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href="https://creativecommons.org/licenses/by-sa/4.0/deed.sv"> <link rel="alternate" type="application/atom+xml" title="Wikipedia Atom-flöde" href="/w/index.php?title=Special:Senaste_%C3%A4ndringar&feed=atom"> <link rel="dns-prefetch" href="//meta.wikimedia.org" /> <link rel="dns-prefetch" href="//login.wikimedia.org"> </head> <body class="skin--responsive skin-vector skin-vector-search-vue mediawiki ltr sitedir-ltr mw-hide-empty-elt ns-0 ns-subject mw-editable page-Produktplacering rootpage-Produktplacering skin-vector-2022 action-view"><a class="mw-jump-link" href="#bodyContent">Hoppa till innehållet</a> <div class="vector-header-container"> <header class="vector-header mw-header"> <div class="vector-header-start"> <nav class="vector-main-menu-landmark" aria-label="Webbplats"> <div id="vector-main-menu-dropdown" class="vector-dropdown vector-main-menu-dropdown vector-button-flush-left vector-button-flush-right" > <input type="checkbox" id="vector-main-menu-dropdown-checkbox" 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data-unpinned-container-id="vector-main-menu-unpinned-container" > <div class="vector-pinnable-header-label">Huvudmeny</div> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-pin-button" data-event-name="pinnable-header.vector-main-menu.pin">flytta till sidofältet</button> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-unpin-button" data-event-name="pinnable-header.vector-main-menu.unpin">dölj</button> </div> <div id="p-navigation" class="vector-menu mw-portlet mw-portlet-navigation" > <div class="vector-menu-heading"> Navigering </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="n-mainpage-description" class="mw-list-item"><a href="/wiki/Portal:Huvudsida" title="Besök huvudsidan [z]" accesskey="z"><span>Huvudsida</span></a></li><li id="n-Introduktion" class="mw-list-item"><a href="/wiki/Wikipedia:Introduktion"><span>Introduktion</span></a></li><li id="n-portal" class="mw-list-item"><a href="/wiki/Wikipedia:Deltagarportalen" title="Om projektet, vad du kan göra, var man kan hitta saker"><span>Deltagarportalen</span></a></li><li id="n-Bybrunnen" class="mw-list-item"><a href="/wiki/Wikipedia:Bybrunnen"><span>Bybrunnen</span></a></li><li id="n-recentchanges" class="mw-list-item"><a href="/wiki/Special:Senaste_%C3%A4ndringar" title="Lista över de senaste ändringarna på wikin [r]" accesskey="r"><span>Senaste ändringarna</span></a></li><li id="n-randompage" class="mw-list-item"><a href="/wiki/Special:Slumpsida" title="Gå till en slumpmässigt vald sida [x]" accesskey="x"><span>Slumpartikel</span></a></li><li id="n-filuppladdning" class="mw-list-item"><a href="//commons.wikimedia.org/wiki/Special:UploadWizard" title="Ladda upp filer till Wikimedia Commons"><span>Ladda upp filer</span></a></li><li id="n-Kontakta-Wikipedia" class="mw-list-item"><a href="/wiki/Wikipedia:Kontakt"><span>Kontakta Wikipedia</span></a></li><li id="n-help" class="mw-list-item"><a href="/wiki/Wikipedia:Hj%C3%A4lp" title="Platsen där du hittar hjälp"><span>Hjälp</span></a></li> </ul> </div> </div> </div> </div> </div> </div> </nav> <a href="/wiki/Portal:Huvudsida" class="mw-logo"> <img class="mw-logo-icon" src="/static/images/icons/wikipedia.png" alt="" aria-hidden="true" height="50" width="50"> <span class="mw-logo-container skin-invert"> <img class="mw-logo-wordmark" alt="Wikipedia" src="/static/images/mobile/copyright/wikipedia-wordmark-en.svg" style="width: 7.5em; height: 1.125em;"> <img class="mw-logo-tagline" alt="" src="/static/images/mobile/copyright/wikipedia-tagline-sv.svg" width="120" height="13" style="width: 7.5em; height: 0.8125em;"> </span> </a> </div> <div class="vector-header-end"> <div id="p-search" role="search" class="vector-search-box-vue vector-search-box-collapses vector-search-box-show-thumbnail vector-search-box-auto-expand-width vector-search-box"> <a href="/wiki/Special:S%C3%B6k" class="cdx-button cdx-button--fake-button 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name="title" value="Special:Sök"> </div> <button class="cdx-button cdx-search-input__end-button">Sök</button> </form> </div> </div> </div> <nav class="vector-user-links vector-user-links-wide" aria-label="Personliga verktyg"> <div class="vector-user-links-main"> <div id="p-vector-user-menu-preferences" class="vector-menu mw-portlet emptyPortlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> </ul> </div> </div> <div id="p-vector-user-menu-userpage" class="vector-menu mw-portlet emptyPortlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> </ul> </div> </div> <nav class="vector-appearance-landmark" aria-label="Utseende"> <div id="vector-appearance-dropdown" class="vector-dropdown " title="Ändra utseendet på sidans teckenstorlek, bredd och färg" > <input type="checkbox" id="vector-appearance-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-appearance-dropdown" class="vector-dropdown-checkbox " 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user-links-collapsible-item"><a data-mw="interface" href="//donate.wikimedia.org/wiki/Special:FundraiserRedirector?utm_source=donate&utm_medium=sidebar&utm_campaign=C13_sv.wikipedia.org&uselang=sv" class=""><span>Stöd Wikipedia</span></a> </li> <li id="pt-createaccount-2" class="user-links-collapsible-item mw-list-item user-links-collapsible-item"><a data-mw="interface" href="/w/index.php?title=Special:Skapa_konto&returnto=Produktplacering" title="Du uppmuntras att skapa ett konto och logga in, men det är inte obligatoriskt" class=""><span>Skapa konto</span></a> </li> <li id="pt-login-2" class="user-links-collapsible-item mw-list-item user-links-collapsible-item"><a data-mw="interface" href="/w/index.php?title=Special:Inloggning&returnto=Produktplacering" title="Inloggning ger tillgång till fler funktioner för den som vill skriva och redigera artiklar. [o]" accesskey="o" class=""><span>Logga in</span></a> </li> </ul> </div> </div> </div> <div id="vector-user-links-dropdown" class="vector-dropdown vector-user-menu vector-button-flush-right vector-user-menu-logged-out" title="Fler alternativ" > <input type="checkbox" id="vector-user-links-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-user-links-dropdown" class="vector-dropdown-checkbox " aria-label="Personliga verktyg" > <label id="vector-user-links-dropdown-label" for="vector-user-links-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-ellipsis mw-ui-icon-wikimedia-ellipsis"></span> <span class="vector-dropdown-label-text">Personliga verktyg</span> </label> <div class="vector-dropdown-content"> <div