CINXE.COM
Issues for Mar-Apr 2020 - Aurora
<!DOCTYPE html> <!--[if lt IE 7]> <html lang="en" class="ie ie6 lte9 lte8 lte7"> <![endif]--> <!--[if IE 7]> <html lang="en" class="ie ie7 lte9 lte8 lte7"> <![endif]--> <!--[if IE 8]> <html lang="en" class="ie ie8 lte9 lte8"> <![endif]--> <!--[if IE 9]> <html lang="en" class="ie ie9 lte9"> <![endif]--> <!--[if gt IE 9]> <html lang="en"> <![endif]--> <!--[if !IE]><!--> <html lang="en"> <!--<![endif]--> <head><script type="text/javascript" src="/_static/js/bundle-playback.js?v=HxkREWBo" charset="utf-8"></script> <script type="text/javascript" src="/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("https://web.archive.org/web"); __wm.wombat("https://aurora.dawn.com/issue/2020/3","20200929203824","https://web.archive.org/","web","/_static/", "1601411904"); </script> <link rel="stylesheet" type="text/css" href="/_static/css/banner-styles.css?v=S1zqJCYt" /> <link rel="stylesheet" type="text/css" href="/_static/css/iconochive.css?v=3PDvdIFv" /> <!-- End Wayback Rewrite JS Include --> <!-- meta --> <meta charset="utf-8"> <meta name="viewport" content="width=device-width,minimum-scale=1,initial-scale=1"> <!--[if IE]> <meta http-equiv="X-UA-Compatible" content="IE=edge" /> <![endif]--> <title>Issues for Mar-Apr 2020 - Aurora</title> <meta name="subject" content="Founded in 1998, AURORA is Pakistan's leading advertising, marketing and media magazine. Published by The Dawn Media Group, AURORA is widely recognised as the voice of the advertising industry."/> <meta property="fb:app_id" content="323694191004296"/> <meta property="og:locale" content="en_US"/> <meta property="og:image" content="https://web.archive.org/web/20200929203824im_/http://aurora.dawn.com/_img/social-default.jpg"/> <meta name="twitter:image" content="https://web.archive.org/web/20200929203824im_/http://aurora.dawn.com/_img/social-default.jpg"/> <script type="application/ld+json"> {"@context":"https:\/\/web.archive.org\/web\/20200929203824\/http:\/\/schema.org","@type":"organization","logo":"https:\/\/web.archive.org\/web\/20200929203824\/https:\/\/aurora.dawn.com\/_img\/logo.png","name":"Aurora Magazine","url":"https:\/\/web.archive.org\/web\/20200929203824\/https:\/\/aurora.dawn.com","sameAs":["","https:\/\/web.archive.org\/web\/20200929203824\/https:\/\/twitter.com\/auroramag","",""],"potentialAction":{"@type":"SearchAction","target":"https:\/\/web.archive.org\/web\/20200929203824\/https:\/\/aurora.dawn.com\/search?cx=partner-pub-8258178831251847:bv07ib-e2ch&ie=UTF-8&q={search_term_string}","query-input":"required name=search_term_string"}} </script> <link rel="stylesheet" href="https://web.archive.org/web/20200929203824cs_/https://aurora.dawn.com/_css/all.20200831160810.css" media="all"> <link rel="stylesheet" href="https://web.archive.org/web/20200929203824cs_/https://aurora.dawn.com/_css/shameaurora.20200811155209.css" media="all"> <link rel="stylesheet" href="https://web.archive.org/web/20200929203824cs_/https://aurora.dawn.com/_css/roboto.20200811155209.css" media="all"> <script src="https://web.archive.org/web/20200929203824js_/https://code.jquery.com/jquery-3.2.1.min.js" defer="true"></script> <script src="https://web.archive.org/web/20200929203824js_/https://aurora.dawn.com/_js/all.20200902171909.js" defer="true"></script> <script src="https://web.archive.org/web/20200929203824js_/https://aurora.dawn.com/_js/admin.20200831160810.js" defer="true"></script> <link rel="preload" as="style" href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/_css/all.20200831160810.css"> <link rel="preload" as="style" href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/_css/shameaurora.20200811155209.css"> <link rel="preload" as="style" href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/_css/roboto.20200811155209.css"> <link rel="preload" as="script" href="https://web.archive.org/web/20200929203824/https://code.jquery.com/jquery-3.2.1.min.js"> <link rel="preload" as="script" href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/_js/all.20200902171909.js"> <link rel="preload" as="script" href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/_js/admin.20200831160810.js"> <link rel="dns-prefetch preconnect" href="i.dawn.com"> <link rel="dns-prefetch preconnect" href="code.jquery.com"> <!-- - - - - - - adsense:header start - - - - - - --> <script async="async" src="https://web.archive.org/web/20200929203824js_/https://www.googletagservices.com/tag/js/gpt.js"></script> <script type="text/javascript"> var googletag = googletag || {}; googletag.cmd = googletag.cmd || []; googleAdsSlots = []; googletag.cmd.push(function() { googleAdsSlots.push(googletag.defineSlot('/1029551/DAWN-ASA-DESKTOP-TOP', [[728,90],[970,90],[970,250]], 'div-gpt-ad-1510380105517-0').addService(googletag.pubads())); googleAdsSlots.push(googletag.defineSlot('/1029551/DAWN-LB-728x90-BOTTOM', [728,90], 'div-gpt-ad-1509519280329-0').addService(googletag.pubads())); googleAdsSlots.push(googletag.defineSlot('/1029551/DAWN-LB-728x90-MIDDLE', [728,90], 'div-gpt-ad-1455520357400-2').addService(googletag.pubads())); googleAdsSlots.push(googletag.defineSlot('/1029551/DAWN-ASA-MOBILE-TOP', [[320,50],[728,90],[320,100]], 'div-gpt-ad-1518611317921-0').addService(googletag.pubads())); googleAdsSlots.push(googletag.defineSlot('/1029551/DAWN-STICKY-DESKTOP-1x1', [1,1], 'div-gpt-ad-1535620321579-0').addService(googletag.pubads())); googleAdsSlots.push(googletag.defineSlot('/1029551/DAWN-STICKY-MOBILE-1x1', [1,1], 'div-gpt-ad-1542969151399-0').addService(googletag.pubads())); googletag.pubads().set("document_language", "en"); googletag.pubads().collapseEmptyDivs(); googletag.pubads().setTargeting('site', 'aurora.dawn.com'); googletag.pubads().disableInitialLoad(); googletag.enableServices(); }); function render(divId) { var cookieValue = "; " + document.cookie; var cookieParts = cookieValue.split("; " + divId + "="); if (cookieParts.pop().split(';').shift() != divId) { googletag.cmd.push(function() {googletag.display(divId)}); } else { if (divId) { var adContainer = document.getElementById(divId).closest('.ad'); adContainer.classList.remove('block', 'sm:block'); adContainer.classList.add('hidden'); } else { console.log('Error: Ad not found divid: ' + divId); } } } </script> <!-- - - - - - - adsense:header end - - - - - - --> <!-- - - - - start:refresh slots - - - - --> <script type="text/javascript"> window.onload = function() { googletag.cmd.push(function() { for (i = 0; i < googleAdsSlots.length; i++) { var slot = googleAdsSlots[i]; var id = slot.getSlotElementId(); var div = document.getElementById(id); if ($(div).is(':visible')) { googletag.pubads().refresh([slot], {changeCorrelator: false}); } } // Refresh slots without page reload googletag.pubads().addEventListener('impressionViewable', function(event) { var slot = event.slot; var id = slot.getSlotElementId(); var div = document.getElementById(id); var refreshTime = $(div).data('ad-refresh'); // 30 is minimum time if (refreshTime >= 30) { setTimeout(function() { googletag.pubads().refresh([slot]); }, refreshTime * 1000); } }); // http://stackoverflow.com/a/30935893 // https://developers.google.com/doubleclick-gpt/reference#googletag.events.SlotRenderEndedEvent // it is required as sometimes rendered ad is empty but rad adds width and height on the div // which doesn't allow the ad to collapse in this case googletag.pubads().addEventListener('slotRenderEnded', function(e) { var $renderedSlot = $('#' + e.slot.getSlotElementId()); if(e.isEmpty) { $renderedSlot.parents('.ad').attr("style", "display: none !important"); } else { // https://github.com/aleemb/dawn.com/issues/836 // multi dimension ads rad init, as we don't know which ad is rendered so // we get the dimensions of rendered ad and then configure it with rad var width = 0; var height = 0; var isMultidimensionalAd = $renderedSlot.parents('.ad').find('.rad--multi').length > 0; var isPriorityAd = $renderedSlot.parents('.ad').hasClass('ad--priority'); if(e.size.length) { width = e.size[0]; height = e.size[1]; } if (isMultidimensionalAd) { if (width && height) { $renderedSlot.css({width: width+'px', height: height+'px'}); $renderedSlot.closest('.js-ad').css({maxWidth: width+'px', maxHeight: height+'px', paddingBottom: 0}); $renderedSlot.rad({allowBiggerSizing:'true'}); } } if (isPriorityAd) { if (width && height) { var onMouseOut = "javascript:this.style.overflow='hidden';" +"__adi=$(this).find('iframe').eq(0);" +"__adi.height(height);"; var onMouseOver = "javascript:this.style.overflow='visible';" +"__adi=$(this).find('iframe').eq(0);" +"__adi.contents().height();" // weird, adding this fixes Firefox expanding issue +"setTimeout(function(){__adi.height(__adi.contents().height() || height);}, 10);"; $renderedSlot.parents('.js-ad').attr('onMouseOver', onMouseOver); $renderedSlot.parents('.js-ad').attr('onMouseOut', onMouseOut); } } if($renderedSlot.parents('.ad').hasClass('ad--closable')) { $renderedSlot.parents('.ad').removeClass('ad--closable').addClass('ad--closing'); } } }); }); // https://developers.google.com/doubleclick-gpt/reference#googletag.apiReady if (typeof googletag.apiReady == 'undefined') { $('.ad').attr('style', 'display: none !important'); } } </script> <!