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class="tab articles-tab"><a href="#articles">Articles Only</a></li> </ul> <div class="tab-body default" id="recentTabContent"> <ul class="publication-list"> <li class="publication-list-item video"> <div class="video teaser"> <div class="fixed twelve column grid"> <div class="content eight-wide m-twelve-wide"> <h2 class="title"><a href="/videos/livestream-ecommerce-tips/">Livestream Ecommerce: 7 Tips for Good UX</a></h2> <time><span class="small large desktop only">August 28, 2024</span><span class="mobile only">Aug 28, 2024</span> | 5 <span class="small large desktop only">minute</span><span class="mobile only">min</span> video</time> <p> <span class="media"> <a href="/videos/livestream-ecommerce-tips/"> <img loading="lazy" src="" srcset="https://media.nngroup.com/media/videos/thumbnails/Livestream_Ecomm_Tips_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Livestream_Ecomm_Tips_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <span class="overlay"> <span class="color icon fab fa-youtube"></span> </span> </a> </span> Livestream shopping allows real-time interaction and purchasing. To excel, businesses should choose the right platform, act professionally, offer rewards, streamline purchasing, and promote sessions strategically. </p> </div> <div class="media four-wide"> <a href="/videos/livestream-ecommerce-tips/" tabindex="-1" aria-hidden="true"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/Livestream_Ecomm_Tips_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/Livestream_Ecomm_Tips_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Livestream_Ecomm_Tips_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </a> </div> </div> </div> </li> <li class="publication-list-item article"> <div class="article teaser"> <div class="content"> <h2 class="title"> <a href="/articles/sludge-decisions/">Clean the Sludge from Decision-Making Workflows</a> </h2> <time><span class="small large desktop only">July 26, 2024</span><span class="mobile only">Jul 26, 2024</span> | Article: 3 <span class="small large desktop only">minute</span><span class="mobile only">min</span>s to read</time> <p>Help users make choices they’ll be satisfied with to boost satisfaction and retention by simplifying decision-making workflows.</p> </div> </div> </li> <li class="publication-list-item video"> <div class="video teaser"> <div class="fixed twelve column grid"> <div class="content eight-wide m-twelve-wide"> <h2 class="title"><a href="/videos/livestream-for-business/">Is Livestream Selling Right for Your Business?</a></h2> <time><span class="small large desktop only">May 6, 2024</span><span class="mobile only">May 6, 2024</span> | 5 <span class="small large desktop only">minute</span><span class="mobile only">min</span> video</time> <p> <span class="media"> <a href="/videos/livestream-for-business/"> <img loading="lazy" src="" srcset="https://media.nngroup.com/media/videos/thumbnails/Livestream_Ecomm_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Livestream_Ecomm_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <span class="overlay"> <span class="color icon fab fa-youtube"></span> </span> </a> </span> Livestream ecommerce offers a dynamic platform for real-time interaction and product demonstration. Follow these tips to determine if livestream selling is worth it for your business. </p> </div> <div class="media four-wide"> <a href="/videos/livestream-for-business/" tabindex="-1" aria-hidden="true"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/Livestream_Ecomm_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/Livestream_Ecomm_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Livestream_Ecomm_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </a> </div> </div> </div> </li> <li class="publication-list-item article"> <div class="article teaser"> <div class="content"> <h2 class="title"> <a href="/articles/comparison-tables/">Comparison Tables for Products, Services, and Features</a> </h2> <time><span class="small large desktop only">February 9, 2024</span><span class="mobile only">Feb 9, 2024</span> | Article: 11 <span class="small large desktop only">minute</span><span class="mobile only">min</span>s to read</time> <p>Use this versatile GUI tool to support users when they need to make a decision that involves considering multiple attributes of a small number of items.</p> </div> </div> </li> <li class="publication-list-item video"> <div class="video teaser"> <div class="fixed twelve column grid"> <div class="content eight-wide m-twelve-wide"> <h2 class="title"><a href="/videos/transactional-notification/">Transactional Notification 101</a></h2> <time><span class="small large desktop only">February 7, 2024</span><span class="mobile only">Feb 7, 2024</span> | 4 <span class="small large desktop only">minute</span><span class="mobile only">min</span> video</time> <p> <span class="media"> <a href="/videos/transactional-notification/"> <img loading="lazy" src="" srcset="https://media.nngroup.com/media/videos/thumbnails/Transactional_Notification_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Transactional_Notification_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <span class="overlay"> <span class="color icon fab fa-youtube"></span> </span> </a> </span> Transactional notifications are concise, timely messages related to customer-company interactions. For effective notifications, it's crucial to have a clear subject line, provide all necessary transaction details, and ensure easy options for users to unsubscribe. </p> </div> <div class="media four-wide"> <a