PPC for Lawyers: 10 Proven Google Advertising Strategies

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18.3741 90.6881 18.3091 90.4719 18.179C90.256 18.049 90.0845 17.8575 89.9571 17.6046L85.8405 9.47559C85.8689 9.7285 85.8898 9.97959 85.9042 10.2289C85.9182 10.4781 85.9254 10.7076 85.9254 10.9172V20H82.7636V4.20799H85.5008C85.6566 4.20799 85.7927 4.21162 85.9094 4.21885C86.026 4.22605 86.1305 4.24773 86.2224 4.28388C86.3145 4.32 86.3975 4.37599 86.4719 4.45188C86.5461 4.52773 86.6186 4.63432 86.6894 4.77162L90.6677 12.7814ZM117.077 20H114.297C113.986 20 113.73 19.9259 113.528 19.7777C113.326 19.6296 113.187 19.44 113.109 19.2088L112.196 16.4557H106.319L105.406 19.2088C105.335 19.411 105.197 19.5935 104.992 19.7562C104.786 19.9187 104.535 20 104.238 20H101.438L107.421 4.20799H111.093L117.077 20ZM107.146 13.9628H111.369L109.947 9.63817C109.854 9.36358 109.747 9.04023 109.624 8.66812C109.499 8.29598 109.377 7.89316 109.257 7.45959C109.143 7.90039 109.027 8.30862 108.907 8.68438C108.786 9.06011 108.673 9.38526 108.567 9.65985L107.146 13.9628ZM121.916 14.7215V20H118.329V4.20799H123.783C124.873 4.20799 125.807 4.33988 126.589 4.6036C127.371 4.86734 128.014 5.23045 128.52 5.6929C129.025 6.15534 129.399 6.7009 129.639 7.32953C129.88 7.95818 130 8.63741 130 9.36721C130 10.1548 129.877 10.8775 129.629 11.5349C129.38 12.1925 129.003 12.7561 128.493 13.2258C127.985 13.6954 127.339 14.0622 126.557 14.3259C125.775 14.5896 124.851 14.7215 123.783 14.7215H121.916ZM121.916 11.9577H123.783C124.716 11.9577 125.388 11.73 125.798 11.2748C126.209 10.8196 126.413 10.1837 126.413 9.36721C126.413 9.00591 126.361 8.67714 126.254 8.38088C126.148 8.08462 125.988 7.82992 125.772 7.61677C125.556 7.40359 125.283 7.23922 124.955 7.1236C124.626 7.00798 124.236 6.95019 123.783 6.95019H121.916V11.9577Z" fill="currentColor" /> </svg> <span class="logo-subtype text-xs leading-none">LAWYER MARKETING</span> </div> </a> </div> <div class="hidden w-full justify-end lg:flex"> <div class="menu-container"> <span class="trigger inline-flex items-center border-b-2 cursor-pointer px-1 pt-1 text-subtitle font-medium leading-5 focus:outline-none transition duration-150 ease-in-out whitespace-nowrap text-light hover:text-white border-transparent h-full lg:pr-4 xl:pr-7"> Who We Are? </span> <div class="menu max-w-[960px] -left-96 right-0 m-auto absolute w-fit z-50 shadow-lg bg-navy" style="display: none;"> <div class="grid grid-cols-2"> <div class="bg-light p-10 pt-8 col-span-2 lg:min-w-[400px]"> <div class="menu-content transition ease-out duration-150 transform translate-x-10 opacity-0"> <p class="h6 m-0 capitalize text-navy text-left mb-4 border-b pb-2 pt-2"> Who We Are?</p> <ul> <li> <a class="w-full group flex items-start gap-x-3 py-2.5 text-lg font-bold hover:border-l-2 focus:border-l-2 hover:border-navy-dark focus:border-navy-dark focus:pl-2 hover:pl-2 transition-all duration-300" href="https://www.onthemap.com/about-us/"> <svg class="fill-navy-dark transition-all duration-300 group-hover:fill-white w-7 h-7 group-hover:fill-yellow 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25.8764V28.3442H30.6704V25.8764V23.4087H32.9465V25.8764Z"> </path> <path d="M45.2967 10.5068V42.6455H0.703125V10.5068L7.39506 26.0217C7.45312 26.1552 7.58377 26.2423 7.73183 26.2423H12.3247V28.7101C12.3247 28.9133 12.4873 29.0759 12.6905 29.0759H15.7012C15.9044 29.0759 16.067 28.9133 16.067 28.7101V26.2423H29.9386V28.7101C29.9386 28.9133 30.1012 29.0759 30.3044 29.0759H33.3151C33.5183 29.0759 33.6809 28.9133 33.6809 28.7101V26.2423H38.2709C38.416 26.2423 38.5496 26.1552 38.6076 26.0217L45.2967 10.5068Z"> </path> </g> <defs> <clipPath id="clip0_606_267"> <rect width="45" height="45" fill="white" transform="translate(0.5)"> </rect> </clipPath> </defs> </svg> Careers </a> </li> <li> <a class="w-full group flex items-start gap-x-3 py-2.5 text-lg font-bold hover:border-l-2 focus:border-l-2 hover:border-navy-dark focus:border-navy-dark focus:pl-2 hover:pl-2 transition-all duration-300" href="https://www.onthemap.com/contact-us/"> <svg class="fill-navy-dark transition-all duration-300 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22.0582 13.108 22.0379 13.1469 22.0024L15.183 20.1284Z"> </path> </g> <defs> <clipPath id="clip0_2823_1353"> <rect width="26" height="26" fill="white" transform="translate(0 0.5)"> </rect> </clipPath> </defs> </svg> Contact Us </a> </li> </ul> </div> </div> </div> </div> </div> <div class="menu-container"> <span class="trigger inline-flex items-center border-b-2 cursor-pointer px-1 pt-1 text-subtitle font-medium leading-5 focus:outline-none transition duration-150 ease-in-out whitespace-nowrap text-light hover:text-white border-transparent h-full lg:pr-4 xl:pr-7"> Why Us </span> <div class="menu max-w-[960px] left-0 right-0 m-auto absolute w-fit z-50 shadow-lg bg-navy" style="display: none;"> <div class="grid grid-cols-2"> <div class="bg-light p-10 pt-8 col-span-1 lg:min-w-[400px]"> <div class="menu-content transition ease-out duration-150 transform translate-x-10 opacity-0"> <p class="h6 m-0 capitalize text-navy text-left mb-4 border-b pb-2 pt-2"> Why Us </p> <ul> <li> <a class="w-full group flex items-start gap-x-3 py-2.5 text-lg font-bold hover:border-l-2 focus:border-l-2 hover:border-navy-dark focus:border-navy-dark focus:pl-2 hover:pl-2 transition-all duration-300" href="https://www.onthemap.com/testimonials/"> <svg class="fill-navy-dark transition-all duration-300 group-hover:fill-white w-7 h-7 group-hover:fill-yellow group-focus:fill-yellow" width="26" height="27" viewBox="0 0 26 27" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M0.52002 11.0586H6.12156V25.0983H0.52002V11.0586Z"> </path> <path d="M19.6967 21.7041C19.5407 21.7041 19.415 21.8344 19.4227 21.9919C19.4298 22.1393 19.5569 22.2527 19.7045 22.2527H22.6982C23.5239 22.2527 24.1953 22.9243 24.1953 23.7498C24.1953 24.5755 23.5239 25.2469 22.6982 25.2469L15.4145 25.2468C15.412 25.2468 15.4099 25.2468 15.4075 25.2469C14.5509 25.2692 13.6385 25.2191 12.6178 25.0938C11.6747 24.9778 10.829 24.8574 10.0295 24.5586C9.73508 24.4484 9.44047 24.2989 9.10247 24.088C9.0555 24.0587 9.00887 24.0291 8.96255 23.9999C8.67688 23.8187 8.38162 23.6315 8.02509 23.5197C7.78524 23.4446 7.54555 23.4508 7.33414 23.4563L6.67017 23.4632V12.5583C7.489 12.4148 8.321 12.0773 9.14699 11.553C9.86362 11.0984 10.5778 10.5026 11.2699 9.78228C12.4193 8.58612 13.1118 7.4634 13.1671 7.37273C13.6387 6.65107 13.9529 5.77633 14.1008 4.77289C14.1673 4.32179 14.189 3.84355 14.1673 3.31039C14.1518 2.9316 14.1543 2.59474 14.3403 2.3089C14.6473 1.83733 15.2702 1.6329 15.8545 1.81165C16.2299 1.92654 16.5918 2.1984 16.8739 2.57719C16.8742 2.57752 16.8744 2.57784 16.8745 2.57817C16.9148 2.63277 16.9504 2.69078 16.9814 2.75107C17.761 4.27272 17.4122 6.08183 16.9756 7.34315C16.7938 7.86868 16.5489 8.35098 16.2898 8.86155C16.1649 9.10758 16.0359 9.36205 15.9153 9.62027C15.6645 10.157 15.5375 10.7394 15.5376 11.3511C15.5376 11.5022 15.6608 11.6247 15.8119 11.6247H23.2795C24.1037 11.6247 24.7875 12.2827 24.7956 13.1069C24.8037 13.9392 24.129 14.6189 23.2986 14.6189H20.391C20.2396 14.6189 20.1167 14.7416 20.1167 14.8932C20.1167 15.0448 20.2396 15.1675 20.391 15.1675H23.9826C24.8128 15.1675 25.4875 15.8469 25.4795 16.6791C25.4717 17.5035 24.7878 18.1618 23.9634 18.1618H20.1673C20.0197 18.1618 19.8926 18.275 19.8855 18.4226C19.8778 18.58 20.0035 18.7104 20.1595 18.7104H23.5364C24.3606 18.7104 25.0445 19.3686 25.0523 20.1928C25.0601 21.025 24.3856 21.7043 23.5554 21.7043H19.6967V21.7041Z"> </path> </svg> Testimonials </a> </li> <li> <a class="w-full group flex items-start gap-x-3 py-2.5 text-lg font-bold hover:border-l-2 focus:border-l-2 hover:border-navy-dark focus:border-navy-dark focus:pl-2 hover:pl-2 transition-all duration-300" href="https://www.onthemap.com/case-studies/category/law-firm/"> <svg class="fill-navy-dark transition-all duration-300 group-hover:fill-white w-7 h-7 group-hover:fill-yellow group-focus:fill-yellow" width="26" height="27" viewBox="0 0 26 27" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M25.0756 25.5697C24.6076 26.0377 23.8507 26.0377 23.3827 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11.3718H9.02822ZM14.6762 1.57178V16.4278H3.32422V1.57178H14.6762ZM12.4442 13.0758C12.4442 12.9838 12.3722 12.9118 12.2802 12.9118H5.79622C5.70822 12.9118 5.63222 12.9838 5.63222 13.0758C5.63222 13.1678 5.70422 13.2398 5.79622 13.2398H12.2802C12.3682 13.2358 12.4442 13.1638 12.4442 13.0758ZM12.4442 14.7238C12.4442 14.6318 12.3722 14.5598 12.2802 14.5598H5.79622C5.70822 14.5598 5.63222 14.6318 5.63222 14.7238C5.63222 14.8158 5.70422 14.8878 5.79622 14.8878H12.2802C12.3682 14.8878 12.4442 14.8158 12.4442 14.7238Z" fill="#1C1A58" /> <path d="M14.6721 1.2439H3.32812C3.35613 0.771902 3.74813 0.399902 4.22813 0.399902H13.7721C14.2521 0.399902 14.6441 0.771902 14.6721 1.2439Z" fill="#1C1A58" /> </svg> Immigration </a> </li> <li> <a class="w-full group flex items-start gap-x-3 py-2.5 text-lg font-bold hover:border-l-2 focus:border-l-2 hover:border-navy-dark focus:border-navy-dark focus:pl-2 hover:pl-2 transition-all duration-300" href="https://www.onthemap.com/seo-for-attorneys/workers-compensation/"> <svg class="fill-navy-dark transition-all duration-300 group-hover:fill-white w-7 h-7 group-hover:fill-yellow group-focus:fill-yellow" width="18" height="18" viewBox="0 0 18 18" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M7.49618 1.09668L7.54331 2.21601C7.53545 2.22387 7.51582 2.23958 7.48047 2.23958H7.18198C7.15056 2.23958 7.127 2.22779 7.11914 2.21994L7.15056 1.33233C7.26446 1.24592 7.37835 1.16737 7.49618 1.09668Z" fill="#1C1A58" /> <path d="M10.8576 1.33231L10.889 2.21599C10.8812 2.22384 10.8576 2.23955 10.8262 2.23955H10.5277C10.4963 2.23955 10.4727 2.22777 10.4648 2.21992L10.512 1.10059C10.6377 1.16735 10.7515 1.2459 10.8576 1.33231Z" fill="#1C1A58" /> <path d="M11.9658 3.44898H9.61719L9.76643 0.782227C9.88818 0.813646 10.0099 0.852921 10.1278 0.900051L10.0688 2.20397C10.0649 2.31002 10.1003 2.41213 10.1788 2.49461C10.2691 2.58887 10.3948 2.64385 10.5323 2.64385H10.8308C10.9643 2.64385 11.09 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fill="#1C1A58" /> </svg> Workers’ Compensation </a> </li> <li> <a class="w-full group flex items-start gap-x-3 py-2.5 text-lg font-bold hover:border-l-2 focus:border-l-2 hover:border-navy-dark focus:border-navy-dark focus:pl-2 hover:pl-2 transition-all duration-300" href="https://www.onthemap.com/seo-for-attorneys/bankruptcy/"> <svg class="fill-navy-dark transition-all duration-300 group-hover:fill-white w-7 h-7 group-hover:fill-yellow group-focus:fill-yellow" width="18" height="18" viewBox="0 0 18 18" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_2809_71846)"> <path d="M15.0721 10.9067C15.2345 10.9067 15.3669 11.0391 15.3669 11.2019C15.3669 11.3643 15.2345 11.4967 15.0721 11.4967C14.9097 11.4967 14.7773 11.3643 14.7773 11.2019C14.7773 11.0391 14.9097 10.9067 15.0721 10.9067Z" fill="#1C1A58" /> <path d="M13.5791 9.83789V12.5655H17.6003V9.83789H13.5791ZM15.0723 11.9063C14.6835 11.9063 14.3679 11.5903 14.3679 11.2019C14.3679 10.8131 14.6835 10.4971 15.0723 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fill="white" /> </clipPath> </defs> </svg> Bankruptcy </a> </li> <li> <a class="w-full group flex items-start gap-x-3 py-2.5 text-lg font-bold hover:border-l-2 focus:border-l-2 hover:border-navy-dark focus:border-navy-dark focus:pl-2 hover:pl-2 transition-all duration-300" href="https://www.onthemap.com/seo-for-attorneys/intellectual-property-and-patent/"> <svg class="fill-navy-dark transition-all duration-300 group-hover:fill-white w-7 h-7 group-hover:fill-yellow group-focus:fill-yellow" width="46" height="45" viewBox="0 0 46 45" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M26.1792 42.2124C25.8987 43.7143 24.5809 44.854 23 44.854C21.4192 44.854 20.1013 43.7143 19.8208 42.2124C20.4958 42.4929 21.2322 42.6478 22.0094 42.6478H23.9935C24.765 42.6478 25.5042 42.4929 26.1792 42.2124Z" fill="currentColor"></path> <path d="M17.9068 39.7812H28.0932C27.1902 41.0787 25.6883 41.929 23.9906 41.929H22.0065C20.3087 41.929 18.8068 41.0787 17.9068 39.7812Z" fill="currentColor"></path> 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15.0594C16.6173 14.8992 16.2945 14.9737 16.1166 15.2269C16.0433 15.3312 16.0331 15.418 16.0153 16.0867C15.9981 16.7366 15.987 16.8363 15.9267 16.8758C15.8766 16.9088 15.8391 16.9088 15.7889 16.8757C15.7251 16.8337 15.7186 16.664 15.7003 14.5509C15.6787 12.0461 15.6919 12.1741 15.4367 11.9983C15.3037 11.9066 15.0166 11.8996 14.8672 11.9843ZM12.1488 12.5471C12.213 12.6142 12.2082 12.685 12.1342 12.7623C12.0789 12.82 11.7191 12.827 8.76506 12.827C6.5606 12.827 5.43245 12.8128 5.38166 12.7844C5.30842 12.7434 5.27735 12.582 5.33177 12.5252C5.34618 12.5101 6.87528 12.4977 8.72978 12.4977C11.2997 12.4977 12.1127 12.5095 12.1488 12.5471Z" fill="#050842" /> </svg> Best Lawyer Tech Tools </a> </li> <li> <a class="w-full group flex items-start gap-x-3 py-2.5 text-lg font-bold hover:border-l-2 focus:border-l-2 hover:border-navy-dark focus:border-navy-dark focus:pl-2 hover:pl-2 transition-all duration-300" href="https://www.onthemap.com/blog/lead-generation-for-lawyers/"> <svg class="fill-navy-dark transition-all duration-300 group-hover:fill-white w-7 h-7 group-hover:fill-yellow group-focus:fill-yellow" width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M2 2.98078V3.96157H3.14425H4.28849V2.98078V2H3.14425H2V2.98078ZM11.1389 2.07928C10.9134 2.12856 10.6276 2.23216 10.3828 2.35337C9.72089 2.68111 9.21304 3.27306 9.07328 3.87983C9.01235 4.1444 9.01942 4.68428 9.08722 4.9446C9.15399 5.20091 9.31668 5.64908 9.33589 5.62967C9.343 5.62252 9.36878 5.46952 9.39318 5.28971C9.50654 4.45469 9.86449 4.02021 10.4785 3.97235C10.6809 3.95658 10.7898 3.97579 11.089 4.07995C11.2893 4.14971 11.4942 4.20676 11.5444 4.20676C11.5947 4.20676 11.8262 4.13026 12.0589 4.03672C12.6322 3.8064 12.9728 3.77951 13.2985 3.93893C13.717 4.14366 13.9699 4.71611 13.9754 5.47091C13.977 5.69702 13.9774 5.69771 14.0387 5.58464C14.1594 5.36196 14.2598 4.85735 14.2592 4.47607C14.2572 3.29864 13.5992 2.38814 12.5416 2.09967C12.1654 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19.772V18.9299L9.11528 19.072C7.52575 20.2035 3.77682 20.2064 2.20549 19.0775L2 18.9299V19.772Z" fill="#050842" /> </svg> Making $1M as a Lawyer </a> </li> <li> <a class="w-full group flex items-start gap-x-3 py-2.5 text-lg font-bold hover:border-l-2 focus:border-l-2 hover:border-navy-dark focus:border-navy-dark focus:pl-2 hover:pl-2 transition-all duration-300" href="https://www.onthemap.com/blog/personal-injury-keywords/"> <svg class="fill-navy-dark transition-all duration-300 group-hover:fill-white w-7 h-7 group-hover:fill-yellow group-focus:fill-yellow" width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M11.8677 0.0566952C11.8268 0.0976101 11.811 0.424694 11.811 1.23076V2.34812L11.3031 