CINXE.COM

<!DOCTYPE html> <html class="client-nojs skin-theme-clientpref-day mf-expand-sections-clientpref-0 mf-font-size-clientpref-small mw-mf-amc-clientpref-0" lang="en" dir="ltr"> <head> <meta charset="UTF-8"> <title>Danny Sullivan (technologist) - Wikipedia</title> <script>(function(){var className="client-js skin-theme-clientpref-day mf-expand-sections-clientpref-0 mf-font-size-clientpref-small mw-mf-amc-clientpref-0";var cookie=document.cookie.match(/(?:^|; )enwikimwclientpreferences=([^;]+)/);if(cookie){cookie[1].split('%2C').forEach(function(pref){className=className.replace(new RegExp('(^| )'+pref.replace(/-clientpref-\w+$|[^\w-]+/g,'')+'-clientpref-\\w+( |$)'),'$1'+pref+'$2');});}document.documentElement.className=className;}());RLCONF={"wgBreakFrames":false,"wgSeparatorTransformTable":["",""],"wgDigitTransformTable":["",""],"wgDefaultDateFormat":"dmy","wgMonthNames":["","January","February","March","April","May","June","July","August","September","October","November","December"],"wgRequestId":"56f1c21d-54dd-4a0c-aad8-20dac4307953","wgCanonicalNamespace":"","wgCanonicalSpecialPageName":false,"wgNamespaceNumber":0,"wgPageName":"Danny_Sullivan_(technologist)","wgTitle":"Danny Sullivan (technologist)","wgCurRevisionId":1268075891,"wgRevisionId": 1268075891,"wgArticleId":6240607,"wgIsArticle":true,"wgIsRedirect":false,"wgAction":"view","wgUserName":null,"wgUserGroups":["*"],"wgPageViewLanguage":"en","wgPageContentLanguage":"en","wgPageContentModel":"wikitext","wgRelevantPageName":"Danny_Sullivan_(technologist)","wgRelevantArticleId":6240607,"wgIsProbablyEditable":true,"wgRelevantPageIsProbablyEditable":true,"wgRestrictionEdit":[],"wgRestrictionMove":[],"wgRedirectedFrom":"Search_Engine_Land","wgNoticeProject":"wikipedia","wgCiteReferencePreviewsActive":false,"wgFlaggedRevsParams":{"tags":{"status":{"levels":1}}},"wgMediaViewerOnClick":true,"wgMediaViewerEnabledByDefault":true,"wgPopupsFlags":0,"wgVisualEditor":{"pageLanguageCode":"en","pageLanguageDir":"ltr","pageVariantFallbacks":"en"},"wgMFMode":"stable","wgMFAmc":false,"wgMFAmcOutreachActive":false,"wgMFAmcOutreachUserEligible":false,"wgMFLazyLoadImages":true,"wgMFEditNoticesFeatureConflict":false,"wgMFDisplayWikibaseDescriptions":{"search":true,"watchlist":true,"tagline": false,"nearby":true},"wgMFIsSupportedEditRequest":true,"wgMFScriptPath":"","wgWMESchemaEditAttemptStepOversample":false,"wgWMEPageLength":9000,"wgInternalRedirectTargetUrl":"/wiki/Danny_Sullivan_(technologist)#Search_Engine_Land","wgEditSubmitButtonLabelPublish":true,"wgSectionTranslationMissingLanguages":[{"lang":"ace","autonym":"Acèh","dir":"ltr"},{"lang":"ady","autonym":"адыгабзэ","dir":"ltr"},{"lang":"alt","autonym":"алтай тил","dir":"ltr"},{"lang":"am","autonym":"አማርኛ","dir":"ltr"},{"lang":"ami","autonym":"Pangcah","dir":"ltr"},{"lang":"an","autonym":"aragonés","dir":"ltr"},{"lang":"ang","autonym":"Ænglisc","dir":"ltr"},{"lang":"ann","autonym":"Obolo","dir":"ltr"},{"lang":"anp","autonym":"अंगिका","dir":"ltr"},{"lang":"ar","autonym":"العربية","dir":"rtl"},{"lang":"ary","autonym":"الدارجة","dir":"rtl"},{"lang":"arz","autonym":"مصرى","dir":"rtl"},{"lang":"as","autonym":"অসমীয়া","dir":"ltr"},{"lang":"ast", "autonym":"asturianu","dir":"ltr"},{"lang":"av","autonym":"авар","dir":"ltr"},{"lang":"avk","autonym":"Kotava","dir":"ltr"},{"lang":"awa","autonym":"अवधी","dir":"ltr"},{"lang":"ay","autonym":"Aymar aru","dir":"ltr"},{"lang":"az","autonym":"azərbaycanca","dir":"ltr"},{"lang":"azb","autonym":"تۆرکجه","dir":"rtl"},{"lang":"ba","autonym":"башҡортса","dir":"ltr"},{"lang":"ban","autonym":"Basa Bali","dir":"ltr"},{"lang":"bar","autonym":"Boarisch","dir":"ltr"},{"lang":"bbc","autonym":"Batak Toba","dir":"ltr"},{"lang":"bcl","autonym":"Bikol Central","dir":"ltr"},{"lang":"bdr","autonym":"Bajau Sama","dir":"ltr"},{"lang":"be","autonym":"беларуская","dir":"ltr"},{"lang":"bew","autonym":"Betawi","dir":"ltr"},{"lang":"bg","autonym":"български","dir":"ltr"},{"lang":"bho","autonym":"भोजपुरी","dir":"ltr"},{"lang":"bi","autonym":"Bislama","dir":"ltr"},{"lang":"bjn","autonym":"Banjar","dir":"ltr"},{"lang":"blk","autonym": "ပအိုဝ်ႏဘာႏသာႏ","dir":"ltr"},{"lang":"bm","autonym":"bamanankan","dir":"ltr"},{"lang":"bn","autonym":"বাংলা","dir":"ltr"},{"lang":"bo","autonym":"བོད་ཡིག","dir":"ltr"},{"lang":"bpy","autonym":"বিষ্ণুপ্রিয়া মণিপুরী","dir":"ltr"},{"lang":"br","autonym":"brezhoneg","dir":"ltr"},{"lang":"bs","autonym":"bosanski","dir":"ltr"},{"lang":"btm","autonym":"Batak Mandailing","dir":"ltr"},{"lang":"bug","autonym":"Basa Ugi","dir":"ltr"},{"lang":"ca","autonym":"català","dir":"ltr"},{"lang":"cdo","autonym":"閩東語 / Mìng-dĕ̤ng-ngṳ̄","dir":"ltr"},{"lang":"ce","autonym":"нохчийн","dir":"ltr"},{"lang":"ceb","autonym":"Cebuano","dir":"ltr"},{"lang":"ch","autonym":"Chamoru","dir":"ltr"},{"lang":"chr","autonym":"ᏣᎳᎩ","dir":"ltr"},{"lang":"ckb","autonym":"کوردی","dir":"rtl"},{"lang":"co","autonym":"corsu","dir":"ltr"},{"lang":"cr","autonym":"Nēhiyawēwin / ᓀᐦᐃᔭᐍᐏᐣ","dir":"ltr" },{"lang":"crh","autonym":"qırımtatarca","dir":"ltr"},{"lang":"cs","autonym":"čeština","dir":"ltr"},{"lang":"cu","autonym":"словѣньскъ / ⰔⰎⰑⰂⰡⰐⰠⰔⰍⰟ","dir":"ltr"},{"lang":"cy","autonym":"Cymraeg","dir":"ltr"},{"lang":"da","autonym":"dansk","dir":"ltr"},{"lang":"dag","autonym":"dagbanli","dir":"ltr"},{"lang":"de","autonym":"Deutsch","dir":"ltr"},{"lang":"dga","autonym":"Dagaare","dir":"ltr"},{"lang":"din","autonym":"Thuɔŋjäŋ","dir":"ltr"},{"lang":"diq","autonym":"Zazaki","dir":"ltr"},{"lang":"dsb","autonym":"dolnoserbski","dir":"ltr"},{"lang":"dtp","autonym":"Kadazandusun","dir":"ltr"},{"lang":"dv","autonym":"ދިވެހިބަސް","dir":"rtl"},{"lang":"dz","autonym":"ཇོང་ཁ","dir":"ltr"},{"lang":"ee","autonym":"eʋegbe","dir":"ltr"},{"lang":"el","autonym":"Ελληνικά","dir":"ltr"},{"lang":"eml","autonym":"emiliàn e rumagnòl","dir":"ltr"},{"lang":"eo","autonym":"Esperanto","dir":"ltr"},{"lang":"es","autonym":"español","dir":"ltr"},{ "lang":"et","autonym":"eesti","dir":"ltr"},{"lang":"eu","autonym":"euskara","dir":"ltr"},{"lang":"fa","autonym":"فارسی","dir":"rtl"},{"lang":"fat","autonym":"mfantse","dir":"ltr"},{"lang":"ff","autonym":"Fulfulde","dir":"ltr"},{"lang":"fi","autonym":"suomi","dir":"ltr"},{"lang":"fj","autonym":"Na Vosa Vakaviti","dir":"ltr"},{"lang":"fo","autonym":"føroyskt","dir":"ltr"},{"lang":"fon","autonym":"fɔ̀ngbè","dir":"ltr"},{"lang":"fr","autonym":"français","dir":"ltr"},{"lang":"frp","autonym":"arpetan","dir":"ltr"},{"lang":"frr","autonym":"Nordfriisk","dir":"ltr"},{"lang":"fur","autonym":"furlan","dir":"ltr"},{"lang":"fy","autonym":"Frysk","dir":"ltr"},{"lang":"gag","autonym":"Gagauz","dir":"ltr"},{"lang":"gan","autonym":"贛語","dir":"ltr"},{"lang":"gcr","autonym":"kriyòl gwiyannen","dir":"ltr"},{"lang":"gl","autonym":"galego","dir":"ltr"},{"lang":"glk","autonym":"گیلکی","dir":"rtl"},{"lang":"gn","autonym":"Avañe'ẽ","dir":"ltr"},{"lang":"gom","autonym": "गोंयची कोंकणी / Gõychi Konknni","dir":"ltr"},{"lang":"gor","autonym":"Bahasa Hulontalo","dir":"ltr"},{"lang":"gpe","autonym":"Ghanaian Pidgin","dir":"ltr"},{"lang":"gu","autonym":"ગુજરાતી","dir":"ltr"},{"lang":"guc","autonym":"wayuunaiki","dir":"ltr"},{"lang":"gur","autonym":"farefare","dir":"ltr"},{"lang":"guw","autonym":"gungbe","dir":"ltr"},{"lang":"gv","autonym":"Gaelg","dir":"ltr"},{"lang":"ha","autonym":"Hausa","dir":"ltr"},{"lang":"hak","autonym":"客家語 / Hak-kâ-ngî","dir":"ltr"},{"lang":"haw","autonym":"Hawaiʻi","dir":"ltr"},{"lang":"he","autonym":"עברית","dir":"rtl"},{"lang":"hi","autonym":"हिन्दी","dir":"ltr"},{"lang":"hif","autonym":"Fiji Hindi","dir":"ltr"},{"lang":"hr","autonym":"hrvatski","dir":"ltr"},{"lang":"hsb","autonym":"hornjoserbsce","dir":"ltr"},{"lang":"ht","autonym":"Kreyòl ayisyen","dir":"ltr"},{"lang":"hu","autonym":"magyar","dir":"ltr"},{"lang":"hy","autonym":"հայերեն","dir":"ltr"},{ "lang":"hyw","autonym":"Արեւմտահայերէն","dir":"ltr"},{"lang":"ia","autonym":"interlingua","dir":"ltr"},{"lang":"iba","autonym":"Jaku Iban","dir":"ltr"},{"lang":"ie","autonym":"Interlingue","dir":"ltr"},{"lang":"ig","autonym":"Igbo","dir":"ltr"},{"lang":"igl","autonym":"Igala","dir":"ltr"},{"lang":"ilo","autonym":"Ilokano","dir":"ltr"},{"lang":"io","autonym":"Ido","dir":"ltr"},{"lang":"is","autonym":"íslenska","dir":"ltr"},{"lang":"it","autonym":"italiano","dir":"ltr"},{"lang":"iu","autonym":"ᐃᓄᒃᑎᑐᑦ / inuktitut","dir":"ltr"},{"lang":"ja","autonym":"日本語","dir":"ltr"},{"lang":"jam","autonym":"Patois","dir":"ltr"},{"lang":"jv","autonym":"Jawa","dir":"ltr"},{"lang":"ka","autonym":"ქართული","dir":"ltr"},{"lang":"kaa","autonym":"Qaraqalpaqsha","dir":"ltr"},{"lang":"kab","autonym":"Taqbaylit","dir":"ltr"},{"lang":"kbd","autonym":"адыгэбзэ","dir":"ltr"},{"lang":"kbp","autonym":"Kabɩyɛ","dir":"ltr"},{"lang":"kcg","autonym":"Tyap","dir": "ltr"},{"lang":"kg","autonym":"Kongo","dir":"ltr"},{"lang":"kge","autonym":"Kumoring","dir":"ltr"},{"lang":"ki","autonym":"Gĩkũyũ","dir":"ltr"},{"lang":"kk","autonym":"қазақша","dir":"ltr"},{"lang":"kl","autonym":"kalaallisut","dir":"ltr"},{"lang":"km","autonym":"ភាសាខ្មែរ","dir":"ltr"},{"lang":"kn","autonym":"ಕನ್ನಡ","dir":"ltr"},{"lang":"knc","autonym":"Yerwa Kanuri","dir":"ltr"},{"lang":"ko","autonym":"한국어","dir":"ltr"},{"lang":"koi","autonym":"перем коми","dir":"ltr"},{"lang":"krc","autonym":"къарачай-малкъар","dir":"ltr"},{"lang":"ks","autonym":"कॉशुर / کٲشُر","dir":"rtl"},{"lang":"ku","autonym":"kurdî","dir":"ltr"},{"lang":"kus","autonym":"Kʋsaal","dir":"ltr"},{"lang":"kv","autonym":"коми","dir":"ltr"},{"lang":"kw","autonym":"kernowek","dir":"ltr"},{"lang":"ky","autonym":"кыргызча","dir":"ltr"},{"lang":"lad","autonym":"Ladino","dir":"ltr"},{"lang":"lb","autonym":"Lëtzebuergesch","dir" :"ltr"},{"lang":"lez","autonym":"лезги","dir":"ltr"},{"lang":"lg","autonym":"Luganda","dir":"ltr"},{"lang":"li","autonym":"Limburgs","dir":"ltr"},{"lang":"lij","autonym":"Ligure","dir":"ltr"},{"lang":"lld","autonym":"Ladin","dir":"ltr"},{"lang":"lmo","autonym":"lombard","dir":"ltr"},{"lang":"ln","autonym":"lingála","dir":"ltr"},{"lang":"lo","autonym":"ລາວ","dir":"ltr"},{"lang":"lt","autonym":"lietuvių","dir":"ltr"},{"lang":"ltg","autonym":"latgaļu","dir":"ltr"},{"lang":"lv","autonym":"latviešu","dir":"ltr"},{"lang":"mad","autonym":"Madhurâ","dir":"ltr"},{"lang":"mai","autonym":"मैथिली","dir":"ltr"},{"lang":"map-bms","autonym":"Basa Banyumasan","dir":"ltr"},{"lang":"mdf","autonym":"мокшень","dir":"ltr"},{"lang":"mg","autonym":"Malagasy","dir":"ltr"},{"lang":"mhr","autonym":"олык марий","dir":"ltr"},{"lang":"mi","autonym":"Māori","dir":"ltr"},{"lang":"min","autonym":"Minangkabau","dir":"ltr"},{"lang":"mk","autonym":"македонски","dir" :"ltr"},{"lang":"ml","autonym":"മലയാളം","dir":"ltr"},{"lang":"mn","autonym":"монгол","dir":"ltr"},{"lang":"mni","autonym":"ꯃꯤꯇꯩ ꯂꯣꯟ","dir":"ltr"},{"lang":"mnw","autonym":"ဘာသာမန်","dir":"ltr"},{"lang":"mos","autonym":"moore","dir":"ltr"},{"lang":"mr","autonym":"मराठी","dir":"ltr"},{"lang":"mrj","autonym":"кырык мары","dir":"ltr"},{"lang":"ms","autonym":"Bahasa Melayu","dir":"ltr"},{"lang":"mt","autonym":"Malti","dir":"ltr"},{"lang":"mwl","autonym":"Mirandés","dir":"ltr"},{"lang":"my","autonym":"မြန်မာဘာသာ","dir":"ltr"},{"lang":"myv","autonym":"эрзянь","dir":"ltr"},{"lang":"mzn","autonym":"مازِرونی","dir":"rtl"},{"lang":"nah","autonym":"Nāhuatl","dir":"ltr"},{"lang":"nan","autonym":"閩南語 / Bân-lâm-gú","dir":"ltr"},{"lang":"nap","autonym":"Napulitano","dir":"ltr"},{"lang":"nb","autonym":"norsk bokmål","dir":"ltr"},{"lang":"nds","autonym":"Plattdüütsch","dir":"ltr"},{"lang": "nds-nl","autonym":"Nedersaksies","dir":"ltr"},{"lang":"ne","autonym":"नेपाली","dir":"ltr"},{"lang":"new","autonym":"नेपाल भाषा","dir":"ltr"},{"lang":"nia","autonym":"Li Niha","dir":"ltr"},{"lang":"nl","autonym":"Nederlands","dir":"ltr"},{"lang":"nn","autonym":"norsk nynorsk","dir":"ltr"},{"lang":"nqo","autonym":"ߒߞߏ","dir":"rtl"},{"lang":"nr","autonym":"isiNdebele seSewula","dir":"ltr"},{"lang":"nso","autonym":"Sesotho sa Leboa","dir":"ltr"},{"lang":"ny","autonym":"Chi-Chewa","dir":"ltr"},{"lang":"oc","autonym":"occitan","dir":"ltr"},{"lang":"om","autonym":"Oromoo","dir":"ltr"},{"lang":"or","autonym":"ଓଡ଼ିଆ","dir":"ltr"},{"lang":"os","autonym":"ирон","dir":"ltr"},{"lang":"pa","autonym":"ਪੰਜਾਬੀ","dir":"ltr"},{"lang":"pag","autonym":"Pangasinan","dir":"ltr"},{"lang":"pam","autonym":"Kapampangan","dir":"ltr"},{"lang":"pap","autonym":"Papiamentu","dir":"ltr"},{"lang":"pcd","autonym":"Picard","dir":"ltr"},{"lang":"pcm","autonym": "Naijá","dir":"ltr"},{"lang":"pdc","autonym":"Deitsch","dir":"ltr"},{"lang":"pl","autonym":"polski","dir":"ltr"},{"lang":"pms","autonym":"Piemontèis","dir":"ltr"},{"lang":"pnb","autonym":"پنجابی","dir":"rtl"},{"lang":"ps","autonym":"پښتو","dir":"rtl"},{"lang":"pt","autonym":"português","dir":"ltr"},{"lang":"pwn","autonym":"pinayuanan","dir":"ltr"},{"lang":"qu","autonym":"Runa Simi","dir":"ltr"},{"lang":"rm","autonym":"rumantsch","dir":"ltr"},{"lang":"rn","autonym":"ikirundi","dir":"ltr"},{"lang":"ro","autonym":"română","dir":"ltr"},{"lang":"rsk","autonym":"руски","dir":"ltr"},{"lang":"rue","autonym":"русиньскый","dir":"ltr"},{"lang":"rup","autonym":"armãneashti","dir":"ltr"},{"lang":"rw","autonym":"Ikinyarwanda","dir":"ltr"},{"lang":"sa","autonym":"संस्कृतम्","dir":"ltr"},{"lang":"sah","autonym":"саха тыла","dir":"ltr"},{"lang":"sat","autonym":"ᱥᱟᱱᱛᱟᱲᱤ","dir":"ltr"},{"lang":"sc","autonym":"sardu","dir":"ltr"},{ "lang":"scn","autonym":"sicilianu","dir":"ltr"},{"lang":"sco","autonym":"Scots","dir":"ltr"},{"lang":"sd","autonym":"سنڌي","dir":"rtl"},{"lang":"se","autonym":"davvisámegiella","dir":"ltr"},{"lang":"sg","autonym":"Sängö","dir":"ltr"},{"lang":"sgs","autonym":"žemaitėška","dir":"ltr"},{"lang":"sh","autonym":"srpskohrvatski / српскохрватски","dir":"ltr"},{"lang":"shi","autonym":"Taclḥit","dir":"ltr"},{"lang":"shn","autonym":"ၽႃႇသႃႇတႆး ","dir":"ltr"},{"lang":"si","autonym":"සිංහල","dir":"ltr"},{"lang":"sk","autonym":"slovenčina","dir":"ltr"},{"lang":"skr","autonym":"سرائیکی","dir":"rtl"},{"lang":"sl","autonym":"slovenščina","dir":"ltr"},{"lang":"sm","autonym":"Gagana Samoa","dir":"ltr"},{"lang":"smn","autonym":"anarâškielâ","dir":"ltr"},{"lang":"sn","autonym":"chiShona","dir":"ltr"},{"lang":"so","autonym":"Soomaaliga","dir":"ltr"},{"lang":"sq","autonym":"shqip","dir":"ltr"},{"lang":"sr","autonym":"српски / srpski", "dir":"ltr"},{"lang":"srn","autonym":"Sranantongo","dir":"ltr"},{"lang":"ss","autonym":"SiSwati","dir":"ltr"},{"lang":"st","autonym":"Sesotho","dir":"ltr"},{"lang":"stq","autonym":"Seeltersk","dir":"ltr"},{"lang":"su","autonym":"Sunda","dir":"ltr"},{"lang":"sv","autonym":"svenska","dir":"ltr"},{"lang":"sw","autonym":"Kiswahili","dir":"ltr"},{"lang":"szl","autonym":"ślůnski","dir":"ltr"},{"lang":"ta","autonym":"தமிழ்","dir":"ltr"},{"lang":"tay","autonym":"Tayal","dir":"ltr"},{"lang":"tcy","autonym":"ತುಳು","dir":"ltr"},{"lang":"tdd","autonym":"ᥖᥭᥰ ᥖᥬᥲ ᥑᥨᥒᥰ","dir":"ltr"},{"lang":"te","autonym":"తెలుగు","dir":"ltr"},{"lang":"tet","autonym":"tetun","dir":"ltr"},{"lang":"tg","autonym":"тоҷикӣ","dir":"ltr"},{"lang":"th","autonym":"ไทย","dir":"ltr"},{"lang":"ti","autonym":"ትግርኛ","dir":"ltr"},{"lang":"tig","autonym":"ትግሬ","dir":"ltr"},{"lang":"tk","autonym":"Türkmençe","dir":"ltr"},{"lang":"tl","autonym":"Tagalog", "dir":"ltr"},{"lang":"tly","autonym":"tolışi","dir":"ltr"},{"lang":"tn","autonym":"Setswana","dir":"ltr"},{"lang":"to","autonym":"lea faka-Tonga","dir":"ltr"},{"lang":"tpi","autonym":"Tok Pisin","dir":"ltr"},{"lang":"tr","autonym":"Türkçe","dir":"ltr"},{"lang":"trv","autonym":"Seediq","dir":"ltr"},{"lang":"ts","autonym":"Xitsonga","dir":"ltr"},{"lang":"tt","autonym":"татарча / tatarça","dir":"ltr"},{"lang":"tum","autonym":"chiTumbuka","dir":"ltr"},{"lang":"tw","autonym":"Twi","dir":"ltr"},{"lang":"ty","autonym":"reo tahiti","dir":"ltr"},{"lang":"tyv","autonym":"тыва дыл","dir":"ltr"},{"lang":"udm","autonym":"удмурт","dir":"ltr"},{"lang":"ur","autonym":"اردو","dir":"rtl"},{"lang":"uz","autonym":"oʻzbekcha / ўзбекча","dir":"ltr"},{"lang":"ve","autonym":"Tshivenda","dir":"ltr"},{"lang":"vec","autonym":"vèneto","dir":"ltr"},{"lang":"vep","autonym":"vepsän kel’","dir":"ltr"},{"lang":"vi","autonym":"Tiếng