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updates.</p></div></section><section><div class="w-layout-blockcontainer container-standard w-container"><div class="w-dyn-list"><div role="list" class="collection-list w-dyn-items w-row"><div role="listitem" class="collection-item w-dyn-item w-col w-col-4"><a href="/news-insights/magellan-ai-measurement-includes-gam-display-for-comprehensive-cross-channel-insights" class="blog-link-block w-inline-block"><img src="https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/6745d9442c2603b460061fbe_gam-tall.png" loading="lazy" alt="" height="Auto" sizes="(max-width: 479px) 93vw, (max-width: 767px) 96vw, (max-width: 991px) 31vw, 30vw" srcset="https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/6745d9442c2603b460061fbe_gam-tall-p-500.png 500w, https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/6745d9442c2603b460061fbe_gam-tall-p-800.png 800w, https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/6745d9442c2603b460061fbe_gam-tall-p-1080.png 1080w, https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/6745d9442c2603b460061fbe_gam-tall.png 1386w" class="collection-thumb"/></a><a href="/research/news-insights/case-studies" class="blog-link-block w-inline-block"><div class="tag-rubric case-study w-condition-invisible">Case study</div></a><a href="/research/news-insights/research" class="blog-link-block w-inline-block"><div class="tag-rubric research w-condition-invisible">Research</div></a><a href="/research/news-insights/press-releases" class="blog-link-block w-inline-block"><div class="tag-rubric pressrelease w-condition-invisible">Press release</div></a><a href="/research/news-insights/product-updates" class="blog-link-block w-inline-block"><div class="tag-rubric productupdate">Product update</div></a><a href="/news-insights/magellan-ai-measurement-includes-gam-display-for-comprehensive-cross-channel-insights" class="blog-link-block w-inline-block"><h5 class="cs-collection-title">Magellan AI measures GAM Display for comprehensive cross-channel insights</h5></a><div>See the full picture of your advertising impact with unified insights across audio, video, and display campaigns.</div></div><div role="listitem" class="collection-item w-dyn-item w-col w-col-4"><a href="/news-insights/magellan-ai-promotes-jim-ballas-to-general-manager-measurement" class="blog-link-block w-inline-block"><img src="https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/673cf81a1a923aae990c87d2_ballas-blog-tall.jpg" loading="lazy" alt="" height="Auto" sizes="(max-width: 479px) 93vw, (max-width: 767px) 96vw, (max-width: 991px) 31vw, 30vw" srcset="https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/673cf81a1a923aae990c87d2_ballas-blog-tall-p-500.jpg 500w, https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/673cf81a1a923aae990c87d2_ballas-blog-tall-p-800.jpg 800w, https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/673cf81a1a923aae990c87d2_ballas-blog-tall-p-1080.jpg 1080w, https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/673cf81a1a923aae990c87d2_ballas-blog-tall.jpg 1386w" class="collection-thumb"/></a><a href="/research/news-insights/case-studies" class="blog-link-block w-inline-block"><div class="tag-rubric case-study w-condition-invisible">Case study</div></a><a href="/research/news-insights/research" class="blog-link-block w-inline-block"><div class="tag-rubric research w-condition-invisible">Research</div></a><a href="/research/news-insights/press-releases" class="blog-link-block w-inline-block"><div class="tag-rubric pressrelease">Press release</div></a><a href="/research/news-insights/product-updates" class="blog-link-block w-inline-block"><div class="tag-rubric productupdate w-condition-invisible">Product update</div></a><a href="/news-insights/magellan-ai-promotes-jim-ballas-to-general-manager-measurement" class="blog-link-block w-inline-block"><h5 class="cs-collection-title">Magellan AI promotes Jim Ballas to General Manager, Measurement</h5></a><div>Magellan AI taps industry veteran Jim Ballas to lead its measurement division, expanding its focus on podcast advertising measurement.