CINXE.COM

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max-width:980px;"><ul id="nav"><li>In Your Cart (<span style="color: red;">0</span>)</li></ul><div style="width: 90%; float: left; margin: 13px 0 20px 40px; font-size: 20px;">Comprehensive, up-to-the-minute Master Classes on the most complex issues of media, marketing, and advertising. MediaPost has partnered with <strong>Atheneum Collective</strong> to bring you online, self-paced masterclasses from the most respected and knowlegeable experts in our industry.</div><div class="item"style="width: 90%;"><a href="/academy/323/media-math-a/"><img class="icon" src="https://s3.amazonaws.com/media.mediapost.com/research/uploads/MediaPost_-_Media_Math_Course_Tile.png"/></a><div class="left"><a href="/academy/323/media-math-a/"><strong>Media Math - course available as of: June 17, 2021</strong></a><p><h2>Media Math<br />Understanding the Changing Landscape of ROI</h2><p>CPM, CPP, CTR, VTR, CPA … There are so many ways to buy media and measure its effectiveness. Are you stuck on how to successfully create media campaigns? Are you looking to understand the value and transaction of media? Is your head spinning from all the formulas used to evaluate media performance?</p><p>Dive into the nitty gritty of how to measure, optimize and quantify your media results across all channels, whether it be TV, Print, Radio, OOH, or Digital. Lead by industry veterans Linda Fernandez and Anna Locke, this course will boost your confidence and give you the tools necessary to maximize ROI.</p></p><p><a href="/academy/323/media-math-a/" class="read_more">Read More</a></p></div></div></div></div><br><div id="footer"><div class="container"><div class="row"><div class="col-md-12"><div id="footer-logo"><img src="https://s3.amazonaws.com/static.mediapost.com/publications/images/mp-footer-logo.jpg" alt="MediaPost"></div><div id="footer-r"><ul><li><a href="/about/">About MediaPost</a></li><li><a href="/mediakit/">MediaKit</a></li><li><a href="/publications/masthead/">Contact Editorial</a></li><li><a href="/publications/feeds/">RSS Feeds</a></li><li><a href="/sitemap/">Sitemap</a></li><li><a href="/privacy/">Privacy/Terms & Conditions</a></li></ul><div id="copy"> ©2024 MediaPost Communications. 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