Guest » Media in Canada

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<script type='text/javascript'>googletag.cmd.push(function() { googletag.display('Sponsored_Story_Leaderboard'); });</script> </div>  </div> </div>  <div id="container" class="shadow">   <div id="main" class="clearfloat"> <div id="col1" class="archiveHeight"> <div id="articleHeader"> <div id="breadcrumbs"><a href="https://mediaincanada.com/">Home</a> » Author »</div> <h2>Guest </h2> </div> <div id="authorLead"> <div class="authorInfo clearfloat"> <div class="author_avatar"><img alt='' src='https://secure.gravatar.com/avatar/7b752273f170da66bd3474ee3338c210?s=100&d=mm&r=g' srcset="https://secure.gravatar.com/avatar/7b752273f170da66bd3474ee3338c210?s=200&d=mm&r=g 2x" class='avatar avatar-100 photo' height='100' width='100' loading='lazy' decoding='async'/></div> <div class="author_bio"> <p>Contact Guest by sending an email to <a href="mailto:mictips@brunico.com">mictips@brunico.com</a></p> </div> </div> </div> <div class="drule" style="margin-bottom: 10px; margin-top: 10px; color: #444;"> <span>Articles by Guest </span> </div> <div class="feedad clearfloat">  <div id='div-gpt-ad-1466197853405-7'> <script type='text/javascript'>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1466197853405-7'); });</script> </div> </div> <div class="post-185901 post type-post status-publish format-standard has-post-thumbnail hentry category-awards-2 category-digital category-sponsored-supplement tag-genai tag-google tag-google-search-honours-awards tag-gsha tag-search-engine-marketing tag-sem tag-sponsored-story1 tag-think-with-google" > <a href="https://mediaincanada.com/2024/11/18/2024-google-search-honours-awards-celebrate-the-best-in-ai-powered-search-marketing/"> <div class="listpost"><div class="listpostLug"> <img width="300" height="172" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/11/thumbnail-300x172.jpg" class="attachment-sidebar size-sidebar wp-post-image" alt="" decoding="async" fetchpriority="high" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/11/thumbnail-300x172.jpg 300w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/11/Thumbnail-100x57.jpg 100w" sizes="(max-width: 300px) 100vw, 300px" /> </div></div> <h2 class="postTitle">2024 Google Search Honours Awards celebrate the best in AI-powered Search marketing</h2> </a> <div class="paraShort"> <div class="byline"> <div class="author"> <a href="https://mediaincanada.com/author/guest/" target="_self">  <div class="author_bio">By Guest </div> </a> </div> <div class="date"> 1 week ago </div> </div>  </div>  <h4>Sponsored</h4> </div>  <div class="post-185766 post type-post status-publish format-standard has-post-thumbnail hentry category-sponsored-supplement tag-bell-dsp tag-bell-media tag-connected-tv tag-connected-tv-supplement-series tag-strategic-audience-management" > <a href="https://mediaincanada.com/2024/11/12/creating-digital-opportunities-around-bell-medias-premium-content/"> <div class="listpost"><div class="listpostLug"> <img width="300" height="172" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/10/sponsorships-brunico-1-300x172.jpg" class="attachment-sidebar size-sidebar wp-post-image" alt="" decoding="async" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/10/sponsorships-brunico-1-300x172.jpg 300w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/10/sponsorships-brunico-1-100x57.jpg 100w" sizes="(max-width: 300px) 100vw, 300px" /> </div></div> <h2 class="postTitle">Creating digital opportunities around Bell Media’s premium content</h2> </a> <div class="paraShort"> <p>Bell Media’s Connected TV and activation tools enable unduplicated reach and cross-channel optimization.