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content="2024-01-25T21:12:08+01:00"/><meta itemProp="dateModified" content="2024-05-02T13:04:18Z"/><meta itemProp="image" content="https://cdn.shopify.com/s/files/1/0840/8370/3830/articles/1603898645-what-is-a-domain-name.png?v=1714655058"/><meta itemProp="inLanguage" content="en"/><meta itemProp="mainEntityOfPage" content="https://www.oberlo.com/ecommerce-wiki/domain-name"/><div itemProp="publisher" itemscope="" itemType="https://schema.org/Organization"><meta itemProp="name" content="Oberlo"/><meta itemProp="sameAs" content="https://www.oberlo.com/ecommerce-wiki/domain-name"/><div itemProp="logo" itemscope="" itemID="https://www.oberlo.com/ecommerce-wiki/domain-name/#organization-logo" itemType="https://schema.org/ImageObject"><meta itemProp="url" content="https://cdn.shopify.com/s/files/1/0840/8370/3830/files/1593088941-oberlo-logo.png"/></div></div><div class="md:m-auto md:max-w-228 pt-px md:pt-10 relative"><picture class="bg-cover"><img alt="What is a Domain Name?" class="w-full" loading="lazy" src="https://cdn.shopify.com/s/files/1/0840/8370/3830/articles/1603898645-what-is-a-domain-name.png?v=1714655058"/></picture><div class="mt-6 px-8 lg:px-2"><nav aria-label="Breadcrumb" class="relative"><ol itemscope="" itemType="https://schema.org/BreadcrumbList" itemID="https://www.oberlo.com/ecommerce-wiki/domain-name/#breadCrumbs" class="text-label font-sans uppercase lg:text-size-xs flex space-x-2 justify-center"><li itemProp="itemListElement" itemscope="" itemType="https://schema.org/ListItem"><meta itemProp="position" content="0"/><a itemProp="item" itemType="https://schema.org/WebPage" itemID="/" href="/" class="text-blue-10 hover:underline"><meta itemProp="url" content="/"/><meta itemProp="name" content="Home"/><span>Home</span></a></li><li aria-hidden="true" class="text-gray-90">/</li><li itemProp="itemListElement" itemscope="" itemType="https://schema.org/ListItem"><meta itemProp="position" content="1"/><a itemProp="item" itemType="https://schema.org/WebPage" itemID="/ecommerce-wiki" href="/ecommerce-wiki" class="text-blue-10 hover:underline"><meta itemProp="url" content="/ecommerce-wiki"/><meta itemProp="name" content="Ecommerce Wiki"/><span>Ecommerce Wiki</span></a></li><li aria-hidden="true" class="text-gray-90">/</li><div itemProp="itemListElement" itemscope="" itemType="https://schema.org/ListItem" itemID="https://www.oberlo.com/ecommerce-wiki/domain-name"><meta itemProp="position" content="2"/><meta itemProp="name" content="Article"/><meta itemProp="url" itemID="https://www.oberlo.com/ecommerce-wiki/domain-name"/></div></ol></nav><h1 class="text-display-lg font-display uppercase lg:text-size-display-lg text-center mt-6">Domain Name</h1><div class="my-16 md:px-24"><div class="single-post"><h2><b>What is a domain name?</b></h2> <p><span style="font-weight: 400;">A domain name is a unique string of text that stands in for the numerical IP addresses used by web browsers to retrieve and display the content of websites from the servers where they are stored on the internet.</span></p> <p><span style="font-weight: 400;">In simple terms, a domain name is the address people type into a browser address bar to find a website. This system allows computers to find the server where a website is hosted, while providing a human-friendly, easy-to-remember address for internet users.</span></p> <h2><b>What are the parts of a domain name?</b></h2> <p><span style="font-weight: 400;">Domain names are composed of at least two (sometimes three) parts: a </span><b>top-level domain</b><span style="font-weight: 400;">, a </span><b>second-level domain</b><span style="font-weight: 400;">, and an optional </span><b>third-level domain</b><span style="font-weight: 400;"> (also called a “subdomain”). </span></p> <p><span style="font-weight: 400;">Each part of the domain name tells the browser something different about the website's location.