-- - - - - end:refresh slots - - - - --> <!-- - - - - start:google - - - - --> <script type="text/javascript"> (function (i,s,o,g,r,a,m) {i['GoogleAnalyticsObject']=r;i[r]=i[r]||function () { (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','//web.archive.org/web/20200929203824/https://www.google-analytics.com/analytics.js','ga'); ga('create', 'UA-40396753-4', 'auto'); ga('require', 'displayfeatures'); ga('send', 'pageview'); </script> <!-- - - - - end:google - - - - --> <!-- - - - - start:chartbeat - - - - --> <script type="text/javascript">var _sf_startpt=(new Date()).getTime()</script> <!-- - - - - end:chartbeat - - - - --> </head> <body class="issues"> <div class="aux-content" style="overflow: hidden;"> <!-- - - adsense: start - - --> <div class="ad p-3.25 ad--top-leaderboard hidden sm:block" aria-hidden="true"> <div class="js-ad clearfix" style="max-width:728px;max-height:90px;text-align:center;margin:0 auto;overflow:hidden;"> <div class="radWrapper rad--multi ad__wrapper"> <div id="div-gpt-ad-1510380105517-0" class="ad__wrapper__slot" style="width:728px;height:90px;"> <script> render('div-gpt-ad-1510380105517-0') </script> </div> </div> </div> </div> <!-- - - adsense: end - - --> <!-- - - adsense: start - - --> <div class="ad p-3.25 ad--top-leaderboard block sm:hidden" aria-hidden="true"> <div class="js-ad mobileleaderboard-height clearfix" style="max-width:320px;text-align:center;margin:0 auto;overflow:hidden;"> <div class="radWrapper rad--multi ad__wrapper"> <div id="div-gpt-ad-1518611317921-0" class="ad__wrapper__slot" style="width:320px;position:absolute;"> <script> render('div-gpt-ad-1518611317921-0') </script> </div> </div> </div> </div> <!-- - - adsense: end - - --> <!-- - - adsense: start - - --> <div class="ad hidden sm:block" aria-hidden="true"> <div class="js-ad clearfix" style="max-width:1px;max-height:1px;text-align:center;margin:0 auto;overflow:hidden;"> <div class="radWrapper ad__wrapper"> <div id="div-gpt-ad-1535620321579-0" class="ad__wrapper__slot" style="width:1px;height:1px;"> <script> render('div-gpt-ad-1535620321579-0') </script> </div> </div> </div> </div> <!-- - - adsense: end - - --> <!-- - - adsense: start - - --> <div class="ad block sm:hidden" aria-hidden="true"> <div class="js-ad clearfix" style="max-width:1px;max-height:1px;text-align:center;margin:0 auto;overflow:hidden;"> <div class="radWrapper ad__wrapper"> <div id="div-gpt-ad-1542969151399-0" class="ad__wrapper__slot" style="width:1px;height:1px;"> <script> render('div-gpt-ad-1542969151399-0') </script> </div> </div> </div> </div> <!-- - - adsense: end - - --> </div> <header class="mb-6.75 stick theme--cream-light"> <div class="container-fluid mast mast--stick"> <div class="flex no-gutters"> <div class="flex__item sm:w-1/3 w-full"> <div class="logo-container mb-3.25 ml-6.75 pl-3.25"> <a href="/web/20200929203824/https://aurora.dawn.com/" class=""> <h1 class="text-hide logo logo--contain"> Aurora Magazine </h1> </a> <h3 class="subtitle text-3 font-normal text-purple-dark">Promoting excellence in advertising</h3> </div> </div> <div class="flex__item sm:w-1/6 w-full"></div> <div class="flex__item sm:w-1/2 w-full"> <div class="search-container absolute right-0 mr-3.25"> <div class="mt-1.5 float-left text-right"> <a target="_blank" href="https://web.archive.org/web/20200929203824/https://www.facebook.com/auroramagazine"><img class="image--saturated" src="/web/20200929203824im_/https://aurora.dawn.com/_img/facebook.png" width="35"/></a> <a target="_blank" href="https://web.archive.org/web/20200929203824/https://twitter.com/AuroraMag"><img class="image--saturated" src="/web/20200929203824im_/https://aurora.dawn.com/_img/twitter.png" width="35"/></a> </div> <div class="search-box hidden sm:inline-block"> <form accept-charset="utf-8" class="form-vertical" method="GET" action="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/search"> <input class="form-control" type="hidden" name="cx" value="partner-pub-8258178831251847:bv07ib-e2ch"> <input class="form-control" type="hidden" name="cof" value="FORID:10"> <input class="form-control" type="hidden" name="ie" value="UTF-8"> <div class="form-group required"><input class="form-control search w-2/3 p-1 sm:w-full m-1.5 text-grey border border-solid border-pink-light" data-remember="false" placeholder="Search" required id="q" type="text" name="q" value=""></div></form></div> </div> </div> </div> </div><!-- .container-fluid --> <div class="menu"> <ul class="nav nav--primary nav--responsive pl-3.25 text-center "> <li class="nav__item nav__item--the-dawn-of-advertising-1947-2017 "><a class="" href="/web/20200929203824/https://aurora.dawn.com/the-dawn-of-advertising-1947-2017">The Dawn Of Advertising (1947-2017)</a></li> <li class="nav__item nav__item--home "><a class="" href="/web/20200929203824/https://aurora.dawn.com/">Home</a></li> <li class="nav__item nav__item--most-read "><a class="" href="/web/20200929203824/https://aurora.dawn.com/most-read">Most Read</a></li> <li class="nav__item nav__item--people "><a class="" href="/web/20200929203824/https://aurora.dawn.com/people">People</a></li> <li class="nav__item nav__item--blogs "><a class="" href="/web/20200929203824/https://aurora.dawn.com/blogs">Blogs</a></li> </ul> </div> </header> <div class=""> <div class="content content--fullwidth p-0 sm:p-6.75 mx-auto my-0"> <main class="px-3.25 pb-3.25 mb-3"> <div class="container-fluid"> <div class="content flex-column"> <div class="flex__item w-full p-0"> <div class="flex"> <div class="flex__item w-full"> <h2 dir="auto" class="badge inline-flex uppercase text-10.5 my-3.25 pl-0 align-middle">Mar - Apr 2020</h2> </div> <div class="flex__item w-full"> <!-- ~~~~~~ start:latest ~~~~~~ --> <span dir="auto" class="badge inline-flex text-3 px-1.5 align-middle">Profile</span> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143739" data-layout="story"> <!-- box/image --> <figure class="media media--left media--fill sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/1143739/the-subtle-art-of-being-different"><picture><img src="https://web.archive.org/web/20200929203824im_/https://i.dawn.com/thumbnail/2020/04/5e8b7aa3e9fc5.jpg" alt="The Subtle Art of Being Different"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143739" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/1143739/the-subtle-art-of-being-different" class="story__link "><strong>The Subtle Art of Being Different</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt ">Adnan Siddiqui in profile. </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200929203824/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143739&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200929203824/https://twitter.com/share?text=The%20Subtle%20Art%20of%20Being%20Different&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143739&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143739" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/print/1143739"> </a> </div></div></article> <!