CINXE.COM

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id="progressContainer"> <div class="read-progress-container__bar" id="readProgressBar"></div> </div>  <div class="container breadcrumb--dark pl-md-0"> <ul class="breadcrumb"><li><a href="https://www.eventbrite.com.au/">Eventbrite</a></li><span class="separator">   </span><li><a href="https://www.eventbrite.com.au/organizer/">Organiser</a></li><span class="separator">   </span><li><a href="https://www.eventbrite.com.au/blog/">Home</a></li><span class="separator">   </span><li><span class="last">Creator Spotlight: Affordable Art Fair</span></li></ul></div> <div class="article-hero container hero--community-pink"> <div class="row align-items-center"> <div class="col-lg-10 order-12 order-lg-1 article-hero__details"> <a href="https://www.eventbrite.com.au/blog/category/creator-spotlights/" class="badge badge--community-pink">Creator Spotlights</a> <div class="read-time color-primary"> </div> <h1 class="header header-4 color-primary"> Creator Spotlight: Affordable Art Fair </h1> <div class="date color-primary"> <a href="https://www.eventbrite.com.au/blog/author/bronwyn-wilkie/" class="color-primary"> by Bronwyn Wilkie </a> <span class="dot"></span> <span>4th May 2023</span> </div> <a href="https://www.eventbrite.com.au/blog/segment/arts-crafts/" class="tag tag--popular mb-2">Arts & crafts</a><a href="https://www.eventbrite.com.au/blog/content-format/interview/" class="tag tag--popular mb-2">Interview</a> </div> <div class="col-lg-10 order-1 order-lg-12 img-center"> <picture > <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.com.au/blog/wp-content/uploads/2023/05/Sep-22-2022_AAF_Phillip_Reed_4142-200x300.avif 200w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/05/Sep-22-2022_AAF_Phillip_Reed_4142-500x750.avif 500w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/05/Sep-22-2022_AAF_Phillip_Reed_4142-533x800.avif 533w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/05/Sep-22-2022_AAF_Phillip_Reed_4142-768x1152.avif 768w" sizes="( min-width: 1140px ) 50vw, ( min-width: 992px ) 50vw, ( min-width: 769px ) 100vw, ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" /><source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com.au/blog/wp-content/uploads/2023/05/Sep-22-2022_AAF_Phillip_Reed_4142-200x300.webp 200w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/05/Sep-22-2022_AAF_Phillip_Reed_4142-500x750.webp 500w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/05/Sep-22-2022_AAF_Phillip_Reed_4142-533x800.webp 533w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/05/Sep-22-2022_AAF_Phillip_Reed_4142-768x1152.webp 768w" sizes="( min-width: 1140px ) 50vw, ( min-width: 992px ) 50vw, ( min-width: 769px ) 100vw, ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" /> <img class="img-fluid jfei-enhanced" src="https://www.eventbrite.com.au/blog/wp-content/uploads/2023/05/Sep-22-2022_AAF_Phillip_Reed_4142-768x1152.jpg" srcset="https://www.eventbrite.com.au/blog/wp-content/uploads/2023/05/Sep-22-2022_AAF_Phillip_Reed_4142-200x300.jpg 200w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/05/Sep-22-2022_AAF_Phillip_Reed_4142-500x750.jpg 500w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/05/Sep-22-2022_AAF_Phillip_Reed_4142-533x800.jpg 533w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/05/Sep-22-2022_AAF_Phillip_Reed_4142-768x1152.jpg 768w" sizes="( min-width: 1140px ) 50vw, ( min-width: 992px ) 50vw, ( min-width: 769px ) 100vw, ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" /> </picture> </div> </div> </div> <main id="post-single" class="legacy-post read-progress-article" role="main" aria-label="Content"> <div class="container"> <div class="row"> <p><span style="font-weight: 400;">Standing in front of a piece of visual art, such as a painting or sculpture, can be a transcendent experience. One minute, you’re trudging through the mental wilderness of everyday existence – the bills, the responsibilities, the mind-numbing routines – and then, suddenly, you’re lifted up and out of yourself by the creative exploits of a fellow human.