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class="ct-div-block" ><img loading="lazy" id="image-567-10" alt="" src="https://iabeurope.eu/wp-content/uploads/image-2-1.png" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/image-2-1.png 350w, https://iabeurope.eu/wp-content/uploads/image-2-1-300x178.png 300w" sizes="(max-width: 350px) 100vw, 350px" /></div><div id="div_block-568-10" class="ct-div-block" ><h4 id="headline-569-10" class="ct-headline">Who we are</h4><p id="text_block-570-10" class="ct-text-block" >IAB Europe is the European-level<br>association for the digital marketing<br>and advertising ecosystem.</p></div></a><a id="link-693-10" class="ct-link" href="https://iabeurope.eu/about-us/" ><div id="div_block-576-10" class="ct-div-block" ><img loading="lazy" id="image-577-10" alt="" src="https://iabeurope.eu/wp-content/uploads/image-5-1.png" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/image-5-1.png 350w, https://iabeurope.eu/wp-content/uploads/image-5-1-300x178.png 300w" sizes="(max-width: 350px) 100vw, 350px" /></div><div id="div_block-578-10" class="ct-div-block" ><h4 id="headline-579-10" class="ct-headline">Team members</h4><p id="text_block-580-10" class="ct-text-block" >IAB Europe is the European-level<br>association for the digital marketing<br>and advertising ecosystem.</p></div></a><a id="link-703-10" class="ct-link" href="https://iabeurope.eu/about-us?#_tab-7-18810" ><div id="div_block-583-10" class="ct-div-block" ><img loading="lazy" id="image-584-10" alt="" src="https://iabeurope.eu/wp-content/uploads/Our-Team-S.jpg" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/Our-Team-S.jpg 400w, https://iabeurope.eu/wp-content/uploads/Our-Team-S-300x200.jpg 300w" sizes="(max-width: 400px) 100vw, 400px" /></div><div id="div_block-585-10" class="ct-div-block" ><h4 id="headline-586-10" class="ct-headline">Board members</h4><p id="text_block-587-10" class="ct-text-block" >IAB Europe is the European-level<br>association for the digital 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loading="lazy" id="image-620-10" alt="" src="https://iabeurope.eu/wp-content/uploads/image-5-1-1.png" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/image-5-1-1.png 350w, https://iabeurope.eu/wp-content/uploads/image-5-1-1-300x264.png 300w" sizes="(max-width: 350px) 100vw, 350px" /></div><div id="div_block-734-10" class="ct-div-block" ><h4 id="headline-735-10" class="ct-headline">Transparency & consent framework</h4><p id="text_block-736-10" class="ct-text-block" >IAB Europe is the European-level<br>association for the digital marketing<br>and advertising ecosystem.</p></div></a></div><div id="div_block-632-10" class="ct-div-block" ><a id="link-746-10" class="ct-link" href="https://iabeurope.eu/policy-regulation-advocacy/" ><h5 id="headline-633-10" class="ct-headline">Policy, regulation & advocacy</h5></a><div id="div_block-634-10" class="ct-div-block" ><nav id="_nav_menu-744-10" class="oxy-nav-menu oxy-nav-menu-dropdowns oxy-nav-menu-dropdown-arrow 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><div id="div_block-4-19557" class="ct-div-block" ><h1 id="headline-5-19557" class="ct-headline">Knowledge Hub</h1><div id="text_block-6-19557" class="ct-text-block" >Our knowledge hub features IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of hot topics.</div><div id="code_block-7-19557" class="ct-code-block" ><div class="search-box"> <input type="text" placeholder="Search knowledge hub..."