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Advertising supports audience mapping to Google, Facebook, Instagram, YouTube, Snapchat, LinkedIn and Twitter, as well as customer integrations.</p>\n","kind":"card_faq-qna","id":"1685980535295_fny"}]}]}],"path":"/marketing/engagement","urlLoc":"eu","curHref":"/eu/marketing/engagement/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"open-template","curLocale":"en-eu"}], chassis: 'v2', }; window.sfdcBase = window.sfdcBase || {}; window.sfdcBase.chat = window.sfdcBase.chat || {}; window.sfdcBase.chat.invite = window.sfdcBase.chat.invite || {}; </script> <div class="globalnav-wrapper-c360 "> <a class="screen-reader-text skip-to-content-c360" href="#main-content"> <div class="screen-reader-container">Skip to content</div> </a> <hgf-c360nav locale=eu search="true" show-region-selector="true" context-nav-enabled="true" hide-login="false" truly-hide-login="false" show-button-main=true show-button-secondary=false hide-contact="false" origin=https://wp.sfdcdigital.com/en-eu/wp-json> </hgf-c360nav> <hgf-c360contextnav origin=https://wp.sfdcdigital.com/en-eu/wp-json> </hgf-c360contextnav> </div> <main id="main-content" class="pbc-open-template"> <div data-blade-id="1669069214809_11ts" data-blade-position="1" data-blade-name="sf/marquee" data-blade-variant="marquee" data-blade-source="www" data-blade-type="blade"> <style> section[id="1669069214809_11ts"] .headline strong { color: #0D9DDA !important; font-weight: inherit; } </style> <section id="1669069214809_11ts" class="relative marquee--blade marquee--right-image" > <div class="container"> <article class="grid grid_main grid--onebyone" data-module-track-impressions="" data-module-id="1669069214809_11ts" data-module-name="Marketing Cloud Engagement" data-module-position="1" data-module-type="headline"> <div class="image__wrapper "> <img loading="eager" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/07/marquee-marketing-engagement.png?w=1024" class="image__asset" alt="Astro holding a Marketing Cloud icon, standing in front of a Marketing Cloud Engagement Interface " sizes="100vw" srcset="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/07/marquee-marketing-engagement.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/07/marquee-marketing-engagement.png?resize=300,290 300w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/07/marquee-marketing-engagement.png?resize=768,743 768w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/07/marquee-marketing-engagement.png?resize=1024,991 1024w" height="991" width="1024"/> </div> <div class="content__wrapper "> <header class="marquee__blade-heading eyebrow--standard "> <h1 class="headline marquee__headline--standard" style=" color:#032D60 "> Marketing Cloud Engagement </h1> <div class="blade__description"> <p>Build relationships with engagement marketing tools, powered by AI. Activate your data to deliver personalised campaigns at scale and increase customer lifetime value.</p> </div> </header> <div class="cta_container flex flex--right ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Watch demo" data-link-url="https://www.salesforce.com/eu/form/demo/demo-marketing/?d=pb" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="primary" data-stacking="default" aria-label="Watch demo of Marketing Cloud Engagement" href="https://www.salesforce.com/eu/form/demo/demo-marketing/?d=pb" target="_blank" rel="noopener" > Watch demo </a> </pbc-button> </div> </div> </article> </div> <div class="blade__background blade__background--custom-desktop"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/marquee-marketing-product-background-desktop-3.png?w=1024" class="background__image background__image--custom" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/marquee-marketing-product-background-desktop-3.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/marquee-marketing-product-background-desktop-3.png?resize=300,94 300w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/marquee-marketing-product-background-desktop-3.png?resize=768,240 768w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/marquee-marketing-product-background-desktop-3.png?resize=1024,320 1024w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/marquee-marketing-product-background-desktop-3.png?resize=1536,480 1536w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/marquee-marketing-product-background-desktop-3.png?resize=2048,640 2048w" height="100%" width="100%"/> </div> </section> </div><div data-blade-id="1670626678406_1b4x" data-blade-position="2" data-blade-name="sf/text" data-blade-variant="text" data-blade-source="www" data-blade-type="blade"> <section id="1670626678406_1b4x" class="relative text--blade" > <div class="container"> <article class="grid grid_main text__blade--link_below text--center" data-module-id="1670626678406_1b4x" data-module-name="What can you do with an engagement marketing platform?" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="text__blade-heading eyebrow--large "> <h2 class="headline text__headline--large" style=" "> What can you do with an engagement marketing platform? </h2> <div class="blade__description "> <p>Create and deliver AI-powered, personalised campaigns connecting every moment of customer engagement.