</span></p> <p><span style="font-weight: 400;">Maybe you’re swept away by its soul-stirring beauty. Maybe it’s joyful, or quirky, or haunting. Or maybe what you feel is a surge of anger, a prick of sadness, or a wave of disgust. That right there is the incredible, essential power of art. It can evoke the whole spectrum of emotions, and in doing so provide a visceral awakening that is as transformative as it is strangely ecstatic. It expands our perception of our inner and outer worlds, inspires us, challenges us – and it’s a great conversation starter to boot.</span></p> <p><img fetchpriority="high" decoding="async" class="alignnone wp-image-396776 size-full" src="https://www.eventbrite.com.au/blog/wp-content/uploads/2023/05/Copy-of-Copy-of-DSC_6440-copy-scaled.jpg" alt="Affordable Art Fair" width="2560" height="1709" srcset="https://www.eventbrite.com.au/blog/wp-content/uploads/2023/05/Copy-of-Copy-of-DSC_6440-copy-scaled.jpg 2560w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/05/Copy-of-Copy-of-DSC_6440-copy-300x200.jpg 300w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/05/Copy-of-Copy-of-DSC_6440-copy-768x513.jpg 768w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/05/Copy-of-Copy-of-DSC_6440-copy-1536x1025.jpg 1536w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/05/Copy-of-Copy-of-DSC_6440-copy-2048x1367.jpg 2048w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/05/Copy-of-Copy-of-DSC_6440-copy-600x401.jpg 600w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/05/Copy-of-Copy-of-DSC_6440-copy-500x334.jpg 500w" sizes="(max-width: 2560px) 100vw, 2560px" /></p> <p><span style="font-weight: 400;">But let’s be real: for those of us who don’t know a lot about art, or where to find the kind of art we like, the prospect of solemnly shuffling around a gallery can be intimidating and less than thrilling. </span></p> <p><span style="font-weight: 400;">And that’s exactly what makes the Affordable Art Fair such a game-changer. This carnival of colour and creativity has bars, cafés and a DJ pumping out feel-good tunes. It also has 50 galleries showcasing thousands of contemporary artworks, specially selected to appeal to modern audiences of every background and budget.</span></p> <h3><b>Making art accessible (and affordable) for all</b></h3> <p><span style="font-weight: 400;">The global phenomenon that is the Affordable Art Fair is almost a quarter of a century old. The first one was held in London in 1999, with the goal, according to Australian Fair Director Stephanie Kelly Gordine, of “</span><span style="font-weight: 400;">making sure that everyone feels they can be an art owner and bring art into their home”.</span></p> <p><span style="font-weight: 400;">It’s since grown into the largest fair organisation in the world, and although it has evolved over the years, its core values of “accessibility and diversity” remain unchanged.</span></p> <p><span style="font-weight: 400;">“We’ve got 50 galleries onsite, so you might not love one gallery’s style, but you’ll probably love two or three others,” Kelly Gordine says. “It’s that idea of making sure that there’s art for all tastes and all budgets. Art for all, really. There are sculptures, paintings, prints, lithographs, installations – everything.”</span></p> <h3><b>An explosion of colour, excitement and movement</b></h3> <p><span style="font-weight: 400;">The atmosphere of these fairs is anything but stuffy and sombre. When asked what visitors can expect from the event, Kelly Gordine likens it to “walking into a candy store, with an explosion of colour, excitement and movement”.</span></p> <p><span style="font-weight: 400;">In a nutshell, “People come in, they grab a glass of champagne, they get the book, they wander around. We’ve got music playing, we’ve got bars and cafés. It’s a chance for you to immerse yourself in the art world, in a really fun and accessible and welcoming way.”