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class="main" role="main" data-page-type="overview"> <section class="section section-hero load-state" data-component-list="HeroSequence" data-component-json='{ "characterClass": "animate-character", "dotClass": "dot-character", "els": [{"_stickyContainer": ".sticky-container"}, {"_stickyContent": ".sticky-content"}, {"_gridContent": ".grid-content"}, {"_headline": ".overview-hero-headline"}, {"_background": ".overview-hero-background"}, {"_iconSection": ".overview-hero-icon"}, {"_iconContainer": ".hero-lock-icon-container"}, {"_icon": ".hero-lock-icon"}, {"_copy": ".overview-hero-copy"}, {"_copyContainer": ".overview-hero-copy-container"}, {"_scrollDuration": ".scroll-duration"}]}' data-analytics-section-engagement="name:hero"> <div class="overview-hero-intro sticky-container"> <div class="sticky-content"> <div class="overview-hero-background"></div> <div class="enhanced-section-content"> <div class="grid-content static-container"> <div class="overview-hero-icon grid-content-overlay"> <div class="hero-lock-icon-container enhanced-icon-container"> <svg class="hero-lock-icon enhanced-icon" viewBox="0 0 64 84" data-thing=""> <defs> <style> .trace { opacity: 0; } svg > * { transform-box: fill-box; transform-origin: center; } #arm { clip-path: url(#apple-clip); fill: none; stroke: #fff; stroke-linecap: round; stroke-width: 5px; } </style> <clipPath id="apple-clip"> <path id="clip-1" d="M19.94,84.56c-5.74,0-9.6-5.54-12.15-9.21A42.61,42.61,0,0,1,1.23,59.07C0,52,.82,45.59,3.69,40.62a18.34,18.34,0,0,1,15.49-9.35h.25a20,20,0,0,1,7.36,1.82,12.33,12.33,0,0,0,2.75.9,14.42,14.42,0,0,0,2.51-.85,23.34,23.34,0,0,1,8.6-2c.38,0,.76,0,1.14,0a17.36,17.36,0,0,1,13.69,7.49l1.85,2.72L54.46,43a11,11,0,0,0-5.23,9.23,10.79,10.79,0,0,0,6.42,9.87l2.65.88-.79,2.76a36.62,36.62,0,0,1-4.74,9.78c-2.56,3.75-6.06,8.89-12,9h-.29a13.57,13.57,0,0,1-5.81-1.41A9.52,9.52,0,0,0,30.39,82a10.47,10.47,0,0,0-4.6,1.12,14.47,14.47,0,0,1-5.53,1.45ZM64,0H0V84H64Z"/> </clipPath> <path id="leaf-2" d="M30.26,35.3C30.64,34.86,30.82,34.29,30.77,33.71C30.21,33.77,29.69,34.04,29.31,34.47C28.93,34.88,28.74,35.44,28.79,36C29.36,36,29.9,35.75,30.26,35.3"/> <path id="arm-3" d="M38.85,38.49C38.85,38.49,38.85,19,38.85,19C38.85,13.52,43.3,9.07,48.78,9.07C48.78,9.07,48.78,9.07,48.78,9.07C54.26,9.08,58.7,13.52,58.71,19C58.71,19,58.71,26,58.71,26"/> <path id="arm-4" d="M38.85,34.88C38.85,34.88,38.85,15.37,38.85,15.37C38.85,9.89,34.4,5.44,28.92,5.44C28.92,5.44,28.92,5.44,28.92,5.44C23.44,5.44,18.99,9.89,19,15.37C19,15.37,19,22.37,19,22.37"/> <path id="arm-5" d="M38.85,49.6C38.85,49.6,38.85,30.09,38.85,30.09C38.84,24.61,34.4,20.17,28.92,20.16C28.92,20.16,28.92,20.16,28.92,20.16C23.44,20.17,19,24.61,19,30.09C19,30.09,19,37.09,19,37.09"/> <path id="arm-6" d="M38.85,42.6C38.85,42.6,38.85,23.09,38.85,23.09C38.84,17.61,34.4,13.17,28.92,13.16C28.92,13.16,28.92,13.16,28.92,13.16C23.44,13.17,19,17.61,19,23.09C19,23.09,19,31.09,19,31.09"/> </defs> <g id="privacy-icon-inner"> <path id="leaf" class="cls-2" d="M38.34,29C40.71,26.23,41.88,22.63,41.59,19C38.03,19.35,34.74,21.05,32.39,23.74C30.39,26.07,28.6,29.83,29.07,33.42C32.56,33.69,36.14,31.63,38.34,28.99"/> <path id="apple" d="M29.54,37c-2.47,0-6.29-2.8-10.32-2.7A15.22,15.22,0,0,0,6.29,42.12c-5.52,9.58-1.42,23.73,4,31.52,2.64,3.79,5.75,8,9.88,7.92,4-.17,5.45-2.58,10.26-2.58s6.13,2.58,10.32,2.48,7-3.86,9.58-7.69a33.94,33.94,0,0,0,4.34-8.9,13.8,13.8,0,0,1-8.4-12.66C46.16,44.29,52.7,40.5,53,40.33a14.67,14.67,0,0,0-11.44-6.2C36.35,33.73,32,37,29.54,37Z"/> <path id="arm" style="opacity: 0" class="cls-3" d="M38.85,50.65C38.85,50.65,38.85,31.14,38.85,31.14C38.85,25.66,43.3,21.21,48.78,21.21C48.78,21.21,48.78,21.21,48.78,21.21C54.26,21.22,58.7,25.66,58.71,31.14C58.71,31.14,58.71,38.14,58.71,38.14"/> </g> </svg> </div> </div> <h1 class="typography-overview-hero-headline overview-hero-headline grid-content-overlay static-content" data-default=".default-headline" data-masked=".masked-headline" data-component-list="FocusComponent" data-focus-options='{ "tabindex": "-1", "keyframeEvent": "hero-headline-vo", "disabledWhen": "reduced-motion" }'> <div class="aria-headline visuallyhidden">Privacy. That’s Apple.</div> <div class="default-headline" aria-hidden="true">Privacy.<span class="pseudo-space"></span>That’s Apple.</div> </h1> </div> <div class="overview-hero-copy-container static-container" data-component-list="FocusComponent" data-focus-options='{ "tabindex": "-1", "keyframeEvent": "hero-copy-vo", "disabledWhen": "reduced-motion" }'> <div class="overview-hero-copy-content static-content"> <div class="hero-lock-icon-container"> <svg class="hero-lock-icon" viewBox="0 0 64 84" data-thing="true"> <defs> <style> .trace { opacity: 0; } svg > * { transform-box: fill-box; transform-origin: center; } #arm-static { clip-path: url(#static-apple-clip); fill: none; stroke: #fff; stroke-linecap: round; stroke-width: 5px; } </style> <clipPath id="static-apple-clip"> <path id="clip-1" d="M19.94,84.56c-5.74,0-9.6-5.54-12.15-9.21A42.61,42.61,0,0,1,1.23,59.07C0,52,.82,45.59,3.69,40.62a18.34,18.34,0,0,1,15.49-9.35h.25a20,20,0,0,1,7.36,1.82,12.33,12.33,0,0,0,2.75.9,14.42,14.42,0,0,0,2.51-.85,23.34,23.34,0,0,1,8.6-2c.38,0,.76,0,1.14,0a17.36,17.36,0,0,1,13.69,7.49l1.85,2.72L54.46,43a11,11,0,0,0-5.23,9.23,10.79,10.79,0,0,0,6.42,9.87l2.65.88-.79,2.76a36.62,36.62,0,0,1-4.74,9.78c-2.56,3.75-6.06,8.89-12,9h-.29a13.57,13.57,0,0,1-5.81-1.41A9.52,9.52,0,0,0,30.39,82a10.47,10.47,0,0,0-4.6,1.12,14.47,14.47,0,0,1-5.53,1.45ZM64,0H0V84H64Z"/> </clipPath> <path id="leaf-2" d="M30.26,35.3C30.64,34.86,30.82,34.29,30.77,33.71C30.21,33.77,29.69,34.04,29.31,34.47C28.93,34.88,28.74,35.44,28.79,36C29.36,36,29.9,35.75,30.26,35.3"/> <path id="arm-3" d="M38.85,38.49C38.85,38.49,38.85,19,38.85,19C38.85,13.52,43.3,9.07,48.78,9.07C48.78,9.07,48.78,9.07,48.78,9.07C54.26,9.08,58.7,13.52,58.71,19C58.71,19,58.71,26,58.71,26"/> <path id="arm-4" d="M38.85,34.88C38.85,34.88,38.85,15.37,38.85,15.37C38.85,9.89,34.4,5.44,28.92,5.44C28.92,5.44,28.92,5.44,28.92,5.44C23.44,5.44,18.99,9.89,19,15.37C19,15.37,19,22.37,19,22.37"/> <path id="arm-5" d="M38.85,49.6C38.85,49.6,38.85,30.09,38.85,30.09C38.84,24.61,34.4,20.17,28.92,20.16C28.92,20.16,28.92,20.16,28.92,20.16C23.44,20.17,19,24.61,19,30.09C19,30.09,19,37.09,19,37.09"/> <path id="arm-6" d="M38.85,42.6C38.85,42.6,38.85,23.09,38.85,23.09C38.84,17.61,34.4,13.17,28.92,13.16C28.92,13.16,28.92,13.16,28.92,13.16C23.44,13.17,19,17.61,19,23.09C19,23.09,19,31.09,19,31.09"/> </defs> <g id="privacy-icon-inner"> <path id="leaf" class="cls-2" d="M38.34,29C40.71,26.23,41.88,22.63,41.59,19C38.03,19.35,34.74,21.05,32.39,23.74C30.39,26.07,28.6,29.83,29.07,33.42C32.56,33.69,36.14,31.63,38.34,28.99"/> <path id="apple" d="M29.54,37c-2.47,0-6.29-2.8-10.32-2.7A15.22,15.22,0,0,0,6.29,42.12c-5.52,9.58-1.42,23.73,4,31.52,2.64,3.79,5.75,8,9.88,7.92,4-.17,5.45-2.58,10.26-2.58s6.13,2.58,10.32,2.48,7-3.86,9.58-7.69a33.94,33.94,0,0,0,4.34-8.9,13.8,13.8,0,0,1-8.4-12.66C46.16,44.29,52.7,40.5,53,40.33a14.67,14.67,0,0,0-11.44-6.2C36.35,33.73,32,37,29.54,37Z"/> <path id="arm-static" d="M38.849998474121094,42.599998474121094C38.849998474121094,42.599998474121094,38.849998474121094,23.09000015258789,38.849998474121094,23.09000015258789C38.84000015258789,17.610000610351562,34.400001525878906,13.170000076293945,28.920000076293945,13.15999984741211C28.920000076293945,13.15999984741211,28.920000076293945,13.15999984741211,28.920000076293945,13.15999984741211C23.440000534057617,13.170000076293945,19,17.610000610351562,19,23.09000015258789C19,23.09000015258789,19,31.09000015258789,19,31.09000015258789"></path> </g> </svg> </div> <p class="overview-hero-copy typography-overview-hero-copy large-9 small-12">Privacy is a fundamental human right. It’s also one of our core values. Which is why we design our products and services to protect it. That’s the kind of innovation we believe in.</p> </div> </div> </div> </div> <div class="scroll-duration"></div> </div> </section> <section class="section section-apple-intelligence" data-analytics-section-engagement="name:apple intelligence"> <div class="section-content"> <hgroup> <h2 class="typography-card-section-headline text-gradient">Apple Intelligence.</h2> <p class="typography-card-section-headline">Great powers come<br class="large" /> with great privacy.</p> </hgroup> <div class="typography-apple-intelligence-subhead"> <p>Apple Intelligence is the personal intelligence system that helps you write, express yourself, and get things done effortlessly. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data — not even Apple.</p> </div> <div class="cards" data-component-list="AppleIntelligenceSequenceAnimations"> <section class="section-on-device card" data-component-list="Modal ProgressiveImage" data-modal-classes="on-device"> <div class="card-content"> <h3 class="card-headline typography-apple-intelligence-tile-headline"><strong>On-device <br />processing</strong> allows Apple Intelligence to be aware of your data without collecting your data.