2.37657C8.20762 2.54982 5.33133 4.33505 3.6574 7.12209C2.92821 8.33612 2.45429 9.87459 2.37676 11.2792L2.34746 11.8098L1.21403 11.8225C0.194228 11.8338 0.0754045 11.8434 0.0284893 11.9178C-0.00949644 11.9781 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17.5572C12.1537 17.602 12.1672 17.7004 12.1785 18.2577L12.1917 18.9062L12.5565 18.8745C13.0287 18.8336 13.7787 18.6842 14.171 18.553L14.4804 18.4495L14.504 17.3156L14.5277 16.1817H14.6694H14.8111L14.8238 17.233C14.8308 17.8112 14.853 18.2842 14.8731 18.2842C14.9257 18.2842 15.7405 17.8152 15.8387 17.7284C15.9106 17.6649 15.9214 17.5624 15.921 16.9422C15.9208 16.5499 15.8984 16.0915 15.8711 15.9233C15.7867 15.4028 15.4833 14.975 15.0377 14.748C14.9007 14.6782 13.0505 14.0793 12.972 14.0793C12.9633 14.0793 12.7608 14.3025 12.5219 14.5754C12.2633 14.8708 12.0522 15.0715 12 15.0715C11.9478 15.0715 11.7367 14.8708 11.4781 14.5754C11.2392 14.3025 11.0304 14.0804 11.014 14.0817C10.9976 14.083 10.5568 14.2174 10.0344 14.3803Z" fill="#050842" /> </svg> Getting Injury Clients </a> </li> <li> <a class="w-full group flex items-start gap-x-3 py-2.5 text-lg font-bold hover:border-l-2 focus:border-l-2 hover:border-navy-dark focus:border-navy-dark focus:pl-2 hover:pl-2 transition-all duration-300" href="https://www.onthemap.com/blog/how-to-grow-my-legal-business/"> <svg class="fill-navy-dark transition-all duration-300 group-hover:fill-white w-7 h-7 group-hover:fill-yellow group-focus:fill-yellow" width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M6.27098 1.60307L5.66928 2.20609L7.50022 4.03656L9.33116 5.86708L9.93286 5.26401L10.5346 4.66099L8.70362 2.83052L6.87268 1L6.27098 1.60307ZM15.2942 2.83184L13.4636 4.66278L14.0667 5.26448L14.6697 5.86618L16.5002 4.03524L18.3307 2.2043L17.7276 1.6026L17.1246 1.0009L15.2942 2.83184ZM5.64481 3.64656L5.22117 4.07218L6.34255 5.19357L7.46394 6.315L7.90071 5.87823L8.33743 5.44146L7.22795 4.33122C6.6177 3.72055 6.10718 3.22094 6.09344 3.22094C6.07969 3.22094 5.87781 3.41247 5.64481 3.64656ZM16.7711 4.33122L15.6617 5.44146L16.098 5.8778L16.5344 6.31415L17.6561 5.19309L18.7778 4.07199L18.3542 3.64647C18.1212 3.41242 17.9194 3.22094 17.9057 3.22094C17.8919 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480w, https://www.onthemap.com/wp-content/uploads/2024/05/podcast-960x960.jpg 960w, https://www.onthemap.com/wp-content/uploads/2024/05/podcast-160x160.jpg 160w, https://www.onthemap.com/wp-content/uploads/2024/05/podcast-720x720.jpg 720w, https://www.onthemap.com/wp-content/uploads/2024/05/podcast-1280x1280.jpg 1280w, https://www.onthemap.com/wp-content/uploads/2024/05/podcast.jpg 1400w" sizes="(max-width: 240px) 100vw, 240px"/> </picture> <div class="flex-auto"> <p class="font-bold text-white pb-2">From Call to Conversion: Building Compelling Law Firm Intake Teams and Winning Review Generation Processes</p> <div class="flex items-center gap-2 text-yellow font-bold group-focus:scale-105 group-hover:scale-105 duration-300 group-focus:translate-x-1 group-hover:translate-x-1"> View Episode <svg class="fill-yellow h-5 w-5 duration-300 group-focus:translate-x-1 group-hover:translate-x-1" fill="currentColor" xmlns="http://www.w3.org/2000/svg" id="mdi-arrow-right" viewBox="0 0 24 24"> <path 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duration-300 group-focus:translate-x-1 group-hover:translate-x-1"> View Episode <svg class="fill-yellow h-5 w-5 duration-300 group-focus:translate-x-1 group-hover:translate-x-1" fill="currentColor" xmlns="http://www.w3.org/2000/svg" id="mdi-arrow-right" viewBox="0 0 24 24"> <path d="M4,11V13H16L10.5,18.5L11.92,19.92L19.84,12L11.92,4.08L10.5,5.5L16,11H4Z"> </path> </svg> </div> </div> </a> </div> </div> </div> </div> </div> <div class="menu-container"> <span class="trigger inline-flex items-center border-b-2 cursor-pointer px-1 pt-1 text-subtitle font-medium leading-5 focus:outline-none transition duration-150 ease-in-out whitespace-nowrap text-light hover:text-white border-transparent h-full lg:pr-4 xl:pr-7"> Guide </span> <div class="menu max-w-[1280px] left-0 right-0 m-auto absolute w-fit z-50 shadow-lg bg-navy" style="display: none;"> <div class="grid grid-cols-2"> <div class="bg-light p-10 pt-8 col-span-1 lg:min-w-[400px]"> <div class="menu-content transition ease-out duration-150 transform translate-x-10 opacity-0"> <div class="grid-cols-2 grid gap-5"> <div> <p class="h6 m-0 text-navy text-left mb-4 border-b pb-2 pt-2"> SEO for Lawyers </p> <ul> <li> <a class="w-full group flex items-start gap-x-3 py-2.5 text-lg font-bold hover:border-l-2 focus:border-l-2 hover:border-navy-dark focus:border-navy-dark focus:pl-2 hover:pl-2 transition-all duration-300" icon="seo" href="https://www.onthemap.com/seo-for-attorneys/"> <svg class="fill-navy-dark transition-all duration-300 group-hover:fill-white w-7 h-7 group-hover:fill-yellow group-focus:fill-yellow" width="26" height="27" viewBox="0 0 26 27" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M18.6215 17.6852L17.1463 16.21C16.7321 16.7244 16.2604 17.2031 15.71 17.6463L17.1852 19.1215L18.6215 17.6852Z"> </path> <path d="M24.4636 22.0905L19.6988 17.3257C19.0094 18.015 17.4425 19.5819 16.8262 20.1983L21.591 24.9631C22.3848 25.7569 23.6697 25.757 24.4636 24.9631C25.2574 24.1693 25.2575 22.8845 24.4636 22.0905Z"> </path> <path d="M17.7522 6.30928L12.5425 11.5191C12.4433 11.6183 12.2826 11.6183 12.1834 11.5191L10.5856 9.9213L6.23748 14.2694L6.05361 14.4533C6.00399 14.5029 5.93904 14.5277 5.87404 14.5277C5.80904 14.5277 5.74409 14.5029 5.69448 14.4533C5.5953 14.3542 5.5953 14.1934 5.69448 14.0943L5.87841 13.9104L10.4061 9.38271C10.4537 9.33508 10.5182 9.30832 10.5856 9.30832C10.653 9.30832 10.7176 9.33503 10.7652 9.38271L12.363 10.9805L17.4995 5.84402C17.1234 5.19935 16.6598 4.59206 16.1078 4.04007C12.6428 0.575211 7.00514 0.575161 3.54009 4.04007C0.0751799 7.50497 0.0751799 13.1429 3.54009 16.6078C7.00504 20.0726 12.6429 20.0726 16.1078 16.6078C18.8896 13.8259 19.4374 9.64347 17.7522 6.30928Z"> </path> <path d="M20.7415 3.31947V5.24555C20.7415 5.38581 20.8552 5.49946 20.9954 5.49946C21.1356 5.49946 21.2493 5.38581 21.2493 5.24555V2.70659C21.2493 2.56659 21.1338 2.45264 20.9954 2.45264H18.4563C18.3161 2.45264 18.2024 2.56629 18.2024 2.70654C18.2024 2.8468 18.3161 2.96045 18.4563 2.96045H20.3824L17.499 5.84381C17.5883 5.99686 17.6724 6.1521 17.7518 6.30912L20.7415 3.31947Z"> </path> </svg> Basics </a> </li> <li> <a class="w-full group flex items-start gap-x-3 py-2.5 text-lg font-bold hover:border-l-2 focus:border-l-2 hover:border-navy-dark focus:border-navy-dark focus:pl-2 hover:pl-2 transition-all duration-300" icon="ranking" href="https://www.onthemap.com/seo-for-attorneys/ranking-factors/"> <svg class="fill-navy-dark transition-all duration-300 group-hover:fill-white w-7 h-7 group-hover:fill-yellow group-focus:fill-yellow" width="26" height="27" viewBox="0 0 26 27" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M17.9816 9.60889L18.2768 9.94862H17.9816H17.6875L17.9816 9.60889Z"> </path> <path d="M14.1482 13.5054L14.0922 14.2958L13.3584 13.5614L14.1482 13.5054Z"> </path> <path d="M3.54459 3.27002C3.93113 3.27002 4.24602 3.58433 4.24602 3.97086C4.24602 4.3574 3.93171 4.67229 3.54459 4.67229C3.15864 4.67229 2.84375 4.35798 2.84375 3.97086C2.84375 3.58433 3.15806 3.27002 3.54459 3.27002Z"> </path> <path d="M24.356 1.69678H1.6447C1.05652 1.69678 0.578125 2.17518 0.578125 2.76393V6.24389H25.4226V2.76393C25.4226 2.17518 24.9442 1.69678 24.356 1.69678ZM3.54501 5.26051C2.83377 5.26051 2.25541 4.68158 2.25541 3.97033C2.25541 3.25909 2.83377 2.68073 3.54501 2.68073C4.25626 2.68073 4.83519 3.25909 4.83519 3.97033C4.83519 4.68158 4.25568 5.26051 3.54501 5.26051ZM7.20986 5.26051C6.49861 5.26051 5.91968 4.68158 5.91968 3.97033C5.91968 3.25909 6.49861 2.68073 7.20986 2.68073C7.92053 2.68073 8.49946 3.25909 8.49946 3.97033C8.49946 4.68158 7.91995 5.26051 7.20986 5.26051ZM10.8741 5.26051C10.1629 5.26051 9.58395 4.68158 9.58395 3.97033C9.58395 3.25909 10.1629 2.68073 10.8741 2.68073C11.5854 2.68073 12.1637 3.25909 12.1637 3.97033C12.1637 4.68158 11.5848 5.26051 10.8741 5.26051ZM19.8349 4.265H13.8635C13.7012 4.265 13.5695 4.13327 13.5695 3.97091C13.5695 3.80856 13.7012 3.67682 13.8635 3.67682H19.8349C19.9972 3.67682 20.129 3.80856 20.129 3.97091C20.1295 4.13269 19.9972 4.265 19.8349 4.265ZM23.4512 4.265H22.9208V4.7954C22.9208 4.95776 22.7896 5.08949 22.6267 5.08949C22.4643 5.08949 22.3326 4.95776 22.3326 4.7954V4.265H21.8028C21.6404 4.265 21.5087 4.13327 21.5087 3.97091C21.5087 3.80856 21.6404 3.67682 21.8028 3.67682H22.3326V3.14642C22.3326 2.98407 22.4643 2.85233 22.6267 2.85233C22.7896 2.85233 22.9208 2.98407 22.9208 3.14642V3.67682H23.4512C23.6135 3.67682 23.7453 3.80856 23.7453 3.97091C23.7453 4.13269 23.6135 4.265 23.4512 4.265Z"> </path> <path d="M11.5741 3.97038C11.5741 4.35691 11.2598 4.6718 10.8733 4.6718C10.4868 4.6718 10.1719 4.35749 10.1719 3.97038C10.1719 3.58442 10.4862 3.26953 10.8733 3.26953C11.2598 3.27011 11.5741 3.58442 11.5741 3.97038Z"> </path> <path d="M7.91008 3.97038C7.91008 4.35691 7.59577 4.6718 7.20923 4.6718C6.8227 4.6718 6.50781 4.35749 6.50781 3.97038C6.50781 3.58442 6.82212 3.26953 7.20923 3.26953C7.59577 3.27011 7.91008 3.58442 7.91008 3.97038Z"> </path> <path d="M0.578125 6.83252V24.2363C0.578125 24.8245 1.05652 25.3029 1.6447 25.3029H24.3554C24.9436 25.3029 25.422 24.8245 25.422 24.2363V6.83252H0.578125ZM9.1587 16.0123H11.3433L13.1783 14.2148L12.8738 13.9103C12.7328 13.7693 12.6912 13.5602 12.764 13.3631C12.8461 13.1447 13.0437 12.9928 13.2679 12.9772L14.1963 12.9119C14.3448 12.9015 14.4887 12.9547 14.5933 13.0592C14.6973 13.1632 14.7516 13.3083 14.7412 13.4567L14.6759 14.3852C14.6609 14.6059 14.5043 14.8087 14.2888 14.8891C14.2252 14.9127 14.1605 14.9243 14.0964 14.9243C13.9647 14.9243 13.8387 14.874 13.7439 14.7793L13.5955 14.6308L11.6703 16.5167C11.6154 16.5704 11.5415 16.601 11.464 16.601H9.24884L5.20381 19.3004C5.15355 19.3339 5.0975 19.3501 5.04088 19.3501C4.94613 19.3501 4.85252 19.3044 4.7959 19.2195C4.70577 19.0843 4.74217 18.9011 4.87737 18.811L8.99693 16.0619C9.0443 16.029 9.10092 16.0123 9.1587 16.0123ZM2.27621 8.42661H8.20479C8.36715 8.42661 8.49888 8.55834 8.49888 8.7207C8.49888 8.88363 8.36715 9.01479 8.20479 9.01479H2.27621C2.11386 9.01479 1.98212 8.88363 1.98212 8.7207C1.98155 8.55834 2.11328 8.42661 2.27621 8.42661ZM2.27621 9.8959H8.20479C8.36715 9.8959 8.49888 10.0276 8.49888 10.19C8.49888 10.3523 8.36715 10.4841 8.20479 10.4841H2.27621C2.11386 10.4841 1.98212 10.3523 1.98212 10.19C1.98212 10.0276 2.11328 9.8959 2.27621 9.8959ZM2.27621 11.3652H5.72381C5.88617 11.3652 6.0179 11.4969 6.0179 11.6593C6.0179 11.8216 5.88617 11.9534 5.72381 11.9534H2.27621C2.11386 11.9534 1.98212 11.8216 1.98212 11.6593C1.98155 11.4975 2.11328 11.3652 2.27621 11.3652ZM1.98155 13.1291C1.98155 12.9668 2.11328 12.8351 2.27564 12.8351H5.72324C5.88559 12.8351 6.01732 12.9668 6.01732 13.1291C6.01732 13.2915 5.88559 13.4232 5.72324 13.4232H2.27621C2.11328 13.4238 1.98155 13.2915 1.98155 13.1291ZM19.6899 24.2398H4.97848C4.81613 24.2398 4.68439 24.1081 4.68439 23.9457C4.68439 23.7828 4.81613 23.6516 4.97848 23.6516H5.34941V21.3261C5.34941 20.995 5.61924 20.7263 5.94973 20.7263H7.42306C7.75413 20.7263 8.02279 20.9956 8.02279 21.3261V23.6516H9.11421V18.4008C9.11421 18.0697 9.38346 17.8011 9.71395 17.8011H11.1879C11.5189 17.8011 11.7876 18.0703 11.7876 18.4008V23.6516H12.8784V16.7946C12.8784 16.4629 13.1483 16.1943 13.4787 16.1943H14.9521C15.2831 16.1943 15.5524 16.4635 15.5524 16.7946V23.6511H16.6432V14.7481C16.6432 14.417 16.9125 14.1478 17.2435 14.1478H17.6855V13.1332C16.3757 12.9864 15.3536 11.8719 15.3536 10.5234C15.3536 9.07487 16.5317 7.89621 17.9802 7.89621C19.4287 7.89621 20.6074 9.07487 20.6074 10.5234C20.6074 11.8719 19.5853 12.9864 18.2749 13.1332V14.1478H18.7175C19.0485 14.1478 19.3172 14.4176 19.3172 14.7481V23.6511H19.6881C19.8511 23.6511 19.9822 23.7822 19.9822 23.9451C19.9845 24.1081 19.8534 24.2398 19.6899 24.2398ZM21.0222 23.1472H20.211C20.0487 23.1472 19.9169 23.0155 19.9169 22.8531C19.9169 22.6908 20.0487 22.5591 20.211 22.5591H21.0222C21.1846 22.5591 21.3163 22.6908 21.3163 22.8531C21.3169 23.0149 21.1851 23.1472 21.0222 23.1472ZM21.0222 22.1015H20.211C20.0487 22.1015 19.9169 21.9703 19.9169 21.8074C19.9169 21.645 20.0487 21.5133 20.211 21.5133H21.0222C21.1846 21.5133 21.3163 21.645 21.3163 21.8074C21.3169 21.9703 21.1851 22.1015 21.0222 22.1015ZM21.0222 21.0557H20.211C20.0487 21.0557 19.9169 20.9245 19.9169 20.7616C19.9169 20.5992 20.0487 20.4675 20.211 20.4675H21.0222C21.1846 20.4675 21.3163 20.5992 21.3163 20.7616C21.3169 20.9245 21.1851 21.0557 21.0222 21.0557ZM21.0222 20.0111H20.211C20.0487 20.0111 19.9169 19.8793 19.9169 19.717C19.9169 19.5546 20.0487 19.4229 20.211 19.4229H21.0222C21.1846 19.4229 21.3163 19.5546 21.3163 19.717C21.3169 19.8787 21.1851 20.0111 21.0222 20.0111ZM21.0222 18.9653H20.211C20.0487 18.9653 19.9169 18.8335 19.9169 18.6712C19.9169 18.5088 20.0487 18.3771 20.211 18.3771H21.0222C21.1846 18.3771 21.3163 18.5088 21.3163 18.6712C21.3169 18.8335 21.1851 18.9653 21.0222 18.9653ZM21.0222 17.9195H20.211C20.0487 17.9195 19.9169 17.7878 19.9169 17.6254C19.9169 17.4631 20.0487 17.3313 20.211 17.3313H21.0222C21.1846 17.3313 21.3163 17.4631 21.3163 17.6254C21.3169 17.7878 21.1851 17.9195 21.0222 17.9195ZM21.0222 16.8743H20.211C20.0487 16.8743 19.9169 16.7431 19.9169 16.5802C19.9169 16.4179 20.0487 16.2861 20.211 16.2861H21.0222C21.1846 16.2861 21.3163 16.4179 21.3163 16.5802C21.3169 16.7426 21.1851 16.8743 21.0222 16.8743ZM21.0222 15.8291H20.211C20.0487 15.8291 19.9169 15.6974 19.9169 15.535C19.9169 15.3721 20.0487 15.2409 20.211 15.2409H21.0222C21.1846 15.2409 21.3163 15.3721 21.3163 15.535C21.3169 15.6974 21.1851 15.8291 21.0222 15.8291Z"> </path> <path d="M7.43492 21.3254V23.651H5.93848V21.3254C5.93848 21.3202 5.94425 21.3145 5.95003 21.3145H7.42337C7.42972 21.3145 7.43492 21.3202 7.43492 21.3254Z"> </path> <path d="M11.1996 18.4002V23.651H9.70312V18.4002C9.70312 18.395 9.7089 18.3892 9.7141 18.3892H11.188C11.1938 18.3886 11.1996 18.395 11.1996 18.4002Z"> </path> <path d="M14.9658 16.7948V23.6512H13.4688V16.7948C13.4688 16.789 13.4745 16.7832 13.4803 16.7832H14.9536C14.96 16.7832 14.9658 16.789 14.9658 16.7948Z"> </path> <path d="M18.7308 14.7484V23.6514H17.2344V14.7484C17.2344 14.7426 17.2402 14.7368 17.2459 14.7368H18.7193C18.7245 14.7368 18.7308 14.7426 18.7308 14.7484Z"> </path> <path d="M17.9822 8.48584C16.859 8.48584 15.9443 9.39988 15.9443 10.5242C15.9443 11.6474 16.8584 12.5621 17.9822 12.5621C19.1059 12.5621 20.0206 11.648 20.0206 10.5242C20.0206 9.39988 19.1065 8.48584 17.9822 8.48584ZM18.9043 10.2556C18.8246 10.4295 18.6622 10.5375 18.479 10.5375H18.2762V11.6798C18.2762 11.8422 18.1445 11.9739 17.9822 11.9739C17.8198 11.9739 17.6881 11.8422 17.6881 11.6798V10.5375H17.487C17.3038 10.5375 17.1403 10.4295 17.0606 10.2544C16.9734 10.0632 17.0028 9.83957 17.1363 9.68588L17.6291 9.11851C17.7187 9.01566 17.8475 