id="p-personal" class="vector-menu mw-portlet mw-portlet-personal user-links-collapsible-item" title="Användarmeny" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="pt-sitesupport" class="user-links-collapsible-item mw-list-item"><a href="//donate.wikimedia.org/wiki/Special:FundraiserRedirector?utm_source=donate&utm_medium=sidebar&utm_campaign=C13_sv.wikipedia.org&uselang=sv"><span>Stöd Wikipedia</span></a></li><li id="pt-createaccount" class="user-links-collapsible-item mw-list-item"><a href="/w/index.php?title=Special:Skapa_konto&returnto=Produktplacering" title="Du uppmuntras att skapa ett konto och logga in, men det är inte obligatoriskt"><span class="vector-icon mw-ui-icon-userAdd mw-ui-icon-wikimedia-userAdd"></span> <span>Skapa konto</span></a></li><li id="pt-login" class="user-links-collapsible-item mw-list-item"><a href="/w/index.php?title=Special:Inloggning&returnto=Produktplacering" title="Inloggning ger tillgång till fler funktioner för den som vill skriva och redigera artiklar. [o]" accesskey="o"><span class="vector-icon mw-ui-icon-logIn mw-ui-icon-wikimedia-logIn"></span> <span>Logga in</span></a></li> </ul> </div> </div> <div id="p-user-menu-anon-editor" class="vector-menu mw-portlet mw-portlet-user-menu-anon-editor" > <div class="vector-menu-heading"> Sidor för utloggade redigerare <a href="/wiki/Hj%C3%A4lp:Introduktion" aria-label="Läs mer om redigering"><span>läs mer</span></a> </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="pt-anoncontribs" class="mw-list-item"><a href="/wiki/Special:Mina_bidrag" title="En lista över redigeringar från denna IP-adress [y]" accesskey="y"><span>Bidrag</span></a></li><li id="pt-anontalk" class="mw-list-item"><a href="/wiki/Special:Min_diskussion" title="Diskussion om redigeringar från det här IP-numret [n]" accesskey="n"><span>Diskussion</span></a></li> </ul> </div> </div> </div> </div> </nav> </div> </header> </div> <div class="mw-page-container"> <div class="mw-page-container-inner"> <div class="vector-sitenotice-container"> <div id="siteNotice"></div> </div> <div class="vector-column-start"> <div class="vector-main-menu-container"> <div id="mw-navigation"> <nav id="mw-panel" class="vector-main-menu-landmark" aria-label="Webbplats"> <div id="vector-main-menu-pinned-container" class="vector-pinned-container"> </div> </nav> </div> </div> <div class="vector-sticky-pinned-container"> <nav id="mw-panel-toc" aria-label="Innehåll" data-event-name="ui.sidebar-toc" class="mw-table-of-contents-container vector-toc-landmark"> <div id="vector-toc-pinned-container" class="vector-pinned-container"> <div id="vector-toc" class="vector-toc vector-pinnable-element"> <div class="vector-pinnable-header vector-toc-pinnable-header vector-pinnable-header-pinned" data-feature-name="toc-pinned" data-pinnable-element-id="vector-toc" > <h2 class="vector-pinnable-header-label">Innehåll</h2> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-pin-button" data-event-name="pinnable-header.vector-toc.pin">flytta till sidofältet</button> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-unpin-button" data-event-name="pinnable-header.vector-toc.unpin">dölj</button> </div> <ul class="vector-toc-contents" id="mw-panel-toc-list"> <li id="toc-mw-content-text" class="vector-toc-list-item vector-toc-level-1"> <a href="#" class="vector-toc-link"> <div class="vector-toc-text">Inledning</div> </a> </li> <li id="toc-Referenser" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Referenser"> <div class="vector-toc-text"> <span class="vector-toc-numb">1</span> <span>Referenser</span> </div> </a> <ul id="toc-Referenser-sublist" class="vector-toc-list"> </ul> </li> </ul> </div> </div> </nav> </div> </div> <div class="mw-content-container"> <main id="content" class="mw-body"> <header class="mw-body-header vector-page-titlebar"> <nav aria-label="Innehåll" class="vector-toc-landmark"> <div id="vector-page-titlebar-toc" class="vector-dropdown vector-page-titlebar-toc vector-button-flush-left" > <input type="checkbox" id="vector-page-titlebar-toc-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-page-titlebar-toc" class="vector-dropdown-checkbox " aria-label="Växla innehållsförteckningen" > <label id="vector-page-titlebar-toc-label" for="vector-page-titlebar-toc-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-listBullet mw-ui-icon-wikimedia-listBullet"></span> <span class="vector-dropdown-label-text">Växla innehållsförteckningen</span> </label> <div class="vector-dropdown-content"> <div id="vector-page-titlebar-toc-unpinned-container" class="vector-unpinned-container"> </div> </div> </div> </nav> <h1 id="firstHeading" class="firstHeading mw-first-heading"><span class="mw-page-title-main">Produktplacering</span></h1> <div id="p-lang-btn" class="vector-dropdown mw-portlet mw-portlet-lang" > <input type="checkbox" id="p-lang-btn-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-p-lang-btn" class="vector-dropdown-checkbox mw-interlanguage-selector" aria-label="Gå till en artikel på ett annat språk. Tillgänglig på 38 språk" > <label id="p-lang-btn-label" for="p-lang-btn-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--action-progressive mw-portlet-lang-heading-38" aria-hidden="true" ><span class="vector-icon mw-ui-icon-language-progressive mw-ui-icon-wikimedia-language-progressive"></span> <span class="vector-dropdown-label-text">38 språk</span> </label> <div class="vector-dropdown-content"> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li class="interlanguage-link interwiki-ar mw-list-item"><a href="https://ar.wikipedia.org/wiki/%D9%85%D9%88%D8%B6%D8%B9%D8%A9_%D8%A7%D9%84%D9%85%D9%86%D8%AA%D8%AC" title="موضعة المنتج – arabiska" lang="ar" hreflang="ar" data-title="موضعة المنتج" data-language-autonym="العربية" data-language-local-name="arabiska" class="interlanguage-link-target"><span>العربية</span></a></li><li class="interlanguage-link interwiki-az mw-list-item"><a href="https://az.wikipedia.org/wiki/M%C9%99hsul_yerl%C9%99%C5%9Fdirm%C9%99" title="Məhsul yerləşdirmə – azerbajdzjanska" lang="az" hreflang="az" data-title="Məhsul yerləşdirmə" data-language-autonym="Azərbaycanca" data-language-local-name="azerbajdzjanska" class="interlanguage-link-target"><span>Azərbaycanca</span></a></li><li class="interlanguage-link interwiki-bjn mw-list-item"><a href="https://bjn.wikipedia.org/wiki/Paandahan_paruduk" title="Paandahan paruduk – banjariska" lang="bjn" hreflang="bjn" data-title="Paandahan paruduk" data-language-autonym="Banjar" data-language-local-name="banjariska" class="interlanguage-link-target"><span>Banjar</span></a></li><li