</p> </div> </header> </article> </div> </section> </div><div data-blade-id="1699943946129_swp" data-blade-position="3" data-blade-name="sf/productfeature" data-blade-variant="productfeature" data-blade-source="www" data-blade-type="blade"> <section id="1699943946129_swp" class="relative productfeature--blade blade_layout--left" > <div class="container"> <div class="relative grid grid_main productfeature__content has_video"> <div class="productfeature__content-group"> <header class="productfeature__blade-heading"> <h2 class="headline" style=" "> Activate relevant customer data at scale. </h2> </header> <div class="productfeature__tabs"> <div class="accordion__item accordion__item-1 show-hide__item selected " data-module-id="accordion-1" data-module-name="Journey Orchestration" data-module-position="1" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="true" aria-controls="rel1699943946016_3ut-11" class="accordion__trigger" id="show-hide1699943946016_3ut-11" aria-label="Journey Orchestration"> <span class="accordion__title relative"> Journey Orchestration <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1699943946016_3ut-11" id="rel1699943946016_3ut-11"> <div class="accordion__description"> <p>Design and deliver personalised customer journeys that improve engagement and conversions — across the entire lifecycle. Use simple, drag-and-drop tools to streamline journey creation — with messaging, content, and AI-decisioning built into a single workflow. Automate triggered experiences, like post-purchase or cross-selling, using data from various data sources or API events. And optimise each individual experience using real-time customer data, which ensures relevancy at every moment.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1699943946016_3ut-11__media--mobile"> <div class="show-hide__video video__wrapper"> <pbc-vidyard-player class="video__asset" video-uuid="9JwUYN1SaRuv9rSkeezpGW" > <pbc-vidyard-analytics slot="analytics" video-uuid="9JwUYN1SaRuv9rSkeezpGW" live-video="" > </pbc-vidyard-analytics> </pbc-vidyard-player> </div> </div> </section> </div> <div class="accordion__item accordion__item-2 show-hide__item " data-module-id="accordion-2" data-module-name="Multichannel Messaging" data-module-position="2" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1699943946023_oqw-22" class="accordion__trigger" id="show-hide1699943946023_oqw-22" aria-label="Multichannel Messaging"> <span class="accordion__title relative"> Multichannel Messaging <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1699943946023_oqw-22" id="rel1699943946023_oqw-22"> <div class="accordion__description"> <p>Integrate any type of customer message, even offline channels, into your customer journeys. Deliver a connected marketing experience that uses AI and decisioning to better engage your customers, no matter where they are. Using email, mobile push, SMS, third-party messaging, advertising — or even direct mail — you can design, build, and deploy those moments, all in one central console.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1699943946023_oqw-22__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-multichannel-messaging.jpg?w=1024" class="image__asset" alt="Cross-channel customer experience." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-multichannel-messaging.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-multichannel-messaging.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-multichannel-messaging.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-multichannel-messaging.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> <div class="accordion__item accordion__item-3 show-hide__item " data-module-id="accordion-3" data-module-name="Cross-CRM Engagement" data-module-position="3" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1699943946029_msl-33" class="accordion__trigger" id="show-hide1699943946029_msl-33" aria-label="Cross-CRM Engagement"> <span class="accordion__title relative"> Cross-CRM Engagement <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1699943946029_msl-33" id="rel1699943946029_msl-33"> <div class="accordion__description"> <p>Unify departmental silos to simplify the customer experience. With native integrations across Salesforce products, you can build connected journeys, regardless of whether your customers are engaging with marketing channels, service centers, sales reps, or loyalty programs. Power engagements with integrated activities across the platform — such as a service center follow-up, triggered by a negative customer survey result.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1699943946029_msl-33__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-unified-customer-engagement.png?w=1024" class="image__asset" alt="Connected journey schematic. " sizes="100vw" srcset="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-unified-customer-engagement.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-unified-customer-engagement.png?resize=300,300 300w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-unified-customer-engagement.png?resize=768,768 768w" height="1024" width="1024"/> </div> </div> </section> </div> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--left " data-media-label="rel1699943946016_3ut-11__media--desktop" style="grid-row: 1 / span 6"> <div class="show-hide__video video__wrapper"> <pbc-vidyard-player class="video__asset" video-uuid="9JwUYN1SaRuv9rSkeezpGW" > <pbc-vidyard-analytics slot="analytics" video-uuid="9JwUYN1SaRuv9rSkeezpGW" live-video="" > </pbc-vidyard-analytics> </pbc-vidyard-player> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--left show-hide__media--hidden" data-media-label="rel1699943946023_oqw-22__media--desktop" style="grid-row: 1 / span 6"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-multichannel-messaging.jpg?w=1024" class="image__asset" alt="Cross-channel customer experience." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-multichannel-messaging.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-multichannel-messaging.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-multichannel-messaging.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-multichannel-messaging.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--left show-hide__media--hidden" data-media-label="rel1699943946029_msl-33__media--desktop" style="grid-row: 1 / span 6"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-unified-customer-engagement.png?w=1024" class="image__asset" alt="Connected journey schematic. " sizes="100vw" srcset="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-unified-customer-engagement.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-unified-customer-engagement.png?resize=300,300 300w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-unified-customer-engagement.png?resize=768,768 768w" height="1024" width="1024"/> </div> </div> </div> </div> </section> </div><div data-blade-id="1679768474348_15tk" data-blade-position="4" data-blade-name="sf/productfeature" data-blade-variant="productfeature" data-blade-source="www" data-blade-type="blade"> <section id="1679768474348_15tk" class="relative productfeature--blade blade_layout--right" > <div class="container"> <div class="relative grid grid_main productfeature__content "> <div class="productfeature__content-group"> <header class="productfeature__blade-heading"> <h2 class="headline" style=" "> Engage with hyper-dynamic content on the right channel. </h2> </header> <div class="productfeature__tabs"> <div class="accordion__item accordion__item-1 show-hide__item selected " data-module-id="accordion-1" data-module-name="Email Marketing" data-module-position="1" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="true" aria-controls="rel1679768474324_11mj-11" class="accordion__trigger" id="show-hide1679768474324_11mj-11" aria-label="Email Marketing"> <span class="accordion__title relative"> Email Marketing <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1679768474324_11mj-11" id="rel1679768474324_11mj-11"> <div class="accordion__description"> <p>Push the limits of email personalisation and campaign efficiency with AI. Choose from prebuilt templates or create tailored customer emails from scratch. Integrate all of your campaigns, including transactional and promotional messages, and manage your email sender score, with a single platform. Choose the right piece of content for each customer, from a convenient, consolidated library.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1679768474324_11mj-11__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-personalized-email-marketing.jpg?w=1024" class="image__asset" alt="Personalised promotional email for a streaming service." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-personalized-email-marketing.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-personalized-email-marketing.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-personalized-email-marketing.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-personalized-email-marketing.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> <div class="accordion__item accordion__item-2 show-hide__item " data-module-id="accordion-2" data-module-name="Mobile App Engagement" data-module-position="2" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1682442240964_1akg-22" class="accordion__trigger" id="show-hide1682442240964_1akg-22" aria-label="Mobile App Engagement"> <span class="accordion__title relative"> Mobile App Engagement <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1682442240964_1akg-22" id="rel1682442240964_1akg-22"> <div class="accordion__description"> <p>Reach your customers on their preferred channels with integrated in-app engagement. With push messaging, you can use geotargeting or behavioral data to deliver relevant and timely messages that maximise both app engagement and ROI.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1682442240964_1akg-22__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-mobile-app-engagement.jpg?w=1024" class="image__asset" alt="Different Mobile App Engagements" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-mobile-app-engagement.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-mobile-app-engagement.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-mobile-app-engagement.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-mobile-app-engagement.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> <div class="accordion__item accordion__item-3 show-hide__item " data-module-id="accordion-3" data-module-name="Conversational Messaging" data-module-position="3" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1682442243345_1czy-33" class="accordion__trigger" id="show-hide1682442243345_1czy-33" aria-label="Conversational Messaging"> <span class="accordion__title relative"> Conversational Messaging <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1682442243345_1czy-33" id="rel1682442243345_1czy-33"> <div class="accordion__description"> <p>Engage customers with bidirectional mobile messaging platforms — like SMS, WhatsApp, and LINE — so that customers can connect directly with your brand. Learn more about your customers by interacting with them through conversational marketing for engagements like appointment confirmations, surveys, or building preferences — all while delivering impactful experiences that build strong, brand-customer relationships.