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Blogs - Aurora
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Published by The Dawn Media Group, AURORA is widely recognised as the voice of the advertising industry."/> <meta name="description" content="AURORA is Pakistan's leading advertising, marketing and media magazine; it is widely recognised as the voice of the industry."/> <meta property="fb:app_id" content="323694191004296"/> <meta property="og:locale" content="en_US"/> <link rel="canonical" href="https://web.archive.org/web/20200930052026/https://aurora.dawn.com/"/> <link rel="archives" href="https://aurora.dawn.com/archive/blogs"/> <link rel="index" href="https://aurora.dawn.com/blogs"/> <meta property="og:image" content="https://web.archive.org/web/20200930052026im_/http://aurora.dawn.com/_img/social-default.jpg"/> <meta name="twitter:image" content="https://web.archive.org/web/20200930052026im_/http://aurora.dawn.com/_img/social-default.jpg"/> <script type="application/ld+json"> {"@context":"https:\/\/web.archive.org\/web\/20200930052026\/http:\/\/schema.org","@type":"organization","logo":"https:\/\/web.archive.org\/web\/20200930052026\/https:\/\/aurora.dawn.com\/_img\/logo.png","name":"Aurora Magazine","url":"https:\/\/web.archive.org\/web\/20200930052026\/https:\/\/aurora.dawn.com","sameAs":["","https:\/\/web.archive.org\/web\/20200930052026\/https:\/\/twitter.com\/auroramag","",""],"potentialAction":{"@type":"SearchAction","target":"https:\/\/web.archive.org\/web\/20200930052026\/https:\/\/aurora.dawn.com\/search?cx=partner-pub-8258178831251847:bv07ib-e2ch&ie=UTF-8&q={search_term_string}","query-input":"required name=search_term_string"}} </script> <script type="application/ld+json"> {"@context": "https://web.archive.org/web/20200930052026/http://schema.org", "@type": "BreadcrumbList","itemListElement": [{"@type":"ListItem","position":1,"item":{"@id":"https:\/\/web.archive.org\/web\/20200930052026\/https:\/\/aurora.dawn.com\/blogs","name":"Blogs"}}]} </script> <link rel="stylesheet" href="https://web.archive.org/web/20200930052026cs_/https://aurora.dawn.com/_css/all.20200831160810.css" media="all"> <link rel="stylesheet" href="https://web.archive.org/web/20200930052026cs_/https://aurora.dawn.com/_css/shameaurora.20200812111811.css" media="all"> <link rel="stylesheet" href="https://web.archive.org/web/20200930052026cs_/https://aurora.dawn.com/_css/roboto.20200812111811.css" media="all"> <script src="https://web.archive.org/web/20200930052026js_/https://code.jquery.com/jquery-3.2.1.min.js" defer="true"></script> <script src="https://web.archive.org/web/20200930052026js_/https://aurora.dawn.com/_js/all.20200902171909.js" defer="true"></script> <script src="https://web.archive.org/web/20200930052026js_/https://aurora.dawn.com/_js/admin.20200831160810.js" defer="true"></script> <link rel="preload" as="style" href="https://web.archive.org/web/20200930052026/https://aurora.dawn.com/_css/all.20200831160810.css"> <link rel="preload" as="style" href="https://web.archive.org/web/20200930052026/https://aurora.dawn.com/_css/shameaurora.20200812111811.css"> <link rel="preload" as="style" href="https://web.archive.org/web/20200930052026/https://aurora.dawn.com/_css/roboto.20200812111811.css"> <link rel="preload" as="script" href="https://web.archive.org/web/20200930052026/https://code.jquery.com/jquery-3.2.1.min.js"> <link rel="preload" as="script" href="https://web.archive.org/web/20200930052026/https://aurora.dawn.com/_js/all.20200902171909.js"> <link rel="preload" as="script" href="https://web.archive.org/web/20200930052026/https://aurora.dawn.com/_js/admin.20200831160810.js"> <link rel="dns-prefetch preconnect" href="i.dawn.com"> <link rel="dns-prefetch preconnect" href="code.jquery.com"> <!