class="interlanguage-link interwiki-bg mw-list-item"><a href="https://bg.wikipedia.org/wiki/%D0%9F%D1%80%D0%BE%D0%B4%D1%83%D0%BA%D1%82%D0%BE%D0%B2%D0%BE_%D0%BF%D0%BE%D0%B7%D0%B8%D1%86%D0%B8%D0%BE%D0%BD%D0%B8%D1%80%D0%B0%D0%BD%D0%B5" title="Продуктово позициониране – bulgariska" lang="bg" hreflang="bg" data-title="Продуктово позициониране" data-language-autonym="Български" data-language-local-name="bulgariska" class="interlanguage-link-target"><span>Български</span></a></li><li class="interlanguage-link interwiki-ca mw-list-item"><a href="https://ca.wikipedia.org/wiki/Empla%C3%A7ament_de_producte" title="Emplaçament de producte – katalanska" lang="ca" hreflang="ca" data-title="Emplaçament de producte" data-language-autonym="Català" data-language-local-name="katalanska" class="interlanguage-link-target"><span>Català</span></a></li><li class="interlanguage-link interwiki-cs mw-list-item"><a href="https://cs.wikipedia.org/wiki/Product_placement" title="Product placement – tjeckiska" lang="cs" hreflang="cs" data-title="Product placement" data-language-autonym="Čeština" data-language-local-name="tjeckiska" class="interlanguage-link-target"><span>Čeština</span></a></li><li class="interlanguage-link interwiki-da mw-list-item"><a href="https://da.wikipedia.org/wiki/Product_placement" title="Product placement – danska" lang="da" hreflang="da" data-title="Product placement" data-language-autonym="Dansk" data-language-local-name="danska" class="interlanguage-link-target"><span>Dansk</span></a></li><li class="interlanguage-link interwiki-se mw-list-item"><a href="https://se.wikipedia.org/wiki/Buvttaovddideapmi" title="Buvttaovddideapmi – nordsamiska" lang="se" hreflang="se" data-title="Buvttaovddideapmi" data-language-autonym="Davvisámegiella" data-language-local-name="nordsamiska" class="interlanguage-link-target"><span>Davvisámegiella</span></a></li><li class="interlanguage-link interwiki-de mw-list-item"><a href="https://de.wikipedia.org/wiki/Produktplatzierung" title="Produktplatzierung – tyska" lang="de" hreflang="de" data-title="Produktplatzierung" data-language-autonym="Deutsch" data-language-local-name="tyska" class="interlanguage-link-target"><span>Deutsch</span></a></li><li class="interlanguage-link interwiki-en mw-list-item"><a href="https://en.wikipedia.org/wiki/Product_placement" title="Product placement – engelska" lang="en" hreflang="en" data-title="Product placement" data-language-autonym="English" data-language-local-name="engelska" class="interlanguage-link-target"><span>English</span></a></li><li class="interlanguage-link interwiki-es mw-list-item"><a href="https://es.wikipedia.org/wiki/Publicidad_por_emplazamiento" title="Publicidad por emplazamiento – spanska" lang="es" hreflang="es" data-title="Publicidad por emplazamiento" data-language-autonym="Español" data-language-local-name="spanska" class="interlanguage-link-target"><span>Español</span></a></li><li class="interlanguage-link interwiki-fa mw-list-item"><a href="https://fa.wikipedia.org/wiki/%DA%AF%D9%85%D8%A7%D8%B1%D8%B4_%D9%85%D8%AD%D8%B5%D9%88%D9%84" title="گمارش محصول – persiska" lang="fa" hreflang="fa" data-title="گمارش محصول" data-language-autonym="فارسی" data-language-local-name="persiska" class="interlanguage-link-target"><span>فارسی</span></a></li><li class="interlanguage-link interwiki-fr mw-list-item"><a href="https://fr.wikipedia.org/wiki/Placement_de_produit" title="Placement de produit – franska" lang="fr" hreflang="fr" data-title="Placement de produit" data-language-autonym="Français" data-language-local-name="franska" class="interlanguage-link-target"><span>Français</span></a></li><li class="interlanguage-link interwiki-gl mw-list-item"><a href="https://gl.wikipedia.org/wiki/Colocaci%C3%B3n_do_produto" title="Colocación do produto – galiciska" lang="gl" hreflang="gl" data-title="Colocación do produto" data-language-autonym="Galego" data-language-local-name="galiciska" class="interlanguage-link-target"><span>Galego</span></a></li><li class="interlanguage-link interwiki-ko mw-list-item"><a href="https://ko.wikipedia.org/wiki/%EC%A0%9C%ED%92%88_%EA%B0%84%EC%A0%91_%EA%B4%91%EA%B3%A0" title="제품 간접 광고 – koreanska" lang="ko" hreflang="ko" data-title="제품 간접 광고" data-language-autonym="한국어" data-language-local-name="koreanska" class="interlanguage-link-target"><span>한국어</span></a></li><li class="interlanguage-link interwiki-hr mw-list-item"><a href="https://hr.wikipedia.org/wiki/Prikriveno_ogla%C5%A1avanje" title="Prikriveno oglašavanje – kroatiska" lang="hr" hreflang="hr" data-title="Prikriveno oglašavanje" data-language-autonym="Hrvatski" data-language-local-name="kroatiska" class="interlanguage-link-target"><span>Hrvatski</span></a></li><li class="interlanguage-link interwiki-id mw-list-item"><a href="https://id.wikipedia.org/wiki/Penempatan_produk" title="Penempatan produk – indonesiska" lang="id" hreflang="id" data-title="Penempatan produk" data-language-autonym="Bahasa Indonesia" data-language-local-name="indonesiska" class="interlanguage-link-target"><span>Bahasa Indonesia</span></a></li><li class="interlanguage-link interwiki-it mw-list-item"><a href="https://it.wikipedia.org/wiki/Pubblicit%C3%A0_indiretta" title="Pubblicità indiretta – italienska" lang="it" hreflang="it" data-title="Pubblicità indiretta" data-language-autonym="Italiano" data-language-local-name="italienska" class="interlanguage-link-target"><span>Italiano</span></a></li><li class="interlanguage-link interwiki-he mw-list-item"><a href="https://he.wikipedia.org/wiki/%D7%A4%D7%A8%D7%A1%D7%95%D7%9D_%D7%A1%D7%9E%D7%95%D7%99" title="פרסום סמוי – hebreiska" lang="he" hreflang="he" data-title="פרסום סמוי" data-language-autonym="עברית" data-language-local-name="hebreiska" class="interlanguage-link-target"><span>עברית</span></a></li><li class="interlanguage-link interwiki-ky mw-list-item"><a href="https://ky.wikipedia.org/wiki/%D0%9F%D1%80%D0%BE%D0%B4%D0%B0%D0%BA%D1%82-%D0%BF%D0%BB%D0%B5%D0%B9%D1%81%D0%BC%D0%B5%D0%BD%D1%82" title="Продакт-плейсмент – kirgiziska" lang="ky" hreflang="ky" data-title="Продакт-плейсмент" data-language-autonym="Кыргызча" data-language-local-name="kirgiziska" class="interlanguage-link-target"><span>Кыргызча</span></a></li><li class="interlanguage-link interwiki-lb mw-list-item"><a href="https://lb.wikipedia.org/wiki/Produktplac%C3%A9ierung" title="Produktplacéierung – luxemburgiska" lang="lb" hreflang="lb" data-title="Produktplacéierung" data-language-autonym="Lëtzebuergesch" data-language-local-name="luxemburgiska" class="interlanguage-link-target"><span>Lëtzebuergesch</span></a></li><li