8.95673 17.9822 8.95673H17.9827C18.1179 8.95673 18.2474 9.01566 18.3358 9.11851L18.8286 9.68588C18.9626 9.83899 18.9921 10.0626 18.9043 10.2556Z"> </path> </svg> Ranking Factors </a> </li> <li> <a class="w-full group flex items-start gap-x-3 py-2.5 text-lg font-bold hover:border-l-2 focus:border-l-2 hover:border-navy-dark focus:border-navy-dark focus:pl-2 hover:pl-2 transition-all duration-300" icon="gbp" href="https://www.onthemap.com/seo-for-attorneys/google-business-profile/"> <svg class="fill-navy-dark transition-all duration-300 group-hover:fill-white w-7 h-7 group-hover:fill-yellow group-focus:fill-yellow" width="26" height="27" viewBox="0 0 26 27" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M23.8337 9.70817C23.8337 11.1923 22.6203 12.4165 21.1253 12.4165C19.6303 12.4165 18.417 11.1923 18.417 9.70817C18.417 11.1923 17.2037 12.4165 15.7087 12.4165C14.2137 12.4165 13.0003 11.1923 13.0003 9.70817C13.0003 11.1923 11.787 12.4165 10.292 12.4165C8.79699 12.4165 7.58366 11.1923 7.58366 9.70817C7.58366 11.1923 6.37033 12.4165 4.87533 12.4165C3.38033 12.4165 2.16699 11.1923 2.16699 9.70817L3.67283 3.8365C3.67283 3.8365 3.98699 2.6665 5.09199 2.6665H20.9087C22.0137 2.6665 22.3278 3.8365 22.3278 3.8365L23.8337 9.70817ZM22.7503 13.7165V22.1665C22.7503 23.3582 21.7753 24.3332 20.5837 24.3332H5.41699C4.22533 24.3332 3.25033 23.3582 3.25033 22.1665V13.7165C3.96248 14.0106 4.74069 14.1074 5.50319 13.9968C6.26569 13.8863 6.98435 13.5724 7.58366 13.0882C8.33116 13.684 9.27366 14.0415 10.292 14.0415C11.3212 14.0415 12.2637 13.684 13.0003 13.0882C13.7478 13.684 14.6903 14.0415 15.7087 14.0415C16.7378 14.0415 17.6803 13.684 18.417 13.0882C19.1537 13.684 20.107 14.0415 21.1253 14.0415C21.6995 14.0415 22.252 13.9223 22.7503 13.7165ZM20.5837 19.274C20.5837 19.0573 20.5837 18.8298 20.5295 18.5915L20.497 18.4182H17.2795V19.6857H19.2403C19.1753 19.924 19.0887 20.1623 18.9045 20.3573C18.547 20.7148 18.0595 20.9098 17.5395 20.9098C16.9978 20.9098 16.467 20.6823 16.077 20.3032C15.3295 19.534 15.3295 18.2882 16.0987 17.5082C16.8462 16.7498 18.0812 16.7498 18.8612 17.4757L19.0128 17.6165L19.9228 16.6957L19.7495 16.544C19.1428 15.9807 18.3412 15.6665 17.4962 15.6665H17.4853C16.6078 15.6665 15.7845 16.0023 15.167 16.609C14.5278 17.2373 14.1703 18.0607 14.1703 18.9165C14.1703 19.7832 14.5062 20.5848 15.1237 21.1807C15.7671 21.8088 16.6295 22.1622 17.5287 22.1665H17.5503C18.417 22.1665 19.1862 21.8523 19.7495 21.2998C20.2587 20.7798 20.5837 19.9998 20.5837 19.274Z"> </path> </svg> Google Business Profile </a> </li> <li> <a class="w-full group flex items-start gap-x-3 py-2.5 text-lg font-bold hover:border-l-2 focus:border-l-2 hover:border-navy-dark focus:border-navy-dark focus:pl-2 hover:pl-2 transition-all duration-300" icon="location" href="https://www.onthemap.com/seo-for-attorneys/local-seo/"> <svg class="fill-navy-dark transition-all duration-300 group-hover:fill-white w-7 h-7 group-hover:fill-yellow group-focus:fill-yellow" width="26" height="27" viewBox="0 0 26 27" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M14.8135 20.7461C18.6846 21.0014 21.591 22.0669 21.591 23.2392C21.591 24.4716 18.1391 25.791 13.0006 25.791C7.86201 25.791 4.41016 24.4716 4.41016 23.2388C4.41016 22.0664 7.31648 21.0009 11.1876 20.7456C11.8537 21.7322 12.429 22.5954 12.8498 23.3258C12.881 23.3796 12.9386 23.4127 13.0006 23.4127C13.0625 23.4127 13.1202 23.3796 13.1514 23.3258C13.5721 22.5959 14.1474 21.7327 14.8135 20.7461Z"> </path> <path d="M11.1705 20.1001C8.85414 16.6757 5.68262 11.9862 5.68262 8.5268C5.68262 4.4916 8.96524 1.20898 13.0004 1.20898C17.0356 1.20898 20.3183 4.4916 20.3183 8.5268C20.3183 11.9862 17.1463 16.6752 14.8304 20.0992L13.0004 22.8963L11.1705 20.1001ZM17.2767 8.56509C17.2767 6.20713 15.3584 4.2888 13.0004 4.2888C10.6425 4.2888 8.72414 6.20713 8.72414 8.56509C8.72414 10.9231 10.6425 12.8414 13.0004 12.8414C15.3584 12.8414 17.2767 10.9231 17.2767 8.56509Z"> </path> <path d="M13.0006 12.4934C15.1702 12.4934 16.929 10.7347 16.929 8.56508C16.929 6.39551 15.1702 4.63672 13.0006 4.63672C10.8311 4.63672 9.07227 6.39551 9.07227 8.56508C9.07227 10.7347 10.8311 12.4934 13.0006 12.4934Z"> </path> </svg> Local SEO </a> </li> <li> <a class="w-full group flex items-start gap-x-3 py-2.5 text-lg font-bold hover:border-l-2 focus:border-l-2 hover:border-navy-dark focus:border-navy-dark focus:pl-2 hover:pl-2 transition-all duration-300" icon="keyword" href="https://www.onthemap.com/seo-for-attorneys/keyword-research/"> <svg class="fill-navy-dark transition-all duration-300 group-hover:fill-white w-7 h-7 group-hover:fill-yellow group-focus:fill-yellow" width="26" height="27" viewBox="0 0 26 27" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.99805 4.604H6.19791V18.8289H1.99805V4.604Z"> </path> <path d="M8.86621 24.4624H17.8657V25.4273H8.86621V24.4624Z"> </path> <path d="M24.2988 19.4196C24.4623 19.4196 24.5946 19.2873 24.5946 19.1238V4.30786C24.5946 4.14435 24.4623 4.01204 24.2988 4.01204H19.8025C19.6927 3.72373 19.2831 3.32333 19.078 3.18408H24.5351C25.0245 3.18408 25.422 3.58217 25.422 4.07097V19.3601C25.422 19.8495 25.0239 20.247 24.5351 20.247H1.46501C0.975636 20.247 0.578125 19.8489 0.578125 19.3601V4.07155C0.578125 3.58217 0.976214 3.18466 1.46501 3.18466H6.19701V4.01262H1.7019C1.53839 4.01262 1.40608 4.14493 1.40608 4.30844V19.125C1.40608 19.2885 1.53839 19.4208 1.7019 19.4208H24.2988V19.4196Z"> </path> <path d="M19.8037 4.604H24.0036V18.8289H19.8037V4.604Z"> </path> <path d="M6.78906 1.57275H16.457V4.03235C16.457 4.19586 16.5893 4.32818 16.7528 4.32818H19.2124V18.8287H6.78906V1.57275ZM17.6813 8.33969C17.79 8.22529 17.79 8.04502 17.6813 7.9312L16.8337 7.04489C16.7783 6.98653 16.7008 6.9536 16.62 6.9536H12.323C11.9192 6.31284 11.2172 5.92227 10.451 5.92227C9.23075 5.92227 8.23813 6.91546 8.23813 8.13515C8.23813 9.356 9.23133 10.3486 10.451 10.3486C11.2172 10.3486 11.9192 9.95747 12.323 9.31729H12.7517L13.214 9.76622C13.3289 9.87773 13.5115 9.87773 13.6259 9.76622L13.9685 9.434L14.3112 9.76622C14.4261 9.87773 14.6081 9.87773 14.7225 9.76622L15.0652 9.434L15.4078 9.76622C15.5233 9.87773 15.7053 9.87773 15.8197 9.76622L16.282 9.31729H16.6188C16.6991 9.31729 16.7765 9.28435 16.8326 9.22542L17.6813 8.33969ZM17.3116 12.1449C17.3116 11.9814 17.1792 11.8491 17.0157 11.8491H8.98577C8.82226 11.8491 8.68995 11.9814 8.68995 12.1449C8.68995 12.3084 8.82226 12.4408 8.98577 12.4408H17.0163C17.1792 12.4408 17.3116 12.3079 17.3116 12.1449ZM17.3116 14.2261C17.3116 14.0626 17.1792 13.9303 17.0157 13.9303H8.98577C8.82226 13.9303 8.68995 14.0626 8.68995 14.2261C8.68995 14.3902 8.82226 14.5219 8.98577 14.5219H17.0163C17.1792 14.5219 17.3116 14.3902 17.3116 14.2261ZM17.3116 16.3078C17.3116 16.1443 17.1792 16.012 17.0157 16.012H8.98577C8.82226 16.012 8.68995 16.1443 8.68995 16.3078C8.68995 16.4713 8.82226 16.6036 8.98577 16.6036H17.0163C17.1792 16.6036 17.3116 16.4713 17.3116 16.3078Z"> </path> <path d="M18.7933 3.73677H17.0479V1.99072L18.1549 3.09832L18.7933 3.73677Z"> </path> <path d="M16.4927 7.54452L17.0578 8.13501L16.4927 8.72607H16.1623C16.0854 8.72607 16.0115 8.75612 15.9566 8.80927L15.6139 9.14149L15.2713 8.80927C15.1563 8.69834 14.9738 8.69834 14.8594 8.80927L14.5167 9.14149L14.1741 8.80927C14.0591 8.69834 13.8766 8.69834 13.7622 8.80927L13.4195 9.14149L13.0769 8.80927C13.022 8.75612 12.9481 8.72607 12.8712 8.72607H12.1513C12.0415 8.72607 11.9404 8.78674 11.8896 8.88438C11.6088 9.42229 11.0576 9.75741 10.4509 9.75741C9.55652 9.75741 8.8291 9.02941 8.8291 8.13501C8.8291 7.24061 9.55652 6.51318 10.4509 6.51318C11.0576 6.51318 11.6088 6.84714 11.8896 7.38563C11.9404 7.48327 12.0415 7.54452 12.1513 7.54452H16.4927ZM11.4025 8.12807C11.4025 7.59941 10.9727 7.16954 10.444 7.16954C9.91532 7.16954 9.48546 7.59941 9.48546 8.12807C9.48546 8.65674 9.91532 9.08661 10.444 9.08661C10.9727 9.08661 11.4025 8.65674 11.4025 8.12807Z"> </path> <path d="M14.8402 20.8394L15.4214 23.871H11.3105L11.8912 20.8394H14.8402Z"> </path> <path d="M10.4446 7.76074C10.6468 7.76074 10.8121 7.92599 10.8121 8.12821C10.8121 8.33043 10.6468 8.49568 10.4446 8.49568C10.2424 8.49568 10.0771 8.33043 10.0771 8.12821C10.0771 7.92541 10.2424 7.76074 10.4446 7.76074Z"> </path> </svg> Keyword Research </a> </li> <li> <a class="w-full group flex items-start gap-x-3 py-2.5 text-lg font-bold hover:border-l-2 focus:border-l-2 hover:border-navy-dark focus:border-navy-dark focus:pl-2 hover:pl-2 transition-all duration-300" icon="type-writer" href="https://www.onthemap.com/seo-for-attorneys/content-optimization/"> <svg class="fill-navy-dark transition-all duration-300 group-hover:fill-white w-7 h-7 group-hover:fill-yellow group-focus:fill-yellow" width="26" height="27" viewBox="0 0 26 27" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M12.9996 12.431C10.417 12.431 8.1752 11.3621 7.90942 9.99275C7.88053 9.85408 7.7592 9.75586 7.62053 9.75586H7.03698V1.07764H18.9623V9.75586H18.3788C18.2401 9.75586 18.1188 9.85408 18.0899 9.99275C17.8241 11.3563 15.5823 12.431 12.9996 12.431ZM17.5468 2.15808H8.45254C8.29076 2.15808 8.15787 2.29097 8.15787 2.45275C8.15787 2.61453 8.29076 2.74741 8.45254 2.74741H17.5468C17.7085 2.74741 17.8414 2.61453 17.8414 2.45275C17.8414 2.29097 17.7085 2.15808 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12.9996 13.0261C15.7672 13.0261 18.1072 11.8879 18.6099 10.3452H20.8112Z"> </path> </svg> Content Optimization </a> </li> <li> <a class="w-full group flex items-start gap-x-3 py-2.5 text-lg font-bold hover:border-l-2 focus:border-l-2 hover:border-navy-dark focus:border-navy-dark focus:pl-2 hover:pl-2 transition-all duration-300" icon="link" href="https://www.onthemap.com/seo-for-attorneys/link-building/"> <svg class="fill-navy-dark transition-all duration-300 group-hover:fill-white w-7 h-7 group-hover:fill-yellow group-focus:fill-yellow" width="26" height="27" viewBox="0 0 26 27" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M17.3198 14.074C17.1566 12.9007 16.6282 11.774 15.7269 10.8766C14.4875 9.63723 12.8091 9.09719 11.1891 9.25261H11.1852L9.57672 10.8611C8.88129 11.5604 8.88129 12.6948 9.58061 13.3941L9.91861 13.0561C10.9171 12.0538 12.545 12.0538 13.5473 13.0561C14.5458 14.0546 14.5458 15.6825 13.5473 16.6849L8.51609 21.7122C7.51761 22.7107 5.88974 22.7107 4.89126 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fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M20.9092 7.83057H23.5704V22.0815H20.9092V7.83057Z"> </path> <path d="M15.4688 10.644H18.13V22.0812H15.4688V10.644Z"> </path> <path d="M10.0273 12.9248H12.6886V22.0814H10.0273V12.9248Z"> </path> <path d="M4.58594 14.7729H7.24718V22.0813H4.58594V14.7729Z"> </path> <path d="M2.44493 22.6723C2.28141 22.6723 2.1491 22.5406 2.1491 22.3765V2.75635H0.578125V24.2439H25.4226V22.6723H2.44493Z"> </path> <path d="M5.91709 12.5018C6.5694 12.5018 7.0998 11.9714 7.0998 11.3191C7.0998 11.2897 7.09864 11.2602 7.09633 11.2307L10.3694 10.1191C10.5803 10.4409 10.9449 10.6535 11.358 10.6535C12.0103 10.6535 12.5407 10.1231 12.5407 9.47083C12.5407 9.41305 12.5367 9.35585 12.5286 9.30038L15.8578 7.90563C16.0744 8.18931 16.4153 8.37305 16.7995 8.37305C17.4518 8.37305 17.9822 7.84265 17.9822 7.19034C17.9822 7.09963 17.9724 7.0118 17.9522 6.92687L21.3599 5.16523C21.5772 5.40731 21.8909 5.55927 22.2405 5.55927C22.8928 5.55927 23.4232 5.02887 23.4232 4.37656C23.4232 3.72425 22.8928 3.19385 22.2405 3.19385C21.5882 3.19385 21.0578 3.72425 21.0578 4.37656C21.0578 4.46727 21.0676 4.55567 21.0878 4.6406L17.6806 6.40225C17.4634 6.16016 17.1491 6.00763 16.7995 6.00763C16.1472 6.00763 15.6168 6.53803 15.6168 7.19034C15.6168 7.24811 15.6209 7.30531 15.629 7.36078L12.2998 8.75554C12.0831 8.47185 11.7422 8.28811 11.358 8.28811C10.7057 8.28811 10.1753 8.81851 10.1753 9.47083C10.1753 9.50029 10.1765 9.52976 10.1788 9.55923L6.90566 10.6709C6.69478 10.349 6.3302 10.1364 5.91709 10.1364C5.26478 10.1364 4.73438 10.6668 4.73438 11.3191C4.73438 11.9714 5.26478 12.5018 5.91709 12.5018Z"> </path> </svg> SEO KPIs </a> </li> <li> <a class="w-full group flex items-start gap-x-3 py-2.5 text-lg font-bold hover:border-l-2 focus:border-l-2 hover:border-navy-dark focus:border-navy-dark focus:pl-2 hover:pl-2 transition-all duration-300" icon="faq" href="https://www.onthemap.com/seo-for-attorneys/faqs/"> <svg class="fill-navy-dark transition-all duration-300 group-hover:fill-white w-7 h-7 group-hover:fill-yellow group-focus:fill-yellow" width="26" height="27" viewBox="0 0 26 27" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_2809_72971)"> <path d="M13.0622 19.6929C13.2968 19.6929 13.4876 19.8836 13.4876 20.1183C13.4876 20.353 13.2968 20.5438 13.0622 20.5438C12.8275 20.5438 12.6367 20.353 12.6367 20.1183C12.6367 19.8836 12.8275 19.6929 13.0622 19.6929Z"> </path> <path d="M12.9996 0.584473C20.1209 0.584473 25.9152 6.37876 25.9152 13.5001C25.9152 20.6214 20.1209 26.4156 12.9996 26.4156C5.87827 26.4156 0.0839844 20.6214 0.0839844 13.5001C0.0839844 6.37876 5.87827 0.584473 12.9996 0.584473ZM17.2963 9.9985C17.2963 8.85045 16.8489 7.77162 16.0385 6.95954C15.2265 6.14746 14.1476 5.70175 12.9996 5.70175C11.8515 5.70175 10.7727 6.14915 9.96061 6.95954C9.14853 7.76993 8.70282 8.85045 8.70282 9.9985C8.70282 10.115 8.79736 10.2095 8.91385 10.2095C9.03035 10.2095 9.12489 10.115 9.12489 9.9985C9.12489 7.86278 10.8622 6.12551 12.9979 6.12551C15.1336 6.12551 16.8709 7.86278 16.8709 9.9985C16.8709 12.1342 15.1336 13.8715 12.9979 13.8715C12.8814 13.8715 12.7868 13.966 12.7868 14.0825V17.9201C12.7868 18.0366 12.8814 18.1311 12.9979 18.1311C13.1144 18.1311 13.2089 18.0366 13.2089 17.9201V14.2885C14.2776 14.2362 15.2737 13.7972 16.0352 13.0358C16.8489 12.2254 17.2963 11.1466 17.2963 9.9985ZM13.9113 20.1199C13.9113 19.6523 13.5297 19.2707 13.062 19.2707C12.5944 19.2707 12.2128 19.6523 12.2128 20.1199C12.2128 20.5876 12.5944 20.9691 13.062 20.9691C13.5297 20.9691 13.9113 20.5876 13.9113 20.1199Z"> </path> </g> <defs> <clipPath id="clip0_2809_72971"> <rect width="26" height="26" fill="white" transform="translate(0 0.5)"> </rect> </clipPath> </defs> </svg> SEO FAQs </a> </li> </ul> </div> <div> <p class="h6 m-0 text-navy text-left mb-4 border-b pb-2 pt-2"> Featured Blog Content </p> <ul> <li> <a class="w-full group flex items-start gap-x-3 py-2.5 text-lg font-bold hover:border-l-2 focus:border-l-2 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23.5504H8.09002C7.92569 23.5504 7.79272 23.418 7.79272 23.2531C7.79272 23.0888 7.92569 22.9558 8.09002 22.9558H21.6986C21.8629 22.9558 21.9959 23.0888 21.9959 23.2531C21.9959 23.4174 21.8623 23.5504 21.6986 23.5504ZM21.6986 21.4222H8.09002C7.92569 21.4222 7.79272 21.2893 7.79272 21.1249C7.79272 20.96 7.92569 20.8276 8.09002 20.8276H21.6986C21.8629 20.8276 21.9959 20.96 21.9959 21.1249C21.9959 21.2893 21.8623 21.4222 21.6986 21.4222ZM21.9959 18.9968C21.9959 19.1611 21.8629 19.2941 21.6986 19.2941H18.2877C18.1234 19.2941 17.9904 19.1611 17.9904 18.9968V12.6112C17.9904 12.4469 18.1234 12.3139 18.2877 12.3139H21.6986C21.8629 12.3139 21.9959 