AI for Marketers Summit

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</nav>  </div> </div> <div class="header-inner" style="max-width:1280px; border-bottom: 0;"> <div class="speaker-page-photo-column"> <div style="text-align: center; width: 100%;"> <div style="width: 100%; margin: 0 auto;"><img src="/assets/components/phpthumbof/cache/Sara%20Tangdall.c7743b5b61e8082f3197dbe02350f7b6.9a4d4e1a457421813eb0fca917f8af63.jpg" style="max-width:100%; border-radius: 18px; margin: 0 auto; width: 300px; height: auto;"> </div> </div> </div> <div class="main-content speaker-page-bio-column"> <div class="flex-container" style="justify-content: flex-start;"> <div class="speaker-bio-title"><h1 style="padding-top:0; margin-bottom:0; font-size:42px;">Sara Tangdall</h1> <span class="inner-sub">Responsible AI Product Director <br>Salesforce</span> <div class="indiv-socials" style="margin-bottom: 0; padding-bottom: 0;"> <a href="https://www.linkedin.com/in/sara-tangdall/" target="_blank" class="no-underline"><i class="fab fa-linkedin" style="color: var(--blue)"></i></a> </div></div> <div class="speaker-bio-social"><img src="/assets/components/phpthumbof/cache/Salesforce.db9e2f249b464ca359e18ed4efb702b0.0498230d81f13e515756a778f11780aa.png" style="width:;border:10px solid #fff"> </div> </div> <div style="padding-top: 24px;"> <p>Sara Tangdall is a Responsible AI and Tech Product Director at Salesforce where she conducts ethics reviews of generative AI technology before launch to enterprise customers. Prior to joining Salesforce, Sara worked at Google for five years and was a founding member of their Responsible Innovation team where she helped create AI governance as a field of work. Her expertise focuses on AI governance and ethical analyses of advanced technology. She’s reviewed hundreds of products ranging from affective technology, to ambient computing, to computer vision, etc. across several sectors including health and wellness, government, environmental sustainability, consumer products, etc. Sara was the ethics reviewer for several of Google’s flagship generative AI launches, focusing on issues of bias, transparency, explainability, hallucination, and toxic content. Before moving into tech, Sara previously worked at the Markkula Center for Applied Ethics at Santa Clara University and other various nonprofits. Sara studied theater and English in college and graduate school and is originally from Omaha, Nebraska.  She currently lives in Portland, OR.</p> </div> </div> </div> </div> </header> <section style="padding-top:12px; background-color:#f8fbff;"> <div class="container main-content"> <div class="main-content-inner"> <h2 style="margin: 0 0 32px 0; font-weight:700; font-size: 24px; text-align: center;">Sara Tangdall’s Session</h2> <div style="margin-bottom: 30px;"><p style="margin-bottom:0;"><i class="fa fa-clock-o"></i> 8:00 a.m.–8:45 a.m. PT — Wednesday, November 13, 2024</p><h3 style="margin-top:0; line-height: 130%;"><a href="/november-2024/summit/agenda-at-a-glance/live-virtual-summit-day-one/800-a.m.845-a.m.-pt" >Panel: Executive Perspectives on Opportunities and Key Considerations for AI Adoption</a></h3> <p>As AI continues to transform the marketing landscape, marketers are increasingly faced with the challenge of integrating this powerful technology into their strategies. This session is designed to provide a clear and accessible overview of AI adoption, focusing on how it can be used to enhance marketing efforts without losing sight of brand authenticity and creative vision. Attendees will gain practical insights into the opportunities AI offers, as well as the key considerations and best practices for navigating potential risks.</p> <p><strong>Key Takeaways:</strong></p> <ul> <li>Learn how to align AI-generated content with your brand’s audience and marketing intent.</li> <li>Understand AI as a complementary tool that supports, rather than replaces, human creativity and authenticity.</li> <li>Discover practical use cases for AI-generated content in marketing, including innovative design and storytelling techniques.</li> <li>Gain knowledge on how to safeguard your brand from potential risks associated with AI by implementing robust governance and responsible AI practices.</li> <li>Hear from industry leaders about the strategic considerations for adopting AI within your marketing framework.</li> </ul> </div> </div> </div> </section> <div style="padding:18px;text-align:center;"><a href="november-2024/pricing" class="btn button" style="text-align:center; font-size:20px;">Check out our early bird ticket prices!</a></div>  <footer id="footer"> <div class="container"> <div class="row" style="max-width: 1000px; margin: 0 auto;"> <div class="col col-md-4" style="text-align: center;"> <img src="/assets/client_files/images/2023/footer-logo-plain.png" alt="Social Media Strategies Summit logo" style="width: 160px; height: auto; margin-bottom: 12px;"><br> <a href="https://www.linkedin.com/showcase/ai-for-marketers-summit/"><i style="color:#0f1991;" class="fab fa-linkedin" aria-hidden="true"></i></a> </div> <div class="col col-md-4"><h4>Other GSMI Events</h4> <ul> <li><a href="https://evchargingsummit.com">EV Charging Summit</a></li> <li><a href="https://talentacquisitionweek.com/">Talent Acquisition Week</a></li> <li><a href="https://socialmediastrategiessummit.com">Social Media Strategies Summit</a></li> </ul> </div> <div class="col col-md-4"> <h4>Contact Us</h4> <div>1501 India St. Suite 103-60<br> San Diego, CA 92101<br> Phone: 888-409-4418<br> <a href="/cdn-cgi/l/email-protection#660f0800092601150b0f1103044805090b"><span class="__cf_email__" data-cfemail="e48d8a828ba48397898d938186ca878b89">[email protected]</span></a> </div> </div> </div> </footer>  <section style="text-align:center;background:#f9f9f9;padding:20px;"> Copyright © 2024 by Global Strategic Management Institute | <a href="november-2024/terms-and-conditions">Terms and Conditions | Privacy Policy</a> | <a href="november-2024/code-of-conduct">Code of Conduct</a> </section> <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script><script id="hs-script-loader" async defer src="//js.hs-scripts.com/3219216.js"></script>  <script type="text/javascript"> jQuery(document).ready(function ($) { var dcdomains = ['artificialintelligencesummit.com', 'unityeventsolutions.com']; var params = window.location.search.replace(/ +/g, '%20'); if (params.length > 0 && params[0] == '?') params = params.substring(1, params.length); var finalList = ''; if (params.length > 0) { var splitList = params.split('&'); var append = new Array(); for (var idx = 0; idx < splitList.length; idx++) { if (splitList[idx].indexOf('utm_') == 0) append.push(splitList[idx]); } finalList = append.join('&'); } if (finalList.length > 0) { var button = $('a[href]').each(function (i) { for (var idx = 0; idx < dcdomains.length; idx++) { var domain = dcdomains[idx]; var re = new RegExp('^http[s]?://[a-zA-Z.]{0,15}' + domain + '.*$'); if (this.href.indexOf('#') < 0) { if (re.test(this.href)) { if (this.href.indexOf('?') < 0) this.href = this.href + '?' + finalList; else this.href = this.href + '&' + finalList; } } } }); } }); </script>  <script type="text/javascript"> function showMenu(bnum) { $('.menu'+bnum).addClass('showmenu'); } </script> </body> </html>

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AI for Marketers Summit — Speaker