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<!Doctype html> <html lang='en'> <head> <title>Hospitality-Focused Cultural Initiatives : Behind the Journey </title> <link rel='canonical' href='https://www.trendhunter.com/trends/behind-the-journey' /> <meta property='fb:page_id' content='58207373724' /> <meta property='title' content='Hospitality-Focused Cultural Initiatives Behind the Journey '/> <meta name='description' content='Behind the Journey - Behind the Journey is a new exhibition launched by Rosewood Hotels & Resorts. 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It is part of the brand’s global cultural initiative, Rosew...'/> <meta property='og:url' content='https://www.trendhunter.com/trends/behind-the-journey'/> <meta property='og:site_name' content='TrendHunter.com'/> <meta property='og:image' content='https://cdn.trendhunterstatic.com/thumbs/552/behind-the-journey.jpeg?auto=webp'/> <meta property='og:type' content='article'/> <link rel='preload' href='https://cdn.trendhunterstatic.com/thumbs/552/behind-the-journey.jpeg?auto=webp' as='image'> <link rel='amphtml' href='https://www.trendhunter.com/amp/trends/behind-the-journey'> <meta name='viewport' content='width=device-width, initial-scale=1.0'> <meta charset='UTF-8'> <link rel="apple-touch-icon" sizes="180x180" href="https://cdn.trendhunterstatic.com/icons/manifest/apple-touch-icon.png"> <link rel="icon" type="image/png" sizes="32x32" href="https://cdn.trendhunterstatic.com/icons/manifest/favicon-32x32.png"> <link rel="icon" type="image/png" sizes="16x16" href="https://cdn.trendhunterstatic.com/icons/manifest/favicon-16x16.png"> <link rel="mask-icon" href="https://cdn.trendhunterstatic.com/icons/manifest/safari-pinned-tab.svg" color="#000000"> <meta name="theme-color" content="#000000"> <link rel="manifest" href="https://www.trendhunter.com/apps/inc/manifest.json"> <meta property='fb:app_id' content='85925738555' /> <meta name='copyright' content='Trend Hunter Inc.'> <link rel='preconnect' href='https://www.trendhunter.com' /><link rel='preconnect' href='https://fonts.gstatic.com' /> <link href='https://fonts.googleapis.com/css2?family=Roboto+Mono&family=Roboto:wght@100;300;400;500;700&family=Material+Icons&display=swap' rel='preload' as='style'> <link href='https://fonts.googleapis.com/css2?family=Roboto+Mono&family=Roboto:wght@100;300;400;500;700&family=Material+Icons&display=swap' rel='stylesheet'> <link href='https://www.trendhunter.com/apps/css/style?s=all&v=17326.4' rel='stylesheet' async type='text/css'> <script type='application/ld+json'> {"@context":"https:\/\/schema.org","@type":"Article","articleBody":"Behind the Journey is a new exhibition launched by Rosewood Hotels & Resorts. It is part of the brand's global cultural initiative, Rosewood Front Row. Premiering during Shanghai Art Week, the exhibition marks a significant milestone for the brand as it celebrates 10 years of operations in China. Featuring works from renowned artists Wing Shya, Leslie Zhang, and Li Cha, Behind the Journey offers a unique photographic exploration of three distinct Rosewood locations, presenting them through the artists’ personal lenses. Behind the Journey highlights how the concept of A Sense of Place — Rosewood’s guiding philosophy — is embodied in each destination. Li Cha's exploration of Beijing emphasizes intricate architectural details and historical textures, while Leslie Zhang’s depiction of Luang Prabang focuses on the city’s blend of tradition and tranquility. Wing Shya's portrayal of Madrid captures the warmth, vibrancy, and passion of the Spanish city, through rich color and movement.","datePublished":"2024-11-23T04:51:03Z","headline":"Hospitality-Focused Cultural Initiatives","publisher":{"@type":"Organization","name":"TREND HUNTER Inc.","url":"https:\/\/www.trendhunter.com","logo":{"@type":"ImageObject","url":"https:\/\/cdn.trendhunterstatic.com\/Logo2019-400.png"},"dateModified":"2024-11-23T04:51:03Z","mainEntityOfPage":"https:\/\/www.trendhunter.com\/trends\/behind-the-journey"},"author":{"@type":"Person","name":"Kalin Ned","url":"https:\/\/www.trendhunter.com\/knedelch"},"image":{"@type":"ImageObject","url":"https:\/\/cdn.trendhunterstatic.com\/thumbs\/552\/behind-the-journey.jpeg?auto=webp","width":800,"height":358}} </script> <style> :root{--btn-hover:#FFDA35}; </style> <style> .tha__loginDialog{position:absolute; bottom:50%; transform:translateY(50%);background:rgba(255,255,255,0.7);padding:15px;width:calc(100% - 80px); 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</div> </div> <div class='tha__articleBody'> <a href='https://www.cleanthesky.com?source=eyJwIjoiaHR0cHM6XC9cL3d3dy50cmVuZGh1bnRlci5jb21cL3RyZW5kc1wvYmVoaW5kLXRoZS1qb3VybmV5IiwiYWQiOiJjbGVhbnRoZXNreS1iMy0xIn0%3D' class='tha__bb cts__banner' data-bn='cleanthesky-b3-1' style='width:300px; height:300px; float:right; margin:0px 0px 20px 20px;'><img alt='Clean the Sky - Positive Eco Trends & Breakthroughs' src='https://cdn.trendhunterstatic.com/banners/cleanthesky/cleanthesky-b3-1.png?auto=webp' width=300 height=300 /></a> <h2 class='tha__title2'>Rosewood Hotels & Resorts Debuts 'Behind the Journey'</h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='/knedelch'>Kalin Ned</a> — November 22, 2024 — <a class='tha__bcLink tha__bcLink--category' href='/world'>World</a></div><div class='tha__referenceLinks'> References: <a target='_blank' href='https://www.rosewoodhotels.com/en/behind-the-journey' class='tha__referenceLink' rel='nofollow noreferrer'>rosewoodhotels</a></div></div><div class='tha__social'> <a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open("https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fbehind-the-journey","_blank");' rel='nofollow' href='javascript:void(0);' >Share on Facebook</a> <a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open("https://twitter.com/intent/tweet?text=Hospitality-Focused+Cultural+Initiatives+-+Rosewood+Hotels+%26+Resorts+Debuts+%27Behind+the+Journey%27&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fbehind-the-journey","_blank");' href='javascript:void(0);'>Share on Twitter</a> <a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open("https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fbehind-the-journey&title=Hospitality-Focused+Cultural+Initiatives+-+Rosewood+Hotels+%26+Resorts+Debuts+%27Behind+the+Journey%27","_blank");' href='javascript:void(0);'>Share on LinkedIn</a> <a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open("https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fbehind-the-journey&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F552%2Fbehind-the-journey.jpeg%3Fauto%3Dwebp&description=Hospitality-Focused+Cultural+Initiatives+-+Rosewood+Hotels+%26+Resorts+Debuts+%27Behind+the+Journey%27","_blank");' href='javascript:void(0);'>Share on Pinterest</a> </div><div class='tha__articleText tha__articleText--hasAt'>Behind the Journey is a new exhibition launched by Rosewood Hotels & Resorts. It is part of the brand's global cultural initiative, Rosewood Front Row. Premiering during Shanghai Art Week, the exhibition marks a significant milestone for the brand as it celebrates 10 years of operations in China. Featuring works from renowned artists Wing Shya, Leslie Zhang, and Li Cha, Behind the Journey offers a unique photographic exploration of three distinct Rosewood locations, presenting them through the artists’ personal lenses.