Choose Both - Purpose

<!DOCTYPE html> <html lang="en"> <head> <title>Choose Both - Purpose</title> <link rel="canonical" href="https://choose-both.purpose.com"> <meta property="og:locale" content="en_US"> <meta property="og:type" content="article"> <meta property="og:title" content="Choose Both"> <meta property="og:description" content="Too often, we’re presented with a false choice between what works and what’s right. But equity and evidence can work together for impact."> <meta property="og:url" content="https://choose-both.purpose.com"> <meta property="og:site_name" content="Purpose"> <meta property="article:publisher" content="https://www.facebook.com/PurposeTeam/"> <meta property="article:modified_time" content="2022-05-10T19:35:34+00:00"> <meta property="og:image" content="/images/reip/Home1-large.png"> <meta property="og:image:width" content="667"> <meta property="og:image:height" content="1000"> <meta property="og:image:type" content="image/png"> <meta name="twitter:card" content="summary_large_image"> <meta name="twitter:image" content="/images/reip/Home1-large.png"> <meta name="twitter:site" content="@Purpose"> <link rel="stylesheet" href="/index.da11f6aa.css"><script type="text/javascript">/MSIE \d|Trident.*rv:|Opera|OPR\//.test(navigator.userAgent)&&document.write('<script src="https://polyfill.io/v3/polyfill.min.js"><\/script>');</script> <script type="module" 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class="op0 scroll-locked page-template-template-reip-detail"> <main id="barba-wrapper"> <div class="barba-container op0"> <section class="off-canvas-choose-both-nav"> <nav class="choose-both-nav" id="choose-both-nav-mobile" aria-label="choose both navigation"> <ul id="menu-reip-nav"> <li class="menu-item"><a href="/index.html" aria-current="page">00 Intro</a></li> <li class="menu-item"><a href="/setting-impact-goals.html">01 Setting Impact Goals</a></li> <li class="menu-item"><a href="/telling-others-stories.html">02 Telling Others’ Stories</a></li> <li class="menu-item"><a href="/investing-in-advocates.html">03 Engaging Diverse Allies</a></li> <li class="menu-item"><a href="/learning-from-data.html">04 Understanding Your Data</a></li> <li class="menu-item"><a href="/tracking-your-impact.html">05 Sharing Your Impact</a></li> </ul> </nav> </section>  <header class="choose-both-header" id="top"> <div class="row collapse expanded"> <div class="small-12 column"> <div class="logo"> <a 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points="630 0 670 0 670 473 630 473"></polygon> </svg> <div class="reip-hero-content" id="slide-text-2">who, what, when, where?</div> <div class="reip-hero-content" id="slide-text-3">why???</div> <div class="reip-hero-content" id="slide-text-4">numbers are only part of the story </div> <div class="reip-hero-content" id="slide-text-5">data is not objective</div> </div> <div class="reip-detail-body"> <div class="reip-slider-container" id="detail_template_hero_slider"> <div class="reip-slide"> <div class="slide-content bottom-align"> <span class="headline">04 Understanding Your Data</span> <p>Choose to both <span class="keep">consider data</span> and <span class="keep">challenge bias</span></p> <span class="next-link show-for-xlarge" data-next-section="detail">↓ Next</span> </div> </div> <div class="reip-slide"> <div class="slide-content"> <p>When it comes to taking on the complex issues affecting marginalized people, understanding historical facts and nuanced insights is key.</p> <span class="next-link show-for-xlarge" data-next-section="detail">↓ Next</span> </div> </div> <div class="reip-slide"> <div class="slide-content"> <p>But taking data points as the final word on an issue, without examining their context or origin, can do almost as much harm as the problems themselves. </p> <span class="next-link show-for-xlarge" data-next-section="detail">↓ Next</span> </div> </div> <div class="reip-slide"> <div class="slide-content"> <p><span>Even the most rigorous data sets can have bias baked into them.</span> Some biases are contained within historic approaches that were intentionally harmful to marginalized communities, and can still be today. Sometimes, we overlook the systems that impact the data. Still other times, we read or compile data with the human biases we all possess.</p> <span class="next-link show-for-xlarge" data-next-section="detail">↓ Next</span> </div> </div> <div class="reip-slide"> <div class="slide-content"> <p><span>Biased data can create dangerous, reinforcing assumptions about issues and communities.</span> Whether it’s a credit rating that doesn’t account for systemic wealth gaps, or an algorithm using biased insights to predict criminal activity, data is not objective. Strategies that leverage data points without critique are off to an over-simplified start.</p> <span class="next-link show-for-xlarge" data-next-section="detail">↓ Next</span> </div> </div> </div> </div> </div>   <div class="reip-detail-wrap-up" id="wrap-up">  <div class="wrap-up-audio"> <div class="wrap-up-audio_hero" style="background-image:url(explore-area-img-4.7d396213.jpeg)"> <div class="how-to-choose-both"> <svg width="307" height="135" viewbox="0 0 307 135" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect x="39.4014" y="67.5" width="266.099" height="66" fill="#1A1C24" stroke="white" stroke-width="3"></rect> <path d="M80.8955 104.432C79.5515 107.204 77.2415 108.842 74.0075 108.842C68.8835 108.842 65.9435 104.936 65.9435 98.72C65.9435 92.504 68.9675 88.472 74.0075 88.472C77.3255 88.472 79.5935 90.236 80.9795 93.218L85.3895 90.488C83.9615 88.01 80.6435 83.936 74.0075 83.936C65.6495 83.936 60.3995 89.984 60.3995 98.72C60.3995 107.414 65.2295 113.504 74.0075 113.504C81.0215 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43.388 127.726 43.388C124.66 43.388 122.476 40.994 122.476 37.004Z" fill="white"></path> </svg> </div> </div> <div class="wrap-up-audio_content"> <button class="cta-hear-a-scenario" id="cta_hear_a_scenario"> <i></i> Hear More </button> <span class="headline">Create a human context around your data.