</h3> <button class="modal-trigger" data-modal-trigger data-analytics-title="open card - on-device processing" data-analytics-click="prop3:open card - on-device processing" aria-label="Read more about on-device processing" data-analytics-intrapage-link> <svg class="svg-plus" viewBox="0 0 36 36" xmlns="http://www.w3.org/2000/svg" width="36" height="36"><path fill-rule="evenodd" fill="#FFFFFF" d="M16.503 16.497l.008-5.739c0-.828.672-1.498 1.589-1.498h.02c.721.001 1.391.672 1.391 1.5v.001l-.008 5.74 5.749.008c1.548.001 1.498.672 1.498 2.391v-.79c-.001.73.02 1.399-1.5 1.399h-.002l-5.75-.008-.008 5.739c-.001 1.45-.673 1.498-1.5 1.498h-.002c-.828-.001-1.498-.078-1.498-1.5v-.002l.008-5.739-5.75-.008a1.5 1.5 0 0 1-1.498-1.5v-.002a1.5 1.5 0 0 1 1.5-1.498h.002l5.751.008M17.999 0C8.58 0 0 8.58 0 18c0 9.941 8.58 17.999 17.999 17.999 9.942 0 18-8.058 18-17.999 0-9.42-8.058-18-18-18"/></svg> </button> <div class="modal-contents"> <figure class="picture overview_hero_boc_on_device" aria-label="iPhone, iPad, and MacBook displaying colorful wallpaper." role="img"></figure> <div class="headline-container"> <h2 class="typography-headline-reduced modal-headline" id="modal-headline-modal">On-device processing</h2> </div> <div class="modal-copy"> <p>The cornerstone of Apple Intelligence is on‑device processing, which gives Apple Intelligence the ability to fulfill many of your requests without leaving your device.</p> <ul role="list"> <li role="listitem">Deeply integrated into your iPhone, iPad, and Mac</li> <li role="listitem">Powered by Apple silicon</li> <li role="listitem">Designed to protect your privacy at every step</li> </ul> </div> <template class="close-svg"> <svg class="svg-x" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" width="20px" height="20px"><path d="M12.12,10l4.07-4.06a1.5,1.5,0,1,0-2.11-2.12L10,7.88,5.94,3.81A1.5,1.5,0,1,0,3.82,5.93L7.88,10,3.81,14.06a1.5,1.5,0,0,0,0,2.12,1.51,1.51,0,0,0,2.13,0L10,12.12l4.06,4.07a1.45,1.45,0,0,0,1.06.44,1.5,1.5,0,0,0,1.06-2.56Z"></path></svg> </template> </div> <div class="modal-icon-load visuallyhidden"> <figure class="picture overview_hero_boc_on_device" aria-hidden="true" data-progressive-image></figure> </div> </div> <div class="video-wrapper"> <figure class="image-tilt-startframe" role="img" aria-label="Apple silicon chip scales down in size as colorful Siri lights glow around it" data-progressive-image></figure> <video class="on-device-video" id="on-device-video" data-thing="" data-component-list="VideoViewportSource" data-pause-relative-to=".section-on-device" data-src-large="/105/media/us/privacy/2024/813f75be-615d-4c50-83d3-164f6be0b2ea/anim/on-device/large.mp4" data-src-medium="/105/media/us/privacy/2024/813f75be-615d-4c50-83d3-164f6be0b2ea/anim/on-device/medium.mp4" data-src-small="/105/media/us/privacy/2024/813f75be-615d-4c50-83d3-164f6be0b2ea/anim/on-device/small.mp4" data-replay data-enable-retina muted playsinline aria-hidden="true" role="presentation"> </video> </div> </section> <section class="section-private-cloud card" data-component-list="Modal ProgressiveImage" data-modal-classes="private-cloud"> <div class="card-content"> <h3 class="card-headline typography-apple-intelligence-tile-headline"><strong>Private Cloud Compute</strong> extends the privacy of Apple devices for more complex requests.</h3> <button class="modal-trigger" data-modal-trigger data-analytics-title="open card - private cloud compute" data-analytics-click="prop3:open card - private cloud compute" aria-label="Read more about Private Cloud Compute" data-analytics-intrapage-link> <svg class="svg-plus" viewBox="0 0 36 36" xmlns="http://www.w3.org/2000/svg" width="36" height="36"><path fill-rule="evenodd" fill="#FFFFFF" d="M16.503 16.497l.008-5.739c0-.828.672-1.498 1.589-1.498h.02c.721.001 1.391.672 1.391 1.5v.001l-.008 5.74 5.749.008c1.548.001 1.498.672 1.498 2.391v-.79c-.001.73.02 1.399-1.5 1.399h-.002l-5.75-.008-.008 5.739c-.001 1.45-.673 1.498-1.5 1.498h-.002c-.828-.001-1.498-.078-1.498-1.5v-.002l.008-5.739-5.75-.008a1.5 1.5 0 0 1-1.498-1.5v-.002a1.5 1.5 0 0 1 1.5-1.498h.002l5.751.008M17.999 0C8.58 0 0 8.58 0 18c0 9.941 8.58 17.999 17.999 17.999 9.942 0 18-8.058 18-17.999 0-9.42-8.058-18-18-18"/></svg> </button> <div class="modal-contents"> <figure class="picture overview_hero_boc_private_cloud" aria-label="iPhone displaying Apple Privacy lock logo animating closed inside of it. Around it, a web representing data in the Cloud." role="img"></figure> <div class="headline-container"> <h2 class="typography-headline-reduced modal-headline" id="modal-headline-modal">Private Cloud Compute</h2> </div> <div class="modal-copy"> <p>Some requests require more computational power than what fits in your pocket. For these more complex requests, Apple Intelligence can draw on Private Cloud Compute and extend the privacy of your Apple devices to Apple silicon servers.</p> <ul role="list"> <li role="listitem">Your data is only used for your requests</li> <li role="listitem">Your data is never stored or made accessible to anyone</li> <li role="listitem">Independent experts can verify its privacy promise</li> </ul> </div> <template class="close-svg"> <svg class="svg-x" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" width="20px" height="20px"><path d="M12.12,10l4.07-4.06a1.5,1.5,0,1,0-2.11-2.12L10,7.88,5.94,3.81A1.5,1.5,0,1,0,3.82,5.93L7.88,10,3.81,14.06a1.5,1.5,0,0,0,0,2.12,1.51,1.51,0,0,0,2.13,0L10,12.12l4.06,4.07a1.45,1.45,0,0,0,1.06.44,1.5,1.5,0,0,0,1.06-2.56Z"></path></svg> </template> </div> <div class="modal-icon-load visuallyhidden"> <figure class="picture overview_hero_boc_private_cloud" aria-hidden="true" data-progressive-image></figure> </div> </div> <div class="video-wrapper"> <figure class="image-tilt-startframe" role="img" aria-label="Graphic illustration of an Apple device with an Apple Privacy lock logo animating closed inside of it. Siri lights glowing in an orb around it." data-progressive-image></figure> <video class="private-cloud-video" id="private-cloud-video" data-thing="" data-component-list="VideoViewportSource" data-pause-relative-to=".section-private-cloud" data-src-large="/105/media/us/privacy/2024/813f75be-615d-4c50-83d3-164f6be0b2ea/anim/private-cloud/large.mp4" data-src-medium="/105/media/us/privacy/2024/813f75be-615d-4c50-83d3-164f6be0b2ea/anim/private-cloud/medium.mp4" data-src-small="/105/media/us/privacy/2024/813f75be-615d-4c50-83d3-164f6be0b2ea/anim/private-cloud/small.mp4" data-replay data-enable-retina muted playsinline aria-hidden="true" role="presentation"> </video> </div> </section> </div> <div class="after-cards"> <p>Available now in U.S. English<span class="footnote footnote-supglyph"><a href="#footnote-1" aria-label="Footnote * symbol" data-modal-close>*</a></span></p> <p><a href="/hk/en/apple-intelligence/" data-analytics-title="learn more about apple intelligence" class="icon-wrapper"><span class="icon-copy">Learn more about Apple Intelligence</span><span class="icon icon-after more"></span></a></p> </div> </div> </section> <section class="features-text section-features-text section-gallery" data-analytics-section-engagement="name:privacy protections gallery"> <div class="section-content"> <h2 class="typography-card-section-headline card-gallery-headline">Discover everyday privacy protections.</h2> </div> <div id="features-text-gallery" aria-label="features-text gallery" class="card-gallery card-gallery-features-text" data-component-list="CardGallery" data-play-gallery="card-play-gallery" data-analytics-gallery-interaction-type="paddlenav" data-analytics-gallery-id="privacy protections gallery"> <div class="scroll-container"> <ul class="item-container" role="list"> <li class="gallery-item gallery-item-hidden-apps section-hidden-apps gallery-item--video" id="item-hidden-apps" data-ac-gallery-item data-analytics-gallery-item-id="hidden apps" data-component-list="ProgressiveImage" tabindex="-1" data-lottie-delay="last"> <div class="gallery-content" data-component-list="Modal" data-modal-classes="hidden-apps feature"> <div class="lottie-container lottie-hidden-apps" data-component-list="LottiePlayer"> <figure class="lottie-animation" data-lottie-file="/105/media/us/privacy/2024/813f75be-615d-4c50-83d3-164f6be0b2ea/anim/icons/hidden-apps.json" data-lottie-file-s="/105/media/us/privacy/2024/813f75be-615d-4c50-83d3-164f6be0b2ea/anim/icons/hidden-apps.json" aria-hidden="true"></figure> </div> <h3 class="gallery-content-headline">Locked and Hidden Apps.</h3> <p class="gallery-content-copy"> Choose<br /> what’s <span class="visuallyhidden">visible.</span><span class="split" aria-hidden="true"><span data-character="v" style="--i: 2"></span><span data-character="i" style="--i: 3"></span><span data-character="s" style="--i: 5"></span><span data-character="i" style="--i: 4"></span><span data-character="b" style="--i: 0"></span><span data-character="l" style="--i: 6"></span><span data-character="e" style="--i: 1"></span><span data-character="." style="--i: 7"></span></span> </p> <div class="modal-contents"> <figure class="picture overview-icon-lock" aria-hidden="true"></figure> <div class="headline-container"> <h2 class="typography-headline-reduced modal-headline" id="modal-headline-hidden-apps">Locked and Hidden Apps</h2> </div> <div class="modal-copy"> <p>Locked apps allow you to show your screen to someone while protecting sensitive areas of your phone. For additional privacy, you can hide a locked app. This removes the hidden app’s name and icon from the Home Screen and search results, and pauses its notifications. You can access locked or hidden apps with Face ID, Touch ID, or a passcode.