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</div> </div> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%"><h1 class="wp-block-post-title">Wie Sie die CTR berechnen und optimieren: Tipps für Marketer</h1> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-19 wp-block-group-is-layout-constrained"><div class="taxonomy-category wp-block-post-terms"><a href="https://piwikpro.de/blog/category/analytics/" rel="tag">Analytics</a><span class="wp-block-post-terms__separator">, </span><a href="https://piwikpro.de/blog/category/best-practices-how-tos-und-use-cases/" rel="tag">Best Practices, How Tos & Use Cases</a></div> <div class="wp-block-group has-small-font-size is-layout-constrained wp-container-core-group-is-layout-18 wp-block-group-is-layout-constrained"> <p>Geschrieben von <span class="pp-authors">Paweł Socha</span></p> <p>Veröffentlicht November 08, 2024</p> </div> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%"><figure class="aligncenter wp-block-post-featured-image"><img width="620" height="400" src="https://piwikpro.de/wp-content/uploads/sites/2/2024/11/How-to-calculate-a-click-through-rate-DE-violet-blog.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" style="object-fit:cover;" decoding="async" fetchpriority="high" srcset="https://piwikpro.de/wp-content/uploads/sites/2/2024/11/How-to-calculate-a-click-through-rate-DE-violet-blog.png 620w, https://piwikpro.de/wp-content/uploads/sites/2/2024/11/How-to-calculate-a-click-through-rate-DE-violet-blog-300x194.png 300w" sizes="(max-width: 620px) 100vw, 620px" /></figure></div> </div> </div> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%"> <div id="single-post_content" class="wp-block-group single-post_content is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group scrollable-social-share-widget is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group scrollable-social-share-widget__socials-wrapper is-layout-constrained wp-container-core-group-is-layout-21 wp-block-group-is-layout-constrained wp-container-2 is-position-sticky" style="padding-top:var(--wp--preset--spacing--8)"> <a class="pp-link" href="http://www.facebook.com/share.php?u=https://piwikpro.de/blog/ctr-berechnen-und-optimieren/&title=Wie+Sie+die+CTR+berechnen+und+optimieren%3A+Tipps+f%C3%BCr+Marketer" target="_blank" rel="noreferrer noopener"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img 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class="entry-content wp-block-post-content is-layout-flow wp-block-post-content-is-layout-flow"> <p>Die Click-Through-Rate (CTR, <em>deutsch</em>: Klickrate) ist eine der wichtigsten Kennzahlen im Online-Marketing. Sie zeigt, wie effektiv eine Anzeige, ein Link oder eine Kampagne funktionieren, indem sie den Prozentsatz der Nutzer misst, die auf eine Anzeige klicken, nachdem sie diese gesehen haben. </p> <p>Kurz gesagt deutet eine hohe CTR darauf hin, dass Ihre Inhalte und Anzeigen relevant und ansprechend für Ihre <a href="https://piwikpro.de/glossar/zielgruppe/">Zielgruppe</a> sind, während eine niedrige CTR Sie über einen Verbesserungsbedarf informiert.</p> <p>Dabei gibt es aber einige Nuancen<strong>,</strong> denn eine bloße Einstufung als „hoch“ oder „niedrig“ zeigt oft nicht das ganze Bild. Entscheidend ist, ob Sie die für Ihr Geschäft relevanten Nutzer erreichen und welche Aktionen diese nach dem Klick ausführen. </p> <p>Um die Klickrate im vollen Zusammenhang zu bewerten, benötigen Sie daher eine umfassende Analyse, die auch weitere Kennzahlen berücksichtigt.