href="/videos/transactional-notification/" tabindex="-1" aria-hidden="true"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/Transactional_Notification_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/Transactional_Notification_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Transactional_Notification_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </a> </div> </div> </div> </li> <li class="publication-list-item video"> <div class="video teaser"> <div class="fixed twelve column grid"> <div class="content eight-wide m-twelve-wide"> <h2 class="title"><a href="/videos/support-international-purchasers/">4 Ways to Support International Purchasers</a></h2> <time><span class="small large desktop only">August 30, 2023</span><span class="mobile only">Aug 30, 2023</span> | 5 <span class="small large desktop only">minute</span><span class="mobile only">min</span> video</time> <p> <span class="media"> <a href="/videos/support-international-purchasers/"> <img loading="lazy" src="" srcset="https://media.nngroup.com/media/videos/thumbnails/Support_International_Customers_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Support_International_Customers_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <span class="overlay"> <span class="color icon fab fa-youtube"></span> </span> </a> </span> Multiple support channels help global purchasers shop on your site smoothly and confidently. Choose at least two of the following: live chat, email, telephone, and social media. </p> </div> <div class="media four-wide"> <a href="/videos/support-international-purchasers/" tabindex="-1" aria-hidden="true"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/Support_International_Customers_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/Support_International_Customers_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Support_International_Customers_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </a> </div> </div> </div> </li> <li class="publication-list-item video"> <div class="video teaser"> <div class="fixed twelve column grid"> <div class="content eight-wide m-twelve-wide"> <h2 class="title"><a href="/videos/language-switchers/">6 Tips for Improving Language Switchers on Ecommerce Sites</a></h2> <time><span class="small large desktop only">May 17, 2023</span><span class="mobile only">May 17, 2023</span> | 4 <span class="small large desktop only">minute</span><span class="mobile only">min</span> video</time> <p> <span class="media"> <a href="/videos/language-switchers/"> <img loading="lazy" src="" srcset="https://media.nngroup.com/media/videos/thumbnails/Language_Switcher_1.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Language_Switcher_1.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <span class="overlay"> <span class="color icon fab fa-youtube"></span> </span> </a> </span> International purchasers are more comfortable shopping in their own language. Follow these tips to make the language switcher on your site more discoverable and usable. </p> </div> <div class="media four-wide"> <a href="/videos/language-switchers/" tabindex="-1" aria-hidden="true"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/Language_Switcher_1.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/Language_Switcher_1.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Language_Switcher_1.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </a> </div> </div> </div> </li> <li class="publication-list-item article"> <div class="article teaser"> <div class="content"> <h2 class="title"> <a href="/articles/successful-livestream-ecommerce-guidelines/">How to Create a Successful Livestream-Ecommerce Experience</a> </h2> <time><span class="small large desktop only">April 9, 2023</span><span class="mobile only">Apr 9, 2023</span> | Article: 14 <span class="small large desktop only">minute</span><span class="mobile only">min</span>s to read</time> <p>Livestreams that clarify key product features can be great add-ons for ecommerce. Determine the right platform and vibe, keep users engaged with rewards, and minimize the effort of checking out or reaching for support.</p> </div> </div> </li> <li class="publication-list-item article"> <div class="article teaser"> <div class="content"> <h2 class="title"> <a href="/articles/how-livestream-supports-shoppers/">Livestream Ecommerce Supports Both Goal-Oriented and Impulsive Shoppers</a> </h2> <time><span class="small large desktop only">March 5, 2023</span><span class="mobile only">Mar 5, 2023</span> | Article: 12 <span class="small large desktop only">minute</span><span class="mobile only">min</span>s to read</time> <p>On ecommerce apps, livestream helps answer user questions in real time. On social-networking apps, it encourages shopping as a new way of entertainment.</p> </div> </div> </li> <li class="publication-list-item video"> <div class="video teaser"> <div class="fixed twelve column grid"> <div class="content eight-wide m-twelve-wide"> <h2 class="title"><a href="/videos/community-ecommerce/">Community Ecommerce</a></h2> <time><span class="small large desktop only">January 20, 2023</span><span class="mobile only">Jan 20, 2023</span> | 4 <span class="small large desktop only">minute</span><span class="mobile only">min</span> video</time> <p> <span class="media"> <a href="/videos/community-ecommerce/"> <img loading="lazy" src="" srcset="https://media.nngroup.com/media/videos/thumbnails/Community_Ecommerce_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Community_Ecommerce_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <span class="overlay"> <span class="color icon fab fa-youtube"></span> </span> </a> </span> Ecommerce user experience can benefit from community features. Our user research in China finds