CINXE.COM

<!DOCTYPE html><html lang="en"><head><title>News from the open internet | The Current</title><meta name="robots" content="index,follow"/><meta name="description" content="A news resource and community for marketers providing context to open internet trends across retail, CTV, data, digital marketing strategy and more."/><meta name="twitter:card" content="summary_large_image"/><meta property="og:title" content="News from the open internet | The Current"/><meta property="og:description" content="A news resource and community for marketers providing context to open internet trends across retail, CTV, data, digital marketing strategy and more."/><meta property="og:url" content="https://www.thecurrent.com/"/><meta property="og:image" content="https://www.thetradedesk.com/assets/global/TheCurrent_MetadataImage_NewsFromTheOpenInternet_Sohne_v2.jpg"/><meta property="og:image:alt" content="The Current: News from the open internet"/><meta property="og:image:type" content="image/jpeg"/><meta property="og:image:width" content="800"/><meta property="og:image:height" content="600"/><meta property="og:site_name" content="The Current"/><link rel="canonical" href="https://www.thecurrent.com/"/><script type="application/ld+json">{"@context":"https://schema.org","@type":"NewsMediaOrganization","logo":"https://www.thecurrent.com/img/icons/logo.svg","legalName":"The Current","name":"The Current","url":"https://www.thecurrent.com/","contactPoint":[{"@type":"ContactPoint","contactType":"Press inquiries","email":"editorial@thecurrent.com","areaServed":"US","availableLanguage":["English"]}]}</script><meta name="viewport" content="width=device-width, initial-scale=1"/><meta charSet="utf-8"/><link rel="preload" as="image" imageSrcSet="/_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2FTheCurrent_APACLeading_1200px-1.jpg&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2FTheCurrent_APACLeading_1200px-1.jpg&w=1920&q=75 2x" fetchpriority="high"/><meta name="next-head-count" content="18"/><script id="gtag-base" data-nscript="beforeInteractive"> (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer', 'GTM-MSC6S5R'); </script><link rel="preload" href="/_next/static/css/2aac816f420d5342.css" as="style"/><link rel="stylesheet" href="/_next/static/css/2aac816f420d5342.css" data-n-g=""/><link rel="preload" href="/_next/static/css/46d2f1b70d0e73f2.css" as="style"/><link rel="stylesheet" href="/_next/static/css/46d2f1b70d0e73f2.css" data-n-p=""/><noscript data-n-css=""></noscript><script defer="" nomodule="" src="/_next/static/chunks/polyfills-42372ed130431b0a.js"></script><script src="https://pages.thetradedesk.com/js/forms2/js/forms2.js" defer="" data-nscript="beforeInteractive"></script><script src="/_next/static/chunks/webpack-8081cf71d60b6db3.js" defer=""></script><script src="/_next/static/chunks/framework-64ad27b21261a9ce.js" defer=""></script><script src="/_next/static/chunks/main-1a264d57f92c91ac.js" defer=""></script><script src="/_next/static/chunks/pages/_app-b64abf2f2ed02308.js" defer=""></script><script src="/_next/static/chunks/938-7b0d7930743e58eb.js" defer=""></script><script src="/_next/static/chunks/759-35a2518415337078.js" defer=""></script><script src="/_next/static/chunks/pages/index-0aa2e95191adb2ed.js" defer=""></script><script src="/_next/static/e0Se67Qr9aL-csU7fm7wN/_buildManifest.js" defer=""></script><script src="/_next/static/e0Se67Qr9aL-csU7fm7wN/_ssgManifest.js" defer=""></script></head><body><noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-MSC6S5R" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript><div id="__next"><div class="flex min-h-screen flex-col"><header class="fixed inset-x-0 top-0 z-20 w-full" data-component="Header" style="--header-background-color:#ffff;--header-text-color:#000000;--header-hover-bg-color:#F2F2F2"><div><div data-headlessui-state=""><div class="relative bg-[color:var(--header-background-color)] px-6 py-5 lg:px-12.5"><div class="mx-auto max-w-9xl"><div class="flex w-full items-center justify-between"><div class="flex items-center space-x-3 lg:space-x-5"><button class="h-[30px] w-[36px] p-2 text-[color:var(--header-text-color)] hover:bg-[var(--header-hover-bg-color)]" type="button" aria-expanded="false" data-headlessui-state=""><svg xmlns="http://www.w3.org/2000/svg" width="20" height="15" fill="none" class="cursor-pointer"><path stroke="currentColor" stroke-linecap="square" stroke-width="2" d="M1 1.672h17.161M1 7.672h17.161M1 13.672h17.161"></path></svg><span class="sr-only">Open subnavigation</span></button><a class="p-2 text-[color:var(--header-text-color)] hover:bg-[var(--header-hover-bg-color)] lg:hidden" href="/"><svg xmlns="http://www.w3.org/2000/svg" width="17" height="19" fill="none"><path fill="currentColor" stroke="currentColor" stroke-width="0.75" d="M8.189 1.268.674 6.934a.48.48 0 0 0-.19.377V17.7c0 .247.231.472.485.472h5.09a.497.497 0 0 0 .486-.472v-5.667h3.879V17.7c0 .247.23.472.484.472H16a.497.497 0 0 0 .485-.472V7.31a.48.48 0 0 0-.19-.376L8.78 1.268c-.221-.135-.412-.121-.591 0Zm.295.966 7.03 5.305v9.689h-4.12V11.56a.497.497 0 0 0-.486-.472H6.06a.497.497 0 0 0-.485.472v5.666H1.454V7.54z"></path></svg><span class="sr-only">Link to home page</span></a><div class="flex items-center space-x-5"><button class="whitespace-nowrap inline-flex transition ease-in-out duration-300 hidden size-8 items-center justify-center p-2 text-[color:var(--header-text-color)] hover:bg-[var(--header-hover-bg-color)] lg:flex"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="17" fill="none" class="cursor-pointer"><circle cx="7.161" cy="7.203" r="6" stroke="currentColor" stroke-width="2"></circle><path stroke="currentColor" stroke-linecap="round" stroke-width="2" d="m11.258 11.914 3.226 3.226"></path></svg><span class="sr-only">Open Search Dropdown</span></button></div><nav class="hidden gap-x-6 text-sm xl:flex xl:items-center"><a class="p-2 text-[color:var(--header-text-color)] hover:bg-[var(--header-hover-bg-color)]" href="/"><svg xmlns="http://www.w3.org/2000/svg" width="17" height="19" fill="none"><path fill="currentColor" stroke="currentColor" stroke-width="0.75" d="M8.189 1.268.674 6.934a.48.48 0 0 0-.19.377V17.7c0 .247.231.472.485.472h5.09a.497.497 0 0 0 .486-.472v-5.667h3.879V17.7c0 .247.23.472.484.472H16a.497.497 0 0 0 .485-.472V7.31a.48.48 0 0 0-.19-.376L8.78 1.268c-.221-.135-.412-.121-.591 0Zm.295.966 7.03 5.305v9.689h-4.12V11.56a.497.497 0 0 0-.486-.472H6.06a.497.497 0 0 0-.485.472v5.666H1.454V7.54z"></path></svg><span class="sr-only">Link to home page</span></a><a class="type-eyebrow whitespace-nowrap p-[5px] text-[color:var(--header-text-color)] transition-colors duration-300 ease-in-out hover:bg-[var(--header-hover-bg-color)]" href="/sections/opinion">Opinion</a><a class="type-eyebrow whitespace-nowrap p-[5px] text-[color:var(--header-text-color)] transition-colors duration-300 ease-in-out hover:bg-[var(--header-hover-bg-color)]" href="/sections/podcast">Podcast</a><a class="type-eyebrow whitespace-nowrap p-[5px] text-[color:var(--header-text-color)] transition-colors duration-300 ease-in-out hover:bg-[var(--header-hover-bg-color)]" href="/sections/video">Video</a></nav></div><a class="absolute inset-x-0 mx-auto block max-w-[105px] text-[color:var(--header-text-color)] transition-all duration-300 ease-out lg:max-w-[182px] xl:max-w-[190px]" href="/"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 192 54" class="max-w-full"><path fill="currentColor" d="M149.661 34.633c.091-.113.182-.204.25-.34.635-1.023 1.224-2.09 1.905-3.09 1.224-1.816 2.63-3.474 4.377-4.792 1.066-.818 2.222-1.499 3.515-1.908 1.066-.318 2.177-.522 3.288-.386.976.114 1.928.363 2.745.977.839.636 1.406 1.476 1.746 2.453.521 1.43.567 2.93.521 4.429-.045 1.34-.226 2.68-.476 3.997-.34 1.794-.635 3.612-.952 5.406-.204 1.204-.454 2.407-.681 3.611a235 235 0 0 0-.635 3.861c-.09.568.068 1.136.295 1.658.204.5.635.773 1.202.84.658.046 1.293-.113 1.792-.544.431-.341.839-.75 1.315-1.181-.023.159-.023.272-.068.34-.839 1.386-1.882 2.59-3.356 3.362-.703.363-1.475.522-2.223.613-.998.114-1.996.045-2.925-.409-1.021-.5-1.588-1.363-1.951-2.385-.499-1.385-.431-2.839-.295-4.27.091-1.09.318-2.157.499-3.248.295-1.794.613-3.565.93-5.36.204-1.158.386-2.317.612-3.452.295-1.454.363-2.93.227-4.406-.091-.886-.363-1.704-1.088-2.294a2.4 2.4 0 0 0-1.225-.523c-1.497-.159-2.699.454-3.81 1.318-1.95 1.544-3.447 3.475-4.672 5.632-.522.931-1.043 1.84-1.315 2.885-.227.886-.34 1.771-.499 2.68-.25 1.385-.477 2.794-.726 4.18-.159.885-.295 1.793-.454 2.68-.136.772-.272 1.521-.408 2.293-.159.909-.204 1.794.114 2.68.136.387.34.704.635 1 .113.113.226.25.317.363-.136.364-.408.295-.635.295h-8.89c-.249 0-.544.069-.703-.272.113-.114.249-.227.386-.318 1.065-.75 1.678-1.794 1.995-2.998.25-1.022.431-2.067.613-3.112.249-1.272.476-2.567.68-3.838.249-1.409.454-2.84.703-4.248.204-1.226.476-2.453.658-3.68.204-1.294.521-2.543.476-3.883a4.1 4.1 0 0 0-1.066-2.726c-.113-.136-.249-.272-.363-.431-.136-.204-.068-.363.136-.477.114-.045.25-.09.386-.114.93-.204 1.882-.363 2.812-.568 1.474-.34 2.88-.908 4.241-1.567.34-.159.658-.363 1.02-.5.318-.136.477 0 .431.341l-.612 3.34c-.227 1.294-.454 2.566-.658 3.86-.09.568-.204 1.113-.294 1.681-.023.182 0 .34 0 .523.09 0 .136 0 .158.022M62.778 49.832c-.023.09 0 .227-.069.295-.884 1.317-1.905 2.498-3.356 3.202-1.429.682-2.926.864-4.468.386-.975-.318-1.678-.976-2.132-1.907a6.25 6.25 0 0 1-.59-2.567c-.045-1.43.16-2.816.432-4.224.068-.364.136-.75.181-1.113.023-.205.068-.41-.136-.591-.068.09-.136.159-.159.227-1.043 1.953-2.2 3.839-3.651 5.52-1.383 1.635-2.948 3.088-4.921 4.02-1.452.704-3.017 1.022-4.627.863-1.542-.16-2.88-.75-3.764-2.113-.454-.681-.749-1.43-.93-2.248-.227-1.068-.363-2.135-.273-3.203q.137-1.601.34-3.202c.091-.727.273-1.454.386-2.18.295-1.636.567-3.271.862-4.907.159-.93.386-1.84.499-2.793.09-.863.136-1.75.068-2.59-.068-.885-.567-1.635-1.157-2.294-.136-.159-.25-.318-.385-.477.272-.34.612-.34.93-.431.884-.204 1.769-.363 2.653-.568 1.77-.409 3.447-1.067 5.08-1.908.204-.113.5-.272.658-.204.295.136.113.477.068.727-.09.704-.227 1.43-.34 2.135-.25 1.34-.5 2.68-.726 4.02-.295 1.703-.59 3.43-.884 5.133-.227 1.294-.454 2.612-.703 3.906-.227 1.25-.522 2.476-.636 3.748-.113 1.113-.09 2.226-.022 3.339.023.613.295 1.204.657 1.726.567.772 1.384 1.022 2.291.977a4.8 4.8 0 0 0 1.996-.59c1.451-.75 2.608-1.863 3.674-3.067a18.6 18.6 0 0 0 2.925-4.633c.16-.387.318-.773.386-1.182.295-1.612.59-3.225.862-4.86.226-1.317.43-2.657.657-3.975.227-1.317.477-2.634.726-3.952.09-.477.181-.954.25-1.454.045-.34.249-.454.566-.522 1.316-.318 2.631-.704 3.947-1.045.635-.159 1.27-.318 1.927-.477.409-.09.522.023.454.432-.34 1.976-.658 3.952-.998 5.928-.318 1.862-.68 3.725-.998 5.587-.34 1.908-.658 3.839-.998 5.747a425 425 0 0 0-.93 5.246c-.09.59-.113 1.204-.113 1.817.045 1.477 1.406 2.249 2.699 1.545.43-.25.816-.613 1.202-.909.159-.113.295-.272.43-.408.091.022.137.045.16.068M22.864 13.424c3.061-.045 5.942.659 8.572 2.271.567.364 1.09.795 1.633 1.204.25.182.318.409.16.727-.75 1.522-1.452 3.066-2.178 4.61-.204.41-.386.818-.59 1.227-.068.159-.181.34-.385.227-.091-.045-.182-.25-.182-.363a13.6 13.6 0 0 0-.635-3.68c-.567-1.749-1.451-3.27-2.993-4.338-.817-.545-1.724-.84-2.7-.977-2.312-.34-4.421.273-6.35 1.522-2.29 1.454-3.945 3.543-5.306 5.86a28 28 0 0 0-2.154 4.679c-.409 1.158-.68 2.362-.998 3.543-.363 1.34-.567 2.703-.68 4.066-.205 2.203-.205 4.383.249 6.564.43 1.999 1.111 3.884 2.404 5.496 1.383 1.726 3.13 2.84 5.284 3.27 2.54.523 4.99.205 7.37-.817 1.883-.817 3.516-1.998 4.99-3.384.204-.182.363-.431.567-.613.068-.068.25-.136.34-.091.181.068.159.25.068.386-.34.5-.658 1.022-1.02 1.5-.84 1.067-1.724 2.111-2.722 3.043-1.678 1.544-3.56 2.793-5.715 3.611-2.223.863-4.536 1.136-6.894 1a12.9 12.9 0 0 1-4.49-1.068 13.2 13.2 0 0 1-3.81-2.499c-1.77-1.68-2.994-3.68-3.743-5.973C.48 42.95.162 41.429.094 39.884c-.022-.59-.113-1.18-.09-1.748.068-1.886.226-3.77.657-5.633.318-1.386.703-2.748 1.225-4.066 1.02-2.521 2.381-4.838 4.127-6.927 1.18-1.386 2.472-2.658 3.924-3.748a20.4 20.4 0 0 1 3.629-2.203c1.315-.636 2.676-1.158 4.082-1.5 1.474-.362 2.948-.635 4.468-.612.226-.023.498-.023.748-.023M135.576 46.786c-.249.59-.635 1-.975 1.453-1.429 1.818-3.152 3.294-5.239 4.339-1.225.613-2.517 1.044-3.878 1.203q-1.156.137-2.313.205c-1.474.068-2.903-.16-4.309-.59-2.835-.886-5.012-2.59-6.26-5.338-.748-1.636-1.133-3.362-1.111-5.156.023-.954-.045-1.908.091-2.84.272-2.157.839-4.224 1.814-6.177.885-1.749 1.973-3.339 3.357-4.747a16.8 16.8 0 0 1 4.876-3.475c1.496-.704 3.061-1.204 4.717-1.363.862-.09 1.723-.181 2.585-.181 1.474-.023 2.903.25 4.286.726a7.1 7.1 0 0 1 2.314 1.409c1.088.976 1.633 2.225 1.791 3.656.091.84.068 1.681-.09 2.476a6.9 6.9 0 0 1-1.293 2.884c-.998 1.318-2.245 2.34-3.651 3.18a22.6 22.6 0 0 1-4.922 2.158c-1.36.409-2.744.795-4.127 1.136-1.202.295-2.427.522-3.651.795-.499.113-.613.204-.545.681.295 2.067.998 3.952 2.563 5.428 1.134 1.068 2.495 1.658 4.059 1.817 1.52.16 2.994 0 4.423-.431 1.859-.568 3.47-1.59 4.853-2.953.113-.159.227-.409.635-.295m-16.737-6.45v1.067c0 .568.136.681.68.545a39 39 0 0 0 1.52-.454c2.291-.704 4.445-1.704 6.35-3.157 2.608-1.976 4.241-4.52 4.581-7.836.136-1.25.159-2.499-.295-3.702-.385-.977-1.066-1.681-2.109-1.886-1.565-.295-3.039 0-4.354.977-1.565 1.159-2.722 2.657-3.651 4.361a23.8 23.8 0 0 0-2.087 5.383c-.34 1.544-.59 3.112-.635 4.702M174.608 25.505c.454-.182.885-.41 1.338-.568 2.019-.704 3.969-1.59 5.761-2.771 1.202-.795 2.358-1.704 3.515-2.567.159-.113.295-.386.589-.181-.068.409-.113.84-.181 1.249l-.68 3.611c-.114.613 0 .772.612.772 1.519.023 3.016 0 4.536 0h1.292c.159 0 .363.023.386.25.023.25-.136.341-.363.341-.159.023-.295.023-.453.023h-5.602c-.544.022-.658.136-.771.636-.091.454-.182.93-.25 1.385l-.952 5.656c-.363 2.112-.749 4.247-1.111 6.36-.318 1.839-.681 3.679-.976 5.518-.136.795-.249 1.613-.226 2.43 0 .523.158 1.09.362 1.59.341.864 1.089 1.295 1.974 1.409 1.791.25 3.311-.318 4.626-1.5.181-.158.317-.385.59-.363.158.182.09.318-.023.477-1.089 1.454-2.291 2.771-3.901 3.657a8.8 8.8 0 0 1-2.381.863c-.862.16-1.724.25-2.585.182-1.293-.091-2.495-.409-3.493-1.295-.703-.613-1.157-1.385-1.451-2.248-.386-1.136-.409-2.317-.318-3.475.091-1.136.295-2.294.476-3.43.318-1.93.658-3.861 1.021-5.814.136-.75.295-1.477.431-2.226.227-1.272.453-2.567.68-3.862.136-.772.295-1.567.431-2.339l.544-3.066c.046-.296-.045-.432-.34-.477-.159-.023-.34-.023-.499-.023h-1.973c-.181 0-.363-.023-.544-.023-.068-.068-.091-.113-.091-.181M76.114 34.523c.431-.977.84-1.976 1.293-2.93.998-2.067 2.154-4.043 3.9-5.588a7.4 7.4 0 0 1 3.266-1.703c1.384-.34 2.7-.205 3.97.363.43.182.793.477 1.156.795.317.273.34.5.136.84l-2.517 4.089c-.295 0-.363-.182-.477-.363-.499-.818-1.11-1.545-2.063-1.863-.84-.295-1.679-.25-2.518-.045-1.202.295-2.154.999-2.97 1.885-1.135 1.272-1.951 2.725-2.563 4.315-.34.84-.658 1.68-.953 2.544-.159.432-.25.863-.317 1.317-.227 1.34-.431 2.68-.658 4.02-.227 1.318-.476 2.635-.703 3.953-.204 1.18-.431 2.339-.59 3.52-.09.704-.113 1.431.114 2.135.158.454.34.886.703 1.204.113.09.181.227.25.34-.16.319-.41.273-.659.273h-8.89c-.181 0-.385-.068-.703-.136.227-.25.34-.409.5-.523.997-.704 1.564-1.703 1.836-2.839.386-1.612.635-3.27.93-4.906.204-1.158.43-2.294.635-3.452.136-.795.272-1.59.43-2.408.25-1.408.523-2.816.772-4.247.204-1.158.454-2.317.544-3.475.091-1.204-.34-2.294-1.156-3.225-.046-.046-.091-.068-.114-.136-.09-.16-.272-.318-.25-.477.024-.25.318-.296.545-.341.59-.114 1.18-.204 1.792-.318 1.837-.34 3.56-.977 5.216-1.817.317-.16.635-.34.952-.5.136-.068.34-.09.454-.023.068.023.09.273.068.41-.204 1.18-.408 2.339-.635 3.52-.272 1.612-.567 3.248-.84 4.86-.044.273 0 .568 0 .84.069.069.092.069.114.092M110.515 30.458a18 18 0 0 0-.385-.477c-.341-.409-.613-.863-.998-1.226-.93-.886-2.109-.954-3.289-.75-.952.159-1.769.59-2.494 1.25a11 11 0 0 0-2.336 2.975c-.771 1.385-1.316 2.839-1.837 4.315-.431 1.204-.522 2.476-.771 3.725-.204.931-.34 1.862-.5 2.794-.226 1.294-.43 2.612-.657 3.906-.136.773-.25 1.567-.408 2.34a5.03 5.03 0 0 0 .204 2.839c.09.272.317.5.499.75.113.136.25.272.34.385-.181.364-.454.296-.726.296h-8.822c-.227 0-.476.045-.635-.25.09-.114.204-.227.318-.318 1.066-.75 1.633-1.817 1.973-3.021.204-.772.363-1.544.499-2.317l.952-5.473c.227-1.34.5-2.68.749-4.02.362-2.136.77-4.27 1.066-6.428.136-1.09-.205-2.135-.908-3.021-.158-.182-.34-.364-.476-.545-.227-.273-.159-.477.159-.614.113-.045.227-.045.34-.068.953-.204 1.928-.363 2.88-.59 1.452-.34 2.79-.909 4.128-1.567.295-.137.567-.318.862-.432.136-.068.362-.136.453-.068s.136.295.114.454c-.068.523-.182 1.045-.273 1.567-.249 1.386-.499 2.749-.725 4.134-.136.795-.273 1.613-.431 2.408-.114.567-.114.75.045 1.18.318-.749.612-1.476.953-2.202.907-2.022 1.95-3.975 3.47-5.61.952-1.045 2.063-1.886 3.447-2.317 1.723-.545 3.424-.5 5.034.431.227.137.454.296.635.455.431.363.454.568.182 1.022-.499.817-.975 1.612-1.474 2.407-.431.523-.771 1.068-1.157 1.681M54.59 0c.227.409.091.75.046 1.09-.454 2.612-.93 5.201-1.383 7.813-.046.273-.136.546-.182.84-.023.182-.023.364-.045.614.34-.136.408-.386.544-.59.635-.932 1.293-1.863 2.177-2.59.613-.5 1.27-.931 2.064-1.158a3.25 3.25 0 0 1 1.746-.068c1.02.227 1.633.908 1.837 1.93.25 1.25.114 2.476-.136 3.703-.113.567-.204 1.158-.295 1.726-.204 1.18-.408 2.385-.612 3.588a3 3 0 0 0-.023.795c.046.682.567 1 1.202.704.204-.09.386-.227.613-.295-.34.681-.84 1.181-1.543 1.431-.68.25-1.383.363-2.086.045-.317-.159-.567-.34-.748-.658-.477-.84-.5-1.726-.363-2.635.317-1.953.68-3.906.975-5.86.09-.545.068-1.135 0-1.703-.136-1-.93-1.431-1.882-1.068-.862.318-1.497.954-2.064 1.636-.612.772-1.157 1.59-1.497 2.52-.045.137-.113.296-.136.432-.318 1.772-.612 3.543-.93 5.315-.113.613-.045 1.158.272 1.68.046.069.046.137.068.25-.499.182-.975.069-1.451.091-.499.023-1.02 0-1.52 0-.476 0-.975.023-1.542-.045.136-.204.204-.318.318-.431.521-.568.748-1.25.862-2 .204-1.317.453-2.657.68-3.974.25-1.43.499-2.862.771-4.293.25-1.362.499-2.703.748-4.065.091-.5.182-1 .227-1.5q.069-.783-.408-1.43c-.34-.477-.295-.545.272-.704C51.87.954 52.55.795 53.253.59c.317-.091.612-.273.93-.41.09-.09.249-.136.408-.181M74.823 16.598c-.046.114-.069.227-.137.318-.907 1.295-2.131 2.158-3.628 2.567-1.679.454-3.334.34-4.876-.545-.93-.523-1.588-1.34-1.928-2.362-.59-1.795-.454-3.566.181-5.338.454-1.25 1.135-2.34 2.11-3.248 1.474-1.385 3.197-2.09 5.216-2.112.884-.023 1.723.09 2.54.477 1.247.59 1.791 1.976 1.542 3.27-.25 1.25-1.02 2.067-2.041 2.749-.975.636-2.041 1.044-3.152 1.34-.885.227-1.77.409-2.631.636-.544.136-.68.318-.5.863.182.522.364 1.045.659 1.499.657 1.022 1.678 1.453 2.857 1.408 1.406-.068 2.336-.477 3.788-1.522m-7.53-3.452v.34c0 .591.113.682.68.523 1.112-.295 2.132-.75 3.062-1.408 1.293-.886 2.087-2.113 2.336-3.657.09-.59.068-1.158-.136-1.726-.295-.772-1.134-1.181-1.928-.977-.862.227-1.52.75-2.04 1.431-1.225 1.635-1.792 3.498-1.974 5.474M45.747 3.773c.045.205.09.318.068.432-.069.409-.137.818-.227 1.226-.023.137-.068.25-.068.387-.023.386.068.522.453.522.658.023 1.316 0 1.973 0 .182 0 .409-.068.59.273-.227.022-.386.068-.567.068h-1.973c-.499 0-.635.113-.726.59-.227 1.272-.43 2.544-.658 3.793-.136.75-.272 1.477-.385 2.226-.159.977-.34 1.93-.499 2.907-.045.341-.023.682.045 1.022.114.568.545.909 1.112.954a2.6 2.6 0 0 0 1.678-.431c.159-.091.295-.182.544-.34-.181.499-.453.817-.748 1.09-1.225 1.112-2.631 1.544-4.241.999-.907-.296-1.36-1.068-1.452-1.999-.09-.84 0-1.658.137-2.476.113-.681.272-1.363.385-2.067l.884-4.906c.046-.295.091-.59.114-.908.045-.34-.045-.454-.386-.5-.25-.045-.521-.045-.93-.09.25-.182.363-.319.522-.364 1.497-.522 2.835-1.317 4.06-2.317.068 0 .136-.022.294-.09"></path></svg><span class="sr-only">Link to home</span></a><div class="flex items-center"></div></div><p class="logo-tagline mt-4 flex items-center text-center"><span class="whitespace-nowrap px-2 text-tagline font-medium uppercase leading-extra-tight tracking-wider text-[color:var(--header-text-color)] opacity-80 lg:px-10">News from the open internet</span></p></div></div></div></div><div hidden="" style="position:fixed;top:1px;left:1px;width:1px;height:0;padding:0;margin:-1px;overflow:hidden;clip:rect(0, 0, 0, 0);white-space:nowrap;border-width:0;display:none"></div></header><main class="mt-[95px] flex-1 lg:mt-[108px]"><div class="space-y-20 py-12"><div data-component="Container" class="mx-auto w-full max-w-8xl px-6 md:px-12.5 lg:px-4 xl.5:px-0"><div class="relative lg:grid lg:grid-cols-12 lg:gap-12"><div class="relative mb-12 lg:col-span-9 lg:mb-0"><div id="3400241" data-component="ArticleGroup"><header data-component="SectionHeader" class="mb-6"><div class="md:flex md:items-center"><h2 class="article-row-section-heading--is-vertical flex w-full items-center lg:mb-0"><a class="group mr-3.5 flex items-center text-black transition duration-300 ease-in-out" href="/sections/the-latest"><span class="type-beta lg:type-delta mr-3.5 block whitespace-nowrap ml-0">The Latest</span><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" fill="none" class="rounded-full bg-transparent group-hover:bg-black group-hover:text-white"><circle cx="10" cy="10" r="9.5" stroke="currentColor"></circle><path stroke="currentColor" d="M6 10h8M12 7.5l2 2.5-2 2.5"></path></svg></a></h2></div></header><div class="lg:flex lg:items-start lg:space-x-12"><div class="lg:basis-2/3"><article id="article-3400241" data-component="CardFeatured" class="block"><a href="/marketing-strategy-brands-us-cut-media-budgets-flexibility-roi-trump-tariffs"><img alt="A hand trims a bansai tree in the shape of an upwards line graph." fetchpriority="high" width="640" height="640" decoding="async" data-nimg="1" class="aspect-square" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2FTheCurrent_APACLeading_1200px-1.jpg&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2FTheCurrent_APACLeading_1200px-1.jpg&w=1920&q=75 2x" src="/_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2FTheCurrent_APACLeading_1200px-1.jpg&w=1920&q=75"/></a><div class="mt-5"><div class="type-eyebrow mb-1 block text-black"><a href="/sections/marketing-strategy"><span>Marketing Strategy</span></a><span class="inline-block px-1.5 text-gray-150">|</span><span class="whitespace-nowrap text-gray-500">April 8</span></div><a class="type-beta my-2 block lg:my-3" href="/marketing-strategy-brands-us-cut-media-budgets-flexibility-roi-trump-tariffs"><h3 class="hover-stroke-underline">Some brands in the U.S. cut media budgets, want flexibility and ROI after Trump tariffs</h3></a><p class="type-p-small mb-4 hidden text-gray-500 lg:block">If COVID-19 taught marketers anything, it’s the importance of agility in turbulent economic times.