</span></p> <h3><b>Top-level domain (TLD)</b></h3> <p><span style="font-weight: 400;">Also called “domain extensions”, TLDs are the last part of a domain name and provide a broad categorization of the associated website's purpose or geographical location. The most common TLD is the generic </span><i><span style="font-weight: 400;">.com</span></i><span style="font-weight: 400;">, but other common ones include </span><i><span style="font-weight: 400;">.org</span></i><span style="font-weight: 400;"> for non-profit organizations and </span><i><span style="font-weight: 400;">.gov</span></i><span style="font-weight: 400;"> for government entities. </span></p> <h3><b>Second-Level Domain (2LD)</b></h3> <p><span style="font-weight: 400;">The second-level domain (2LD) appears right before the TLD. For example, in the domain Oberlo.com, the 2LD is 'Oberlo'. This part of the domain name is unique to each website, serving as a key identifier in the set of instructions that guide browsers to the correct location on the internet.</span></p> <h3><b>Subdomain (Third-Level Domain)</b></h3> <p><span style="font-weight: 400;">Subdomains, also known as third-level domains, are an optional part of the domain name that appears before the 2LD and the TLD. They are commonly used to organize different sections of a website, such as a blog or shop (e.g., 'blog.example.com' or 'shop.example.com'). This allows the company to keep different parts of the website separate while still under the umbrella of the same domain name.</span></p> <h3><b>What is the difference between domains and URLs?</b></h3> <p><span style="font-weight: 400;">A domain name is a part of a web address, also known as a URL (Uniform Resource Locator). Domains act as a set of instructions that leads browsers to a specific website on the internet, and the rest of the URL points to a specific web-page or file hosted on the website.</span></p> <p><span style="font-weight: 400;">A full URL also includes the protocol (https://) which instructs the browser on the method to retrieve the website's data and the path which directs to a specific page or file on the website. </span></p> <h2><b>How do domains work?</b></h2> <p><span style="font-weight: 400;">When you type a domain name into your web browser, the browser uses the Domain Name System (DNS) to find the corresponding IP address for the website's server, and then retrieves the website's data from that server to display the website on your screen.</span></p> <h3><b>What is DNS?</b></h3> <p><span style="font-weight: 400;">The Domain Name System (DNS) is a universal, decentralized system that maintains a directory of domain names and their corresponding IP addresses. The DNS is crucial to ensuring browsers can reliably use domain names to find websites.</span></p> <h2><b>What is a domain registrar?</b></h2> <p><span style="font-weight: 400;">A </span><a href="https://www.oberlo.com/blog/best-domain-registrars"><span style="font-weight: 400;">domain registrar</span></a><span style="font-weight: 400;"> is any company that facilitates the registration and management of domain names on the internet. This can include dedicated domain registration companies, </span><a href="https://www.oberlo.com/blog/best-web-hosting-for-small-business"><span style="font-weight: 400;">web hosting services</span></a><span style="font-weight: 400;">, or </span><a href="https://www.oberlo.com/blog/best-website-builder-small-business"><span style="font-weight: 400;">website building platforms</span></a><span style="font-weight: 400;">.</span></p> <p><span style="font-weight: 400;">There are numerous providers of domain registration services. For instance, Shopify, a platform for building e-commerce websites, offers domain registration as part of their services. Other common providers include dedicated registration companies like GoDaddy, Bluehost, and Namecheap, as well as website building platforms such as Wix and Squarespace.