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style="color: var(--wt-text-on-background-color) !important;"><div class="rendered-post" style="max-width: 672px; margin: 0 auto;"><div class="bg-wt-background text-wt-text-on-background"><div style="padding-top:1.5rem; padding-bottom:1.5rem;"><style> .bh__byline_wrapper { font-size: .875rem; line-height: 1.25rem; vertical-align: middle; justify-content: space-between; display: block; } .bh__byline_social_wrapper { display: flex; margin-top: 0.5rem; align-items: center; } .bh__byline_social_wrapper > * + * { margin-left: 1rem; } @media (min-width: 768px) { .bh__byline_wrapper { display: flex; } .bh__byline_social_wrapper { margin-top: 0rem; } } </style><div id="web-header" style="padding-left: 12px; padding-right: 12px; color: var(--wt-text-on-background-color) !important; padding-bottom: 2rem;"><h1 style="font-size: 36px; font-family:'Poppins',Helvetica,sans-serif; line-height: 2.5rem; padding-bottom: 8px; font-weight: 700;">2024 State of Email Newsletters by beehiiv</h1><h2 style="font-size: 20px; font-family:'Verdana',Geneva,sans-serif; line-height: 1.75rem; padding-bottom: 20px; color: #333333; font-weight: 400;">The Latest beehiiv Data, Trends & Innovations Shaping the Newsletter Industry </h2><div class="bh__byline_wrapper"><div><div style="display:flex;"><div style="display:flex; flex-direction:row; justify-content:flex-start;"><div style="display:flex;"><img alt="Author" height="40" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/user/profile_picture/24cb9aff-1193-44a4-8343-9d4049cde036/thumb_smaller.png" style="height:40px;width:40px;border:4px solid rgba(0,0,0,0);left:-4px;z-index:30;box-sizing:content-box;position:relative;border-radius:9999px;" width="40"><img alt="Author" height="40" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/user/profile_picture/6c6eb645-b5e0-4e28-a2e1-5ae6ec3ce963/thumb_Screen_Shot_2022-10-19_at_10.02.07_AM.png" style="height:40px;width:40px;border:4px solid rgba(0,0,0,0);left:-20px;z-index:20;box-sizing:content-box;position:relative;border-radius:9999px;" width="40"><img alt="Author" height="40" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/user/profile_picture/392a6950-2cc1-4703-a7b6-c173cf977fcd/thumb_IMG_3062.jpeg" style="height:40px;width:40px;border:4px solid rgba(0,0,0,0);left:-36px;z-index:10;box-sizing:content-box;position:relative;border-radius:9999px;" width="40"></div><div style="display:flex; align-items:center;"><p style="left:-24px;position:relative;font-family:'Poppins',Helvetica,sans-serif;font-weight:Lighter;font-size:14px;color: var(--wt-text-on-background-color);margin:0px;line-height:20px;"><span><a href="https://blog.beehiiv.com/authors/24cb9aff-1193-44a4-8343-9d4049cde036" target="_blank" style="color:var(--wt-text-on-background-color) !important;text-decoration:underline !important;">Tyler Denk</a>, <a href="https://blog.beehiiv.com/authors/6c6eb645-b5e0-4e28-a2e1-5ae6ec3ce963" target="_blank" style="color:var(--wt-text-on-background-color) !important;text-decoration:underline !important;">TG</a> & <a href="https://blog.beehiiv.com/authors/392a6950-2cc1-4703-a7b6-c173cf977fcd" target="_blank" style="color:var(--wt-text-on-background-color) !important;text-decoration:underline !important;">EJ White</a></span><br><span class="text-wt-text-on-background" style="opacity:0.75;"> January 8th, 2024 </span></p></div></div></div></div><div class="bh__byline_social_wrapper"><a href="https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.beehiiv.com%2Fp%2F2024-state-of-newsletters" target="_blank"><div style="max-width:28px;"><svg fill="none" height="100%" viewBox="0 0 212 212" 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90.4689H65.5383V143.799H82.1892V90.4689ZM108.831 90.4689H92.1797V143.799H108.831V115.801C108.831 100.135 128.812 98.8017 128.812 115.801V143.799H145.463V110.134C145.463 83.8026 115.824 84.8026 108.831 97.8018V90.4689Z" fill="#BAC2CE"></path></svg></div></a></div></div></div><div style="padding-bottom:2rem;"><img style="margin-left:auto; margin-right:auto;" src="https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/46bf3441-e585-4bc7-814f-59341c0fb51b/image25.png?t=1704398962"></div><div id="content-blocks"><style> p span[style*="font-size"] { line-height: 1.6; } </style><div style="padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;"><p style="color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;"> It’s an incredible time for email newsletters. </p></div><style> p span[style*="font-size"] { line-height: 1.6; } </style><div style="padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;"><p style="color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;"> Every day, <a class="link" href="https://www.statista.com/statistics/255080/number-of-e-mail-users-worldwide/?utm_source=blog.beehiiv.com&utm_medium=referral&utm_campaign=2024-state-of-email-newsletters-by-beehiiv" target="_blank" style="-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;">over 4 billion humans</a> open up their email inboxes to hear from their friends, brands, and creators they love the most. </p></div><style> p span[style*="font-size"] { line-height: 1.6; } </style><div style="padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;"><p style="color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;"> And, while social media receives all the praise for being the number one medium to reach people, <a class="link" href="https://blog.beehiiv.com/p/why-email-newsletters-are-making-a-comeback" target="_blank" style="-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;">email continues to dominate</a>. </p></div><style> p span[style*="font-size"] { line-height: 1.6; } </style><div style="padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;"><p style="color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;"> With more than 50% of the global population checking their inboxes daily (and with those numbers projected to increase), you have to ask yourself… </p></div><style> p span[style*="font-size"] { line-height: 1.6; } </style><div style="padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;"><p style="color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;"><span style=""><b>What is an email newsletter worth? </b></span></p></div><style> p span[style*="font-size"] { line-height: 1.6; } </style><div style="padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;"><p style="color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;"> From the reader’s perspective, it offers a simple way to hear from the creators/brands you love. </p></div><style> p span[style*="font-size"] { line-height: 1.6; } </style><div style="padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;"><p style="color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;"> Unlike social media or ads, email isn’t a form of interruption marketing. </p></div><style> p span[style*="font-size"] { line-height: 1.6; } </style><div style="padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;"><p style="color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;"> Readers opt-in to hear on specific topics, ensuring their preferences are met. The moment the content doesn’t meet their needs, they can <a class="link" href="https://blog.beehiiv.com/p/how-to-create-a-newsletter-unsubscribe-page" target="_blank" style="-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;">unsubscribe</a>. </p></div><style> p span[style*="font-size"] { line-height: 1.6; } </style><div style="padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;"><p style="color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;"> Newsletters give readers complete control. </p></div><style> p span[style*="font-size"] { line-height: 1.6; } </style><div style="padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;"><p style="color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;"> For brands, it’s an amazing opportunity to <a class="link" href="https://blog.beehiiv.com/p/newsletter-growth-channels" target="_blank" style="-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;">double down on growth</a>.  </p></div><style> p span[style*="font-size"] { line-height: 1.6; } </style><div style="padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;"><p style="color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;"> For creators, it provides a unique opportunity to completely own their audiences and build new income streams. </p></div><style> p span[style*="font-size"] { line-height: 1.6; } </style><div style="padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;"><p style="color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;"> Advancements in the newsletter industry have made it easier than ever to turn your passion into a paycheck. </p></div><style> p span[style*="font-size"] { line-height: 1.6; } </style><div style="padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;"><p style="color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;"> Between 2021 and 2022, 402 million emails were sent using beehiiv.  </p></div><style> p span[style*="font-size"] { line-height: 1.6; } </style><div style="padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;"><p style="color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;"> In 2023, the number catapulted to 4.5 billion emails. </p></div><div style="padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;"><img alt="2024 State of Email Newsletters by beehiiv" style="margin:0 auto 0 auto;width:100%;" src="https://lh7-us.googleusercontent.com/0OkShitjPm4NvNOlUsPEBXw6v0GUnusxxE20hAV6ZuTZAbhbk1VcW2hRpZwE1NXgp4MQxXEPHARvc6nqkdxNF4nCUdwJDIgigJV6ru7CZNonnqdUvF_M1rhrSioZj4jb4M1iG00fUB5FYVrkKg_I5OE"></div><style> p span[style*="font-size"] { line-height: 1.6; } </style><div style="padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;"><p style="color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;"> Email newsletters can help you: </p></div><div style="padding-bottom:12px;padding-left:24px;padding-right:24px;padding-top:12px;"><ul style="color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;list-style-type:disc;margin:0px 0px 0px 25px;padding:0;"><li style="margin:5px 0px 0px 0px;"><p style="text-align:left;"> Unlock new audiences </p></li><li style="margin:5px 0px 0px 0px;"><p style="text-align:left;"> Skyrocket your earnings </p></li><li style="margin:5px 0px 0px 0px;"><p style="text-align:left;"> Build a loyal following </p></li><li style="margin:5px 0px 0px 0px;"><p style="text-align:left;"> Create a unique 1:1 reader connection </p></li></ul></div><style> p span[style*="font-size"] { line-height: 1.6; } </style><div style="padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;"><p style="color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;"> In this beehiiv state of newsletters report, we cover the latest insights in the email newsletter industry to put you in the best position to succeed this year. </p></div><style> p span[style*="font-size"] { line-height: 1.6; } </style><div style="padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;"><p style="color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;"> We’ve sent and seen a lot of newsletters.  </p></div><style> p span[style*="font-size"] { line-height: 1.6; } </style><div style="padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;"><p style="color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;"> We aim to pass on our insights and trends, empowering you to build an ironclad <a class="link" href="https://blog.beehiiv.com/p/sell-email-newsletter-business" target="_blank" style="-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;">newsletter business</a>.  </p></div><style> p span[style*="font-size"] { line-height: 1.6; } </style><div style="padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;"><p style="color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;"> Plus, you’ll get the top insights from newsletter experts <span style=""><i>and</i></span> their advice on what’s to come in 2024. </p></div><style> p span[style*="font-size"] { 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Newsletter Industry \u003c/h2\u003e\u003cdiv class='bh__byline_wrapper'\u003e\u003cdiv\u003e\u003cdiv style='display:flex;'\u003e\u003cdiv style='display:flex; flex-direction:row; justify-content:flex-start;'\u003e\u003cdiv style='display:flex;'\u003e\u003cimg alt='Author' height='40' src='https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/user/profile_picture/24cb9aff-1193-44a4-8343-9d4049cde036/thumb_smaller.png' style='height:40px;width:40px;border:4px solid rgba(0,0,0,0);left:-4px;z-index:30;box-sizing:content-box;position:relative;border-radius:9999px;' width='40'\u003e\u003cimg alt='Author' height='40' src='https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/user/profile_picture/6c6eb645-b5e0-4e28-a2e1-5ae6ec3ce963/thumb_Screen_Shot_2022-10-19_at_10.02.07_AM.png' style='height:40px;width:40px;border:4px solid rgba(0,0,0,0);left:-20px;z-index:20;box-sizing:content-box;position:relative;border-radius:9999px;' width='40'\u003e\u003cimg alt='Author' height='40' src='https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/user/profile_picture/392a6950-2cc1-4703-a7b6-c173cf977fcd/thumb_IMG_3062.jpeg' style='height:40px;width:40px;border:4px solid rgba(0,0,0,0);left:-36px;z-index:10;box-sizing:content-box;position:relative;border-radius:9999px;' width='40'\u003e\u003c/div\u003e\u003cdiv style='display:flex; align-items:center;'\u003e\u003cp style='left:-24px;position:relative;font-family:\u0026#39;Poppins\u0026#39;,Helvetica,sans-serif;font-weight:Lighter;font-size:14px;color: var(--wt-text-on-background-color);margin:0px;line-height:20px;'\u003e\u003cspan\u003e\u003ca href=\"https://blog.beehiiv.com/authors/24cb9aff-1193-44a4-8343-9d4049cde036\" target=\"_blank\" style=\"color:var(--wt-text-on-background-color) !important;text-decoration:underline !important;\"\u003eTyler Denk\u003c/a\u003e, \u003ca href=\"https://blog.beehiiv.com/authors/6c6eb645-b5e0-4e28-a2e1-5ae6ec3ce963\" target=\"_blank\" style=\"color:var(--wt-text-on-background-color) !important;text-decoration:underline !important;\"\u003eTG\u003c/a\u003e \u0026 \u003ca href=\"https://blog.beehiiv.com/authors/392a6950-2cc1-4703-a7b6-c173cf977fcd\" target=\"_blank\" style=\"color:var(--wt-text-on-background-color) !important;text-decoration:underline !important;\"\u003eEJ White\u003c/a\u003e\u003c/span\u003e\u003cbr\u003e\u003cspan class='text-wt-text-on-background' style='opacity:0.75;'\u003e January 8th, 2024 \u003c/span\u003e\u003c/p\u003e\u003c/div\u003e\u003c/div\u003e\u003c/div\u003e\u003c/div\u003e\u003cdiv class='bh__byline_social_wrapper'\u003e\u003ca href='https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.beehiiv.com%2Fp%2F2024-state-of-newsletters' target='_blank'\u003e\u003cdiv style='max-width:28px;'\u003e\u003csvg fill='none' height='100%' 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xmlns='http://www.w3.org/2000/svg'\u003e\u003ccircle cx='105.5' cy='105.5' fill-opacity='0.15' fill='#9CA3AF' r='105.5'\u003e\u003c/circle\u003e\u003cpath d='M82.1892 75.4698C82.1892 80.1362 78.526 83.8026 73.8638 83.8026C69.2015 83.8026 65.5383 80.1362 65.5383 75.4698C65.5383 70.8034 69.2015 67.137 73.8638 67.137C78.526 67.137 82.1892 70.8034 82.1892 75.4698ZM82.1892 90.4689H65.5383V143.799H82.1892V90.4689ZM108.831 90.4689H92.1797V143.799H108.831V115.801C108.831 100.135 128.812 98.8017 128.812 115.801V143.799H145.463V110.134C145.463 83.8026 115.824 84.8026 108.831 97.8018V90.4689Z' fill='#BAC2CE'\u003e\u003c/path\u003e\u003c/svg\u003e\u003c/div\u003e\u003c/a\u003e\u003c/div\u003e\u003c/div\u003e\u003c/div\u003e\u003cdiv style='padding-bottom:2rem;'\u003e\u003cimg style=\"margin-left:auto; margin-right:auto;\" src=\"https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/46bf3441-e585-4bc7-814f-59341c0fb51b/image25.png?t=1704398962\"/\u003e\u003c/div\u003e\u003cdiv id='content-blocks'\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e It’s an incredible time for email newsletters. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Every day, \u003ca class=\"link\" href=\"https://www.statista.com/statistics/255080/number-of-e-mail-users-worldwide/?utm_source=blog.beehiiv.com\u0026utm_medium=referral\u0026utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eover 4 billion humans\u003c/a\u003e open up their email inboxes to hear from their friends, brands, and creators they love the most. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e And, while social media receives all the praise for being the number one medium to reach people, \u003ca class=\"link\" href=\"https://blog.beehiiv.com/p/why-email-newsletters-are-making-a-comeback\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eemail continues to dominate\u003c/a\u003e. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e With more than 50% of the global population checking their inboxes daily (and with those numbers projected to increase), you have to ask yourself… \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eWhat is an email newsletter worth? \u003c/b\u003e\u003c/span\u003e\u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e From the reader’s perspective, it offers a simple way to hear from the creators/brands you love. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Unlike social media or ads, email isn’t a form of interruption marketing. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Readers opt-in to hear on specific topics, ensuring their preferences are met. The moment the content doesn’t meet their needs, they can \u003ca class=\"link\" href=\"https://blog.beehiiv.com/p/how-to-create-a-newsletter-unsubscribe-page\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eunsubscribe\u003c/a\u003e. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Newsletters give readers complete control. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e For brands, it’s an amazing opportunity to \u003ca class=\"link\" href=\"https://blog.beehiiv.com/p/newsletter-growth-channels\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003edouble down on growth\u003c/a\u003e. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e For creators, it provides a unique opportunity to completely own their audiences and build new income streams. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Advancements in the newsletter industry have made it easier than ever to turn your passion into a paycheck. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Between 2021 and 2022, 402 million emails were sent using beehiiv. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e In 2023, the number catapulted to 4.5 billion emails. \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/0OkShitjPm4NvNOlUsPEBXw6v0GUnusxxE20hAV6ZuTZAbhbk1VcW2hRpZwE1NXgp4MQxXEPHARvc6nqkdxNF4nCUdwJDIgigJV6ru7CZNonnqdUvF_M1rhrSioZj4jb4M1iG00fUB5FYVrkKg_I5OE\"/\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Email newsletters can help you: \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:24px;padding-right:24px;padding-top:12px;\"\u003e\u003cul style=\"color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;list-style-type:disc;margin:0px 0px 0px 25px;padding:0;\"\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Unlock new audiences \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Skyrocket your earnings \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Build a loyal following \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Create a unique 1:1 reader connection \u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e In this beehiiv state of newsletters report, we cover the latest insights in the email newsletter industry to put you in the best position to succeed this year. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e We’ve sent and seen a lot of newsletters. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e We aim to pass on our insights and trends, empowering you to build an ironclad \u003ca class=\"link\" href=\"https://blog.beehiiv.com/p/sell-email-newsletter-business\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003enewsletter business\u003c/a\u003e. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Plus, you’ll get the top insights from newsletter experts \u003cspan style=\"\"\u003e\u003ci\u003eand\u003c/i\u003e\u003c/span\u003e their advice on what’s to come in 2024. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Let’s dive in! \u003c/p\u003e\u003c/div\u003e\u003cdiv id=\"subscriber-break\"\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:4px;padding-left:12px;padding-right:12px;padding-top:16px;\"\u003e\u003ch2 style=\"color:#393939;color:var(--wt-text-on-background-color) !important;font-family:'Poppins',Helvetica,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"\u003eTable of Contents\u003c/h2\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:24px;padding-right:24px;padding-top:12px;\"\u003e\u003cul style=\"color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;list-style-type:disc;margin:0px 0px 0px 25px;padding:0;\"\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"#the-effectiveness-of-email-newslett\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\" data-skip-tracking=\"true\"\u003eThe Effectiveness of Email Newsletters: Statistics \u0026 Benchmarks\u003c/a\u003e\u003c/p\u003e\u003cul style=\"color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;list-style-type:disc;margin-left:25px;padding:0;\"\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"#core-newsletter-engagement-statisti\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\" data-skip-tracking=\"true\"\u003eCore Newsletter Engagement Statistics\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"#core-engagement-stats-by-industry\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\" data-skip-tracking=\"true\"\u003eCore Engagement Stats by Industry\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"#most-engaging-times-to-send-your-ne\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\" data-skip-tracking=\"true\"\u003eMost Engaging Times to Send Your Newsletter\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"#sunday-monday-happy-days\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\" data-skip-tracking=\"true\"\u003eSunday, Monday Happy Days\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"#readers-want-an-early-lunch\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\" data-skip-tracking=\"true\"\u003eReaders Want an Early Lunch\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"#daily-vs-weekly-vs-monthly\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\" data-skip-tracking=\"true\"\u003eDaily vs. Weekly vs. Monthly\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"#email-automation-statistics\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\" data-skip-tracking=\"true\"\u003eEmail Automation Statistics\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"#impact-of-newsletter-length-on-enga\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\" data-skip-tracking=\"true\"\u003eImpact of Newsletter Length on Engagement\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"#monetization-boosting-your-income-o\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\" data-skip-tracking=\"true\"\u003eMonetization: “Boosting” Your Income on Autopilot\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"Meet beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/PhFs_STItMi2aqE6oyaLGABhAMwo9ykROEhlmw5uPl-feutnmVBKD-oBEGxci7mNEkeF8cot6OeVUVl1lkm8M58Ydbl9Ek8TA8rgIbvtXt0UaxX9Y8cMunZ9EbFYrkFjVT-KoXgXJqMZJgxzQyjaiu4\"/\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003ca href=\"https://app.beehiiv.com/?utm_source=blog.beehiiv.com\u0026utm_medium=referral\u0026utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" rel=\"nofollow noopener noreferrer\" style=\"text-decoration: none;\" target=\"_blank\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/RbIHHejn_YxQlFMMuYlH8lc5rOG9-V7I1wzhNx6a58REq0Ca4lflb-qgCwdgbSGMH4dhjMxlHAncBVVLYaxJDt_L9Bg19sE5xB-Q4k4z-6lKiz3Fd7Jhp_mcO3IsbvXMzUiuKwdR5_pnj_-HLCp5AvE\"/\u003e\u003c/a\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e In 2021, beehiiv was created by a few early employees at \u003cspan style=\"\"\u003e\u003ci\u003eMorning Brew\u003c/i\u003e\u003c/span\u003e: Tyler Denk, Benjamin Hargett, and Jacob Hurd. \u003cspan style=\"\"\u003e\u003ci\u003eRead the full story \u003c/i\u003e\u003c/span\u003e\u003ca class=\"link\" href=\"https://blog.beehiiv.com/p/the-beehiiv-story-chapter-1\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003ehere\u003c/a\u003e\u003cspan style=\"\"\u003e\u003ci\u003e.\u003c/i\u003e\u003c/span\u003e \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/03ba7da8-707f-4d43-aea3-06fcee25b555/Redesign_Blog_Image__1_.png?t=1705532051\"/\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Here at beehiiv, we’re passionate about email newsletters and helping creators and brands create, grow, and easily monetize their newsletters – This is also the reason we wanted to share our insights on the newsletter space for 2024. \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/CMLQOeyrWKFkE1tH3xpoKkR02Nx8OyllvPu-l9vQ3TCLXHoCLtkDBn-pE7A24SqFqzdxkZz8FBLqp3xLaZ7cR8v9w0gqA_1MRHg7vMdnS5KZt6FYx6aYTwLmU8OFylcbUyF3SULLTiF4bP4fw5I-pcI\"/\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"Report Data \u0026 Research Methodology\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/ag53gUCS3xejUSDWk9F6OSKnic3qXbKT3HOLLTEswGBsa7kIKBdxJ1L5I_ZJsX3KtA10WzG575eHFPpcWdN8oJjtWQqOVszNMEgxSE63-q48ZXyfR_KCi53nY3Qr0mRDbislekhdDOfUxJ2LzBg5wmM\"/\u003e\u003c/div\u003e\u003cdiv id=\"heres-how-we-pulled-the-data\" style=\"padding-bottom:4px;padding-left:12px;padding-right:12px;padding-top:16px;\"\u003e\u003ch3 style=\"color:#393939;color:var(--wt-text-on-background-color) !important;font-family:'Poppins',Helvetica,sans-serif;font-size:20px;font-weight:Bold;line-height:30px;margin:0;text-align:left;\"\u003e\u003cspan style=\"color:rgb(67, 67, 67);\"\u003e\u003cb\u003eHere’s How We Pulled the Data\u003c/b\u003e\u003c/span\u003e\u003c/h3\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e This report is based on beehiiv’s first-party data gathered throughout 2023. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e During this period, we scrutinized millions of data points, including: \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/H89MpA7CXJi7CLjYsCeGC6XmcfbP0D6MdSvOfrjarWOBBRvyAMna7k6e0K7eQe7up0z-BM-cZtsLP3fk0jGgJEX8Fgpq-EUWbgTTf8lW7tkkiFomXOS0uFqkoiK73qxqpeUGjlmbiIZYH37KcX7UYjM\"/\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e In the report, we included rich data on email open rates, and click rates. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Keep reading to gain a data-driven \u003ca class=\"link\" href=\"https://blog.beehiiv.com/p/email-newsletter-strategy\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eroadmap for your email newsletter\u003c/a\u003e in 2024 and beyond to improve your newsletter strategy. \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"The Effectiveness of Email Newsletters: Statistics \u0026 Benchmarks\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/KV95RSW1oPtYZbxDjBcxxfRk5fpmpIdFlsbFNqSOTk_VpbDMgskEOjRgRA0C_9bw0F2WwREQ5NZShNoaJje5bWsNMmkcdVAPOnlsrQ2s3D80TepYlCEbruSIjVzIG3jA_a8kfFR6lIYLmXtjHMTFfqY\"/\u003e\u003c/div\u003e\u003cdiv id=\"the-effectiveness-of-email-newslett\" style=\"padding-bottom:4px;padding-left:12px;padding-right:12px;padding-top:16px;\"\u003e\u003ch2 style=\"color:#393939;color:var(--wt-text-on-background-color) !important;font-family:'Poppins',Helvetica,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"\u003eThe Effectiveness of Email Newsletters: Statistics \u0026 Benchmarks\u003c/h2\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e In 2023, we\u0026#39;ve seen a 700+% increase in newsletters on beehiiv year-over-year. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e While a large factor in that growth is attributed to beehiiv’s success as a platform, the newsletter industry continues to expand each year. \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/tLo1VfHgQFB8PHwdbjuI8Y17ZVa2W7tsQcbdDL9elYYmGLJDJevflWy77hWrQjTWmV759_4X0t7uEDOArYzQbnRgZVTx6y1o7ZucBEplBRhjMlTnh8OP7ekLD57J9k-xszweVnoGqoBVFluYePj72u4\"/\u003e\u003c/div\u003e\u003cdiv id=\"core-newsletter-engagement-statisti\" style=\"padding-bottom:4px;padding-left:12px;padding-right:12px;padding-top:16px;\"\u003e\u003ch3 style=\"color:#393939;color:var(--wt-text-on-background-color) !important;font-family:'Poppins',Helvetica,sans-serif;font-size:20px;font-weight:Bold;line-height:30px;margin:0;text-align:left;\"\u003e\u003cspan style=\"color:rgb(67, 67, 67);\"\u003e\u003cb\u003eCore Newsletter Engagement Statistics\u003c/b\u003e\u003c/span\u003e\u003c/h3\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Here, we’ve gathered core email newsletter engagement metrics from across all industries. You can see how your average email open rates, click-throughs, unsubscribes, spam complaint rates, and deliverability compare against other newsletters. \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/kKtcwpxnU9VdXYXViKWQRukpEoWrQTlofWTBfdlRFyjxc22VP6Wv4G_Z5uNmNARVRiEsSBXOr9sz38DOJHokRe3HN2alM_E6G6deUlNUuWIAbjzw3yPwrhw5bxkp6XR7g5On-5DLaOAWOyTadEKSs5g\"/\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eNewsletter Engagement in 2023: Opens \u0026 Clicks\u003c/b\u003e\u003c/span\u003e\u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e The overall open rates are great, at 38.7%. Compared to 2022, average open rates were 42.9%, down nearly 4% on average. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Our analysis also reveals that within industry benchmarks, alternative emailing platforms exhibit an average open rate ranging between 19% to 23%. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e While 2022 saw the seasoned players making their mark in the newsletter realm, 2023 pivoted towards inviting a wider audience as more individuals took the plunge into newsletter creation. \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/6vU1z305IsfhjUlu17xODd-htXE3_5od2qpdEqS1YpZGmAG0Hnaj6MGckXil45-xiS_68l3JcKI6A6o9FN9wGVY9V_GDjQw10uaCzxwSfMGmiCZsUf0yAUGjTldkIXmOnRMDgtw8177P9MNB5rGDFh8\"/\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eSo, what does this mean exactly?\u003c/b\u003e\u003c/span\u003e\u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Lower open rates may be a sign of the increased competition in readers’ inboxes. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e More people are starting newsletters, which means you need to focus on standing out by providing more value with your newsletter within a specific niche. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Keep in mind that open rates used to be the top engagement metric, but the importance of open rates is shrinking. This is due to various factors like Apple’s privacy measures skewing open data and the importance of higher-value engagement metrics like clicks. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e In 2022, average click-through rates were 1.79%. In 2023, they went up to 1.85%. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e As more newsletters are popping up every day, you need to ensure you’re making yours as relevant and engaging as possible – especially when it comes to driving clicks. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e The increase in CTRs from 2022 to 2023, shows how readers love to engage with content when they find it relatable even amidst the volume of emails in their inboxes every day. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e This could be about linking to external news sources, internal links to related newsletter posts, or sponsored ad links to products and services. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e\u003cb\u003eKey takeaways:\u003c/b\u003e\u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:24px;padding-right:24px;padding-top:12px;\"\u003e\u003cul style=\"color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;list-style-type:disc;margin:0px 0px 0px 25px;padding:0;\"\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Drill down to serve a specific niche and stand out by offering better niche content. \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Incorporate multiple Call-to-Action (CTAs) at various points within an email. \u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/tLo1VfHgQFB8PHwdbjuI8Y17ZVa2W7tsQcbdDL9elYYmGLJDJevflWy77hWrQjTWmV759_4X0t7uEDOArYzQbnRgZVTx6y1o7ZucBEplBRhjMlTnh8OP7ekLD57J9k-xszweVnoGqoBVFluYePj72u4\"/\u003e\u003c/div\u003e\u003cdiv id=\"core-engagement-stats-by-industry\" style=\"padding-bottom:4px;padding-left:12px;padding-right:12px;padding-top:16px;\"\u003e\u003ch3 style=\"color:#393939;color:var(--wt-text-on-background-color) !important;font-family:'Poppins',Helvetica,sans-serif;font-size:20px;font-weight:Bold;line-height:30px;margin:0;text-align:left;\"\u003e\u003cspan style=\"color:rgb(67, 67, 67);\"\u003e\u003cb\u003eCore Engagement Stats by Industry\u003c/b\u003e\u003c/span\u003e\u003c/h3\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Here, we’ve gathered email newsletter benchmarks broken down by industry. You can see how your average email opens, click-throughs and spam complaint rates compare against other newsletters in your industry. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e To ensure the accuracy of the industry data, we made sure to only include industries with 100+ newsletters. \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b9ae43d3-2e4d-4b87-80ad-74d9a0aa8239/Laura_Calle_Puerta_20_items.png?t=1704730869\"/\u003e\u003c/div\u003e\u003cdiv id=\"venture-capital-writing-and-communi\" style=\"padding-bottom:4px;padding-left:12px;padding-right:12px;padding-top:16px;\"\u003e\u003ch3 style=\"color:#393939;color:var(--wt-text-on-background-color) !important;font-family:'Poppins',Helvetica,sans-serif;font-size:20px;font-weight:Bold;line-height:30px;margin:0;text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eVenture Capital, Writing, and Community Are the Most Engaged Industries\u003c/b\u003e\u003c/span\u003e\u003c/h3\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Email newsletters continue to be a crucial channel to reach any industry. And, for readers looking to engage with interesting content, newsletters are proven to be an important content type as shown through high engagement levels. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e As a reminder, open rate is the percentage of subscribers you sent a newsletter to who opened it. If you sent it to 10,000 people and 5,000 people opened the newsletter, that’s a 50% open rate. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e In the lead for opens, we’ve got Venture Capital (50.4%), Sports (47.5%), and food \u0026 drink (45.3%). \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003ci\u003eThe timeliness of updates, the emotional connections, and the niched, engaged communities \u003c/i\u003e\u003c/span\u003ewithin these sectors contribute to their significantly higher engagement rates. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e They all observed high open rates compared to the average open rate across all industries of 38.7%. \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/tLo1VfHgQFB8PHwdbjuI8Y17ZVa2W7tsQcbdDL9elYYmGLJDJevflWy77hWrQjTWmV759_4X0t7uEDOArYzQbnRgZVTx6y1o7ZucBEplBRhjMlTnh8OP7ekLD57J9k-xszweVnoGqoBVFluYePj72u4\"/\u003e\u003c/div\u003e\u003cdiv id=\"most-engaging-times-to-send-your-ne\" style=\"padding-bottom:4px;padding-left:12px;padding-right:12px;padding-top:16px;\"\u003e\u003ch3 style=\"color:#393939;color:var(--wt-text-on-background-color) !important;font-family:'Poppins',Helvetica,sans-serif;font-size:20px;font-weight:Bold;line-height:30px;margin:0;text-align:left;\"\u003e\u003cspan style=\"color:rgb(67, 67, 67);\"\u003e\u003cb\u003eWhen To Send: \u003c/b\u003e\u003c/span\u003e\u003cspan style=\"color:rgb(67, 67, 67);\"\u003eMost Engaging Times to Send Your Newsletter\u003c/span\u003e\u003c/h3\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e There’s a science to newsletter timing. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e If you want your readers to engage with your newsletter, you need to know the days and times they’re opening up their email inboxes. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eWhat Days of the Week Have the Highest Engagement Rates?\u003c/b\u003e\u003c/span\u003e\u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/zGhbi9vnHh0NLk8-FXMgD4QIJJ4V4mxo8EbQ6o1h8iTGP2XuqUQUIT1JRL7eb8aFVS617p0WY7mGIpBpcFanh6yiUiSAUGehTh5YL4ZNR2HV-wM5mN8Rdlzt0A089NsUtikTUTSpbwDSEggelyyGRDc\"/\u003e\u003c/div\u003e\u003cdiv id=\"sunday-monday-happy-days\" style=\"padding-bottom:4px;padding-left:12px;padding-right:12px;padding-top:16px;\"\u003e\u003ch3 style=\"color:#393939;color:var(--wt-text-on-background-color) !important;font-family:'Poppins',Helvetica,sans-serif;font-size:20px;font-weight:Bold;line-height:30px;margin:0;text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eSunday, Monday Happy Days\u003c/b\u003e\u003c/span\u003e\u003c/h3\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e The days with the highest open rates and click-through rates are Sunday and Monday. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e On Sunday, newsletter readers are most engaged. It has the highest open rates with 39.3% (and click-through rates of 1.7%). \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Monday is super close behind with nearly identical open rates of 39.3%. Monday’s click-through rates are slightly lower at 1.6%. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e The lowest day for a newsletter is Saturday with 36.5% open rates and 1.4% click-through rates. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eWhat Times of the Day Have the Highest Engagement Rates?\u003c/b\u003e\u003c/span\u003e\u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/vUXDHPoB9lQeC87Wd9whcztsdxpsUwV_a9gj9ywwMEQdgI26qOS3T_p0b2OgPKnJdcQekMrAQRbIAw_2kK_B57eC4yAwF92Gz0HDbv5e7HUXO8r4ROb_hRu9zP1fle7-pgzr98iSH0TO1CoV_6qcnsM\"/\u003e\u003c/div\u003e\u003cdiv id=\"readers-want-an-early-lunch\" style=\"padding-bottom:4px;padding-left:12px;padding-right:12px;padding-top:16px;\"\u003e\u003ch3 style=\"color:#393939;color:var(--wt-text-on-background-color) !important;font-family:'Poppins',Helvetica,sans-serif;font-size:20px;font-weight:Bold;line-height:30px;margin:0;text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eReaders Want an Early Lunch\u003c/b\u003e\u003c/span\u003e\u003c/h3\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e The times of day for the best engagement are right before lunch at 10 am GMT, with average open rates of 44.5%, and 11 am GMT, with open rates of 42.4%. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Lunchtime (12 pm GMT) has a slight drop at 38.1% but it is still one of the most engaged times to send. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Engagement climbs right after lunch again at 1 pm with open rates of 41.5% and at 2 pm GMT, open rates are 41.2%. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003ci\u003eThe verdict? \u003c/i\u003e\u003c/span\u003e\u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Send your newsletter around lunchtime (between 10 am and 2 pm GMT). The second best time to send is the evening, and the worst time to send is the early morning. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Just remember though, that the “best” days of the week and times of day aren’t set in stone. These numbers fluctuate from year to year (as people figure out when the best times to send are). As more people pick those “best” times, they become saturated. \u003cspan style=\"\"\u003e\u003cb\u003eThe best way to combat this is to A/B test the best times with your audience.\u003c/b\u003e\u003c/span\u003e We’ve found that consistency in sending overtime helps as well. Your audience will become accustomed to your sending schedule. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eHow Often Are Creators Sending Newsletters?\u003c/b\u003e\u003c/span\u003e\u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e When reviewing the total active users on beehiiv, we investigated the number of users sending newsletters on a daily, weekly, or monthly basis. Here’s what we found: \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/7zdgrDfLrYTLP4vDnrVC22N44KO9nuf8RzpvpKJ_1HYIDjM5RrcmL0UBozddqfQl-vDeSeFLeSq2K0QTYP6gXLiw1HCyGNSR3vwH0d0-27xS-hB9ty4HpV_gC9arrRpOXpz51wZtPzfYJ4u4WnK2sWc\"/\u003e\u003c/div\u003e\u003cdiv id=\"daily-vs-weekly-vs-monthly\" style=\"padding-bottom:4px;padding-left:12px;padding-right:12px;padding-top:16px;\"\u003e\u003ch3 style=\"color:#393939;color:var(--wt-text-on-background-color) !important;font-family:'Poppins',Helvetica,sans-serif;font-size:20px;font-weight:Bold;line-height:30px;margin:0;text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eDaily vs. Weekly vs. Monthly\u003c/b\u003e\u003c/span\u003e\u003c/h3\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e The reality is that newsletters take plenty of work to create. But, by relying on templates, systematized newsletter creation processes, and sticking to a schedule, anything is possible. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e And, only a small percentage of newsletter creators (4.9%) send a daily publication. Daily newsletters pose a challenge, but their frequent send-outs (5 to 7 times more than weekly emails) generate increased feedback and engagement. This higher interaction rate boosts the collection of valuable insights, driving substantial growth opportunities. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e With a daily newsletter, you can build a loyal audience that you leverage to earn a full-time income (and beyond) — as is the case with \u003ca class=\"link\" href=\"https://blog.beehiiv.com/p/creator-spotlight-superpower-daily\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eSaeed Ezzati\u003c/a\u003e, \u003ca class=\"link\" href=\"https://blog.beehiiv.com/p/creator-spotlight-rowan-cheung\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eRowan Cheung\u003c/a\u003e, and \u003ca class=\"link\" href=\"https://blog.beehiiv.com/p/case-study-bside\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eAndrew Grillo\u003c/a\u003e. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e But, if you can’t send a daily newsletter, hitting “send” once a week or even once a month is still a powerful way to offer your audience value and build an engaged following, like Jack \u003ca class=\"link\" href=\"https://blog.beehiiv.com/p/creator-spotlight-jack-appleby\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eAppleby\u003c/a\u003e, \u003ca class=\"link\" href=\"https://blog.beehiiv.com/p/creator-spotlight-rolands-riff\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eRoland Frasier\u003c/a\u003e, and \u003ca class=\"link\" href=\"https://blog.beehiiv.com/p/creator-spotlight-eli-weiss\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eEli Weiss\u003c/a\u003e have done. \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/tLo1VfHgQFB8PHwdbjuI8Y17ZVa2W7tsQcbdDL9elYYmGLJDJevflWy77hWrQjTWmV759_4X0t7uEDOArYzQbnRgZVTx6y1o7ZucBEplBRhjMlTnh8OP7ekLD57J9k-xszweVnoGqoBVFluYePj72u4\"/\u003e\u003c/div\u003e\u003cdiv id=\"email-automation-statistics\" style=\"padding-bottom:4px;padding-left:12px;padding-right:12px;padding-top:16px;\"\u003e\u003ch3 style=\"color:#393939;color:var(--wt-text-on-background-color) !important;font-family:'Poppins',Helvetica,sans-serif;font-size:20px;font-weight:Bold;line-height:30px;margin:0;text-align:left;\"\u003e\u003cspan style=\"color:rgb(67, 67, 67);\"\u003e\u003cb\u003eEmail Automation Statistics\u003c/b\u003e\u003c/span\u003e\u003c/h3\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Here, we’ve gathered email newsletter stats comparing regular email newsletter campaigns with automated, trigger-based emails. \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/qc3JIw__1L54_d54OAOVLlG77jgJC72ewMkofSzyvNlvBEq-LB3Oa51dRdDjp6pMLToheEHWO7shcHewIDouah4NIYNBIwINl83_oLUcv8vIP2kFGdVEzBC2dIyAdXZZ_W73_NUb4ovNjoKFTZNz9lU\"/\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e In terms of open rates, regular newsletter sends took the lead with 38.7% open rates compared to automated messages slightly lower at 36.1%. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003ci\u003e**It is important to note that many users leverage automations for list cleaning and automating unengaged subscribers. \u003c/i\u003e\u003c/span\u003e\u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e However, looking at click-through rates, automated messages were more than 3 times higher (5.5%) than newsletter campaigns (1.5%). \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e This shows that balancing regular newsletters with automated emails is key to delivering a well-rounded user experience to your subscribers. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eThe best-performing email is still the Welcome Email with an average open rate of 47.0%\u003c/b\u003e\u003c/span\u003e. This is an automated email you can set up to be sent to new subscribers right after they subscribe. Our favorite Welcome email this year goes to Smart Nonsense. To see why, subscribe \u003ca class=\"link\" href=\"https://www.smartnonsense.com/?utm_source=blog.beehiiv.com\u0026utm_medium=referral\u0026utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003ehere\u003c/a\u003e and enjoy. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e This is a critical email you should use to: \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:24px;padding-right:24px;padding-top:12px;\"\u003e\u003cul style=\"color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;list-style-type:disc;margin:0px 0px 0px 25px;padding:0;\"\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Reiterate the value your readers will get from your newsletter. \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Set expectations on how often they will receive a newsletter from you. \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Link out to your most popular newsletter posts to get subscribers engaged right away. \u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Automation is a critical part of a successful email newsletter strategy, yet only 10.1% of beehiiv users are leveraging automation (excluding welcome emails). Additionally, among all publications, 38.8% have sent a welcome email. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Here’s why automations should be a part of your emailing strategy: \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:24px;padding-right:24px;padding-top:12px;\"\u003e\u003cul style=\"color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;list-style-type:disc;margin:0px 0px 0px 25px;padding:0;\"\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Automated journeys work around the clock, optimizing your email strategy. \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e They deliver personalized content when it matters most to individual subscribers. \u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/tLo1VfHgQFB8PHwdbjuI8Y17ZVa2W7tsQcbdDL9elYYmGLJDJevflWy77hWrQjTWmV759_4X0t7uEDOArYzQbnRgZVTx6y1o7ZucBEplBRhjMlTnh8OP7ekLD57J9k-xszweVnoGqoBVFluYePj72u4\"/\u003e\u003c/div\u003e\u003cdiv id=\"impact-of-newsletter-length-on-enga\" style=\"padding-bottom:4px;padding-left:12px;padding-right:12px;padding-top:16px;\"\u003e\u003ch3 style=\"color:#393939;color:var(--wt-text-on-background-color) !important;font-family:'Poppins',Helvetica,sans-serif;font-size:20px;font-weight:Bold;line-height:30px;margin:0;text-align:left;\"\u003e\u003cspan style=\"color:rgb(67, 67, 67);\"\u003e\u003cb\u003eImpact of Newsletter Length on Engagement\u003c/b\u003e\u003c/span\u003e\u003c/h3\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Here, we’ve gathered open rate statistics to analyze the impact on your open rates based on the number of characters in your subject line. \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/hML1LQBX1Tk7DvNbazF-kGkvChuYXGByXYxpfYkmq4n3CXDiCDtnWDYVipLoWivQgnxVwcuPdryIj873YVujnpNEpVg9h5GOMqh5_-X3YsvW8D-ce6xaUShJhHhMPD2b38YTWnGxS7MJvGqGAzeEg8w\"/\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eLess is more. \u003c/b\u003e\u003c/span\u003e\u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e The more characters you add to your subject line, the lower the open rate. Stick to subject lines with under 20 characters as much as you can. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Longer subject lines often struggle to grab attention, especially since many individuals check emails on mobile devices, leading to incomplete visibility. \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/lUR6y5Fffzzr-ChgvpxBfbzifFNeRM69cYWvBrMxCAxcdeRRdRTXFafSYB8a8CDV7IsXrc5p2Eb5HPRTZnBTjsXsvrIY55UcGT3lXQsFK0he3gl4-fhfqIQWChLeWQHMcCJcFjXmAdEs-qBul1SEo1E\"/\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Additionally, the average character count in a newsletter is 2,115. This may sound like a lot, but it isn’t. This works out to about 360 words, give or take which is much smaller than the average blog post. \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/tLo1VfHgQFB8PHwdbjuI8Y17ZVa2W7tsQcbdDL9elYYmGLJDJevflWy77hWrQjTWmV759_4X0t7uEDOArYzQbnRgZVTx6y1o7ZucBEplBRhjMlTnh8OP7ekLD57J9k-xszweVnoGqoBVFluYePj72u4\"/\u003e\u003c/div\u003e\u003cdiv id=\"monetization-boosting-your-income-o\" style=\"padding-bottom:4px;padding-left:12px;padding-right:12px;padding-top:16px;\"\u003e\u003ch3 style=\"color:#393939;color:var(--wt-text-on-background-color) !important;font-family:'Poppins',Helvetica,sans-serif;font-size:20px;font-weight:Bold;line-height:30px;margin:0;text-align:left;\"\u003e\u003cspan style=\"color:rgb(67, 67, 67);\"\u003e\u003cb\u003eMonetization: “Boosting” Your Income on Autopilot\u003c/b\u003e\u003c/span\u003e\u003c/h3\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Here we’ve analyzed how much creators are earning by leveraging \u003ca class=\"link\" href=\"https://www.beehiiv.com/features/boosts?utm_source=blog.beehiiv.com\u0026utm_medium=referral\u0026utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003ebeehiiv’s “Boosts”\u003c/a\u003e feature. beehiiv Boosts is a paid recommendation feature that allows you to promote other newsletters to your subscribers. You\u0026#39;ll get paid if they subscribe to one of your recommended “Boosted” newsletters. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e beehiiv Boosts has paid out a total of $272,430 to creators. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e The average cost per subscriber is $2.37. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Brands are willing to spend $2.37 to acquire a single subscriber through your newsletter. In this case, if you boost 1,000 subscribers to another newsletter each month, you’ll earn $2,370 extra on average – automatically. It’s one of the easiest ways to start earning from your newsletter on autopilot with the simple click of a button. \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/XWgCfhXEpfFjzDKOyUjIsunCa8QydtWUqQgEaThGd5rgAODR9lbcOSLf2aOW8DgiZSt9BhFvgkCelLIhVm8p2AykMdm9cCKXP0Lg9_aTeTAxwLER-BcNIc_NsPV4xxNkwmOOtTUjO0cy7MXoDZUvp5E\"/\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003ca href=\"https://3 Key Findings\" rel=\"nofollow noopener noreferrer\" style=\"text-decoration: none;\" target=\"_blank\"\u003e\u003cimg alt=\"3 Key Findings \u0026 The Future of Email Newsletters\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/EEwvrajsBzIvsvEf3TfvbGLPVuDsgMLGRKGesAo30cLyk2KT3ezXspS1ZKmIk2zD6-UybrDm2izFtj3pS-qTG5L_oHxtwlJzeWiG0CqkVryB7sNeDHFA1mIL6J1ZYu-RBeMWIWlhWS0cSB8l5euDFNU\"/\u003e\u003c/a\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e In 2023, we uncovered several key findings about the state of newsletters, trends, and the future of the industry. In our research, we’ve unlocked insights into how creators and business owners are using email newsletters, the core challenges they face today, and how they’re optimizing them moving forward into 2024. \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/EWyI4xri1Ah5r3MbV3rHD47VIqZEFtFVO7c83qH_ZGG1lNfZiolaeIywXOwE_IgkHIvkq-uCSrTjKJ6C7q6lR9DzD4-jG3ormVOsQkPm8O8ktj0jy1xsh23e_7ddp3zQZx9GSJd-A1F-fP_yU3nqY90\"/\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eDon’t sleep on Personalization\u003c/b\u003e\u003c/span\u003e\u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e As newsletters become mainstream, to reach subscribers better, newsletter operators need to personalize their content, segment their audiences, and leverage automations and consistent \u003ca class=\"link\" href=\"https://www.beehiiv.com/publish?utm_source=blog.beehiiv.com\u0026utm_medium=referral\u0026utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003econtent publishing\u003c/a\u003e. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eCreators and business owners need to shift from third-party to first-party cookies.\u003c/b\u003e\u003c/span\u003e\u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e As third-party cookies fade out in 2024, ad platforms also shift to first-party models. This hits large publishers using third-party data. But to adapt, newsletters must gather first and zero-party data for better audience targeting. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eAI presents both an opportunity and a challenge for creators.\u003c/b\u003e\u003c/span\u003e\u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e The 2023 explosion in Artificial Intelligence (AI) offers creators a new form of leverage to optimize their content and streamline their operations. But, an acceleration in the volume of new content being produced by AI means creators need to double down on the quality and uniqueness of their own content to stand out in the inbox. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Now let’s unpack each of these trends. \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"Trend #1: Personalization \" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/TNJDi4T3Dt-aZsYwqcecmQfbQaIGhMlUDufuoS0edncfltvJpvCLrvnlhZ_f_8yuMP_sHBCuZH9m2XyaAWBDBFsZjZG2UnJ0kosbjhgr6EH6kqE1S9OmYz4Hy__zkg4e2a-fhNXV1RnTAU6L41L0gOM\"/\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e In 2024, personalization and \u003ca class=\"link\" href=\"https://www.beehiiv.com/features/automations?utm_source=blog.beehiiv.com\u0026utm_medium=referral\u0026utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eautomation\u003c/a\u003e are critical to reaching your audience. As email newsletters are advancing in popularity, so is the competitive landscape. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e The result? More emails are flooding readers’ inboxes. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e One of the most effective ways to stand out is through personalization. \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/DZfjj_cGejB1xRNsP1eDkIt2w2smV22I01FVYupIKvDZpFv0ojbDH_VAe5JnttgQGsqHELgtQnrrej_4_pAIqaBDu-4AugE2lu_fhsHnOLzctW2TyNykwjVPQPrzkhcU9kRHVriCX_uSX06cX-bzi8U\"/\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Personalization goes far beyond inputting a single element like your subscriber’s name in your newsletters. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e True personalization is the practice of creating individualized user experiences with your newsletter. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e This is done in a variety of ways, with the three key tactics being \u003cspan style=\"\"\u003e\u003ci\u003esegmentation and \u003c/i\u003e\u003c/span\u003e\u003ca class=\"link\" href=\"https://blog.beehiiv.com/p/email-automation-best-practices\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eautomation\u003c/a\u003e\u003cspan style=\"\"\u003e\u003ci\u003e:\u003c/i\u003e\u003c/span\u003e\u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:24px;padding-right:24px;padding-top:12px;\"\u003e\u003col start=\"1\" style=\"color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;list-style-type:decimal;margin:0px 0px 0px 25px;padding:0;\"\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Segmenting your subscribers with key data points is the path to delivering the best possible subscriber experience. \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Personalization and automations allow you to deliver the right message to the right subscriber at the right time. \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Capturing data via custom forms \u0026 surveys allows you to know how to segment and provide curated personalized information. \u003c/p\u003e\u003c/li\u003e\u003c/ol\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/tLo1VfHgQFB8PHwdbjuI8Y17ZVa2W7tsQcbdDL9elYYmGLJDJevflWy77hWrQjTWmV759_4X0t7uEDOArYzQbnRgZVTx6y1o7ZucBEplBRhjMlTnh8OP7ekLD57J9k-xszweVnoGqoBVFluYePj72u4\"/\u003e\u003c/div\u003e\u003cdiv id=\"top-data-points-to-personalize-emai\" style=\"padding-bottom:4px;padding-left:12px;padding-right:12px;padding-top:16px;\"\u003e\u003ch3 style=\"color:#393939;color:var(--wt-text-on-background-color) !important;font-family:'Poppins',Helvetica,sans-serif;font-size:20px;font-weight:Bold;line-height:30px;margin:0;text-align:left;\"\u003e\u003cspan style=\"color:rgb(67, 67, 67);\"\u003e\u003cb\u003eTop Data Points to Personalize Emails\u003c/b\u003e\u003c/span\u003e\u003c/h3\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/46eQr-pJ47DZ3gUUkNsa0bB-_BIIHqwwDmD3BnwaC51qRRjV8qnImaoBVDYgfhNwTzgKqLpw5SfHuP5U6aJGxKd7PTFieHfKr5u3U-QzdYTJ842q3eLTaAarjQJmZLPhrdRuRXHzbh5fJYeZhlgFZzQ\"/\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:24px;padding-right:24px;padding-top:12px;\"\u003e\u003cul style=\"color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;list-style-type:disc;margin:0px 0px 0px 25px;padding:0;\"\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Name \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Company Name \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Other profile data like gender or race \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Purchasers and non-purchasers \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Opened or clicked an email recently \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Location \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Expressed preferences or interests \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Paid subscribers vs. unpaid subscribers \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://www.beehiiv.com/features/ad-network?utm_source=blog.beehiiv.com\u0026utm_medium=referral\u0026utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eClick on ads\u003c/a\u003e vs those who haven’t clicked on ads \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Purchased a specific product or service \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Read emails with mobile, tablet, or desktop \u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv id=\"key-action-points\" style=\"padding-bottom:4px;padding-left:12px;padding-right:12px;padding-top:16px;\"\u003e\u003ch3 style=\"color:#393939;color:var(--wt-text-on-background-color) !important;font-family:'Poppins',Helvetica,sans-serif;font-size:20px;font-weight:Bold;line-height:30px;margin:0;text-align:left;\"\u003e\u003cspan style=\"color:rgb(67, 67, 67);\"\u003e\u003cb\u003eKey Action Points\u003c/b\u003e\u003c/span\u003e\u003c/h3\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/-4riGxeyzBiqlkRhrwnvu0kNSPl6aVJyIUtGh5zT9rQjwQL3ow86FfbZ5ZpRqGPfUBl6bSfCul5Nz_VUI5KVO6vrhy0VAl7td9WKyVz-rdxM85tuevNFeedFkVBCg1fbdBvvPcshYQ1zJT7fKeGJpQE\"/\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eHere’s how you can do this on a practical level:\u003c/b\u003e\u003c/span\u003e\u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:24px;padding-right:24px;padding-top:12px;\"\u003e\u003cul style=\"color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;list-style-type:disc;margin:0px 0px 0px 25px;padding:0;\"\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Use robust email newsletter software that offers segmentation \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://www.beehiiv.com/features/sign-up-forms?utm_source=blog.beehiiv.com\u0026utm_medium=referral\u0026utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eCreate sign-up forms\u003c/a\u003e for your initial subscribers to capture unique data - what they do, where are they from, etc \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Keep using forms, surveys, and \u003ca class=\"link\" href=\"https://product.beehiiv.com/p/say-hello-polls?utm_source=blog.beehiiv.com\u0026utm_medium=referral\u0026utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003epolls\u003c/a\u003e to better understand your audience \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e To cater to your audience coming from different sources, segment your audience using \u003ca class=\"link\" href=\"https://support.beehiiv.com/hc/en-us/articles/9366426644503-How-do-I-create-segments-?utm_source=blog.beehiiv.com\u0026utm_medium=referral\u0026utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003edynamic segmentation\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Set up automated emails that are \u003ca class=\"link\" href=\"https://www.youtube.com/watch?v=diNVo6TehRE\u0026utm_source=blog.beehiiv.com\u0026utm_medium=referral\u0026utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003etriggered\u003c/a\u003e based on your subscribers’ behaviors \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e With beehiiv 3D analytics, you get to do deep-dives into key subscriber details \u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e The key to success with email newsletters isn’t to reach as many people as possible. Rather than overwhelming people with another email, seek to deliver valuable and relevant messages. \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/tLo1VfHgQFB8PHwdbjuI8Y17ZVa2W7tsQcbdDL9elYYmGLJDJevflWy77hWrQjTWmV759_4X0t7uEDOArYzQbnRgZVTx6y1o7ZucBEplBRhjMlTnh8OP7ekLD57J9k-xszweVnoGqoBVFluYePj72u4\"/\u003e\u003c/div\u003e\u003cdiv id=\"personalization-resources\" style=\"padding-bottom:4px;padding-left:12px;padding-right:12px;padding-top:16px;\"\u003e\u003ch3 style=\"color:#393939;color:var(--wt-text-on-background-color) !important;font-family:'Poppins',Helvetica,sans-serif;font-size:20px;font-weight:Bold;line-height:30px;margin:0;text-align:left;\"\u003e\u003cspan style=\"color:rgb(67, 67, 67);\"\u003e\u003cb\u003ePersonalization Resources:\u003c/b\u003e\u003c/span\u003e\u003c/h3\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:24px;padding-right:24px;padding-top:12px;\"\u003e\u003cul style=\"color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;list-style-type:disc;margin:0px 0px 0px 25px;padding:0;\"\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://blog.beehiiv.com/p/personalized-email-marketing-software\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eTop Personalized Email Marketing Software for Effective Campaigns\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://blog.beehiiv.com/p/email-campaigns-best-practices\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eRise Above the Rest: Implement These 10 Best Practices to Elevate Your Email Campaigns\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://blog.beehiiv.com/p/email-automation-best-practices\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eEmail Automation Best Practices (10 Things To Consider)\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://blog.beehiiv.com/p/should-you-segment-your-newsletter\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eThe Power of Segmentation: Why Your Newsletter Needs a Personalized Touch\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://blog.beehiiv.com/p/email-segmentation-ideas\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003e10 Best Segmentation Strategies for Your Audience\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://product.beehiiv.com/p/audience-segmentation-reimagined?utm_source=blog.beehiiv.com\u0026utm_medium=referral\u0026utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eAudience Segmentation, Reimagined\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://support.beehiiv.com/hc/en-us/articles/9366426644503-How-do-I-create-segments-?utm_source=blog.beehiiv.com\u0026utm_medium=referral\u0026utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eHow do I create segments?