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"type": "submenu" }" data-wp-interactive="core/navigation" data-wp-on--focusout="actions.handleMenuFocusout" data-wp-on--keydown="actions.handleMenuKeydown" data-wp-on-async--mouseenter="actions.openMenuOnHover" data-wp-on-async--mouseleave="actions.closeMenuOnHover" data-wp-watch="callbacks.initMenu" tabindex="-1" class=" wp-block-navigation-item has-child open-on-hover-click wp-block-navigation-submenu"><a class="wp-block-navigation-item__content">Lösungen</a><button data-wp-bind--aria-expanded="state.isMenuOpen" data-wp-on-async--click="actions.toggleMenuOnClick" aria-label="Untermenü von Lösungen" class="wp-block-navigation__submenu-icon wp-block-navigation-submenu__toggle" ><svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" viewBox="0 0 12 12" fill="none" aria-hidden="true" focusable="false"><path d="M1.50002 4L6.00002 8L10.5 4" stroke-width="1.5"></path></svg></button><ul data-wp-on-async--focus="actions.openMenuOnFocus" class="wp-block-navigation__submenu-container wp-block-navigation-submenu"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/analytics-web-mobile/"><span class="wp-block-navigation-item__label">Analytics für Web & Mobile</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/product-analytics/"><span class="wp-block-navigation-item__label">Analytics für Produktteams</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/tag-management/"><span class="wp-block-navigation-item__label">Tag Management</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/data-activation/"><span class="wp-block-navigation-item__label">Datenaktivierung</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/datenschutz-compliance/"><span class="wp-block-navigation-item__label">Datenschutz Compliance</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/ecommerce-analytics/"><span class="wp-block-navigation-item__label">Ecommerce analytics</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/server-side-tracking-tagging/"><span class="wp-block-navigation-item__label">Server-Side-Tagging & Tracking</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="#"><span class="wp-block-navigation-item__label">Vergleiche</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/ga4-wissensbank/"><span class="wp-block-navigation-item__label">GA4-Wissensbank</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/wechsel-von-matomo/"><span class="wp-block-navigation-item__label">Wechsel von Matomo</span></a></li></ul></li><li data-wp-context="{ "submenuOpenedBy": { "click": false, "hover": false, "focus": false }, "type": "submenu" }" data-wp-interactive="core/navigation" data-wp-on--focusout="actions.handleMenuFocusout" data-wp-on--keydown="actions.handleMenuKeydown" data-wp-on-async--mouseenter="actions.openMenuOnHover" data-wp-on-async--mouseleave="actions.closeMenuOnHover" data-wp-watch="callbacks.initMenu" tabindex="-1" class=" wp-block-navigation-item has-child open-on-hover-click wp-block-navigation-submenu"><a class="wp-block-navigation-item__content">Ressourcen</a><button data-wp-bind--aria-expanded="state.isMenuOpen" data-wp-on-async--click="actions.toggleMenuOnClick" aria-label="Untermenü von Ressourcen" class="wp-block-navigation__submenu-icon wp-block-navigation-submenu__toggle" ><svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" viewBox="0 0 12 12" fill="none" aria-hidden="true" focusable="false"><path d="M1.50002 4L6.00002 8L10.5 4" stroke-width="1.5"></path></svg></button><ul data-wp-on-async--focus="actions.openMenuOnFocus" class="wp-block-navigation__submenu-container wp-block-navigation-submenu"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/ressourcen/"><span class="wp-block-navigation-item__label">Content Katalog</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/ressourcen/#fallstudien"><span class="wp-block-navigation-item__label">Fallstudien</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/ressourcen/#vergleiche"><span class="wp-block-navigation-item__label">Vergleiche</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/ressourcen/#webinare"><span class="wp-block-navigation-item__label">Webinare</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://help.piwik.pro/"><span class="wp-block-navigation-item__label">Help Center</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://community.piwik.pro/"><span class="wp-block-navigation-item__label">Community forum</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/glossar/"><span class="wp-block-navigation-item__label">Glossar</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://developers.piwik.pro/"><span class="wp-block-navigation-item__label">Entwickler & API</span></a></li></ul></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/blog/"><span class="wp-block-navigation-item__label">Blog</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/preise/"><span class="wp-block-navigation-item__label">Preise</span></a></li><li data-wp-context="{ "submenuOpenedBy": { "click": false, "hover": false, "focus": false }, "type": "submenu" }" data-wp-interactive="core/navigation" data-wp-on--focusout="actions.handleMenuFocusout" data-wp-on--keydown="actions.handleMenuKeydown" data-wp-on-async--mouseenter="actions.openMenuOnHover" data-wp-on-async--mouseleave="actions.closeMenuOnHover" data-wp-watch="callbacks.initMenu" tabindex="-1" class=" wp-block-navigation-item has-child open-on-hover-click wp-block-navigation-submenu"><a class="wp-block-navigation-item__content">Kontakt</a><button data-wp-bind--aria-expanded="state.isMenuOpen" data-wp-on-async--click="actions.toggleMenuOnClick" aria-label="Untermenü von Kontakt" class="wp-block-navigation__submenu-icon wp-block-navigation-submenu__toggle" ><svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" viewBox="0 0 12 12" fill="none" aria-hidden="true" focusable="false"><path d="M1.50002 4L6.00002 8L10.5 4" stroke-width="1.5"></path></svg></button><ul data-wp-on-async--focus="actions.openMenuOnFocus" class="wp-block-navigation__submenu-container wp-block-navigation-submenu"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/kontakt/"><span class="wp-block-navigation-item__label">Kontakt</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/medien/"><span