Transparent pricing for advertising to developers

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Prices vary by the region and topics you're trying to reach." /><meta property="og:type" content="article" /> <meta property="og:title" content="Transparent pricing for advertising to developers" /> <meta property="og:image" content="https://www.ethicalads.io/theme/img/logo-opengraph.png" />  <link rel="stylesheet" href="/theme/dist/main.css"> <title>Transparent pricing for advertising to developers - EthicalAds</title> <link rel="canonical" href="https://www.ethicalads.io/advertisers/pricing/" /> <meta property="og:url" content="https://www.ethicalads.io/advertisers/pricing/" />  <link href="https://www.ethicalads.io/feeds/all.atom.xml" type="application/atom+xml" rel="alternate" title="EthicalAds Full Atom Feed" />  <link rel="icon" href="/theme/img/favicons/favicon.svg" type="image/svg+xml"> <link rel="icon" href="/theme/img/favicons/favicon-32x32.png" sizes="32x32" type="image/png"> <link rel="icon" href="/theme/img/favicons/favicon-16x16.png" sizes="16x16" type="image/png"> <link rel="icon" href="/theme/img/favicons/favicon.ico">  <script defer data-domain="ethicalads.io" src="https://plausible.io/js/plausible.js"></script> <script async type="text/javascript" src="/_/static/javascript/readthedocs-addons.js"></script><meta name="readthedocs-project-slug" content="ethicaladsio" /><meta name="readthedocs-version-slug" content="latest" /><meta name="readthedocs-resolver-filename" content="/advertisers/pricing/" /><meta name="readthedocs-http-status" content="200" /></head> <body class="bg-light"> <nav class="navbar navbar-expand-lg navbar-light"> <div class="container">  <a class="navbar-brand" href="/"> <img src="/theme/img/ethicalads-logo-blue.svg" class="navbar-brand-img" alt="EthicalAds"> </a>  <button class="navbar-toggler" type="button" data-toggle="collapse" data-target="#navbarCollapse" aria-controls="navbarCollapse" aria-expanded="false" aria-label="Toggle navigation"> <span class="navbar-toggler-icon"></span> </button>  <div class="collapse navbar-collapse" id="navbarCollapse">  <button class="navbar-toggler" type="button" data-toggle="collapse" data-target="#navbarCollapse" aria-controls="navbarCollapse" aria-expanded="false" aria-label="Toggle navigation"> <span class="fa fa-close"></span> </button>  <ul class="navbar-nav ml-auto"> <li class="nav-item"> <a class="nav-link mr-md-2" href="/blog/">Blog</a> </li> <li class="nav-item"> <a class="nav-link mr-md-2" href="/advertisers/pricing/">Pricing</a> </li> <li class="nav-item"> <a class="nav-link mr-md-2" href="/advertisers/">Advertisers</a> </li> <li class="nav-item"> <a class="nav-link mr-md-2" href="/publishers/">Publishers</a> </li> </ul> <ul class="navbar-nav ml-auto">  <li class="nav-item lift"> <a class="nav-item btn btn-sm btn-outline-primary" href="/advertisers/">Advertise with Us</a> </li> </ul> </div> </div> </nav> <main> <section class="position-relative mt-5 mb-10">  <div class="container"> <div class="row align-items-center text-center text-md-left"> <div class="col-12 col-md-6">  <img src="/theme/img/advertiser-dashboard-in-laptop.png" alt="..." class="img-fluid mw-100 float-right mb-6 mb-md-0" data-aos="fade-right"> </div> <div class="col-12 col-md-6">  <h1 class="display-3 font-weight-light" data-aos="fade-left">Fair and upfront pricing for your campaign</h1>  <p class="font-size-lg" data-aos="fade-left" data-aos-delay="200">Our ad pricing is completely transparent and simple to understand</p> </div> </div>  </div>  </section>   <section id="pricing" class="pricing py-10"> <div class="container"> <div class="row"> <div class="col mb-8"> <h2 class="text-center font-weight-bold mb-4">Pricing for Q1 2025</h2> <p class="text-center">Prices are per thousand impressions (CPM) with a $1,000 minimum ad buy.</p> <p class="text-center">For other region prices or customizations, see our <a href="/prospectus/ethicalads-advertiser-prospectus.pdf">prospectus</a> or try our <a href="/advertisers/calculator/">campaign calculator</a>.</p> <p class="text-center">We offer a 10% discount for ad buys of $3,000 and 15% for $25,000. 10% additional discount for auto-renewing campaigns.