\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://www.youtube.com/watch?v=tmylpKZxibA\u0026utm_source=blog.beehiiv.com\u0026utm_medium=referral\u0026utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003ePersonalize posts with custom fields - beehiiv 101 (Tutorial)\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://www.youtube.com/watch?v=SW3bpvmo3cI\u0026utm_source=blog.beehiiv.com\u0026utm_medium=referral\u0026utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eIntroduction to segmentation pt. 1 - beehiiv 101 (Tutorial)\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://www.youtube.com/watch?v=diNVo6TehRE\u0026utm_source=blog.beehiiv.com\u0026utm_medium=referral\u0026utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eAutomated Journeys - beehiiv 101 (Tutorial)\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"Trend #2: Goodbye Cookies: From Third-Party to First-Party Data\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/G0E2W7rGQ_jcViWCtO4XptJDTqDrWCqEH4ac5P31bFQZSjda4-9agMBzq5LCYdTr10uIqvKqrJ8SXL7vkqk4oTilKIBNyM93NBGvONy_WU4fdK4dH_vOXg5ARkbKqDdyFWX0JXjGYilANJF7r164V2Y\"/\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Cookies. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e They’re everywhere. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e But… not for long. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e If you haven’t heard, third-party cookies are going away in 2024. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e As a newsletter operator, you need to understand this. \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/tLo1VfHgQFB8PHwdbjuI8Y17ZVa2W7tsQcbdDL9elYYmGLJDJevflWy77hWrQjTWmV759_4X0t7uEDOArYzQbnRgZVTx6y1o7ZucBEplBRhjMlTnh8OP7ekLD57J9k-xszweVnoGqoBVFluYePj72u4\"/\u003e\u003c/div\u003e\u003cdiv id=\"third-party-cookies-explained\" style=\"padding-bottom:4px;padding-left:12px;padding-right:12px;padding-top:16px;\"\u003e\u003ch3 style=\"color:#393939;color:var(--wt-text-on-background-color) !important;font-family:'Poppins',Helvetica,sans-serif;font-size:20px;font-weight:Bold;line-height:30px;margin:0;text-align:left;\"\u003e\u003cspan style=\"color:rgb(67, 67, 67);\"\u003e\u003cb\u003eThird-Party Cookies Explained\u003c/b\u003e\u003c/span\u003e\u003c/h3\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/lJKgMlez1tgLSBrLPSMSNNi2RXUxBCx7inznmucXOLjwX9qJ3j2XLjdOB2hUuiL6GB5zLUF2G7q1xpfxvZqkxso6zBFH6ZRpB8YK6vvoLyqbyZrag4PPvudDAqTPZ_MljIH5TCad8kENwPvaDh0537g\"/\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Almost every website you visit places third-party cookies on your browser. These cookies are then used to track your activity online so you can be targeted with ads. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e The way it works is a company will take a “cookie” -– which is simply aggregated data — from site A and site B to give to site C. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e As the owner of site C, you can then offer up advertisements that are relevant to your visitors based on the cookies placed on them from sites A and B. The cookie from those sites essentially acts as a crystal ball into who the customer is, what their demographics and preferences are, their past purchasing behavior, and more. \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/-8mtAbaCWYgovgYYh3X4CpYHAr2dBmqK5I5lJVs7bdfbzSbsy84ax8qeM10zv4R9LndThFCIrKfZ0PWwVOHefeuGW0PpM_KbLPaf8EmGiAKABKZq6r7zbnCa5sL0PEZeVZVHfoW4UJ_Hs7gGOOAVx4E\"/\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e There’s one teeny, tiny problem with third-party cookies… \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Readers have become increasingly concerned with digital privacy in the past few years. Third-party cookies are a concern to readers because they essentially identify a reader on multiple sites. \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/tLo1VfHgQFB8PHwdbjuI8Y17ZVa2W7tsQcbdDL9elYYmGLJDJevflWy77hWrQjTWmV759_4X0t7uEDOArYzQbnRgZVTx6y1o7ZucBEplBRhjMlTnh8OP7ekLD57J9k-xszweVnoGqoBVFluYePj72u4\"/\u003e\u003c/div\u003e\u003cdiv id=\"google-the-death-of-third-party-coo\" style=\"padding-bottom:4px;padding-left:12px;padding-right:12px;padding-top:16px;\"\u003e\u003ch3 style=\"color:#393939;color:var(--wt-text-on-background-color) !important;font-family:'Poppins',Helvetica,sans-serif;font-size:20px;font-weight:Bold;line-height:30px;margin:0;text-align:left;\"\u003e\u003cspan style=\"color:rgb(67, 67, 67);\"\u003e\u003cb\u003eGoogle \u0026 the Death of Third-Party Cookies\u003c/b\u003e\u003c/span\u003e\u003c/h3\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e In 2020, Google released a major announcement stating that they would be phasing out third-party cookies in Google Chrome in the latter part of 2024. \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/Ue7emQb3vbPf3lC-TmewZ8P3dl9aZnIJHJwzC-1S46BYtLOebNxWR4Vhi4yz-5fuH6sBksQvekqvmFVgFLeB3iojiVPTeVK7vd_9bcU9kDnv7xAHVxIxDAAqZKXnoCsS1NkOMOtE-GeSf6gcFC3r4QY\"/\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Additionally, on June 7, 2021, Apple launched iOS15 including the \u003ca class=\"link\" href=\"https://www.apple.com/newsroom/2021/06/apple-advances-its-privacy-leadership-with-ios-15-ipados-15-macos-monterey-and-watchos-8/?utm_source=blog.beehiiv.com\u0026utm_medium=referral\u0026utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eMail Privacy Protection (MPP)\u003c/a\u003e. This new feature offers greater privacy measures for Apple iPhone, iPad, and macOS users and prevents email marketers and advertisers from collecting information about them. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e So, what’s the solution? \u003c/p\u003e\u003c/div\u003e\u003cdiv id=\"first-party-zero-party-data\" style=\"padding-bottom:4px;padding-left:12px;padding-right:12px;padding-top:16px;\"\u003e\u003ch3 style=\"color:#393939;color:var(--wt-text-on-background-color) !important;font-family:'Poppins',Helvetica,sans-serif;font-size:20px;font-weight:Bold;line-height:30px;margin:0;text-align:left;\"\u003e\u003cspan style=\"color:rgb(67, 67, 67);\"\u003e\u003cb\u003eFirst-Party \u0026 Zero-Party Data\u003c/b\u003e\u003c/span\u003e\u003c/h3\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/j-SYj9jr1MbWG62i4ndb4Za0tltAiV3TUUjb2gOgM-8eqZ542Lyru3zwroXlQo2AQ65_R-SVsw1lzMOJOBWuws3ggA_hF27Yee4UkWiJS3ltl1XBN_reTxpQ430ARdwTMCCnOqcbw61V-IVZXUF_cXU\"/\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e You need to find new ways to capture the audience\u0026#39;s data – starting with first-party (and zero-party) cookies. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e First-party cookies are similar to third-party cookies, except instead of being collected by multiple sites and aggregated before sending it to another site, it’s collected by one site and used by that same site. \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/tLo1VfHgQFB8PHwdbjuI8Y17ZVa2W7tsQcbdDL9elYYmGLJDJevflWy77hWrQjTWmV759_4X0t7uEDOArYzQbnRgZVTx6y1o7ZucBEplBRhjMlTnh8OP7ekLD57J9k-xszweVnoGqoBVFluYePj72u4\"/\u003e\u003c/div\u003e\u003cdiv id=\"how-you-can-collect-first-party-dat\" style=\"padding-bottom:4px;padding-left:12px;padding-right:12px;padding-top:16px;\"\u003e\u003ch3 style=\"color:#393939;color:var(--wt-text-on-background-color) !important;font-family:'Poppins',Helvetica,sans-serif;font-size:20px;font-weight:Bold;line-height:30px;margin:0;text-align:left;\"\u003e\u003cspan style=\"color:rgb(67, 67, 67);\"\u003e\u003cb\u003eHow You Can Collect First-Party Data\u003c/b\u003e\u003c/span\u003e\u003c/h3\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/0Triw52itJf2mkgAJzlSuae_jRZdiM7vtiuI5AHnW1JT_3AT7EUXhQ9jfJYrxA5RhgRhYUwodeV062mwwu2lR5h9pu3tXk_9vF_rNWRVZzL9WbwPNE_Q4I9b2wcr6f2Q6QeBT9NatIfSnSYxUp1eDnI\"/\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Examples of first-party data collected on your website: \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:24px;padding-right:24px;padding-top:12px;\"\u003e\u003cul style=\"color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;list-style-type:disc;margin:0px 0px 0px 25px;padding:0;\"\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Website interactions \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Mobile app interactions \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Email newsletter interactions \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Purchase history \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://blog.beehiiv.com/p/email-marketing-vs-sms-marketing\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eSMS messaging\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e CRM data \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Point-of-sale \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Subscription information \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Call centers \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Social media data \u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/tLo1VfHgQFB8PHwdbjuI8Y17ZVa2W7tsQcbdDL9elYYmGLJDJevflWy77hWrQjTWmV759_4X0t7uEDOArYzQbnRgZVTx6y1o7ZucBEplBRhjMlTnh8OP7ekLD57J9k-xszweVnoGqoBVFluYePj72u4\"/\u003e\u003c/div\u003e\u003cdiv id=\"zero-party-data\" style=\"padding-bottom:4px;padding-left:12px;padding-right:12px;padding-top:16px;\"\u003e\u003ch3 style=\"color:#393939;color:var(--wt-text-on-background-color) !important;font-family:'Poppins',Helvetica,sans-serif;font-size:20px;font-weight:Bold;line-height:30px;margin:0;text-align:left;\"\u003e\u003cspan style=\"color:rgb(67, 67, 67);\"\u003e\u003cb\u003eZero-Party Data\u003c/b\u003e\u003c/span\u003e\u003c/h3\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/ZOPpR5UoHY_SUR4PdJJh7oxKELYVVoLbVqGuvg50_GYV1Fzgs1ELVXO7xg6ZDroUZ0y0Ql8dFllR2FpmBssGB0so2E60_e3m_M7FldypI7qy0SK5fkt34gp3vDLOM9WJLSrYU-6KdRmW8yTz6LYgwgQ\"/\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Zero-party data is even more accurate and insightful than first-party data. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e While first-party data is collected automatically through your website, zero-party data is data your audience voluntarily shares with you. \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/tZ9sVjQ3lTBUz5_fNCyu3C1KVZXzoVxblqSNZYLVe0jwCD7Q6nvzUNP5dBg90c9TQntBgRDdZ4EURBxQ8W6IeIWPI0W1IsZbXjqfHn5RshZY5I9A4maI1Wi9vg4UiXHAX_2ScU-h75xXXcgN-VYtksk\"/\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e\u003cb\u003eExamples of zero-party data:\u003c/b\u003e\u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:24px;padding-right:24px;padding-top:12px;\"\u003e\u003cul style=\"color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;list-style-type:disc;margin:0px 0px 0px 25px;padding:0;\"\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Email forms (name, email, phone number) \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Interactive quizzes or game responses \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Polls \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Surveys \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Messages or emails with your audience \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Loyalty program memberships \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Multi-step opt-in forms \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Interviews \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Preference data \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Purchase intentions \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Feedback forms \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Customer support history \u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Zero-party data is gold for any creator or brand looking to advance their newsletter strategy. This data gives you the most accurate picture of who your customers really are since they’re the ones telling you. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Plus, as the digital world becomes more privacy-focused, there’s no safer data type to collect regularly than zero-party data. \u003c/p\u003e\u003c/div\u003e\u003cdiv id=\"key-action-points\" style=\"padding-bottom:4px;padding-left:12px;padding-right:12px;padding-top:16px;\"\u003e\u003ch3 style=\"color:#393939;color:var(--wt-text-on-background-color) !important;font-family:'Poppins',Helvetica,sans-serif;font-size:20px;font-weight:Bold;line-height:30px;margin:0;text-align:left;\"\u003e\u003cspan style=\"color:rgb(67, 67, 67);\"\u003e\u003cb\u003eKey Action Points\u003c/b\u003e\u003c/span\u003e\u003c/h3\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eHere’s how you can do this on a practical level:\u003c/b\u003e\u003c/span\u003e\u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:24px;padding-right:24px;padding-top:12px;\"\u003e\u003cul style=\"color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;list-style-type:disc;margin:0px 0px 0px 25px;padding:0;\"\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Start collecting zero-party data and first-party data as soon as possible \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Use advanced email newsletter software with built-in first-party data capture features \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Create multiple sign-up forms to capture zero-party data \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://www.beehiiv.com/features/polls?utm_source=blog.beehiiv.com\u0026utm_medium=referral\u0026utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eImplement polls in your newsletter\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Spend time in your email software analyzing subscriber interests, behaviors, and demographics \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Focus on \u003ca class=\"link\" href=\"https://blog.beehiiv.com/p/how-to-get-an-email-list-for-marketing\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eemail list growth\u003c/a\u003e to leverage zero and first-party data \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Leverage third-party data while you can to grow your email list \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://blog.beehiiv.com/p/embed-forms-email-newsletter\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eCreate multi-step opt-in forms\u003c/a\u003e to gather intel on your new subscribers \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Pay attention to the newsletters your subscribers engage with the most \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Make A/B testing part of weekly routine to better understand what your subscribers like \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Focus on \u003ca class=\"link\" href=\"https://blog.beehiiv.com/p/set-up-bmi-for-brand-recognition\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eimproving trust through BIMI\u003c/a\u003e and email domain warm-ups \u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/tLo1VfHgQFB8PHwdbjuI8Y17ZVa2W7tsQcbdDL9elYYmGLJDJevflWy77hWrQjTWmV759_4X0t7uEDOArYzQbnRgZVTx6y1o7ZucBEplBRhjMlTnh8OP7ekLD57J9k-xszweVnoGqoBVFluYePj72u4\"/\u003e\u003c/div\u003e\u003cdiv id=\"first-party-zero-party-data-resourc\" style=\"padding-bottom:4px;padding-left:12px;padding-right:12px;padding-top:16px;\"\u003e\u003ch3 style=\"color:#393939;color:var(--wt-text-on-background-color) !important;font-family:'Poppins',Helvetica,sans-serif;font-size:20px;font-weight:Bold;line-height:30px;margin:0;text-align:left;\"\u003e\u003cspan style=\"color:rgb(67, 67, 67);\"\u003e\u003cb\u003eFirst-Party \u0026 Zero-Party Data Resources:\u003c/b\u003e\u003c/span\u003e\u003c/h3\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:24px;padding-right:24px;padding-top:12px;\"\u003e\u003cul style=\"color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;list-style-type:disc;margin:0px 0px 0px 25px;padding:0;\"\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://www.beehiiv.com/features/advanced-analytics?utm_source=blog.beehiiv.com\u0026utm_medium=referral\u0026utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eEmpower Your Newsletter Strategy with 3D Analytics\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://blog.beehiiv.com/p/beehiiv-analytics\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003ebeehiiv 3D Analytics: The Experts’ Secret Weapon\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://product.beehiiv.com/p/subscribe-flows-automation-analytics?utm_source=blog.beehiiv.com\u0026utm_medium=referral\u0026utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eBuild Subscribe Flows for your Readers\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://product.beehiiv.com/p/say-hello-polls?utm_source=blog.beehiiv.com\u0026utm_medium=referral\u0026utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003e👋🏽 Say hello to Polls\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://blog.beehiiv.com/p/set-up-bmi-for-brand-recognition\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eHow To Set Up BIMI (and Why It’s Important in 2023)\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://www.youtube.com/watch?v=4laKV_GLyKA\u0026utm_source=blog.beehiiv.com\u0026utm_medium=referral\u0026utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003ePolls and surveys - beehiiv 101 (Tutorial)\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://www.youtube.com/watch?v=CGEfrVPkDGA\u0026t=146s\u0026utm_source=blog.beehiiv.com\u0026utm_medium=referral\u0026utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eForms - beehiiv 101 (Tutorial)\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://www.youtube.com/watch?v=4Wk-lpHYNSo\u0026utm_source=blog.beehiiv.com\u0026utm_medium=referral\u0026utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eConfigure Sign-up Forms - beehiiv 101 (Tutorial)\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://www.youtube.com/watch?v=Zz7irSATFHs\u0026utm_source=blog.beehiiv.com\u0026utm_medium=referral\u0026utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eUnsubscribe Survey Forms - Feature Updates (Tutorial)\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"Trend #3: Artificial Intelligence\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/5mcBVSHWDAWgTzEuSL6DKMhucMrhLPy5OPbASsGStb2v0AXjozMTZPAWRH9V2sVXnZrJRw_lUhQs-I5UgxKJXINx5PyN_TiSs7nA8s55kd4W7pPjcB5IzPKS4J0WI_-8pTf3QI0lVJOSbG0TlbP1arM\"/\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e In 2024, \u003ca class=\"link\" href=\"https://www.beehiiv.com/features/artificial-intelligence?utm_source=blog.beehiiv.com\u0026utm_medium=referral\u0026utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eArtificial Intelligence\u003c/a\u003e (AI) is transforming the way we work and live at a rapid pace. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e From smart virtual assistants to writing and image technology to self-driving cars — it’s increasingly becoming integrated into our everyday lives. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e In 2023, we saw the explosion of artificial intelligence (AI) in the digital world. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e With the groundbreaking launch of Open AI’s ChatGPT in late 2022, it didn’t take long for the AI revolution to begin. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Within weeks, AI took the forefront in several areas: automation, programming, writing, design, and more. \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/yG3iRqtx1DUZ3VR1IuqTzqLYLlyUYykzRLQuyqeKUyMvvLOqxA0Su7sXI4tpstSp_MJ5Sd8BLIrix_FmZsvNDpnxLYBlPr97-5WpAVXyqmwWGhcXu-7RkEgzMIoYTSV_peAHhsCxblRfZjw1vIqb2hQ\"/\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Open AI made history when ChatGPT became the fastest app to reach 1 million users in history. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e It only took them \u003ca class=\"link\" href=\"https://www.statista.com/chart/29174/time-to-one-million-users/?utm_source=blog.beehiiv.com\u0026utm_medium=referral\u0026utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003efive days\u003c/a\u003e. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Now, everybody wants more of AI — more technology, more knowledge, and more business applications. This led to the first of two major AI trends in the newsletter game: \u003c/p\u003e\u003c/div\u003e\u003cdiv id=\"explosion-in-ai-newsletters\" style=\"padding-bottom:4px;padding-left:12px;padding-right:12px;padding-top:16px;\"\u003e\u003ch3 style=\"color:#393939;color:var(--wt-text-on-background-color) !important;font-family:'Poppins',Helvetica,sans-serif;font-size:20px;font-weight:Bold;line-height:30px;margin:0;text-align:left;\"\u003e\u003cspan style=\"color:rgb(67, 67, 67);\"\u003e\u003cb\u003eExplosion in AI Newsletters\u003c/b\u003e\u003c/span\u003e\u003c/h3\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/IFYQuuL7wyJDp0yCa74ZDawdQxI-GGO6x0Rylu4otSnWpVK1r5__Xjp_wT2Lh-Lm57pxhcx6NfoX6GADP0_2CMvWqyUy-ESz18MCz1dfxjd-c2LEQVh9y5M7OGBPYXJhjOjrnlPM7OOb7wn3dGobr7E\"/\u003e\u003c/div\u003e\u003cdiv id=\"the-skyrocketing-demand-to-stay-up-\" style=\"padding-bottom:4px;padding-left:12px;padding-right:12px;padding-top:16px;\"\u003e\u003ch3 style=\"color:#393939;color:var(--wt-text-on-background-color) !important;font-family:'Poppins',Helvetica,sans-serif;font-size:20px;font-weight:Bold;line-height:30px;margin:0;text-align:left;\"\u003e\u003cspan style=\"color:rgb(67, 67, 67);\"\u003eThe skyrocketing demand to stay up to date resulted in a surge of AI newsletters.\u003c/span\u003e\u003c/h3\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e In 2023, a total of 3,159 AI newsletters were launched on beehiiv, making up 12.0% of all newsletters launched on the platform. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e One example is Rowan Cheung of \u003cspan style=\"\"\u003e\u003ci\u003eThe Rundown AI. \u003c/i\u003e\u003c/span\u003eHe \u003ca class=\"link\" href=\"https://blog.beehiiv.com/p/creator-spotlight-rowan-cheung\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003ebuilt an audience of 300,000\u003c/a\u003e (150,000 on both his Twitter and his beehiiv newsletter) in only 4 months in 2023. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e In only five months, Saeed Ezzati grew his AI newsletter to 180,000 subscribers. What’s even more impressive is that he’s already on pace to make $150,000 annually from his newsletter. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e This brings us to our next major AI trend… \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/tLo1VfHgQFB8PHwdbjuI8Y17ZVa2W7tsQcbdDL9elYYmGLJDJevflWy77hWrQjTWmV759_4X0t7uEDOArYzQbnRgZVTx6y1o7ZucBEplBRhjMlTnh8OP7ekLD57J9k-xszweVnoGqoBVFluYePj72u4\"/\u003e\u003c/div\u003e\u003cdiv id=\"ai-technology-the-next-digital-revo\" style=\"padding-bottom:4px;padding-left:12px;padding-right:12px;padding-top:16px;\"\u003e\u003ch3 style=\"color:#393939;color:var(--wt-text-on-background-color) !important;font-family:'Poppins',Helvetica,sans-serif;font-size:20px;font-weight:Bold;line-height:30px;margin:0;text-align:left;\"\u003e\u003cspan style=\"color:rgb(67, 67, 67);\"\u003e\u003cb\u003eAI Technology: The Next Digital Revolution Is Here\u003c/b\u003e\u003c/span\u003e\u003c/h3\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/pU6cWqKGkuyLpyXGuABKF47z1GtvI8ir4u_AALWlXLtIhx3T8sSUHj6bnc6y0NESLH0JRThqB_0qHRu5Obu7y91H_097K7Rpx2thuSxqpr_46MV5vJqyQtkJFVTRgvrmzXO0iydourcJPiNLqY43eMc\"/\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e In 2023, \u003ca class=\"link\" href=\"https://app.beehiiv.com/signup?utm_source=blog.beehiiv.com\u0026utm_medium=referral\u0026utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003ebeehiiv\u003c/a\u003e became the first-ever newsletter platform to roll out its own AI toolset to help creators optimize their content creation and newsletter performance. \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/KHz7fzxEiUtLPhHkovqgMK4_vcWR00pRxml5djdqNf-bTIozTK2dR_6u6S3Zf-RMzvgnAhSnzYEjj-YUUQU-DA2xNcuf49g5B0fnhqR9IychHP8tpQYW60iii8zA5f32HIx4CsSQ2YqP5n9zDy2vDTM\"/\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e beehiiv’s Artificial Intelligence is built specifically for newsletter operators. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e It’s integrated directly into the beehiiv platform within the text editor, making it the best editor in the newsletter world more powerful and dynamic than ever before. \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/tLo1VfHgQFB8PHwdbjuI8Y17ZVa2W7tsQcbdDL9elYYmGLJDJevflWy77hWrQjTWmV759_4X0t7uEDOArYzQbnRgZVTx6y1o7ZucBEplBRhjMlTnh8OP7ekLD57J9k-xszweVnoGqoBVFluYePj72u4\"/\u003e\u003c/div\u003e\u003cdiv id=\"more-ai-content-means-you-need-to-c\" style=\"padding-bottom:4px;padding-left:12px;padding-right:12px;padding-top:16px;\"\u003e\u003ch3 style=\"color:#393939;color:var(--wt-text-on-background-color) !important;font-family:'Poppins',Helvetica,sans-serif;font-size:20px;font-weight:Bold;line-height:30px;margin:0;text-align:left;\"\u003e\u003cspan style=\"color:rgb(67, 67, 67);\"\u003e\u003cb\u003eMore AI Content Means You Need to Craft Better Newsletters\u003c/b\u003e\u003c/span\u003e\u003c/h3\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/hjSsjSyOKIdACswLxKeJTIjW5oMjv0GPDgjdtr8klI-A1LOVvZguGxnBPuSneERve9Rjbwckc6HzWlnCP9w4H8jNdWlBZlOQQ2AZgCoU1IwgyNNiKGNW7CXJs6GgBB99oE_girZ_Uk64Y8jINOcKGHU\"/\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e AI enables content creators to create content easier and quicker than ever which will inevitably lead to more content online. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e While using AI can give you an advantage you can have in the marketplace, you need to understand that the newsletter industry will become more competitive, and the sheer volume of content will increase. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e What does this mean for you and your newsletter? \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e You need to double down on the quality and uniqueness of your newsletter content. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e It has never been more important to \u003ca class=\"link\" href=\"https://www.beehiiv.com/publish?utm_source=blog.beehiiv.com\u0026utm_medium=referral\u0026utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003ecreate high-value newsletter content\u003c/a\u003e. \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/oXW8pVBQkgVUK0KKgSuQsdHJwH3N4tYYwnNL-cbe-DHdBV_jwuOwd18Yc9i6-4nTCzkYNFonmTgXizZdLfUMwkgO6n4YXsYMIDhUT9nF-gxruAqaUvcQJOM8TU3a4PRBuNJfCYXK6UF91QVJWMRGQ0s\"/\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/tLo1VfHgQFB8PHwdbjuI8Y17ZVa2W7tsQcbdDL9elYYmGLJDJevflWy77hWrQjTWmV759_4X0t7uEDOArYzQbnRgZVTx6y1o7ZucBEplBRhjMlTnh8OP7ekLD57J9k-xszweVnoGqoBVFluYePj72u4\"/\u003e\u003c/div\u003e\u003cdiv id=\"key-action-points\" style=\"padding-bottom:4px;padding-left:12px;padding-right:12px;padding-top:16px;\"\u003e\u003ch3 style=\"color:#393939;color:var(--wt-text-on-background-color) !important;font-family:'Poppins',Helvetica,sans-serif;font-size:20px;font-weight:Bold;line-height:30px;margin:0;text-align:left;\"\u003e\u003cspan style=\"color:rgb(67, 67, 67);\"\u003e\u003cb\u003eKey Action Points\u003c/b\u003e\u003c/span\u003e\u003c/h3\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/c7nXQm8h88WmHjoQu3PgtxuMACnaDPhrdGqafcQ6sdM6Erygg7xh-FMC0d09IfTAVGpQ9Auntz8e-b-ci3bPQXUW99VrMQlsjYI9W4pQX6_YenOm6gpkXJJu_mEGR_xhM-7FG_5U7pnqa9llN1mmVQY\"/\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eHere’s how you can leverage AI and craft unique content on a practical level:\u003c/b\u003e\u003c/span\u003e\u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:24px;padding-right:24px;padding-top:12px;\"\u003e\u003cul style=\"color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;list-style-type:disc;margin:0px 0px 0px 25px;padding:0;\"\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Leverage AI tools like ChatGPT and \u003ca class=\"link\" href=\"https://www.beehiiv.com/features/artificial-intelligence?utm_source=blog.beehiiv.com\u0026utm_medium=referral\u0026utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003ebeehiiv AI\u003c/a\u003e to streamline your content creation \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Create a newsletter template to stay congruent in your content \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Write short, punchy words, sentences, and paragraphs \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Integrate storytelling into your content as much as possible \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Brand your newsletter using design tactics like specific fonts, \u003ca class=\"link\" href=\"https://blog.beehiiv.com/p/what-colors-are-best-for-email-newsletters\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003ecolors\u003c/a\u003e, and a logo. \u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Here’s what we can expect to see with newsletter designs in 2024: \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/o1zmJP65C1uMYGy7yFOicauVrZdCzILX5yX3aFff1i4G9YYc4PFB_HsPodtDhPmgtPvFhuOQ-ppy0fDHrvwxt28O4WW8j1Thh2VZco1gc73K-pPDam44f2hU2yEKlzdFLXrXmYItiEBFoVxNhGgzOnk\"/\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:24px;padding-right:24px;padding-top:12px;\"\u003e\u003cul style=\"color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;list-style-type:disc;margin:0px 0px 0px 25px;padding:0;\"\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Weave in different media (i.e. photos, images, videos, \u003ca class=\"link\" href=\"https://blog.beehiiv.com/p/using-gifs-in-email-newsletters\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eGIFs\u003c/a\u003e) \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://www.beehiiv.com/features/ad-network?utm_source=blog.beehiiv.com\u0026utm_medium=referral\u0026utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eIntegrate sponsored ads\u003c/a\u003e that are both relevant and designed well to integrate easily into your newsletter \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Leverage \u003ca class=\"link\" href=\"https://www.beehiiv.com/features/polls?utm_source=blog.beehiiv.com\u0026utm_medium=referral\u0026utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003ebeehiiv polls\u003c/a\u003e to see how well your individual newsletters resonate with your subscribers \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Subscribe to the top newsletters and take notes on what they do well \u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e You can read case studies and creator spotlights to learn specific tactics from the top newsletter creators that make them successful in the next section! \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/tLo1VfHgQFB8PHwdbjuI8Y17ZVa2W7tsQcbdDL9elYYmGLJDJevflWy77hWrQjTWmV759_4X0t7uEDOArYzQbnRgZVTx6y1o7ZucBEplBRhjMlTnh8OP7ekLD57J9k-xszweVnoGqoBVFluYePj72u4\"/\u003e\u003c/div\u003e\u003cdiv id=\"ai-resources\" style=\"padding-bottom:4px;padding-left:12px;padding-right:12px;padding-top:16px;\"\u003e\u003ch3 style=\"color:#393939;color:var(--wt-text-on-background-color) !important;font-family:'Poppins',Helvetica,sans-serif;font-size:20px;font-weight:Bold;line-height:30px;margin:0;text-align:left;\"\u003e\u003cspan style=\"color:rgb(67, 67, 67);\"\u003e\u003cb\u003eAI Resources\u003c/b\u003e\u003c/span\u003e\u003c/h3\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:24px;padding-right:24px;padding-top:12px;\"\u003e\u003cul style=\"color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;list-style-type:disc;margin:0px 0px 0px 25px;padding:0;\"\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://www.beehiiv.com/features/artificial-intelligence?utm_source=blog.beehiiv.com\u0026utm_medium=referral\u0026utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003ebeehiiv’s Artificial Intelligence features\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e ✨\u003ca class=\"link\" href=\"https://product.beehiiv.com/p/beehiiv-ai?utm_source=blog.beehiiv.com\u0026utm_medium=referral\u0026utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003e Introducing beehiiv AI\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://blog.beehiiv.com/p/top-ai-writing-tools\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eLevel Up Your Newsletters: Top AI Writing Tools for Epic Content Creation\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://blog.beehiiv.com/p/maximize-your-content-creation-strategy-with-chatgpt\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eMaximize Your Content Creation Strategy With ChatGPT\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://blog.beehiiv.com/p/creator-spotlight-superhuman-by-zain-kahn\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eSuperhuman by Zain Kahn: 135,000 Readers in 3 Months on beehiiv\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://blog.beehiiv.com/p/creator-spotlight-ai-with-vibes\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eHow This AI Newsletter Launched \u0026 Got Acquired in Only 7 Months\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://blog.beehiiv.com/p/crafting-your-personal-newsletter-style-guide-using-chatgpt\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eCrafting Your Personal Newsletter Style Guide Using ChatGPT: A How-To Guide\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://blog.beehiiv.com/p/top-ai-newsletters-should-reading-beehiiv\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eWhy the biggest AI newsletters use beehiiv\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://www.youtube.com/watch?v=dVjv-xWeFSo\u0026utm_source=blog.beehiiv.com\u0026utm_medium=referral\u0026utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eAI Tools - beehiiv 101 (tutorial)\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://www.youtube.com/watch?v=OTMcIb5Pfe4\u0026utm_source=blog.beehiiv.com\u0026utm_medium=referral\u0026utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eHow to Enhance Your Writing with beehiiv AI\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"Final \u0026 Key Takeaways\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/xYrN_1uHKXNLTMQetEF14VDSy06Op0_JH3gP8IzHgQG3GcjRJPzLn04dZR5b2eOU1QLCc_48hjGuCpSqMBQPV5YlaRIip1eyIi46Q4fPqngHlCoQAQeywZ-G8rk7xn9jjtPllzkMYafHObSxcdfPbwA\"/\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Moving forward, email newsletters continue to be a powerful communication channel for brands, marketers, and the continual rise of creators. \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/h6jQhL6R-qQ-Rq3aV8fF2ylOTCqe8JqQ0QUIuSH2YLTkHx7geiMb3bVFrfRRQegs-z-fWUsnpbtnPvdGNc2H_C8UeXu3oxLng0oNp-yVgKbDdxa6UkrNeblv9lXbN1Zt-hpO5uFnS1apb2jPe0WNcTE\"/\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e As we navigate the ever-evolving world of email newsletters, several key takeaways can guide our path forward into 2024 and beyond: \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:24px;padding-right:24px;padding-top:12px;\"\u003e\u003cul style=\"color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;list-style-type:disc;margin:0px 0px 0px 25px;padding:0;\"\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eOptimize Automations From the Get-Go \u003c/b\u003e\u003c/span\u003eMake a great first impression with your new subscribers. Focus on building out \u003ca class=\"link\" href=\"https://www.beehiiv.com/features/automations?utm_source=blog.beehiiv.com\u0026utm_medium=referral\u0026utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eautomations\u003c/a\u003e starting with your welcome series and \u003ca class=\"link\" href=\"https://blog.beehiiv.com/p/onboarding-email-sequence\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eonboarding flows\u003c/a\u003e to keep them engaged, interested, and on the path to a deeper connection with you. \u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:24px;padding-right:24px;padding-top:12px;\"\u003e\u003cul style=\"color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;list-style-type:disc;margin:0px 0px 0px 25px;padding:0;\"\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eLean Into Analytics:\u003c/b\u003e\u003c/span\u003e If you aren’t paying attention to the numbers, they’re not likely to grow. To measure your progress effectively, ensure you’re spending time every month going over your email analytics. Track your subscribers, and where they’re coming from so you can double down on acquisition tactics. \u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:24px;padding-right:24px;padding-top:12px;\"\u003e\u003cul style=\"color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;list-style-type:disc;margin:0px 0px 0px 25px;padding:0;\"\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eEmbrace Zero-Party and First-Party Data: \u003c/b\u003e\u003c/span\u003eWith third-party cookies phasing out in the second half of 2024, begin making the shift towards collecting zero-party and first-party data to better understand your audience, personalize emails, and improve your subscribers’ experiences. \u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:24px;padding-right:24px;padding-top:12px;\"\u003e\u003cul style=\"color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;list-style-type:disc;margin:0px 0px 0px 25px;padding:0;\"\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eCrank Up A/B Testing: \u003c/b\u003e\u003c/span\u003eDon\u0026#39;t shy away from leaning into significant \u003ca class=\"link\" href=\"https://blog.beehiiv.com/p/a-b-email-testing\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eA/B testing\u003c/a\u003e, such as testing images, subject lines, body copy, newsletter formats, and more. These experiments can yield more impactful results, helping you refine your email content effectively and optimize quickly. \u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:24px;padding-right:24px;padding-top:12px;\"\u003e\u003cul style=\"color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;list-style-type:disc;margin:0px 0px 0px 25px;padding:0;\"\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eAI Integration:\u003c/b\u003e\u003c/span\u003e Scaling your email efforts with Artificial Intelligence is key. 2023 saw a dramatic leap forward in terms of AI’s ability to help automate and improve email newsletters. \u003ca class=\"link\" href=\"https://blog.beehiiv.com/p/top-ai-newsletters-should-reading-beehiiv\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eSubscribe to AI newsletters\u003c/a\u003e to stay in tune with the changing landscape and leverage tools like \u003ca class=\"link\" href=\"https://www.beehiiv.com/features/artificial-intelligence?utm_source=blog.beehiiv.com\u0026utm_medium=referral\u0026utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003ebeehiiv AI\u003c/a\u003e to streamline your newsletter operations. \u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:24px;padding-right:24px;padding-top:12px;\"\u003e\u003cul style=\"color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;list-style-type:disc;margin:0px 0px 0px 25px;padding:0;\"\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eHumanize Your Brand: \u003c/b\u003e\u003c/span\u003eLeverage AI, but don’t let it take control of the heart and mission of your business. Use AI tools to research, automate, and create content, but also integrate personality and storytelling into your newsletter content. \u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:24px;padding-right:24px;padding-top:12px;\"\u003e\u003cul style=\"color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;list-style-type:disc;margin:0px 0px 0px 25px;padding:0;\"\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eInvest in Your “Owned” Audience: \u003c/b\u003e\u003c/span\u003eNewsletters are an incredible medium you can use to \u003ca class=\"link\" href=\"https://blog.beehiiv.com/p/beyond-the-inbox-the-power-of-community\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003ebuild a close-knit community\u003c/a\u003e. Get into the trenches with your audience — reply to their emails, interact with them on social media, and engage with them via surveys and polls. \u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e The future of email newsletters in 2024 is exciting, offering new opportunities for growth, revenue, and audience engagement. 