</span></p> <p><img decoding="async" class="alignnone wp-image-396780 size-full" src="https://www.eventbrite.com.au/blog/wp-content/uploads/2023/05/Copy-of-Rowena-Martinich-of-Martinich-and-Carran-scaled.jpg" alt="Affordable Art Fair" width="2560" height="1709" srcset="https://www.eventbrite.com.au/blog/wp-content/uploads/2023/05/Copy-of-Rowena-Martinich-of-Martinich-and-Carran-scaled.jpg 2560w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/05/Copy-of-Rowena-Martinich-of-Martinich-and-Carran-300x200.jpg 300w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/05/Copy-of-Rowena-Martinich-of-Martinich-and-Carran-768x513.jpg 768w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/05/Copy-of-Rowena-Martinich-of-Martinich-and-Carran-1536x1025.jpg 1536w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/05/Copy-of-Rowena-Martinich-of-Martinich-and-Carran-2048x1367.jpg 2048w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/05/Copy-of-Rowena-Martinich-of-Martinich-and-Carran-600x400.jpg 600w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/05/Copy-of-Rowena-Martinich-of-Martinich-and-Carran-500x334.jpg 500w" sizes="(max-width: 2560px) 100vw, 2560px" /></p> <p><span style="font-weight: 400;">There are loads of things to see and do. The “Young Talent” section, for example, is a favourite of collectors – an opportunity to test their eye and spot the next generation of emerging talent. And at this year’s upcoming Sydney event, TAFE will be running an art lab, while in Melbourne, in late August, there will be a creative hub – “so artists young and old can come and get their hands dirty and go back to making,” Kelly Gordine says.</span></p> <p><span style="font-weight: 400;">But this “art day out” is just as fun for families and people who know next-to-nothing about art as it is for aficionados, she adds. Because, regardless of your level of knowledge, there’s this wonderful sense of being “part of an art tribe”.</span></p> <h3><b>Event planning is a creative challenge</b></h3> <p><span style="font-weight: 400;">Kelly Gordine thinks she has the best job in the world, because every Fair is “like putting together a jigsaw puzzle, or your own recipe”. As an event organiser, she explains, she has to work with the constraints of the venues and get creative in figuring out:</span></p> <p><span style="font-weight: 400;">–</span><span style="font-weight: 400;"> </span><span style="font-weight: 400;">How to build walls?</span></p> <p><span style="font-weight: 400;">–</span><span style="font-weight: 400;"> </span><span style="font-weight: 400;">What artists to include?</span></p> <p><span style="font-weight: 400;">–</span><span style="font-weight: 400;"> </span><span style="font-weight: 400;">What galleries to include?</span></p> <p><span style="font-weight: 400;">–</span><span style="font-weight: 400;"> </span><span style="font-weight: 400;">How to place them together?</span></p> <p><span style="font-weight: 400;">–</span><span style="font-weight: 400;"> </span><span style="font-weight: 400;">How to attract an audience?</span></p> <p><span style="font-weight: 400;">–</span><span style="font-weight: 400;"> </span><span style="font-weight: 400;">And how to make sure the audience is in the right mindset?</span></p> <p><span style="font-weight: 400;"> </span><span style="font-weight: 400;">“Every day is different, and what you do, and the decisions you make, have such a big impact on whether the event is successful,” she says.</span></p> <p><span style="font-weight: 400;">So, what </span><i><span style="font-weight: 400;">is</span></i><span style="font-weight: 400;"> the secret to making sure her audience is “in the right mindset”?</span></p> <p><span style="font-weight: 400;">“It’s just making sure that people feel like it’s uplifting,” Kelly Gordine says. “You’ve got great music; they get a welcome at the door – smiling security guards, you know? Every morning it’s my job to go and perk up the security guards and make sure everyone is smiling. Because it’s not just the team – it’s everyone onsite that is the face of the Fair.”