</span></p> <h2><b>How to choose a domain name</b></h2> <p><span style="font-weight: 400;">Choosing a domain name is an important step in establishing your online presence. The right domain name can contribute to your website's visibility, branding, and credibility. </span></p> <p><span style="font-weight: 400;">Here are some tips to consider when selecting a domain name:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"> <b>Keep it short and simple:</b><span style="font-weight: 400;"> Shorter domain names are easier to remember and less prone to typos. Aim for a domain name that is concise, easy to spell, and easy to pronounce.</span> </li> <li style="font-weight: 400;" aria-level="1"> <b>Avoid numbers and hyphens:</b><span style="font-weight: 400;"> Numbers and hyphens can be confusing when spoken aloud and are often misunderstood. If possible, stick to letters only.</span> </li> <li style="font-weight: 400;" aria-level="1"> <b>Use relevant terms:</b><span style="font-weight: 400;"> Including terms related to your business or industry can make your domain name more intuitive and appealing to potential visitors. A domain name that clearly indicates what you offer can also be easier for people to remember.</span> </li> <li style="font-weight: 400;" aria-level="1"> <b>Ensure it's available:</b><span style="font-weight: 400;"> Use a </span><a href="https://www.oberlo.com/blog/domain-name-search"><span style="font-weight: 400;">domain name search tool</span></a><span style="font-weight: 400;"> to check the availability of your chosen domain name. If it's already taken, you might need to get creative or consider other options.</span> </li> <li style="font-weight: 400;" aria-level="1"> <b>Choose the right TLD:</b><span style="font-weight: 400;"> While .com is the most common TLD, there are many other options available. Consider the nature of your website and your target audience when choosing a TLD.</span> </li> <li style="font-weight: 400;" aria-level="1"> <b style="letter-spacing: 0px;">Check for trademark issues:</b><span style="font-weight: 400;"> Before finalizing your domain name, make sure it's not trademarked or being used by another company. This can help avoid potential legal issues down the line.</span> </li> </ul><h2>Want to Learn More?</h2> <ul> <li><a href="/blog/domain-name-search">Domain Name Search: How to Choose and Buy a Domain Name</a></li> <li><a href="/blog/free-business-name-generators">22 Free Business Name Generators to Find the Best Brand Names</a></li> <li><a href="/blog/how-i-launched-my-ecommerce-store-in-less-than-30-minutes">How To Launch Your Ecommerce Store in Less Than 30 Minutes Flat</a></li> <li><a href="/ebooks/inspirational-online-stores">10 Online Stores to Use as Inspiration for Your First Store</a></li> </ul></div></div></div></div></article></main><footer class="py-6 px-8 sm:px-16 md:px-0 bg-black text-white relative"><div class="md:container md:w-full md:mx-auto py-6"><div class="hidden lg:flex space-x-16"><div class="w-1/4"><svg width="119" height="112" viewBox="0 0 119 112" xmlns="http://www.w3.org/2000/svg" class="text-gray-10 fill-current mr-auto animate-spin-momentum"><path 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USD\u003c/span\u003e\",\"googleCountryOffer\",\"$500 USD\",\"minimumMonthlyPrice\",\"$5\",\"minimumMonthlyPriceCurrency\",\"paidTrialAmount\",\"$1\",\"paidTrialMonths\",3,\"posProPriceUsd\",\"$89\",\"posRetailLocations\",\"1,000\",\"promoAmount\",{\"_271\":272,\"_31\":32,\"_273\":274},\"amount\",1,\"currencySymbol\",\"$\",\"signupTypes\",[277],\"paid_trial_experience\",\"trialLength\",\"usd\",\"processedData\",{\"_282\":-5,\"_283\":284,\"_285\":286,\"_185\":336},\"chatbotSettings\",\"sessionToken\",\"01e3618f-f28e-4577-91bb-4196acdbc943\",\"article\",{\"_287\":288,\"_289\":290,\"_60\":291,\"_72\":292,\"_293\":294,\"_295\":296,\"_301\":302,\"_305\":306,\"_307\":308,\"_309\":310,\"_313\":314,\"_318\":319},\"__typename\",\"Article\",\"id\",\"gid://shopify/Article/559889022998\",\"domain-name\",\"Domain Name\",\"publishedAt\",\"2024-05-02T13:04:18Z\",\"image\",{\"_287\":297,\"_6\":298,\"_299\":300},\"Image\",\"https://cdn.shopify.com/s/files/1/0840/8370/3830/articles/1603898645-what-is-a-domain-name.png?v=1714655058\",\"altText\",\"What is a Domain Name?