Advertising - NSW Rural Fire Service

<!DOCTYPE HTML> <html lang="en-US"> <head>   <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-N9BV5P');</script>  <meta charset="UTF-8"> <meta http-equiv="X-UA-Compatible" content="IE=10"> <meta name="viewport" content="width=device-width,initial-scale=1">   <meta name="DCTERMS.title" content="Advertising " /> <meta name="DCTERMS.subject" content="" /> <meta name="DCTERMS.description" content="Details on the annual public awareness campaign conducted by the NSW RFS, which aims to improve community preparedness." /> <meta name="DCTERMS.publisher" content="corporateName: [site name]" scheme="AGLSTERMS.AglsAgent " /> <meta name="DCTERMS.contact" content="corporateName: [site name]" 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href="https://www.rfs.nsw.gov.au/about-us/coffee4kids">Coffee4Kids</a></li> <li><a href="https://www.rfs.nsw.gov.au/about-us/fcc">Fire Control Centres</a></li> </ul> </div> </li> </ul> <a href="#main-nav" id="mobile-main-nav-btn"><span class="visuallyhidden">Open Main Navigation </span>Menu</a> </div>  <div id="main-content-wrapper">  <div class="main-banner hidden" aria-hidden="true" data-desktop-img-url="" data-mobile-img-url=""> <p class="caption mobile-hidden"></p> </div>  <div id="main-content" class="main-content">  <div class="breadcrumbs-wrapper"> <p class="visuallyhidden">Page breadcrumbs:</p> <ul class="breadcrumbs"> <li class="home"><a href="https://www.rfs.nsw.gov.au">Home</a></li> <li> <a href="https://www.rfs.nsw.gov.au"> NSW RFS </a> </li> <li> <a href="https://www.rfs.nsw.gov.au/news-and-media"> News and media </a> </li> <li> <a href="https://www.rfs.nsw.gov.au/news-and-media/advertising"> Advertising </a> </li> </ul> </div>  <h1>Advertising</h1> <p>The NSW RFS conducts an annual public awareness campaign which aims to improve community preparedness.</p><p>The Prepare Act Survive campaign first commenced in 2009 following the Victorian Black Saturday bush fires.</p><p>The campaign has delivered a continued improvement in the level of planning and preparation in the community - from around 30 percent of people having a plan at the commencement of the campaign, to more than 80 percent in 2020.</p><h2>Current Campaigns</h2><h3>Australian Fire Danger Rating System - Know The Changes, They Could Save Your Life</h3><p>The NSW RFS has led the development of a new national advertising campaign for the Australian Fire Danger Rating System. The AFDRS is a project of national significance, bringing a national approach to the way fire danger ratings are determined and communicated.</p><p>The campaign has been developed with the support of the Commonwealth Government, which has funded the production of the campaign. Each state using the campaign is responsible for local implementation.</p><p>In NSW, the campaign consists of television, radio, online, outdoor and social media advertising.</p><h4>Television</h4><iframe width="560" height="315" src="https://www.youtube.com/embed/wgF8GdVQJ3M" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen=""></iframe><h4>Radio</h4><ul><li><a href="https://www.rfs.nsw.gov.au/__data/assets/audio_file/0003/243417/NSW-RFS-Fire-Danger-Ratings-30-Sec-Radio-2022.mp3">30 second commercial</a></li></ul><h3>Live Bush Fire Ready</h3><p>The Live Bush Fire Ready campaign is the latest in the successful Prepare Act Survive public awareness campaign strategy.</p><p>The campaign aims to increase the level and quality of bush fire planning and preparation in the community.</p><p>Since its introduction in 2009, the Prepare Act Survive campaign has increased the level of bush fire planning (people with some form of a plan for bush fires) from 30 percent to a peak of 81 percent.</p><p>The campaign is delivered annually by the RFS and consists of coordinated television, radio, online, outdoor and social advertising.</p><p>The campaign also supplements and supports on-the-ground community engagement activities by RFS volunteers, including the annual Get Ready Weekend event.</p><p><iframe width="560" height="315" src="https://www.youtube.com/embed/dxVyghXBVZU" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen=""></iframe></p><hr /><h1>Advertising Compliance Certificates</h1><ul><li><a href="https://www.rfs.nsw.gov.au/__data/assets/file/0018/243414/Advertising-Compliance-Certificate-Fire-Danger-Ratings-22-23.pdf">2022 Advertising Compliance Certificate - Australian Fire Danger Rating System</a></li><li><a href="https://www.rfs.nsw.gov.au/__data/assets/pdf_file/0008/232757/NSW-RFS-Advertising-Compliance-Certificate-2021-22.pdf">2021 Advertising Compliance Certificate</a></li><li><a href="https://www.rfs.nsw.gov.au/__data/assets/pdf_file/0019/181513/Advertising-Compliance-Certificate-2020.pdf" title="Advertising Compliance Certificate 2020">2020 Advertising Compliance Certificate</a></li><li><a href="https://www.rfs.nsw.gov.au/__data/assets/pdf_file/0020/181514/NSW-RFS-Compliance-Certificate-2019-20.pdf" title="Advertising Compliance Certificate 2019">2019 Advertising Compliance Certificate</a></li><li><a href="https://www.rfs.nsw.gov.au/__data/assets/pdf_file/0003/181515/NSW-RFS-Compliance-Certificate-2018-19.pdf" title="Advertising Compliance Certificate 2018">2018 Advertising Compliance Certificate</a></li></ul> <div class="clear"></div> </div>  <div id="sidebar" class="sidebar"> <div id="sub-nav">  <a href="https://www.rfs.nsw.gov.au/news-and-media" class="level-1"><span 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