-- - 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- adsense: end - - --> </div> <header class="mb-6.75 stick theme--cream-light"> <div class="container-fluid mast mast--stick"> <div class="flex no-gutters"> <div class="flex__item sm:w-1/3 w-full"> <div class="logo-container mb-3.25 ml-6.75 pl-3.25"> <a href="/web/20200930052026/https://aurora.dawn.com/" class=""> <h1 class="text-hide logo logo--contain"> Aurora Magazine </h1> </a> <h3 class="subtitle text-3 font-normal text-purple-dark">Promoting excellence in advertising</h3> </div> </div> <div class="flex__item sm:w-1/6 w-full"></div> <div class="flex__item sm:w-1/2 w-full"> <div class="search-container absolute right-0 mr-3.25"> <div class="mt-1.5 float-left text-right"> <a target="_blank" href="https://web.archive.org/web/20200930052026/https://www.facebook.com/auroramagazine"><img class="image--saturated" src="/web/20200930052026im_/https://aurora.dawn.com/_img/facebook.png" width="35"/></a> <a target="_blank" href="https://web.archive.org/web/20200930052026/https://twitter.com/AuroraMag"><img class="image--saturated" src="/web/20200930052026im_/https://aurora.dawn.com/_img/twitter.png" width="35"/></a> </div> <div class="search-box hidden sm:inline-block"> <form accept-charset="utf-8" class="form-vertical" method="GET" action="https://web.archive.org/web/20200930052026/https://aurora.dawn.com/search"> <input class="form-control" type="hidden" name="cx" value="partner-pub-8258178831251847:bv07ib-e2ch"> <input class="form-control" type="hidden" name="cof" value="FORID:10"> <input class="form-control" type="hidden" name="ie" value="UTF-8"> <div class="form-group required"><input class="form-control search w-2/3 p-1 sm:w-full m-1.5 text-grey border border-solid border-pink-light" data-remember="false" placeholder="Search" required id="q" type="text" name="q" value=""></div></form></div> </div> </div> </div> </div><!-- .container-fluid --> <div class="menu"> <ul class="nav nav--primary nav--responsive pl-3.25 text-center "> <li class="nav__item nav__item--the-dawn-of-advertising-1947-2017 "><a class="" href="/web/20200930052026/https://aurora.dawn.com/the-dawn-of-advertising-1947-2017">The Dawn Of Advertising (1947-2017)</a></li> <li class="nav__item nav__item--home "><a class="" href="/web/20200930052026/https://aurora.dawn.com/">Home</a></li> <li class="nav__item nav__item--most-read "><a class="" href="/web/20200930052026/https://aurora.dawn.com/most-read">Most Read</a></li> <li class="nav__item nav__item--people "><a class="" href="/web/20200930052026/https://aurora.dawn.com/people">People</a></li> <li class="nav__item nav__item--blogs active "><a class="" href="/web/20200930052026/https://aurora.dawn.com/blogs">Blogs</a></li> </ul> </div> </header> <div class=""> <div class="content content--fullwidth p-0 sm:p-6.75 mx-auto my-0"> <main class="px-3.25 pb-3.25 mb-3"> <h2 dir="auto" class="badge inline-flex text-7.5 font-light uppercase p-0 mb-6.75 align-middle">Blogs</h2> <div class="flex"> <div class="flex__item lg:w-7/12 w-full"> <div class="slideshow theme mb-6.75 md:slideshow-nav--visible slideshow--main " data-slick="{"dots":true,"dotsClass":"slideshow__pager ","asNavFor":null,"cssEase":"ease","speed":250,"autoplaySpeed":6000,"slidesToScroll":1,"slidesToShow":1,"fade":false,"autoplay":true,"infinite":true,"responsive": [{"breakpoint": 767,"settings": {"slidesToShow": 1,"slidesToScroll": 1}},{"breakpoint": 575,"settings": {"slidesToShow": 1,"slidesToScroll": 1}}]}"> <div class="slideshow__slide slideshow__slide--first slideshow__slide--horizontal lg:w-full md:w-full w-full" style=""> <span class="slideshow__slide__label">1</span> <!-- - - - article - - - --> <article class="box story " data-id="1143835" data-layout="story"> <!-- box/image --> <figure class="media sm:w-full w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200930052026/https://aurora.dawn.com/news/1143835/why-morning-shows-are-bad-for-brands"><picture><img src="https://web.archive.org/web/20200930052026im_/https://i.dawn.com/large/2020/09/5f7316e6373e7.png" alt="Why Morning Shows are Bad for Brands"/></picture></a></div> </figure> <!-- box/label --> <!-- box/title text:5-center-normal-px:3.25 --> <h2 dir="auto" data-layout="story" data-id="1143835" class="story__title text-5 text-center font-normal px-3.25 "><a href="https://web.archive.org/web/20200930052026/https://aurora.dawn.com/news/1143835/why-morning-shows-are-bad-for-brands" class="story__link "><strong>Why Morning Shows are Bad for Brands</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt text-4 text-center font-light px-3.25 pb-3.25">Talha Bin Hamid on why Pakistani morning shows are a no-no. </div> <!