</p> <div class="byline"> <div class="author"> <a href="https://mediaincanada.com/author/guest/" target="_self">  <div class="author_bio">By Guest </div> </a> </div> <div class="date"> November 12, 2024 </div> </div>  </div>  <h4>Sponsored</h4> </div>  <div class="feedad clearfloat">  <div id='div-gpt-ad-1466197853405-6'> <script type='text/javascript'>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1466197853405-6'); });</script> </div> </div> <div class="post-186273 post type-post status-publish format-standard has-post-thumbnail hentry category-news category-social tag-advertising tag-social-media tag-tiktok" > <a href="https://mediaincanada.com/2024/11/08/column-what-we-stand-to-lose-if-tiktok-closes-shop-in-canada/"> <div class="listpost"><div class="listpostLug"> <img width="300" height="172" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/01/tiktok-2-300x172.jpg" class="attachment-sidebar size-sidebar wp-post-image" alt="" decoding="async" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/01/tiktok-2-300x172.jpg 300w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/01/TikTok-2-100x57.jpg 100w" sizes="(max-width: 300px) 100vw, 300px" /> </div></div> <h2 class="postTitle">Column: What we stand to lose if TikTok closes in Canada</h2> </a> <div class="paraShort"> <p>The decision to shutter the Canadian TikTok infrastructure will risk seriously damaging Canada’s emerging creative social media ecosystem. </p> <div class="byline"> <div class="author"> <div class="author_name">By <a href="https://mediaincanada.com/author/guest/" title="Posts by Guest " rel="author">Guest </a></div> </div> <div class="date"> November 8, 2024 </div> </div>  </div>  </div>  <div class="post-185957 post type-post status-publish format-standard has-post-thumbnail hentry category-news category-ooh tag-darcy-finley tag-greenfield-natural-meat-co tag-maple-leaf-foods tag-saana-kelly" > <a href="https://mediaincanada.com/2024/11/01/greenfield-jumps-on-tiktok-trend-to-make-bacon-rain/"> <div class="listpost"><div class="listpostLug"> <img width="300" height="172" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/11/bacon-is-rain_billboard-1-300x172.jpg" class="attachment-sidebar size-sidebar wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/11/bacon-is-rain_billboard-1-300x172.jpg 300w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/11/Bacon-Is-Rain_Billboard-1-100x57.jpg 100w" sizes="(max-width: 300px) 100vw, 300px" /> </div></div> <h2 class="postTitle">Greenfield jumps on TikTok trend to make bacon rain</h2> </a> <div class="paraShort"> <p>The campaign is being promoted with a billboard that’s scored by Mother Nature and triggered by the weather.</p> <div class="byline"> <div class="author"> <div class="author_name">By <a href="https://mediaincanada.com/author/guest/" title="Posts by Guest " rel="author">Guest </a></div> </div> <div class="date"> November 1, 2024 </div> </div>  </div>  </div>  <div class="post-185033 post type-post status-publish format-standard has-post-thumbnail hentry category-sponsored-supplement tag-insights-ai tag-locala tag-michael-colson" > <a href="https://mediaincanada.com/2024/10/08/using-ai-to-redefine-localized-marketing/"> <div class="listpost"><div class="listpostLug"> <img width="300" height="172" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/10/v2-1-300x172.jpg" class="attachment-sidebar size-sidebar wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/10/v2-1-300x172.jpg 300w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/10/V2-1-100x57.jpg 100w" sizes="(max-width: 300px) 100vw, 300px" /> </div></div> <h2 class="postTitle">Using AI to redefine localized marketing</h2> </a> <div class="paraShort"> <p>Locala’s new Insights AI allows marketers to get the lay of the land like a local. </p> <div class="byline"> <div class="author"> <a href="https://mediaincanada.com/author/guest/" target="_self">  <div class="author_bio">By Guest </div> </a> </div> <div class="date"> October 8, 2024 </div> </div>  </div>  <h4>Sponsored</h4> </div>  <div class="post-183970 post type-post status-publish format-standard has-post-thumbnail hentry category-sponsored-supplement tag-genai tag-google tag-google-search-honours-awards tag-gsha tag-search-engine-marketing tag-sem tag-sponsored-story1 tag-think-with-google" > <a href="https://mediaincanada.com/2024/09/17/and-the-google-search-honours-awards-finalists-are/"> <div class="listpost"><div class="listpostLug"> <img width="300" height="172" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/09/google_honours_arcticle_thumbnail_225x165x2_v3-300x172.jpg" class="attachment-sidebar size-sidebar wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/09/google_honours_arcticle_thumbnail_225x165x2_v3-300x172.jpg 300w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/09/Google_Honours_Arcticle_Thumbnail_225x165x2_V3-100x57.jpg 100w" sizes="(max-width: 300px) 100vw, 300px" /> </div></div> <h2 class="postTitle">And the Google Search Honours Awards finalists are…</h2> </a> <div class="paraShort"> <p>Returning for a second year, the program recognizes Canada’s best AI-powered search marketing campaigns for 2024.