<br /> <br /> Behind the Journey highlights how the concept of A Sense of Place — Rosewood’s guiding philosophy — is embodied in each destination. Li Cha's exploration of Beijing emphasizes intricate architectural details and historical textures, while Leslie Zhang’s depiction of Luang Prabang focuses on the city’s blend of tradition and tranquility. Wing Shya's portrayal of Madrid captures the warmth, vibrancy, and passion of the Spanish city, through rich color and movement.<br /> <br /> Image Credit: Rosewood Hotels & Resorts</div><div class='tpt__aSecCont'><div class='tpt__aSec'> <div class='tpt__aSecHeading'>Trend Themes</div> <div class='tpt__aSecItems'><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Cultural Art Collaborations - </b>Integrating established artists into brand experiences offers unique cultural narratives that enhance customer engagement.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Localized Storytelling - </b>Showcasing destinations through personalized artistic depictions fosters a deeper emotional connection with visitors.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Hotel-led Exhibitions - </b>Hotels curating their own exhibitions can create exclusive cultural touchpoints, attracting both guests and local art enthusiasts.</div> </div></div> </div><div class='tpt__aSec'> <div class='tpt__aSecHeading'>Industry Implications</div> <div class='tpt__aSecItems'><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Hospitality - </b>Innovating with cultural and artistic initiatives provides a competitive edge in customer experience and brand differentiation.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Tourism - </b>Leveraging bespoke artistic narratives of locations can invigorate interest in travel by offering fresh perspectives and deeper connections.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. 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class='thar__title1'>Redefining Hotel Brand Visions</div> <div class='thar__title2'>Marina Bay Sands Unveiled its 'Above Beyond' Campaign</div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:54%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:46%'></div> </div> </a><a data-is='230c' data-id='548386' data-pc='3' href='/trends/rosewood-hotels-resort' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Localized Destination Campaigns' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/548/548386/548386_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Localized Destination Campaigns</div> <div class='thar__title2'>Rosewood Hotels & Resort Debuts 'Discovered at Rosewood'</div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' 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<div class='thar__title1'>Top 100 Cosmetics Trends in November</div> <div class='thar__title2'>From Collaborative Rom-Com Drama Scents to Plumping Lip Duos</div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:100%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:0%'></div> </div> </a><a data-rel='["545762","546997","547135","547141","547184","547189","547203","547224","547280","547310"]' data-is='230c' data-id='550066' data-pc='10' href='/slideshow/november-2024-art-design' class='tha__relArticle thar thar--five thar--toplist'> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Top 100 Art & Design Trends' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/550/550066/550066_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Top 100 Art & Design Trends</div> <div class='thar__title2'>From Eco-Friendly Offices to Restored French Cognac Houses</div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:97%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:3%'></div> </div> </a></div> </div> <button class='tha__btn tha__btn--more' data-btn='more' type='button'>VIEW MORE RELATED</button> <div class='tha__moreLoader'><div class='tha__moreLoaderInner tha__loadCircle'></div></div> </div> <script id='tha__relData' type='application/json'>{"552342":{"cn":"World","cu":"world","t1":"Hospitality-Focused Cultural Initiatives","pc":"1","ab":"<h2 class='tha__title2'>Rosewood Hotels & Resorts Debuts 'Behind the Journey'<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/knedelch'>Kalin Ned<\/a> \u2014 November 22, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/world'>World<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.rosewoodhotels.com\/en\/behind-the-journey' class='tha__referenceLink' rel='nofollow noreferrer'>rosewoodhotels<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fbehind-the-journey\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Hospitality-Focused+Cultural+Initiatives+-+Rosewood+Hotels+%26+Resorts+Debuts+%27Behind+the+Journey%27&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fbehind-the-journey\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fbehind-the-journey&title=Hospitality-Focused+Cultural+Initiatives+-+Rosewood+Hotels+%26+Resorts+Debuts+%27Behind+the+Journey%27\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fbehind-the-journey&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F552%2Fbehind-the-journey.jpeg%3Fauto%3Dwebp&description=Hospitality-Focused+Cultural+Initiatives+-+Rosewood+Hotels+%26+Resorts+Debuts+%27Behind+the+Journey%27\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Behind the Journey is a new exhibition launched by Rosewood Hotels & Resorts. It is part of the brand's global cultural initiative, Rosewood Front Row. Premiering during Shanghai Art Week, the exhibition marks a significant milestone for the brand as it celebrates 10 years of operations in China. Featuring works from renowned artists Wing Shya, Leslie Zhang, and Li Cha, Behind the Journey offers a unique photographic exploration of three distinct Rosewood locations, presenting them through the artists\u2019 personal lenses.<br \/>\n<br \/>\nBehind the Journey highlights how the concept of A Sense of Place \u2014 Rosewood\u2019s guiding philosophy \u2014 is embodied in each destination. Li Cha's exploration of Beijing emphasizes intricate architectural details and historical textures, while Leslie Zhang\u2019s depiction of Luang Prabang focuses on the city\u2019s blend of tradition and tranquility. Wing Shya's portrayal of Madrid captures the warmth, vibrancy, and passion of the Spanish city, through rich color and movement.<br \/>\n<br \/>\nImage Credit: Rosewood Hotels & Resorts<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Cultural Art Collaborations - <\/b>Integrating established artists into brand experiences offers unique cultural narratives that enhance customer engagement.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Localized Storytelling - <\/b>Showcasing destinations through personalized artistic depictions fosters a deeper emotional connection with visitors.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Hotel-led Exhibitions - <\/b>Hotels curating their own exhibitions can create exclusive cultural touchpoints, attracting both guests and local art enthusiasts.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Hospitality - <\/b>Innovating with cultural and artistic initiatives provides a competitive edge in customer experience and brand differentiation.