82\",{\"children\":\"As transit feedback systems, smiley terminals are both accurate and cost-effective.\"}],\"\\n\",[\"$\",\"ul\",\"84\",{\"children\":[\"\\n\",[\"$\",\"li\",\"1\",{\"children\":\"Enable fast, contactless feedback at high footfall areas – like airport lounges, metro stations, and bus stops.\"}],\"\\n\",[\"$\",\"li\",\"3\",{\"children\":\"Get onsite information from passengers about the quality of the services.\"}],\"\\n\",[\"$\",\"li\",\"5\",{\"children\":\"Trigger alerts for passenger complaints and follow-ups.\"}],\"\\n\",[\"$\",\"li\",\"7\",{\"children\":[\"Measure and benchmark \",[\"$\",\"a\",\"1\",{\"className\":\"editor-rtfLink\",\"href\":\"https://www.sciencedirect.com/science/article/abs/pii/S0965856415001251\",\"target\":\"_blank\",\"children\":\"the drivers of customer satisfaction\"}],\": on-time arrival, service frequency, vehicle condition, driver behavior, etc.\"]}],\"\\n\",[\"$\",\"li\",\"9\",{\"children\":\"Plan the incentives and contracts of PT (public transport) operators as per these metrics.\"}],\"\\n\",[\"$\",\"li\",\"11\",{\"children\":\"Map passenger touchpoints to increase service frequency and the number of vehicles.\"}],\"\\n\"]}],\"\\n\",[\"$\",\"h3\",\"86\",{\"children\":\"5. Education Institutes\"}],\"\\n\",[\"$\",\"p\",\"88\",{\"children\":\"There’s more to higher education than, well, education.\"}],\"\\n\",[\"$\",\"p\",\"90\",{\"children\":\"Colleges and universities also support the basic life necessities of students. So their responsibilities include organizing student events, housing, food services, transport, parking, classes, personal development, and every aspect of student life.\"}],\"\\n\",[\"$\",\"p\",\"92\",{\"children\":\"Placing smiley terminals throughout the campus can allow the administration to:\"}],\"\\n\",[\"$\",\"ul\",\"94\",{\"children\":[\"\\n\",[\"$\",\"li\",\"1\",{\"children\":\"Collect feedback about all things college-related – from the quality of the cafeteria food to the efficiency of the campus offices.\"}],\"\\n\",[\"$\",\"li\",\"3\",{\"children\":\"Analyze student feedback about the professors and coaches.\"}],\"\\n\",[\"$\",\"li\",\"5\",{\"children\":\"Get insights on the effectiveness of their lectures and the current courses.\"}],\"\\n\",[\"$\",\"li\",\"7\",{\"children\":\"Filter the data by date to compare student satisfaction levels over time.\"}],\"\\n\"]}],\"\\n\",[\"$\",\"h3\",\"96\",{\"children\":\"6. Fast-Moving Consumer Goods (FMCG)\"}],\"\\n\",[\"$\",\"p\",\"98\",{\"children\":\"Another important sector is FMCG, am sure we have to speak about, right?\"}],\"\\n\",[\"$\",\"p\",\"100\",{\"children\":\"In the FMCG industry, smiley feedback button are a game-changer at point-of-sale locations. Imagine a customer trying a new flavor of a popular snack. Right there, a smiley terminal can ask for their immediate reaction: “Did you like our new flavor?” Customers can quickly tap a smiley or sad face, giving instant feedback. This data is a goldmine for FMCG companies. It helps them understand what works and what doesn’t, directly from their target audience.\"}],\"\\n\",[\"$\",\"ul\",\"102\",{\"children\":[\"\\n\",[\"$\",\"li\",\"1\",{\"children\":\"Moreover, during promotional events, these terminals can engage customers more interactively.\"}],\"\\n\",[\"$\",\"li\",\"3\",{\"children\":\"For instance, after a product demo, the terminal could ask, “Would you recommend this product to a friend?” Such questions not only gather feedback but also subtly encourage customers to think about the product more deeply.\"}],\"\\n\",[\"$\",\"li\",\"5\",{\"children\":\"The real-time nature of this feedback allows FMCG companies to be agile. They can quickly tweak marketing strategies or even modify product formulations based on consumer sentiments.\"}],\"\\n\",[\"$\",\"li\",\"7\",{\"children\":\"Additionally, this direct consumer interaction builds a relationship; customers feel their opinions are valued, increasing brand loyalty.\"}],\"\\n\"]}],\"\\n\",[\"$\",\"h3\",\"104\",{\"children\":\"7. E-Commerce\"}],\"\\n\",[\"$\",\"p\",\"106\",{\"children\":\"Branding yourself online and collecting feedback will turn your business upside down. Let’s dive in to learn how it works in the E-Commerce sector.