Positiv. Inklusiv. Heiter. Die fließende neue Identität für Pride Amsterdam.

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class="visually-hidden">Breadcrumb</h2> <ol> <li> <a href="/de" title="Startseite">Startseite</a> </li> </ol> </nav> </div> </div> <div class="right-content-regions"> <div class="top_middle-region"> <div data-block-plugin-id="entity_view:node" class="block block-ctools block-entity-viewnode"> <article class="node node--type-resource node--view-mode-node-page-title"> <h1 class="hero-text-title"> Positiv. Inklusiv. Heiter. Die fließende neue Identität für Pride Amsterdam. </h1> </article> </div> </div> <div > </div> <div > </div> </div> </div> <div class="main_row_node-layout"> <div class="main_row_node-layout-template"> <div class="main-region"> <div data-block-plugin-id="field_block:node:resource:field_main_emphasis" class="block block-layout-builder block-field-blocknoderesourcefield-main-emphasis"> <div class="emphasisvideo_wrapper"><div class="field field--name-field-main-emphasis field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div class="paragraph paragraph--type--main-image paragraph--view-mode--default"> <div class="field field--name-field-image field--type-entity-reference field--label-hidden field__item"><article class="media media--type-image media--view-mode-main-emphasis-image"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <source srcset="/sites/default/files/styles/width_910/public/2022-08/PRIDE%20Amsterdam-high.gif?itok=492fl--5 1x" media="all and (min-width: 768px)" type="image/gif" width="739" height="415"/> <source srcset="/sites/default/files/styles/720x360/public/2022-08/PRIDE%20Amsterdam-high.gif?itok=y6pgtQQR 1x" media="all and (min-width: 450px)" type="image/gif" width="720" height="360"/> <source srcset="/sites/default/files/styles/450x225/public/2022-08/PRIDE%20Amsterdam-high.gif?itok=7qVfzYVY 1x" media="all and (min-width: 320px)" type="image/gif" width="450" height="225"/> <img src="/sites/default/files/styles/width_910/public/2022-08/PRIDE%20Amsterdam-high.gif?itok=492fl--5" width="739" height="415" alt="Pride Amsterdam GIF" loading="lazy" /> </picture> </div> </article> </div> </div> </div> </div><div class="emphasisvideo_content unlocked"></div> </div> </div> <div data-block-plugin-id="field_block:node:resource:field_quote" class="block block-layout-builder block-field-blocknoderesourcefield-quote"> <div class="main-wrapper-quotation quote-white-text"> <div class="component-quote"> <div class="quote-Text"> <span class="quote-Text-first-letter">„</span> <span>TT Norms ist ein souveräner Kontrast zur vitalen Pride-Amsterdam-Identität, kunstvoll entworfen von D8. Wir fühlen uns geehrt, dass die Geschichte des Festivals mit unserer Schrift erzählt wird.</span> <span class="quote-Text-last-letter">“</span> </div> <div class="citation"> <p>Phil Garnham, Creative Type Director.</p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="two_col_row_node-layout"> <div class="two_col_row_node-layout-template custom-container"> <div class="left-region" style="--form-height-des: 200px;--form-height-mob: 300px;"> <div data-block-plugin-id="entity_view:node" class="block block-ctools block-entity-viewnode"> <div class="resource-content-citation"> <div class="content-field_category"> <div class="field field--name-field-category field--type-entity-reference field--label-inline field__items"> <div class="field__label">Thema</div> <div class="field__item" class="field__item" title="Fallstudien"> <a href="/de/ressourcen/case-studies" data-analytics-linkcategory="side bar - resources" data-analytics-linkSection="tag" data-analytics-linkname="Fallstudien" data-analytics-linktype="button" data-analytics-resourcetopic="Fallstudien" data-analytics-resourcetitle="Positiv. Inklusiv. Heiter. Die fließende neue Identität für Pride Amsterdam." hreflang="de">Fallstudien</a> </div> </div> </div> <div class="content-field_designers"> <div class="field field--name-field-designers field--type-entity-reference field--label-inline field__items"> <div class="field__label">Designers</div> <div class="field__item" class="field__item" title="Phil Garnham."