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id="main" class="site-main" role="main"> <div class="article-wrap"> <article id="post-1423982" class="post-1423982 post type-post status-publish format-standard has-post-thumbnail tag-chatgpt observer_company-associated-press observer_company-atlantic-media observer_company-axel-springer observer_company-news-corp observer_company-openai observer_company-vox-media channel-business channel-artificial-intelligence channel-digital-media channel-media channel-technology nyo_person-nicholas-thompson nyo_person-brad-lightcap nyo_person-sam-altman nyo_person-john-ridding nyo_person-neil-vogel nyo_person-rupert-murdoch" data-post="" data-title="OpenAI Is Making Rapid-Fire Media Deals: Every News Publication on ChatGPT Now" data-url="" data-page-url="/2024/05/openai-news-media-deal-list/" data-date="2024-05-31 11:36:52" data-date-iso="2024-05-31T11:36:52-04:00" data-author="Melissa Koenig" data-coauthors="Melissa Koenig" data-channels="Business, Artificial Intelligence, Digital Media, Media, Technology" data-piped-channels="Business|Artificial Intelligence|Digital Media|Media|Technology" > <header class="entry-header"> <div class="entry-teaser"> <a href="https://observer.com/business/" aria-label="Read more articles on Business">Business</a><span>  •  </span><a href="https://observer.com/media/" aria-label="Read more articles on Media">Media</a> </div> <h1 class="entry-title" itemprop="headline">OpenAI Is Making Rapid-Fire Media Deals: Every News Publication on ChatGPT Now</h1> <h2 class="dek">Expect to see content from more than 20 news publications in ChatGPT answers.</h2> <div class="entry-meta nyo-social-comments nyo-social-comments-above"> By <span class="author" itemprop="author"><a rel="author" class="url fn n" href="https://observer.com/author/melissa-koenig/" title="View All Posts by Melissa Koenig">Melissa Koenig</a></span> • <span class="entry-date"><time itemprop="datePublished" datetime="2024-05-31">05/31/24 11:36am</time></span> <svg aria-hidden="true" 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aria-describedby="caption-attachment-1424034" style="width: 970px" class="wp-caption aligncenter"><img fetchpriority="high" decoding="async" class="size-full-width wp-image-1424034" src="https://observer.com/wp-content/uploads/sites/2/2024/05/GettyImages-2152436362.jpg?quality=80&w=970" alt="ChatGPT" width="970" height="647" srcset="https://observer.com/wp-content/uploads/sites/2/2024/05/GettyImages-2152436362.jpg 1024w, https://observer.com/wp-content/uploads/sites/2/2024/05/GettyImages-2152436362.jpg?resize=300,200 300w, https://observer.com/wp-content/uploads/sites/2/2024/05/GettyImages-2152436362.jpg?resize=768,512 768w, https://observer.com/wp-content/uploads/sites/2/2024/05/GettyImages-2152436362.jpg?resize=635,424 635w, https://observer.com/wp-content/uploads/sites/2/2024/05/GettyImages-2152436362.jpg?resize=970,647 970w, https://observer.com/wp-content/uploads/sites/2/2024/05/GettyImages-2152436362.jpg?resize=320,213 320w, https://observer.com/wp-content/uploads/sites/2/2024/05/GettyImages-2152436362.jpg?resize=50,33 50w" sizes="(max-width: 600px) 300px, 620px" /><figcaption id="caption-attachment-1424034" class="wp-caption-text">OpenAI is paying media companies millions to access their news content. <span class="media-credit">Jaap Arriens/NurPhoto via Getty Images</span></figcaption></figure> <p><span style="font-weight: 400">Two of the nation’s largest media companies, <a href="https://observer.com/company/vox-media/" title="Vox Media" class="company-link">Vox Media</a> and The Atlantic, have joined a growing list of <a href="https://observer.com/2024/02/ben-smith-semafor-ai-partner-microsoft-openai/" data-lasso-id="2533889">news organizations</a> that have decided to partner with <a href="https://observer.com/company/openai/" title="OpenAI" class="company-link">OpenAI</a>, the company behind ChatGPT. </span><span style="font-weight: 400">Both parties will benefit from the deals, announced on Wednesday (May 29), as