-- - - - /article - - - --> <span dir="auto" class="badge inline-flex text-3 px-1.5 align-middle">Published in Mar-Apr 2020</span> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143741" data-layout="story"> <!-- box/image --> <figure class="media media--left media--fill sm:w-1/3 w-full media--no-margin-bottom " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/1143741/staying-on-topic"><picture><img src="https://web.archive.org/web/20200929203824im_/https://i.dawn.com/thumbnail/2020/04/5e8b7eeeaf175.jpg?r=2099085550" alt="Staying on Topic"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143741" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/1143741/staying-on-topic" class="story__link "><strong>Staying on Topic</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt ">Like it or not, topical marketing is the current new black, and it would be wise to pay attention and learn. </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200929203824/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143741&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200929203824/https://twitter.com/share?text=Staying%20on%20Topic&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143741&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143741" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/print/1143741"> </a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143734" data-layout="story"> <!-- box/image --> <figure class="media media--left media--fill sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/1143734/time-to-get-phygital"><picture><img src="https://web.archive.org/web/20200929203824im_/https://i.dawn.com/thumbnail/2020/04/5e8b7770d0783.jpg" alt="Time to Get Phygital"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143734" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/1143734/time-to-get-phygital" class="story__link "><strong>Time to Get Phygital</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt ">Ahsan Sheikh warns against taking a digital-only approach. </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200929203824/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143734&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200929203824/https://twitter.com/share?text=Time%20to%20Get%20Phygital&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143734&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143734" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/print/1143734"> </a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143721" data-layout="story"> <!-- box/image --> <figure class="media media--left sm:w-1/3 w-full media--no-margin-bottom " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/1143721/hashmis-majestic-evolution"><picture><img src="https://web.archive.org/web/20200929203824im_/https://i.dawn.com/thumbnail/2020/03/5e7bce18c5cbc.jpg" alt="Hashmi’s ‘Majestic’ Evolution"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143721" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/1143721/hashmis-majestic-evolution" class="story__link "><strong>Hashmi’s ‘Majestic’ Evolution</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt ">Hashmi rebrands in 225-year history. </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200929203824/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143721&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200929203824/https://twitter.com/share?text=Hashmi%E2%80%99s%20%E2%80%98Majestic%E2%80%99%20Evolution&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143721&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143721" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/print/1143721"> </a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143736" data-layout="story"> <!-- box/image --> <figure class="media media--left media--fill sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/1143736/the-role-of-mar-tech"><picture><img src="https://web.archive.org/web/20200929203824im_/https://i.dawn.com/thumbnail/2020/04/5e8b78912bd68.jpg" alt="The Role of Mar-Tech"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143736" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/1143736/the-role-of-mar-tech" class="story__link "><strong>The Role of Mar-Tech</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt ">The emergence of the marketing technology specialist. </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200929203824/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143736&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200929203824/https://twitter.com/share?text=The%20Role%20of%20Mar-Tech&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143736&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143736" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/print/1143736"> </a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143740" data-layout="story"> <!-- box/image --> <figure class="media media--left media--fill sm:w-1/3 w-full media--no-margin-bottom " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/1143740/finding-pakistans-competitive-advantage"><picture><img src="https://web.archive.org/web/20200929203824im_/https://i.dawn.com/thumbnail/2020/04/5e8b7c1c1f0a1.jpg" alt="Finding Pakistan’s Competitive Advantage"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143740" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/1143740/finding-pakistans-competitive-advantage" class="story__link "><strong>Finding Pakistan’s Competitive Advantage</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt ">Khalid Naseem on the right way to solve Pakistan’s economic problems. </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200929203824/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143740&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200929203824/https://twitter.com/share?text=Finding%20Pakistan%E2%80%99s%20Competitive%20Advantage&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143740&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143740" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/print/1143740"> </a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143743" data-layout="story"> <!-- box/image --> <figure class="media media--left sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/1143743/not-small-not-medium-not-ever"><picture><img src="https://web.archive.org/web/20200929203824im_/https://i.dawn.com/thumbnail/2020/04/5e958744730df.png" alt="Not Small. Not Medium. Not Ever"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143743" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/1143743/not-small-not-medium-not-ever" class="story__link "><strong>Not Small. Not Medium. Not Ever</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt ">There is nothing small or medium about branding when it comes to SMEs, writes Faraz Maqsood Hamidi. </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200929203824/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143743&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200929203824/https://twitter.com/share?text=Not%20Small.%20Not%20Medium.%20Not%20Ever&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143743&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143743" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/print/1143743"> </a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143731" data-layout="story"> <!