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1682442243345_1czy-33__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-conversational-mobile-messaging-1.jpg?w=1024" class="image__asset" alt="Example of a personalized WhatsApp Message. " sizes="100vw" srcset="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-conversational-mobile-messaging-1.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-conversational-mobile-messaging-1.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-conversational-mobile-messaging-1.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-conversational-mobile-messaging-1.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--right " data-media-label="rel1679768474324_11mj-11__media--desktop" style="grid-row: 1 / span 6"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-personalized-email-marketing.jpg?w=1024" class="image__asset" alt="Personalised promotional email for a streaming service." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-personalized-email-marketing.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-personalized-email-marketing.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-personalized-email-marketing.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-personalized-email-marketing.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--right show-hide__media--hidden" data-media-label="rel1682442240964_1akg-22__media--desktop" style="grid-row: 1 / span 6"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-mobile-app-engagement.jpg?w=1024" class="image__asset" alt="Different Mobile App Engagements" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-mobile-app-engagement.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-mobile-app-engagement.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-mobile-app-engagement.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-mobile-app-engagement.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--right show-hide__media--hidden" data-media-label="rel1682442243345_1czy-33__media--desktop" style="grid-row: 1 / span 6"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-conversational-mobile-messaging-1.jpg?w=1024" class="image__asset" alt="Example of a personalized WhatsApp Message. " sizes="100vw" srcset="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-conversational-mobile-messaging-1.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-conversational-mobile-messaging-1.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-conversational-mobile-messaging-1.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-conversational-mobile-messaging-1.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </div> </div> </section> </div><div data-blade-id="1682442262755_15rv" data-blade-position="5" data-blade-name="sf/productfeature" data-blade-variant="productfeature" data-blade-source="www" data-blade-type="blade"> <section id="1682442262755_15rv" class="relative productfeature--blade blade_layout--left" > <div class="container"> <div class="relative grid grid_main productfeature__content has_video"> <div class="productfeature__content-group"> <header class="productfeature__blade-heading"> <h2 class="headline" style=" "> Maximise marketing effectiveness. </h2> </header> <div class="productfeature__tabs"> <div class="accordion__item accordion__item-1 show-hide__item selected " data-module-id="accordion-1" data-module-name="Cross-Channel Analytics" data-module-position="1" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="true" aria-controls="rel1682442262716_11n-11" class="accordion__trigger" id="show-hide1682442262716_11n-11" aria-label="Cross-Channel Analytics"> <span class="accordion__title relative"> Cross-Channel Analytics <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1682442262716_11n-11" id="rel1682442262716_11n-11"> <div class="accordion__description"> <p>Knowledge is power — so grow your marketing with stronger analytics. Analyse journey performance with built-in dashboards to optimise your campaigns across email, mobile, and advertising. With easy filtering, sorting, and grouping capabilities, you can build custom reports and easily share insights with key stakeholders. Use performance data to optimise campaigns — all to help you drive engagement and grow customer lifetime value.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1682442262716_11n-11__media--mobile"> <div class="show-hide__video video__wrapper"> <pbc-vidyard-player class="video__asset" video-uuid="8aNuqbzk7F1rttpAmsWttv" > <pbc-vidyard-analytics slot="analytics" video-uuid="8aNuqbzk7F1rttpAmsWttv" live-video="" > </pbc-vidyard-analytics> </pbc-vidyard-player> </div> </div> </section> </div> <div class="accordion__item accordion__item-2 show-hide__item " data-module-id="accordion-2" data-module-name="Google Analytics Integration" data-module-position="2" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1682442262720_53l-22" class="accordion__trigger" id="show-hide1682442262720_53l-22" aria-label="Google Analytics Integration"> <span class="accordion__title relative"> Google Analytics Integration <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1682442262720_53l-22" id="rel1682442262720_53l-22"> <div class="accordion__description"> <p>Connect campaigns with Google Analytics for a deeper understanding of customer behavior across email, web, and mobile journeys. GA4 collects both website and app data to provide a holistic view of customer engagement — so marketers can optimise existing campaigns and the entire ecosystem of journeys. With this integration, marketers can also manage Google audiences and segments directly in Marketing Cloud Engagement to refine segments, trigger journey experiences, and reach customers with targeted ads.