12.4469 21.9959 12.6112V18.9968ZM21.6986 10.7803H8.09002C7.92569 10.7803 7.79272 10.6474 7.79272 10.483C7.79272 10.3187 7.92569 10.1857 8.09002 10.1857H21.6986C21.8629 10.1857 21.9959 10.3187 21.9959 10.483C21.9959 10.6474 21.8623 10.7803 21.6986 10.7803ZM21.6986 8.65219H14.5668C14.4025 8.65219 14.2695 8.51921 14.2695 8.35489C14.2695 8.19056 14.4025 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font-bold hover:border-l-2 focus:border-l-2 hover:border-navy-dark focus:border-navy-dark focus:pl-2 hover:pl-2 transition-all duration-300" href="https://www.onthemap.com/blog/video-marketing-for-lawyers/"> <svg class="fill-navy-dark transition-all duration-300 group-hover:fill-white w-7 h-7 group-hover:fill-yellow group-focus:fill-yellow" width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M0.507449 2.22962C0.276189 2.3124 0.201449 2.37788 0.0910394 2.59425C0.00722835 2.75852 0 2.88358 0 4.16828V5.56388H12H24L23.9992 4.15836C23.9985 2.79159 23.9956 2.7477 23.8929 2.56652C23.8348 2.464 23.7129 2.33644 23.622 2.28306L23.4567 2.18592L12.0709 2.176C2.6306 2.16773 0.654709 2.1769 0.507449 2.22962ZM3.15751 3.42358C3.26858 3.49303 3.40157 3.7471 3.40157 3.88988C3.40157 4.03794 3.246 4.29301 3.11409 4.36123C2.58241 4.63619 2.04609 4.06496 2.37567 3.5748C2.55118 3.31378 2.88009 3.25014 3.15751 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xmlns="http://www.w3.org/2000/svg"> <path d="M24.885 11.9999L18 18.8849L11.115 11.9999L9 14.1299L18 23.1299L27 14.1299L24.885 11.9999Z" fill="#9897B5" /> </svg> </span> <div class="submenu hidden space-y-1 pl-2 py-2"> <p class="mb-3 ml-6 pb-2 pt-6 text-lg font-medium capitalize text-white">seo for lawyers </p> <a class="pl-5 text-light hover:text-white focus:text-white border-transparent hover:border-white focus:border-white flex items-center justify-between w-full px-5 py-2 border-l-4 font-medium focus:outline-none transition duration-150 ease-in-out" href="https://www.onthemap.com/seo-for-attorneys/"> Basics </a> <a class="pl-5 text-light hover:text-white focus:text-white border-transparent hover:border-white focus:border-white flex items-center justify-between w-full px-5 py-2 border-l-4 font-medium focus:outline-none transition duration-150 ease-in-out" href="https://www.onthemap.com/seo-for-attorneys/ranking-factors/"> Ranking Factors </a> <a class="pl-5 text-light 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</div> <h1 class="m-0 text-white text-center p-name mb-6">PPC for Lawyers: 10 Proven Google Advertising Strategies </h1> </div> </div> </section> <section class="container mx-auto" id="content"> <div class="md:flex md:justify-center gap-10"> <div class="w-full lg:w-3/4 lg:order-2"> <div class="content md:py-20 py-4"> <p>PPC for lawyers might not be a part of your law firm’s marketing strategy, but it should be. Law firms and the legal industry can benefit from its ability to bring new clients and increase revenue when it is done with the right PPC management strategy.</p> <p>Our client, personal injury law firm Nuñez Law, was able to achieve a 1053.33% jump in click-through rate, 5.61% increase in conversion rate and 17 more leads with their<a href="https://www.onthemap.com/case-studies/law-firm-ppc-case-study/"> PPC campaign</a>. If you want to get help with your law firm’s PPC campaigns, you can reach us<a href="https://www.onthemap.com/contact-us/"> here</a>.</p> <p>In this comprehensive guide, we’ll show you several law firm PPC strategies for running successful PPC campaigns that will strengthen your overall<a href="https://www.onthemap.com/law-firm-digital-marketing-agency/"> law firm’s digital marketing strategy</a>.</p> <figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <div class="rll-youtube-player" data-src="https://www.youtube.com/embed/hTqv5fd8UA0" data-id="hTqv5fd8UA0" data-query="feature=oembed" data-alt="Achieving Optimal ROI In Law Firm PPC Campaigns"></div><noscript><iframe title="Achieving Optimal ROI In Law Firm PPC Campaigns" width="500" height="281" src="https://www.youtube.com/embed/hTqv5fd8UA0?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></noscript> </div></figure> <h2 class="wp-block-heading"><a id="post-61868-_4bmydlmn3s2p"></a>What is PPC for lawyers?</h2> <p>Pay-per-click (PPC) is a method of digital advertising for businesses (including law firms) where they pay a certain amount (that they set) each time someone clicks their ads online.</p> <p>PPC for lawyers is when law firms and lawyers use online advertising to promote their legal services. One of the most popular PPC advertising platforms is <a href="https://www.onthemap.com/blog/google-ads-personal-injury-lawyers/">Google Ads (formerly Google Adwords)</a>.</p> <p>The example below is a PPC ad that appears on top of the search engine result page when typing in “divorce lawyer San Diego”.</p> <figure class="wp-block-image"><picture fetchpriority="high" decoding="async" class="wp-image-61874" title="Ppc for lawyers: 10 proven google advertising strategies 1"> <source type="image/webp" data-lazy-srcset="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-1.png.webp 1772w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-1-640x454.png.webp 640w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-1-1280x907.png.webp 1280w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-1-960x680.png.webp 960w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-1-320x227.png.webp 320w" srcset="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201772%201256'%3E%3C/svg%3E" data-lazy-sizes="(max-width: 1772px) 100vw, 1772px"/> <img fetchpriority="high" decoding="async" width="1772" height="1256" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201772%201256'%3E%3C/svg%3E" alt="Word image 61868 1" data-lazy-srcset="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-1.png 1772w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-1-640x454.png 640w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-1-1280x907.png 1280w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-1-960x680.png 960w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-1-320x227.png 320w" data-lazy-sizes="(max-width: 1772px) 100vw, 1772px" data-lazy-src="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-1.png"/> </picture> <noscript><picture fetchpriority="high" decoding="async" class="wp-image-61874" title="Ppc for lawyers: 10 proven google advertising strategies 1"> <source type="image/webp" srcset="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-1.png.webp 1772w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-1-640x454.png.webp 640w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-1-1280x907.png.webp 1280w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-1-960x680.png.webp 960w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-1-320x227.png.webp 320w" sizes="(max-width: 1772px) 100vw, 1772px"/> <img fetchpriority="high" decoding="async" width="1772" height="1256" src="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-1.png" alt="Word image 61868 1" srcset="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-1.png 1772w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-1-640x454.png 640w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-1-1280x907.png 1280w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-1-960x680.png 960w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-1-320x227.png 320w" sizes="(max-width: 1772px) 100vw, 1772px"/> </picture> </noscript></figure> <p>Google has a ranking algorithm that considers factors like ad quality, relevance, and bid to determine which search ads show up on the top spot.</p> <p>When setting up PPC for lawyers on Google Ads, the ads appear on Google’s Search and Display Networks, including Google’s search engine and other platforms like YouTube (video ads) and Gmail.</p> <p>Other social media platforms that offer pay per click PPC services are Facebook, Instagram, and LinkedIn.</p> <p><strong>Related</strong>: <a href="https://www.onthemap.com/blog/local-service-ads-for-lawyers/">Local Service Ads For Lawyers</a></p> <h3 class="wp-block-heading"><a id="post-61868-_7d9o2c7wwc03"></a>Is PPC worth the investment?</h3> <p>Pay-per-click advertising will be worth the investment given that you are doing it right. Because of the many factors involved in implementing successful PPC campaigns, it is strongly recommended to hire a digital marketing agency that specializes in <a href="https://www.onthemap.com/law-firm-ppc-agency/">PPC marketing for law firms</a>.</p> <p>Here’s an example of getting great results from running PPC campaigns on Google Ads for Nuñez Law.</p> <figure class="wp-block-image"><picture decoding="async" class="wp-image-61875" title="Ppc for lawyers: 10 proven google advertising strategies 2"> <source type="image/webp" data-lazy-srcset="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-2.png.webp 1057w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-2-640x163.png.webp 640w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-2-960x244.png.webp 960w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-2-320x81.png.webp 320w" srcset="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201057%20269'%3E%3C/svg%3E" data-lazy-sizes="(max-width: 1057px) 100vw, 1057px"/> <img decoding="async" width="1057" height="269" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201057%20269'%3E%3C/svg%3E" alt="Word image 61868 2" data-lazy-srcset="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-2.png 1057w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-2-640x163.png 640w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-2-960x244.png 960w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-2-320x81.png 320w" data-lazy-sizes="(max-width: 1057px) 100vw, 1057px" data-lazy-src="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-2.png"/> </picture> <noscript><picture decoding="async" class="wp-image-61875" title="Ppc for lawyers: 10 proven google advertising strategies 2"> <source type="image/webp" srcset="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-2.png.webp 1057w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-2-640x163.png.webp 640w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-2-960x244.png.webp 960w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-2-320x81.png.webp 320w" sizes="(max-width: 1057px) 100vw, 1057px"/> <img decoding="async" width="1057" height="269" src="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-2.png" alt="Word image 61868 2" srcset="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-2.png 1057w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-2-640x163.png 640w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-2-960x244.png 960w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-2-320x81.png 320w" sizes="(max-width: 1057px) 100vw, 1057px"/> </picture> </noscript></figure> <p>From the table, we can see that Nuñez Law’s mobile ads achieved a 5% conversion rate from 280 clicks to their website or landing page, each click costing $23.58.</p> <p>This is only an example of what can be done with a winning PPC campaign and PPC management services for law firms. However, there are several factors that might affect your results, which includes ad’s quality, ad relevance, and bid.</p> <h2 class="wp-block-heading"><a id="post-61868-_agxy5a5la8ru"></a>What’s the difference between PPC and search engine optimization?</h2> <p>Pay-per-click advertising involves payment for every time a person clicks on an ad. It’s a way for advertisers to show their ads on top of search engines’ results pages without having to resort to search engine optimization (SEO). SEO, on the other hand, is a strategy to optimize a website so it shows organically in search engines (without running paid ads).</p> <h2 class="wp-block-heading"><a id="post-61868-_ttiytqggvxw5"></a>Common PPC terms</h2> <p>Here are some terminologies used in PPC advertising and what they will mean for your PPC campaigns.</p> <ul class="wp-block-list"> <li>Cost-per-click (CPC) – the amount an advertiser pays for each PPC ad clicked.</li> <li>Click-through rate (CTR) – the number of times an ad was clicked vs. the number of times it was shown (Impressions).</li> <li>Cost-per-acquisition (CPA) – the average cost of turning ad clicks into conversions.</li> <li>Return on ad spend (ROAS) – ratio of amount of money gained (or lost) vs. the amount of money spent on PPC ads.</li> <li>Quality score – how Google ranks ads based on several factors including keyword relevance.</li> <li>Ad rank – a ranking that determines your ad’s position in search engine results pages.</li> <li>Exact match – an option for showing your ads only when the search query is an exact match to the keyword.</li> <li>Broad match or broad keywords – your ad will show even with variations of a keyword.</li> <li>Ad extensions – these are added information shown below your main PPC ad. It can be a “Call” button, pricing information, or a link to a landing page.</li> </ul> <h2 class="wp-block-heading"><a id="post-61868-_wjlfujjjm68e"></a>How much does PPC for lawyers cost?</h2> <p>There’s no fixed amount for how much PPC campaigns cost, as it all depends on your bid and budget. In general, a single PPC ad can cost from as low as $5 to as high as $300 per click. This is because some law firm keywords, such as personal injury lawyers, are highly competitive and have higher CPCs.</p> <p>You can use Google’s Keyword Planner to see an estimated CPC. In the example below, we used the keywords “divorce lawyer chicago” and entered it in Google Keyword Planner to get more details as well as relevant keyword suggestions.</p> <figure class="wp-block-image"><picture decoding="async" class="wp-image-61876" title="Ppc for lawyers: 10 proven google advertising strategies 3"> <source type="image/webp" data-lazy-srcset="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-3.png.webp 1208w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-3-640x307.png.webp 640w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-3-960x461.png.webp 960w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-3-320x154.png.webp 320w" srcset="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201208%20580'%3E%3C/svg%3E" data-lazy-sizes="(max-width: 1208px) 100vw, 1208px"/> <img decoding="async" width="1208" height="580" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201208%20580'%3E%3C/svg%3E" alt="Word image 61868 3" data-lazy-srcset="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-3.png 1208w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-3-640x307.png 640w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-3-960x461.png 960w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-3-320x154.png 320w" data-lazy-sizes="(max-width: 1208px) 100vw, 1208px" data-lazy-src="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-3.png"/> </picture> <noscript><picture decoding="async" class="wp-image-61876" title="Ppc for lawyers: 10 proven google advertising strategies 3"> <source type="image/webp" srcset="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-3.png.webp 1208w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-3-640x307.png.webp 640w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-3-960x461.png.webp 960w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-3-320x154.png.webp 320w" sizes="(max-width: 1208px) 100vw, 1208px"/> <img decoding="async" width="1208" height="580" src="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-3.png" alt="Word image 61868 3" srcset="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-3.png 1208w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-3-640x307.png 640w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-3-960x461.png 960w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-3-320x154.png 320w" sizes="(max-width: 1208px) 100vw, 1208px"/> </picture> </noscript></figure> <p>You’ll then see the CPC for low and high range, depending on your bid and your competitors. Based on this information, you can set an initial PPC budget to create your law firm’s first Google Ads campaign.