> <a href="/de/studio/phil-garnham" hreflang="de">Phil Garnham.</a> </div> </div> </div> <div class="content-field_tags "> <div class="field field--name-field-tags field--type-entity-reference field--label-hidden field__items"> <div class="field__item"> <a href="/de/Ressourcen/Tags/Markendesign" data-analytics-linkcategory="side bar - resources" data-analytics-linkSection="tag" data-analytics-linkname="Markendesign" data-analytics-linktype="button" data-analytics-resourcetopic="Markendesign" data-analytics-resourcetitle="Positiv. Inklusiv. Heiter. Die fließende neue Identität für Pride Amsterdam." hreflang="de">Markendesign</a> </div> <div class="field__item"> <a href="/de/Ressourcen/Tags/Marke" data-analytics-linkcategory="side bar - resources" data-analytics-linkSection="tag" data-analytics-linkname="Marke" data-analytics-linktype="button" data-analytics-resourcetopic="Marke" data-analytics-resourcetitle="Positiv. Inklusiv. Heiter. Die fließende neue Identität für Pride Amsterdam." hreflang="de">Marke</a> </div> <div class="field__item"> <a href="/resources/studio" data-analytics-linkcategory="side bar - resources" data-analytics-linkSection="tag" data-analytics-linkname="Studio" data-analytics-linktype="button" data-analytics-resourcetopic="Studio" data-analytics-resourcetitle="Positiv. Inklusiv. Heiter. Die fließende neue Identität für Pride Amsterdam." hreflang="en">Studio</a> </div> <div class="field__item"> <a href="/de/Ressourcen/Tags/Schrift" data-analytics-linkcategory="side bar - resources" data-analytics-linkSection="tag" data-analytics-linkname="Schrift" data-analytics-linktype="button" data-analytics-resourcetopic="Schrift" data-analytics-resourcetitle="Positiv. Inklusiv. Heiter. Die fließende neue Identität für Pride Amsterdam." hreflang="de">Schrift</a> </div> <div class="field__item"> <a href="/resources/digital-branding" data-analytics-linkcategory="side bar - resources" data-analytics-linkSection="tag" data-analytics-linkname="Digital branding" data-analytics-linktype="button" data-analytics-resourcetopic="Digital branding" data-analytics-resourcetitle="Positiv. Inklusiv. Heiter. Die fließende neue Identität für Pride Amsterdam." hreflang="en">Digital branding</a> </div> </div> </div> <div class="content-social-share-button-field"> <div data-block-plugin-id="social_sharing_buttons_block" class="block block-better-social-sharing-buttons block-social-sharing-buttons-block"> <h2>Teilen</h2> <div style="display: none"><link rel="preload" href="/modules/contrib/better_social_sharing_buttons/assets/dist/sprites/social-icons--square.svg" as="image" type="image/svg+xml" crossorigin="anonymous" /></div> <div class="social-sharing-buttons"> <a href="https://www.facebook.com/sharer/sharer.php?u=https://www.monotype.com/de/resources/case-studies/new-identity-pride-amsterdam&title=Positiv.%20Inklusiv.%20Heiter.%20Die%20flie%C3%9Fende%20neue%20Identit%C3%A4t%20f%C3%BCr%20Pride%20Amsterdam." target="_blank" title="Share to Facebook" aria-label="Share to Facebook" class="social-sharing-buttons__button share-facebook" rel="noopener"> <svg width="30px" height="30px" style="border-radius:3px;"> <use href="/modules/contrib/better_social_sharing_buttons/assets/dist/sprites/social-icons--square.svg#facebook" /> </svg> </a> <a href="https://www.linkedin.com/sharing/share-offsite/?url=https://www.monotype.com/de/resources/case-studies/new-identity-pride-amsterdam" target="_blank" title="Share to Linkedin" aria-label="Share to Linkedin" class="social-sharing-buttons__button share-linkedin" rel="noopener"> <svg width="30px" height="30px" style="border-radius:3px;"> <use href="/modules/contrib/better_social_sharing_buttons/assets/dist/sprites/social-icons--square.svg#linkedin" /> </svg> </a> </div> </div> </div> </div> </div> <div data-block-plugin-id="field_block:node:resource:body" class="block block-layout-builder block-field-blocknoderesourcebody"> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>Monotype arbeitete jüngst mit der Agentur D8 zusammen, um eine neue, fließende Identität für Pride Amsterdam zu entwickeln, eines der größten Festivals der Welt, das die Gleichheit von Heteros, Schwulen, Lesben und Transgender feiert.