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<li id="toc-Chronology" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Chronology"> <div class="vector-toc-text"> <span class="vector-toc-numb">1.1</span> <span>Chronology</span> </div> </a> <ul id="toc-Chronology-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-Owned_brands" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Owned_brands"> <div class="vector-toc-text"> <span class="vector-toc-numb">2</span> <span>Owned brands</span> </div> </a> <ul id="toc-Owned_brands-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Products" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Products"> <div class="vector-toc-text"> <span class="vector-toc-numb">3</span> <span>Products</span> </div> </a> <ul id="toc-Products-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Maytag_International" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Maytag_International"> <div class="vector-toc-text"> <span class="vector-toc-numb">4</span> <span>Maytag International</span> </div> </a> <ul id="toc-Maytag_International-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Manufacturing_plants" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Manufacturing_plants"> <div class="vector-toc-text"> <span class="vector-toc-numb">5</span> <span>Manufacturing plants</span> </div> </a> <ul id="toc-Manufacturing_plants-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Ol'_Lonely" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Ol'_Lonely"> <div class="vector-toc-text"> <span class="vector-toc-numb">6</span> <span>Ol' Lonely</span> </div> </a> <ul id="toc-Ol'_Lonely-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-See_also" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#See_also"> <div class="vector-toc-text"> <span class="vector-toc-numb">7</span> <span>See also</span> </div> </a> <ul id="toc-See_also-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-References" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#References"> <div class="vector-toc-text"> <span class="vector-toc-numb">8</span> <span>References</span> </div> </a> <ul id="toc-References-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-External_links" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#External_links"> <div class="vector-toc-text"> <span class="vector-toc-numb">9</span> <span>External links</span> </div> </a> <ul id="toc-External_links-sublist" class="vector-toc-list"> </ul> </li> </ul> </div> </div> </nav> </div> </div> <div class="mw-content-container"> <main id="content" class="mw-body"> <header class="mw-body-header vector-page-titlebar"> <nav aria-label="Contents" class="vector-toc-landmark"> <div id="vector-page-titlebar-toc" class="vector-dropdown vector-page-titlebar-toc vector-button-flush-left" > <input type="checkbox" id="vector-page-titlebar-toc-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-page-titlebar-toc" class="vector-dropdown-checkbox " aria-label="Toggle the table of contents" > <label id="vector-page-titlebar-toc-label" for="vector-page-titlebar-toc-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-listBullet mw-ui-icon-wikimedia-listBullet"></span> <span class="vector-dropdown-label-text">Toggle the table of contents</span> </label> <div class="vector-dropdown-content"> <div id="vector-page-titlebar-toc-unpinned-container" class="vector-unpinned-container"> </div> </div> </div> </nav> <h1 id="firstHeading" class="firstHeading mw-first-heading"><span class="mw-page-title-main">Maytag</span></h1> <div id="p-lang-btn" class="vector-dropdown mw-portlet mw-portlet-lang" > <input type="checkbox" id="p-lang-btn-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-p-lang-btn" class="vector-dropdown-checkbox mw-interlanguage-selector" aria-label="Go to an article in another language. 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href="https://da.wikipedia.org/wiki/Maytag" title="Maytag – Danish" lang="da" hreflang="da" data-title="Maytag" data-language-autonym="Dansk" data-language-local-name="Danish" class="interlanguage-link-target"><span>Dansk</span></a></li><li class="interlanguage-link interwiki-de mw-list-item"><a href="https://de.wikipedia.org/wiki/Maytag_Corporation" title="Maytag Corporation – German" lang="de" hreflang="de" data-title="Maytag Corporation" data-language-autonym="Deutsch" data-language-local-name="German" class="interlanguage-link-target"><span>Deutsch</span></a></li><li class="interlanguage-link interwiki-fa mw-list-item"><a href="https://fa.wikipedia.org/wiki/%D9%85%DB%8C%D8%AA%DA%AF" title="میتگ – Persian" lang="fa" hreflang="fa" data-title="میتگ" data-language-autonym="فارسی" data-language-local-name="Persian" class="interlanguage-link-target"><span>فارسی</span></a></li><li class="interlanguage-link interwiki-id mw-list-item"><a href="https://id.wikipedia.org/wiki/Maytag" title="Maytag – Indonesian" lang="id" hreflang="id" data-title="Maytag" data-language-autonym="Bahasa Indonesia" data-language-local-name="Indonesian" class="interlanguage-link-target"><span>Bahasa Indonesia</span></a></li><li class="interlanguage-link interwiki-he mw-list-item"><a href="https://he.wikipedia.org/wiki/%D7%9E%D7%90%D7%99%D7%98%D7%92" title="מאיטג – Hebrew" lang="he" hreflang="he" data-title="מאיטג" data-language-autonym="עברית" data-language-local-name="Hebrew" class="interlanguage-link-target"><span>עברית</span></a></li><li class="interlanguage-link interwiki-ja mw-list-item"><a href="https://ja.wikipedia.org/wiki/%E3%83%A1%E3%82%A4%E3%82%BF%E3%82%B0" title="メイタグ – Japanese" lang="ja" hreflang="ja" data-title="メイタグ" data-language-autonym="日本語" data-language-local-name="Japanese" class="interlanguage-link-target"><span>日本語</span></a></li><li class="interlanguage-link interwiki-ru mw-list-item"><a href="https://ru.wikipedia.org/wiki/Maytag" title="Maytag – Russian" 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<div id="mw-content-text" class="mw-body-content"><div class="mw-content-ltr mw-parser-output" lang="en" dir="ltr"><div class="shortdescription nomobile noexcerpt noprint searchaux" style="display:none">American home and commercial appliance brand</div> <style data-mw-deduplicate="TemplateStyles:r1236090951">.mw-parser-output .hatnote{font-style:italic}.mw-parser-output div.hatnote{padding-left:1.6em;margin-bottom:0.5em}.mw-parser-output .hatnote i{font-style:normal}.mw-parser-output .hatnote+link+.hatnote{margin-top:-0.5em}@media print{body.ns-0 .mw-parser-output .hatnote{display:none!important}}</style><div role="note" class="hatnote navigation-not-searchable">For other uses, see <a href="/wiki/Maytag_(disambiguation)" class="mw-disambig" title="Maytag (disambiguation)">Maytag (disambiguation)</a>.</div> <style data-mw-deduplicate="TemplateStyles:r1257001546">.mw-parser-output .infobox-subbox{padding:0;border:none;margin:-3px;width:auto;min-width:100%;font-size:100%;clear:none;float:none;background-color:transparent}.mw-parser-output .infobox-3cols-child{margin:auto}.mw-parser-output .infobox .navbar{font-size:100%}@media screen{html.skin-theme-clientpref-night .mw-parser-output .infobox-full-data:not(.notheme)>div:not(.notheme)[style]{background:#1f1f23!important;color:#f8f9fa}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .infobox-full-data:not(.notheme) div:not(.notheme){background:#1f1f23!important;color:#f8f9fa}}@media(min-width:640px){body.skin--responsive .mw-parser-output .infobox-table{display:table!important}body.skin--responsive .mw-parser-output .infobox-table>caption{display:table-caption!important}body.skin--responsive .mw-parser-output .infobox-table>tbody{display:table-row-group}body.skin--responsive .mw-parser-output .infobox-table tr{display:table-row!important}body.skin--responsive .mw-parser-output .infobox-table th,body.skin--responsive .mw-parser-output .infobox-table td{padding-left:inherit;padding-right:inherit}}</style><style data-mw-deduplicate="TemplateStyles:r1242257876">.mw-parser-output .ib-company .infobox-label{padding-right:0.5em}.mw-parser-output .ib-company .infobox-data,.mw-parser-output .ib-company .infobox-below{line-height:1.35em}.mw-parser-output .ib-company-logo img{background-color:#f8f9fa}.mw-parser-output .ib-company-locality,.mw-parser-output .ib-company-country{display:inline}</style><table class="infobox ib-company vcard"><caption class="infobox-title fn org">Maytag Corporation</caption><tbody><tr><td colspan="2" class="infobox-image ib-company-logo logo"><span class="mw-default-size" typeof="mw:File/Frameless"><a href="/wiki/File:Maytag_logo_2015.png" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/en/4/46/Maytag_logo_2015.png" decoding="async" width="165" height="72" class="mw-file-element" data-file-width="165" data-file-height="72" /></a></span></td></tr><tr><th scope="row" class="infobox-label">Company type</th><td class="infobox-data category"><a href="/wiki/Subsidiary" title="Subsidiary">Subsidiary</a></td></tr><tr><th scope="row" class="infobox-label">Founded</th><td class="infobox-data">1893<span class="noprint">; 131 years ago</span><span style="display:none"> (<span class="bday dtstart published updated">1893</span>)</span> (as Maytag Washing Machine Company)<br /><a href="/wiki/Newton,_Iowa" title="Newton, Iowa">Newton, Iowa</a>, U.S.</td></tr><tr><th scope="row" class="infobox-label">Products</th><td class="infobox-data"><a href="/wiki/Home_appliance" title="Home appliance">Appliances</a></td></tr><tr><th scope="row" class="infobox-label">Revenue</th><td class="infobox-data"><span typeof="mw:File"><span title="Increase"><img alt="Increase" src="//upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/11px-Increase2.svg.png" decoding="async" width="11" height="11" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/17px-Increase2.