OpenAI will gain credibility as it trains its new A.I. models while the media companies gain access to data that may help with their advertising business. </span><span style="font-weight: 400">Under the agreements</span><span style="font-weight: 400">, </span><span style="font-weight: 400">OpenAI will be allowed to use news articles from</span> <span style="font-weight: 400">publications owned by The Atlantic and Vox Media to <a href="https://observer.com/2023/11/chatgpts-one-year-anniversary-how-it-changed-openai-and-the-internet/" data-lasso-id="2533890">train the GPT models</a>. ChatGPT will then cite those articles in response to users’ queries and link back to the media companies’ websites.</span></p> <section class="wp-block-observer-newsletters observer-newsletters--in-content"> <form class="newsletters-block__container" method="post" action="#" id="newsletter-67428a07dd48b8.79288685" data-form="subscribe-newsletter" data-recaptcha-key="6LexvRggAAAAAF1HvCWrHtG4UAa7m0WIdyIgstAo" data-form-action="https://observer.com/newsletter-subscribe.json"> <div class="observer-newsletters__in-content-icon"> <svg fill="none" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 51 51" width="50" height="50"><path d="M18.124 15.961C23.25 8.783 30.096 4.967 33.682 7.305a4.04 4.04 0 0 1 1.013.97c0 .028 8.3 16.017 8.3 16.017l4.634 2.989a6.39 6.39 0 0 1 1.793 1.732c.472.684.798 1.45.96 2.253.161.804.154 1.63-.02 2.432a6.075 6.075 0 0 1-.995 2.24l-.209.291c-.977 1.355-2.475 2.288-4.17 2.598a6.827 6.827 0 0 1-4.883-.943L32.662 48.32c-1.095 1.285-3.197 2.564-5.792 1.059a3.834 3.834 0 0 1-1.15-1.093 3.63 3.63 0 0 1-.587-1.444 3.763 3.763 0 0 1 .008-1.55 3.85 3.85 0 0 1 .635-1.427l6.556-9.208s-15.5-1.174-15.557-1.196a3.812 3.812 0 0 1-1.35-.552c-1.842-1.19-2.502-3.688-1.865-7.035.573-3.082 2.2-6.572 4.564-9.914Zm29.349 19.182.208-.292c.334-.467.567-.992.687-1.545a4.09 4.09 0 0 0 .012-1.678 4.18 4.18 0 0 0-.665-1.555 4.407 4.407 0 0 0-1.239-1.193l-4.002-2.592-5.282 7.405 4.002 2.592a4.64 4.64 0 0 0 1.624.655c.581.114 1.18.119 1.764.013a4.65 4.65 0 0 0 1.634-.631 4.42 4.42 0 0 0 1.257-1.179Zm-20.03 9.809a1.96 1.96 0 0 0-.324 1.528c.108.53.433.998.904 1.3.472.302 1.05.413 1.608.31A2.158 2.158 0 0 0 31 47.23l7.42-10.405-2.983-1.93-.788-.06-7.205 10.117Zm7.832-12.009 5.757-8.072-5.491-10.657c-.533 2.993-2.091 6.55-4.582 10.04-2.49 3.49-5.386 6.18-8.108 7.758l12.424.931ZM18.188 31.66c2.768-.171 7.275-3.143 11.092-8.497s5.056-10.42 4.205-12.94a2.354 2.354 0 0 0-.877-1.185 2.55 2.55 0 0 0-1.44-.47c-2.746 0-7.42 2.989-11.347 8.497-2.212 3.099-3.823 6.34-4.263 9.175-.863 5.42 2.63 5.42 2.63 5.42Z" fill="#000"/><path d="M25.364 16.165a5.726 5.726 0 0 1 2.148.01c.708.14 1.38.412 1.976.8.11.073.204.166.276.272a.941.941 0 0 1 .14.73.947.947 0 0 1-.158.347.998.998 0 0 1-.285.263 1.047 1.047 0 0 1-.767.133 1.046 1.046 0 0 1-.364-.15 3.572 3.572 0 0 0-1.25-.503 3.648 3.648 0 0 0-1.355-.01 3.574 3.574 0 0 0-1.257.486c-.381.238-.71.546-.966.906s-.436.763-.528 1.189a3.152 3.152 0 0 0-.01 1.29c.086.427.26.834.51 1.197.25.363.574.675.952.92a.972.972 0 0 1 .382.48c.07.194.074.405.01.602a.969.969 0 0 1-.37.49 1.048 1.048 0 0 1-.601.186 1.026 1.026 0 0 1-.58-.165 5.305 5.305 0 0 1-2.01-2.363 4.999 4.999 0 0 1-.29-3.028 5.165 5.165 0 0 1 1.527-2.67 5.592 5.592 0 0 1 2.83-1.412h.04Zm-8.491-6.914h-.098c-.25 0-.493-.088-.679-.248a.95.95 0 0 1-.329-.617l-.782-7.234a.919.919 0 0 1 .21-.725c.083-.1.188-.185.306-.247a1.05 1.05 0 0 1 1.14.105.974.974 0 0 1 .36.668l.776 7.24a.933.933 0 0 1-.222.707c-.17.199-.414.325-.682.351ZM3.771 7.763c.149-.214.38-.363.644-.414.264-.052.538-.002.764.138l7.06 4.41a.974.974 0 0 1 .396.482.922.922 0 0 1 .014.611.969.969 0 0 1-.376.496 1.05 1.05 0 0 1-.613.182 1.07 1.07 0 0 1-.58-.155l-7.06-4.41a.961.961 0 0 1-.415-.622.928.928 0 0 1 .166-.718ZM1.61 19.54l8.214-1.406c.265-.045.538.011.759.158.221.146.372.37.42.622a.93.93 0 0 1-.166.723c-.154.21-.389.354-.654.4l-8.207 1.405h-.18c-.258.007-.51-.08-.703-.243A.933.933 0 0 1 .97 19.88a1.03 1.03 0 0 1 .646-.358l-.005.017Z" fill="#000"/></svg> </div> <div