Two Fold Dimensional Analysis of Post-Employment Dissonance in Employer Branding Framework of it SMES

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Post-Employment Dissonance in Employer Branding Framework of it SMES</title> <meta name="description" content="Two Fold Dimensional Analysis of Post-Employment Dissonance in Employer Branding Framework of it SMES"> <meta name="keywords" content="employer image, organizational identity, post-employment dissonance, job offer attributes, organizational attractiveness, talent pool, career stages, generational factors, information technology, SMEs"> <meta name="viewport" content="width=device-width, initial-scale=1, minimum-scale=1, maximum-scale=1, user-scalable=no"> <meta charset="utf-8"> <link href="https://cdn.waset.org/favicon.ico" type="image/x-icon" rel="shortcut icon"> <link href="https://cdn.waset.org/static/plugins/bootstrap-4.2.1/css/bootstrap.min.css" rel="stylesheet"> <link href="https://cdn.waset.org/static/plugins/fontawesome/css/all.min.css" rel="stylesheet"> <link href="https://cdn.waset.org/static/css/site.css?v=150220211555" rel="stylesheet"> </head> <body> <header> <div 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class="card"> <div class="card-body"><strong>Paper Count:</strong> 87408</div> </div> </div> </div> <div class="card publication-listing mt-3 mb-3"> <h5 class="card-header" style="font-size:.9rem">Two Fold Dimensional Analysis of Post-Employment Dissonance in Employer Branding Framework of it SMES</h5> <div class="card-body"> <p class="card-text"><strong>Authors:</strong> <a href="https://publications.waset.org/abstracts/search?q=J.%20Janani">J. Janani</a>, <a href="https://publications.waset.org/abstracts/search?q=S.%20Gomathi"> S. Gomathi</a> </p> <p class="card-text"><strong>Abstract:</strong></p> Despite the new economy is embodied with the ample size of talent pool, the corporate world is facing the hardship in the mismatch of talent demand supply. Therefore to combat with this fallout crisis, here depicts the relevance of Employer Branding. Employer branding is gaining its popularity in Large sized companies especially IT companies but less employer branding awareness among IT SMEs (Small and Medium size Enterprises). There are N range of analysis has been dole out on employer branding from different perspectives and in different industries. The hidden factor behind the employer branding namely the post employment dissonance was not given a lot of importance into the research picture. The present study examines the employer branding as the employer image and the organizational identity. It focuses on the two fold dimensional branding initiatives namely job offer attributes and organizational attractiveness. The study will depict the dissonance level and their variations among the foresaid initiatives from the former employees and the post-employment dissonance from the present employees in IT SMEs and it will also examine the employer perception from the prospective employees towards the stated branding initiatives. The demographic factors such as generational factors (gen X and gen Y) and the career stages are majorly focused in the study. The study will promote the IT SMEs to strengthen their employer branding effectively and efficiently through implementing varied strategies and this will help them to enhance the talent pool at their best. This will eventually result in talent attraction and talent retention. <iframe src="https://publications.waset.org/abstracts/22129.pdf" style="width:100%; height:400px;" frameborder="0"></iframe> <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/abstracts/search?q=employer%20image" title="employer image">employer image</a>, <a href="https://publications.waset.org/abstracts/search?q=organizational%20identity" title=" organizational identity"> organizational identity</a>, <a href="https://publications.waset.org/abstracts/search?q=post-employment%20dissonance" title=" post-employment dissonance"> post-employment dissonance</a>, <a href="https://publications.waset.org/abstracts/search?q=job%20offer%20attributes" title=" job offer attributes"> job offer attributes</a>, <a href="https://publications.waset.org/abstracts/search?q=organizational%20attractiveness" title=" organizational attractiveness"> organizational attractiveness</a>, <a href="https://publications.waset.org/abstracts/search?q=talent%20pool" title=" talent pool"> talent pool</a>, <a href="https://publications.waset.org/abstracts/search?q=career%20stages" title=" career stages"> career stages</a>, <a href="https://publications.waset.org/abstracts/search?q=generational%20factors" title=" generational factors"> generational factors</a>, <a href="https://publications.waset.org/abstracts/search?q=information%20technology" title=" information technology"> information technology</a>, <a href="https://publications.waset.org/abstracts/search?q=SMEs" title=" SMEs"> SMEs</a> </p> <a href="https://publications.waset.org/abstracts/22129/two-fold-dimensional-analysis-of-post-employment-dissonance-in-employer-branding-framework-of-it-smes" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/abstracts/22129.pdf" target="_blank" class="btn btn-primary btn-sm">PDF</a> <span class="bg-info text-light px-1 py-1 float-right rounded"> 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Two Fold Dimensional Analysis of Post-Employment Dissonance in Employer Branding Framework of it SMES