</p> <h2 class="wp-block-heading"><a id="post-61868-_chtaple3t1jl"></a>10 Proven Strategies for lawyer PPC</h2> <figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <div class="rll-youtube-player" data-src="https://www.youtube.com/embed/FqwKv_8bL-E" data-id="FqwKv_8bL-E" data-query="feature=oembed" data-alt="Digital Advertising for Lawyers With PPC Expert Bo Royal"></div><noscript><iframe title="Digital Advertising for Lawyers With PPC Expert Bo Royal" width="500" height="281" src="https://www.youtube.com/embed/FqwKv_8bL-E?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></noscript> </div></figure> <p>Getting great results from your PPC ad campaigns might not happen right away. Oftentimes, it requires trial and error, and a lot of experimentation. It also has a technical aspect, which makes it more challenging than other online marketing efforts.</p> <h3 class="wp-block-heading"><a id="post-61868-_oz5ueoh90x0n"></a>Create a sound PPC marketing strategy</h3> <p>Before embarking on creating PPC ad campaigns for your law firm, you need to have a clear goal and a timeline of when you’ll achieve them.</p> <p>You can ask yourself the following questions while writing down your strategy for your law firm PPC campaigns.</p> <ul class="wp-block-list"> <li>What do I want to achieve with PPC ads?</li> <li>Who is my target audience?</li> <li>What one message do I want to promote about my law firm?</li> <li>Which legal services am I going to advertise?</li> <li>How much is my PPC budget?</li> <li>How do I track performance and results?</li> <li>Who do I work with?</li> </ul> <p>These are just some of the many questions you may come up with when writing your PPC marketing strategy. Discuss this with your law firm’s marketing team to make sure you are aligned with the goals you want to reach with your PPC campaigns.</p> <h3 class="wp-block-heading"><a id="post-61868-_h292nuzcx9ht"></a>Target the right keywords</h3> <p>Keyword research is the first step to discovering and selecting which targeted keywords you want to use in your PPC campaigns. A free tool like <a href="https://ads.google.com/home/tools/keyword-planner/" target="_blank" rel="noopener">Google Keyword Planner</a> can help you conduct keyword research for your PPC campaign.</p> <p>You can type one specific keyword like “car accident lawyer” for a personal injury PPC campaign and let it generate more keyword ideas based on your initial keyword.</p> <figure class="wp-block-image"><picture decoding="async" class="wp-image-61877" title="Ppc for lawyers: 10 proven google advertising strategies 4"> <source type="image/webp" data-lazy-srcset="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-4.png.webp 1442w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-4-640x363.png.webp 640w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-4-1280x727.png.webp 1280w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-4-960x545.png.webp 960w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-4-320x182.png.webp 320w" srcset="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201442%20819'%3E%3C/svg%3E" data-lazy-sizes="(max-width: 1442px) 100vw, 1442px"/> <img decoding="async" width="1442" height="819" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201442%20819'%3E%3C/svg%3E" alt="Word image 61868 4" data-lazy-srcset="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-4.png 1442w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-4-640x363.png 640w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-4-1280x727.png 1280w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-4-960x545.png 960w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-4-320x182.png 320w" data-lazy-sizes="(max-width: 1442px) 100vw, 1442px" data-lazy-src="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-4.png"/> </picture> <noscript><picture decoding="async" class="wp-image-61877" title="Ppc for lawyers: 10 proven google advertising strategies 4"> <source type="image/webp" srcset="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-4.png.webp 1442w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-4-640x363.png.webp 640w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-4-1280x727.png.webp 1280w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-4-960x545.png.webp 960w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-4-320x182.png.webp 320w" sizes="(max-width: 1442px) 100vw, 1442px"/> <img decoding="async" width="1442" height="819" src="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-4.png" alt="Word image 61868 4" srcset="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-4.png 1442w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-4-640x363.png 640w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-4-1280x727.png 1280w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-4-960x545.png 960w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-4-320x182.png 320w" sizes="(max-width: 1442px) 100vw, 1442px"/> </picture> </noscript></figure> <p>Choosing the right targeted keywords is crucial to a law firm PPC campaign. However, most law firms make the mistake of targeting the wrong keywords in their Google ad campaign, some of them with high CPCs. This is to be avoided when creating law firm PPC ads, especially in the beginning.</p> <p>The screenshot below shows you ideal keywords with enough search volume, medium to low competition, and manageable CPCs.</p> <figure class="wp-block-image"><picture decoding="async" class="wp-image-61878" title="Ppc for lawyers: 10 proven google advertising strategies 5"> <source type="image/webp" data-lazy-srcset="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-5.png.webp 1033w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-5-640x183.png.webp 640w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-5-960x274.png.webp 960w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-5-320x91.png.webp 320w" srcset="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201033%20295'%3E%3C/svg%3E" data-lazy-sizes="(max-width: 1033px) 100vw, 1033px"/> <img decoding="async" width="1033" height="295" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201033%20295'%3E%3C/svg%3E" alt="Word image 61868 5" data-lazy-srcset="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-5.png 1033w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-5-640x183.png 640w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-5-960x274.png 960w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-5-320x91.png 320w" data-lazy-sizes="(max-width: 1033px) 100vw, 1033px" data-lazy-src="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-5.png"/> </picture> <noscript><picture decoding="async" class="wp-image-61878" title="Ppc for lawyers: 10 proven google advertising strategies 5"> <source type="image/webp" srcset="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-5.png.webp 1033w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-5-640x183.png.webp 640w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-5-960x274.png.webp 960w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-5-320x91.png.webp 320w" sizes="(max-width: 1033px) 100vw, 1033px"/> <img decoding="async" width="1033" height="295" src="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-5.png" alt="Word image 61868 5" srcset="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-5.png 1033w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-5-640x183.png 640w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-5-960x274.png 960w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-5-320x91.png 320w" sizes="(max-width: 1033px) 100vw, 1033px"/> </picture> </noscript></figure> <p>A best practice for an effective PPC campaign is to use long-tail keywords, which means these are extremely specific keywords. You might get better conversions for your PPC campaigns with a keyword like “best divorce lawyer near me” than simply “divorce lawyers.”</p> <p>These keywords should also be incorporated into your ad copy as well as optimized in your landing pages. Always strive for targeting relevant keywords that match your legal services to increase your ad’s quality and relevance score.</p> <h3 class="wp-block-heading"><a id="post-61868-_nqigsdwfs5ze"></a>Create ads for your target audience</h3> <p>As a law firm offering different legal services, you need to consider a target audience for your PPC advertising campaigns. If you practice family law with several practice areas like divorce, child custody, and adoption, then you’ll need to create separate ads for each of them.</p> <p>Taking our client Nuñez Law as an example, they decided to create separate ads to target different audiences (truck accident and car accident) in their PPC campaigns.</p> <figure class="wp-block-image"><picture decoding="async" class="wp-image-61879" title="Ppc for lawyers: 10 proven google advertising strategies 6"> <source type="image/webp" data-lazy-srcset="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-6.png.webp 449w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-6-255x240.png.webp 255w" srcset="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20449%20423'%3E%3C/svg%3E" data-lazy-sizes="(max-width: 449px) 100vw, 449px"/> <img decoding="async" width="449" height="423" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20449%20423'%3E%3C/svg%3E" alt="Word image 61868 6" data-lazy-srcset="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-6.png 449w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-6-255x240.png 255w" data-lazy-sizes="(max-width: 449px) 100vw, 449px" data-lazy-src="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-6.png"/> </picture> <noscript><picture decoding="async" class="wp-image-61879" title="Ppc for lawyers: 10 proven google advertising strategies 6"> <source type="image/webp" srcset="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-6.png.webp 449w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-6-255x240.png.webp 255w" sizes="(max-width: 449px) 100vw, 449px"/> <img decoding="async" width="449" height="423" src="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-6.png" alt="Word image 61868 6" srcset="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-6.png 449w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-6-255x240.png 255w" sizes="(max-width: 449px) 100vw, 449px"/> </picture> </noscript></figure> <p>This <a href="https://www.onthemap.com/blog/personal-injury-lawyer-ppc/">PPC advertising strategy for personal injury law firms</a> can work for other practice areas. It can also be applied towards targeting the audience by location with your ads, which we’ll talk about later in this article.</p> <p>You can organize related PPC ads into an ad group, and name them according to how they are categorized.</p> <figure class="wp-block-image"><picture decoding="async" class="wp-image-61880" title="Ppc for lawyers: 10 proven google advertising strategies 7"> <source type="image/webp" data-lazy-srcset="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-7.png.webp 701w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-7-610x480.png.webp 610w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-7-305x240.png.webp 305w" srcset="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20701%20552'%3E%3C/svg%3E" data-lazy-sizes="(max-width: 701px) 100vw, 701px"/> <img decoding="async" width="701" height="552" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20701%20552'%3E%3C/svg%3E" alt="Word image 61868 7" data-lazy-srcset="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-7.png 701w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-7-610x480.png 610w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-7-305x240.png 305w" data-lazy-sizes="(max-width: 701px) 100vw, 701px" data-lazy-src="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-7.png"/> </picture> <noscript><picture decoding="async" class="wp-image-61880" title="Ppc for lawyers: 10 proven google advertising strategies 7"> <source type="image/webp" srcset="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-7.png.webp 701w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-7-610x480.png.webp 610w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-7-305x240.png.webp 305w" sizes="(max-width: 701px) 100vw, 701px"/> <img decoding="async" width="701" height="552" src="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-7.png" alt="Word image 61868 7" srcset="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-7.png 701w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-7-610x480.png 610w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-7-305x240.png 305w" sizes="(max-width: 701px) 100vw, 701px"/> </picture> </noscript></figure> <p>Ad groups help you later on when you need to test or change specific keywords or other elements in your PPC ads.</p> <h3 class="wp-block-heading"><a id="post-61868-_6kmz8wa13isl"></a>Start with manual bidding</h3> <p>When you first set up your Google Ads account and create your law firm’s PPC campaign, you’ll be faced with several choices on how to bid. Google will recommend automatic bidding, but we recommend starting with manual bidding for your first PPC ad spend.</p> <p>This is so that you have control over how much you pay for each ad click and prevent overspending your <a href="https://www.onthemap.com/law-firm-marketing/budget/#howmuchdolawfirmsspendonpaidadvertising" target="_blank" rel="noreferrer noopener">law firm PPC budget</a>.