</span></p> <p><img decoding="async" class="alignnone wp-image-396784 size-full" src="https://www.eventbrite.com.au/blog/wp-content/uploads/2023/05/AAF_09282019_Z7_543_low_res.jpg" alt="Affordable Art Fair" width="1500" height="1000" srcset="https://www.eventbrite.com.au/blog/wp-content/uploads/2023/05/AAF_09282019_Z7_543_low_res.jpg 1500w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/05/AAF_09282019_Z7_543_low_res-300x200.jpg 300w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/05/AAF_09282019_Z7_543_low_res-768x512.jpg 768w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/05/AAF_09282019_Z7_543_low_res-600x400.jpg 600w, https://www.eventbrite.com.au/blog/wp-content/uploads/2023/05/AAF_09282019_Z7_543_low_res-500x333.jpg 500w" sizes="(max-width: 1500px) 100vw, 1500px" /></p> <h3><b>In events, you’re selling a dream</b></h3> <p><span style="font-weight: 400;">Kelly Gordine compares working in the events industry to “selling a dream”, and says that to make that dream a reality, you’ve got to be able to understand not only what it looks like, but also:</span></p> <p><span style="font-weight: 400;">–</span><span style="font-weight: 400;"> </span><span style="font-weight: 400;">What are the measures of success?</span></p> <p><span style="font-weight: 400;">–</span><span style="font-weight: 400;"> </span><span style="font-weight: 400;">What is going to make that event work long-term, year after year?</span></p> <p><span style="font-weight: 400;">–</span><span style="font-weight: 400;"> </span><span style="font-weight: 400;">And what is your business model? (Or, where are you getting your revenue from?)</span></p> <p><span style="font-weight: 400;">“It’s about making the right decisions for the long term,” she says. “And those decisions might be hard in the short term. It might mean you don’t hit budget in the short term. But you’re going to make the event stronger and live longer.”</span></p> <h3><b>“Any fair organiser’s best friend”</b></h3> <p><span style="font-weight: 400;">Kelly Gordine has been with the Affordable Art Fair for 10 years, and over that time she has used a lot of different ticketing systems. She says her team started using Eventbrite when they first came to Australia for the Melbourne Affordable Art Fair in 2019, and that they transferred all of their Asian Fairs onto the platform in 2021.</span></p> <p><span style="font-weight: 400;">“What I love about Eventbrite is that it’s one ticketing system – so we can manage our paid tickets, our complimentary tickets, we can manage our different partnerships that have tickets, and everyone has a code so you can easily track and report,” Kelly Gordine says. “I also like the system because it can profile your audience with a few simple questions, and we can integrate it into our CRM system easily.” </span></p> <p><span style="font-weight: 400;">Meanwhile, the favourite Eventbrite feature of her colleague Miranda Smith, an Australian Marketing Execute of the Affordable Art Fair, is “</span><span style="font-weight: 400;">definitely the event dashboard”.</span></p> <p><span style="font-weight: 400;">“I love the way that it’s laid out – it gives me every piece of information that I need for every single day of our campaign,” Smith says. “But also the extensive reporting system is any fair organiser’s best friend, because we can easily filter and analyse data and we can get a very insightful look at where our ticketing is, but also break down our bistro data – and it’s fantastic.”</span></p> <h3><b>There’s nothing like seeing art in the flesh</b></h3> <p><span style="font-weight: 400;">At the end of the day, the way we present our homes and workspaces not only establishes a certain “vibe”, but also speaks volumes about our core values and priorities. Do you want the message you’re sending, to yourself and to the world, to be a generic and mass-produced “no comment”? Or a unique, considered reflection of your essential nature?