</p> </div> <template class="close-svg"> <svg class="svg-x" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" width="20px" height="20px"><path d="M12.12,10l4.07-4.06a1.5,1.5,0,1,0-2.11-2.12L10,7.88,5.94,3.81A1.5,1.5,0,1,0,3.82,5.93L7.88,10,3.81,14.06a1.5,1.5,0,0,0,0,2.12,1.51,1.51,0,0,0,2.13,0L10,12.12l4.06,4.07a1.45,1.45,0,0,0,1.06.44,1.5,1.5,0,0,0,1.06-2.56Z"></path></svg> </template> </div> <div class="modal-icon-load visuallyhidden"> <figure class="picture overview-icon-lock" aria-hidden="true" data-progressive-image></figure> </div> <button class="modal-trigger" data-modal-trigger data-analytics-title="open - hidden apps" data-analytics-click="prop3:open - hidden apps" aria-label="Read more about Hidden Apps" data-analytics-intrapage-link> <svg class="svg-plus" viewBox="0 0 36 36" xmlns="http://www.w3.org/2000/svg" width="36" height="36"><path fill-rule="evenodd" fill="#FFFFFF" d="M16.503 16.497l.008-5.739c0-.828.672-1.498 1.589-1.498h.02c.721.001 1.391.672 1.391 1.5v.001l-.008 5.74 5.749.008c1.548.001 1.498.672 1.498 2.391v-.79c-.001.73.02 1.399-1.5 1.399h-.002l-5.75-.008-.008 5.739c-.001 1.45-.673 1.498-1.5 1.498h-.002c-.828-.001-1.498-.078-1.498-1.5v-.002l.008-5.739-5.75-.008a1.5 1.5 0 0 1-1.498-1.5v-.002a1.5 1.5 0 0 1 1.5-1.498h.002l5.751.008M17.999 0C8.58 0 0 8.58 0 18c0 9.941 8.58 17.999 17.999 17.999 9.942 0 18-8.058 18-17.999 0-9.42-8.058-18-18-18"/></svg> </button> </div> </li> <li class="gallery-item gallery-item-private-browsing section-private-browsing gallery-item--video" id="item-private-browsing" data-ac-gallery-item data-analytics-gallery-item-id="private browsing" data-component-list="ProgressiveImage" tabindex="-1" data-lottie-delay="last"> <div class="gallery-content" data-component-list="Modal" data-modal-classes="private-browsing feature"> <div class="lottie-container lottie-private-browsing" data-component-list="LottiePlayer"> <figure class="lottie-animation" data-lottie-file="/105/media/us/privacy/2024/813f75be-615d-4c50-83d3-164f6be0b2ea/anim/icons/hand.json" data-lottie-file-s="/105/media/us/privacy/2024/813f75be-615d-4c50-83d3-164f6be0b2ea/anim/icons/hand.json" aria-hidden="true"></figure> </div> <h3 class="gallery-content-headline">Private Browsing.</h3> <p class="gallery-content-copy"> Powerfully <span class="animate">private.</span> </p> <div class="modal-contents"> <figure class="picture overview-icon-privacy" aria-hidden="true"></figure> <div class="headline-container"> <h2 class="typography-headline-reduced modal-headline" id="modal-headline-private-browsing">Private Browsing</h2> </div> <div class="modal-copy"> <p>When you turn on Private Browsing, Safari won’t save the sites you visit, your searches, or any information from forms you fill out. Advanced tracking and fingerprinting protections help prevent websites from tracking or identifying your device. And your private browsing windows automatically lock when you’re not using them.</p> </div> <template class="close-svg"> <svg class="svg-x" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" width="20px" height="20px"><path d="M12.12,10l4.07-4.06a1.5,1.5,0,1,0-2.11-2.12L10,7.88,5.94,3.81A1.5,1.5,0,1,0,3.82,5.93L7.88,10,3.81,14.06a1.5,1.5,0,0,0,0,2.12,1.51,1.51,0,0,0,2.13,0L10,12.12l4.06,4.07a1.45,1.45,0,0,0,1.06.44,1.5,1.5,0,0,0,1.06-2.56Z"></path></svg> </template> </div> <div class="modal-icon-load visuallyhidden"> <figure class="picture overview-icon-privacy" aria-hidden="true" data-progressive-image></figure> </div> <button class="modal-trigger" data-modal-trigger data-analytics-title="open - private browsing" data-analytics-click="prop3:open - private browsing" aria-label="Read more about Private Browsing" data-analytics-intrapage-link> <svg class="svg-plus" viewBox="0 0 36 36" xmlns="http://www.w3.org/2000/svg" width="36" height="36"><path fill-rule="evenodd" fill="#FFFFFF" d="M16.503 16.497l.008-5.739c0-.828.672-1.498 1.589-1.498h.02c.721.001 1.391.672 1.391 1.5v.001l-.008 5.74 5.749.008c1.548.001 1.498.672 1.498 2.391v-.79c-.001.73.02 1.399-1.5 1.399h-.002l-5.75-.008-.008 5.739c-.001 1.45-.673 1.498-1.5 1.498h-.002c-.828-.001-1.498-.078-1.498-1.5v-.002l.008-5.739-5.75-.008a1.5 1.5 0 0 1-1.498-1.5v-.002a1.5 1.5 0 0 1 1.5-1.498h.002l5.751.008M17.999 0C8.58 0 0 8.58 0 18c0 9.941 8.58 17.999 17.999 17.999 9.942 0 18-8.058 18-17.999 0-9.42-8.058-18-18-18"/></svg> </button> </div> </li> <li class="gallery-item gallery-item-passkeys section-passkeys gallery-item--video" id="item-passkeys" data-ac-gallery-item data-analytics-gallery-item-id="passkeys" data-component-list="ProgressiveImage" tabindex="-1" data-lottie-delay="last+500"> <div class="gallery-content" data-component-list="Modal" data-modal-classes="passkeys feature"> <div class="lottie-container lottie-passkeys" data-component-list="LottiePlayer"> <figure class="lottie-animation" data-lottie-file="/105/media/us/privacy/2024/813f75be-615d-4c50-83d3-164f6be0b2ea/anim/icons/passkeys.json" data-lottie-file-s="/105/media/us/privacy/2024/813f75be-615d-4c50-83d3-164f6be0b2ea/anim/icons/passkeys.json" aria-hidden="true"></figure> </div> <h3 class="gallery-content-headline">Passkeys.</h3> <p class="gallery-content-copy"> Simple.<br /> Secure.<br /> So not a<br /> <span class="visuallyhidden">password</span><span class="split" aria-hidden="true"><span data-character="p" style="--i: 0"></span><span data-character="a" style="--i: 1"></span><span data-character="s" style="--i: 2"></span><span data-character="s" style="--i: 3"></span><span data-character="w" style="--i: 4"></span><span data-character="o" style="--i: 5"></span><span data-character="r" style="--i: 6"></span><span data-character="d" style="--i: 7"></span></span>. </p> <div class="modal-contents"> <figure class="picture overview-icon-passkeys" aria-hidden="true"></figure> <div class="headline-container"> <h2 class="typography-headline-reduced modal-headline" id="modal-headline-passkeys">Passkeys</h2> </div> <div class="modal-copy"> <p>A passkey eliminates the need for a password by using a unique digital key that only works from the site or app it was created for, so you don’t have to worry about website leaks or phishing. Passkeys are securely synced across Apple devices. Just use Touch ID or Face ID to authenticate and you’re done.</p> </div> <template class="close-svg"> <svg class="svg-x" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" width="20px" height="20px"><path d="M12.12,10l4.07-4.06a1.5,1.5,0,1,0-2.11-2.12L10,7.88,5.94,3.81A1.5,1.5,0,1,0,3.82,5.93L7.88,10,3.81,14.06a1.5,1.5,0,0,0,0,2.12,1.51,1.51,0,0,0,2.13,0L10,12.12l4.06,4.07a1.45,1.45,0,0,0,1.06.44,1.5,1.5,0,0,0,1.06-2.56Z"></path></svg> </template> </div> <div class="modal-icon-load visuallyhidden"> <figure class="picture overview-icon-passkeys" aria-hidden="true" data-progressive-image></figure> </div> <button class="modal-trigger" data-modal-trigger data-analytics-title="open - passkeys" data-analytics-click="prop3:open - passkeys" aria-label="Read more about Passkeys" data-analytics-intrapage-link> <svg class="svg-plus" viewBox="0 0 36 36" xmlns="http://www.w3.org/2000/svg" width="36" height="36"><path fill-rule="evenodd" fill="#FFFFFF" d="M16.503 16.497l.008-5.739c0-.828.672-1.498 1.589-1.498h.02c.721.001 1.391.672 1.391 1.5v.001l-.008 5.74 5.749.008c1.548.001 1.498.672 1.498 2.391v-.79c-.001.73.02 1.399-1.5 1.399h-.002l-5.75-.008-.008 5.739c-.001 1.45-.673 1.498-1.5 1.498h-.002c-.828-.001-1.498-.078-1.498-1.5v-.002l.008-5.739-5.75-.008a1.5 1.5 0 0 1-1.498-1.5v-.002a1.5 1.5 0 0 1 1.5-1.498h.002l5.751.008M17.999 0C8.58 0 0 8.58 0 18c0 9.941 8.58 17.999 17.999 17.999 9.942 0 18-8.058 18-17.999 0-9.42-8.058-18-18-18"/></svg> </button> </div> </li> <li class="gallery-item gallery-item-hidden-photos section-hidden-photos gallery-item--video" id="item-hidden-photos" data-ac-gallery-item data-analytics-gallery-item-id="hidden photos" data-component-list="ProgressiveImage" tabindex="-1" data-lottie-delay="last"> <div class="gallery-content" data-component-list="Modal" data-modal-classes="hidden-photos feature"> <div class="lottie-container lottie-hidden-photos" data-component-list="LottiePlayer"> <figure class="lottie-animation" data-lottie-file="/105/media/us/privacy/2024/813f75be-615d-4c50-83d3-164f6be0b2ea/anim/icons/lockdown.json" data-lottie-file-s="/105/media/us/privacy/2024/813f75be-615d-4c50-83d3-164f6be0b2ea/anim/icons/lockdown.json" aria-hidden="true"></figure> </div> <h3 class="gallery-content-headline">Lock Hidden Albums.</h3> <p class="gallery-content-copy"> Keep Hidden<br />and Recently<br />Deleted <span class="gray">photos<br />private.</span> </p> <div class="modal-contents"> <figure class="picture overview-icon-passcode" aria-hidden="true"></figure> <div class="headline-container"> <h2 class="typography-headline-reduced modal-headline" id="modal-headline-hidden-photos">Lock Hidden Albums</h2> </div> <div class="modal-copy"> <p>Your Hidden and Recently Deleted albums in Photos are locked by default and can be unlocked using your device’s authentication method — Face ID, Touch ID, or your passcode.