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Tourism - <\/b>Leveraging bespoke artistic narratives of locations can invigorate interest in travel by offering fresh perspectives and deeper connections.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Art & Culture - <\/b>Collaborating with the hospitality sector can open new avenues for artists and elevate the cultural appreciation for diverse audiences.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>6.9<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:58%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:42%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:51%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:49%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:99%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:1%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-0px;background-position-y:-158px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='552342'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:69%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:31%;'><\/div><\/div>","u":"\/trends\/behind-the-journey","t":"Hospitality-Focused Cultural Initiatives : Behind the Journey "},"548945":{"cn":"Marketing","cu":"marketing","t1":"Premium In-Store Experiences","pc":"5","ab":"<h2 class='tha__title2'>Lanc\u00f4me's Domaine de la Rose Flagship Offers Discovery Zones<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/DebraJ'>Debra John<\/a> \u2014 October 22, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/world'>World<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.lancome.ca\/en\/beauty-magazine-domaine-de-la-rose\/beauty-magazine-domaine-de-la-rose.html' class='tha__referenceLink' rel='nofollow noreferrer'>lancome<\/a> & <a target='_blank' href='https:\/\/moodiedavittreport.com\/lancome-and-cdfg-bring-fragrance-capital-of-grasse-to-hainan-with-haitang-bay-flagship-store\/' class='tha__referenceLink' rel='nofollow noreferrer'>moodiedavittreport<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Flancomes-domaine\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Premium+In-Store+Experiences+-+Lanc%C3%B4me%27s+Domaine+de+la+Rose+Flagship+Offers+Discovery+Zones&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Flancomes-domaine\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Flancomes-domaine&title=Premium+In-Store+Experiences+-+Lanc%C3%B4me%27s+Domaine+de+la+Rose+Flagship+Offers+Discovery+Zones\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Flancomes-domaine&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F552%2Fbehind-the-journey.jpeg%3Fauto%3Dwebp&description=Premium+In-Store+Experiences+-+Lanc%C3%B4me%27s+Domaine+de+la+Rose+Flagship+Offers+Discovery+Zones\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Lanc\u00f4me's Domaine de la Rose flagship store, its largest worldwide, offers a unique and immersive experience that emphasizes the brand's historical connection to French perfumery, rooted in Grasse. The store\u2019s design reflects Lanc\u00f4me\u2019s iconic rose symbol and showcases sustainable methods used at the brand\u2019s rose distillery.<br \/>\n<br \/>\nUpon entering, visitors follow \"a circular layout resembling the layers of a rose\u2019s petals, guiding them through the space; here, guests can explore Lanc\u00f4me\u2019s L\u2019Extrait range and curated gift options.\" One of the main highlights is the redesigned distillery, featuring soft lighting and distillation equipment that illustrate the rose processing techniques. From this area, the 'Rose Stairs' lead to the second floor, unveiling six interactive discovery zones.<br \/>\n<br \/>\nThe 'Rose Journey' further enriches the experience by walking visitors through the rose distillation process while offering insights \"into Lanc\u00f4me\u2019s commitment to sustainable rose extraction techniques and the brand\u2019s expertise in rose science.\"<br \/>\n<br \/>\nImage Credit: Lanc\u00f4me \/ The Moodie Davitt Report<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Immersive Retail Spaces - <\/b>Unique and immersive flagship stores like Lanc\u00f4me's Domaine de la Rose provide engaging experiences that enhance brand storytelling and customer loyalty.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Sustainability-focused Design - <\/b>Sustainable design elements in stores, such as the use of eco-friendly materials and processes, highlight a brand's commitment to environmental responsibility.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Interactive Discovery Zones - <\/b>Interactive zones within retail spaces offer hands-on learning about products and processes, fostering a deeper connection between consumers and brands.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Beauty and Personal Care - <\/b>The beauty industry leverages immersive retail concepts to enhance consumer engagement and convey product heritage.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Retail - <\/b>Retailers are increasingly incorporating experiential elements to create memorable shopping journeys that differentiate them in a competitive market.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Sustainability and Eco-friendly Goods - <\/b>Sustainability-driven design in products and store layouts appeals to eco-conscious consumers and sets new standards for responsible business practices.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>9<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:85%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:15%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:91%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:9%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:94%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:6%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'><\/span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-0px;background-position-y:-158px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='548945'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:90%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:10%;'><\/div><\/div>","u":"\/trends\/lancomes-domaine","t":"Premium In-Store Experiences : Lancome's Domaine"},"548596":{"cn":"Business","cu":"business","t1":"Gilded Retail Exhibitions","pc":"3","ab":"<h2 class='tha__title2'>Schiaparelli Debuts 'Through the Keyhole' Pop-Up in Shanghai<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/DebraJ'>Debra John<\/a> \u2014 October 19, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/world'>World<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.schiaparelli.com\/en' class='tha__referenceLink' rel='nofollow noreferrer'>schiaparelli<\/a> & <a target='_blank' href='https:\/\/wwd.com\/fashion-news\/fashion-scoops\/schiaparelli-china-plaza-66-shanghai-pop-up-1236687944\/' class='tha__referenceLink' rel='nofollow noreferrer'>wwd<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fthrough-the-keyhole\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Gilded+Retail+Exhibitions+-+Schiaparelli+Debuts+%27Through+the+Keyhole%27+Pop-Up+in+Shanghai&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fthrough-the-keyhole\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fthrough-the-keyhole&title=Gilded+Retail+Exhibitions+-+Schiaparelli+Debuts+%27Through+the+Keyhole%27+Pop-Up+in+Shanghai\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fthrough-the-keyhole&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F552%2Fbehind-the-journey.jpeg%3Fauto%3Dwebp&description=Gilded+Retail+Exhibitions+-+Schiaparelli+Debuts+%27Through+the+Keyhole%27+Pop-Up+in+Shanghai\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Schiaparelli, the Paris-based fashion brand, has launched its first retail exhibition in Asia, titled \u2018Through the Keyhole,\u2019 in Shanghai, available until November 6. This exhibition features accessories, jewelry, and haute couture pieces by creative director Daniel Roseberry, along with ready-to-wear garments.