\",\"tags\",[303,304],\"key:ecommerce_wiki\",\"locale:en\",\"contentHtml\",\"\u003ch2\u003e\u003cb\u003eWhat is a domain name?\u003c/b\u003e\u003c/h2\u003e\\n\u003cp\u003e\u003cspan style=\\\"font-weight: 400;\\\"\u003eA domain name is a unique string of text that stands in for the numerical IP addresses used by web browsers to retrieve and display the content of websites from the servers where they are stored on the internet.\u003c/span\u003e\u003c/p\u003e\\n\u003cp\u003e\u003cspan style=\\\"font-weight: 400;\\\"\u003eIn simple terms, a domain name is the address people type into a browser address bar to find a website. This system allows computers to find the server where a website is hosted, while providing a human-friendly, easy-to-remember address for internet users.\u003c/span\u003e\u003c/p\u003e\\n\u003ch2\u003e\u003cb\u003eWhat are the parts of a domain name?\u003c/b\u003e\u003c/h2\u003e\\n\u003cp\u003e\u003cspan style=\\\"font-weight: 400;\\\"\u003eDomain names are composed of at least two (sometimes three) parts: a \u003c/span\u003e\u003cb\u003etop-level domain\u003c/b\u003e\u003cspan style=\\\"font-weight: 400;\\\"\u003e, a \u003c/span\u003e\u003cb\u003esecond-level domain\u003c/b\u003e\u003cspan style=\\\"font-weight: 400;\\\"\u003e, and an optional \u003c/span\u003e\u003cb\u003ethird-level domain\u003c/b\u003e\u003cspan style=\\\"font-weight: 400;\\\"\u003e (also called a “subdomain”). \u003c/span\u003e\u003c/p\u003e\\n\u003cp\u003e\u003cspan style=\\\"font-weight: 400;\\\"\u003eEach part of the domain name tells the browser something different about the website's location.\u003c/span\u003e\u003c/p\u003e\\n\u003ch3\u003e\u003cb\u003eTop-level domain (TLD)\u003c/b\u003e\u003c/h3\u003e\\n\u003cp\u003e\u003cspan style=\\\"font-weight: 400;\\\"\u003eAlso called “domain extensions”, TLDs are the last part of a domain name and provide a broad categorization of the associated website's purpose or geographical location. The most common TLD is the generic \u003c/span\u003e\u003ci\u003e\u003cspan style=\\\"font-weight: 400;\\\"\u003e.com\u003c/span\u003e\u003c/i\u003e\u003cspan style=\\\"font-weight: 400;\\\"\u003e, but other common ones include \u003c/span\u003e\u003ci\u003e\u003cspan style=\\\"font-weight: 400;\\\"\u003e.org\u003c/span\u003e\u003c/i\u003e\u003cspan style=\\\"font-weight: 400;\\\"\u003e for non-profit organizations and \u003c/span\u003e\u003ci\u003e\u003cspan style=\\\"font-weight: 400;\\\"\u003e.gov\u003c/span\u003e\u003c/i\u003e\u003cspan style=\\\"font-weight: 400;\\\"\u003e for government entities. \u003c/span\u003e\u003c/p\u003e\\n\u003ch3\u003e\u003cb\u003eSecond-Level Domain (2LD)\u003c/b\u003e\u003c/h3\u003e\\n\u003cp\u003e\u003cspan style=\\\"font-weight: 400;\\\"\u003eThe second-level domain (2LD) appears right before the TLD. For example, in the domain Oberlo.com, the 2LD is 'Oberlo'. This part of the domain name is unique to each website, serving as a key identifier in the set of instructions that guide browsers to the correct location on the internet.\u003c/span\u003e\u003c/p\u003e\\n\u003ch3\u003e\u003cb\u003eSubdomain (Third-Level Domain)\u003c/b\u003e\u003c/h3\u003e\\n\u003cp\u003e\u003cspan style=\\\"font-weight: 400;\\\"\u003eSubdomains, also known as third-level domains, are an optional part of the domain name that appears before the 2LD and the TLD. They are commonly used to organize different sections of a website, such as a blog or shop (e.g., 'blog.example.com' or 'shop.example.com'). This allows the company to keep different parts of the website separate while still under the umbrella of the same domain name.\u003c/span\u003e\u003c/p\u003e\\n\u003ch3\u003e\u003cb\u003eWhat is the difference between domains and URLs?