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bp--extra-large:pl-[7.625rem]"><div data-component="Container" class="mx-auto w-full max-w-site overflow-hidden "><div class="relative z-[1] h-full px-14 py-14 bp--medium:pl-0 bp--medium:pr-[3.75rem]"><div class="flex flex-col justify-end bp--medium:h-full bp--medium:w-1/2 bp--medium:justify-center text-left bp--medium:max-w-[60%]"><div class="[&_h1]:mb-5 [&_h1]:mr-0 [&_h1]:mt-0 [&_h1]:text-size-d-m [&_h1]:leading-tight bp--medium:[&_h1]:leading-[1.148] bp--medium-large:[&_h1]:mb-10 bp--medium-large:[&_h1]:text-size-d-xl [&_h2]:mb-5 [&_h2]:mr-0 [&_h2]:mt-0 [&_h2]:text-size-d-m [&_h2]:leading-tight bp--medium:[&_h2]:leading-[1.148] bp--medium-large:[&_h2]:mb-10 bp--medium-large:[&_h2]:text-size-d-xl [&_h1]:text-white text-white [&_h2]:text-white bp--medium:[&_h1]:mb-4 bp--medium:[&_h1]:text-size-d-xl bp--medium:[&_h2]:mb-4 bp--medium:[&_h2]:text-size-d-xl"><h1 data-component="heading" class="m-0 font-headline font-semibold text-black text-4xl leading-[1.222] bp--medium:text-6xl bp--medium:leading-[1.125]">California Privacy Disclosure</h1></div></div></div></div></div></section></div><div data-component="RichText" class="[&_blockquote]:italic [&_blockquote]:pl-5 [&_blockquote]:my-5 [&_blockquote]:text-[1.375em] [&_blockquote]:leading-[1.45] [&_blockquote]:border-l-[6px] [&_blockquote]:border-gold bp--medium:[&_blockquote]:leading-normal bp--medium:[&_blockquote]:pl-8 bp--medium:[&_blockquote]:text-[1.75em] [&_h2]:text-size-d-s-m bp--medium:[&_h2]:text-size-d-s-m [&_h3]:text-size-d-s bp--medium:[&_h3]:text-size-d-s [&_h2]:mb-4 bp--medium:[&_h2]:mb-6 text-black"><div data-component="VerticalSpacing" class="mb-8 bp--medium:mb-16"><div data-component="BasePadding" class="w-full bp--medium:py-0 bp--medium:px-[8.5vw] bp--extra-large:px-[7.625rem] py-0 px-[3.5vw]"><div data-component="Container" class="mx-auto w-full max-w-site overflow-hidden "><div class="[&_*:first-child]:mt-0 [&_*:last-child]:mb-0 [&_p]:break-words [&_p]:text-base [&_p]:leading-tight [&_p]:mb-8 bp--medium:[&_p]:text-xl bp--medium:[&_p]:leading-snug [&_li]:text-base [&_li]:leading-tight [&_li]:mb-8 bp--medium:[&_li]:text-xl bp--medium:[&_li]:leading-snug [&_ul]:mb-10 [&_ul]:pl-12 [&_ul]:list-disc [&_ol]:mb-10 [&_ol]:pl-12 [&_ol]:list-decimal [&_pre]:break-words [&_pre]:whitespace-pre-wrap "><p><em>Last updated: June 11, 2024</em></p> <p>This document provides additional privacy disclosures for California consumers and supplements our <a href="https://www.thetradedesk.com/us/privacy"><strong>Services Privacy Policy</strong></a>.<br /></p> <p><strong>Annual Data Requests. </strong>The following contains statistics about consumer data requests received from consumers located in the United States from January 1, 2023 through December 31, 2023 and will be updated on an annual basis:</p> <table><thead><tr><td></td> <td><p><strong>Number received</strong></p></td> <td colspan="3"><p><strong>Number Complied with (in whole or in part)</strong></p></td> <td><p><strong>Number denied*</strong></p></td> <td valign="top"></td> <td><p><strong>Average number of days to respond</strong></p></td> </tr></thead><tbody><tr><td><p>Access Requests</p></td> <td><p style="text-align: center">10</p></td> <td colspan="3"><p style="text-align: center">10</p></td> <td><p style="text-align: center">0</p></td> <td valign="top"></td> <td><p style="text-align: center">43</p></td> </tr><tr><td><p>Deletion Requests</p></td> <td><p style="text-align: center">5</p></td> <td colspan="3"><p style="text-align: center">4</p></td> <td><p style="text-align: center">1</p></td> <td valign="top"></td> <td><p style="text-align: center">30</p></td> </tr><tr><td><p>Opt-out of Sale Requests</p></td> <td colspan="2"><p style="text-align: center">1</p></td> <td><p style="text-align: center">1</p></td> <td colspan="2"><p style="text-align: center">0</p></td> <td valign="top"></td> <td><p style="text-align: center">28</p></td> </tr></tbody></table> <p>*Access and deletion requests are denied when we are unable to verify the identity of the requestor. Due to the pseudonymous nature of the data we collect on the Platform, we were unable to verify that the consumers who made access and deletion requests were tied to any identifiers in our records, and therefore denied the requests. Opt-out of sale requests were also denied where we were unable to obtain basic information to identify the personal information associated with consumers. In instances where we are unable to verify a requestor or obtain basic information to process an opt-out of sale, we direct consumers to other choices they may make with respect to the data that may have been collected and used for showing ads, including The Trade Desk's opt-out located at <a href="http://www.adsrvr.org" target="_blank" rel="noreferrer noopener">http://www.adsrvr.org</a>. Opting out causes the data associated with the consumer's device on our Platform to be deleted or disassociated from their device.</p> <p><strong>Contact.</strong> You may contact us regarding these California privacy disclosures as noted in the <a href="https://www.thetradedesk.com/us/privacy"><strong>CONTACT US</strong></a> section of our Services Privacy Policy.<br /></p></div></div></div></div></div></div></div></div></div></main><div id="modal"></div><footer data-component="Footer" class="relative z-20 w-full bg-dark-blue px-0 py-16 text-white"><div data-component="BasePadding" class="w-full bp--medium:py-0 bp--medium:px-[8.5vw] bp--extra-large:px-[7.625rem] bp--medium:pr-[8.5vw] bp--extra-large:pr-[7.625rem] bp--medium:pl-[8.5vw] bp--extra-large:pl-[7.625rem] py-0 px-[3.5vw] pr-[3.5vw] pl-[3.5vw]"><div class="mb-8 border-b border-white pb-8 bp--medium:flex bp--medium:flex-row-reverse bp--medium:justify-between"><div class="mb-8 flex flex-col items-start border-b border-white pb-8 bp--medium:mb-0 bp--medium:w-1/2 bp--medium:max-w-[30rem] bp--medium:items-end bp--medium:border-none"><p class="mb-8 text-left text-size-d-s tracking-light-semi-wide bp--medium:text-right">Let's work together. 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All rights reserved.</p></div></div></div><div data-component="LightboxModal"></div></div></footer></div><script id="__NEXT_DATA__" type="application/json">{"props":{"pageProps":{"contentData":{"sl_translate":"alt,blurb,copy,description,errorFetchingContent,eyebrow,heading,label,loading,newsletterButtonLabel,newsletterHeadline,nextLabel,positionTitle,shortLabel,subheading,submitLabel,title,viewMore,ctaText,filterBy,categoryLabel,locationLabel,partnerType,allPartners,allSubcategories,selectAll,clearAll,clearSelection,extraCopy","smartlingJsOrgid":null,"type":"page","entry":{"metadata":{"datePosted":"2020-06-04T12:04:00-07:00","dateCreated":"2020-08-18T12:06:23-07:00","dateUpdated":"2024-06-14T12:41:45-07:00","title":"California Privacy Disclosures | The Trade Desk","description":null,"image":{},"imageTwitter":{},"author":"","themes":[],"url":"https://www.thetradedesk.com/us/california-privacy-disclosures","noIndex":true,"type":"page"},"components":[{"componentType":"HeroTier2","content":{"eyebrow":null,"heading":"California Privacy Disclosure","subheading":null,"cta":{},"heroColor":"lightGrey","horizontalTextAlignment":"left","eyebrowColor":"orange","hasDecorativeSidebar":false,"heroHeight":"auto","removeBottomSpacing":false}},{"componentType":"RichText","content":{"copy":"\u003cp\u003e\u003cem\u003eLast updated: June 11, 2024\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003eThis document provides additional privacy disclosures for California consumers and supplements our \u003ca href=\"https://www.thetradedesk.com/us/privacy\"\u003e\u003cstrong\u003eServices Privacy Policy\u003c/strong\u003e\u003c/a\u003e.