<br \/>\n<br \/>\nDesigned to reflect the brand's \"historic salons on Place Vend\u00f4me in Paris, a gilded installation shaped like a keyhole is displayed on the ground floor, featuring textured walls adorned with Schiaparelli\u2019s anatomical motifs while guests enter through keyhole-shaped openings into a space inspired by architect Jean-Michel Frank's 1930s design.\" <br \/>\n<br \/>\nTour guides offer insights into the brand\u2019s history, and videos of Daniel Roseberry discussing his work are shown on a large screen. Additionally, pieces from the Spring 2024 and Fall 2024 ready-to-wear collections are showcased in a private suite for an upscale experience.<br \/>\n<br \/>\nImage Credit: Schiaparelli<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Immersive Retail Installations - <\/b>Retail brands are incorporating multisensory installations to create captivating in-store experiences that go beyond traditional shopping.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Luxury Pop-up Stores - <\/b>High-end fashion labels are utilizing temporary stores to tap into new markets and offer exclusive experiences.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Historical Brand Narratives - <\/b>Fashion houses are leveraging rich brand histories and narratives to enhance engagement and deepen consumer connections.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Fashion Retail - <\/b>The fashion retail industry is evolving with immersive experiences that blur the lines between shopping and storytelling.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Luxury Goods - <\/b>The luxury goods sector is experimenting with exclusive, finely curated exhibitions to attract affluent consumers.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Event Planning - <\/b>Event planning is integrating elaborate thematic setups to produce unique, branded experiences for clientele.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>8.8<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:85%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:15%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:86%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:14%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:93%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:7%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-0px;background-position-y:-158px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='548596'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:88%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:12%;'><\/div><\/div>","u":"\/trends\/through-the-keyhole","t":"Gilded Retail Exhibitions : Through the Keyhole"},"544900":{"cn":"Art & Design","cu":"artdesign","t1":"Bamboo-Centric Furniture Capsules","pc":"3","ab":"<h2 class='tha__title2'>Roche Bobois and Jiang Qiong Er Join on the Bamboo Mood Series<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/amyduong'>Amy Duong<\/a> \u2014 September 5, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/world'>World<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/redirect.viglink.com\/?format=go&jsonp=vglnk_172547719202510&key=6ab1d62aaf9dbafae96546ba3ca1b2ac&libId=m0nzfajr0100x1tt000ULiuyz5d9s&loc=https%3A%2F%2Fdesign-milk.com%2Froche-bobois-jiang-qiong-ers-bamboo-mood-is-a-whole-vibe%2F&v=1&out=https%3A%2F%2Fwww.roche-bobois.com%2Fen-US%2Fsearch%3Fq%3DBamboo%2BMood%26search-button%3D%26lang%3Den_US&ref=https%3A%2F%2Fdesign-milk.com%2F&title=Roche%20Bobois%20%2B%20Jiang%20Qiong%20Er%E2%80%99s%20Bamboo%20Mood%20Is%20a%20Whole%20Vibe&txt=%3Cstrong%3EBamboo%20Mood%3C%2Fstrong%3E' class='tha__referenceLink' rel='nofollow noreferrer'>redirect.viglink<\/a> & <a target='_blank' href='https:\/\/design-milk.com\/roche-bobois-jiang-qiong-ers-bamboo-mood-is-a-whole-vibe\/' class='tha__referenceLink' rel='nofollow noreferrer'>design-milk<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fbamboo-mood\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Bamboo-Centric+Furniture+Capsules+-+Roche+Bobois+and+Jiang+Qiong+Er+Join+on+the+Bamboo+Mood+Series&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fbamboo-mood\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fbamboo-mood&title=Bamboo-Centric+Furniture+Capsules+-+Roche+Bobois+and+Jiang+Qiong+Er+Join+on+the+Bamboo+Mood+Series\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fbamboo-mood&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F552%2Fbehind-the-journey.jpeg%3Fauto%3Dwebp&description=Bamboo-Centric+Furniture+Capsules+-+Roche+Bobois+and+Jiang+Qiong+Er+Join+on+the+Bamboo+Mood+Series\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Roche Bobois works in collaboration with Jiang Qiong Er to present the Bamboo Mood collection, which is a furniture series centered on bamboo material. This is a motif representative of East Asian design but is also known for its strength and poeticism. The plant is the main inspiration that encouraged the Chinese designer to form a capsule that is modern and culturally mindful.<br \/>\n<br \/>\nJiang Qiong Er shares, \"Bamboo has always fascinated me. Elegant, resilient, fluid, and peaceful, it counters strong winds with insolence and play. Bamboo bends but does not break. It whispers, trembles, filters the light, and plays with shadow. Timeless. It may seem fragile, yet it provides scaffolding for the world\u2019s tallest skyscrapers. I designed this new bamboo-inspired collection as an invitation to travel; an inexhaustible source of inspiration, poetry, and dreams.\"<br \/>\n<br \/>\nImage Credit: Roche Bobois, Jiang Qiong Er<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Culturally Inspired Design - <\/b>Furniture designs deeply rooted in cultural motifs open new avenues for unique and emotionally resonant home decor.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Sustainable Material Utilization - <\/b>The trend of adopting sustainable materials like bamboo in furniture design reduces environmental impact while offering durable products.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Modern-ethnic Fusion Furniture - <\/b>Blending modern design with traditional, ethnic elements generates innovative furniture pieces that appeal to a global market.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Home Furnishings - <\/b>Integrating bamboo and other sustainable materials into home furnishings sets new standards for eco-friendly living spaces.