class="interlanguage-link interwiki-hu mw-list-item"><a href="https://hu.wikipedia.org/wiki/Term%C3%A9kelhelyez%C3%A9s" title="Termékelhelyezés – ungerska" lang="hu" hreflang="hu" data-title="Termékelhelyezés" data-language-autonym="Magyar" data-language-local-name="ungerska" class="interlanguage-link-target"><span>Magyar</span></a></li><li class="interlanguage-link interwiki-ms mw-list-item"><a href="https://ms.wikipedia.org/wiki/Pemasaran_terbenam" title="Pemasaran terbenam – malajiska" lang="ms" hreflang="ms" data-title="Pemasaran terbenam" data-language-autonym="Bahasa Melayu" data-language-local-name="malajiska" class="interlanguage-link-target"><span>Bahasa Melayu</span></a></li><li class="interlanguage-link interwiki-nl mw-list-item"><a href="https://nl.wikipedia.org/wiki/Sluikreclame" title="Sluikreclame – nederländska" lang="nl" hreflang="nl" data-title="Sluikreclame" data-language-autonym="Nederlands" data-language-local-name="nederländska" class="interlanguage-link-target"><span>Nederlands</span></a></li><li class="interlanguage-link interwiki-ja mw-list-item"><a href="https://ja.wikipedia.org/wiki/%E3%83%97%E3%83%AD%E3%83%80%E3%82%AF%E3%83%88%E3%83%97%E3%83%AC%E3%82%A4%E3%82%B9%E3%83%A1%E3%83%B3%E3%83%88" title="プロダクトプレイスメント – japanska" lang="ja" hreflang="ja" data-title="プロダクトプレイスメント" data-language-autonym="日本語" data-language-local-name="japanska" class="interlanguage-link-target"><span>日本語</span></a></li><li class="interlanguage-link interwiki-no mw-list-item"><a href="https://no.wikipedia.org/wiki/Produktplassering" title="Produktplassering – norskt bokmål" lang="nb" hreflang="nb" data-title="Produktplassering" data-language-autonym="Norsk bokmål" data-language-local-name="norskt bokmål" class="interlanguage-link-target"><span>Norsk bokmål</span></a></li><li class="interlanguage-link interwiki-pl mw-list-item"><a href="https://pl.wikipedia.org/wiki/Lokowanie_produktu" title="Lokowanie produktu – polska" lang="pl" hreflang="pl" data-title="Lokowanie produktu" data-language-autonym="Polski" data-language-local-name="polska" class="interlanguage-link-target"><span>Polski</span></a></li><li class="interlanguage-link interwiki-pt mw-list-item"><a href="https://pt.wikipedia.org/wiki/Publicidade_indireta" title="Publicidade indireta – portugisiska" lang="pt" hreflang="pt" data-title="Publicidade indireta" data-language-autonym="Português" data-language-local-name="portugisiska" class="interlanguage-link-target"><span>Português</span></a></li><li class="interlanguage-link interwiki-ro mw-list-item"><a href="https://ro.wikipedia.org/wiki/Plasare_de_produse" title="Plasare de produse – rumänska" lang="ro" hreflang="ro" data-title="Plasare de produse" data-language-autonym="Română" data-language-local-name="rumänska" class="interlanguage-link-target"><span>Română</span></a></li><li class="interlanguage-link interwiki-ru mw-list-item"><a href="https://ru.wikipedia.org/wiki/%D0%9F%D1%80%D0%BE%D0%B4%D0%B0%D0%BA%D1%82-%D0%BF%D0%BB%D0%B5%D0%B9%D1%81%D0%BC%D0%B5%D0%BD%D1%82" title="Продакт-плейсмент – ryska" lang="ru" hreflang="ru" data-title="Продакт-плейсмент" data-language-autonym="Русский" data-language-local-name="ryska" class="interlanguage-link-target"><span>Русский</span></a></li><li class="interlanguage-link interwiki-simple mw-list-item"><a href="https://simple.wikipedia.org/wiki/Product_placement" title="Product placement – Simple English" lang="en-simple" hreflang="en-simple" data-title="Product placement" data-language-autonym="Simple English" data-language-local-name="Simple English" class="interlanguage-link-target"><span>Simple English</span></a></li><li class="interlanguage-link interwiki-sr mw-list-item"><a href="https://sr.wikipedia.org/wiki/%D0%9F%D1%80%D0%B8%D0%BA%D1%80%D0%B8%D0%B2%D0%B5%D0%BD%D0%BE_%D0%BE%D0%B3%D0%BB%D0%B0%D1%88%D0%B0%D0%B2%D0%B0%D1%9A%D0%B5" title="Прикривено оглашавање – serbiska" lang="sr" hreflang="sr" data-title="Прикривено оглашавање" data-language-autonym="Српски / srpski" data-language-local-name="serbiska" class="interlanguage-link-target"><span>Српски / srpski</span></a></li><li class="interlanguage-link interwiki-fi mw-list-item"><a href="https://fi.wikipedia.org/wiki/Tuotesijoittelu" title="Tuotesijoittelu – finska" lang="fi" hreflang="fi" data-title="Tuotesijoittelu" data-language-autonym="Suomi" data-language-local-name="finska" class="interlanguage-link-target"><span>Suomi</span></a></li><li class="interlanguage-link interwiki-th mw-list-item"><a href="https://th.wikipedia.org/wiki/%E0%B8%81%E0%B8%B2%E0%B8%A3%E0%B8%A7%E0%B8%B2%E0%B8%87%E0%B8%9C%E0%B8%A5%E0%B8%B4%E0%B8%95%E0%B8%A0%E0%B8%B1%E0%B8%93%E0%B8%91%E0%B9%8C%E0%B8%9B%E0%B8%A3%E0%B8%B0%E0%B8%81%E0%B8%AD%E0%B8%9A%E0%B8%89%E0%B8%B2%E0%B8%81" title="การวางผลิตภัณฑ์ประกอบฉาก – thailändska" lang="th" hreflang="th" data-title="การวางผลิตภัณฑ์ประกอบฉาก" data-language-autonym="ไทย" data-language-local-name="thailändska" class="interlanguage-link-target"><span>ไทย</span></a></li><li class="interlanguage-link interwiki-uk mw-list-item"><a href="https://uk.wikipedia.org/wiki/%D0%9F%D1%80%D0%BE%D0%B4%D0%B0%D0%BA%D1%82-%D0%BF%D0%BB%D0%B5%D0%B9%D1%81%D0%BC%D0%B5%D0%BD%D1%82" title="Продакт-плейсмент – ukrainska" lang="uk" hreflang="uk" data-title="Продакт-плейсмент" data-language-autonym="Українська" data-language-local-name="ukrainska" class="interlanguage-link-target"><span>Українська</span></a></li><li class="interlanguage-link interwiki-vi mw-list-item"><a href="https://vi.wikipedia.org/wiki/Marketing_nh%C3%BAng" title="Marketing nhúng – vietnamesiska" lang="vi" hreflang="vi" data-title="Marketing nhúng" data-language-autonym="Tiếng Việt" data-language-local-name="vietnamesiska" class="interlanguage-link-target"><span>Tiếng Việt</span></a></li><li class="interlanguage-link interwiki-zh-yue mw-list-item"><a href="https://zh-yue.wikipedia.org/wiki/%E7%BD%AE%E5%85%A5%E5%BC%8F%E5%BB%A3%E5%91%8A" title="置入式廣告 – kantonesiska" lang="yue" hreflang="yue" data-title="置入式廣告" data-language-autonym="粵語" data-language-local-name="kantonesiska" class="interlanguage-link-target"><span>粵語</span></a></li><li class="interlanguage-link interwiki-zh mw-list-item"><a href="https://zh.wikipedia.org/wiki/%E7%BD%AE%E5%85%A5%E6%80%A7%E8%A1%8C%E9%8A%B7" title="置入性行銷 – kinesiska" lang="zh" hreflang="zh" data-title="置入性行銷" data-language-autonym="中文" data-language-local-name="kinesiska" class="interlanguage-link-target"><span>中文</span></a></li> </ul> <div class="after-portlet after-portlet-lang"><span class="wb-langlinks-edit wb-langlinks-link"><a