class="wp-block-navigation-item__label">Medien</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/partner/"><span class="wp-block-navigation-item__label">Partner</span></a></li></ul></li></ul></nav></div> <div class="wp-block-group navigation-main__side-options is-content-justification-right is-nowrap is-layout-flex wp-container-core-group-is-layout-6 wp-block-group-is-layout-flex"> <div class="wp-block-group navigation-main__get-demo is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"> <div class="wp-block-button"><a class="wp-block-button__link wp-element-button" href="/demo-vereinbaren/">Demo vereinbaren</a></div> </div> </div> <div class="wp-block-group navigation-main__lang-selector is-layout-constrained wp-block-group-is-layout-constrained"><div class="wp-block-group navigation-main__lang-selector is-layout-constrained wp-block-group-is-layout-constrained"> <nav class="wp-block-navigation is-layout-flex wp-block-navigation-is-layout-flex"> <ul class="wp-block-navigation__container wp-block-navigation"> <li class=" wp-block-navigation-item has-child open-on-hover-click wp-block-navigation-submenu"> <a class="wp-block-navigation-item__content">DE</a> <button class="wp-block-navigation__submenu-icon wp-block-navigation-submenu__toggle"> <svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" viewBox="0 0 12 12" fill="none" aria-hidden="true" focusable="false"> <path d="M1.50002 4L6.00002 8L10.5 4" stroke-width="1.5"></path> </svg> </button> <ul class="wp-block-navigation__submenu-container wp-block-navigation-submenu"> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwik.pro"> <span class="wp-block-navigation-item__label">EN</span> </a> </li> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.nl"> <span class="wp-block-navigation-item__label">NL</span> </a> </li> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.fr"> <span class="wp-block-navigation-item__label">FR</span> </a> </li> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.pl"> <span class="wp-block-navigation-item__label">PL</span> </a> </li> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.se"> <span class="wp-block-navigation-item__label">SV</span> </a> </li> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.it"> <span class="wp-block-navigation-item__label">IT</span> </a> </li> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.dk"> <span class="wp-block-navigation-item__label">DA</span> </a> </li> </ul> </li> </ul> </nav> </div></div> <div class="wp-block-group navigation-main__login is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><a href="https://piwik.pro/login/"><img decoding="async" src="https://piwikpro.de/wp-content/plugins/pp-block-icon/build/images/black/login.svg" alt=""/></a></figure> </div> <p>My account</p> </div> </div> <div class="wp-block-group navigation-main__burger is-layout-constrained wp-block-group-is-layout-constrained"> <figure class="wp-block-image size-large is-resized"><img decoding="async" src="/wp-content/themes/main/assets/images/ico_burger_dark.svg" alt="ico_burger_dark" style="width:30px"/></figure> </div> </div> </div> <div class="wp-block-group navigation-main-mobile is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group navigation-main-mobile__menu-wrapper is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-buttons navigation-main-mobile__buttons is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex"> <div class="wp-block-button is-style-outline is-style-outline--1"><a class="wp-block-button__link wp-element-button" href="#">Get a demo</a></div> <div class="wp-block-button is-style-fill"><a class="wp-block-button__link wp-element-button" href="#">My account</a></div> </div> </div> <div class="wp-block-group navigation-main-mobile__close is-layout-constrained wp-block-group-is-layout-constrained"> <figure class="wp-block-image size-large is-resized"><img decoding="async" src="/wp-content/themes/main/assets/images/ico_close-dark.svg" alt="ico_close" style="width:24px"/></figure> </div> <div class="wp-block-group navigation-main__menu is-layout-constrained wp-block-group-is-layout-constrained"></div> <div class="wp-block-group navigation-main__lang-selector is-layout-constrained wp-block-group-is-layout-constrained"></div> </div> </div> </header> <div class="wp-block-group background_image background_image--header background_image--blob is-layout-constrained wp-block-group-is-layout-constrained"></div> <main class="wp-block-group main-content bg-blob bg-blob--bottom is-layout-flow wp-block-group-is-layout-flow"> <div class="entry-content wp-block-post-content is-layout-flow wp-block-post-content-is-layout-flow"> <div style="height:60px" aria-hidden="true" class="wp-block-spacer"></div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-87 wp-block-group-is-layout-constrained"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-18 wp-block-group-is-layout-constrained"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-17 wp-block-group-is-layout-constrained"> <h1 class="wp-block-heading has-text-align-center" id="h-web-amp-app-daten-einfach-sammeln-analysieren-und-aktivieren">Web- & App-Daten einfach sammeln, analysieren und aktivieren</h1> <p class="has-text-align-center has-large-font-size">Eine flexible Analytics-Plattform für Marketer und Analysten, die es Ihnen ermöglicht, Privatsphäre der Nutzer bei jedem Schritt zu respektieren</p> </div> <div class="wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3 wp-block-buttons-is-layout-flex"> <div class="wp-block-button" id="home-top-cta"><a class="wp-block-button__link wp-element-button" href="/demo-vereinbaren/">Individuelle Piwik PRO Demo</a></div> <div class="wp-block-button is-style-outline is-style-outline--2" id="home-top-cta-core-plan"><a class="wp-block-button__link wp-element-button" href="/core-plan/">Kostenlose Core Instanz</a></div> </div> </div> <div class="wp-block-group is-content-justification-center is-layout-flex wp-container-core-group-is-layout-19 wp-block-group-is-layout-flex"> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image is-resized"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/clients/credit-agricole-alt-b.svg" alt="" style="width:auto;height:32px"/></figure> </div> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image