-- box/social --> <div class=" social--bottom social--left"> <div class="social social--icon social--facebook float-left hidden lg:block mb-1.55 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200930052026/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143835&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block mb-1.55 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200930052026/https://twitter.com/share?text=Why%20Morning%20Shows%20are%20Bad%20for%20Brands&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143835&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143835" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block mb-1.55"> <a href="https://web.archive.org/web/20200930052026/https://aurora.dawn.com/news/print/1143835"> </a> </div></div></article> <!-- - - - /article - - - --> </div> <div class="slideshow__slide slideshow__slide--horizontal lg:w-full md:w-full w-full" style=""> <span class="slideshow__slide__label">2</span> <!-- - - - article - - - --> <article class="box story " data-id="1143834" data-layout="story"> <!-- box/image --> <figure class="media sm:w-full w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200930052026/https://aurora.dawn.com/news/1143834/come-dine-with-me"><picture><img src="https://web.archive.org/web/20200930052026im_/https://i.dawn.com/large/2020/09/5f6b3d62cef87.png" alt="Come Dine With Me!"/></picture></a></div> </figure> <!-- box/label --> <!-- box/title text:5-center-normal-px:3.25 --> <h2 dir="auto" data-layout="story" data-id="1143834" class="story__title text-5 text-center font-normal px-3.25 "><a href="https://web.archive.org/web/20200930052026/https://aurora.dawn.com/news/1143834/come-dine-with-me" class="story__link "><strong>Come Dine With Me!</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt text-4 text-center font-light px-3.25 pb-3.25">Freddie Mercury and Marilyn Monroe dine at the iconic Metropole Hotel. </div> <!-- box/social --> <div class=" social--bottom social--left"> <div class="social social--icon social--facebook float-left hidden lg:block mb-1.55 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200930052026/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143834&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block mb-1.55 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200930052026/https://twitter.com/share?text=Come%20Dine%20With%20Me%21&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143834&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143834" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block mb-1.55"> <a href="https://web.archive.org/web/20200930052026/https://aurora.dawn.com/news/print/1143834"> </a> </div></div></article> <!-- - - - /article - - - --> </div> </div> </div> <div class="flex__item lg:w-5/12 w-full"> <div class=" mt-2 slideshow--list "> <div class="clear-both"> <div class="slideshow--row__item active float-left" data-id="0" style="width:49%;margin-right:2%;"> <!-- - - - article - - - --> <article class="box story theme mb-6.75 equalize" data-id="1143833" data-layout="story"> <!-- box/image --> <figure class="media sm:w-full w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200930052026/https://aurora.dawn.com/news/1143833/ptas-banning-spree"><picture><img src="https://web.archive.org/web/20200930052026im_/https://i.dawn.com/thumbnail/2020/09/5f69d13624109.png" alt="PTA鈥檚 Banning Spree"/></picture></a></div> </figure> <!-- box/label --> <!-- box/title center-text:4-m:2-lighter --> <h2 dir="auto" data-layout="story" data-id="1143833" class="story__title text-4 text-center font-light m-2 "><a href="https://web.archive.org/web/20200930052026/https://aurora.dawn.com/news/1143833/ptas-banning-spree" class="story__link "><strong>PTA鈥檚 Banning Spree</strong> </a></h2> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200930052026/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143833&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200930052026/https://twitter.com/share?text=PTA%E2%80%99s%20Banning%20Spree&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143833&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143833" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block "> <a href="https://web.archive.org/web/20200930052026/https://aurora.dawn.com/news/print/1143833"> </a> </div></div></article> <!