</p> </div> <template class="close-svg"> <svg class="svg-x" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" width="20px" height="20px"><path d="M12.12,10l4.07-4.06a1.5,1.5,0,1,0-2.11-2.12L10,7.88,5.94,3.81A1.5,1.5,0,1,0,3.82,5.93L7.88,10,3.81,14.06a1.5,1.5,0,0,0,0,2.12,1.51,1.51,0,0,0,2.13,0L10,12.12l4.06,4.07a1.45,1.45,0,0,0,1.06.44,1.5,1.5,0,0,0,1.06-2.56Z"></path></svg> </template> </div> <div class="modal-icon-load visuallyhidden"> <figure class="picture overview-icon-passcode" aria-hidden="true" data-progressive-image></figure> </div> <button class="modal-trigger" data-modal-trigger data-analytics-title="open - hidden photos" data-analytics-click="prop3:open - hidden photos" aria-label="Read more about Lock Hidden Albums" data-analytics-intrapage-link> <svg class="svg-plus" viewBox="0 0 36 36" xmlns="http://www.w3.org/2000/svg" width="36" height="36"><path fill-rule="evenodd" fill="#FFFFFF" d="M16.503 16.497l.008-5.739c0-.828.672-1.498 1.589-1.498h.02c.721.001 1.391.672 1.391 1.5v.001l-.008 5.74 5.749.008c1.548.001 1.498.672 1.498 2.391v-.79c-.001.73.02 1.399-1.5 1.399h-.002l-5.75-.008-.008 5.739c-.001 1.45-.673 1.498-1.5 1.498h-.002c-.828-.001-1.498-.078-1.498-1.5v-.002l.008-5.739-5.75-.008a1.5 1.5 0 0 1-1.498-1.5v-.002a1.5 1.5 0 0 1 1.5-1.498h.002l5.751.008M17.999 0C8.58 0 0 8.58 0 18c0 9.941 8.58 17.999 17.999 17.999 9.942 0 18-8.058 18-17.999 0-9.42-8.058-18-18-18"/></svg> </button> </div> </li> <li class="gallery-item gallery-item-safety-check section-safety-check gallery-item--video" id="item-safety-check" data-ac-gallery-item data-analytics-gallery-item-id="safety check" data-component-list="ProgressiveImage" tabindex="-1" data-lottie-delay="last+500"> <div class="gallery-content" data-component-list="Modal" data-modal-classes="safety-check feature"> <div class="lottie-container lottie-safety-check" data-component-list="LottiePlayer"> <figure class="lottie-animation" data-lottie-file="/105/media/us/privacy/2024/813f75be-615d-4c50-83d3-164f6be0b2ea/anim/icons/safety-check2.json" data-lottie-file-s="/105/media/us/privacy/2024/813f75be-615d-4c50-83d3-164f6be0b2ea/anim/icons/safety-check2.json" aria-hidden="true"></figure> </div> <h3 class="gallery-content-headline">Safety Check.</h3> <p class="gallery-content-copy"> Take <span class="visuallyhidden">control</span><span class="split" aria-hidden="true"><span data-character="c" style="--i: 0"></span><span data-character="o" style="--i: 1"></span><span data-character="n" style="--i: 2"></span><span data-character="t" style="--i: 3"></span><span data-character="r" style="--i: 4"></span><span data-character="o" style="--i: 5"></span><span data-character="l" style="--i: 6"></span></span><br />in times of crisis. </p> <div class="modal-contents"> <figure class="picture overview-icon-safety_check" aria-hidden="true"></figure> <div class="headline-container"> <h2 class="typography-headline-reduced modal-headline" id="modal-headline-safety-check">Safety Check</h2> </div> <div class="modal-copy"> <p>Safety Check is a section in Settings that helps people in domestic or intimate partner violence situations quickly reset the access they’ve granted to others. It also helps you manage which people and apps you’ve given access to.</p> <p><a class='more' href='https://support.apple.com/en-hk/guide/personal-safety/welcome/web' data-analytics-title="learn more about personal safety with apple devices" data-analytics-exit-link>Learn more about personal safety with Apple devices</a></p> </div> <template class="close-svg"> <svg class="svg-x" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" width="20px" height="20px"><path d="M12.12,10l4.07-4.06a1.5,1.5,0,1,0-2.11-2.12L10,7.88,5.94,3.81A1.5,1.5,0,1,0,3.82,5.93L7.88,10,3.81,14.06a1.5,1.5,0,0,0,0,2.12,1.51,1.51,0,0,0,2.13,0L10,12.12l4.06,4.07a1.45,1.45,0,0,0,1.06.44,1.5,1.5,0,0,0,1.06-2.56Z"></path></svg> </template> </div> <div class="modal-icon-load visuallyhidden"> <figure class="picture overview-icon-safety_check" aria-hidden="true" data-progressive-image></figure> </div> <button class="modal-trigger" data-modal-trigger data-analytics-title="open - safety check" data-analytics-click="prop3:open - safety check" aria-label="Read more about Safety checks" data-analytics-intrapage-link> <svg class="svg-plus" viewBox="0 0 36 36" xmlns="http://www.w3.org/2000/svg" width="36" height="36"><path fill-rule="evenodd" fill="#FFFFFF" d="M16.503 16.497l.008-5.739c0-.828.672-1.498 1.589-1.498h.02c.721.001 1.391.672 1.391 1.5v.001l-.008 5.74 5.749.008c1.548.001 1.498.672 1.498 2.391v-.79c-.001.73.02 1.399-1.5 1.399h-.002l-5.75-.008-.008 5.739c-.001 1.45-.673 1.498-1.5 1.498h-.002c-.828-.001-1.498-.078-1.498-1.5v-.002l.008-5.739-5.75-.008a1.5 1.5 0 0 1-1.498-1.5v-.002a1.5 1.5 0 0 1 1.5-1.498h.002l5.751.008M17.999 0C8.58 0 0 8.58 0 18c0 9.941 8.58 17.999 17.999 17.999 9.942 0 18-8.058 18-17.999 0-9.42-8.058-18-18-18"/></svg> </button> </div> </li> <li class="gallery-item gallery-item-app-tracking section-app-tracking gallery-item--video" id="item-app-tracking" data-ac-gallery-item data-analytics-gallery-item-id="app tracking" data-component-list="ProgressiveImage" tabindex="-1" data-lottie-delay="first"> <div class="gallery-content" data-component-list="Modal" data-modal-classes="app-tracking feature"> <div class="lottie-container lottie-app-tracking" data-component-list="LottiePlayer"> <figure class="lottie-animation" data-lottie-file="/105/media/us/privacy/2024/813f75be-615d-4c50-83d3-164f6be0b2ea/anim/icons/tracking.json" data-lottie-file-s="/105/media/us/privacy/2024/813f75be-615d-4c50-83d3-164f6be0b2ea/anim/icons/tracking.json" aria-hidden="true"></figure> </div> <h3 class="gallery-content-headline">App Tracking Transparency.</h3> <p class="gallery-content-copy"> Decide which<br />apps are<br />allowed to<br /><span class="visuallyhidden">track</span><span class="fontstroke" aria-hidden="true">track<svg><text y="0.9em">track</text><text y="0.9em">track</text></svg></span> you. </p> <div class="modal-contents"> <figure class="picture overview-icon-app_tracking" aria-hidden="true"></figure> <div class="headline-container"> <h2 class="typography-headline-reduced modal-headline" id="modal-headline-app-tracking">App Tracking Transparency</h2> </div> <div class="modal-copy"> <p>Make more informed choices about the apps you use and the permissions you grant them. Apps are required to ask your permission when they want to track you across apps and websites owned by other companies. And you can change your preference for any app or prevent apps from asking for permission entirely in Settings.</p> </div> <template class="close-svg"> <svg class="svg-x" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" width="20px" height="20px"><path d="M12.12,10l4.07-4.06a1.5,1.5,0,1,0-2.11-2.12L10,7.88,5.94,3.81A1.5,1.5,0,1,0,3.82,5.93L7.88,10,3.81,14.06a1.5,1.5,0,0,0,0,2.12,1.51,1.51,0,0,0,2.13,0L10,12.12l4.06,4.07a1.45,1.45,0,0,0,1.06.44,1.5,1.5,0,0,0,1.06-2.56Z"></path></svg> </template> </div> <div class="modal-icon-load visuallyhidden"> <figure class="picture overview-icon-app_tracking" aria-hidden="true" data-progressive-image></figure> </div> <button class="modal-trigger" data-modal-trigger data-analytics-title="open - app tracking transparency" data-analytics-click="prop3:open - app tracking transparency" aria-label="Read more about App Tracking Transparency" data-analytics-intrapage-link> <svg class="svg-plus" viewBox="0 0 36 36" xmlns="http://www.w3.org/2000/svg" width="36" height="36"><path fill-rule="evenodd" fill="#FFFFFF" d="M16.503 16.497l.008-5.739c0-.828.672-1.498 1.589-1.498h.02c.721.001 1.391.672 1.391 1.5v.001l-.008 5.74 5.749.008c1.548.001 1.498.672 1.498 2.391v-.79c-.001.73.02 1.399-1.5 1.399h-.002l-5.75-.008-.008 5.739c-.001 1.45-.673 1.498-1.5 1.498h-.002c-.828-.001-1.498-.078-1.498-1.5v-.002l.008-5.739-5.75-.008a1.5 1.5 0 0 1-1.498-1.5v-.002a1.5 1.5 0 0 1 1.5-1.498h.002l5.751.008M17.999 0C8.58 0 0 8.58 0 18c0 9.941 8.58 17.999 17.999 17.999 9.942 0 18-8.058 18-17.999 0-9.42-8.058-18-18-18"/></svg> </button> </div> </li> <li class="gallery-item gallery-item-mail-privacy section-mail-privacy gallery-item--video" id="item-mail-privacy" data-ac-gallery-item data-analytics-gallery-item-id="mail privacy" data-component-list="ProgressiveImage" tabindex="-1" data-lottie-delay="last"> <div class="gallery-content" data-component-list="Modal" data-modal-classes="mail-privacy feature"> <div class="lottie-container lottie-mail-privacy" data-component-list="LottiePlayer"> <figure class="lottie-animation" data-lottie-file="/105/media/us/privacy/2024/813f75be-615d-4c50-83d3-164f6be0b2ea/anim/icons/mail.json" data-lottie-file-s="/105/media/us/privacy/2024/813f75be-615d-4c50-83d3-164f6be0b2ea/anim/icons/mail.json" aria-hidden="true"></figure> </div> <h3 class="gallery-content-headline">Mail Privacy Protection.</h3> <p class="gallery-content-copy"> <span class="unread-badge" aria-hidden="true">Read</span><span class="visuallyhidden">Read</span>, <span class="will-strikethrough">delete</span>,<br />and <span class="visuallyhidden">reply</span><span class="split" aria-hidden="true"><span data-character="r" style="--i: 0"></span><span data-character="e" style="--i: 1"></span><span data-character="p" style="--i: 2"></span><span data-character="l" style="--i: 3"></span><span data-character="y" style="--i: 4"></span></span><br />with peace<br />of mind. </p> <div class="modal-contents"> <figure class="picture overview-icon-mail" aria-hidden="true"></figure> <div class="headline-container"> <h2 class="typography-headline-reduced modal-headline" id="modal-headline-mail-privacy">Mail Privacy Protection</h2> </div> <div class="modal-copy"> <p>Mail Privacy Protection hides your IP address, so senders can’t link it to your other online activity or determine your location. And it prevents senders from seeing if and when you’ve opened their email.