Marketing - Aurora

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googletag.pubads().setTargeting('site', 'aurora.dawn.com'); googletag.pubads().setTargeting('category', 'Marketing'); googletag.pubads().disableInitialLoad(); googletag.enableServices(); }); </script>   <script type="text/javascript"> window.onload = function() { googletag.cmd.push(function() { function isEnabled(div) { if (!div) return false; var display = $(div).css('display'); var parent = $(div).parent(); if (display == 'none') return false; if (parent.is('body')) { return true; } else { return isEnabled(parent); } } var resetCorrelator = true; // issue #470 for (i = 0; i < googleAdsSlots.length; i++) { var slot = googleAdsSlots[i]; var id = slot.getSlotElementId(); var div = document.getElementById(id); if (isEnabled(div)) { googletag.pubads().refresh([slot], {changeCorrelator: resetCorrelator}); resetCorrelator = false; } } // http://stackoverflow.com/a/30935893 // https://developers.google.com/doubleclick-gpt/reference#googletag.events.SlotRenderEndedEvent // it is required as sometimes rendered ad is empty but rad adds width and height on the div // which doesn't allow the ad to collapse in this case googletag.pubads().addEventListener('slotRenderEnded', function(e) { var $renderedSlot = $('#' + e.slot.getSlotElementId()); if(e.isEmpty) { $renderedSlot.parents('.ad').attr("style", "display: none !important"); } else { // https://github.com/aleemb/dawn.com/issues/836 // multi dimension ads rad init, as we don't know which ad is rendered so // we get the dimensions of rendered ad and then configure it with rad var width = 0; var height = 0; var isMultidimensionalAd = $renderedSlot.parents('.ad').find('.rad--multi').length > 0; var isPriorityAd = $renderedSlot.parents('.ad').hasClass('ad--priority'); if(e.size.length) { width = e.size[0]; height = e.size[1]; } if (isMultidimensionalAd) { if (width && height) { $renderedSlot.css({width: width+'px', height: height+'px'}); $renderedSlot.closest('.js-ad').css({maxWidth: width+'px', maxHeight: height+'px'}); 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text--gray border border--light-pink" placeholder="Search" required id="q" type="text" name="q"></div></form></div> </div> </div> </div> </div> <div class="menu"> <ul class="nav nav--primary nav--responsive pl-2 text-center "> <li class="nav__item nav__item--home "><a class="" href="/web/20180308170010/https://aurora.dawn.com/">Home</a></li> <li class="nav__item nav__item--recent "><a class="" href="/web/20180308170010/https://aurora.dawn.com/recent">Recent</a></li> <li class="nav__item nav__item--agencies "><a class="" href="/web/20180308170010/https://aurora.dawn.com/agencies">Agencies</a></li> <li class="nav__item nav__item--people "><a class="" href="/web/20180308170010/https://aurora.dawn.com/people">People</a></li> <li class="nav__item nav__item--marketing "><a class="" href="/web/20180308170010/https://aurora.dawn.com/marketing">Marketing</a></li> <li class="nav__item nav__item--creative "><a class="" href="/web/20180308170010/https://aurora.dawn.com/creative">Creative</a></li> <li class="nav__item nav__item--media "><a class="" href="/web/20180308170010/https://aurora.dawn.com/media">Media</a></li> <li class="nav__item nav__item--trends "><a class="" href="/web/20180308170010/https://aurora.dawn.com/trends">Trends</a></li> </ul> </div> </header> <div class=""> <div class="content content--fullwidth p-4 mx-auto my-0"> <main class="px-2 pb-2 mb-3"> <h2 class="badge size-ten text--300 caps bald p-0 mb-4">Marketing</h2> <div class="row"> <div class="col-lg-7 col-12"> <div class="slideshow theme mb-4 md-slideshow-nav--visible slideshow--main " data-slick="{"dots":true,"dotsClass":"slideshow__pager ","asNavFor":null,"cssEase":"ease","speed":250,"autoplaySpeed":6000,"slidesToScroll":1,"slidesToShow":1,"fade":false,"autoplay":true,"infinite":true,"responsive": [{"breakpoint": 720,"settings": {"slidesToShow": 1,"slidesToScroll": 1}},{"breakpoint": 480,"settings": {"slidesToShow": 1,"slidesToScroll": 1}}]}"> <div class="slideshow__slide slideshow__slide--first slideshow__slide--horizontal" style=""> <span class="slideshow__slide__label">1</span>  <article class="box story " data-id="1142393" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180308170010/https://aurora.dawn.com/news/1142393/has-your-brand-found-its-purpose"><img src="https://web.archive.org/web/20180308170010im_/https://i.dawn.com/large/2017/11/5a1cef9af3d6e.jpg" alt="Has your brand found its purpose?"