that shoppers often view such content as more credible and useful than brand content. </p> </div> <div class="media four-wide"> <a href="/videos/community-ecommerce/" tabindex="-1" aria-hidden="true"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/Community_Ecommerce_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/Community_Ecommerce_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Community_Ecommerce_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </a> </div> </div> </div> </li> <li class="publication-list-item article"> <div class="article teaser"> <div class="content"> <h2 class="title"> <a href="/articles/transactional-notifications/">Transactional Notifications: Their Characteristics and When to Use Them</a> </h2> <time><span class="small large desktop only">November 6, 2022</span><span class="mobile only">Nov 6, 2022</span> | Article: 10 <span class="small large desktop only">minute</span><span class="mobile only">min</span>s to read</time> <p>Though they share similarities, notifications differ from emails because users expect them to be more concise, timelier, and only for urgent content. Choose to send SMS or push notifications strategically, depending on the context.</p> </div> </div> </li> <li class="publication-list-item article"> <div class="article teaser"> <div class="content"> <h2 class="title"> <a href="/articles/translate-user-generated-content/">Translate User-Generated Content for Global Audiences</a> </h2> <time><span class="small large desktop only">October 23, 2022</span><span class="mobile only">Oct 23, 2022</span> | Article: 6 <span class="small large desktop only">minute</span><span class="mobile only">min</span>s to read</time> <p>In products where user-generated content plays a crucial role, automatically translate it or provide a Translate All button to benefit global visitors.</p> </div> </div> </li> <li class="publication-list-item article"> <div class="article teaser"> <div class="content"> <h2 class="title"> <a href="/articles/diverse-models-ecom/">Models Matter: A Case for Using Diverse Models on Ecommerce Websites</a> </h2> <time><span class="small large desktop only">October 16, 2022</span><span class="mobile only">Oct 16, 2022</span> | Article: 8 <span class="small large desktop only">minute</span><span class="mobile only">min</span>s to read</time> <p>Not only do shoppers appreciate model diversity, but they also feel more confident in their purchasing decisions when they see many different people wearing a product.</p> </div> </div> </li> <li class="publication-list-item article"> <div class="article teaser"> <div class="content"> <h2 class="title"> <a href="/articles/enriched-site-search-suggestions/">Enriched Site-Search Suggestions: Rarely Used</a> </h2> <time><span class="small large desktop only">August 21, 2022</span><span class="mobile only">Aug 21, 2022</span> | Article: 7 <span class="small large desktop only">minute</span><span class="mobile only">min</span>s to read</time> <p>Enriched search suggestions are expanded content recommendations related to a user’s search query on a website. While they can be useful, they are rarely utilized due to a range of implementation issues.</p> </div> </div> </li> <li class="publication-list-item article"> <div class="article teaser"> <div class="content"> <h2 class="title"> <a href="/articles/luxury-principles-ecommerce-design/">Applying Luxury Principles to Ecommerce Design</a> </h2> <time><span class="small large desktop only">June 26, 2022</span><span class="mobile only">Jun 26, 2022</span> | Article: 19 <span class="small large desktop only">minute</span><span class="mobile only">min</span>s to read</time> <p>Luxury brands should use their digital channels to support and enhance their high-quality customer experiences. This requires providing product details that spark interest, balancing visual design with other priorities, and avoiding interruptions that risk cheapening the brand.</p> </div> </div> </li> <li class="publication-list-item article"> <div class="article teaser"> <div class="content"> <h2 class="title"> <a href="/articles/luxury-user-groups-journeys/">Luxury Shopping User Groups and Journeys</a> </h2> <time><span class="small large desktop only">June 12, 2022</span><span class="mobile only">Jun 12, 2022</span> | Article: 14 <span class="small large desktop only">minute</span><span class="mobile only">min</span>s to read</time> <p>There are four primary categories of luxury shoppers: window shoppers, personal stylists, occasional splurgers, and big spenders. Luxury brands often fail their customers during the “consider” phase of their journey.</p> </div> </div> </li> <li class="publication-list-item article"> <div class="article teaser"> <div class="content"> <h2 class="title"> <a href="/articles/luxury-terrible-ecommerce/">Why So Many Luxury Brands Are Terrible at Ecommerce</a> </h2> <time><span class="small large desktop only">May 29, 2022</span><span class="mobile only">May 29, 2022</span> | Article: 9 <span class="small large desktop only">minute</span><span class="mobile only">min</span>s to read</time> <p>Until recently, a lack of digital prioritization and desire to control access have led to sub-par luxury ecommerce experiences. Many luxury brands are struggling to improve.</p> </div> </div> </li> <li class="publication-list-item article"> <div class="article teaser"> <div class="content"> <h2 class="title"> <a href="/articles/products-with-multiple-variants/">Design Guidelines for Selling Products with Multiple Variants</a> </h2> <time><span class="small large desktop only">May 8, 2022</span><span class="mobile only">May 8, 2022</span> | Article: 11 <span class="small large desktop only">minute</span><span class="mobile only">min</span>s to read</time> <p>Different products should have different listings; product variations should be displayed under a single listing.