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We want to help. </div> </div> </div></div> </div> </div>  <div class='cols-wrapper loading'> <div class='col-main-wrapper'> <div class='col-main'> <div class='section' id='main'><div class='widget Blog' data-version='1' id='Blog1'> <div class='post' data-id='8816217235431407777' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2012/05/new-human-rights-channel-on-youtube.html' itemprop='url' title='A New Human Rights Channel On YouTube'> A New Human Rights Channel On YouTube </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Wednesday, May 30, 2012 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <i>(Cross posted from <a href="http://youtube-global.blogspot.com/">the Official YouTube Blog</a>)</i><br /> <br /> From its inception, YouTube has been a platform for free expression. Activists around the world use YouTube to document causes they care about and make them known to the world. In the case of human rights, video plays a particularly important role in illuminating what occurs when governments and individuals in power abuse their positions. We’ve seen this play out on a global stage during the Arab Spring, for example: during the height of the activity, 100,000 videos were uploaded from Egypt, a 70% increase on the preceding three months. And we’ve seen it play out in specific, local cases with issues like police brutality, discrimination, elder abuse, gender-based violence, socio-economic justice, access to basic resources, and bullying.<br /> <br /> That’s why our non-profit partner <a href="http://witness.org/">WITNESS</a>, a global leader in the use of video for human rights, and <a href="http://storyful.com/">Storyful</a>, a social newsgathering operation, are joining forces to launch a new <a href="//youtube.com/humanrights">Human Rights channel</a> on YouTube, dedicated to curating hours of raw citizen-video documenting human rights stories that are uploaded daily and distributing that to audiences hungry to learn and take action. The channel, which will also feature content from a slate of human rights organizations already sharing their work on YouTube, aims to shed light on and contextualize under-reported stories, to record otherwise undocumented abuses, and to amplify previously unheard voices. The project was announced today at the <a href="//www.google.com/events/internetatliberty2012/index.html">Internet at Liberty conference</a>, and will live at <a href="//youtube.com/humanrights">youtube.com/humanrights</a>. Storyful will source and verify the videos, and WITNESS will ensure the channel features a balanced breadth of issues with the context viewers need to understand the rights issue involved.<br /> <br /> We hope this project can not only be a catalyst to awareness, but offer people new avenues for action and impact. The channel is committed to providing new citizen creators as well as viewers with the <a href="http://www.witness.org/training">tools and information</a> necessary so that every citizen can become a more effective human rights defender. It will also be available on <a href="https://plus.google.com/100621536540324323611/posts">Google+</a>, where the broader human rights community can take part in discussions, share material, and find collaborators.<br /> <br /> We welcome your feedback and thoughts on the channel, and if you want to suggest a video for inclusion, email the YouTube URL to witness@storyful.com. Please include <a href="http://www.movements.org/how-to/entry/how-to-add-context-to-your-youtube-videos-for-maximum-impact">any and all details</a> around the time, place, and context of the video. Also, be sure to take the time to learn <a href="http://blog.witness.org/2012/04/how-to-film-protests-video-tip-series-for-activists-at-occupy-wall-street-in-syria-and-beyond/">how to protect yourself and your subjects</a> if you’re the one behind the camera. <br /> <br /> <i>Posted by Sam Gregory, WITNESS Program Director, and Olivia Ma, YouTube News Manager</i> </script> <noscript> <i>(Cross posted from <a href="http://youtube-global.blogspot.com/">the Official YouTube Blog</a>)</i><br /> <br /> From its inception, YouTube has been a platform for free expression. Activists around the world use YouTube to document causes they care about and make them known to the world. In the case of human rights, video plays a particularly important role in illuminating what occurs when governments and individuals in power abuse their positions. We’ve seen this play out on a global stage during the Arab Spring, for example: during the height of the activity, 100,000 videos were uploaded from Egypt, a 70% increase on the preceding three months. And we’ve seen it play out in specific, local cases with issues like police brutality, discrimination, elder abuse, gender-based violence, socio-economic justice, access to basic resources, and bullying.<br /> <br /> That’s why our non-profit partner <a href="http://witness.org/">WITNESS</a>, a global leader in the use of video for human rights, and <a href="http://storyful.com/">Storyful</a>, a social newsgathering operation, are joining forces to launch a new <a href="//youtube.com/humanrights">Human Rights channel</a> on YouTube, dedicated to curating hours of raw citizen-video documenting human rights stories that are uploaded daily and distributing that to audiences hungry to learn and take action. The channel, which will also feature content from a slate of human rights organizations already sharing their work on YouTube, aims to shed light on and contextualize under-reported stories, to record otherwise undocumented abuses, and to amplify previously unheard voices. The project was announced today at the <a href="//www.google.com/events/internetatliberty2012/index.html">Internet at Liberty conference</a>, and will live at <a href="//youtube.com/humanrights">youtube.com/humanrights</a>. Storyful will source and verify the videos, and WITNESS will ensure the channel features a balanced breadth of issues with the context viewers need to understand the rights issue involved.<br /> <br /> We hope this project can not only be a catalyst to awareness, but offer people new avenues for action and impact. The channel is committed to providing new citizen creators as well as viewers with the <a href="http://www.witness.org/training">tools and information</a> necessary so that every citizen can become a more effective human rights defender. It will also be available on <a href="https://plus.google.com/100621536540324323611/posts">Google+</a>, where the broader human rights community can take part in discussions, share material, and find collaborators.<br /> <br /> We welcome your feedback and thoughts on the channel, and if you want to suggest a video for inclusion, email the YouTube URL to witness@storyful.com. Please include <a href="http://www.movements.org/how-to/entry/how-to-add-context-to-your-youtube-videos-for-maximum-impact">any and all details</a> around the time, place, and context of the video. Also, be sure to take the time to learn <a href="http://blog.witness.org/2012/04/how-to-film-protests-video-tip-series-for-activists-at-occupy-wall-street-in-syria-and-beyond/">how to protect yourself and your subjects</a> if you’re the one behind the camera. <br /> <br /> <i>Posted by Sam Gregory, WITNESS Program Director, and Olivia Ma, YouTube News Manager</i> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2012/05/new-human-rights-channel-on-youtube.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:A New Human Rights Channel On YouTube&url=https://googlefornonprofits.blogspot.com/2012/05/new-human-rights-channel-on-youtube.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2012/05/new-human-rights-channel-on-youtube.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2012/05/new-human-rights-channel-on-youtube.html' data-url='https://googlefornonprofits.blogspot.com/2012/05/new-human-rights-channel-on-youtube.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2012/05/new-human-rights-channel-on-youtube.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/YouTube' rel='tag'> YouTube </a> </span> </div> </div> </div> <div class='post' data-id='1900634305618642924' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2012/05/how-two-nonprofits-improve-their-site.html' itemprop='url' title='How Two Nonprofits Improve Their Site Performance With Google Analytics'> How Two Nonprofits Improve Their Site Performance With Google Analytics </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, May 29, 2012 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <span class="Apple-style-span" style="font-family: Arial; font-size: 12px;"><i>(Cross posted from <a href="http://analytics.blogspot.com/">the Google Analytics Blog</a>)</i></span><br /> <span class="Apple-style-span" style="font-family: Arial; font-size: 12px;"><br /></span><br /> <span class="Apple-style-span" style="font-family: Arial; font-size: 12px;">At Google, we’re proud that our products are used by nonprofits to help them better achieve their objectives and improve the world. We believe that data holds amazing power for all types of organizations and it’s inspiring to see some forward-thinking nonprofits live at the edge of adoption. Today we’d like to share two brief case studies we’ve published: how the </span><span class="Apple-style-span" style="font-family: Arial; font-size: 12px;"><a href="http://www.pbs.org/"><span style="color: #1155cc; text-decoration: underline;">Public Broadcasting Service</span></a></span><span class="Apple-style-span" style="font-family: Arial; font-size: 12px;"> (PBS) and </span><span class="Apple-style-span" style="font-family: Arial; font-size: 12px;"><a href="http://www.sfmoma.org/"><span style="color: #1155cc; text-decoration: underline;">San Francisco Museum of Modern Art</span></a></span><span class="Apple-style-span" style="font-family: Arial; font-size: 12px;"> (SFMOMA) are using Google Analytics. Links to the full case studies are included after each summary if you’d like to dive deeper.</span><br /> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"> <br /></div> <img border="0" height="179" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxMPMYzppxcqNmpmipwtdsTtFCKIrSDJQT5tmCKzwJcTP36qNaiF_a4HDYzhMGnZH5aiQ4GOuOwl6LYoHz0xTccILTJv2VKhsyUC8_ecv9-lTrKZ8EFpd1kY34V8fqfb-N6nN3mNuw-60/s320/pbs_logo_20110328235546.jpg" width="320" /> <br /> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"> <br /></div> <div style="font: 12.0px Times; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 14.0px;"> <br /></div> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"> <b>By tailoring the features of Google Analytics, LunaMetrics helps PBS increase conversions and visits by 30%</b></div> <div style="font: 12.0px Times; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 14.0px;"> <br /></div> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"> Top Notch Programming, The Public Broadcasting System’s interactive arm, helps individual PBS producers and local PBS stations create and promote each section within PBS.org for programs such as NOVA, American Masters, and Sid the Science Kid. A selection of web analytics tools had been installed, but these proved difficult to maintain and use. PBS wanted to develop a coordinated approach to analysis and reporting that would inform their future strategic decisions.</div> <div style="font: 12.0px Times; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 14.0px;"> <br /></div> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"> Led by Web Analytics Director Amy Sample, the team at PBS needed a cohesive system across the entire enterprise, and for this they turned to Google Analytics. In addition to top-level analysis of PBS.org and PBSKids.org, they also hoped to implement a solution that would allow producers of individual programs to see only the data on those pages and microsites that related to their own shows. It was critical to have a solution that gave Amy the over-arching view she needed, and the microcosm view that each producer needed. To meet these requirements, LunaMetrics devised a custom technical solution for PBS that expanded their existing standard implementation. </div> <div style="font: 12.0px Times; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 14.0px;"> <br /></div> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"> Google Analytics has been a key facilitator in the transformation of PBS online. The tool enables reporting that is robust, tailored and meaningful, which means that stakeholders are no longer focused on static monthly reports. Instead, they are increasingly able to use analytics to inform  critical and timely business decisions on a day-to-day basis. Analysis of search engine trends led to an increase in PBS traffic by 30% during the first year after implementation. PBS also used valuable conversion funnel data to optimize the registration path in PBSKids; this activity increased conversions by one-third. Furthermore, since Google Analytics was set up to allow PBS to evaluate the way users consumed video, the broadcaster created two new portals: PBS Video and PBSKIDS Go!