/></a></div> </figure> <div class="clearfix"></div>  <div class="text-center mb-2 mt-2 mx-2"> <span class="badge size-three text-center border border--darkpurple--interactive text--dark-magenta--interactive p-one-eighth "><a title="Brands" href="/web/20180308170010/https://aurora.dawn.com/marketing/brands" class="">Brands</a></span> </div>  <h2 data-layout="story" data-id="1142393" class="story__title size-seven text-center text--400 px-2 "><a href="https://web.archive.org/web/20180308170010/https://aurora.dawn.com/news/1142393/has-your-brand-found-its-purpose" class="story__link"><strong>Has your brand found its purpose?</strong></a></h2>  <div class="story__excerpt size-five text-center text--300 px-2 pb-2">The importance of aligning products with the right purpose. </div> </article>  </div> <div class="slideshow__slide slideshow__slide--horizontal" style=""> <span class="slideshow__slide__label">2</span>  <article class="box story " data-id="1141219" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180308170010/https://aurora.dawn.com/news/1141219/show-me-a-school-that-prides-values-over-results"><img src="https://web.archive.org/web/20180308170010im_/http://i.dawn.com/large/2015/09/560913d51eb1b.jpg" alt="&quot;Show me a school that prides values over results&quot;"/></a></div> </figure> <div class="clearfix"></div>  <div class="text-center mb-2 mt-2 mx-2"> <span class="badge size-three text-center border border--darkpurple--interactive text--dark-magenta--interactive p-one-eighth "><a title="Feature" href="/web/20180308170010/https://aurora.dawn.com/marketing/feature" class="">Feature</a></span> </div>  <h2 data-layout="story" data-id="1141219" class="story__title size-seven text-center text--400 px-2 "><a href="https://web.archive.org/web/20180308170010/https://aurora.dawn.com/news/1141219/show-me-a-school-that-prides-values-over-results" class="story__link"><strong>"Show me a school that prides values over results"</strong></a></h2>  <div class="story__excerpt size-five text-center text--300 px-2 pb-2">In their quest for commercial gains, schools are losing focus of their true mission. </div> </article>  </div> </div> </div> <div class="col-lg-5 col-12"> <div class=" slideshow--list mt-2"> <div class="clear--both"> <div class="slideshow--row__item active float-left" data-id="0" style="float:left;width:49%;margin-right:2%;">  <article class="box story theme mb-4 equalize" data-id="1142391" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180308170010/https://aurora.dawn.com/news/1142391/purpose-is-the-new-positioning"><img src="https://web.archive.org/web/20180308170010im_/https://i.dawn.com/thumbnail/2017/09/59cbc28803114.jpg" alt="Purpose is the new positioning"/></a></div> </figure> <div class="clearfix"></div>  <div class="text-center mt-4"> <span class="badge size-three text-center border border--darkpurple--interactive text--dark-magenta--interactive p-one-eighth "><a title="Brands" href="/web/20180308170010/https://aurora.dawn.com/marketing/brands" class="">Brands</a></span> </div>  <h2 data-layout="story" data-id="1142391" class="story__title size-five text-center text--300 m-2 "><a href="https://web.archive.org/web/20180308170010/https://aurora.dawn.com/news/1142391/purpose-is-the-new-positioning" class="story__link"><strong>Purpose is the new positioning</strong></a></h2> </article>  </div> <div class="slideshow--row__item float-left" data-id="1" style="float:left;width:49%;">  <article class="box story theme mb-4 equalize" data-id="1141624" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180308170010/https://aurora.dawn.com/news/1141624/shes-not-buying-it"><img src="https://web.archive.org/web/20180308170010im_/https://i.dawn.com/thumbnail/2016/12/585968929086b.jpg" alt="She’s not buying it"/></a></div> </figure> <div class="clearfix"></div>  <div class="text-center mt-4"> <span class="badge size-three text-center border border--darkpurple--interactive text--dark-magenta--interactive p-one-eighth "><a title="Opinion" href="/web/20180308170010/https://aurora.dawn.com/marketing/opinion" class="">Opinion</a></span> </div>  <h2 data-layout="story" data-id="1141624" class="story__title size-five text-center text--300 m-2 "><a href="https://web.archive.org/web/20180308170010/https://aurora.dawn.com/news/1141624/shes-not-buying-it" class="story__link"><strong>She’s not buying it</strong></a></h2> </article>  </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="2" style="float:left;width:49%;margin-right:2%;">  <article class="box story theme mb-4 equalize" data-id="1141500" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180308170010/https://aurora.dawn.com/news/1141500/the-object-of-my-affection"><img