</p> </div> </div> </li> <li class="publication-list-item article"> <div class="article teaser"> <div class="content"> <h2 class="title"> <a href="/articles/sizes-measurements-ecommerce/">Size Guides and Product Measurements for International Shoppers</a> </h2> <time><span class="small large desktop only">April 24, 2022</span><span class="mobile only">Apr 24, 2022</span> | Article: 8 <span class="small large desktop only">minute</span><span class="mobile only">min</span>s to read</time> <p>When they shop for apparel items on global sites, users are concerned about sizing. Ease their concerns by providing corresponding local sizes, comprehensive size charts, and supplemental measurements.</p> </div> </div> </li> <li class="publication-list-item article"> <div class="article teaser"> <div class="content"> <h2 class="title"> <a href="/articles/language-switching-ecommerce/">6 Tips for Improving Language Switchers on Ecommerce Sites</a> </h2> <time><span class="small large desktop only">March 27, 2022</span><span class="mobile only">Mar 27, 2022</span> | Article: 10 <span class="small large desktop only">minute</span><span class="mobile only">min</span>s to read</time> <p>The language-switching feature on ecommerce sites should be placed in the top corners on desktop sites and above the fold on mobile, with enough details and flexibility to satisfy user needs.</p> </div> </div> </li> <li class="pagination"> <span><span class="show-for-medium-up only small large desktop">Previous « </span> <span class="show-for-small-down mobile only">Prev « </span></span> <span class="currentpage"> 1 </span> <a href="?page=2"> 2 </a> <a href="?page=3"> 3 </a> <a href="?page=4"> 4 </a> <a href="?page=5"> 5 </a> <a href="?page=2"><span> » Next</span></a> </li> </ul> </div> <div class="tab-body" id="videosTabContent"> <ul class="publication-list"> <li class="publication-list-item video"> <div class="video teaser"> <div class="fixed twelve column grid"> <div class="content eight-wide m-twelve-wide"> <h2 class="title"><a href="/videos/livestream-ecommerce-tips/">Livestream Ecommerce: 7 Tips for Good UX</a></h2> <time><span class="small large desktop only">August 28, 2024</span><span class="mobile only">Aug 28, 2024</span> | 5 <span class="small large desktop only">minute</span><span class="mobile only">min</span> video</time> <p> <span class="media"> <a href="/videos/livestream-ecommerce-tips/"> <img loading="lazy" src="" srcset="https://media.nngroup.com/media/videos/thumbnails/Livestream_Ecomm_Tips_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Livestream_Ecomm_Tips_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <span class="overlay"> <span class="color icon fab fa-youtube"></span> </span> </a> </span> Livestream shopping allows real-time interaction and purchasing. To excel, businesses should choose the right platform, act professionally, offer rewards, streamline purchasing, and promote sessions strategically. </p> </div> <div class="media four-wide"> <a href="/videos/livestream-ecommerce-tips/" tabindex="-1" aria-hidden="true"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/Livestream_Ecomm_Tips_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/Livestream_Ecomm_Tips_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Livestream_Ecomm_Tips_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </a> </div> </div> </div> </li> <li class="publication-list-item video"> <div class="video teaser"> <div class="fixed twelve column grid"> <div class="content eight-wide m-twelve-wide"> <h2 class="title"><a href="/videos/livestream-for-business/">Is Livestream Selling Right for Your Business?</a></h2> <time><span class="small large desktop only">May 6, 2024</span><span class="mobile only">May 6, 2024</span> | 5 <span class="small large desktop only">minute</span><span class="mobile only">min</span> video</time> <p> <span class="media"> <a href="/videos/livestream-for-business/"> <img loading="lazy" src="" srcset="https://media.nngroup.com/media/videos/thumbnails/Livestream_Ecomm_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Livestream_Ecomm_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <span class="overlay"> <span class="color icon fab fa-youtube"></span> </span> </a> </span> Livestream ecommerce offers a dynamic platform for real-time interaction and product demonstration. Follow these tips to determine if livestream selling is worth it for your business. </p> </div> <div class="media four-wide"> <a href="/videos/livestream-for-business/" tabindex="-1" aria-hidden="true"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/Livestream_Ecomm_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/Livestream_Ecomm_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Livestream_Ecomm_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </a> </div> </div> </div> </li> <li class="publication-list-item video"> <div class="video teaser"> <div class="fixed twelve column grid"> <div class="content eight-wide m-twelve-wide"> <h2 class="title"><a href="/videos/transactional-notification/">Transactional Notification 101</a></h2> <time><span class="small large desktop only">February 7, 2024</span><span class="mobile only">Feb 7, 2024</span> | 4 <span class="small large desktop only">minute</span><span class="mobile only">min</span> video</time> <p> <span class="media"> <a href="/videos/transactional-notification/"> <img