</p> <div class="byline"> <div class="author"> <a href="https://mediaincanada.com/author/guest/" target="_self">  <div class="author_bio">By Guest </div> </a> </div> <div class="date"> September 17, 2024 </div> </div>  </div>  <h4>Sponsored</h4> </div>  <div class="post-183678 post type-post status-publish format-standard has-post-thumbnail hentry category-news category-radio category-television tag-corus tag-doug-murphy tag-john-gossling tag-nbcuniversal tag-nelvana tag-rogers-communications tag-troy-reeb tag-warner-bros-discovery" > <a href="https://mediaincanada.com/2024/09/04/corus-entertainment-strikes-new-amendment-to-debt-repayment-plan/"> <div class="listpost"><div class="listpostLug"> <img width="300" height="172" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/01/corus-01-300x172.jpg" class="attachment-sidebar size-sidebar wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/01/corus-01-300x172.jpg 300w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/01/Corus-01-100x57.jpg 100w" sizes="(max-width: 300px) 100vw, 300px" /> </div></div> <h2 class="postTitle">Corus Entertainment strikes new amendment to debt repayment plan</h2> </a> <div class="paraShort"> <p>The current deal also includes requirements to use any excess cash to repay outstanding balances on the debt</p> <div class="byline"> <div class="author"> <div class="author_name">By <a href="https://mediaincanada.com/author/guest/" title="Posts by Guest " rel="author">Guest </a></div> </div> <div class="date"> September 4, 2024 </div> </div>  </div>  </div>  <div class="post-182043 post type-post status-publish format-standard has-post-thumbnail hentry category-sponsored-supplement category-supplement-profile tag-bob-cornwall tag-kokai tag-programmatic tag-programmatic-2024 tag-programmatic-partners-2024 tag-the-trade-desk tag-ttd" > <a href="https://mediaincanada.com/2024/08/12/creating-opportunities-on-the-open-internet/"> <div class="listpost"><div class="listpostLug"> <img width="300" height="172" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/07/Screenshot-2024-07-25-at-10.33.11鈥疉M-300x172.png" class="attachment-sidebar size-sidebar wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/07/Screenshot-2024-07-25-at-10.33.11鈥疉M-300x172.png 300w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/07/Screenshot-2024-07-25-at-10.33.11鈥疉M-100x57.png 100w" sizes="(max-width: 300px) 100vw, 300px" /> </div></div> <h2 class="postTitle">Creating opportunities on the open internet</h2> </a> <div class="paraShort"> <p>The Trade Desk helps advertisers make more of their investment outside of walled gardens</p> <div class="byline"> <div class="author"> <a href="https://mediaincanada.com/author/guest/" target="_self">  <div class="author_bio">By Guest </div> </a> </div> <div class="date"> August 12, 2024 </div> </div>  </div>  <h4>Sponsored</h4> </div>  <div class="post-181906 post type-post status-publish format-standard has-post-thumbnail hentry category-sponsored-supplement category-supplement-profile tag-connected-tv tag-miq tag-privacy-sandbox tag-programmatic tag-programmatic-2024 tag-programmatic-partners-2024" > <a href="https://mediaincanada.com/2024/07/30/miq-know-what-every-media-dollar-will-achieve/"> <div class="listpost"><div class="listpostLug"> <img width="300" height="172" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/07/Screenshot-2024-07-18-at-12.57.04鈥疨M-300x172.png" class="attachment-sidebar size-sidebar wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/07/Screenshot-2024-07-18-at-12.57.04鈥疨M-300x172.png 300w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/07/Screenshot-2024-07-18-at-12.57.04鈥疨M-100x57.png 100w" sizes="(max-width: 300px) 100vw, 300px" /> </div></div> <h2 class="postTitle">MiQ: Know what every media dollar will achieve</h2> </a> <div class="paraShort"> <p>Guaranteed Performance solution delivers specific outcomes and lowers the risk in media buying.