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1682442262720_53l-22__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-integrate-google-analytics.png?w=1024" class="image__asset" alt="Google analytics interface. " sizes="100vw" srcset="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-integrate-google-analytics.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-integrate-google-analytics.png?resize=300,300 300w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-integrate-google-analytics.png?resize=768,768 768w" height="1024" width="1024"/> </div> </div> </section> </div> <div class="accordion__item accordion__item-3 show-hide__item " data-module-id="accordion-3" data-module-name="Digital Advertising" data-module-position="3" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1682442262724_zlf-33" class="accordion__trigger" id="show-hide1682442262724_zlf-33" aria-label="Digital Advertising"> <span class="accordion__title relative"> Digital Advertising <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1682442262724_zlf-33" id="rel1682442262724_zlf-33"> <div class="accordion__description"> <p>Activate first-party audience segments across the digital ad ecosystem to power your customer acquisition and conversion campaigns. Choose from Google, Meta, Twitter, and more to extend your reach, leveraging first-party customer data to enhance your targeting and messaging for more relevant advertising experiences. Engage segments with advertising-specific campaigns or add advertising within your customer journeys for connected cross-channel experiences</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1682442262724_zlf-33__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-relevant-advertising.jpg?w=1024" class="image__asset" alt="Advertisement for a pair of women&#39;s shoes." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-relevant-advertising.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-relevant-advertising.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-relevant-advertising.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-relevant-advertising.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--left " data-media-label="rel1682442262716_11n-11__media--desktop" style="grid-row: 1 / span 6"> <div class="show-hide__video video__wrapper"> <pbc-vidyard-player class="video__asset" video-uuid="8aNuqbzk7F1rttpAmsWttv" > <pbc-vidyard-analytics slot="analytics" video-uuid="8aNuqbzk7F1rttpAmsWttv" live-video="" > </pbc-vidyard-analytics> </pbc-vidyard-player> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--left show-hide__media--hidden" data-media-label="rel1682442262720_53l-22__media--desktop" style="grid-row: 1 / span 6"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-integrate-google-analytics.png?w=1024" class="image__asset" alt="Google analytics interface. 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solid 8px" > <div class="card__text__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline" style=" "> <a href="https://www.salesforce.com/eu/marketing/analytics/" data-link-text="Marketing Cloud Intelligence" data-link-url="https://www.salesforce.com/eu/marketing/analytics/" data-link-type="header" target=""> Marketing Cloud Intelligence </a> </h3> <div class="card__description"> <p>Optimise marketing performance and spend across every campaign, channel, and journey.</p> </div> </div> <div class="cta_container flex ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Learn more" data-link-url="https://www.salesforce.com/eu/marketing/analytics/" data-link-type="primary cta" > <a class="cta_button" data-size="small" data-variant="cardText" data-stacking="default" aria-label="Learn more about Marketing Cloud Intelligence." href="https://www.salesforce.com/eu/marketing/analytics/" > Learn more </a> </pbc-button> </div> </div> </div> </div> </div> </div> <div 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href="https://www.salesforce.com/eu/marketing/all-products/" > View all products </a> </pbc-button> </div> </div> </div> </div> <div class="blade__background blade__background--partial-overlap" aria-hidden="true"> <div class="background__graphics background__graphics--overlap background__graphics--with-background-image"> <div class="blade__background-image"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/logo-marketing-productdetail-product-portfolio-2.png?w=1024" class="background__image" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/logo-marketing-productdetail-product-portfolio-2.