is-resized"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/clients/european-commision.svg" alt="" style="width:auto;height:36px"/></figure> </div> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image is-resized"><img decoding="async" src="https://piwikpro.de/wp-content/plugins/pp-block-logo/images/clients/dfs-b.svg" alt="" style="width:auto;height:48px"/></figure> </div> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image is-resized"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/clients/dkms-b.svg" alt="" style="width:auto;height:32px"/></figure> </div> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image is-resized"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/clients/wurth-b.svg" alt="" style="width:auto;height:32px"/></figure> </div> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image is-resized"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/clients/microsoft-b.svg" alt="" style="width:auto;height:32px"/></figure> </div> </div> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group has-white-color has-secondary-extra-dark-background-color has-text-color has-background has-link-color wp-elements-41b4da8435799f95a481907ba6a52db7 is-layout-constrained wp-container-core-group-is-layout-26 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--32);padding-right:var(--wp--preset--spacing--32);padding-bottom:var(--wp--preset--spacing--32);padding-left:var(--wp--preset--spacing--32)"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-1 wp-block-column-is-layout-flow"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-20 wp-block-group-is-layout-constrained"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/light-blue/p_analytics_web_mobile.svg" alt="" style="object-fit:cover"/></figure> </div> <h4 class="wp-block-heading" id="moderne-analytics-leicht-gemacht">Moderne Analytics leicht gemacht</h4> <p class="has-small-font-size">Profitieren Sie von intuitiver Schnittstelle, integrierten und benutzerdefinierten Berichten, Echtzeit-Dashboards, leistungsstarkem Backend und unbegrenztem Zugriff auf Rohdaten.</p> </div> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <p class="has-text-align-left pp-action-link"><a data-type="page" data-id="78" href="/web-analytics/">Erfahren Sie mehr</a></p> </div> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-2 wp-block-column-is-layout-flow"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-22 wp-block-group-is-layout-constrained"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/light-blue/integrations.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="daten-frei-verbinden-und-integrieren">Daten frei verbinden und integrieren</h4> <p class="has-small-font-size">Frei von dem Lock-in-Effekt – volle Kontrolle über Analysedaten in Ihren Händen. Sie entscheiden selbst, wo Sie die Daten verwenden, wohin diese fließen und mit welchen Tools sie sich integrieren.</p> </div> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <p class="has-text-align-left pp-action-link"><a href="/integrationen/">Erfahren Sie mehr</a></p> </div> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-3 wp-block-column-is-layout-flow"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-24 wp-block-group-is-layout-constrained"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/light-blue/p_consent_manager.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="datenschutz-mit-einem-mausklick">Datenschutz mit einem Mausklick</h4> <p class="has-small-font-size">Sammeln Sie konforme Daten dank dem vordefinierten Set-up für DSGVO, TTDSG/TDDDG, HIPAA und andere Gesetze. Anonymisieren Sie Daten, um einen genaueren Überblick der User Journey zu erhalten und die Privatsphäre zu respektieren.</p> </div> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <p class="has-text-align-left pp-action-link"><a href="/datenschutz-compliance/">Erfahren Sie mehr</a></p> </div> </div> </div> </div> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <a class="pp-link pp-link--wide pp-link__box" href="/professionelle-services/"> <div class="wp-block-group has-secondary-extra-dark-color has-blue-10-background-color has-text-color has-background has-link-color wp-elements-0f223fcc477308a8fe4e61d67426de94 is-layout-constrained wp-container-core-group-is-layout-28 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--8);padding-right:var(--wp--preset--spacing--8);padding-bottom:var(--wp--preset--spacing--8);padding-left:var(--wp--preset--spacing--8)"> <div class="wp-block-group is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-27 wp-block-group-is-layout-flex"> <p>Wir zielen darauf ab, dass Nutzer unsere Plattform kennen und sich damit wohlfühlen – unabhängig vom Preismodell. Erfahren Sie mehr darüber, welcher Art von Training und Support Sie in jedem Plan erhalten.</p> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image size-large"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/black/arrow_right.svg" alt=""/></figure> </div> </div> </div> </a> </div> </div> <div class="wp-block-group alignfull is-style-overflow-hidden is-layout-constrained wp-container-core-group-is-layout-48 wp-block-group-is-layout-constrained"> <div class="wp-block-group alignfull is-style-blob is-layout-constrained wp-container-core-group-is-layout-47 wp-block-group-is-layout-constrained"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-31 wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center" id="what-you-can-do-with-piwik-pro">Was Sie mit der Piwik PRO Analytics Suite umsetzen</h2> <p class="has-text-align-center"></p> </div> <div class="pp-tabs--container pp-tabs--home"><div class="pp-tabs--navigation-wrapper"><div class="pp-tabs--navigation"><div data-anchor="web-&amp-mobile-analytics" class="pp-tabs--tab pp-tabs--tab__active"><div><p><strong><strong>Web & Mobile Analytics</strong></strong></p></div></div><div data-anchor="analytics-f-r-produktteams" class="pp-tabs--tab"><div><p><strong>Analytics für Produktteams</strong></p></div></div><div data-anchor="tag-management" class="pp-tabs--tab"><div><p><strong>Tag Management</strong></p></div></div><div