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/22px-Increase2.svg.png 2x" data-file-width="300" data-file-height="300" /></span></span> <a href="/wiki/United_States_dollar" title="United States dollar">US$</a>4.7 billion</td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Number of employees</div></th><td class="infobox-data">2,500</td></tr><tr><th scope="row" class="infobox-label"><a href="/wiki/Parent_company" class="mw-redirect" title="Parent company">Parent</a></th><td class="infobox-data"><a href="/wiki/Whirlpool_Corporation" title="Whirlpool Corporation">Whirlpool Corporation</a> (2006-present)</td></tr><tr><th scope="row" class="infobox-label"><a href="/wiki/Subsidiary" title="Subsidiary">Subsidiaries</a></th><td class="infobox-data">See <a href="#Owned_brands">§ Owned brands</a></td></tr><tr><th scope="row" class="infobox-label">Website</th><td class="infobox-data"><span class="url"><a rel="nofollow" class="external text" href="http://www.maytag.com">www<wbr />.maytag<wbr />.com</a></span></td></tr></tbody></table> <p>The <b>Maytag Corporation</b> is an American <a href="/wiki/Home_appliance" title="Home appliance">home</a> and commercial appliance company. The company has been owned by <a href="/wiki/Whirlpool_Corporation" title="Whirlpool Corporation">Whirlpool Corporation</a> since April 2006. </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="History">History</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Maytag&action=edit&section=1" title="Edit section: History"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <figure class="mw-default-size mw-halign-left" typeof="mw:File/Thumb"><a href="/wiki/File:Logo_of_Maytag_(1963-2008).svg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/d/d4/Logo_of_Maytag_%281963-2008%29.svg/220px-Logo_of_Maytag_%281963-2008%29.svg.png" decoding="async" width="220" height="51" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/d/d4/Logo_of_Maytag_%281963-2008%29.svg/330px-Logo_of_Maytag_%281963-2008%29.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/d/d4/Logo_of_Maytag_%281963-2008%29.svg/440px-Logo_of_Maytag_%281963-2008%29.svg.png 2x" data-file-width="483" data-file-height="111" /></a><figcaption>Former Maytag logo, created by design firm Chapman, Goldsmith & Yamasaki in 1963,<sup id="cite_ref-1" class="reference"><a href="#cite_note-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> and used until 2008</figcaption></figure> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Maytag_dealer.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/1/1e/Maytag_dealer.jpg/220px-Maytag_dealer.jpg" decoding="async" width="220" height="164" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/1/1e/Maytag_dealer.jpg/330px-Maytag_dealer.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/1/1e/Maytag_dealer.jpg/440px-Maytag_dealer.jpg 2x" data-file-width="600" data-file-height="446" /></a><figcaption>Edna & Floyd Cramer at their Maytag Store in Butler, Pennsylvania 1920s</figcaption></figure> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Maytaghqnight.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/f/fc/Maytaghqnight.jpg/220px-Maytaghqnight.jpg" decoding="async" width="220" height="165" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/f/fc/Maytaghqnight.jpg/330px-Maytaghqnight.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/f/fc/Maytaghqnight.jpg/440px-Maytaghqnight.jpg 2x" data-file-width="640" data-file-height="480" /></a><figcaption>Former Headquarters of the Maytag Corporation, Newton, Iowa</figcaption></figure> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Antique_Maytag_Washing_Machine.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/1/19/Antique_Maytag_Washing_Machine.jpg/220px-Antique_Maytag_Washing_Machine.jpg" decoding="async" width="220" height="311" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/1/19/Antique_Maytag_Washing_Machine.jpg/330px-Antique_Maytag_Washing_Machine.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/1/19/Antique_Maytag_Washing_Machine.jpg/440px-Antique_Maytag_Washing_Machine.jpg 2x" data-file-width="785" data-file-height="1108" /></a><figcaption>Antique Maytag washing machine.</figcaption></figure> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Model_90_before-after.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/en/thumb/0/01/Model_90_before-after.jpg/220px-Model_90_before-after.jpg" decoding="async" width="220" height="147" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/0/01/Model_90_before-after.jpg/330px-Model_90_before-after.jpg 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/0/01/Model_90_before-after.jpg/440px-Model_90_before-after.jpg 2x" data-file-width="2230" data-file-height="1490" /></a><figcaption>1928 Maytag Model 90 Wringer Washer completely restored</figcaption></figure> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:BradRoss_MaytagModel30_restored.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/b/b7/BradRoss_MaytagModel30_restored.jpg/220px-BradRoss_MaytagModel30_restored.jpg" decoding="async" width="220" height="285" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/b/b7/BradRoss_MaytagModel30_restored.jpg/330px-BradRoss_MaytagModel30_restored.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/b/b7/BradRoss_MaytagModel30_restored.jpg/440px-BradRoss_MaytagModel30_restored.jpg 2x" data-file-width="740" data-file-height="960" /></a><figcaption>1935 Maytag Model 30 Wringer Washer</figcaption></figure> <p>The Maytag Washing Machine Company was founded in 1893 by businessman <a href="/wiki/Frederick_Louis_Maytag_I" title="Frederick Louis Maytag I">Frederick Maytag</a>. In 1925, Maytag Washing Machine Company became Maytag, Inc. Frederick's son <a href="/wiki/Elmer_Henry_Maytag" title="Elmer Henry Maytag">Elmer Henry Maytag</a> took over as president of the company from 1926 until his own death in 1940. In the early 1930s, photographer <a href="/wiki/Theodor_Horydczak" title="Theodor Horydczak">Theodor Horydczak</a> took pictures of the plant and some of its workers.<sup id="cite_ref-2" class="reference"><a href="#cite_note-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> During the <a href="/wiki/Great_Depression" title="Great Depression">Great Depression</a> of the 1930s the company was one of the few to make a profit. In 1938, Maytag provoked <a href="/wiki/Strike_action" title="Strike action">strikes</a> by the company's workers because of a 10% pay cut.<sup id="cite_ref-3" class="reference"><a href="#cite_note-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> The company was able to beat the strike because of the intervention of four military companies, including a machine gun company, of the 113th Cavalry Regiment, <a href="/wiki/Iowa" title="Iowa">Iowa</a> <a href="/wiki/United_States_National_Guard" class="mw-redirect" title="United States National Guard">National Guard</a>.<sup id="cite_ref-Steven_E._Clay_p._635_4-0" class="reference"><a href="#cite_note-Steven_E._Clay_p._635-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> At his father's death in 1940, <a href="/wiki/Frederick_Louis_Maytag_II" title="Frederick Louis Maytag II">Fred Maytag II</a>, grandson of the founder, took over the presidency. During <a href="/wiki/World_War_II" title="World War II">World War II</a>, the company participated in war production by making special components for military equipment. In 1946, production of washing machines was resumed; in 1949, the first automatic washers were produced in a new, dedicated factory. In 1946, Maytag began marketing a separate line of <a href="/wiki/Kitchen_stove" title="Kitchen stove">ranges</a> and <a href="/wiki/Refrigerator" title="Refrigerator">refrigerators</a> made by other companies under the Maytag name. During the <a href="/wiki/Korean_War" title="Korean War">Korean War</a>, the company again produced parts for military equipment, although washing-machine production continued. </p><p>During the 1950s, the 'white goods,' or laundry and kitchen appliance industry, grew rapidly. Maytag first entered the commercial laundry field at this time, manufacturing washers and dryers for commercial self-service laundries and commercial operators. In response, other full-line appliance producers began to compete with Maytag in the white-goods consumer market. These included 'full-line' manufacturers such as Whirlpool, General Electric, Westinghouse, and Frigidaire, who built not only washing machines and dryers, but also refrigerators, stoves, and other appliances. Since Maytag was much smaller than the full-line producers, the company decided to limit itself to the manufacture of washers and dryers, alongside marketing ovens and refrigerators built by other companies, as a small, premium-brand manufacturer. The company capitalized on its reputation by renaming its corporate address in Newton, Iowa, "One Dependability Square". </p><p>By 1960, Maytag had ceased marketing ovens and refrigerators, but later started again to expand into kitchen appliances with its own design of portable kitchen dishwasher and a line of <a href="/wiki/Food-waste_disposer" class="mw-redirect" title="Food-waste disposer">food-waste disposers</a>. Upon the death in 1962 of Fred Maytag II, the last family member involved in the company's management, E. G. Higdon was named president of the company, with George M. Umbreit becoming chairman and CEO. By the late 1970s, over 70 percent of U.S. households were equipped with washers and dryers, and with approximately 18,000 employees worldwide, the company was established as a dominant manufacturer of large laundry appliances. After the company's acquisition of <a href="/wiki/Magic_Chef" title="Magic Chef">Magic Chef</a>, Inc., in 1986, a move which nearly doubled its size, the company acquired a new corporate name, Maytag Corporation. </p><p>In 1988, Maytag acquired <a href="/wiki/Chicago_Pacific_Corporation" title="Chicago Pacific Corporation">Chicago Pacific Corporation</a>, which was formed using the remnants of the bankrupt <a href="/wiki/Chicago,_Rock_Island_%26_Pacific_Railroad" class="mw-redirect" title="Chicago, Rock Island & Pacific Railroad">Chicago, Rock Island & Pacific Railroad</a>. Chicago Pacific Corporation owned Hoover US and Hoover UK as well as <a href="/wiki/Thomasville_Furniture_Industries" title="Thomasville Furniture Industries">Thomasville Brand Furniture</a>. Maytag quickly sold off the Thomasville Furniture brand. Maytag Corporation, led by Chairman Daniel Krumm, next planned to make Maytag a worldwide organization.