</div></div><div role="listitem" class="collection-item w-dyn-item w-col w-col-4"><a href="/news-insights/measure-the-full-spectrum-of-podcast-promo-types---from-leadership-interviews-to-branded-shows" class="blog-link-block w-inline-block"><img src="https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/673bb3b4cf65c67396bd37c3_newtypes-blog-tall.png" loading="lazy" alt="" height="Auto" sizes="(max-width: 479px) 93vw, (max-width: 767px) 96vw, (max-width: 991px) 31vw, 30vw" srcset="https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/673bb3b4cf65c67396bd37c3_newtypes-blog-tall-p-500.png 500w, https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/673bb3b4cf65c67396bd37c3_newtypes-blog-tall-p-800.png 800w, https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/673bb3b4cf65c67396bd37c3_newtypes-blog-tall-p-1080.png 1080w, https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/673bb3b4cf65c67396bd37c3_newtypes-blog-tall.png 1386w" class="collection-thumb"/></a><a href="/research/news-insights/case-studies" class="blog-link-block w-inline-block"><div class="tag-rubric case-study w-condition-invisible">Case study</div></a><a href="/research/news-insights/research" class="blog-link-block w-inline-block"><div class="tag-rubric research w-condition-invisible">Research</div></a><a href="/research/news-insights/press-releases" class="blog-link-block w-inline-block"><div class="tag-rubric pressrelease w-condition-invisible">Press release</div></a><a href="/research/news-insights/product-updates" class="blog-link-block w-inline-block"><div class="tag-rubric productupdate">Product update</div></a><a href="/news-insights/measure-the-full-spectrum-of-podcast-promo-types---from-leadership-interviews-to-branded-shows" class="blog-link-block w-inline-block"><h5 class="cs-collection-title">Measure the full spectrum of podcast promo types - from leadership interviews to branded shows</h5></a><div>We have extended our measurement capabilities to capture all the ways you're creating podcast promotional content.</div></div><div role="listitem" class="collection-item w-dyn-item w-col w-col-4"><a href="/news-insights/get-deeper-insights-into-competitors-programmatic-and-run-of-network-strategies" class="blog-link-block w-inline-block"><img src="https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/673bb3d45bf4161f15fd5711_programmatic-blog-tall.png" loading="lazy" alt="" height="Auto" sizes="(max-width: 479px) 93vw, (max-width: 767px) 96vw, (max-width: 991px) 31vw, 30vw" srcset="https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/673bb3d45bf4161f15fd5711_programmatic-blog-tall-p-500.png 500w, https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/673bb3d45bf4161f15fd5711_programmatic-blog-tall-p-800.png 800w, https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/673bb3d45bf4161f15fd5711_programmatic-blog-tall-p-1080.png 1080w, https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/673bb3d45bf4161f15fd5711_programmatic-blog-tall.png 1386w" class="collection-thumb"/></a><a href="/research/news-insights/case-studies" class="blog-link-block w-inline-block"><div class="tag-rubric case-study w-condition-invisible">Case study</div></a><a href="/research/news-insights/research" class="blog-link-block w-inline-block"><div class="tag-rubric research w-condition-invisible">Research</div></a><a href="/research/news-insights/press-releases" class="blog-link-block w-inline-block"><div class="tag-rubric pressrelease w-condition-invisible">Press release</div></a><a href="/research/news-insights/product-updates" class="blog-link-block w-inline-block"><div class="tag-rubric productupdate">Product update</div></a><a href="/news-insights/get-deeper-insights-into-competitors-programmatic-and-run-of-network-strategies" class="blog-link-block w-inline-block"><h5 class="cs-collection-title">Get deeper insights into competitors’ programmatic and run-of-network strategies</h5></a><div>Get a clear, structured view of podcast creatives used in brand campaigns and see how they're distributed across the channel.</div></div><div role="listitem" class="collection-item w-dyn-item w-col w-col-4"><a href="/news-insights/unlock-regional-insights-magellan-ai-adds-dma-level-reporting-for-smarter-targeting" class="blog-link-block w-inline-block"><img src="https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/66f3470685d3b3981aada331_dma-blog-tall.png" loading="lazy" alt="" height="Auto" sizes="(max-width: 479px) 93vw, (max-width: 767px) 96vw, (max-width: 991px) 31vw, 30vw" srcset="https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/66f3470685d3b3981aada331_dma-blog-tall-p-500.png 500w, https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/66f3470685d3b3981aada331_dma-blog-tall-p-800.png 800w, https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/66f3470685d3b3981aada331_dma-blog-tall-p-1080.png 1080w, https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/66f3470685d3b3981aada331_dma-blog-tall.png 1386w" class="collection-thumb"/></a><a href="/research/news-insights/case-studies" class="blog-link-block w-inline-block"><div