Việt","dir":"ltr"},{"lang":"vls","autonym" :"West-Vlams","dir":"ltr"},{"lang":"vo","autonym":"Volapük","dir":"ltr"},{"lang":"vro","autonym":"võro","dir":"ltr"},{"lang":"wa","autonym":"walon","dir":"ltr"},{"lang":"war","autonym":"Winaray","dir":"ltr"},{"lang":"wo","autonym":"Wolof","dir":"ltr"},{"lang":"wuu","autonym":"吴语","dir":"ltr"},{"lang":"xal","autonym":"хальмг","dir":"ltr"},{"lang":"xh","autonym":"isiXhosa","dir":"ltr"},{"lang":"xmf","autonym":"მარგალური","dir":"ltr"},{"lang":"yi","autonym":"ייִדיש","dir":"rtl"},{"lang":"yo","autonym":"Yorùbá","dir":"ltr"},{"lang":"yue","autonym":"粵語","dir":"ltr"},{"lang":"za","autonym":"Vahcuengh","dir":"ltr"},{"lang":"zgh","autonym":"ⵜⴰⵎⴰⵣⵉⵖⵜ ⵜⴰⵏⴰⵡⴰⵢⵜ","dir":"ltr"},{"lang":"zh","autonym":"中文","dir":"ltr"},{"lang":"zu","autonym":"isiZulu","dir":"ltr"}],"wgSectionTranslationTargetLanguages":["ace","ady","alt","am","ami","an","ang","ann","anp","ar","ary","arz","as","ast","av","avk","awa","ay","az","azb","ba", "ban","bar","bbc","bcl","bdr","be","bew","bg","bho","bi","bjn","blk","bm","bn","bo","bpy","br","bs","btm","bug","ca","cdo","ce","ceb","ch","chr","ckb","co","cr","crh","cs","cu","cy","da","dag","de","dga","din","diq","dsb","dtp","dv","dz","ee","el","eml","eo","es","et","eu","fa","fat","ff","fi","fj","fo","fon","fr","frp","frr","fur","fy","gag","gan","gcr","gl","glk","gn","gom","gor","gpe","gu","guc","gur","guw","gv","ha","hak","haw","he","hi","hif","hr","hsb","ht","hu","hy","hyw","ia","iba","ie","ig","igl","ilo","io","is","it","iu","ja","jam","jv","ka","kaa","kab","kbd","kbp","kcg","kg","kge","ki","kk","kl","km","kn","knc","ko","koi","krc","ks","ku","kus","kv","kw","ky","lad","lb","lez","lg","li","lij","lld","lmo","ln","lo","lt","ltg","lv","mad","mai","map-bms","mdf","mg","mhr","mi","min","mk","ml","mn","mni","mnw","mos","mr","mrj","ms","mt","mwl","my","myv","mzn","nah","nan","nap","nb","nds","nds-nl","ne","new","nia","nl","nn","nqo","nr","nso","ny","oc","om","or","os","pa","pag","pam", "pap","pcd","pcm","pdc","pl","pms","pnb","ps","pt","pwn","qu","rm","rn","ro","rsk","rue","rup","rw","sa","sah","sat","sc","scn","sco","sd","se","sg","sgs","sh","shi","shn","si","sk","skr","sl","sm","smn","sn","so","sq","sr","srn","ss","st","stq","su","sv","sw","szl","ta","tay","tcy","tdd","te","tet","tg","th","ti","tig","tk","tl","tly","tn","to","tpi","tr","trv","ts","tt","tum","tw","ty","tyv","udm","ur","uz","ve","vec","vep","vi","vls","vo","vro","wa","war","wo","wuu","xal","xh","xmf","yi","yo","yue","za","zgh","zh","zu"],"isLanguageSearcherCXEntrypointEnabled":true,"mintEntrypointLanguages":["ace","ast","azb","bcl","bjn","bh","crh","ff","fon","ig","is","ki","ks","lmo","min","sat","ss","tn","vec"],"wgWikibaseItemId":"Q5220864","wgCheckUserClientHintsHeadersJsApi":["brands","architecture","bitness","fullVersionList","mobile","model","platform","platformVersion"],"GEHomepageSuggestedEditsEnableTopics":true,"wgGETopicsMatchModeEnabled":false, "wgGEStructuredTaskRejectionReasonTextInputEnabled":false,"wgGELevelingUpEnabledForUser":false,"wgMinervaPermissions":{"watchable":true,"watch":false},"wgMinervaFeatures":{"beta":false,"donate":true,"mobileOptionsLink":true,"categories":false,"pageIssues":true,"talkAtTop":true,"historyInPageActions":false,"overflowSubmenu":false,"tabsOnSpecials":true,"personalMenu":false,"mainMenuExpanded":false,"echo":true,"nightMode":true},"wgMinervaDownloadNamespaces":[0]};RLSTATE={"ext.globalCssJs.user.styles":"ready","site.styles":"ready","user.styles":"ready","ext.globalCssJs.user":"ready","user":"ready","user.options":"loading","ext.cite.styles":"ready","skins.minerva.styles":"ready","skins.minerva.content.styles.images":"ready","mediawiki.hlist":"ready","skins.minerva.codex.styles":"ready","skins.minerva.icons":"ready","skins.minerva.amc.styles":"ready","ext.wikimediamessages.styles":"ready","mobile.init.styles":"ready","ext.relatedArticles.styles":"ready","wikibase.client.init":"ready", "ext.wikimediaBadges":"ready"};RLPAGEMODULES=["mediawiki.action.view.redirect","ext.cite.ux-enhancements","site","mediawiki.page.ready","skins.minerva.scripts","ext.centralNotice.geoIP","ext.centralNotice.startUp","ext.gadget.switcher","ext.urlShortener.toolbar","ext.centralauth.centralautologin","ext.popups","mobile.init","ext.echo.centralauth","ext.relatedArticles.readMore.bootstrap","ext.eventLogging","ext.wikimediaEvents","ext.navigationTiming","ext.cx.eventlogging.campaigns","ext.cx.entrypoints.mffrequentlanguages","ext.cx.entrypoints.languagesearcher.init","mw.externalguidance.init","ext.checkUser.clientHints","ext.growthExperiments.SuggestedEditSession"];</script> <script>(RLQ=window.RLQ||[]).push(function(){mw.loader.impl(function(){return["user.options@12s5i",function($,jQuery,require,module){mw.user.tokens.set({"patrolToken":"+\\","watchToken":"+\\","csrfToken":"+\\"}); }];});});</script> <link rel="stylesheet" href="/w/load.php?lang=en&modules=ext.cite.styles%7Cext.relatedArticles.styles%7Cext.wikimediaBadges%7Cext.wikimediamessages.styles%7Cmediawiki.hlist%7Cmobile.init.styles%7Cskins.minerva.amc.styles%7Cskins.minerva.codex.styles%7Cskins.minerva.content.styles.images%7Cskins.minerva.icons%2Cstyles%7Cwikibase.client.init&only=styles&skin=minerva"> <script async="" src="/w/load.php?lang=en&modules=startup&only=scripts&raw=1&skin=minerva"></script> <meta name="ResourceLoaderDynamicStyles" content=""> <link rel="stylesheet" href="/w/load.php?lang=en&modules=site.styles&only=styles&skin=minerva"> <meta name="generator" content="MediaWiki 1.44.0-wmf.16"> <meta name="referrer" content="origin"> <meta name="referrer" content="origin-when-cross-origin"> <meta name="robots" content="max-image-preview:standard"> <meta name="format-detection" content="telephone=no"> <meta name="theme-color" content="#eaecf0"> <meta property="og:image" content="https://upload.wikimedia.org/wikipedia/commons/thumb/0/06/Danny_Sullivan.jpg/1200px-Danny_Sullivan.jpg"> <meta property="og:image:width" content="1200"> <meta property="og:image:height" content="1500"> <meta property="og:image" content="https://upload.wikimedia.org/wikipedia/commons/thumb/0/06/Danny_Sullivan.jpg/800px-Danny_Sullivan.jpg"> <meta property="og:image:width" content="800"> <meta property="og:image:height" content="1000"> <meta property="og:image" content="https://upload.wikimedia.org/wikipedia/commons/thumb/0/06/Danny_Sullivan.jpg/640px-Danny_Sullivan.jpg"> <meta property="og:image:width" content="640"> <meta property="og:image:height" content="800"> <meta name="viewport" content="width=device-width, initial-scale=1.0, user-scalable=yes, minimum-scale=0.25, maximum-scale=5.0"> <meta property="og:title" content="Danny Sullivan (technologist) - Wikipedia"> <meta property="og:type" content="website"> <link rel="preconnect" href="//upload.wikimedia.org"> <link rel="manifest" href="/w/api.php?action=webapp-manifest"> <link rel="alternate" type="application/x-wiki" title="Edit this page" href="/w/index.php?title=Danny_Sullivan_(technologist)&action=edit"> <link rel="apple-touch-icon" href="/static/apple-touch/wikipedia.png"> <link rel="icon" href="/static/favicon/wikipedia.ico"> <link rel="search" type="application/opensearchdescription+xml" href="/w/rest.php/v1/search" title="Wikipedia (en)"> <link rel="EditURI" type="application/rsd+xml" href="//en.wikipedia.org/w/api.php?action=rsd"> <link rel="canonical" href="https://en.wikipedia.org/wiki/Danny_Sullivan_(technologist)#Search_Engine_Land"> <link rel="license" href="https://creativecommons.org/licenses/by-sa/4.0/deed.en"> <link rel="dns-prefetch" href="//meta.wikimedia.org" /> <link rel="dns-prefetch" href="login.wikimedia.org"> </head> <body class="mediawiki ltr sitedir-ltr mw-hide-empty-elt ns-0 ns-subject mw-editable page-Danny_Sullivan_technologist rootpage-Danny_Sullivan_technologist stable issues-group-B skin-minerva action-view skin--responsive mw-mf-amc-disabled mw-mf"><div id="mw-mf-viewport"> <div id="mw-mf-page-center"> <a class="mw-mf-page-center__mask" href="#"></a> <header class="header-container header-chrome"> <div class="minerva-header"> <nav class="navigation-drawer toggle-list view-border-box"> <input type="checkbox" id="main-menu-input" class="toggle-list__checkbox" role="button" aria-haspopup="true" aria-expanded="false" aria-labelledby="mw-mf-main-menu-button"> <label role="button" for="main-menu-input" id="mw-mf-main-menu-button" aria-hidden="true" data-event-name="ui.mainmenu" class="cdx-button cdx-button--size-large cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--icon-only