</p></div> </div> <div data-block-plugin-id="field_block:node:resource:field_left_section" class="block block-layout-builder block-field-blocknoderesourcefield-left-section"> <div class="field field--name-field-left-section field--type-entity-reference-revisions field--label-hidden field__items"> <div class="field__item"> <div class="paragraph paragraph--type--text paragraph--view-mode--default"> <div class="clearfix text-formatted field field--name-field-description field--type-text-long field--label-hidden field__item"><p><a href="https://pride.amsterdam">Pride Amsterdam</a> ist eine jährliche LGBTIQ+-Veranstaltung, die in der ganzen Stadt mit Tanzpartys, Filmvorführungen, Sportveranstaltungen, Debatten, Ausstellungen, Bildungsangeboten und der farbenfrohen Grachtenparade ausgerichtet wird. Eine Woche bevölkert das Festival im August ganz Amsterdam mit Hunderttausenden von Besuchern, was Pride Amsterdam zu einer der größten Events dieser Art weltweit macht.</p> <p>Im Frühjahr 2022 hat unser Partner <a href="https://d8.studio/">D8</a> das Rebranding der Pride Amsterdam in Angriff genommen, ausgehend vom aktuellen Motto „My Gender, My Pride“ (Mein Geschlecht, mein Stolz). D8 begann das Projekt mit einem Workshop, in dem sich Mitglieder der Transgender- und nicht-binären Gemeinschaft mit den Zielen von Pride Amsterdam auseinandersetzten, um die Grundlage für eine visuelle Identität zu entwickeln, die dem Festival mehr Präsenz und Wiedererkennung verleihen soll.</p></div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--type--gallery paragraph--view-mode--default"> <div id="mainSlider" class="font-carousel"> <div class="slider-gallery slider"> <div> <picture> <source srcset="/sites/default/files/styles/width_910/public/2022-08/My%20Gender%2C%20My%20Pride-high.gif?itok=eh8u4Wew 1x" media="all and (min-width: 768px)" type="image/gif" width="739" height="415"/> <source srcset="/sites/default/files/styles/720x360/public/2022-08/My%20Gender%2C%20My%20Pride-high.gif?itok=MlWioBQk 1x" media="all and (min-width: 450px)" type="image/gif" width="720" height="360"/> <source srcset="/sites/default/files/styles/450x225/public/2022-08/My%20Gender%2C%20My%20Pride-high.gif?itok=rWhUYNso 1x" media="all and (min-width: 320px)" type="image/gif" width="450" height="225"/> <img src="/sites/default/files/styles/width_910/public/2022-08/My%20Gender%2C%20My%20Pride-high.gif?itok=eh8u4Wew" alt="My Gender My Pride" title="My Gender My Pride" /> </picture> </div> <div> <picture> <source srcset="/sites/default/files/styles/width_910/public/2022-08/Pride%20Amsterdam%20-%20future%20is%20not%20binary.-high_0.gif?itok=PvrteWSJ 1x" media="all and (min-width: 768px)" type="image/gif" width="739" height="415"/> <source srcset="/sites/default/files/styles/720x360/public/2022-08/Pride%20Amsterdam%20-%20future%20is%20not%20binary.-high_0.gif?itok=nd0B-Fmm 1x" media="all and (min-width: 450px)" type="image/gif" width="720" height="360"/> <source srcset="/sites/default/files/styles/450x225/public/2022-08/Pride%20Amsterdam%20-%20future%20is%20not%20binary.-high_0.gif?itok=TD09l1vq 1x" media="all and (min-width: 320px)" type="image/gif" width="450" height="225"/> <img src="/sites/default/files/styles/width_910/public/2022-08/Pride%20Amsterdam%20-%20future%20is%20not%20binary.-high_0.gif?itok=PvrteWSJ" alt="The future is not binary" title="The future is not binary" /> </picture> </div> <div> <picture> <source srcset="/sites/default/files/styles/width_910/public/2022-08/trans%20rights%20%3D%20human%20rights-high.gif?itok=ZxswiJOM 1x" media="all and (min-width: 768px)" type="image/gif" width="739" height="415"/> <source srcset="/sites/default/files/styles/720x360/public/2022-08/trans%20rights%20%3D%20human%20rights-high.gif?itok=AHCEWjJH 1x" media="all and (min-width: 450px)" type="image/gif" width="720" height="360"/> <source srcset="/sites/default/files/styles/450x225/public/2022-08/trans%20rights%20%3D%20human%20rights-high.gif?itok=tiwNTU28 1x" media="all and (min-width: 320px)" type="image/gif" width="450" height="225"/> <img src="/sites/default/files/styles/width_910/public/2022-08/trans%20rights%20%3D%20human%20rights-high.gif?itok=ZxswiJOM" alt="Trans