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Guidelines to Make Your Social Media Platform Accessible | Web Accessibility Initiative (WAI) | W3C
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<a lang="en" class="home" href="/WAI/"> <span class="wai"><span class="wa">Web Accessibility</span> <span class="i"><span class="initieative">Initiative</span> <span>WAI</span></span></span> </a> <div class="claim"> <span>Strategies, standards, resources to make the Web accessible to people with disabilities</span> </div> <button class="button button-menu" aria-haspopup="true" aria-expanded="false" id="openmenu"><span><svg focusable="false" aria-hidden="true" class="icon-menu "><use xlink:href="/WAI/assets/images/icons.svg#icon-menu"></use></svg> Menu</span></button> </div> <div class="navigations"> <nav class="metanav" aria-label="Meta & Search" lang="en"> <ul> <li><a href="/WAI/about/participating/">Get Involved</a></li> <li><a href="/WAI/about/">About W3C WAI</a></li> <li> <form action="/WAI/search/" role="search"> <div> <label for="header-search"> <span class="visuallyhidden">Search:</span> <input id="header-search" type="search" name="q" placeholder="Search" aria-label="Search"> 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class="page-link"><span>At a Glance</span></a></li><li> <a lang="en" href="/WAI/standards-guidelines/wcag/docs/" class="page-link"><span>The Documents</span></a></li><li> <a lang="en" href="/WAI/standards-guidelines/wcag/non-web-ict/" class="page-link"><span>Applying to Non-Web ICT</span></a></li><li> <a lang="en" href="/WAI/standards-guidelines/wcag/new-in-22/" class="page-link"><span>New in 2.2</span></a></li><li> <a lang="en" href="/WAI/standards-guidelines/wcag/new-in-21/" class="page-link"><span>New in 2.1</span></a></li><li> <a lang="en" href="/WAI/standards-guidelines/wcag/translations/" class="page-link"><span>Translations</span></a></li><li> <a lang="en" href="/WAI/standards-guidelines/wcag/commenting/" class="page-link"><span>Commenting</span></a></li><li> <a lang="en" href="/WAI/standards-guidelines/wcag/conformance-logos/" class="page-link"><span>Conformance Logos</span></a></li><li> <a lang="en" href="/WAI/standards-guidelines/wcag/faq/" class="page-link"><span>FAQ</span></a></li></ul></li><li> <a lang="en" href="/WAI/standards-guidelines/wcag/wcag3-intro/" class="page-link"><span>WCAG 3 Draft</span></a></li><li> <a lang="en" href="/WAI/standards-guidelines/atag/" aria-current="location" class="page-link"><span>Authoring Tool Accessibility Guidelines (ATAG) Overview</span></a><ul><li> <a lang="en" href="/WAI/standards-guidelines/atag/glance/" class="page-link"><span>At a Glance</span></a></li><li> <a lang="en" href="/WAI/standards-guidelines/atag/education/" class="page-link"><span>For LMS</span></a></li><li> <a lang="en" href="/WAI/standards-guidelines/atag/no-code/" class="page-link"><span>For No-Code Tools</span></a></li> <li> <a lang="en" href="/WAI/standards-guidelines/atag/social-media/" aria-current="page" class="page-link"><span>For Social Media Platforms</span></a></li></ul></li><li> <a lang="en" href="/WAI/standards-guidelines/uaag/" class="page-link"><span>User Agents – UAAG</span></a></li><li> <a lang="en" href="/WAI/standards-guidelines/aria/" class="page-link"><span>WAI-ARIA</span></a></li><li> <a lang="en" href="/WAI/standards-guidelines/evaluation/" class="page-link"><span>Evaluation – ACT & EARL</span></a><ul><li> <a lang="en" href="/WAI/standards-guidelines/act/" class="page-link"><span>Accessibility Conformance Testing – ACT</span></a></li><li> <a lang="en" href="/WAI/standards-guidelines/earl/" class="page-link"><span>Evaluation and Report Language – EARL</span></a></li></ul></li><li> <a lang="en" href="/WAI/adapt/" class="page-link"><span>WAI-Adapt</span></a></li><li> <a lang="en" href="/WAI/pronunciation/" class="page-link"><span>Pronunciation</span></a></li><li> <a lang="en" href="/WAI/standards-guidelines/harmonization/" class="page-link"><span>Standards Harmonization is Essential</span></a></li><li> <a lang="en" href="/WAI/standards-guidelines/w3c-process/" class="page-link"><span>W3C Process for Developing Standards</span></a></li><li> <a lang="en" href="/WAI/standards-guidelines/linking/" class="page-link"><span>Referencing and Linking to Standards</span></a></li><li> <a lang="en" href="/WAI/cognitive/" class="page-link"><span>Cognitive Accessibility at W3C</span></a></li><li> <a lang="en" href="/WAI/standards-guidelines/mobile/" class="page-link"><span>Mobile Accessibility at W3C</span></a></li></ul></nav> </div> <main id="main" lang="en"> <header> <h1> Guidelines to Make Your Social Media Platform Accessible </h1></header> <aside class="box box-full"><header class="box-h box-h-full"> <h2> Summary </h2></header><div class="box-i"> <p>This page briefly introduces a standard to help you make your social media platform accessible to creators and users with disabilities.