class="tag-rubric case-study w-condition-invisible">Case study</div></a><a href="/research/news-insights/research" class="blog-link-block w-inline-block"><div class="tag-rubric research w-condition-invisible">Research</div></a><a href="/research/news-insights/press-releases" class="blog-link-block w-inline-block"><div class="tag-rubric pressrelease w-condition-invisible">Press release</div></a><a href="/research/news-insights/product-updates" class="blog-link-block w-inline-block"><div class="tag-rubric productupdate">Product update</div></a><a href="/news-insights/unlock-regional-insights-magellan-ai-adds-dma-level-reporting-for-smarter-targeting" class="blog-link-block w-inline-block"><h5 class="cs-collection-title">Unlock regional insights: Magellan AI adds DMA-level reporting for smarter targeting</h5></a><div>DMA & Zip Code reporting is now accessible directly within the app, allowing measurement customers to generate regional performance reports on-the-fly.</div></div><div role="listitem" class="collection-item w-dyn-item w-col w-col-4"><a href="/news-insights/wildgrains-success-with-attribution-and-performance-tracking" class="blog-link-block w-inline-block"><img src="https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/67042315a2e54db246ac7dae_header-wg.png" loading="lazy" alt="" height="Auto" sizes="(max-width: 479px) 93vw, (max-width: 767px) 96vw, (max-width: 991px) 31vw, 30vw" srcset="https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/67042315a2e54db246ac7dae_header-wg-p-500.png 500w, https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/67042315a2e54db246ac7dae_header-wg-p-800.png 800w, https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/67042315a2e54db246ac7dae_header-wg-p-1080.png 1080w, https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/67042315a2e54db246ac7dae_header-wg.png 1386w" class="collection-thumb"/></a><a href="/research/news-insights/case-studies" class="blog-link-block w-inline-block"><div class="tag-rubric case-study">Case study</div></a><a href="/research/news-insights/research" class="blog-link-block w-inline-block"><div class="tag-rubric research w-condition-invisible">Research</div></a><a href="/research/news-insights/press-releases" class="blog-link-block w-inline-block"><div class="tag-rubric pressrelease w-condition-invisible">Press release</div></a><a href="/research/news-insights/product-updates" class="blog-link-block w-inline-block"><div class="tag-rubric productupdate w-condition-invisible">Product update</div></a><a href="/news-insights/wildgrains-success-with-attribution-and-performance-tracking" class="blog-link-block w-inline-block"><h5 class="cs-collection-title">Wildgrain's success with attribution and performance tracking</h5></a><div>Looking to grow their podcast channel, Wildgrain put Magellan AI's measurement and attribution to the test.</div></div><div role="listitem" class="collection-item w-dyn-item w-col w-col-4"><a href="/news-insights/magellan-ai-introduces-reach-lift-measurement-product-with-wondery-as-initial-launch-collaborator" class="blog-link-block w-inline-block"><img src="https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/66d7a98c7cf6461383fd5eab_press-mai%2Bwondery2.jpg" loading="lazy" alt="" height="Auto" sizes="(max-width: 479px) 93vw, (max-width: 767px) 96vw, (max-width: 991px) 31vw, 30vw" srcset="https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/66d7a98c7cf6461383fd5eab_press-mai%2Bwondery2-p-500.jpg 500w, https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/66d7a98c7cf6461383fd5eab_press-mai%2Bwondery2-p-800.jpg 800w, https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/66d7a98c7cf6461383fd5eab_press-mai%2Bwondery2-p-1080.jpg 1080w, https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/66d7a98c7cf6461383fd5eab_press-mai%2Bwondery2.jpg 1386w" class="collection-thumb"/></a><a href="/research/news-insights/case-studies" class="blog-link-block w-inline-block"><div class="tag-rubric case-study w-condition-invisible">Case study</div></a><a href="/research/news-insights/research" class="blog-link-block w-inline-block"><div class="tag-rubric research w-condition-invisible">Research</div></a><a href="/research/news-insights/press-releases" class="blog-link-block w-inline-block"><div class="tag-rubric pressrelease">Press release</div></a><a href="/research/news-insights/product-updates" class="blog-link-block w-inline-block"><div class="tag-rubric productupdate w-condition-invisible">Product update</div></a><a href="/news-insights/magellan-ai-introduces-reach-lift-measurement-product-with-wondery-as-initial-launch-collaborator" class="blog-link-block w-inline-block"><h5 class="cs-collection-title">Magellan AI Introduces Reach Lift Measurement Product with Wondery as Initial Launch Collaborator</h5></a><div>This first-of-its-kind podcast measurement product brings advertisers unprecedented visibility into reach-related campaign performance.