rights equal human rights" title="Trans rights equal human rights" /> </picture> </div> </div> </div> <div class="slider-nav slider field--name-field-description"> <div> </div> <div> </div> <div> </div> </div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--type--text paragraph--view-mode--default"> <div class="clearfix text-formatted field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Die Idee von „Fluidität“ sowie die verschiedenen Flaggen, der sich die Pride-Gemeinschaft bedient, führten schließlich zu Formen, Farben und Farbverläufen für das visuelle Erscheinungsbild von Pride Amsterdam. D8 entwickelte Hunderte von Farbverläufen und Hunderte von organischen Tropfenformen, die nach dem Zufallsprinzip interagieren und so ein schillerndes Identitätsspektrum ergeben: so vielfältig wie unsere Beziehungen zu den Geschlechtern. D8 benötigte eine einfache, klare Schrift als Gegengewicht zur farbenfrohen visuellen Sprache. Monotype wurde die Ehre zuteil, das Projekt zu unterstützen und die geometrische Sans-Schrift TT Norms für dessen Identität bereitzustellen. Darüber hinaus entwarf D8 eine Reihe neuer, exklusiver Buchstaben mit quadratischen und runden Formen, um der Typografie einen Hauch von Skurrilität zu verleihen.</p></div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--type--image paragraph--view-mode--default"> <article class="media media--type-image media--view-mode-default"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <source srcset="/sites/default/files/styles/width_810/public/2023-08/PRIDE_AMSTERDAM_20232_65.webp?itok=__iXCoD4 1x" media="all and (min-width: 768px)" type="image/webp" width="810" height="456"/> <source srcset="/sites/default/files/styles/720x360/public/2023-08/PRIDE_AMSTERDAM_20232_65.webp?itok=3LEafMcU 1x" media="all and (min-width: 450px)" type="image/webp" width="720" height="360"/> <source srcset="/sites/default/files/styles/450x225/public/2023-08/PRIDE_AMSTERDAM_20232_65.webp?itok=x7buty9Z 1x" media="all and (min-width: 320px)" type="image/webp" width="450" height="225"/> <source srcset="/sites/default/files/styles/width_810/public/2023-08/PRIDE_AMSTERDAM_20232_65.jpg?itok=__iXCoD4 1x" media="all and (min-width: 768px)" type="image/jpeg" width="810" height="456"/> <source srcset="/sites/default/files/styles/720x360/public/2023-08/PRIDE_AMSTERDAM_20232_65.jpg?itok=3LEafMcU 1x" media="all and (min-width: 450px)" type="image/jpeg" width="720" height="360"/> <source srcset="/sites/default/files/styles/450x225/public/2023-08/PRIDE_AMSTERDAM_20232_65.jpg?itok=x7buty9Z 1x" media="all and (min-width: 320px)" type="image/jpeg" width="450" height="225"/> <img src="/sites/default/files/styles/width_810/public/2023-08/PRIDE_AMSTERDAM_20232_65.jpg?itok=__iXCoD4" width="810" height="456" alt="Pride Amsterdam 2023 " title="Pride Amsterdam 2023 " loading="lazy" /> </picture> </div> </article> </div> </div> <div class="field__item"> <div class="paragraph paragraph--type--text paragraph--view-mode--default"> <div class="clearfix text-formatted field field--name-field-description field--type-text-long field--label-hidden field__item"><p>“Der Kern unseres kreativen Ansatzes – ‚Mein Geschlecht ist fließend‘ – setzt auf drei Leitprinzipien: Informiert sein, Klischees vermeiden und der Sache gerecht werden“, erklärt Graham Sturt, Creative Director bei D8. „Indem wir uns streng an diese Prinzipien hielten, konnten wir auf einfühlsame und respektvolle Weise eine integrative visuelle Identität entwickeln, die für alle Aktivitäten des dicht gedrängten einwöchigen Veranstaltungsprogramms funktioniert.