</p><a href="/writers/zac-wang"><span class="type-theta block text-gray-500">Zac Wang</span></a></div></article></div><div class="lg:basis-1/3"><div class="mt-9 space-y-6 lg:mt-0"><div class="space-y-6 lg:space-y-0"><div class="space-y-6 lg:space-y-0"><hr class="border-dark-blue opacity-10 lg:hidden"/><article id="article-3400234" class="flex justify-between md:block" data-component="CardGrid"><div class="order-2 w-1/3 shrink md:w-full"><a class="block" href="/podcast-stellantis-cmo-raj-register-brands-true-north-auto-ai"><img alt="The Current Podcast: Raj Register, SVP, CMO, Stellantis." loading="lazy" width="294" height="166" decoding="async" data-nimg="1" class="aspect-4/3 h-auto w-full object-cover md:aspect-video" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2FTheCurrentPodcast_RajRegister_Stellanis_StaticEpisodeCards_v1_JPMC_16x9_Editorial_Blue_v1-46.jpg&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2FTheCurrentPodcast_RajRegister_Stellanis_StaticEpisodeCards_v1_JPMC_16x9_Editorial_Blue_v1-46.jpg&w=640&q=75 2x" src="/_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2FTheCurrentPodcast_RajRegister_Stellanis_StaticEpisodeCards_v1_JPMC_16x9_Editorial_Blue_v1-46.jpg&w=640&q=75"/></a></div><div class="order-1 w-2/3 grow pr-2 md:mt-5 md:w-full"><div class="type-eyebrow block"><a href="/sections/podcast"><span>Podcast</span></a><span class="inline-block px-1.5 text-gray-150">|</span><span class="whitespace-nowrap text-gray-500">April 9</span></div><a class="type-zeta block lg:type-p-small my-1.5" href="/podcast-stellantis-cmo-raj-register-brands-true-north-auto-ai"><h3 class="hover-stroke-underline text-black">Stellantis’ CMO Raj Register on knowing your brand’s true north</h3></a></div></article></div></div><div class="space-y-6 lg:space-y-0"><div class="space-y-6 lg:space-y-0"><hr class="border-dark-blue opacity-10 lg:hidden"/><article id="article-3400196" class="flex justify-between md:block" data-component="CardGrid"><div class="order-2 w-1/3 shrink md:w-full"><a class="block" href="/marketing-strategy-streaming-marketers-supply-live-sports-events-nbcu-disney-ctv"><img alt="People hold a blanket with a streaming play screen on the sheet." loading="lazy" width="294" height="166" decoding="async" data-nimg="1" class="aspect-4/3 h-auto w-full object-cover md:aspect-video" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2FTheCurrent_Newsletter_Edition212_TsunamiofSupplyLiveEvents_1920x1080px_NoLogo_v1_2025-04-07-190504_bxly.jpg&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2FTheCurrent_Newsletter_Edition212_TsunamiofSupplyLiveEvents_1920x1080px_NoLogo_v1_2025-04-07-190504_bxly.jpg&w=640&q=75 2x" src="/_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2FTheCurrent_Newsletter_Edition212_TsunamiofSupplyLiveEvents_1920x1080px_NoLogo_v1_2025-04-07-190504_bxly.jpg&w=640&q=75"/></a></div><div class="order-1 w-2/3 grow pr-2 md:mt-5 md:w-full"><div class="type-eyebrow block"><a href="/sections/marketing-strategy"><span>Marketing Strategy</span></a><span class="inline-block px-1.5 text-gray-150">|</span><span class="whitespace-nowrap text-gray-500">April 8</span></div><a class="type-zeta block lg:type-p-small my-1.5" href="/marketing-strategy-streaming-marketers-supply-live-sports-events-nbcu-disney-ctv"><h3 class="hover-stroke-underline text-black">How marketers are conquering the ‘tsunami of supply’ from live events</h3></a><a href="/writers/chris-brooklier"><span class="type-theta block text-gray-500">Chris Brooklier</span></a></div></article></div></div><div class="space-y-6 lg:space-y-0"><div class="space-y-6 lg:space-y-0"><hr class="border-dark-blue opacity-10 lg:hidden"/><article id="article-3400205" class="flex justify-between md:block" data-component="CardGrid"><div class="order-2 w-1/3 shrink md:w-full"><a class="block" href="/opinion-shana-hale-vp-creative-attention-emotion-wins"><img alt="A person sits on the floor in the light of a lamp projecting a heart." loading="lazy" width="294" height="166" decoding="async" data-nimg="1" class="aspect-4/3 h-auto w-full object-cover md:aspect-video" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2FTheCurrent_215_ShanaHaleOpEd_NoLogo_1920x1080px_v1_2025-04-08-001248_jvcd.jpg&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2FTheCurrent_215_ShanaHaleOpEd_NoLogo_1920x1080px_v1_2025-04-08-001248_jvcd.jpg&w=640&q=75 2x" src="/_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2FTheCurrent_215_ShanaHaleOpEd_NoLogo_1920x1080px_v1_2025-04-08-001248_jvcd.jpg&w=640&q=75"/></a></div><div class="order-1 w-2/3 grow pr-2 md:mt-5 md:w-full"><div class="type-eyebrow block"><a href="/sections/opinion"><span>Opinion</span></a><span class="inline-block px-1.5 text-gray-150">|</span><span class="whitespace-nowrap text-gray-500">April 8</span></div><a class="type-zeta block lg:type-p-small my-1.5" href="/opinion-shana-hale-vp-creative-attention-emotion-wins"><h3 class="hover-stroke-underline text-black">In the fight for attention, emotion wins</h3></a><a href="/writers/shana-hale"><span class="type-theta block text-gray-500">Shana Hale</span></a></div></article></div></div></div></div></div></div></div><div class="lg:col-span-3 lg:mt-[10px]"><aside class="paper-bg bg-repeat py-5 pl-6 md:px-8.5 lg:max-h-[1000px] lg:overflow-y-scroll"><h2 class="type-delta-mini mb-5">Across the internet</h2><div class="swiper" id="carousel-1234"><div class="swiper-wrapper"><div class="swiper-slide"><div class="h-full border-r border-gray-300 pr-3.5"><div class="flex flex-col items-start md:h-full" data-component="CardTextSnippet"><h3 class="mb-1"><a class="type-theta hover-stroke-underline text-deepwater transition duration-300 ease-in-out hover:text-black" href="https://www.cnbc.com/2025/04/09/trump-tariffs-live-updates.html" target="_blank" rel="noreferrer">Trump pauses tariffs<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" fill="none" class="mb-1 ml-1 inline transition duration-300 ease-in-out"><path stroke="currentColor" stroke-width="1.2" d="m4.935 7.048 4.95-4.949M7.238 1.914h3v3M9.237 6.695a4 4 0 1 1-4-4"></path></svg></a></h3><p>The President is instituting a 90 day pause on tariffs for all countries except China.<br/></p></div></div></div><div class="swiper-slide"><div class="h-full border-r border-gray-300 pr-3.5"><div class="flex flex-col items-start md:h-full" data-component="CardTextSnippet"><h3 class="mb-1"><a class="type-theta hover-stroke-underline text-deepwater transition duration-300 ease-in-out hover:text-black" href="https://www.nytimes.com/2025/04/07/technology/elon-musk-x-trump.html" target="_blank" rel="noreferrer">X marks The White House<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" fill="none" class="mb-1 ml-1 inline transition duration-300 ease-in-out"><path stroke="currentColor" stroke-width="1.2" d="m4.935 7.048 4.95-4.949M7.238 1.914h3v3M9.237 6.695a4 4 0 1 1-4-4"></path></svg></a></h3><p>Elon Musk is tethering his relationship with President Trump for advertiser investment.</p></div></div></div><div class="swiper-slide"><div class="h-full border-r border-gray-300 pr-3.5"><div class="flex flex-col items-start md:h-full" data-component="CardTextSnippet"><h3 class="mb-1"><a class="type-theta hover-stroke-underline text-deepwater transition duration-300 ease-in-out hover:text-black" href="https://www.axios.com/2025/04/08/disney-ad-tech-europe-expansion" target="_blank" rel="noreferrer">Disney in Europe<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" fill="none" class="mb-1 ml-1 inline transition duration-300 ease-in-out"><path stroke="currentColor" stroke-width="1.2" d="m4.935 7.048 4.95-4.949M7.238 1.914h3v3M9.237 6.695a4 4 0 1 1-4-4"></path></svg></a></h3><p>The entertainment giant has expanded its audience graph into the EU.</p></div></div></div><div class="swiper-slide"><div class="h-full border-r border-gray-300 pr-3.5"><div class="flex flex-col items-start md:h-full" data-component="CardTextSnippet"><h3 class="mb-1"><a class="type-theta hover-stroke-underline text-deepwater transition duration-300 ease-in-out hover:text-black" href="https://www.performancemarketingworld.com/article/1913382/paypal-expands-ad-business-uk" target="_blank" rel="noreferrer">Commerce media<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" fill="none" class="mb-1 ml-1 inline transition duration-300 ease-in-out"><path stroke="currentColor" stroke-width="1.2" d="m4.935 7.048 4.95-4.949M7.238 1.914h3v3M9.237 6.695a4 4 0 1 1-4-4"></path></svg></a></h3><p>PayPay Ads launches in the U.K., its first international market beyond the U.S.</p></div></div></div><div class="swiper-slide"><div class="h-full border-r border-gray-300 pr-3.5"><div class="flex flex-col items-start md:h-full" data-component="CardTextSnippet"><h3 class="mb-1"><a class="type-theta hover-stroke-underline text-deepwater transition duration-300 ease-in-out hover:text-black" href="https://www.bloomberg.com/news/articles/2025-04-07/google-ai-search-shift-leaves-website-makers-feeling-betrayed" target="_blank" rel="noreferrer">David vs Google<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" fill="none" class="mb-1 ml-1 inline transition duration-300 ease-in-out"><path stroke="currentColor" stroke-width="1.2" d="m4.935 7.048 4.95-4.949M7.238 1.914h3v3M9.237 6.695a4 4 0 1 1-4-4"></path></svg></a></h3><p>Bloomberg reports how Google's AI-generated search answers are hurting independent creators and small businesses, as traffic to their websites plummets.</p></div></div></div><div class="swiper-slide"><div class="h-full border-r border-gray-300 pr-3.5"><div class="flex flex-col items-start md:h-full" data-component="CardTextSnippet"><h3 class="mb-1"><a class="type-theta hover-stroke-underline text-deepwater transition duration-300 ease-in-out hover:text-black" href="https://www.cnbc.com/2025/04/04/trumps-extends-tiktok-second-time.html" target="_blank" rel="noreferrer">Taking its time<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" fill="none" class="mb-1 ml-1 inline transition duration-300 ease-in-out"><path stroke="currentColor" stroke-width="1.2" d="m4.935 7.048 4.95-4.949M7.238 1.914h3v3M9.237 6.695a4 4 0 1 1-4-4"></path></svg></a></h3><p>Trump extended the deadline for TikTok to find a U.S. buyer another 75 days.</p></div></div></div><div class="swiper-slide"><div class="h-full border-r border-gray-300 pr-3.5"><div class="flex flex-col items-start md:h-full" data-component="CardTextSnippet"><h3 class="mb-1"><a class="type-theta hover-stroke-underline text-deepwater transition duration-300 ease-in-out hover:text-black" href="https://www.groupm.com/newsroom/wpp-acquires-infosum-in-major-investment-in-its-ai-driven-data-offer/" target="_blank" rel="noreferrer">Data boost<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" fill="none" class="mb-1 ml-1 inline transition duration-300 ease-in-out"><path stroke="currentColor" stroke-width="1.2" d="m4.935 7.048 4.95-4.949M7.238 1.914h3v3M9.237 6.695a4 4 0 1 1-4-4"></path></svg></a></h3><p>WPP has acquired InfoSum to push forward its AI-driven offerings.</p></div></div></div><div class="swiper-slide"><div class="h-full border-r border-gray-300 pr-3.5"><div class="flex flex-col items-start md:h-full" data-component="CardTextSnippet"><h3 class="mb-1"><a class="type-theta hover-stroke-underline text-deepwater transition duration-300 ease-in-out hover:text-black" href="https://www.hollywoodreporter.com/business/business-news/news-corp-dazn-stake-foxtel-sale-close-1236179178" target="_blank" rel="noreferrer">M&A moves<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" fill="none" class="mb-1 ml-1 inline transition duration-300 ease-in-out"><path stroke="currentColor" stroke-width="1.2" d="m4.935 7.048 4.95-4.949M7.238 1.914h3v3M9.237 6.695a4 4 0 1 1-4-4"></path></svg></a></h3><p>News Corp sells Australia's Foxtel to DAZN and takes a stake in the sports streamer.</p></div></div></div><div class="swiper-slide"><div class="h-full border-r border-gray-300 pr-3.5"><div class="flex flex-col items-start md:h-full" data-component="CardTextSnippet"><h3 class="mb-1"><a class="type-theta hover-stroke-underline text-deepwater transition duration-300 ease-in-out hover:text-black" href="https://www.wsj.com/tech/meta-eu-ruling-trump-zuckerberg-f6bc593a?mod=djemCMOToday" target="_blank" rel="noreferrer">Zuck plays Trump card<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" fill="none" class="mb-1 ml-1 inline transition duration-300 ease-in-out"><path stroke="currentColor" stroke-width="1.2" d="m4.935 7.048 4.95-4.949M7.238 1.914h3v3M9.237 6.695a4 4 0 1 1-4-4"></path></svg></a></h3><p>Meta CEO is urging Trump to pressure the EU over a law that could hurt its ad business. </p></div></div></div><div class="swiper-slide"><div class="h-full border-r border-gray-300 pr-3.5"><div class="flex flex-col items-start md:h-full" data-component="CardTextSnippet"><h3 class="mb-1"><a class="type-theta hover-stroke-underline text-deepwater transition duration-300 ease-in-out hover:text-black" href="https://www.ft.com/content/8d3e4dba-1246-482d-9aaa-d970d2cb0a94" target="_blank" rel="noreferrer">X ads<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" fill="none" class="mb-1 ml-1 inline transition duration-300 ease-in-out"><path stroke="currentColor" stroke-width="1.2" d="m4.935 7.048 4.95-4.949M7.238 1.914h3v3M9.237 6.695a4 4 0 1 1-4-4"></path></svg></a></h3><p>Brands are spending just enough on X to keep Elon Musk happy. But "the idea of a high return on investment is laughable," one media buyer told Financial Times.</p></div></div></div></div><div class="mt-4 flex items-center justify-end"><div class="swiper-pagination flex justify-center space-x-2 py-2"></div></div></div></aside></div></div></div><section data-component="ArticleFeed" id="article-feed-1599088"><div data-component="Container" class="mx-auto w-full max-w-8xl px-6 md:px-12.5 lg:px-4 xl.5:px-0"><header data-component="SectionHeader" class="mb-6 lg:mb-11"><div class="md:flex md:items-center"><h2 class="article-row-section-heading flex w-full items-center lg:mb-0"><a class="group mr-3.5 flex items-center text-black transition duration-300 ease-in-out" href="/sections/opinion"><span class="type-beta lg:type-delta mr-3.5 block whitespace-nowrap md:ml-3.5">Opinion</span><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" fill="none" class="rounded-full bg-transparent group-hover:bg-black group-hover:text-white"><circle cx="10" cy="10" r="9.5" stroke="currentColor"></circle><path stroke="currentColor" d="M6 10h8M12 7.5l2 2.5-2 2.5"></path></svg></a></h2></div></header><ul class="grid grid-cols-1 md:grid-cols-2 lg:grid-cols-4 md:gap-11"><li><article id="article-3400158" class="flex justify-between md:block" data-component="CardGrid"><div class="order-2 w-1/3 shrink md:w-full"><a class="block" href="/opinion-sams-club-ryan-burns-navigating-future-retail-media"><img alt="Q&A: Ryan Burns, Head of Strategy, Sam's Club Member Access Platform (MAP), Sam's Club" loading="lazy" width="294" height="166" decoding="async" data-nimg="1" class="aspect-4/3 h-auto w-full object-cover md:aspect-video" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2FTheCurrent_E215_QA_SamsClub_NoLogo_1920x1080px_v1_2025-04-04-185110_aazh.jpg&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2FTheCurrent_E215_QA_SamsClub_NoLogo_1920x1080px_v1_2025-04-04-185110_aazh.jpg&w=640&q=75 2x" src="/_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2FTheCurrent_E215_QA_SamsClub_NoLogo_1920x1080px_v1_2025-04-04-185110_aazh.jpg&w=640&q=75"/></a></div><div class="order-1 w-2/3 grow pr-2 md:mt-5 md:w-full"><div class="type-eyebrow block"><a href="/sections/opinion"><span>Opinion</span></a><span class="inline-block px-1.5 text-gray-150">|</span><span class="whitespace-nowrap text-gray-500">April 7</span></div><a class="type-zeta block lg:type-p-small my-1.5" href="/opinion-sams-club-ryan-burns-navigating-future-retail-media"><h3 class="hover-stroke-underline text-black">Sam’s Club’s Ryan Burns on navigating the future of retail media</h3></a><a href="/writers/damian-fowler"><span class="type-theta block text-gray-500">Damian Fowler</span></a></div></article><hr class="mb-6 mt-5 border-dark-blue opacity-10 md:hidden"/></li><li><article id="article-3400135" class="flex justify-between md:block" data-component="CardGrid"><div class="order-2 w-1/3 shrink md:w-full"><a class="block" href="/opinion-dan-larmkan-keynes-digital-ceo-streaming-live-sports"><img alt="Sports equipment pouring out of red-screen TV." loading="lazy" width="294" height="166" decoding="async" data-nimg="1" class="aspect-4/3 h-auto w-full object-cover md:aspect-video" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2FTheCurrent_213_QA_Fubo_NoLogo_1920x1080px_v1_2025-04-03-205619_vmns.jpg&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2FTheCurrent_213_QA_Fubo_NoLogo_1920x1080px_v1_2025-04-03-205619_vmns.jpg&w=640&q=75 2x" src="/_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2FTheCurrent_213_QA_Fubo_NoLogo_1920x1080px_v1_2025-04-03-205619_vmns.jpg&w=640&q=75"/></a></div><div class="order-1 w-2/3 grow pr-2 md:mt-5 md:w-full"><div class="type-eyebrow block"><a href="/sections/opinion"><span>Opinion</span></a><span class="inline-block px-1.5 text-gray-150">|</span><span class="whitespace-nowrap text-gray-500">April 4</span></div><a class="type-zeta block lg:type-p-small my-1.5" href="/opinion-dan-larmkan-keynes-digital-ceo-streaming-live-sports"><h3 class="hover-stroke-underline text-black">When it comes to streaming, live sports are the ultimate prize</h3></a><a href="/writers/dan-larkman"><span class="type-theta block text-gray-500">Dan Larkman</span></a></div></article><hr class="mb-6 mt-5 border-dark-blue opacity-10 md:hidden"/></li><li><article id="article-3400068" class="flex justify-between md:block" data-component="CardGrid"><div class="order-2 w-1/3 shrink md:w-full"><a class="block" href="/opinion-ford-marla-skiko-walled-gardens-spo-latest-trends-ai"><img alt="Ford's global head of media and marketing intelligence Marla Skiko." loading="lazy" width="294" height="166" decoding="async" data-nimg="1" class="aspect-4/3 h-auto w-full object-cover md:aspect-video" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2FTheCurrent_215_QA_Ford_NoLogo_1920x1080px_v1_2025-04-02-211615_ejei.jpg&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2FTheCurrent_215_QA_Ford_NoLogo_1920x1080px_v1_2025-04-02-211615_ejei.jpg&w=640&q=75 2x" src="/_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2FTheCurrent_215_QA_Ford_NoLogo_1920x1080px_v1_2025-04-02-211615_ejei.jpg&w=640&q=75"/></a></div><div class="order-1 w-2/3 grow pr-2 md:mt-5 md:w-full"><div class="type-eyebrow block"><a href="/sections/opinion"><span>Opinion</span></a><span class="inline-block px-1.5 text-gray-150">|</span><span class="whitespace-nowrap text-gray-500">April 3</span></div><a class="type-zeta block lg:type-p-small my-1.5" href="/opinion-ford-marla-skiko-walled-gardens-spo-latest-trends-ai"><h3 class="hover-stroke-underline text-black">Ford’s Marla Skiko on walled gardens, SPO and the latest trends in AI</h3></a><a href="/writers/ilyse-liffreing"><span class="type-theta block text-gray-500">Ilyse Liffreing</span></a></div></article><hr class="mb-6 mt-5 border-dark-blue opacity-10 md:hidden"/></li><li><article id="article-3399917" class="flex justify-between md:block" data-component="CardGrid"><div class="order-2 w-1/3 shrink md:w-full"><a class="block" href="/opinion-nicole-scaglione-ctv-streaming-netflix-commerce"><img alt="A yellow sunflower in a field of black and white flowers in front of a screen." loading="lazy" width="294" height="166" decoding="async" data-nimg="1" class="aspect-4/3 h-auto w-full object-cover md:aspect-video" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2F1920x1080_NoLogos_TheCurrent_Edition213_OpEd_NicoleScaglione_CTVDataSilos_2025-03-27-204835_kuhv.jpg&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2F1920x1080_NoLogos_TheCurrent_Edition213_OpEd_NicoleScaglione_CTVDataSilos_2025-03-27-204835_kuhv.jpg&w=640&q=75 2x" src="/_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2F1920x1080_NoLogos_TheCurrent_Edition213_OpEd_NicoleScaglione_CTVDataSilos_2025-03-27-204835_kuhv.jpg&w=640&q=75"/></a></div><div class="order-1 w-2/3 grow pr-2 md:mt-5 md:w-full"><div class="type-eyebrow block"><a href="/sections/opinion"><span>Opinion</span></a><span class="inline-block px-1.5 text-gray-150">|</span><span class="whitespace-nowrap text-gray-500">March 28</span></div><a class="type-zeta block lg:type-p-small my-1.5" href="/opinion-nicole-scaglione-ctv-streaming-netflix-commerce"><h3 class="hover-stroke-underline text-black">Helping CTV flourish beyond the silo</h3></a><a href="/writers/nicole-scaglione"><span class="type-theta block text-gray-500">Nicole Scaglione</span></a></div></article></li></ul></div></section><div data-component="HighlightBlock" style="background-color:#012359;color:#ffffff" class="py-10 lg:py-20"><div data-component="Container" class="mx-auto w-full max-w-8xl px-6 md:px-12.5 lg:px-4 xl.5:px-0"><div class="space-y-12 md:flex md:space-x-10 md:space-y-0"><div class="md:w-1/2"><img alt="Readout graph showing how open internet ads drive higher consideration compared to walled gardens." loading="lazy" width="1920" height="1080" decoding="async" data-nimg="1" class="aspect-video h-auto w-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2Fv1hdtce208readout73percentofbeautybuyers.png&w=1920&q=75 1x, /_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2Fv1hdtce208readout73percentofbeautybuyers.png&w=3840&q=75 2x" src="/_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2Fv1hdtce208readout73percentofbeautybuyers.png&w=3840&q=75"/></div><div class="md:w-1/2"><span class="type-eyebrow mb-1 block "><a href="/sections/the-readout">The Readout</a></span><h2 class="type-gamma mb-5 mt-3">73% of personal care shoppers say open internet ads sway purchase decisions</h2><p class="mt-1">New research shows beauty shoppers are turning to independent digital sources for research and recommendations.</p><a class="button--secondary mt-7" href="/readout-73-personal-care-shoppers-open-internet-ads-sway-purchase-decisions">READ MORE</a></div></div></div></div><section id="746430" data-component="ArticleGroup"><div data-component="Container" class="mx-auto w-full max-w-8xl px-6 md:px-12.5 lg:px-4 xl.5:px-0"><header data-component="SectionHeader" class="mb-6 lg:mb-11"><div class="md:flex md:items-center"><h2 class="article-row-section-heading flex w-full items-center lg:mb-0"><a class="group mr-3.5 flex items-center text-black transition duration-300 ease-in-out" href="/sections/video"><span class="type-beta lg:type-delta mr-3.5 block whitespace-nowrap md:ml-3.5">Video</span><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" fill="none" class="rounded-full bg-transparent group-hover:bg-black group-hover:text-white"><circle cx="10" cy="10" r="9.5" stroke="currentColor"></circle><path stroke="currentColor" d="M6 10h8M12 7.5l2 2.5-2 2.5"></path></svg></a></h2></div></header><div class="lg:flex lg:items-start lg:space-x-12"><div class="lg:basis-2/4"><article data-component="CardVideoFeatured"><div data-component="MediaVideo"><figure class="relative"><button class="whitespace-nowrap inline-flex transition ease-in-out duration-300 relative size-full"><img alt="For Context: Advertising surrounds us, the marketing funnel." loading="lazy" width="278" height="158" decoding="async" data-nimg="1" class="aspect-video h-auto w-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2FTheCurrent_ForContext_Funnel_1920x1080px_NoLogo_v1.jpg&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2FTheCurrent_ForContext_Funnel_1920x1080px_NoLogo_v1.jpg&w=640&q=75 2x" src="/_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2FTheCurrent_ForContext_Funnel_1920x1080px_NoLogo_v1.jpg&w=640&q=75"/><div class="video-image-overlay absolute inset-x-0 bottom-0 h-2/5"></div><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 91 92" class="h-12 lg:h-22 absolute bottom-[10px] right-[10px] w-auto md:bottom-[22px] md:right-[22px]"><circle cx="45.187" cy="45.816" r="43.187" stroke="#fff" stroke-width="4"></circle><path fill="#fff" d="M64.266 47.338 35.647 63V31.677z"></path></svg><span class="sr-only">click to start video</span></button></figure></div><div class="mt-5"><a href="/sections/video"><span class="type-eyebrow mb-1 block text-black">Video</span></a><a class="type-beta my-2 block lg:my-3" href="/for-context-evolution-marketing-funnel-advertising"><h3 class="hover-stroke-underline">For Context: Evolution of the marketing funnel</h3></a><p class="type-p-small mb-4 hidden text-gray-500 lg:block">See how retail media and commerce networks are playing a major role in accelerating marketers’ goals to serve the right ad to the right consumer, and how they’re changing the very dynamics of the shopping experience.