\u003cbr /\u003e\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eAnnual Data Requests. \u003c/strong\u003eThe following contains statistics about consumer data requests received from consumers located in the United States from January 1, 2023 through December 31, 2023 and will be updated on an annual basis:\u003c/p\u003e\n\u003ctable\u003e\u003cthead\u003e\u003ctr\u003e\u003ctd\u003e\u003c/td\u003e\n \u003ctd\u003e\u003cp\u003e\u003cstrong\u003eNumber received\u003c/strong\u003e\u003c/p\u003e\u003c/td\u003e\n \u003ctd colspan=\"3\"\u003e\u003cp\u003e\u003cstrong\u003eNumber Complied with (in whole or in part)\u003c/strong\u003e\u003c/p\u003e\u003c/td\u003e\n \u003ctd\u003e\u003cp\u003e\u003cstrong\u003eNumber denied*\u003c/strong\u003e\u003c/p\u003e\u003c/td\u003e\n \u003ctd valign=\"top\"\u003e\u003c/td\u003e\n \u003ctd\u003e\u003cp\u003e\u003cstrong\u003eAverage number of days to respond\u003c/strong\u003e\u003c/p\u003e\u003c/td\u003e\n \u003c/tr\u003e\u003c/thead\u003e\u003ctbody\u003e\u003ctr\u003e\u003ctd\u003e\u003cp\u003eAccess Requests\u003c/p\u003e\u003c/td\u003e\n \u003ctd\u003e\u003cp style=\"text-align: center\"\u003e10\u003c/p\u003e\u003c/td\u003e\n \u003ctd colspan=\"3\"\u003e\u003cp style=\"text-align: center\"\u003e10\u003c/p\u003e\u003c/td\u003e\n \u003ctd\u003e\u003cp style=\"text-align: center\"\u003e0\u003c/p\u003e\u003c/td\u003e\n \u003ctd valign=\"top\"\u003e\u003c/td\u003e\n \u003ctd\u003e\u003cp style=\"text-align: center\"\u003e43\u003c/p\u003e\u003c/td\u003e\n \u003c/tr\u003e\u003ctr\u003e\u003ctd\u003e\u003cp\u003eDeletion Requests\u003c/p\u003e\u003c/td\u003e\n \u003ctd\u003e\u003cp style=\"text-align: center\"\u003e5\u003c/p\u003e\u003c/td\u003e\n \u003ctd colspan=\"3\"\u003e\u003cp style=\"text-align: center\"\u003e4\u003c/p\u003e\u003c/td\u003e\n \u003ctd\u003e\u003cp style=\"text-align: center\"\u003e1\u003c/p\u003e\u003c/td\u003e\n \u003ctd valign=\"top\"\u003e\u003c/td\u003e\n \u003ctd\u003e\u003cp style=\"text-align: center\"\u003e30\u003c/p\u003e\u003c/td\u003e\n \u003c/tr\u003e\u003ctr\u003e\u003ctd\u003e\u003cp\u003eOpt-out of Sale Requests\u003c/p\u003e\u003c/td\u003e\n \u003ctd colspan=\"2\"\u003e\u003cp style=\"text-align: center\"\u003e1\u003c/p\u003e\u003c/td\u003e\n \u003ctd\u003e\u003cp style=\"text-align: center\"\u003e1\u003c/p\u003e\u003c/td\u003e\n \u003ctd colspan=\"2\"\u003e\u003cp style=\"text-align: center\"\u003e0\u003c/p\u003e\u003c/td\u003e\n \u003ctd valign=\"top\"\u003e\u003c/td\u003e\n \u003ctd\u003e\u003cp style=\"text-align: center\"\u003e28\u003c/p\u003e\u003c/td\u003e\n \u003c/tr\u003e\u003c/tbody\u003e\u003c/table\u003e\n\u003cp\u003e*Access and deletion requests are denied when we are unable to verify the identity of the requestor. Due to the pseudonymous nature of the data we collect on the Platform, we were unable to verify that the consumers who made access and deletion requests were tied to any identifiers in our records, and therefore denied the requests. Opt-out of sale requests were also denied where we were unable to obtain basic information to identify the personal information associated with consumers. In instances where we are unable to verify a requestor or obtain basic information to process an opt-out of sale, we direct consumers to other choices they may make with respect to the data that may have been collected and used for showing ads, including The Trade Desk's opt-out located at \u003ca href=\"http://www.adsrvr.org\" target=\"_blank\" rel=\"noreferrer noopener\"\u003ehttp://www.adsrvr.org\u003c/a\u003e. Opting out causes the data associated with the consumer's device on our Platform to be deleted or disassociated from their device.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eContact.\u003c/strong\u003e You may contact us regarding these California privacy disclosures as noted in the \u003ca href=\"https://www.thetradedesk.com/us/privacy\"\u003e\u003cstrong\u003eCONTACT US\u003c/strong\u003e\u003c/a\u003e section of our Services Privacy Policy.\u003cbr 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