<sup id="cite_ref-5" class="reference"><a href="#cite_note-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> The UK part of Hoover was to help Maytag expand into Europe. Hoover UK was not doing well financially and <a href="/wiki/Hoover_free_flights_promotion" title="Hoover free flights promotion">offered customers a round-trip ticket anywhere</a> if they purchased a vacuum. This campaign cost the corporation $50 million to settle. Subsequently, Maytag sold off Hoover UK. This was a huge setback for the amount of cash Maytag had in hand and thus started the downward spiral financially. </p><p>In 1991 Maytag built a new plant in Jackson, Tennessee, for the manufacture of newly designed plastic tub dishwashers. The Plastic tub was developed in Newton, Iowa, but in 1996 Engineering was transferred to Jackson because Mr. Len Hadley, then president of Maytag Corporation, wanted the plant to be self-sufficient. This engineering team engineered a Stainless Steel dishwasher, Tall-Tub Plastic and Tall-Tub Stainless steel product. Engineering crescendoed with a Double Drawer dishwasher which today is manufactured in Findlay Ohio at the Whirlpool Plant, the only Maytag legacy product built in the Whirlpool Appliance line-up. The Jackson plant evolved into a streamlined manufacturing facility that could build thousands of dishwashers daily on multiple lines. This plant was the most efficient plant and was a hallmark for other facilities. Whirlpool closed this plant in 2009. </p><p>In 1997, Maytag Corporation purchased G.S. Blodgett Corporation, a maker of commercial ovens. At the time of this purchase Maytag was looking at the Turbo Chef line they had been working on up to this point. </p><p>Prior to 1997, the Maytag engineering team, at Maytag Laundry Appliances Research and Development, developed the Maytag <i>Neptune</i> line of front-load washers.<sup id="cite_ref-6" class="reference"><a href="#cite_note-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup> A matching dryer was introduced to accompany the new washer. The company claimed that the new <i>Neptune</i> model saved energy costs over traditional washer/dryer sets. Production of the <i>Neptune</i> line was later switched to <a href="/wiki/Samsung_Electronics" title="Samsung Electronics">Samsung Electronics</a>. In 2001, the company acquired the <a href="/wiki/Amana_Corporation" title="Amana Corporation">Amana Corporation</a> and its appliance assembly facilities. That same year, Ralph F. Hake became the last chairman and chief executive officer (CEO) of Maytag Corporation, serving in that post until March 2006. Once renowned as the standard for laundry appliances, by 2003 the company faced increasing competition from new appliance brands in the US market, as well as from existing appliance manufacturers who had outsourced production a decade earlier in order to reduce costs.<sup id="cite_ref-7" class="reference"><a href="#cite_note-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-8" class="reference"><a href="#cite_note-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup> While Maytag had begun the process of shifting appliance production to lower-cost assembly plants outside the United States, in 2004, the company was still producing eighty-eight percent of its products in older U.S.-based factories.<sup id="cite_ref-ReferenceA_9-0" class="reference"><a href="#cite_note-ReferenceA-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup> In an apparent move away from traditional company marketing strategy, company management decided on a plan to stimulate consumer purchases of new Maytag appliances before their old ones had worn out.<sup id="cite_ref-10" class="reference"><a href="#cite_note-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup> </p><p>Costs incurred in Maytag's acquisition and integration of Amana and an increased corporate debt load led to aggressive internal cost-cutting efforts in direct materials, manufacturing, and distribution costs.<sup id="cite_ref-ReferenceA_9-1" class="reference"><a href="#cite_note-ReferenceA-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-11" class="reference"><a href="#cite_note-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup> Maytag introduced a value-priced appliance line under a separate label, <i>Performa by Maytag</i>. To increase sales, the company also marketed Maytag-branded 'Legacy Series' washing machines that were otherwise identical to low-end Amana models, and built at the formerly Amana assembly plant in Searcy, Arkansas. The rebranded Maytag models, later termed <i>Amanatags</i> by dissatisfied owners, received poor customer reviews after reports surfaced of major mechanical and/or durability problems.<sup id="cite_ref-12" class="reference"><a href="#cite_note-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-13" class="reference"><a href="#cite_note-13"><span class="cite-bracket">[</span>13<span class="cite-bracket">]</span></a></sup> The company also consolidated warehouse operations and cut the number of Maytag vendors. Between 2002 and 2004, Maytag corporate management cut new-product investment by 50%.<sup id="cite_ref-ReferenceA_9-2" class="reference"><a href="#cite_note-ReferenceA-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup> </p><p>An increasing chorus of consumer complaints concerning product reliability and customer service, assisted by the rapid growth of internet consumer forums, began to affect the company's reputation with customers.<sup id="cite_ref-14" class="reference"><a href="#cite_note-14"><span class="cite-bracket">[</span>14<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-15" class="reference"><a href="#cite_note-15"><span class="cite-bracket">[</span>15<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-16" class="reference"><a href="#cite_note-16"><span class="cite-bracket">[</span>16<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-17" class="reference"><a href="#cite_note-17"><span class="cite-bracket">[</span>17<span class="cite-bracket">]</span></a></sup> The company was also slow to react to customer complaints regarding its flagship <i>Neptune</i> washer and dryer line (labeled the <i>Stinkomatic</i> by dissatisfied customers because they would become moldy in a way that could not be easily cleaned), resulting in further damage to the company's reputation and a $33.5 million payout to settle several class-action lawsuits arising from the Neptune problems.<sup id="cite_ref-18" class="reference"><a href="#cite_note-18"><span class="cite-bracket">[</span>18<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-19" class="reference"><a href="#cite_note-19"><span class="cite-bracket">[</span>19<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-20" class="reference"><a href="#cite_note-20"><span class="cite-bracket">[</span>20<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-North,_Gary_2007_21-0" class="reference"><a href="#cite_note-North,_Gary_2007-21"><span class="cite-bracket">[</span>21<span class="cite-bracket">]</span></a></sup> By 2005, Maytag's market share had declined to all-time lows, sales were flat, and customer satisfaction surveys ranked Maytag near the bottom of the appliance field.<sup id="cite_ref-ReferenceA_9-3" class="reference"><a href="#cite_note-ReferenceA-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup> The problems with the <i>Neptune</i> line continued; in 2007, 250,000 <i>Neptune</i> washing machines became part of a nationwide safety recall by the <a href="/wiki/Consumer_Product_Safety_Commission" class="mw-redirect" title="Consumer Product Safety Commission">Consumer Product Safety Commission</a> due to fire danger.<sup id="cite_ref-22" class="reference"><a href="#cite_note-22"><span class="cite-bracket">[</span>22<span class="cite-bracket">]</span></a></sup> </p><p>In 2005, <a href="/wiki/Haier" title="Haier">Haier</a> sought to expand its share of foreign markets by acquiring rival white-goods OEMs and by expanding overseas production capacity. With backing from two large U.S. private equity funds, Haier made a bid to acquire U.S. appliance maker Maytag for $1.28 billion. The bid failed and Maytag was bought by Whirlpool for $1.7 billion.<sup id="cite_ref-23" class="reference"><a href="#cite_note-23"><span class="cite-bracket">[</span>23<span class="cite-bracket">]</span></a></sup> </p><p>On April 1, 2006, <a href="/wiki/Whirlpool_Corporation" title="Whirlpool Corporation">Whirlpool</a> completed its acquisition of Maytag Corporation. In May 2006, Whirlpool announced plans to close the former Maytag headquarters office in Newton, as well as laundry product manufacturing plants in <a href="/wiki/Newton,_Iowa" title="Newton, Iowa">Newton, Iowa</a>; <a href="/wiki/Herrin,_Illinois" title="Herrin, Illinois">Herrin, Illinois</a>; and <a href="/wiki/Searcy,_Arkansas" title="Searcy, Arkansas">Searcy, Arkansas</a> by 2007.<sup id="cite_ref-24" class="reference"><a href="#cite_note-24"><span class="cite-bracket">[</span>24<span class="cite-bracket">]</span></a></sup> Following the Maytag headquarters closure, all brand administration was transferred to Whirlpool's headquarters in <a href="/wiki/Benton_Harbor,_Michigan" title="Benton Harbor, Michigan">Benton Harbor, Michigan</a>. The Maytag name would now be used on Whirlpool-designed appliances. Most Maytag employees were terminated, but some were offered jobs at Whirlpool. The board of directors of Maytag all received five years' severance pay.<sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (July 2007)">citation needed</span></a></i>]</sup> Former Maytag chairman and CEO, Ralph F. Hake, received two years' base salary and two years' target bonus under his severance agreement.<sup id="cite_ref-Maytag-Corp-Apr-2003-DEF-14A_25-0" class="reference"><a href="#cite_note-Maytag-Corp-Apr-2003-DEF-14A-25"><span class="cite-bracket">[</span>25<span class="cite-bracket">]</span></a></sup> </p> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:OurHoliday_031.JPG" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/1/1c/OurHoliday_031.JPG/220px-OurHoliday_031.JPG" decoding="async" width="220" height="293" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/1/1c/OurHoliday_031.JPG/330px-OurHoliday_031.JPG 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/1/1c/OurHoliday_031.JPG/440px-OurHoliday_031.JPG 2x" data-file-width="2736" data-file-height="3648" /></a><figcaption>Museum exhibit in <a href="/wiki/Amberley_Museum" class="mw-redirect" title="Amberley Museum">Amberley Museum</a>. Hotpoint Maytag 'Gyrofoam' washing machine, circa 1927</figcaption></figure> <p>On January 1, 2009, Maytag (under the ownership of the <a href="/wiki/Whirlpool_Corp." class="mw-redirect" title="Whirlpool Corp.">Whirlpool Corp.