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/logo-marketing-productdetail-product-portfolio-2.png?resize=300,118 300w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/logo-marketing-productdetail-product-portfolio-2.png?resize=768,303 768w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/logo-marketing-productdetail-product-portfolio-2.png?resize=1024,404 1024w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/logo-marketing-productdetail-product-portfolio-2.png?resize=1536,606 1536w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/logo-marketing-productdetail-product-portfolio-2.png?resize=2048,808 2048w" width="100%"/> </div> </div> <div class="background__padding--partial-overlap"></div> </div> </section> </div><div data-blade-id="1680632942198_tre" data-blade-position="7" data-blade-name="sf/nupfixed" data-blade-variant="nupfixed" data-blade-source="www" data-blade-type="blade"> <section id="1680632942198_tre" class="relative nupfixed--blade nupfixed--link_above layout--3 nupfixed--card_pricingedition" > <div class="container"> <div class="grid grid_main nupfixed nupfixed__3 nupfixed__gridThree"> <header class="nupfixed__blade-heading text--center"> <h2 class="headline" style=" "> Find the right Marketing Cloud Engagement edition for your business needs. </h2> </header> <div class="cards cards--flex cards--flexThree"> <article class="card card__1 card__wrapper" data-module-id="1680632942161_c4d" data-module-position="1" data-module-type="card_pricingedition" data-module-name="Professional" data-module-track-impressions="" > <div class="card--card_pricingedition pbc-g-elevation-2 flex border-rad-16"> <div class="card__content__wrapper"> <div class="card__background"> <div class="card__copy__wrapper"> <div class="card__copy__container"> <div class="card__headline__wrapper"> <h3 class="card__headline" style=" "> Professional </h3> <div class="card__description"> <p>Personalised marketing automation</p> </div> </div> <div class="card__price_wrapper default" data-id="" data-currency=""> <div class="card__price card__price--display-2"> €1,250 </div> <div class="card__price_suffix"> org/EUR/month* </div> <div class="card__price_subtext"> (billed annually) </div> </div> </div> <div class="card__background-image" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" preserveAspectRatio="none" viewBox="0 0 290 360" class="textured-background textured-clouds textured-clouds--orange"> <use href="#textured-background-1680632942198_tre" /> </svg> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 290 28" class="contour"> <use href="#textured-background-contour-1680632942198_tre" /> </svg> </div> </div> </div> <div class="card__features"> <ul class="card__list"> <li class="card__list-item"> <div class="card__checkmark" aria-hidden="true"></div> Email Marketing </li> <li class="card__list-item"> <div class="card__checkmark" aria-hidden="true"></div> Content Creation </li> <li class="card__list-item"> <div class="card__checkmark" aria-hidden="true"></div> Robust analytics </li> </ul> </div> <div class="cta_container flex"> <pbc-button 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style=" "> Corporate </h3> <div class="card__description"> <p>Personalised cross-channel strategic marketing</p> </div> </div> <div class="card__price_wrapper default" data-id="" data-currency=""> <div class="card__price card__price--display-2"> €4,200 </div> <div class="card__price_suffix"> org/EUR/month* </div> <div class="card__price_subtext"> (billed annually) </div> </div> </div> <div class="card__background-image" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" preserveAspectRatio="none" viewBox="0 0 290 360" class="textured-background textured-clouds textured-clouds--orange"> <use href="#textured-background-1680632942198_tre" /> </svg> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 290 28" class="contour"> <use href="#textured-background-contour-1680632942198_tre" /> </svg> </div> </div> </div> <div class="card__features"> <ul class="card__list"> <li class="card__list-item"> <div class="card__checkmark" aria-hidden="true"></div> Journey Orchestration </li> <li class="card__list-item"> <div class="card__checkmark" aria-hidden="true"></div> Mobile Messaging </li> <li class="card__list-item"> <div class="card__checkmark" aria-hidden="true"></div> AI-Powered Insights </li> </ul> </div> <div class="cta_container flex"> <pbc-button class="cta_button__wrapper" data-link-text="Contact us" data-link-url="https://www.salesforce.com/eu/form/contact/marketingcloud_contactme/?d=pb" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="primary" data-stacking="wideAll" aria-label="Contact us about Marketing Cloud Engagement, Corporate." href="https://www.salesforce.com/eu/form/contact/marketingcloud_contactme/?d=pb" target="_blank" rel="noopener" > Contact us </a> </pbc-button> </div> </div> </div> </article> <article class="card card__3 card__wrapper" data-module-id="1684433774505_16p6" data-module-position="3" data-module-type="card_pricingedition" data-module-name="Enterprise" data-module-track-impressions="" > <div class="card--card_pricingedition pbc-g-elevation-2 flex border-rad-16"> <div class="card__content__wrapper"> <div class="card__background"> <div class="card__copy__wrapper"> <div class="card__copy__container"> <div class="card__headline__wrapper"> <h3 class="card__headline" style=" "> Enterprise </h3> <div class="card__description"> <p>Sophisticated journeys across channels, brands, and geographies</p> </div> </div> <div class="card__price_wrapper default" data-id="" data-currency=""> <div class="card__price card__price--display-5"> Request a quote </div> <div class="card__price_subtext"> Price based on contact and message volume </div> </div> </div> <div class="card__background-image" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" preserveAspectRatio="none" viewBox="0 0 290 