loading="lazy" src="" srcset="https://media.nngroup.com/media/videos/thumbnails/Transactional_Notification_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Transactional_Notification_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <span class="overlay"> <span class="color icon fab fa-youtube"></span> </span> </a> </span> Transactional notifications are concise, timely messages related to customer-company interactions. For effective notifications, it's crucial to have a clear subject line, provide all necessary transaction details, and ensure easy options for users to unsubscribe. </p> </div> <div class="media four-wide"> <a href="/videos/transactional-notification/" tabindex="-1" aria-hidden="true"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/Transactional_Notification_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/Transactional_Notification_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Transactional_Notification_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </a> </div> </div> </div> </li> <li class="publication-list-item video"> <div class="video teaser"> <div class="fixed twelve column grid"> <div class="content eight-wide m-twelve-wide"> <h2 class="title"><a href="/videos/support-international-purchasers/">4 Ways to Support International Purchasers</a></h2> <time><span class="small large desktop only">August 30, 2023</span><span class="mobile only">Aug 30, 2023</span> | 5 <span class="small large desktop only">minute</span><span class="mobile only">min</span> video</time> <p> <span class="media"> <a href="/videos/support-international-purchasers/"> <img loading="lazy" src="" srcset="https://media.nngroup.com/media/videos/thumbnails/Support_International_Customers_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Support_International_Customers_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <span class="overlay"> <span class="color icon fab fa-youtube"></span> </span> </a> </span> Multiple support channels help global purchasers shop on your site smoothly and confidently. Choose at least two of the following: live chat, email, telephone, and social media. </p> </div> <div class="media four-wide"> <a href="/videos/support-international-purchasers/" tabindex="-1" aria-hidden="true"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/Support_International_Customers_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/Support_International_Customers_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Support_International_Customers_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </a> </div> </div> </div> </li> <li class="publication-list-item video"> <div class="video teaser"> <div class="fixed twelve column grid"> <div class="content eight-wide m-twelve-wide"> <h2 class="title"><a href="/videos/language-switchers/">6 Tips for Improving Language Switchers on Ecommerce Sites</a></h2> <time><span class="small large desktop only">May 17, 2023</span><span class="mobile only">May 17, 2023</span> | 4 <span class="small large desktop only">minute</span><span class="mobile only">min</span> video</time> <p> <span class="media"> <a href="/videos/language-switchers/"> <img loading="lazy" src="" srcset="https://media.nngroup.com/media/videos/thumbnails/Language_Switcher_1.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Language_Switcher_1.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <span class="overlay"> <span class="color icon fab fa-youtube"></span> </span> </a> </span> International purchasers are more comfortable shopping in their own language. Follow these tips to make the language switcher on your site more discoverable and usable. </p> </div> <div class="media four-wide"> <a href="/videos/language-switchers/" tabindex="-1" aria-hidden="true"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/Language_Switcher_1.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/Language_Switcher_1.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Language_Switcher_1.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </a> </div> </div> </div> </li> <li class="publication-list-item video"> <div class="video teaser"> <div class="fixed twelve column grid"> <div class="content eight-wide m-twelve-wide"> <h2 class="title"><a href="/videos/community-ecommerce/">Community Ecommerce</a></h2> <time><span class="small large desktop only">January 20, 2023</span><span class="mobile only">Jan 20, 2023</span> | 4 <span class="small large desktop only">minute</span><span class="mobile only">min</span> video</time> <p> <span class="media"> <a href="/videos/community-ecommerce/"> <img loading="lazy" src="" srcset="https://media.nngroup.com/media/videos/thumbnails/Community_Ecommerce_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Community_Ecommerce_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <span class="overlay"> <span class="color icon fab fa-youtube"></span> </span> </a> </span> Ecommerce user experience can benefit from community features. Our user research in China finds that shoppers often view such content as more credible and useful than brand content. </p> </div> <div class="media four-wide"> <a href="/videos/community-ecommerce/" tabindex="-1" aria-hidden="true"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/Community_Ecommerce_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/Community_Ecommerce_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Community_Ecommerce_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </a> </div> </div> </div> </li> <li class="publication-list-item video"> <div class="video teaser"> <div class="fixed twelve column grid"> <div class="content eight-wide m-twelve-wide"> <h2 class="title"><a href="/videos/social-media-interaction-types/">Companies on