</p> <p>In diesem Artikel erfahren Sie, wie Sie die CTR berechnen und warum sie so entscheidend für den Erfolg Ihrer Marketingmaßnahmen ist. Außerdem werfen wir einen Blick auf typische CTR-Werte und geben Ihnen Tipps zur Optimierung – damit Sie nicht nur mehr Klicks erzielen, sondern auch sicherstellen, dass diese Klicks zu gewünschten Nutzerinteraktionen führen.</p> <h2 class="wp-block-heading" id="ctr-berechnung-schritt-fuer-schritt">CTR-Berechnung Schritt für Schritt<a href="#ctr-berechnung-schritt-fuer-schritt" class="heading-anchor"></a></h2> <p>Die CTR-Berechnung ist ein essenzieller Schritt, wenn Sie die Performance Ihrer digitalen Marketingkampagnen messen möchten. Die Formel zur Berechnung ist einfach: <br></p> <figure class="wp-block-image size-large"><img decoding="async" width="1024" height="361" src="https://piwikpro.de/wp-content/uploads/sites/2/2024/11/CTR_fix-1024x361.png" alt="" class="wp-image-57748" srcset="https://piwikpro.de/wp-content/uploads/sites/2/2024/11/CTR_fix-1024x361.png 1024w, https://piwikpro.de/wp-content/uploads/sites/2/2024/11/CTR_fix-300x106.png 300w, https://piwikpro.de/wp-content/uploads/sites/2/2024/11/CTR_fix-768x270.png 768w, https://piwikpro.de/wp-content/uploads/sites/2/2024/11/CTR_fix.png 1065w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <p>Dabei stehen die Impressionen für die Anzahl der Nutzer, die Ihre Anzeige gesehen haben, während die Klicks die tatsächlichen Interaktionen darstellen – also wie viele Nutzer die Anzeige angeklickt haben. </p> <p><strong>Beispiel:</strong> Wenn Ihre Anzeige <strong>1000</strong> Mal angezeigt und <strong>50</strong> Mal angeklickt wird, ergibt sich eine <strong>Click-Through-Rate (CTR) von 5 %</strong>. </p> <p>Somit zeigt Ihnen die Click-Through-Rate auch potenzielle Schwachstellen in Ihrer Kampagnenstruktur auf. Sie ist oft ein Ausgangspunkt für <a href="https://piwikpro.de/glossar/a-b-test/">A/B-Tests</a> oder Optimierungsstrategien, die auf bessere Websiteleistung abzielen. </p> <div class="wp-block-group blogpost-also-like-box has-grey-10-background-color has-background is-nowrap is-layout-flex wp-container-core-group-is-layout-23 wp-block-group-is-layout-flex" style="border-radius:26px;margin-top:var(--wp--preset--spacing--16);margin-bottom:var(--wp--preset--spacing--16);padding-top:var(--wp--preset--spacing--16);padding-right:var(--wp--preset--spacing--32);padding-bottom:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--32)"> <p class="is-style-default">Bevor Sie mit den A/B-Tests anfangen, lernen Sie <a href="https://piwikpro.de/blog/google-optimize-alternativen-beste-ab-testing-tools/">die besten Google Optimize Alternativen</a> kennen.</p> <figure class="wp-block-image size-full is-resized is-style-default"><img decoding="async" width="620" height="400" src="https://piwikpro.de/wp-content/uploads/sites/2/2024/06/A-comparison-of-tools-for-AB-testing-Google-Optimize-alternatives-blue-blog-2.png" alt="" class="wp-image-49830" style="width:340px" srcset="https://piwikpro.de/wp-content/uploads/sites/2/2024/06/A-comparison-of-tools-for-AB-testing-Google-Optimize-alternatives-blue-blog-2.png 620w, https://piwikpro.de/wp-content/uploads/sites/2/2024/06/A-comparison-of-tools-for-AB-testing-Google-Optimize-alternatives-blue-blog-2-300x194.png 300w" sizes="(max-width: 620px) 100vw, 620px" /></figure> </div> <h3 class="wp-block-heading" id="ich-kenne-schon-meine-ctr-was-jetzt">Ich kenne schon meine CTR, was jetzt?