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display: block;\n }\n \n .bh__byline_social_wrapper {\n display: flex;\n margin-top: 0.5rem;\n align-items: center;\n }\n \n .bh__byline_social_wrapper \u003e * + * {\n margin-left: 1rem;\n }\n \n @media (min-width: 768px) {\n .bh__byline_wrapper {\n display: flex;\n }\n \n .bh__byline_social_wrapper {\n margin-top: 0rem;\n }\n }\n\u003c/style\u003e\u003cdiv id=\"web-header\" style=\"padding-left: 12px; padding-right: 12px; color: var(--wt-text-on-background-color) !important; padding-bottom: 2rem;\"\u003e\u003ch1 style=\"font-size: 36px; font-family:'Poppins',Helvetica,sans-serif; line-height: 2.5rem; padding-bottom: 8px; font-weight: 700;\"\u003e2024 State of Email Newsletters by beehiiv\u003c/h1\u003e\u003ch2 style=\"font-size: 20px; font-family:'Verdana',Geneva,sans-serif; line-height: 1.75rem; padding-bottom: 20px; color: #333333; font-weight: 400;\"\u003eThe Latest beehiiv Data, Trends \u0026amp; Innovations Shaping the Newsletter Industry \u003c/h2\u003e\u003cdiv class=\"bh__byline_wrapper\"\u003e\u003cdiv\u003e\u003cdiv style=\"display:flex;\"\u003e\u003cdiv style=\"display:flex; flex-direction:row; justify-content:flex-start;\"\u003e\u003cdiv style=\"display:flex;\"\u003e\u003cimg alt=\"Author\" height=\"40\" src=\"https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/user/profile_picture/24cb9aff-1193-44a4-8343-9d4049cde036/thumb_smaller.png\" style=\"height:40px;width:40px;border:4px solid rgba(0,0,0,0);left:-4px;z-index:30;box-sizing:content-box;position:relative;border-radius:9999px;\" width=\"40\"\u003e\u003cimg alt=\"Author\" height=\"40\" src=\"https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/user/profile_picture/6c6eb645-b5e0-4e28-a2e1-5ae6ec3ce963/thumb_Screen_Shot_2022-10-19_at_10.02.07_AM.png\" style=\"height:40px;width:40px;border:4px solid rgba(0,0,0,0);left:-20px;z-index:20;box-sizing:content-box;position:relative;border-radius:9999px;\" width=\"40\"\u003e\u003cimg alt=\"Author\" height=\"40\" src=\"https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/user/profile_picture/392a6950-2cc1-4703-a7b6-c173cf977fcd/thumb_IMG_3062.jpeg\" style=\"height:40px;width:40px;border:4px solid rgba(0,0,0,0);left:-36px;z-index:10;box-sizing:content-box;position:relative;border-radius:9999px;\" width=\"40\"\u003e\u003c/div\u003e\u003cdiv style=\"display:flex; align-items:center;\"\u003e\u003cp style=\"left:-24px;position:relative;font-family:'Poppins',Helvetica,sans-serif;font-weight:Lighter;font-size:14px;color: var(--wt-text-on-background-color);margin:0px;line-height:20px;\"\u003e\u003cspan\u003e\u003ca href=\"https://blog.beehiiv.com/authors/24cb9aff-1193-44a4-8343-9d4049cde036\" target=\"_blank\" style=\"color:var(--wt-text-on-background-color) !important;text-decoration:underline !important;\"\u003eTyler Denk\u003c/a\u003e, \u003ca href=\"https://blog.beehiiv.com/authors/6c6eb645-b5e0-4e28-a2e1-5ae6ec3ce963\" target=\"_blank\" style=\"color:var(--wt-text-on-background-color) !important;text-decoration:underline !important;\"\u003eTG\u003c/a\u003e \u0026amp; \u003ca href=\"https://blog.beehiiv.com/authors/392a6950-2cc1-4703-a7b6-c173cf977fcd\" target=\"_blank\" style=\"color:var(--wt-text-on-background-color) !important;text-decoration:underline !important;\"\u003eEJ White\u003c/a\u003e\u003c/span\u003e\u003cbr\u003e\u003cspan class=\"text-wt-text-on-background\" style=\"opacity:0.75;\"\u003e January 8th, 2024 \u003c/span\u003e\u003c/p\u003e\u003c/div\u003e\u003c/div\u003e\u003c/div\u003e\u003c/div\u003e\u003cdiv class=\"bh__byline_social_wrapper\"\u003e\u003ca href=\"https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.beehiiv.com%2Fp%2F2024-state-of-newsletters\" target=\"_blank\"\u003e\u003cdiv style=\"max-width:28px;\"\u003e\u003csvg fill=\"none\" height=\"100%\" viewBox=\"0 0 212 212\" width=\"100%\" xmlns=\"http://www.w3.org/2000/svg\"\u003e\u003ccircle cx=\"106.214\" cy=\"105.5\" fill-opacity=\"0.15\" fill=\"#9CA3AF\" r=\"105.5\"\u003e\u003c/circle\u003e\u003cpath d=\"M96.9223 92.1778H87.0327V105.498H96.9223V145.461H113.405V105.498H125.273L126.591 92.1778H113.405V86.5165C113.405 83.5193 114.064 82.1873 117.031 82.1873H126.591V65.5364H114.064C102.197 65.5364 96.9223 70.8647 96.9223 80.8552V92.1778Z\" fill=\"#BAC2CE\"\u003e\u003c/path\u003e\u003c/svg\u003e\u003c/div\u003e\u003c/a\u003e\u003ca href=\"https://twitter.com/intent/tweet?text=The+Latest+beehiiv+Data%2C+Trends+%26+Innovations+Shaping+the+Newsletter+Industry+\u0026amp;url=https%3A%2F%2Fblog.beehiiv.com%2Fp%2F2024-state-of-newsletters\u0026amp;via=denk_tweets\" target=\"_blank\"\u003e\u003cdiv style=\"max-width:28px;\"\u003e\u003csvg fill=\"none\" height=\"100%\" viewBox=\"0 0 52 52\" width=\"100%\" xmlns=\"http://www.w3.org/2000/svg\"\u003e\u003ccircle cx=\"26\" 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87.6242 134.047 92.0775L141.028 90.2151C139.54 84.7337 137.2 80.0102 134.016 76.0929C127.563 68.1529 118.124 64.0844 105.962 64H105.914C93.777 64.0841 84.4441 68.1681 78.1742 76.1384C72.5949 83.2311 69.7169 93.1 69.6202 105.471L69.6199 105.5L69.6202 105.529C69.7169 117.9 72.5949 127.769 78.1742 134.862C84.4441 142.832 93.777 146.916 105.914 147H105.962C116.753 146.925 124.358 144.1 130.624 137.84C138.822 129.65 138.575 119.385 135.873 113.083C133.934 108.564 130.239 104.893 125.185 102.469ZM106.555 119.985C102.042 120.239 97.3533 118.213 97.1221 113.874C96.9507 110.657 99.4116 107.067 106.832 106.64C107.682 106.591 108.516 106.567 109.335 106.567C112.03 106.567 114.552 106.829 116.844 107.33C115.989 118.008 110.974 119.742 106.555 119.985Z\" fill=\"#BAC2CE\"\u003e\u003c/path\u003e\u003c/svg\u003e\u003c/div\u003e\u003c/a\u003e\u003ca href=\"https://www.linkedin.com/sharing/share-offsite?url=https%3A%2F%2Fblog.beehiiv.com%2Fp%2F2024-state-of-newsletters\" target=\"_blank\"\u003e\u003cdiv style=\"max-width:28px;\"\u003e\u003csvg fill=\"none\" height=\"100%\" viewBox=\"0 0 211 211\" width=\"100%\" xmlns=\"http://www.w3.org/2000/svg\"\u003e\u003ccircle cx=\"105.5\" cy=\"105.5\" fill-opacity=\"0.15\" fill=\"#9CA3AF\" r=\"105.5\"\u003e\u003c/circle\u003e\u003cpath d=\"M82.1892 75.4698C82.1892 80.1362 78.526 83.8026 73.8638 83.8026C69.2015 83.8026 65.5383 80.1362 65.5383 75.4698C65.5383 70.8034 69.2015 67.137 73.8638 67.137C78.526 67.137 82.1892 70.8034 82.1892 75.4698ZM82.1892 90.4689H65.5383V143.799H82.1892V90.4689ZM108.831 90.4689H92.1797V143.799H108.831V115.801C108.831 100.135 128.812 98.8017 128.812 115.801V143.799H145.463V110.134C145.463 83.8026 115.824 84.8026 108.831 97.8018V90.4689Z\" fill=\"#BAC2CE\"\u003e\u003c/path\u003e\u003c/svg\u003e\u003c/div\u003e\u003c/a\u003e\u003c/div\u003e\u003c/div\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:2rem;\"\u003e\u003cimg style=\"margin-left:auto; margin-right:auto;\" src=\"https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/46bf3441-e585-4bc7-814f-59341c0fb51b/image25.png?t=1704398962\"\u003e\u003c/div\u003e\u003cdiv id=\"content-blocks\"\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e It’s an incredible time for email newsletters. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Every day, \u003ca class=\"link\" href=\"https://www.statista.com/statistics/255080/number-of-e-mail-users-worldwide/?utm_source=blog.beehiiv.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eover 4 billion humans\u003c/a\u003e open up their email inboxes to hear from their friends, brands, and creators they love the most. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e And, while social media receives all the praise for being the number one medium to reach people, \u003ca class=\"link\" href=\"https://blog.beehiiv.com/p/why-email-newsletters-are-making-a-comeback\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eemail continues to dominate\u003c/a\u003e. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e With more than 50% of the global population checking their inboxes daily (and with those numbers projected to increase), you have to ask yourself… \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eWhat is an email newsletter worth?\u0026nbsp;\u003c/b\u003e\u003c/span\u003e\u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e From the reader’s perspective, it offers a simple way to hear from the creators/brands you love. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Unlike social media or ads, email isn’t a form of interruption marketing. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Readers opt-in to hear on specific topics, ensuring their preferences are met. The moment the content doesn’t meet their needs, they can \u003ca class=\"link\" href=\"https://blog.beehiiv.com/p/how-to-create-a-newsletter-unsubscribe-page\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eunsubscribe\u003c/a\u003e. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Newsletters give readers complete control. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e For brands, it’s an amazing opportunity to \u003ca class=\"link\" href=\"https://blog.beehiiv.com/p/newsletter-growth-channels\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003edouble down on growth\u003c/a\u003e.\u0026nbsp; \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e For creators, it provides a unique opportunity to completely own their audiences and build new income streams. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Advancements in the newsletter industry have made it easier than ever to turn your passion into a paycheck. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Between 2021 and 2022, 402 million emails were sent using beehiiv.\u0026nbsp; \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e In 2023, the number catapulted to 4.5 billion emails. \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/0OkShitjPm4NvNOlUsPEBXw6v0GUnusxxE20hAV6ZuTZAbhbk1VcW2hRpZwE1NXgp4MQxXEPHARvc6nqkdxNF4nCUdwJDIgigJV6ru7CZNonnqdUvF_M1rhrSioZj4jb4M1iG00fUB5FYVrkKg_I5OE\"\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Email newsletters can help you: \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:24px;padding-right:24px;padding-top:12px;\"\u003e\u003cul style=\"color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;list-style-type:disc;margin:0px 0px 0px 25px;padding:0;\"\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Unlock new audiences \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Skyrocket your earnings \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Build a loyal following \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Create a unique 1:1 reader connection \u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e In this beehiiv state of newsletters report, we cover the latest insights in the email newsletter industry to put you in the best position to succeed this year. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e We’ve sent and seen a lot of newsletters.\u0026nbsp; \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e We aim to pass on our insights and trends, empowering you to build an ironclad \u003ca class=\"link\" href=\"https://blog.beehiiv.com/p/sell-email-newsletter-business\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003enewsletter business\u003c/a\u003e.\u0026nbsp; \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Plus, you’ll get the top insights from newsletter experts \u003cspan style=\"\"\u003e\u003ci\u003eand\u003c/i\u003e\u003c/span\u003e their advice on what’s to come in 2024. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Let’s dive in!\u0026nbsp; \u003c/p\u003e\u003c/div\u003e\u003cdiv id=\"subscriber-break\"\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:4px;padding-left:12px;padding-right:12px;padding-top:16px;\"\u003e\u003ch2 style=\"color:#393939;color:var(--wt-text-on-background-color) !important;font-family:'Poppins',Helvetica,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"\u003eTable of Contents\u003c/h2\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:24px;padding-right:24px;padding-top:12px;\"\u003e\u003cul style=\"color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;list-style-type:disc;margin:0px 0px 0px 25px;padding:0;\"\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"#the-effectiveness-of-email-newslett\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\" data-skip-tracking=\"true\"\u003eThe Effectiveness of Email Newsletters: Statistics \u0026amp; Benchmarks\u003c/a\u003e\u003c/p\u003e\u003cul style=\"color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;list-style-type:disc;margin-left:25px;padding:0;\"\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"#core-newsletter-engagement-statisti\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\" data-skip-tracking=\"true\"\u003eCore Newsletter Engagement Statistics\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"#core-engagement-stats-by-industry\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\" data-skip-tracking=\"true\"\u003eCore Engagement Stats by Industry\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"#most-engaging-times-to-send-your-ne\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\" data-skip-tracking=\"true\"\u003eMost Engaging Times to Send Your Newsletter\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"#sunday-monday-happy-days\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\" data-skip-tracking=\"true\"\u003eSunday, Monday Happy Days\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"#readers-want-an-early-lunch\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\" data-skip-tracking=\"true\"\u003eReaders Want an Early Lunch\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"#daily-vs-weekly-vs-monthly\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\" data-skip-tracking=\"true\"\u003eDaily vs. Weekly vs. Monthly\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"#email-automation-statistics\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\" data-skip-tracking=\"true\"\u003eEmail Automation Statistics\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"#impact-of-newsletter-length-on-enga\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\" data-skip-tracking=\"true\"\u003eImpact of Newsletter Length on Engagement\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"#monetization-boosting-your-income-o\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\" data-skip-tracking=\"true\"\u003eMonetization: “Boosting” Your Income on Autopilot\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"Meet beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/PhFs_STItMi2aqE6oyaLGABhAMwo9ykROEhlmw5uPl-feutnmVBKD-oBEGxci7mNEkeF8cot6OeVUVl1lkm8M58Ydbl9Ek8TA8rgIbvtXt0UaxX9Y8cMunZ9EbFYrkFjVT-KoXgXJqMZJgxzQyjaiu4\"\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003ca href=\"https://app.beehiiv.com/?utm_source=blog.beehiiv.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" rel=\"nofollow noopener noreferrer\" style=\"text-decoration: none;\" target=\"_blank\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/RbIHHejn_YxQlFMMuYlH8lc5rOG9-V7I1wzhNx6a58REq0Ca4lflb-qgCwdgbSGMH4dhjMxlHAncBVVLYaxJDt_L9Bg19sE5xB-Q4k4z-6lKiz3Fd7Jhp_mcO3IsbvXMzUiuKwdR5_pnj_-HLCp5AvE\"\u003e\u003c/a\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e In 2021, beehiiv was created by a few early employees at \u003cspan style=\"\"\u003e\u003ci\u003eMorning Brew\u003c/i\u003e\u003c/span\u003e: Tyler Denk, Benjamin Hargett, and Jacob Hurd. \u003cspan style=\"\"\u003e\u003ci\u003eRead the full story \u003c/i\u003e\u003c/span\u003e\u003ca class=\"link\" href=\"https://blog.beehiiv.com/p/the-beehiiv-story-chapter-1\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003ehere\u003c/a\u003e\u003cspan style=\"\"\u003e\u003ci\u003e.\u003c/i\u003e\u003c/span\u003e\u0026nbsp; \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/03ba7da8-707f-4d43-aea3-06fcee25b555/Redesign_Blog_Image__1_.png?t=1705532051\"\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Here at beehiiv, we’re passionate about email newsletters and helping creators and brands create, grow, and easily monetize their newsletters – This is also the reason we wanted to share our insights on the newsletter space for 2024. \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/CMLQOeyrWKFkE1tH3xpoKkR02Nx8OyllvPu-l9vQ3TCLXHoCLtkDBn-pE7A24SqFqzdxkZz8FBLqp3xLaZ7cR8v9w0gqA_1MRHg7vMdnS5KZt6FYx6aYTwLmU8OFylcbUyF3SULLTiF4bP4fw5I-pcI\"\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"Report Data \u0026amp; Research Methodology\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/ag53gUCS3xejUSDWk9F6OSKnic3qXbKT3HOLLTEswGBsa7kIKBdxJ1L5I_ZJsX3KtA10WzG575eHFPpcWdN8oJjtWQqOVszNMEgxSE63-q48ZXyfR_KCi53nY3Qr0mRDbislekhdDOfUxJ2LzBg5wmM\"\u003e\u003c/div\u003e\u003cdiv id=\"heres-how-we-pulled-the-data\" style=\"padding-bottom:4px;padding-left:12px;padding-right:12px;padding-top:16px;\"\u003e\u003ch3 style=\"color:#393939;color:var(--wt-text-on-background-color) !important;font-family:'Poppins',Helvetica,sans-serif;font-size:20px;font-weight:Bold;line-height:30px;margin:0;text-align:left;\"\u003e\u003cspan style=\"color:rgb(67, 67, 67);\"\u003e\u003cb\u003eHere’s How We Pulled the Data\u003c/b\u003e\u003c/span\u003e\u003c/h3\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e This report is based on beehiiv’s first-party data gathered throughout 2023. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e During this period, we scrutinized millions of data points, including: \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/H89MpA7CXJi7CLjYsCeGC6XmcfbP0D6MdSvOfrjarWOBBRvyAMna7k6e0K7eQe7up0z-BM-cZtsLP3fk0jGgJEX8Fgpq-EUWbgTTf8lW7tkkiFomXOS0uFqkoiK73qxqpeUGjlmbiIZYH37KcX7UYjM\"\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e In the report, we included rich data on email open rates, and click rates. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Keep reading to gain a data-driven \u003ca class=\"link\" href=\"https://blog.beehiiv.com/p/email-newsletter-strategy\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eroadmap for your email newsletter\u003c/a\u003e in 2024 and beyond to improve your newsletter strategy. \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"The Effectiveness of Email Newsletters: Statistics \u0026amp; Benchmarks\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/KV95RSW1oPtYZbxDjBcxxfRk5fpmpIdFlsbFNqSOTk_VpbDMgskEOjRgRA0C_9bw0F2WwREQ5NZShNoaJje5bWsNMmkcdVAPOnlsrQ2s3D80TepYlCEbruSIjVzIG3jA_a8kfFR6lIYLmXtjHMTFfqY\"\u003e\u003c/div\u003e\u003cdiv id=\"the-effectiveness-of-email-newslett\" style=\"padding-bottom:4px;padding-left:12px;padding-right:12px;padding-top:16px;\"\u003e\u003ch2 style=\"color:#393939;color:var(--wt-text-on-background-color) !important;font-family:'Poppins',Helvetica,sans-serif;font-size:24px;font-weight:Bold;line-height:36px;margin:0;text-align:left;\"\u003eThe Effectiveness of Email Newsletters: Statistics \u0026amp; Benchmarks\u003c/h2\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e In 2023, we've seen a 700+% increase in newsletters on beehiiv year-over-year. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e While a large factor in that growth is attributed to beehiiv’s success as a platform, the newsletter industry continues to expand each year. \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/tLo1VfHgQFB8PHwdbjuI8Y17ZVa2W7tsQcbdDL9elYYmGLJDJevflWy77hWrQjTWmV759_4X0t7uEDOArYzQbnRgZVTx6y1o7ZucBEplBRhjMlTnh8OP7ekLD57J9k-xszweVnoGqoBVFluYePj72u4\"\u003e\u003c/div\u003e\u003cdiv id=\"core-newsletter-engagement-statisti\" style=\"padding-bottom:4px;padding-left:12px;padding-right:12px;padding-top:16px;\"\u003e\u003ch3 style=\"color:#393939;color:var(--wt-text-on-background-color) !important;font-family:'Poppins',Helvetica,sans-serif;font-size:20px;font-weight:Bold;line-height:30px;margin:0;text-align:left;\"\u003e\u003cspan style=\"color:rgb(67, 67, 67);\"\u003e\u003cb\u003eCore Newsletter Engagement Statistics\u003c/b\u003e\u003c/span\u003e\u003c/h3\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Here, we’ve gathered core email newsletter engagement metrics from across all industries. You can see how your average email open rates, click-throughs, unsubscribes, spam complaint rates, and deliverability compare against other newsletters. \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/kKtcwpxnU9VdXYXViKWQRukpEoWrQTlofWTBfdlRFyjxc22VP6Wv4G_Z5uNmNARVRiEsSBXOr9sz38DOJHokRe3HN2alM_E6G6deUlNUuWIAbjzw3yPwrhw5bxkp6XR7g5On-5DLaOAWOyTadEKSs5g\"\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eNewsletter Engagement in 2023: Opens \u0026amp; Clicks\u003c/b\u003e\u003c/span\u003e\u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e The overall open rates are great, at 38.7%. Compared to 2022, average open rates were 42.9%, down nearly 4% on average.