</div></div><div role="listitem" class="collection-item w-dyn-item w-col w-col-4"><a href="/news-insights/harness-your-campaign-data-and-optimize-tactics-with-magellan-ai-groups" class="blog-link-block w-inline-block"><img src="https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/66c604e57c23a1fa1408aab3_groups-blog-tall.png" loading="lazy" alt="" height="Auto" sizes="(max-width: 479px) 93vw, (max-width: 767px) 96vw, (max-width: 991px) 31vw, 30vw" srcset="https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/66c604e57c23a1fa1408aab3_groups-blog-tall-p-500.png 500w, https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/66c604e57c23a1fa1408aab3_groups-blog-tall-p-800.png 800w, https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/66c604e57c23a1fa1408aab3_groups-blog-tall-p-1080.png 1080w, https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/66c604e57c23a1fa1408aab3_groups-blog-tall.png 1386w" class="collection-thumb"/></a><a href="/research/news-insights/case-studies" class="blog-link-block w-inline-block"><div class="tag-rubric case-study w-condition-invisible">Case study</div></a><a href="/research/news-insights/research" class="blog-link-block w-inline-block"><div class="tag-rubric research w-condition-invisible">Research</div></a><a href="/research/news-insights/press-releases" class="blog-link-block w-inline-block"><div class="tag-rubric pressrelease w-condition-invisible">Press release</div></a><a href="/research/news-insights/product-updates" class="blog-link-block w-inline-block"><div class="tag-rubric productupdate">Product update</div></a><a href="/news-insights/harness-your-campaign-data-and-optimize-tactics-with-magellan-ai-groups" class="blog-link-block w-inline-block"><h5 class="cs-collection-title">Harness your campaign data and optimize tactics with Magellan AI Groups</h5></a><div>Create custom line-item groupings for campaign analysis, enabling in-depth insights tailored to your tactics.</div></div><div role="listitem" class="collection-item w-dyn-item w-col w-col-4"><a href="/news-insights/podcast-advertising-midyear-review" class="blog-link-block w-inline-block"><img src="https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/66cce90207dc7509ff61c87b_pmpromo-preso-blog.png" loading="lazy" alt="" height="Auto" sizes="(max-width: 479px) 93vw, (max-width: 767px) 96vw, (max-width: 991px) 31vw, 30vw" srcset="https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/66cce90207dc7509ff61c87b_pmpromo-preso-blog-p-500.png 500w, https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/66cce90207dc7509ff61c87b_pmpromo-preso-blog-p-800.png 800w, https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/66cce90207dc7509ff61c87b_pmpromo-preso-blog.png 1386w" class="collection-thumb"/></a><a href="/research/news-insights/case-studies" class="blog-link-block w-inline-block"><div class="tag-rubric case-study w-condition-invisible">Case study</div></a><a href="/research/news-insights/research" class="blog-link-block w-inline-block"><div class="tag-rubric research">Research</div></a><a href="/research/news-insights/press-releases" class="blog-link-block w-inline-block"><div class="tag-rubric pressrelease w-condition-invisible">Press release</div></a><a href="/research/news-insights/product-updates" class="blog-link-block w-inline-block"><div class="tag-rubric productupdate w-condition-invisible">Product update</div></a><a href="/news-insights/podcast-advertising-midyear-review" class="blog-link-block w-inline-block"><h5 class="cs-collection-title">Podcast advertising: Midyear review</h5></a><div>Our 2024 Midyear Review, as presented by the Magellan AI team at Podcast Movement 2024.