</a>) changed the vested lifetime benefits of the Maytag retirees. There is a lawsuit pending in the Southern District Court of Iowa where Whirlpool has asked for permission to change the <a href="/wiki/UAW" class="mw-redirect" title="UAW">UAW</a> bargained benefits. The benefits in question were subsequently changed despite any resolution of the lawsuit. </p> <div class="mw-heading mw-heading3"><h3 id="Chronology">Chronology</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Maytag&action=edit&section=2" title="Edit section: Chronology"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1251242444">.mw-parser-output .ambox{border:1px solid #a2a9b1;border-left:10px solid #36c;background-color:#fbfbfb;box-sizing:border-box}.mw-parser-output .ambox+link+.ambox,.mw-parser-output .ambox+link+style+.ambox,.mw-parser-output .ambox+link+link+.ambox,.mw-parser-output .ambox+.mw-empty-elt+link+.ambox,.mw-parser-output .ambox+.mw-empty-elt+link+style+.ambox,.mw-parser-output .ambox+.mw-empty-elt+link+link+.ambox{margin-top:-1px}html body.mediawiki .mw-parser-output .ambox.mbox-small-left{margin:4px 1em 4px 0;overflow:hidden;width:238px;border-collapse:collapse;font-size:88%;line-height:1.25em}.mw-parser-output .ambox-speedy{border-left:10px solid #b32424;background-color:#fee7e6}.mw-parser-output .ambox-delete{border-left:10px solid #b32424}.mw-parser-output .ambox-content{border-left:10px solid #f28500}.mw-parser-output .ambox-style{border-left:10px solid #fc3}.mw-parser-output .ambox-move{border-left:10px solid #9932cc}.mw-parser-output .ambox-protection{border-left:10px solid #a2a9b1}.mw-parser-output .ambox .mbox-text{border:none;padding:0.25em 0.5em;width:100%}.mw-parser-output .ambox .mbox-image{border:none;padding:2px 0 2px 0.5em;text-align:center}.mw-parser-output .ambox .mbox-imageright{border:none;padding:2px 0.5em 2px 0;text-align:center}.mw-parser-output .ambox .mbox-empty-cell{border:none;padding:0;width:1px}.mw-parser-output .ambox .mbox-image-div{width:52px}@media(min-width:720px){.mw-parser-output .ambox{margin:0 10%}}@media print{body.ns-0 .mw-parser-output .ambox{display:none!important}}</style><table class="box-Unreferenced_section plainlinks metadata ambox ambox-content ambox-Unreferenced" role="presentation"><tbody><tr><td class="mbox-image"><div class="mbox-image-div"><span typeof="mw:File"><a href="/wiki/File:Question_book-new.svg" class="mw-file-description"><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/9/99/Question_book-new.svg/50px-Question_book-new.svg.png" decoding="async" width="50" height="39" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/9/99/Question_book-new.svg/75px-Question_book-new.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/9/99/Question_book-new.svg/100px-Question_book-new.svg.png 2x" data-file-width="512" data-file-height="399" /></a></span></div></td><td class="mbox-text"><div class="mbox-text-span">This section <b>does not <a href="/wiki/Wikipedia:Citing_sources" title="Wikipedia:Citing sources">cite</a> any <a href="/wiki/Wikipedia:Verifiability" title="Wikipedia:Verifiability">sources</a></b>.<span class="hide-when-compact"> Please help <a href="/wiki/Special:EditPage/Maytag" title="Special:EditPage/Maytag">improve this section</a> by <a href="/wiki/Help:Referencing_for_beginners" title="Help:Referencing for beginners">adding citations to reliable sources</a>. Unsourced material may be challenged and <a href="/wiki/Wikipedia:Verifiability#Burden_of_evidence" title="Wikipedia:Verifiability">removed</a>.</span> <span class="date-container"><i>(<span class="date">April 2023</span>)</i></span><span class="hide-when-compact"><i> (<small><a href="/wiki/Help:Maintenance_template_removal" title="Help:Maintenance template removal">Learn how and when to remove this message</a></small>)</i></span></div></td></tr></tbody></table> <table> <tbody><tr> <th>Year</th> <th>Event </th></tr> <tr> <td>1893</td> <td><a href="/wiki/Frederick_Louis_Maytag_I" title="Frederick Louis Maytag I">Frederick Louis Maytag</a>, his two brothers-in-law, and George W. Parsons each contributed $600 for a total of $2,400 to start a new farm implement company named Parsons Band-Cutter & Self Feeder Company. They produced threshing machines, band-cutters, and self-feeder attachments invented by Parsons. </td></tr> <tr> <td>1893</td> <td><a href="/wiki/Threshing_machine" title="Threshing machine">Threshing machine</a>-related injuries were all too common, and a strong need for a safer threshing machine was present. The company successfully met this need by developing a threshing machine feeder, a device which fed straw more safely into the threshing cylinder. </td></tr> <tr> <td>1902</td> <td>The company was the largest feeder manufacturer in the world, and, by 1904, the <i>Ruth</i> was the most popular model. </td></tr> <tr> <td>1905</td> <td>Maytag introduced the Success Corn Husker and Shredder. </td></tr> <tr> <td>1907</td> <td>Maytag's first washing machine, the "Pastime", was produced. F.L. Maytag decided to produce these machines during the periods of seasonally related downturns in farm-implement sales. The "Pastime" washers used a wooden tub. A dolly was turned by a hand crank via wooden pegs. This turning action would pull clothes through the water and force the clothes along the corrugated tub sides producing cleaning action. A pulley allowed the machine to be operated from an outside power source such as a tractor or a windmill. </td></tr> <tr> <td>1911</td> <td>A model of the Pastime with an electric motor was unveiled. </td></tr> <tr> <td>1915</td> <td>Maytag developed its Multi-Motor gasoline-engine washer. This allowed customers in rural areas without electricity to utilize the automatic washers. </td></tr> <tr> <td>1919</td> <td>The first aluminum washer tub was produced by Maytag. Prior to this, it had been believed in the industry that aluminum tub washers could not be built. This aluminum tub proved to have numerous advantages over the wooden tub, which had issues with leaking and rotting. </td></tr> <tr> <td>1920</td> <td>L. B. Maytag, son of the company's founder, began serving as company president. </td></tr> <tr> <td>1922</td> <td>Howard Snyder invented the vaned agitator. The agitator is placed inside the tub and mounted in the bottom of the tub. The concept was that, instead of washboarding or dragging the clothes, they would be gently agitated. Maytag first introduced this new washer, the 'Gyrafoam', and became exclusively an appliance company. </td></tr> <tr> <td>1924</td> <td>By 1924, one of every five washing machines were made by Maytag in Newton, IA. </td></tr> <tr> <td>1924</td> <td>Maytag introduced its first <a href="/wiki/Iron_(appliance)" class="mw-redirect" title="Iron (appliance)">iron</a>. </td></tr> <tr> <td>1925</td> <td>Maytag was listed on the New York Stock Exchange. </td></tr> <tr> <td>1926</td> <td>The company was now headed by <a href="/wiki/Elmer_Henry_Maytag" title="Elmer Henry Maytag">Elmer Henry Maytag</a>, another son of F.L. Maytag. </td></tr> <tr> <td>1926</td> <td>On October 12, five trainloads packed full with Maytag Washers were shipped out to the country. At this time, it was the world's largest single shipment of merchandise. Maytag broke its own record in May 1927, and shipped out eight trainloads. </td></tr> <tr> <td>1927</td> <td>Maytag had produced over a million washers. </td></tr> <tr> <td>1929</td> <td>Maytag realized earnings of $6,838,883, a pre-war high. Maytag also survived the <a href="/wiki/Great_Depression" title="Great Depression">Great Depression</a> without having a loss for any year. </td></tr> <tr> <td>1934</td> <td>Maytag begins production of <a href="/wiki/Maytag_Toy_Racer" title="Maytag Toy Racer">Maytag Toy Racer</a> automobiles on October 11. </td></tr> <tr> <td>1938</td> <td>Maytag hit by strikes because of 10% pay cut, survives labor unrest only through intervention and backing of four troops (companies) of the 113th Cavalry, Iowa National Guard.<sup id="cite_ref-Steven_E._Clay_p._635_4-1" class="reference"><a href="#cite_note-Steven_E._Clay_p._635-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> </td></tr> <tr> <td>1940</td> <td>E. H. Maytag died and his son, <a href="/wiki/Frederick_Louis_Maytag_II" title="Frederick Louis Maytag II">Frederick Louis Maytag II</a> (grandson of <a href="/wiki/F.L._Maytag" class="mw-redirect" title="F.L. Maytag">F.L. Maytag</a>), became Maytag's head at the age of 29. </td></tr> <tr> <td>1941</td> <td>Maytag Toy Racer production ends on December 1. During <a href="/wiki/World_War_II" title="World War II">World War II</a> Maytag no longer produced washing machines and instead concentrated on the war effort. From 1941 to 1945, Maytag made design improvements on, and manufactured special components for, military airplanes. These parts were used in sixteen different types of combat aircraft, including the <a href="/wiki/B-29_Super_Fortress" class="mw-redirect" title="B-29 Super Fortress">B-29 Super Fortress</a>, the <a href="/wiki/B-17_Flying_Fortress" class="mw-redirect" title="B-17 Flying Fortress">B-17 Flying Fortress</a>, <a href="/wiki/B-26_Marauder" class="mw-redirect" title="B-26 Marauder">B-26 Marauder</a>, and the <a href="/wiki/P-51_Mustang" class="mw-redirect" title="P-51 Mustang">P-51 Mustang</a>. </td></tr> <tr> <td>1946</td> <td>The war ended and washing machine manufacturing was geared back up in Newton, IA. Maytag began selling ranges and refrigerators. </td></tr> <tr> <td>1948</td> <td>Maytag's second plant was opened in Newton, Iowa. This facility manufactured Maytag's first automatic washers, the "AMP", introduced that year. This was the start of a new age in washing machines for Maytag. </td></tr> <tr> <td>1951</td> <td>The <a href="/wiki/Korean_War" title="Korean War">Korean War</a> was underway, and Maytag built parts for tanks and other military equipment alongside the washing machines. </td></tr> <tr> <td>1953</td> <td>Maytag introduced its first automatic dryer. </td></tr> <tr> <td>1954</td> <td>Maytag's first television advertisement was aired. </td></tr> <tr> <td>1958</td> <td>Maytag introduced the commercial coin-slide washers used in <a href="/wiki/Laundromat" class="mw-redirect" title="Laundromat">laundromats</a>. </td></tr> <tr> <td>1961</td> <td>Maytag's corporate headquarters building was dedicated. </td></tr> <tr> <td>1962</td> <td>Upon the death of <a href="/wiki/F._L._Maytag_II" class="mw-redirect" title="F. L. Maytag II">F. L. Maytag II</a>, George M. Unibreit became chairman