cdx-button--weight-quiet toggle-list__toggle"> <span class="minerva-icon minerva-icon--menu"></span> <span></span> </label> <div id="mw-mf-page-left" class="menu view-border-box"> <ul id="p-navigation" class="toggle-list__list"> <li class="toggle-list-item "> <a class="toggle-list-item__anchor menu__item--home" href="/wiki/Main_Page" data-mw="interface"> <span class="minerva-icon minerva-icon--home"></span> <span class="toggle-list-item__label">Home</span> </a> </li> <li class="toggle-list-item "> <a class="toggle-list-item__anchor menu__item--random" href="/wiki/Special:Random" data-mw="interface"> <span class="minerva-icon minerva-icon--die"></span> <span class="toggle-list-item__label">Random</span> </a> </li> <li class="toggle-list-item skin-minerva-list-item-jsonly"> <a class="toggle-list-item__anchor menu__item--nearby" href="/wiki/Special:Nearby" data-event-name="menu.nearby" data-mw="interface"> <span class="minerva-icon minerva-icon--mapPin"></span> <span class="toggle-list-item__label">Nearby</span> </a> </li> </ul> <ul id="p-personal" class="toggle-list__list"> <li class="toggle-list-item "> <a class="toggle-list-item__anchor mw-list-item menu__item--login" href="/w/index.php?title=Special:UserLogin&returnto=Danny+Sullivan+%28technologist%29" data-event-name="menu.login" data-mw="interface"> <span class="minerva-icon minerva-icon--logIn"></span> <span class="toggle-list-item__label">Log in</span> </a> </li> </ul> <ul id="pt-preferences" class="toggle-list__list"> <li class="toggle-list-item skin-minerva-list-item-jsonly"> <a class="toggle-list-item__anchor menu__item--settings" href="/w/index.php?title=Special:MobileOptions&returnto=Danny+Sullivan+%28technologist%29" data-event-name="menu.settings" data-mw="interface"> <span class="minerva-icon minerva-icon--settings"></span> <span class="toggle-list-item__label">Settings</span> </a> </li> </ul> <ul id="p-donation" class="toggle-list__list"> <li class="toggle-list-item "> <a class="toggle-list-item__anchor menu__item--donate" href="https://donate.wikimedia.org/?wmf_source=donate&wmf_medium=sidebar&wmf_campaign=en.wikipedia.org&uselang=en&wmf_key=minerva" data-event-name="menu.donate" data-mw="interface"> <span class="minerva-icon minerva-icon--heart"></span> <span class="toggle-list-item__label">Donate</span> </a> </li> </ul> <ul class="hlist"> <li class="toggle-list-item "> <a class="toggle-list-item__anchor menu__item--about" href="/wiki/Wikipedia:About" data-mw="interface"> <span class="toggle-list-item__label">About Wikipedia</span> </a> </li> <li class="toggle-list-item "> <a class="toggle-list-item__anchor menu__item--disclaimers" href="/wiki/Wikipedia:General_disclaimer" data-mw="interface"> <span class="toggle-list-item__label">Disclaimers</span> </a> </li> </ul> </div> <label class="main-menu-mask" for="main-menu-input"></label> </nav> <div class="branding-box"> <a href="/wiki/Main_Page"> <span><img src="/static/images/mobile/copyright/wikipedia-wordmark-en.svg" alt="Wikipedia" width="120" height="18" style="width: 7.5em; height: 1.125em;"/> </span> </a> </div> <form action="/w/index.php" method="get" class="minerva-search-form"> <div class="search-box"> <input type="hidden" name="title" value="Special:Search"/> <input class="search skin-minerva-search-trigger" id="searchInput" type="search" name="search" placeholder="Search Wikipedia" aria-label="Search Wikipedia" autocapitalize="sentences" title="Search Wikipedia [f]" accesskey="f"> <span class="search-box-icon-overlay"><span class="minerva-icon minerva-icon--search"></span> </span> </div> <button id="searchIcon" class="cdx-button cdx-button--size-large cdx-button--icon-only cdx-button--weight-quiet skin-minerva-search-trigger"> <span class="minerva-icon minerva-icon--search"></span> <span>Search</span> </button> </form> <nav class="minerva-user-navigation" aria-label="User navigation"> </nav> </div> </header> <main id="content" class="mw-body"> <div class="banner-container"> <div id="siteNotice"></div> </div> <div class="pre-content heading-holder"> <div class="page-heading"> <h1 id="firstHeading" class="firstHeading mw-first-heading"><span class="mw-page-title-main">Danny Sullivan (technologist)</span></h1> <div class="tagline"></div> </div> <ul id="p-associated-pages" class="minerva__tab-container"> <li class="minerva__tab selected mw-list-item"> <a class="minerva__tab-text" href="/wiki/Danny_Sullivan_(technologist)" rel="" data-event-name="tabs.main">Article</a> </li> <li class="minerva__tab mw-list-item"> <a class="minerva__tab-text" href="/wiki/Talk:Danny_Sullivan_(technologist)" rel="discussion" data-event-name="tabs.talk">Talk</a> </li> </ul> <nav class="page-actions-menu"> <ul id="p-views" class="page-actions-menu__list"> <li id="language-selector" class="page-actions-menu__list-item"> <a role="button" href="" data-mw="interface" data-event-name="menu.languages" title="Language" class="cdx-button cdx-button--size-large cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--icon-only cdx-button--weight-quiet language-selector disabled"> <span class="minerva-icon minerva-icon--language"></span> <span>Language</span> </a> </li> <li id="page-actions-watch" class="page-actions-menu__list-item"> <a role="button" id="ca-watch" href="/w/index.php?title=Special:UserLogin&returnto=Danny+Sullivan+%28technologist%29" data-event-name="menu.watch" class="cdx-button cdx-button--size-large cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--icon-only cdx-button--weight-quiet menu__item--page-actions-watch"> <span class="minerva-icon minerva-icon--star"></span> <span>Watch</span> </a> </li> <li id="page-actions-edit" class="page-actions-menu__list-item"> <a role="button" id="ca-edit" href="/w/index.php?title=Danny_Sullivan_(technologist)&action=edit" data-event-name="menu.edit" data-mw="interface" class="cdx-button cdx-button--size-large cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--icon-only cdx-button--weight-quiet edit-page menu__item--page-actions-edit"> <span class="minerva-icon minerva-icon--edit"></span> <span>Edit</span> </a> </li> </ul> </nav>  <div id="mw-content-subtitle"><span class="mw-redirectedfrom">(Redirected from <a href="/w/index.php?title=Search_Engine_Land&redirect=no" class="mw-redirect" title="Search Engine Land">Search Engine Land</a>)</span></div> </div> <div id="bodyContent" class="content"> <div id="mw-content-text" class="mw-body-content"><script>function mfTempOpenSection(id){var block=document.getElementById("mf-section-"+id);block.className+=" open-block";block.previousSibling.className+=" open-block";}</script><div class="mw-content-ltr mw-parser-output" lang="en" dir="ltr"><section class="mf-section-0" id="mf-section-0"> <p class="mw-empty-elt"> </p> <style data-mw-deduplicate="TemplateStyles:r1257001546">.mw-parser-output .infobox-subbox{padding:0;border:none;margin:-3px;width:auto;min-width:100%;font-size:100%;clear:none;float:none;background-color:transparent}.mw-parser-output .infobox-3cols-child{margin:auto}.mw-parser-output .infobox .navbar{font-size:100%}@media screen{html.skin-theme-clientpref-night .mw-parser-output .infobox-full-data:not(.notheme)>div:not(.notheme)[style]{background:#1f1f23!important;color:#f8f9fa}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .infobox-full-data:not(.notheme) div:not(.notheme){background:#1f1f23!important;color:#f8f9fa}}@media(min-width:640px){body.skin--responsive .mw-parser-output .infobox-table{display:table!important}body.skin--responsive .mw-parser-output .infobox-table>caption{display:table-caption!important}body.skin--responsive .mw-parser-output .infobox-table>tbody{display:table-row-group}body.skin--responsive .mw-parser-output .infobox-table tr{display:table-row!important}body.skin--responsive .mw-parser-output .infobox-table th,body.skin--responsive .mw-parser-output .infobox-table td{padding-left:inherit;padding-right:inherit}}</style><p><b>Danny Sullivan</b> is an American technologist, journalist,<sup id="cite_ref-1" class="reference"><a href="#cite_note-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> and entrepreneur. He is the founder of <a href="/wiki/Search_Engine_Watch" title="Search Engine Watch">Search Engine Watch</a> in 1997, one of the earliest online publications about <a href="/wiki/Search_engine_marketing" title="Search engine marketing">search engine marketing</a>. He also launched <i>Search Engine Strategies</i>, one of the earliest search marketing trade shows. After selling both companies in 2006, he co-founded <i>Search Engine Land</i>, another search marketing publication. In 2017, he joined <a href="/wiki/Google" title="Google">Google</a> as an adviser at the search division of the company. </p><table class="infobox biography vcard"><tbody><tr><th colspan="2" class="infobox-above" style="font-size:125%;"><div class="fn">Danny Sullivan</div></th></tr><tr><td colspan="2" class="infobox-image"><span typeof="mw:File"><a href="/wiki/File:Danny_Sullivan.