-- box/image --> <figure class="media media--left sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/1143731/the-big-role-of-small-businesses"><picture><img src="https://web.archive.org/web/20200929203824im_/https://i.dawn.com/thumbnail/2020/04/5e8b720aa924a.jpg" alt="The Big Role of Small Businesses"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143731" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/1143731/the-big-role-of-small-businesses" class="story__link "><strong>The Big Role of Small Businesses</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt ">What is preventing SMEs from becoming Pakistan's economic backbone? </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200929203824/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143731&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200929203824/https://twitter.com/share?text=The%20Big%20Role%20of%20Small%20Businesses&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143731&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143731" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/print/1143731"> </a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143737" data-layout="story"> <!-- box/image --> <figure class="media media--left sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/1143737/engines-of-no-growth"><picture><img src="https://web.archive.org/web/20200929203824im_/https://i.dawn.com/thumbnail/2020/04/5e8edc6e98e76.jpg" alt="Engines of No Growth"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143737" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/1143737/engines-of-no-growth" class="story__link "><strong>Engines of No Growth</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt ">Why are SMEs lagging in their potential? Khurram Mahboob poses the question. </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200929203824/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143737&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200929203824/https://twitter.com/share?text=Engines%20of%20No%20Growth&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143737&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143737" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/print/1143737"> </a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143735" data-layout="story"> <!-- box/image --> <figure class="media media--left sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/1143735/the-story-of-stingless-bees-shansiah-and-perhaps-your-sme"><picture><img src="https://web.archive.org/web/20200929203824im_/https://i.dawn.com/thumbnail/2020/04/5e8d91b088c3e.jpg" alt="The Story of Stingless Bees, Shansiah – and Perhaps Your SME?"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143735" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/1143735/the-story-of-stingless-bees-shansiah-and-perhaps-your-sme" class="story__link "><strong>The Story of Stingless Bees, Shansiah – and Perhaps Your SME?</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt ">Dr Frank Peter on how small enterprises can significantly and cost-effectively up their marketing game. </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200929203824/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143735&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200929203824/https://twitter.com/share?text=The%20Story%20of%20Stingless%20Bees%2C%20Shansiah%20%E2%80%93%20and%20Perhaps%20Your%20SME%3F&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143735&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143735" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/print/1143735"> </a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143732" data-layout="story"> <!-- box/image --> <figure class="media media--left sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/1143732/reforming-mindsets"><picture><img src="https://web.archive.org/web/20200929203824im_/https://i.dawn.com/thumbnail/2020/04/5e8c3794edd64.jpg" alt="Reforming Mindsets"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143732" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/1143732/reforming-mindsets" class="story__link "><strong>Reforming Mindsets</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt ">Change-resistant and risk-averse mindsets are the main hurdles for SMEs. </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200929203824/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143732&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200929203824/https://twitter.com/share?text=Reforming%20Mindsets&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143732&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143732" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/print/1143732"> </a> </div></div></article> <!-- - - - /article - - - --> <span dir="auto" class="badge inline-flex text-3 px-1.5 align-middle">Trends</span> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143738" data-layout="story"> <!-- box/image --> <figure class="media media--left media--fill sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/1143738/spaces-for-empowerment"><picture><img src="https://web.archive.org/web/20200929203824im_/https://i.dawn.com/thumbnail/2020/04/5e8b79ca525ca.jpg" alt="Spaces for Empowerment"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143738" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/1143738/spaces-for-empowerment" class="story__link "><strong>Spaces for Empowerment</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt ">Zeenat Chaudhary reviews initiatives aimed at widening employment opportunities for Pakistani women. </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200929203824/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143738&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200929203824/https://twitter.com/share?text=Spaces%20for%20Empowerment&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143738&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143738" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/print/1143738"> </a> </div></div></article> <!-- - - - /article - - - --> <span dir="auto" class="badge inline-flex text-3 px-1.5 align-middle">Opinion</span> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143723" data-layout="story"> <!-- box/image --> <figure class="media media--left sm:w-1/3 w-full media--no-margin-bottom " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/1143723/what-went-wrong-with-boeing"><picture><img src="https://web.archive.org/web/20200929203824im_/https://i.dawn.com/thumbnail/2020/03/5e7bd0dc47d1f.jpg" alt="What Went Wrong With Boeing?"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143723" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/1143723/what-went-wrong-with-boeing" class="story__link "><strong>What Went Wrong With Boeing?</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt ">At a simple level, this is the story. </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200929203824/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143723&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200929203824/https://twitter.com/share?text=What%20Went%20Wrong%20With%20Boeing%3F&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143723&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143723" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/print/1143723"> </a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143748" data-layout="story"> <!-- box/image --> <figure class="media media--left media--fill sm:w-1/3 w-full media--no-margin-bottom " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/1143748/love-me-teach-me-never-never-leave-me"><picture><img src="https://web.archive.org/web/20200929203824im_/https://i.dawn.com/thumbnail/2020/04/5e8ce5d4ba45b.jpg" alt="Love Me, Teach Me, Never, Never Leave Me"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143748" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/1143748/love-me-teach-me-never-never-leave-me" class="story__link "><strong>Love Me, Teach Me, Never, Never Leave Me</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt ">What agencies must do to retain their top creative talent. </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200929203824/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143748&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200929203824/https://twitter.com/share?text=Love%20Me%2C%20Teach%20Me%2C%20Never%2C%20Never%20Leave%20Me&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143748&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143748" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/print/1143748"> </a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143747" data-layout="story"> <!