<a href="#ich-kenne-schon-meine-ctr-was-jetzt" class="heading-anchor"></a></h3> <p>Die CTR allein ist zwar ein wertvoller Indikator, doch erst in Kombination mit anderen <a href="https://piwikpro.de/glossar/metrik/">Metriken</a> bietet sie wertvolle Einblicke in die Effizienz Ihrer Kampagnen: </p> <ul class="wp-block-list"> <li>Die <a href="https://piwikpro.de/glossar/conversion-rate/">Conversion-Rate</a> ergänzt die CTR, indem sie aufzeigt, wie viele Klicks zu den gewünschten Aktionen führen – sei es ein Kauf, eine Anmeldung oder ein Download. </li> <li>Der ROI (Return on Investment) verdeutlicht zusätzlich, ob die erzielten Klicks auch wirtschaftlich sinnvoll sind.</li> <li>Die hohe <a href="https://piwikpro.de/glossar/absprungrate/">Absprungrate</a> signalisiert, dass möglicherweise Diskrepanzen zwischen der Anzeige und der Zielseite bestehen oder dass die Seite die Nutzerintention nicht erfüllt. </li> </ul> <p>Zusammen bilden diese Metriken ein vollständiges Bild der Kampagnenleistung.</p> <p>Deswegen sind regelmäßige, umfassende Analysen und Anpassungen der Schlüssel für langfristigen Erfolg. Sie tun dies zum Beispiel, indem Sie Google Ads mit einer integrierbaren Analytics-Plattform kombinieren – wie die <a href="https://piwikpro.de/">Piwik PRO Analytics Suite</a>. </p> <p>Eine Analytics-basierte Optimierung Ihrer Google Ads führt oft zu signifikanten Verbesserungen der CTR sowie anderer wesentlichen Metriken wie Ziel-Conversions, Absprungrate oder ROI. </p> <div class="wp-block-group blogpost-also-like-box has-grey-10-background-color has-background is-nowrap is-layout-flex wp-container-core-group-is-layout-24 wp-block-group-is-layout-flex" style="border-style:none;border-width:0px;border-radius:26px;min-height:0px;padding-top:var(--wp--preset--spacing--16);padding-right:var(--wp--preset--spacing--32);padding-bottom:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--32)"> <p class="is-style-default has-medium-font-size">Mehr dazu, wie Sie Ihre Kampagnen verbessern, finden Sie in unserem Artikel: <a href="https://piwikpro.de/blog/google-ads-kampagnen-optimierung/">Wie Sie Google Ads Kampagnen mit Piwik PRO Analytics Suite optimieren</a>.</p> <figure class="wp-block-image size-full is-style-default"><img loading="lazy" decoding="async" width="620" height="400" src="https://piwikpro.de/wp-content/uploads/sites/2/2024/06/Optimizing-Google-Ads-with-Piwik-PRO-red-blog-2.png" alt="Google Ads Optimiererung mit Piwik PRO" class="wp-image-39658" style="object-fit:cover" srcset="https://piwikpro.de/wp-content/uploads/sites/2/2024/06/Optimizing-Google-Ads-with-Piwik-PRO-red-blog-2.png 620w, https://piwikpro.de/wp-content/uploads/sites/2/2024/06/Optimizing-Google-Ads-with-Piwik-PRO-red-blog-2-300x194.png 300w" sizes="auto, (max-width: 620px) 100vw, 620px" /></figure> </div> <h2 class="wp-block-heading" id="was-ist-eine-gute-ctr">Was ist eine gute CTR?<a href="#was-ist-eine-gute-ctr" class="heading-anchor"></a></h2> <p>Eine „gute“ CTR variiert je nach Marketingkanal und Kampagnentyp, da es keine festen, universellen Richtwerte gibt. </p> <p>Während die durchschnittliche CTR für Display-Anzeigen <strong>oft unter 1 % liegt</strong>, können Suchanzeigen mit gutem Targeting und relevanten Keywords <strong>Werte von 3 % oder mehr erreichen</strong>, da sie durch ihre direkte Platzierung in Suchergebnissen mit der aktiven Suchintention der Nutzer übereinstimmen (Quelle: <a href="https://www.wordstream.com/blog/ws/2016/02/29/google-adwords-industry-benchmarks">wordstream.com</a>).</p> <p>Auch im <a href="https://piwikpro.de/blog/mit-tracking-und-analytics-e-mail-marketing-kampagnen-optimieren/">E-Mail-Marketing</a> kann die CTR stark schwanken – je nach Branche und Zielgruppe. Entscheidend ist hierbei der Kontext: Eine Kampagne zur Steigerung der Markenbekanntheit wird in der Regel eine niedrigere CTR haben als eine <a href="https://piwikpro.de/glossar/lead-generierung/">Leadgenerierung</a>-Kampagne, die auf eine bestimmte <a href="https://piwikpro.de/glossar/conversion/">Conversion</a> abzielt.