of the board and chief executive officer, and E.G. Higdon was named president. The company would never again be led by a Maytag family member. </td></tr> <tr> <td>1966</td> <td>Maytag produced its first line of portable dishwashers. Licensed its first Maytag home appliance center. </td></tr> <tr> <td>1967</td> <td>Character actor <a href="/wiki/Jesse_White_(actor)" title="Jesse White (actor)">Jesse White</a> appears in the first "Maytag Repairman" TV commercial. </td></tr> <tr> <td>1972</td> <td>Daniel L. Krumm succeeded E.G. Higdon as Maytag president and treasurer, and two years later he was named chief executive officer. </td></tr> <tr> <td>1975</td> <td>Maytag introduced Maytag-equipped home style laundries. </td></tr> <tr> <td>1981</td> <td>Maytag acquired Hardwick Stove Company. </td></tr> <tr> <td>1983</td> <td>Maytag discontinued production of wringer washers, after 76 years. </td></tr> <tr> <td>1985</td> <td>Maytag introduced the first-ever stacked washer/dryer. </td></tr> <tr> <td>1986</td> <td>The Maytag Company became the Maytag Corporation. It acquired <a href="/wiki/Magic_Chef" title="Magic Chef">Magic Chef</a> and <a href="/wiki/Norge_Appliance_Company" class="mw-redirect" title="Norge Appliance Company">Norge Appliance Company</a>, and started selling a full line of appliances. </td></tr> <tr> <td>1987</td> <td>Maytag Corporation added a line of front-loading commercial washers. </td></tr> <tr> <td>1989</td> <td>Maytag acquired the <a href="/wiki/Chicago_Pacific_Corporation" title="Chicago Pacific Corporation">Chicago Pacific Corporation</a>, parent of <a href="/wiki/The_Hoover_Company" title="The Hoover Company">Hoover</a>. </td></tr> <tr> <td>1989</td> <td><a href="/wiki/Gordon_Jump" title="Gordon Jump">Gordon Jump</a> of <i><a href="/wiki/WKRP_in_Cincinnati" title="WKRP in Cincinnati">WKRP in Cincinnati</a></i> fame first appears as The Maytag Repairman. </td></tr> <tr> <td>1991</td> <td>Maytag contracted with <a href="/wiki/Montgomery_Ward" title="Montgomery Ward">Montgomery Ward</a> & Co, who had previously sold its own brand of appliances which were manufactured by <a href="/wiki/Norge_Appliance_Company" class="mw-redirect" title="Norge Appliance Company">Norge Appliance Company</a> (Owned by Magic Chef and later acquired along with Magic Chef by Maytag in 1986.) for the exclusive use of the <a href="/wiki/Admiral_(electrical_appliances)" title="Admiral (electrical appliances)">Admiral</a> brand (acquired in the Magic Chef/Norge acquisition) on its consumer electronic goods. (Following <a href="/wiki/Montgomery_Ward" title="Montgomery Ward">Montgomery Ward</a> & Co's bankruptcy and the closure of all its stores in 2002 Admiral would later become exclusive to <a href="/wiki/Home_Depot" title="Home Depot">Home Depot</a> after <a href="/wiki/Whirlpool_Corporation" title="Whirlpool Corporation">Whirlpool</a> acquired Maytag). </td></tr> <tr> <td>1992</td> <td>Maytag began manufacturing dishwashers in <a href="/wiki/Jackson,_Tennessee" title="Jackson, Tennessee">Jackson, Tennessee</a>. </td></tr> <tr> <td>1994</td> <td>Hoover introduced the first SteamVac extractors. </td></tr> <tr> <td>1997</td> <td>Maytag introduced the first domestically produced high-efficiency washer, the Maytag Neptune. Manufacture of these products were later switched to <a href="/wiki/Samsung_Electronics" title="Samsung Electronics">Samsung Electronics</a> in <a href="/wiki/South_Korea" title="South Korea">Korea</a>. </td></tr> <tr> <td>2001</td> <td>Maytag acquired <a href="/wiki/Amana_Corporation" title="Amana Corporation">Amana</a>. Maytag relabels some Amana-built models with the 'Maytag' brand, selling them as Maytag products. </td></tr> <tr> <td>2002</td> <td>A class-action lawsuit is filed against the company on behalf of Neptune washing machine consumers. </td></tr> <tr> <td>2004</td> <td>Maytag Corporation announces a loss of $9 million. </td></tr> <tr> <td>2005</td> <td>Maytag became the subject of a takeover battle between a private investment group in the United States. (<a href="/wiki/Ripplewood_Holdings_LLC" class="mw-redirect" title="Ripplewood Holdings LLC">Ripplewood</a>); a three party group composed of <a href="/wiki/Blackstone_Group" class="mw-redirect" title="Blackstone Group">Blackstone</a>, Baird and <a href="/wiki/Haier_Corporation" class="mw-redirect" title="Haier Corporation">Haier Corporation</a>, a <a href="/wiki/China" title="China">Chinese</a> appliance manufacturer; and the <a href="/wiki/Whirlpool_Corporation" title="Whirlpool Corporation">Whirlpool Corporation</a>. On December 22, Maytag stockholders agreed to sell Maytag to Whirlpool, ending Maytag's 112-year history as an independent company. </td></tr> <tr> <td>2006</td> <td>On March 31, <a href="/wiki/Whirlpool_Corporation" title="Whirlpool Corporation">Whirlpool</a> completed its acquisition of Maytag and began integrating the two appliance companies. </td></tr></tbody></table> <div class="mw-heading mw-heading2"><h2 id="Owned_brands">Owned brands</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Maytag&action=edit&section=3" title="Edit section: Owned brands"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><a href="/wiki/Admiral_(electrical_appliances)" title="Admiral (electrical appliances)">Admiral</a></li> <li><a href="/wiki/Amana_(appliances)" class="mw-redirect" title="Amana (appliances)">Amana</a></li> <li><a href="/wiki/Caloric" title="Caloric">Caloric</a></li> <li>Dynasty</li> <li>Gaffers & Sattler</li> <li>Glenwood</li> <li>Hardwick</li> <li>Holiday</li> <li><a href="/wiki/John_Inglis_and_Company" title="John Inglis and Company">Inglis</a></li> <li><a href="/wiki/Jade" title="Jade">Jade</a></li> <li><a href="/wiki/JennAir" title="JennAir">JennAir</a></li> <li>Litton</li> <li><a href="/wiki/Magic_Chef" title="Magic Chef">Magic Chef</a></li> <li>Menu Master</li> <li>Modern Maid</li> <li><a href="/wiki/Norge_(appliance_manufacturer)" title="Norge (appliance manufacturer)">Norge</a></li> <li>Sunray</li></ul> <div class="mw-heading mw-heading2"><h2 id="Products">Products</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Maytag&action=edit&section=4" title="Edit section: Products"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>In major appliances, Maytag was among the top three companies in the North American market, offering a full line of <a href="/wiki/Washing_machine" title="Washing machine">washing machines</a>, <a href="/wiki/Clothes_dryer" title="Clothes dryer">dryers</a>, <a href="/wiki/Dishwasher" title="Dishwasher">dishwashers</a>, <a href="/wiki/Cooktop" title="Cooktop">cooktops</a>, <a href="/wiki/Refrigerator" title="Refrigerator">refrigerators</a>, and <a href="/wiki/Stove" title="Stove">ranges</a> under the Maytag, <a href="/wiki/JennAir" title="JennAir">JennAir</a>, <a href="/wiki/Amana_Corporation" title="Amana Corporation">Amana</a>, and <a href="/wiki/Magic_Chef" title="Magic Chef">Magic Chef</a> brands. Maytag also used to manufacture the top load laundry for <a href="/wiki/Crosley" title="Crosley">Crosley</a> until Maytag's merger with Whirlpool. </p><p>Maytag sold multiple <a href="/wiki/Small_appliances" class="mw-redirect" title="Small appliances">small appliances</a> including a cordless iron under the Maytag brand, a mixer and blender under <a href="/wiki/JennAir" title="JennAir">JennAir</a>, the company also sold the popular <a href="/wiki/Digibox_(Sky_Digital)" class="mw-redirect" title="Digibox (Sky Digital)">Skybox</a> and Rookie home-vending products. </p><p>In floor care, Maytag owned the <a href="/wiki/The_Hoover_Company" title="The Hoover Company">Hoover</a> brand, the market leader in <a href="/wiki/North_America" title="North America">North America</a> and the floor-care brand with the highest consumer recognition and buying preference. </p><p>In commercial products, Maytag owned <a href="/wiki/Dixie-Narco" title="Dixie-Narco">Dixie-Narco</a>, a leader in refrigerated soft drink and specialty vending machines as well as Jade cooking products and <a href="/wiki/Amana_Corporation" title="Amana Corporation">Amana</a> commercial cooking products. </p><p>Maytag had presence in markets around the world, including sales operations in <a href="/wiki/Mexico" title="Mexico">Mexico</a>, the <a href="/wiki/United_Kingdom" title="United Kingdom">United Kingdom</a>, <a href="/wiki/Japan" title="Japan">Japan</a>, and <a href="/wiki/Australia" title="Australia">Australia</a>. The corporation's export sales and marketing, licensing of brands, and international joint ventures was coordinated by Maytag International in <a href="/wiki/Schaumburg,_Illinois" title="Schaumburg, Illinois">Schaumburg, Illinois</a>. </p><p>Today, in the Whirlpool lineup, Maytag is mostly positioned as a mid-tier brand, generally priced somewhat above Whirlpool but below <a href="/wiki/KitchenAid" title="KitchenAid">KitchenAid</a>. </p> <div class="mw-heading mw-heading2"><h2 id="Maytag_International">Maytag International</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Maytag&action=edit&section=5" title="Edit section: Maytag International"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1251242444"><table class="box-Unreferenced_section plainlinks metadata ambox ambox-content ambox-Unreferenced" role="presentation"><tbody><tr><td class="mbox-image"><div class="mbox-image-div"><span typeof="mw:File"><a href="/wiki/File:Question_book-new.svg" class="mw-file-description"><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/9/99/Question_book-new.svg/50px-Question_book-new.svg.png" decoding="async" width="50" height="39" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/9/99/Question_book-new.svg/75px-Question_book-new.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/9/99/Question_book-new.svg/100px-Question_book-new.svg.png 2x" data-file-width="512" data-file-height="399" /></a></span></div></td><td class="mbox-text"><div class="mbox-text-span">This section <b>does not <a href="/wiki/Wikipedia:Citing_sources" title="Wikipedia:Citing sources">cite</a> any <a href="/wiki/Wikipedia:Verifiability" title="Wikipedia:Verifiability">sources</a></b>.<span class="hide-when-compact"> Please help <a href="/wiki/Special:EditPage/Maytag" title="Special:EditPage/Maytag">improve this section</a> by <a href="/wiki/Help:Referencing_for_beginners" title="Help:Referencing for beginners">adding citations to reliable sources</a>. Unsourced material may be challenged and <a href="/wiki/Wikipedia:Verifiability#Burden_of_evidence" title="Wikipedia:Verifiability">removed</a>.