-- - - - /article - - - --> </div> <div class="slideshow--row__item float-left" data-id="1" style="width:49%;"> <!-- - - - article - - - --> <article class="box story theme mb-6.75 equalize" data-id="1143832" data-layout="story"> <!-- box/image --> <figure class="media sm:w-full w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200930052026/https://aurora.dawn.com/news/1143832/cruising-with-trump"><picture><img src="https://web.archive.org/web/20200930052026im_/https://i.dawn.com/thumbnail/2020/09/5f619db369a5f.png" alt="Cruising with Trump"/></picture></a></div> </figure> <!-- box/label --> <!-- box/title center-text:4-m:2-lighter --> <h2 dir="auto" data-layout="story" data-id="1143832" class="story__title text-4 text-center font-light m-2 "><a href="https://web.archive.org/web/20200930052026/https://aurora.dawn.com/news/1143832/cruising-with-trump" class="story__link "><strong>Cruising with Trump</strong> </a></h2> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200930052026/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143832&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200930052026/https://twitter.com/share?text=Cruising%20with%20Trump&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143832&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143832" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block "> <a href="https://web.archive.org/web/20200930052026/https://aurora.dawn.com/news/print/1143832"> </a> </div></div></article> <!-- - - - /article - - - --> </div> </div><div class="clear-both"> <div class="slideshow--row__item float-left" data-id="2" style="width:49%;margin-right:2%;"> <!-- - - - article - - - --> <article class="box story theme mb-6.75 equalize" data-id="1143831" data-layout="story"> <!-- box/image --> <figure class="media sm:w-full w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200930052026/https://aurora.dawn.com/news/1143831/whats-your-post-covid-19-media"><picture><img src="https://web.archive.org/web/20200930052026im_/https://i.dawn.com/thumbnail/2020/09/5f524bddb45df.png" alt="What鈥檚 Your Post Covid-19 Media?"/></picture></a></div> </figure> <!-- box/label --> <!-- box/title center-text:4-m:2-lighter --> <h2 dir="auto" data-layout="story" data-id="1143831" class="story__title text-4 text-center font-light m-2 "><a href="https://web.archive.org/web/20200930052026/https://aurora.dawn.com/news/1143831/whats-your-post-covid-19-media" class="story__link "><strong>What鈥檚 Your Post Covid-19 Media?</strong> </a></h2> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200930052026/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143831&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200930052026/https://twitter.com/share?text=What%E2%80%99s%20Your%20Post%20Covid-19%20Media%3F&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143831&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143831" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block "> <a href="https://web.archive.org/web/20200930052026/https://aurora.dawn.com/news/print/1143831"> </a> </div></div></article> <!-- - - - /article - - - --> </div> <div class="slideshow--row__item float-left" data-id="3" style="width:49%;"> <!-- - - - article - - - --> <article class="box story theme mb-6.75 equalize" data-id="1143830" data-layout="story"> <!-- box/image --> <figure class="media sm:w-full w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200930052026/https://aurora.dawn.com/news/1143830/orchestrating-brand-experiences"><picture><img src="https://web.archive.org/web/20200930052026im_/https://i.dawn.com/thumbnail/2020/08/5f4cd5bbab788.png" alt="Orchestrating Brand Experiences"/></picture></a></div> </figure> <!-- box/label --> <!-- box/title center-text:4-m:2-lighter --> <h2 dir="auto" data-layout="story" data-id="1143830" class="story__title text-4 text-center font-light m-2 "><a href="https://web.archive.org/web/20200930052026/https://aurora.dawn.com/news/1143830/orchestrating-brand-experiences" class="story__link "><strong>Orchestrating Brand Experiences</strong> </a></h2> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200930052026/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143830&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200930052026/https://twitter.com/share?text=Orchestrating%20Brand%20Experiences&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143830&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143830" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block "> <a href="https://web.archive.org/web/20200930052026/https://aurora.dawn.com/news/print/1143830"> </a> </div></div></article> <!