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/0/06/Danny_Sullivan.jpg/250px-Danny_Sullivan.jpg" decoding="async" width="250" height="313" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/0/06/Danny_Sullivan.jpg/375px-Danny_Sullivan.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/0/06/Danny_Sullivan.jpg/500px-Danny_Sullivan.jpg 2x" data-file-width="2400" data-file-height="3000"></a></span><div class="infobox-caption">Danny Sullivan in 2005</div></td></tr><tr><th scope="row" class="infobox-label">Born</th><td class="infobox-data"><span style="display:none"> (<span class="bday">1965-09-26</span>) </span>26 September 1965<span class="noprint ForceAgeToShow"> (age 59)</span><br><div style="display:inline" class="birthplace"><a href="/wiki/Newport_Beach,_California" title="Newport Beach, California">Newport Beach</a>, <a href="/wiki/California" title="California">California</a>, <a href="/wiki/United_States" title="United States">U.S.</a></div></td></tr><tr><th scope="row" class="infobox-label">Alma mater</th><td class="infobox-data"><a href="/wiki/University_of_California,_Irvine" title="University of California, Irvine">University of California, Irvine</a></td></tr><tr><th scope="row" class="infobox-label">Occupation(s)</th><td class="infobox-data role">Technologist, Journalist</td></tr><tr><th scope="row" class="infobox-label">Known for</th><td class="infobox-data">Founder of Search Engine Land and Maximized Online</td></tr><tr><th scope="row" class="infobox-label">Spouse</th><td class="infobox-data">Lorna Harris (m. ?)</td></tr><tr><th scope="row" class="infobox-label">Children</th><td class="infobox-data">2</td></tr></tbody></table> <p>He has been credited with popularizing the term "search engine marketing" and has been described as the father of the search engine marketing industry.<sup id="cite_ref-:0_2-0" class="reference"><a href="#cite_note-:0-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> </p> <div id="toc" class="toc" role="navigation" aria-labelledby="mw-toc-heading"><input type="checkbox" role="button" id="toctogglecheckbox" class="toctogglecheckbox" style="display:none"><div class="toctitle" lang="en" dir="ltr"><h2 id="mw-toc-heading">Contents</h2><span class="toctogglespan"><label class="toctogglelabel" for="toctogglecheckbox"></label></span></div> <ul> <li class="toclevel-1 tocsection-1"><a href="#Biography"><span class="tocnumber">1</span> <span class="toctext">Biography</span></a></li> <li class="toclevel-1 tocsection-2"><a href="#Affiliated_websites"><span class="tocnumber">2</span> <span class="toctext">Affiliated websites</span></a> <ul> <li class="toclevel-2 tocsection-3"><a href="#Search_Engine_Watch"><span class="tocnumber">2.1</span> <span class="toctext"><i>Search Engine Watch</i></span></a></li> <li class="toclevel-2 tocsection-4"><a href="#Search_Engine_Land"><span class="tocnumber">2.2</span> <span class="toctext"><i>Search Engine Land</i></span></a></li> </ul> </li> <li class="toclevel-1 tocsection-5"><a href="#References"><span class="tocnumber">3</span> <span class="toctext">References</span></a></li> <li class="toclevel-1 tocsection-6"><a href="#External_links"><span class="tocnumber">4</span> <span class="toctext">External links</span></a></li> </ul> </div> </section><div class="mw-heading mw-heading2 section-heading" onclick="mfTempOpenSection(1)"><span class="indicator mf-icon mf-icon-expand mf-icon--small"></span><h2 id="Biography">Biography</h2><span class="mw-editsection"> <a role="button" href="/w/index.php?title=Danny_Sullivan_(technologist)&action=edit&section=1" title="Edit section: Biography" class="cdx-button cdx-button--size-large cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--icon-only cdx-button--weight-quiet "> <span class="minerva-icon minerva-icon--edit"></span> <span>edit</span> </a> </span> </div><section class="mf-section-1 collapsible-block" id="mf-section-1"> <p>Sullivan was born in 1965 and raised in California. He graduated from the <a href="/wiki/University_of_California,_Irvine" title="University of California, Irvine">University of California, Irvine</a>, and was a reporter for the <i><a href="/wiki/Los_Angeles_Times" title="Los Angeles Times">Los Angeles Times</a></i> and the <i><a href="/wiki/Orange_County_Register" class="mw-redirect" title="Orange County Register">Orange County Register</a></i>.<sup id="cite_ref-usatoday_3-0" class="reference"><a href="#cite_note-usatoday-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-4" class="reference"><a href="#cite_note-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> He helped found Maximized Online with programmer <a href="/wiki/Ken_Spreitzer" class="mw-redirect" title="Ken Spreitzer">Ken Spreitzer</a>. Later he married Lorna Harris, and lived for several years in <a href="/wiki/Chitterne" title="Chitterne">Chitterne</a>, a small village in England. They have two sons.<sup id="cite_ref-usatoday_3-1" class="reference"><a href="#cite_note-usatoday-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> The family moved to <a href="/wiki/Newport_Beach,_California" title="Newport Beach, California">Newport Beach, California</a>. Sullivan popularized the term <a href="/wiki/Search_Engine_Marketing" class="mw-redirect" title="Search Engine Marketing">Search Engine Marketing</a> in an article on Search Engine Watch<sup id="cite_ref-5" class="reference"><a href="#cite_note-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> although he does not take credit for coining the term.<sup id="cite_ref-6" class="reference"><a href="#cite_note-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup> </p><p>Sullivan was the chief content officer at <a rel="nofollow" class="external text" href="https://thirddoormedia.com/">Third Door Media</a>, and co-founded <i>Search Engine Land</i>, an industry publication that covers news and information about <a href="/wiki/Search_engine" title="Search engine">search engines</a>, search marketing, <a href="/wiki/Search_engine_optimization" title="Search engine optimization">SEO</a> and <a href="/wiki/Search_engine_marketing" title="Search engine marketing">SEM</a> topics. Third Door Media also produces <i>Marketing Land</i>, a sister website that covers broader <a href="/wiki/Digital_marketing" title="Digital marketing">digital marketing</a> topics including <a href="/wiki/Social_media_marketing" title="Social media marketing">social media</a>, <a href="/wiki/Display_advertising" class="mw-redirect" title="Display advertising">display advertising</a>, <a href="/wiki/Email_marketing" title="Email marketing">email marketing</a>, <a href="/wiki/Web_analytics" title="Web analytics">analytics</a>, mobile, and marketing technology. <i>Search Engine Land</i> and <i>Marketing Land</i> are owned by Third Door Media, of which Danny Sullivan was partner and chief content officer. He retired from his position as chief content officer at Third Door Media in June 2017.<sup id="cite_ref-:0_2-1" class="reference"><a href="#cite_note-:0-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> </p><p>In October 2017, Sullivan announced that he would be joining <a href="/wiki/Google" title="Google">Google</a> as an adviser at its search division. He is Google's public Search Liaison, who helps people better understand search and helps Google better hear public feedback.