</p> <div class="byline"> <div class="author"> <a href="https://mediaincanada.com/author/guest/" target="_self">  <div class="author_bio">By Guest </div> </a> </div> <div class="date"> July 30, 2024 </div> </div>  </div>  <h4>Sponsored</h4> </div>  <div class="post-181369 post type-post status-publish format-standard has-post-thumbnail hentry category-sponsored-supplement category-supplement-profile tag-programmatic tag-programmatic-2024 tag-programmatic-partners-2024 tag-teads" > <a href="https://mediaincanada.com/2024/07/30/teads-crafting-a-cookieless-future/"> <div class="listpost"><div class="listpostLug"> <img width="300" height="172" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/07/TeadsImage3-300x172.png" class="attachment-sidebar size-sidebar wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/07/TeadsImage3-300x172.png 300w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/07/TeadsImage3-100x57.png 100w" sizes="(max-width: 300px) 100vw, 300px" /> </div></div> <h2 class="postTitle">Teads: Crafting a cookieless future</h2> </a> <div class="paraShort"> <p>Proprietary tech to help brands future-proof their digital strategy</p> <div class="byline"> <div class="author"> <a href="https://mediaincanada.com/author/guest/" target="_self">  <div class="author_bio">By Guest </div> </a> </div> <div class="date"> July 30, 2024 </div> </div>  </div>  <h4>Sponsored</h4> </div>  <div class="post-181928 post type-post status-publish format-standard has-post-thumbnail hentry category-digital_supplements category-sponsored-supplement tag-programmatic tag-programmatic-2024 tag-programmatic-partners-2024" > <a href="https://mediaincanada.com/2024/07/30/the-ever-expanding-possibilities-of-programmatic/"> <div class="listpost"><div class="listpostLug"> <img width="300" height="172" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/07/Screenshot-2024-07-31-at-4.22.07鈥疨M-300x172.png" class="attachment-sidebar size-sidebar wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/07/Screenshot-2024-07-31-at-4.22.07鈥疨M-300x172.png 300w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/07/Screenshot-2024-07-31-at-4.22.07鈥疨M-100x57.png 100w" sizes="(max-width: 300px) 100vw, 300px" /> </div></div> <h2 class="postTitle">The ever-expanding possibilities of programmatic</h2> </a> <div class="paraShort"> <p>Let鈥檚 face it, cookies were an easy-bake solution. But, maybe easy isn鈥檛 always best?</p> <div class="byline"> <div class="author"> <a href="https://mediaincanada.com/author/guest/" target="_self">  <div class="author_bio">By Guest </div> </a> </div> <div class="date"> July 30, 2024 </div> </div>  </div>  <h4>Sponsored</h4> </div>  <div class="post-181816 post type-post status-publish format-standard has-post-thumbnail hentry category-sponsored-supplement tag-tiktok tag-tiktok-canada" > <a href="https://mediaincanada.com/2024/07/16/how-tiktoks-winning-formula-drives-business-results/"> <div class="listpost"><div class="listpostLug"> <img width="300" height="172" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/07/TIKTOK_AUNZ_FASHION_RETAIL_V2-1-300x172.png" class="attachment-sidebar size-sidebar wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/07/TIKTOK_AUNZ_FASHION_RETAIL_V2-1-300x172.png 300w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/07/TIKTOK_AUNZ_FASHION_RETAIL_V2-1-100x57.png 100w" sizes="(max-width: 300px) 100vw, 300px" /> </div></div> <h2 class="postTitle">How TikTok’s winning formula drives business results</h2> </a> <div class="paraShort"> <p>Designed to entertain and built to perform, TikTok can boost conversion on and off the platform for advertisers.</p> <div class="byline"> <div class="author"> <a href="https://mediaincanada.com/author/guest/" target="_self">  <div class="author_bio">By Guest </div> </a> </div> <div class="date"> July 16, 2024 </div> </div>  </div>  <h4>Sponsored</h4> </div>  <div class="post-180499 post type-post status-publish format-standard has-post-thumbnail hentry category-news tag-2024-upfronts tag-citytv tag-nbcuniversal tag-warner-bros-discovery" > <a href="https://mediaincanada.com/2024/06/10/upfronts-2024-rogers-inks-multi-year-licensing-deals/"> <div class="listpost"><div class="listpostLug"> <img width="300" height="172" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/06/lawordertor2-300x172.jpg" class="attachment-sidebar size-sidebar wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/06/lawordertor2-300x172.jpg 300w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/06/lawordertor2-100x57.jpg 100w" sizes="(max-width: 300px) 100vw, 300px" /> </div></div> <h2 class="postTitle">Upfronts 2024: Rogers inks multi-year licensing deals</h2> </a> <div class="paraShort"> <p>The media company announce partnerships with with NBCUniversal, Warner Bros. Discovery along with re-ups of homegrown hits.