</div></div><div role="listitem" class="collection-item w-dyn-item w-col w-col-4"><a href="/news-insights/magellan-ai-has-you-covered-with-our-do-say-dont-say-airchecks-feature" class="blog-link-block w-inline-block"><img src="https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/66c38929ecd770afdb43748c_dodont-blog-tall.png" loading="lazy" alt="" height="Auto" sizes="(max-width: 479px) 93vw, (max-width: 767px) 96vw, (max-width: 991px) 31vw, 30vw" srcset="https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/66c38929ecd770afdb43748c_dodont-blog-tall-p-500.png 500w, https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/66c38929ecd770afdb43748c_dodont-blog-tall-p-800.png 800w, https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/66c38929ecd770afdb43748c_dodont-blog-tall-p-1080.png 1080w, https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/66c38929ecd770afdb43748c_dodont-blog-tall.png 1386w" class="collection-thumb"/></a><a href="/research/news-insights/case-studies" class="blog-link-block w-inline-block"><div class="tag-rubric case-study w-condition-invisible">Case study</div></a><a href="/research/news-insights/research" class="blog-link-block w-inline-block"><div class="tag-rubric research w-condition-invisible">Research</div></a><a href="/research/news-insights/press-releases" class="blog-link-block w-inline-block"><div class="tag-rubric pressrelease w-condition-invisible">Press release</div></a><a href="/research/news-insights/product-updates" class="blog-link-block w-inline-block"><div class="tag-rubric productupdate">Product update</div></a><a href="/news-insights/magellan-ai-has-you-covered-with-our-do-say-dont-say-airchecks-feature" class="blog-link-block w-inline-block"><h5 class="cs-collection-title">Magellan AI has you covered with our Do Say, Don't Say airchecks feature</h5></a><div>Do say, Don't say ensures your podcast ads consistently meet your compliance standards, giving you one less thing to worry about.</div></div><div role="listitem" class="collection-item w-dyn-item w-col w-col-4"><a href="/news-insights/metarouter-and-magellan-ai-partner-to-enhance-ad-performance-tracking-in-the-data-privacy-era" class="blog-link-block w-inline-block"><img src="https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/66bb9fa485b9c685209aeee2_press-mai%2Bmetarouter.jpg" loading="lazy" alt="" height="Auto" sizes="(max-width: 479px) 93vw, (max-width: 767px) 96vw, (max-width: 991px) 31vw, 30vw" srcset="https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/66bb9fa485b9c685209aeee2_press-mai%2Bmetarouter-p-500.jpg 500w, https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/66bb9fa485b9c685209aeee2_press-mai%2Bmetarouter-p-800.jpg 800w, https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/66bb9fa485b9c685209aeee2_press-mai%2Bmetarouter-p-1080.jpg 1080w, https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/66bb9fa485b9c685209aeee2_press-mai%2Bmetarouter.jpg 1386w" class="collection-thumb"/></a><a href="/research/news-insights/case-studies" class="blog-link-block w-inline-block"><div class="tag-rubric case-study w-condition-invisible">Case study</div></a><a href="/research/news-insights/research" class="blog-link-block w-inline-block"><div class="tag-rubric research w-condition-invisible">Research</div></a><a href="/research/news-insights/press-releases" class="blog-link-block w-inline-block"><div class="tag-rubric pressrelease">Press release</div></a><a href="/research/news-insights/product-updates" class="blog-link-block w-inline-block"><div class="tag-rubric productupdate w-condition-invisible">Product update</div></a><a href="/news-insights/metarouter-and-magellan-ai-partner-to-enhance-ad-performance-tracking-in-the-data-privacy-era" class="blog-link-block w-inline-block"><h5 class="cs-collection-title">MetaRouter and Magellan AI Partner to Enhance Ad Performance Tracking in the Data Privacy-Era</h5></a><div>MetaRouter and Magellan AI have partnered to enhance audio ad spend optimization, ROAS accuracy, and privacy compliance.</div></div><div role="listitem" class="collection-item w-dyn-item w-col w-col-4"><a href="/news-insights/podscape-2024-mid-year-update" class="blog-link-block w-inline-block"><img src="https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/66ad59ecfc891c48814294ac_blog-research-podscape24-midyear.jpg" loading="lazy" alt="" height="Auto" class="collection-thumb"/></a><a href="/research/news-insights/case-studies" class="blog-link-block w-inline-block"><div class="tag-rubric case-study w-condition-invisible">Case study</div></a><a href="/research/news-insights/research" class="blog-link-block w-inline-block"><div class="tag-rubric research">Research</div></a><a href="/research/news-insights/press-releases" class="blog-link-block w-inline-block"><div class="tag-rubric pressrelease w-condition-invisible">Press release</div></a><a href="/research/news-insights/product-updates" class="blog-link-block w-inline-block"><div class="tag-rubric productupdate w-condition-invisible">Product update</div></a><a href="/news-insights/podscape-2024-mid-year-update" class="blog-link-block w-inline-block"><h5 class="cs-collection-title">Podscape: 2024 Mid-year update</h5></a><div>A mid-year update to our guide to key players in the podcast industry.