href="https://www.wikidata.org/wiki/Special:EntityPage/Q749457#sitelinks-wikipedia" title="Redigera interwikilänkar" class="wbc-editpage">Redigera länkar</a></span></div> </div> </div> </div> </header> <div class="vector-page-toolbar"> <div class="vector-page-toolbar-container"> <div id="left-navigation"> <nav aria-label="Namnrymder"> <div id="p-associated-pages" class="vector-menu vector-menu-tabs mw-portlet mw-portlet-associated-pages" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="ca-nstab-main" class="selected vector-tab-noicon mw-list-item"><a href="/wiki/Produktplacering" title="Visa innehållssidan [c]" accesskey="c"><span>Artikel</span></a></li><li id="ca-talk" class="vector-tab-noicon mw-list-item"><a href="/wiki/Diskussion:Produktplacering" rel="discussion" title="Diskussion om innehållssidan [t]" accesskey="t"><span>Diskussion</span></a></li> </ul> </div> </div> <div id="vector-variants-dropdown" class="vector-dropdown emptyPortlet" > <input type="checkbox" id="vector-variants-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-variants-dropdown" class="vector-dropdown-checkbox " aria-label="Ändra språkvariant" > <label id="vector-variants-dropdown-label" for="vector-variants-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet" aria-hidden="true" ><span class="vector-dropdown-label-text">svenska</span> </label> <div class="vector-dropdown-content"> <div id="p-variants" class="vector-menu mw-portlet mw-portlet-variants emptyPortlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> </ul> </div> </div> </div> </div> </nav> </div> <div id="right-navigation" class="vector-collapsible"> <nav aria-label="Visningar"> <div id="p-views" class="vector-menu vector-menu-tabs mw-portlet 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class="mw-list-item"><a href="/wiki/Special:Senaste_relaterade_%C3%A4ndringar/Produktplacering" rel="nofollow" title="Visa senaste ändringarna av sidor som den här sidan länkar till [k]" accesskey="k"><span>Relaterade ändringar</span></a></li><li id="t-specialpages" class="mw-list-item"><a href="/wiki/Special:Specialsidor" title="Lista över alla specialsidor [q]" accesskey="q"><span>Specialsidor</span></a></li><li id="t-permalink" class="mw-list-item"><a href="/w/index.php?title=Produktplacering&oldid=49068166" title="Permanent länk till den här versionen av sidan"><span>Permanent länk</span></a></li><li id="t-info" class="mw-list-item"><a href="/w/index.php?title=Produktplacering&action=info" title="Mer information om denna sida"><span>Sidinformation</span></a></li><li id="t-cite" class="mw-list-item"><a href="/w/index.php?title=Special:Citera&page=Produktplacering&id=49068166&wpFormIdentifier=titleform" title="Information om hur den här artikeln kan användas som referens"><span>Använd som referens</span></a></li><li id="t-urlshortener" class="mw-list-item"><a href="/w/index.php?title=Special:UrlShortener&url=https%3A%2F%2Fsv.wikipedia.org%2Fwiki%2FProduktplacering"><span>Hämta förkortad url</span></a></li><li id="t-urlshortener-qrcode" class="mw-list-item"><a href="/w/index.php?title=Special:QrCode&url=https%3A%2F%2Fsv.wikipedia.org%2Fwiki%2FProduktplacering"><span>Ladda ner QR-kod</span></a></li> </ul> </div> </div> <div id="p-coll-print_export" class="vector-menu mw-portlet mw-portlet-coll-print_export" > <div class="vector-menu-heading"> Skriv ut/exportera </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="coll-create_a_book" class="mw-list-item"><a href="/w/index.php?title=Special:Bok&bookcmd=book_creator&referer=Produktplacering"><span>Skapa en bok</span></a></li><li id="coll-download-as-rl" class="mw-list-item"><a href="/w/index.php?title=Special:DownloadAsPdf&page=Produktplacering&action=show-download-screen"><span>Ladda ned som PDF</span></a></li><li id="t-print" class="mw-list-item"><a href="/w/index.php?title=Produktplacering&printable=yes" title="Utskriftsvänlig version av den här sidan [p]" accesskey="p"><span>Utskriftsvänlig version</span></a></li> </ul> </div> </div> <div id="p-wikibase-otherprojects" class="vector-menu mw-portlet mw-portlet-wikibase-otherprojects" > <div class="vector-menu-heading"> På andra projekt </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li class="wb-otherproject-link wb-otherproject-commons mw-list-item"><a href="https://commons.wikimedia.org/wiki/Category:Product_placement" hreflang="en"><span>Commons</span></a></li><li id="t-wikibase" class="wb-otherproject-link wb-otherproject-wikibase-dataitem mw-list-item"><a href="https://www.wikidata.org/wiki/Special:EntityPage/Q749457" title="Länk till anslutet databasobjekt [g]" accesskey="g"><span>Wikidata-objekt</span></a></li> </ul> </div> </div> </div> </div> </div> </div> </nav> </div> </div> </div> <div class="vector-column-end"> <div class="vector-sticky-pinned-container"> <nav class="vector-page-tools-landmark" aria-label="Sidverktyg"> <div id="vector-page-tools-pinned-container" class="vector-pinned-container"> </div> </nav> <nav class="vector-appearance-landmark" aria-label="Utseende"> <div id="vector-appearance-pinned-container" class="vector-pinned-container"> <div id="vector-appearance" class="vector-appearance vector-pinnable-element"> <div class="vector-pinnable-header vector-appearance-pinnable-header vector-pinnable-header-pinned" data-feature-name="appearance-pinned" data-pinnable-element-id="vector-appearance" data-pinned-container-id="vector-appearance-pinned-container" data-unpinned-container-id="vector-appearance-unpinned-container" > <div class="vector-pinnable-header-label">Utseende</div> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-pin-button" data-event-name="pinnable-header.vector-appearance.pin">flytta till sidofältet</button> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-unpin-button" data-event-name="pinnable-header.vector-appearance.unpin">dölj</button> </div> </div> </div> </nav> </div> </div> <div id="bodyContent" class="vector-body" aria-labelledby="firstHeading" data-mw-ve-target-container> <div class="vector-body-before-content"> <div class="mw-indicators"> </div> <div id="siteSub" class="noprint">Från Wikipedia</div> </div> <div id="contentSub"><div id="mw-content-subtitle"></div></div> <div id="mw-content-text" class="mw-body-content"><div class="mw-content-ltr mw-parser-output" lang="sv" dir="ltr"><p><b>Produktplacering</b>, på engelska <i>product placement</i>, är <a href="/wiki/Marknadsf%C3%B6ring" title="Marknadsföring">marknadsföring</a> av ett <a href="/wiki/Varum%C3%A4rke" title="Varumärke">varumärke</a> eller en <a href="/wiki/Varor" title="Varor">produkt</a> genom planerad förekomst i ett sammanhang som inte uttryckligen är <a href="/wiki/Reklam" title="Reklam">reklam</a>.