360" class="textured-background textured-clouds textured-clouds--orange"> <use href="#textured-background-1680632942198_tre" /> </svg> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 290 28" class="contour"> <use href="#textured-background-contour-1680632942198_tre" /> </svg> </div> </div> </div> <div class="card__features"> <ul class="card__list"> <li class="card__list-item"> <div class="card__checkmark" aria-hidden="true"></div> Journey Orchestration </li> <li class="card__list-item"> <div class="card__checkmark" aria-hidden="true"></div> Multiple Business Units </li> <li class="card__list-item"> <div class="card__checkmark" aria-hidden="true"></div> Global platform </li> </ul> </div> <div class="cta_container flex"> <pbc-button class="cta_button__wrapper" data-link-text="Contact us" data-link-url="https://www.salesforce.com/eu/form/contact/marketingcloud_contactme/?d=pb" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="primary" data-stacking="wideAll" 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data-module-type="card_resource" > <div class="card--card_resource card--generic_card pbc-g-elevation-2 flex border-rad-16 "> <div class="card__image__wrapper"> <a href="https://www.salesforce.com/eu/resources/research-reports/state-of-the-connected-customer/" tabindex="-1" aria-label="5th Edition State of the Connected Customer." data-link-url="https://www.salesforce.com/eu/resources/research-reports/state-of-the-connected-customer/" data-link-type="image" target="_self"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/08/og-image-reporting-insights.jpg?w=1024" class="card__image" alt="5th Edition State of the Connected Customer." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/08/og-image-reporting-insights.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/08/og-image-reporting-insights.jpg?resize=300,169 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height="auto" width="auto"/> </a> </div> <div class="card__content__wrapper"> <div class="card__copy__wrapper"> <span class="badge blue95 pl-12 pr-12">Report</span> <h3 class="card__headline mb-16" style=" "> <a href="/eu/form/pdf/3rd-marketing-intelligence-report/?d=pb" data-link-text="See how 2,500 global marketers are letting their data lead." data-link-url="/eu/form/pdf/3rd-marketing-intelligence-report/?d=pb" data-link-type="header" target="_blank"> See how 2,500 global marketers are letting their data lead. </a> </h3> </div> <div class="cta_container flex flex--center"> <pbc-button class="cta_button__wrapper" data-link-text="Read the report" data-link-url="/eu/form/pdf/3rd-marketing-intelligence-report/?d=pb" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="cardText" data-stacking="wideM" aria-label="Read the report: See how 2,500 global marketers are letting their data lead." href="/eu/form/pdf/3rd-marketing-intelligence-report/?d=pb" 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data-module-position="1" data-module-type="headline"> <header class="faq__blade-heading "> <h2 class="headline" style=" "> Marketing Cloud Engagement FAQ. </h2> </header> <div class="faq--tabs"> <div class="one-tab" > <div id="tab-1-1685980359227_nxv" > <div class="pbc_accordion"> <div class="accordion__item accordion__item-1 selected " data-module-id="1685980359478_t52" data-module-name="What is an engagement marketing platform?" data-module-position="1" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="true" aria-controls="rel1685980359227_nxv-11" class="accordion__trigger" id="accordion1685980359227_nxv-11" aria-label="What is an engagement marketing platform?"> <span class="accordion__title relative"> What is an engagement marketing platform? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1685980359227_nxv-11" id="rel1685980359227_nxv-11"> <div class="accordion__description"> <p>A marketing engagement platform helps marketers, businesses, and brands create and implement strategies to engage with their customers and build long-term relationships. It combines various marketing channels, like email, mobile messaging, chat apps (WhatsApp), and more with campaign management to engage with customers throughout their journey, from initial awareness to post-purchase engagement.</p> <p>Engagement marketing platforms provide features such as customer segmentation, personalised messaging, social media integration, <a href="/eu/marketing/email/" target="_self">email marketing</a> automation, analytics, and campaign management. The goal is to create meaningful engagement, drive customer connect, and build loyalty by delivering relevant and valuable content or experiences.</p> </div> </section> </div> <div class="accordion__item accordion__item-2 " data-module-id="1685980421051_u4x" data-module-name="How do engagement marketing tools help my business?" data-module-position="2" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1685980359227_nxv-12" class="accordion__trigger" id="accordion1685980359227_nxv-12" aria-label="How do engagement marketing tools help my business?"> <span class="accordion__title relative"> How do engagement marketing tools help my business? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1685980359227_nxv-12" id="rel1685980359227_nxv-12"> <div class="accordion__description"> <p>Marketing Engagement platforms enable brands to build loyal customer relationships with a range of marketing activities, including lead generation, customer retention, brand advocacy, and upselling/cross-selling. Using an engagement marketing platform effectively, businesses can enhance customer satisfaction, strengthen brand loyalty, and ultimately drive growth and revenue.