<sup id="cite_ref-7" class="reference"><a href="#cite_note-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> </p> </section><div class="mw-heading mw-heading2 section-heading" onclick="mfTempOpenSection(2)"><span class="indicator mf-icon mf-icon-expand mf-icon--small"></span><h2 id="Affiliated_websites">Affiliated websites</h2><span class="mw-editsection"> <a role="button" href="/w/index.php?title=Danny_Sullivan_(technologist)&action=edit&section=2" title="Edit section: Affiliated websites" class="cdx-button cdx-button--size-large cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--icon-only cdx-button--weight-quiet "> <span class="minerva-icon minerva-icon--edit"></span> <span>edit</span> </a> </span> </div><section class="mf-section-2 collapsible-block" id="mf-section-2"> <div class="mw-heading mw-heading3"><h3 id="Search_Engine_Watch"><i>Search Engine Watch</i></h3><span class="mw-editsection"> <a role="button" href="/w/index.php?title=Danny_Sullivan_(technologist)&action=edit&section=3" title="Edit section: Search Engine Watch" class="cdx-button cdx-button--size-large cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--icon-only cdx-button--weight-quiet "> <span class="minerva-icon minerva-icon--edit"></span> <span>edit</span> </a> </span> </div> <p>Sullivan started <i>Search Engine Watch</i> in June 1997 after he posted research about search engines, called <i>A Webmaster's Guide To Search Engines</i>, in April 1996. <i>Search Engine Watch</i> was a website with tips on how to get good <a href="/wiki/Search_engine" title="Search engine">search engine</a> results. Shortly after beginning in November that year, he sold it for an undisclosed amount to MecklerMedia (now <a href="/wiki/Jupitermedia" class="mw-redirect" title="Jupitermedia">Jupitermedia</a>). He stayed on to maintain the site, and be the editor-in-chief. In 2006, it was sold to <a href="/wiki/Incisive_Media" title="Incisive Media">Incisive Media</a> for $43 million. <i>Search Engine Watch</i> was considered by <a href="/wiki/Matt_Cutts" title="Matt Cutts">Matt Cutts</a> of <a href="/wiki/Google" title="Google">Google</a> as "must reading", and Tim Mayer of <a href="/wiki/Yahoo!" class="mw-redirect" title="Yahoo!">Yahoo!</a> as the "most authoritative source on search".<sup id="cite_ref-usatoday_3-2" class="reference"><a href="#cite_note-usatoday-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> </p><p>He also staged the <i>Search Engine Strategies</i> conference six times each year, attracting 1,500 to 6,000 attendees each time.<sup id="cite_ref-usatoday_3-3" class="reference"><a href="#cite_note-usatoday-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> On 29 August 2006, Sullivan announced he would be leaving <i>Search Engine Watch</i> on 30 November 2006. He later came to an agreement with Jupitermedia to continue participating in SES through 2007.<sup id="cite_ref-8" class="reference"><a href="#cite_note-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-9" class="reference"><a href="#cite_note-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Search_Engine_Land"><i>Search Engine Land</i></h3><span class="mw-editsection"> <a role="button" href="/w/index.php?title=Danny_Sullivan_(technologist)&action=edit&section=4" title="Edit section: Search Engine Land" class="cdx-button cdx-button--size-large cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--icon-only cdx-button--weight-quiet "> <span class="minerva-icon minerva-icon--edit"></span> <span>edit</span> </a> </span> </div> <p><i>Search Engine Land</i> is a <a href="/wiki/News" title="News">news</a> website that covers <a href="/wiki/Search_engine_marketing" title="Search engine marketing">search engine marketing</a> and <a href="/wiki/Search_engine_optimization" title="Search engine optimization">search engine optimization</a>. One of the well-known blogs which shares information about <a href="/wiki/Keyword_research" title="Keyword research">keyword research</a>, trends in search marketing (<a href="/wiki/Search_engine_marketing" title="Search engine marketing">SEM</a>), paid search advertising (<a href="/wiki/Pay_per_click" class="mw-redirect" title="Pay per click">PPC</a>) and search engine optimization (<a href="/wiki/SEO" class="mw-redirect" title="SEO">SEO</a>) as well as analysis, advice, tips, tactics and how-to guides for search marketing.<sup id="cite_ref-Content_Inspire_10-0" class="reference"><a href="#cite_note-Content_Inspire-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup> It was founded in 2006 by Sullivan after he left <i>Search Engine Watch</i>. <i>Search Engine Land</i> stories have been cited numerous times by other media outlets.<sup id="cite_ref-11" class="reference"><a href="#cite_note-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-12" class="reference"><a href="#cite_note-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-13" class="reference"><a href="#cite_note-13"><span class="cite-bracket">[</span>13<span class="cite-bracket">]</span></a></sup> </p><p><i>Search Engine Land</i> was acquired by <a href="/wiki/Semrush" title="Semrush">Semrush</a> in October, 2024.<sup id="cite_ref-14" class="reference"><a href="#cite_note-14"><span class="cite-bracket">[</span>14<span class="cite-bracket">]</span></a></sup> </p> </section><div class="mw-heading mw-heading2 section-heading" onclick="mfTempOpenSection(3)"><span class="indicator mf-icon mf-icon-expand mf-icon--small"></span><h2 id="References">References</h2><span class="mw-editsection"> <a role="button" href="/w/index.php?title=Danny_Sullivan_(technologist)&action=edit&section=5" title="Edit section: References" class="cdx-button cdx-button--size-large cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--icon-only cdx-button--weight-quiet "> <span class="minerva-icon minerva-icon--edit"></span> <span>edit</span> </a> </span> </div><section class="mf-section-3 collapsible-block" id="mf-section-3"> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist reflist-columns references-column-width" style="column-width: 35em;"> <ol class="references"> <li id="cite_note-1"><span class="mw-cite-backlink"><b><a href="#cite_ref-1">^</a></b></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://smallbiztrends.com/2016/09/search-engine-land-danny-sullivan-interview.html">"The Master of Google's Search Algorithm Sits Down for a Q&A"</a>. <i>smallbiztrends.com</i>. 8 September 2016<span class="reference-accessdate">. Retrieved <span class="nowrap">5 September</span> 2017</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=smallbiztrends.com&rft.atitle=The+Master+of+Google%27s+Search+Algorithm+Sits+Down+for+a+Q%26A&rft.date=2016-09-08&rft_id=https%3A%2F%2Fsmallbiztrends.com%2F2016%2F09%2Fsearch-engine-land-danny-sullivan-interview.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3ADanny+Sullivan+%28technologist%29" class="Z3988"></span></span> </li> <li id="cite_note-:0-2"><span class="mw-cite-backlink">^ <a href="#cite_ref-:0_2-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-:0_2-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFD'Onfro2018" class="citation news cs1">D'Onfro, Jillian (23 June 2018). <a rel="nofollow" class="external text" href="https://www.cnbc.com/2018/06/22/danny-sullivan-on-being-google-new-search-liaison.html">"Meet the man whose job it is to reassure people that Google search isn't evil"</a>. <i>CNBC</i><span class="reference-accessdate">. Retrieved <span class="nowrap">12 September</span> 2021</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=CNBC&rft.atitle=Meet+the+man+whose+job+it+is+to+reassure+people+that+Google+search+isn%27t+evil&rft.date=2018-06-23&rft.aulast=D%27Onfro&rft.aufirst=Jillian&rft_id=https%3A%2F%2Fwww.cnbc.com%2F2018%2F06%2F22%2Fdanny-sullivan-on-being-google-new-search-liaison.