<sup id="cite_ref-Swift_1-0" class="reference"><a href="#cite_note-Swift-1"><span class="cite-reference-link-bracket">[</span>1<span class="cite-reference-link-bracket">]</span></a></sup><sup id="cite_ref-Lomax_2-0" class="reference"><a href="#cite_note-Lomax-2"><span class="cite-reference-link-bracket">[</span>2<span class="cite-reference-link-bracket">]</span></a></sup> För filmproducenter har det också blivit ett sätt att delfinansiera framför allt spelfilmer.<sup id="cite_ref-NE_3-0" class="reference"><a href="#cite_note-NE-3"><span class="cite-reference-link-bracket">[</span>3<span class="cite-reference-link-bracket">]</span></a></sup> </p><p>Den första vågen av produktplacering handlade om att företag betalade för att just deras produkter skulle användas i filmer och tv-serier. En uppblossande etikdebatt om huruvida biobesökare var medvetna eller ej om att de utsattes för reklam har utmynnat i en stor medvetenhet hos allmänheten om fenomenet, följt av relativt stor acceptans av marknadsföringsmetoden.<sup id="cite_ref-Lysell_4-0" class="reference"><a href="#cite_note-Lysell-4"><span class="cite-reference-link-bracket">[</span>4<span class="cite-reference-link-bracket">]</span></a></sup> </p><p>Produktplacering har ofta varit en metod för både reklamköpare och medieproducenter att använda för att komma runt formella reklamförbud. </p><p>En växande gren av produktplacering är att i stället placera in produkter i folks verklighet. Genom att erbjuda vissa företag gratis tillgång till ett visst mineralvatten till matsalen kommer de anställda i kontakt med just det märket. Genom att låta en grupp skådespelare sitta på ett café och prata om hur bra en viss produkt är kan de som sitter bredvid påverkas att införskaffa produkten. Ifall avsikten verkligen är att lura folk talar man om <i><a href="/w/index.php?title=Undercover_marketing&action=edit&redlink=1" class="new" title="Undercover marketing [inte skriven än]">undercover marketing</a></i>. Allmänhetens medvetande om denna form av produktplacering är under alla omständigheter lägre än om den klassiska varianten.<sup id="cite_ref-Ingen_blåser_mig_5-0" class="reference"><a href="#cite_note-Ingen_blåser_mig-5"><span class="cite-reference-link-bracket">[</span>5<span class="cite-reference-link-bracket">]</span></a></sup> Här brukar <a href="/wiki/Sony_Mobile" class="mw-redirect" title="Sony Mobile">Sony Mobiles</a> kampanj 2002 anges som exempel.<sup id="cite_ref-Walker_6-0" class="reference"><a href="#cite_note-Walker-6"><span class="cite-reference-link-bracket">[</span>6<span class="cite-reference-link-bracket">]</span></a></sup> </p><p>Under 2000-talet kom debatten att handla om produktplacering i <a href="/wiki/Bloggosf%C3%A4ren" class="mw-redirect" title="Bloggosfären">bloggosfären</a> och svårigheterna att som konsument veta om bloggare spontant nämner produkter som de använder och gillar eller om de gör det för att företagen betalat dem för att skriva på ett visst sätt.<sup id="cite_ref-Lopez_7-0" class="reference"><a href="#cite_note-Lopez-7"><span class="cite-reference-link-bracket">[</span>7<span class="cite-reference-link-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Referenser">Referenser</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Produktplacering&veaction=edit&section=1" title="Redigera avsnitt: Referenser" class="mw-editsection-visualeditor"><span>redigera</span></a><span class="mw-editsection-divider"> | </span><a href="/w/index.php?title=Produktplacering&action=edit&section=1" title="Redigera avsnitts källkod: Referenser"><span>redigera wikitext</span></a><span class="mw-editsection-bracket">]</span></span></div> <div class="mw-references-wrap"><ol class="references"> <li id="cite_note-Swift-1"><a href="#cite_ref-Swift_1-0">^</a> <span class="reference-text"><cite style="font-style:normal" class="web" id="CITEREFDeanna_Swift2024">Deanna Swift (17 juli 2001). <a rel="nofollow" class="external text" href="http://www.alternet.org/story/11172/?page=entire">”Leaked Memo Reveals WTO Plan to 'Sell' Itself to American Youth—Ever Since the Disastrous 'Battle of Seattle' in 1999, the World Trade Organization Has Been Trying To Remake Its Image. 'Positive Anarchy' Might Be Just the Solution.”</a> (på engelska). AlterNet<span class="printonly">. <a rel="nofollow" class="external free" href="http://www.alternet.org/story/11172/?page=entire">http://www.alternet.org/story/11172/?page=entire</a></span><span class="reference-accessdate">. Läst 30 oktober 2014</span>.</cite><span class="Z3988" title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=bookitem&rft.btitle=Leaked+Memo+Reveals+WTO+Plan+to+%27Sell%27+Itself+to+American+Youth%E2%80%94Ever+Since+the+Disastrous+%27Battle+of+Seattle%27+in+1999%2C+the+World+Trade+Organization+Has+Been+Trying+To+Remake+Its+Image.+%27Positive+Anarchy%27+Might+Be+Just+the+Solution.&rft.atitle=&rft.aulast=Deanna+Swift&rft.au=Deanna+Swift&rft.date=17+juli+2001&rft.pub=AlterNet&rft_id=http%3A%2F%2Fwww.alternet.org%2Fstory%2F11172%2F%3Fpage%3Dentire&rfr_id=info:sid/en.wikipedia.org:Produktplacering"><span style="display: none;"> </span></span></span> </li> <li id="cite_note-Lomax-2"><a href="#cite_ref-Lomax_2-0">^</a> <span class="reference-text"><cite style="font-style:normal" class="web" id="CITEREFAlyce_Lomax2024">Alyce Lomax (23 mars 2006). <a rel="nofollow" class="external text" href="http://www.fool.com/investing/general/2006/03/23/advertising-disrupted.aspx">”Advertising, Disrupted”</a> (på engelska). The Motley Fool<span class="printonly">. <a rel="nofollow" class="external free" href="http://www.fool.com/investing/general/2006/03/23/advertising-disrupted.aspx">http://www.fool.com/investing/general/2006/03/23/advertising-disrupted.aspx</a></span><span class="reference-accessdate">. Läst 30 oktober 2014</span>.</cite><span class="Z3988" title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=bookitem&rft.btitle=Advertising%2C+Disrupted&rft.atitle=&rft.aulast=Alyce+Lomax&rft.au=Alyce+Lomax&rft.date=23+mars+2006&rft.pub=The+Motley+Fool&rft_id=http%3A%2F%2Fwww.fool.com%2Finvesting%2Fgeneral%2F2006%2F03%2F23%2Fadvertising-disrupted.aspx&rfr_id=info:sid/en.wikipedia.org:Produktplacering"><span style="display: none;"> </span></span></span> </li> <li id="cite_note-NE-3"><a href="#cite_ref-NE_3-0">^</a> <span class="reference-text"><cite style="font-style:normal" class="web"><a rel="nofollow" class="external text" href="http://www.ne.se/uppslagsverk/encyklopedi/l%C3%A5ng/produktplacering">”Produktplacering”</a>. <i><span>ne.se</span></i>. Nationalencyklopedin<span class="printonly">. <a rel="nofollow" class="external free" href="http://www.ne.se/uppslagsverk/encyklopedi/l%C3%A5ng/produktplacering">http://www.ne.se/uppslagsverk/encyklopedi/l%C3%A5ng/produktplacering</a></span><span class="reference-accessdate">. Läst 30 oktober 2014</span>.