</p> </div> </div> <div class="form-row"> <div class="col-12"> <div class="table-responsive"> <table class="table table-sm table-striped"> <thead> <tr> <th scope="col">Topic</th> <th scope="col" class="text-center table-success"> <span class="text-nowrap">Run of Network <span class="fe fe-info" data-toggle="tooltip" title="33% English speaking, 33% Western Europe, 33% APAC/E-EU"></span></span> <span> (Recommended)</span> </th> <th scope="col" class="text-center">US, Canada, UK, Australia,<br>New Zealand, Ireland</th> <th scope="col" class="text-center">Blend: W. Europe + US, Canada,<br>UK, Australia, New Zealand</th> </tr> </thead> <tbody> <tr> <th scope="row">Custom niche targeting</th> <td class="text-center table-success">$5.00</td> <td class="text-center">--</td> <td class="text-center">--</td> </tr> <tr> <th scope="row">Security / privacy</th> <td class="text-center table-success">$3.80</td> <td class="text-center">$6.00</td> <td class="text-center">$4.87</td> </tr> <tr> <th scope="row">AI / machine learning</th> <td class="text-center table-success">$4.05</td> <td class="text-center">$6.25</td> <td class="text-center">$5.12</td> </tr> <tr> <th scope="row">DevOps</th> <td class="text-center table-success">$3.71</td> <td class="text-center">$5.75</td> <td class="text-center">$4.75</td> </tr> <tr> <th scope="row"> <span class="text-nowrap">Frontend web / JavaScript</span> </th> <td class="text-center table-success">$3.80</td> <td class="text-center">$6.00</td> <td class="text-center">$4.87</td> </tr> <tr> <th scope="row"> <span class="text-nowrap">Backend web development</span> </th> <td class="text-center table-success">$3.30</td> <td class="text-center">$5.25</td> <td class="text-center">$4.25</td> </tr> <tr> <th scope="row">All developers</th> <td class="text-center table-success">$2.86</td> <td class="text-center">$4.75</td> <td class="text-center">$3.75</td> </tr> </tbody> </table> </div>  </div> </div>  <p class="text-center py-5"> <a href="/advertisers/#inbound-form" class="btn btn-primary lift"> <span>Start a campaign</span> </a> </p> </div> </section> <section class="container py-5" id="icons">    <div class="advertiser-icons py-10 text-center"> <div class="row"> <div class="col-lg-3 col-md-4 col-6 p-5"> <div class="img-fluid mx-auto my-auto"> <img src="/images/pages/casestudies/sentry.svg" alt="Sentry" /> </div> </div> <div class="col-lg-3 col-md-4 col-6 p-5"> <div class="img-fluid mx-auto my-auto"> <img src="/images/pages/casestudies/datadog.svg" alt="Datadog" /> </div> </div> <div class="col-lg-3 col-md-4 col-6 p-5"> <div class="img-fluid mx-auto my-auto"> <img src="/images/pages/casestudies/triplebyte.svg" alt="Triplebyte" /> </div> </div> <div class="col-lg-3 col-md-4 col-6 p-5"> <div class="img-fluid mx-auto my-auto"> <img src="/images/pages/casestudies/intel.svg" alt="Intel" /> </div> </div> <div class="col-lg-3 col-md-4 col-6 p-5"> <div class="img-fluid mx-auto my-auto"> <img src="/images/pages/casestudies/digitalocean.svg" alt="DigitalOcean" /> </div> </div> <div class="col-lg-3 col-md-4 col-6 p-5"> <div class="img-fluid mx-auto my-auto"> <img src="/images/pages/casestudies/jetbrains.svg" alt="Jetbrains" /> </div> </div> <div class="col-lg-3 col-md-4 col-6 p-5"> <div class="img-fluid mx-auto my-auto"> <img src="/images/pages/casestudies/tidelift.svg" alt="Tidelift" /> </div> </div> <div class="col-lg-3 col-md-4 col-6 p-5"> <div class="img-fluid mx-auto my-auto"> <img src="/images/pages/casestudies/buildkite.svg" alt="Buildkite" /> </div> </div> </div> </div></section> <section class="container py-5"> <div class="text-center mb-8"> <h2 class="font-weight-bold mb-2">Example campaigns</h2> <p class="lead">These example campaigns will give illustrate the prices and what you can expect.</p> </div> <div class="row justify-content-md-center"> <div class="col-12 col-md-4">  <div class="card shadow-lg mb-6 mb-md-0"> <div class="card-body">  <div class="text-center mb-3"> <span class="badge badge-pill badge-primary-soft"> <span class="h6 text-uppercase">English Speaking Campaign</span> </span> </div>  <div class="d-flex justify-content-center mb-5"> <span class="h2 mb-0 mt-2">$</span> <span class="price display-2 mb-0">1,500</span> </div>  <div class="d-flex">  <div class="badge badge-rounded-circle mt-1 mr-4"> <i class="fe fe-users"></i> </div> <p> 315k impressions</p> </div> <div class="d-flex">  <div class="badge badge-rounded-circle mt-1 mr-4"> <i class="fe fe-globe"></i> </div> <p><span