</p></div></article></div><div class="lg:basis-2/4"><div class="mt-9 space-y-6 lg:mt-0"><div class="space-y-6 lg:space-y-0"><div><hr class="lg:hidden my-6 border-dark-blue opacity-10 lg:mb-6 lg:mt-5"/><div id="video-card-3348758" class="flex space-x-2 lg:items-center lg:space-x-8" data-component="CardVideoGrid"><div class="w-2/3 grow space-y-1 md:w-1/2"><div class="flex items-center space-x-2 md:hidden"><a href="/sections/opinion"><span class="type-eyebrow text-black">Opinion</span></a></div><a href="/sections/opinion"><span class="type-eyebrow hidden md:block">Opinion</span></a><a class="type-zeta my-2 block lg:my-3" href="/mondel%C4%93z-international-rachel-lawson-brand-marketing-retail-media-diversity"><h3 class="hover-stroke-underline">Mondelēz International’s Rachel Lawson on brand marketing, retail media and the importance of diversity</h3></a></div><div class="w-1/3 shrink md:w-1/2"><div data-component="MediaVideo"><figure class="relative"><button class="whitespace-nowrap inline-flex transition ease-in-out duration-300 relative size-full"><img alt="The Current: 5 Minutes with Rachel Lawson, Mondelez International Director of shopper marketing." loading="lazy" width="278" height="158" decoding="async" data-nimg="1" class="aspect-video h-auto w-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2FGIF_NoLogo_1920px_5MinWith_RachelLawson.gif&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2FGIF_NoLogo_1920px_5MinWith_RachelLawson.gif&w=640&q=75 2x" src="/_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2FGIF_NoLogo_1920px_5MinWith_RachelLawson.gif&w=640&q=75"/><div class="video-image-overlay absolute inset-x-0 bottom-0 h-2/5"></div><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 91 92" class="h-5 md:h-12 absolute bottom-[10px] right-[10px] w-auto md:bottom-[22px] md:right-[22px]"><circle cx="45.187" cy="45.816" r="43.187" stroke="#fff" stroke-width="4"></circle><path fill="#fff" d="M64.266 47.338 35.647 63V31.677z"></path></svg><span class="sr-only">click to start video</span></button></figure></div></div></div></div></div><div class="space-y-6 lg:space-y-0"><div><hr class=" my-6 border-dark-blue opacity-10 lg:mb-6 lg:mt-5"/><div id="video-card-3314667" class="flex space-x-2 lg:items-center lg:space-x-8" data-component="CardVideoGrid"><div class="w-2/3 grow space-y-1 md:w-1/2"><div class="flex items-center space-x-2 md:hidden"><a href="/sections/video"><span class="type-eyebrow text-black">Video</span></a></div><a href="/sections/video"><span class="type-eyebrow hidden md:block">Video</span></a><a class="type-zeta my-2 block lg:my-3" href="/for-context-cable-connected-tv-live-sports-streaming"><h3 class="hover-stroke-underline">For Context: From cable to connected TV: Live sports on screen</h3></a></div><div class="w-1/3 shrink md:w-1/2"><div data-component="MediaVideo"><figure class="relative"><button class="whitespace-nowrap inline-flex transition ease-in-out duration-300 relative size-full"><img alt="For Context: From Cable to connected TV: Live sports on screen." loading="lazy" width="278" height="158" decoding="async" data-nimg="1" class="aspect-video h-auto w-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2FTheCurrent_ForContextLiveSports_Thumbnailmage_1920x1080_NoLogo_v1.jpg&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2FTheCurrent_ForContextLiveSports_Thumbnailmage_1920x1080_NoLogo_v1.jpg&w=640&q=75 2x" src="/_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2FTheCurrent_ForContextLiveSports_Thumbnailmage_1920x1080_NoLogo_v1.jpg&w=640&q=75"/><div class="video-image-overlay absolute inset-x-0 bottom-0 h-2/5"></div><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 91 92" class="h-5 md:h-12 absolute bottom-[10px] right-[10px] w-auto md:bottom-[22px] md:right-[22px]"><circle cx="45.187" cy="45.816" r="43.187" stroke="#fff" stroke-width="4"></circle><path fill="#fff" d="M64.266 47.338 35.647 63V31.677z"></path></svg><span class="sr-only">click to start video</span></button></figure></div></div></div></div></div><div class="space-y-6 lg:space-y-0"><div><hr class=" my-6 border-dark-blue opacity-10 lg:mb-6 lg:mt-5"/><div id="video-card-2432058" class="flex space-x-2 lg:items-center lg:space-x-8" data-component="CardVideoGrid"><div class="w-2/3 grow space-y-1 md:w-1/2"><div class="flex items-center space-x-2 md:hidden"><a href="/sections/video"><span class="type-eyebrow text-black">Video</span></a></div><a href="/sections/video"><span class="type-eyebrow hidden md:block">Video</span></a><a class="type-zeta my-2 block lg:my-3" href="/green-media-unilever-media-aaron-sobol-sustainability"><h3 class="hover-stroke-underline">Asking for a friend: What is green media?</h3></a></div><div class="w-1/3 shrink md:w-1/2"><div data-component="MediaVideo"><figure class="relative"><button class="whitespace-nowrap inline-flex transition ease-in-out duration-300 relative size-full"><img alt="Asking for a friend: What is green media?" loading="lazy" width="278" height="158" decoding="async" data-nimg="1" class="aspect-video h-auto w-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2FAskingForAFriend_WhatIsGreenMedia_1920x1080px_FacebookMetadata_v1sm-1_2023-11-21-184531_zxtm.gif&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2FAskingForAFriend_WhatIsGreenMedia_1920x1080px_FacebookMetadata_v1sm-1_2023-11-21-184531_zxtm.gif&w=640&q=75 2x" src="/_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2FAskingForAFriend_WhatIsGreenMedia_1920x1080px_FacebookMetadata_v1sm-1_2023-11-21-184531_zxtm.gif&w=640&q=75"/><div class="video-image-overlay absolute inset-x-0 bottom-0 h-2/5"></div><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 91 92" class="h-5 md:h-12 absolute bottom-[10px] right-[10px] w-auto md:bottom-[22px] md:right-[22px]"><circle cx="45.187" cy="45.816" r="43.187" stroke="#fff" stroke-width="4"></circle><path fill="#fff" d="M64.266 47.338 35.647 63V31.677z"></path></svg><span class="sr-only">click to start video</span></button></figure></div></div></div></div></div></div></div></div></div></section><div data-component="Container" class="mx-auto w-full max-w-8xl px-6 md:px-12.5 lg:px-4 xl.5:px-0"><section class="space-y-10 md:flex md:gap-x-11 md:space-y-0"><div class="md:w-1/4"><header data-component="SectionHeader" class="mb-6"><div class="md:flex md:items-center"><h2 class="article-row-section-heading--is-vertical flex w-full items-center lg:mb-0"><a class="group mr-3.5 flex items-center text-black transition duration-300 ease-in-out" href="/writers"><span class="type-beta lg:type-delta mr-3.5 block whitespace-nowrap ml-0">Writers</span><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" fill="none" class="rounded-full bg-transparent group-hover:bg-black group-hover:text-white"><circle cx="10" cy="10" r="9.5" stroke="currentColor"></circle><path stroke="currentColor" d="M6 10h8M12 7.5l2 2.5-2 2.5"></path></svg></a></h2></div></header><div class="flex items-start space-x-3.5 " data-component="CardAuthor"><a class="min-w-[46px]" href="/writers/ilyse-liffreing"><img alt="Ilyse Liffreing, reporter, The Current" loading="lazy" width="46" height="46" decoding="async" data-nimg="1" class="size-[46px] rounded-full" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2FIlyseLiffreing_162px_v1.jpg&w=48&q=75 1x, /_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2FIlyseLiffreing_162px_v1.jpg&w=96&q=75 2x" src="/_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2FIlyseLiffreing_162px_v1.jpg&w=96&q=75"/></a><div class="space-y-0.5"><a class="text-black type-eyebrow" href="/writers/ilyse-liffreing"><span class="text-black type-eyebrow">Ilyse Liffreing</span></a><article><a class="type-caption text-deepwater transition duration-300 ease-in-out hover:text-black" href="/opinion-ford-marla-skiko-walled-gardens-spo-latest-trends-ai"><span class="hover-stroke-underline">Ford’s Marla Skiko on walled gardens, SPO and the latest trends in AI</span></a></article></div></div><hr class="mb-6 mt-5 border-dark-blue opacity-10"/><div class="flex items-start space-x-3.5 " data-component="CardAuthor"><a class="min-w-[46px]" href="/writers/damian-fowler"><img alt="Damian Fowler, reporter, The Current" loading="lazy" width="46" height="46" decoding="async" data-nimg="1" class="size-[46px] rounded-full" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2FDamianFowler_162px_v1.jpg&w=48&q=75 1x, /_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2FDamianFowler_162px_v1.jpg&w=96&q=75 2x" src="/_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2FDamianFowler_162px_v1.jpg&w=96&q=75"/></a><div class="space-y-0.5"><a class="text-black type-eyebrow" href="/writers/damian-fowler"><span class="text-black type-eyebrow">Damian Fowler</span></a><article><a class="type-caption text-deepwater transition duration-300 ease-in-out hover:text-black" href="/opinion-sams-club-ryan-burns-navigating-future-retail-media"><span class="hover-stroke-underline">Sam’s Club’s Ryan Burns on navigating the future of retail media</span></a></article></div></div><hr class="mb-6 mt-5 border-dark-blue opacity-10"/><div class="flex items-start space-x-3.5 " data-component="CardAuthor"><a class="min-w-[46px]" href="/writers/chris-brooklier"><img alt="Chris Brooklier, reporter, The Current" loading="lazy" width="46" height="46" decoding="async" data-nimg="1" class="size-[46px] rounded-full" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2FChrisBrooklier_162px_v1.jpg&w=48&q=75 1x, /_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2FChrisBrooklier_162px_v1.jpg&w=96&q=75 2x" src="/_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2FChrisBrooklier_162px_v1.jpg&w=96&q=75"/></a><div class="space-y-0.5"><a class="text-black type-eyebrow" href="/writers/chris-brooklier"><span class="text-black type-eyebrow">Chris Brooklier</span></a><article><a class="type-caption text-deepwater transition duration-300 ease-in-out hover:text-black" href="/marketing-strategy-streaming-marketers-supply-live-sports-events-nbcu-disney-ctv"><span class="hover-stroke-underline">How marketers are conquering the ‘tsunami of supply’ from live events</span></a></article></div></div><hr class="mb-6 mt-5 border-dark-blue opacity-10"/><div class="flex items-start space-x-3.5 " data-component="CardAuthor"><a class="min-w-[46px]" href="/writers/zac-wang"><img alt="Zac Wang, reporter, The Current" loading="lazy" width="46" height="46" decoding="async" data-nimg="1" class="size-[46px] rounded-full" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2FHeadshotBW.png&w=48&q=75 1x, /_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2FHeadshotBW.png&w=96&q=75 2x" src="/_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2FHeadshotBW.png&w=96&q=75"/></a><div class="space-y-0.5"><a class="text-black type-eyebrow" href="/writers/zac-wang"><span class="text-black type-eyebrow">Zac Wang</span></a><article><a class="type-caption text-deepwater transition duration-300 ease-in-out hover:text-black" href="/marketing-strategy-brands-us-cut-media-budgets-flexibility-roi-trump-tariffs"><span class="hover-stroke-underline">Some brands in the U.S. cut media budgets, want flexibility and ROI after Trump tariffs</span></a></article></div></div><hr class="mb-6 mt-5 border-dark-blue opacity-10"/><div class="flex items-start space-x-3.5 " data-component="CardAuthor"><a class="min-w-[46px]" href="/writers/travis-clark"><img alt="Travis Clark, The Current Reporter" loading="lazy" width="46" height="46" decoding="async" data-nimg="1" class="size-[46px] rounded-full" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2FTravisClark_162px_Greyscale_v2.jpg&w=48&q=75 1x, /_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2FTravisClark_162px_Greyscale_v2.jpg&w=96&q=75 2x" src="/_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2FTravisClark_162px_Greyscale_v2.jpg&w=96&q=75"/></a><div class="space-y-0.5"><a class="text-black type-eyebrow" href="/writers/travis-clark"><span class="text-black type-eyebrow">Travis Clark</span></a><article><a class="type-caption text-deepwater transition duration-300 ease-in-out hover:text-black" href="/marketing-strategy-gaming-ad-channel-iab-playfronts"><span class="hover-stroke-underline">Inside gaming’s push to level the playing field in advertising</span></a></article></div></div><hr class="mb-6 mt-5 border-dark-blue opacity-10"/><div class="flex items-start space-x-3.5 " data-component="CardAuthor"><a class="min-w-[46px]" href="/writers/tharshini-tharma-asokan"><img alt="Tharshini Tharma-Asokan, reporter, The Current." loading="lazy" width="46" height="46" decoding="async" data-nimg="1" class="size-[46px] rounded-full" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2FTheCurrent_ReporterHeadshot_Tash-1.jpg&w=48&q=75 1x, /_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2FTheCurrent_ReporterHeadshot_Tash-1.jpg&w=96&q=75 2x" src="/_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2FTheCurrent_ReporterHeadshot_Tash-1.jpg&w=96&q=75"/></a><div class="space-y-0.5"><a class="text-black type-eyebrow" href="/writers/tharshini-tharma-asokan"><span class="text-black type-eyebrow">Tharshini Tharma-Asokan</span></a><article><a class="type-caption text-deepwater transition duration-300 ease-in-out hover:text-black" href="/streaming-future-media-forum-appointment-tv-bvod-australia"><span class="hover-stroke-underline">Future Media Forum: How appointment TV is supercharging BVOD in Australia</span></a></article></div></div></div><div class="md:w-1/2"><div data-component="ArticleFeed" id="article-feed-767699"><header data-component="SectionHeader" class="mb-6"><div class="md:flex md:items-center"><h2 class="article-row-section-heading--is-vertical flex w-full items-center lg:mb-0"><a class="group mr-3.5 flex items-center text-black transition duration-300 ease-in-out" href="/sections/podcast"><span class="type-beta lg:type-delta mr-3.5 block whitespace-nowrap ml-0">Podcast</span><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" fill="none" class="rounded-full bg-transparent group-hover:bg-black group-hover:text-white"><circle cx="10" cy="10" r="9.5" stroke="currentColor"></circle><path stroke="currentColor" d="M6 10h8M12 7.5l2 2.5-2 2.5"></path></svg></a></h2></div></header><ul class="grid grid-cols-1"><li><div id="podcast-3399967" data-component="CardPodcast"><div class="flex gap-x-2 lg:gap-x-3"><div class="w-2/3 grow md:w-1/2"><a class="type-zeta lg:type-delta-mini my-2 lg:my-3" href="/podcast-paze-zelle-andrea-gilman-cmo-digital-payments"><h3 class="hover-stroke-underline">Paze and Zelle’s Andrea Gilman on the future of digital payments</h3></a></div><div class="w-1/3 shrink md:w-1/2"><img alt="Andrea Gilman, CMO of Paze, Zelle" loading="lazy" width="1920" height="1080" decoding="async" data-nimg="1" class="aspect-video object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2FTheCurrentPodcast_SXSW_IWD_StaticEpisodeCards_Paze_Zelle_Lenovo_16x9_Social_v1-01-1.jpg&w=1920&q=75 1x, /_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2FTheCurrentPodcast_SXSW_IWD_StaticEpisodeCards_Paze_Zelle_Lenovo_16x9_Social_v1-01-1.jpg&w=3840&q=75 2x" src="/_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2FTheCurrentPodcast_SXSW_IWD_StaticEpisodeCards_Paze_Zelle_Lenovo_16x9_Social_v1-01-1.jpg&w=3840&q=75"/></div></div></div><hr class="my-6 border-dark-blue opacity-10 "/></li><li><div id="podcast-3399854" data-component="CardPodcast"><div class="flex gap-x-2 lg:gap-x-3"><div class="w-2/3 grow md:w-1/2"><a class="type-zeta lg:type-delta-mini my-2 lg:my-3" href="/podcast-cmi-media-group-melissa-giordano-healthcare-marketing-advocating-women"><h3 class="hover-stroke-underline">CMI Media Group’s Melissa Giordano on advocating for women who are not in the room</h3></a></div><div class="w-1/3 shrink md:w-1/2"><img alt="Melissa Giodano, chief client officer, CMI Media Group" loading="lazy" width="1920" height="1080" decoding="async" data-nimg="1" class="aspect-video object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2FTheCurrentPodcast_SXSW_IWD_StaticEpisodeCards__CMIMediaGroup_16x9_Editorial_v1-12_2025-03-26-191743_umyh.jpg&w=1920&q=75 1x, /_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2FTheCurrentPodcast_SXSW_IWD_StaticEpisodeCards__CMIMediaGroup_16x9_Editorial_v1-12_2025-03-26-191743_umyh.jpg&w=3840&q=75 2x" src="/_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2FTheCurrentPodcast_SXSW_IWD_StaticEpisodeCards__CMIMediaGroup_16x9_Editorial_v1-12_2025-03-26-191743_umyh.jpg&w=3840&q=75"/></div></div></div><hr class="my-6 border-dark-blue opacity-10 "/></li><li><div id="podcast-3399687" data-component="CardPodcast"><div class="flex gap-x-2 lg:gap-x-3"><div class="w-2/3 grow md:w-1/2"><a class="type-zeta lg:type-delta-mini my-2 lg:my-3" href="/podcast-new-belgium-brewing-rebecca-dye-yonushonis-winning-gen-z"><h3 class="hover-stroke-underline">New Belgium’s Rebecca Dye Yonushonis on capturing Gen Z with bold branding</h3></a></div><div class="w-1/3 shrink md:w-1/2"><img alt="New Belgium Brewing CMO Rebecca Dye Yonushonis" loading="lazy" width="1920" height="1080" decoding="async" data-nimg="1" class="aspect-video object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2FTheCurrentPodcast_SXSW_IWD_StaticEpisodeCards__NewBelgiumBrewing_16x9_Editorial_v1-30_2025-03-24-173757_mmsc.jpg&w=1920&q=75 1x, /_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2FTheCurrentPodcast_SXSW_IWD_StaticEpisodeCards__NewBelgiumBrewing_16x9_Editorial_v1-30_2025-03-24-173757_mmsc.jpg&w=3840&q=75 2x" src="/_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2FTheCurrentPodcast_SXSW_IWD_StaticEpisodeCards__NewBelgiumBrewing_16x9_Editorial_v1-30_2025-03-24-173757_mmsc.jpg&w=3840&q=75"/></div></div></div><hr class="my-6 border-dark-blue opacity-10 "/></li><li><div id="podcast-3399443" data-component="CardPodcast"><div class="flex gap-x-2 lg:gap-x-3"><div class="w-2/3 grow md:w-1/2"><a class="type-zeta lg:type-delta-mini my-2 lg:my-3" href="/podcast-genentech-erica-taylor-cmo-vp-healthcare-brands-biotech-marketing"><h3 class="hover-stroke-underline">Genentech’s Erica Taylor on how healthcare brands became mainstream post-Covid</h3></a></div><div class="w-1/3 shrink md:w-1/2"><img alt="The Current Podcast: Erica Taylor, VP, CMO, Genentech." loading="lazy" width="1920" height="1080" decoding="async" data-nimg="1" class="aspect-video object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2FTheCurrentPodcast_SXSW_IWD_StaticEpisodeCards__Genentech_16x9_Editorial_v1-07.jpg&w=1920&q=75 1x, /_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2FTheCurrentPodcast_SXSW_IWD_StaticEpisodeCards__Genentech_16x9_Editorial_v1-07.jpg&w=3840&q=75 2x" src="/_next/image?url=https%3A%2F%2Fwww.thetradedesk.com%2Fassets%2Fglobal%2FTheCurrentPodcast_SXSW_IWD_StaticEpisodeCards__Genentech_16x9_Editorial_v1-07.jpg&w=3840&q=75"/></div></div></div></li></ul></div></div><div class="md:w-1/4"><header data-component="SectionHeader" class="mb-6"><div class="md:flex md:items-center"><h2 class="article-row-section-heading--is-vertical flex w-full items-center lg:mb-0"><span class="type-beta lg:type-delta mr-3.5 block whitespace-nowrap ml-0">Trending</span></h2></div></header><ul class="space-y-5"><li><div class="flex flex-col items-start" data-component="CardTrending"><div class="type-eyebrow block"><a href="/sections/data-privacy"><span>Data Privacy</span></a><span class="inline-block px-1.5 text-gray-150">|</span><span class="whitespace-nowrap text-gray-500">March 24</span></div><a class="type-zeta my-2" href="/eu-says-google-search-violated-competition-rules-in-preliminary-findings"><h3 class="hover-stroke-underline">E.U. says Google Search violated competition rules in preliminary findings</h3></a><span class="type-theta block text-gray-500">Zac Wang</span></div><hr class="my-5 border-dark-blue opacity-10"/></li><li><div class="flex flex-col items-start" data-component="CardTrending"><div class="type-eyebrow block"><a href="/sections/culture"><span>Culture</span></a><span class="inline-block px-1.5 text-gray-150">|</span><span class="whitespace-nowrap text-gray-500">March 20</span></div><a class="type-zeta my-2" href="/culture-3-takes-how-ai-is-overhauling-advertising-marketecture-live"><h3 class="hover-stroke-underline">‘New world order’: 3 takes on how AI is overhauling advertising</h3></a><span class="type-theta block text-gray-500">Travis Clark</span></div><hr class="my-5 border-dark-blue opacity-10"/></li><li><div class="flex flex-col items-start" data-component="CardTrending"><div class="type-eyebrow block"><a href="/sections/streaming"><span>Streaming</span></a><span class="inline-block px-1.5 text-gray-150">|</span><span class="whitespace-nowrap text-gray-500">March 24</span></div><a class="type-zeta my-2" href="/streaming-ad-supported-formula-global-advertisers"><h3 class="hover-stroke-underline">Streamers are taking the ad-supported formula global. Are advertisers feeling the love too?</h3></a><span class="type-theta block text-gray-500">Nurhuda Syed</span></div><hr class="my-5 border-dark-blue opacity-10"/></li><li><div class="flex flex-col items-start" data-component="CardTrending"><div class="type-eyebrow block"><a href="/sections/streaming"><span>Streaming</span></a><span class="inline-block px-1.5 text-gray-150">|</span><span class="whitespace-nowrap text-gray-500">March 18</span></div><a class="type-zeta my-2" href="/streaming-british-broadcasters-relaunch-rebrand-ad-budgets-bbc-netflix-tv"><h3 class="hover-stroke-underline">British broadcasters relaunch, rebrand and revamp to vie for ad budgets</h3></a><span class="type-theta block text-gray-500">Zac Wang</span></div><hr class="my-5 border-dark-blue opacity-10"/></li><li><div class="flex flex-col items-start" data-component="CardTrending"><div class="type-eyebrow block"><a href="/sections/data-privacy"><span>Data Privacy</span></a><span class="inline-block px-1.5 text-gray-150">|</span><span class="whitespace-nowrap text-gray-500">March 24</span></div><a class="type-zeta my-2" href="/data-privacy-dsps-clean-supply-chain-green-media-summit"><h3 class="hover-stroke-underline">How DSPs are cleaning up their supply chains</h3></a><span class="type-theta block text-gray-500">Ilyse Liffreing</span></div><hr class="my-5 border-dark-blue opacity-10"/></li><li><div class="flex flex-col items-start" data-component="CardTrending"><div class="type-eyebrow block"><a href="/sections/marketing-strategy"><span>Marketing Strategy</span></a><span class="inline-block px-1.5 text-gray-150">|</span><span class="whitespace-nowrap text-gray-500">March 19</span></div><a class="type-zeta my-2" href="/marketing-strategy-scope3-anne-coghlan-ai-media-buying-brand-safety"><h3 class="hover-stroke-underline">Scope3’s Anne Coghlan on using AI to reimagine media buying and brand safety</h3></a><span class="type-theta block text-gray-500">Zac Wang</span></div></li></ul></div></section></div></div></main><footer class="mt-auto text-base" data-component="Footer"><hr class="mx-auto max-w-[90%] border-dark-blue opacity-10"/><div data-component="Container" class="mx-auto w-full max-w-8xl px-6 md:px-12.5 lg:px-4 xl.5:px-0"><div class="space-y-10 py-12 md:flex md:flex-wrap lg:flex-nowrap lg:gap-x-11 lg:space-y-0"><div class="md:w-1/2 lg:w-1/4"><a href="/"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 192 54" class="h-auto w-[145px]"><path fill="currentColor" d="M149.661 34.633c.091-.113.182-.204.25-.34.635-1.023 1.224-2.09 1.905-3.09 1.224-1.816 2.63-3.474 4.377-4.792 1.066-.818 2.222-1.499 3.515-1.908 1.066-.318 2.177-.522 3.288-.386.976.114 1.928.363 2.745.977.839.636 1.406 1.476 1.746 2.453.521 1.43.567 2.93.521 4.429-.045 1.34-.226 2.68-.476 3.997-.34 1.794-.635 3.612-.952 5.406-.204 1.204-.454 2.407-.681 3.611a235 235 0 0 0-.635 3.861c-.09.568.068 1.136.295 1.658.204.5.635.773 1.202.84.658.046 1.293-.113 1.792-.544.431-.341.839-.75 1.315-1.181-.023.159-.023.272-.068.34-.839 1.386-1.882 2.59-3.356 3.362-.703.363-1.475.522-2.223.613-.998.114-1.996.045-2.925-.409-1.021-.5-1.588-1.363-1.951-2.385-.499-1.385-.431-2.839-.295-4.27.091-1.09.318-2.157.499-3.248.295-1.794.613-3.565.93-5.36.204-1.158.386-2.317.612-3.452.295-1.454.363-2.93.227-4.406-.091-.886-.363-1.704-1.088-2.294a2.4 2.4 0 0 0-1.225-.523c-1.497-.159-2.699.454-3.81 1.318-1.95 1.544-3.447 3.475-4.672 5.632-.522.931-1.043 1.84-1.315 2.885-.227.886-.34 1.771-.499 2.68-.25 1.385-.477 2.794-.726 4.18-.159.885-.295 1.793-.454 2.68-.136.772-.272 1.521-.408 2.293-.159.909-.204 1.794.114 2.68.136.387.34.704.635 1 .113.113.226.25.317.363-.136.364-.408.295-.635.295h-8.89c-.249 0-.544.069-.703-.272.113-.114.249-.227.386-.318 1.065-.75 1.678-1.794 1.995-2.998.25-1.022.431-2.067.613-3.112.249-1.272.476-2.567.68-3.838.249-1.409.454-2.84.703-4.248.204-1.226.476-2.453.658-3.68.204-1.294.521-2.543.476-3.883a4.1 4.1 0 0 0-1.066-2.726c-.113-.136-.249-.272-.363-.431-.136-.204-.068-.363.136-.477.114-.045.25-.09.386-.114.93-.204 1.882-.363 2.812-.568 1.474-.34 2.88-.908 4.241-1.567.34-.159.658-.363 1.02-.5.318-.136.477 0 .431.341l-.612 3.34c-.227 1.294-.454 2.566-.658 3.86-.09.568-.204 1.113-.294 1.681-.023.182 0 .34 0 .523.09 0 .136 0 .158.022M62.778 49.832c-.023.09 0 .227-.069.295-.884 1.317-1.905 2.498-3.356 3.202-1.429.682-2.926.864-4.468.386-.975-.318-1.678-.976-2.132-1.907a6.25 6.25 0 0 1-.59-2.567c-.045-1.43.16-2.816.432-4.224.068-.364.136-.75.181-1.113.023-.205.068-.41-.136-.591-.068.09-.136.159-.159.227-1.043 1.953-2.2 3.839-3.651 5.52-1.383 1.635-2.948 3.088-4.921 4.02-1.452.704-3.017 1.022-4.627.863-1.542-.16-2.88-.75-3.764-2.113-.454-.681-.749-1.43-.93-2.248-.227-1.068-.363-2.135-.273-3.203q.137-1.601.34-3.202c.091-.727.273-1.454.386-2.18.295-1.636.567-3.271.862-4.907.159-.93.386-1.84.499-2.793.09-.863.136-1.75.068-2.59-.068-.885-.567-1.635-1.157-2.294-.136-.159-.25-.318-.385-.477.272-.34.612-.34.93-.431.884-.204 1.769-.363 2.653-.568 1.77-.409 3.447-1.067 5.08-1.908.204-.113.5-.272.658-.204.295.136.113.477.068.727-.09.704-.227 