-- - - - /article - - - --> </div> </div><div class="clear-both"> </div></div> </div> <div class="flex__item w-full"> <div class="my-6.75 pt-6.75 pb-3.25"> <!-- - - adsense: start - - --> <div class="ad " aria-hidden="true"> <div class="js-ad clearfix" style="max-width:728px;max-height:90px;text-align:center;margin:0 auto;overflow:hidden;"> <div class="radWrapper ad__wrapper"> <div id="div-gpt-ad-1455520357400-2" class="ad__wrapper__slot" style="width:728px;height:90px;"> <script> render('div-gpt-ad-1455520357400-2') </script> </div> </div> </div> </div> <!-- - - adsense: end - - --> </div> </div> <div class="flex__item lg:w-2/3 w-full"> <div class=" mt-2 slideshow--list "> <div class="clear-both"> <div class="slideshow--row__item active float-left" data-id="0" style="width:49%;margin-right:2%;"> <!-- - - - article - - - --> <article class="box story mb-6.75 p-3.25 theme equalize" data-id="1143827" data-layout="story"> <!-- box/label --> <!-- box/title normal-text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143827" class="story__title text-4.5 font-normal "><a href="https://web.archive.org/web/20200930052026/https://aurora.dawn.com/news/1143827/making-social-media-management-easy" class="story__link "><strong>Making Social Media Management Easy</strong> </a></h2> <!-- box/image --> <figure class="media media--left sm:w-1/2 w-full mr-6.75 media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200930052026/https://aurora.dawn.com/news/1143827/making-social-media-management-easy"><picture><img src="https://web.archive.org/web/20200930052026im_/https://i.dawn.com/medium/2020/08/5f3d2f5d6613b.png" alt="Making Social Media Management Easy"/></picture></a></div> </figure> <!-- box/excerpt --> <div dir="auto" class="story__excerpt text-3 font-normal ">What brought Pakistan's SaaS tool start-up, Social Champ, to the fore. </div> <!-- box/social --> <div class=" social--bottom"> <div class="social social--icon social--facebook float-left hidden lg:block mb-6.75 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200930052026/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143827&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block mb-6.75 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200930052026/https://twitter.com/share?text=Making%20Social%20Media%20Management%20Easy&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143827&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143827" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block mb-6.75"> <a href="https://web.archive.org/web/20200930052026/https://aurora.dawn.com/news/print/1143827"> </a> </div></div></article> <!-- - - - /article - - - --> </div> <div class="slideshow--row__item float-left" data-id="1" style="width:49%;"> <!-- - - - article - - - --> <article class="box story mb-6.75 p-3.25 theme equalize" data-id="1143829" data-layout="story"> <!-- box/label --> <!-- box/title normal-text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143829" class="story__title text-4.5 font-normal "><a href="https://web.archive.org/web/20200930052026/https://aurora.dawn.com/news/1143829/who-are-you-blaming-today" class="story__link "><strong>Who Are You Blaming Today?</strong> </a></h2> <!-- box/image --> <figure class="media media--left sm:w-1/2 w-full mr-6.75 media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200930052026/https://aurora.dawn.com/news/1143829/who-are-you-blaming-today"><picture><img src="https://web.archive.org/web/20200930052026im_/https://i.dawn.com/medium/2020/08/5f44dde5ce157.jpg" alt="Who Are You Blaming Today?"/></picture></a></div> </figure> <!-- box/excerpt --> <div dir="auto" class="story__excerpt text-3 font-normal ">"Blame is easy, gutless and a lousy excuse." </div> <!