class="observer-newsletters__in-content-inner"> <header class="newsletters-block__header"> <h2 class="newsletters-block__title"> Sign Up For Our Daily Newsletter </h2> </header> <div class="newsletters-block__form"> <input type="hidden" name="action" value="subscribe_newsletter"> <input type="hidden" name="newsletters[]" value="newsletter-daily" id="newsletter-daily"> <div class="newsletters-block__fields wp-block-button"> <input class="newsletters-block__input" aria-label="Email Address" placeholder="Email Address" type="email" name="email" required=""> <button class="wp-block-button__link in_article_single_newsletter_button" type="submit"> Sign Up </button> </div> <p class="newsletter-block__success"> Thank you for signing up! </p> <p class="newsletter-block__error"></p> <p class="newsletters-block__disclaimer"> By clicking submit, you agree to our <a href="http://observermedia.com/terms">terms of service</a> and acknowledge we may use your information to send you emails, product samples, and promotions on this website and other properties. You can opt out anytime. </p> </div> <a href="https://observer.com/subscribe/" class="newsletters-block__see-all in_article_single_newsletter_see_all_link"> See all of our newsletters </a> </div> </form> </section> <p><span style="font-weight: 400">In turn, Vox Media—the publisher of The Verge, Vox, Eater, The Cut, New York Magazine and SB Nation—will use OpenAI’s technology to bolster advertising capabilities and audience targeting on its first-party data platform, Forte, and to improve its gift-matching site, The Strategist Gift Scout.</span> Meanwhile, <span style="font-weight: 400">The Atlantic, one of the oldest magazines in the U.S., said it will experiment with using OpenAI’s technology to better serve its readers and inform its journalism. The Atlantic’s</span> <span style="font-weight: 400">product team will then provide OpenAI’s leadership with feedback from these experiments and share their thoughts on how A.I. could be leveraged to improve the broader media landscape.</span></p><div data-ad="1" class="ad-wrapper ad-top-margin ad-has-disclaimer ad-incontent ad-mobile htlad-observer_article_instream_mobile_1" id="observer_article_instream_mobile_1"></div><div class="ad-wrapper ad-top-margin ad-desktop ad-has-disclaimer ad-incontent htlad-observer_article_instream_dsk_1" id="observer_article_instream_dsk_1"></div> <p><span style="font-weight: 400">“We believe that people searching with A.I. models will be one of the fundamental ways that people navigate the web in the future,” Atlantic CEO <a href="https://observer.com/person/nicholas-thompson/" title="Nicholas Thompson" class="company-link">Nicholas Thompson</a> said in a statement. </span><span style="font-weight: 400">It is unclear </span><span style="font-weight: 400">how much OpenAI is paying Vox Media and The Atlantic to license their articles, as it seeks to expand its media deals. </span></p> <p><span style="font-weight: 400">Here are other notable media deals OpenAI has struck in recent months: </span></p> <h3><b>The Associated Press (AP)</b></h3> <p><span style="font-weight: 400">The news wire announced its own partnership with OpenAI in July 2023, under which OpenAI was allowed to license AP stories dating back to 1985.</span> <span style="font-weight: 400">The AP said the partnership “builds upon its efforts to make its journalism more effective,” noting that it has been automating corporate earning reports since 2014 and subsequently began using automated stories to preview and recap some sporting events.</span></p> <h3><b>Axel Springer</b></h3> <p><span style="font-weight: 400">The German publisher was among the first to announce a partnership with OpenAI in December 2023, allowing the tech giant to cite its articles in ChatGPT answers.