</p> <figure class="wp-block-image"><picture decoding="async" class="wp-image-61881" title="Ppc for lawyers: 10 proven google advertising strategies 8"> <source type="image/webp" data-lazy-srcset="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-8.png.webp 753w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-8-640x471.png.webp 640w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-8-320x235.png.webp 320w" srcset="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20753%20554'%3E%3C/svg%3E" data-lazy-sizes="(max-width: 753px) 100vw, 753px"/> <img decoding="async" width="753" height="554" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20753%20554'%3E%3C/svg%3E" alt="Word image 61868 8" data-lazy-srcset="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-8.png 753w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-8-640x471.png 640w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-8-320x235.png 320w" data-lazy-sizes="(max-width: 753px) 100vw, 753px" data-lazy-src="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-8.png"/> </picture> <noscript><picture decoding="async" class="wp-image-61881" title="Ppc for lawyers: 10 proven google advertising strategies 8"> <source type="image/webp" srcset="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-8.png.webp 753w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-8-640x471.png.webp 640w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-8-320x235.png.webp 320w" sizes="(max-width: 753px) 100vw, 753px"/> <img decoding="async" width="753" height="554" src="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-8.png" alt="Word image 61868 8" srcset="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-8.png 753w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-8-640x471.png 640w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-8-320x235.png 320w" sizes="(max-width: 753px) 100vw, 753px"/> </picture> </noscript></figure> <p>Remember that by adjusting your bid, you can get the same (or even better) PPC campaign performance with lower cost.</p> <h3 class="wp-block-heading"><a id="post-61868-_x4uhhwz9x1rn"></a>Aim for lower CPC for your PPC ads</h3> <p>After a few weeks of running your law firm’s PPC campaigns, you’ll need to monitor your ad’s performance and decrease their CPCs. We recommend running your PPC campaign advertising for 2 weeks to 3 months to get enough data.</p> <p>With the needed data, you can identify specific keywords in your law firm PPC ads that are not performing and either pause or lower their bids. Inversely, you’ll need to increase your bids for high-performing PPC campaign ads.</p> <p>It would also help to use negative keywords. Negative keywords are keywords you do not want to include in your law firm PPC campaign.</p> <p>You can find this option appear on the left-hand pane when clicking on a campaign name in Google Ads.</p> <figure class="wp-block-image"><picture decoding="async" class="wp-image-61882" title="Ppc for lawyers: 10 proven google advertising strategies 9"> <source type="image/webp" data-lazy-srcset="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-9.png.webp 2048w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-9-640x361.png.webp 640w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-9-1280x722.png.webp 1280w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-9-960x541.png.webp 960w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-9-320x180.png.webp 320w" srcset="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202048%201155'%3E%3C/svg%3E" data-lazy-sizes="(max-width: 2048px) 100vw, 2048px"/> <img decoding="async" width="2048" height="1155" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202048%201155'%3E%3C/svg%3E" alt="Word image 61868 9" data-lazy-srcset="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-9.png 2048w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-9-640x361.png 640w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-9-1280x722.png 1280w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-9-960x541.png 960w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-9-320x180.png 320w" data-lazy-sizes="(max-width: 2048px) 100vw, 2048px" data-lazy-src="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-9.png"/> </picture> <noscript><picture decoding="async" class="wp-image-61882" title="Ppc for lawyers: 10 proven google advertising strategies 9"> <source type="image/webp" srcset="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-9.png.webp 2048w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-9-640x361.png.webp 640w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-9-1280x722.png.webp 1280w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-9-960x541.png.webp 960w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-9-320x180.png.webp 320w" sizes="(max-width: 2048px) 100vw, 2048px"/> <img decoding="async" width="2048" height="1155" src="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-9.png" alt="Word image 61868 9" srcset="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-9.png 2048w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-9-640x361.png 640w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-9-1280x722.png 1280w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-9-960x541.png 960w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-9-320x180.png 320w" sizes="(max-width: 2048px) 100vw, 2048px"/> </picture> </noscript></figure> <p>When you exclude irrelevant keywords, you improve your ad’s relevance and help lower its CPC.</p> <h3 class="wp-block-heading"><a id="post-61868-_fx143jdvzdx"></a>Use location when targeting your audience</h3> <p>Google Ads have a feature that lets you create a targeted audience for your PPC marketing campaign based on your ideal client. When setting up a PPC ad, you can zero in on a location, or a number of locations, where you want your ads to be shown.</p> <p>You can search for a city, town, or zip code and set the location as a target or exclusion.</p> <figure class="wp-block-image"><picture decoding="async" class="wp-image-61883" title="Ppc for lawyers: 10 proven google advertising strategies 10"> <source type="image/webp" data-lazy-srcset="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-10.png.webp 882w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-10-620x480.png.webp 620w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-10-310x240.png.webp 310w" srcset="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20882%20683'%3E%3C/svg%3E" data-lazy-sizes="(max-width: 882px) 100vw, 882px"/> <img decoding="async" width="882" height="683" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20882%20683'%3E%3C/svg%3E" alt="Word image 61868 10" data-lazy-srcset="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-10.png 882w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-10-620x480.png 620w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-10-310x240.png 310w" data-lazy-sizes="(max-width: 882px) 100vw, 882px" data-lazy-src="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-10.png"/> </picture> <noscript><picture decoding="async" class="wp-image-61883" title="Ppc for lawyers: 10 proven google advertising strategies 10"> <source type="image/webp" srcset="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-10.png.webp 882w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-10-620x480.png.webp 620w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-10-310x240.png.webp 310w" sizes="(max-width: 882px) 100vw, 882px"/> <img decoding="async" width="882" height="683" src="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-10.png" alt="Word image 61868 10" srcset="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-10.png 882w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-10-620x480.png 620w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-10-310x240.png 310w" sizes="(max-width: 882px) 100vw, 882px"/> </picture> </noscript></figure> <p>Make sure you also choose these options for Exclusion settings.</p> <figure class="wp-block-image"><picture decoding="async" class="wp-image-61884" title="Ppc for lawyers: 10 proven google advertising strategies 11"> <source type="image/webp" data-lazy-srcset="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-11.png.webp 614w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-11-320x59.png.webp 320w" srcset="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20614%20114'%3E%3C/svg%3E" data-lazy-sizes="(max-width: 614px) 100vw, 614px"/> <img decoding="async" width="614" height="114" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20614%20114'%3E%3C/svg%3E" alt="Word image 61868 11" data-lazy-srcset="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-11.png 614w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-11-320x59.png 320w" data-lazy-sizes="(max-width: 614px) 100vw, 614px" data-lazy-src="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-11.png"/> </picture> <noscript><picture decoding="async" class="wp-image-61884" title="Ppc for lawyers: 10 proven google advertising strategies 11"> <source type="image/webp" srcset="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-11.png.webp 614w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-11-320x59.png.webp 320w" sizes="(max-width: 614px) 100vw, 614px"/> <img decoding="async" width="614" height="114" src="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-11.png" alt="Word image 61868 11" srcset="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-11.png 614w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-11-320x59.png 320w" sizes="(max-width: 614px) 100vw, 614px"/> </picture> </noscript></figure> <p>By doing these, you ensure that you’re targeting the relevant audience for your PPC ad.</p> <h3 class="wp-block-heading"><a id="post-61868-_tyzd4lsld18f"></a>Write compelling copy for your ads</h3> <p>Whether you’re creating text or image ads for your law firm PPC advertising content, your ad copy should grab the attention of potential clients and compel them to click. If your law firm does not have the resource to write ad copy, consider hiring a <a href="https://www.onthemap.com/content-writing-for-law-firms/">content marketing agency</a> for your PPC marketing campaigns.</p> <p>The ad copy for Google ad campaigns is composed of the following:</p> <ul class="wp-block-list"> <li>Headline (at least 3)</li> <li>Description (at least 2)</li> <li>Ad extensions</li> </ul> <figure class="wp-block-image"><picture decoding="async" class="wp-image-61885" title="Ppc for lawyers: 10 proven google advertising strategies 12"> <source type="image/webp" data-lazy-srcset="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-12.png.webp 1006w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-12-640x323.png.webp 640w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-12-960x485.png.webp 960w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-12-320x162.png.webp 320w" srcset="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201006%20508'%3E%3C/svg%3E" data-lazy-sizes="(max-width: 1006px) 100vw, 1006px"/> <img decoding="async" width="1006" height="508" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201006%20508'%3E%3C/svg%3E" alt="Word image 61868 12" data-lazy-srcset="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-12.png 1006w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-12-640x323.png 640w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-12-960x485.png 960w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-12-320x162.png 320w" data-lazy-sizes="(max-width: 1006px) 100vw, 1006px" data-lazy-src="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-12.png"/> </picture> <noscript><picture decoding="async" class="wp-image-61885" title="Ppc for lawyers: 10 proven google advertising strategies 12"> <source type="image/webp" srcset="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-12.png.webp 1006w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-12-640x323.png.webp 640w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-12-960x485.png.webp 960w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-12-320x162.png.webp 320w" sizes="(max-width: 1006px) 100vw, 1006px"/> <img decoding="async" width="1006" height="508" src="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-12.png" alt="Word image 61868 12" srcset="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-12.png 1006w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-12-640x323.png 640w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-12-960x485.png 960w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-12-320x162.png 320w" sizes="(max-width: 1006px) 100vw, 1006px"/> </picture> </noscript></figure> <p>Here’s a guide from Google on <a href="https://support.google.com/google-ads/answer/12437143?hl=en&ref_topic=10543813&visit_id=638126596867013431-258469922&rd=1" target="_blank" rel="noopener">how to write successful ads</a>.</p> <h3 class="wp-block-heading"><a id="post-61868-_wc421uclz7yp"></a>Make sure your landing page converts</h3> <p>Getting prospective clients to click on your PPC ad campaign is just half the work done. A successful law firm’s PPC campaign should convert potential clients into new clients. This is why a <a href="https://www.onthemap.com/blog/the-fundamentals-of-creating-landing-pages/" target="_blank" rel="noopener">conversion-focused landing page</a> is key to revenue-generating ads for your law firm.</p> <p>Your law firm’s landing page should be a continuation of your PPC campaign ad and lead the potential clients to the next step.</p> <p>Here’s the home page of our client, Gray Injury, which takes advantage of a minimalist design and simple call-to-action. With a design like this, there’s no confusion on what the visitor needs to do.