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Interior Design - <\/b>Ethnic-inspired and poetic furniture designs provide fresh, creative options for interior designers seeking to create unique ambiances.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Luxury Lifestyle - <\/b>The fusion of modernity and cultural heritage in luxury items meets the growing demand for unique and sustainably luxurious products.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>7<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:49%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:51%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:75%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:25%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:86%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:14%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-553px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='544900'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:70%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:30%;'><\/div><\/div>","u":"\/trends\/bamboo-mood","t":"Bamboo-Centric Furniture Capsules : bamboo mood"},"538097":{"cn":"Luxury","cu":"luxury","t1":"Performance-Driven Designer Experiences","pc":"1","ab":"<h2 class='tha__title2'>Herm\u00e8s Hosts the Cinematic 'On The Wings Of Hermes' Event<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/DebraJ'>Debra John<\/a> \u2014 July 1, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/world'>World<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.hermes.com\/sg\/en\/content\/327885-onthewingshermes-event-sg\/' class='tha__referenceLink' rel='nofollow noreferrer'>hermes<\/a> & <a target='_blank' href='https:\/\/cnalifestyle.channelnewsasia.com\/style-beauty\/wings-hermes-singapore-july-2024-392201' class='tha__referenceLink' rel='nofollow noreferrer'>cnalifestyle.channelnewsasia<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fwings-of-hermes\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Performance-Driven+Designer+Experiences+-+Herm%C3%A8s+Hosts+the+Cinematic+%27On+The+Wings+Of+Hermes%27+Event&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fwings-of-hermes\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fwings-of-hermes&title=Performance-Driven+Designer+Experiences+-+Herm%C3%A8s+Hosts+the+Cinematic+%27On+The+Wings+Of+Hermes%27+Event\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fwings-of-hermes&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F552%2Fbehind-the-journey.jpeg%3Fauto%3Dwebp&description=Performance-Driven+Designer+Experiences+-+Herm%C3%A8s+Hosts+the+Cinematic+%27On+The+Wings+Of+Hermes%27+Event\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Herm\u00e8s, the iconic luxury brand, is set to host the 'On The Wings Of Herm\u00e8s' event, a unique and immersive experience that combines the art of performance with cutting-edge technology.<br \/>\n<br \/>\nThe 'On The Wings Of Herm\u00e8s' experience comprises \"seven choreographed performances, each captured in real-time and projected onto screens to create stunning visual illusions. This innovative approach allows the audience to witness the seamless blend of live action and digital artistry, resulting in a mesmerizing and multi-dimensional spectacle.\"<br \/>\n<br \/>\nAmong the highlights is a mini circus performance and in addition to this, \"the event will feature a humorous opera performed by a cast of Herm\u00e8s Kelly bags.\" This imaginative and whimsical performance showcases the brand's signature accessory in a completely new light. <br \/>\n<br \/>\nThis free event is set to arrive in Singapore and has been previously hosted in Los Angeles, Hong Kong, and Shanghai.<br \/>\n<br \/>\nImage Credit: Hermes<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Immersive Digital Performances - <\/b>Real-time digital projections combined with live action create captivating visual experiences that blur the line between physical and digital.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Whimsical Brand Storytelling - <\/b>Using imaginative narratives and iconic products as characters offers a novel approach to brand engagement and customer connection.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Cinematic Fashion Shows - <\/b>Integrating performance art with fashion presentations transforms traditional runway shows into multi-sensory cinematic spectacles.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Luxury Goods - <\/b>Luxury brands are increasingly focusing on experiential marketing efforts to create unique and lasting consumer impressions.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Event Production - <\/b>The event production industry is seeing a rise in demand for technologists and creatives to collaborate on high-concept, immersive presentations.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Digital Artistry - <\/b>Digital artists and technologists are being called to push the boundaries of visual storytelling through innovative use of projections and real-time visuals.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>5.6<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:45%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:55%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:46%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:54%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:76%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:24%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-158px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='538097'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:56%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:44%;'><\/div><\/div>","u":"\/trends\/wings-of-hermes","t":"Performance-Driven Designer Experiences : Wings Of Hermes"},"545649":{"cn":"Marketing","cu":"marketing","t1":"Global Hospitality Campaigns","pc":"1","ab":"<h2 class='tha__title2'>Raffles Hotels and Resorts Debuts 'The Butler Did It' Campaign<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/DebraJ'>Debra John<\/a> \u2014 September 13, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/world'>World<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.instagram.com\/p\/C_xxP9bSB9L\/' class='tha__referenceLink' rel='nofollow noreferrer'>instagram<\/a> & <a target='_blank' href='https:\/\/www.marketing-interactive.com\/raffles-hotels-legendary-butler-brings-luxury-and-glamour-directly-to-guests-in-new-campaign' class='tha__referenceLink' rel='nofollow noreferrer'>marketing-interactive<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fraffles-hotels-and-resorts\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Global+Hospitality+Campaigns+-+Raffles+Hotels+and+Resorts+Debuts+%27The+Butler+Did+It%27+Campaign&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fraffles-hotels-and-resorts\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fraffles-hotels-and-resorts&title=Global+Hospitality+Campaigns+-+Raffles+Hotels+and+Resorts+Debuts+%27The+Butler+Did+It%27+Campaign\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fraffles-hotels-and-resorts&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F552%2Fbehind-the-journey.jpeg%3Fauto%3Dwebp&description=Global+Hospitality+Campaigns+-+Raffles+Hotels+and+Resorts+Debuts+%27The+Butler+Did+It%27+Campaign\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Raffles Hotels and Resorts has launched a global campaign, 'The Butler Did It,' focused on the brand's Butler Service and its contribution to creating exceptional guest experiences. The campaign includes a brand film featuring \"actor Waris Ahluwalia, fashion icon Robert Rabensteiner, and model May Siu as guests, with model Tim Easton in the role of the Butler.