1.43-.34 2.135-.25 1.34-.5 2.68-.726 4.02-.295 1.703-.59 3.43-.884 5.133-.227 1.294-.454 2.612-.703 3.906-.227 1.25-.522 2.476-.636 3.748-.113 1.113-.09 2.226-.022 3.339.023.613.295 1.204.657 1.726.567.772 1.384 1.022 2.291.977a4.8 4.8 0 0 0 1.996-.59c1.451-.75 2.608-1.863 3.674-3.067a18.6 18.6 0 0 0 2.925-4.633c.16-.387.318-.773.386-1.182.295-1.612.59-3.225.862-4.86.226-1.317.43-2.657.657-3.975.227-1.317.477-2.634.726-3.952.09-.477.181-.954.25-1.454.045-.34.249-.454.566-.522 1.316-.318 2.631-.704 3.947-1.045.635-.159 1.27-.318 1.927-.477.409-.09.522.023.454.432-.34 1.976-.658 3.952-.998 5.928-.318 1.862-.68 3.725-.998 5.587-.34 1.908-.658 3.839-.998 5.747a425 425 0 0 0-.93 5.246c-.09.59-.113 1.204-.113 1.817.045 1.477 1.406 2.249 2.699 1.545.43-.25.816-.613 1.202-.909.159-.113.295-.272.43-.408.091.022.137.045.16.068M22.864 13.424c3.061-.045 5.942.659 8.572 2.271.567.364 1.09.795 1.633 1.204.25.182.318.409.16.727-.75 1.522-1.452 3.066-2.178 4.61-.204.41-.386.818-.59 1.227-.068.159-.181.34-.385.227-.091-.045-.182-.25-.182-.363a13.6 13.6 0 0 0-.635-3.68c-.567-1.749-1.451-3.27-2.993-4.338-.817-.545-1.724-.84-2.7-.977-2.312-.34-4.421.273-6.35 1.522-2.29 1.454-3.945 3.543-5.306 5.86a28 28 0 0 0-2.154 4.679c-.409 1.158-.68 2.362-.998 3.543-.363 1.34-.567 2.703-.68 4.066-.205 2.203-.205 4.383.249 6.564.43 1.999 1.111 3.884 2.404 5.496 1.383 1.726 3.13 2.84 5.284 3.27 2.54.523 4.99.205 7.37-.817 1.883-.817 3.516-1.998 4.99-3.384.204-.182.363-.431.567-.613.068-.068.25-.136.34-.091.181.068.159.25.068.386-.34.5-.658 1.022-1.02 1.5-.84 1.067-1.724 2.111-2.722 3.043-1.678 1.544-3.56 2.793-5.715 3.611-2.223.863-4.536 1.136-6.894 1a12.9 12.9 0 0 1-4.49-1.068 13.2 13.2 0 0 1-3.81-2.499c-1.77-1.68-2.994-3.68-3.743-5.973C.48 42.95.162 41.429.094 39.884c-.022-.59-.113-1.18-.09-1.748.068-1.886.226-3.77.657-5.633.318-1.386.703-2.748 1.225-4.066 1.02-2.521 2.381-4.838 4.127-6.927 1.18-1.386 2.472-2.658 3.924-3.748a20.4 20.4 0 0 1 3.629-2.203c1.315-.636 2.676-1.158 4.082-1.5 1.474-.362 2.948-.635 4.468-.612.226-.023.498-.023.748-.023M135.576 46.786c-.249.59-.635 1-.975 1.453-1.429 1.818-3.152 3.294-5.239 4.339-1.225.613-2.517 1.044-3.878 1.203q-1.156.137-2.313.205c-1.474.068-2.903-.16-4.309-.59-2.835-.886-5.012-2.59-6.26-5.338-.748-1.636-1.133-3.362-1.111-5.156.023-.954-.045-1.908.091-2.84.272-2.157.839-4.224 1.814-6.177.885-1.749 1.973-3.339 3.357-4.747a16.8 16.8 0 0 1 4.876-3.475c1.496-.704 3.061-1.204 4.717-1.363.862-.09 1.723-.181 2.585-.181 1.474-.023 2.903.25 4.286.726a7.1 7.1 0 0 1 2.314 1.409c1.088.976 1.633 2.225 1.791 3.656.091.84.068 1.681-.09 2.476a6.9 6.9 0 0 1-1.293 2.884c-.998 1.318-2.245 2.34-3.651 3.18a22.6 22.6 0 0 1-4.922 2.158c-1.36.409-2.744.795-4.127 1.136-1.202.295-2.427.522-3.651.795-.499.113-.613.204-.545.681.295 2.067.998 3.952 2.563 5.428 1.134 1.068 2.495 1.658 4.059 1.817 1.52.16 2.994 0 4.423-.431 1.859-.568 3.47-1.59 4.853-2.953.113-.159.227-.409.635-.295m-16.737-6.45v1.067c0 .568.136.681.68.545a39 39 0 0 0 1.52-.454c2.291-.704 4.445-1.704 6.35-3.157 2.608-1.976 4.241-4.52 4.581-7.836.136-1.25.159-2.499-.295-3.702-.385-.977-1.066-1.681-2.109-1.886-1.565-.295-3.039 0-4.354.977-1.565 1.159-2.722 2.657-3.651 4.361a23.8 23.8 0 0 0-2.087 5.383c-.34 1.544-.59 3.112-.635 4.702M174.608 25.505c.454-.182.885-.41 1.338-.568 2.019-.704 3.969-1.59 5.761-2.771 1.202-.795 2.358-1.704 3.515-2.567.159-.113.295-.386.589-.181-.068.409-.113.84-.181 1.249l-.68 3.611c-.114.613 0 .772.612.772 1.519.023 3.016 0 4.536 0h1.292c.159 0 .363.023.386.25.023.25-.136.341-.363.341-.159.023-.295.023-.453.023h-5.602c-.544.022-.658.136-.771.636-.091.454-.182.93-.25 1.385l-.952 5.656c-.363 2.112-.749 4.247-1.111 6.36-.318 1.839-.681 3.679-.976 5.518-.136.795-.249 1.613-.226 2.43 0 .523.158 1.09.362 1.59.341.864 1.089 1.295 1.974 1.409 1.791.25 3.311-.318 4.626-1.5.181-.158.317-.385.59-.363.158.182.09.318-.023.477-1.089 1.454-2.291 2.771-3.901 3.657a8.8 8.8 0 0 1-2.381.863c-.862.16-1.724.25-2.585.182-1.293-.091-2.495-.409-3.493-1.295-.703-.613-1.157-1.385-1.451-2.248-.386-1.136-.409-2.317-.318-3.475.091-1.136.295-2.294.476-3.43.318-1.93.658-3.861 1.021-5.814.136-.75.295-1.477.431-2.226.227-1.272.453-2.567.68-3.862.136-.772.295-1.567.431-2.339l.544-3.066c.046-.296-.045-.432-.34-.477-.159-.023-.34-.023-.499-.023h-1.973c-.181 0-.363-.023-.544-.023-.068-.068-.091-.113-.091-.181M76.114 34.523c.431-.977.84-1.976 1.293-2.93.998-2.067 2.154-4.043 3.9-5.588a7.4 7.4 0 0 1 3.266-1.703c1.384-.34 2.7-.205 3.97.363.43.182.793.477 1.156.795.317.273.34.5.136.84l-2.517 4.089c-.295 0-.363-.182-.477-.363-.499-.818-1.11-1.545-2.063-1.863-.84-.295-1.679-.25-2.518-.045-1.202.295-2.154.999-2.97 1.885-1.135 1.272-1.951 2.725-2.563 4.315-.34.84-.658 1.68-.953 2.544-.159.432-.25.863-.317 1.317-.227 1.34-.431 2.68-.658 4.02-.227 1.318-.476 2.635-.703 3.953-.204 1.18-.431 2.339-.59 3.52-.09.704-.113 1.431.114 2.135.158.454.34.886.703 1.204.113.09.181.227.25.34-.16.319-.41.273-.659.273h-8.89c-.181 0-.385-.068-.703-.136.227-.25.34-.409.5-.523.997-.704 1.564-1.703 1.836-2.839.386-1.612.635-3.27.93-4.906.204-1.158.43-2.294.635-3.452.136-.795.272-1.59.43-2.408.25-1.408.523-2.816.772-4.247.204-1.158.454-2.317.544-3.475.091-1.204-.34-2.294-1.156-3.225-.046-.046-.091-.068-.114-.136-.09-.16-.272-.318-.25-.477.024-.25.318-.296.545-.341.59-.114 1.18-.204 1.792-.318 1.837-.34 3.56-.977 5.216-1.817.317-.16.635-.34.952-.5.136-.068.34-.09.454-.023.068.023.09.273.068.41-.204 1.18-.408 2.339-.635 3.52-.272 1.612-.567 3.248-.84 4.86-.044.273 0 .568 0 .84.069.069.092.069.114.092M110.515 30.458a18 18 0 0 0-.385-.477c-.341-.409-.613-.863-.998-1.226-.93-.886-2.109-.954-3.289-.75-.952.159-1.769.59-2.494 1.25a11 11 0 0 0-2.336 2.975c-.771 1.385-1.316 2.839-1.837 4.315-.431 1.204-.522 2.476-.771 3.725-.204.931-.34 1.862-.5 2.794-.226 1.294-.43 2.612-.657 3.906-.136.773-.25 1.567-.408 2.34a5.03 5.03 0 0 0 .204 2.839c.09.272.317.5.499.75.113.136.25.272.34.385-.181.364-.454.296-.726.296h-8.822c-.227 0-.476.045-.635-.25.09-.114.204-.227.318-.318 1.066-.75 1.633-1.817 1.973-3.021.204-.772.363-1.544.499-2.317l.952-5.473c.227-1.34.5-2.68.749-4.02.362-2.136.77-4.27 1.066-6.428.136-1.09-.205-2.135-.908-3.021-.158-.182-.34-.364-.476-.545-.227-.273-.159-.477.159-.614.113-.045.227-.045.34-.068.953-.204 1.928-.363 2.88-.59 1.452-.34 2.79-.909 4.128-1.567.295-.137.567-.318.862-.432.136-.068.362-.136.453-.068s.136.295.114.454c-.068.523-.182 1.045-.273 1.567-.249 1.386-.499 2.749-.725 4.134-.136.795-.273 1.613-.431 2.408-.114.567-.114.75.045 1.18.318-.749.612-1.476.953-2.202.907-2.022 1.95-3.975 3.47-5.61.952-1.045 2.063-1.886 3.447-2.317 1.723-.545 3.424-.5 5.034.431.227.137.454.296.635.455.431.363.454.568.182 1.022-.499.817-.975 1.612-1.474 2.407-.431.523-.771 1.068-1.157 1.681M54.59 0c.227.409.091.75.046 1.09-.454 2.612-.93 5.201-1.383 7.813-.046.273-.136.546-.182.84-.023.182-.023.364-.045.614.34-.136.408-.386.544-.59.635-.932 1.293-1.863 2.177-2.59.613-.5 1.27-.931 2.064-1.158a3.25 3.25 0 0 1 1.746-.068c1.02.227 1.633.908 1.837 1.93.25 1.25.114 2.476-.136 3.703-.113.567-.204 1.158-.295 1.726-.204 1.18-.408 2.385-.612 3.588a3 3 0 0 0-.023.795c.046.682.567 1 1.202.704.204-.09.386-.227.613-.295-.34.681-.84 1.181-1.543 1.431-.68.25-1.383.363-2.086.045-.317-.159-.567-.34-.748-.658-.477-.84-.5-1.726-.363-2.635.317-1.953.68-3.906.975-5.86.09-.545.068-1.135 0-1.703-.136-1-.93-1.431-1.882-1.068-.862.318-1.497.954-2.064 1.636-.612.772-1.157 1.59-1.497 2.52-.045.137-.113.296-.136.432-.318 1.772-.612 3.543-.93 5.315-.113.613-.045 1.158.272 1.68.046.069.046.137.068.25-.499.182-.975.069-1.451.091-.499.023-1.02 0-1.52 0-.476 0-.975.023-1.542-.045.136-.204.204-.318.318-.431.521-.568.748-1.25.862-2 .204-1.317.453-2.657.68-3.974.25-1.43.499-2.862.771-4.293.25-1.362.499-2.703.748-4.065.091-.5.182-1 .227-1.5q.069-.783-.408-1.43c-.34-.477-.295-.545.272-.704C51.87.954 52.55.795 53.253.59c.317-.091.612-.273.93-.41.09-.09.249-.136.408-.181M74.823 16.598c-.046.114-.069.227-.137.318-.907 1.295-2.131 2.158-3.628 2.567-1.679.454-3.334.34-4.876-.545-.93-.523-1.588-1.34-1.928-2.362-.59-1.795-.454-3.566.181-5.338.454-1.25 1.135-2.34 2.11-3.248 1.474-1.385 3.197-2.09 5.216-2.112.884-.023 1.723.09 2.54.477 1.247.59 1.791 1.976 1.542 3.27-.25 1.25-1.02 2.067-2.041 2.749-.975.636-2.041 1.044-3.152 1.34-.885.227-1.77.409-2.631.636-.544.136-.68.318-.5.863.182.522.364 1.045.659 1.499.657 1.022 1.678 1.453 2.857 1.408 1.406-.068 2.336-.477 3.788-1.522m-7.53-3.452v.34c0 .591.113.682.68.523 1.112-.295 2.132-.75 3.062-1.408 1.293-.886 2.087-2.113 2.336-3.657.09-.59.068-1.158-.136-1.726-.295-.772-1.134-1.181-1.928-.977-.862.227-1.52.75-2.04 1.431-1.225 1.635-1.792 3.498-1.974 5.474M45.747 3.773c.045.205.09.318.068.432-.069.409-.137.818-.227 1.226-.023.137-.068.25-.068.387-.023.386.068.522.453.522.658.023 1.316 0 1.973 0 .182 0 .409-.068.59.273-.227.022-.386.068-.567.068h-1.973c-.499 0-.635.113-.726.59-.227 1.272-.43 2.544-.658 3.793-.136.75-.272 1.477-.385 2.226-.159.977-.34 1.93-.499 2.907-.045.341-.023.682.045 1.022.114.568.545.909 1.112.954a2.6 2.6 0 0 0 1.678-.431c.159-.091.295-.182.544-.34-.181.499-.453.817-.748 1.09-1.225 1.112-2.631 1.544-4.241.999-.907-.296-1.36-1.068-1.452-1.999-.09-.84 0-1.658.137-2.476.113-.681.272-1.363.385-2.067l.884-4.906c.046-.295.091-.59.114-.908.045-.34-.045-.454-.386-.5-.25-.045-.521-.045-.93-.09.25-.182.363-.319.522-.364 1.497-.522 2.835-1.317 4.06-2.317.068 0 .136-.022.294-.09"></path></svg><span class="sr-only">Link to The Current home page</span></a></div><div class="md:w-1/2 lg:w-1/2"><nav class="mb-2.5"><ul class="flex gap-x-3"><li><a class="type-p-small" href="https://www.thetradedesk.com/us/website-privacy-policy" target="_blank" rel="noreferrer"><span class="hover-stroke-underline">Website Privacy Policy</span></a></li><li><a class="type-p-small" href="https://www.thetradedesk.com/us/the-current-terms-of-service" target="_blank" rel="noreferrer"><span class="hover-stroke-underline">Terms of Service</span></a></li><li><a class="type-p-small ot-sdk-show-settings" href="/#ot-sdk-show-settings"><span class="hover-stroke-underline">Cookie Settings</span></a></li><li><a class="type-p-small" href="https://www.adsrvr.org/" target="_blank" rel="noreferrer"><img alt="" loading="lazy" width="24" height="16" decoding="async" data-nimg="1" class="mr-1 inline-block align-baseline" style="color:transparent" src="https://www.thetradedesk.com/assets/privacyoptions.svg"/><span class="hover-stroke-underline">Your privacy choices</span></a></li></ul></nav><p class="type-p-small mt-4 text-gray-500">© 2025 The Trade Desk. All rights reserved.</p></div><div class="flex w-full items-end justify-between md:basis-full lg:w-1/4 lg:basis-auto"><div class="flex gap-2 flex-col-reverse gap-y-3"><div data-component="SocialMedia"><ul class="flex items-center gap-x-6"><li><a class="text-black transition duration-300 ease-in-out hover:text-gray-300" href="https://www.youtube.com/channel/UCIwYwM9BLXQSftKzxrcaSww" target="_blank" rel="noreferrer"><svg xmlns="http://www.w3.org/2000/svg" width="22" height="18" fill="none" class="fill-current"><path fill="#000" d="M21.54 3.285c-.253-.914-.999-1.635-1.945-1.88C17.88.961 11 .961 11 .961s-6.88 0-8.595.444C1.459 1.65.713 2.371.46 3.285 0 4.943 0 9.465 0 9.465s0 4.523.46 6.181c.253.915.999 1.635 1.945 1.88C4.12 17.97 11 17.97 11 17.97s6.88 0 8.595-.444c.948-.245 1.692-.965 1.945-1.88.46-1.658.46-6.18.46-6.18s0-4.523-.46-6.181M8.8 12.227V6.704c0-.41.459-.665.825-.46l4.95 2.761a.523.523 0 0 1 0 .92l-4.95 2.763c-.366.205-.825-.051-.825-.46"></path></svg><span class="sr-only">Link to YouTube</span></a></li><li><a class="text-black transition duration-300 ease-in-out hover:text-gray-300" href="https://www.linkedin.com/showcase/the-current-news/" target="_blank" rel="noreferrer"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="17" fill="none" class="fill-current"><g fill="currentColor" clip-path="url(#nav-linkedin_svg__a)"><path d="M.264 5.315H3.58V16.01H.264zM1.923 0c1.06 0 1.921.863 1.921 1.927a1.926 1.926 0 0 1-1.921 1.927 1.927 1.927 0 0 1 0-3.854M5.66 5.317h3.18v1.46h.045c.443-.84 1.524-1.726 3.138-1.726C15.38 5.05 16 7.266 16 10.145v5.865h-3.313v-5.2c0-1.24-.023-2.835-1.723-2.835s-1.99 1.35-1.99 2.746v5.29H5.66z"></path></g><defs><clipPath id="nav-linkedin_svg__a"><path fill="#fff" d="M0 0h16v16.009H0z"></path></clipPath></defs></svg><span class="sr-only">Link to LinkedIn</span></a></li><li><a class="text-black transition duration-300 ease-in-out hover:text-gray-300" href="/cdn-cgi/l/email-protection#d1b4b5b8a5bea3b8b0bd91a5b9b4b2a4a3a3b4bfa5ffb2bebc"><svg xmlns="http://www.w3.org/2000/svg" width="28" height="18" fill="none" class="fill-current"><path fill="currentColor" d="M2.049 0c-.269 0-.523.057-.758.151l11.888 10.255c.52.45 1.1.45 1.622 0L26.698.141A2 2 0 0 0 25.951 0zM.02 1.774Q0 1.922 0 2.077v13.846C0 17.073.913 18 2.049 18H25.95A2.06 2.06 0 0 0 28 15.923V2.077q0-.155-.021-.303L16.134 11.986a3.29 3.29 0 0 1-4.29 0z"></path></svg><span class="sr-only">Link to Email</span></a></li></ul></div><p class="type-eyebrow">Connect With Us</p></div></div></div></div></footer></div></div><script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script><script id="__NEXT_DATA__" type="application/json">{"props":{"pageProps":{"homeData":{"metadata":{"datePosted":"2023-03-01T04:44:00-08:00","dateCreated":"2023-03-01T04:44:10-08:00","dateUpdated":"2025-04-09T06:09:48-07:00","title":"News from the open internet | The Current","description":"A news resource and community for marketers providing context to open internet trends across retail, CTV, data, digital marketing strategy and more.","image":{"alt":"The Current: News from the open internet","url":"https://www.thetradedesk.com/assets/global/TheCurrent_MetadataImage_NewsFromTheOpenInternet_Sohne_v2.jpg","width":1920,"height":1080,"isLandscape":true},"imageTwitter":{"alt":"The Current: News from the open internet","url":"https://www.thetradedesk.com/assets/global/TheCurrent_MetadataImage_NewsFromTheOpenInternet_Sohne_v2.jpg","width":1920,"height":1080,"isLandscape":true},"author":"","themes":[],"url":"https://www.thecurrent.com/","noIndex":false,"type":"home"},"data":{"topRow":{"latestTheme":{"id":1049784,"title":"The Latest","slug":"the-latest","uri":"sections/the-latest","description":"Get the latest news, trends, and insights shaping the future of digital marketing and programmatic advertising.","themeHighlightColor":""},"featuredArticle":{"id":3400241,"slug":"marketing-strategy-brands-us-cut-media-budgets-flexibility-roi-trump-tariffs","title":"Some brands in the U.S. cut media budgets, want flexibility and ROI after Trump tariffs","heading":"Some brands in the U.S. cut media budgets, want flexibility and ROI after Trump tariffs","metaTitle":"Some brands in the U.S. cut media budgets, want flexibility and ROI after Trump tariffs","metaDescription":"If COVID-19 taught marketers anything, it’s the importance of agility in turbulent economic times.","postDate":"2025-04-08T12:33:00-07:00","author":{"id":1611149,"slug":"zac-wang","title":"Zac Wang","fullName":"Zac Wang"},"theme":{"id":692069,"title":"Marketing Strategy","slug":"marketing-strategy","uri":"sections/marketing-strategy","description":"Learn about the latest trends in digital advertising, and the brands and agencies that are pioneering them.","themeHighlightColor":""},"featuredPreviewImage":{"alt":"A hand trims a bansai tree in the shape of an upwards line graph.","url":"https://www.thetradedesk.com/assets/global/TheCurrent_APACLeading_1200px-1.jpg","width":1200,"height":1200,"isLandscape":false},"thumbnail":{"alt":"A hand trims a bansai tree in the shape of an upwards line graph.","url":"https://www.thetradedesk.com/assets/global/TheCurrent_APACLeading_1920x1080_NoLogo-1-1_2025-04-08-191545_bzbq.jpg","width":1920,"height":1080,"isLandscape":true}},"latestArticles":[{"id":3400234,"slug":"podcast-stellantis-cmo-raj-register-brands-true-north-auto-ai","title":"Stellantis’ CMO Raj Register on knowing your brand’s true north","heading":"Stellantis’ CMO Raj Register on knowing your brand’s true north","metaTitle":"Stellantis’ CMO Raj Register on knowing your brand’s true north","metaDescription":"Stellantis’ CMO Raj Register talks about being the only automaker with a national ad buy at the Super Bowl, what she’s learning from AI and why she’s obsessed with connecting marketing action to tangible business outcomes.","postDate":"2025-04-09T06:09:00-07:00","author":null,"theme":{"id":767699,"title":"Podcast","slug":"podcast","uri":"sections/podcast","description":"Weekly episodes featuring marketing leaders of the world’s most influential brands and agencies","themeHighlightColor":""},"featuredPreviewImage":{"alt":"The Current Podcast: Raj Register, SVP, CMO, Stellantis.","url":"https://www.thetradedesk.com/assets/global/TheCurrentPodcast_RajRegister_Stellanis_StaticEpisodeCards_v1_JPMC_1x1_Blue_v1-48.jpg","width":2500,"height":2500,"isLandscape":false},"thumbnail":{"alt":"The Current Podcast: Raj Register, SVP, CMO, Stellantis.","url":"https://www.thetradedesk.com/assets/global/TheCurrentPodcast_RajRegister_Stellanis_StaticEpisodeCards_v1_JPMC_16x9_Editorial_Blue_v1-46.jpg","width":4000,"height":2250,"isLandscape":true}},{"id":3400196,"slug":"marketing-strategy-streaming-marketers-supply-live-sports-events-nbcu-disney-ctv","title":"How marketers are conquering the ‘tsunami of supply’ from live events","heading":"How marketers are conquering the ‘tsunami of supply’ from live events","metaTitle":"How marketers are conquering the ‘tsunami of supply’ from live events","metaDescription":"Live sports’ migration to streaming has made headlines with events like the Super Bowl and Olympics — now, the back-end infrastructure for real-time bidding is finally catching up.","postDate":"2025-04-08T05:00:00-07:00","author":{"id":1508364,"slug":"chris-brooklier","title":"Chris Brooklier","fullName":"Chris Brooklier"},"theme":{"id":692069,"title":"Marketing Strategy","slug":"marketing-strategy","uri":"sections/marketing-strategy","description":"Learn about the latest trends in digital advertising, and the brands and agencies that are pioneering them.","themeHighlightColor":""},"featuredPreviewImage":{"alt":"People hold a blanket with a streaming play screen on the sheet.","url":"https://www.thetradedesk.com/assets/global/TheCurrent_Newsletter_Edition212_TsunamiofSupplyLiveEvents_1200px_Square-_v1.jpg","width":1200,"height":1200,"isLandscape":false},"thumbnail":{"alt":"People hold a blanket with a streaming play screen on the sheet.","url":"https://www.thetradedesk.com/assets/global/TheCurrent_Newsletter_Edition212_TsunamiofSupplyLiveEvents_1920x1080px_NoLogo_v1_2025-04-07-190504_bxly.jpg","width":1921,"height":1081,"isLandscape":true}},{"id":3400205,"slug":"opinion-shana-hale-vp-creative-attention-emotion-wins","title":"In the fight for attention, emotion wins","heading":"In the fight for attention, emotion wins","metaTitle":"In the fight for attention, emotion wins","metaDescription":"The Trade Desk's Shana Hale shares the importance of pairing emotionally resonant advertising with targeted and effective ad placements.","postDate":"2025-04-08T05:00:00-07:00","author":{"id":3400214,"slug":"shana-hale","title":"Shana Hale","fullName":"Shana Hale"},"theme":{"id":1599088,"title":"Opinion","slug":"opinion","uri":"sections/opinion","description":"Read hot takes and in-depth perspectives from the industry’s eminent leaders, thinkers, and influencers.","themeHighlightColor":""},"featuredPreviewImage":{"alt":"A person sits on the floor in the light of a lamp projecting a heart.","url":"https://www.thetradedesk.com/assets/global/TheCurrent_215_ShanaHaleOpEd_1200x1200px_v1.jpg","width":1200,"height":1200,"isLandscape":false},"thumbnail":{"alt":"A person sits on the floor in the light of a lamp projecting a heart.","url":"https://www.thetradedesk.com/assets/global/TheCurrent_215_ShanaHaleOpEd_NoLogo_1920x1080px_v1_2025-04-08-001248_jvcd.jpg","width":1920,"height":1080,"isLandscape":true}}],"aside":{"heading":"Across the internet","entries":[{"title":"Trump pauses tariffs","text":"\u003cp\u003eThe President is instituting a 90 day pause on tariffs for all countries except China.\u003cbr /\u003e\u003c/p\u003e","url":"https://www.cnbc.com/2025/04/09/trump-tariffs-live-updates.html"},{"title":"X marks The White House","text":"\u003cp\u003eElon Musk is tethering his relationship with President Trump for advertiser investment.\u003c/p\u003e","url":"https://www.nytimes.com/2025/04/07/technology/elon-musk-x-trump.html"},{"title":"Disney in Europe","text":"\u003cp\u003eThe entertainment giant has expanded its audience graph into the EU.\u003c/p\u003e","url":"https://www.axios.com/2025/04/08/disney-ad-tech-europe-expansion"},{"title":"Commerce media","text":"\u003cp\u003ePayPay Ads launches in the U.K., its first international market beyond the U.S.\u003c/p\u003e","url":"https://www.performancemarketingworld.com/article/1913382/paypal-expands-ad-business-uk"},{"title":"David vs Google","text":"\u003cp\u003eBloomberg reports how Google's AI-generated search answers are hurting independent creators and small businesses, as traffic to their websites plummets.\u003c/p\u003e","url":"https://www.bloomberg.com/news/articles/2025-04-07/google-ai-search-shift-leaves-website-makers-feeling-betrayed"},{"title":"Taking its time","text":"\u003cp\u003eTrump extended the deadline for TikTok to find a U.S. buyer another 75 days.\u003c/p\u003e","url":"https://www.cnbc.com/2025/04/04/trumps-extends-tiktok-second-time.html"},{"title":"Data boost","text":"\u003cp\u003eWPP has acquired InfoSum to push forward its AI-driven offerings.\u003c/p\u003e","url":"https://www.groupm.com/newsroom/wpp-acquires-infosum-in-major-investment-in-its-ai-driven-data-offer/"},{"title":"M\u0026A moves","text":"\u003cp\u003eNews Corp sells Australia's Foxtel to DAZN and takes a stake in the sports streamer.\u003c/p\u003e","url":"https://www.hollywoodreporter.com/business/business-news/news-corp-dazn-stake-foxtel-sale-close-1236179178"},{"title":"Zuck plays Trump card","text":"\u003cp\u003eMeta CEO is urging Trump to pressure the EU over a law that could hurt its ad business. \u003c/p\u003e","url":"https://www.wsj.com/tech/meta-eu-ruling-trump-zuckerberg-f6bc593a?mod=djemCMOToday"},{"title":"X ads","text":"\u003cp\u003eBrands are spending just enough on X to keep Elon Musk happy. But \"the idea of a high return on investment is laughable,\" one media buyer told Financial Times.