</p> <div class="byline"> <div class="author"> <div class="author_name">By <a href="https://mediaincanada.com/author/guest/" title="Posts by Guest " rel="author">Guest </a></div> </div> <div class="date"> June 10, 2024 </div> </div>  </div>  </div>  <div class="post-180455 post type-post status-publish format-standard has-post-thumbnail hentry category-news category-television tag-corus tag-eastlink tag-greg-mclelland tag-jeff-gillham" > <a href="https://mediaincanada.com/2024/06/07/all-corus-channels-are-now-available-through-eastlink/"> <div class="listpost"><div class="listpostLug"> <img width="300" height="172" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2021/01/corus-300x172.jpg" class="attachment-sidebar size-sidebar wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2021/01/corus-300x172.jpg 300w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2021/01/corus-100x57.jpg 100w" sizes="(max-width: 300px) 100vw, 300px" /> </div></div> <h2 class="postTitle">All Corus channels are now available through Eastlink</h2> </a> <div class="paraShort"> <p>The Corus-owned channels were originally dropped from the cable provider last June.</p> <div class="byline"> <div class="author"> <div class="author_name">By <a href="https://mediaincanada.com/author/guest/" title="Posts by Guest " rel="author">Guest </a></div> </div> <div class="date"> June 7, 2024 </div> </div>  </div>  </div>  <div class="post-179895 post type-post status-publish format-standard has-post-thumbnail hentry category-news category-people-moves tag-blaik-kirby tag-jan-kestle tag-jonas-nwuke tag-karine-moses tag-kevin-cluett tag-nauby-jacob tag-sean-cohan tag-stewart-johnston" > <a href="https://mediaincanada.com/2024/05/24/people-moves-leadership-changes-at-bell-media/"> <div class="listpost"><div class="listpostLug"> <img width="300" height="172" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/05/upfront_presentation_05_-_approved-3-300x172.jpg" class="attachment-sidebar size-sidebar wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/05/upfront_presentation_05_-_approved-3-300x172.jpg 300w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/05/UPFRONT_PRESENTATION_05_-_Approved-3-100x57.jpg 100w" sizes="(max-width: 300px) 100vw, 300px" /> </div></div> <h2 class="postTitle">People Moves: Leadership changes at Bell Media</h2> </a> <div class="paraShort"> <p>Stewart Johnston will step into a new role as senior VP, content and sales and Karine Moses, is moving into senior VP of SMB and internet companies group. </p> <div class="byline"> <div class="author"> <div class="author_name">By <a href="https://mediaincanada.com/author/guest/" title="Posts by Guest " rel="author">Guest </a></div> </div> <div class="date"> May 24, 2024 </div> </div>  </div>  </div>  <div class="navigation clear"> <div class='wp-pagenavi' role='navigation'> <span aria-current='page' class='current'>1</span><a class="page larger" title="Page 2" href="https://mediaincanada.com/author/guest/page/2/">2</a><a class="page larger" title="Page 3" href="https://mediaincanada.com/author/guest/page/3/">3</a><a class="page larger" title="Page 4" href="https://mediaincanada.com/author/guest/page/4/">4</a><a class="page larger" title="Page 5" href="https://mediaincanada.com/author/guest/page/5/">5</a><a class="nextpostslink" rel="next" aria-label="Next Page" href="https://mediaincanada.com/author/guest/page/2/">Next 禄</a> </div> </div> </div>  <div id="col2" class="nocontent"> <div id="sidebarUpper" class="clearfloat"> <div class="col2ad clearfloat">   <div id='div-gpt-ad-1474492375400-2'> <script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1474492375400-2'); 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