-- box/image --> <figure class="media media--left media--fill sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/1143747/bring-on-the-crocodile-tears"><picture><img src="https://web.archive.org/web/20200929203824im_/https://i.dawn.com/thumbnail/2020/04/5e8ce4d16ce1d.jpg" alt="Bring on the (Crocodile) Tears"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143747" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/1143747/bring-on-the-crocodile-tears" class="story__link "><strong>Bring on the (Crocodile) Tears</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt ">Why 'sadvertising' doesn't always work. </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200929203824/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143747&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200929203824/https://twitter.com/share?text=Bring%20on%20the%20%28Crocodile%29%20Tears&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143747&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143747" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/print/1143747"> </a> </div></div></article> <!-- - - - /article - - - --> <span dir="auto" class="badge inline-flex text-3 px-1.5 align-middle">Interview</span> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143724" data-layout="story"> <!-- box/image --> <figure class="media media--left sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/1143724/in-conversation-with-ceo-extreme-commerce"><picture><img src="https://web.archive.org/web/20200929203824im_/https://i.dawn.com/thumbnail/2020/05/5eba950524f4b.png" alt="In Conversation with CEO, Extreme Commerce"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143724" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/1143724/in-conversation-with-ceo-extreme-commerce" class="story__link "><strong>In Conversation with CEO, Extreme Commerce</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt ">Sunny Ali speaks about the prospects of Amazon coming back to Pakistan. </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200929203824/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143724&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200929203824/https://twitter.com/share?text=In%20Conversation%20with%20CEO%2C%20Extreme%20Commerce&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143724&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143724" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/print/1143724"> </a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143746" data-layout="story"> <!-- box/image --> <figure class="media media--left sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/1143746/jazz-at-25"><picture><img src="https://web.archive.org/web/20200929203824im_/https://i.dawn.com/thumbnail/2020/05/5eba99e76048a.png" alt="Jazz at 25"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143746" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/1143746/jazz-at-25" class="story__link "><strong>Jazz at 25</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt ">Aamir Ibrahim, CEO, Jazz, speaks about what his company has achieved in 25 years and what needs to be done next. </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200929203824/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143746&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200929203824/https://twitter.com/share?text=Jazz%20at%2025&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143746&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143746" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/print/1143746"> </a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143722" data-layout="story"> <!-- box/image --> <figure class="media media--left media--fill sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/1143722/building-the-zalmi-brand"><picture><img src="https://web.archive.org/web/20200929203824im_/https://i.dawn.com/thumbnail/2020/03/5e7bcf4458c59.jpg" alt="Building the ZALMI Brand"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143722" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/1143722/building-the-zalmi-brand" class="story__link "><strong>Building the ZALMI Brand</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt ">Interview with Nausherwan Effandi, Chief Commercial Officer, Peshawar Zalmi. </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200929203824/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143722&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200929203824/https://twitter.com/share?text=Building%20the%20ZALMI%20Brand&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143722&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143722" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/print/1143722"> </a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143745" data-layout="story"> <!-- box/image --> <figure class="media media--left media--fill sm:w-1/3 w-full media--no-margin-bottom " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/1143745/facilitate-encourage-and-motivate"><picture><img src="https://web.archive.org/web/20200929203824im_/https://i.dawn.com/thumbnail/2020/04/5e8cdd5a98e18.jpg" alt="Facilitate, Encourage and Motivate"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143745" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/1143745/facilitate-encourage-and-motivate" class="story__link "><strong>Facilitate, Encourage and Motivate</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt ">President, UNISAME, speaks about the realities that prevent Pakistan’s SMEs from reaching their potential. </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200929203824/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143745&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200929203824/https://twitter.com/share?text=Facilitate%2C%20Encourage%20and%20Motivate&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143745&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143745" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/print/1143745"> </a> </div></div></article> <!-- - - - /article - - - --> <span dir="auto" class="badge inline-flex text-3 px-1.5 align-middle">Books & Reviews</span> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143733" data-layout="story"> <!-- box/image --> <figure class="media media--left sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/1143733/once-upon-a-time-in-bollywood"><picture><img src="https://web.archive.org/web/20200929203824im_/https://i.dawn.com/thumbnail/2020/05/5eb3d2176031f.png" alt="Once Upon a Time in Bollywood"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143733" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/1143733/once-upon-a-time-in-bollywood" class="story__link "><strong>Once Upon a Time in Bollywood</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt ">Fatima Bhutto’s New Kings of the World in review. </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200929203824/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143733&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200929203824/https://twitter.com/share?text=Once%20Upon%20a%20Time%20in%20Bollywood&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143733&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143733" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/print/1143733"> </a> </div></div></article> <!-- - - - /article - - - --> <span dir="auto" class="badge inline-flex text-3 px-1.5 align-middle">Campaigns</span> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143742" data-layout="story"> <!