</p> <figure class="wp-block-image"><picture decoding="async" class="wp-image-61887" title="Ppc for lawyers: 10 proven google advertising strategies 13"> <source type="image/webp" data-lazy-srcset="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-13.png.webp 1286w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-13-640x409.png.webp 640w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-13-1280x818.png.webp 1280w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-13-960x614.png.webp 960w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-13-320x205.png.webp 320w" srcset="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201286%20822'%3E%3C/svg%3E" data-lazy-sizes="(max-width: 1286px) 100vw, 1286px"/> <img decoding="async" width="1286" height="822" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201286%20822'%3E%3C/svg%3E" alt="Word image 61868 13" data-lazy-srcset="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-13.png 1286w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-13-640x409.png 640w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-13-1280x818.png 1280w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-13-960x614.png 960w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-13-320x205.png 320w" data-lazy-sizes="(max-width: 1286px) 100vw, 1286px" data-lazy-src="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-13.png"/> </picture> <noscript><picture decoding="async" class="wp-image-61887" title="Ppc for lawyers: 10 proven google advertising strategies 13"> <source type="image/webp" srcset="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-13.png.webp 1286w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-13-640x409.png.webp 640w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-13-1280x818.png.webp 1280w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-13-960x614.png.webp 960w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-13-320x205.png.webp 320w" sizes="(max-width: 1286px) 100vw, 1286px"/> <img decoding="async" width="1286" height="822" src="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-13.png" alt="Word image 61868 13" srcset="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-13.png 1286w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-13-640x409.png 640w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-13-1280x818.png 1280w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-13-960x614.png 960w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-13-320x205.png 320w" sizes="(max-width: 1286px) 100vw, 1286px"/> </picture> </noscript></figure> <p>If you need guidance on creating law firm landing pages that convert, then it’s best to get a <a href="https://www.onthemap.com/blog/best-attorney-websites/">law firm web design company</a>, as they have the experience and expertise to bring you the best possible conversion rate from your landing pages.</p> <h3 class="wp-block-heading"><a id="post-61868-_yf34d2i1khfw"></a>Conduct A/B Tests on your PPC ad campaigns</h3> <p>A/B tests are mostly done with any digital marketing campaign, including web design and email marketing. For PPC advertising, running A/B tests is when two or more versions of ads run at the same time and their results are compared over time.</p> <p>Google Ads has a <a href="https://support.google.com/optimize/answer/6211930?hl=en&ref_topic=11609404" target="_blank" rel="noopener">guide</a> on creating A/B tests using the “Create experiment” function. Follow these steps to run your own Google Ads experiment, whether it’s targeting different landing pages, keywords, location, etc.</p> <p>After a few weeks of running ads, you can check the results in your Experiments dashboard.</p> <figure class="wp-block-image"><picture decoding="async" class="wp-image-61888" title="Ppc for lawyers: 10 proven google advertising strategies 14"> <source type="image/webp" data-lazy-srcset="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-14.png.webp 895w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-14-640x385.png.webp 640w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-14-320x192.png.webp 320w" srcset="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20895%20538'%3E%3C/svg%3E" data-lazy-sizes="(max-width: 895px) 100vw, 895px"/> <img decoding="async" width="895" height="538" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20895%20538'%3E%3C/svg%3E" alt="Word image 61868 14" data-lazy-srcset="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-14.png 895w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-14-640x385.png 640w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-14-320x192.png 320w" data-lazy-sizes="(max-width: 895px) 100vw, 895px" data-lazy-src="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-14.png"/> </picture> <noscript><picture decoding="async" class="wp-image-61888" title="Ppc for lawyers: 10 proven google advertising strategies 14"> <source type="image/webp" srcset="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-14.png.webp 895w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-14-640x385.png.webp 640w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-14-320x192.png.webp 320w" sizes="(max-width: 895px) 100vw, 895px"/> <img decoding="async" width="895" height="538" src="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-14.png" alt="Word image 61868 14" srcset="https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-14.png 895w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-14-640x385.png 640w, https://www.onthemap.com/wp-content/uploads/2023/02/word-image-61868-14-320x192.png 320w" sizes="(max-width: 895px) 100vw, 895px"/> </picture> </noscript></figure> <p>You’ll get to see which ad resulted in a higher conversion rate, as well as other related stats that can influence your law firm PPC strategy.</p> <h3 class="wp-block-heading"><a id="post-61868-_17jlcu13ubm0"></a>Track your PPC advertising results</h3> <p>To know if your PPC advertising campaigns are generating revenue and paying clients for your law firm, you’ll need a system to track and analyze ad performance.</p> <p>If you’re running Google Ads, the simplest way to track your PPC ad performance and ad spend is to connect your Google Ads account to Google Analytics. This allows you to see how your PPC campaigns are performing, with key metrics like CPC and CPA (cost-per-acquisition) as well as ROAS (return on ad spend) and conversion rate.</p> <p>Depending on your data, you might need to improve your ads or adjust your bids to get better results.</p> <h2 class="wp-block-heading"><a id="post-61868-_oln2u8yrxf9d"></a>Conclusion</h2> <p>Running successful PPC advertising campaigns for your law firm is not a simple task. You need time, resources, and patience to discover what strategy works when implementing PPC for lawyers. For most law firms, learning and maintaining pay-per-click ads can take a toll on client work and billable hours.</p> <p>Law firms can instead focus on their utilization rate and leave the PPC marketing tasks to the pros. Hiring PPC management experts that have the experience in creating a successful PPC campaign would be the best option that is a win-win for everyone involved.</p> </div> </div> <div class="lg:w-1/4 lg:order-1 md:py-10"> <div class="sticky top-16 py-1 max-h-[90vh] overflow-y-auto"> <div class="max-h-[180px] toc overflow-y-auto mb-4"> <p class="pb-2 pt-4 uppercase font-semibold">Table of Contents</p> <div class="toc-content"> </div> </div> <div class="hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-180925846102" style="max-width:100%; max-height:100%; width:280px;height:480px" data-hubspot-wrapper-cta-id="180925846102"> <a href="https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/redirect?encryptedPayload=AVxigLI%2FgeOHvPVv65HCjidnu2d6%2FpIGXbT05AZIs5gacvEpOVERUiVuEPCtO1Ewtyt3dVH8DyqNFJnSHu1KkDDrRrDr1X6DX3%2BtF%2BHjKG%2BjldrruX%2F8RLQJLCbHrTezgPNobFt6RbiWbD5hbTIADerbIn8sp0aB82BRs%2FHsetv6ydYx&webInteractiveContentId=180925846102&portalId=45566080" target="_blank" rel="noopener" crossorigin="anonymous"> <img alt="serps" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" style="height: 100%; width: 100%; object-fit: fill" onerror="this.style.display='none'" data-lazy-src="https://no-cache.hubspot.com/cta/default/45566080/interactive-180925846102.png" /><noscript><img alt="serps" loading="lazy" src="https://no-cache.hubspot.com/cta/default/45566080/interactive-180925846102.png" style="height: 100%; width: 100%; object-fit: fill" onerror="this.style.display='none'" /></noscript> </a> </div> </div> </div> </div> </section> <section class="container mb-10"> <h2>Related Articles</h2> <div class="flex flex-col md:flex-row justify-center gap-5"> <div class="lg:w-1/3"> <a href="https://www.onthemap.com/blog/law-firm-marketing-team/" class="block hover:no-underline" title="Open article about 10 Law Firm Marketing Team Roles to Consider in 2025"> <article class="post h-[430px] p-8 relative isolate 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width="60" height="60" viewBox="0 0 60 60" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M28.8914 32.5954C25.9173 29.8131 26.1535 19.5128 26.6238 15.1199C23.8494 15.7347 21.2116 17.1231 19.0535 19.2963C13.0382 25.3541 13.0382 35.1766 19.0535 41.2364C25.0686 47.2962 34.8221 47.2944 40.8393 41.2364C42.9397 39.1212 44.3047 36.5457 44.9382 33.8309C40.0309 34.6526 31.5774 35.1109 28.8914 32.5954Z" fill="white"></path> <path d="M59.6927 24.8785C59.3429 25.89 57.7204 27.9647 57.1427 28.5444C55.5177 30.1758 54.6424 30.715 52.5783 31.6766C52.225 36.9392 50.051 41.9141 46.0261 45.9371C37.2029 54.7561 22.8953 54.7561 14.0719 45.9371C5.24842 37.1177 5.24842 22.8172 14.0719 13.9982C18.1044 9.96777 23.2831 7.77974 28.56 7.43429C29.4126 5.59176 30.5435 3.76077 32.1008 2.36354C32.9611 1.59199 34.1362 0.889539 35.1752 0.304165C26.1404 -0.977908 15.7502 1.78585 8.80091 8.73173C-2.93364 20.4604 -2.93364 39.4746 8.80091 51.2032C20.5354 62.9323 39.5589 62.9323 51.2937 51.2032C58.2446 44.2535 60.9773 33.9106 59.6927 24.8785Z" fill="white"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M55.1991 9.6116C54.5866 8.51741 53.8276 7.53373 52.9558 6.71974C51.1759 5.05551 48.9315 4.02801 46.461 3.8088C42.8312 3.45231 39.1594 4.87062 36.6186 7.62331C34.8676 9.52012 33.7785 11.8611 33.4734 14.387C33.4734 14.387 32.0352 24.6505 34.3755 26.8372C36.714 29.0236 46.7892 26.8314 46.7892 26.8314C50.5124 26.0822 53.648 23.6136 55.3957 20.0449C57.0147 16.7355 56.9422 12.7361 55.1991 9.6116ZM48.3399 18.1119C46.6501 19.8008 43.9108 19.8008 42.2207 18.1119C40.5309 16.4229 40.5309 13.6854 42.2207 11.9965C43.9108 10.3074 46.6501 10.3074 48.3399 11.9965C50.0298 13.6854 50.0298 16.4229 48.3399 18.1119Z" fill="white"></path> </svg> <h3 class="hover:no-underline h5 p-0 capitalize text-white text-left hover:text-white/80"> 5 Law Firm Marketing KPIs to Improve Your Marketing</h3> <div class="mt-3 flex hidden gap-x-3 sm:block"> <div class="flex items-center space-x-4 mb-5"> <picture class="rounded-full w-10 h-10 overflow-hidden"> <source type="image/webp" data-lazy-srcset="https://www.onthemap.com/wp-content/uploads/2023/10/Meo-1024x1024-1-160x160.jpg.webp" srcset="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20160%20160'%3E%3C/svg%3E"/> <img width="160" height="160" alt="Image of Meo Antolin" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20160%20160'%3E%3C/svg%3E" data-lazy-src="https://www.onthemap.com/wp-content/uploads/2023/10/Meo-1024x1024-1-160x160.jpg"/> </picture> <noscript><picture class="rounded-full w-10 h-10 overflow-hidden"> <source type="image/webp" srcset="https://www.onthemap.com/wp-content/uploads/2023/10/Meo-1024x1024-1-160x160.jpg.webp"/> <img width="160" height="160" alt="Image of Meo Antolin" src="https://www.onthemap.com/wp-content/uploads/2023/10/Meo-1024x1024-1-160x160.jpg"/> </picture> </noscript> <div class="font-medium text-white"> Meo Antolin </div> </div> <div class="flex items-center gap-x-3 text-white"> <svg class="h-5 w-5 fill-white" fill="currentColor" xmlns="http://www.w3.org/2000/svg" id="mdi-calendar-month" viewBox="0 0 24 24"><path d="M9,10V12H7V10H9M13,10V12H11V10H13M17,10V12H15V10H17M19,3A2,2 0 0,1 21,5V19A2,2 0 0,1 19,21H5C3.89,21 3,20.1 3,19V5A2,2 0 0,1 5,3H6V1H8V3H16V1H18V3H19M19,19V8H5V19H19M9,14V16H7V14H9M13,14V16H11V14H13M17,14V16H15V14H17Z"></path></svg> <time style="color:currentColor;" datetime="2024-11-18">Nov 18, 2024</time> </div> </div> </div> </article> </a> </div> </div> </section> <section class="bg-navy overflow-hidden"> <div class="container relative bg-no-repeat bg-left-bottom py-8 md:py-16" style="background-image: url()"> <div class=""> <div class="absolute -bottom-20 left-4"> <svg class="stroke-yellow rotate-180" width="144" height="144" viewBox="0 0 144 144" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M142 6V2L2 142H6C81.1107 142 142 81.1107 142 6Z" stroke-width="3" 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5.85963C3.0404 5.86196 3.0404 5.86428 3.0404 5.8666C3.0404 5.86893 3.03924 5.87125 3.03924 5.87357C3.03924 5.87589 3.03808 5.87822 3.03808 5.88054V5.89447C3.03808 6.94428 3.89279 7.79899 4.9426 7.79899ZM14.536 5.74815H11.4574L12.9973 1.95538L14.536 5.74815ZM4.9426 1.95538L6.48247 5.74815H3.40272L4.9426 1.95538Z" /> <path d="M1.28418 14.4977L2.83429 12.9476L6.25307 16.3664L4.70296 17.9165L1.28418 14.4977Z" /> </svg> <span>Personal Injury Lawyers</span> </a> </li> <li> <a class="text-navy group flex items-center gap-2 opacity-80 transition-all duration-300 hover:opacity-100" href="https://www.onthemap.com/blog/criminal-defense-attorney-marketing-guide/"> <svg class="fill-blue-dark transition-all duration-300 group-hover:fill-white group-focus:fill-yellow group-hover:fill-yellow h-4 w-4" width="18" height="18" viewBox="0 0 18 18" fill="none" xmlns="http://www.w3.org/2000/svg" width="18" height="18" viewBox="0 0 18 18" fill="none" xmlns="http://www.w3.org/2000/svg"> <g 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4.53973 1.91181 4.53973 1.91581C4.69173 2.01581 4.79173 2.18781 4.79173 2.37981L4.79573 3.14781ZM7.51973 1.92381H6.74773C6.43973 1.92381 6.19173 1.67181 6.19173 1.36781C6.19173 1.05981 6.44373 0.811809 6.74773 0.811809H7.51973C7.82773 0.811809 8.07573 1.06381 8.07573 1.36781C8.07573 1.67181 7.82773 1.92381 7.51973 1.92381ZM9.91973 1.36381C9.91973 1.05581 10.1717 0.807809 10.4757 0.807809H11.2517C11.5597 0.807809 11.8077 1.05981 11.8077 1.36381C11.8077 1.66781 11.5557 1.91981 11.2517 1.91981H10.4797C10.1717 1.92381 9.91973 1.67181 9.91973 1.36381Z" /> </g> <defs> <clipPath id="clip0_5001_2003"> <rect width="18" height="18"> </clipPath> </defs> </svg> <span>Criminal Defense Attorneys</span> </a> </li> <li> <a class="text-navy group flex items-center gap-2 opacity-80 transition-all duration-300 hover:opacity-100" href="https://www.onthemap.com/blog/bankruptcy-attorney-marketing/"> <svg class="fill-blue-dark transition-all duration-300 group-hover:fill-white group-focus:fill-yellow 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group-focus:fill-yellow group-hover:fill-yellow h-4 w-4" width="18" height="18" viewBox="0 0 18 18" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_5001_2010)"> <path d="M4.68403 5.3039C4.60003 5.3039 4.53203 5.3719 4.53203 5.4559V5.7119C4.53203 5.7679 4.58003 5.8159 4.63603 5.8159H17.064C17.12 5.8159 17.168 5.7679 17.168 5.7119V5.4559C17.168 5.3719 17.1 5.3039 17.016 5.3039H4.68403Z" /> <path d="M14.932 10.0799C15.996 10.0799 16.864 9.2119 16.864 8.1479V6.2159H4.83603V8.1479C4.83603 9.2119 5.70403 10.0799 6.76803 10.0799H14.932Z" /> <path d="M16.816 4.9039V4.2639C16.816 3.6759 16.684 3.1159 16.448 2.6159L11.72 4.9039H16.816Z" /> <path d="M12.332 14.7679C12.316 14.7919 12.3 14.8159 12.284 14.8439C12.276 14.8559 12.268 14.8679 12.264 14.8799C12.216 14.9639 12.176 15.0519 12.14 15.1439C12.068 15.3399 12.028 15.5519 12.028 15.7759C12.028 16.0999 12.112 16.4079 12.264 16.6719C12.272 16.6839 12.276 16.6959 12.284 16.7079C12.604 17.2439 13.188 17.6079 13.856 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2.0559L4.81603 4.8999L5.59603 4.9039Z" /> </g> <defs> <clipPath id="clip0_5001_2010"> <rect width="18" height="18" /> </clipPath> </defs> </svg> <span>Family