</p> <p>Deswegen ist es so wichtig, die CTR immer im Zusammenspiel mit anderen Metriken zu betrachten, um ein umfassendes Bild der Kampagneneffizienz zu sehen. </p> <p>Indem Sie regelmäßig Branchenbenchmarks prüfen und Ihre Kampagnenziele klar definieren, können Sie eine realistische Einschätzung einer (in Ihrem Fall) guten CTR vornehmen und herausfinden, wann und wo Optimierung sinnvoll ist.</p> <div class="wp-block-group blogpost-also-like-box has-grey-10-background-color has-background is-nowrap is-layout-flex wp-container-core-group-is-layout-25 wp-block-group-is-layout-flex" style="border-style:none;border-width:0px;border-radius:26px;min-height:0px;padding-top:var(--wp--preset--spacing--16);padding-right:var(--wp--preset--spacing--32);padding-bottom:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--32)"> <p class="is-style-default has-medium-font-size">Mehr über die Analyse der Marketingmetriken finden Sie in unserem <a href="https://piwikpro.de/blog/marketing-analytics-guide-fuer-anfaenger/">Marketing Analytics Guide für Anfänger</a>.</p> <figure class="wp-block-image size-full is-resized is-style-default"><img loading="lazy" decoding="async" width="620" height="400" src="https://piwikpro.de/wp-content/uploads/sites/2/2024/06/Marketing-Analytics-Guide-violet-blog-1.png" alt="" class="wp-image-39654" style="width:400px" srcset="https://piwikpro.de/wp-content/uploads/sites/2/2024/06/Marketing-Analytics-Guide-violet-blog-1.png 620w, https://piwikpro.de/wp-content/uploads/sites/2/2024/06/Marketing-Analytics-Guide-violet-blog-1-300x194.png 300w" sizes="auto, (max-width: 620px) 100vw, 620px" /></figure> </div> <h2 class="wp-block-heading" id="wie-kann-man-die-ctr-optimieren">Wie kann man die CTR optimieren?<a href="#wie-kann-man-die-ctr-optimieren" class="heading-anchor"></a></h2> <p>Die Optimierung der Click-Through-Rate erfordert eine gezielte Anpassung mehrerer Elemente. Ein guter Start sind die Anzeigentexte und deren visuelle Gestaltung. </p> <p>Anzeigen sollten klar und ansprechend sein und vor allem eine überzeugende Handlungsaufforderung (<a href="https://piwikpro.de/glossar/call-to-action-cta/">Call-to-Action</a>) enthalten, die Nutzer zum Klicken animieren. </p> <p>Ebenso entscheidend ist das Targeting: Stellen Sie sicher, dass Ihre Anzeige genau die Nutzer erreicht, die an Ihrem Angebot interessiert sind. Eine präzise Zielgruppenansprache kann die CTR erheblich steigern.</p> <p>Überdies sollten Sie die Konsistenz zwischen der Anzeige und der Zielseite (<a href="https://piwikpro.de/glossar/landingpage/">Landing-Page</a>) gewährleisten. Wenn Nutzer nach dem Klick auf eine irrelevante oder schlecht gestaltete Landing-Page stoßen, kann dies nicht nur die Klickrate, sondern auch die allgemeine Erfahrung mit Ihrer Marke negativ beeinflussen. </p> <p>Schließlich sind A/B-Tests ebenfalls ein wirkungsvolles Instrument, um verschiedene Anzeigenversionen zu testen und diejenigen zu identifizieren, die die beste Performance zeigen. </p> <p>Indem Sie diese Maßnahmen regelmäßig überprüfen und anpassen, können Sie Ihre CTR nicht nur kurzfristig verbessern, sondern langfristig eine höhere Effizienz in Ihren Marketingkampagnen erzielen.