data-anchor="datenaktivierung" class="pp-tabs--tab"><div><p><strong>Datenaktivierung</strong></p></div></div><div data-anchor="datenschutz-compliance" class="pp-tabs--tab"><div><p><strong>Datenschutz Compliance</strong></p></div></div></div><span class="pp-tabs--navigation__arrow-left"></span><span class="pp-tabs--navigation__arrow-right"></span></div><div class="pp-tabs--content"> <div class="pp-tabs--tab-content pp-tabs--tab-content__active"> <div class="wp-block-group has-white-background-color has-background is-vertical is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-33 wp-block-group-is-layout-flex" style="border-right-color:var(--wp--preset--color--grey-20);border-right-width:1px;border-bottom-color:var(--wp--preset--color--grey-20);border-bottom-width:1px;border-left-color:var(--wp--preset--color--grey-20);border-left-width:1px;padding-top:var(--wp--preset--spacing--32);padding-right:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--64);padding-left:var(--wp--preset--spacing--16)"> <h3 class="wp-block-heading has-text-align-center" id="skalierbar-zuverlassige-daten-sammeln">Skalierbar zuverlässige Daten sammeln</h3> <p class="has-text-align-center has-large-font-size">Erhalten Sie vollständige und genaue Daten dank: ungesampleter Rohdaten, kompletter Kontrolle, dedizierten technischen Support und mehr. Nutzen Sie den Tag Manager für mehr Flexibilität und den Consent Manager für mehr Kontrolle über den Schutz der Daten.</p> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <p class="has-text-align-left pp-action-link"><a href="/analytics-web-mobile/">Mehr erfahren</a></p> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-34 wp-block-group-is-layout-constrained" style="margin-top:-40px;margin-bottom:0px;padding-top:0;padding-right:var(--wp--preset--spacing--16);padding-bottom:0;padding-left:var(--wp--preset--spacing--16)"> <figure class="wp-block-image size-large"><img fetchpriority="high" decoding="async" width="1024" height="728" src="https://piwikpro.de/wp-content/uploads/sites/2/2024/09/Piwik_Pro_Analytics_Suite_Echtzeit-daschboards_2-1024x728.png" alt="Piwik_Pro_Analytics_Suite_Echtzeit-daschboards" class="wp-image-57329" srcset="https://piwikpro.de/wp-content/uploads/sites/2/2024/09/Piwik_Pro_Analytics_Suite_Echtzeit-daschboards_2-1024x728.png 1024w, https://piwikpro.de/wp-content/uploads/sites/2/2024/09/Piwik_Pro_Analytics_Suite_Echtzeit-daschboards_2-300x213.png 300w, https://piwikpro.de/wp-content/uploads/sites/2/2024/09/Piwik_Pro_Analytics_Suite_Echtzeit-daschboards_2-768x546.png 768w, https://piwikpro.de/wp-content/uploads/sites/2/2024/09/Piwik_Pro_Analytics_Suite_Echtzeit-daschboards_2-1536x1093.png 1536w, https://piwikpro.de/wp-content/uploads/sites/2/2024/09/Piwik_Pro_Analytics_Suite_Echtzeit-daschboards_2-2048x1457.png 2048w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> </div> </div> <div class="pp-tabs--tab-content"> <div class="wp-block-group has-white-background-color has-background is-vertical is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-36 wp-block-group-is-layout-flex" style="border-right-color:var(--wp--preset--color--grey-20);border-right-width:1px;border-bottom-color:var(--wp--preset--color--grey-20);border-bottom-width:1px;border-left-color:var(--wp--preset--color--grey-20);border-left-width:1px;padding-top:var(--wp--preset--spacing--32);padding-right:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--64);padding-left:var(--wp--preset--spacing--16)"> <h3 class="wp-block-heading has-text-align-center" id="produktanalyse-mittels-kompletter-daten-zur-nutzererfahrung-optimieren">Produktanalyse mittels kompletter Daten zur Nutzererfahrung optimieren</h3> <p class="has-text-align-center has-large-font-size">Tracken Sie Post-Login-Bereiche, integrieren Sie Visualisierungs- und BI-Tools, erstellen Sie gezielte Werbekampagnen und mehr. Schützen Sie die Daten Ihrer Nutzer mit einem kompletten Satz an Datenschutz- und Sicherheits-Features.</p> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <p class="has-text-align-left pp-action-link"><a href="/product-analytics/">Mehr erfahren</a></p> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-37 wp-block-group-is-layout-constrained" style="margin-top:-40px;margin-bottom:0px;padding-top:0;padding-right:var(--wp--preset--spacing--16);padding-bottom:0;padding-left:var(--wp--preset--spacing--16)"> <figure class="wp-block-image size-large"><img decoding="async" width="1024" height="728" src="https://piwikpro.de/wp-content/uploads/sites/2/2024/08/home-2-1024x728.png" alt="" class="wp-image-56809" srcset="https://piwikpro.de/wp-content/uploads/sites/2/2024/08/home-2-1024x728.png 1024w, https://piwikpro.de/wp-content/uploads/sites/2/2024/08/home-2-300x213.png 300w, https://piwikpro.de/wp-content/uploads/sites/2/2024/08/home-2-768x546.png 768w, https://piwikpro.de/wp-content/uploads/sites/2/2024/08/home-2-1536x1092.png 1536w, https://piwikpro.de/wp-content/uploads/sites/2/2024/08/home-2-2048x1456.png 2048w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> </div> </div> <div class="pp-tabs--tab-content"> <div class="wp-block-group has-white-background-color has-background is-vertical is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-39 wp-block-group-is-layout-flex" style="border-right-color:var(--wp--preset--color--grey-20);border-right-width:1px;border-bottom-color:var(--wp--preset--color--grey-20);border-bottom-width:1px;border-left-color:var(--wp--preset--color--grey-20);border-left-width:1px;padding-top:var(--wp--preset--spacing--32);padding-right:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--64);padding-left:var(--wp--preset--spacing--16)"> <h3 class="wp-block-heading has-text-align-center" id="daten-einfach-und-flexibel-sammeln">Daten einfach und flexibel sammeln</h3> <p class="has-text-align-center has-large-font-size">Erstellen, testen und implementieren Sie schnell Tags aus benutzerdefinierten Vorlagen. Koordinieren Sie das Verhalten der Tags mit den Modulen Analytics, Customer Data Plattform und Consent Manager, um jedem Ansatz der Datenerfassung gerecht zu werden.