</span> <span class="date-container"><i>(<span class="date">June 2014</span>)</i></span><span class="hide-when-compact"><i> (<small><a href="/wiki/Help:Maintenance_template_removal" title="Help:Maintenance template removal">Learn how and when to remove this message</a></small>)</i></span></div></td></tr></tbody></table> <p>In 1988, DOMICOR was established as Maytag Corporation's international division and in 1992 became Maytag International, Inc. which eventually encompassed all of Maytag's worldwide ventures including Maytag Australia, Maytag Japan, Maytag Commercial (Mexico), and Maytag UK. </p><p>Maytag International, was based in <a href="/wiki/Schaumburg,_Illinois" title="Schaumburg, Illinois">Schaumburg, Illinois</a>, handled the sales, licensing and business ventures of corporate appliances and floorcare brands in overseas markets as well as the administrative support for the international sales organization. This network extended to more than 70 countries worldwide. </p><p>Maytag International was responsible for export sales and licensing of the corporation's appliances and floor care brands and joint ventures in overseas markets. This network extends to more than 90 countries worldwide. The main office is located in Chicago with major subsidiary offices in Burlington, Ontario (Canada), Monterrey (Mexico), Sydney (Australia), and London (England) and region sales offices in Beirut (Lebanon) and Yokohama (Japan). </p> <div class="mw-heading mw-heading2"><h2 id="Manufacturing_plants">Manufacturing plants</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Maytag&action=edit&section=6" title="Edit section: Manufacturing plants"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>As of 2008, Maytag, by this time a division of Whirlpool Corporation, had 14 manufacturing plants throughout the United States and Mexico. These included: </p> <ul><li><a href="/wiki/Laundry" title="Laundry">laundry</a> manufacturing plants in the U.S.: in <a href="/wiki/Newton,_Iowa" title="Newton, Iowa">Newton, Iowa</a>; <a href="/wiki/Herrin,_Illinois" title="Herrin, Illinois">Herrin, Illinois</a>; and <a href="/wiki/Searcy,_Arkansas" title="Searcy, Arkansas">Searcy, Arkansas</a>; and in Mexico: <a href="/wiki/Ciudad_Ju%C3%A1rez,_Chihuahua" class="mw-redirect" title="Ciudad Juárez, Chihuahua">Ciudad Juárez, Chihuahua</a>.</li> <li><a href="/wiki/Refrigeration" title="Refrigeration">refrigeration</a> manufacturing plants in <a href="/wiki/Amana,_Iowa" class="mw-redirect" title="Amana, Iowa">Amana, Iowa</a> (built by <a href="/wiki/Amana_Corporation" title="Amana Corporation">Amana Corporation</a>, which was later acquired by Maytag) and <a href="/wiki/Reynosa,_Tamaulipas" class="mw-redirect" title="Reynosa, Tamaulipas">Reynosa, Tamaulipas</a></li> <li><a href="/wiki/Cooking" title="Cooking">cooking</a> manufacturing plant in <a href="/wiki/Cleveland,_Tennessee" title="Cleveland, Tennessee">Cleveland, Tennessee</a> (former Magic Chef/Hardwick plant)</li> <li><a href="/wiki/Dishwashing" title="Dishwashing">dishwashing</a> manufacturing plant in Jackson, Tennessee</li> <li><a href="/wiki/Vending" class="mw-redirect" title="Vending">vending</a> manufacturing plant in <a href="/wiki/Williston,_South_Carolina" title="Williston, South Carolina">Williston, South Carolina</a></li> <li>Floor care manufacturing plant in <a href="/wiki/Canton,_Ohio" title="Canton, Ohio">Canton, Ohio</a></li> <li>subassembly manufacturing plant in <a href="/wiki/Reynosa,_Tamaulipas" class="mw-redirect" title="Reynosa, Tamaulipas">Reynosa, Tamaulipas</a></li></ul> <p>Over the following years, Whirlpool closed Maytag plants in Newton, Iowa; Herrin, Illinois; Searcy, Arkansas; and Jackson, Tennessee. The Hoover floor care plant in Canton, Ohio was sold to <a href="/wiki/Techtronic_Industries" title="Techtronic Industries">Techtronic Industries</a>, and its Dixie-Narco vending machine plant in Williston, South Carolina was acquired by <a href="/wiki/Crane_Merchandising_Systems" class="mw-redirect" title="Crane Merchandising Systems">Crane Merchandising Systems</a>. (Techtronic and Crane acquired the plants when they acquired the Hoover and Dixie-Narco brands, respectively). </p><p>The remaining Maytag plants in operation today are in Cleveland, Tennessee and Amana, Iowa.* </p> <ul><li>Whirlpool has since created a new plant in Cleveland. While holding on to a Maytag legacy workforce, the legacy buildings are no longer in use.</li></ul> <div class="mw-heading mw-heading2"><h2 id="Ol'_Lonely"><span id="Ol.27_Lonely"></span>Ol' Lonely</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Maytag&action=edit&section=7" title="Edit section: Ol' Lonely"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <div class="shortdescription nomobile noexcerpt noprint searchaux" style="display:none">Fictional character</div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1257001546"><style data-mw-deduplicate="TemplateStyles:r1256394594">.mw-parser-output .ib-character{border-spacing:2px 5px}.mw-parser-output .ib-character .infobox-above,.mw-parser-output .ib-character .infobox-header{background-color:#DEDEE2}.mw-parser-output .ib-character .infobox-image img{background-color:#f8f9fa}@media screen{html.skin-theme-clientpref-night .mw-parser-output .ib-character .infobox-above,html.skin-theme-clientpref-night .mw-parser-output .ib-character .infobox-header{background:hsl(240,6%,20%);color:inherit}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .ib-character .infobox-above,html.skin-theme-clientpref-os .mw-parser-output .ib-character .infobox-header{background:hsl(240,6%,20%);color:inherit}}</style><table class="infobox ib-character"><tbody><tr><th colspan="2" class="infobox-above notheme">Ol' Lonely</th></tr><tr><td colspan="2" class="infobox-image"><span class="mw-default-size" typeof="mw:File/Frameless"><a href="/wiki/File:Maytag_repairman.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/en/thumb/4/47/Maytag_repairman.jpg/220px-Maytag_repairman.jpg" decoding="async" width="220" height="217" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/4/47/Maytag_repairman.jpg 1.5x" data-file-width="318" data-file-height="313" /></a></span><div class="infobox-caption">Gordon Jump as the Maytag repairman</div></td></tr><tr><th scope="row" class="infobox-label">First appearance</th><td class="infobox-data">1967</td></tr><tr><th scope="row" class="infobox-label">Portrayed by</th><td class="infobox-data"><a href="/wiki/Jesse_White_(actor)" title="Jesse White (actor)">Jesse White</a> <small>(1967–1988)</small><br /><a href="/wiki/Gordon_Jump" title="Gordon Jump">Gordon Jump</a> <small>(1989–2003)</small><br /><a href="/wiki/Hardy_Rawls" title="Hardy Rawls">Hardy Rawls</a> <small>(2003–2007)</small><br />Clay Earl Jackson <small>(2007–2014)</small><br /><a href="/wiki/Colin_Ferguson" title="Colin Ferguson">Colin Ferguson</a> <small>(2014–present)</small></td></tr><tr><th colspan="2" class="infobox-header notheme">In-universe information</th></tr><tr><th scope="row" class="infobox-label">Species</th><td class="infobox-data">Human</td></tr><tr><th scope="row" class="infobox-label">Gender</th><td class="infobox-data">Male</td></tr><tr><th scope="row" class="infobox-label">Occupation</th><td class="infobox-data">Repairman</td></tr></tbody></table> <p>Ol' Lonely, or "the lonely repairman", is a character in Maytag advertisements, created for Maytag by copywriter Vincent R. Vassolo of the <a href="/wiki/Leo_Burnett_Worldwide" title="Leo Burnett Worldwide">Leo Burnett</a> advertising agency. His character was initially played by <a href="/wiki/Jesse_White_(actor)" title="Jesse White (actor)">Jesse White</a>, who retained the role until 1988.<sup id="cite_ref-North,_Gary_2007_21-1" class="reference"><a href="#cite_note-North,_Gary_2007-21"><span class="cite-bracket">[</span>21<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-26" class="reference"><a href="#cite_note-26"><span class="cite-bracket">[</span>26<span class="cite-bracket">]</span></a></sup> In a time in which the laundry appliances of major manufacturers had reached maturity, differing mostly in minor details, the campaign was designed to remind consumers of the perceived added value in Maytag products derived from the brand's reputation for dependability. Maytag advertisements stated “Ol' Lonely’s predicament is testimony to the durability and reliability of Maytag appliances. Now if only he had something to do with his days.” Other ads stated, "Not all Maytag repairmen are this lonely, but we're trying." The campaign proved a huge success, allowing Maytag to set a substantial price premium, as well as strongly influencing consumer preference at the higher end of the laundry appliance market.<sup id="cite_ref-27" class="reference"><a href="#cite_note-27"><span class="cite-bracket">[</span>27<span class="cite-bracket">]</span></a></sup> </p><p>In 1986, the repairman was joined by Newton, a <a href="/wiki/Basset_hound" class="mw-redirect" title="Basset hound">basset hound</a> named for Maytag’s headquarters in Newton, Iowa. In 1989, <a href="/wiki/Character_actor" title="Character actor">character actor</a> <a href="/wiki/Gordon_Jump" title="Gordon Jump">Gordon Jump</a> first appeared as Ol' Lonely in the advertisement "Biker". In total, Jump appeared in more than 77 Maytag commercials and print advertisements. He made appearances at events for employees and customers and also was actively involved in several philanthropic and charitable causes. </p><p>Actor <a href="/wiki/Hardy_Rawls" title="Hardy Rawls">Hardy Rawls</a> was hired to play Ol' Lonely after Jump's retirement in 2003, although he appeared only in print advertising and personal appearances. Gordon Jump died two months later on September 22, 2003.<sup id="cite_ref-28" class="reference"><a href="#cite_note-28"><span class="cite-bracket">[</span>28<span class="cite-bracket">]</span></a></sup> In French-speaking Quebec, Ol' Lonely was played by <a href="/w/index.php?title=Paul_Berval&action=edit&redlink=1" class="new" title="Paul Berval (page does not exist)">Paul Berval</a>.