</p> </div> <template class="close-svg"> <svg class="svg-x" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" width="20px" height="20px"><path d="M12.12,10l4.07-4.06a1.5,1.5,0,1,0-2.11-2.12L10,7.88,5.94,3.81A1.5,1.5,0,1,0,3.82,5.93L7.88,10,3.81,14.06a1.5,1.5,0,0,0,0,2.12,1.51,1.51,0,0,0,2.13,0L10,12.12l4.06,4.07a1.45,1.45,0,0,0,1.06.44,1.5,1.5,0,0,0,1.06-2.56Z"></path></svg> </template> </div> <div class="modal-icon-load visuallyhidden"> <figure class="picture overview-icon-mail" aria-hidden="true" data-progressive-image></figure> </div> <button class="modal-trigger" data-modal-trigger data-analytics-title="open - mail privacy protection" data-analytics-click="prop3:open - mail privacy protection" aria-label="Read more about Mail Privacy Protection" data-analytics-intrapage-link> <svg class="svg-plus" viewBox="0 0 36 36" xmlns="http://www.w3.org/2000/svg" width="36" height="36"><path fill-rule="evenodd" fill="#FFFFFF" d="M16.503 16.497l.008-5.739c0-.828.672-1.498 1.589-1.498h.02c.721.001 1.391.672 1.391 1.5v.001l-.008 5.74 5.749.008c1.548.001 1.498.672 1.498 2.391v-.79c-.001.73.02 1.399-1.5 1.399h-.002l-5.75-.008-.008 5.739c-.001 1.45-.673 1.498-1.5 1.498h-.002c-.828-.001-1.498-.078-1.498-1.5v-.002l.008-5.739-5.75-.008a1.5 1.5 0 0 1-1.498-1.5v-.002a1.5 1.5 0 0 1 1.5-1.498h.002l5.751.008M17.999 0C8.58 0 0 8.58 0 18c0 9.941 8.58 17.999 17.999 17.999 9.942 0 18-8.058 18-17.999 0-9.42-8.058-18-18-18"/></svg> </button> </div> </li> </ul> </div> <div class="paddlenav paddlenav-compact paddlenav-framed" data-analytics-gallery-interaction-type="paddlenav"> <ul> <li> <button aria-label="Previous" class="paddlenav-arrow paddlenav-arrow-previous"></button> </li> <li> <button aria-label="Next" class="paddlenav-arrow paddlenav-arrow-next"></button> </li> </ul> </div> </div> </section> <section class="section section-app-videos section-gallery" data-analytics-section-engagement="name:apps gallery"> <div class="section-content"> <h2 class="typography-card-section-headline card-gallery-headline">Our apps mind their business. Not yours.</h2> </div> <div id="app-videos-gallery" aria-label="app-videos gallery" class="card-gallery card-gallery-app-videos card-gallery-autoplay" data-component-list="CardGallery" data-play-gallery="card-play-gallery" data-analytics-gallery-interaction-type="paddlenav" data-analytics-gallery-id="apps gallery"> <div class="scroll-container"> <ul class="item-container" role="list"> <li class="gallery-item gallery-item-safari section-safari gallery-item--video" id="item-safari" data-ac-gallery-item data-analytics-gallery-item-id="safari" data-component-list="ProgressiveImage" tabindex="-1"> <div data-component-list="Modal" class="container" data-modal-classes="safari app-video"> <div class="gallery-content"> <p class="gallery-content-headline">Safari throws trackers off your trail.</p> <button class="modal-trigger" data-modal-trigger data-analytics-title="open card - safari" data-analytics-click="prop3:open card - safari" aria-label="Read more about Safari" data-analytics-intrapage-link> <svg class="svg-plus" viewBox="0 0 36 36" xmlns="http://www.w3.org/2000/svg" width="36" height="36"><path fill-rule="evenodd" fill="#FFFFFF" d="M16.503 16.497l.008-5.739c0-.828.672-1.498 1.589-1.498h.02c.721.001 1.391.672 1.391 1.5v.001l-.008 5.74 5.749.008c1.548.001 1.498.672 1.498 2.391v-.79c-.001.73.02 1.399-1.5 1.399h-.002l-5.75-.008-.008 5.739c-.001 1.45-.673 1.498-1.5 1.498h-.002c-.828-.001-1.498-.078-1.498-1.5v-.002l.008-5.739-5.75-.008a1.5 1.5 0 0 1-1.498-1.5v-.002a1.5 1.5 0 0 1 1.5-1.498h.002l5.751.008M17.999 0C8.58 0 0 8.58 0 18c0 9.941 8.58 17.999 17.999 17.999 9.942 0 18-8.058 18-17.999 0-9.42-8.058-18-18-18"/></svg> </button> </div> <div class="gallery-video"> <input type="checkbox" class="feature-toggle" id="feature-toggle-safari"> <div class="modal-contents"> <figure class="picture safari" aria-hidden="true"></figure> <div class="headline-container"> <h2 class="typography-headline-reduced modal-headline" id="modal-headline-safari">Safari</h2> </div> <div class="modal-copy"> <p>Some websites allow hundreds of different data collection companies to watch you, build a profile of you, and serve you ads as you browse the web. Intelligent Tracking Prevention in Safari uses on-device machine learning to help block those trackers. And you can get a snapshot of all the cross-site trackers Safari is blocking by visiting your Privacy Report in the Safari toolbar.</p> <p>When you use Private Browsing, the details of your browsing aren’t saved, and the websites you visit aren’t shared with your other Apple devices. And starting with iOS 17, iPadOS 17, and macOS Sonoma, Private Browsing locks your private browsing windows when you’re not using them, completely blocks known trackers from loading on pages, and removes tracking added to URLs as you browse.</p> <p><a class='more' href='/hk/en/privacy/features/' data-analytics-title='view all privacy features'>View all privacy features</a></p> </div> <template class="close-svg"> <svg class="svg-x" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" width="20px" height="20px"><path d="M12.12,10l4.07-4.06a1.5,1.5,0,1,0-2.11-2.12L10,7.88,5.94,3.81A1.5,1.5,0,1,0,3.82,5.93L7.88,10,3.81,14.06a1.5,1.5,0,0,0,0,2.12,1.51,1.51,0,0,0,2.13,0L10,12.12l4.06,4.07a1.45,1.45,0,0,0,1.06.44,1.5,1.5,0,0,0,1.06-2.56Z"></path></svg> </template> </div> <div class="modal-icon-load visuallyhidden"> <figure class="picture safari" aria-hidden="true" data-progressive-image></figure> </div> <div class="feature-media-object"> <div class="video-wrapper"> <figure class="image-tilt-startframe" role="img" aria-label="safari-animation" data-progressive-image></figure> <video class="safari-video" id="safari-video" data-thing="" data-component-list="VideoViewportSource" data-pause-relative-to=".section-safari" data-src-large="/105/media/us/privacy/2019/58349417-857c-47c2-89c3-6ab1a56a2f58/safari/large.mp4" data-src-medium="/105/media/us/privacy/2019/58349417-857c-47c2-89c3-6ab1a56a2f58/safari/medium.mp4" data-src-small="/105/media/us/privacy/2019/58349417-857c-47c2-89c3-6ab1a56a2f58/safari/small.mp4" data-replay data-enable-retina muted playsinline aria-hidden="true" role="presentation"> </video> <div class="playback-control-container"> <button data-component-list="PlaybackControl" class="playback-control is-loading" aria-hidden="true" disabled data-for="safari-video" data-analytics-click-template="prop3:{controlState}-safari" data-analytics-title-template="{controlState}-safari" data-analytics-intrapage-link data-play-label="Play safari animation" data-pause-label="Stop safari animation" data-loading-label="Loading safari animation"> </button> </div> </div> </div> </div> </div> </li> <li class="gallery-item gallery-item-health section-health gallery-item--video" id="item-health" data-ac-gallery-item data-analytics-gallery-item-id="health" data-component-list="ProgressiveImage" tabindex="-1"> <div data-component-list="Modal" class="container" data-modal-classes="health app-video"> <div class="gallery-content"> <p class="gallery-content-headline">Health keeps your records under wraps.</p> <button class="modal-trigger" data-modal-trigger data-analytics-title="open card - health" data-analytics-click="prop3:open card - health" aria-label="Read more about Health" data-analytics-intrapage-link> <svg class="svg-plus" viewBox="0 0 36 36" xmlns="http://www.w3.org/2000/svg" width="36" height="36"><path fill-rule="evenodd" fill="#FFFFFF" d="M16.503 16.497l.008-5.739c0-.828.672-1.498 1.589-1.498h.02c.721.001 1.391.672 1.391 1.5v.001l-.008 5.74 5.749.008c1.548.001 1.498.672 1.498 2.391v-.79c-.001.73.02 1.399-1.5 1.399h-.002l-5.75-.008-.008 5.739c-.001 1.45-.673 1.498-1.5 1.498h-.002c-.828-.001-1.498-.078-1.498-1.5v-.002l.008-5.739-5.75-.008a1.5 1.5 0 0 1-1.498-1.5v-.002a1.5 1.5 0 0 1 1.5-1.498h.002l5.751.008M17.999 0C8.58 0 0 8.58 0 18c0 9.941 8.58 17.999 17.999 17.999 9.942 0 18-8.058 18-17.999 0-9.42-8.058-18-18-18"/></svg> </button> </div> <div class="gallery-video"> <input type="checkbox" class="feature-toggle" id="feature-toggle-health"> <div class="modal-contents"> <figure class="picture health" aria-hidden="true"></figure> <div class="headline-container"> <h2 class="typography-headline-reduced modal-headline" id="modal-headline-health">Health</h2> </div> <div class="modal-copy"> <p>From your heart rate to your menstrual cycle, apps and devices for your health can give you insight into some of your most personal details. With the Health app, you’re in charge of what information you’d like to include, what not to, and who has access to it.</p> <p>When you do want to securely share your health data from the Health app with your doctors, they’ll see the data you shared in a dashboard in the provider’s health records system.</p> <p>All of your data is encrypted and only accessible with your passcode, Touch ID, or Face ID. So however you use the Health app, you’re always in control of your data.