CINXE.COM

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When it does break through, though, there’s a fair chance that Jean-François Ponthieux has had something to do with it. As founder of music festival So Frenchy So Chic, Ponthieux brings French artists to Australia for a day that is less Splendour in the Grass and more picnic on the grass. Audiences remember Provencal flower arrangements, charcuterie hampers and champagne scored by French pop, but as all event creators know: success doesn’t happen overnight. The beginnings of a festival In 2005, before So Frenchy was a festival, Ponthieux was the marketing" /> <meta property="og:url" content="https://www.eventbrite.com.au/blog/creator-spotlight-so-frenchy/" /> <meta property="og:site_name" content="Eventbrite Blog" /> <meta property="article:tag" content="Event creation" /> <meta property="article:tag" content="Event ticketing" /> <meta property="article:section" content="Creator Spotlights" /> <meta property="article:published_time" content="2023-02-09T23:48:00+11:00" /> <meta property="article:modified_time" content="2023-02-17T15:17:34+11:00" /> <meta property="og:updated_time" content="2023-02-17T15:17:34+11:00" /> <meta property="og:image" content="https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/KS__9463-copy.jpeg" />  <meta name="description" content="We talk to the founder of So Frenchy So Chic about the importance of creating a community for your events."/> <meta name="robots" content="follow, index, max-snippet:-1, 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<li class="nav-item"><a target="_blank" rel="noopener noreferrer" href="https://www.eventbrite.com.au/signin/signup/?referrer=/manage/events/create/" class="nav-link button button__create">Create event</a></li> </ul> </form> </section> </div> </nav> </div> </header>  <div class="read-progress-container hidden" id="progressContainer"> <div class="read-progress-container__bar" id="readProgressBar"></div> </div>  <div class="container breadcrumb--dark pl-md-0"> <ul class="breadcrumb"><li><a href="https://www.eventbrite.com.au/">Eventbrite</a></li><span class="separator">   </span><li><a href="https://www.eventbrite.com.au/organizer/">Organiser</a></li><span class="separator">   </span><li><a href="https://www.eventbrite.com.au/blog/">Home</a></li><span class="separator">   </span><li><span class="last">Creator Spotlight: Jean-François Ponthieux of So Frenchy So Chic</span></li></ul></div> <div class="article-hero container hero--community-pink"> <div class="row align-items-center"> <div class="col-lg-10 order-12 order-lg-1 article-hero__details"> <a href="https://www.eventbrite.com.au/blog/category/creator-spotlights/" class="badge badge--community-pink">Creator Spotlights</a> <div class="read-time color-primary"> </div> <h1 class="header header-4 color-primary"> Creator Spotlight: Jean-François Ponthieux of So Frenchy So Chic </h1> <div class="date color-primary"> <a href="https://www.eventbrite.com.au/blog/author/evan-jones/" class="color-primary"> by Evan Jones </a> <span class="dot"></span> <span>10th Feb 2023</span> </div> <a href="https://www.eventbrite.com.au/blog/tag/event-creation-2/" class="tag tag--popular mb-2">Event creation</a><a href="https://www.eventbrite.com.au/blog/tag/event-ticketing-2/" class="tag tag--popular mb-2">Event ticketing</a> </div> <div class="col-lg-10 order-1 order-lg-12 img-center"> <picture > <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/KS__9463-copy-168x117.avif 168w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/KS__9463-copy-300x200.avif 300w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/KS__9463-copy-500x333.avif 500w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/KS__9463-copy-600x400.avif 600w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/KS__9463-copy-768x512.avif 768w" sizes="( min-width: 1140px ) 50vw, ( min-width: 992px ) 50vw, ( min-width: 769px ) 100vw, ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" /><source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/KS__9463-copy-168x117.webp 168w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/KS__9463-copy-300x200.webp 300w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/KS__9463-copy-500x333.webp 500w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/KS__9463-copy-600x400.webp 600w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/KS__9463-copy-768x512.webp 768w" sizes="( min-width: 1140px ) 50vw, ( min-width: 992px ) 50vw, ( min-width: 769px ) 100vw, ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" /> <img