Social Media: 6 Interaction Types</a></h2> <time><span class="small large desktop only">December 25, 2020</span><span class="mobile only">Dec 25, 2020</span> | 3 <span class="small large desktop only">minute</span><span class="mobile only">min</span> video</time> <p> <span class="media"> <a href="/videos/social-media-interaction-types/"> <img loading="lazy" src="" srcset="https://media.nngroup.com/media/videos/thumbnails/Companies_on_Social_Media_6_Interaction_Types_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Companies_on_Social_Media_6_Interaction_Types_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <span class="overlay"> <span class="color icon fab fa-youtube"></span> </span> </a> </span> Our user research discovered 6 distinct types of interactions users/customers have with companies on social media. Recognize each type, and support each one with different design approaches. </p> </div> <div class="media four-wide"> <a href="/videos/social-media-interaction-types/" tabindex="-1" aria-hidden="true"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/Companies_on_Social_Media_6_Interaction_Types_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/Companies_on_Social_Media_6_Interaction_Types_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Companies_on_Social_Media_6_Interaction_Types_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </a> </div> </div> </div> </li> <li class="publication-list-item video"> <div class="video teaser"> <div class="fixed twelve column grid"> <div class="content eight-wide m-twelve-wide"> <h2 class="title"><a href="/videos/social-commerce-vs-social-selling/">Social Commerce vs. Social Selling</a></h2> <time><span class="small large desktop only">December 11, 2020</span><span class="mobile only">Dec 11, 2020</span> | 2 <span class="small large desktop only">minute</span><span class="mobile only">min</span> video</time> <p> <span class="media"> <a href="/videos/social-commerce-vs-social-selling/"> <img loading="lazy" src="" srcset="https://media.nngroup.com/media/videos/thumbnails/Social_Commerce_vs_Social_Selling_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Social_Commerce_vs_Social_Selling_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <span class="overlay"> <span class="color icon fab fa-youtube"></span> </span> </a> </span> There are two ways to facilitate e-commerce social media: you can sell directly on the social platform, or simply promote on social media with a link to a traditional e-commerce site for the actual purchase. </p> </div> <div class="media four-wide"> <a href="/videos/social-commerce-vs-social-selling/" tabindex="-1" aria-hidden="true"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/Social_Commerce_vs_Social_Selling_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/Social_Commerce_vs_Social_Selling_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Social_Commerce_vs_Social_Selling_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </a> </div> </div> </div> </li> <li class="publication-list-item video"> <div class="video teaser"> <div class="fixed twelve column grid"> <div class="content eight-wide m-twelve-wide"> <h2 class="title"><a href="/videos/5-types-e-commerce-shoppers/">5 Types of E-commerce Shoppers</a></h2> <time><span class="small large desktop only">October 30, 2020</span><span class="mobile only">Oct 30, 2020</span> | 3 <span class="small large desktop only">minute</span><span class="mobile only">min</span> video</time> <p> <span class="media"> <a href="/videos/5-types-e-commerce-shoppers/"> <img loading="lazy" src="" srcset="https://media.nngroup.com/media/videos/thumbnails/5_Types_of_Ecommerce_Shopper_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/5_Types_of_Ecommerce_Shopper_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <span class="overlay"> <span class="color icon fab fa-youtube"></span> </span> </a> </span> Extensive user research with people shopping online identified 5 main types of behavior: product-focused, browsing, researchers, bargain-hunters, and one-time shoppers. Each user type benefits from different UX elements. </p> </div> <div class="media four-wide"> <a href="/videos/5-types-e-commerce-shoppers/" tabindex="-1" aria-hidden="true"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/5_Types_of_Ecommerce_Shopper_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/5_Types_of_Ecommerce_Shopper_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/5_Types_of_Ecommerce_Shopper_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </a> </div> </div> </div> </li> <li class="publication-list-item video"> <div class="video teaser"> <div class="fixed twelve column grid"> <div class="content eight-wide m-twelve-wide"> <h2 class="title"><a href="/videos/dont-ab-test-yourself-cliff/">Don't A/B Test Yourself Off a Cliff</a></h2> <time><span class="small large desktop only">July 3, 2020</span><span class="mobile only">Jul 3, 2020</span> | 4 <span class="small large desktop only">minute</span><span class="mobile only">min</span> video</time> <p> <span class="media"> <a href="/videos/dont-ab-test-yourself-cliff/"> <img loading="lazy" src="" srcset="https://media.nngroup.com/media/videos/thumbnails/Dont_A_B_Test_Yourself_Off_a_Cliff_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Dont_A_B_Test_Yourself_Off_a_Cliff_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <span class="overlay"> <span class="color icon fab fa-youtube"></span> </span> </a> </span> A/B testing often focuses on incremental improvements to isolated parts of the user experience, leading to the risk of cumulatively poor experience that's worse than the sum of its parts. </p> </div> <div class="media four-wide"> <a href="/videos/dont-ab-test-yourself-cliff/" tabindex="-1" aria-hidden="true"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/Dont_A_B_Test_Yourself_Off_a_Cliff_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/Dont_A_B_Test_Yourself_Off_a_Cliff_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Dont_A_B_Test_Yourself_Off_a_Cliff_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </a> </div> </div> </div> </li> <li class="publication-list-item video"> <div class="video teaser"> <div class="fixed twelve column grid"> <div class="content eight-wide m-twelve-wide"> <h2 class="title"><a href="/videos/conversion-rate-and-ux/">What Is a Conversion Rate, and What Does It Mean for UX?