</p> </div> <template class="close-svg"> <svg class="svg-x" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" width="20px" height="20px"><path d="M12.12,10l4.07-4.06a1.5,1.5,0,1,0-2.11-2.12L10,7.88,5.94,3.81A1.5,1.5,0,1,0,3.82,5.93L7.88,10,3.81,14.06a1.5,1.5,0,0,0,0,2.12,1.51,1.51,0,0,0,2.13,0L10,12.12l4.06,4.07a1.45,1.45,0,0,0,1.06.44,1.5,1.5,0,0,0,1.06-2.56Z"></path></svg> </template> </div> <div class="modal-icon-load visuallyhidden"> <figure class="picture health" aria-hidden="true" data-progressive-image></figure> </div> <div class="feature-media-object"> <div class="video-wrapper"> <figure class="image-tilt-startframe" role="img" aria-label="health-animation" data-progressive-image></figure> <video class="health-video" id="health-video" data-thing="" data-component-list="VideoViewportSource" data-pause-relative-to=".section-health" data-src-large="/105/media/us/privacy/2019/58349417-857c-47c2-89c3-6ab1a56a2f58/health/large.mp4" data-src-medium="/105/media/us/privacy/2019/58349417-857c-47c2-89c3-6ab1a56a2f58/health/medium.mp4" data-src-small="/105/media/us/privacy/2019/58349417-857c-47c2-89c3-6ab1a56a2f58/health/small.mp4" data-replay data-enable-retina muted playsinline aria-hidden="true" role="presentation"> </video> <div class="playback-control-container"> <button data-component-list="PlaybackControl" class="playback-control is-loading" aria-hidden="true" disabled data-for="health-video" data-analytics-click-template="prop3:{controlState}-health" data-analytics-title-template="{controlState}-health" data-analytics-intrapage-link data-play-label="Play health animation" data-pause-label="Stop health animation" data-loading-label="Loading health animation"> </button> </div> </div> </div> </div> </div> </li> <li class="gallery-item gallery-item-wallet section-wallet gallery-item--video" id="item-wallet" data-ac-gallery-item data-analytics-gallery-item-id="wallet" data-component-list="ProgressiveImage" tabindex="-1"> <div data-component-list="Modal" class="container" data-modal-classes="wallet app-video"> <div class="gallery-content"> <p class="gallery-content-headline">Wallet and Apple Pay help hide what you buy.</p> <button class="modal-trigger" data-modal-trigger data-analytics-title="open card - wallet" data-analytics-click="prop3:open card - wallet" aria-label="Read more about Wallet" data-analytics-intrapage-link> <svg class="svg-plus" viewBox="0 0 36 36" xmlns="http://www.w3.org/2000/svg" width="36" height="36"><path fill-rule="evenodd" fill="#FFFFFF" d="M16.503 16.497l.008-5.739c0-.828.672-1.498 1.589-1.498h.02c.721.001 1.391.672 1.391 1.5v.001l-.008 5.74 5.749.008c1.548.001 1.498.672 1.498 2.391v-.79c-.001.73.02 1.399-1.5 1.399h-.002l-5.75-.008-.008 5.739c-.001 1.45-.673 1.498-1.5 1.498h-.002c-.828-.001-1.498-.078-1.498-1.5v-.002l.008-5.739-5.75-.008a1.5 1.5 0 0 1-1.498-1.5v-.002a1.5 1.5 0 0 1 1.5-1.498h.002l5.751.008M17.999 0C8.58 0 0 8.58 0 18c0 9.941 8.58 17.999 17.999 17.999 9.942 0 18-8.058 18-17.999 0-9.42-8.058-18-18-18"/></svg> </button> </div> <div class="gallery-video"> <input type="checkbox" class="feature-toggle" id="feature-toggle-wallet"> <div class="modal-contents"> <figure class="picture wallet" aria-hidden="true"></figure> <div class="headline-container"> <h2 class="typography-headline-reduced modal-headline" id="modal-headline-wallet">Wallet and Apple Pay</h2> </div> <div class="modal-copy"> <p>When you make a purchase, Apple Pay uses a device-specific number and unique transaction code. So your card number is never stored on your device or on Apple servers. And when you pay, your card numbers are never shared by Apple with merchants.</p> <p>When you pay with a debit or credit card, Apple Pay doesn’t keep transaction information that can be tied back to you. And when you use Apple Cash, information is stored only for troubleshooting, fraud prevention, and regulatory purposes.</p> </div> <template class="close-svg"> <svg class="svg-x" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" width="20px" height="20px"><path d="M12.12,10l4.07-4.06a1.5,1.5,0,1,0-2.11-2.12L10,7.88,5.94,3.81A1.5,1.5,0,1,0,3.82,5.93L7.88,10,3.81,14.06a1.5,1.5,0,0,0,0,2.12,1.51,1.51,0,0,0,2.13,0L10,12.12l4.06,4.07a1.45,1.45,0,0,0,1.06.44,1.5,1.5,0,0,0,1.06-2.56Z"></path></svg> </template> </div> <div class="modal-icon-load visuallyhidden"> <figure class="picture wallet" aria-hidden="true" data-progressive-image></figure> </div> <div class="feature-media-object"> <div class="video-wrapper"> <figure class="image-tilt-startframe" role="img" aria-label="wallet-animation" data-progressive-image></figure> <video class="wallet-video" id="wallet-video" data-thing="" data-component-list="VideoViewportSource" data-pause-relative-to=".section-wallet" data-src-large="/105/media/us/privacy/2019/58349417-857c-47c2-89c3-6ab1a56a2f58/wallet/large.mp4" data-src-medium="/105/media/us/privacy/2019/58349417-857c-47c2-89c3-6ab1a56a2f58/wallet/medium.mp4" data-src-small="/105/media/us/privacy/2019/58349417-857c-47c2-89c3-6ab1a56a2f58/wallet/small.mp4" data-replay data-enable-retina muted playsinline aria-hidden="true" role="presentation"> </video> <div class="playback-control-container"> <button data-component-list="PlaybackControl" class="playback-control is-loading" aria-hidden="true" disabled data-for="wallet-video" data-analytics-click-template="prop3:{controlState}-wallet" data-analytics-title-template="{controlState}-wallet" data-analytics-intrapage-link data-play-label="Play wallet animation" data-pause-label="Stop wallet animation" data-loading-label="Loading wallet animation"> </button> </div> </div> </div> </div> </div> </li> <li class="gallery-item gallery-item-maps section-maps gallery-item--video" id="item-maps" data-ac-gallery-item data-analytics-gallery-item-id="maps" data-component-list="ProgressiveImage" tabindex="-1"> <div data-component-list="Modal" class="container" data-modal-classes="maps app-video"> <div class="gallery-content"> <p class="gallery-content-headline">Maps makes your location history, history.</p> <button class="modal-trigger" data-modal-trigger data-analytics-title="open card - maps" data-analytics-click="prop3:open card - maps" aria-label="Read more about Maps" data-analytics-intrapage-link> <svg class="svg-plus" viewBox="0 0 36 36" xmlns="http://www.w3.org/2000/svg" width="36" height="36"><path fill-rule="evenodd" fill="#FFFFFF" d="M16.503 16.497l.008-5.739c0-.828.672-1.498 1.589-1.498h.02c.721.001 1.391.672 1.391 1.5v.001l-.008 5.74 5.749.008c1.548.001 1.498.672 1.498 2.391v-.79c-.001.73.02 1.399-1.5 1.399h-.002l-5.75-.008-.008 5.739c-.001 1.45-.673 1.498-1.5 1.498h-.002c-.828-.001-1.498-.078-1.498-1.5v-.002l.008-5.739-5.75-.008a1.5 1.5 0 0 1-1.498-1.5v-.002a1.5 1.5 0 0 1 1.5-1.498h.002l5.751.008M17.999 0C8.58 0 0 8.58 0 18c0 9.941 8.58 17.999 17.999 17.999 9.942 0 18-8.058 18-17.999 0-9.42-8.058-18-18-18"/></svg> </button> </div> <div class="gallery-video"> <input type="checkbox" class="feature-toggle" id="feature-toggle-maps"> <div class="modal-contents"> <figure class="picture maps" aria-hidden="true"></figure> <div class="headline-container"> <h2 class="typography-headline-reduced modal-headline" id="modal-headline-maps">Maps</h2> </div> <div class="modal-copy"> <p>Where you go says a lot about you. Maps delivers a great experience without Apple knowing which stores, neighborhoods, or clinics you visit. And because Maps doesn’t include a sign-in, where you go isn’t associated with your Apple Account at all.</p> <p>Personalized features, like locating your parked car, are created right on your device. Data used to improve navigation, such as routes and search terms, is not associated with your identity. Instead, that information is based on random identifiers that are constantly changing.</p> </div> <template class="close-svg"> <svg class="svg-x" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" width="20px" height="20px"><path d="M12.12,10l4.07-4.06a1.5,1.5,0,1,0-2.11-2.12L10,7.88,5.94,3.81A1.5,1.5,0,1,0,3.82,5.93L7.88,10,3.81,14.06a1.5,1.5,0,0,0,0,2.12,1.51,1.51,0,0,0,2.13,0L10,12.12l4.06,4.07a1.45,1.45,0,0,0,1.06.44,1.5,1.5,0,0,0,1.06-2.56Z"></path></svg> </template> </div> <div class="modal-icon-load visuallyhidden"> <figure class="picture maps" aria-hidden="true" data-progressive-image></figure> </div> <div class="feature-media-object"> <div class="video-wrapper"> <figure class="image-tilt-startframe" role="img" aria-label="maps-animation" data-progressive-image></figure> <video class="maps-video" id="maps-video" data-thing="" data-component-list="VideoViewportSource" data-pause-relative-to=".section-maps" data-src-large="/105/media/us/privacy/2019/58349417-857c-47c2-89c3-6ab1a56a2f58/maps/large.mp4" data-src-medium="/105/media/us/privacy/2019/58349417-857c-47c2-89c3-6ab1a56a2f58/maps/medium.mp4" data-src-small="/105/media/us/privacy/2019/58349417-857c-47c2-89c3-6ab1a56a2f58/maps/small.mp4" data-replay data-enable-retina muted playsinline aria-hidden="true" role="presentation"> </video> <div class="playback-control-container"> <button data-component-list="PlaybackControl" class="playback-control is-loading" aria-hidden="true" disabled data-for="maps-video" data-analytics-click-template="prop3:{controlState}-maps" data-analytics-title-template="{controlState}-maps" data-analytics-intrapage-link data-play-label="Play maps animation" data-pause-label="Stop maps animation" data-loading-label="Loading maps animation"> </button> </div> </div> </div> </div> </div> </li> <li class="gallery-item gallery-item-photos section-photos gallery-item--video" id="item-photos" data-ac-gallery-item data-analytics-gallery-item-id="photos" data-component-list="ProgressiveImage" tabindex="-1"> <div data-component-list="Modal" class="container" data-modal-classes="photos app-video"> <div class="gallery-content"> <p class="gallery-content-headline">Photos lets you choose who has the full picture.