\u003c/p\u003e","url":"https://www.ft.com/content/8d3e4dba-1246-482d-9aaa-d970d2cb0a94"}]}},"components":[{"componentType":"ArticlesByTheme","content":{"theme":{"id":1599088,"title":"Opinion","slug":"opinion","uri":"sections/opinion","description":"Read hot takes and in-depth perspectives from the industry’s eminent leaders, thinkers, and influencers.","themeHighlightColor":""},"featuredArticle":null,"articles":[{"id":3400158,"slug":"opinion-sams-club-ryan-burns-navigating-future-retail-media","title":"Sam’s Club’s Ryan Burns on navigating the future of retail media","heading":"Sam’s Club’s Ryan Burns on navigating the future of retail media","metaTitle":"Sam’s Club’s Ryan Burns on navigating the future of retail media","metaDescription":"Ryan Burns, head of strategy for Sam's Club's Member Access Platform, shares the key elements of Sam's Club MAP's strategy and what Retail Media 3.0 means for advertisers trying to build omnichannel campaigns.","postDate":"2025-04-07T05:00:00-07:00","author":{"id":1508408,"slug":"damian-fowler","title":"Damian Fowler","fullName":"Damian Fowler"},"theme":{"id":1599088,"title":"Opinion","slug":"opinion","uri":"sections/opinion","description":"Read hot takes and in-depth perspectives from the industry’s eminent leaders, thinkers, and influencers.","themeHighlightColor":""},"featuredPreviewImage":{"alt":"Q\u0026A: Ryan Burns, Head of Strategy, Sam's Club Member Access Platform (MAP), Sam's Club","url":"https://www.thetradedesk.com/assets/global/TheCurrent_E215_QA_SamsClub_1200x1200px_v1.jpg","width":1201,"height":1200,"isLandscape":true},"thumbnail":{"alt":"Q\u0026A: Ryan Burns, Head of Strategy, Sam's Club Member Access Platform (MAP), Sam's Club","url":"https://www.thetradedesk.com/assets/global/TheCurrent_E215_QA_SamsClub_NoLogo_1920x1080px_v1_2025-04-04-185110_aazh.jpg","width":1920,"height":1080,"isLandscape":true}},{"id":3400135,"slug":"opinion-dan-larmkan-keynes-digital-ceo-streaming-live-sports","title":"When it comes to streaming, live sports are the ultimate prize","heading":"When it comes to streaming, live sports are the ultimate prize","metaTitle":"When it comes to streaming, live sports are the ultimate prize","metaDescription":"Ultimately, the success of live sports on streaming platforms will hinge on the platforms’ ability to innovate while respecting the traditions that make sports so beloved.","postDate":"2025-04-04T05:00:00-07:00","author":{"id":3349955,"slug":"dan-larkman","title":"Dan Larkman","fullName":"Dan Larkman"},"theme":{"id":1599088,"title":"Opinion","slug":"opinion","uri":"sections/opinion","description":"Read hot takes and in-depth perspectives from the industry’s eminent leaders, thinkers, and influencers.","themeHighlightColor":""},"featuredPreviewImage":{"alt":"Sports equipment pouring out of red-screen TV.","url":"https://www.thetradedesk.com/assets/global/TheCurrent_213_QA_Fubo_1200x1200px_v1.jpg","width":1200,"height":1200,"isLandscape":false},"thumbnail":{"alt":"Sports equipment pouring out of red-screen TV.","url":"https://www.thetradedesk.com/assets/global/TheCurrent_213_QA_Fubo_NoLogo_1920x1080px_v1_2025-04-03-205619_vmns.jpg","width":1920,"height":1080,"isLandscape":true}},{"id":3400068,"slug":"opinion-ford-marla-skiko-walled-gardens-spo-latest-trends-ai","title":"Ford’s Marla Skiko on walled gardens, SPO and the latest trends in AI","heading":"Ford’s Marla Skiko on walled gardens, SPO and the latest trends in AI","metaTitle":"Ford’s Marla Skiko on walled gardens, SPO and the latest trends in AI","metaDescription":"Marla Skiko, Ford’s global head of media and marketing intelligence, on AI, walled gardens and supply path optimization.","postDate":"2025-04-03T05:00:00-07:00","author":{"id":1508376,"slug":"ilyse-liffreing","title":"Ilyse Liffreing","fullName":"Ilyse Liffreing"},"theme":{"id":1599088,"title":"Opinion","slug":"opinion","uri":"sections/opinion","description":"Read hot takes and in-depth perspectives from the industry’s eminent leaders, thinkers, and influencers.","themeHighlightColor":""},"featuredPreviewImage":{"alt":"Ford's global head of media and marketing intelligence Marla Skiko.","url":"https://www.thetradedesk.com/assets/global/TheCurrent_215_QA_Ford_1200x1200px_v1.jpg","width":1201,"height":1200,"isLandscape":true},"thumbnail":{"alt":"Ford's global head of media and marketing intelligence Marla Skiko.","url":"https://www.thetradedesk.com/assets/global/TheCurrent_215_QA_Ford_NoLogo_1920x1080px_v1_2025-04-02-211615_ejei.jpg","width":1921,"height":1080,"isLandscape":true}},{"id":3399917,"slug":"opinion-nicole-scaglione-ctv-streaming-netflix-commerce","title":"Helping CTV flourish beyond the silo","heading":"Helping CTV flourish beyond the silo","metaTitle":"Helping CTV flourish beyond the silo","metaDescription":"Marketers need to realize that streaming isn’t just another tool that operates in a silo but the linchpin of a truly omnichannel strategy.","postDate":"2025-03-28T05:22:00-07:00","author":{"id":3399924,"slug":"nicole-scaglione","title":"Nicole Scaglione","fullName":"Nicole Scaglione"},"theme":{"id":1599088,"title":"Opinion","slug":"opinion","uri":"sections/opinion","description":"Read hot takes and in-depth perspectives from the industry’s eminent leaders, thinkers, and influencers.","themeHighlightColor":""},"featuredPreviewImage":{"alt":"A yellow sunflower in a field of black and white flowers in front of a screen.","url":"https://www.thetradedesk.com/assets/global/1200x1200_TheCurrent_Edition213_OpEd_NicoleScaglione_CTVDataSilos.jpg","width":1080,"height":1080,"isLandscape":false},"thumbnail":{"alt":"A yellow sunflower in a field of black and white flowers in front of a screen.","url":"https://www.thetradedesk.com/assets/global/1920x1080_NoLogos_TheCurrent_Edition213_OpEd_NicoleScaglione_CTVDataSilos_2025-03-27-204835_kuhv.jpg","width":1920,"height":1080,"isLandscape":true}}],"hasVideos":false}},{"componentType":"Highlight","content":{"graphicPosition":"left","eyebrow":"The Readout","heading":null,"blurb":null,"ctaText":"READ MORE","ctaUrl":null,"background":{"hex":"#012359","textHex":"#ffffff"},"featuredArticle":{"id":3399463,"slug":"readout-73-personal-care-shoppers-open-internet-ads-sway-purchase-decisions","title":"73% of personal care shoppers say open internet ads sway purchase decisions","heading":"73% of personal care shoppers say open internet ads sway purchase decisions","metaTitle":"73% of personal care shoppers say open internet ads sway purchase decisions","metaDescription":"New research shows beauty shoppers are turning to independent digital sources for research and recommendations.","postDate":"2025-03-20T06:13:00-07:00","author":{"id":2453409,"slug":"zharmer-hardimon","title":"Zharmer Hardimon","fullName":"Zharmer Hardimon"},"theme":{"id":1726870,"title":"The Readout","slug":"the-readout","uri":"sections/the-readout","description":"Bite-size articles and infographics featuring the latest data every marketer should know.","themeHighlightColor":""},"featuredPreviewImage":{"alt":"Pixellated cursor hand tipping forward, with butterflies landing on it.","url":"https://www.thetradedesk.com/assets/global/TheCurrent_BigTechPublishing_1200px-2.jpg","width":1200,"height":1200,"isLandscape":false},"thumbnail":{"alt":"Pixellated cursor hand tipping forward, with butterflies landing on it.","url":"https://www.thetradedesk.com/assets/global/TheCurrent_BigTechPublishing_1920x1080_NoLogo-2_2025-03-19-211718_guwf.jpg","width":1920,"height":1080,"isLandscape":true}},"graphic":{"type":"image","content":{"featuredImage":{"alt":"Readout graph showing how open internet ads drive higher consideration compared to walled gardens.","url":"https://www.thetradedesk.com/assets/global/v1hdtce208readout73percentofbeautybuyers.png","width":1920,"height":1080,"isLandscape":true},"featuredMobileImage":{"alt":"Readout graph showing how open internet ads drive higher consideration compared to walled gardens.","url":"https://www.thetradedesk.com/assets/global/v1hmtce208readout73percentofbeautybuyers.png","width":360,"height":471,"isLandscape":false}}}}},{"componentType":"ArticlesByTheme","content":{"theme":{"id":746430,"title":"Video","slug":"video","uri":"sections/video","description":"Keep up to date with all our video content — from thought leadership to industry perspectives to educational series.","themeHighlightColor":""},"featuredArticle":{"id":3369322,"slug":"for-context-evolution-marketing-funnel-advertising","title":"For Context: Evolution of the marketing funnel","heading":"For Context: Evolution of the marketing funnel","metaTitle":"For Context: Evolution of the marketing funnel","metaDescription":"See how retail media and commerce networks are playing a major role in accelerating marketers’ goals to serve the right ad to the right consumer, and how they’re changing the very dynamics of the shopping experience.","postDate":"2024-12-17T09:36:00-08:00","author":null,"theme":{"id":746430,"title":"Video","slug":"video","uri":"sections/video","description":"Keep up to date with all our video content — from thought leadership to industry perspectives to educational series.","themeHighlightColor":""},"featuredPreviewImage":{"alt":"For Context: Advertising surrounds us, the marketing funnel.","url":"https://www.thetradedesk.com/assets/global/TheCurrent_ForContext_Funnel_1200px_v1.jpg","width":1200,"height":1200,"isLandscape":false},"thumbnail":{"alt":"For Context: Advertising surrounds us, the marketing funnel.","url":"https://www.thetradedesk.com/assets/global/TheCurrent_ForContext_Funnel_1920x1080px_NoLogo_v1.jpg","width":1920,"height":1080,"isLandscape":true}},"articles":[{"id":3348758,"slug":"mondelēz-international-rachel-lawson-brand-marketing-retail-media-diversity","title":"Mondelēz International’s Rachel Lawson on brand marketing, retail media and the importance of diversity","heading":"Mondelēz International’s Rachel Lawson on brand marketing, retail media and the importance of diversity","metaTitle":"Mondelēz International’s Rachel Lawson on brand marketing, retail media and the importance of diversity","metaDescription":"Rachel Lawson, the director of brand marketing at Mondelēz International, joins The Current studio to talk brand love.","postDate":"2024-11-08T09:48:00-08:00","author":null,"theme":{"id":1599088,"title":"Opinion","slug":"opinion","uri":"sections/opinion","description":"Read hot takes and in-depth perspectives from the industry’s eminent leaders, thinkers, and influencers.","themeHighlightColor":""},"featuredPreviewImage":{"alt":"The Current: 5 Minutes with Rachel Lawson, Mondelez International Director of shopper marketing.","url":"https://www.thetradedesk.com/assets/global/GIF_1200px_5MinWith_RachelLawson.gif","width":1200,"height":1200,"isLandscape":false},"thumbnail":{"alt":"The Current: 5 Minutes with Rachel Lawson, Mondelez International Director of shopper marketing.","url":"https://www.thetradedesk.com/assets/global/GIF_NoLogo_1920px_5MinWith_RachelLawson.gif","width":1920,"height":1080,"isLandscape":true}},{"id":3314667,"slug":"for-context-cable-connected-tv-live-sports-streaming","title":"For Context: From cable to connected TV: Live sports on screen","heading":"For Context: From cable to connected TV: Live sports on screen","metaTitle":"For Context: From cable to connected TV: Live sports on screen","metaDescription":"In this episode of For Context, we look back on the history of sports broadcasting and its ongoing evolution on streaming TV.","postDate":"2024-08-29T08:40:00-07:00","author":null,"theme":{"id":746430,"title":"Video","slug":"video","uri":"sections/video","description":"Keep up to date with all our video content — from thought leadership to industry perspectives to educational series.","themeHighlightColor":""},"featuredPreviewImage":{"alt":"For Context: From Cable to connected TV: Live sports on screen.","url":"https://www.thetradedesk.com/assets/global/TheCurrent_ForContextLiveSports_Thumbnailmage_1200px_v1.jpg","width":1200,"height":1200,"isLandscape":false},"thumbnail":{"alt":"For Context: From Cable to connected TV: Live sports on screen.","url":"https://www.thetradedesk.com/assets/global/TheCurrent_ForContextLiveSports_Thumbnailmage_1920x1080_NoLogo_v1.jpg","width":1920,"height":1080,"isLandscape":true}},{"id":2432058,"slug":"green-media-unilever-media-aaron-sobol-sustainability","title":"Asking for a friend: What is green media?","heading":"Asking for a friend: What is green media?","metaTitle":"Asking for a friend: What is green media?","metaDescription":"Unilever Head of U.S. Media Investment and Partnerships, Aaron Sobol explains green media and what the industry can do to increase sustainability efforts.","postDate":"2023-11-22T07:11:00-08:00","author":null,"theme":{"id":746430,"title":"Video","slug":"video","uri":"sections/video","description":"Keep up to date with all our video content — from thought leadership to industry perspectives to educational series.","themeHighlightColor":""},"featuredPreviewImage":{"alt":"Asking for a friend: What is green media?","url":"https://www.thetradedesk.com/assets/global/AskingForAFriend_WhatIsGreenMedia_1200px_v1sm-1.gif","width":600,"height":600,"isLandscape":false},"thumbnail":{"alt":"Asking for a friend: What is green media?","url":"https://www.thetradedesk.com/assets/global/AskingForAFriend_WhatIsGreenMedia_1920x1080px_FacebookMetadata_v1sm-1_2023-11-21-184531_zxtm.gif","width":700,"height":394,"isLandscape":true}}],"hasVideos":true}}],"bottomRow":{"writers":[{"id":1508376,"slug":"ilyse-liffreing","fullName":"Ilyse Liffreing","authorType":"staff","image":{"alt":"Ilyse Liffreing, reporter, The Current","url":"https://www.thetradedesk.com/assets/global/IlyseLiffreing_162px_v1.jpg","width":162,"height":162,"isLandscape":false},"article":{"id":3400068,"slug":"opinion-ford-marla-skiko-walled-gardens-spo-latest-trends-ai","title":"Ford’s Marla Skiko on walled gardens, SPO and the latest trends in AI"}},{"id":1508408,"slug":"damian-fowler","fullName":"Damian Fowler","authorType":"staff","image":{"alt":"Damian Fowler, reporter, The Current","url":"https://www.thetradedesk.com/assets/global/DamianFowler_162px_v1.jpg","width":162,"height":162,"isLandscape":false},"article":{"id":3400158,"slug":"opinion-sams-club-ryan-burns-navigating-future-retail-media","title":"Sam’s Club’s Ryan Burns on navigating the future of retail media"}},{"id":1508364,"slug":"chris-brooklier","fullName":"Chris Brooklier","authorType":"staff","image":{"alt":"Chris Brooklier, reporter, The Current","url":"https://www.thetradedesk.com/assets/global/ChrisBrooklier_162px_v1.jpg","width":162,"height":162,"isLandscape":false},"article":{"id":3400196,"slug":"marketing-strategy-streaming-marketers-supply-live-sports-events-nbcu-disney-ctv","title":"How marketers are conquering the ‘tsunami of supply’ from live events"}},{"id":1611149,"slug":"zac-wang","fullName":"Zac Wang","authorType":"staff","image":{"alt":"Zac Wang, reporter, The Current","url":"https://www.thetradedesk.com/assets/global/HeadshotBW.png","width":1200,"height":1200,"isLandscape":false},"article":{"id":3400241,"slug":"marketing-strategy-brands-us-cut-media-budgets-flexibility-roi-trump-tariffs","title":"Some brands in the U.S. cut media budgets, want flexibility and ROI after Trump tariffs"}},{"id":1824889,"slug":"travis-clark","fullName":"Travis Clark","authorType":"staff","image":{"alt":"Travis Clark, The Current Reporter","url":"https://www.thetradedesk.com/assets/global/TravisClark_162px_Greyscale_v2.jpg","width":162,"height":162,"isLandscape":false},"article":{"id":3400092,"slug":"marketing-strategy-gaming-ad-channel-iab-playfronts","title":"Inside gaming’s push to level the playing field in advertising"}},{"id":3375482,"slug":"tharshini-tharma-asokan","fullName":"Tharshini Tharma-Asokan","authorType":"staff","image":{"alt":"Tharshini Tharma-Asokan, reporter, The Current.","url":"https://www.thetradedesk.com/assets/global/TheCurrent_ReporterHeadshot_Tash-1.jpg","width":1200,"height":1200,"isLandscape":false},"article":{"id":3399252,"slug":"streaming-future-media-forum-appointment-tv-bvod-australia","title":"Future Media Forum: How appointment TV is supercharging BVOD in Australia"}}],"theme":{"id":767699,"title":"Podcast","slug":"podcast","uri":"sections/podcast","description":"Weekly episodes featuring marketing leaders of the world’s most influential brands and agencies","themeHighlightColor":"","articles":[{"id":3399967,"slug":"podcast-paze-zelle-andrea-gilman-cmo-digital-payments","title":"Paze and Zelle’s Andrea Gilman on the future of digital payments","heading":"Paze and Zelle’s Andrea Gilman on the future of digital payments","metaTitle":"Paze and Zelle’s Andrea Gilman on the future of digital payments","metaDescription":"Andrea Gilman, chief marketing officer at Early Warning, owner of digital payment services Paze and Zelle, joins The Current Podcast at SXSW to discuss the strategy behind launching Paze.","postDate":"2025-03-31T03:00:00-07:00","author":null,"theme":{"id":3260008,"title":"The Current Podcast","slug":"the-current-podcast","uri":"sections/the-current-podcast","description":null,"themeHighlightColor":""},"featuredPreviewImage":{"alt":"Andrea Gilman, CMO of Paze, Zelle","url":"https://www.thetradedesk.com/assets/global/TheCurrentPodcast_SXSW_IWD_StaticEpisodeCards_Paze_Zelle_PazeZelle_1x1_v1-04-1.jpg","width":1200,"height":1200,"isLandscape":false},"thumbnail":{"alt":"Andrea Gilman, CMO of Paze, Zelle","url":"https://www.thetradedesk.com/assets/global/TheCurrentPodcast_SXSW_IWD_StaticEpisodeCards_Paze_Zelle_Lenovo_16x9_Social_v1-01-1.jpg","width":1920,"height":1080,"isLandscape":true}},{"id":3399854,"slug":"podcast-cmi-media-group-melissa-giordano-healthcare-marketing-advocating-women","title":"CMI Media Group’s Melissa Giordano on advocating for women who are not in the room","heading":"CMI Media Group’s Melissa Giordano on advocating for women who are not in the room","metaTitle":"CMI Media Group’s Melissa Giordano on advocating for women who are not in the room","metaDescription":"CMI Media Group Chief Client Officer Melissa Giordano joins The Current Podcast at SXSW to discuss the evolution of health care marketing and the importance of advocating for women who are not in the room.","postDate":"2025-03-27T03:00:00-07:00","author":null,"theme":{"id":3260008,"title":"The Current Podcast","slug":"the-current-podcast","uri":"sections/the-current-podcast","description":null,"themeHighlightColor":""},"featuredPreviewImage":{"alt":"Melissa Giodano, chief client officer, CMI Media Group","url":"https://www.thetradedesk.com/assets/global/TheCurrentPodcast_SXSW_IWD_StaticEpisodeCards__CMIMediaGroup_1x1_v1-14.jpg","width":1200,"height":1200,"isLandscape":false},"thumbnail":{"alt":"Melissa Giodano, chief client officer, CMI Media Group","url":"https://www.thetradedesk.com/assets/global/TheCurrentPodcast_SXSW_IWD_StaticEpisodeCards__CMIMediaGroup_16x9_Editorial_v1-12_2025-03-26-191743_umyh.jpg","width":1920,"height":1080,"isLandscape":true}},{"id":3399687,"slug":"podcast-new-belgium-brewing-rebecca-dye-yonushonis-winning-gen-z","title":"New Belgium’s Rebecca Dye Yonushonis on capturing Gen Z with bold branding","heading":"New Belgium’s Rebecca Dye Yonushonis on capturing Gen Z with bold branding","metaTitle":"New Belgium’s Rebecca Dye Yonushonis on capturing Gen Z with bold branding","metaDescription":"New Belgium Brewing CMO Rebecca Dye Yonushonis joins The Current Podcast at SXSW for International Women’s Day and Women’s History Month.","postDate":"2025-03-25T03:00:00-07:00","author":null,"theme":{"id":767699,"title":"Podcast","slug":"podcast","uri":"sections/podcast","description":"Weekly episodes featuring marketing leaders of the world’s most influential brands and agencies","themeHighlightColor":""},"featuredPreviewImage":{"alt":"New Belgium Brewing CMO Rebecca Dye Yonushonis","url":"https://www.thetradedesk.com/assets/global/TheCurrentPodcast_SXSW_IWD_StaticEpisodeCards__NewBelgiumBrewing_1x1_v1-28.jpg","width":1200,"height":1200,"isLandscape":false},"thumbnail":{"alt":"New Belgium Brewing CMO Rebecca Dye Yonushonis","url":"https://www.thetradedesk.com/assets/global/TheCurrentPodcast_SXSW_IWD_StaticEpisodeCards__NewBelgiumBrewing_16x9_Editorial_v1-30_2025-03-24-173757_mmsc.jpg","width":1920,"height":1080,"isLandscape":true}},{"id":3399443,"slug":"podcast-genentech-erica-taylor-cmo-vp-healthcare-brands-biotech-marketing","title":"Genentech’s Erica Taylor on how healthcare brands became mainstream post-Covid","heading":"Genentech’s Erica Taylor on how healthcare brands became mainstream post-Covid","metaTitle":"Genentech’s Erica Taylor on how healthcare brands became mainstream post-Covid","metaDescription":"Genentech VP, CMO Erica Taylor joins The Current Podcast at SXSW for International Women’s Day and Women’s History Month.","postDate":"2025-03-20T05:00:00-07:00","author":null,"theme":{"id":767699,"title":"Podcast","slug":"podcast","uri":"sections/podcast","description":"Weekly episodes featuring marketing leaders of the world’s most influential brands and agencies","themeHighlightColor":""},"featuredPreviewImage":{"alt":"The Current Podcast: Erica Taylor, VP, CMO, Genentech.","url":"https://www.thetradedesk.com/assets/global/TheCurrentPodcast_SXSW_IWD_StaticEpisodeCards__Genentech_1x1_v1-09.jpg","width":1200,"height":1200,"isLandscape":false},"thumbnail":{"alt":"The Current Podcast: Erica Taylor, VP, CMO, Genentech.","url":"https://www.thetradedesk.com/assets/global/TheCurrentPodcast_SXSW_IWD_StaticEpisodeCards__Genentech_16x9_Editorial_v1-07.jpg","width":1920,"height":1080,"isLandscape":true}}]},"trendingArticles":[{"id":3399643,"slug":"eu-says-google-search-violated-competition-rules-in-preliminary-findings","title":"E.U. says Google Search violated competition rules in preliminary findings","heading":"E.U. says Google Search violated competition rules in preliminary findings","metaTitle":"E.U. says Google Search violated competition rules in preliminary findings","metaDescription":"European regulators’ stance echoes that of the U.S. DOJ. But is it too little, too late?","postDate":"2025-03-24T06:00:00-07:00","author":{"id":1611149,"slug":"zac-wang","title":"Zac Wang","fullName":"Zac Wang"},"theme":{"id":692063,"title":"Data Privacy","slug":"data-privacy","uri":"sections/data-privacy","description":"Exploring the latest in consumer data, including innovations in first-party data and Unified ID 2.0.","themeHighlightColor":""},"featuredPreviewImage":{"alt":"A ball bounces around the screen and around a rainbow-colored G like the snake video game.","url":"https://www.thetradedesk.com/assets/global/DAMFinalExports_TheCurrent_Newsletter_GeneralImagery_Google_Image3_Snake_1200x1200_Square_GIF-ezgif.com-optimize.gif","width":1200,"height":1200,"isLandscape":false},"thumbnail":{"alt":"A ball bounces around the screen and around a rainbow-colored G like the snake video game.","url":"https://www.thetradedesk.com/assets/global/DAMFinalExports_TheCurrent_Newsletter_GeneralImagery_Google_Image3_Snake_1920x1080_NoLogo_GIF-ezgif.com-optimize_2025-03-24-214457_baph.gif","width":1920,"height":1080,"isLandscape":true}},{"id":3399456,"slug":"culture-3-takes-how-ai-is-overhauling-advertising-marketecture-live","title":"‘New world order’: 3 takes on how AI is overhauling advertising","heading":"‘New world order’: 3 takes on how AI is overhauling advertising","metaTitle":"‘New world order’: 3 takes on how AI is overhauling advertising","metaDescription":"Marketecture Live gathered ad tech experts to dish on how to “thrive in chaos” — part of the chaos being AI.","postDate":"2025-03-20T03:00:00-07:00","author":{"id":1824889,"slug":"travis-clark","title":"Travis Clark","fullName":"Travis Clark"},"theme":{"id":692084,"title":"Culture","slug":"culture","uri":"sections/culture","description":"How marketers are adapting their strategies to societal shifts and industry trends.","themeHighlightColor":""},"featuredPreviewImage":{"alt":"Business people pointing at a large screen with a robot hand holding a megaphone emerging from it.","url":"https://www.thetradedesk.com/assets/global/TheCurrent_Newsletter_Edition212_MarketectureEventRecap_1200px_Square-_v1.jpg","width":1200,"height":1200,"isLandscape":false},"thumbnail":{"alt":"Business people pointing at a large screen with a robot hand holding a megaphone emerging from it.","url":"https://www.thetradedesk.com/assets/global/TheCurrent_Newsletter_Edition212_MarketectureEventRecap_1920x1080px_NoLogo_v1_2025-03-19-204821_hluf.jpg","width":1921,"height":1081,"isLandscape":true}},{"id":3399600,"slug":"streaming-ad-supported-formula-global-advertisers","title":"Streamers are taking the ad-supported formula global. Are advertisers feeling the love too?","heading":"Streamers are taking the ad-supported formula global. Are advertisers feeling the love too?","metaTitle":"Streamers are taking the ad-supported formula global. Are advertisers feeling the love too?","metaDescription":"Ad revenue is skyrocketing for streamers, as hundreds of millions of subscribers are on ad plans around the world.","postDate":"2025-03-24T05:00:00-07:00","author":{"id":3094699,"slug":"nurhuda-syed","title":"Nurhuda Syed","fullName":"Nurhuda Syed"},"theme":{"id":692060,"title":"Streaming","slug":"streaming","uri":"sections/streaming","description":"How streaming is transforming how we watch television.","themeHighlightColor":""},"featuredPreviewImage":{"alt":"A megaphone on a tightrope balancing two streaming remotes on top of it","url":"https://www.thetradedesk.com/assets/global/TheCurrent_Newsletter_Edition212_StreamersAdFormula_1200px_Square-_v1.jpg","width":1200,"height":1200,"isLandscape":false},"thumbnail":{"alt":"A megaphone on a tightrope balancing two streaming remotes on top of it","url":"https://www.thetradedesk.com/assets/global/TheCurrent_Newsletter_Edition212_StreamersAdFormula_1920x1080px_NoLogo_v1_2025-03-20-210503_gzfd.jpg","width":1921,"height":1081,"isLandscape":true}},{"id":3399234,"slug":"streaming-british-broadcasters-relaunch-rebrand-ad-budgets-bbc-netflix-tv","title":"British broadcasters relaunch, rebrand and revamp to vie for ad budgets","heading":"British broadcasters relaunch, rebrand and revamp to vie for ad budgets","metaTitle":"British broadcasters relaunch, rebrand and revamp to