</div></div><div role="listitem" class="collection-item w-dyn-item w-col w-col-4"><a href="/news-insights/podcast-advertising-benchmarks-q2-2024" class="blog-link-block w-inline-block"><img src="https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/66ac3cb9d91ae6572dd01c9b_blog-qbr-24q2.png" loading="lazy" alt="" height="Auto" sizes="(max-width: 479px) 93vw, (max-width: 767px) 96vw, (max-width: 991px) 31vw, 30vw" srcset="https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/66ac3cb9d91ae6572dd01c9b_blog-qbr-24q2-p-500.png 500w, https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/66ac3cb9d91ae6572dd01c9b_blog-qbr-24q2-p-800.png 800w, https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/66ac3cb9d91ae6572dd01c9b_blog-qbr-24q2.png 1386w" class="collection-thumb"/></a><a href="/research/news-insights/case-studies" class="blog-link-block w-inline-block"><div class="tag-rubric case-study w-condition-invisible">Case study</div></a><a href="/research/news-insights/research" class="blog-link-block w-inline-block"><div class="tag-rubric research">Research</div></a><a href="/research/news-insights/press-releases" class="blog-link-block w-inline-block"><div class="tag-rubric pressrelease w-condition-invisible">Press release</div></a><a href="/research/news-insights/product-updates" class="blog-link-block w-inline-block"><div class="tag-rubric productupdate w-condition-invisible">Product update</div></a><a href="/news-insights/podcast-advertising-benchmarks-q2-2024" class="blog-link-block w-inline-block"><h5 class="cs-collection-title">Podcast advertising benchmarks: Q2 2024</h5></a><div>The Q1 2024 edition, exploring trends in spending, ad load, and ad placements, growth by industry and genre, and more.</div></div><div role="listitem" class="collection-item w-dyn-item w-col w-col-4"><a href="/news-insights/magellan-ai-brings-privacy-compliant-uid2-0-and-id5-to-audio-measurement" class="blog-link-block w-inline-block"><img src="https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/66a159fb26cd6b7b255c094c_press-uid2.png" loading="lazy" alt="" height="Auto" sizes="(max-width: 479px) 93vw, (max-width: 767px) 96vw, (max-width: 991px) 31vw, 30vw" srcset="https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/66a159fb26cd6b7b255c094c_press-uid2-p-500.png 500w, https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/66a159fb26cd6b7b255c094c_press-uid2-p-800.png 800w, https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/66a159fb26cd6b7b255c094c_press-uid2.png 1386w" class="collection-thumb"/></a><a href="/research/news-insights/case-studies" class="blog-link-block w-inline-block"><div class="tag-rubric case-study w-condition-invisible">Case study</div></a><a href="/research/news-insights/research" class="blog-link-block w-inline-block"><div class="tag-rubric research w-condition-invisible">Research</div></a><a href="/research/news-insights/press-releases" class="blog-link-block w-inline-block"><div class="tag-rubric pressrelease">Press release</div></a><a href="/research/news-insights/product-updates" class="blog-link-block w-inline-block"><div class="tag-rubric productupdate w-condition-invisible">Product update</div></a><a href="/news-insights/magellan-ai-brings-privacy-compliant-uid2-0-and-id5-to-audio-measurement" class="blog-link-block w-inline-block"><h5 class="cs-collection-title">Magellan AI Brings Privacy-Compliant UID2.0 and ID5 to Audio Measurement</h5></a><div>Magellan AI today announced the addition of new cookie-less identifiers for podcast and streaming audio campaign measurement. </div></div><div role="listitem" class="collection-item w-dyn-item w-col w-col-4"><a href="/news-insights/podcast-advertising-market-trends-h1-2024" class="blog-link-block w-inline-block"><img src="https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/665755ba761a964c691df513_hero-tps-preso.jpg" loading="lazy" alt="" height="Auto" sizes="(max-width: 479px) 93vw, (max-width: 767px) 96vw, (max-width: 991px) 31vw, 30vw" srcset="https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/665755ba761a964c691df513_hero-tps-preso-p-500.jpg 500w, https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/665755ba761a964c691df513_hero-tps-preso-p-800.jpg 800w, https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/665755ba761a964c691df513_hero-tps-preso-p-1080.jpg 1080w, https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/665755ba761a964c691df513_hero-tps-preso.jpg 1386w" class="collection-thumb"/></a><a href="/research/news-insights/case-studies" class="blog-link-block w-inline-block"><div class="tag-rubric