</div> <div style="font: 12.0px Times; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 14.0px;"> <br /></div> <div style="color: #1155cc; font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"> <span style="text-decoration: underline;"><a href="http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en/us/analytics/customers/pdfs/lunametrics-pbs.pdf">Read the full PBS case study here</a></span><span style="color: black;">.</span></div> <div style="font: 12.0px Times; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 14.0px;"> <br /></div> <img border="0" height="68" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5265TacObJqV3WXvd3mJJ9sY1uSWwhPR_4GLmzY9-UAwvE9FUmSXV_fiedikY-3zUlFqJ0NbOmovJfq2y2_Pi0ByirsdB6sVQFhDM4nqm8grglU9pq5RtAWRQCdlnr6uJNOhRJQbMKgs/s320/sf-moma-1.png" width="320" /> <br /> <div style="font: 12.0px Times; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 14.0px;"> <br /></div> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"> <b>SFMOMA Chooses Google Analytics and Masters the Art of Metrics</b></div> <div style="font: 12.0px Times; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 14.0px;"> <br /></div> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"> In 1995, SFMOMA was one of the first museums to launch an institutional website. <a href="http://sfmoma.org/"><span style="color: #1155cc; text-decoration: underline;">SFMOMA.org </span></a>offers a fluid space of exploration in which visitors can easily navigate an online collection of more than 9,000 artworks and a rich archive of studio and video content. The site also has an online store and a detailed calendar of exhibitions and events. </div> <div style="font: 12.0px Times; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 14.0px;"> <br /></div> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"> Their primary goal was to develop rich, dynamic content that engages visitors and keeps them coming back to the website as well as the physical museum. SFMOMA’s website receives nearly four times the number of visits than the physical museum. Providing compelling digital content that visitors want was as critical as hosting popular exhibitions.</div> <div style="font: 12.0px Times; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 14.0px;"> <br /></div> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"> Google Analytics Certified Partner E-Nor helped SFMOMA connect key business objectives to a robust web analytics strategy and recommended Google Analytics as the best solution for their needs. As a result of the switch to Google Analytics with a thorough implementation plan, SFMOMA saw a tremendous increase in available insights about their online presence. They realized a 15% gain in traffic accuracy, and so were more willing to make decisions based on the data. </div> <div style="font: 12.0px Times; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 14.0px;"> <br /></div> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"> They could clearly see what content users liked best, and made changes and improvements to their website to keep them coming back. Their marketing campaigns were tied to sales and other goal conversions, and so they could optimize accordingly.</div> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 14.0px;"> <br /></div> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"> All this new data is helping produce valuable insights on how the website is used and what marketing efforts and website designs are delivering results. SFMOMA is now prepared to continue its online leadership thanks to careful planning and strategy coupled with an expert use of the advanced features in Google Analytics.</div> <div style="font: 12.0px Times; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 14.0px;"> <br /></div> <div style="color: #1155cc; font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"> <span style="text-decoration: underline;"><a href="http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en/us/analytics/customers/pdfs/sfmoma.pdf">Read the full SFMOMA case study here.</a></span></div> <br /> <span class="byline-author"><i>Posted by the Google Analytics team</i></span> </script> <noscript> <span class="Apple-style-span" style="font-family: Arial; font-size: 12px;"><i>(Cross posted from <a href="http://analytics.blogspot.com/">the Google Analytics Blog</a>)</i></span><br /> <span class="Apple-style-span" style="font-family: Arial; font-size: 12px;"><br /></span><br /> <span class="Apple-style-span" style="font-family: Arial; font-size: 12px;">At Google, we’re proud that our products are used by nonprofits to help them better achieve their objectives and improve the world. We believe that data holds amazing power for all types of organizations and it’s inspiring to see some forward-thinking nonprofits live at the edge of adoption. Today we’d like to share two brief case studies we’ve published: how the </span><span class="Apple-style-span" style="font-family: Arial; font-size: 12px;"><a href="http://www.pbs.org/"><span style="color: #1155cc; text-decoration: underline;">Public Broadcasting Service</span></a></span><span class="Apple-style-span" style="font-family: Arial; font-size: 12px;"> (PBS) and </span><span class="Apple-style-span" style="font-family: Arial; font-size: 12px;"><a href="http://www.sfmoma.org/"><span style="color: #1155cc; text-decoration: underline;">San Francisco Museum of Modern Art</span></a></span><span class="Apple-style-span" style="font-family: Arial; font-size: 12px;"> (SFMOMA) are using Google Analytics. Links to the full case studies are included after each summary if you’d like to dive deeper.</span><br /> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"> <br /></div> <img border="0" height="179" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxMPMYzppxcqNmpmipwtdsTtFCKIrSDJQT5tmCKzwJcTP36qNaiF_a4HDYzhMGnZH5aiQ4GOuOwl6LYoHz0xTccILTJv2VKhsyUC8_ecv9-lTrKZ8EFpd1kY34V8fqfb-N6nN3mNuw-60/s320/pbs_logo_20110328235546.jpg" width="320" /> <br /> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"> <br /></div> <div style="font: 12.0px Times; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 14.0px;"> <br /></div> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"> <b>By tailoring the features of Google Analytics, LunaMetrics helps PBS increase conversions and visits by 30%</b></div> <div style="font: 12.0px Times; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 14.0px;"> <br /></div> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"> Top Notch Programming, The Public Broadcasting System’s interactive arm, helps individual PBS producers and local PBS stations create and promote each section within PBS.org for programs such as NOVA, American Masters, and Sid the Science Kid. A selection of web analytics tools had been installed, but these proved difficult to maintain and use. PBS wanted to develop a coordinated approach to analysis and reporting that would inform their future strategic decisions.</div> <div style="font: 12.0px Times; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 14.0px;"> <br /></div> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"> Led by Web Analytics Director Amy Sample, the team at PBS needed a cohesive system across the entire enterprise, and for this they turned to Google Analytics. In addition to top-level analysis of PBS.org and PBSKids.org, they also hoped to implement a solution that would allow producers of individual programs to see only the data on those pages and microsites that related to their own shows. It was critical to have a solution that gave Amy the over-arching view she needed, and the microcosm view that each producer needed. To meet these requirements, LunaMetrics devised a custom technical solution for PBS that expanded their existing standard implementation. </div> <div style="font: 12.0px Times; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 14.0px;"> <br /></div> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"> Google Analytics has been a key facilitator in the transformation of PBS online. The tool enables reporting that is robust, tailored and meaningful, which means that stakeholders are no longer focused on static monthly reports. Instead, they are increasingly able to use analytics to inform  critical and timely business decisions on a day-to-day basis. Analysis of search engine trends led to an increase in PBS traffic by 30% during the first year after implementation. PBS also used valuable conversion funnel data to optimize the registration path in PBSKids; this activity increased conversions by one-third. Furthermore, since Google Analytics was set up to allow PBS to evaluate the way users consumed video, the broadcaster created two new portals: PBS Video and PBSKIDS Go!</div> <div style="font: 12.0px Times; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 14.0px;"> <br /></div> <div style="color: #1155cc; font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"> <span style="text-decoration: underline;"><a href="http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en/us/analytics/customers/pdfs/lunametrics-pbs.pdf">Read the full PBS case study here</a></span><span style="color: black;">.</span></div> <div style="font: 12.0px Times; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 14.0px;"> <br /></div> <img border="0" height="68" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5265TacObJqV3WXvd3mJJ9sY1uSWwhPR_4GLmzY9-UAwvE9FUmSXV_fiedikY-3zUlFqJ0NbOmovJfq2y2_Pi0ByirsdB6sVQFhDM4nqm8grglU9pq5RtAWRQCdlnr6uJNOhRJQbMKgs/s320/sf-moma-1.png" width="320" /> <br /> <div style="font: 12.0px Times; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 14.0px;"> <br /></div> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"> <b>SFMOMA Chooses Google Analytics and Masters the Art of Metrics</b></div> <div style="font: 12.0px Times; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 14.0px;"> <br /></div> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"> In 1995, SFMOMA was one of the first museums to launch an institutional website. <a href="http://sfmoma.org/"><span style="color: #1155cc; text-decoration: underline;">SFMOMA.org </span></a>offers a fluid space of exploration in which visitors can easily navigate an online collection of more than 9,000 artworks and a rich archive of studio and video content. The site also has an online store and a detailed calendar of exhibitions and events. </div> <div style="font: 12.0px Times; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 14.0px;"> <br /></div> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"> Their primary goal was to develop rich, dynamic content that engages visitors and keeps them coming back to the website as well as the physical museum. SFMOMA’s website receives nearly four times the number of visits than the physical museum. Providing compelling digital content that visitors want was as critical as hosting popular exhibitions.</div> <div style="font: 12.0px Times; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 14.0px;"> <br /></div> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"> Google Analytics Certified Partner E-Nor helped SFMOMA connect key business objectives to a robust web analytics strategy and recommended Google Analytics as the best solution for their needs. As a result of the switch to Google Analytics with a thorough implementation plan, SFMOMA saw a tremendous increase in available insights about their online presence. They realized a 15% gain in traffic accuracy, and so were more willing to make decisions based on the data. </div> <div style="font: 12.0px Times; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 14.0px;"> <br /></div> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"> They could clearly see what content users liked best, and made changes and improvements to their website to keep them coming back. Their marketing campaigns were tied to sales and other goal conversions, and so they could optimize accordingly.</div> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 14.0px;"> <br /></div> <div style="font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"> All this new data is helping produce valuable insights on how the website is used and what marketing efforts and website designs are delivering results. SFMOMA is now prepared to continue its online leadership thanks to careful planning and strategy coupled with an expert use of the advanced features in Google Analytics.</div> <div style="font: 12.0px Times; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 14.0px;"> <br /></div> <div style="color: #1155cc; font: 12.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;"> <span style="text-decoration: underline;"><a href="http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en/us/analytics/customers/pdfs/sfmoma.pdf">Read the full SFMOMA case study here.</a></span></div> <br /> <span class="byline-author"><i>Posted by the Google Analytics team</i></span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2012/05/how-two-nonprofits-improve-their-site.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:How Two Nonprofits Improve Their Site Performance With Google Analytics&url=https://googlefornonprofits.blogspot.com/2012/05/how-two-nonprofits-improve-their-site.