<sup id="cite_ref-29" class="reference"><a href="#cite_note-29"><span class="cite-bracket">[</span>29<span class="cite-bracket">]</span></a></sup> For a period of time Maytag gave Ol' Lonely a younger sidekick character known as the "Maytag Apprentice", played by actor Mark Devine. However, in 2005 Maytag cancelled his contract. Maytag also elected not to renew Rawls' contract, instead holding open auditions. <a href="/wiki/Indianapolis_Colts" title="Indianapolis Colts">Indianapolis Colts</a> backup <a href="/wiki/Quarterback" title="Quarterback">quarterback</a> <a href="/wiki/Jim_Sorgi" title="Jim Sorgi">Jim Sorgi</a> was among those who auditioned.<sup id="cite_ref-30" class="reference"><a href="#cite_note-30"><span class="cite-bracket">[</span>30<span class="cite-bracket">]</span></a></sup> On April 2, 2007, Maytag announced that Clay Earl Jackson of <a href="/wiki/Richmond,_Virginia" title="Richmond, Virginia">Richmond, Virginia</a> had been selected to fill the role of Ol' Lonely.<sup id="cite_ref-31" class="reference"><a href="#cite_note-31"><span class="cite-bracket">[</span>31<span class="cite-bracket">]</span></a></sup> </p><p>By the end of the twentieth century, the "Maytag repairman" character had become an iconic <a href="/wiki/Metaphor" title="Metaphor">metaphor</a> for a professional whose services are rarely needed. Times were changing however, and events at Maytag and within the industry began to diminish the effectiveness of the long-lived Maytag-repairman campaign. Consumer demand for innovative, expensive, and increasingly complex electronically controlled and computerized appliances, coupled with higher labor costs and complaints over Maytag product quality and service, influenced a decline in Maytag sales and profit margins. By 2004, the Maytag repairman character had become to some consumers a symbol of misplaced trust in aging marketing campaigns.<sup id="cite_ref-32" class="reference"><a href="#cite_note-32"><span class="cite-bracket">[</span>32<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-33" class="reference"><a href="#cite_note-33"><span class="cite-bracket">[</span>33<span class="cite-bracket">]</span></a></sup> As one commentator noted, "Unfortunately things change, and, after some major quality hiccups, now it's the Maytag salesman who is bemoaning his loneliness. Maytag's reputation has plunged to the bottom with costly consumer class action lawsuits and numerous quality complaints."<sup id="cite_ref-ReferenceB_34-0" class="reference"><a href="#cite_note-ReferenceB-34"><span class="cite-bracket">[</span>34<span class="cite-bracket">]</span></a></sup> As a partial result of Maytag's quality problems, the company reported a loss of $9 million in 2004, according to <i>Industry Week</i>.<sup id="cite_ref-ReferenceB_34-1" class="reference"><a href="#cite_note-ReferenceB-34"><span class="cite-bracket">[</span>34<span class="cite-bracket">]</span></a></sup> </p><p>In January 2014, Maytag announced a "Generation Five" of the Maytag Repairman, currently played by <a href="/wiki/Colin_Ferguson_(actor)" class="mw-redirect" title="Colin Ferguson (actor)">Colin Ferguson</a>.<sup id="cite_ref-35" class="reference"><a href="#cite_note-35"><span class="cite-bracket">[</span>35<span class="cite-bracket">]</span></a></sup> But instead of commercials showing the repairman waiting around his shop for a Maytag appliance to break, he is playing the part of the actual appliance. </p> <div class="mw-heading mw-heading2"><h2 id="See_also">See also</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Maytag&action=edit&section=8" title="Edit section: See also"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1239009302">.mw-parser-output .portalbox{padding:0;margin:0.5em 0;display:table;box-sizing:border-box;max-width:175px;list-style:none}.mw-parser-output .portalborder{border:1px solid var(--border-color-base,#a2a9b1);padding:0.1em;background:var(--background-color-neutral-subtle,#f8f9fa)}.mw-parser-output .portalbox-entry{display:table-row;font-size:85%;line-height:110%;height:1.9em;font-style:italic;font-weight:bold}.mw-parser-output .portalbox-image{display:table-cell;padding:0.2em;vertical-align:middle;text-align:center}.mw-parser-output .portalbox-link{display:table-cell;padding:0.2em 0.2em 0.2em 0.3em;vertical-align:middle}@media(min-width:720px){.mw-parser-output .portalleft{clear:left;float:left;margin:0.5em 1em 0.5em 0}.mw-parser-output .portalright{clear:right;float:right;margin:0.5em 0 0.5em 1em}}</style><ul role="navigation" aria-label="Portals" class="noprint portalbox portalborder portalright"> <li class="portalbox-entry"><span class="portalbox-image"><span class="mw-image-border noviewer" typeof="mw:File"><span><img alt="flag" src="//upload.wikimedia.org/wikipedia/commons/thumb/a/aa/Flag_of_Iowa.svg/32px-Flag_of_Iowa.svg.png" decoding="async" width="32" height="21" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/a/aa/Flag_of_Iowa.svg/48px-Flag_of_Iowa.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/a/aa/Flag_of_Iowa.svg/64px-Flag_of_Iowa.svg.png 2x" data-file-width="714" data-file-height="477" /></span></span></span><span class="portalbox-link"><a href="/wiki/Portal:Iowa" title="Portal:Iowa">Iowa portal</a></span></li><li class="portalbox-entry"><span class="portalbox-image"><span class="noviewer" typeof="mw:File"><span><img alt="" src="//upload.wikimedia.org/wikipedia/commons/thumb/2/2a/Industry5.svg/28px-Industry5.svg.png" decoding="async" width="28" height="28" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/2/2a/Industry5.svg/42px-Industry5.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/2/2a/Industry5.svg/56px-Industry5.svg.png 2x" data-file-width="512" data-file-height="512" /></span></span></span><span class="portalbox-link"><a href="/wiki/Portal:Companies" title="Portal:Companies">Companies portal</a></span></li></ul> <ul><li><a href="/wiki/Maytag_Toy_Racer" title="Maytag Toy Racer">Maytag Toy Racer</a> automobiles</li></ul> <div style="clear:both;" class=""></div> <div class="mw-heading mw-heading2"><h2 id="References">References</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Maytag&action=edit&section=9" title="Edit section: References"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist"> <div class="mw-references-wrap mw-references-columns"><ol class="references"> <li id="cite_note-1"><span class="mw-cite-backlink"><b><a href="#cite_ref-1">^</a></b></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><cite id="CITEREFSelameSelame1975" class="citation book cs1">Selame, Elinor; Selame, Joe (1975). <i>Developing a Corporate Identity, How to Stand Out in the Crowd</i>. Chain Store Publishing Corporation. p. 44.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=Developing+a+Corporate+Identity%2C+How+to+Stand+Out+in+the+Crowd&rft.pages=44&rft.pub=Chain+Store+Publishing+Corporation&rft.date=1975&rft.aulast=Selame&rft.aufirst=Elinor&rft.au=Selame%2C+Joe&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMaytag" class="Z3988"></span></span> </li> <li id="cite_note-2"><span class="mw-cite-backlink"><b><a href="#cite_ref-2">^</a></b></span> <span class="reference-text">The photographs are kept at the <a href="/wiki/Library_of_Congress" title="Library of Congress">Library of Congress</a> Prints and Photographs division <a rel="nofollow" class="external text" href="https://www.loc.gov/pictures/search/?q=maytag&co=thc">Maytag photographs</a></span> </li> <li id="cite_note-3"><span class="mw-cite-backlink"><b><a href="#cite_ref-3">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20150907100916/http://www3.niu.edu/~td0raf1/radicalunionism/maytag_1938.htm">"Maytag 1938"</a>. .niu.edu. Archived from <a rel="nofollow" class="external text" href="http://www3.niu.edu/~td0raf1/radicalunionism/maytag_1938.htm">the original</a> on 2015-09-07<span class="reference-accessdate">. Retrieved <span class="nowrap">2015-07-15</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Maytag+1938&rft.pub=.niu.edu&rft_id=http%3A%2F%2Fwww3.niu.edu%2F~td0raf1%2Fradicalunionism%2Fmaytag_1938.htm&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMaytag" class="Z3988"></span></span> </li> <li id="cite_note-Steven_E._Clay_p._635-4"><span class="mw-cite-backlink">^ <a href="#cite_ref-Steven_E._Clay_p._635_4-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-Steven_E._Clay_p._635_4-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text">Steven E. Clay, <i>U.S. Army Order of Battle 1919–1941</i>, Fort Leavenworth: Combat Studies Institute Press, p. 635.</span> </li> <li id="cite_note-5"><span class="mw-cite-backlink"><b><a href="#cite_ref-5">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://www.nytimes.com/1993/11/24/obituaries/daniel-j-krumm-67-chairman-of-maytag.html">"Daniel J. Krumm, 67, Chairman of Maytag"</a>. <i><a href="/wiki/The_New_York_Times" title="The New York Times">The New York Times</a></i>. 24 Nov 1993<span class="reference-accessdate">. Retrieved <span class="nowrap">3 Jan</span> 2015</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+New+York+Times&rft.atitle=Daniel+J.+Krumm%2C+67%2C+Chairman+of+Maytag&rft.date=1993-11-24&rft_id=https%3A%2F%2Fwww.nytimes.com%2F1993%2F11%2F24%2Fobituaries%2Fdaniel-j-krumm-67-chairman-of-maytag.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMaytag" class="Z3988"></span></span> </li> <li id="cite_note-6"><span class="mw-cite-backlink"><b><a href="#cite_ref-6">^</a></b></span> <span class="reference-text">Ashley, Steven, <i><a rel="nofollow" class="external text" href="http://www.memagazine.org/backissues/membersonly/march98/features/energy/energy.html">Energy Efficient Appliances</a> <a rel="nofollow" class="external text" href="https://web.archive.org/web/20120219181109/http://www.memagazine.org/backissues/membersonly/march98/features/energy/energy.html">Archived</a> 2012-02-19 at the <a href="/wiki/Wayback_Machine" title="Wayback Machine">Wayback Machine</a></i> Mechanical Engineering, March 1998</span> </li> <li id="cite_note-7"><span class="mw-cite-backlink"><b><a href="#cite_ref-7">^</a></b></span> <span class="reference-text">Copeland, Michael V., <a rel="nofollow" class="external text" href="https://money.cnn.com/magazines/business2/business2_archive/2005/05/01/8259675/index.htm"><i>Stuck in the Spin Cycle: Maytag, the All-American Appliance Icon, Is Learning A Dangerous Lesson</i></a>, Business 2.0 Magazine, 1 May 2005</span> </li> <li id="cite_note-8"><span class="mw-cite-backlink"><b><a href="#cite_ref-8">^</a></b></span> <span class="reference-text">Pitt, David, <i>Moves to Mexico Fuel Fears at Maytag</i>, Deseret News (Salt Lake City), 6 August 2003</span> </li> <li id="cite_note-ReferenceA-9"><span class="mw-cite-backlink">^ <a href="#cite_ref-ReferenceA_9-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-ReferenceA_9-1"><sup><i><b>b</b></i></sup></a> <a href="#cite_ref-ReferenceA_9-2"><sup><i><b>c</b></i></sup></a> <a href="#cite_ref-ReferenceA_9-3"><sup><i><b>d</b></i></sup></a></span> <span class="reference-text">Copeland, Michael V., <i>Stuck in the Spin Cycle: Maytag, the All-American Appliance Icon, Is Learning A Dangerous Lesson</i>, Business 2.0 Magazine, 1 May 2005</span> </li> <li id="cite_note-10"><span class="mw-cite-backlink"><b><a href="#cite_ref-10">^</a></b></span> <span class="reference-text">Hunger, Prof. J. David, <i>Maytag Corporation 2002: Focus On North America</i>, Strategic Management And Business Policy, 9th ed.