</p> <button class="modal-trigger" data-modal-trigger data-analytics-title="open card - photos" data-analytics-click="prop3:open card - photos" aria-label="Read more about Photos" data-analytics-intrapage-link> <svg class="svg-plus" viewBox="0 0 36 36" xmlns="http://www.w3.org/2000/svg" width="36" height="36"><path fill-rule="evenodd" fill="#FFFFFF" d="M16.503 16.497l.008-5.739c0-.828.672-1.498 1.589-1.498h.02c.721.001 1.391.672 1.391 1.5v.001l-.008 5.74 5.749.008c1.548.001 1.498.672 1.498 2.391v-.79c-.001.73.02 1.399-1.5 1.399h-.002l-5.75-.008-.008 5.739c-.001 1.45-.673 1.498-1.5 1.498h-.002c-.828-.001-1.498-.078-1.498-1.5v-.002l.008-5.739-5.75-.008a1.5 1.5 0 0 1-1.498-1.5v-.002a1.5 1.5 0 0 1 1.5-1.498h.002l5.751.008M17.999 0C8.58 0 0 8.58 0 18c0 9.941 8.58 17.999 17.999 17.999 9.942 0 18-8.058 18-17.999 0-9.42-8.058-18-18-18"/></svg> </button> </div> <div class="gallery-video"> <input type="checkbox" class="feature-toggle" id="feature-toggle-photos"> <div class="modal-contents"> <figure class="picture photos" aria-hidden="true"></figure> <div class="headline-container"> <h2 class="typography-headline-reduced modal-headline" id="modal-headline-photos">Photos</h2> </div> <div class="modal-copy"> <p>Your photo and video albums are full of precious moments, friends, and your favorite things. Apple devices are designed to give you control over those memories.</p> <p>Photos is also designed so that the face recognition and scene and object detection — which power features like For You, Memories, Sharing Suggestions, and the People album — happen on device instead of in the cloud. In fact, the A13 Bionic and later chips perform over 100 billion operations per photo to recognize faces and places without ever leaving your device. And when apps request access to your photos, you can share just the images you want — not your entire library.</p> </div> <template class="close-svg"> <svg class="svg-x" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" width="20px" height="20px"><path d="M12.12,10l4.07-4.06a1.5,1.5,0,1,0-2.11-2.12L10,7.88,5.94,3.81A1.5,1.5,0,1,0,3.82,5.93L7.88,10,3.81,14.06a1.5,1.5,0,0,0,0,2.12,1.51,1.51,0,0,0,2.13,0L10,12.12l4.06,4.07a1.45,1.45,0,0,0,1.06.44,1.5,1.5,0,0,0,1.06-2.56Z"></path></svg> </template> </div> <div class="modal-icon-load visuallyhidden"> <figure class="picture photos" aria-hidden="true" data-progressive-image></figure> </div> <div class="feature-media-object"> <div class="video-wrapper"> <figure class="image-tilt-startframe" role="img" aria-label="photos-animation" data-progressive-image></figure> <video class="photos-video" id="photos-video" data-thing="" data-component-list="VideoViewportSource" data-pause-relative-to=".section-photos" data-src-large="/105/media/us/privacy/2019/58349417-857c-47c2-89c3-6ab1a56a2f58/photos/large.mp4" data-src-medium="/105/media/us/privacy/2019/58349417-857c-47c2-89c3-6ab1a56a2f58/photos/medium.mp4" data-src-small="/105/media/us/privacy/2019/58349417-857c-47c2-89c3-6ab1a56a2f58/photos/small.mp4" data-replay data-enable-retina muted playsinline aria-hidden="true" role="presentation"> </video> <div class="playback-control-container"> <button data-component-list="PlaybackControl" class="playback-control is-loading" aria-hidden="true" disabled data-for="photos-video" data-analytics-click-template="prop3:{controlState}-photos" data-analytics-title-template="{controlState}-photos" data-analytics-intrapage-link data-play-label="Play photos animation" data-pause-label="Stop photos animation" data-loading-label="Loading photos animation"> </button> </div> </div> </div> </div> </div> </li> <li class="gallery-item gallery-item-messages section-messages gallery-item--video" id="item-messages" data-ac-gallery-item data-analytics-gallery-item-id="messages" data-component-list="ProgressiveImage" tabindex="-1"> <div data-component-list="Modal" class="container" data-modal-classes="messages app-video"> <div class="gallery-content"> <p class="gallery-content-headline">Messages are only seen by who you send them to.</p> <button class="modal-trigger" data-modal-trigger data-analytics-title="open card - messages" data-analytics-click="prop3:open card - messages" aria-label="Read more about Messages" data-analytics-intrapage-link> <svg class="svg-plus" viewBox="0 0 36 36" xmlns="http://www.w3.org/2000/svg" width="36" height="36"><path fill-rule="evenodd" fill="#FFFFFF" d="M16.503 16.497l.008-5.739c0-.828.672-1.498 1.589-1.498h.02c.721.001 1.391.672 1.391 1.5v.001l-.008 5.74 5.749.008c1.548.001 1.498.672 1.498 2.391v-.79c-.001.73.02 1.399-1.5 1.399h-.002l-5.75-.008-.008 5.739c-.001 1.45-.673 1.498-1.5 1.498h-.002c-.828-.001-1.498-.078-1.498-1.5v-.002l.008-5.739-5.75-.008a1.5 1.5 0 0 1-1.498-1.5v-.002a1.5 1.5 0 0 1 1.5-1.498h.002l5.751.008M17.999 0C8.58 0 0 8.58 0 18c0 9.941 8.58 17.999 17.999 17.999 9.942 0 18-8.058 18-17.999 0-9.42-8.058-18-18-18"/></svg> </button> </div> <div class="gallery-video"> <input type="checkbox" class="feature-toggle" id="feature-toggle-messages"> <div class="modal-contents"> <figure class="picture messages" aria-hidden="true"></figure> <div class="headline-container"> <h2 class="typography-headline-reduced modal-headline" id="modal-headline-messages">Messages</h2> </div> <div class="modal-copy"> <p>From inside jokes to invitations, a lot of life happens in text and video chats. Every blue-bubble message, picture, Animoji, and video is encrypted while being sent between devices.</p> <p>Smart suggestions in Messages, like pulling up photos to send based on who you’re messaging, are all done on your device.</p> </div> <template class="close-svg"> <svg class="svg-x" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" width="20px" height="20px"><path d="M12.12,10l4.07-4.06a1.5,1.5,0,1,0-2.11-2.12L10,7.88,5.94,3.81A1.5,1.5,0,1,0,3.82,5.93L7.88,10,3.81,14.06a1.5,1.5,0,0,0,0,2.12,1.51,1.51,0,0,0,2.13,0L10,12.12l4.06,4.07a1.45,1.45,0,0,0,1.06.44,1.5,1.5,0,0,0,1.06-2.56Z"></path></svg> </template> </div> <div class="modal-icon-load visuallyhidden"> <figure class="picture messages" aria-hidden="true" data-progressive-image></figure> </div> <div class="feature-media-object"> <div class="video-wrapper"> <figure class="image-tilt-startframe" role="img" aria-label="messages-animation" data-progressive-image></figure> <video class="messages-video" id="messages-video" data-thing="" data-component-list="VideoViewportSource" data-pause-relative-to=".section-messages" data-src-large="/105/media/us/privacy/2019/58349417-857c-47c2-89c3-6ab1a56a2f58/messages/large.mp4" data-src-medium="/105/media/us/privacy/2019/58349417-857c-47c2-89c3-6ab1a56a2f58/messages/medium.mp4" data-src-small="/105/media/us/privacy/2019/58349417-857c-47c2-89c3-6ab1a56a2f58/messages/small.mp4" data-replay data-enable-retina muted playsinline aria-hidden="true" role="presentation"> </video> <div class="playback-control-container"> <button data-component-list="PlaybackControl" class="playback-control is-loading" aria-hidden="true" disabled data-for="messages-video" data-analytics-click-template="prop3:{controlState}-messages" data-analytics-title-template="{controlState}-messages" data-analytics-intrapage-link data-play-label="Play messages animation" data-pause-label="Stop messages animation" data-loading-label="Loading messages animation"> </button> </div> </div> </div> </div> </div> </li> <li class="gallery-item gallery-item-siri section-siri gallery-item--video" id="item-siri" data-ac-gallery-item data-analytics-gallery-item-id="siri" data-component-list="ProgressiveImage" tabindex="-1"> <div data-component-list="Modal" class="container" data-modal-classes="siri app-video"> <div class="gallery-content"> <p class="gallery-content-headline">Siri learns what you need. Not who you are.</p> <button class="modal-trigger" data-modal-trigger data-analytics-title="open card - siri" data-analytics-click="prop3:open card - siri" aria-label="Read more about Siri" data-analytics-intrapage-link> <svg class="svg-plus" viewBox="0 0 36 36" xmlns="http://www.w3.org/2000/svg" width="36" height="36"><path fill-rule="evenodd" fill="#FFFFFF" d="M16.503 16.497l.008-5.739c0-.828.672-1.498 1.589-1.498h.02c.721.001 1.391.672 1.391 1.5v.001l-.008 5.74 5.749.008c1.548.001 1.498.672 1.498 2.391v-.79c-.001.73.02 1.399-1.5 1.399h-.002l-5.75-.008-.008 5.739c-.001 1.45-.673 1.498-1.5 1.498h-.002c-.828-.001-1.498-.078-1.498-1.5v-.002l.008-5.739-5.75-.008a1.5 1.5 0 0 1-1.498-1.5v-.002a1.5 1.5 0 0 1 1.5-1.498h.002l5.751.008M17.999 0C8.58 0 0 8.58 0 18c0 9.941 8.58 17.999 17.999 17.999 9.942 0 18-8.058 18-17.999 0-9.42-8.058-18-18-18"/></svg> </button> </div> <div class="gallery-video"> <input type="checkbox" class="feature-toggle" id="feature-toggle-siri"> <div class="modal-contents"> <figure class="picture siri" aria-hidden="true"></figure> <div class="headline-container"> <h2 class="typography-headline-reduced modal-headline" id="modal-headline-siri">Siri</h2> </div> <div class="modal-copy"> <p>Siri was designed from the beginning to learn your preferences without sharing your identity with Apple or anyone else. You don’t sign in with your Apple ID to use Siri, and the audio of your requests is processed entirely on your device thanks to the power of the Apple Neural Engine.