</p> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <p class="has-text-align-left pp-action-link"><a href="/tag-management/">Mehr erfahren</a></p> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-40 wp-block-group-is-layout-constrained" style="margin-top:-40px;margin-bottom:0px;padding-top:0;padding-right:var(--wp--preset--spacing--16);padding-bottom:0;padding-left:var(--wp--preset--spacing--16)"> <figure class="wp-block-image size-large"><img decoding="async" width="1024" height="728" src="https://piwikpro.de/wp-content/uploads/sites/2/2024/08/home-3-1024x728.png" alt="" class="wp-image-56810" srcset="https://piwikpro.de/wp-content/uploads/sites/2/2024/08/home-3-1024x728.png 1024w, https://piwikpro.de/wp-content/uploads/sites/2/2024/08/home-3-300x213.png 300w, https://piwikpro.de/wp-content/uploads/sites/2/2024/08/home-3-768x546.png 768w, https://piwikpro.de/wp-content/uploads/sites/2/2024/08/home-3-1536x1092.png 1536w, https://piwikpro.de/wp-content/uploads/sites/2/2024/08/home-3-2048x1456.png 2048w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> </div> </div> <div class="pp-tabs--tab-content"> <div class="wp-block-group has-white-background-color has-background is-vertical is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-42 wp-block-group-is-layout-flex" style="border-right-color:var(--wp--preset--color--grey-20);border-right-width:1px;border-bottom-color:var(--wp--preset--color--grey-20);border-bottom-width:1px;border-left-color:var(--wp--preset--color--grey-20);border-left-width:1px;padding-top:var(--wp--preset--spacing--32);padding-right:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--64);padding-left:var(--wp--preset--spacing--16)"> <h3 class="wp-block-heading has-text-align-center" id="steigern-sie-umsatz-akzeptanz-und-akquisition-mit-den-richtigen-daten">Steigern Sie Umsatz, Akzeptanz und Akquisition mit den richtigen Daten</h3> <p class="has-text-align-center has-large-font-size">Verstehen Sie, wer Ihre Kunden sind und wie sie über verschiedene Kanäle mit Ihnen interagieren. Nutzen Sie diese Einblicke, um eine personalisierte User Experience zu schaffen und Ihre Kampagnen zu optimieren. Respektieren Sie die Privatsphäre der Nutzer bei jedem Schritt.</p> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <p class="has-text-align-left pp-action-link"><a href="/data-activation/">Mehr erfahren</a></p> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-43 wp-block-group-is-layout-constrained" style="margin-top:-40px;margin-bottom:0px;padding-top:0;padding-right:var(--wp--preset--spacing--16);padding-bottom:0;padding-left:var(--wp--preset--spacing--16)"> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="728" src="https://piwikpro.de/wp-content/uploads/sites/2/2024/08/home-4-1024x728.png" alt="" class="wp-image-56811" srcset="https://piwikpro.de/wp-content/uploads/sites/2/2024/08/home-4-1024x728.png 1024w, https://piwikpro.de/wp-content/uploads/sites/2/2024/08/home-4-300x213.png 300w, https://piwikpro.de/wp-content/uploads/sites/2/2024/08/home-4-768x546.png 768w, https://piwikpro.de/wp-content/uploads/sites/2/2024/08/home-4-1536x1092.png 1536w, https://piwikpro.de/wp-content/uploads/sites/2/2024/08/home-4-2048x1456.png 2048w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> </div> </div> <div class="pp-tabs--tab-content"> <div class="wp-block-group has-white-background-color has-background is-vertical is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-45 wp-block-group-is-layout-flex" style="border-right-color:var(--wp--preset--color--grey-20);border-right-width:1px;border-bottom-color:var(--wp--preset--color--grey-20);border-bottom-width:1px;border-left-color:var(--wp--preset--color--grey-20);border-left-width:1px;padding-top:var(--wp--preset--spacing--32);padding-right:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--64);padding-left:var(--wp--preset--spacing--16)"> <h3 class="wp-block-heading has-text-align-center" id="meet-your-analytics-amp-privacy-needs">Erfüllt Ihren Bedarf an Analytics und Datenschutz</h3> <p class="has-text-align-center has-large-font-size">Erhalten Sie mehr Daten aus mehr Quellen dank der flexiblen Datenschutz-Features von Piwik PRO. Sammeln Sie Daten im Rahmen weltweiter Regulierungen, wie etwa der DSGVO in Europa, LGPD in Brasilien und CCPA in den USA.</p> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <p class="has-text-align-left pp-action-link"><a href="/datenschutz-compliance/">Mehr erfahren</a></p> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-46 wp-block-group-is-layout-constrained" style="margin-top:-40px;margin-bottom:0px;padding-top:0;padding-right:var(--wp--preset--spacing--16);padding-bottom:0;padding-left:var(--wp--preset--spacing--16)"> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="633" src="https://piwikpro.de/wp-content/uploads/sites/2/2024/08/home-5-1024x633.png" alt="" class="wp-image-56812" srcset="https://piwikpro.de/wp-content/uploads/sites/2/2024/08/home-5-1024x633.png 1024w, https://piwikpro.de/wp-content/uploads/sites/2/2024/08/home-5-300x185.png 300w, https://piwikpro.de/wp-content/uploads/sites/2/2024/08/home-5-768x475.png 768w, https://piwikpro.de/wp-content/uploads/sites/2/2024/08/home-5-1536x949.png 1536w, https://piwikpro.de/wp-content/uploads/sites/2/2024/08/home-5-2048x1266.png 2048w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> </div> </div> </div></div> </div> </div> <div class="wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-74 wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center" id="was-kunden-uber-uns-sagen">Was Kunden über uns sagen</h2> <div class="wp-block-group is-layout-grid wp-container-core-group-is-layout-73 wp-block-group-is-layout-grid"> <div class="wp-block-group has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-52 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--8);padding-right:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--16)"> <div class="wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-49 wp-block-group-is-layout-flex" style="border-bottom-color:var(--wp--preset--color--white);border-bottom-width:1px;min-height:80px"> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image is-resized"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/clients/svc-b.svg" alt="" style="width:auto;height:48px"/></figure> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-51 wp-block-group-is-layout-constrained"> <p class="has-small-font-size"><strong>SVC, Betreiber einer elektronischen Verwaltungsplattform für das österreichische Sozialversicherungssystem, erzielte eine 12,8%-ige Steigerung der Servicequalität mit datenbasierter Optimierung der User Experience.