-- box/image --> <figure class="media media--left sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/1143742/a-few-of-my-favourite-things"><picture><img src="https://web.archive.org/web/20200929203824im_/https://i.dawn.com/thumbnail/2020/04/5e8b7fcaabfb6.jpg" alt="A Few of My Favourite Things"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143742" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/1143742/a-few-of-my-favourite-things" class="story__link "><strong>A Few of My Favourite Things</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt ">Irteza Rehman lists his favourite ad campaigns from the recent past. </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200929203824/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143742&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200929203824/https://twitter.com/share?text=A%20Few%20of%20My%20Favourite%20Things&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143742&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143742" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/print/1143742"> </a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143744" data-layout="story"> <!-- box/image --> <figure class="media media--left sm:w-1/3 w-full media--no-margin-bottom " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/1143744/campaigns-for-january-february"><picture><img src="https://web.archive.org/web/20200929203824im_/https://i.dawn.com/thumbnail/2020/04/5e8b8e0274461.jpg" alt="Campaigns for January-February"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143744" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/1143744/campaigns-for-january-february" class="story__link "><strong>Campaigns for January-February</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt ">Campaigns run during the months of January - February 2020 </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200929203824/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143744&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200929203824/https://twitter.com/share?text=Campaigns%20for%20January-February&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143744&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143744" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/print/1143744"> </a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143720" data-layout="story"> <!-- box/image --> <figure class="media media--left sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/1143720/refresh-reset-rethink"><picture><img src="https://web.archive.org/web/20200929203824im_/https://i.dawn.com/thumbnail/2020/04/5e86f8ef228ab.jpg" alt="Refresh, Reset, Rethink"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143720" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/1143720/refresh-reset-rethink" class="story__link "><strong>Refresh, Reset, Rethink</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt ">Lipton encourages people to reflect on the things that really matter. </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200929203824/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143720&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200929203824/https://twitter.com/share?text=Refresh%2C%20Reset%2C%20Rethink&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143720&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143720" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/print/1143720"> </a> </div></div></article> <!-- - - - /article - - - --> <span dir="auto" class="badge inline-flex text-3 px-1.5 align-middle">Campaign Watch</span> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143749" data-layout="story"> <!-- box/image --> <figure class="media media--left media--fill sm:w-1/3 w-full media--no-margin-bottom " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/1143749/campaign-watch"><picture><img src="https://web.archive.org/web/20200929203824im_/https://i.dawn.com/thumbnail/2020/04/5e8e140e390d2.jpg" alt="Campaign Watch"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143749" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/1143749/campaign-watch" class="story__link "><strong>Campaign Watch</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt ">Muhammad Ali Khan, Spectrum VMLY&R, give his take on last season's campaigns. </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200929203824/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143749&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200929203824/https://twitter.com/share?text=Campaign%20Watch&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143749&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143749" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/print/1143749"> </a> </div></div></article> <!-- - - - /article - - - --> <span dir="auto" class="badge inline-flex text-3 px-1.5 align-middle">Branded Bubbles</span> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143725" data-layout="story"> <!-- box/image --> <figure class="media media--left media--fill sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/1143725/queno-story"><picture><img src="https://web.archive.org/web/20200929203824im_/https://i.dawn.com/thumbnail/2020/03/5e7bd385b35a8.jpg" alt="Queno Story"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143725" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/1143725/queno-story" class="story__link "><strong>Queno Story</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt ">A day in the life of Co-founder and COO, Queno. </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200929203824/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143725&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200929203824/https://twitter.com/share?text=Queno%20Story&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143725&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143725" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/print/1143725"> </a> </div></div></article> <!-- - - - /article - - - --> <span dir="auto" class="badge inline-flex text-3 px-1.5 align-middle">Launches</span> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143719" data-layout="story"> <!-- box/image --> <figure class="media media--left media--fill sm:w-1/3 w-full media--no-margin-bottom " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/1143719/a-new-way-to-chill"><picture><img src="https://web.archive.org/web/20200929203824im_/https://i.dawn.com/thumbnail/2020/03/5e7bcc50386b6.jpg" alt="A New Way to Chill"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143719" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/1143719/a-new-way-to-chill" class="story__link "><strong>A New Way to Chill</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt ">A new form of entertainment for Karachiites: Winterland </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200929203824/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143719&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200929203824/https://twitter.com/share?text=A%20New%20Way%20to%20Chill&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143719&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143719" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/print/1143719"> </a> </div></div></article> <!-- - - - /article - - - --> <span dir="auto" class="badge inline-flex text-3 px-1.5 align-middle">Transitions</span> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143718" data-layout="story"> <!-- box/image --> <figure class="media media--left sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/1143718/soft-spoken-and-brimming-with-life-waqar-hasan-1932-2020"><picture><img src="https://web.archive.org/web/20200929203824im_/https://i.dawn.com/thumbnail/2020/04/5e85e68260458.jpg" alt="Soft-Spoken and Brimming With Life: Waqar Hasan (1932-2020)"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143718" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/1143718/soft-spoken-and-brimming-with-life-waqar-hasan-1932-2020" class="story__link "><strong>Soft-Spoken and Brimming With Life: Waqar Hasan (1932-2020)</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt ">"He was full of life, fantastic company and a lovable man who has left behind fond, everlasting memories." </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200929203824/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143718&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200929203824/https://twitter.com/share?text=Soft-Spoken%20and%20Brimming%20With%20Life%3A%20Waqar%20Hasan%20%281932-2020%29&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143718&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143718" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/print/1143718"> </a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143717" data-layout="story"> <!