class="img-fluid jfei-enhanced" src="https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/KS__9463-copy-768x512.jpeg" srcset="https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/KS__9463-copy-168x117.jpeg 168w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/KS__9463-copy-300x200.jpeg 300w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/KS__9463-copy-500x333.jpeg 500w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/KS__9463-copy-600x400.jpeg 600w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/KS__9463-copy-768x512.jpeg 768w" sizes="( min-width: 1140px ) 50vw, ( min-width: 992px ) 50vw, ( min-width: 769px ) 100vw, ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" /> </picture> </div> </div> </div> <main id="post-single" class="block-post read-progress-article" role="main" aria-label="Content"> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <p>French pop music rarely reaches mainstream audiences in Australia. When it does break through, though, there’s a fair chance that Jean-François Ponthieux has had something to do with it. As founder of music festival <a href="https://www.eventbrite.com.au/e/so-frenchy-so-chic-melbourne-2022-tickets-90744187307" target="_blank" rel="noreferrer noopener">So Frenchy So Chic</a>, Ponthieux brings French artists to Australia for a day that is less Splendour in the Grass and more picnic on the grass. Audiences remember Provencal flower arrangements, charcuterie hampers and champagne scored by French pop, but as all event creators know: success doesn’t happen overnight.</p> <p><strong>The beginnings of a festival</strong></p> <p>In 2005, before So Frenchy was a festival, Ponthieux was the marketing manager for record label Filter Music, commissioning compilations of French pop.</p> <p>“Initially the idea was to showcase contemporary French music,” Ponthieux says. “In Australia, everyone knew the French Touch, which was electronic music, everyone knew Serge Gainsbourg and Edith Piaf, which is the old school, but there was a gap for contemporary French music.”</p> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full size-full"> <picture > <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/N26A0369-preview-30x20.avif 168w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/N26A0369-preview-30x20.avif 300w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/N26A0369-preview-30x20.avif 500w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/N26A0369-preview-30x20.avif 600w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/N26A0369-preview-30x20.avif 768w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/N26A0369-preview-30x20.avif 1200w" altset="https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/N26A0369-168x117.avif 168w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/N26A0369-300x200.avif 300w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/N26A0369-500x333.avif 500w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/N26A0369-600x400.avif 600w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/N26A0369-768x512.avif 768w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/N26A0369.avif 1200w" sizes="100vw" /><source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/N26A0369-preview-30x20.webp 168w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/N26A0369-preview-30x20.webp 300w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/N26A0369-preview-30x20.webp 500w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/N26A0369-preview-30x20.webp 600w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/N26A0369-preview-30x20.webp 768w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/N26A0369-preview-30x20.webp 1200w" altset="https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/N26A0369-168x117.webp 168w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/N26A0369-300x200.webp 300w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/N26A0369-500x333.webp 500w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/N26A0369-600x400.webp 600w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/N26A0369-768x512.webp 768w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/N26A0369.webp 1200w" sizes="100vw" /> <img src="https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/N26A0369-preview-30x20.jpeg" alturl="https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/N26A0369.jpeg" srcset="https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/N26A0369-preview-30x20.jpeg 168w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/N26A0369-preview-30x20.jpeg 