</strong></p> <p class="has-small-font-size">Unser Kernziel ist, datenbasiert die User Experience zu optimieren und zu steigern. Die PPAS vereint hier alle erforderlichen Features, um dieses Ziel zu erreichen. Von der Analyse und Auswertung aller Kanäle bis hin zur Zielgruppensegmentierung und Ausspielung passender Inhalte haben wir nun eine Lösung mit der wir alles umsetzen können.</p> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-50 wp-block-group-is-layout-constrained"> <p class="has-small-font-size"><strong>Gerold Brauchart</strong></p> <p class="has-small-font-size">eSV Projektmanagement, SVC</p> </div> </div> </div> <div class="wp-block-group has-pink-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-56 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--8);padding-right:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--16)"> <div class="wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-53 wp-block-group-is-layout-flex" style="border-bottom-color:var(--wp--preset--color--white);border-bottom-width:1px;min-height:80px"> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image is-resized"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/quotes/xs4all.svg" alt="" style="width:auto;height:42px"/></figure> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-55 wp-block-group-is-layout-constrained"> <p class="has-small-font-size"><strong> XS4ALL, der älteste Internet Service Provider in den Niederlanden, stellt die Sicherheit und den Datenschutz seiner Kunden mit der Piwik PRO Analytics Suite an die erste Stelle</strong></p> <p class="has-small-font-size">Wir begannen aus Gründen der Sicherheit und des Datenschutzes nach einem neuen Werkzeug zu suchen. Da wir die Daten unserer Kunden nicht an Dritte, insbesondere an solche, die nicht in Europa ansässig sind, weitergeben wollten, kam Google Analytics nicht in Frage. Piwik PRO war die einzige Plattform, die unsere Bedürfnisse vollständig erfüllt hat (…).</p> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-54 wp-block-group-is-layout-constrained"> <p class="has-small-font-size"><strong>Erik Van Der Kooij</strong></p> <p class="has-small-font-size">Head of Digital at XS4ALL</p> </div> </div> </div> <div class="wp-block-group has-blue-30-background-color has-background is-layout-constrained wp-container-core-group-is-layout-60 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--8);padding-right:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--16)"> <div class="wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-57 wp-block-group-is-layout-flex" style="border-bottom-color:var(--wp--preset--color--white);border-bottom-width:1px;min-height:80px"> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image is-resized"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/clients/candid-b.svg" alt="" style="width:auto;height:36px"/></figure> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-59 wp-block-group-is-layout-constrained"> <p class="has-small-font-size"><strong>Die Marcom-Plattform-Organisation Candid hat sich mit Piwik PRO auf dem Weg zur vollständigen DSGVO-Compliance zusammengetan </strong></p> <p class="has-small-font-size">Wir haben uns vor über zwei Jahren mit Piwik PRO zusammengetan, nicht nur für unsere eigene Plattform, sondern auch für unsere Kunden. Wir arbeiten Seite an Seite mit Piwik PRO, um sicherzustellen, dass die First Party-Daten unserer Kunden ordnungsgemäß gesammelt und verwendet werden. Die Philosophie von Candid ist es, offen und neugierig zu sein, die Zusammenarbeit mit Piwik PRO fördert dies.</p> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-58 wp-block-group-is-layout-constrained"> <p class="has-small-font-size"><strong>Gérard Ghazarian</strong></p> <p class="has-small-font-size">Gründer & CEO von Candid</p> </div> </div> </div> <div class="wp-block-group has-grey-20-background-color has-background is-layout-constrained wp-container-core-group-is-layout-64 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--8);padding-right:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--16)"> <div class="wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-61 wp-block-group-is-layout-flex" style="border-bottom-color:var(--wp--preset--color--white);border-bottom-width:1px;min-height:80px"> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image is-resized"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/clients/tecalliance-b.svg" alt="" style="width:auto;height:42px"/></figure> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-63 wp-block-group-is-layout-constrained"> <p class="has-small-font-size"><strong>TecAlliance, ein unabhängiger Dienstleister für den Kfz-Ersatzteilmarkt, nutzt Piwik PRO, um sein Produkt zu optimieren und die Benutzererfahrung durch die Analyse von Verhaltensdaten zu verbessern </strong></p> <p class="has-small-font-size">Wir benötigen Informationen über die Art und Weise, wie Kunden mit unserem Produkt arbeiten und interagieren. Mit den gesammelten Daten aus Piwik PRO können wir unser Produkt den Kundenanforderungen entsprechend optimieren und unsere Entwicklungsressourcen effektiv einteilen.</p> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-62 wp-block-group-is-layout-constrained"> <p class="has-small-font-size"><strong>Dr. Bartosch Belkius</strong></p> <p class="has-small-font-size">Vice President Analytics, TecAlliance GmbH</p> </div> </div> </div> <div class="wp-block-group has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-68 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--8);padding-right:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--16)"> <div class="wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-65 wp-block-group-is-layout-flex" style="border-bottom-color:var(--wp--preset--color--white);border-bottom-width:1px;min-height:80px"> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image is-resized"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/quotes/threepalmsmdia.svg" alt="" style="width:auto;height:42px"/></figure> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-67 wp-block-group-is-layout-constrained"> <p class="has-small-font-size"><strong>Die amerikanische Marketing-Agentur Three Palms Media ist überzeugt, dass Piwik PRO die perfekte Alternative zu Google Analytics und Matomo ist.