class="sr-only">Geo targeting</span> US, UK, Canada, Ireland, Australia, New Zealand</p> </div> <div class="d-flex">  <div class="badge badge-rounded-circle mt-1 mr-4"> <i class="fe fe-code"></i> </div> <p><span class="sr-only">Topic targeting</span> All developers</p> </div> <div class="d-flex">  <div class="badge badge-rounded-circle mt-1 mr-4"> <i class="fe fe-zap"></i> </div> <p><span class="sr-only">Rate</span> $4.75 CPM</p> </div> <div class="d-flex">  <div class="badge badge-rounded-circle mt-1 mr-4"> <i class="fe fe-user-check"></i> </div> <p>Est. <a href="/advertisers/calculator/?budget=1500&region=eng&topic=all-developers">~380 clickthroughs</a></p> </div> </div> </div> </div> <div class="col-12 col-md-4">  <div class="card shadow-lg mb-6 mb-md-0"> <div class="card-body">  <div class="text-center mb-3"> <span class="badge badge-pill badge-primary-soft"> <span class="h6 text-uppercase">AI / ML Campaign</span> </span> </div>  <div class="d-flex justify-content-center mb-5"> <span class="h2 mb-0 mt-2">$</span> <span class="price display-2 mb-0">4,500</span> </div>  <div class="d-flex">  <div class="badge badge-rounded-circle mt-1 mr-4"> <i class="fe fe-users"></i> </div> <p> 978k impressions</p> </div> <div class="d-flex">  <div class="badge badge-rounded-circle mt-1 mr-4"> <i class="fe fe-globe"></i> </div> <p><span class="sr-only">Geo targeting</span> North America, W. Europe, Australia, New Zealand</p> </div> <div class="d-flex">  <div class="badge badge-rounded-circle mt-1 mr-4"> <i class="fe fe-code"></i> </div> <p><span class="sr-only">Topic targeting</span> AI / ML</p> </div> <div class="d-flex">  <div class="badge badge-rounded-circle mt-1 mr-4"> <i class="fe fe-zap"></i> </div> <p><span class="sr-only">Rate</span> $4.61 CPM<br> <span class="small">(10% discount for $3k+)</span></p> </div> <div class="d-flex">  <div class="badge badge-rounded-circle mt-1 mr-4"> <i class="fe fe-user-check"></i> </div> <p>Est. <a href="/advertisers/calculator/?budget=4500&region=blend&topic=datascience">~1,175 clickthroughs</a></p> </div> </div> </div> </div> </div> <p class="mt-6 text-center"> Price your exact campaign with the <a href="/advertisers/calculator/">campaign calculator</a>. </p> </section>   <section class="py-10"> <div class="container"> <div class="text-center">  <span class="badge badge-pill badge-primary-desat-soft mb-3"> <span class="h6 text-uppercase">FAQ</span> </span> <h2 class="font-weight-bold mb-8">Frequently asked pricing questions</h2> </div> <div class="row mb-5"> <div class="col-12 col-md-6 mb-3"> <h4 class="font-weight-bold" id="prices-vary">How do prices vary?</h4> <p>Pricing varies based on the <a href="/advertisers/#audiences">audience</a> and geography of the developers you're trying to reach. We also make small updates to our prices quarterly to balance demand.</p> </div> <div class="col-md-6"> <h4 class="font-weight-bold" id="prices-monthly">Are the prices monthly? Quarterly?</h4> <p>Campaigns can be one-time, monthly, or quarterly. All pricing is per impression (CPM). You will receive an invoice for your campaign (or you can be billed monthly for longer campaigns) and the per impression price is set for the length of your campaign.</p> </div> </div> <p class="mt-6 text-center"> Have more questions? Our <a href="/advertisers/faq/">Advertiser FAQ</a> has more answers! </p> </div> </section> </main>  <div class="position-relative d-print-none"> <div class="shape shape-bottom shape-fluid-x svg-shim text-dark"> <svg viewBox="0 0 2880 48" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M0 48h2880V0h-720C1442.5 52 720 0 720 0H0v48z" fill="currentColor" /> </svg> </div> </div>  <section class="pt-6 pt-md-8 bg-dark text-light d-print-none"> <div class="container pb-6 pb-md-8 border-bottom border-gray-300"> <div class="row" id="newsletter"> <div class="col-12 col-md">  <h3 class="mb-3 font-weight-bold">Become an advertiser</h3>  <p class="mb-6 mb-md-0"> <a class="btn btn-sm btn-primary" href="/advertisers/">Start your campaign today!</a> </p> </div> <div class="col-12 col-md">  <h3 class="mb-3 font-weight-bold">Become a publisher</h3>  <p class="mb-6 mb-md-0"> <a class="btn btn-sm btn-primary" href="/publishers/">Start earning money from your site</a> </p> </div> </div>  </div>  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