(2002), p. 28</span> </li> <li id="cite_note-11"><span class="mw-cite-backlink"><b><a href="#cite_ref-11">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20110707154250/http://www.appliancedesign.com/Articles/Breaking_News/9fcd5ce06e938010VgnVCM100000f932a8c0____">Maytag's "CEO Expects Significant Sales, Growth in 2002"</a><sup><a href="/wiki/Template:Usurped/doc" title="Template:Usurped/doc">[usurped]</a></sup>, <i>Appliance Design Magazine</i>, 28 February 2002</span> </li> <li id="cite_note-12"><span class="mw-cite-backlink"><b><a href="#cite_ref-12">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external text" href="https://www.youtube.com/watch?v=IwOU0lc3dwU">Amanatag Washer With Slipping Clutch</a></span> </li> <li id="cite_note-13"><span class="mw-cite-backlink"><b><a href="#cite_ref-13">^</a></b></span> <span class="reference-text">Amana Washer Service Manual PN800486, <i>Top Load Washer: NAV/SAV series</i>, Maytag Corporation</span> </li> <li id="cite_note-14"><span class="mw-cite-backlink"><b><a href="#cite_ref-14">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external autonumber" href="https://www.cpsc.gov/CPSCPUB/PREREL/PRHTML01/01236.html">[1]</a> <a rel="nofollow" class="external text" href="https://web.archive.org/web/20090206143614/http://www.cpsc.gov/CPSCPUB/PREREL/PRHTML01/01236.html">Archived</a> February 6, 2009, at the <a href="/wiki/Wayback_Machine" title="Wayback Machine">Wayback Machine</a></span> </li> <li id="cite_note-15"><span class="mw-cite-backlink"><b><a href="#cite_ref-15">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20141027121631/http://www.nbcnews.com/id/18176916/">"Do your homework before buying - Business - Consumer news - ConsumerMan"</a>. NBC News. 2007-04-24. Archived from <a rel="nofollow" class="external text" href="http://www.nbcnews.com/id/18176916">the original</a> on October 27, 2014<span class="reference-accessdate">. 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Goodman and Ben White, “Haier Withdraws Maytag Bid,” The Washington Post, July 20, 2005, available at www.washingtonpost.com, accessed August 2011.</span> </li> <li id="cite_note-24"><span class="mw-cite-backlink"><b><a href="#cite_ref-24">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20111003073124/http://www4.vindy.com/content/business_tech/295780816736075.php">"Maytag closing means more than loss of jobs"</a>. Vindy.com. Archived from <a rel="nofollow" class="external text" href="http://www4.vindy.com/content/business_tech/295780816736075.php">the original</a> on 2011-10-03<span class="reference-accessdate">. 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.navbox-odd{background-color:transparent}.mw-parser-output .navbox .hlist td dl,.mw-parser-output .navbox .hlist td ol,.mw-parser-output .navbox .hlist td ul,.mw-parser-output .navbox td.hlist dl,.mw-parser-output .navbox td.hlist ol,.mw-parser-output .navbox td.hlist ul{padding:0.125em 0}.mw-parser-output .navbox .navbar{display:block;font-size:100%}.mw-parser-output .navbox-title .navbar{float:left;text-align:left;margin-right:0.5em}body.skin--responsive .mw-parser-output .navbox-image img{max-width:none!important}@media print{body.ns-0 .mw-parser-output .navbox{display:none!important}}</style></div><div role="navigation" class="navbox" aria-labelledby="Maytag" style="padding:3px"><table class="nowraplinks hlist mw-collapsible autocollapse navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="2"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><style 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abbr{color:var(--color-base)!important}@media(prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .navbar li a abbr{color:var(--color-base)!important}}@media print{.mw-parser-output .navbar{display:none!important}}</style><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:Maytag" title="Template:Maytag"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:Maytag" title="Template talk:Maytag"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:Maytag" title="Special:EditPage/Template:Maytag"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="Maytag" style="font-size:114%;margin:0 4em"><a class="mw-selflink selflink">Maytag</a></div></th></tr><tr><th scope="row" class="navbox-group" style="width:1%">Subsidiaries</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Admiral_(electrical_appliances)" title="Admiral (electrical appliances)">Admiral</a></li> <li><a href="/wiki/Amana_Corporation" title="Amana Corporation">Amana Corporation</a></li> <li><a href="/wiki/Caloric" title="Caloric">Caloric</a></li> <li><a href="/wiki/John_Inglis_and_Company" title="John Inglis and Company">Inglis</a></li> <li><a href="/wiki/JennAir" title="JennAir">JennAir</a></li> <li><a href="/wiki/Magic_Chef" title="Magic Chef">Magic Chef</a></li> <li><a href="/wiki/Norge_(appliance_manufacturer)" title="Norge (appliance manufacturer)">Norge</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">People</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Elmer_Henry_Maytag" title="Elmer Henry Maytag">Elmer Henry Maytag</a></li> <li><a href="/wiki/Frederick_Louis_Maytag_I" title="Frederick Louis Maytag I">Frederick Louis Maytag I</a></li> <li><a href="/wiki/Frederick_Louis_Maytag_II" title="Frederick Louis Maytag II">Frederick Louis Maytag II</a></li> <li><a href="/wiki/Fritz_Maytag" title="Fritz Maytag">Fritz Maytag</a></li> <li><a href="/wiki/Lewis_Bergman_Maytag" title="Lewis Bergman Maytag">Lewis Bergman Maytag</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Related</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Maytag_Dairy_Farms" title="Maytag Dairy Farms">Maytag Dairy Farms</a> <ul><li><a href="/wiki/Maytag_Blue_cheese" title="Maytag Blue cheese">Maytag Blue cheese</a></li></ul></li> <li><a href="/wiki/Maytag_Toy_Racer" title="Maytag Toy Racer">Maytag Toy Racer</a></li></ul> </div></td></tr></tbody></table></div> <div class="navbox-styles"><link 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template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:Whirlpool_Corporation" title="Special:EditPage/Template:Whirlpool Corporation"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="Whirlpool_Corporation" style="font-size:114%;margin:0 4em"><a href="/wiki/Whirlpool_Corporation" title="Whirlpool Corporation">Whirlpool Corporation</a></div></th></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Category:Whirlpool_Corporation_people" title="Category:Whirlpool Corporation people">People</a></th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Louis_Upton" title="Louis Upton">Louis Cassius Upton</a></li> <li><a href="/w/index.php?title=Emory_Upton_II&action=edit&redlink=1" class="new" title="Emory Upton II (page does not exist)">Emory Upton</a></li> <li><a href="/w/index.php?title=Lowell_Bassford&action=edit&redlink=1" class="new" title="Lowell Bassford (page does not exist)">Lowell Bassford</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Category:Whirlpool_Corporation_brands" title="Category:Whirlpool Corporation brands">Brands</a>, divisions and<br />subsidiaries</th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Admiral_(electrical_appliances)" title="Admiral (electrical appliances)">Admiral</a></li> <li><a href="/wiki/Amana_Corporation" title="Amana Corporation">Amana</a></li> <li><a href="/wiki/Indesit" title="Indesit">Ariston</a></li> <li><a href="/wiki/Bauknecht_(company)" title="Bauknecht (company)">Bauknecht</a></li> <li><a href="/wiki/Hotpoint" title="Hotpoint">Hotpoint</a> (Europe)</li> <li><a href="/wiki/Indesit" title="Indesit">Indesit</a></li> <li><a href="/wiki/John_Inglis_and_Company" title="John Inglis and Company">Inglis</a></li> <li><a href="/wiki/Jenn-Air" class="mw-redirect" title="Jenn-Air">Jenn-Air</a></li> <li><a href="/wiki/KitchenAid" title="KitchenAid">KitchenAid</a></li> <li><a class="mw-selflink selflink">Maytag</a></li> <li><a href="/wiki/Roper_Industries" class="mw-redirect" title="Roper Industries">Roper</a></li> <li><a href="/wiki/Yummly" title="Yummly">Yummly</a></li></ul> </div></td></tr><tr><td class="navbox-abovebelow" colspan="2"><div><small>Whirlpool also manufactures appliances under store brands for other companies such as the <a href="/wiki/Kenmore_Appliances" class="mw-redirect" title="Kenmore Appliances">Kenmore</a> label which is manufactured for <a href="/wiki/Sears_Holdings" title="Sears Holdings">Sears Holdings Corporation</a> (<a href="/wiki/Sears" title="Sears">Sears</a> and <a href="/wiki/Kmart" title="Kmart">Kmart</a>), <a href="/wiki/John_Inglis_and_Company" title="John Inglis and Company">Inglis</a> appliances for <a href="/wiki/Best_Buy" title="Best Buy">Best Buy</a> stores, <a href="/wiki/IKEA" title="IKEA">IKEA</a> brand appliances for <a href="/wiki/IKEA" title="IKEA">IKEA</a>, <a href="/wiki/Crosley" title="Crosley">Crosley</a> and <a href="/wiki/Admiral_(electrical_appliances)" title="Admiral (electrical appliances)">Admiral</a> appliances for <a href="/wiki/The_Home_Depot" class="mw-redirect" title="The Home Depot">Home Depot</a>.</small></div></td></tr></tbody></table></div> <div class="navbox-styles"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236075235"></div><div role="navigation" class="navbox authority-control" aria-labelledby="Authority_control_databases_frameless&#124;text-top&#124;10px&#124;alt=Edit_this_at_Wikidata&#124;link=https&#58;//www.wikidata.org/wiki/Q6798004#identifiers&#124;class=noprint&#124;Edit_this_at_Wikidata" 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