src="https://web.archive.org/web/20180308170010im_/http://i.dawn.com/thumbnail/2016/06/5760ed7554fd6.jpg" alt="The Object of My Affection"/></a></div> </figure> <div class="clearfix"></div>  <div class="text-center mt-4"> <span class="badge size-three text-center border border--darkpurple--interactive text--dark-magenta--interactive p-one-eighth "><a title="Opinion" href="/web/20180308170010/https://aurora.dawn.com/marketing/opinion" class="">Opinion</a></span> </div>  <h2 data-layout="story" data-id="1141500" class="story__title size-five text-center text--300 m-2 "><a href="https://web.archive.org/web/20180308170010/https://aurora.dawn.com/news/1141500/the-object-of-my-affection" class="story__link"><strong>The Object of My Affection</strong></a></h2> </article>  </div> <div class="slideshow--row__item float-left" data-id="3" style="float:left;width:49%;">  <article class="box story theme mb-4 equalize" data-id="1142458" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180308170010/https://aurora.dawn.com/news/1142458/victorias-secret"><img src="https://web.archive.org/web/20180308170010im_/https://i.dawn.com/thumbnail/2017/10/59e308094f37b.jpg" alt="Victoria’s secret"/></a></div> </figure> <div class="clearfix"></div>   <h2 data-layout="story" data-id="1142458" class="story__title size-five text-center text--300 m-2 "><a href="https://web.archive.org/web/20180308170010/https://aurora.dawn.com/news/1142458/victorias-secret" class="story__link"><strong>Victoria’s secret</strong></a></h2> </article>  </div> </div><div class="clear--both"> </div></div> </div> <div class="col-12"> <div class="my-4 pt-4 pb-2">   <div class="ad " aria-hidden="true"> <div class="js-ad clearfix" style="max-width:728px;padding-bottom:12.362637362637%;text-align:center;margin:0 auto;overflow:hidden;"> <div class="radWrapper ad__wrapper"> <div id="div-gpt-ad-1455520357400-2" class="ad__wrapper__slot" style="width:728px;position:absolute"> <script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1455520357400-2'); });</script> </div> </div> </div> </div>  </div> </div> <div class="col-lg-8 col-12"> <div class=" slideshow--list mt-2"> <div class="clear--both"> <div class="slideshow--row__item active float-left" data-id="0" style="float:left;width:49%;margin-right:2%;">  <article class="box story mb-4 p-2 theme equalize" data-id="1141882" data-layout="story">  <span class="badge size-three border border--darkpurple--interactive text--dark-magenta--interactive p-one-eighth mb-2"><a title="Feature" href="/web/20180308170010/https://aurora.dawn.com/marketing/feature" class="">Feature</a></span>  <h2 data-layout="story" data-id="1141882" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20180308170010/https://aurora.dawn.com/news/1141882/the-rise-of-the-rickshaw" class="story__link"><strong>The rise of the rickshaw</strong></a></h2>  <figure class="media media--left media--stretch col-sm-6 col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180308170010/https://aurora.dawn.com/news/1141882/the-rise-of-the-rickshaw"><img src="https://web.archive.org/web/20180308170010im_/https://i.dawn.com/medium/2017/03/58c330fadda98.jpg" alt="The rise of the rickshaw"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">How brands can maximise the benefits of rickshaw advertising. </div> </article>  </div> <div class="slideshow--row__item float-left" data-id="1" style="float:left;width:49%;">  <article class="box story mb-4 p-2 theme equalize" data-id="1142153" data-layout="story">  <span class="badge size-three border border--darkpurple--interactive text--dark-magenta--interactive p-one-eighth mb-2"><a title="Telecom" href="/web/20180308170010/https://aurora.dawn.com/marketing/telecom" class="">Telecom</a></span>  <h2 data-layout="story" data-id="1142153" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20180308170010/https://aurora.dawn.com/news/1142153/telecoms-differentiating-by-making-a-difference" class="story__link"><strong>Telecoms: Differentiating by making a difference</strong></a></h2>  <figure class="media media--left media--stretch col-sm-6 col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180308170010/https://aurora.dawn.com/news/1142153/telecoms-differentiating-by-making-a-difference"><img src="https://web.archive.org/web/20180308170010im_/https://i.dawn.com/medium/2017/09/59cc7f7c1cfce.jpg" alt="Telecoms: Differentiating by making a difference"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">Why telecom companies need to apply imagination to their technology and marketing. </div> </article>  </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="2" style="float:left;width:49%;margin-right:2%;">  <article class="box story mb-4 p-2 theme equalize" data-id="1142302" data-layout="story">  <span class="badge size-three border border--darkpurple--interactive text--dark-magenta--interactive p-one-eighth mb-2"><a title="Launches" href="/web/20180308170010/https://aurora.dawn.com/recent/launches" class="">Launches</a></span>  <h2 data-layout="story" data-id="1142302" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20180308170010/https://aurora.dawn.com/news/1142302/a-sound-idea" class="story__link"><strong>A sound idea</strong></a></h2>  <figure class="media media--left media--stretch col-sm-6 col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180308170010/https://aurora.dawn.com/news/1142302/a-sound-idea"><img src="https://web.archive.org/web/20180308170010im_/https://i.dawn.com/medium/2017/09/59ae4a3ad6c3a.jpg" alt="A sound idea"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">Strepsils Stereo aims to bring the genre of A capella in Pakistan and promote quality music. </div> </article>  </div> <div class="slideshow--row__item float-left" data-id="3" style="float:left;width:49%;">  <article class="box story mb-4 p-2 theme equalize" data-id="1142141" data-layout="story">  <span class="badge size-three border border--darkpurple--interactive text--dark-magenta--interactive p-one-eighth mb-2"><a title="Opinion" href="/web/20180308170010/https://aurora.dawn.com/marketing/opinion" class="">Opinion</a></span>  <h2 data-layout="story" data-id="1142141" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20180308170010/https://aurora.dawn.com/news/1142141/mirror-mirror-on-the-wall-whos-the-fairest-of-them-all" class="story__link"><strong>Mirror, mirror on the wall, who’s the fairest of them all?</strong></a></h2>  <figure class="media media--left col-sm-6 col-12 mr-4 px-0 " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20180308170010/https://aurora.dawn.com/news/1142141/mirror-mirror-on-the-wall-whos-the-fairest-of-them-all"><img src="https://web.archive.org/web/20180308170010im_/https://i.dawn.com/medium/2017/08/59811319d51ed.jpg" alt="Mirror, mirror on the wall, who’s the fairest of them all?"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">Skin tone versus self esteem; the challenge lies in the mindset. </div> </article>  </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="4" style="float:left;width:49%;margin-right:2%;">  <article class="box story mb-4 p-2 theme equalize" data-id="1142151" data-layout="story">   <h2 data-layout="story" data-id="1142151" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20180308170010/https://aurora.dawn.com/news/1142151/how-to-become-a-challenger-brand" class="story__link"><strong>How to become a challenger brand</strong></a></h2>  <figure class="media media--left media--stretch col-sm-6 col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180308170010/https://aurora.dawn.com/news/1142151/how-to-become-a-challenger-brand"><img src="https://web.archive.org/web/20180308170010im_/https://i.dawn.com/medium/2017/08/59a3b5de50ce3.jpg" alt="How to become a challenger brand"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">Six guidelines on how new and small brands can beat strong and established players. </div> </article>  </div> <div class="slideshow--row__item float-left" data-id="5" style="float:left;width:49%;">  <article class="box story mb-4 p-2 theme equalize" data-id="1142287" data-layout="story">   <h2 data-layout="story" data-id="1142287" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20180308170010/https://aurora.dawn.com/news/1142287/my-pakistan-alternative-narratives-for-a-proud-country" class="story__link"><strong>My Pakistan: alternative narratives for a proud country</strong></a></h2>  <figure class="media media--left media--stretch col-sm-6 col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180308170010/https://aurora.dawn.com/news/1142287/my-pakistan-alternative-narratives-for-a-proud-country"><img src="https://web.archive.org/web/20180308170010im_/https://i.dawn.com/medium/2017/08/599d5bc059bf4.jpg" alt="My Pakistan: alternative narratives for a proud country"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">To create a positive image, stories about Pakistan’s art, culture, historical sites and music need to be promoted. </div> </article>  </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="6" style="float:left;width:49%;margin-right:2%;">  <article class="box story mb-4 p-2 theme equalize" data-id="1142148" data-layout="story">  <span class="badge size-three border border--darkpurple--interactive text--dark-magenta--interactive p-one-eighth mb-2"><a title="Launches" href="/web/20180308170010/https://aurora.dawn.com/recent/launches" class="">Launches</a></span>  <h2 data-layout="story" data-id="1142148" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20180308170010/https://aurora.dawn.com/news/1142148/tcs-launches-loyalty-cards" class="story__link"><strong>TCS launches loyalty cards</strong></a></h2>  <figure class="media media--left media--stretch col-sm-6 col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180308170010/https://aurora.dawn.com/news/1142148/tcs-launches-loyalty-cards"><img src="https://web.archive.org/web/20180308170010im_/https://i.dawn.com/medium/2017/08/59886229700b0.jpg" alt="TCS launches loyalty cards"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">The cards will provide hassle-free prepaid services to customers. </div> </article>  </div> <div class="slideshow--row__item float-left" data-id="7" style="float:left;width:49%;">  <article class="box story mb-4 p-2 theme equalize" data-id="1142147" data-layout="story">   <h2 data-layout="story" data-id="1142147" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20180308170010/https://aurora.dawn.com/news/1142147/carfirst-receives-pakistans-largest-series-a-funding" class="story__link"><strong>CarFirst receives Pakistan’s largest ‘Series A’ funding</strong></a></h2>  <figure class="media media--left media--stretch col-sm-6 col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180308170010/https://aurora.dawn.com/news/1142147/carfirst-receives-pakistans-largest-series-a-funding"><img src="https://web.archive.org/web/20180308170010im_/https://i.dawn.com/medium/2017/08/5982fb8cc13dd.jpg" alt="CarFirst receives Pakistan’s largest ‘Series A’ funding"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">CarFirst aim to provide car sellers with a safe process to have their cars sold at a fair price within an hour. </div> </article>  </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="8" style="float:left;width:49%;margin-right:2%;">  <article class="box story mb-4 p-2 theme equalize" data-id="1142114" data-layout="story">  <span class="badge size-three border border--darkpurple--interactive text--dark-magenta--interactive p-one-eighth mb-2"><a title="Automobiles" href="/web/20180308170010/https://aurora.dawn.com/marketing/automobiles" class="">Automobiles</a></span>  <h2 data-layout="story" data-id="1142114" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20180308170010/https://aurora.dawn.com/news/1142114/fuelling-growth" class="story__link">Fuelling growth</a></h2>  <figure class="media media--left col-sm-6 col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180308170010/https://aurora.dawn.com/news/1142114/fuelling-growth"><img src="https://web.archive.org/web/20180308170010im_/https://i.dawn.com/medium/2017/07/5975c3d4dece3.jpg" alt="Fuelling growth"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">An overview of Pakistan's fast growing automobile industry. </div> </article>  </div> <div class="slideshow--row__item float-left" data-id="9" style="float:left;width:49%;">  <article class="box story mb-4 p-2 theme equalize" data-id="1141751" data-layout="story">  <span class="badge size-three border border--darkpurple--interactive text--dark-magenta--interactive p-one-eighth mb-2"><a title="Brands" href="/web/20180308170010/https://aurora.dawn.com/marketing/brands" class="">Brands</a></span>  <h2 data-layout="story" data-id="1141751" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20180308170010/https://aurora.dawn.com/news/1141751/why-shah-rukh-khan-is-a-better-marketer-than-an-actor" class="story__link"><strong>Why Shah Rukh Khan is a better marketer than an actor</strong></a></h2>  <figure class="media media--left media--stretch col-sm-6 col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20180308170010/https://aurora.dawn.com/news/1141751/why-shah-rukh-khan-is-a-better-marketer-than-an-actor"><img src="https://web.archive.org/web/20180308170010im_/https://i.dawn.com/medium/2017/02/58995e096b6ff.jpg" alt="Why Shah Rukh Khan is a better marketer than an actor"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">Five marketing lessons we can learn from Shah Rukh Khan. </div> </article>  </div> </div><div class="clear--both"> </div></div> <div class="my-2 px-2 text-right"> <h2 class="badge size-four text--700 badge--readmore theme--cream-light p-2"><a title="More 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