</span> <span style="font-weight: 400">OpenAI’s chief operating officer <a href="https://observer.com/person/brad-lightcap/" title="Brad Lightcap" class="company-link">Brad Lightcap</a> touted the partnership at the time as a way to “help provide people with new ways to access quality, real-time news content.” </span><span style="font-weight: 400"><a href="https://observer.com/company/axel-springer/" title="Axel Springer" class="company-link">Axel Springer</a>-owned publications include:</span></p><div data-ad="1" class="ad-wrapper ad-top-margin ad-has-disclaimer ad-incontent ad-mobile htlad-observer_article_instream_mobile_2" id="observer_article_instream_mobile_2"></div><div class="ad-wrapper ad-top-margin ad-desktop ad-has-disclaimer ad-incontent htlad-observer_article_instream_dsk_2" id="observer_article_instream_dsk_2"></div> <ul> <li style="font-weight: 400"><span style="font-weight: 400">Politico</span></li> <li style="font-weight: 400"><span style="font-weight: 400">Business Insider</span></li> <li style="font-weight: 400"><span style="font-weight: 400">German newspapers Bild and Welt</span></li> </ul> <h3><b>The Financial Times</b></h3> <p><span style="font-weight: 400">The Financial Times <a href="https://observer.com/2024/04/financial-times-sign-openai-deal/" data-lasso-id="2533891">partnered with OpenAI in April</a>, allowing the ChatGPT maker to use its library to create text, images and code. The deal also enables ChatGPT to cite and attribute articles from the Financial Times.</span></p> <p><span style="font-weight: 400">FT Group CEO <a href="https://observer.com/person/john-ridding/" title="John Ridding" class="company-link">John Ridding</a> assured the public that the company is still “committed to human journalism, as produced by our unrivaled newsroom” and said the agreement “will broaden the reach of that work, while deepening our understanding of reader demand and interests.” </span><span style="font-weight: 400">The deal is believed to be worth $5 million to $10 million, according to The Verge.</span></p> <h3><b>DotDash Meredith</b></h3> <p><span style="font-weight: 400">DotDash Meredith is one of the more recent media companies to sign a deal with OpenAI, striking an agreement in early May.</span> <span style="font-weight: 400">Under the partnership, OpenAI would properly cite articles from the publisher’s many outlets in its automated responses, and DotDash Meredith would collaborate with the tech firm to create new A.I. products and features for its readers. The tech firm also agreed to leverage its A.I. to help bolster DotDash Meredith’s ad-targeting product, D/Cipher.</span></p> <p><span style="font-weight: 400">In a statement announcing the partnership, DotDash Meredith CEO <a href="https://observer.com/person/neil-vogel/" title="Neil Vogel" class="company-link">Neil Vogel</a> noted that he has “not been shy about the fact that A.I. platforms should pay publishers for their content, and that content must be appropriately attributed.</span> <span style="font-weight: 400">“This deal is a testament to the great work OpenAI is doing on both fronts to partner with creators and publishers and ensure a healthy internet for the future,” he said. </span><span style="font-weight: 400">DotDash Meredith is the publisher of:</span></p><div data-ad="1" class="ad-wrapper ad-top-margin ad-has-disclaimer ad-incontent ad-mobile htlad-observer_article_instream_mobile_3" id="observer_article_instream_mobile_3"></div><div class="ad-wrapper ad-top-margin ad-desktop ad-has-disclaimer ad-incontent htlad-observer_article_instream_dsk_3" id="observer_article_instream_dsk_3"></div> <ul> <li style="font-weight: 400"><span style="font-weight: 400">People</span></li> <li style="font-weight: 400"><span style="font-weight: 400">Better Homes and Gardens</span></li> <li style="font-weight: 400"><span style="font-weight: 400">Investopedia</span></li> <li style="font-weight: 400"><span style="font-weight: 400">InStyle</span></li> <li style="font-weight: 400"><span style="font-weight: 400">Food & Wine</span></li> </ul> <h3><b>News Corp</b></h3> <p><span style="font-weight: 400">The <a href="https://observer.com/2024/03/rupert-murdoch-93-birthday-top-quotes/" data-lasso-id="2533892">Rupert Murdoch-owned media conglomerate</a> announced earlier