</a></h2> <time><span class="small large desktop only">October 11, 2019</span><span class="mobile only">Oct 11, 2019</span> | 1 <span class="small large desktop only">minute</span><span class="mobile only">min</span> video</time> <p> <span class="media"> <a href="/videos/conversion-rate-and-ux/"> <img loading="lazy" src="" srcset="https://media.nngroup.com/media/videos/thumbnails/What_is_a_Conversion_Rate_and.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/What_is_a_Conversion_Rate_and.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <span class="overlay"> <span class="color icon fab fa-youtube"></span> </span> </a> </span> Conversions measure whether users take a desired action on your website, so they are a great metric for tracking design improvements (or lack of same). But non-UX factors can impact conversion rates, so beware. </p> </div> <div class="media four-wide"> <a href="/videos/conversion-rate-and-ux/" tabindex="-1" aria-hidden="true"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/What_is_a_Conversion_Rate_and.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/What_is_a_Conversion_Rate_and.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/What_is_a_Conversion_Rate_and.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </a> </div> </div> </div> </li> <li class="publication-list-item video"> <div class="video teaser"> <div class="fixed twelve column grid"> <div class="content eight-wide m-twelve-wide"> <h2 class="title"><a href="/videos/ecommerce-brick-and-mortar/">Ecommerce Selling Strategies from Brick and Mortar Stores</a></h2> <time><span class="small large desktop only">August 9, 2019</span><span class="mobile only">Aug 9, 2019</span> | 3 <span class="small large desktop only">minute</span><span class="mobile only">min</span> video</time> <p> <span class="media"> <a href="/videos/ecommerce-brick-and-mortar/"> <img loading="lazy" src="" srcset="https://media.nngroup.com/media/videos/thumbnails/Ecommerce_Selling_Strategies_from_Brick_and_Mortar_Stores_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Ecommerce_Selling_Strategies_from_Brick_and_Mortar_Stores_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <span class="overlay"> <span class="color icon fab fa-youtube"></span> </span> </a> </span> The user experience of shopping online can be enhanced by employing proven selling strategies from physical stores in the design of ecommerce websites. </p> </div> <div class="media four-wide"> <a href="/videos/ecommerce-brick-and-mortar/" tabindex="-1" aria-hidden="true"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/Ecommerce_Selling_Strategies_from_Brick_and_Mortar_Stores_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/Ecommerce_Selling_Strategies_from_Brick_and_Mortar_Stores_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Ecommerce_Selling_Strategies_from_Brick_and_Mortar_Stores_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </a> </div> </div> </div> </li> <li class="publication-list-item video"> <div class="video teaser"> <div class="fixed twelve column grid"> <div class="content eight-wide m-twelve-wide"> <h2 class="title"><a href="/videos/designing-search-suggestions/">Designing Search Suggestions</a></h2> <time><span class="small large desktop only">March 22, 2019</span><span class="mobile only">Mar 22, 2019</span> | 3 <span class="small large desktop only">minute</span><span class="mobile only">min</span> video</time> <p> <span class="media"> <a href="/videos/designing-search-suggestions/"> <img loading="lazy" src="" srcset="https://media.nngroup.com/media/videos/thumbnails/Designing_Search_Suggestions_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Designing_Search_Suggestions_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <span class="overlay"> <span class="color icon fab fa-youtube"></span> </span> </a> </span> Useful search suggestions lead to relevant results and are visually distinct from the query text. (This is about how to design the search feature on your own website, whether it's an ecommerce site or not.) </p> </div> <div class="media four-wide"> <a href="/videos/designing-search-suggestions/" tabindex="-1" aria-hidden="true"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/Designing_Search_Suggestions_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/Designing_Search_Suggestions_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Designing_Search_Suggestions_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </a> </div> </div> </div> </li> <li class="publication-list-item video"> <div class="video teaser"> <div class="fixed twelve column grid"> <div class="content eight-wide m-twelve-wide"> <h2 class="title"><a href="/videos/mobile-checkout-experience-tips/">Mobile-Checkout Experience: Tips</a></h2> <time><span class="small large desktop only">February 22, 2019</span><span class="mobile only">Feb 22, 2019</span> | 2 <span class="small large desktop only">minute</span><span