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2012/05/how-two-nonprofits-improve-their-site.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2012/05/how-two-nonprofits-improve-their-site.html' data-url='https://googlefornonprofits.blogspot.com/2012/05/how-two-nonprofits-improve-their-site.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2012/05/how-two-nonprofits-improve-their-site.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20Analytics' rel='tag'> Google Analytics </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> </span> </div> </div> </div> <div class='post' data-id='2568330212209265053' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2012/05/google-maps-engine-grants-for.html' itemprop='url' title='Google Maps Engine Grants For Nonprofits'> Google Maps Engine Grants For Nonprofits </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, May 22, 2012 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <i>(Cross posted from <a href="http://google-latlong.blogspot.com/">the Lat Long Blog</a>)</i><br /> <br /> Today, we are excited to announce a new addition to the <a href="//www.google.com/earth/outreach/grants/software/index.html">Google Earth Outreach Grants program</a>. Now, eligible nonprofit organizations in the U.S., U.K., Brazil and Canada can apply for grants of <a href="//www.google.com/enterprise/mapsearth/mapsengine.html">Google Maps Engine</a>, a <a href="http://googleenterprise.blogspot.com/2012/05/reintroducing-platform-formerly-known.html">platform formerly known as Google Earth Builder</a>, for hosting, storing, managing, and styling map data. Google Earth Builder has been <a href="http://google-latlong.blogspot.com/2011/04/bringing-googles-cloud-technology-to.html">available to businesses</a> since August 2011. A new name is just the beginning. Several nonprofit organizations, including <a href="http://www.worldwildlife.org/home-full.html">World Wildlife Fund</a> and <a href="http://www.eyesontheforest.or.id/">Eyes on the Forest</a> (a coalition of Sumatran NGOs), as well as <a href="http://www.livingoceans.org/">Living Oceans Society</a>, have already been using the platform to tell stories and engage their constituents in an interactive way. It's no secret that the natural habitats of wildlife such as tigers, rhinos, elephants and orangutans are disappearing at an alarming rate. The World Wildlife Fund, in partnership with Eyes on the Forest, uses Google Maps Engine to develop and publish Geographic Information Systems (GIS) data showing the reduction of ranges for these four endangered species. In addition, they are publishing maps on floral diversity and change in carbon stocks and forest cover over time. <br /> <br /> <center><iframe allowfullscreen="" frameborder="0" height="284" src="//www.youtube.com/embed/NU6fhgBYAAE" width="500"></iframe></center><div> <br /></div> While some nonprofits focus on terrestrial conservation, Living Oceans Society works to protect the British Columbia coastline. As GIS and mapping specialists, they create and publish maps such as kayak routes, dive sites, eelgrass beds, and oil and tanker traffic to inform residents of the recreational value of natural habitats as well as inform policy-makers about the risks that increasing industrial practices pose to the ecosystem.<div>   <center><iframe allowfullscreen="" frameborder="0" height="284" src="//www.youtube.com/embed/FK6pgqh6mqA" width="500"></iframe></center><div> <br /></div> With this addition of Google Maps Engine to the Google Earth Outreach Grants program, we’re releasing three new Google Maps Engine <a href="//www.google.com/earth/outreach/tutorials/all.html#mapsengine">tutorials</a> to educate nonprofits on how to use the product. We’ll also be hosting a Google+ Hangout on the <a href="https://plus.google.com/u/0/b/106191537604091348855/106191537604091348855/posts">Google Earth Plus page</a> to provide more information about the program and answer questions from potential grant recipients. Tune in by visiting the Google Earth Plus page on May 24th at 10:30 a.m. PDT to join the <a href="http://support.google.com/plus/bin/answer.py?hl=en&answer=2459411">Hangout on Air</a>. More information about eligibility for a Google Maps Engine grant and how organizations can apply is available on the Google Earth Outreach <a href="//www.google.com/earth/outreach/grants/software/mapsengine.html">Maps Engine for Nonprofits page</a>. </div> <div> <span class="byline-author"><br /></span></div> <div> <span class="byline-author">Posted by Tanya Birch, Program Manager, Google Earth Outreach</span></div> </script> <noscript> <i>(Cross posted from <a href="http://google-latlong.blogspot.com/">the Lat Long Blog</a>)</i><br /> <br /> Today, we are excited to announce a new addition to the <a href="//www.google.com/earth/outreach/grants/software/index.html">Google Earth Outreach Grants program</a>. Now, eligible nonprofit organizations in the U.S., U.K., Brazil and Canada can apply for grants of <a href="//www.google.com/enterprise/mapsearth/mapsengine.html">Google Maps Engine</a>, a <a href="http://googleenterprise.blogspot.com/2012/05/reintroducing-platform-formerly-known.html">platform formerly known as Google Earth Builder</a>, for hosting, storing, managing, and styling map data. Google Earth Builder has been <a href="http://google-latlong.blogspot.com/2011/04/bringing-googles-cloud-technology-to.html">available to businesses</a> since August 2011. A new name is just the beginning. Several nonprofit organizations, including <a href="http://www.worldwildlife.org/home-full.html">World Wildlife Fund</a> and <a href="http://www.eyesontheforest.or.id/">Eyes on the Forest</a> (a coalition of Sumatran NGOs), as well as <a href="http://www.livingoceans.org/">Living Oceans Society</a>, have already been using the platform to tell stories and engage their constituents in an interactive way. It's no secret that the natural habitats of wildlife such as tigers, rhinos, elephants and orangutans are disappearing at an alarming rate. The World Wildlife Fund, in partnership with Eyes on the Forest, uses Google Maps Engine to develop and publish Geographic Information Systems (GIS) data showing the reduction of ranges for these four endangered species. In addition, they are publishing maps on floral diversity and change in carbon stocks and forest cover over time. <br /> <br /> <center><iframe allowfullscreen="" frameborder="0" height="284" src="//www.youtube.com/embed/NU6fhgBYAAE" width="500"></iframe></center><div> <br /></div> While some nonprofits focus on terrestrial conservation, Living Oceans Society works to protect the British Columbia coastline. As GIS and mapping specialists, they create and publish maps such as kayak routes, dive sites, eelgrass beds, and oil and tanker traffic to inform residents of the recreational value of natural habitats as well as inform policy-makers about the risks that increasing industrial practices pose to the ecosystem.<div>   <center><iframe allowfullscreen="" frameborder="0" height="284" src="//www.youtube.com/embed/FK6pgqh6mqA" width="500"></iframe></center><div> <br /></div> With this addition of Google Maps Engine to the Google Earth Outreach Grants program, we’re releasing three new Google Maps Engine <a href="//www.google.com/earth/outreach/tutorials/all.html#mapsengine">tutorials</a> to educate nonprofits on how to use the product. We’ll also be hosting a Google+ Hangout on the <a href="https://plus.google.com/u/0/b/106191537604091348855/106191537604091348855/posts">Google Earth Plus page</a> to provide more information about the program and answer questions from potential grant recipients. Tune in by visiting the Google Earth Plus page on May 24th at 10:30 a.m. PDT to join the <a href="http://support.google.com/plus/bin/answer.py?hl=en&answer=2459411">Hangout on Air</a>. More information about eligibility for a Google Maps Engine grant and how organizations can apply is available on the Google Earth Outreach <a href="//www.google.com/earth/outreach/grants/software/mapsengine.html">Maps Engine for Nonprofits page</a>. </div> <div> <span class="byline-author"><br /></span></div> <div> <span class="byline-author">Posted by Tanya Birch, Program Manager, Google Earth Outreach</span></div> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2012/05/google-maps-engine-grants-for.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Google Maps Engine Grants For Nonprofits&url=https://googlefornonprofits.blogspot.com/2012/05/google-maps-engine-grants-for.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2012/05/google-maps-engine-grants-for.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2012/05/google-maps-engine-grants-for.html' data-url='https://googlefornonprofits.blogspot.com/2012/05/google-maps-engine-grants-for.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2012/05/google-maps-engine-grants-for.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20Earth' rel='tag'> Google Earth </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20Earth%20Outreach' rel='tag'> Google Earth Outreach </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> </span> </div> </div> </div> <div class='post' data-id='5314067472740853636' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2012/05/announcing-next-series-of-learn-with.html' itemprop='url' title='Announcing The Next Series Of Learn With Google Webinars!'> Announcing The Next Series Of Learn With Google Webinars! </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Thursday, May 17, 2012 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <span style="font-family: Arial, Helvetica, sans-serif;"><span style="white-space: pre-wrap;"><i>(Cross posted from <a href="http://adwords.blogspot.com/">the Inside AdWords Blog</a>)</i></span></span><br /> <b><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span></span></b><br /> <b id="internal-source-marker_0.8170302920043468"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Earlier this year, we introduced the </span><a href="//www.google.com/ads/experienced/webinars.html"><span style="color: #1155cc; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Learn with Google webinar program</span></a><span style="font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">, and we were delighted to see thousands of you show up to learn about a variety of Google advertising products and solutions. Today, we’re happy to announce the continuation of our series with 10 new webinars over the next few months. During each webinar we’ll share tips and how-to’s to help make the web work for your business.</span></span></b><br /> <br /> <b><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Check out our upcoming live webinars below:</span><br /><span style="font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span></span></b><br /> <ul style="margin-bottom: 0pt; margin-top: 0pt;"> <li style="font-weight: normal; list-style-type: disc; vertical-align: baseline;"><b><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #222222; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">May 23 at 10am PDT:</span><span style="color: #222222; vertical-align: baseline; white-space: pre-wrap;"> Getting Started with Google Analytics</span></span></b></li> <li style="font-weight: normal; list-style-type: disc; vertical-align: baseline;"><b><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #222222; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">May 24 at 9am PDT:</span><span style="color: #222222; vertical-align: baseline; white-space: pre-wrap;"> Building Blocks of Digital Attribution</span></span></b></li> <li style="font-weight: normal; list-style-type: disc; vertical-align: baseline;"><b><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #222222; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">May 31 at 10am PDT:</span><span style="color: #222222; vertical-align: baseline; white-space: pre-wrap;"> Introduction to TrueView for YouTube</span></span></b></li> <li style="font-weight: normal; list-style-type: disc; vertical-align: baseline;"><b><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #222222; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">June 5 at 10am PDT:</span><span style="color: #222222; vertical-align: baseline; white-space: pre-wrap;"> GoMo: Mobilize your Site with Quick and Easy New Tools</span></span></b></li> <li style="font-weight: normal; list-style-type: disc; vertical-align: baseline;"><b><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #222222; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">June 6 at 10am PDT:</span><span style="color: #222222; vertical-align: baseline; white-space: pre-wrap;"> Our Mobile Planet: Understanding U.S. Smartphone Consumers</span></span></b></li> <li style="font-weight: normal; list-style-type: disc; vertical-align: baseline;"><b><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #222222; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">June 7 at 10am PDT:</span><span style="color: #222222; vertical-align: baseline; white-space: pre-wrap;"> Introducing Mobile Apps Inventory in AdWords</span></span></b></li> <li style="font-weight: normal; list-style-type: disc; vertical-align: baseline;"><b><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #222222; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">June 12 at 10am PDT: </span><span style="background-color: white; vertical-align: baseline; white-space: pre-wrap;">Get Local with ZIP Code Targeting to Increase Sales/Leads</span><span style="color: #222222; vertical-align: baseline; white-space: pre-wrap;"></span></span></b></li> <li style="font-weight: normal; list-style-type: disc; vertical-align: baseline;"><b><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #222222; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">June 14 at 10am PDT:</span><span style="color: #222222; vertical-align: baseline; white-space: pre-wrap;"> Search Optimization: Tips, Tricks, and Tools</span></span></b></li> <li style="font-weight: normal; list-style-type: disc; vertical-align: baseline;"><b><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #222222; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">June 19 at 10am PDT: </span><span style="color: #222222; vertical-align: baseline; white-space: pre-wrap;">Bringing the Power and Control of Search to Display</span></span></b></li> <li style="font-weight: normal; list-style-type: disc; vertical-align: baseline;"><b><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #222222; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">July 10 at 10am PDT:</span><span style="color: #222222; vertical-align: baseline; white-space: pre-wrap;"> Account Management Tools for Large Advertisers and Agencies</span></span></b></li> </ul> <b><span style="font-family: Arial, Helvetica, sans-serif;"><span style="vertical-align: baseline;"></span></span></b><br /> <b><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Visit our </span><a href="//www.google.com/ads/experienced/webinars.html"><span style="color: #1155cc; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">webinar page</span></a><span style="font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> to register for any of the sessions and to access past webinars on-demand. We’ll be adding new webinars as they’re scheduled, so check back regularly for updates. You can also stay up-to-date on the schedule by downloading our </span><a href="//www.google.com/calendar/embed?src=google.com_9q4icv1q0nl3jpc278ahi7use8@group.calendar.google.com&ctz=America/New_York"><span style="color: #1155cc; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Learn with Google Webinar calendar</span></a><span style="font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> to automatically see upcoming webinars in your Google Calendar.</span></span></b><br /> <br /> <b><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Whether your goal is to engage the right customers in the moments that matter, make better decisions, or go bigger, faster, we hope that you’ll use these best practices and how-to’s to maximize the impact of digital and grow your business. We’re looking forward to having you at an upcoming Learn with Google webinar!</span></span></b><br /> <br /> <b><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Posted by Erin Green, Marketing Coordinator</span></span></b> </script> <noscript> <span style="font-family: Arial, Helvetica, sans-serif;"><span style="white-space: pre-wrap;"><i>(Cross posted from <a href="http://adwords.blogspot.com/">the Inside AdWords Blog</a>)</i></span></span><br /> <b><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span></span></b><br /> <b id="internal-source-marker_0.8170302920043468"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Earlier this year, we introduced the </span><a href="//www.google.com/ads/experienced/webinars.html"><span style="color: #1155cc; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Learn with Google webinar program</span></a><span style="font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">, and we were delighted to see thousands of you show up to learn about a variety of Google advertising products and solutions. Today, we’re happy to announce the continuation of our series with 10 new webinars over the next few months. During each webinar we’ll share tips and how-to’s to help make the web work for your business.</span></span></b><br /> <br /> <b><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Check out our upcoming live webinars below:</span><br /><span style="font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span></span></b><br /> <ul style="margin-bottom: 0pt; margin-top: 0pt;"> <li style="font-weight: normal; list-style-type: disc; vertical-align: baseline;"><b><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #222222; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">May 23 at 10am PDT:</span><span style="color: #222222; vertical-align: baseline; white-space: pre-wrap;"> Getting Started with Google Analytics</span></span></b></li> <li style="font-weight: normal; list-style-type: disc; vertical-align: baseline;"><b><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #222222; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">May 24 at 9am PDT:</span><span style="color: #222222; vertical-align: baseline; white-space: pre-wrap;"> Building Blocks of Digital Attribution</span></span></b></li> <li style="font-weight: normal; list-style-type: disc; vertical-align: baseline;"><b><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #222222; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">May 31 at 10am PDT:</span><span style="color: #222222; vertical-align: baseline; white-space: pre-wrap;"> Introduction to TrueView for YouTube</span></span></b></li> <li style="font-weight: normal; list-style-type: disc; vertical-align: baseline;"><b><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #222222; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">June 5 at 10am PDT:</span><span style="color: #222222; vertical-align: baseline; white-space: pre-wrap;"> GoMo: Mobilize your Site with Quick and Easy New Tools</span></span></b></li> <li style="font-weight: normal; list-style-type: disc; vertical-align: baseline;"><b><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #222222; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">June 6 at 10am PDT:</span><span style="color: #222222; vertical-align: baseline; white-space: pre-wrap;"> Our Mobile Planet: Understanding U.S. Smartphone Consumers</span></span></b></li> <li style="font-weight: normal; list-style-type: disc; vertical-align: baseline;"><b><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #222222; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">June 7 at 10am PDT:</span><span style="color: #222222; vertical-align: baseline; white-space: pre-wrap;"> Introducing Mobile Apps Inventory in AdWords</span></span></b></li> <li style="font-weight: normal; list-style-type: disc; vertical-align: baseline;"><b><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #222222; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">June 12 at 10am PDT: </span><span style="background-color: white; vertical-align: baseline; white-space: pre-wrap;">Get Local with ZIP Code Targeting to Increase Sales/Leads</span><span style="color: #222222; vertical-align: baseline; white-space: pre-wrap;"></span></span></b></li> <li style="font-weight: normal; list-style-type: disc; vertical-align: baseline;"><b><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #222222; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">June 14 at 10am PDT:</span><span style="color: #222222; vertical-align: baseline; white-space: pre-wrap;"> Search Optimization: Tips, Tricks, and Tools</span></span></b></li> <li style="font-weight: normal; list-style-type: disc; vertical-align: baseline;"><b><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #222222; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">June 19 at 10am PDT: </span><span style="color: #222222; vertical-align: baseline; white-space: pre-wrap;">Bringing the Power and Control of Search to Display</span></span></b></li> <li style="font-weight: normal; list-style-type: disc; vertical-align: baseline;"><b><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #222222; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">July 10 at 10am PDT:</span><span style="color: #222222; vertical-align: baseline; white-space: pre-wrap;"> Account Management Tools for Large Advertisers and Agencies</span></span></b></li> </ul> <b><span style="font-family: Arial, Helvetica, sans-serif;"><span style="vertical-align: baseline;"></span></span></b><br /> <b><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Visit our </span><a href="//www.google.com/ads/experienced/webinars.html"><span style="color: #1155cc; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">webinar page</span></a><span style="font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> to register for any of the sessions and to access past webinars on-demand. We’ll be adding new webinars as they’re scheduled, so check back regularly for updates. You can also stay up-to-date on the schedule by downloading our </span><a href="//www.google.com/calendar/embed?src=google.com_9q4icv1q0nl3jpc278ahi7use8@group.calendar.google.com&ctz=America/New_York"><span style="color: #1155cc; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Learn with Google Webinar calendar</span></a><span style="font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> to automatically see upcoming webinars in your Google Calendar.</span></span></b><br /> <br /> <b><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Whether your goal is to engage the right customers in the moments that matter, make better decisions, or go bigger, faster, we hope that you’ll use these best practices and how-to’s to maximize the impact of digital and grow your business. We’re looking forward to having you at an upcoming Learn with Google webinar!</span></span></b><br /> <br /> <b><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Posted by Erin Green, Marketing Coordinator</span></span></b> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2012/05/announcing-next-series-of-learn-with.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Announcing The Next Series Of Learn With Google Webinars!&url=https://googlefornonprofits.blogspot.com/2012/05/announcing-next-series-of-learn-with.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2012/05/announcing-next-series-of-learn-with.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2012/05/announcing-next-series-of-learn-with.html' data-url='https://googlefornonprofits.blogspot.com/2012/05/announcing-next-series-of-learn-with.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2012/05/announcing-next-series-of-learn-with.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/AdWords%20Basics' rel='tag'> AdWords Basics </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> </span> </div> </div> </div> <div class='post' data-id='948801093927225120' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2012/05/gomo-build-mobile-site-in-minutes-recap.html' itemprop='url' title='GoMo: Build A Mobile Site In Minutes, The Recap'> GoMo: Build A Mobile Site In Minutes, The Recap </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Wednesday, May 16, 2012 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <b><span style="font-family: Arial, Helvetica, sans-serif;"><span style="background-color: white; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"><i>(Cross posted from <a href="http://googlemobileads.blogspot.com/">the Google Mobile Ads Blog</a>)</i></span></span></b><br /> <b><span style="font-family: Arial, Helvetica, sans-serif;"><span style="background-color: white; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span></span></b><br /> <b id="internal-source-marker_0.24338186741806567"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="background-color: white; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">In case you missed it, last Thursday Google hosted a mobile site builder product demonstration and broadcasted it live with Hangouts on Air on Think With Google’s</span><a href="https://plus.google.com/101698568710409127237/posts"><span style="background-color: white; color: #1155cc; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: white; color: #1155cc; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Google+ page</span></a><span style="background-color: white; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">. During the Hangout, we featured two businesses building mobile-friendly sites in minutes. Participants included:</span></span></b><br /> <span style="font-family: Arial, Helvetica, sans-serif;"><span style="background-color: white; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span></span><br /> <ul style="font-weight: bold; margin-bottom: 0pt; margin-top: 0pt;"> <li style="background-color: white; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="vertical-align: baseline; white-space: pre-wrap;">Dennis Mink, Chief Marketing Office from DudaMobile</span></span></li> <li style="background-color: white; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="vertical-align: baseline; white-space: pre-wrap;">Adrienne Burhoe, Chief Operating Officer from Top Mast Resort in Cape Cod, Massachusetts</span></span></li> <li