-- box/social --> <div class=" social--bottom"> <div class="social social--icon social--facebook float-left hidden lg:block mb-6.75 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200930052026/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143829&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block mb-6.75 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200930052026/https://twitter.com/share?text=Who%20Are%20You%20Blaming%20Today%3F&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143829&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143829" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block mb-6.75"> <a href="https://web.archive.org/web/20200930052026/https://aurora.dawn.com/news/print/1143829"> </a> </div></div></article> <!-- - - - /article - - - --> </div> </div><div class="clear-both"> <div class="slideshow--row__item float-left" data-id="2" style="width:49%;margin-right:2%;"> <!-- - - - article - - - --> <article class="box story mb-6.75 p-3.25 theme equalize" data-id="1143826" data-layout="story"> <!-- box/label --> <!-- box/title normal-text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143826" class="story__title text-4.5 font-normal "><a href="https://web.archive.org/web/20200930052026/https://aurora.dawn.com/news/1143826/the-future-of-work-is-now" class="story__link "><strong>The Future Of Work Is Now</strong> </a></h2> <!-- box/image --> <figure class="media media--left sm:w-1/2 w-full mr-6.75 media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200930052026/https://aurora.dawn.com/news/1143826/the-future-of-work-is-now"><picture><img src="https://web.archive.org/web/20200930052026im_/https://i.dawn.com/medium/2020/08/5f3bd5306314d.png" alt="The Future Of Work Is Now"/></picture></a></div> </figure> <!-- box/excerpt --> <div dir="auto" class="story__excerpt text-3 font-normal ">Aamir Ibrahim reflects on the WFH lessons learnt during the pandemic. </div> <!-- box/social --> <div class=" social--bottom"> <div class="social social--icon social--facebook float-left hidden lg:block mb-6.75 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200930052026/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143826&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block mb-6.75 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200930052026/https://twitter.com/share?text=The%20Future%20Of%20Work%20Is%20Now&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143826&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143826" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block mb-6.75"> <a href="https://web.archive.org/web/20200930052026/https://aurora.dawn.com/news/print/1143826"> </a> </div></div></article> <!-- - - - /article - - - --> </div> <div class="slideshow--row__item float-left" data-id="3" style="width:49%;"> <!-- - - - article - - - --> <article class="box story mb-6.75 p-3.25 theme equalize" data-id="1143824" data-layout="story"> <!-- box/label --> <!-- box/title normal-text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143824" class="story__title text-4.5 font-normal "><a href="https://web.archive.org/web/20200930052026/https://aurora.dawn.com/news/1143824/the-pioneer-builder-of-modern-karachi" class="story__link "><strong>The Pioneer Builder of Modern Karachi</strong> </a></h2> <!-- box/image --> <figure class="media media--left sm:w-1/2 w-full mr-6.75 media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200930052026/https://aurora.dawn.com/news/1143824/the-pioneer-builder-of-modern-karachi"><picture><img src="https://web.archive.org/web/20200930052026im_/https://i.dawn.com/medium/2020/08/5f397c843447b.png" alt="The Pioneer Builder of Modern Karachi"/></picture></a></div> </figure> <!-- box/excerpt --> <div dir="auto" class="story__excerpt text-3 font-normal ">"Jerome D鈥橲ilva: a visionary who saw the emergence of growth and development in Karachi." </div> <!-- box/social --> <div class=" social--bottom"> <div class="social social--icon social--facebook float-left hidden lg:block mb-6.75 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200930052026/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143824&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block mb-6.75 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200930052026/https://twitter.com/share?text=The%20Pioneer%20Builder%20of%20Modern%20Karachi&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143824&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143824" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block mb-6.75"> <a href="https://web.archive.org/web/20200930052026/https://aurora.dawn.com/news/print/1143824"> </a> </div></div></article> <!