</p> </div> </section> </div> <div class="accordion__item accordion__item-3 " data-module-id="1685980439768_d8b" data-module-name="How do I choose the right engagement marketing platform?" data-module-position="3" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1685980359227_nxv-13" class="accordion__trigger" id="accordion1685980359227_nxv-13" aria-label="How do I choose the right engagement marketing platform?"> <span class="accordion__title relative"> How do I choose the right engagement marketing platform? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1685980359227_nxv-13" id="rel1685980359227_nxv-13"> <div class="accordion__description"> <p>Choose the engagement platform that best suits your business's needs, aligns with your goals, and empowers you to execute effective and successful marketing campaigns across multiple channels. Key considerations include native connectivity to your data as well as marketing, commerce, and service experiences, channel breadth, flexibility to manage simple and complex journeys, native measurement tools, embedded AI, customer support and training resources, reputation (for example analyst reports and product reviews), as well as dependability and scalability.</p> </div> </section> </div> <div class="accordion__item accordion__item-4 " data-module-id="1685980494588_1z" data-module-name="Is Engagement the same as ExactTarget?" data-module-position="4" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1685980359227_nxv-14" class="accordion__trigger" id="accordion1685980359227_nxv-14" aria-label="Is Engagement the same as ExactTarget?"> <span class="accordion__title relative"> Is Engagement the same as ExactTarget? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1685980359227_nxv-14" id="rel1685980359227_nxv-14"> <div class="accordion__description"> <p>Marketing Engagement is the evolution of ExactTarget platform that was acquired by Salesforce. Marketing Engagement has greatly expanded on the original ExactTarget features and functionalities and incorporates additional messaging, data integrations, channels, and AI capabilities.</p> </div> </section> </div> <div class="accordion__item accordion__item-5 " data-module-id="1685980507159_lj0" data-module-name="Is Engagement the same as Journey Builder?" data-module-position="5" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1685980359227_nxv-15" class="accordion__trigger" id="accordion1685980359227_nxv-15" aria-label="Is Engagement the same as Journey Builder?"> <span class="accordion__title relative"> Is Engagement the same as Journey Builder? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1685980359227_nxv-15" id="rel1685980359227_nxv-15"> <div class="accordion__description"> <p>Journey Builder is the campaign management tool at the heart of Marketing Engagement, with several embedded, marketer-friendly AI features like send-time optimisation, engagement frequency, and multi-variant testing. With pre-build Journey templates, customers are able to get started sending promotional and transactional emails, mobile messages, like push and SMS, and any custom channels quickly.</p> </div> </section> </div> <div class="accordion__item accordion__item-6 " data-module-id="1685980535295_fny" data-module-name="Is Engagement the same as Salesforce Advertising Studio?" data-module-position="6" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1685980359227_nxv-16" class="accordion__trigger" id="accordion1685980359227_nxv-16" aria-label="Is Engagement the same as Salesforce Advertising Studio?"> <span class="accordion__title relative"> Is Engagement the same as Salesforce Advertising Studio? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1685980359227_nxv-16" id="rel1685980359227_nxv-16"> <div class="accordion__description"> <p>Advertising Studio is one of the channels that can be used for audience activation in Marketing Engagement. Advertising audience targets can be added into journeys along with email, mobile messages, and so on, and can be added or removed from an audience based on engagement within the journey. Advertising supports audience mapping to Google, Facebook, Instagram, YouTube, Snapchat, LinkedIn and Twitter, as well as customer integrations.</p> </div> </section> </div> </div> </div> </div> </div> </article> </div> </section> </div> </main> <hgf-footer home-href=eu origin=https://wp.sfdcdigital.com/en-eu/wp-json></hgf-footer> <div class="sf-call"> <div class="call-btn-wrapper"> <a class="btn" href="tel:+35314403500" aria-label="Contact, By phone"></a> </div> </div> <script type="text/javascript"> window.document.dispatchEvent( new CustomEvent('www_track', { detail: { event: 'custEv_pageDataAvailable', templateName: 'Open Template', templateId: 'open-template', taxonomy: JSON.parse('{"pageTagsManual":[],"pageTagsAuto":[]}'), experiment: { 'optimizelyExp': '', 'optimizelyVar': '', }, }, }) ); </script> <script defer src="https://a.sfdcstatic.com/digital/xsf/components/v1-stable/chat.js"></script> <link rel="stylesheet" type="text/css" href="/jnmYwLhDSrvFsn4x7w/hp/b1c9Ki4/DHdjC/Xt1VSFY"> <script src="/jnmYwLhDSrvFsn4x7w/hp/b1c9Ki4/fm0SA/nIfM04o" async defer></script> <div id="sec-overlay" style="display:none;"> <div id="sec-container"> </div> </div></body></html>

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