case-study w-condition-invisible">Case study</div></a><a href="/research/news-insights/research" class="blog-link-block w-inline-block"><div class="tag-rubric research">Research</div></a><a href="/research/news-insights/press-releases" class="blog-link-block w-inline-block"><div class="tag-rubric pressrelease w-condition-invisible">Press release</div></a><a href="/research/news-insights/product-updates" class="blog-link-block w-inline-block"><div class="tag-rubric productupdate w-condition-invisible">Product update</div></a><a href="/news-insights/podcast-advertising-market-trends-h1-2024" class="blog-link-block w-inline-block"><h5 class="cs-collection-title">Podcast advertising market trends: H1 2024</h5></a><div>Our global 2024 YTD breakdown, as presented by the Magellan AI team at The Podcast Show 2024</div></div><div role="listitem" class="collection-item w-dyn-item w-col w-col-4"><a href="/news-insights/podcast-advertising-benchmarks-q1-2024" class="blog-link-block w-inline-block"><img src="https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/66315753bc256d9cc6ac6b5a_qbr-24q1.png" loading="lazy" alt="" height="Auto" sizes="(max-width: 479px) 93vw, (max-width: 767px) 96vw, (max-width: 991px) 31vw, 30vw" srcset="https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/66315753bc256d9cc6ac6b5a_qbr-24q1-p-500.png 500w, https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/66315753bc256d9cc6ac6b5a_qbr-24q1-p-800.png 800w, https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/66315753bc256d9cc6ac6b5a_qbr-24q1.png 1386w" class="collection-thumb"/></a><a href="/research/news-insights/case-studies" class="blog-link-block w-inline-block"><div class="tag-rubric case-study w-condition-invisible">Case study</div></a><a href="/research/news-insights/research" class="blog-link-block w-inline-block"><div class="tag-rubric research">Research</div></a><a href="/research/news-insights/press-releases" class="blog-link-block w-inline-block"><div class="tag-rubric pressrelease w-condition-invisible">Press release</div></a><a href="/research/news-insights/product-updates" class="blog-link-block w-inline-block"><div class="tag-rubric productupdate w-condition-invisible">Product update</div></a><a href="/news-insights/podcast-advertising-benchmarks-q1-2024" class="blog-link-block w-inline-block"><h5 class="cs-collection-title">Podcast advertising benchmarks: Q1 2024</h5></a><div>The Q1 2024 edition explores the latest trends in spending, ad load, and ad placements, growth by industry and genre, and more.</div></div><div role="listitem" class="collection-item w-dyn-item w-col w-col-4"><a href="/news-insights/podscape-2024-edition" class="blog-link-block w-inline-block"><img src="https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/65fc812ae86478511b685f81_research-podscape24.jpg" loading="lazy" alt="" height="Auto" sizes="(max-width: 479px) 93vw, (max-width: 767px) 96vw, (max-width: 991px) 31vw, 30vw" srcset="https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/65fc812ae86478511b685f81_research-podscape24-p-500.jpg 500w, https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/65fc812ae86478511b685f81_research-podscape24-p-800.jpg 800w, 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effectiveness</h5></a><div>Magellan AI partners with Adelaide to offer show-level attention ratings for podcast advertising.</div></div><div role="listitem" class="collection-item w-dyn-item w-col w-col-4"><a href="/news-insights/new-in-magellan-ai-pod-to-pod-attribution" class="blog-link-block w-inline-block"><img src="https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/65fb633977b82401eb59734a_press-pod2pod.png" loading="lazy" alt="" height="Auto" sizes="(max-width: 479px) 93vw, (max-width: 767px) 96vw, (max-width: 991px) 31vw, 30vw" srcset="https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/65fb633977b82401eb59734a_press-pod2pod-p-500.png 500w, https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/65fb633977b82401eb59734a_press-pod2pod-p-800.png 800w, https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/65fb633977b82401eb59734a_press-pod2pod-p-1080.png 1080w, 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support for podcast-to-podcast attribution within its Measurement product suite.