\"}],\"\\n\",[\"$\",\"p\",\"108\",{\"children\":\"E-commerce platforms have a unique advantage in using virtual smiley terminals. These can be integrated seamlessly into the online shopping experience. For example, after completing a purchase, a pop-up could appear asking, “How easy was it to find your product?” with smiley feedback buttons as response options. This simple interaction can provide deep insights into user experience and website navigation.\"}],\"\\n\",[\"$\",\"ul\",\"110\",{\"children\":[\"\\n\",[\"$\",\"li\",\"1\",{\"children\":\"Customer service interactions, often a critical part of e-commerce, can also benefit.\"}],\"\\n\",[\"$\",\"li\",\"3\",{\"children\":\"After a chat with a customer service representative, a quick question like “Was your issue resolved satisfactorily?” can be asked. This immediate feedback is invaluable for e-commerce platforms to continually refine their customer support.\"}],\"\\n\",[\"$\",\"li\",\"5\",{\"children\":\"Moreover, these terminals can gather data on customer preferences and shopping habits. E-commerce sites can use this information to personalize shopping experiences, recommend products, and even optimize website layouts.\"}],\"\\n\",[\"$\",\"li\",\"7\",{\"children\":\"It’s not just about improving user experience; it’s also about strategically using data to drive sales and customer engagement.\"}],\"\\n\"]}],\"\\n\",[\"$\",\"h3\",\"112\",{\"children\":\"8. Banking\"}],\"\\n\",[\"$\",\"p\",\"114\",{\"children\":\"In the banking sector, smiley terminals at branches can significantly enhance customer experience. Positioned at exits or beside tellers, they can ask customers about their visit. Simple questions like “How long did you wait today?” or “Was our staff helpful?” can be answered with a quick tap on a smiley face.\"}],\"\\n\",[\"$\",\"p\",\"116\",{\"children\":\"This instant feedback helps banks identify pain points like long wait times or unhelpful staff interactions. Banks can then take targeted actions to address these issues, improving overall customer satisfaction. It’s also a great way to measure the effectiveness of new policies or services introduced by the bank.\"}],\"\\n\",[\"$\",\"p\",\"118\",{\"children\":\"Moreover, these terminals can make the feedback process less intimidating for customers.\"}],\"\\n\",[\"$\",\"ul\",\"120\",{\"children\":[\"\\n\",[\"$\",\"li\",\"1\",{\"children\":\"Unlike lengthy surveys, a one-question interface is user-friendly and more likely to be used. This leads to higher response rates and more reliable data.\"}],\"\\n\",[\"$\",\"li\",\"3\",{\"children\":\"Incorporating this technology shows customers that the bank values their time and opinions, fostering a more customer-centric banking experience.\"}],\"\\n\",[\"$\",\"li\",\"5\",{\"children\":\"Over time, this can lead to increased customer loyalty and a stronger reputation for the bank in a competitive market.\"}],\"\\n\"]}],\"\\n\",[\"$\",\"h2\",\"122\",{\"id\":\"section4\",\"children\":\"How to use smiley terminals with SurveySparrow?\"}],\"\\n\",[\"$\",\"p\",\"124\",{\"children\":\"Survey creation is made easy and effective with SurveySparrow. Our engaging surveys can be quickly created and easily shared through mobile, link, SMS, QR, etc. We have features that make the survey collection and analyzing task process simpler.\"}],\"\\n\",[\"$\",\"h3\",\"126\",{\"children\":\"Offline Survey App:\"}],\"\\n\",[\"$\",\"p\",\"128\",{\"children\":\"An offline survey app helps you to collect data, internet-free. Once the respondent completes the survey, the offline app captures \u0026 stores the data in real time and syncs it when an active connection is established.\"}],\"\\n\",[\"$\",\"p\",\"130\",{\"className\":\"ss-text--h4 ss-text--height-large\",\"children\":\"The software helps you to gather data anytime, anywhere, at your convenience, and that of your users as well.