</strong></p> <p class="has-small-font-size">Der Hauptgrund, warum wir zu Piwik PRO gewechselt sind, war, dass wir einen nahtlosen technischen Support gesucht haben und uns nicht selbst länger um die Open-Source-Sache kümmern wollten. Zuvor hatten wir eine Menge Probleme, was sehr stressig war, weil wir manchmal auf unsere Daten zugreifen wollten und es nicht funktionierte, und es dauerte bis zu einer Woche, um die Dinge wieder in Gang zu bringen. Darüber müssen wir uns jetzt keine Sorgen mehr machen, und das spart uns eine Menge Zeit und Ressourcen.</p> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-66 wp-block-group-is-layout-constrained"> <p class="has-small-font-size"><strong>Ingo Haupt</strong></p> <p class="has-small-font-size">CEO of Three Palms Media</p> </div> </div> </div> <div class="wp-block-group has-pink-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-72 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--8);padding-right:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--16)"> <div class="wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-69 wp-block-group-is-layout-flex" style="border-bottom-color:var(--wp--preset--color--white);border-bottom-width:1px;min-height:80px"> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image is-resized"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/quotes/aussda-sign-b.svg" alt="" style="width:auto;height:42px"/></figure> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-71 wp-block-group-is-layout-constrained"> <p class="has-small-font-size"><strong>Das Österreichische Sozialwissenschaftliche Datenarchiv (AUSSDA) setzt die Piwik PRO Analytics Suite auf seiner Website ein, um das Wachstum zu unterstützen und die GDPR-Konformität zu erreichen.</strong></p> <p class="has-small-font-size">Für uns als relativ neue Institution ist es wichtig, unsere Sichtbarkeit innerhalb der Gemeinschaft zu erhöhen. Mit Piwik PRO überwachen wir die Wirksamkeit unserer Marketingkanäle, damit wir unsere Kommunikationsstrategie optimieren und überprüfen können, ob wir unsere Energie für den richtigen Ansatz einsetzen.</p> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-70 wp-block-group-is-layout-constrained"> <p class="has-small-font-size"><strong>Dr. Lars Kaczmirek</strong></p> <p class="has-small-font-size">Head of Aussda</p> </div> </div> </div> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-85 wp-block-group-is-layout-constrained"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-75 wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center" id="h-piwik-pro-blog">Piwik PRO blog</h2> <p class="has-text-align-center has-large-font-size">Hier finden Profis für digitales Marketing Rat, wie sie Daten datenschutzfreundlich sammeln und analysieren.</p> </div> <div class="wp-block-query is-layout-flow wp-block-query-is-layout-flow"><ul class="columns-3 wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-1 wp-block-post-template-is-layout-grid"><li class="wp-block-post post-57803 post type-post status-publish format-standard has-post-thumbnail hentry category-conversion-optimierung category-data-management category-datenschutz"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-78 wp-block-group-is-layout-constrained"> <div class="wp-block-group featured-image has-violet-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-76 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwikpro.de/blog/google-enhanced-conversions-facebook-advanced-matching/" target="_self" ><img loading="lazy" decoding="async" width="620" height="400" src="https://piwikpro.de/wp-content/uploads/sites/2/2024/11/Enhanced-Conversions-and-Advanced-Matching-violet-blog.avif" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Wie wirken sich Google Enhanced Conversions und Facebook Advanced Matching auf Ihre Analysen aus?" style="object-fit:cover;" srcset="https://piwikpro.de/wp-content/uploads/sites/2/2024/11/Enhanced-Conversions-and-Advanced-Matching-violet-blog.avif 620w, https://piwikpro.de/wp-content/uploads/sites/2/2024/11/Enhanced-Conversions-and-Advanced-Matching-violet-blog-300x194.avif 300w" sizes="auto, (max-width: 620px) 100vw, 620px" /></a></figure> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-77 wp-block-group-is-layout-constrained"><div class="wp-block-post-date has-text-color has-grey-30-color has-small-font-size"><time datetime="2024-11-18T08:00:00+00:00">November 18, 2024</time></div> <h3 class="has-link-color wp-elements-cd077e3d9e98545487b4200da709e0c7 wp-block-post-title has-large-font-size"><a href="https://piwikpro.de/blog/google-enhanced-conversions-facebook-advanced-matching/" target="_self" >Wie wirken sich Google Enhanced Conversions und Facebook Advanced Matching auf Ihre Analysen aus?</a></h3> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">Werbetreibende und Marketer, die das Vertrauen der Nutzer stärken wollen, setzen auf neue Methoden, um Anzeigen über Websites und Geräte hinweg zu tracken und gezielt zu schalten. Google und Meta haben Enhanced Conversions und Advanced Matching eingeführt. Diese Technologien verbessern das Anzeigen-Targeting und Conversion-Tracking mithilfe gehashter First-Party-Daten.