</cite><span class="Z3988" title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=bookitem&rft.btitle=Produktplacering&rft.atitle=ne.se&rft.pub=Nationalencyklopedin&rft_id=http%3A%2F%2Fwww.ne.se%2Fuppslagsverk%2Fencyklopedi%2Fl%25C3%25A5ng%2Fproduktplacering&rfr_id=info:sid/en.wikipedia.org:Produktplacering"><span style="display: none;"> </span></span></span> </li> <li id="cite_note-Lysell-4"><a href="#cite_ref-Lysell_4-0">^</a> <span class="reference-text"><cite style="font-style:normal" class="web" id="CITEREFCharlotta_Lysell">Charlotta Lysell. <a rel="nofollow" class="external text" href="http://lup.lub.lu.se/luur/download?func=downloadFile&recordOId=1559948&fileOId=1565152">”Produktplacering i svensk television”</a>. <i><span>Examensarbete 30 högskolepoäng</span></i>. Juridiska fakulteten vid Lunds Universitet. sid. 2-4<span class="printonly">. <a rel="nofollow" class="external free" href="http://lup.lub.lu.se/luur/download?func=downloadFile&recordOId=1559948&fileOId=1565152">http://lup.lub.lu.se/luur/download?func=downloadFile&recordOId=1559948&fileOId=1565152</a></span><span class="reference-accessdate">. Läst 30 oktober 2014</span>.</cite><span class="Z3988" title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=bookitem&rft.btitle=Produktplacering+i+svensk+television&rft.atitle=Examensarbete+30+h%C3%B6gskolepo%C3%A4ng&rft.aulast=Charlotta+Lysell&rft.au=Charlotta+Lysell&rft.pages=sid.%26nbsp%3B2-4&rft.pub=Juridiska+fakulteten+vid+Lunds+Universitet&rft_id=http%3A%2F%2Flup.lub.lu.se%2Fluur%2Fdownload%3Ffunc%3DdownloadFile%26recordOId%3D1559948%26fileOId%3D1565152&rfr_id=info:sid/en.wikipedia.org:Produktplacering"><span style="display: none;"> </span></span></span> </li> <li id="cite_note-Ingen_blåser_mig-5"><a href="#cite_ref-Ingen_blåser_mig_5-0">^</a> <span class="reference-text"><cite style="font-style:normal" class="web"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20141030215501/http://www.sverigeskonsumenter.se/Ingen-blaser-mig/Ratt-pa-natet1/Reklamtrott/Recentioner/">”Produktplacering”</a>. <i><span>Ingen blåser mig</span></i>. Sveriges Konsumenter. Arkiverad från <a rel="nofollow" class="external text" href="http://www.sverigeskonsumenter.se/Ingen-blaser-mig/Ratt-pa-natet1/Reklamtrott/Recentioner/">originalet</a> den 30 oktober 2014<span class="printonly">. <a rel="nofollow" class="external free" href="https://web.archive.org/web/20141030215501/http://www.sverigeskonsumenter.se/Ingen-blaser-mig/Ratt-pa-natet1/Reklamtrott/Recentioner/">https://web.archive.org/web/20141030215501/http://www.sverigeskonsumenter.se/Ingen-blaser-mig/Ratt-pa-natet1/Reklamtrott/Recentioner/</a></span><span class="reference-accessdate">. Läst 30 oktober 2014</span>.</cite><span class="Z3988" title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=bookitem&rft.btitle=Produktplacering&rft.atitle=Ingen+bl%C3%A5ser+mig&rft.pub=Sveriges+Konsumenter&rft_id=https%3A%2F%2Fweb.archive.org%2Fweb%2F20141030215501%2Fhttp%3A%2F%2Fwww.sverigeskonsumenter.se%2FIngen-blaser-mig%2FRatt-pa-natet1%2FReklamtrott%2FRecentioner%2F&rfr_id=info:sid/en.wikipedia.org:Produktplacering"><span style="display: none;"> </span></span></span> </li> <li id="cite_note-Walker-6"><a href="#cite_ref-Walker_6-0">^</a> <span class="reference-text"><cite style="font-style:normal" class="journal" id="CITEREFRob_Walker">Rob Walker (5 december 2004). ”The Hidden (In Plain Sight) Persuaders”. <i>The New York Times Magazine</i>: sid. 68.</cite><span class="Z3988" title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.atitle=The+Hidden+%28In+Plain+Sight%29+Persuaders&rft.jtitle=The+New+York+Times+Magazine&rft.aulast=Rob+Walker&rft.au=Rob+Walker&rft.date=5+december+2004&rft.pages=sid.%26nbsp%3B68&rfr_id=info:sid/en.wikipedia.org:Produktplacering"><span style="display: none;"> </span></span></span> </li> <li id="cite_note-Lopez-7"><a href="#cite_ref-Lopez_7-0">^</a> <span class="reference-text"><cite style="font-style:normal" class="web"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20141030212935/http://www.ur.se/Tema/Kallkritik-genomskada-mediebruset/Smygreklam/Produktplacering">”Källkritik – genomskåda mediebruset Omtalade exempel på PR-trick, fejkade bilder och delningshysterier”</a>. <i><span>ur.se</span></i>. Sveriges Utbildningsradio. Arkiverad från <a rel="nofollow" class="external text" href="http://www.ur.se/Tema/Kallkritik-genomskada-mediebruset/Smygreklam/Produktplacering">originalet</a> den 30 oktober 2014<span class="printonly">. <a rel="nofollow" class="external free" href="https://web.archive.org/web/20141030212935/http://www.ur.se/Tema/Kallkritik-genomskada-mediebruset/Smygreklam/Produktplacering">https://web.archive.org/web/20141030212935/http://www.ur.se/Tema/Kallkritik-genomskada-mediebruset/Smygreklam/Produktplacering</a></span><span class="reference-accessdate">. Läst 30 oktober 2014</span>.</cite><span class="Z3988" title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=bookitem&rft.btitle=K%C3%A4llkritik+%E2%80%93+genomsk%C3%A5da+mediebruset+Omtalade+exempel+p%C3%A5+PR-trick%2C+fejkade+bilder+och+delningshysterier&rft.atitle=ur.se&rft.pub=Sveriges+Utbildningsradio&rft_id=https%3A%2F%2Fweb.archive.org%2Fweb%2F20141030212935%2Fhttp%3A%2F%2Fwww.ur.se%2FTema%2FKallkritik-genomskada-mediebruset%2FSmygreklam%2FProduktplacering&rfr_id=info:sid/en.wikipedia.org:Produktplacering"><span style="display: none;"> </span></span></span> </li> </ol></div> <style data-mw-deduplicate="TemplateStyles:r56287950">.mw-parser-output table.navbox{border:#aaa 1px solid;width:100%;margin:auto;margin-top:1em;clear:both;font-size:88%;text-align:center;padding:1px}.mw-parser-output link+table.navbox{margin-top:-1px}.mw-parser-output .navbox-title,.mw-parser-output .navbox-abovebelow,.mw-parser-output table.navbox 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.navbox-even{background:#f7f7f7}.mw-parser-output .navbox-odd{background:transparent}</style><table class="navbox" style="border-spacing:0; ;"><tbody><tr><td style="padding:2px;"><table class="collapsible collapsed" style="width:100%;border-spacing:0;background:transparent;color:inherit;;"><tbody><tr><th