style="background-color: white; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="vertical-align: baseline; white-space: pre-wrap;">Felicia Viening, General Manager from Savas Restaurant in Ann Arbor, Michigan</span></span></li> </ul> <span style="font-family: Arial, Helvetica, sans-serif;"><span style="background-color: white; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="background-color: white; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Key takeaways</span></span><br /> <span style="font-family: Arial, Helvetica, sans-serif;"><span style="background-color: white; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span></span><br /> <ul style="font-weight: bold; margin-bottom: 0pt; margin-top: 0pt;"> <li style="background-color: white; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="vertical-align: baseline; white-space: pre-wrap;">Understand your mobile user and the content they need, and bring those elements to your mobile-friendly site</span></span></li> <li style="background-color: white; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="vertical-align: baseline; white-space: pre-wrap;">Make it easy for people to contact and find your business</span></span></li> <li style="background-color: white; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="vertical-align: baseline; white-space: pre-wrap;">Remember to paste the auto-redirect code to your desktop site</span></span></li> <li style="background-color: white; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="vertical-align: baseline; white-space: pre-wrap;">Create a mobile-friendly site today with Google’s simple and easy-to-use site creation tool</span></span></li> </ul> <span style="font-family: Arial, Helvetica, sans-serif;"><span style="background-color: white; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="background-color: white; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Check out the recorded video of our Hangout below and visit howtogomo.com/getstarted to build your own mobile site. It only takes minutes and Google will pick up the cost for the first year.</span><br /><span style="background-color: white; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="background-color: white; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"><iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/LFlk2RBTHp4" width="560"></iframe></span><br /><span style="background-color: white; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="background-color: white; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Posted by: Suzanne Mumford, Product Marketing Manager, Google Mobile Ads</span></span> </script> <noscript> <b><span style="font-family: Arial, Helvetica, sans-serif;"><span style="background-color: white; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"><i>(Cross posted from <a href="http://googlemobileads.blogspot.com/">the Google Mobile Ads Blog</a>)</i></span></span></b><br /> <b><span style="font-family: Arial, Helvetica, sans-serif;"><span style="background-color: white; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span></span></b><br /> <b id="internal-source-marker_0.24338186741806567"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="background-color: white; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">In case you missed it, last Thursday Google hosted a mobile site builder product demonstration and broadcasted it live with Hangouts on Air on Think With Google’s</span><a href="https://plus.google.com/101698568710409127237/posts"><span style="background-color: white; color: #1155cc; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: white; color: #1155cc; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Google+ page</span></a><span style="background-color: white; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">. During the Hangout, we featured two businesses building mobile-friendly sites in minutes. Participants included:</span></span></b><br /> <span style="font-family: Arial, Helvetica, sans-serif;"><span style="background-color: white; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span></span><br /> <ul style="font-weight: bold; margin-bottom: 0pt; margin-top: 0pt;"> <li style="background-color: white; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="vertical-align: baseline; white-space: pre-wrap;">Dennis Mink, Chief Marketing Office from DudaMobile</span></span></li> <li style="background-color: white; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="vertical-align: baseline; white-space: pre-wrap;">Adrienne Burhoe, Chief Operating Officer from Top Mast Resort in Cape Cod, Massachusetts</span></span></li> <li style="background-color: white; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="vertical-align: baseline; white-space: pre-wrap;">Felicia Viening, General Manager from Savas Restaurant in Ann Arbor, Michigan</span></span></li> </ul> <span style="font-family: Arial, Helvetica, sans-serif;"><span style="background-color: white; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="background-color: white; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Key takeaways</span></span><br /> <span style="font-family: Arial, Helvetica, sans-serif;"><span style="background-color: white; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span></span><br /> <ul style="font-weight: bold; margin-bottom: 0pt; margin-top: 0pt;"> <li style="background-color: white; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="vertical-align: baseline; white-space: pre-wrap;">Understand your mobile user and the content they need, and bring those elements to your mobile-friendly site</span></span></li> <li style="background-color: white; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="vertical-align: baseline; white-space: pre-wrap;">Make it easy for people to contact and find your business</span></span></li> <li style="background-color: white; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="vertical-align: baseline; white-space: pre-wrap;">Remember to paste the auto-redirect code to your desktop site</span></span></li> <li style="background-color: white; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="vertical-align: baseline; white-space: pre-wrap;">Create a mobile-friendly site today with Google’s simple and easy-to-use site creation tool</span></span></li> </ul> <span style="font-family: Arial, Helvetica, sans-serif;"><span style="background-color: white; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="background-color: white; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Check out the recorded video of our Hangout below and visit howtogomo.com/getstarted to build your own mobile site. It only takes minutes and Google will pick up the cost for the first year.</span><br /><span style="background-color: white; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="background-color: white; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"><iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/LFlk2RBTHp4" width="560"></iframe></span><br /><span style="background-color: white; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="background-color: white; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Posted by: Suzanne Mumford, Product Marketing Manager, Google Mobile Ads</span></span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2012/05/gomo-build-mobile-site-in-minutes-recap.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:GoMo: Build A Mobile Site In Minutes, The Recap&url=https://googlefornonprofits.blogspot.com/2012/05/gomo-build-mobile-site-in-minutes-recap.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2012/05/gomo-build-mobile-site-in-minutes-recap.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2012/05/gomo-build-mobile-site-in-minutes-recap.html' data-url='https://googlefornonprofits.blogspot.com/2012/05/gomo-build-mobile-site-in-minutes-recap.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2012/05/gomo-build-mobile-site-in-minutes-recap.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> </span> </div> </div> </div> <div class='post' data-id='5335953480134513912' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2012/05/getting-started-with-analytics.html' itemprop='url' title='Getting Started With Analytics'> Getting Started With Analytics </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Monday, May 14, 2012 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> It’s often hard to know how to improve your website. Sure, you may have the greatest resource hub ever, but are people actually using it? What’s the deal with metrics like time on site--is longer better because people are exploring your great content, or is longer worse because people are confused and lost? <a href="//www.google.com/analytics/">Google Analytics</a>, a free tool that provides detailed information about your website traffic, can help you answer these questions. Once you’ve installed it on all pages of your website (instructions <a href="http://support.google.com/analytics/bin/answer.py?hl=en&answer=1008015&topic=1727146&ctx=topic">here</a>), you’ll be slicing and dicing data in no time!<br /> <br /> The first step towards analysis with Google Analytics is thinking about the different groups of people who might visit your site. Say your organization tutors low-income students. You might have three types of people visiting your site--donors, volunteer tutors, and the students themselves. Take a second and make a list of all the different sorts of people who might visit your own website.<br /> <br /> Next, think about what these groups of people might be looking for. The students might want to know when you’re closed for holidays, or they might be looking for resources to help them with that tricky geometry homework. Donors could be trying to donate online, or maybe looking for more information about your organization’s mission. Volunteers may be looking for a list of upcoming volunteering events, or for a sign-up link for your newsletter.<br /> <br /> Once you’ve figured out who is visiting your site and what they might be looking for, it’s time to use Analytics if these people are getting what they want. The <a href="http://support.google.com/analytics/bin/answer.py?hl=en&answer=1012040&topic=1007030&ctx=topic">“Goal”</a> feature of Analytics is designed for just this purpose. URL destination goals are a great place to start. This goal type allows you to track visits to specific pages of your site--for example, the “Thank You page” that comes up after a successful online donation, or a page with information about volunteering hours. You’ve already figured out what your visitors are looking for--now translate these into URL destination goals!<br /> <br /> Once you’ve created these goals, they’ll show up each of your <a href="http://support.google.com/analytics/bin/answer.py?hl=en&answer=2604608&topic=1727146&ctx=topic">reports</a> within Analytics. You’ll be able to look at goal completion rate, which is one way to measure your website’s effectiveness. You can compare goal completion rates for different referring sites or landing pages, allowing you to see which of your partnership efforts is the most effective.<br /> <br /> Now that you have a good sense of how your website is performing, you can begin to find ways to make it even better! One great report to look at is the <a href="http://support.google.com/analytics/bin/answer.py?hl=en&answer=1709395&ctx=cb&src=cb&cbid=1oyy3o4qdh1c&cbrank=0">“Visitor Flow”</a> report, which shows you the pages people visited en route to your goal URLs. Take a look at these paths and see if anything looks unexpected. Did a high number of users end up on the resources section of your site after visiting the donation section? Did many users visit ten pages before finally finding your hours of operation? Are there popular paths that involve both pages targeted specifically at donors and pages targeted at beneficiaries? If so, this may suggest that the flow of your website is confusing. Consider including more direct links to your goal pages on your home pages to facilitate use of your site.<br /> <br /> Your website should make it easy for all of your visitors to find what they’re looking for--you wouldn’t want to miss out on potential donors because the online donation process is confusing, or turn away volunteers who can’t find an updated calendar! With just a little set-up, Analytics can help you determine whether your website is helping you or hindering you--and it can show you what you can change to improve your performance.<br /> <br /> <span class="post-author">Posted by Eva Breitenbach, AdWords Team</span> </script> <noscript> It’s often hard to know how to improve your website. Sure, you may have the greatest resource hub ever, but are people actually using it? What’s the deal with metrics like time on site--is longer better because people are exploring your great content, or is longer worse because people are confused and lost? <a href="//www.google.com/analytics/">Google Analytics</a>, a free tool that provides detailed information about your website traffic, can help you answer these questions. Once you’ve installed it on all pages of your website (instructions <a href="http://support.google.com/analytics/bin/answer.py?hl=en&answer=1008015&topic=1727146&ctx=topic">here</a>), you’ll be slicing and dicing data in no time!