300w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/N26A0369-preview-30x20.jpeg 500w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/N26A0369-preview-30x20.jpeg 600w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/N26A0369-preview-30x20.jpeg 768w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/N26A0369-preview-30x20.jpeg 1200w" altset="https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/N26A0369-168x117.jpeg 168w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/N26A0369-300x200.jpeg 300w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/N26A0369-500x333.jpeg 500w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/N26A0369-600x400.jpeg 600w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/N26A0369-768x512.jpeg 768w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/N26A0369.jpeg 1200w" sizes="100vw" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-393735" /> </picture> </figure> <p>The first So Frenchy So Chic album sold 15,000 copies and in 2006 Ponthieux found a market beyond the Francophiles. “I serviced one song to Triple J which was Camille with the song Ta Douleur and it became the most requested song on Triple J for about three months,” Ponthieux says. Then in 2007, he was presented with an opportunity to put on a concert at the Arts Centre in Melbourne as part of a program of culturally diverse music. </p> <p>“We sold out Hamer Hall,” Ponthieux says. “That was my first dip into organising concerts and I got hooked on it because before that I was just putting records in record shops, which is fine, but there’s no human factor there. When you see 2000 people in a room reacting in front of an artist and you’ve organised that, it’s a magnificent high.”</p> <p>Following the Hamer Hall success, Ponthieux organised shows around Australia for French artists, but the model wasn’t 100% right for the market. “We did some at the Prince, at the Metro,” says Ponthieux. “I did that for two or three years but I realised that people that were coming to the gigs were a bit older – professionals that probably didn’t want to be in a dark room on a Thursday evening. The idea of organising a picnic on the grass came from that.”</p> <p><strong>How So Frenchy So Chic comes together</strong></p> <p>Since 2012, So Frenchy So Chic has been a fully fledged festival. Ponthieux’s persistence and belief in French music has transformed him into a festival director, but he relies on a few key players to put the whole thing together. “The festival is pretty much me and a production manager and then I have a team that comes on board as the festival approaches,” Ponthieux says. “I’ve got a bar manager that I’ve been working with for 8 years, there’s a person curating all the food stalls. It’s a micro team, a very efficient team.”</p> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full size-full"> <picture > <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/20230115_StreetSmithAgency_SoFrenchySoChic_January_2023_TaylorKezia-96-preview-30x20.avif 168w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/20230115_StreetSmithAgency_SoFrenchySoChic_January_2023_TaylorKezia-96-preview-30x20.avif 300w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/20230115_StreetSmithAgency_SoFrenchySoChic_January_2023_TaylorKezia-96-preview-30x20.avif 500w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/20230115_StreetSmithAgency_SoFrenchySoChic_January_2023_TaylorKezia-96-preview-30x20.avif 600w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/20230115_StreetSmithAgency_SoFrenchySoChic_January_2023_TaylorKezia-96-preview-30x20.avif 768w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/20230115_StreetSmithAgency_SoFrenchySoChic_January_2023_TaylorKezia-96-preview-30x20.avif 1200w" altset="https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/20230115_StreetSmithAgency_SoFrenchySoChic_January_2023_TaylorKezia-96-168x117.avif 168w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/20230115_StreetSmithAgency_SoFrenchySoChic_January_2023_TaylorKezia-96-300x200.avif 300w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/20230115_StreetSmithAgency_SoFrenchySoChic_January_2023_TaylorKezia-96-500x333.avif 500w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/20230115_StreetSmithAgency_SoFrenchySoChic_January_2023_TaylorKezia-96-600x400.avif 600w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/20230115_StreetSmithAgency_SoFrenchySoChic_January_2023_TaylorKezia-96-768x512.avif 768w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/20230115_StreetSmithAgency_SoFrenchySoChic_January_2023_TaylorKezia-96.avif 