> <a href="https://iabeurope.eu/?s=">Search</a> </div></div></div><div id="div_block-8-19557" class="ct-div-block" ><img id="image-9-19557" alt="" src="https://iabeurope.eu/wp-content/uploads/Knowledge-Hub.png" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/Knowledge-Hub.png 975w, https://iabeurope.eu/wp-content/uploads/Knowledge-Hub-300x179.png 300w, https://iabeurope.eu/wp-content/uploads/Knowledge-Hub-768x459.png 768w" sizes="(max-width: 975px) 100vw, 975px" /></div></div></div></section><section id="section-16-19557" class=" ct-section" ><div class="ct-section-inner-wrap"><div id="new_columns-17-19557" class="ct-new-columns" ><div id="div_block-18-19557" class="ct-div-block" ><div id="code_block-19-19557" class="ct-code-block posts-box" ><div class="kno-post-item"> <div class="kno-post-item__inner"> <div class="kno-post-item__image-box"> <img src="https://iabeurope.eu/wp-content/uploads/IAB-GTQ-493x300-1.jpg" alt="image" loading="lazy"> </div> <div class="kno-post-item__post-content"> <div class="kno-post-item__tags"></div> <div class="kno-post-item__title-box"> <span>February 8, 2024</span> <h2>IAB Europe's Updated Guide to Quality 2024</h2> </div> <a href="https://iabeurope.eu/knowledge_hub/iab-europes-updated-guide-to-quality-2024/">Learn More</a> </div> </div> </div><div class="kno-post-item"> <div class="kno-post-item__inner"> <div class="kno-post-item__image-box"> <img src="https://iabeurope.eu/wp-content/uploads/banner-smaato-2021-trend-report-6.jpg" alt="image" loading="lazy"> </div> <div class="kno-post-item__post-content"> <div class="kno-post-item__tags"></div> <div class="kno-post-item__title-box"> <span>August 27, 2021</span> <h2>New Digital Advertising Trends Report 2021 From Smaato</h2> </div> <a href="https://iabeurope.eu/knowledge_hub/new-digital-advertising-trends-report-2021-from-smaato/">Learn More</a> </div> </div> </div><div class="kno-post-item"> <div class="kno-post-item__inner"> <div class="kno-post-item__image-box"> <img src="https://iabeurope.eu/wp-content/uploads/IAB_EU_1-6.jpg" alt="image" loading="lazy"> </div> <div class="kno-post-item__post-content"> <div class="kno-post-item__tags"></div> <div class="kno-post-item__title-box"> <span>April 22, 2021</span> <h2>IAS Media Quality Report - Trends from H2 2020</h2> </div> <a href="https://iabeurope.eu/knowledge_hub/ias-media-quality-report-trends-from-h2-2020/">Learn More</a> </div> </div> </div> <div class="pagination"> </div></div></div><div id="div_block-20-19557" class="ct-div-block" ><div id="code_block-27-19557" class="ct-code-block" ><ul style="list-style-type: none;"> <li class="cat-item cat-item-587"><a href="https://iabeurope.eu/knowledge-hub-categories/ad-formats/">Ad Formats</a> </li> <li class="cat-item cat-item-546"><a href="https://iabeurope.eu/knowledge-hub-categories/ad-fraud/">Ad Fraud</a> </li> <li class="cat-item cat-item-531"><a href="https://iabeurope.eu/knowledge-hub-categories/ad-spend/">Ad Spend</a> </li> <li class="cat-item cat-item-569"><a href="https://iabeurope.eu/knowledge-hub-categories/addressability/">Addressability</a> </li> <li class="cat-item cat-item-573"><a href="https://iabeurope.eu/knowledge-hub-categories/affiliate-marketing/">Affiliate Marketing</a> </li> <li class="cat-item cat-item-575"><a href="https://iabeurope.eu/knowledge-hub-categories/artificial-intelligence-ai/">Artificial Intelligence (AI)</a> </li> <li class="cat-item cat-item-583"><a href="https://iabeurope.eu/knowledge-hub-categories/attention/">Attention</a> </li> <li class="cat-item cat-item-536"><a href="https://iabeurope.eu/knowledge-hub-categories/audio/">Audio</a> </li> <li class="cat-item cat-item-561"><a href="https://iabeurope.eu/knowledge-hub-categories/awards/">Awards</a> </li> <li class="cat-item cat-item-541"><a href="https://iabeurope.eu/knowledge-hub-categories/blockchain/">Blockchain</a> </li> <li class="cat-item cat-item-559"><a href="https://iabeurope.eu/knowledge-hub-categories/brand-safety-and-suitability/">Brand Safety and Suitability</a> </li> <li class="cat-item cat-item-525"><a href="https://iabeurope.eu/knowledge-hub-categories/case-study/">Case Study</a> </li> <li class="cat-item cat-item-545"><a href="https://iabeurope.eu/knowledge-hub-categories/connected-tv-ctv/">Connected TV (CTV)</a> </li> <li class="cat-item cat-item-560"><a href="https://iabeurope.eu/knowledge-hub-categories/contextual-advertising/">Contextual