\"<br \/>\n<br \/>\nThe film presents various services offered by the titular Butler, such as \"organizing private tours of the Palm Garden Fountain, managing in-room dining requests, booking poolside cabanas, and arranging tickets to events,\" often in anticipation of guests' needs. This initiative aligns with Raffles' ongoing global expansion, including recent openings in Jaipur, London, Boston, and Bahrain. 'The Butler Did It' campaign aims to highlight the significance of the Butler Service as a key element in delivering the distinctive and sophisticated experiences for which Raffles is known.<br \/>\n<br \/>\nImage Credit: Raffles Hotels and Resorts \/ Marketing-Interactive<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Celebrity-endorsed Brand Campaigns - <\/b>Leveraging well-known personalities in marketing creates a connection that can elevate brand prestige and recognition.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Personalized Luxury Services - <\/b>Focusing on tailored guest experiences adds a unique edge that distinguishes luxury brands in the competitive hospitality market.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Video-centric Marketing Campaigns - <\/b>Utilizing engaging brand films showcases a company's services in a dynamic and memorable way, capturing potential guests' attention.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Luxury Hospitality - <\/b>High-end hotels and resorts are continuously amplifying their personalized service offerings to appeal to discerning travelers.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Marketing and Advertising - <\/b>Campaigns that integrate storytelling and celebrity impact are reshaping how brands engage with their audience.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Tourism and Leisure - <\/b>Innovative guest service models are crucial in maintaining competitive differentiation within the global travel industry.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>5.9<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:47%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:53%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:42%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:58%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:87%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:13%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-0px;background-position-y:-474px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='545649'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:59%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:41%;'><\/div><\/div>","u":"\/trends\/raffles-hotels-and-resorts","t":"Global Hospitality Campaigns : Raffles Hotels and Resorts"},"538292":{"cn":"Art & Design","cu":"artdesign","t1":"Contemporary Sleek Boutique Hotels","pc":"3","ab":"<h2 class='tha__title2'>Vermilion Zhou Design Group Created the NI HAO Hotel<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/amyduong'>Amy Duong<\/a> \u2014 June 28, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/world'>World<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/redirect.viglink.com\/?format=go&jsonp=vglnk_171956964605810&key=6ab1d62aaf9dbafae96546ba3ca1b2ac&libId=lxyjcdk00100x1tt000ULhby7w7t3&loc=https%3A%2F%2Fdesign-milk.com%2Fni-hao-hotel-welcomes-guests-with-its-punk-wellness-ethos%2F&v=1&out=https%3A%2F%2Fwww.vermilionzhou.com%2F&ref=https%3A%2F%2Fdesign-milk.com%2F&title=NI%20HAO%20Hotel%20Welcomes%20Guests%20With%20Its%20Punk%20Wellness%20Ethos&txt=%3Cstrong%3EVermilion%20Zhou%20Design%20Group%3C%2Fstrong%3E' class='tha__referenceLink' rel='nofollow noreferrer'>redirect.viglink<\/a> & <a target='_blank' href='https:\/\/design-milk.com\/ni-hao-hotel-welcomes-guests-with-its-punk-wellness-ethos\/' class='tha__referenceLink' rel='nofollow noreferrer'>design-milk<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fni-hao-hotel\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Contemporary+Sleek+Boutique+Hotels+-+Vermilion+Zhou+Design+Group+Created+the+NI+HAO+Hotel&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fni-hao-hotel\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fni-hao-hotel&title=Contemporary+Sleek+Boutique+Hotels+-+Vermilion+Zhou+Design+Group+Created+the+NI+HAO+Hotel\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fni-hao-hotel&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F552%2Fbehind-the-journey.jpeg%3Fauto%3Dwebp&description=Contemporary+Sleek+Boutique+Hotels+-+Vermilion+Zhou+Design+Group+Created+the+NI+HAO+Hotel\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>The NI HAO Hotel is set to open, nestled in the busy Jinjiang District in Chengdu, China. The space is designed by the team at Vermilion Zhou Design Group with a focus on creating an affordable alternative for the younger generation of travelers. <br \/>\n<br \/>\nAs a result, the hotel boasts a contemporary design language with attention paid to the convenience aspect of travel. The decor nods to cinematic styles and the name of the space is a greeting in Mandarin to form an inviting ambiance. The rest of the space is adorned with themed decor including cultural symbols and a color palette that is bold and bright. The team relies on color, signage, and typography to honor its cultural heritage.<br \/>\n<br \/>\nImage Credit: Vermilion Zhou Design Group<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Cinematic-themed Interiors - <\/b>Hotels are adopting cinematic-themed interiors to create a visually striking and immersive guest experience.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Cultural Symbol Integration - <\/b>Designing spaces that integrate cultural symbols and heritage elements offers a unique and authentic experience for guests.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Affordable Boutique Hotels - <\/b>The rise of affordable boutique hotels with stylish design appeals to budget-conscious travelers seeking luxury experiences.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Hospitality - <\/b>The hospitality industry is being revolutionized by the introduction of boutique hotels that emphasize unique design and cultural immersion.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Interior Design - <\/b>Interior design firms are finding new opportunities by incorporating localized cultural symbols and cinematic themes into their projects.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Travel and Tourism - <\/b>The travel and tourism sector is seeing a shift towards budget-friendly yet stylish accommodations that cater to younger demographics.