<br /> <br /> The first step towards analysis with Google Analytics is thinking about the different groups of people who might visit your site. Say your organization tutors low-income students. You might have three types of people visiting your site--donors, volunteer tutors, and the students themselves. Take a second and make a list of all the different sorts of people who might visit your own website.<br /> <br /> Next, think about what these groups of people might be looking for. The students might want to know when you’re closed for holidays, or they might be looking for resources to help them with that tricky geometry homework. Donors could be trying to donate online, or maybe looking for more information about your organization’s mission. Volunteers may be looking for a list of upcoming volunteering events, or for a sign-up link for your newsletter.<br /> <br /> Once you’ve figured out who is visiting your site and what they might be looking for, it’s time to use Analytics if these people are getting what they want. The <a href="http://support.google.com/analytics/bin/answer.py?hl=en&answer=1012040&topic=1007030&ctx=topic">“Goal”</a> feature of Analytics is designed for just this purpose. URL destination goals are a great place to start. This goal type allows you to track visits to specific pages of your site--for example, the “Thank You page” that comes up after a successful online donation, or a page with information about volunteering hours. You’ve already figured out what your visitors are looking for--now translate these into URL destination goals!<br /> <br /> Once you’ve created these goals, they’ll show up each of your <a href="http://support.google.com/analytics/bin/answer.py?hl=en&answer=2604608&topic=1727146&ctx=topic">reports</a> within Analytics. You’ll be able to look at goal completion rate, which is one way to measure your website’s effectiveness. You can compare goal completion rates for different referring sites or landing pages, allowing you to see which of your partnership efforts is the most effective.<br /> <br /> Now that you have a good sense of how your website is performing, you can begin to find ways to make it even better! One great report to look at is the <a href="http://support.google.com/analytics/bin/answer.py?hl=en&answer=1709395&ctx=cb&src=cb&cbid=1oyy3o4qdh1c&cbrank=0">“Visitor Flow”</a> report, which shows you the pages people visited en route to your goal URLs. Take a look at these paths and see if anything looks unexpected. Did a high number of users end up on the resources section of your site after visiting the donation section? Did many users visit ten pages before finally finding your hours of operation? Are there popular paths that involve both pages targeted specifically at donors and pages targeted at beneficiaries? If so, this may suggest that the flow of your website is confusing. Consider including more direct links to your goal pages on your home pages to facilitate use of your site.<br /> <br /> Your website should make it easy for all of your visitors to find what they’re looking for--you wouldn’t want to miss out on potential donors because the online donation process is confusing, or turn away volunteers who can’t find an updated calendar! With just a little set-up, Analytics can help you determine whether your website is helping you or hindering you--and it can show you what you can change to improve your performance.<br /> <br /> <span class="post-author">Posted by Eva Breitenbach, AdWords Team</span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2012/05/getting-started-with-analytics.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Getting Started With Analytics&url=https://googlefornonprofits.blogspot.com/2012/05/getting-started-with-analytics.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2012/05/getting-started-with-analytics.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2012/05/getting-started-with-analytics.html' data-url='https://googlefornonprofits.blogspot.com/2012/05/getting-started-with-analytics.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2012/05/getting-started-with-analytics.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20Analytics' rel='tag'> Google Analytics </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> </span> </div> </div> </div> <div class='post' data-id='4027912584832273240' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2012/05/google-hangouts-on-air-broadcast-your.html' itemprop='url' title='Google+ Hangouts On Air: Broadcast Your Conversation To The World'> Google+ Hangouts On Air: Broadcast Your Conversation To The World </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, May 8, 2012 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <i>(Cross posted from <a href="http://googleblog.blogspot.com/">the Official Google Blog</a>)</i><br /> <br /> Last year we introduced <a href="http://googleblog.blogspot.com/2011/09/google-92-93-94-95-96-97-98-99-100.html">Hangouts On Air</a> to a limited number of broadcasters, enabling them to go live with friends and fans, for all the world to see. Since then, this small community has grown the feature in lots of creative ways. And they’ve made one thing crystal clear: when groups of passionate individuals can broadcast live, together, the results are truly remarkable: <br /> <br /> <iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/3pmSWh2BQco?rel=0" width="560"></iframe> <br /> <br /> Today we're excited to launch Hangouts On Air to Google+ users <a href="http://support.google.com/plus/bin/answer.py?hl=en&answer=2571696">worldwide</a>. So if you have something to say—as an aspiring artist, a global celebrity, or a concerned citizen—you can now go live in front of a global audience. With just a few clicks, you’ll be able to: <br /> <ul> <li><i>Broadcast publicly.</i> By checking "Enable Hangouts On Air," you can broadcast your live hangout—from the Google+ stream, your YouTube channel or your website—to the entire world.</li> <li><i>See how many viewers you’ve got.</i> During your broadcast, you can look inside the hangout to see how many people are watching live.</li> <li><i>Record and re-share.</i> Once you're off the air, we’ll upload a public recording to your YouTube channel, and to your original Google+ post. This way it's easy to share and discuss your broadcast after it's over.</li> </ul> <iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/ohlHn6Kt5YM?rel=0" width="560"></iframe> <br /> <br /> Of course, launching millions of live stations takes some doing, so we're rolling out Hangouts On Air gradually, over the next few weeks. In the meantime you can save the date for an upcoming hangout... <br /> <table style="width: 540px;"> <tbody> <tr> <td width="270">- <a href="https://plus.google.com/u/0/117711515534049076399/posts/8XPrqiiXGWS">CBS This Morning</a>: May 8th at 4:20am PT / 7:20am ET</td> <td width="270">- <a href="https://plus.google.com/u/0/117517201037060589294/posts/aWMxvTrgHr4">Cadbury UK</a>: May 11th at 1:30pm PT / 4:30pm ET</td> </tr> <tr> <td>- <a href="https://plus.google.com/105163107119743094340/posts/MVLQdEvuyjP">Conan O’Brien</a>: May 8th at 7:30pm PT / 10:30pm ET</td> <td>- <a href="https://plus.google.com/110516721241384029924/posts/1TY2RwK2pdZ">The Nerdist</a>: May 11th at 3:00pm PT / 6:00pm ET</td> </tr> <tr> <td>- <a href="https://plus.google.com/109511956491697549112/posts/2xo1XtWKw8R">CNBC</a>: May 10th at 1:15pm PT / 4:15pm ET</td> <td>- <a href="https://plus.google.com/u/0/114841292885454063991/posts/Ne3YRxMK7vo">Jamie Oliver</a> on Food Revolution Day: May 19th at 5:00pm PT / 8:00pm ET</td> </tr> <tr> <td>- <a href="https://plus.google.com/u/0/100392971686768210293/posts/dBCbm2qFC6b">Global Poverty Project</a>: May 10th at 4:00pm PT / 7:00pm ET</td> <td>- A special series from <a href="https://plus.google.com/107096716333816995401/posts/6w5CDRrKaEt">The New York Times</a>’ Opinion department</td> </tr> </tbody></table> … sign in to Google+ to see what’s <a href="https://plus.google.com/hangouts">live right now</a>, or find inspiration in the many broadcasts that have already aired. <br /> <br /> <table style="width: 540px;"> <tbody> <tr> <td width="270"><iframe allowfullscreen="" frameborder="0" height="167" src="//www.youtube.com/embed/zxhHUko6KfA?showinfo=0" width="270"></iframe></td> <td width="270"><iframe allowfullscreen="" frameborder="0" height="167" src="//www.youtube.com/embed/eeTj5qMGTAI?showinfo=0" width="270"></iframe></td> </tr> <tr> <td valign="top"><i>A news van for everyone.</i> KOMU-TV anchor <a href="https://plus.google.com/107323726887023845557/posts/LhFju6smbHM">+Sarah Hill</a> invited locals to share live coverage of the recent protests in Montreal; Fox 11 LA anchor <a href="https://plus.google.com/118321154050442304599/posts/WQfky7qhoxb">+Maria Quiban</a> invites viewers to join her on Good Day LA.</td> <td valign="top"><i>Town halls with today’s leaders.</i> President <a href="https://plus.google.com/u/0/105479712798762608629/posts/dVXVEmRwvZB">+Barack Obama</a>, Governor <a href="https://plus.sandbox.google.com/113664776160150493710/posts/BP19Se1PBcX">+Mitt Romney</a>, UN Secretary-General <a href="https://plus.google.com/104158924758626757436/posts/dUiPCUft3Fs">+Ban Ki-moon</a>, and many others have connected with citizens via hangout.</td> </tr> <tr><td colspan="2"></td></tr> <tr> <td width="270"><iframe allowfullscreen="" frameborder="0" height="167" src="//www.youtube.com/embed/icpzX4fGm-U?showinfo=0" width="270"></iframe></td> <td width="270"><iframe allowfullscreen="" frameborder="0" height="167" src="//www.youtube.com/embed/ZPJcS-ZKx9M?showinfo=0" width="270"></iframe></td> </tr> <tr> <td valign="top"><i>Live concerts from your living room.</i> Musical artists like <a href="https://plus.sandbox.google.com/110748045588517484202/posts/29Lh9KJ8V1X">+Suite 709</a> and <a href="https://plus.google.com/100974258168375166691/posts/hqJP4B76a54">+Daria Musk</a> perform live for those inside the hangout, and for everyone else tuning in.</td> <td valign="top"><i>Classes anyone can attend.</i> Chef <a href="https://plus.google.com/100948891249021511115/posts/dAdNq3XMjKj">+Larry Fournillier</a>, Professor <a href="https://plus.google.com/113868135922706813676/posts/StHFTXu2Yju">+Noah Diffenbaugh</a>, and <a href="https://plus.google.com/111617032880193981943/posts/9tgwxi7nLoD">+FAWN</a> share their cooking, climate change and fashion expertise, respectively, via hangout.</td> </tr> <tr><td colspan="2"></td></tr> <tr> <td width="270"><iframe allowfullscreen="" frameborder="0" height="167" src="//www.youtube.com/embed/YVVWwOPC5AY?showinfo=0" width="270"></iframe></td> <td width="270"><iframe allowfullscreen="" frameborder="0" height="167" src="//www.youtube.com/embed/SUozUYGg7LI?showinfo=0" width="270"></iframe></td> </tr> <tr> <td valign="top"><i>Roundtables about any topic</i>. Photographer <a href="https://plus.google.com/105237212888595777019/posts/hXQ8CwuMZNS">+Trey Ratcliff</a>, <del></del><br /> soccer<br /> football enthusiast <a href="https://plus.google.com/100521839192254059609/posts/2whZDh6mbYR">+Sabotage Times</a> and celebrity trend spotter <a href="https://plus.google.com/104498296153856208668/posts/LSfDh3AgQxn">+Young Hollywood</a> talk about the issues they find interesting.</td> <td valign="top"><i>Face-to-face meetups with all of your favorites</i>. <a href="https://plus.google.com/u/0/108846998869637201361/posts/MUDgrvyqh8t">+David Beckham</a>, the <a href="https://plus.google.com/104609366940346649700/posts/RF8HAPSEDZV">+Miami Hurricanes</a>, <a href="https://plus.google.com/u/0/116792953962445337353/posts/FptGMotfv86">+Tyra Banks</a>, the <a href="https://plus.google.com/u/0/116881809102911038496/posts/3ghfj3b36nG">+Indianapolis Colts</a> and <a href="https://plus.google.com/113917414984998142820/posts/g7B2YMB8dBG">+Geek & Sundry</a> have all enjoyed meet-and-greets with their fans.</td> </tr> </tbody></table> <br /> We can’t wait to see what you’ll share with the world.<br /> <span class="byline-author">Posted by <a href="https://plus.google.com/u/0/106717946845088683921/posts">Chee Chew</a>, Engineering Director</span> </script> <noscript> <i>(Cross posted from <a href="http://googleblog.blogspot.com/">the Official Google Blog</a>)</i><br /> <br /> Last year we introduced <a href="http://googleblog.blogspot.com/2011/09/google-92-93-94-95-96-97-98-99-100.html">Hangouts On Air</a> to a limited number of broadcasters, enabling them to go live with friends and fans, for all the world to see. Since then, this small community has grown the feature in lots of creative ways. And they’ve made one thing crystal clear: when groups of passionate individuals can broadcast live, together, the results are truly remarkable: <br /> <br /> <iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/3pmSWh2BQco?rel=0" width="560"></iframe> <br /> <br /> Today we're excited to launch Hangouts On Air to Google+ users <a href="http://support.google.com/plus/bin/answer.py?hl=en&answer=2571696">worldwide</a>. So if you have something to say—as an aspiring artist, a global celebrity, or a concerned citizen—you can now go live in front of a global audience. With just a few clicks, you’ll be able to: <br /> <ul> <li><i>Broadcast publicly.