1200w" sizes="100vw" /><source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/20230115_StreetSmithAgency_SoFrenchySoChic_January_2023_TaylorKezia-96-preview-30x20.webp 168w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/20230115_StreetSmithAgency_SoFrenchySoChic_January_2023_TaylorKezia-96-preview-30x20.webp 300w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/20230115_StreetSmithAgency_SoFrenchySoChic_January_2023_TaylorKezia-96-preview-30x20.webp 500w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/20230115_StreetSmithAgency_SoFrenchySoChic_January_2023_TaylorKezia-96-preview-30x20.webp 600w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/20230115_StreetSmithAgency_SoFrenchySoChic_January_2023_TaylorKezia-96-preview-30x20.webp 768w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/20230115_StreetSmithAgency_SoFrenchySoChic_January_2023_TaylorKezia-96-preview-30x20.webp 1200w" altset="https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/20230115_StreetSmithAgency_SoFrenchySoChic_January_2023_TaylorKezia-96-168x117.webp 168w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/20230115_StreetSmithAgency_SoFrenchySoChic_January_2023_TaylorKezia-96-300x200.webp 300w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/20230115_StreetSmithAgency_SoFrenchySoChic_January_2023_TaylorKezia-96-500x333.webp 500w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/20230115_StreetSmithAgency_SoFrenchySoChic_January_2023_TaylorKezia-96-600x400.webp 600w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/20230115_StreetSmithAgency_SoFrenchySoChic_January_2023_TaylorKezia-96-768x512.webp 768w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/20230115_StreetSmithAgency_SoFrenchySoChic_January_2023_TaylorKezia-96.webp 1200w" sizes="100vw" /> <img src="https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/20230115_StreetSmithAgency_SoFrenchySoChic_January_2023_TaylorKezia-96-preview-30x20.jpeg" alturl="https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/20230115_StreetSmithAgency_SoFrenchySoChic_January_2023_TaylorKezia-96.jpeg" srcset="https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/20230115_StreetSmithAgency_SoFrenchySoChic_January_2023_TaylorKezia-96-preview-30x20.jpeg 168w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/20230115_StreetSmithAgency_SoFrenchySoChic_January_2023_TaylorKezia-96-preview-30x20.jpeg 300w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/20230115_StreetSmithAgency_SoFrenchySoChic_January_2023_TaylorKezia-96-preview-30x20.jpeg 500w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/20230115_StreetSmithAgency_SoFrenchySoChic_January_2023_TaylorKezia-96-preview-30x20.jpeg 600w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/20230115_StreetSmithAgency_SoFrenchySoChic_January_2023_TaylorKezia-96-preview-30x20.jpeg 768w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/20230115_StreetSmithAgency_SoFrenchySoChic_January_2023_TaylorKezia-96-preview-30x20.jpeg 1200w" altset="https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/20230115_StreetSmithAgency_SoFrenchySoChic_January_2023_TaylorKezia-96-168x117.jpeg 168w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/20230115_StreetSmithAgency_SoFrenchySoChic_January_2023_TaylorKezia-96-300x200.jpeg 300w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/20230115_StreetSmithAgency_SoFrenchySoChic_January_2023_TaylorKezia-96-500x333.jpeg 500w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/20230115_StreetSmithAgency_SoFrenchySoChic_January_2023_TaylorKezia-96-600x400.jpeg 600w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/20230115_StreetSmithAgency_SoFrenchySoChic_January_2023_TaylorKezia-96-768x512.jpeg 768w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/20230115_StreetSmithAgency_SoFrenchySoChic_January_2023_TaylorKezia-96.jpeg 1200w" sizes="100vw" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-393739" /> </picture> </figure> <p>About eight months out from the date of the festival, Ponthieux and his small team get to work. “I first start working on sponsorships and lineups and then I start working with the agency on the graphic design on all the assets at launch,” says Ponthieux. “Then I start getting into the details of the organisation, getting all the permits from the council, the liquor licences and start getting into the planning of the actual day – all the schedules, the deliveries.”