-- - - - /article - - - --> </div> </div><div class="clear-both"> <div class="slideshow--row__item float-left" data-id="4" style="width:49%;margin-right:2%;"> <!-- - - - article - - - --> <article class="box story mb-6.75 p-3.25 theme equalize" data-id="1143823" data-layout="story"> <!-- box/label --> <!-- box/title normal-text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143823" class="story__title text-4.5 font-normal "><a href="https://web.archive.org/web/20200930052026/https://aurora.dawn.com/news/1143823/14-memorable-patriotic-ads" class="story__link "><strong>14 Memorable Patriotic Ads</strong> </a></h2> <!-- box/image --> <figure class="media media--left sm:w-1/2 w-full mr-6.75 media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200930052026/https://aurora.dawn.com/news/1143823/14-memorable-patriotic-ads"><picture><img src="https://web.archive.org/web/20200930052026im_/https://i.dawn.com/medium/2020/08/5f357d5011f98.png" alt="14 Memorable Patriotic Ads"/></picture></a></div> </figure> <!-- box/excerpt --> <div dir="auto" class="story__excerpt text-3 font-normal ">Taniya Hasan recalls her favourite patriotic ads from yesteryear. </div> <!-- box/social --> <div class=" social--bottom"> <div class="social social--icon social--facebook float-left hidden lg:block mb-6.75 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200930052026/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143823&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block mb-6.75 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200930052026/https://twitter.com/share?text=14%20Memorable%20Patriotic%20Ads&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143823&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143823" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block mb-6.75"> <a href="https://web.archive.org/web/20200930052026/https://aurora.dawn.com/news/print/1143823"> </a> </div></div></article> <!-- - - - /article - - - --> </div> <div class="slideshow--row__item float-left" data-id="5" style="width:49%;"> <!-- - - - article - - - --> <article class="box story mb-6.75 p-3.25 theme equalize" data-id="1143822" data-layout="story"> <!-- box/label --> <!-- box/title normal-text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143822" class="story__title text-4.5 font-normal "><a href="https://web.archive.org/web/20200930052026/https://aurora.dawn.com/news/1143822/just-a-mirror" class="story__link "><strong>Just A Mirror</strong> </a></h2> <!-- box/image --> <figure class="media media--left sm:w-1/2 w-full mr-6.75 media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200930052026/https://aurora.dawn.com/news/1143822/just-a-mirror"><picture><img src="https://web.archive.org/web/20200930052026im_/https://i.dawn.com/medium/2020/08/5f32a2cc089d0.png" alt="Just A Mirror"/></picture></a></div> </figure> <!-- box/excerpt --> <div dir="auto" class="story__excerpt text-3 font-normal ">If you are South Asian, you probably won鈥檛 find anything controversial in Indian Matchmaking. </div> <!-- box/social --> <div class=" social--bottom"> <div class="social social--icon social--facebook float-left hidden lg:block mb-6.75 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200930052026/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143822&display=popup&ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block mb-6.75 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200930052026/https://twitter.com/share?text=Just%20A%20Mirror&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143822&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143822" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block mb-6.75"> <a href="https://web.archive.org/web/20200930052026/https://aurora.dawn.com/news/print/1143822"> </a> </div></div></article> <!-- - 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