</i> By checking "Enable Hangouts On Air," you can broadcast your live hangout—from the Google+ stream, your YouTube channel or your website—to the entire world.</li> <li><i>See how many viewers you’ve got.</i> During your broadcast, you can look inside the hangout to see how many people are watching live.</li> <li><i>Record and re-share.</i> Once you're off the air, we’ll upload a public recording to your YouTube channel, and to your original Google+ post. This way it's easy to share and discuss your broadcast after it's over.</li> </ul> <iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/ohlHn6Kt5YM?rel=0" width="560"></iframe> <br /> <br /> Of course, launching millions of live stations takes some doing, so we're rolling out Hangouts On Air gradually, over the next few weeks. In the meantime you can save the date for an upcoming hangout... <br /> <table style="width: 540px;"> <tbody> <tr> <td width="270">- <a href="https://plus.google.com/u/0/117711515534049076399/posts/8XPrqiiXGWS">CBS This Morning</a>: May 8th at 4:20am PT / 7:20am ET</td> <td width="270">- <a href="https://plus.google.com/u/0/117517201037060589294/posts/aWMxvTrgHr4">Cadbury UK</a>: May 11th at 1:30pm PT / 4:30pm ET</td> </tr> <tr> <td>- <a href="https://plus.google.com/105163107119743094340/posts/MVLQdEvuyjP">Conan O’Brien</a>: May 8th at 7:30pm PT / 10:30pm ET</td> <td>- <a href="https://plus.google.com/110516721241384029924/posts/1TY2RwK2pdZ">The Nerdist</a>: May 11th at 3:00pm PT / 6:00pm ET</td> </tr> <tr> <td>- <a href="https://plus.google.com/109511956491697549112/posts/2xo1XtWKw8R">CNBC</a>: May 10th at 1:15pm PT / 4:15pm ET</td> <td>- <a href="https://plus.google.com/u/0/114841292885454063991/posts/Ne3YRxMK7vo">Jamie Oliver</a> on Food Revolution Day: May 19th at 5:00pm PT / 8:00pm ET</td> </tr> <tr> <td>- <a href="https://plus.google.com/u/0/100392971686768210293/posts/dBCbm2qFC6b">Global Poverty Project</a>: May 10th at 4:00pm PT / 7:00pm ET</td> <td>- A special series from <a href="https://plus.google.com/107096716333816995401/posts/6w5CDRrKaEt">The New York Times</a>’ Opinion department</td> </tr> </tbody></table> … sign in to Google+ to see what’s <a href="https://plus.google.com/hangouts">live right now</a>, or find inspiration in the many broadcasts that have already aired. <br /> <br /> <table style="width: 540px;"> <tbody> <tr> <td width="270"><iframe allowfullscreen="" frameborder="0" height="167" src="//www.youtube.com/embed/zxhHUko6KfA?showinfo=0" width="270"></iframe></td> <td width="270"><iframe allowfullscreen="" frameborder="0" height="167" src="//www.youtube.com/embed/eeTj5qMGTAI?showinfo=0" width="270"></iframe></td> </tr> <tr> <td valign="top"><i>A news van for everyone.</i> KOMU-TV anchor <a href="https://plus.google.com/107323726887023845557/posts/LhFju6smbHM">+Sarah Hill</a> invited locals to share live coverage of the recent protests in Montreal; Fox 11 LA anchor <a href="https://plus.google.com/118321154050442304599/posts/WQfky7qhoxb">+Maria Quiban</a> invites viewers to join her on Good Day LA.</td> <td valign="top"><i>Town halls with today’s leaders.</i> President <a href="https://plus.google.com/u/0/105479712798762608629/posts/dVXVEmRwvZB">+Barack Obama</a>, Governor <a href="https://plus.sandbox.google.com/113664776160150493710/posts/BP19Se1PBcX">+Mitt Romney</a>, UN Secretary-General <a href="https://plus.google.com/104158924758626757436/posts/dUiPCUft3Fs">+Ban Ki-moon</a>, and many others have connected with citizens via hangout.</td> </tr> <tr><td colspan="2"></td></tr> <tr> <td width="270"><iframe allowfullscreen="" frameborder="0" height="167" src="//www.youtube.com/embed/icpzX4fGm-U?showinfo=0" width="270"></iframe></td> <td width="270"><iframe allowfullscreen="" frameborder="0" height="167" src="//www.youtube.com/embed/ZPJcS-ZKx9M?showinfo=0" width="270"></iframe></td> </tr> <tr> <td valign="top"><i>Live concerts from your living room.</i> Musical artists like <a href="https://plus.sandbox.google.com/110748045588517484202/posts/29Lh9KJ8V1X">+Suite 709</a> and <a href="https://plus.google.com/100974258168375166691/posts/hqJP4B76a54">+Daria Musk</a> perform live for those inside the hangout, and for everyone else tuning in.</td> <td valign="top"><i>Classes anyone can attend.</i> Chef <a href="https://plus.google.com/100948891249021511115/posts/dAdNq3XMjKj">+Larry Fournillier</a>, Professor <a href="https://plus.google.com/113868135922706813676/posts/StHFTXu2Yju">+Noah Diffenbaugh</a>, and <a href="https://plus.google.com/111617032880193981943/posts/9tgwxi7nLoD">+FAWN</a> share their cooking, climate change and fashion expertise, respectively, via hangout.</td> </tr> <tr><td colspan="2"></td></tr> <tr> <td width="270"><iframe allowfullscreen="" frameborder="0" height="167" src="//www.youtube.com/embed/YVVWwOPC5AY?showinfo=0" width="270"></iframe></td> <td width="270"><iframe allowfullscreen="" frameborder="0" height="167" src="//www.youtube.com/embed/SUozUYGg7LI?showinfo=0" width="270"></iframe></td> </tr> <tr> <td valign="top"><i>Roundtables about any topic</i>. Photographer <a href="https://plus.google.com/105237212888595777019/posts/hXQ8CwuMZNS">+Trey Ratcliff</a>, <del></del><br /> soccer<br /> football enthusiast <a href="https://plus.google.com/100521839192254059609/posts/2whZDh6mbYR">+Sabotage Times</a> and celebrity trend spotter <a href="https://plus.google.com/104498296153856208668/posts/LSfDh3AgQxn">+Young Hollywood</a> talk about the issues they find interesting.</td> <td valign="top"><i>Face-to-face meetups with all of your favorites</i>. <a href="https://plus.google.com/u/0/108846998869637201361/posts/MUDgrvyqh8t">+David Beckham</a>, the <a href="https://plus.google.com/104609366940346649700/posts/RF8HAPSEDZV">+Miami Hurricanes</a>, <a href="https://plus.google.com/u/0/116792953962445337353/posts/FptGMotfv86">+Tyra Banks</a>, the <a href="https://plus.google.com/u/0/116881809102911038496/posts/3ghfj3b36nG">+Indianapolis Colts</a> and <a href="https://plus.google.com/113917414984998142820/posts/g7B2YMB8dBG">+Geek & Sundry</a> have all enjoyed meet-and-greets with their fans.</td> </tr> </tbody></table> <br /> We can’t wait to see what you’ll share with the world.<br /> <span class="byline-author">Posted by <a href="https://plus.google.com/u/0/106717946845088683921/posts">Chee Chew</a>, Engineering Director</span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2012/05/google-hangouts-on-air-broadcast-your.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Google+ Hangouts On Air: Broadcast Your Conversation To The World&url=https://googlefornonprofits.blogspot.com/2012/05/google-hangouts-on-air-broadcast-your.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2012/05/google-hangouts-on-air-broadcast-your.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2012/05/google-hangouts-on-air-broadcast-your.html' data-url='https://googlefornonprofits.blogspot.com/2012/05/google-hangouts-on-air-broadcast-your.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2012/05/google-hangouts-on-air-broadcast-your.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%2B' rel='tag'> Google+ </a> </span> </div> </div> </div> <div class='post' data-id='222744450390327121' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2012/05/gomo-mark-your-calendar-to-hangout-on.html' itemprop='url' title='GoMo: Mark Your Calendar To ‘Hangout on Air’ And Learn How To Build A Mobile Site In Minutes'> GoMo: Mark Your Calendar To ‘Hangout on Air’ And Learn How To Build A Mobile Site In Minutes </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Monday, May 7, 2012 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <b id="internal-source-marker_0.5455357867758721"><span style="background-color: white; font-family: Arial; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Did you know that </span><a href="http://www.gomez.com/resources/whitepapers/survey-report-what-users-want-from-mobile/"><span style="background-color: white; color: #1155cc; font-family: Arial; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">40% of mobile web users reported</span></a><span style="background-color: white; font-family: Arial; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> that they’ve turned to a competitor’s site after a bad mobile experience</span><span style="background-color: white; font-family: Arial; font-size: x-small; font-weight: normal; vertical-align: super; white-space: pre-wrap;">1</span><span style="background-color: white; font-family: Arial; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">? With about </span><a href="http://blog.nielsen.com/nielsenwire/online_mobile/smartphones-account-for-half-of-all-mobile-phones-dominate-new-phone-purchases-in-the-us"><span style="background-color: white; color: #1155cc; font-family: Arial; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">half of all Americans</span></a><span style="background-color: white; font-family: Arial; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> now owning a smartphone</span><span style="background-color: white; font-family: Arial; font-size: x-small; font-weight: normal; vertical-align: super; white-space: pre-wrap;">2</span><span style="background-color: white; font-family: Arial; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">, it’s time for businesses to meet user expectations by delivering a mobile experience as good as the desktop experience. In short, it’s time to step up to the plate and build a site optimized for the mobile web.  </span></b><br /> <br /> <b id="internal-source-marker_0.7865996696054935"><img height="212px;" src="https://lh3.googleusercontent.com/I4jeBSvRRN7FkukI2fxarJlPr4er9DpLnAfM4QMyX4AjXYC8g5fUpcFEJKRRApbjh5VlaMjXDZ39xG5CuKmRLVy5wb5jx-GVL7JRP9Xj3_T5-HbiIJk" style="border: none;" width="368px;" /></b><br /> <span style="font-family: Arial;"><span style="white-space: pre-wrap;"><br /></span></span><span style="background-color: white; font-family: Arial; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Google can help. We recently teamed up with DudaMobile to release a free mobile </span><a href="http://www.howtogomo.com/en/d/get-started/#build-your-site" style="font-weight: bold;"><span style="background-color: white; color: #1155cc; font-family: Arial; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">site builder</span></a><span style="background-color: white; font-family: Arial; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">.  In three easy steps you’re able to get started with mobile: (1) enter your site’s URL, (2) customize your site and (3) redirect mobile users automatically to the new mobile-friendly version.  It’s free and takes just a few minutes to complete!  </span><span style="background-color: white;"><b><span style="background-color: white; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"></span></b></span><br /> <span style="background-color: white;"><b><span style="background-color: white; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"></span></b></span><br /> <span style="background-color: white; font-family: Arial; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Join us on Thursday, May 10th at 1pm EST/10am PST</span><span style="background-color: white; font-family: Arial; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> and watch as Google showcases how two businesses, </span><a href="http://www.topmastresort.com/" style="font-weight: bold;"><span style="background-color: white; color: #1155cc; font-family: Arial; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Top Mast Resort</span></a><span style="background-color: white; font-family: Arial; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> in Massachusetts and </span><a href="http://savasrestaurant.com/" style="font-weight: bold;"><span style="background-color: white; color: #1155cc; font-family: Arial; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Sava’s Restaurant</span></a><span style="background-color: white; font-family: Arial; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> in Michigan, go mobile and build mobile-friendly sites--live on air.  </span><br /> <span style="background-color: white;"><span style="background-color: white; font-family: Arial; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span></span><br /> <span style="background-color: white; font-family: Arial; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">You’ll see how Top Mast is preparing to take advantage of mobile travel purchase intent - which is five times higher than online travel purchase intent, according to </span><a href="http://www.mobilemarketer.com/cms/news/research/5308.html" style="font-weight: bold;"><span style="background-color: white; color: #1155cc; font-family: Arial; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">InsightExpress</span></a><span style="background-color: white; font-family: Arial; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">.  