this month that it has signed onto a multi-year agreement with OpenAI to cite its stories in response to user queries. </span><span style="font-weight: 400">The deal is estimated to be <a target="_blank" target="_blank" rel="noopener" href="https://www.wsj.com/business/media/openai-news-corp-strike-deal-23f186ba" data-lasso-id="2533893">worth over $250 million</a> over the next five years, according to the Wall Street Journal—a subsidiary of <a href="https://observer.com/company/news-corp/" title="News Corp" class="company-link">News Corp (NWSA)</a>. </span><span style="font-weight: 400">Other publications that will be included in the partnership are:</span></p> <ul> <li style="font-weight: 400"><span style="font-weight: 400">Barron’s</span></li> <li style="font-weight: 400"><span style="font-weight: 400">MarketWatch</span></li> <li style="font-weight: 400"><span style="font-weight: 400">Investor’s Business Daily</span></li> <li style="font-weight: 400"><span style="font-weight: 400">New York Post</span></li> <li style="font-weight: 400"><span style="font-weight: 400">The Sun</span></li> <li style="font-weight: 400"><span style="font-weight: 400">The Times</span></li> <li style="font-weight: 400"><span style="font-weight: 400">The Sunday Times</span></li> <li style="font-weight: 400"><span style="font-weight: 400">The Daily Telegraph</span></li> <li style="font-weight: 400"><span style="font-weight: 400">The Australian</span></li> <li style="font-weight: 400"><span style="font-weight: 400">The Courier Mail</span></li> <li style="font-weight: 400"><span style="font-weight: 400">Herald Sun</span></li> </ul> <p><span style="font-weight: 400">The deal does not include content from Fox News.</span></p> <h3><strong>(Updated June 27) Time magazine</strong></h3> <p>Time, owned by Salesforce founder Marc Benioff, struck a multiyear content licensing deal and strategic partnership with OpenAI, giving the A.I. company access to the magazine 101 years of archives to train large language models. The deal also gives OpenAI access to Time’s real-time news content to help answer user queries in ChatGPT.</p> </p><div data-ad="1" class="ad-wrapper ad-top-margin ad-has-disclaimer ad-incontent ad-mobile htlad-observer_article_instream_mobile_4" id="observer_article_instream_mobile_4"></div><div class="ad-wrapper ad-top-margin ad-desktop ad-has-disclaimer ad-incontent htlad-observer_article_instream_dsk_4" id="observer_article_instream_dsk_4"></div> <img itemprop="image" src="https://observer.com/wp-content/uploads/sites/2/2024/05/GettyImages-2152436362.jpg?quality=80&w=970" alt="OpenAI Is Making Rapid-Fire Media Deals: Every News Publication on ChatGPT Now" style="display:none;width:0;"> </div> <footer class="entry-meta"> </footer> </article> <div class="breadcrumbs"> <span class="before-text"> Filed Under:</span> <a href="https://observer.com/business/" aria-label="Read articles filed under Business">Business</a>, <a href="https://observer.com/artificial-intelligence/" aria-label="Read articles filed under Artificial Intelligence">Artificial Intelligence</a>, <a href="https://observer.com/digital-media/" aria-label="Read articles filed under Digital Media">Digital Media</a>, <a href="https://observer.com/media/" aria-label="Read articles filed under Media">Media</a>, <a href="https://observer.com/technology/" aria-label="Read articles filed under Technology">Technology</a>, <a href="https://observer.com/person/neil-vogel/" aria-label="Read articles filed under Neil Vogel">Neil Vogel</a>, <a href="https://observer.com/person/nicholas-thompson/" aria-label="Read articles filed under Nicholas Thompson">Nicholas Thompson</a>, <a href="https://observer.com/person/john-ridding/" aria-label="Read articles filed under John Ridding">John Ridding</a>, <a href="https://observer.com/person/brad-lightcap/" aria-label="Read articles filed under Brad Lightcap">Brad Lightcap</a>, <a href="https://observer.com/person/sam-altman/" aria-label="Read articles filed under 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