</p> <p>When it comes time for the festival, Ponthieux heeds his own advice: be prepared. “The objective is that when you start bumping the festival, be as relaxed as possible because the shit’s going to hit the fan, that’s for sure. Every year something happens, but if you’re relaxed and you’ve done your job preparing as best you can, then you can deal with problems very easily. I say to my team there’s no problems, there’s only solutions. You have to shift the software in your head to make sure you’re solution-based, not problem-based.”</p> <p>Ponthieux says that solutions like those provided by Eventbrite have been invaluable when things go pear shaped. “For the last years of Covid we had some shows that were postponed and cancelled, we had to do lots of refunds,” Ponthieux says. “It was very easy to do and I think it’s important because the way you see how good a ticketing platform is is when you have problems and when you need to do bulk refunds and things like that, and it worked really well. I think it’s a bulletproof platform.”</p> <p><strong>Learning lessons and celebrating victories</strong></p> <p>With a decade of festival experience under his belt, Ponthieux has seen just about everything. From running out of cash the first year (“I had to send someone to the casino to get five grand of change because the banks were closed”) to artists on cancelled flights, issues are simply unavoidable.</p> <p>“There was a year where I was hiring a college and the groundsman forgot to grow the grass on the grounds so basically the site looked like a potato field,” Ponthieux says. “I spent my Christmas break looking for fake grass and I sent my spies every week to see how the grass is growing. We thought we were okay a week out and so I cancelled the fake grass and then as we were bumping in Sydney got hit by the biggest storm in 20 years. The day before the festival the site was like a mud pit. I ordered 15 grand of fake grass plus we redesigned the layout of the site to use the areas where the grass was good. That was probably one of our best events that year in Sydney but we had to move considerable things for it to happen and happen well.”</p> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full size-full"> <picture > <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/20230115_StreetSmithAgency_SoFrenchySoChic_January_2023_TaylorKezia-152-preview-30x20.avif 168w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/20230115_StreetSmithAgency_SoFrenchySoChic_January_2023_TaylorKezia-152-preview-30x20.avif 300w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/20230115_StreetSmithAgency_SoFrenchySoChic_January_2023_TaylorKezia-152-preview-30x20.avif 500w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/20230115_StreetSmithAgency_SoFrenchySoChic_January_2023_TaylorKezia-152-preview-30x20.avif 600w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/20230115_StreetSmithAgency_SoFrenchySoChic_January_2023_TaylorKezia-152-preview-30x20.avif 768w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/20230115_StreetSmithAgency_SoFrenchySoChic_January_2023_TaylorKezia-152-preview-30x20.avif 1200w" altset="https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/20230115_StreetSmithAgency_SoFrenchySoChic_January_2023_TaylorKezia-152-168x117.avif 168w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/20230115_StreetSmithAgency_SoFrenchySoChic_January_2023_TaylorKezia-152-300x200.avif 300w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/20230115_StreetSmithAgency_SoFrenchySoChic_January_2023_TaylorKezia-152-500x333.avif 500w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/20230115_StreetSmithAgency_SoFrenchySoChic_January_2023_TaylorKezia-152-600x400.avif 600w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/20230115_StreetSmithAgency_SoFrenchySoChic_January_2023_TaylorKezia-152-768x512.avif 768w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/20230115_StreetSmithAgency_SoFrenchySoChic_January_2023_TaylorKezia-152.avif 1200w" sizes="100vw" /><source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/20230115_StreetSmithAgency_SoFrenchySoChic_January_2023_TaylorKezia-152-preview-30x20.webp 168w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/20230115_StreetSmithAgency_SoFrenchySoChic_January_2023_TaylorKezia-152-preview-30x20.webp 300w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/20230115_StreetSmithAgency_SoFrenchySoChic_January_2023_TaylorKezia-152-preview-30x20.webp 500w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/20230115_StreetSmithAgency_SoFrenchySoChic_January_2023_TaylorKezia-152-preview-30x20.webp 600w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/20230115_StreetSmithAgency_SoFrenchySoChic_January_2023_TaylorKezia-152-preview-30x20.webp 