You’ll also see Sava’s move ahead of 95% of restaurants that do not have mobile-friendly sites, according to a </span><a href="http://techcrunch.com/2012/04/27/study-95-of-independent-restaurant-dont-have-mobile-sites-less-than-40-have-online-menus/" style="font-weight: bold;"><span style="background-color: white; color: #1155cc; font-family: Arial; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">study</span></a><span style="background-color: white; font-family: Arial; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> by Restaurant Science. </span><br /> <span style="background-color: white;"><span style="background-color: white; font-family: Arial; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span></span><br /> <span style="background-color: white; font-family: Arial; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Finally, you’ll hear from the CMO of Dudamobile, Dennis Mink; he’ll talk about best practices when using the mobile site builder and walk through important questions to ask yourself when building a mobile-friendly site. </span><br /> <span style="background-color: white;"><span style="background-color: white; font-family: Arial; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span></span><br /> <span style="background-color: white; font-family: Arial; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Details on how to tune in</span><br /> <ol style="margin-bottom: 0pt; margin-top: 0pt;"> <li style="background-color: white; font-family: Arial; list-style-type: decimal; vertical-align: baseline;"><span id="internal-source-marker_0.5455357867758721"><span style="vertical-align: baseline; white-space: pre-wrap;">Sign into Google+ on Thursday, May 10th at 1pm EST/10am PST</span></span></li> <li style="background-color: white; font-family: Arial; list-style-type: decimal; vertical-align: baseline;"><span id="internal-source-marker_0.5455357867758721"><span style="vertical-align: baseline; white-space: pre-wrap;">Go to the</span><a href="https://plus.google.com/101698568710409127237/posts"><span style="color: black; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="color: #1155cc; vertical-align: baseline; white-space: pre-wrap;">Think with Google</span></a><span style="vertical-align: baseline; white-space: pre-wrap;"> Google+ page</span></span></li> <li style="background-color: white; font-family: Arial; list-style-type: decimal; vertical-align: baseline;"><span id="internal-source-marker_0.5455357867758721"><span style="vertical-align: baseline; white-space: pre-wrap;">Look for the stream post and click to enter the live stream  </span></span></li> </ol> <b id="internal-source-marker_0.5455357867758721"><span style="background-color: white; font-family: Arial; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="background-color: white; font-family: Arial; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Be sure to set a reminder in your calendar! If you have questions before or during the Hangout, post them with the hashtag #GoMoSite as a comment on the Google+ page.</span><br /><span style="font-family: Arial; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Arial; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Posted by Suzanne Mumford, Google Mobile Ads Marketing</span><br /><span style="font-family: Arial; font-size: x-small; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Source: (1) Gomez 2011 (2) Nielsen February 2012</span></b> </script> <noscript> <b id="internal-source-marker_0.5455357867758721"><span style="background-color: white; font-family: Arial; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Did you know that </span><a href="http://www.gomez.com/resources/whitepapers/survey-report-what-users-want-from-mobile/"><span style="background-color: white; color: #1155cc; font-family: Arial; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">40% of mobile web users reported</span></a><span style="background-color: white; font-family: Arial; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> that they’ve turned to a competitor’s site after a bad mobile experience</span><span style="background-color: white; font-family: Arial; font-size: x-small; font-weight: normal; vertical-align: super; white-space: pre-wrap;">1</span><span style="background-color: white; font-family: Arial; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">? With about </span><a href="http://blog.nielsen.com/nielsenwire/online_mobile/smartphones-account-for-half-of-all-mobile-phones-dominate-new-phone-purchases-in-the-us"><span style="background-color: white; color: #1155cc; font-family: Arial; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">half of all Americans</span></a><span style="background-color: white; font-family: Arial; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> now owning a smartphone</span><span style="background-color: white; font-family: Arial; font-size: x-small; font-weight: normal; vertical-align: super; white-space: pre-wrap;">2</span><span style="background-color: white; font-family: Arial; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">, it’s time for businesses to meet user expectations by delivering a mobile experience as good as the desktop experience. In short, it’s time to step up to the plate and build a site optimized for the mobile web.  </span></b><br /> <br /> <b id="internal-source-marker_0.7865996696054935"><img height="212px;" src="https://lh3.googleusercontent.com/I4jeBSvRRN7FkukI2fxarJlPr4er9DpLnAfM4QMyX4AjXYC8g5fUpcFEJKRRApbjh5VlaMjXDZ39xG5CuKmRLVy5wb5jx-GVL7JRP9Xj3_T5-HbiIJk" style="border: none;" width="368px;" /></b><br /> <span style="font-family: Arial;"><span style="white-space: pre-wrap;"><br /></span></span><span style="background-color: white; font-family: Arial; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Google can help. We recently teamed up with DudaMobile to release a free mobile </span><a href="http://www.howtogomo.com/en/d/get-started/#build-your-site" style="font-weight: bold;"><span style="background-color: white; color: #1155cc; font-family: Arial; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">site builder</span></a><span style="background-color: white; font-family: Arial; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">.  In three easy steps you’re able to get started with mobile: (1) enter your site’s URL, (2) customize your site and (3) redirect mobile users automatically to the new mobile-friendly version.  It’s free and takes just a few minutes to complete!  </span><span style="background-color: white;"><b><span style="background-color: white; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"></span></b></span><br /> <span style="background-color: white;"><b><span style="background-color: white; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"></span></b></span><br /> <span style="background-color: white; font-family: Arial; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Join us on Thursday, May 10th at 1pm EST/10am PST</span><span style="background-color: white; font-family: Arial; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> and watch as Google showcases how two businesses, </span><a href="http://www.topmastresort.com/" style="font-weight: bold;"><span style="background-color: white; color: #1155cc; font-family: Arial; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Top Mast Resort</span></a><span style="background-color: white; font-family: Arial; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> in Massachusetts and </span><a href="http://savasrestaurant.com/" style="font-weight: bold;"><span style="background-color: white; color: #1155cc; font-family: Arial; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Sava’s Restaurant</span></a><span style="background-color: white; font-family: Arial; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> in Michigan, go mobile and build mobile-friendly sites--live on air.  </span><br /> <span style="background-color: white;"><span style="background-color: white; font-family: Arial; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span></span><br /> <span style="background-color: white; font-family: Arial; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">You’ll see how Top Mast is preparing to take advantage of mobile travel purchase intent - which is five times higher than online travel purchase intent, according to </span><a href="http://www.mobilemarketer.com/cms/news/research/5308.html" style="font-weight: bold;"><span style="background-color: white; color: #1155cc; font-family: Arial; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">InsightExpress</span></a><span style="background-color: white; font-family: Arial; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">.  You’ll also see Sava’s move ahead of 95% of restaurants that do not have mobile-friendly sites, according to a </span><a href="http://techcrunch.com/2012/04/27/study-95-of-independent-restaurant-dont-have-mobile-sites-less-than-40-have-online-menus/" style="font-weight: bold;"><span style="background-color: white; color: #1155cc; font-family: Arial; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">study</span></a><span style="background-color: white; font-family: Arial; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> by Restaurant Science. </span><br /> <span style="background-color: white;"><span style="background-color: white; font-family: Arial; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span></span><br /> <span style="background-color: white; font-family: Arial; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Finally, you’ll hear from the CMO of Dudamobile, Dennis Mink; he’ll talk about best practices when using the mobile site builder and walk through important questions to ask yourself when building a mobile-friendly site. </span><br /> <span style="background-color: white;"><span style="background-color: white; font-family: Arial; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span></span><br /> <span style="background-color: white; font-family: Arial; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Details on how to tune in</span><br /> <ol style="margin-bottom: 0pt; margin-top: 0pt;"> <li style="background-color: white; font-family: Arial; list-style-type: decimal; vertical-align: baseline;"><span id="internal-source-marker_0.5455357867758721"><span style="vertical-align: baseline; white-space: pre-wrap;">Sign into Google+ on Thursday, May 10th at 1pm EST/10am PST</span></span></li> <li style="background-color: white; font-family: Arial; list-style-type: decimal; vertical-align: baseline;"><span id="internal-source-marker_0.5455357867758721"><span style="vertical-align: baseline; white-space: pre-wrap;">Go to the</span><a href="https://plus.google.com/101698568710409127237/posts"><span style="color: black; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="color: #1155cc; vertical-align: baseline; white-space: pre-wrap;">Think with Google</span></a><span style="vertical-align: baseline; white-space: pre-wrap;"> Google+ page</span></span></li> <li style="background-color: white; font-family: Arial; list-style-type: decimal; vertical-align: baseline;"><span id="internal-source-marker_0.5455357867758721"><span style="vertical-align: baseline; white-space: pre-wrap;">Look for the stream post and click to enter the live stream  </span></span></li> </ol> <b id="internal-source-marker_0.5455357867758721"><span style="background-color: white; font-family: Arial; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="background-color: white; font-family: Arial; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Be sure to set a reminder in your calendar! If you have questions before or during the Hangout, post them with the hashtag #GoMoSite as a comment on the Google+ page.</span><br /><span style="font-family: Arial; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Arial; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Posted by Suzanne Mumford, Google Mobile Ads Marketing</span><br /><span style="font-family: Arial; font-size: x-small; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Source: (1) Gomez 2011 (2) Nielsen February 2012</span></b> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2012/05/gomo-mark-your-calendar-to-hangout-on.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span 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<ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2015/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2015/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2015/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2015/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' 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class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  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class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' 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href='https://googlefornonprofits.blogspot.com/2009/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2009/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2009/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2009/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2009/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li 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