Advertising</a> </li> <li class="cat-item cat-item-589"><a href="https://iabeurope.eu/knowledge-hub-categories/corporate-responsibility/">Corporate Responsibility</a> </li> <li class="cat-item cat-item-565"><a href="https://iabeurope.eu/knowledge-hub-categories/creator-marketing/">Creator Marketing</a> </li> <li class="cat-item cat-item-554"><a href="https://iabeurope.eu/knowledge-hub-categories/digital-out-of-home-dooh/">Digital Out of Home (DOOH)</a> </li> <li class="cat-item cat-item-577"><a href="https://iabeurope.eu/knowledge-hub-categories/digital-services-act-dsa/">Digital Services Act (DSA)</a> </li> <li class="cat-item cat-item-568"><a href="https://iabeurope.eu/knowledge-hub-categories/e-commerce/">E-Commerce</a> </li> <li class="cat-item cat-item-566"><a href="https://iabeurope.eu/knowledge-hub-categories/gdpr/">GDPR</a> </li> <li class="cat-item cat-item-556"><a href="https://iabeurope.eu/knowledge-hub-categories/guides/">Guides</a> </li> <li class="cat-item cat-item-533"><a href="https://iabeurope.eu/knowledge-hub-categories/iab-europe-explains/">IAB Europe Explains</a> </li> <li class="cat-item cat-item-527"><a href="https://iabeurope.eu/knowledge-hub-categories/identity/">Identity</a> </li> <li class="cat-item cat-item-578"><a href="https://iabeurope.eu/knowledge-hub-categories/in-app/">In-App</a> </li> <li class="cat-item cat-item-576"><a href="https://iabeurope.eu/knowledge-hub-categories/in-gaming/">In-Gaming</a> </li> <li class="cat-item cat-item-540"><a href="https://iabeurope.eu/knowledge-hub-categories/infographic/">Infographic</a> </li> <li class="cat-item cat-item-558"><a href="https://iabeurope.eu/knowledge-hub-categories/interact/">Interact</a> </li> <li class="cat-item cat-item-532"><a href="https://iabeurope.eu/knowledge-hub-categories/market-intelligence/">Market Intelligence</a> </li> <li class="cat-item cat-item-537"><a href="https://iabeurope.eu/knowledge-hub-categories/measurement/">Measurement</a> </li> <li class="cat-item cat-item-588"><a href="https://iabeurope.eu/knowledge-hub-categories/metaverse/">Metaverse</a> </li> <li class="cat-item cat-item-543"><a href="https://iabeurope.eu/knowledge-hub-categories/mobile/">Mobile</a> </li> <li class="cat-item cat-item-542"><a href="https://iabeurope.eu/knowledge-hub-categories/native-advertising/">Native Advertising</a> </li> <li class="cat-item cat-item-549"><a href="https://iabeurope.eu/knowledge-hub-categories/omnichannel/">Omnichannel</a> </li> <li class="cat-item cat-item-567"><a href="https://iabeurope.eu/knowledge-hub-categories/policy/">Policy</a> </li> <li class="cat-item cat-item-553"><a href="https://iabeurope.eu/knowledge-hub-categories/post-third-party-cookies/">Post Third-Party Cookies</a> </li> <li class="cat-item cat-item-548"><a href="https://iabeurope.eu/knowledge-hub-categories/privacy-and-data-protection/">Privacy and Data Protection</a> </li> <li class="cat-item cat-item-530"><a href="https://iabeurope.eu/knowledge-hub-categories/programmatic/">Programmatic</a> </li> <li class="cat-item cat-item-544"><a href="https://iabeurope.eu/knowledge-hub-categories/quality/">Quality</a> </li> <li class="cat-item cat-item-535"><a href="https://iabeurope.eu/knowledge-hub-categories/research-and-insights/">Research and insights</a> </li> <li class="cat-item cat-item-581"><a href="https://iabeurope.eu/knowledge-hub-categories/retail-media/">Retail Media</a> </li> <li class="cat-item cat-item-562"><a href="https://iabeurope.eu/knowledge-hub-categories/social/">Social</a> </li> <li class="cat-item cat-item-550"><a href="https://iabeurope.eu/knowledge-hub-categories/supply-path-optimisation-spo/">Supply Path Optimisation (SPO)</a> </li> <li class="cat-item cat-item-579"><a href="https://iabeurope.eu/knowledge-hub-categories/sustainability/">Sustainability</a> </li> <li class="cat-item cat-item-555"><a 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