768w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/20230115_StreetSmithAgency_SoFrenchySoChic_January_2023_TaylorKezia-152-preview-30x20.webp 1200w" altset="https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/20230115_StreetSmithAgency_SoFrenchySoChic_January_2023_TaylorKezia-152-168x117.webp 168w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/20230115_StreetSmithAgency_SoFrenchySoChic_January_2023_TaylorKezia-152-300x200.webp 300w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/20230115_StreetSmithAgency_SoFrenchySoChic_January_2023_TaylorKezia-152-500x333.webp 500w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/20230115_StreetSmithAgency_SoFrenchySoChic_January_2023_TaylorKezia-152-600x400.webp 600w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/20230115_StreetSmithAgency_SoFrenchySoChic_January_2023_TaylorKezia-152-768x512.webp 768w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/20230115_StreetSmithAgency_SoFrenchySoChic_January_2023_TaylorKezia-152.webp 1200w" sizes="100vw" /> <img src="https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/20230115_StreetSmithAgency_SoFrenchySoChic_January_2023_TaylorKezia-152-preview-30x20.jpeg" alturl="https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/20230115_StreetSmithAgency_SoFrenchySoChic_January_2023_TaylorKezia-152.jpeg" srcset="https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/20230115_StreetSmithAgency_SoFrenchySoChic_January_2023_TaylorKezia-152-preview-30x20.jpeg 168w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/20230115_StreetSmithAgency_SoFrenchySoChic_January_2023_TaylorKezia-152-preview-30x20.jpeg 300w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/20230115_StreetSmithAgency_SoFrenchySoChic_January_2023_TaylorKezia-152-preview-30x20.jpeg 500w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/20230115_StreetSmithAgency_SoFrenchySoChic_January_2023_TaylorKezia-152-preview-30x20.jpeg 600w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/20230115_StreetSmithAgency_SoFrenchySoChic_January_2023_TaylorKezia-152-preview-30x20.jpeg 768w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/20230115_StreetSmithAgency_SoFrenchySoChic_January_2023_TaylorKezia-152-preview-30x20.jpeg 1200w" altset="https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/20230115_StreetSmithAgency_SoFrenchySoChic_January_2023_TaylorKezia-152-168x117.jpeg 168w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/20230115_StreetSmithAgency_SoFrenchySoChic_January_2023_TaylorKezia-152-300x200.jpeg 300w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/20230115_StreetSmithAgency_SoFrenchySoChic_January_2023_TaylorKezia-152-500x333.jpeg 500w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/20230115_StreetSmithAgency_SoFrenchySoChic_January_2023_TaylorKezia-152-600x400.jpeg 600w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/20230115_StreetSmithAgency_SoFrenchySoChic_January_2023_TaylorKezia-152-768x512.jpeg 768w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/02/20230115_StreetSmithAgency_SoFrenchySoChic_January_2023_TaylorKezia-152.jpeg 1200w" sizes="100vw" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-393743" /> </picture> </figure> <p>Ponthieux knows, though, that the hard times just balance the good – and there have been plenty of highlights over the years. “One of my favourites was 2019,” Ponthieux says. “It was just after the Me Too movement and we decided to do a 100% female lineup. I didn’t want to do it for a cliche, just going on the bandwagon. We always had a very strong female component in our lineup and in the audience, but that year I wanted to make a mark. We brought some wonderful artists – Camille and then there was Yelle which is an electropop outfit that I’d been wanting to get for so many years and she finally came. Then there was another person, Clara Luciani who is a number 1 artist in France and she was just starting at the time. What was interesting was the trifecta of very talented artists and a beautiful day. We were doing Adelaide and Sydney and Melbourne at the time. It was probably my best festival experience.”</p> <p><em>So Frenchy So Chic returns to Melbourne and Sydney in 2023. Find tickets for your city </em><a href="https://www.eventbrite.com.au/o/so-frenchy-so-chic-15740014200" target="_blank" rel="noreferrer noopener"><em>here</em></a><em>.</em></p> </div> <div class="essb_break_scroll"></div></main> <div class="container"> </div> <div class="container"> <div class="feedback-social-wrapper"> <div class="feedback-container"> <div> <div class="helpful-block-content wth-theme-thumbs" data-title=""> <ul> <li><span class="wth-title">WAS THIS ARTICLE HELPFUL?