\"}],\"\\n\",[\"$\",\"p\",\"132\",{\"children\":\"Offline surveys provide the opportunity to grasp customer reactions to a product/service they just experienced. This not only helps you get accurate data but validate the responses based on their reactions! Craft The Best Offline Surveys With SurveySparrow. Our surveys are entitled to\"}],\"\\n\",[\"$\",\"ul\",\"134\",{\"children\":[\"\\n\",[\"$\",\"li\",\"1\",{\"children\":\"Visually-striking Surveys\"}],\"\\n\",[\"$\",\"li\",\"3\",{\"children\":\"Short \u0026 Crisp\"}],\"\\n\",[\"$\",\"li\",\"5\",{\"children\":\"Smart Surveys\"}],\"\\n\",[\"$\",\"li\",\"7\",{\"children\":\"Efficient follow-up\"}],\"\\n\"]}],\"\\n\",[\"$\",\"h3\",\"136\",{\"children\":\"Smiley Terminal (Kiosk Surveys):\"}],\"\\n\",[\"$\",\"p\",\"138\",{\"children\":\"Sync your smiley terminal (kiosk devices) with SurveySparrow for streamlined feedback management. Gather all the real-time feedback from customers and employees, fresh out of an experience. Analyze the responses to best comprehend the feedback and make well-informed decisions. Get started with SurveySparrow for amazing results. Sign up today!\"}],\" \",[\"$\",\"$L26\",null,{\"innerData\":\"$27\",\"shortcodeDesc\":\" Get 40% more responses \",\"shortcodeHeading\":\" Create surveys using smiley terminal with SurveySparrow \"}],\" \",[\"$\",\"h2\",\"142\",{\"id\":\"section5\",\"children\":\"Wrapping Up\"}],\"\\n\",[\"$\",\"p\",\"144\",{\"children\":\"That’s all, folks. In this article, we’ve covered all you need to know about the SurveySparrow smiley button terminal, from the types of hardware available to the powerful software behind them.\"}],\"\\n\",[\"$\",\"p\",\"146\",{\"children\":\"We have also talked about how you can successfully deploy it in your business to collect ‘at-the-moment’ feedback, based on our use cases for five sectors. We’re sure you can think of even more!\"}],\"\\n\",[\"$\",\"p\",\"148\",{\"children\":\"Happy surveying!\"}],\"\\n\",[\"$\",\"h2\",\"150\",{\"id\":\"section6\",\"children\":\"FAQs\"}],\"\\n\",[\"$\",\"h4\",\"152\",{\"children\":[\"$\",\"strong\",null,{\"children\":\"How does a Smiley Terminal improve customer feedback collection?\"}]}],\"\\n\",[\"$\",\"p\",\"154\",{\"children\":\"It simplifies the feedback process. Instead of filling out lengthy surveys, customers can quickly tap a smiley feedback button that corresponds to their experience, making it more likely they’ll provide feedback.\"}],\"\\n\",[\"$\",\"h4\",\"156\",{\"children\":[\"$\",\"strong\",null,{\"children\":\"Can Smiley Terminals measure more specific feedback than just general satisfaction?\"}]}],\"\\n\",[\"$\",\"p\",\"158\",{\"children\":\"Yes, they can be programmed to ask specific questions about different aspects of the customer experience, such as cleanliness, staff friendliness, or service speed.\"}],\"\\n\",[\"$\",\"h4\",\"160\",{\"children\":[\"$\",\"strong\",null,{\"children\":\"How do customers generally respond to using Smiley Terminals?\"}]}],\"\\n\",[\"$\",\"p\",\"162\",{\"children\":\"Customers often appreciate the ease and speed of using Smiley Terminals, as they offer a non-intrusive and quick way to express their opinions.\"}],\"\\n\",[\"$\",\"h4\",\"164\",{\"children\":[\"$\",\"strong\",null,{\"children\":\"What are the limitations of using a Smiley Terminal for feedback?\"}]}],\"\\n\",[\"$\",\"p\",\"166\",{\"children\":\"Smiley Terminals provide limited qualitative data and may not capture detailed feedback about specific issues. 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src="/_next/image/?url=https%3A%2F%2Fsurveysparrow.com%2Fwp-content%2Fuploads%2F2021%2F07%2FSurvey-Design-Guidelines-to-followexamples-%402x-8.png&w=3840&q=75"/></div><div class="mb-3 flex items-center justify-start gap-x-2.5"><p class="text-base font-medium leading-none text-rose-500">Knowledge</p></div><h5 class="text-xl font-semibold !leading-tight text-zinc-800 md:text-2xl">Survey Design: A 10-step Guide with Examples</h5></div></a><a href="/blog/monitor-brand-awareness-using-surveys/" class="group mb-12 w-80 basis-full animate-[overlayShow_300ms_ease-in-out] transition-all duration-500 ease-in-out md:mb-20 md:basis-1/2 md:px-4 lg:basis-1/3 min-w-0 grow-0 shrink-0 max-sm:!basis-full sm:max-lg:!basis-1/2 mb-0 md:!px-3 false"><div class="size-full rounded-xl p-2 transition-all duration-300 group-hover:bg-stone-300/30"><div class="relative mb-6 h-48 w-full rounded-xl bg-neutral-200"><img alt="How to Monitor Brand Awareness Using Surveys" title="How to Monitor Brand Awareness Using 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