</p><p class="wp-block-post-excerpt__more-text"><a class="wp-block-post-excerpt__more-link" href="https://piwikpro.de/blog/google-enhanced-conversions-facebook-advanced-matching/"><strong>Mehr lesen</strong></a></p></div></div> </div> </li><li class="wp-block-post post-38826 post type-post status-publish format-standard has-post-thumbnail hentry category-web-analytics category-data-management"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-81 wp-block-group-is-layout-constrained"> <div class="wp-block-group featured-image has-yellow-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-79 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwikpro.de/blog/rohdaten-in-der-webanalyse-richtig-nutzen/" target="_self" ><img loading="lazy" decoding="async" width="620" height="400" src="https://piwikpro.de/wp-content/uploads/sites/2/2024/02/Event-based-web-orange-blog-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="So nutzen Sie Rohdaten in der Webanalyse richtig [UPDATE]" style="object-fit:cover;" srcset="https://piwikpro.de/wp-content/uploads/sites/2/2024/02/Event-based-web-orange-blog-1.png 620w, https://piwikpro.de/wp-content/uploads/sites/2/2024/02/Event-based-web-orange-blog-1-300x194.png 300w" sizes="auto, (max-width: 620px) 100vw, 620px" /></a></figure> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-80 wp-block-group-is-layout-constrained"><div class="wp-block-post-date has-text-color has-grey-30-color has-small-font-size"><time datetime="2024-11-14T11:31:25+00:00">November 14, 2024</time></div> <h3 class="has-link-color wp-elements-cd077e3d9e98545487b4200da709e0c7 wp-block-post-title has-large-font-size"><a href="https://piwikpro.de/blog/rohdaten-in-der-webanalyse-richtig-nutzen/" target="_self" >So nutzen Sie Rohdaten in der Webanalyse richtig [UPDATE]</a></h3> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">Rohdaten bieten als Ressource unendliches Potenzial, da sie in unterschiedlichen Formen und aus verschiedenen Quellen vorliegen. Dennoch stellen Rohdaten eine Herausforderung dar, da ihre Organisation und Interpretation anspruchsvoll sind. Es erfordert Zeit, Ressourcen und technisches Know-how, um aus Rohdaten wertvolle Erkenntnisse zu gewinnen.</p><p class="wp-block-post-excerpt__more-text"><a class="wp-block-post-excerpt__more-link" href="https://piwikpro.de/blog/rohdaten-in-der-webanalyse-richtig-nutzen/"><strong>Mehr lesen</strong></a></p></div></div> </div> </li><li class="wp-block-post post-57747 post type-post status-publish format-standard has-post-thumbnail hentry category-analytics category-best-practices-how-tos-und-use-cases"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-84 wp-block-group-is-layout-constrained"> <div class="wp-block-group featured-image has-violet-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-82 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwikpro.de/blog/ctr-berechnen-und-optimieren/" target="_self" ><img loading="lazy" decoding="async" width="620" height="400" src="https://piwikpro.de/wp-content/uploads/sites/2/2024/11/How-to-calculate-a-click-through-rate-DE-violet-blog.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Wie Sie die CTR berechnen und optimieren: Tipps für Marketer" style="object-fit:cover;" srcset="https://piwikpro.de/wp-content/uploads/sites/2/2024/11/How-to-calculate-a-click-through-rate-DE-violet-blog.png 620w, https://piwikpro.de/wp-content/uploads/sites/2/2024/11/How-to-calculate-a-click-through-rate-DE-violet-blog-300x194.png 300w" sizes="auto, (max-width: 620px) 100vw, 620px" /></a></figure> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-83 wp-block-group-is-layout-constrained"><div class="wp-block-post-date has-text-color has-grey-30-color has-small-font-size"><time datetime="2024-11-08T09:07:00+00:00">November 8, 2024</time></div> <h3 class="has-link-color wp-elements-cd077e3d9e98545487b4200da709e0c7 wp-block-post-title has-large-font-size"><a href="https://piwikpro.de/blog/ctr-berechnen-und-optimieren/" target="_self" >Wie Sie die CTR berechnen und optimieren: Tipps für Marketer</a></h3> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">Die Click-Through-Rate (CTR, deutsch: Klickrate) ist eine der wichtigsten Kennzahlen im Online-Marketing. Sie zeigt, wie effektiv eine Anzeige, ein Link oder eine Kampagne funktionieren, indem sie den Prozentsatz der Nutzer misst, die auf eine Anzeige klicken, nachdem sie diese gesehen haben.  Kurz gesagt deutet eine hohe CTR darauf hin, dass Ihre Inhalte und Anzeigen relevant…</p><p class="wp-block-post-excerpt__more-text"><a class="wp-block-post-excerpt__more-link" href="https://piwikpro.de/blog/ctr-berechnen-und-optimieren/"><strong>Mehr lesen</strong></a></p></div></div> </div> </li></ul></div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-86 wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center" id="nutzen-sie-den-kostenlosen-core-plan-und-legen-sie-los-sie-benotigen-mehr-vereinbaren-sie-eine-demo-einer-piwik-pro-enterprise-konfiguration">Nutzen Sie den kostenlosen Core Plan und legen Sie los. Sie benötigen mehr? Vereinbaren Sie eine Demo einer Piwik PRO Enterprise Konfiguration.</h2> <div class="wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-4 wp-block-buttons-is-layout-flex"> <div class="wp-block-button is-style-black" id="home-bottom-cta"><a class="wp-block-button__link wp-element-button" href="/demo-vereinbaren/">Individuelle Piwik PRO Demo</a></div> <div class="wp-block-button is-style-outline is-style-outline--3" id="home-bottom-cta-core-plan"><a class="wp-block-button__link wp-element-button" href="/core-plan/">Kostenlose Core Instanz</a></div> </div> </div> </div> </div> </main> <footer class="wp-block-template-part"> <div class="wp-block-group alignfull main-footer has-white-color has-black-background-color has-text-color has-background is-layout-constrained wp-container-core-group-is-layout-102 wp-block-group-is-layout-constrained" id="main-footer" style="padding-top:var(--wp--preset--spacing--64);padding-right:var(--wp--preset--spacing--8);padding-bottom:var(--wp--preset--spacing--64);padding-left:var(--wp--preset--spacing--8)"> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-columns has-small-font-size is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex" style="padding-right:0;padding-left:0"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-4 wp-block-column-is-layout-flow" style="border-right-color:var(--wp--preset--color--secondary-dark);border-right-width:1px"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-89 wp-block-group-is-layout-constrained"> <h6 class="wp-block-heading" id="produkt">PRODUKT</h6> <nav class="is-vertical footer-navigation__column wp-block-navigation is-layout-flex wp-container-core-navigation-is-layout-2 wp-block-navigation-is-layout-flex" aria-label="Footer - 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