</span></li> <li><a data-post="393734" data-post-url="https://www.eventbrite.com.au/blog/creator-spotlight-so-frenchy/" data-post-title="Creator Spotlight: Jean-François Ponthieux of So Frenchy So Chic" data-response="1" href="#" class="wth-green-btn icon-thumbs-o-up icon1-thumbs-o-up"></a><a data-response="0" data-post="393734" data-post-url="https://www.eventbrite.com.au/blog/creator-spotlight-so-frenchy/" data-post-title="Creator Spotlight: Jean-François Ponthieux of So Frenchy So Chic" href="#" class="wth-red-btn icon-thumbs-o-down icon1-thumbs-o-down"></a></li> </ul> </div> </div> <div class="social-sharing-block"> <h4 class="display display-6 color_grey-900-text">SPREAD THE WORD</h4> <div class="essb_links essb_counter_modern_right essb_displayed_shortcode essb_share essb_template_copy-retina essb_1426193904 print-no" id="essb_displayed_shortcode_1426193904" data-essb-postid="393734" data-essb-position="shortcode" data-essb-button-style="icon" data-essb-template="copy-retina" data-essb-counter-pos="right" data-essb-url="https://www.eventbrite.com.au/blog/creator-spotlight-so-frenchy/" data-essb-twitter-url="https://www.eventbrite.com.au/blog/creator-spotlight-so-frenchy/" data-essb-instance="1426193904"><ul class="essb_links_list essb_force_hide_name essb_force_hide"><li class="essb_item essb_link_facebook nolightbox"> <a href="https://www.facebook.com/sharer/sharer.php?u=https://www.eventbrite.com.au/blog/creator-spotlight-so-frenchy/&t=Creator+Spotlight%3A+Jean-Fran%C3%A7ois+Ponthieux+of+So+Frenchy+So+Chic" title="" onclick="essb.window('https://www.facebook.com/sharer/sharer.php?u=https://www.eventbrite.com.au/blog/creator-spotlight-so-frenchy/&t=Creator+Spotlight%3A+Jean-Fran%C3%A7ois+Ponthieux+of+So+Frenchy+So+Chic','facebook','1426193904'); return false;" target="_blank" rel="nofollow" ><span class="essb_icon essb_icon_facebook"></span><span class="essb_network_name essb_noname"></span></a></li><li class="essb_item essb_link_twitter nolightbox"> <a href="#" title="" onclick="essb.window('https://twitter.com/intent/tweet?text=Creator+Spotlight%3A+Jean-Fran%C3%A7ois+Ponthieux+of+So+Frenchy+So+Chic&url=https://www.eventbrite.com.au/blog/creator-spotlight-so-frenchy/&counturl=https://www.eventbrite.com.au/blog/creator-spotlight-so-frenchy/','twitter','1426193904'); return false;" target="_blank" rel="nofollow" ><span class="essb_icon essb_icon_twitter"></span><span class="essb_network_name essb_noname"></span></a></li><li class="essb_item essb_link_linkedin nolightbox"> <a href="https://www.linkedin.com/shareArticle?mini=true&ro=true&trk=EasySocialShareButtons&title=Creator+Spotlight%3A+Jean-Fran%C3%A7ois+Ponthieux+of+So+Frenchy+So+Chic&url=https://www.eventbrite.com.au/blog/creator-spotlight-so-frenchy/" title="" onclick="essb.window('https://www.linkedin.com/shareArticle?mini=true&ro=true&trk=EasySocialShareButtons&title=Creator+Spotlight%3A+Jean-Fran%C3%A7ois+Ponthieux+of+So+Frenchy+So+Chic&url=https://www.eventbrite.com.au/blog/creator-spotlight-so-frenchy/','linkedin','1426193904'); return false;" target="_blank" rel="nofollow" ><span class="essb_icon essb_icon_linkedin"></span><span class="essb_network_name essb_noname"></span></a></li></ul></div> <div onclick='copyToClipboard()' class="social-sharing-block__copy" id="copy-text"> <div class="popup" id="popup">Link copied!</div> <img loading="lazy" alt="Copy link" src="https://www.eventbrite.com.au/blog/wp-content/themes/eventbrite-blockbase/assets/icons/copy-link.png" /> </div> </div> </div> </div> <script> function copyToClipboard() { /* Copy text into clipboard */ navigator.clipboard.writeText(window.location.href); } </script> </div> <div class="container author-wrapper"> <div class="author color_grey-100-bg"> <h4 class="display display-6 color_grey-900-text mb-0">about the author</h4> <div class="author__img-wrapper"> <a href="https://www.eventbrite.com.au/blog/author/evan-jones/"> <img loading="lazy" alt="author image" src="https://www.eventbrite.com.au/blog/wp-content/uploads/2022/08/Headshot-Evan-Jones-2-600x600.jpeg"/> </a> </div> <a href="https://www.eventbrite.com.au/blog/author/evan-jones/"> <h4 class="subheader subheader-3 author__name">Evan Jones</h4> </a> <p class="description mb-0 body-text-4">Evan Jones is a writer based in Melbourne, Australia, specialising in editorial content across business and technology, food and drinks, and culture. 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