</p> <p>When Apple does process or store data on our servers, it’s associated with a random identifier — a long string of letters and numbers. That data is used only to improve Siri, and we never share or sell it. Apple doesn’t retain audio of your requests unless you choose to share it with us to improve Siri.</p> </div> <template class="close-svg"> <svg class="svg-x" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" width="20px" height="20px"><path d="M12.12,10l4.07-4.06a1.5,1.5,0,1,0-2.11-2.12L10,7.88,5.94,3.81A1.5,1.5,0,1,0,3.82,5.93L7.88,10,3.81,14.06a1.5,1.5,0,0,0,0,2.12,1.51,1.51,0,0,0,2.13,0L10,12.12l4.06,4.07a1.45,1.45,0,0,0,1.06.44,1.5,1.5,0,0,0,1.06-2.56Z"></path></svg> </template> </div> <div class="modal-icon-load visuallyhidden"> <figure class="picture siri" aria-hidden="true" data-progressive-image></figure> </div> <div class="feature-media-object"> <div class="video-wrapper"> <figure class="image-tilt-startframe" role="img" aria-label="siri-animation" data-progressive-image></figure> <video class="siri-video" id="siri-video" data-thing="" data-component-list="VideoViewportSource" data-pause-relative-to=".section-siri" data-src-large="/105/media/us/privacy/2019/58349417-857c-47c2-89c3-6ab1a56a2f58/siri/large.mp4" data-src-medium="/105/media/us/privacy/2019/58349417-857c-47c2-89c3-6ab1a56a2f58/siri/medium.mp4" data-src-small="/105/media/us/privacy/2019/58349417-857c-47c2-89c3-6ab1a56a2f58/siri/small.mp4" data-replay data-enable-retina muted playsinline aria-hidden="true" role="presentation"> </video> <div class="playback-control-container"> <button data-component-list="PlaybackControl" class="playback-control is-loading" aria-hidden="true" disabled data-for="siri-video" data-analytics-click-template="prop3:{controlState}-siri" data-analytics-title-template="{controlState}-siri" data-analytics-intrapage-link data-play-label="Play siri animation" data-pause-label="Stop siri animation" data-loading-label="Loading siri animation"> </button> </div> </div> </div> </div> </div> </li> <li class="gallery-item gallery-item-app-store section-app-store gallery-item--video" id="item-app-store" data-ac-gallery-item data-analytics-gallery-item-id="app store" data-component-list="ProgressiveImage" tabindex="-1"> <div data-component-list="Modal" class="container" data-modal-classes="app-store app-video"> <div class="gallery-content"> <p class="gallery-content-headline">App Store shows you what’s in store for your data.</p> <button class="modal-trigger" data-modal-trigger data-analytics-title="open card - app store" data-analytics-click="prop3:open card - app store" aria-label="Read more about App Store" data-analytics-intrapage-link> <svg class="svg-plus" viewBox="0 0 36 36" xmlns="http://www.w3.org/2000/svg" width="36" height="36"><path fill-rule="evenodd" fill="#FFFFFF" d="M16.503 16.497l.008-5.739c0-.828.672-1.498 1.589-1.498h.02c.721.001 1.391.672 1.391 1.5v.001l-.008 5.74 5.749.008c1.548.001 1.498.672 1.498 2.391v-.79c-.001.73.02 1.399-1.5 1.399h-.002l-5.75-.008-.008 5.739c-.001 1.45-.673 1.498-1.5 1.498h-.002c-.828-.001-1.498-.078-1.498-1.5v-.002l.008-5.739-5.75-.008a1.5 1.5 0 0 1-1.498-1.5v-.002a1.5 1.5 0 0 1 1.5-1.498h.002l5.751.008M17.999 0C8.58 0 0 8.58 0 18c0 9.941 8.58 17.999 17.999 17.999 9.942 0 18-8.058 18-17.999 0-9.42-8.058-18-18-18"/></svg> </button> </div> <div class="gallery-video"> <input type="checkbox" class="feature-toggle" id="feature-toggle-app-store"> <div class="modal-contents"> <figure class="picture app-store" aria-hidden="true"></figure> <div class="headline-container"> <h2 class="typography-headline-reduced modal-headline" id="modal-headline-app-store">App Store</h2> </div> <div class="modal-copy"> <p>Every one of the more than 1.8 million apps on the App Store is required to follow strict privacy guidelines and report how it uses your data. And every app is rigorously reviewed by a team of experts at Apple.</p> <p>When you’re checking out an app, you’ll see its Privacy Nutrition Label to help you decide if it works for you. Apps you choose to download need your permission to access information like your photos or location — and you can always change your mind about what you share. iOS 14.5 and iPadOS 14.5 or later require developers to get your permission before tracking your activity across other companies’ apps and websites for ads or data brokers.</p> </div> <template class="close-svg"> <svg class="svg-x" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" width="20px" height="20px"><path d="M12.12,10l4.07-4.06a1.5,1.5,0,1,0-2.11-2.12L10,7.88,5.94,3.81A1.5,1.5,0,1,0,3.82,5.93L7.88,10,3.81,14.06a1.5,1.5,0,0,0,0,2.12,1.51,1.51,0,0,0,2.13,0L10,12.12l4.06,4.07a1.45,1.45,0,0,0,1.06.44,1.5,1.5,0,0,0,1.06-2.56Z"></path></svg> </template> </div> <div class="modal-icon-load visuallyhidden"> <figure class="picture app-store" aria-hidden="true" data-progressive-image></figure> </div> <div class="feature-media-object"> <div class="video-wrapper"> <figure class="image-tilt-startframe" role="img" aria-label="app-store-animation" data-progressive-image></figure> <video class="app-store-video" id="app-store-video" data-thing="" data-component-list="VideoViewportSource" data-pause-relative-to=".section-app-store" data-src-large="/105/media/us/privacy/2019/58349417-857c-47c2-89c3-6ab1a56a2f58/anim/app-store/large.mp4" data-src-medium="/105/media/us/privacy/2019/58349417-857c-47c2-89c3-6ab1a56a2f58/anim/app-store/medium.mp4" data-src-small="/105/media/us/privacy/2019/58349417-857c-47c2-89c3-6ab1a56a2f58/anim/app-store/small.mp4" data-replay data-enable-retina muted playsinline aria-hidden="true" role="presentation"> </video> <div class="playback-control-container"> <button data-component-list="PlaybackControl" class="playback-control is-loading" aria-hidden="true" disabled data-for="app-store-video" data-analytics-click-template="prop3:{controlState}-app-store" data-analytics-title-template="{controlState}-app-store" data-analytics-intrapage-link data-play-label="Play app-store animation" data-pause-label="Stop app-store animation" data-loading-label="Loading app-store animation"> </button> </div> </div> </div> </div> </div> </li> </ul> </div> <div class="paddlenav paddlenav-compact paddlenav-framed" data-analytics-gallery-interaction-type="paddlenav"> <ul> <li> <button aria-label="Previous" class="paddlenav-arrow paddlenav-arrow-previous"></button> </li> <li> <button aria-label="Next" class="paddlenav-arrow paddlenav-arrow-next"></button> </li> </ul> </div> </div> </section> <section class="section section-latest" data-analytics-section-engagement="name:latest on privacy"> <div class="section-content"> <h2 class="typography-card-section-headline section-headline">Get the latest on privacy.</h2> </div> <div id="latest-gallery" aria-label="latest gallery" class="card-gallery card-gallery-latest" data-component-list="CardGallery" data-analytics-gallery-interaction-type="paddlenav" data-analytics-gallery-id="latest gallery"> <div class="scroll-container"> <ul class="item-container" role="list"> <li class="gallery-item gallery-item-vision-pro section-vision-pro gallery-item--video" id="item-vision-pro" data-ac-gallery-item data-component-list="ProgressiveImage" tabindex="-1"> <figure class="overview-vision_pro_data" data-progressive-image></figure> <h3 class="typography-eyebrow card-headline">Discover how Apple Vision Pro protects your data.</h3> <p class="card-copy">Like every Apple product and service, Apple Vision Pro is designed to protect your privacy and keep you in control of your data.</p> <p class="card-cta"> <a href="/privacy/docs/Apple_Vision_Pro_Privacy_Overview.pdf" data-analytics-title="view (pdf) - vision pro" aria-label="View PDF, Apple Vision Pro Privacy Overview" class="icon-wrapper"><span class="icon-copy">View (PDF)</span></a> </p> </li> <li class="gallery-item gallery-item-session section-session gallery-item--video" id="item-session" data-ac-gallery-item data-analytics-gallery-item-id="apple store session" data-component-list="ProgressiveImage" tabindex="-1"> <figure class="overview-session" data-progressive-image></figure> <h3 class="typography-eyebrow card-headline">Drop by the Apple Store to learn more about privacy.</h3> <p class="card-copy">Join a 30-minute session and learn how to control your privacy on iPhone.</p> <p class="card-cta"> <a href="/hk/en/today/event/skills-taking-charge-privacy-on-iphone?cid=rem-hken-taa-privacy-on-iphone-2024" data-analytics-title="join a free session" aria-label="Join a free session, Today at Apple" class="icon-wrapper"><span class="icon-copy">Join a free session</span><span class="icon icon-after more"></span></a> </p> </li> <li class="gallery-item gallery-item-protect section-protect gallery-item--video" id="item-protect" data-ac-gallery-item data-analytics-gallery-item-id="malware" data-component-list="ProgressiveImage" tabindex="-1"> <figure class="overview-protect_data" data-progressive-image></figure> <h3 class="typography-eyebrow card-headline">Protect your data from malware.</h3> <p class="card-copy">Apple’s layers of security and App Store protections help shield you from malware.</p> <p class="card-cta"> <a href="/privacy/docs/Building_a_Trusted_Ecosystem_for_Millions_of_Apps_A_Threat_Analysis_of_Sideloading.pdf" data-analytics-title="view (pdf) - 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