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>3.9<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:10%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:90%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:31%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:69%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:76%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:24%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__child'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-0px;background-position-y:-158px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='538292'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:39%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:61%;'><\/div><\/div>","u":"\/trends\/ni-hao-hotel","t":"Contemporary Sleek Boutique Hotels : ni hao hotel"},"550643":{"cn":"Marketing","cu":"marketing","t1":"Redefining Hotel Brand Visions","pc":"2","ab":"<h2 class='tha__title2'>Marina Bay Sands Unveiled its 'Above Beyond' Campaign<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/DebraJ'>Debra John<\/a> \u2014 November 7, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/world'>World<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.multivu.com\/marina_bay_sands\/9299351-en-marina-bay-sands-unveils-above-beyond-brand-identity' class='tha__referenceLink' rel='nofollow noreferrer'>multivu<\/a> & <a target='_blank' href='https:\/\/www.prnewswire.com\/news-releases\/marina-bay-sands-unveils-above-beyond-brand-vision-as-it-reaches-new-milestone-in-luxury-transformation-302298363.html' class='tha__referenceLink' rel='nofollow noreferrer'>prnewswire<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fabove-beyond-campaign\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Redefining+Hotel+Brand+Visions+-+Marina+Bay+Sands+Unveiled+its+%27Above+Beyond%27+Campaign&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fabove-beyond-campaign\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fabove-beyond-campaign&title=Redefining+Hotel+Brand+Visions+-+Marina+Bay+Sands+Unveiled+its+%27Above+Beyond%27+Campaign\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fabove-beyond-campaign&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F552%2Fbehind-the-journey.jpeg%3Fauto%3Dwebp&description=Redefining+Hotel+Brand+Visions+-+Marina+Bay+Sands+Unveiled+its+%27Above+Beyond%27+Campaign\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>The 'Above Beyond' campaign marks the unveiling of Marina Bay Sands' new brand vision, coinciding with the completion of the exclusive 'Paiza Collection' across all three hotel towers. This significant milestone is part of a broader effort to elevate every aspect of the guest experience.<br \/>\n<br \/>\nCentral to this transformation, the Paiza Collection, which primarily consists of suites and is supported by Singapore's largest butler team, plays a key role in the resort's multi-year initiative to enhance both its brand and service offerings. To achieve this, \"Marina Bay Sands has collaborated with world-class designers and craftsmen, creating a luxurious environment that sets a new benchmark in hospitality.\"<br \/>\n<br \/>\nFurthermore, the Above Beyond campaign complements these physical and service-driven changes. Through this new vision, the resort aims to highlight the grandeur of its iconic architecture while reaffirming its ambition to exceed guest expectations and continually redefine the standards of luxury hospitality.<br \/>\n<br \/>\nImage Credit: Marina Bay Sands<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Luxury Suite Customization - <\/b>High-end hotels are increasingly focusing on personalized suite designs to differentiate their offerings.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Integrated Butler Services - <\/b>The incorporation of large-scale butler teams is becoming a hallmark of top-tier hospitality establishments.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Architectural Grandeur - <\/b>Resorts are using grand architectural designs to enhance guest experiences and bolster brand prestige.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Luxury Hospitality - <\/b>Luxury hospitality is set to evolve with a focus on personalized and exclusive guest experiences.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Interior Design - <\/b>Interior designers are collaborating with hotels to create uniquely luxurious environments that set new industry standards.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Service Management - <\/b>The hospitality industry is innovating service management through expanded and specialized staff offerings.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>5.4<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:34%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:66%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:31%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:69%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:97%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:3%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-0px;background-position-y:-158px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='550643'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:54%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:46%;'><\/div><\/div>","u":"\/trends\/above-beyond-campaign","t":"Redefining Hotel Brand Visions : 'Above Beyond' Campaign"},"548386":{"cn":"World","cu":"world","t1":"Localized Destination Campaigns","pc":"3","ab":"<h2 class='tha__title2'>Rosewood Hotels & Resort Debuts 'Discovered at Rosewood'<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/DebraJ'>Debra John<\/a> \u2014 October 17, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/world'>World<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.instagram.com\/rosewoodhotels' class='tha__referenceLink' rel='nofollow noreferrer'>instagram<\/a> & <a target='_blank' href='https:\/\/www.rosewoodhotels.com\/en\/default' class='tha__referenceLink' rel='nofollow noreferrer'>rosewoodhotels<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Frosewood-hotels-resort\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Localized+Destination+Campaigns+-+Rosewood+Hotels+%26+Resort+Debuts+%27Discovered+at+Rosewood%27&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Frosewood-hotels-resort\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Frosewood-hotels-resort&title=Localized+Destination+Campaigns+-+Rosewood+Hotels+%26+Resort+Debuts+%27Discovered+at+Rosewood%27\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Frosewood-hotels-resort&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F552%2Fbehind-the-journey.jpeg%3Fauto%3Dwebp&description=Localized+Destination+Campaigns+-+Rosewood+Hotels+%26+Resort+Debuts+%27Discovered+at+Rosewood%27\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Rosewood Hotels & Resorts has launched its latest campaign, 'Discovered at Rosewood,' highlighting the importance of authentic travel experiences and local partnerships. This initiative celebrates the cultural diversity and traditions of each Rosewood destination, offering travelers a deeper connection to the communities they visit. Featuring photography by Jo Metson Scott, the campaign showcases Rosewood\u2019s commitment to preserving and promoting local heritage.<br \/>\n<br \/>\nThe focus is on cultural immersion, encouraging guests to explore regional crafts and traditions. Artisans like \"paddleboard maker Gerald Aichriedler and fisherman Gerhard Langmaier are highlighted, embodying the spirit of their communities and the craftsmanship Rosewood seeks to support.