</div></div><div role="listitem" class="collection-item w-dyn-item w-col w-col-4"><a href="/news-insights/magellan-ai-sounder-strategic-partnership-for-podcast-brand-safety" class="blog-link-block w-inline-block"><img src="https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/65fb681c35223f60232a30a0_press-mai%2Bsounder.png" loading="lazy" alt="" height="Auto" sizes="(max-width: 479px) 93vw, (max-width: 767px) 96vw, (max-width: 991px) 31vw, 30vw" srcset="https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/65fb681c35223f60232a30a0_press-mai%2Bsounder-p-500.png 500w, https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/65fb681c35223f60232a30a0_press-mai%2Bsounder-p-800.png 800w, https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/65fb681c35223f60232a30a0_press-mai%2Bsounder-p-1080.png 1080w, 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podcast brand safety</h5></a><div>Magellan AI and Sounder partner to offer brand safety and suitability verification for podcast campaigns.</div></div><div role="listitem" class="collection-item w-dyn-item w-col w-col-4"><a href="/news-insights/the-definitive-guide-to-finding-profitable-podcast-sponsorship-opportunities" class="blog-link-block w-inline-block"><img src="https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/65fc7046ad0163a1ae1f3025_research-adguide.jpg" loading="lazy" alt="" height="Auto" sizes="(max-width: 479px) 93vw, (max-width: 767px) 96vw, (max-width: 991px) 31vw, 30vw" srcset="https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/65fc7046ad0163a1ae1f3025_research-adguide-p-500.jpg 500w, https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/65fc7046ad0163a1ae1f3025_research-adguide-p-800.jpg 800w, https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/65fc7046ad0163a1ae1f3025_research-adguide-p-1080.jpg 1080w, 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podcast sponsorship opportunities</h5></a><div>This guide explores the world of podcast advertising, giving you everything you need to tap into the immense potential of this channel.</div></div><div role="listitem" class="collection-item w-dyn-item w-col w-col-4"><a href="/news-insights/arns-secret-ingredient" class="blog-link-block w-inline-block"><img src="https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/65f9f757643495cf465f5cf8_casestudy-hero-arn.png" loading="lazy" alt="" height="Auto" sizes="(max-width: 479px) 93vw, (max-width: 767px) 96vw, (max-width: 991px) 31vw, 30vw" srcset="https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/65f9f757643495cf465f5cf8_casestudy-hero-arn-p-500.png 500w, https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/65f9f757643495cf465f5cf8_casestudy-hero-arn-p-800.png 800w, https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/65f9f757643495cf465f5cf8_casestudy-hero-arn.png 1386w" class="collection-thumb"/></a><a 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href="/news-insights/how-horizon-media-gains-a-competitive-edge" class="blog-link-block w-inline-block"><img src="https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/65f9f7709abae9d2539b41da_casestudy-hero-horizon.png" loading="lazy" alt="" height="Auto" sizes="(max-width: 479px) 93vw, (max-width: 767px) 96vw, (max-width: 991px) 31vw, 30vw" srcset="https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/65f9f7709abae9d2539b41da_casestudy-hero-horizon-p-500.png 500w, https://cdn.prod.website-files.com/658def6cf2e0bbe2440b0ece/65f9f7709abae9d2539b41da_casestudy-hero-horizon.png 1386w" class="collection-thumb"/></a><a href="/research/news-insights/case-studies" class="blog-link-block w-inline-block"><div class="tag-rubric case-study">Case study</div></a><a href="/research/news-insights/research" class="blog-link-block w-inline-block"><div class="tag-rubric research w-condition-invisible">Research</div></a><a href="/research/news-insights/press-releases" class="blog-link-block w-inline-block"><div class="tag-rubric pressrelease w-condition-invisible">Press release</div></a><a href="/research/news-insights/product-updates" class="blog-link-block w-inline-block"><div class="tag-rubric productupdate w-condition-invisible">Product update</div></a><a href="/news-insights/how-horizon-media-gains-a-competitive-edge" class="blog-link-block w-inline-block"><h5 class="cs-collection-title">How Horizon Media gains a competitive edge</h5></a><div>How do you get clients on board with an emerging media channel?</div></div></div></div></div></section><div id="stay-up-to-date" class="anchor-stop"></div><section><div class="w-layout-blockcontainer container-standard margin-top-64 w-container"><h2>Stay up to date</h2><p class="section-desc">Sign up to receive updates when we make new announcements for product features, research, press, and more!</p><div id="w-node-f8d22e61-8036-77b8-0f6a-3d249eae4a21-88c011c2" class="w-layout-layout stack-center-8col wf-layout-layout"><div 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