vie for ad budgets","metaDescription":"The BBC, Sky, ITV and more are transforming. Will it be enough to keep up with the streaming giants?","postDate":"2025-03-18T05:00:00-07:00","author":{"id":1611149,"slug":"zac-wang","title":"Zac Wang","fullName":"Zac Wang"},"theme":{"id":692060,"title":"Streaming","slug":"streaming","uri":"sections/streaming","description":"How streaming is transforming how we watch television.","themeHighlightColor":""},"featuredPreviewImage":{"alt":"People in a museum look at a golden picture frame with a CTV screen with a crown on it.","url":"https://www.thetradedesk.com/assets/global/TheCurrent_RenaissanceBritishTV_1200px.jpg","width":1200,"height":1200,"isLandscape":false},"thumbnail":{"alt":"People in a museum look at a golden picture frame with a CTV screen with a crown on it.","url":"https://www.thetradedesk.com/assets/global/TheCurrent_RenaissanceBritishTV_1920x1080_NoLogo_2025-03-17-162846_hrwl.jpg","width":1920,"height":1080,"isLandscape":true}},{"id":3399630,"slug":"data-privacy-dsps-clean-supply-chain-green-media-summit","title":"How DSPs are cleaning up their supply chains","heading":"How DSPs are cleaning up their supply chains","metaTitle":"How DSPs are cleaning up their supply chains","metaDescription":"At the Green Media Summit, several DSPs shared insights about how they are working towards transforming programmatic advertising into a more sustainable ecosystem.","postDate":"2025-03-24T07:00:00-07:00","author":{"id":1508376,"slug":"ilyse-liffreing","title":"Ilyse Liffreing","fullName":"Ilyse Liffreing"},"theme":{"id":692063,"title":"Data Privacy","slug":"data-privacy","uri":"sections/data-privacy","description":"Exploring the latest in consumer data, including innovations in first-party data and Unified ID 2.0.","themeHighlightColor":""},"featuredPreviewImage":{"alt":"A megaphone shines light onto a smartphone with grass and seedlings growing out of the screen.","url":"https://www.thetradedesk.com/assets/global/TheCurrent_Newsletter_Edition212_GreenMediaEventRecap_1200px_Square-_v1.jpg","width":1200,"height":1200,"isLandscape":false},"thumbnail":{"alt":"A megaphone shines light onto a smartphone with grass and seedlings growing out of the screen.","url":"https://www.thetradedesk.com/assets/global/TheCurrent_Newsletter_Edition212_GreenMediaEventRecap_1920x1080px_NoLogo_v1_2025-03-21-185624_cvvp.jpg","width":1921,"height":1081,"isLandscape":true}},{"id":3399411,"slug":"marketing-strategy-scope3-anne-coghlan-ai-media-buying-brand-safety","title":"Scope3’s Anne Coghlan on using AI to reimagine media buying and brand safety","heading":"Scope3’s Anne Coghlan on using AI to reimagine media buying and brand safety","metaTitle":"Scope3’s Anne Coghlan on using AI to reimagine media buying and brand safety","metaDescription":"AI makes further inroads into ad tech as the carbon-tracking startup pivots.","postDate":"2025-03-19T05:00:00-07:00","author":{"id":1611149,"slug":"zac-wang","title":"Zac Wang","fullName":"Zac Wang"},"theme":{"id":692069,"title":"Marketing Strategy","slug":"marketing-strategy","uri":"sections/marketing-strategy","description":"Learn about the latest trends in digital advertising, and the brands and agencies that are pioneering them.","themeHighlightColor":""},"featuredPreviewImage":{"alt":"Top view of 3 potted plants arranged to look like Scope3 icon on top a browser window nested in leaves.","url":"https://www.thetradedesk.com/assets/global/TheCurrent_211_Scope3Announcement_1200x1200px_v3.jpg","width":1200,"height":1200,"isLandscape":false},"thumbnail":{"alt":"Top view of 3 potted plants arranged to look like Scope3 icon on top a browser window nested in leaves.","url":"https://www.thetradedesk.com/assets/global/TheCurrent_211_Scope3Announcement_NoLogo_1920x1080px_v3_2025-03-18-214518_icwc.jpg","width":1920,"height":1080,"isLandscape":true}}]}}},"shellData":{"data":{"navigation":{"mainThemes":[{"id":1599088,"title":"Opinion","slug":"opinion","uri":"sections/opinion","description":"Read hot takes and in-depth perspectives from the industry’s eminent leaders, thinkers, and influencers.","themeHighlightColor":""},{"id":767699,"title":"Podcast","slug":"podcast","uri":"sections/podcast","description":"Weekly episodes featuring marketing leaders of the world’s most influential brands and agencies","themeHighlightColor":""},{"id":746430,"title":"Video","slug":"video","uri":"sections/video","description":"Keep up to date with all our video content — from thought leadership to industry perspectives to educational series.","themeHighlightColor":""}],"themes":[{"id":692084,"title":"Culture","slug":"culture","uri":"sections/culture","description":"How marketers are adapting their strategies to societal shifts and industry trends.","themeHighlightColor":""},{"id":692063,"title":"Data Privacy","slug":"data-privacy","uri":"sections/data-privacy","description":"Exploring the latest in consumer data, including innovations in first-party data and Unified ID 2.0.","themeHighlightColor":""},{"id":692081,"title":"Leaders","slug":"leaders","uri":"sections/leaders","description":"A spotlight on leaders from across the advertising industry","themeHighlightColor":""},{"id":692069,"title":"Marketing Strategy","slug":"marketing-strategy","uri":"sections/marketing-strategy","description":"Learn about the latest trends in digital advertising, and the brands and agencies that are pioneering them.","themeHighlightColor":""},{"id":869692,"title":"Office Hours","slug":"office-hours","uri":"sections/office-hours","description":"Everything digital marketers need to know to make their jobs easier.","themeHighlightColor":""},{"id":1599088,"title":"Opinion","slug":"opinion","uri":"sections/opinion","description":"Read hot takes and in-depth perspectives from the industry’s eminent leaders, thinkers, and influencers.","themeHighlightColor":""},{"id":767699,"title":"Podcast","slug":"podcast","uri":"sections/podcast","description":"Weekly episodes featuring marketing leaders of the world’s most influential brands and agencies","themeHighlightColor":""},{"id":2411143,"title":"Political","slug":"political","uri":"sections/political","description":"In this election year, discover the latest topics and trends in political marketing as a new era of digital-first advertising is emerging.","themeHighlightColor":""},{"id":1726870,"title":"The Readout","slug":"the-readout","uri":"sections/the-readout","description":"Bite-size articles and infographics featuring the latest data every marketer should know.","themeHighlightColor":""},{"id":692072,"title":"Retail","slug":"retail","uri":"sections/retail","description":"Stories about the emerging retail media market, including the latest brand partnerships.","themeHighlightColor":""},{"id":692060,"title":"Streaming","slug":"streaming","uri":"sections/streaming","description":"How streaming is transforming how we watch television.","themeHighlightColor":""},{"id":1049784,"title":"The Latest","slug":"the-latest","uri":"sections/the-latest","description":"Get the latest news, trends, and insights shaping the future of digital marketing and programmatic advertising.","themeHighlightColor":""},{"id":746430,"title":"Video","slug":"video","uri":"sections/video","description":"Keep up to date with all our video content — from thought leadership to industry perspectives to educational series.","themeHighlightColor":""}],"featuredArticles":[{"id":3395869,"slug":"streaming-data-reshaping-disney-ad-strategy-upfronts-programmatic-media","title":"How data is reshaping Disney’s ad strategy","heading":"How data is reshaping Disney’s ad strategy","metaTitle":"How data is reshaping Disney’s ad strategy","metaDescription":"Disney’s willingness to adopt innovative technologies has helped to provide advertisers with better access, choice and measurement to help maximize the reach of their campaigns.","postDate":"2025-03-05T09:08:00-08:00","author":{"id":3375482,"slug":"tharshini-tharma-asokan","title":"Tharshini Tharma-Asokan","fullName":"Tharshini Tharma-Asokan"},"theme":{"id":692060,"title":"Streaming","slug":"streaming","uri":"sections/streaming","description":"How streaming is transforming how we watch television.","themeHighlightColor":""},"featuredPreviewImage":{"alt":"A ctv remote with a blue mouse shaped button and a red and gold power button.","url":"https://www.thetradedesk.com/assets/global/TheCurrent_210_DisneyMcDonaldsPremium_1200x1200px_v1.jpg","width":1200,"height":1200,"isLandscape":false},"thumbnail":{"alt":"A ctv remote with a blue mouse shaped button and a red and gold power button.","url":"https://www.thetradedesk.com/assets/global/TheCurrent_210_DisneyMcDonaldsPremium_NoLogo_1920x1080px_v1_2025-03-05-153656_gyuh.jpg","width":1920,"height":1080,"isLandscape":true}},{"id":3395609,"slug":"netflix-european-streamer-advertising-technology","title":"Netflix, European streamers turn to ad tech to win advertisers","heading":"Netflix, European streamers turn to ad tech to win advertisers","metaTitle":"Netflix, European streamers turn to ad tech to win advertisers","metaDescription":"As Netflix turns on programmatic ads in EMEA, local players pad their ad tech offerings.","postDate":"2025-02-26T08:45:00-08:00","author":{"id":1611149,"slug":"zac-wang","title":"Zac Wang","fullName":"Zac Wang"},"theme":{"id":692060,"title":"Streaming","slug":"streaming","uri":"sections/streaming","description":"How streaming is transforming how we watch television.","themeHighlightColor":""},"featuredPreviewImage":{"alt":"Advertisers on rafts floating on a river emerging from a TV.","url":"https://www.thetradedesk.com/assets/global/TheCurrent_ScalingStreamingServices_1200px.jpg","width":1200,"height":1200,"isLandscape":false},"thumbnail":{"alt":"Advertisers on rafts floating on a river emerging from a TV.","url":"https://www.thetradedesk.com/assets/global/TheCurrent_ScalingStreamingServices_1920x1080_NoLogo_2025-02-26-164225_ixxt.jpg","width":1920,"height":1080,"isLandscape":true}}],"pages":[]},"footer":{"links":[{"text":"Website Privacy Policy","destination":"https://www.thetradedesk.com/us/website-privacy-policy"},{"text":"Terms of Service","destination":"https://www.thetradedesk.com/us/the-current-terms-of-service"},{"text":"Cookie Settings","destination":"#ot-sdk-show-settings"},{"text":"Your privacy choices","destination":"https://www.adsrvr.org/"}],"copyright":"The Trade Desk. All rights reserved."},"subscribe":{"formId":"4051","heading":"Subscribe to The Current","ctaText":"Subscribe","fallbackText":""},"search":{"noResultsText":"You’ve reached the end of the open internet! \u003cbr/\u003e (Or at least the end of our search results.)","popularArticles":[{"id":3376362,"slug":"forecast-2025-weather-data-advertising-marketing-crystal-park","title":"The forecast for 2025: Weather data can shape the future of advertising","heading":"The forecast for 2025: Weather data can shape the future of advertising","metaTitle":"The forecast for 2025: Weather data can shape the future of advertising","metaDescription":"The Weather Company's Crystal Park shares why weather data can shape the future of advertising.","postDate":"2024-12-27T09:43:00-08:00","author":{"id":3376368,"slug":"crystal-park","title":"Crystal Park","fullName":"Crystal Park"},"theme":{"id":1599088,"title":"Opinion","slug":"opinion","uri":"sections/opinion","description":"Read hot takes and in-depth perspectives from the industry’s eminent leaders, thinkers, and influencers.","themeHighlightColor":""},"featuredPreviewImage":{"alt":"Two hands place green triangles onto the wireframe of a tree growing from a smartphone.","url":"https://www.thetradedesk.com/assets/global/TheCurrent_Edition178_OpEd_MaxSnow_BreakingWalledGardensBetterDataFuture_1200px_v1-1.jpg","width":1200,"height":1200,"isLandscape":false},"thumbnail":{"alt":"Two hands place green triangles onto the wireframe of a tree growing from a smartphone.","url":"https://www.thetradedesk.com/assets/global/TheCurrent_Edition178_OpEd_MaxSnow_BreakingWalledGardensBetterDataFuture_1920x1080_NoLogo_v1_2024-12-26-181526_tzen.jpg","width":1920,"height":1080,"isLandscape":true}},{"id":3376375,"slug":"brands-underestimating-women-mack-leahy-ogilvy","title":"Brands are still underestimating women. Here’s how that can change.","heading":"Brands are still underestimating women. Here’s how that can change.","metaTitle":"Brands are still underestimating women. Here’s how that can change.","metaDescription":"Ogilvy's Mack Leahy explores how brands can reach women in an authentic and effective way, generating measurable results.","postDate":"2024-12-27T05:00:00-08:00","author":{"id":3376384,"slug":"mack-leahy","title":"Mack Leahy","fullName":"Mack Leahy"},"theme":{"id":1599088,"title":"Opinion","slug":"opinion","uri":"sections/opinion","description":"Read hot takes and in-depth perspectives from the industry’s eminent leaders, thinkers, and influencers.","themeHighlightColor":""},"featuredPreviewImage":{"alt":"Two blocks of solid marble with one partially carved statue of a woman between them. A cursor clicks and drags marble away from the center sculpture.","url":"https://www.thetradedesk.com/assets/global/TheCurrent_Newsletter_Edition202_OpEd_MackLeahy_BrandsUnderestimateWomen_1200px_Square-_v1.jpg","width":1200,"height":1200,"isLandscape":false},"thumbnail":{"alt":"Two blocks of solid marble with one partially carved statue of a woman between them. A cursor clicks and drags marble away from the center sculpture.","url":"https://www.thetradedesk.com/assets/global/TheCurrent_Newsletter_Edition202_OpEd_MackLeahy_BrandsUnderestimateWomen_1920x1080px_NoLogo_v1_2024-12-26-190448_auin.jpg","width":1921,"height":1081,"isLandscape":true}},{"id":3376228,"slug":"2024-unprecedented-year-ad-tech-google-olympics-walmart-presidential-election","title":"6 stories that defined an unprecedented year in ad tech","heading":"6 stories that defined an unprecedented year in ad tech","metaTitle":"6 stories that defined an unprecedented year in ad tech","metaDescription":"2024 ushered in the first programmatic Olympics, a blockbuster ad tech trial and the largest agency merger in history.","postDate":"2024-12-23T06:56:00-08:00","author":{"id":1508376,"slug":"ilyse-liffreing","title":"Ilyse Liffreing","fullName":"Ilyse Liffreing"},"theme":{"id":692084,"title":"Culture","slug":"culture","uri":"sections/culture","description":"How marketers are adapting their strategies to societal shifts and industry trends.","themeHighlightColor":""},"featuredPreviewImage":{"alt":"A hand holds a pencil to an easel sketching a computer cursor while a computer cursor is under a spotlight 'modeling'.","url":"https://www.thetradedesk.com/assets/global/TheCurrent_Newsletter_Edition202_2024WhirlwindForAdTech_1200px_Square-_v1.jpg","width":1200,"height":1200,"isLandscape":false},"thumbnail":{"alt":"A hand holds a pencil to an easel sketching a computer cursor while a computer cursor is under a spotlight 'modeling'.","url":"https://www.thetradedesk.com/assets/global/TheCurrent_Newsletter_Edition202_2024WhirlwindForAdTech_1920x1080px_NoLogo_v1_2024-12-23-143740_soyc.jpg","width":1921,"height":1081,"isLandscape":true}},{"id":3376102,"slug":"12-marketers-predict-2025--tv-ai-retail","title":"12 marketers predict what’s next for TV, AI and retail in 2025","heading":"12 marketers predict what’s next for TV, AI and retail in 2025","metaTitle":"12 marketers predict what’s next for TV, AI and retail in 2025","metaDescription":"The future of TV, the next wave of shopping and retail and how data is infused in everything is atop marketers' minds as they predict where the industry is going in 2025.","postDate":"2024-12-23T05:00:00-08:00","author":{"id":1508364,"slug":"chris-brooklier","title":"Chris Brooklier","fullName":"Chris Brooklier"},"theme":{"id":692084,"title":"Culture","slug":"culture","uri":"sections/culture","description":"How marketers are adapting their strategies to societal shifts and industry trends.","themeHighlightColor":""},"featuredPreviewImage":{"alt":"Three dice showing a tv, shopping cart, and AI symbol on the top sides, and the year 2025 on the front-facing sides.","url":"https://www.thetradedesk.com/assets/global/TheCurrent_Newsletter_Edition202_2025Predictions_1200px_Square-_v1.jpg","width":1200,"height":1200,"isLandscape":false},"thumbnail":{"alt":"Three dice showing a tv, shopping cart, and AI symbol on the top sides, and the year 2025 on the front-facing sides.","url":"https://www.thetradedesk.com/assets/global/TheCurrent_Newsletter_Edition202_2025Predictions_1920x1080px_NoLogo_v1_2024-12-20-215345_bgai.jpg","width":1921,"height":1081,"isLandscape":true}}]},"social":{"heading":"Connect With Us","socialMedia":[{"icon":{"alt":null,"url":"https://www.thetradedesk.com/assets/global/youtube-footer.svg","width":40,"height":40,"isLandscape":false},"alternateIcon":{"alt":null,"url":"https://www.thetradedesk.com/assets/global/youtube-footer_midnight-012359-1.png","width":167,"height":167,"isLandscape":false},"title":"YouTube","linkDestination":"https://www.youtube.com/channel/UCIwYwM9BLXQSftKzxrcaSww"},{"icon":{"alt":null,"url":"https://www.thetradedesk.com/assets/global/linkedin-footer.svg","width":40,"height":40,"isLandscape":false},"alternateIcon":{"alt":null,"url":"https://www.thetradedesk.com/assets/global/linkedin-blog.svg","width":24,"height":24,"isLandscape":false},"title":"LinkedIn","linkDestination":"https://www.linkedin.com/showcase/the-current-news/"},{"icon":{"alt":null,"url":"https://www.thetradedesk.com/assets/global/email-blog.svg","width":24,"height":25,"isLandscape":false},"alternateIcon":{"alt":null,"url":"https://www.thetradedesk.com/assets/global/email-blog.svg","width":24,"height":25,"isLandscape":false},"title":"Email","linkDestination":"mailto:editorial@thecurrent.com"}]},"error404":{"heading":"Page not found","richText":{"copy":"\u003cp\u003eThis item does not exist or has moved to a new location.\u003c/p\u003e\n\u003cp\u003eDouble-check your URL or simply head to our \u003ca href=\"https://www.thetradedesk.com/us\"\u003ehomepage\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eNeed help? Feel free to \u003ca href=\"https://www.thetradedesk.com/us/contact-us\"\u003econtact us\u003c/a\u003e.\u003c/p\u003e"}}}},"initialState":{"layout":{"activeModal":"NONE","navDropdownState":"NONE","modalParams":{},"searchTerm":"","headerThemeColors":{"backgroundColor":"#ffff","textColor":"#000000"}},"api":{"queries":{"getHomeData({\"token\":\"\"})":{"status":"fulfilled","endpointName":"getHomeData","requestId":"b-WttydZxw9XaYPBqQhCS","originalArgs":{"token":""},"startedTimeStamp":1744229877082,"data":{"metadata":{"datePosted":"2023-03-01T04:44:00-08:00","dateCreated":"2023-03-01T04:44:10-08:00","dateUpdated":"2025-04-09T06:09:48-07:00","title":"News from the open internet | The Current","description":"A news resource and community for marketers providing context to open internet trends across retail, CTV, data, digital marketing strategy and more.","image":{"alt":"The Current: News from the open internet","url":"https://www.thetradedesk.com/assets/global/TheCurrent_MetadataImage_NewsFromTheOpenInternet_Sohne_v2.jpg","width":1920,"height":1080,"isLandscape":true},"imageTwitter":{"alt":"The Current: News from the open internet","url":"https://www.thetradedesk.com/assets/global/TheCurrent_MetadataImage_NewsFromTheOpenInternet_Sohne_v2.jpg","width":1920,"height":1080,"isLandscape":true},"author":"","themes":[],"url":"https://www.thecurrent.com/","noIndex":false,"type":"home"},"data":{"topRow":{"latestTheme":{"id":1049784,"title":"The Latest","slug":"the-latest","uri":"sections/the-latest","description":"Get the latest news, trends, and insights shaping the future of digital marketing and programmatic advertising.","themeHighlightColor":""},"featuredArticle":{"id":3400241,"slug":"marketing-strategy-brands-us-cut-media-budgets-flexibility-roi-trump-tariffs","title":"Some brands in the U.S. cut media budgets, want flexibility and ROI after Trump tariffs","heading":"Some brands in the U.S. cut media budgets, want flexibility and ROI after Trump tariffs","metaTitle":"Some brands in the U.S. cut media budgets, want flexibility and ROI after Trump tariffs","metaDescription":"If COVID-19 taught marketers anything, it’s the importance of agility in turbulent economic times.","postDate":"2025-04-08T12:33:00-07:00","author":{"id":1611149,"slug":"zac-wang","title":"Zac Wang","fullName":"Zac Wang"},"theme":{"id":692069,"title":"Marketing Strategy","slug":"marketing-strategy","uri":"sections/marketing-strategy","description":"Learn about the latest trends in digital advertising, and the brands and agencies that are pioneering them.","themeHighlightColor":""},"featuredPreviewImage":{"alt":"A hand trims a bansai tree in the shape of an upwards line graph.","url":"https://www.thetradedesk.com/assets/global/TheCurrent_APACLeading_1200px-1.jpg","width":1200,"height":1200,"isLandscape":false},"thumbnail":{"alt":"A hand trims a bansai tree in the shape of an upwards line graph.","url":"https://www.thetradedesk.com/assets/global/TheCurrent_APACLeading_1920x1080_NoLogo-1-1_2025-04-08-191545_bzbq.jpg","width":1920,"height":1080,"isLandscape":true}},"latestArticles":[{"id":3400234,"slug":"podcast-stellantis-cmo-raj-register-brands-true-north-auto-ai","title":"Stellantis’ CMO Raj Register on knowing your brand’s true north","heading":"Stellantis’ CMO Raj Register on knowing your brand’s true north","metaTitle":"Stellantis’ CMO Raj Register on knowing your brand’s true north","metaDescription":"Stellantis’ CMO Raj Register talks about being the only automaker with a national ad buy at the Super Bowl, what she’s learning from AI and why she’s obsessed with connecting marketing action to tangible business outcomes.","postDate":"2025-04-09T06:09:00-07:00","author":null,"theme":{"id":767699,"title":"Podcast","slug":"podcast","uri":"sections/podcast","description":"Weekly episodes featuring marketing leaders of the world’s most influential brands and agencies","themeHighlightColor":""},"featuredPreviewImage":{"alt":"The Current Podcast: Raj Register, SVP, CMO, Stellantis.","url":"https://www.thetradedesk.com/assets/global/TheCurrentPodcast_RajRegister_Stellanis_StaticEpisodeCards_v1_JPMC_1x1_Blue_v1-48.jpg","width":2500,"height":2500,"isLandscape":false},"thumbnail":{"alt":"The Current Podcast: Raj Register, SVP, CMO, Stellantis.","url":"https://www.thetradedesk.com/assets/global/TheCurrentPodcast_RajRegister_Stellanis_StaticEpisodeCards_v1_JPMC_16x9_Editorial_Blue_v1-46.jpg","width":4000,"height":2250,"isLandscape":true}},{"id":3400196,"slug":"marketing-strategy-streaming-marketers-supply-live-sports-events-nbcu-disney-ctv","title":"How marketers are conquering the ‘tsunami of supply’ from live events","heading":"How marketers are conquering the ‘tsunami of supply’ from live events","metaTitle":"How marketers are conquering the ‘tsunami of supply’ from live events","metaDescription":"Live sports’ migration to streaming has made headlines with events like the Super Bowl and Olympics — now, the back-end infrastructure for real-time bidding is finally catching up.","postDate":"2025-04-08T05:00:00-07:00","author":{"id":1508364,"slug":"chris-brooklier","title":"Chris Brooklier","fullName":"Chris Brooklier"},"theme":{"id":692069,"title":"Marketing Strategy","slug":"marketing-strategy","uri":"sections/marketing-strategy","description":"Learn about the latest trends in digital advertising, and the brands and agencies that are pioneering them.","themeHighlightColor":""},"featuredPreviewImage":{"alt":"People hold a blanket with a streaming play screen on the sheet.","url":"https://www.thetradedesk.com/assets/global/TheCurrent_Newsletter_Edition212_TsunamiofSupplyLiveEvents_1200px_Square-_v1.jpg","width":1200,"height":1200,"isLandscape":false},"thumbnail":{"alt":"People hold a blanket with a streaming play screen on the sheet.","url":"https://www.thetradedesk.com/assets/global/TheCurrent_Newsletter_Edition212_TsunamiofSupplyLiveEvents_1920x1080px_NoLogo_v1_2025-04-07-190504_bxly.jpg","width":1921,"height":1081,"isLandscape":true}},{"id":3400205,"slug":"opinion-shana-hale-vp-creative-attention-emotion-wins","title":"In the fight for attention, emotion wins","heading":"In the fight for attention, emotion wins","metaTitle":"In the fight for attention, emotion wins","metaDescription":"The Trade Desk's Shana Hale shares the importance of pairing emotionally resonant advertising with targeted and effective ad placements.","postDate":"2025-04-08T05:00:00-07:00","author":{"id":3400214,"slug":"shana-hale","title":"Shana Hale","fullName":"Shana Hale"},"theme":{"id":1599088,"title":"Opinion","slug":"opinion","uri":"sections/opinion","description":"Read hot takes and in-depth perspectives from the industry’s eminent leaders, thinkers, and influencers.","themeHighlightColor":""},"featuredPreviewImage":{"alt":"A person sits on the floor in the light of a lamp projecting a heart.","url":"https://www.thetradedesk.com/assets/global/TheCurrent_215_ShanaHaleOpEd_1200x1200px_v1.jpg","width":1200,"height":1200,"isLandscape":false},"thumbnail":{"alt":"A person sits on the floor in the light of a lamp projecting a heart.","url":"https://www.thetradedesk.com/assets/global/TheCurrent_215_ShanaHaleOpEd_NoLogo_1920x1080px_v1_2025-04-08-001248_jvcd.jpg","width":1920,"height":1080,"isLandscape":true}}],"aside":{"heading":"Across the internet","entries":[{"title":"Trump pauses tariffs","text":"\u003cp\u003eThe President is instituting a 90 day pause on tariffs for all countries except China.