“</p></div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--type--image paragraph--view-mode--default"> <article class="media media--type-image media--view-mode-default"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <picture> <source srcset="/sites/default/files/styles/width_810/public/2023-08/pride_amsterdam_2023_37_28.webp?itok=2OscA36F 1x" media="all and (min-width: 768px)" type="image/webp" width="810" height="456"/> <source srcset="/sites/default/files/styles/720x360/public/2023-08/pride_amsterdam_2023_37_28.webp?itok=Ae29Zx_V 1x" media="all and (min-width: 450px)" type="image/webp" width="720" height="360"/> <source srcset="/sites/default/files/styles/450x225/public/2023-08/pride_amsterdam_2023_37_28.webp?itok=r8fcZvIR 1x" media="all and (min-width: 320px)" type="image/webp" width="450" height="225"/> <source srcset="/sites/default/files/styles/width_810/public/2023-08/pride_amsterdam_2023_37_28.jpg?itok=2OscA36F 1x" media="all and (min-width: 768px)" type="image/jpeg" width="810" height="456"/> <source srcset="/sites/default/files/styles/720x360/public/2023-08/pride_amsterdam_2023_37_28.jpg?itok=Ae29Zx_V 1x" media="all and (min-width: 450px)" type="image/jpeg" width="720" height="360"/> <source srcset="/sites/default/files/styles/450x225/public/2023-08/pride_amsterdam_2023_37_28.jpg?itok=r8fcZvIR 1x" media="all and (min-width: 320px)" type="image/jpeg" width="450" height="225"/> <img src="/sites/default/files/styles/width_810/public/2023-08/pride_amsterdam_2023_37_28.jpg?itok=2OscA36F" width="810" height="456" alt="Pride Amsterdam 2023 Banners" title="Pride Amsterdam 2023 Banners" loading="lazy" /> </picture> </div> </article> </div> </div> <div class="field__item"> <div class="paragraph paragraph--type--quote paragraph--view-mode--default"> <div class="main-wrapper-quotation "> <div class="component-quote"> <div class="quote-Text"> <span class="quote-Text-first-letter">„</span> <span>TT Fors for Pride Amsterdam works as a versatile asset for current and future themes; adaptive, expressive, and communicative, it has been skillfully utilized by D8 for Pride’s dynamic identity.</span> <span class="quote-Text-last-letter">“</span> </div> <div class="citation"> <div class="clearfix text-formatted field field--name-field-quote-by field--type-text-long field--label-hidden field__item"><p><span><span><span><span><span><span>Emilios Theofanous, Creative Type Director, Monotype.</span></span></span></span></span></span></p></div> </div> </div> </div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--type--text paragraph--view-mode--default"> <div class="clearfix text-formatted field field--name-field-description field--type-text-long field--label-hidden field__item"><p>Nachdem Monotype bereits Anfang des Jahres die <a href="https://www.monotype.com/resources/case-studies/nyc-pride">Schrift Gotham für die NYC Pride</a> ins Spiel gebracht hat, freuen wir uns umso mehr, dass die Geschichte der Pride-Bewegung jetzt in zwei Metropolen mit unseren Fonts geschrieben wird. Die gelebte Identität wäre nichts ohne ihre vielfältigen Farben, ihre fließenden Formen und vor allem ohne die Gemeinschaft ihrer Botschafterinnen und Botschafter. Wir sind stolz darauf, dass unsere Schriften die Kommunikation dieser bedeutenden Mission tragen.</p> <p> </p> <p> </p></div> </div> </div> <div class="field__item"> <div class="paragraph paragraph--type--quote paragraph--view-mode--default"> <div class="main-wrapper-quotation "> <div class="component-quote"> <div class="quote-Text"> <span class="quote-Text-first-letter">„</span> <span>We are delighted to have worked with Monotype to create and license a bespoke font for Pride Amsterdam. We always want to ensure our work, and our message, gets out loud and clear - by having our own custom typeface, we ensure that Pride Amsterdam looks vibrant, distinct, and exciting and we’re very grateful for this partnership.</span> <span class="quote-Text-last-letter">“</span> </div> <div class="citation"> <div class="clearfix text-formatted field field--name-field-quote-by field--type-text-long field--label-hidden field__item"><p><span><span><span><span><span lang="EN" xml:lang="EN" xml:lang="EN"><span><span><span><span>Lucien Spee de Castillo Ruiz,</span></span></span></span></span> <span lang="EN" xml:lang="EN" xml:lang="EN"><span><span><span><span>Executive Director, Pride Amsterdam.</span></span></span></span></span></span></span></span></span></p></div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="right-region"> <div data-block-plugin-id="field_block:node:resource:field_right_section" class="block block-layout-builder 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