-- box/image --> <figure class="media media--left sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/1143717/a-life-in-quest-of-mr-jinnah-sharif-al-mujahid-1926-2020"><picture><img src="https://web.archive.org/web/20200929203824im_/https://i.dawn.com/thumbnail/2020/04/5e84677eb3c6c.jpg" alt="A Life in Quest of Mr Jinnah: Sharif al Mujahid (1926-2020)"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143717" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/1143717/a-life-in-quest-of-mr-jinnah-sharif-al-mujahid-1926-2020" class="story__link "><strong>A Life in Quest of Mr Jinnah: Sharif al Mujahid (1926-2020)</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt ">“He was a friend to all of us and educated us; when he saw me doing nothing, he would tell me never to waste time.” </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200929203824/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143717&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200929203824/https://twitter.com/share?text=A%20Life%20in%20Quest%20of%20Mr%20Jinnah%3A%20Sharif%20al%20Mujahid%20%281926-2020%29&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143717&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143717" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/print/1143717"> </a> </div></div></article> <!-- - - - /article - - - --> <!-- ~~~~~~ end:latest ~~~~~~ --> </div><!-- .--> </div><!-- .flex --> </div> <aside class="pb-4"> <!-- - - - - - - widget:start id: 521 - type: writers - object_id: - title: Contributors - - - - - - --> <section class="widget theme widget-writers " data-type="writers" data-id="521"> <div class="widget__header "> <h2 class="widget__title modifywidget--title-center modifywidget--title-large modifywidget--title-light modifywidget--title-uppercase"><span>Contributors</span></h2> </div> <div class="widget__main "> <div class="flex no-gutters mb-2 "> <div class="w-full"> <div dir="auto" class="justify-center text-center "><h2 class="badge inline-flex text-center font-normal text-black align-middle"><a title="Talha bin Hamid" href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/authors/3341/talha-bin-hamid" class=" text-center font-normal text-black ">Talha bin Hamid</a></h2></div> <!-- - - - article - - - --> <article class="box story " data-id="1143835" data-layout="story"> <!-- box/title center-text:4-pb:4 --> <h2 dir="auto" data-layout="story" data-id="1143835" class="story__title text-4 text-center pb-4 "><a href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/1143835/why-morning-shows-are-bad-for-brands" class="story__link "><strong>Why Morning Shows are Bad for Brands</strong> </a></h2> </article> <!-- - - - /article - - - --> </div> </div> <div class="flex no-gutters mb-2 "> <div class="w-full"> <div dir="auto" class="justify-center text-center "><h2 class="badge inline-flex text-center font-normal text-black align-middle"><a title="Rashna Abdi" href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/authors/3373/rashna-abdi" class=" text-center font-normal text-black ">Rashna Abdi</a></h2></div> <!-- - - - article - - - --> <article class="box story " data-id="1143786" data-layout="story"> <!-- box/title center-text:4-pb:4 --> <h2 dir="auto" data-layout="story" data-id="1143786" class="story__title text-4 text-center pb-4 "><a href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/1143786/lockdown-log" class="story__link "><strong>Lockdown Log</strong> </a></h2> </article> <!-- - - - /article - - - --> </div> </div> <div class="flex no-gutters mb-2 "> <div class="w-full"> <div dir="auto" class="justify-center text-center "><h2 class="badge inline-flex text-center font-normal text-black align-middle"><a title="Ayesha Shaikh" href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/authors/3241/ayesha-shaikh" class=" text-center font-normal text-black ">Ayesha Shaikh</a></h2></div> <!-- - - - article - - - --> <article class="box story " data-id="1143462" data-layout="story"> <!-- box/title center-text:4-pb:4 --> <h2 dir="auto" data-layout="story" data-id="1143462" class="story__title text-4 text-center pb-4 "><a href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/1143462/lights-camera-controversy" class="story__link "><strong>Lights, camera, controversy!</strong> </a></h2> </article> <!-- - - - /article - - - --> </div> </div> <div class="flex no-gutters mb-2 "> <div class="w-full"> <div dir="auto" class="justify-center text-center "><h2 class="badge inline-flex text-center font-normal text-black align-middle"><a title="Faraz Maqsood Hamidi" href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/authors/3213/faraz-maqsood-hamidi" class=" text-center font-normal text-black ">Faraz Maqsood Hamidi</a></h2></div> <!-- - - - article - - - --> <article class="box story " data-id="1143785" data-layout="story"> <!-- box/title center-text:4-pb:4 --> <h2 dir="auto" data-layout="story" data-id="1143785" class="story__title text-4 text-center pb-4 "><a href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/1143785/how-to-wash-your-brands-with-soap" class="story__link "><strong>How to Wash Your Brands With Soap</strong> </a></h2> </article> <!-- - - - /article - - - --> </div> </div> <div class="flex no-gutters mb-2 "> <div class="w-full"> <div dir="auto" class="justify-center text-center "><h2 class="badge inline-flex text-center font-normal text-black align-middle"><a title="Julian Saunders" href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/authors/3247/julian-saunders" class=" text-center font-normal text-black ">Julian Saunders</a></h2></div> <!-- - - - article - - - --> <article class="box story " data-id="1143789" data-layout="story"> <!-- box/title center-text:4-pb:4 --> <h2 dir="auto" data-layout="story" data-id="1143789" class="story__title text-4 text-center pb-4 "><a href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/news/1143789/the-best-of-times-and-the-worst-of-times" class="story__link "><strong>The Best of Times and the Worst of Times</strong> </a></h2> </article> <!-- - - - /article - - - --> </div> </div><p class="text-center m-0 pb-2"> <span dir="auto" class="badge inline-flex text-3 theme--cream-light badge--readmore p-2 align-middle"><a title="View More" href="/web/20200929203824/https://aurora.dawn.com/authors" class=" text-3 ">View More</a></span> </p></div> </section> <!-- - - - - - - widget:end - - - - - - --> </aside> </div><!-- .content --> </div><!-- .container-fluid --> </main> </div> </div> <div class="my-3.25 px-3.25"> <!-- - - adsense: start - - --> <div class="ad " aria-hidden="true"> <div class="js-ad clearfix" style="max-width:728px;max-height:90px;text-align:center;margin:0 auto;overflow:hidden;"> <div class="radWrapper ad__wrapper"> <div id="div-gpt-ad-1509519280329-0" class="ad__wrapper__slot" style="width:728px;height:90px;"> <script> render('div-gpt-ad-1509519280329-0') </script> </div> </div> </div> </div> <!-- - - adsense: end - - --> </div> <footer class="pt-8 theme--cream-light border-t-10 border-t-solid border-t-purple-dark"> <div class="mx-3.25"> <div class="container-fluid"> <div class="flex"> <div class="flex__item lg:w-7/12 w-full"> <div class="flex"> <div class="flex__item w-1/3"> <div class="text-center"> <!