</span></p> <p><span style="font-weight: 400;">To put it another way, “Art should be emotional,” Kelly Gordine says. “You should buy art because it makes you feel something.” And to get “that first big kick of emotion”, and to really visualise how the artwork is going to look in your space, “there’s nothing like seeing it in the flesh”. </span></p> <p><i>Feeling inspired by Stephanie’s story? Check out more of <a href="https://www.eventbrite.com.au/o/affordable-art-fair-melbourne-21755572394">their upcoming events</a> and start planning your next immersive event <a href="https://www.eventbrite.com.au/signin/?ref=blog-cta-card">here</a>.</i></p> </div> </div> </main> <div class="container"> </div> <div class="container"> <div class="feedback-social-wrapper"> <div class="feedback-container"> <div> <div class="helpful-block-content wth-theme-thumbs" data-title=""> <ul> <li><span class="wth-title">WAS THIS ARTICLE HELPFUL?</span></li> <li><a data-post="396769" data-post-url="https://www.eventbrite.com.au/blog/creator-spotlight-affordable-art-fair/" data-post-title="Creator Spotlight: Affordable Art Fair" data-response="1" href="#" class="wth-green-btn icon-thumbs-o-up icon1-thumbs-o-up"></a><a data-response="0" data-post="396769" data-post-url="https://www.eventbrite.com.au/blog/creator-spotlight-affordable-art-fair/" data-post-title="Creator Spotlight: Affordable Art Fair" href="#" class="wth-red-btn icon-thumbs-o-down icon1-thumbs-o-down"></a></li> </ul> </div> </div> <div class="social-sharing-block"> <h4 class="display display-6 color_grey-900-text">SPREAD THE WORD</h4> <div class="social-icon-block"> <a href="#" title="" onclick="shareFacebook(); return false;" rel="nofollow"> <span class="social-share-icon social-share-icon__facebook"></span> </a> <a href="#" onclick="shareX(); return false;" rel="nofollow"> <span class="social-share-icon social-share-icon__twitter"></span> </a> <a href="#" onclick="shareLinkedIn(); return false;" rel="nofollow"> <span class="social-share-icon social-share-icon__linkedin"></span> </a> <div onclick='copyToClipboard()' class="social-sharing-block__copy" id="copy-text"> <div class="popup" id="popup">Link copied!</div> <img loading="lazy" alt="Copy link" src="https://www.eventbrite.com.au/blog/wp-content/themes/eventbrite-blockbase/assets/icons/copy-link.png" /> </div> </div> </div> </div> </div> <script> function copyToClipboard() { /* Copy text into clipboard */ navigator.clipboard.writeText(window.location.href); } // Get the current post URL and title dynamically (using WordPress PHP functions) let postUrl = encodeURIComponent("https://www.eventbrite.com.au/blog/creator-spotlight-affordable-art-fair/"); let postTitle = encodeURIComponent("Creator Spotlight: Affordable Art Fair"); // Facebook Share function shareFacebook() { const url = "https://www.facebook.com/sharer/sharer.php?u=" + postUrl + "&t=" + postTitle; window.open(url, "_blank", "width=1000,height=400,scrollbars=yes"); } // X Share function shareX() { const url = "https://x.com/intent/post?text=" + postTitle + "&url=" + postUrl + "&counturl=" + postUrl; window.open(url, "_blank", "width=500,height=400,scrollbars=yes"); } // LinkedIn Share function shareLinkedIn() { const url = "https://www.linkedin.com/sharing/share-offsite/?url=" + postUrl; window.open(url, "_blank", "width=800,height=400,scrollbars=yes"); } </script> </div> <div class="container author-wrapper"> <div class="author color_grey-100-bg"> <h4 class="display display-6 color_grey-900-text mb-0">about the author</h4> <div class="author__img-wrapper"> <a href="https://www.eventbrite.com.au/blog/author/bronwyn-wilkie/"> <img loading="lazy" alt="author image" src="https://www.eventbrite.com.au/blog/wp-content/uploads/2022/08/Bron-Wilkie-600x600.jpg"/> </a> </div> <a href="https://www.eventbrite.com.au/blog/author/bronwyn-wilkie/"> <h4 class="subheader subheader-3 author__name">Bronwyn Wilkie</h4> </a> <p class="description mb-0 body-text-4">Bronwyn Wilkie is a writer, culture vulture and amateur ukulele player from Melbourne. 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