\u003c/b\u003e\u003c/h3\u003e\\n\u003cp\u003e\u003cspan style=\\\"font-weight: 400;\\\"\u003eA domain name is a part of a web address, also known as a URL (Uniform Resource Locator). Domains act as a set of instructions that leads browsers to a specific website on the internet, and the rest of the URL points to a specific web-page or file hosted on the website.\u003c/span\u003e\u003c/p\u003e\\n\u003cp\u003e\u003cspan style=\\\"font-weight: 400;\\\"\u003eA full URL also includes the protocol (https://) which instructs the browser on the method to retrieve the website's data and the path which directs to a specific page or file on the website. \u003c/span\u003e\u003c/p\u003e\\n\u003ch2\u003e\u003cb\u003eHow do domains work?\u003c/b\u003e\u003c/h2\u003e\\n\u003cp\u003e\u003cspan style=\\\"font-weight: 400;\\\"\u003eWhen you type a domain name into your web browser, the browser uses the Domain Name System (DNS) to find the corresponding IP address for the website's server, and then retrieves the website's data from that server to display the website on your screen.\u003c/span\u003e\u003c/p\u003e\\n\u003ch3\u003e\u003cb\u003eWhat is DNS?\u003c/b\u003e\u003c/h3\u003e\\n\u003cp\u003e\u003cspan style=\\\"font-weight: 400;\\\"\u003eThe Domain Name System (DNS) is a universal, decentralized system that maintains a directory of domain names and their corresponding IP addresses. The DNS is crucial to ensuring browsers can reliably use domain names to find websites.\u003c/span\u003e\u003c/p\u003e\\n\u003ch2\u003e\u003cb\u003eWhat is a domain registrar?\u003c/b\u003e\u003c/h2\u003e\\n\u003cp\u003e\u003cspan style=\\\"font-weight: 400;\\\"\u003eA \u003c/span\u003e\u003ca href=\\\"https://www.oberlo.com/blog/best-domain-registrars\\\"\u003e\u003cspan style=\\\"font-weight: 400;\\\"\u003edomain registrar\u003c/span\u003e\u003c/a\u003e\u003cspan style=\\\"font-weight: 400;\\\"\u003e is any company that facilitates the registration and management of domain names on the internet. This can include dedicated domain registration companies, \u003c/span\u003e\u003ca href=\\\"https://www.oberlo.com/blog/best-web-hosting-for-small-business\\\"\u003e\u003cspan style=\\\"font-weight: 400;\\\"\u003eweb hosting services\u003c/span\u003e\u003c/a\u003e\u003cspan style=\\\"font-weight: 400;\\\"\u003e, or \u003c/span\u003e\u003ca href=\\\"https://www.oberlo.com/blog/best-website-builder-small-business\\\"\u003e\u003cspan style=\\\"font-weight: 400;\\\"\u003ewebsite building platforms\u003c/span\u003e\u003c/a\u003e\u003cspan style=\\\"font-weight: 400;\\\"\u003e.\u003c/span\u003e\u003c/p\u003e\\n\u003cp\u003e\u003cspan style=\\\"font-weight: 400;\\\"\u003eThere are numerous providers of domain registration services. For instance, Shopify, a platform for building e-commerce websites, offers domain registration as part of their services. Other common providers include dedicated registration companies like GoDaddy, Bluehost, and Namecheap, as well as website building platforms such as Wix and Squarespace.\u003c/span\u003e\u003c/p\u003e\\n\u003ch2\u003e\u003cb\u003eHow to choose a domain name\u003c/b\u003e\u003c/h2\u003e\\n\u003cp\u003e\u003cspan style=\\\"font-weight: 400;\\\"\u003eChoosing a domain name is an important step in establishing your online presence. The right domain name can contribute to your website's visibility, branding, and credibility. \u003c/span\u003e\u003c/p\u003e\\n\u003cp\u003e\u003cspan style=\\\"font-weight: 400;\\\"\u003eHere are some tips to consider when selecting a domain name:\u003c/span\u003e\u003c/p\u003e\\n\u003cul\u003e\\n \u003cli style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"\u003e\\n\u003cb\u003eKeep it short and simple:\u003c/b\u003e\u003cspan style=\\\"font-weight: 400;\\\"\u003e Shorter domain names are easier to remember and less prone to typos. Aim for a domain name that is concise, easy to spell, and easy to pronounce.