</span> <div class="wrap-player"> <div class="audio-player"> <div class="time"> <span class="current">0:00</span> <span class="divider">/</span> <span class="length"></span> </div> <div class="timeline"> <div class="progress"></div> </div> <div class="controls"> <div class="play-container"> <div class="toggle-play play"> <svg width="27" height="19" viewbox="0 0 27 19" fill="none" xmlns="http://www.w3.org/2000/svg"> <path class="pp-play" d="M14.3107 9.38508L0 1.12305V17.6471L14.3107 9.38508Z"></path> <line class="pp-pause" x1="16.5859" y1="8.74231e-08" x2="16.5859" y2="18.39" stroke-width="4"></line> <line class="pp-pause" x1="24.4414" y1="8.74231e-08" x2="24.4414" y2="18.39" stroke-width="4"></line> </svg> </div> </div> </div> </div> </div> <div class="wrap-author"> <div class="wrap-author_avatar"> <img src="/HeadshotEdits-Bernard.0cc9f77c.png" alt="Bernard Hayman, Global Head of Impact, Measurement & Learning"> </div> <div class="wrap-author_title"> Bernard Hayman, Global Head of Impact, Measurement & Learning </div> </div> <div class="wrap-transcript"> <a href="#" class="wrap-transcript_cta-read"><i><svg width="8" height="14" viewbox="0 0 8 14" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M-2.2312e-06 12.761L1.20306 14L8 7L1.20306 2.1035e-07L-2.16634e-07 1.239L5.59388 7L-2.2312e-06 12.761Z" fill="#1A1C24"></path> </svg> </i>Read Transcript</a> <div class="wrap-transcript_content"> <p>Data can be powerful, and even more so when surrounded by the right perspectives.</p> <p>In our field, no one would dare argue against the necessity of grounding everything that we do in data. “follow the data” is the rallying cry of those who want to be perceived as logical, clear-eyed, and objective. Anyone who raises a precautionary concern about how data is collected, analyzed, or evaluated runs the risk of being branded as too emotional and irrational to achieve real, tangible change.</p> <p>However, appeals to “follow the data” do not always reflect scientific fact or the laws of nature that govern the world we all share. Often “the data” is a rhetorical device used to grant narrative authority to certain perspectives—those that confirm preconceived ideas despite being underpinned by weak study designs, arbitrary assumptions, or erroneous math that should alert audiences to interpret the findings cautiously. The intent is to shame people for straying from the supposed experts’ superior rationality, and ultimately to portray any demand for change to the status quo as fringe, conspiratorial, and anti-scientific.</p> <p>Data only tells us what happened—not why, how, or what the significance is. For data to tell a story or convey key insights about social impact, we must add context and structure—and be transparent about the choices that are made in how those additions are shaped or integrated. </p> <p>Data can tell us many things about the realities of issues like the homeownership gap between Black and White communities in the U.S. It can’t explain to us the motivations and rationales of minority communities who must navigate racial bias in their interactions with the broad range of actors within the housing sector, or recognize the validity of the knowledge held by those who are most affected by the issue. The way forward requires a commitment to data equity and transformative accountability as well as data quality and rigorous methodology. </p> <p>For those in the social impact field, especially evaluators, data scientists, and researchers, it is imperative that we go into our work with an awareness of the biases that shape how we model, sample, analyse, interpret, select methodologies and even perform basic mathematical operations like calculating an average. Start by identifying and understanding each place in your work where a biased, hierarchical, or oppressive worldview could skew our ideas of what data is most necessary or valuable to prove a point, drive a conclusion, or make a decision.</p> <p>Demonstrate that the data you are producing is reliable and most importantly created in a process that brings awareness, intentionality, and meaningfully embeds a strong commitment to equity at each step. Level the playing field between technical experts, stakeholders, and impacted communities in deciding what data or information is most integral to your work, and how you plan to collect or analyze it. </p> <p>Don’t prioritize the most privileged people in the way that your findings are communicated—match your communication content, design, medium, and accessibility to reflect the equity you want to see in your work and in the world, as well as uplifting the expertise of the most marginalized. We should be engaging with data in a way that serves impacted communities, instead of extracting or using it in ways that undermine their needs.</p> <p>When it comes to taking on the complex issues affecting marginalized people, understanding historical facts and nuanced insights is key.</p> </div> </div> <button class="cta-guide" id="cta_guide">Get the Guide ↓</button> </div> </div>   <div id="you_can_choose_both" class="you-can-choose-both"> <div class="row"> <div class="small-12 column text-center"> <span class="you-can-choose-both_headline">You Can Choose Both</span> </div> <div class="small-12 column"> <div class="you-can-choose-both_form-container"> <div class="you-can-choose-both_recaptcha-wrap"> <div class="you-can-choose-both_form-container_fields"> <form action="https://webto.salesforce.com/servlet/servlet.WebToLead?encoding=UTF-8" method="post" target="equity_newsletter_iframe"> <input type="hidden" name="captcha_settings" 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