\u003cbr /\u003e\u003c/p\u003e","url":"https://www.cnbc.com/2025/04/09/trump-tariffs-live-updates.html"},{"title":"X marks The White House","text":"\u003cp\u003eElon Musk is tethering his relationship with President Trump for advertiser investment.\u003c/p\u003e","url":"https://www.nytimes.com/2025/04/07/technology/elon-musk-x-trump.html"},{"title":"Disney in Europe","text":"\u003cp\u003eThe entertainment giant has expanded its audience graph into the EU.\u003c/p\u003e","url":"https://www.axios.com/2025/04/08/disney-ad-tech-europe-expansion"},{"title":"Commerce media","text":"\u003cp\u003ePayPay Ads launches in the U.K., its first international market beyond the U.S.\u003c/p\u003e","url":"https://www.performancemarketingworld.com/article/1913382/paypal-expands-ad-business-uk"},{"title":"David vs Google","text":"\u003cp\u003eBloomberg reports how Google's AI-generated search answers are hurting independent creators and small businesses, as traffic to their websites plummets.\u003c/p\u003e","url":"https://www.bloomberg.com/news/articles/2025-04-07/google-ai-search-shift-leaves-website-makers-feeling-betrayed"},{"title":"Taking its time","text":"\u003cp\u003eTrump extended the deadline for TikTok to find a U.S. buyer another 75 days.\u003c/p\u003e","url":"https://www.cnbc.com/2025/04/04/trumps-extends-tiktok-second-time.html"},{"title":"Data boost","text":"\u003cp\u003eWPP has acquired InfoSum to push forward its AI-driven offerings.\u003c/p\u003e","url":"https://www.groupm.com/newsroom/wpp-acquires-infosum-in-major-investment-in-its-ai-driven-data-offer/"},{"title":"M\u0026A moves","text":"\u003cp\u003eNews Corp sells Australia's Foxtel to DAZN and takes a stake in the sports streamer.\u003c/p\u003e","url":"https://www.hollywoodreporter.com/business/business-news/news-corp-dazn-stake-foxtel-sale-close-1236179178"},{"title":"Zuck plays Trump card","text":"\u003cp\u003eMeta CEO is urging Trump to pressure the EU over a law that could hurt its ad business. \u003c/p\u003e","url":"https://www.wsj.com/tech/meta-eu-ruling-trump-zuckerberg-f6bc593a?mod=djemCMOToday"},{"title":"X ads","text":"\u003cp\u003eBrands are spending just enough on X to keep Elon Musk happy. But \"the idea of a high return on investment is laughable,\" one media buyer told Financial Times.\u003c/p\u003e","url":"https://www.ft.com/content/8d3e4dba-1246-482d-9aaa-d970d2cb0a94"}]}},"components":[{"componentType":"ArticlesByTheme","content":{"theme":{"id":1599088,"title":"Opinion","slug":"opinion","uri":"sections/opinion","description":"Read hot takes and in-depth perspectives from the industry’s eminent leaders, thinkers, and influencers.","themeHighlightColor":""},"featuredArticle":null,"articles":[{"id":3400158,"slug":"opinion-sams-club-ryan-burns-navigating-future-retail-media","title":"Sam’s Club’s Ryan Burns on navigating the future of retail media","heading":"Sam’s Club’s Ryan Burns on navigating the future of retail media","metaTitle":"Sam’s Club’s Ryan Burns on navigating the future of retail media","metaDescription":"Ryan Burns, head of strategy for Sam's Club's Member Access Platform, shares the key elements of Sam's Club MAP's strategy and what Retail Media 3.0 means for advertisers trying to build omnichannel campaigns.","postDate":"2025-04-07T05:00:00-07:00","author":{"id":1508408,"slug":"damian-fowler","title":"Damian Fowler","fullName":"Damian Fowler"},"theme":{"id":1599088,"title":"Opinion","slug":"opinion","uri":"sections/opinion","description":"Read hot takes and in-depth perspectives from the industry’s eminent leaders, thinkers, and influencers.","themeHighlightColor":""},"featuredPreviewImage":{"alt":"Q\u0026A: Ryan Burns, Head of Strategy, Sam's Club Member Access Platform (MAP), Sam's Club","url":"https://www.thetradedesk.com/assets/global/TheCurrent_E215_QA_SamsClub_1200x1200px_v1.jpg","width":1201,"height":1200,"isLandscape":true},"thumbnail":{"alt":"Q\u0026A: Ryan Burns, Head of Strategy, Sam's Club Member Access Platform (MAP), Sam's Club","url":"https://www.thetradedesk.com/assets/global/TheCurrent_E215_QA_SamsClub_NoLogo_1920x1080px_v1_2025-04-04-185110_aazh.jpg","width":1920,"height":1080,"isLandscape":true}},{"id":3400135,"slug":"opinion-dan-larmkan-keynes-digital-ceo-streaming-live-sports","title":"When it comes to streaming, live sports are the ultimate prize","heading":"When it comes to streaming, live sports are the ultimate prize","metaTitle":"When it comes to streaming, live sports are the ultimate prize","metaDescription":"Ultimately, the success of live sports on streaming platforms will hinge on the platforms’ ability to innovate while respecting the traditions that make sports so beloved.","postDate":"2025-04-04T05:00:00-07:00","author":{"id":3349955,"slug":"dan-larkman","title":"Dan Larkman","fullName":"Dan Larkman"},"theme":{"id":1599088,"title":"Opinion","slug":"opinion","uri":"sections/opinion","description":"Read hot takes and in-depth perspectives from the industry’s eminent leaders, thinkers, and influencers.","themeHighlightColor":""},"featuredPreviewImage":{"alt":"Sports equipment pouring out of red-screen TV.","url":"https://www.thetradedesk.com/assets/global/TheCurrent_213_QA_Fubo_1200x1200px_v1.jpg","width":1200,"height":1200,"isLandscape":false},"thumbnail":{"alt":"Sports equipment pouring out of red-screen TV.","url":"https://www.thetradedesk.com/assets/global/TheCurrent_213_QA_Fubo_NoLogo_1920x1080px_v1_2025-04-03-205619_vmns.jpg","width":1920,"height":1080,"isLandscape":true}},{"id":3400068,"slug":"opinion-ford-marla-skiko-walled-gardens-spo-latest-trends-ai","title":"Ford’s Marla Skiko on walled gardens, SPO and the latest trends in AI","heading":"Ford’s Marla Skiko on walled gardens, SPO and the latest trends in AI","metaTitle":"Ford’s Marla Skiko on walled gardens, SPO and the latest trends in AI","metaDescription":"Marla Skiko, Ford’s global head of media and marketing intelligence, on AI, walled gardens and supply path optimization.","postDate":"2025-04-03T05:00:00-07:00","author":{"id":1508376,"slug":"ilyse-liffreing","title":"Ilyse Liffreing","fullName":"Ilyse Liffreing"},"theme":{"id":1599088,"title":"Opinion","slug":"opinion","uri":"sections/opinion","description":"Read hot takes and in-depth perspectives from the industry’s eminent leaders, thinkers, and influencers.","themeHighlightColor":""},"featuredPreviewImage":{"alt":"Ford's global head of media and marketing intelligence Marla Skiko.","url":"https://www.thetradedesk.com/assets/global/TheCurrent_215_QA_Ford_1200x1200px_v1.jpg","width":1201,"height":1200,"isLandscape":true},"thumbnail":{"alt":"Ford's global head of media and marketing intelligence Marla Skiko.","url":"https://www.thetradedesk.com/assets/global/TheCurrent_215_QA_Ford_NoLogo_1920x1080px_v1_2025-04-02-211615_ejei.jpg","width":1921,"height":1080,"isLandscape":true}},{"id":3399917,"slug":"opinion-nicole-scaglione-ctv-streaming-netflix-commerce","title":"Helping CTV flourish beyond the silo","heading":"Helping CTV flourish beyond the silo","metaTitle":"Helping CTV flourish beyond the silo","metaDescription":"Marketers need to realize that streaming isn’t just another tool that operates in a silo but the linchpin of a truly omnichannel strategy.","postDate":"2025-03-28T05:22:00-07:00","author":{"id":3399924,"slug":"nicole-scaglione","title":"Nicole Scaglione","fullName":"Nicole Scaglione"},"theme":{"id":1599088,"title":"Opinion","slug":"opinion","uri":"sections/opinion","description":"Read hot takes and in-depth perspectives from the industry’s eminent leaders, thinkers, and influencers.","themeHighlightColor":""},"featuredPreviewImage":{"alt":"A yellow sunflower in a field of black and white flowers in front of a screen.","url":"https://www.thetradedesk.com/assets/global/1200x1200_TheCurrent_Edition213_OpEd_NicoleScaglione_CTVDataSilos.jpg","width":1080,"height":1080,"isLandscape":false},"thumbnail":{"alt":"A yellow sunflower in a field of black and white flowers in front of a screen.","url":"https://www.thetradedesk.com/assets/global/1920x1080_NoLogos_TheCurrent_Edition213_OpEd_NicoleScaglione_CTVDataSilos_2025-03-27-204835_kuhv.jpg","width":1920,"height":1080,"isLandscape":true}}],"hasVideos":false}},{"componentType":"Highlight","content":{"graphicPosition":"left","eyebrow":"The Readout","heading":null,"blurb":null,"ctaText":"READ MORE","ctaUrl":null,"background":{"hex":"#012359","textHex":"#ffffff"},"featuredArticle":{"id":3399463,"slug":"readout-73-personal-care-shoppers-open-internet-ads-sway-purchase-decisions","title":"73% of personal care shoppers say open internet ads sway purchase decisions","heading":"73% of personal care shoppers say open internet ads sway purchase decisions","metaTitle":"73% of personal care shoppers say open internet ads sway purchase decisions","metaDescription":"New research shows beauty shoppers are turning to independent digital sources for research and recommendations.","postDate":"2025-03-20T06:13:00-07:00","author":{"id":2453409,"slug":"zharmer-hardimon","title":"Zharmer Hardimon","fullName":"Zharmer Hardimon"},"theme":{"id":1726870,"title":"The Readout","slug":"the-readout","uri":"sections/the-readout","description":"Bite-size articles and infographics featuring the latest data every marketer should know.","themeHighlightColor":""},"featuredPreviewImage":{"alt":"Pixellated cursor hand tipping forward, with butterflies landing on it.","url":"https://www.thetradedesk.com/assets/global/TheCurrent_BigTechPublishing_1200px-2.jpg","width":1200,"height":1200,"isLandscape":false},"thumbnail":{"alt":"Pixellated cursor hand tipping forward, with butterflies landing on it.","url":"https://www.thetradedesk.com/assets/global/TheCurrent_BigTechPublishing_1920x1080_NoLogo-2_2025-03-19-211718_guwf.jpg","width":1920,"height":1080,"isLandscape":true}},"graphic":{"type":"image","content":{"featuredImage":{"alt":"Readout graph showing how open internet ads drive higher consideration compared to walled gardens.","url":"https://www.thetradedesk.com/assets/global/v1hdtce208readout73percentofbeautybuyers.png","width":1920,"height":1080,"isLandscape":true},"featuredMobileImage":{"alt":"Readout graph showing how open internet ads drive higher consideration compared to walled gardens.","url":"https://www.thetradedesk.com/assets/global/v1hmtce208readout73percentofbeautybuyers.png","width":360,"height":471,"isLandscape":false}}}}},{"componentType":"ArticlesByTheme","content":{"theme":{"id":746430,"title":"Video","slug":"video","uri":"sections/video","description":"Keep up to date with all our video content — from thought leadership to industry perspectives to educational series.","themeHighlightColor":""},"featuredArticle":{"id":3369322,"slug":"for-context-evolution-marketing-funnel-advertising","title":"For Context: Evolution of the marketing funnel","heading":"For Context: Evolution of the marketing funnel","metaTitle":"For Context: Evolution of the marketing funnel","metaDescription":"See how retail media and commerce networks are playing a major role in accelerating marketers’ goals to serve the right ad to the right consumer, and how they’re changing the very dynamics of the shopping experience.","postDate":"2024-12-17T09:36:00-08:00","author":null,"theme":{"id":746430,"title":"Video","slug":"video","uri":"sections/video","description":"Keep up to date with all our video content — from thought leadership to industry perspectives to educational series.","themeHighlightColor":""},"featuredPreviewImage":{"alt":"For Context: Advertising surrounds us, the marketing funnel.","url":"https://www.thetradedesk.com/assets/global/TheCurrent_ForContext_Funnel_1200px_v1.jpg","width":1200,"height":1200,"isLandscape":false},"thumbnail":{"alt":"For Context: Advertising surrounds us, the marketing funnel.","url":"https://www.thetradedesk.com/assets/global/TheCurrent_ForContext_Funnel_1920x1080px_NoLogo_v1.jpg","width":1920,"height":1080,"isLandscape":true}},"articles":[{"id":3348758,"slug":"mondelēz-international-rachel-lawson-brand-marketing-retail-media-diversity","title":"Mondelēz International’s Rachel Lawson on brand marketing, retail media and the importance of diversity","heading":"Mondelēz International’s Rachel Lawson on brand marketing, retail media and the importance of diversity","metaTitle":"Mondelēz International’s Rachel Lawson on brand marketing, retail media and the importance of diversity","metaDescription":"Rachel Lawson, the director of brand marketing at Mondelēz International, joins The Current studio to talk brand love.","postDate":"2024-11-08T09:48:00-08:00","author":null,"theme":{"id":1599088,"title":"Opinion","slug":"opinion","uri":"sections/opinion","description":"Read hot takes and in-depth perspectives from the industry’s eminent leaders, thinkers, and influencers.","themeHighlightColor":""},"featuredPreviewImage":{"alt":"The Current: 5 Minutes with Rachel Lawson, Mondelez International Director of shopper marketing.","url":"https://www.thetradedesk.com/assets/global/GIF_1200px_5MinWith_RachelLawson.gif","width":1200,"height":1200,"isLandscape":false},"thumbnail":{"alt":"The Current: 5 Minutes with Rachel Lawson, Mondelez International Director of shopper marketing.","url":"https://www.thetradedesk.com/assets/global/GIF_NoLogo_1920px_5MinWith_RachelLawson.gif","width":1920,"height":1080,"isLandscape":true}},{"id":3314667,"slug":"for-context-cable-connected-tv-live-sports-streaming","title":"For Context: From cable to connected TV: Live sports on screen","heading":"For Context: From cable to connected TV: Live sports on screen","metaTitle":"For Context: From cable to connected TV: Live sports on screen","metaDescription":"In this episode of For Context, we look back on the history of sports broadcasting and its ongoing evolution on streaming TV.","postDate":"2024-08-29T08:40:00-07:00","author":null,"theme":{"id":746430,"title":"Video","slug":"video","uri":"sections/video","description":"Keep up to date with all our video content — from thought leadership to industry perspectives to educational series.","themeHighlightColor":""},"featuredPreviewImage":{"alt":"For Context: From Cable to connected TV: Live sports on screen.","url":"https://www.thetradedesk.com/assets/global/TheCurrent_ForContextLiveSports_Thumbnailmage_1200px_v1.jpg","width":1200,"height":1200,"isLandscape":false},"thumbnail":{"alt":"For Context: From Cable to connected TV: Live sports on screen.","url":"https://www.thetradedesk.com/assets/global/TheCurrent_ForContextLiveSports_Thumbnailmage_1920x1080_NoLogo_v1.jpg","width":1920,"height":1080,"isLandscape":true}},{"id":2432058,"slug":"green-media-unilever-media-aaron-sobol-sustainability","title":"Asking for a friend: What is green media?","heading":"Asking for a friend: What is green media?","metaTitle":"Asking for a friend: What is green media?","metaDescription":"Unilever Head of U.S. Media Investment and Partnerships, Aaron Sobol explains green media and what the industry can do to increase sustainability efforts.","postDate":"2023-11-22T07:11:00-08:00","author":null,"theme":{"id":746430,"title":"Video","slug":"video","uri":"sections/video","description":"Keep up to date with all our video content — from thought leadership to industry perspectives to educational series.","themeHighlightColor":""},"featuredPreviewImage":{"alt":"Asking for a friend: What is green media?","url":"https://www.thetradedesk.com/assets/global/AskingForAFriend_WhatIsGreenMedia_1200px_v1sm-1.gif","width":600,"height":600,"isLandscape":false},"thumbnail":{"alt":"Asking for a friend: What is green media?","url":"https://www.thetradedesk.com/assets/global/AskingForAFriend_WhatIsGreenMedia_1920x1080px_FacebookMetadata_v1sm-1_2023-11-21-184531_zxtm.gif","width":700,"height":394,"isLandscape":true}}],"hasVideos":true}}],"bottomRow":{"writers":[{"id":1508376,"slug":"ilyse-liffreing","fullName":"Ilyse Liffreing","authorType":"staff","image":{"alt":"Ilyse Liffreing, reporter, The Current","url":"https://www.thetradedesk.com/assets/global/IlyseLiffreing_162px_v1.jpg","width":162,"height":162,"isLandscape":false},"article":{"id":3400068,"slug":"opinion-ford-marla-skiko-walled-gardens-spo-latest-trends-ai","title":"Ford’s Marla Skiko on walled gardens, SPO and the latest trends in AI"}},{"id":1508408,"slug":"damian-fowler","fullName":"Damian Fowler","authorType":"staff","image":{"alt":"Damian Fowler, reporter, The Current","url":"https://www.thetradedesk.com/assets/global/DamianFowler_162px_v1.jpg","width":162,"height":162,"isLandscape":false},"article":{"id":3400158,"slug":"opinion-sams-club-ryan-burns-navigating-future-retail-media","title":"Sam’s Club’s Ryan Burns on navigating the future of retail media"}},{"id":1508364,"slug":"chris-brooklier","fullName":"Chris Brooklier","authorType":"staff","image":{"alt":"Chris Brooklier, reporter, The Current","url":"https://www.thetradedesk.com/assets/global/ChrisBrooklier_162px_v1.jpg","width":162,"height":162,"isLandscape":false},"article":{"id":3400196,"slug":"marketing-strategy-streaming-marketers-supply-live-sports-events-nbcu-disney-ctv","title":"How marketers are conquering the ‘tsunami of supply’ from live events"}},{"id":1611149,"slug":"zac-wang","fullName":"Zac Wang","authorType":"staff","image":{"alt":"Zac Wang, reporter, The Current","url":"https://www.thetradedesk.com/assets/global/HeadshotBW.png","width":1200,"height":1200,"isLandscape":false},"article":{"id":3400241,"slug":"marketing-strategy-brands-us-cut-media-budgets-flexibility-roi-trump-tariffs","title":"Some brands in the U.S. cut media budgets, want flexibility and ROI after Trump tariffs"}},{"id":1824889,"slug":"travis-clark","fullName":"Travis Clark","authorType":"staff","image":{"alt":"Travis Clark, The Current Reporter","url":"https://www.thetradedesk.com/assets/global/TravisClark_162px_Greyscale_v2.jpg","width":162,"height":162,"isLandscape":false},"article":{"id":3400092,"slug":"marketing-strategy-gaming-ad-channel-iab-playfronts","title":"Inside gaming’s push to level the playing field in advertising"}},{"id":3375482,"slug":"tharshini-tharma-asokan","fullName":"Tharshini Tharma-Asokan","authorType":"staff","image":{"alt":"Tharshini Tharma-Asokan, reporter, The Current.","url":"https://www.thetradedesk.com/assets/global/TheCurrent_ReporterHeadshot_Tash-1.jpg","width":1200,"height":1200,"isLandscape":false},"article":{"id":3399252,"slug":"streaming-future-media-forum-appointment-tv-bvod-australia","title":"Future Media Forum: How appointment TV is supercharging BVOD in Australia"}}],"theme":{"id":767699,"title":"Podcast","slug":"podcast","uri":"sections/podcast","description":"Weekly episodes featuring marketing leaders of the world’s most influential brands and agencies","themeHighlightColor":"","articles":[{"id":3399967,"slug":"podcast-paze-zelle-andrea-gilman-cmo-digital-payments","title":"Paze and Zelle’s Andrea Gilman on the future of digital payments","heading":"Paze and Zelle’s Andrea Gilman on the future of digital payments","metaTitle":"Paze and Zelle’s Andrea Gilman on the future of digital payments","metaDescription":"Andrea Gilman, chief marketing officer at Early Warning, owner of digital payment services Paze and Zelle, joins The Current Podcast at SXSW to discuss the strategy behind launching Paze.","postDate":"2025-03-31T03:00:00-07:00","author":null,"theme":{"id":3260008,"title":"The Current Podcast","slug":"the-current-podcast","uri":"sections/the-current-podcast","description":null,"themeHighlightColor":""},"featuredPreviewImage":{"alt":"Andrea Gilman, CMO of Paze, Zelle","url":"https://www.thetradedesk.com/assets/global/TheCurrentPodcast_SXSW_IWD_StaticEpisodeCards_Paze_Zelle_PazeZelle_1x1_v1-04-1.jpg","width":1200,"height":1200,"isLandscape":false},"thumbnail":{"alt":"Andrea Gilman, CMO of Paze, Zelle","url":"https://www.thetradedesk.com/assets/global/TheCurrentPodcast_SXSW_IWD_StaticEpisodeCards_Paze_Zelle_Lenovo_16x9_Social_v1-01-1.jpg","width":1920,"height":1080,"isLandscape":true}},{"id":3399854,"slug":"podcast-cmi-media-group-melissa-giordano-healthcare-marketing-advocating-women","title":"CMI Media Group’s Melissa Giordano on advocating for women who are not in the room","heading":"CMI Media Group’s Melissa Giordano on advocating for women who are not in the room","metaTitle":"CMI Media Group’s Melissa Giordano on advocating for women who are not in the room","metaDescription":"CMI Media Group Chief Client Officer Melissa Giordano joins The Current Podcast at SXSW to discuss the evolution of health care marketing and the importance of advocating for women who are not in the room.","postDate":"2025-03-27T03:00:00-07:00","author":null,"theme":{"id":3260008,"title":"The Current Podcast","slug":"the-current-podcast","uri":"sections/the-current-podcast","description":null,"themeHighlightColor":""},"featuredPreviewImage":{"alt":"Melissa Giodano, chief client officer, CMI Media Group","url":"https://www.thetradedesk.com/assets/global/TheCurrentPodcast_SXSW_IWD_StaticEpisodeCards__CMIMediaGroup_1x1_v1-14.jpg","width":1200,"height":1200,"isLandscape":false},"thumbnail":{"alt":"Melissa Giodano, chief client officer, CMI Media Group","url":"https://www.thetradedesk.com/assets/global/TheCurrentPodcast_SXSW_IWD_StaticEpisodeCards__CMIMediaGroup_16x9_Editorial_v1-12_2025-03-26-191743_umyh.jpg","width":1920,"height":1080,"isLandscape":true}},{"id":3399687,"slug":"podcast-new-belgium-brewing-rebecca-dye-yonushonis-winning-gen-z","title":"New Belgium’s Rebecca Dye Yonushonis on capturing Gen Z with bold branding","heading":"New Belgium’s Rebecca Dye Yonushonis on capturing Gen Z with bold branding","metaTitle":"New Belgium’s Rebecca Dye Yonushonis on capturing Gen Z with bold branding","metaDescription":"New Belgium Brewing CMO Rebecca Dye Yonushonis joins The Current Podcast at SXSW for International Women’s Day and Women’s History Month.","postDate":"2025-03-25T03:00:00-07:00","author":null,"theme":{"id":767699,"title":"Podcast","slug":"podcast","uri":"sections/podcast","description":"Weekly episodes featuring marketing leaders of the world’s most influential brands and agencies","themeHighlightColor":""},"featuredPreviewImage":{"alt":"New Belgium Brewing CMO Rebecca Dye Yonushonis","url":"https://www.thetradedesk.com/assets/global/TheCurrentPodcast_SXSW_IWD_StaticEpisodeCards__NewBelgiumBrewing_1x1_v1-28.jpg","width":1200,"height":1200,"isLandscape":false},"thumbnail":{"alt":"New Belgium Brewing CMO Rebecca Dye Yonushonis","url":"https://www.thetradedesk.com/assets/global/TheCurrentPodcast_SXSW_IWD_StaticEpisodeCards__NewBelgiumBrewing_16x9_Editorial_v1-30_2025-03-24-173757_mmsc.jpg","width":1920,"height":1080,"isLandscape":true}},{"id":3399443,"slug":"podcast-genentech-erica-taylor-cmo-vp-healthcare-brands-biotech-marketing","title":"Genentech’s Erica Taylor on how healthcare brands became mainstream post-Covid","heading":"Genentech’s Erica Taylor on how healthcare brands became mainstream post-Covid","metaTitle":"Genentech’s Erica Taylor on how healthcare brands became mainstream post-Covid","metaDescription":"Genentech VP, CMO Erica Taylor joins The Current Podcast at SXSW for International Women’s Day and Women’s History Month.","postDate":"2025-03-20T05:00:00-07:00","author":null,"theme":{"id":767699,"title":"Podcast","slug":"podcast","uri":"sections/podcast","description":"Weekly