</p> </div></aside> <nav class="box box-simple" aria-labelledby="tocheading" id="toc"> <header id="tocheading" class="box-h box-h-simple"> Page Contents</header> <div class="box-i"> <ul id="markdown-toc"> <li><a href="#why-accessibility-matters" id="markdown-toc-why-accessibility-matters">Why Accessibility Matters</a></li> <li><a href="#example-scenarios" id="markdown-toc-example-scenarios">Example Scenarios</a></li> <li><a href="#the-accessibility-standard-to-help-you" id="markdown-toc-the-accessibility-standard-to-help-you">The Accessibility Standard to Help You</a></li> </ul> </div> </nav> <h2 id="why-accessibility-matters">Why Accessibility Matters</h2> <p>People with disabilities need to use your social media tool to connect to the world.</p> <p>By making your social media tool accessible, you help create more inclusive communities and improve your tool’s reputation.</p> <p>Content creators and content consumers need social media tools that:</p> <ul> <li>are accessible to users with disabilities</li> <li>produce accessible content</li> </ul> <p><strong>Accessibility is required by law and is a procurement requirement</strong> in many situations.</p> <h2 id="example-scenarios">Example Scenarios</h2> <p>These <em>persona</em> scenarios show examples of accessibility <em>problems</em> that disabled people experience using social media tools, and what <em>works well</em> in tools that are accessible.</p> <h3 id="everyone-can-rely-on-your-tool">Everyone can rely on your tool</h3> <p><span class="persona">Persona: </span> Banele is a social media consultant with low vision. Her screen resolution is set so everything is bigger on her display. </p> <div class="quotes"> <ul> <li> <p><span class="issue">Problem: </span><span><q> I used to be able to easily publish client posts using our social media platform. The last platform update doesn't work for me now. The publish button is off the screen and I can't get to it. </q></span></p> </li> <li> <p><span class="issue">Works well: </span><span><q> The platform updates are getting even better for my configuration, and also for my colleagues with other disabilities. </q></span></p> </li> </ul> </div> <p>Users who have auditory, cognitive, neurological, physical, speech, or visual disabilities need your platform to work with their settings and specialized software, called assistive technologies.</p> <h3 id="everyone-can-read-and-process-content-at-their-own-pace">Everyone can read and process content at their own pace</h3> <p><span class="persona">Persona: </span> Nushi is an influencer with reading disabilities. He uses tools to have text read aloud. </p> <div class="quotes"> <ul> <li> <p><span class="issue">Problem: </span><span><q> When content refreshes too fast, I have problems keeping up. It is difficult for me to manage new comments. </q></span></p> </li> <li> <p><span class="issue">Works well: </span><span><q> I can decide when to have new content appear. This way I can read at my own pace, use tools to read content aloud if needed, and make sure I am reacting and responding to my followers when I need to. </q></span></p> </li> </ul> </div> <p>People who use social media have different abilities. For example, they may read content at different paces. Your tool should allow them to decide how they want to process the new content that appears.</p> <h3 id="the-tool-helps-create-accessible-multimedia">The tool helps create accessible multimedia</h3> <p><span class="persona">Persona: </span> Enhamed manages the social profile of a client. He uploads images and videos to showcase his client's activities. His client has asked him to make these media accessible, but he does not know how to do this. </p> <div class="quotes"> <ul> <li> <p><span class="issue">Problem: </span><span><q> My client has now requested that I make all media accessible, including images, audio, and video. I am not sure how to get this done, and I can’t find anything in my tool that explains it. </q></span></p> </li> <li> <p><span class="issue">Works well: </span><span><q> When I upload an image, the tool asks me if it needs alternative text and gives guidance on how to write it. When I upload a video, the tool suggests that I add transcripts, captions, and descriptions as appropriate. </q></span></p> </li> </ul> </div> <p>People who post multimedia content need tools that can create accessible images, audio, and video. This includes adding alternative texts to images, as well as transcripts, captions, and description for videos as appropriate.