</p> <div class="wp-block-group blogpost-also-like-box has-grey-10-background-color has-background is-nowrap is-layout-flex wp-container-core-group-is-layout-26 wp-block-group-is-layout-flex" style="border-style:none;border-width:0px;border-radius:26px;min-height:0px;padding-top:var(--wp--preset--spacing--16);padding-right:var(--wp--preset--spacing--32);padding-bottom:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--32)"> <p class="is-style-default has-medium-font-size">Um Ihre Optimierungsmaßnahmen noch erfolgreicher zu machen, sollten Sie datengestützte Entscheidungen treffen. Lesen Sie dazu unseren Artikel:<a href="https://piwikpro.de/blog/data-driven-marketing-weg-zum-kundenerfolg/"> Data Driven Marketing: Der Weg zum Kundenerfolg</a>.</p> <figure class="wp-block-image size-full is-style-default"><img loading="lazy" decoding="async" width="620" height="400" src="https://piwikpro.de/wp-content/uploads/sites/2/2023/06/What-is-Data-Activation-and-How-Does-it-Work-Update-blue-blog-1.png" alt="" class="wp-image-37394" style="object-fit:cover" srcset="https://piwikpro.de/wp-content/uploads/sites/2/2023/06/What-is-Data-Activation-and-How-Does-it-Work-Update-blue-blog-1.png 620w, https://piwikpro.de/wp-content/uploads/sites/2/2023/06/What-is-Data-Activation-and-How-Does-it-Work-Update-blue-blog-1-300x194.png 300w" sizes="auto, (max-width: 620px) 100vw, 620px" /></figure> </div> <h2 class="wp-block-heading" id="ctr-mit-piwik-pro-optimieren">CTR mit Piwik PRO optimieren<a href="#ctr-mit-piwik-pro-optimieren" class="heading-anchor"></a></h2> <p>Piwik PRO bietet eine leistungsstarke Analytics-Plattform, die detaillierte Einblicke in <a href="https://piwikpro.de/blog/nutzerverhalten-und-verhaltensdaten-in-webanalyse/">Nutzerverhalten und Verhaltensdaten</a> ermöglicht, mit denen Sie Ihre Kampagnen optimieren.</p> <p>Ein zentrales Feature dabei ist die <a href="https://piwikpro.de/glossar/zielgruppensegmentierung/">Zielgruppensegmentierung</a>, mit der Sie Ihre Kampagnen gezielt auf spezifische Nutzergruppen ausrichten. Mehr dazu finden Sie in unserem Artikel über<a href="https://piwikpro.de/blog/zielgruppen-targeting-mit-cdp/"> Zielgruppen-Targeting mit CDP</a>.</p> <p>Ein Beispiel für den Erfolg datengetriebener Optimierung mit Piwik PRO zeigt die<a href="https://piwikpro.de/success-stories/nettium/"> Nettium Success Story</a>, in der das Unternehmen durch gezielte Maßnahmen seine Online-Performance erheblich gesteigert hat.</p> <h2 class="wp-block-heading" id="fazit-warum-ctr-beobachtung-allein-nicht-ausreicht">Fazit: Warum CTR-Beobachtung allein nicht ausreicht<a href="#fazit-warum-ctr-beobachtung-allein-nicht-ausreicht" class="heading-anchor"></a></h2> <p>Obwohl die Click-Through-Rate eine wertvolle Kennzahl ist, sollte sie immer im Kontext anderer Performance-Indikatoren wie der Conversion-Rate, Absprungrate oder dem ROI betrachtet werden. </p> <p>Klicks allein reichen nicht aus, um den Erfolg einer Kampagne zu bewerten – was zählt, sind die Handlungen, die nach dem Klick folgen. </p> <p>Und wenn Sie Ihre Kunden noch besser verstehen möchten, ist die <a href="https://piwikpro.de/blog/customer-data-integration/">Integration von Kundendaten</a> entscheidend, um tiefgreifende Einblicke in das Verhalten Ihrer Nutzer sowie deren Bedürfnisse zu erhalten. </p> <p>Mit Piwik PRO können Sie all diese Daten effektiv integrieren und nutzen, um fundierte Entscheidungen zu treffen. Testen Sie die kostenlose<a href="https://piwikpro.de/core-plan/"> Core-Version von Piwik PRO</a> und verbessern Sie Ihre Kampagnen mit datengestützten Erkenntnissen.