\"<br \/>\n<br \/>\nAdditionally, 'Discovered at Rosewood' emphasizes sustainability through traditional practices, such as circular fishing, aligning with modern environmental goals. Likewise, Rosewood\u2019s 'A Sense of Place' philosophy ensures that each property reflects the unique culture and history of its location, enhancing the overall guest experience.<br \/>\n<br \/>\nImage Credit: Jo Metson Scott<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Cultural Immersion Campaigns - <\/b>Brands are focusing on cultural immersion to enhance guest experiences, providing opportunities to explore regional crafts and traditions.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Authentic Travel Experiences - <\/b>The growing demand for authentic travel experiences is encouraging hospitality brands to partner with local artisans and communities.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Sustainable Tourism Initiatives - <\/b>Sustainability is being integrated into tourism through traditional practices, aligning environmental goals with local heritage preservation.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Hospitality - <\/b>The hospitality industry is increasingly promoting local cultural experiences to differentiate from competitors and attract discerning travelers.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Artisan Crafts - <\/b>Artisan craft industries benefit from partnerships with tourism brands, which help maintain traditional practices and reach a wider audience.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Sustainable Travel - <\/b>The sustainable travel sector is expanding as travelers seek environmentally-friendly options that also support local economies and cultures.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>4.8<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:25%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:75%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:25%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:75%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:93%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:7%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-316px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='548386'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:48%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:52%;'><\/div><\/div>","u":"\/trends\/rosewood-hotels-resort","t":"Localized Destination Campaigns : Rosewood Hotels & Resort"},"541948":{"cn":"Art & Design","cu":"artdesign","t1":"American Singer-Inspired Home Furnishings","pc":"1","ab":"<h2 class='tha__title2'>Rove Concepts Debuts 'The Journeys Collection'<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/DebraJ'>Debra John<\/a> \u2014 August 14, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/world'>World<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.instagram.com\/roveconcepts' class='tha__referenceLink' rel='nofollow noreferrer'>instagram<\/a> & <a target='_blank' href='https:\/\/www.roveconcepts.com\/modern-living-room.html?locale=en_US&gad_source=1&gclid=Cj0KCQjwh7K1BhCZARIsAKOrVqFi4J2uHIzijhEkL82MdQ7ZB2UWu3HPFV9ClIZBsNUCFBbraGsZ5CUaAlSZEALw_wcB' class='tha__referenceLink' rel='nofollow noreferrer'>roveconcepts<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Frove-concepts\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=American+Singer-Inspired+Home+Furnishings+-+Rove+Concepts+Debuts+%27The+Journeys+Collection%27&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Frove-concepts\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Frove-concepts&title=American+Singer-Inspired+Home+Furnishings+-+Rove+Concepts+Debuts+%27The+Journeys+Collection%27\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Frove-concepts&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F552%2Fbehind-the-journey.jpeg%3Fauto%3Dwebp&description=American+Singer-Inspired+Home+Furnishings+-+Rove+Concepts+Debuts+%27The+Journeys+Collection%27\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Rove Concepts is introducing 'The Journeys Collection,' a curated line of home furnishings designed in collaboration with renowned American singer, John Legend. <br \/>\n<br \/>\nRove Concepts draws inspiration from diverse sources, including \"design, art, culture, and fashion, and is conveyed through this collection; characterized by its soft textures, rounded edges, and rich tones,\" reflecting John Legend\u2019s personal, modern taste. Moreover, this collaboration aligns with Rove\u2019s commitment to promoting creativity and encouraging self-expression through thoughtfully designed home furnishings.<br \/>\n<br \/>\nThe Journeys Collection features several key pieces: \"The Kaye Sofa, available in both large and regular sizes, The Orb Side Table, The Orb Coffee Table, The Beja Rug, and The Curva Lounge Chair, which will be launched soon with additional details forthcoming.\" Additionally, Rove Concepts is hosting a giveaway to win an all-expenses-paid trip to Los Angeles, where the winner and a guest will attend an exclusive event with John Legend to celebrate the new collection.<br \/>\n<br \/>\nImage Credit: Rove Concepts<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Celebrity-collaborated Home Decor - <\/b>The combination of celebrity influence and high-end furniture design offers a unique appeal to consumers seeking personalized and designer-name furnishings.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Artistic Modern Home Furnishings - <\/b>The trend towards furniture that incorporates elements of art, culture, and fashion provides decorative pieces that double as lifestyle statements.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Experience-centered Marketing Campaigns - <\/b>Brands are increasingly engaging customers through exclusive, experience-driven campaigns, such as giveaways and celebratory events with high-profile personalities.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Furniture Design - <\/b>The incorporation of star power in product design showcases innovation in blending aesthetics with celebrity brand alignment in the high-end furniture market.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Luxury Home Decor - <\/b>The emphasis on rich textures and curated collections caters to a market that values exclusivity and sophistication in home decor.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Event Marketing - <\/b>Hosting exclusive, celebrity-hosted events reflects a dynamic shift in promotional strategies within the event marketing industry, aimed at creating memorable customer engagements.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>4.7<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:10%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:90%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:49%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:51%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:83%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:17%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; 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