</p> <h2 id="the-accessibility-standard-to-help-you">The Accessibility Standard to Help You</h2> <p>Your social media tool is sometimes called an “authoring tool” because people use it to share content with their family, friends, colleagues, and followers. There is an international standard that addresses accessibility needs in social media tools: Authoring Tool Accessibility Guidelines (ATAG).</p> <p><strong>Use ATAG to help make your tool</strong>:</p> <ul> <li><strong>accessible to content creators (Part A)</strong></li> <li><strong>support accessible content for content consumers (Part B)</strong></li> </ul> <aside class="box box-simple box-aside"><header class="box-h box-h-simple box-h-aside"> Examples</header><div class="box-i"> <p>ATAG covers the example scenarios above:</p> <ul> <li><em>Everyone can rely on your tool</em> — ATAG says: conforming to WCAG 2.0, following existing platform accessibility guidelines, and implementing communication with platform accessibility services facilitates access by all authors, including those using assistive technologies.</li> <li><em>Everyone can read and process content at their own pace</em> — ATAG says: Some authors who have difficulty typing, operating the mouse, or processing information can be prevented from using systems with short time limits or that require fast reaction speeds.</li> <li><em>The tool helps create accessible multimedia</em> — ATAG says: Assist authors with managing alternative content for non-text content. Ensure that documentation promotes the production of accessible content.</li> </ul> <p>And ATAG covers much more.</p> </div></aside> <p><strong>To get started putting ATAG to work for you, see</strong>:</p> <ul> <li><strong><a href="/WAI/standards-guidelines/atag/">Authoring Tool Accessibility Guidelines (ATAG) Overview</a></strong>, with links to the ATAG standard and Implementing ATAG</li> <li><strong><a href="/WAI/standards-guidelines/atag/glance/">ATAG at a Glance</a></strong>, a paraphrased summary to give you an idea of what’s covered in ATAG</li> </ul> <aside class="box box-icon box-space-above" id="helpimprove" aria-label="feedback"><header class="box-h box-h-icon box-h-space-above box-h-icon"> <svg focusable="false" aria-hidden="true" class="icon-comments "><use xlink:href="/WAI/assets/images/icons.svg#icon-comments"></use></svg> <h2> Help improve this page </h2></header><div class="box-i"><p>Please share your ideas, suggestions, or comments via e-mail to the publicly-archived list <a href="mailto:wai@w3.org?body=%5Binclude%20a%20relevant%20email%20Subject%5D%0A%0A%5Bput%20comment%20here...%5D%0A%0AI%20give%20permission%20to%20share%20this%20to%20a%20publicly-archived%20e-mail%20list.">wai@w3.org</a> or via GitHub.</p> <div class="button-group"> <a href="mailto:wai@w3.org?body=%5Binclude%20a%20relevant%20email%20Subject%5D%0A%0A%5Bput%20comment%20here...%5D%0A%0AI%20give%20permission%20to%20share%20this%20to%20a%20publicly-archived%20e-mail%20list." class="button"><span>E-mail</span></a><a href=" https://github.com/w3c/wai-website/edit/main/pages/standards-guidelines/atag/social-media.md " class="button"><span>Fork & Edit on GitHub</span></a><a href="https://github.com/w3c/wai-website/issues/new?template=content-issue.yml&wai-resource-id=wai-atag-intro&wai-url=https://www.w3.org/WAI/standards-guidelines/atag/social-media/" class="button"><span>New GitHub Issue</span></a></div></div></aside> <a class="button button-backtotop" href="#top"><span><svg focusable="false" aria-hidden="true" class="icon-arrow-up "><use xlink:href="/WAI/assets/images/icons.svg#icon-arrow-up"></use></svg> Back to Top</span></a> </main> </div> <footer id="wai-site-footer" class="page-footer default-grid" aria-label="Page"> <div class="inner"><p><strong>Updated:</strong> 8 December 2022.</p><p><strong>Editors:</strong> Daniel Montalvo and <a href="https://www.w3.org/People/Shawn/">Shawn Henry</a>. 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