</p> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-27 wp-block-group-is-layout-constrained"> <div class="wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3 wp-block-buttons-is-layout-flex"> <div class="wp-block-button has-custom-font-size is-style-fill has-extra-large-font-size"><a class="wp-block-button__link has-white-color has-text-color has-link-color wp-element-button" href="https://piwikpro.de/core-plan/" style="border-style:none;border-width:0px;border-radius:8px;padding-top:var(--wp--preset--spacing--8);padding-right:16px;padding-bottom:var(--wp--preset--spacing--8);padding-left:16px">Kostenlos testen</a></div> </div> </div> </div></div> <div id="post_footer" class="wp-block-group post_footer is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-31 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--16);padding-right:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--16)"> <div class="wp-block-group is-layout-flex wp-container-core-group-is-layout-30 wp-block-group-is-layout-flex"> <figure class="wp-block-image size-full is-resized is-style-rounded"><img width="512" height="512" src="/wp-content/uploads/sites/2/2024/07/author-pawel-socha.png" alt="" class="wp-image-55591" style="object-fit:cover;width:48px;height:48px" srcset="https://piwikpro.de/wp-content/uploads/sites/2/2024/07/author-pawel-socha.png 512w, https://piwikpro.de/wp-content/uploads/sites/2/2024/07/author-pawel-socha-300x300.png 300w, https://piwikpro.de/wp-content/uploads/sites/2/2024/07/author-pawel-socha-150x150.png 150w" sizes="(max-width: 512px) 100vw, 512px" /></figure> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-29 wp-block-group-is-layout-constrained"> <h3 class="wp-block-heading" id="pawel-socha">Paweł Socha</h3> <p class="has-small-font-size">Senior Content Marketer</p> </div> </div> <p class="has-small-font-size">Copy- und UX-Writer mit einem fundierten Hintergrund in Linguistik und Fachübersetzungen. Durch seine umfassende Erfahrung in zahlreichen Branchen (SaaS, Fintech, E-Commerce) hat er ein tiefes Verständnis dafür entwickelt, wie man komplexe Sachverhalte in einfache, verständliche Worte fasst. Sein Ziel ist es, Inhalte zu schaffen, die nicht nur informativ und leicht zugänglich sind, sondern auch den Leser fesseln und zum Handeln anregen. Paweł arbeitet unermüdlich daran, die Nutzererfahrung durch klar vermittelte Botschaften zu verbessern, die in einem intuitiven Content-Design verpackt sind. <a href="https://www.linkedin.com/in/sochap/" target="_blank" rel="noreferrer noopener">LinkedIn Profil</a></p> </div> <hr class="wp-block-separator has-alpha-channel-opacity"/> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <div class="wp-block-query is-layout-flow wp-block-query-is-layout-flow"><ul class="wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow"><li class="wp-block-post post-17101 post type-post status-publish format-standard has-post-thumbnail hentry category-datenschutz category-dsgvo"> <div class="wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-33 wp-block-group-is-layout-flex"> <p class="has-small-font-size" style="font-style:normal;font-weight:700;text-transform:uppercase">VORHERIGER ARTIKEL</p> <h4 class="wp-block-post-title"><a href="https://piwikpro.de/blog/privacy-by-design-und-privacy-by-default/" target="_self" >Was sind Privacy by Design & Privacy by Default unter der DSGVO</a></h4> <div class="wp-block-group has-small-font-size is-layout-flex wp-container-core-group-is-layout-32 wp-block-group-is-layout-flex"> <p>Oktober 31, 2024 von <span class="pp-authors">Beata Moryl, Sebastian Synowiec</span></p> </div> </div> </li></ul></div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <div class="wp-block-query is-layout-flow wp-block-query-is-layout-flow"><ul class="wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow"><li class="wp-block-post post-38826 post type-post status-publish format-standard has-post-thumbnail hentry category-web-analytics category-data-management"> <div class="wp-block-group 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