\u0026nbsp; \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Our analysis also reveals that within industry benchmarks, alternative emailing platforms exhibit an average open rate ranging between 19% to 23%.\u0026nbsp; \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e While 2022 saw the seasoned players making their mark in the newsletter realm, 2023 pivoted towards inviting a wider audience as more individuals took the plunge into newsletter creation.\u0026nbsp; \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/6vU1z305IsfhjUlu17xODd-htXE3_5od2qpdEqS1YpZGmAG0Hnaj6MGckXil45-xiS_68l3JcKI6A6o9FN9wGVY9V_GDjQw10uaCzxwSfMGmiCZsUf0yAUGjTldkIXmOnRMDgtw8177P9MNB5rGDFh8\"\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eSo, what does this mean exactly?\u003c/b\u003e\u003c/span\u003e\u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Lower open rates may be a sign of the increased competition in readers’ inboxes.\u0026nbsp; \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e More people are starting newsletters, which means you need to focus on standing out by providing more value with your newsletter within a specific niche. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Keep in mind that open rates used to be the top engagement metric, but the importance of open rates is shrinking. This is due to various factors like Apple’s privacy measures skewing open data and the importance of higher-value engagement metrics like clicks. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e In 2022, average click-through rates were 1.79%. In 2023, they went up to 1.85%. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e As more newsletters are popping up every day, you need to ensure you’re making yours as relevant and engaging as possible – especially when it comes to driving clicks.\u0026nbsp; \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e The increase in CTRs from 2022 to 2023, shows how readers love to engage with content when they find it relatable even amidst the volume of emails in their inboxes every day. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e This could be about linking to external news sources, internal links to related newsletter posts, or sponsored ad links to products and services. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e\u003cb\u003eKey takeaways:\u003c/b\u003e\u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:24px;padding-right:24px;padding-top:12px;\"\u003e\u003cul style=\"color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;list-style-type:disc;margin:0px 0px 0px 25px;padding:0;\"\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Drill down to serve a specific niche and stand out by offering better niche content. \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Incorporate multiple Call-to-Action (CTAs) at various points within an email. \u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/tLo1VfHgQFB8PHwdbjuI8Y17ZVa2W7tsQcbdDL9elYYmGLJDJevflWy77hWrQjTWmV759_4X0t7uEDOArYzQbnRgZVTx6y1o7ZucBEplBRhjMlTnh8OP7ekLD57J9k-xszweVnoGqoBVFluYePj72u4\"\u003e\u003c/div\u003e\u003cdiv id=\"core-engagement-stats-by-industry\" style=\"padding-bottom:4px;padding-left:12px;padding-right:12px;padding-top:16px;\"\u003e\u003ch3 style=\"color:#393939;color:var(--wt-text-on-background-color) !important;font-family:'Poppins',Helvetica,sans-serif;font-size:20px;font-weight:Bold;line-height:30px;margin:0;text-align:left;\"\u003e\u003cspan style=\"color:rgb(67, 67, 67);\"\u003e\u003cb\u003eCore Engagement Stats by Industry\u003c/b\u003e\u003c/span\u003e\u003c/h3\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Here, we’ve gathered email newsletter benchmarks broken down by industry. You can see how your average email opens, click-throughs and spam complaint rates compare against other newsletters in your industry. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e To ensure the accuracy of the industry data, we made sure to only include industries with 100+ newsletters. \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b9ae43d3-2e4d-4b87-80ad-74d9a0aa8239/Laura_Calle_Puerta_20_items.png?t=1704730869\"\u003e\u003c/div\u003e\u003cdiv id=\"venture-capital-writing-and-communi\" style=\"padding-bottom:4px;padding-left:12px;padding-right:12px;padding-top:16px;\"\u003e\u003ch3 style=\"color:#393939;color:var(--wt-text-on-background-color) !important;font-family:'Poppins',Helvetica,sans-serif;font-size:20px;font-weight:Bold;line-height:30px;margin:0;text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eVenture Capital, Writing, and Community Are the Most Engaged Industries\u003c/b\u003e\u003c/span\u003e\u003c/h3\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Email newsletters continue to be a crucial channel to reach any industry. And, for readers looking to engage with interesting content, newsletters are proven to be an important content type as shown through high engagement levels. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e As a reminder, open rate is the percentage of subscribers you sent a newsletter to who opened it. If you sent it to 10,000 people and 5,000 people opened the newsletter, that’s a 50% open rate. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e In the lead for opens, we’ve got Venture Capital (50.4%), Sports (47.5%), and food \u0026amp; drink (45.3%). \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003ci\u003eThe timeliness of updates, the emotional connections, and the niched, engaged communities \u003c/i\u003e\u003c/span\u003ewithin these sectors contribute to their significantly higher engagement rates. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e They all observed high open rates compared to the average open rate across all industries of 38.7%. \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/tLo1VfHgQFB8PHwdbjuI8Y17ZVa2W7tsQcbdDL9elYYmGLJDJevflWy77hWrQjTWmV759_4X0t7uEDOArYzQbnRgZVTx6y1o7ZucBEplBRhjMlTnh8OP7ekLD57J9k-xszweVnoGqoBVFluYePj72u4\"\u003e\u003c/div\u003e\u003cdiv id=\"most-engaging-times-to-send-your-ne\" style=\"padding-bottom:4px;padding-left:12px;padding-right:12px;padding-top:16px;\"\u003e\u003ch3 style=\"color:#393939;color:var(--wt-text-on-background-color) !important;font-family:'Poppins',Helvetica,sans-serif;font-size:20px;font-weight:Bold;line-height:30px;margin:0;text-align:left;\"\u003e\u003cspan style=\"color:rgb(67, 67, 67);\"\u003e\u003cb\u003eWhen To Send: \u003c/b\u003e\u003c/span\u003e\u003cspan style=\"color:rgb(67, 67, 67);\"\u003eMost Engaging Times to Send Your Newsletter\u003c/span\u003e\u003c/h3\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e There’s a science to newsletter timing.\u0026nbsp; \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e If you want your readers to engage with your newsletter, you need to know the days and times they’re opening up their email inboxes. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eWhat Days of the Week Have the Highest Engagement Rates?\u003c/b\u003e\u003c/span\u003e\u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/zGhbi9vnHh0NLk8-FXMgD4QIJJ4V4mxo8EbQ6o1h8iTGP2XuqUQUIT1JRL7eb8aFVS617p0WY7mGIpBpcFanh6yiUiSAUGehTh5YL4ZNR2HV-wM5mN8Rdlzt0A089NsUtikTUTSpbwDSEggelyyGRDc\"\u003e\u003c/div\u003e\u003cdiv id=\"sunday-monday-happy-days\" style=\"padding-bottom:4px;padding-left:12px;padding-right:12px;padding-top:16px;\"\u003e\u003ch3 style=\"color:#393939;color:var(--wt-text-on-background-color) !important;font-family:'Poppins',Helvetica,sans-serif;font-size:20px;font-weight:Bold;line-height:30px;margin:0;text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eSunday, Monday Happy Days\u003c/b\u003e\u003c/span\u003e\u003c/h3\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e The days with the highest open rates and click-through rates are Sunday and Monday. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e On Sunday, newsletter readers are most engaged. It has the highest open rates with 39.3% (and click-through rates of 1.7%). \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Monday is super close behind with nearly identical open rates of 39.3%. Monday’s click-through rates are slightly lower at 1.6%. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e The lowest day for a newsletter is Saturday with 36.5% open rates and 1.4% click-through rates. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eWhat Times of the Day Have the Highest Engagement Rates?\u003c/b\u003e\u003c/span\u003e\u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/vUXDHPoB9lQeC87Wd9whcztsdxpsUwV_a9gj9ywwMEQdgI26qOS3T_p0b2OgPKnJdcQekMrAQRbIAw_2kK_B57eC4yAwF92Gz0HDbv5e7HUXO8r4ROb_hRu9zP1fle7-pgzr98iSH0TO1CoV_6qcnsM\"\u003e\u003c/div\u003e\u003cdiv id=\"readers-want-an-early-lunch\" style=\"padding-bottom:4px;padding-left:12px;padding-right:12px;padding-top:16px;\"\u003e\u003ch3 style=\"color:#393939;color:var(--wt-text-on-background-color) !important;font-family:'Poppins',Helvetica,sans-serif;font-size:20px;font-weight:Bold;line-height:30px;margin:0;text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eReaders Want an Early Lunch\u003c/b\u003e\u003c/span\u003e\u003c/h3\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e The times of day for the best engagement are right before lunch at 10 am GMT, with average open rates of 44.5%, and 11 am GMT, with open rates of 42.4%. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Lunchtime (12 pm GMT) has a slight drop at 38.1% but it is still one of the most engaged times to send. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Engagement climbs right after lunch again at 1 pm with open rates of 41.5% and at 2 pm GMT, open rates are 41.2%. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003ci\u003eThe verdict?\u0026nbsp;\u003c/i\u003e\u003c/span\u003e\u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Send your newsletter around lunchtime (between 10 am and 2 pm GMT). The second best time to send is the evening, and the worst time to send is the early morning. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Just remember though, that the “best” days of the week and times of day aren’t set in stone. These numbers fluctuate from year to year (as people figure out when the best times to send are). As more people pick those “best” times, they become saturated. \u003cspan style=\"\"\u003e\u003cb\u003eThe best way to combat this is to A/B test the best times with your audience.\u003c/b\u003e\u003c/span\u003e We’ve found that consistency in sending overtime helps as well. Your audience will become accustomed to your sending schedule.\u0026nbsp; \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eHow Often Are Creators Sending Newsletters?\u003c/b\u003e\u003c/span\u003e\u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e When reviewing the total active users on beehiiv, we investigated the number of users sending newsletters on a daily, weekly, or monthly basis. Here’s what we found: \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/7zdgrDfLrYTLP4vDnrVC22N44KO9nuf8RzpvpKJ_1HYIDjM5RrcmL0UBozddqfQl-vDeSeFLeSq2K0QTYP6gXLiw1HCyGNSR3vwH0d0-27xS-hB9ty4HpV_gC9arrRpOXpz51wZtPzfYJ4u4WnK2sWc\"\u003e\u003c/div\u003e\u003cdiv id=\"daily-vs-weekly-vs-monthly\" style=\"padding-bottom:4px;padding-left:12px;padding-right:12px;padding-top:16px;\"\u003e\u003ch3 style=\"color:#393939;color:var(--wt-text-on-background-color) !important;font-family:'Poppins',Helvetica,sans-serif;font-size:20px;font-weight:Bold;line-height:30px;margin:0;text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eDaily vs. Weekly vs. Monthly\u003c/b\u003e\u003c/span\u003e\u003c/h3\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e The reality is that newsletters take plenty of work to create. But, by relying on templates, systematized newsletter creation processes, and sticking to a schedule, anything is possible. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e And, only a small percentage of newsletter creators (4.9%) send a daily publication. Daily newsletters pose a challenge, but their frequent send-outs (5 to 7 times more than weekly emails) generate increased feedback and engagement. This higher interaction rate boosts the collection of valuable insights, driving substantial growth opportunities. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e With a daily newsletter, you can build a loyal audience that you leverage to earn a full-time income (and beyond) — as is the case with \u003ca class=\"link\" href=\"https://blog.beehiiv.com/p/creator-spotlight-superpower-daily\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eSaeed Ezzati\u003c/a\u003e, \u003ca class=\"link\" href=\"https://blog.beehiiv.com/p/creator-spotlight-rowan-cheung\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eRowan Cheung\u003c/a\u003e, and \u003ca class=\"link\" href=\"https://blog.beehiiv.com/p/case-study-bside\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eAndrew Grillo\u003c/a\u003e. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e But, if you can’t send a daily newsletter, hitting “send” once a week or even once a month is still a powerful way to offer your audience value and build an engaged following, like Jack \u003ca class=\"link\" href=\"https://blog.beehiiv.com/p/creator-spotlight-jack-appleby\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eAppleby\u003c/a\u003e, \u003ca class=\"link\" href=\"https://blog.beehiiv.com/p/creator-spotlight-rolands-riff\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eRoland Frasier\u003c/a\u003e, and \u003ca class=\"link\" href=\"https://blog.beehiiv.com/p/creator-spotlight-eli-weiss\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eEli Weiss\u003c/a\u003e have done. \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/tLo1VfHgQFB8PHwdbjuI8Y17ZVa2W7tsQcbdDL9elYYmGLJDJevflWy77hWrQjTWmV759_4X0t7uEDOArYzQbnRgZVTx6y1o7ZucBEplBRhjMlTnh8OP7ekLD57J9k-xszweVnoGqoBVFluYePj72u4\"\u003e\u003c/div\u003e\u003cdiv id=\"email-automation-statistics\" style=\"padding-bottom:4px;padding-left:12px;padding-right:12px;padding-top:16px;\"\u003e\u003ch3 style=\"color:#393939;color:var(--wt-text-on-background-color) !important;font-family:'Poppins',Helvetica,sans-serif;font-size:20px;font-weight:Bold;line-height:30px;margin:0;text-align:left;\"\u003e\u003cspan style=\"color:rgb(67, 67, 67);\"\u003e\u003cb\u003eEmail Automation Statistics\u003c/b\u003e\u003c/span\u003e\u003c/h3\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Here, we’ve gathered email newsletter stats comparing regular email newsletter campaigns with automated, trigger-based emails. \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/qc3JIw__1L54_d54OAOVLlG77jgJC72ewMkofSzyvNlvBEq-LB3Oa51dRdDjp6pMLToheEHWO7shcHewIDouah4NIYNBIwINl83_oLUcv8vIP2kFGdVEzBC2dIyAdXZZ_W73_NUb4ovNjoKFTZNz9lU\"\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e In terms of open rates, regular newsletter sends took the lead with 38.7% open rates compared to automated messages slightly lower at 36.1%.\u0026nbsp; \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003ci\u003e**It is important to note that many users leverage automations for list cleaning and automating unengaged subscribers.\u0026nbsp;\u003c/i\u003e\u003c/span\u003e\u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e However, looking at click-through rates, automated messages were more than 3 times higher (5.5%) than newsletter campaigns (1.5%).\u0026nbsp; \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e This shows that balancing regular newsletters with automated emails is key to delivering a well-rounded user experience to your subscribers. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eThe best-performing email is still the Welcome Email with an average open rate of 47.0%\u003c/b\u003e\u003c/span\u003e. This is an automated email you can set up to be sent to new subscribers right after they subscribe. Our favorite Welcome email this year goes to Smart Nonsense. To see why, subscribe \u003ca class=\"link\" href=\"https://www.smartnonsense.com/?utm_source=blog.beehiiv.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003ehere\u003c/a\u003e and enjoy.\u0026nbsp; \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e This is a critical email you should use to: \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:24px;padding-right:24px;padding-top:12px;\"\u003e\u003cul style=\"color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;list-style-type:disc;margin:0px 0px 0px 25px;padding:0;\"\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Reiterate the value your readers will get from your newsletter. \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Set expectations on how often they will receive a newsletter from you. \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Link out to your most popular newsletter posts to get subscribers engaged right away. \u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Automation is a critical part of a successful email newsletter strategy, yet only 10.1% of beehiiv users are leveraging automation (excluding welcome emails). Additionally, among all publications, 38.8% have sent a welcome email. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Here’s why automations should be a part of your emailing strategy: \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:24px;padding-right:24px;padding-top:12px;\"\u003e\u003cul style=\"color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;list-style-type:disc;margin:0px 0px 0px 25px;padding:0;\"\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Automated journeys work around the clock, optimizing your email strategy. \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e They deliver personalized content when it matters most to individual subscribers. \u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/tLo1VfHgQFB8PHwdbjuI8Y17ZVa2W7tsQcbdDL9elYYmGLJDJevflWy77hWrQjTWmV759_4X0t7uEDOArYzQbnRgZVTx6y1o7ZucBEplBRhjMlTnh8OP7ekLD57J9k-xszweVnoGqoBVFluYePj72u4\"\u003e\u003c/div\u003e\u003cdiv id=\"impact-of-newsletter-length-on-enga\" style=\"padding-bottom:4px;padding-left:12px;padding-right:12px;padding-top:16px;\"\u003e\u003ch3 style=\"color:#393939;color:var(--wt-text-on-background-color) !important;font-family:'Poppins',Helvetica,sans-serif;font-size:20px;font-weight:Bold;line-height:30px;margin:0;text-align:left;\"\u003e\u003cspan style=\"color:rgb(67, 67, 67);\"\u003e\u003cb\u003eImpact of Newsletter Length on Engagement\u003c/b\u003e\u003c/span\u003e\u003c/h3\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Here, we’ve gathered open rate statistics to analyze the impact on your open rates based on the number of characters in your subject line. \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/hML1LQBX1Tk7DvNbazF-kGkvChuYXGByXYxpfYkmq4n3CXDiCDtnWDYVipLoWivQgnxVwcuPdryIj873YVujnpNEpVg9h5GOMqh5_-X3YsvW8D-ce6xaUShJhHhMPD2b38YTWnGxS7MJvGqGAzeEg8w\"\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eLess is more.\u0026nbsp;\u003c/b\u003e\u003c/span\u003e\u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e The more characters you add to your subject line, the lower the open rate. Stick to subject lines with under 20 characters as much as you can. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Longer subject lines often struggle to grab attention, especially since many individuals check emails on mobile devices, leading to incomplete visibility. \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/lUR6y5Fffzzr-ChgvpxBfbzifFNeRM69cYWvBrMxCAxcdeRRdRTXFafSYB8a8CDV7IsXrc5p2Eb5HPRTZnBTjsXsvrIY55UcGT3lXQsFK0he3gl4-fhfqIQWChLeWQHMcCJcFjXmAdEs-qBul1SEo1E\"\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Additionally, the average character count in a newsletter is 2,115. This may sound like a lot, but it isn’t. This works out to about 360 words, give or take which is much smaller than the average blog post. \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/tLo1VfHgQFB8PHwdbjuI8Y17ZVa2W7tsQcbdDL9elYYmGLJDJevflWy77hWrQjTWmV759_4X0t7uEDOArYzQbnRgZVTx6y1o7ZucBEplBRhjMlTnh8OP7ekLD57J9k-xszweVnoGqoBVFluYePj72u4\"\u003e\u003c/div\u003e\u003cdiv id=\"monetization-boosting-your-income-o\" style=\"padding-bottom:4px;padding-left:12px;padding-right:12px;padding-top:16px;\"\u003e\u003ch3 style=\"color:#393939;color:var(--wt-text-on-background-color) !important;font-family:'Poppins',Helvetica,sans-serif;font-size:20px;font-weight:Bold;line-height:30px;margin:0;text-align:left;\"\u003e\u003cspan style=\"color:rgb(67, 67, 67);\"\u003e\u003cb\u003eMonetization: “Boosting” Your Income on Autopilot\u003c/b\u003e\u003c/span\u003e\u003c/h3\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Here we’ve analyzed how much creators are earning by leveraging \u003ca class=\"link\" href=\"https://www.beehiiv.com/features/boosts?utm_source=blog.beehiiv.