style=";" colspan="3" class="navbox-title"><div style="float:left; width:3em;text-align:left;"><div class="noprint plainlinks" style="background-color:transparent; padding:0; white-space:nowrap; font-weight:normal; font-size:80%; border:none;; color: inherit;"><a href="/wiki/Mall:Navbox_reklam" title="Mall:Navbox reklam"><span title="Visa denna mall" style="border:none;;">v</span></a> <span style="font-size:80%;">•</span> <a class="external text" href="https://sv.wikipedia.org/w/index.php?title=Mall:Navbox_reklam&action=edit"><span style="border:none;;" title="Redigera den här mallen">r</span></a></div></div><span style="font-size:110%;"><a href="/wiki/Reklam" title="Reklam">Reklam</a> och <a href="/wiki/Marknadsf%C3%B6ring" title="Marknadsföring">marknadsföring</a></span></th></tr><tr style="height:2px;"><td></td></tr><tr><td class="navbox-group" style=";;">Medier/typer</td><td style="text-align:left;border-left:2px solid #fdfdfd;width:100%;padding:0px;;;" class="navbox-list navbox-"><div style="padding:0em 0.25em"><a href="/wiki/Brevm%C3%A4rke" title="Brevmärke">Brevmärke</a><span style="font-weight:bold;"> · </span> <a href="/wiki/Direktreklam" title="Direktreklam">Direktreklam</a><span style="font-weight:bold;"> · </span> <a href="/wiki/E-postmarknadsf%C3%B6ring" title="E-postmarknadsföring">E-postmarknadsföring</a><span style="font-weight:bold;"> · </span> <a href="/wiki/Event" class="mw-redirect" title="Event">Event</a> (<i><a href="/wiki/Eventmarknadsf%C3%B6ring" title="Eventmarknadsföring">Eventmarknadsföring</a></i>)<span style="font-weight:bold;"> · </span> <a href="/wiki/Gratistidning" title="Gratistidning">Gratistidning</a><span style="font-weight:bold;"> · </span> <a href="/wiki/Internetmarknadsf%C3%B6ring" title="Internetmarknadsföring">Internetmarknadsföring</a> (<a href="/wiki/Internetreklam" title="Internetreklam">Internetreklam</a><span style="font-weight:bold;"> · </span> <i><a href="/wiki/Webbannons" title="Webbannons">Webbannons</a></i><span style="font-weight:bold;"> · </span> <i><a href="/wiki/Sponsrade_l%C3%A4nkar" title="Sponsrade länkar">Sponsrade länkar</a></i>)<span style="font-weight:bold;"> · </span> <a href="/wiki/Ljusreklam" title="Ljusreklam">Ljusreklam</a><span style="font-weight:bold;"> · </span> <a href="/wiki/Lobbying" title="Lobbying">Lobbying</a><span style="font-weight:bold;"> · </span> <a href="/wiki/Matfotografi" title="Matfotografi">Matfotografi</a><span style="font-weight:bold;"> · </span> <a href="/wiki/Mun_till_mun" title="Mun till mun">Mun till mun</a><span style="font-weight:bold;"> · </span> <a href="/wiki/Namnsponsring" title="Namnsponsring">Namnsponsring</a><span style="font-weight:bold;"> · </span> <a href="/wiki/One-to-one-marknadsf%C3%B6ring" title="One-to-one-marknadsföring">One-to-one-marknadsföring</a><span style="font-weight:bold;"> · </span> <a href="/wiki/Presentreklam" title="Presentreklam">Presentreklam</a><span style="font-weight:bold;"> · </span> <a href="/wiki/Radioreklam" title="Radioreklam">Radioreklam</a><span style="font-weight:bold;"> · </span> <a href="/wiki/Reklamfilm" title="Reklamfilm">Reklamfilm</a> (<i><a href="/wiki/TV-reklam" title="TV-reklam">TV-reklam</a></i><span style="font-weight:bold;"> · </span> <i><a href="/wiki/Infomercial" title="Infomercial">Infomercial</a></i>)<span style="font-weight:bold;"> · </span> <a href="/wiki/Utomhusreklam" title="Utomhusreklam">Utomhusreklam</a><span style="font-weight:bold;"> · </span> <a href="/wiki/Annonstavla" title="Annonstavla">Annonstavla</a></div></td><td style="width:0%;padding:0px 0px 0px 2px;" rowspan="5"><span typeof="mw:File"><a href="/wiki/Fil:Cocacola-5cents-1900_edit1.jpg" class="mw-file-description" title="Reklamaffisch för Coca-Cola från 1890-talet."><img alt="Reklamaffisch för Coca-Cola från 1890-talet." src="//upload.wikimedia.org/wikipedia/commons/thumb/8/8c/Cocacola-5cents-1900_edit1.jpg/80px-Cocacola-5cents-1900_edit1.jpg" decoding="async" width="80" height="109" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/8/8c/Cocacola-5cents-1900_edit1.jpg/120px-Cocacola-5cents-1900_edit1.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/8/8c/Cocacola-5cents-1900_edit1.jpg/160px-Cocacola-5cents-1900_edit1.jpg 2x" data-file-width="2331" data-file-height="3190" /></a></span></td></tr><tr style="height:2px"><td></td></tr><tr><td class="navbox-group" style=";;">Termer</td><td style="text-align:left;border-left:2px solid #fdfdfd;width:100%;padding:0px;;;" class="navbox-list navbox-"><div style="padding:0em 0.25em"><a href="/wiki/Advertainment" title="Advertainment">Advertainment</a><span style="font-weight:bold;"> · </span> <a href="/wiki/Annonsering" class="mw-redirect" title="Annonsering">Annonsering</a><span style="font-weight:bold;"> · </span> <a href="/wiki/Annonsn%C3%A4tverk" title="Annonsnätverk">Annonsnätverk</a><span style="font-weight:bold;"> · </span> <a href="/wiki/B2B-reklam" title="B2B-reklam">B2B-reklam</a><span style="font-weight:bold;"> · </span> <a href="/wiki/Culture_jamming" title="Culture jamming">Culture jamming</a><span style="font-weight:bold;"> · </span> <a href="/wiki/Exponeringseffekten" title="Exponeringseffekten">Exponeringseffekten</a><span style="font-weight:bold;"> · </span> <a href="/wiki/Gerillamarknadsf%C3%B6ring" title="Gerillamarknadsföring">Gerillamarknadsföring</a><span style="font-weight:bold;"> · </span> <a href="/wiki/Inbound_marketing" class="mw-redirect" title="Inbound marketing">Inbound marketing</a><span style="font-weight:bold;"> · </span> <a href="/wiki/Information" title="Information">Information</a><span style="font-weight:bold;"> · </span> <a href="/wiki/Marknadsf%C3%B6ring" title="Marknadsföring">Marknadsföring</a><span style="font-weight:bold;"> · </span> <a href="/wiki/N%C3%A4tverksf%C3%B6rs%C3%A4ljning" title="Nätverksförsäljning">Nätverksförsäljning</a><span style="font-weight:bold;"> · </span> <a class="mw-selflink selflink">Produktplacering</a><span style="font-weight:bold;"> · </span> <a href="/wiki/Propaganda" title="Propaganda">Propaganda</a><span style="font-weight:bold;"> · </span> <a href="/wiki/Provokativ_marknadsf%C3%B6ring" title="Provokativ marknadsföring">Provokativ marknadsföring</a><span style="font-weight:bold;"> · </span> <a href="/wiki/Public_relations" title="Public relations">Public relations</a> (PR)<span style="font-weight:bold;"> · </span> <a href="/wiki/Public_service" title="Public service">Public service</a><span style="font-weight:bold;"> · </span> <a href="/wiki/Reklambyr%C3%A5" 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