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3ADanny+Sullivan+%28technologist%29" class="Z3988"></span></span> </li> <li id="cite_note-usatoday-3"><span class="mw-cite-backlink">^ <a href="#cite_ref-usatoday_3-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-usatoday_3-1"><sup><i><b>b</b></i></sup></a> <a href="#cite_ref-usatoday_3-2"><sup><i><b>c</b></i></sup></a> <a href="#cite_ref-usatoday_3-3"><sup><i><b>d</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFGraham2006" class="citation web cs1">Graham, Jefferson (1 August 2006). <a rel="nofollow" class="external text" href="https://usatoday30.usatoday.com/tech/news/2006-08-01-sullivan-search_x.htm">"Got a search engine question? Ask Mr. Sullivan"</a>. <i>USA TODAY</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20220422122332/https://usatoday30.usatoday.com/tech/news/2006-08-01-sullivan-search_x.htm">Archived</a> from the original on 22 April 2022<span class="reference-accessdate">. Retrieved <span class="nowrap">22 April</span> 2022</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=USA+TODAY&rft.atitle=Got+a+search+engine+question%3F+Ask+Mr.+Sullivan&rft.date=2006-08-01&rft.aulast=Graham&rft.aufirst=Jefferson&rft_id=https%3A%2F%2Fusatoday30.usatoday.com%2Ftech%2Fnews%2F2006-08-01-sullivan-search_x.htm&rfr_id=info%3Asid%2Fen.wikipedia.org%3ADanny+Sullivan+%28technologist%29" class="Z3988"></span></span> </li> <li id="cite_note-4"><span class="mw-cite-backlink"><b><a href="#cite_ref-4">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFStone2000" class="citation news cs1">Stone, Elizabeth (23 March 2000). <a rel="nofollow" class="external text" href="https://archive.nytimes.com/www.nytimes.com/library/tech/00/03/circuits/articles/23sull.html">"Helping Webmasters Land in Search Engines' Nets"</a>. <i>The New York Times Web Archive</i><span class="reference-accessdate">. Retrieved <span class="nowrap">22 April</span> 2022</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+New+York+Times+Web+Archive&rft.atitle=Helping+Webmasters+Land+in+Search+Engines%27+Nets&rft.date=2000-03-23&rft.aulast=Stone&rft.aufirst=Elizabeth&rft_id=https%3A%2F%2Farchive.nytimes.com%2Fwww.nytimes.com%2Flibrary%2Ftech%2F00%2F03%2Fcircuits%2Farticles%2F23sull.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3ADanny+Sullivan+%28technologist%29" class="Z3988"></span></span> </li> <li id="cite_note-5"><span class="mw-cite-backlink"><b><a href="#cite_ref-5">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFSullivan2001" class="citation web cs1">Sullivan, Danny (3 December 2001). <a rel="nofollow" class="external text" href="https://web.archive.org/web/20080919044058/http://searchenginewatch.com/showPage.html?page=2164421">"Search Engine Marketing: You Like It, You Really Like It"</a>. <i>Search Engine Watch</i>. Archived from <a rel="nofollow" class="external text" href="http://searchenginewatch.com/showPage.html?page=2164421">the original</a> on 19 September 2008<span class="reference-accessdate">. Retrieved <span class="nowrap">19 December</span> 2016</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Search+Engine+Watch&rft.atitle=Search+Engine+Marketing%3A+You+Like+It%2C+You+Really+Like+It&rft.date=2001-12-03&rft.aulast=Sullivan&rft.aufirst=Danny&rft_id=http%3A%2F%2Fsearchenginewatch.com%2FshowPage.html%3Fpage%3D2164421&rfr_id=info%3Asid%2Fen.wikipedia.org%3ADanny+Sullivan+%28technologist%29" class="Z3988"></span></span> </li> <li id="cite_note-6"><span class="mw-cite-backlink"><b><a href="#cite_ref-6">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="12" class="citation web cs1">Sullivan, Danny (4 March 2010). <a rel="nofollow" class="external text" href="http://searchengineland.com/does-sem-seo-cpc-still-add-up-37297">"Does SEM = SEO + CPC Still Add Up?"</a>. <i>Search Engine Land</i><span class="reference-accessdate">. Retrieved <span class="nowrap">19 December</span> 2016</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Search+Engine+Land&rft.atitle=Does+SEM+%3D+SEO+%2B+CPC+Still+Add+Up%3F&rft.date=2010-03-04&rft.aulast=Sullivan&rft.aufirst=Danny&rft_id=http%3A%2F%2Fsearchengineland.com%2Fdoes-sem-seo-cpc-still-add-up-37297&rfr_id=info%3Asid%2Fen.wikipedia.org%3ADanny+Sullivan+%28technologist%29" class="Z3988"></span></span> </li> <li id="cite_note-7"><span class="mw-cite-backlink"><b><a href="#cite_ref-7">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFRobbins2017" class="citation news cs1">Robbins, Michelle (6 October 2017). <a rel="nofollow" class="external text" href="https://searchengineland.com/danny-sullivan-joins-google-283977">"Danny Sullivan joins Google, leaves advisor role at Third Door Media"</a>. <i>Search Engine Land</i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Search+Engine+Land&rft.atitle=Danny+Sullivan+joins+Google%2C+leaves+advisor+role+at+Third+Door+Media&rft.date=2017-10-06&rft.aulast=Robbins&rft.aufirst=Michelle&rft_id=https%3A%2F%2Fsearchengineland.com%2Fdanny-sullivan-joins-google-283977&rfr_id=info%3Asid%2Fen.wikipedia.org%3ADanny+Sullivan+%28technologist%29" class="Z3988"></span></span> </li> <li id="cite_note-8"><span class="mw-cite-backlink"><b><a href="#cite_ref-8">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external text" href="http://daggle.com/060829-112950.html">Leaving Search Engine Watch</a> <a rel="nofollow" class="external text" href="http://arquivo.pt/wayback/20120123131045/http://daggle.com/060829-112950.html">Archived</a> 23 January 2012 at the Portuguese Web Archive, Daggle</span> </li> <li id="cite_note-9"><span class="mw-cite-backlink"><b><a href="#cite_ref-9">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external text" href="http://daggle.com/061023-150510.html">Daggle</a> <a rel="nofollow" class="external text" href="https://archive.today/20120708070908/http://daggle.com/061023-150510.html">Archived</a> 8 July 2012 at <a href="/wiki/Archive.today" title="Archive.today">archive.today</a>, 23 October 2006, Danny Sullivan</span> </li> <li id="cite_note-Content_Inspire-10"><span class="mw-cite-backlink"><b><a href="#cite_ref-Content_Inspire_10-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFWilson_Oliver" class="citation web cs1">Wilson Oliver. <a rel="nofollow" class="external text" href="http://contentinspire.com/25-blogs-to-take-your-marketing-skills-to-next-level/">"25 Blogs to Take Your Marketing Skills to Next Level"</a>. <i>Content Inspire</i><span class="reference-accessdate">. Retrieved <span class="nowrap">8 August</span> 2016</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Content+Inspire&rft.atitle=25+Blogs+to+Take+Your+Marketing+Skills+to+Next+Level&rft.au=Wilson+Oliver&rft_id=http%3A%2F%2Fcontentinspire.com%2F25-blogs-to-take-your-marketing-skills-to-next-level%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ADanny+Sullivan+%28technologist%29" class="Z3988"></span></span> </li> <li id="cite_note-11"><span class="mw-cite-backlink"><b><a href="#cite_ref-11">^</a></b></span> <span class="reference-text"> <a rel="nofollow" class="external text" href="https://www.cnet.com/news/google-offers-free-voice-activated-local-search/">Google offers free voice-activated local search</a>, CNET News.com, 6 April 2007</span> </li> <li id="cite_note-12"><span class="mw-cite-backlink"><b><a href="#cite_ref-12">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external text" href="http://www.marketingvox.com/archives/2007/02/06/after-long-delays-yahoo-launches-panama-ranking-system/">After Long Delays, Yahoo Launches Panama Ranking System</a> <a rel="nofollow" class="external text" href="https://web.archive.org/web/20070518071251/http://www.marketingvox.com/archives/2007/02/06/after-long-delays-yahoo-launches-panama-ranking-system/">Archived</a> 18 May 2007 at the <a href="/wiki/Wayback_Machine" title="Wayback Machine">Wayback Machine</a>, MarketingVOX, 6 February 2007</span> </li> <li id="cite_note-13"><span class="mw-cite-backlink"><b><a href="#cite_ref-13">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external text" href="http://today.reuters.co.uk/news/articlenews.aspx?type=internetNews&storyID=2007-04-07T201241Z_01_N07281154_RTRIDST_0_OUKIN-UK-GOOGLE-AFP.XML">AFP and Google News settle lawsuit</a> <a rel="nofollow" class="external text" href="https://web.archive.org/web/20070108113504/http://today.reuters.co.uk/news/articlenews.aspx?type=internetNews">Archived</a> 8 January 2007 at the <a href="/wiki/Wayback_Machine" title="Wayback Machine">Wayback Machine</a>, Reuters UK, 7 April 2007</span> </li> <li id="cite_note-14"><span class="mw-cite-backlink"><b><a href="#cite_ref-14">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFSchwartz" class="citation web cs1">Schwartz, Barry. <a rel="nofollow" class="external text" href="https://www.seroundtable.com/semrush-acquires-third-door-media-38255.html">"Semrush Acquired Search Engine Land, SMX & Third Door Media (Industry Reaction)"</a>. <i>Search Engine Roundtable</i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Search+Engine+Roundtable&rft.atitle=Semrush+Acquired+Search+Engine+Land%2C+SMX+%26+Third+Door+Media+%28Industry+Reaction%29&rft.aulast=Schwartz&rft.aufirst=Barry&rft_id=https%3A%2F%2Fwww.seroundtable.com%2Fsemrush-acquires-third-door-media-38255.