class="mobile only">min</span> video</time> <p> <span class="media"> <a href="/videos/mobile-checkout-experience-tips/"> <img loading="lazy" src="" srcset="https://media.nngroup.com/media/videos/thumbnails/MobileCheckoutThumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/MobileCheckoutThumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <span class="overlay"> <span class="color icon fab fa-youtube"></span> </span> </a> </span> Remember these essential experience elements that are often overlooked or easily forgotten during the mobile-checkout design process. </p> </div> <div class="media four-wide"> <a href="/videos/mobile-checkout-experience-tips/" tabindex="-1" aria-hidden="true"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/MobileCheckoutThumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/MobileCheckoutThumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/MobileCheckoutThumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </a> </div> </div> </div> </li> <li class="publication-list-item video"> <div class="video teaser"> <div class="fixed twelve column grid"> <div class="content eight-wide m-twelve-wide"> <h2 class="title"><a href="/videos/effective-online-advertising/">5 Tips for Effective Online Advertising</a></h2> <time><span class="small large desktop only">January 25, 2019</span><span class="mobile only">Jan 25, 2019</span> | 3 <span class="small large desktop only">minute</span><span class="mobile only">min</span> video</time> <p> <span class="media"> <a href="/videos/effective-online-advertising/"> <img loading="lazy" src="" srcset="https://media.nngroup.com/media/videos/thumbnails/5_Tips_for_Effective_Online_Advertising_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/5_Tips_for_Effective_Online_Advertising_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <span class="overlay"> <span class="color icon fab fa-youtube"></span> </span> </a> </span> How to include ads on websites and interactive environments without undermining the user experience. </p> </div> <div class="media four-wide"> <a href="/videos/effective-online-advertising/" tabindex="-1" aria-hidden="true"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/5_Tips_for_Effective_Online_Advertising_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" 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loading="lazy" src="" srcset="https://media.nngroup.com/media/videos/thumbnails/Pitfalls_of_Conversion-Rate-Only_Concern_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Pitfalls_of_Conversion-Rate-Only_Concern_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <span class="overlay"> <span class="color icon fab fa-youtube"></span> </span> </a> </span> Numbers don't paint the full UX picture, so in the quest for conversion rate optimization, don’t lose sight of the fact that we’re designing for humans. </p> </div> <div class="media four-wide"> <a href="/videos/pitfalls-conversion-rate-focus/" tabindex="-1" aria-hidden="true"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/Pitfalls_of_Conversion-Rate-Only_Concern_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" 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src="" srcset="https://media.nngroup.com/media/videos/thumbnails/3_rules_for_better_comparison_tables_Kate_M.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/3_rules_for_better_comparison_tables_Kate_M.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <span class="overlay"> <span class="color icon fab fa-youtube"></span> </span> </a> </span> Successful comparison tables help people make decisions quickly. 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They can be integrated in ecommerce websites and on social-networking apps.</p> </div> </div> </li> <li class="pagination"> <span><span class="show-for-medium-up only small large desktop">Previous « </span> <span class="show-for-small-down mobile only">Prev « </span></span> <span class="currentpage"> 1 </span> <a href="?apage=2#articles"> 2 </a> <a href="?apage=3#articles"> 3 </a> <a href="?apage=4#articles"> 4 </a> <a href="?apage=5#articles"> 5 </a> <a href="?apage=2#articles"><span> » Next</span></a> </li> </ul> </div> </div> </div> </div> <aside class="three wide m-12-wide m-row-2 sidebar right-content right-aside"> <div class="more-resources"> <h1><em>More Ecommerce Resources</em></h1> <div> <h2>Research Reports</h2> <ul class="no-bullet relaxed"> <li><a href="/reports/ecommerce-user-experience/">Ecommerce User Experience</a></li> <li><a href="/reports/b2b-websites-usability/">B2B Website Usability for Converting Users into Leads and Customers</a></li> <li><a href="/reports/celebrating-holidays-and-current-events-web/">Celebrating Holidays and Current Events on the Web</a></li> </ul> </div> <div> <h2>UX Conference Training</h2> <ul class="no-bullet relaxed"> <li><a href="/courses/cross-channel-user-experience/">Omnichannel Journeys and Customer Experience</a></li> </ul> </div> </div> <div> <h1 class="only mobile"><strong>Browse By Topic or Author</strong></h1> <div class="nav-container"> <div id="navTopicsPopular" class="topic-list popular-topic-nav"> <h1 class="only mobile">Topics</h1> <div class="small large desktop only"> <h1><em>Other Popular Topics</em></h1> </div> <ul class="relaxed no-bullet topics" id="article-popular-topics"> <li> <a href="/topic/agile/">Agile</a> </li> <li> <a href="/topic/ai/">Artificial Intelligence</a> </li> <li> <a href="/topic/ux-design-process/">Design Process</a> </li> <li> Ecommerce </li> <li> <a href="/topic/intranets/">Intranets</a> </li> <li> <a href="/topic/navigation/">Navigation</a> </li> <li> <a 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