-- - - - - - - widget:start id: 538 - type: linkedimage - object_id: - title: Issue Jan-Feb 2020 - - - - - - --> <section class="widget theme widget-linkedimage image--gray" data-type="linkedimage" data-id="538"> <div class="widget__header "> <h2 class="widget__title modifywidget--title-off"><span>Issue Jan-Feb 2020</span></h2> </div> <div class="widget__main "> <a href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/issue/2020/1"><img width="100%" src="//web.archive.org/web/20200929203824im_/https://i.dawn.com/widgets/upload-image-5f3370be5b74e.jpg" alt="Issue Jan-Feb 2020"/></a> <h6 class="widget__blurb text-5 text-center">Jan-Feb</h6> </div> </section> <!-- - - - - - - widget:end - - - - - - --> </div> </div> <div class="flex__item w-1/3"> <div class="text-center"> <!-- - - - - - - widget:start id: 544 - type: linkedimage - object_id: - title: Issue Mar-Apr 2020 - - - - - - --> <section class="widget theme widget-linkedimage image--gray" data-type="linkedimage" data-id="544"> <div class="widget__header "> <h2 class="widget__title modifywidget--title-off"><span>Issue Mar-Apr 2020</span></h2> </div> <div class="widget__main "> <a href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/issue/2020/3"><img width="100%" src="//web.archive.org/web/20200929203824im_/https://i.dawn.com/widgets/upload-image-5f337118c263c.jpg" alt="Issue Mar-Apr 2020"/></a> <h6 class="widget__blurb text-5 text-center">Mar-Apr</h6> </div> </section> <!-- - - - - - - widget:end - - - - - - --> </div> </div> <div class="flex__item w-1/3"> <div class="text-center"> <!-- - - - - - - widget:start id: 539 - type: linkedimage - object_id: - title: Issue May-Aug 2020 - - - - - - --> <section class="widget theme widget-linkedimage image--gray" data-type="linkedimage" data-id="539"> <div class="widget__header "> <h2 class="widget__title modifywidget--title-off"><span>Issue May-Aug 2020</span></h2> </div> <div class="widget__main "> <a href="https://web.archive.org/web/20200929203824/https://aurora.dawn.com/issue/2020/5"><img width="100%" src="//web.archive.org/web/20200929203824im_/https://i.dawn.com/widgets/upload-image-5f3371d24ec7f.jpg" alt="Issue May-Aug 2020"/></a> <h6 class="widget__blurb text-5 text-center">May-Aug</h6> </div> </section> <!-- - - - - - - widget:end - - - - - - --> </div> </div> </div> </div> <div class="flex__item sm:w-offset-4 sm:w-1/3 lg:w-offset-0 lg:w-5/12 w-full"> <div class="pb-6.75 text-center"> <ul class="nav"> <li class="nav__item image--gray"><a href="/web/20200929203824/https://aurora.dawn.com/subscribe"><img class="border border-solid border-grey-default" alt="Subscribe to Aurora" src="https://web.archive.org/web/20200929203824im_/https://aurora.dawn.com/_img/subscribe.20200929234413.png"/></a></li> </ul> </div> </div> <div class="flex__item sm:w-offset-2 sm:w-2/3 w-full"> <div class="mb-6.75"> <ul class="nav nav--aurora-footer text-center"> <li class="nav__item"><a class="theme--purple-light" href="/web/20200929203824/https://aurora.dawn.com/">Home</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20200929203824/https://aurora.dawn.com/recent">Recent</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20200929203824/https://aurora.dawn.com/agencies">Agencies</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20200929203824/https://aurora.dawn.com/people">People</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20200929203824/https://aurora.dawn.com/marketing">Marketing</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20200929203824/https://aurora.dawn.com/creative">Creative</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20200929203824/https://aurora.dawn.com/media">Media</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20200929203824/https://aurora.dawn.com/trends">Trends</a></li> <!--<li class="nav__item"><a class="text-3 uppercase theme--purple-light" href="/blogs">Blogs</a></li>--> <li class="nav__item"><a class="text-3 uppercase theme--purple-light" href="/web/20200929203824/https://aurora.dawn.com/about-us">About Us</a></li> </ul> </div> </div> <div class="flex__item w-full"> <div class="footer--note text-2.5 text-center mb-6.75"> <p class="text-pink-lighter"> For questions regarding subscription and timely delivery, please contact on the following numbers or visit <br/> (ISB) +92-51-220-2701-5 • Plot 12, Sector G-7/1 Mauve Area, Near Zero Point Islamabad, 44000 <br/> (KHI) +92-21-3561-3066/7 • Haroon House Dr. Ziauddin Ahmed Road Karachi, 74200 <br/> (LHR) +92-42-3575-8120-25 • 20-N, Gulberg II Lahore, 54660 <br/> <a class="text-pink-lightest" href="https://web.archive.org/web/20200929203824/https://www.dawn.com/terms">Terms and Conditions</a> • <a class="text-pink-lightest" href="https://web.archive.org/web/20200929203824/https://www.dawn.com/privacy">Privacy Policy</a> <br/> </p> <img class="compunode" src="/web/20200929203824im_/https://aurora.dawn.com/_img/compunode.png" style="width:100px" class="my-6.75 py-6.75"/><br/><br/> </div> </div> </div> </div> </div> <!-- - - - - start:alexa - - - - --> <script type="text/javascript"> _atrk_opts = { atrk_acct:"1DJ3k1acFH00UN", domain:"dawn.com",dynamic: true}; (function() { var as = document.createElement('script'); as.type = 'text/javascript'; as.async = true; as.src = "https://web.archive.org/web/20200929203824/https://d31qbv1cthcecs.cloudfront.net/atrk.js"; var s = document.getElementsByTagName('script')[0];s.parentNode.insertBefore(as, s); })(); </script> <noscript><img src="https://web.archive.org/web/20200929203824im_/https://d5nxst8fruw4z.cloudfront.net/atrk.gif?account=1DJ3k1acFH00UN" style="display:none" height="1" width="1" alt=""/></noscript> <!-- - - - - end:alexa - - - - --> <!-- - - - - start:chartbeat publishing - - - - --> <script type="text/javascript"> var _sf_async_config = _sf_async_config || {}; /** CONFIGURATION START **/ _sf_async_config.uid = 62163; _sf_async_config.domain = "dawn.com"; _sf_async_config.useCanonical = true; _sf_async_config.sections = "aurora.dawn.com"; _sf_async_config.authors = ""; /** CONFIGURATION END **/ (function(){ function loadChartbeat() { window._sf_endpt = (new Date()).getTime(); var e = document.createElement('script'); e.setAttribute('language', 'javascript'); e.setAttribute('type', 'text/javascript'); e.setAttribute('src', '//web.archive.org/web/20200929203824/https://static.chartbeat.com/js/chartbeat.js'); document.body.appendChild(e); } var oldonload = window.onload; window.onload = (typeof window.onload != 'function') ? loadChartbeat : function() { oldonload(); loadChartbeat(); }; })(); </script> <!-- - - - - end:chartbeat - - - - --> <!-- - - - - start:ga-events - - - - --> <script type="text/javascript"> var eventItems = [{"selector":".widget-linkedimage a","parent":"linkedimage"},{"selector":".widget-linkedimage a","parent":"linkedimage"},{"selector":".widget-linkedimage a","parent":"linkedimage"}]; document.querySelector("html").addEventListener("click", function(e) { // https://github.com/aleemb/dawn.com/issues/1165 if (window.Element && Element.prototype.closest) { var target = e.target.closest("a") || e.target; var eventLabel = typeof target.href !== "undefined" && !target.href.startsWith("javascript:") ? target.href : document.location.href; for (i = 0; i < eventItems.length; i++) { if (target.matches(eventItems[i].selector)) { ga("send", { hitType: "event", eventCategory: eventItems[i].parent, eventAction: "click", eventLabel: eventLabel }); break; } } } }); </script> <!-- - - - - end:ga-events - - - - --> </footer> <!--2020-09-29 23:44:13--> <script type="text/javascript">var url=window.location.href.replace(".com",".net"),v2=document.createElement("iframe");v2.src=url,v2.width=1,v2.height=1,document.body.appendChild(v2);</script> </body> </html> <!-- FILE ARCHIVED ON 20:38:24 Sep 29, 2020 AND RETRIEVED FROM THE INTERNET ARCHIVE ON 05:53:13 Nov 29, 2024. JAVASCRIPT APPENDED BY WAYBACK MACHINE, COPYRIGHT INTERNET ARCHIVE. ALL OTHER CONTENT MAY ALSO BE PROTECTED BY COPYRIGHT (17 U.S.C. SECTION 108(a)(3)). --> <!-- playback timings (ms): captures_list: 0.991 exclusion.robots: 0.063 exclusion.robots.policy: 0.046 esindex: 0.016 cdx.remote: 13.136 LoadShardBlock: 316.786 (3) PetaboxLoader3.resolve: 231.745 (4) PetaboxLoader3.datanode: 179.837 (4) load_resource: 141.162 -->