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3ADanny+Sullivan+%28technologist%29" class="Z3988"></span></span> </li> </ol></div> </section><div class="mw-heading mw-heading2 section-heading" onclick="mfTempOpenSection(4)"><span class="indicator mf-icon mf-icon-expand mf-icon--small"></span><h2 id="External_links">External links</h2><span class="mw-editsection"> <a role="button" href="/w/index.php?title=Danny_Sullivan_(technologist)&action=edit&section=6" title="Edit section: External links" class="cdx-button cdx-button--size-large cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--icon-only cdx-button--weight-quiet "> <span class="minerva-icon minerva-icon--edit"></span> <span>edit</span> </a> </span> </div><section class="mf-section-4 collapsible-block" id="mf-section-4"> <ul><li><a rel="nofollow" class="external text" href="https://searchengineland.com">Search Engine Land</a></li> <li><a rel="nofollow" class="external text" href="https://x.com/dannysullivan">Danny Sullivan</a> on <a href="/wiki/Twitter" title="Twitter">Twitter</a></li> <li><a rel="nofollow" class="external text" href="https://www.socialhunt.net/blog/interview-with-danny-sullivan/">Danny Sullivan's Interview</a></li> <li><a rel="nofollow" class="external text" href="https://thirddoormedia.com">Third Door Media</a></li></ul>    </section></div> <noscript><img src="https://login.wikimedia.org/wiki/Special:CentralAutoLogin/start?useformat=mobile&type=1x1&usesul3=0" alt="" width="1" height="1" style="border: none; position: absolute;"></noscript> <div class="printfooter" data-nosnippet="">Retrieved from "<a dir="ltr" href="https://en.wikipedia.org/w/index.php?title=Danny_Sullivan_(technologist)&oldid=1268075891#Search_Engine_Land">https://en.wikipedia.org/w/index.php?title=Danny_Sullivan_(technologist)&oldid=1268075891#Search_Engine_Land</a>"</div></div> </div> <div class="post-content" id="page-secondary-actions"> </div> </main> <footer class="mw-footer minerva-footer" role="contentinfo"> <a class="last-modified-bar" href="/w/index.php?title=Danny_Sullivan_(technologist)&action=history"> <div class="post-content last-modified-bar__content"> <span class="minerva-icon minerva-icon-size-medium minerva-icon--modified-history"></span> <span class="last-modified-bar__text modified-enhancement" data-user-name="Dflovett" data-user-gender="unknown" data-timestamp="1736301264"> <span>Last edited on 8 January 2025, at 01:54</span> </span> <span class="minerva-icon minerva-icon-size-small minerva-icon--expand"></span> </div> </a> <div class="post-content footer-content"> <div id='mw-data-after-content'> <div class="read-more-container"></div> </div> <div id="p-lang"> <h4>Languages</h4> <section> <ul id="p-variants" class="minerva-languages"></ul> <ul class="minerva-languages"></ul> <p>This page is not available in other languages.</p> </section> </div> <div class="minerva-footer-logo"><img src="/static/images/mobile/copyright/wikipedia-wordmark-en.svg" alt="Wikipedia" width="120" height="18" style="width: 7.5em; height: 1.125em;"/> </div> <ul id="footer-info" class="footer-info hlist hlist-separated"> <li id="footer-info-lastmod"> This page was last edited on 8 January 2025, at 01:54<span class="anonymous-show"> (UTC)</span>.</li> <li id="footer-info-copyright">Content is available under <a class="external" rel="nofollow" href="https://creativecommons.org/licenses/by-sa/4.0/deed.en">CC BY-SA 4.0</a> unless otherwise noted.</li> </ul> <ul id="footer-places" class="footer-places hlist hlist-separated"> <li id="footer-places-privacy"><a href="https://foundation.wikimedia.org/wiki/Special:MyLanguage/Policy:Privacy_policy">Privacy policy</a></li> <li id="footer-places-about"><a href="/wiki/Wikipedia:About">About Wikipedia</a></li> <li id="footer-places-disclaimers"><a href="/wiki/Wikipedia:General_disclaimer">Disclaimers</a></li> <li id="footer-places-contact"><a href="//en.wikipedia.org/wiki/Wikipedia:Contact_us">Contact Wikipedia</a></li> <li id="footer-places-wm-codeofconduct"><a href="https://foundation.wikimedia.org/wiki/Special:MyLanguage/Policy:Universal_Code_of_Conduct">Code of Conduct</a></li> <li id="footer-places-developers"><a href="https://developer.wikimedia.org">Developers</a></li> <li id="footer-places-statslink"><a href="https://stats.wikimedia.org/#/en.wikipedia.org">Statistics</a></li> <li id="footer-places-cookiestatement"><a href="https://foundation.wikimedia.org/wiki/Special:MyLanguage/Policy:Cookie_statement">Cookie statement</a></li> <li id="footer-places-terms-use"><a href="https://foundation.m.wikimedia.org/wiki/Special:MyLanguage/Policy:Terms_of_Use">Terms of Use</a></li> <li id="footer-places-desktop-toggle"><a id="mw-mf-display-toggle" href="//en.wikipedia.org/w/index.php?title=Danny_Sullivan_(technologist)&mobileaction=toggle_view_desktop" data-event-name="switch_to_desktop">Desktop</a></li> </ul> </div> </footer> </div> </div> <div class="mw-notification-area" data-mw="interface"></div>  <script>(RLQ=window.RLQ||[]).push(function(){mw.config.set({"wgHostname":"mw-web.codfw.main-6b9576b97f-8fssb","wgBackendResponseTime":152,"wgPageParseReport":{"limitreport":{"cputime":"0.342","walltime":"0.533","ppvisitednodes":{"value":2339,"limit":1000000},"postexpandincludesize":{"value":24668,"limit":2097152},"templateargumentsize":{"value":2085,"limit":2097152},"expansiondepth":{"value":13,"limit":100},"expensivefunctioncount":{"value":2,"limit":500},"unstrip-depth":{"value":1,"limit":20},"unstrip-size":{"value":37383,"limit":5000000},"entityaccesscount":{"value":1,"limit":400},"timingprofile":["100.00% 400.075 1 -total"," 41.02% 164.122 1 Template:Infobox_person"," 34.04% 136.200 1 Template:Reflist"," 23.66% 94.675 6 Template:Cite_web"," 16.46% 65.842 1 Template:Short_description"," 15.66% 62.640 4 Template:Br_separated_entries"," 10.23% 40.938 2 Template:Pagetype"," 8.69% 34.782 1 Template:Birth_date_and_age"," 7.48% 29.938 19 Template:Main_other"," 4.61% 18.449 20 Template:Pluralize_from_text"]},"scribunto":{"limitreport-timeusage":{"value":"0.191","limit":"10.000"},"limitreport-memusage":{"value":6378354,"limit":52428800}},"cachereport":{"origin":"mw-web.codfw.main-84b999ff94-wgjrd","timestamp":"20250204094939","ttl":2592000,"transientcontent":false}}});});</script> <script type="application/ld+json">{"@context":"https:\/\/schema.org","@type":"Article","name":"Danny Sullivan (technologist)","url":"https:\/\/en.wikipedia.org\/wiki\/Danny_Sullivan_(technologist)#Search_Engine_Land","sameAs":"http:\/\/www.wikidata.org\/entity\/Q5220864","mainEntity":"http:\/\/www.wikidata.org\/entity\/Q5220864","author":{"@type":"Organization","name":"Contributors to Wikimedia projects"},"publisher":{"@type":"Organization","name":"Wikimedia Foundation, Inc.","logo":{"@type":"ImageObject","url":"https:\/\/www.wikimedia.org\/static\/images\/wmf-hor-googpub.png"}},"datePublished":"2006-08-03T06:56:32Z","dateModified":"2025-01-08T01:54:24Z","image":"https:\/\/upload.wikimedia.org\/wikipedia\/commons\/0\/06\/Danny_Sullivan.jpg"}</script><script>(window.NORLQ=window.NORLQ||[]).push(function(){var ns,i,p,img;ns=document.getElementsByTagName('noscript');for(i=0;i<ns.length;i++){p=ns[i].nextSibling;if(p&&p.className&&p.className.indexOf('lazy-image-placeholder')>-1){img=document.createElement('img');img.setAttribute('src',p.getAttribute('data-src'));img.setAttribute('width',p.getAttribute('data-width'));img.setAttribute('height',p.getAttribute('data-height'));img.setAttribute('alt',p.getAttribute('data-alt'));p.parentNode.replaceChild(img,p);}}});</script> </body> </html>