Lawyers</span> </a> </li> <li> <a class="text-navy group flex items-center gap-2 opacity-80 transition-all duration-300 hover:opacity-100" href="https://www.onthemap.com/blog/estate-planning-lawyer-marketing/"> <svg class="fill-blue-dark transition-all duration-300 group-hover:fill-white group-focus:fill-yellow group-hover:fill-yellow h-4 w-4" width="18" height="18" viewBox="0 0 18 18" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M13.5652 13.2594H14.6412V15.0569H13.5652V13.2594Z" /> <path d="M16.8966 11.9166V15.0568H15.0268V13.0666C15.0268 12.9603 14.9405 12.8738 14.834 12.8738H13.3726C13.2661 12.8738 13.1798 12.9603 13.1798 13.0666V15.0568H11.3099V11.9166H16.8966Z" /> <path d="M10.5951 11.5312L14.1178 7.83903L17.6404 11.5312H10.5951Z" /> <path d="M11.7793 1.14111L13.9249 3.41069H11.7793V1.14111Z" /> <path d="M13.9259 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4.78396 3.89241C4.67326 3.72389 4.51284 3.5944 4.30696 3.50755C4.16218 3.44658 4.00018 3.40664 3.82344 3.38841V3.10413C3.82344 2.99781 3.73715 2.91141 3.63073 2.91141C3.52441 2.91141 3.43801 2.99781 3.43801 3.10413V3.38189C3.2498 3.39561 3.07464 3.43566 2.9159 3.50125C2.71621 3.58371 2.56209 3.70634 2.4578 3.86586C2.35385 4.02505 2.3012 4.19875 2.3012 4.3819C2.3012 4.54829 2.34418 4.70073 2.42911 4.83505C2.51405 4.96971 2.64511 5.0839 2.81848 5.17469C2.9528 5.24601 3.19141 5.32308 3.52779 5.40385C3.5639 5.41251 3.59315 5.4196 3.61993 5.42635C3.90331 5.49531 4.09378 5.54853 4.18569 5.5843C4.34026 5.64303 4.4531 5.71728 4.52116 5.80469C4.58934 5.89233 4.62376 5.99628 4.62376 6.11373C4.62376 6.22938 4.5881 6.33738 4.51779 6.43514C4.44725 6.53268 4.33869 6.61053 4.19503 6.66621C4.05249 6.72179 3.88554 6.7498 3.6989 6.7498C3.66965 6.7498 3.64265 6.74924 3.61644 6.748C3.43903 6.73956 3.27511 6.70323 3.12931 6.63989C2.96068 6.56643 2.83445 6.46878 2.75413 6.34975C2.70373 6.27483 2.66424 6.18573 2.6369 6.08493C2.61024 5.98671 2.52024 5.91809 2.41764 5.91809C2.41078 5.91809 2.40391 5.91843 2.39705 5.9191C2.33068 5.92484 2.27026 5.95904 2.23111 6.01304C2.19264 6.06603 2.17891 6.13285 2.19365 6.19641C2.22605 6.3358 2.2823 6.46743 2.36116 6.58769C2.48761 6.78029 2.66469 6.92654 2.88721 7.0225C3.0437 7.08989 3.22843 7.13388 3.43801 7.15424V7.43954C3.43801 7.54596 3.52441 7.63225 3.63073 7.63225C3.73715 7.63225 3.82344 7.54596 3.82344 7.43954V7.16481C4.04405 7.15379 4.24678 7.10643 4.42723 7.02363C4.6349 6.92856 4.79634 6.79356 4.90693 6.62256C5.01763 6.45156 5.07376 6.26684 5.07376 6.07356ZM4.99063 15.0166C4.99063 14.9102 4.90423 14.8239 4.79791 14.8239H2.17779C2.07136 14.8239 1.98508 14.9102 1.98508 15.0166C1.98508 15.123 2.07136 15.2094 2.17779 15.2094H4.7978C4.90423 15.2094 4.99063 15.123 4.99063 15.0166Z" /> </svg> <span>Estate Planning Attorneys</span> </a> </li> <li> <a class="text-navy group flex items-center gap-2 opacity-80 transition-all duration-300 hover:opacity-100" href=" https://www.onthemap.com/blog/how-to-get-workers-compensation-clients/"> <svg class="fill-blue-dark transition-all duration-300 group-hover:fill-white group-focus:fill-yellow group-hover:fill-yellow h-4 w-4" width="18" height="18" viewBox="0 0 18 18" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M7.49588 1.09651L7.54301 2.21584C7.53515 2.2237 7.51552 2.23941 7.48017 2.23941H7.18168C7.15026 2.23941 7.12669 2.22762 7.11884 2.21977L7.15026 1.33216C7.26416 1.24575 7.37805 1.1672 7.49588 1.09651Z" /> <path d="M10.8578 1.33216L10.8892 2.21584C10.8814 2.2237 10.8578 2.23941 10.8264 2.23941H10.5279C10.4965 2.23941 10.4729 2.22762 10.4651 2.21977L10.5122 1.10044C10.6379 1.1672 10.7518 1.24575 10.8578 1.33216Z" /> <path d="M11.9653 3.44907H9.61671L9.76595 0.782312C9.8877 0.813732 10.0095 0.853006 10.1273 0.900136L10.0684 2.20406C10.0644 2.3101 10.0998 2.41222 10.1783 2.49469C10.2687 2.58895 10.3943 2.64394 10.5318 2.64394H10.8303C10.9638 2.64394 11.0895 2.59288 11.1798 2.49862C11.2584 2.42007 11.2977 2.31403 11.2937 2.20799L11.2741 1.73669C11.6708 2.20799 11.9221 2.80496 11.9653 3.44907Z" /> <path d="M8.24996 0.786238L8.3992 3.453H6.05057C6.09377 2.80496 6.34513 2.21191 6.7418 1.74062L6.72609 2.20799C6.72217 2.31403 6.75751 2.41614 6.83606 2.49862C6.92639 2.59288 7.056 2.64786 7.18954 2.64786H7.48802C7.62156 2.64786 7.75117 2.59681 7.83757 2.50255C7.91612 2.42007 7.95539 2.31795 7.95147 2.21191L7.89255 0.904063C8.00645 0.856933 8.1282 0.817658 8.24996 0.786238Z" /> <path d="M8.63482 0.417056C8.63482 0.397418 8.6466 0.381709 8.65839 0.369926C8.68588 0.342434 8.73694 0.314941 8.8037 0.314941H9.22002C9.28678 0.314941 9.33784 0.342434 9.36533 0.369926C9.37712 0.381709 9.3889 0.397418 9.38497 0.417056L9.21609 3.44907H8.8037L8.63482 0.417056Z" /> <path d="M5.96022 4.25027C5.85025 4.25027 5.75992 4.15994 5.75992 4.04997C5.75992 3.94 5.85025 3.84967 5.96022 3.84967H12.0596C12.1696 3.84967 12.2599 3.94 12.2599 4.04997C12.2599 4.15994 12.1696 4.25027 12.0596 4.25027H5.96022Z" /> <path d="M11.4312 4.65088C11.7179 6.33184 11.3998 7.68682 10.5436 8.46053C10.5279 8.47231 10.5122 8.4841 10.5004 8.49588C10.4218 8.56657 10.3393 8.62941 10.249 8.68832C9.48316 9.1989 8.52878 9.1989 7.76292 8.68832C7.6883 8.64119 7.61761 8.58621 7.55084 8.53123C7.53906 8.51944 7.52727 8.50766 7.51549 8.4998C6.62788 7.73395 6.29012 6.35933 6.58075 4.65088H11.4312Z" /> <path d="M10.5346 8.97994V9.93978C10.5346 10.552 10.0358 11.0508 9.42365 11.0508H8.5923C8.29376 11.0508 8.01412 10.9374 7.80629 10.7258C7.59467 10.5142 7.4813 10.2345 7.4813 9.93978V8.97994C7.92721 9.28225 8.47893 9.42963 9.00797 9.42963C9.53702 9.42963 10.0887 9.28225 10.5346 8.97994Z" /> <path d="M11.6872 10.0872L6.5328 15.3738H5.49738V12.9893C5.49738 12.9062 5.42936 12.842 5.35 12.842C5.27065 12.842 5.20263 12.9062 5.20263 12.9893V15.3738H3.01465V13.4012C3.01465 11.5723 4.49975 10.0872 6.32874 10.0872H7.1941C7.22811 10.4084 7.36793 10.7031 7.59844 10.9336C7.86297 11.1982 8.21818 11.3455 8.59229 11.3455H9.42365C10.1492 11.3455 10.75 10.7938 10.8218 10.0872H11.6872Z" /> <path d="M6.2456 15.6724L4.32215 17.6449H3.01465V15.6724H6.2456Z" /> <path d="M13.433 10.586L8.75853 15.4003C8.74342 15.4116 8.7283 15.4267 8.71697 15.4418L6.57811 17.6449H4.73024L12.0726 10.1098C12.5601 10.1665 13.0249 10.329 13.433 10.586Z" /> <path d="M9.06089 15.6724C9.60505 15.6724 10.0472 16.1145 10.0472 16.6587C10.0472 17.2028 9.60505 17.6449 9.06089 17.6449H6.99005L8.90595 15.6724H9.06089Z" /> <path d="M15.0013 13.405V17.6449H12.8133V12.9931C12.8133 12.91 12.7453 12.8457 12.6659 12.8457C12.5828 12.8457 12.5185 12.91 12.5185 12.9931V17.6449H9.88088C10.1643 17.4106 10.3457 17.0554 10.3457 16.6586C10.3457 15.9936 9.83931 15.4456 9.18934 15.3814L13.6824 10.756C14.51 11.3795 15.0013 12.362 15.0013 13.405Z" /> </svg> <span>Workers Comp Lawyers</span> </a> </li>  <li> <a class="text-navy group flex items-center gap-2 opacity-80 transition-all duration-300 hover:opacity-100" href="https://www.onthemap.com/blog/immigration-lawyer-marketing/"> <svg class="fill-blue-dark transition-all duration-300 group-hover:fill-white group-focus:fill-yellow group-hover:fill-yellow h-4 w-4" width="26" height="27" viewBox="0 0 26 27" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M6.64042 1.87793L6.1886 4.29882H2.44922L3.20264 1.87793H6.64042Z"></path> <path d="M10.686 1.87793L10.5352 4.29882H6.78369L7.23551 1.87793H10.686Z"></path> <path d="M14.7282 1.87793L14.879 4.29882H11.1211L11.2719 1.87793H14.7282Z"></path> <path d="M18.7647 1.87793L19.2165 4.29882H15.465L15.3142 1.87793H18.7647Z"></path> <path d="M23.5508 4.29882H19.8114L19.3596 1.87793H22.7974L23.5508 4.29882Z"></path> <path d="M23.7328 4.8833L24.4868 7.30477H20.3731L19.9207 4.8833H23.7328Z"></path> <path d="M19.3255 4.8833L19.7779 7.30477H15.652L15.5012 4.8833H19.3255Z"></path> <path d="M14.915 4.8833L15.0663 7.30477H10.9341L11.0855 4.8833H14.915Z"></path> <path d="M10.4989 4.8833L10.3481 7.30477H6.22217L6.67457 4.8833H10.4989Z"></path> <path d="M6.07936 4.8833L5.62696 7.30477H1.51318L2.26718 4.8833H6.07936Z"></path> <path d="M0.577881 10.3111L1.33188 7.88965H5.51846L5.06548 10.3111H0.577881Z"></path> <path d="M10.3122 7.88965L10.1609 10.3111H5.66113L6.11296 7.88965H10.3122Z"></path> <path d="M15.102 7.88965L15.2528 10.3111H10.7473L10.8981 7.88965H15.102Z"></path> <path d="M20.9347 10.3111L20.4817 7.88965H24.6683L25.4223 10.3111H20.9347Z"></path> <path d="M19.8873 7.88965L20.3391 10.3111H15.8388L15.688 7.88965H19.8873Z"></path> <path d="M22.7199 10.896V25.1215H17.0814V13.7254C17.0814 13.5642 16.9503 13.433 16.7891 13.433H9.21092C9.04972 13.433 8.91856 13.5642 8.91856 13.7254V25.122H3.28003V10.896H22.7199Z"> </path> <path d="M9.50342 14.0176H16.4968V25.1219H9.50342V14.0176Z"></path> </svg> <span>Immigration Lawyers</span> </a> </li> <li> <a class="text-navy group flex items-center gap-2 opacity-80 transition-all duration-300 hover:opacity-100" href=" 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width="18" height="18" fill="white" transform="translate(0 2)" /> </clipPath> </defs> </svg> <span>Family Law Attorney Websites</span> </a> </li> <li> <a class="text-navy group flex items-center gap-2 opacity-80 transition-all duration-300 hover:opacity-100" href="https://www.onthemap.com/blog/best-personal-injury-lawyer-websites/"> <svg class="fill-blue-dark transition-all duration-300 group-hover:fill-white group-focus:fill-yellow group-hover:fill-yellow h-4 w-4" width="18" height="20" viewBox="0 0 18 20" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M7.35602 6.89209L7.77202 14.3921H1.12402C1.18002 12.2561 2.08402 10.3081 3.54002 8.90809L3.47602 10.0401C3.46402 10.2241 3.53602 10.4041 3.67202 10.5481C3.84002 10.7241 4.08802 10.8281 4.35202 10.8281H5.11202C5.37602 10.8281 5.62002 10.7241 5.79202 10.5481C5.92802 10.4041 5.99602 10.2241 5.98802 10.0401L5.84002 7.37609C6.31602 7.16809 6.82402 7.00409 7.35602 6.89209ZM5.74802 12.0561C5.74802 11.9441 5.65602 11.8521 5.54402 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8.52387L14.1121 10.0639Z" /> <path d="M16.8765 14.3921H10.2285L10.6445 6.89209C11.1765 7.00409 11.6845 7.16809 12.1645 7.38009L12.0165 10.0441C12.0045 10.2281 12.0765 10.4081 12.2125 10.5521C12.3805 10.7281 12.6285 10.8321 12.8925 10.8321H13.6525C13.9165 10.8321 14.1605 10.7281 14.3325 10.5521C14.4685 10.4081 14.5365 10.2281 14.5285 10.0441L14.4645 8.91209C15.9165 10.3081 16.8205 12.2561 16.8765 14.3921ZM14.2845 12.0561C14.2845 11.9441 14.1925 11.8521 14.0805 11.8521H12.4605C12.3485 11.8521 12.2565 11.9441 12.2565 12.0561C12.2565 12.1681 12.3485 12.2601 12.4605 12.2601H14.0805C14.1925 12.2601 14.2845 12.1681 14.2845 12.0561ZM14.2845 13.1641C14.2845 13.0521 14.1925 12.9601 14.0805 12.9601H12.4605C12.3485 12.9601 12.2565 13.0521 12.2565 13.1641C12.2565 13.2761 12.3485 13.3681 12.4605 13.3681H14.0805C14.1925 13.3721 14.2845 13.2801 14.2845 13.1641Z" /> <path d="M10.1239 6.00807C10.1919 6.08007 10.2719 6.20007 10.2639 6.35607L10.2479 6.62407L9.81991 14.3881H8.17991L7.75191 6.62407L7.73591 6.35607C7.72791 6.20007 7.80791 6.08007 7.87591 6.00807C8.01591 5.86007 8.23991 5.76807 8.46791 5.76807H9.52791C9.75991 5.77207 9.98391 5.86007 10.1239 6.00807Z" /> <path d="M16.8844 14.8003C17.2764 14.8003 17.6004 15.1203 17.6004 15.5163C17.6004 15.9123 17.2804 16.2323 16.8844 16.2323H1.11239C0.720391 16.2323 0.400391 15.9123 0.400391 15.5163C0.400391 15.1203 0.720391 14.8003 1.11239 14.8003H16.8844Z" /> </svg> <span>Personal Injury Attorney Websites</span> </a> </li> <li> <a class="text-navy group flex items-center gap-2 opacity-80 transition-all duration-300 hover:opacity-100" href="https://www.onthemap.com/blog/bankruptcy-lawyer-website-design/"> <svg class="fill-blue-dark transition-all duration-300 group-hover:fill-white group-focus:fill-yellow group-hover:fill-yellow h-4 w-4" width="18" height="18" viewBox="0 0 18 18" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_2809_71834)"> <path d="M15.0721 10.9067C15.2345 10.9067 15.3669 11.0391 15.3669 11.2019C15.3669 11.3643 15.2345 11.4967 15.0721 11.4967C14.9097 11.4967 14.7773 11.3643 14.7773 11.2019C14.7773 11.0391 14.9097 10.9067 15.0721 10.9067Z" /> <path d="M13.5791 9.83789V12.5655H17.6003V9.83789H13.5791ZM15.0723 11.9063C14.6835 11.9063 14.3679 11.5903 14.3679 11.2019C14.3679 10.8131 14.6835 10.4971 15.0723 10.4971C15.4607 10.4971 15.7767 10.8131 15.7767 11.2019C15.7767 11.5903 15.4607 11.9063 15.0723 11.9063Z" /> <path d="M15.16 3.03613V4.80413H14.6284L14.042 3.03613H15.16Z" /> <path d="M14.1967 4.80411H12.6347L11.0615 2.43651L13.2019 1.80371L13.5619 2.88971C13.5631 2.89251 13.5639 2.89571 13.5647 2.89851L14.1967 4.80411Z" /> <path d="M12.1433 4.80397H3.24414L9.48854 0.80957L10.5613 2.42357C10.5645 2.42877 10.5677 2.43397 10.5713 2.43917L12.1433 4.80397Z" /> <path d="M13.1696 9.63298V12.7702C13.1696 12.8834 13.2616 12.975 13.3744 12.975H16.9372V16.6538C16.9372 16.9494 16.6968 17.1902 16.4012 17.1902H0.936391C0.640791 17.1902 0.400391 16.9494 0.400391 16.6538V5.74938C0.400391 5.45378 0.640791 5.21338 0.936391 5.21338H16.4012C16.6968 5.21338 16.9372 5.45378 16.9372 5.74938V9.42818H13.3744C13.2616 9.42818 13.1696 9.51978 13.1696 9.63298Z" /> </g> <defs> <clipPath id="clip0_2809_71834"> <rect width="18" height="18" fill="white" /> </clipPath> </defs> </svg> <span>Bankruptcy Websites</span> </a> </li> </ul> </div> <div class="mb-5"> <p class="font-sans text-base font-bold">Best Agencies</p> <ul class="flex flex-col gap-3" id="Best_Agencies"> <li> <a class="text-navy group flex items-center gap-2 opacity-80 transition-all duration-300 hover:opacity-100" href="https://www.onthemap.com/law-firm-seo-agency/best/"> <span>Lawyer SEO</span> </a> </li> <li> <a class="text-navy group flex items-center gap-2 opacity-80 transition-all duration-300 hover:opacity-100" href="https://www.onthemap.com/law-firm-digital-marketing-agency/best/"> <span>Lawyer Marketing</span> </a> </li> <li> <a class="text-navy group flex items-center gap-2 opacity-80 transition-all duration-300 hover:opacity-100" href="https://www.onthemap.com/personal-injury-marketing-company/"> <span>Personal Injury Marketing</span> </a> </li> </ul> <p class="font-sans text-base font-bold mt-10">Agency Reviews</p> <ul class="flex flex-col gap-3 mb-5" id="Alternatives"> <li> <a class="text-navy group flex items-center gap-2 opacity-80 transition-all duration-300 hover:opacity-100" href="https://www.onthemap.com/law-firm-seo-agency/rankings-io/"> <span>Rankings.io</span> </a> </li> <li> <a class="text-navy group flex items-center gap-2 opacity-80 transition-all duration-300 hover:opacity-100" href="https://www.onthemap.com/law-firm-seo-agency/lawrank/"> <span>Lawrank</span> </a> </li> <li> <a class="text-navy group flex items-center gap-2 opacity-80 transition-all duration-300 hover:opacity-100" href="https://www.onthemap.com/law-firm-seo-agency/ilawyermarketing/"> <span>iLawyerMarketing</span> </a> </li> <li> <a class="text-navy group flex items-center gap-2 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