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>How human insights can help European businesses enter the US market</h2><h4 >How do you de-risk your entry into the US market and maximize reward?</h4><div class="ut-component-global-spacing text-formatted"><div><p>“A lot of companies say ‘I know my product, I know what I’m doing, I’ve sold in Europe.’ It’s not the same as in the US, though.” — Christophe Garnier, managing director of Spark Labs.</p><p>A successful landing in the crowded American market isn't a given, no matter how successful your brand is in its current region. 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