episodes featuring marketing leaders of the world’s most influential brands and agencies","themeHighlightColor":""},"featuredPreviewImage":{"alt":"The Current Podcast: Erica Taylor, VP, CMO, Genentech.","url":"https://www.thetradedesk.com/assets/global/TheCurrentPodcast_SXSW_IWD_StaticEpisodeCards__Genentech_1x1_v1-09.jpg","width":1200,"height":1200,"isLandscape":false},"thumbnail":{"alt":"The Current Podcast: Erica Taylor, VP, CMO, Genentech.","url":"https://www.thetradedesk.com/assets/global/TheCurrentPodcast_SXSW_IWD_StaticEpisodeCards__Genentech_16x9_Editorial_v1-07.jpg","width":1920,"height":1080,"isLandscape":true}}]},"trendingArticles":[{"id":3399643,"slug":"eu-says-google-search-violated-competition-rules-in-preliminary-findings","title":"E.U. says Google Search violated competition rules in preliminary findings","heading":"E.U. says Google Search violated competition rules in preliminary findings","metaTitle":"E.U. says Google Search violated competition rules in preliminary findings","metaDescription":"European regulators’ stance echoes that of the U.S. DOJ. But is it too little, too late?","postDate":"2025-03-24T06:00:00-07:00","author":{"id":1611149,"slug":"zac-wang","title":"Zac Wang","fullName":"Zac Wang"},"theme":{"id":692063,"title":"Data Privacy","slug":"data-privacy","uri":"sections/data-privacy","description":"Exploring the latest in consumer data, including innovations in first-party data and Unified ID 2.0.","themeHighlightColor":""},"featuredPreviewImage":{"alt":"A ball bounces around the screen and around a rainbow-colored G like the snake video game.","url":"https://www.thetradedesk.com/assets/global/DAMFinalExports_TheCurrent_Newsletter_GeneralImagery_Google_Image3_Snake_1200x1200_Square_GIF-ezgif.com-optimize.gif","width":1200,"height":1200,"isLandscape":false},"thumbnail":{"alt":"A ball bounces around the screen and around a rainbow-colored G like the snake video game.","url":"https://www.thetradedesk.com/assets/global/DAMFinalExports_TheCurrent_Newsletter_GeneralImagery_Google_Image3_Snake_1920x1080_NoLogo_GIF-ezgif.com-optimize_2025-03-24-214457_baph.gif","width":1920,"height":1080,"isLandscape":true}},{"id":3399456,"slug":"culture-3-takes-how-ai-is-overhauling-advertising-marketecture-live","title":"‘New world order’: 3 takes on how AI is overhauling advertising","heading":"‘New world order’: 3 takes on how AI is overhauling advertising","metaTitle":"‘New world order’: 3 takes on how AI is overhauling advertising","metaDescription":"Marketecture Live gathered ad tech experts to dish on how to “thrive in chaos” — part of the chaos being AI.","postDate":"2025-03-20T03:00:00-07:00","author":{"id":1824889,"slug":"travis-clark","title":"Travis Clark","fullName":"Travis Clark"},"theme":{"id":692084,"title":"Culture","slug":"culture","uri":"sections/culture","description":"How marketers are adapting their strategies to societal shifts and industry trends.","themeHighlightColor":""},"featuredPreviewImage":{"alt":"Business people pointing at a large screen with a robot hand holding a megaphone emerging from it.","url":"https://www.thetradedesk.com/assets/global/TheCurrent_Newsletter_Edition212_MarketectureEventRecap_1200px_Square-_v1.jpg","width":1200,"height":1200,"isLandscape":false},"thumbnail":{"alt":"Business people pointing at a large screen with a robot hand holding a megaphone emerging from it.","url":"https://www.thetradedesk.com/assets/global/TheCurrent_Newsletter_Edition212_MarketectureEventRecap_1920x1080px_NoLogo_v1_2025-03-19-204821_hluf.jpg","width":1921,"height":1081,"isLandscape":true}},{"id":3399600,"slug":"streaming-ad-supported-formula-global-advertisers","title":"Streamers are taking the ad-supported formula global. Are advertisers feeling the love too?","heading":"Streamers are taking the ad-supported formula global. Are advertisers feeling the love too?","metaTitle":"Streamers are taking the ad-supported formula global. Are advertisers feeling the love too?","metaDescription":"Ad revenue is skyrocketing for streamers, as hundreds of millions of subscribers are on ad plans around the world.","postDate":"2025-03-24T05:00:00-07:00","author":{"id":3094699,"slug":"nurhuda-syed","title":"Nurhuda Syed","fullName":"Nurhuda Syed"},"theme":{"id":692060,"title":"Streaming","slug":"streaming","uri":"sections/streaming","description":"How streaming is transforming how we watch television.","themeHighlightColor":""},"featuredPreviewImage":{"alt":"A megaphone on a tightrope balancing two streaming remotes on top of it","url":"https://www.thetradedesk.com/assets/global/TheCurrent_Newsletter_Edition212_StreamersAdFormula_1200px_Square-_v1.jpg","width":1200,"height":1200,"isLandscape":false},"thumbnail":{"alt":"A megaphone on a tightrope balancing two streaming remotes on top of it","url":"https://www.thetradedesk.com/assets/global/TheCurrent_Newsletter_Edition212_StreamersAdFormula_1920x1080px_NoLogo_v1_2025-03-20-210503_gzfd.jpg","width":1921,"height":1081,"isLandscape":true}},{"id":3399234,"slug":"streaming-british-broadcasters-relaunch-rebrand-ad-budgets-bbc-netflix-tv","title":"British broadcasters relaunch, rebrand and revamp to vie for ad budgets","heading":"British broadcasters relaunch, rebrand and revamp to vie for ad budgets","metaTitle":"British broadcasters relaunch, rebrand and revamp to vie for ad budgets","metaDescription":"The BBC, Sky, ITV and more are transforming. Will it be enough to keep up with the streaming giants?","postDate":"2025-03-18T05:00:00-07:00","author":{"id":1611149,"slug":"zac-wang","title":"Zac Wang","fullName":"Zac Wang"},"theme":{"id":692060,"title":"Streaming","slug":"streaming","uri":"sections/streaming","description":"How streaming is transforming how we watch television.","themeHighlightColor":""},"featuredPreviewImage":{"alt":"People in a museum look at a golden picture frame with a CTV screen with a crown on it.","url":"https://www.thetradedesk.com/assets/global/TheCurrent_RenaissanceBritishTV_1200px.jpg","width":1200,"height":1200,"isLandscape":false},"thumbnail":{"alt":"People in a museum look at a golden picture frame with a CTV screen with a crown on it.","url":"https://www.thetradedesk.com/assets/global/TheCurrent_RenaissanceBritishTV_1920x1080_NoLogo_2025-03-17-162846_hrwl.jpg","width":1920,"height":1080,"isLandscape":true}},{"id":3399630,"slug":"data-privacy-dsps-clean-supply-chain-green-media-summit","title":"How DSPs are cleaning up their supply chains","heading":"How DSPs are cleaning up their supply chains","metaTitle":"How DSPs are cleaning up their supply chains","metaDescription":"At the Green Media Summit, several DSPs shared insights about how they are working towards transforming programmatic advertising into a more sustainable ecosystem.","postDate":"2025-03-24T07:00:00-07:00","author":{"id":1508376,"slug":"ilyse-liffreing","title":"Ilyse Liffreing","fullName":"Ilyse Liffreing"},"theme":{"id":692063,"title":"Data Privacy","slug":"data-privacy","uri":"sections/data-privacy","description":"Exploring the latest in consumer data, including innovations in first-party data and Unified ID 2.0.","themeHighlightColor":""},"featuredPreviewImage":{"alt":"A megaphone shines light onto a smartphone with grass and seedlings growing out of the screen.","url":"https://www.thetradedesk.com/assets/global/TheCurrent_Newsletter_Edition212_GreenMediaEventRecap_1200px_Square-_v1.jpg","width":1200,"height":1200,"isLandscape":false},"thumbnail":{"alt":"A megaphone shines light onto a smartphone with grass and seedlings growing out of the screen.","url":"https://www.thetradedesk.com/assets/global/TheCurrent_Newsletter_Edition212_GreenMediaEventRecap_1920x1080px_NoLogo_v1_2025-03-21-185624_cvvp.jpg","width":1921,"height":1081,"isLandscape":true}},{"id":3399411,"slug":"marketing-strategy-scope3-anne-coghlan-ai-media-buying-brand-safety","title":"Scope3’s Anne Coghlan on using AI to reimagine media buying and brand safety","heading":"Scope3’s Anne Coghlan on using AI to reimagine media buying and brand safety","metaTitle":"Scope3’s Anne Coghlan on using AI to reimagine media buying and brand safety","metaDescription":"AI makes further inroads into ad tech as the carbon-tracking startup pivots.","postDate":"2025-03-19T05:00:00-07:00","author":{"id":1611149,"slug":"zac-wang","title":"Zac Wang","fullName":"Zac Wang"},"theme":{"id":692069,"title":"Marketing Strategy","slug":"marketing-strategy","uri":"sections/marketing-strategy","description":"Learn about the latest trends in digital advertising, and the brands and agencies that are pioneering them.","themeHighlightColor":""},"featuredPreviewImage":{"alt":"Top view of 3 potted plants arranged to look like Scope3 icon on top a browser window nested in leaves.","url":"https://www.thetradedesk.com/assets/global/TheCurrent_211_Scope3Announcement_1200x1200px_v3.jpg","width":1200,"height":1200,"isLandscape":false},"thumbnail":{"alt":"Top view of 3 potted plants arranged to look like Scope3 icon on top a browser window nested in leaves.","url":"https://www.thetradedesk.com/assets/global/TheCurrent_211_Scope3Announcement_NoLogo_1920x1080px_v3_2025-03-18-214518_icwc.jpg","width":1920,"height":1080,"isLandscape":true}}]}}},"fulfilledTimeStamp":1744229877101},"getShellData(undefined)":{"status":"fulfilled","endpointName":"getShellData","requestId":"EJZiBPn2Z2b86RiInSSvE","startedTimeStamp":1744229877082,"data":{"data":{"navigation":{"mainThemes":[{"id":1599088,"title":"Opinion","slug":"opinion","uri":"sections/opinion","description":"Read hot takes and in-depth perspectives from the industry’s eminent leaders, thinkers, and influencers.","themeHighlightColor":""},{"id":767699,"title":"Podcast","slug":"podcast","uri":"sections/podcast","description":"Weekly episodes featuring marketing leaders of the world’s most influential brands and agencies","themeHighlightColor":""},{"id":746430,"title":"Video","slug":"video","uri":"sections/video","description":"Keep up to date with all our video content — from thought leadership to industry perspectives to educational series.","themeHighlightColor":""}],"themes":[{"id":692084,"title":"Culture","slug":"culture","uri":"sections/culture","description":"How marketers are adapting their strategies to societal shifts and industry trends.","themeHighlightColor":""},{"id":692063,"title":"Data Privacy","slug":"data-privacy","uri":"sections/data-privacy","description":"Exploring the latest in consumer data, including innovations in first-party data and Unified ID 2.0.","themeHighlightColor":""},{"id":692081,"title":"Leaders","slug":"leaders","uri":"sections/leaders","description":"A spotlight on leaders from across the advertising industry","themeHighlightColor":""},{"id":692069,"title":"Marketing Strategy","slug":"marketing-strategy","uri":"sections/marketing-strategy","description":"Learn about the latest trends in digital advertising, and the brands and agencies that are pioneering them.","themeHighlightColor":""},{"id":869692,"title":"Office Hours","slug":"office-hours","uri":"sections/office-hours","description":"Everything digital marketers need to know to make their jobs easier.","themeHighlightColor":""},{"id":1599088,"title":"Opinion","slug":"opinion","uri":"sections/opinion","description":"Read hot takes and in-depth perspectives from the industry’s eminent leaders, thinkers, and influencers.","themeHighlightColor":""},{"id":767699,"title":"Podcast","slug":"podcast","uri":"sections/podcast","description":"Weekly episodes featuring marketing leaders of the world’s most influential brands and agencies","themeHighlightColor":""},{"id":2411143,"title":"Political","slug":"political","uri":"sections/political","description":"In this election year, discover the latest topics and trends in political marketing as a new era of digital-first advertising is emerging.","themeHighlightColor":""},{"id":1726870,"title":"The Readout","slug":"the-readout","uri":"sections/the-readout","description":"Bite-size articles and infographics featuring the latest data every marketer should know.","themeHighlightColor":""},{"id":692072,"title":"Retail","slug":"retail","uri":"sections/retail","description":"Stories about the emerging retail media market, including the latest brand partnerships.","themeHighlightColor":""},{"id":692060,"title":"Streaming","slug":"streaming","uri":"sections/streaming","description":"How streaming is transforming how we watch television.","themeHighlightColor":""},{"id":1049784,"title":"The Latest","slug":"the-latest","uri":"sections/the-latest","description":"Get the latest news, trends, and insights shaping the future of digital marketing and programmatic advertising.","themeHighlightColor":""},{"id":746430,"title":"Video","slug":"video","uri":"sections/video","description":"Keep up to date with all our video content — from thought leadership to industry perspectives to educational series.","themeHighlightColor":""}],"featuredArticles":[{"id":3395869,"slug":"streaming-data-reshaping-disney-ad-strategy-upfronts-programmatic-media","title":"How data is reshaping Disney’s ad strategy","heading":"How data is reshaping Disney’s ad strategy","metaTitle":"How data is reshaping Disney’s ad strategy","metaDescription":"Disney’s willingness to adopt innovative technologies has helped to provide advertisers with better access, choice and measurement to help maximize the reach of their campaigns.","postDate":"2025-03-05T09:08:00-08:00","author":{"id":3375482,"slug":"tharshini-tharma-asokan","title":"Tharshini Tharma-Asokan","fullName":"Tharshini Tharma-Asokan"},"theme":{"id":692060,"title":"Streaming","slug":"streaming","uri":"sections/streaming","description":"How streaming is transforming how we watch television.","themeHighlightColor":""},"featuredPreviewImage":{"alt":"A ctv remote with a blue mouse shaped button and a red and gold power button.","url":"https://www.thetradedesk.com/assets/global/TheCurrent_210_DisneyMcDonaldsPremium_1200x1200px_v1.jpg","width":1200,"height":1200,"isLandscape":false},"thumbnail":{"alt":"A ctv remote with a blue mouse shaped button and a red and gold power button.","url":"https://www.thetradedesk.com/assets/global/TheCurrent_210_DisneyMcDonaldsPremium_NoLogo_1920x1080px_v1_2025-03-05-153656_gyuh.jpg","width":1920,"height":1080,"isLandscape":true}},{"id":3395609,"slug":"netflix-european-streamer-advertising-technology","title":"Netflix, European streamers turn to ad tech to win advertisers","heading":"Netflix, European streamers turn to ad tech to win advertisers","metaTitle":"Netflix, European streamers turn to ad tech to win advertisers","metaDescription":"As Netflix turns on programmatic ads in EMEA, local players pad their ad tech offerings.","postDate":"2025-02-26T08:45:00-08:00","author":{"id":1611149,"slug":"zac-wang","title":"Zac Wang","fullName":"Zac Wang"},"theme":{"id":692060,"title":"Streaming","slug":"streaming","uri":"sections/streaming","description":"How streaming is transforming how we watch television.","themeHighlightColor":""},"featuredPreviewImage":{"alt":"Advertisers on rafts floating on a river emerging from a TV.","url":"https://www.thetradedesk.com/assets/global/TheCurrent_ScalingStreamingServices_1200px.jpg","width":1200,"height":1200,"isLandscape":false},"thumbnail":{"alt":"Advertisers on rafts floating on a river emerging from a TV.","url":"https://www.thetradedesk.com/assets/global/TheCurrent_ScalingStreamingServices_1920x1080_NoLogo_2025-02-26-164225_ixxt.jpg","width":1920,"height":1080,"isLandscape":true}}],"pages":[]},"footer":{"links":[{"text":"Website Privacy Policy","destination":"https://www.thetradedesk.com/us/website-privacy-policy"},{"text":"Terms of Service","destination":"https://www.thetradedesk.com/us/the-current-terms-of-service"},{"text":"Cookie Settings","destination":"#ot-sdk-show-settings"},{"text":"Your privacy choices","destination":"https://www.adsrvr.org/"}],"copyright":"The Trade Desk. All rights reserved."},"subscribe":{"formId":"4051","heading":"Subscribe to The Current","ctaText":"Subscribe","fallbackText":""},"search":{"noResultsText":"You’ve reached the end of the open internet! \u003cbr/\u003e (Or at least the end of our search results.)","popularArticles":[{"id":3376362,"slug":"forecast-2025-weather-data-advertising-marketing-crystal-park","title":"The forecast for 2025: Weather data can shape the future of advertising","heading":"The forecast for 2025: Weather data can shape the future of advertising","metaTitle":"The forecast for 2025: Weather data can shape the future of advertising","metaDescription":"The Weather Company's Crystal Park shares why weather data can shape the future of advertising.","postDate":"2024-12-27T09:43:00-08:00","author":{"id":3376368,"slug":"crystal-park","title":"Crystal Park","fullName":"Crystal Park"},"theme":{"id":1599088,"title":"Opinion","slug":"opinion","uri":"sections/opinion","description":"Read hot takes and in-depth perspectives from the industry’s eminent leaders, thinkers, and influencers.","themeHighlightColor":""},"featuredPreviewImage":{"alt":"Two hands place green triangles onto the wireframe of a tree growing from a smartphone.","url":"https://www.thetradedesk.com/assets/global/TheCurrent_Edition178_OpEd_MaxSnow_BreakingWalledGardensBetterDataFuture_1200px_v1-1.jpg","width":1200,"height":1200,"isLandscape":false},"thumbnail":{"alt":"Two hands place green triangles onto the wireframe of a tree growing from a smartphone.","url":"https://www.thetradedesk.com/assets/global/TheCurrent_Edition178_OpEd_MaxSnow_BreakingWalledGardensBetterDataFuture_1920x1080_NoLogo_v1_2024-12-26-181526_tzen.jpg","width":1920,"height":1080,"isLandscape":true}},{"id":3376375,"slug":"brands-underestimating-women-mack-leahy-ogilvy","title":"Brands are still underestimating women. Here’s how that can change.","heading":"Brands are still underestimating women. Here’s how that can change.","metaTitle":"Brands are still underestimating women. Here’s how that can change.","metaDescription":"Ogilvy's Mack Leahy explores how brands can reach women in an authentic and effective way, generating measurable results.","postDate":"2024-12-27T05:00:00-08:00","author":{"id":3376384,"slug":"mack-leahy","title":"Mack Leahy","fullName":"Mack Leahy"},"theme":{"id":1599088,"title":"Opinion","slug":"opinion","uri":"sections/opinion","description":"Read hot takes and in-depth perspectives from the industry’s eminent leaders, thinkers, and influencers.","themeHighlightColor":""},"featuredPreviewImage":{"alt":"Two blocks of solid marble with one partially carved statue of a woman between them. A cursor clicks and drags marble away from the center sculpture.","url":"https://www.thetradedesk.com/assets/global/TheCurrent_Newsletter_Edition202_OpEd_MackLeahy_BrandsUnderestimateWomen_1200px_Square-_v1.jpg","width":1200,"height":1200,"isLandscape":false},"thumbnail":{"alt":"Two blocks of solid marble with one partially carved statue of a woman between them. A cursor clicks and drags marble away from the center sculpture.","url":"https://www.thetradedesk.com/assets/global/TheCurrent_Newsletter_Edition202_OpEd_MackLeahy_BrandsUnderestimateWomen_1920x1080px_NoLogo_v1_2024-12-26-190448_auin.jpg","width":1921,"height":1081,"isLandscape":true}},{"id":3376228,"slug":"2024-unprecedented-year-ad-tech-google-olympics-walmart-presidential-election","title":"6 stories that defined an unprecedented year in ad tech","heading":"6 stories that defined an unprecedented year in ad tech","metaTitle":"6 stories that defined an unprecedented year in ad tech","metaDescription":"2024 ushered in the first programmatic Olympics, a blockbuster ad tech trial and the largest agency merger in history.","postDate":"2024-12-23T06:56:00-08:00","author":{"id":1508376,"slug":"ilyse-liffreing","title":"Ilyse Liffreing","fullName":"Ilyse Liffreing"},"theme":{"id":692084,"title":"Culture","slug":"culture","uri":"sections/culture","description":"How marketers are adapting their strategies to societal shifts and industry trends.","themeHighlightColor":""},"featuredPreviewImage":{"alt":"A hand holds a pencil to an easel sketching a computer cursor while a computer cursor is under a spotlight 'modeling'.","url":"https://www.thetradedesk.com/assets/global/TheCurrent_Newsletter_Edition202_2024WhirlwindForAdTech_1200px_Square-_v1.jpg","width":1200,"height":1200,"isLandscape":false},"thumbnail":{"alt":"A hand holds a pencil to an easel sketching a computer cursor while a computer cursor is under a spotlight 'modeling'.","url":"https://www.thetradedesk.com/assets/global/TheCurrent_Newsletter_Edition202_2024WhirlwindForAdTech_1920x1080px_NoLogo_v1_2024-12-23-143740_soyc.jpg","width":1921,"height":1081,"isLandscape":true}},{"id":3376102,"slug":"12-marketers-predict-2025--tv-ai-retail","title":"12 marketers predict what’s next for TV, AI and retail in 2025","heading":"12 marketers predict what’s next for TV, AI and retail in 2025","metaTitle":"12 marketers predict what’s next for TV, AI and retail in 2025","metaDescription":"The future of TV, the next wave of shopping and retail and how data is infused in everything is atop marketers' minds as they predict where the industry is going in 2025.","postDate":"2024-12-23T05:00:00-08:00","author":{"id":1508364,"slug":"chris-brooklier","title":"Chris Brooklier","fullName":"Chris Brooklier"},"theme":{"id":692084,"title":"Culture","slug":"culture","uri":"sections/culture","description":"How marketers are adapting their strategies to societal shifts and industry trends.","themeHighlightColor":""},"featuredPreviewImage":{"alt":"Three dice showing a tv, shopping cart, and AI symbol on the top sides, and the year 2025 on the front-facing sides.","url":"https://www.thetradedesk.com/assets/global/TheCurrent_Newsletter_Edition202_2025Predictions_1200px_Square-_v1.jpg","width":1200,"height":1200,"isLandscape":false},"thumbnail":{"alt":"Three dice showing a tv, shopping cart, and AI symbol on the top sides, and the year 2025 on the front-facing sides.","url":"https://www.thetradedesk.com/assets/global/TheCurrent_Newsletter_Edition202_2025Predictions_1920x1080px_NoLogo_v1_2024-12-20-215345_bgai.jpg","width":1921,"height":1081,"isLandscape":true}}]},"social":{"heading":"Connect With Us","socialMedia":[{"icon":{"alt":null,"url":"https://www.thetradedesk.com/assets/global/youtube-footer.svg","width":40,"height":40,"isLandscape":false},"alternateIcon":{"alt":null,"url":"https://www.thetradedesk.com/assets/global/youtube-footer_midnight-012359-1.png","width":167,"height":167,"isLandscape":false},"title":"YouTube","linkDestination":"https://www.youtube.com/channel/UCIwYwM9BLXQSftKzxrcaSww"},{"icon":{"alt":null,"url":"https://www.thetradedesk.com/assets/global/linkedin-footer.svg","width":40,"height":40,"isLandscape":false},"alternateIcon":{"alt":null,"url":"https://www.thetradedesk.com/assets/global/linkedin-blog.svg","width":24,"height":24,"isLandscape":false},"title":"LinkedIn","linkDestination":"https://www.linkedin.com/showcase/the-current-news/"},{"icon":{"alt":null,"url":"https://www.thetradedesk.com/assets/global/email-blog.svg","width":24,"height":25,"isLandscape":false},"alternateIcon":{"alt":null,"url":"https://www.thetradedesk.com/assets/global/email-blog.svg","width":24,"height":25,"isLandscape":false},"title":"Email","linkDestination":"mailto:editorial@thecurrent.com"}]},"error404":{"heading":"Page not found","richText":{"copy":"\u003cp\u003eThis item does not exist or has moved to a new location.\u003c/p\u003e\n\u003cp\u003eDouble-check your URL or simply head to our \u003ca href=\"https://www.thetradedesk.com/us\"\u003ehomepage\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eNeed help? Feel free to \u003ca href=\"https://www.thetradedesk.com/us/contact-us\"\u003econtact us\u003c/a\u003e.\u003c/p\u003e"}}}},"fulfilledTimeStamp":1744229877132}},"mutations":{},"provided":{},"subscriptions":{},"config":{"online":true,"focused":true,"middlewareRegistered":true,"refetchOnFocus":false,"refetchOnReconnect":false,"refetchOnMountOrArgChange":false,"keepUnusedDataFor":60,"reducerPath":"api","invalidationBehavior":"delayed"}},"anchors":{"anchorIds":[]}}},"__N_SSP":true},"page":"/","query":{},"buildId":"e0Se67Qr9aL-csU7fm7wN","isFallback":false,"isExperimentalCompile":false,"gssp":true,"locale":"en","locales":["en"],"defaultLocale":"en","scriptLoader":[]}</script></body></html>