\u003c/span\u003e\\n\u003c/li\u003e\\n \u003cli style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"\u003e\\n\u003cb\u003eAvoid numbers and hyphens:\u003c/b\u003e\u003cspan style=\\\"font-weight: 400;\\\"\u003e Numbers and hyphens can be confusing when spoken aloud and are often misunderstood. If possible, stick to letters only.\u003c/span\u003e\\n\u003c/li\u003e\\n \u003cli style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"\u003e\\n\u003cb\u003eUse relevant terms:\u003c/b\u003e\u003cspan style=\\\"font-weight: 400;\\\"\u003e Including terms related to your business or industry can make your domain name more intuitive and appealing to potential visitors. A domain name that clearly indicates what you offer can also be easier for people to remember.\u003c/span\u003e\\n\u003c/li\u003e\\n \u003cli style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"\u003e\\n\u003cb\u003eEnsure it's available:\u003c/b\u003e\u003cspan style=\\\"font-weight: 400;\\\"\u003e Use a \u003c/span\u003e\u003ca href=\\\"https://www.oberlo.com/blog/domain-name-search\\\"\u003e\u003cspan style=\\\"font-weight: 400;\\\"\u003edomain name search tool\u003c/span\u003e\u003c/a\u003e\u003cspan style=\\\"font-weight: 400;\\\"\u003e to check the availability of your chosen domain name. If it's already taken, you might need to get creative or consider other options.\u003c/span\u003e\\n\u003c/li\u003e\\n \u003cli style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"\u003e\\n\u003cb\u003eChoose the right TLD:\u003c/b\u003e\u003cspan style=\\\"font-weight: 400;\\\"\u003e While .com is the most common TLD, there are many other options available. Consider the nature of your website and your target audience when choosing a TLD.\u003c/span\u003e\\n\u003c/li\u003e\\n \u003cli style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"\u003e\\n\u003cb style=\\\"letter-spacing: 0px;\\\"\u003eCheck for trademark issues:\u003c/b\u003e\u003cspan style=\\\"font-weight: 400;\\\"\u003e Before finalizing your domain name, make sure it's not trademarked or being used by another company. This can help avoid potential legal issues down the line.\u003c/span\u003e\\n\u003c/li\u003e\\n\u003c/ul\u003e\u003ch2\u003eWant to Learn More?\u003c/h2\u003e\\n\u003cul\u003e\\n \u003cli\u003e\u003ca href=\\\"/blog/domain-name-search\\\"\u003eDomain Name Search: How to Choose and Buy a Domain Name\u003c/a\u003e\u003c/li\u003e\\n \u003cli\u003e\u003ca href=\\\"/blog/free-business-name-generators\\\"\u003e22 Free Business Name Generators to Find the Best Brand Names\u003c/a\u003e\u003c/li\u003e\\n \u003cli\u003e\u003ca href=\\\"/blog/how-i-launched-my-ecommerce-store-in-less-than-30-minutes\\\"\u003eHow To Launch Your Ecommerce Store in Less Than 30 Minutes Flat\u003c/a\u003e\u003c/li\u003e\\n \u003cli\u003e\u003ca href=\\\"/ebooks/inspirational-online-stores\\\"\u003e10 Online Stores to Use as Inspiration for Your First Store\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\",\"excerpt\",\"What is a domain name? | What is the difference between a domain and a subdomain? | Domain name types | Read this article to learn more about domains.\",\"seo\",{\"_287\":311,\"_72\":312,\"_127\":308},\"SEO\",\"What is Domain Name? | Domain Name Types | Learn More\",\"authorV2\",{\"_287\":315,\"_316\":317},\"ArticleAuthor\",\"name\",\"Justas Markus\",\"metafields\",[-5,-5,-5,-5,-5,-5,-5,-5,320,327,-5,-5,-5,330,333,-5,-5,-5,-5,-5,-5],{\"_287\":321,\"_322\":323,\"_324\":325,\"_326\":-5},\"Metafield\",\"value\",\"false\",\"key\",\"noindex\",\"reference\",{\"_287\":321,\"_322\":328,\"_324\":329,\"_326\":-5},\"2021-11-23T03:48:48+01:00\",\"wpdatepublished\",{\"_287\":321,\"_322\":331,\"_324\":332,\"_326\":-5},\"2020-11-11T14:16:15+01:00\",\"createdat\",{\"_287\":321,\"_322\":334,\"_324\":335,\"_326\":-5},\"2024-01-25T21:12:08+01:00\",\"publishedat\",[337,343,347,352,354,358,362,366,370,372,376,380,384,388,390,394],{\"_60\":338,\"_72\":339,\"_127\":340,\"_341\":342},\"business-ideas\",\"Business ideas\",\"Ready to start a business, but unsure what to do? 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