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003ebeehiiv’s “Boosts”\u003c/a\u003e feature. beehiiv Boosts is a paid recommendation feature that allows you to promote other newsletters to your subscribers. You'll get paid if they subscribe to one of your recommended “Boosted” newsletters. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e beehiiv Boosts has paid out a total of $272,430 to creators.\u0026nbsp; \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e The average cost per subscriber is $2.37.\u0026nbsp; \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Brands are willing to spend $2.37 to acquire a single subscriber through your newsletter. In this case, if you boost 1,000 subscribers to another newsletter each month, you’ll earn $2,370 extra on average – automatically. It’s one of the easiest ways to start earning from your newsletter on autopilot with the simple click of a button. \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/XWgCfhXEpfFjzDKOyUjIsunCa8QydtWUqQgEaThGd5rgAODR9lbcOSLf2aOW8DgiZSt9BhFvgkCelLIhVm8p2AykMdm9cCKXP0Lg9_aTeTAxwLER-BcNIc_NsPV4xxNkwmOOtTUjO0cy7MXoDZUvp5E\"\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003ca href=\"https://3 Key Findings\" rel=\"nofollow noopener noreferrer\" style=\"text-decoration: none;\" target=\"_blank\"\u003e\u003cimg alt=\"3 Key Findings \u0026amp; The Future of Email Newsletters\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/EEwvrajsBzIvsvEf3TfvbGLPVuDsgMLGRKGesAo30cLyk2KT3ezXspS1ZKmIk2zD6-UybrDm2izFtj3pS-qTG5L_oHxtwlJzeWiG0CqkVryB7sNeDHFA1mIL6J1ZYu-RBeMWIWlhWS0cSB8l5euDFNU\"\u003e\u003c/a\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e In 2023, we uncovered several key findings about the state of newsletters, trends, and the future of the industry. In our research, we’ve unlocked insights into how creators and business owners are using email newsletters, the core challenges they face today, and how they’re optimizing them moving forward into 2024. \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/EWyI4xri1Ah5r3MbV3rHD47VIqZEFtFVO7c83qH_ZGG1lNfZiolaeIywXOwE_IgkHIvkq-uCSrTjKJ6C7q6lR9DzD4-jG3ormVOsQkPm8O8ktj0jy1xsh23e_7ddp3zQZx9GSJd-A1F-fP_yU3nqY90\"\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eDon’t sleep on Personalization\u003c/b\u003e\u003c/span\u003e\u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e As newsletters become mainstream, to reach subscribers better, newsletter operators need to personalize their content, segment their audiences, and leverage automations and consistent \u003ca class=\"link\" href=\"https://www.beehiiv.com/publish?utm_source=blog.beehiiv.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003econtent publishing\u003c/a\u003e. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eCreators and business owners need to shift from third-party to first-party cookies.\u003c/b\u003e\u003c/span\u003e\u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e As third-party cookies fade out in 2024, ad platforms also shift to first-party models. This hits large publishers using third-party data. But to adapt, newsletters must gather first and zero-party data for better audience targeting. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eAI presents both an opportunity and a challenge for creators.\u003c/b\u003e\u003c/span\u003e\u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e The 2023 explosion in Artificial Intelligence (AI) offers creators a new form of leverage to optimize their content and streamline their operations. But, an acceleration in the volume of new content being produced by AI means creators need to double down on the quality and uniqueness of their own content to stand out in the inbox. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Now let’s unpack each of these trends.\u0026nbsp; \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"Trend #1: Personalization \" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/TNJDi4T3Dt-aZsYwqcecmQfbQaIGhMlUDufuoS0edncfltvJpvCLrvnlhZ_f_8yuMP_sHBCuZH9m2XyaAWBDBFsZjZG2UnJ0kosbjhgr6EH6kqE1S9OmYz4Hy__zkg4e2a-fhNXV1RnTAU6L41L0gOM\"\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e In 2024, personalization and \u003ca class=\"link\" href=\"https://www.beehiiv.com/features/automations?utm_source=blog.beehiiv.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eautomation\u003c/a\u003e are critical to reaching your audience. As email newsletters are advancing in popularity, so is the competitive landscape. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e The result? More emails are flooding readers’ inboxes. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e One of the most effective ways to stand out is through personalization. \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/DZfjj_cGejB1xRNsP1eDkIt2w2smV22I01FVYupIKvDZpFv0ojbDH_VAe5JnttgQGsqHELgtQnrrej_4_pAIqaBDu-4AugE2lu_fhsHnOLzctW2TyNykwjVPQPrzkhcU9kRHVriCX_uSX06cX-bzi8U\"\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Personalization goes far beyond inputting a single element like your subscriber’s name in your newsletters.\u0026nbsp; \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e True personalization is the practice of creating individualized user experiences with your newsletter.\u0026nbsp; \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e This is done in a variety of ways, with the three key tactics being \u003cspan style=\"\"\u003e\u003ci\u003esegmentation and \u003c/i\u003e\u003c/span\u003e\u003ca class=\"link\" href=\"https://blog.beehiiv.com/p/email-automation-best-practices\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eautomation\u003c/a\u003e\u003cspan style=\"\"\u003e\u003ci\u003e:\u003c/i\u003e\u003c/span\u003e\u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:24px;padding-right:24px;padding-top:12px;\"\u003e\u003col start=\"1\" style=\"color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;list-style-type:decimal;margin:0px 0px 0px 25px;padding:0;\"\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Segmenting your subscribers with key data points is the path to delivering the best possible subscriber experience. \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Personalization and automations allow you to deliver the right message to the right subscriber at the right time. \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Capturing data via custom forms \u0026amp; surveys allows you to know how to segment and provide curated personalized information. \u003c/p\u003e\u003c/li\u003e\u003c/ol\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/tLo1VfHgQFB8PHwdbjuI8Y17ZVa2W7tsQcbdDL9elYYmGLJDJevflWy77hWrQjTWmV759_4X0t7uEDOArYzQbnRgZVTx6y1o7ZucBEplBRhjMlTnh8OP7ekLD57J9k-xszweVnoGqoBVFluYePj72u4\"\u003e\u003c/div\u003e\u003cdiv id=\"top-data-points-to-personalize-emai\" style=\"padding-bottom:4px;padding-left:12px;padding-right:12px;padding-top:16px;\"\u003e\u003ch3 style=\"color:#393939;color:var(--wt-text-on-background-color) !important;font-family:'Poppins',Helvetica,sans-serif;font-size:20px;font-weight:Bold;line-height:30px;margin:0;text-align:left;\"\u003e\u003cspan style=\"color:rgb(67, 67, 67);\"\u003e\u003cb\u003eTop Data Points to Personalize Emails\u003c/b\u003e\u003c/span\u003e\u003c/h3\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/46eQr-pJ47DZ3gUUkNsa0bB-_BIIHqwwDmD3BnwaC51qRRjV8qnImaoBVDYgfhNwTzgKqLpw5SfHuP5U6aJGxKd7PTFieHfKr5u3U-QzdYTJ842q3eLTaAarjQJmZLPhrdRuRXHzbh5fJYeZhlgFZzQ\"\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:24px;padding-right:24px;padding-top:12px;\"\u003e\u003cul style=\"color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;list-style-type:disc;margin:0px 0px 0px 25px;padding:0;\"\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Name \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Company Name \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Other profile data like gender or race \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Purchasers and non-purchasers \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Opened or clicked an email recently \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Location \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Expressed preferences or interests \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Paid subscribers vs. unpaid subscribers \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://www.beehiiv.com/features/ad-network?utm_source=blog.beehiiv.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eClick on ads\u003c/a\u003e vs those who haven’t clicked on ads \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Purchased a specific product or service \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Read emails with mobile, tablet, or desktop \u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv id=\"key-action-points\" style=\"padding-bottom:4px;padding-left:12px;padding-right:12px;padding-top:16px;\"\u003e\u003ch3 style=\"color:#393939;color:var(--wt-text-on-background-color) !important;font-family:'Poppins',Helvetica,sans-serif;font-size:20px;font-weight:Bold;line-height:30px;margin:0;text-align:left;\"\u003e\u003cspan style=\"color:rgb(67, 67, 67);\"\u003e\u003cb\u003eKey Action Points\u003c/b\u003e\u003c/span\u003e\u003c/h3\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/-4riGxeyzBiqlkRhrwnvu0kNSPl6aVJyIUtGh5zT9rQjwQL3ow86FfbZ5ZpRqGPfUBl6bSfCul5Nz_VUI5KVO6vrhy0VAl7td9WKyVz-rdxM85tuevNFeedFkVBCg1fbdBvvPcshYQ1zJT7fKeGJpQE\"\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eHere’s how you can do this on a practical level:\u003c/b\u003e\u003c/span\u003e\u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:24px;padding-right:24px;padding-top:12px;\"\u003e\u003cul style=\"color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;list-style-type:disc;margin:0px 0px 0px 25px;padding:0;\"\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Use robust email newsletter software that offers segmentation \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://www.beehiiv.com/features/sign-up-forms?utm_source=blog.beehiiv.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eCreate sign-up forms\u003c/a\u003e for your initial subscribers to capture unique data - what they do, where are they from, etc \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Keep using forms, surveys, and \u003ca class=\"link\" href=\"https://product.beehiiv.com/p/say-hello-polls?utm_source=blog.beehiiv.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003epolls\u003c/a\u003e to better understand your audience \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e To cater to your audience coming from different sources, segment your audience using \u003ca class=\"link\" href=\"https://support.beehiiv.com/hc/en-us/articles/9366426644503-How-do-I-create-segments-?utm_source=blog.beehiiv.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003edynamic segmentation\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Set up automated emails that are \u003ca class=\"link\" href=\"https://www.youtube.com/watch?v=diNVo6TehRE\u0026amp;utm_source=blog.beehiiv.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003etriggered\u003c/a\u003e based on your subscribers’ behaviors \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e With beehiiv 3D analytics, you get to do deep-dives into key subscriber details \u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e The key to success with email newsletters isn’t to reach as many people as possible. Rather than overwhelming people with another email, seek to deliver valuable and relevant messages. \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/tLo1VfHgQFB8PHwdbjuI8Y17ZVa2W7tsQcbdDL9elYYmGLJDJevflWy77hWrQjTWmV759_4X0t7uEDOArYzQbnRgZVTx6y1o7ZucBEplBRhjMlTnh8OP7ekLD57J9k-xszweVnoGqoBVFluYePj72u4\"\u003e\u003c/div\u003e\u003cdiv id=\"personalization-resources\" style=\"padding-bottom:4px;padding-left:12px;padding-right:12px;padding-top:16px;\"\u003e\u003ch3 style=\"color:#393939;color:var(--wt-text-on-background-color) !important;font-family:'Poppins',Helvetica,sans-serif;font-size:20px;font-weight:Bold;line-height:30px;margin:0;text-align:left;\"\u003e\u003cspan style=\"color:rgb(67, 67, 67);\"\u003e\u003cb\u003ePersonalization Resources:\u003c/b\u003e\u003c/span\u003e\u003c/h3\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:24px;padding-right:24px;padding-top:12px;\"\u003e\u003cul style=\"color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;list-style-type:disc;margin:0px 0px 0px 25px;padding:0;\"\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://blog.beehiiv.com/p/personalized-email-marketing-software\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eTop Personalized Email Marketing Software for Effective Campaigns\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://blog.beehiiv.com/p/email-campaigns-best-practices\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eRise Above the Rest: Implement These 10 Best Practices to Elevate Your Email Campaigns\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://blog.beehiiv.com/p/email-automation-best-practices\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eEmail Automation Best Practices (10 Things To Consider)\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://blog.beehiiv.com/p/should-you-segment-your-newsletter\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eThe Power of Segmentation: Why Your Newsletter Needs a Personalized Touch\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://blog.beehiiv.com/p/email-segmentation-ideas\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003e10 Best Segmentation Strategies for Your Audience\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://product.beehiiv.com/p/audience-segmentation-reimagined?utm_source=blog.beehiiv.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eAudience Segmentation, Reimagined\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://support.beehiiv.com/hc/en-us/articles/9366426644503-How-do-I-create-segments-?utm_source=blog.beehiiv.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eHow do I create segments?\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://www.youtube.com/watch?v=tmylpKZxibA\u0026amp;utm_source=blog.beehiiv.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003ePersonalize posts with custom fields - beehiiv 101 (Tutorial)\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://www.youtube.com/watch?v=SW3bpvmo3cI\u0026amp;utm_source=blog.beehiiv.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eIntroduction to segmentation pt. 1 - beehiiv 101 (Tutorial)\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://www.youtube.com/watch?v=diNVo6TehRE\u0026amp;utm_source=blog.beehiiv.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eAutomated Journeys - beehiiv 101 (Tutorial)\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"Trend #2: Goodbye Cookies: From Third-Party to First-Party Data\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/G0E2W7rGQ_jcViWCtO4XptJDTqDrWCqEH4ac5P31bFQZSjda4-9agMBzq5LCYdTr10uIqvKqrJ8SXL7vkqk4oTilKIBNyM93NBGvONy_WU4fdK4dH_vOXg5ARkbKqDdyFWX0JXjGYilANJF7r164V2Y\"\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Cookies. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e They’re everywhere. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e But… not for long. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e If you haven’t heard, third-party cookies are going away in 2024. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e As a newsletter operator, you need to understand this. \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/tLo1VfHgQFB8PHwdbjuI8Y17ZVa2W7tsQcbdDL9elYYmGLJDJevflWy77hWrQjTWmV759_4X0t7uEDOArYzQbnRgZVTx6y1o7ZucBEplBRhjMlTnh8OP7ekLD57J9k-xszweVnoGqoBVFluYePj72u4\"\u003e\u003c/div\u003e\u003cdiv id=\"third-party-cookies-explained\" style=\"padding-bottom:4px;padding-left:12px;padding-right:12px;padding-top:16px;\"\u003e\u003ch3 style=\"color:#393939;color:var(--wt-text-on-background-color) !important;font-family:'Poppins',Helvetica,sans-serif;font-size:20px;font-weight:Bold;line-height:30px;margin:0;text-align:left;\"\u003e\u003cspan style=\"color:rgb(67, 67, 67);\"\u003e\u003cb\u003eThird-Party Cookies Explained\u003c/b\u003e\u003c/span\u003e\u003c/h3\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/lJKgMlez1tgLSBrLPSMSNNi2RXUxBCx7inznmucXOLjwX9qJ3j2XLjdOB2hUuiL6GB5zLUF2G7q1xpfxvZqkxso6zBFH6ZRpB8YK6vvoLyqbyZrag4PPvudDAqTPZ_MljIH5TCad8kENwPvaDh0537g\"\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Almost every website you visit places third-party cookies on your browser. These cookies are then used to track your activity online so you can be targeted with ads. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e The way it works is a company will take a “cookie” -– which is simply aggregated data —\u0026nbsp; from site A and site B to give to site C. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e As the owner of site C, you can then offer up advertisements that are relevant to your visitors based on the cookies placed on them from sites A and B. The cookie from those sites essentially acts as a crystal ball into who the customer is, what their demographics and preferences are, their past purchasing behavior, and more. \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/-8mtAbaCWYgovgYYh3X4CpYHAr2dBmqK5I5lJVs7bdfbzSbsy84ax8qeM10zv4R9LndThFCIrKfZ0PWwVOHefeuGW0PpM_KbLPaf8EmGiAKABKZq6r7zbnCa5sL0PEZeVZVHfoW4UJ_Hs7gGOOAVx4E\"\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e There’s one teeny, tiny problem with third-party cookies… \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Readers have become increasingly concerned with digital privacy in the past few years. Third-party cookies are a concern to readers because they essentially identify a reader on multiple sites.\u0026nbsp; \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/tLo1VfHgQFB8PHwdbjuI8Y17ZVa2W7tsQcbdDL9elYYmGLJDJevflWy77hWrQjTWmV759_4X0t7uEDOArYzQbnRgZVTx6y1o7ZucBEplBRhjMlTnh8OP7ekLD57J9k-xszweVnoGqoBVFluYePj72u4\"\u003e\u003c/div\u003e\u003cdiv id=\"google-the-death-of-third-party-coo\" style=\"padding-bottom:4px;padding-left:12px;padding-right:12px;padding-top:16px;\"\u003e\u003ch3 style=\"color:#393939;color:var(--wt-text-on-background-color) !important;font-family:'Poppins',Helvetica,sans-serif;font-size:20px;font-weight:Bold;line-height:30px;margin:0;text-align:left;\"\u003e\u003cspan style=\"color:rgb(67, 67, 67);\"\u003e\u003cb\u003eGoogle \u0026amp; the Death of Third-Party Cookies\u003c/b\u003e\u003c/span\u003e\u003c/h3\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e In 2020, Google released a major announcement stating that they would be phasing out third-party cookies in Google Chrome in the latter part of 2024. \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/Ue7emQb3vbPf3lC-TmewZ8P3dl9aZnIJHJwzC-1S46BYtLOebNxWR4Vhi4yz-5fuH6sBksQvekqvmFVgFLeB3iojiVPTeVK7vd_9bcU9kDnv7xAHVxIxDAAqZKXnoCsS1NkOMOtE-GeSf6gcFC3r4QY\"\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Additionally, on June 7, 2021, Apple launched iOS15 including the \u003ca class=\"link\" href=\"https://www.apple.com/newsroom/2021/06/apple-advances-its-privacy-leadership-with-ios-15-ipados-15-macos-monterey-and-watchos-8/?utm_source=blog.beehiiv.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eMail Privacy Protection (MPP)\u003c/a\u003e. This new feature offers greater privacy measures for Apple iPhone, iPad, and macOS users and prevents email marketers and advertisers from collecting information about them. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e So, what’s the solution? \u003c/p\u003e\u003c/div\u003e\u003cdiv id=\"first-party-zero-party-data\" style=\"padding-bottom:4px;padding-left:12px;padding-right:12px;padding-top:16px;\"\u003e\u003ch3 style=\"color:#393939;color:var(--wt-text-on-background-color) !important;font-family:'Poppins',Helvetica,sans-serif;font-size:20px;font-weight:Bold;line-height:30px;margin:0;text-align:left;\"\u003e\u003cspan style=\"color:rgb(67, 67, 67);\"\u003e\u003cb\u003eFirst-Party \u0026amp; Zero-Party Data\u003c/b\u003e\u003c/span\u003e\u003c/h3\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/j-SYj9jr1MbWG62i4ndb4Za0tltAiV3TUUjb2gOgM-8eqZ542Lyru3zwroXlQo2AQ65_R-SVsw1lzMOJOBWuws3ggA_hF27Yee4UkWiJS3ltl1XBN_reTxpQ430ARdwTMCCnOqcbw61V-IVZXUF_cXU\"\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e You need to find new ways to capture the audience's data – starting with first-party (and zero-party) cookies. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e First-party cookies are similar to third-party cookies, except instead of being collected by multiple sites and aggregated before sending it to another site, it’s collected by one site and used by that same site. \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/tLo1VfHgQFB8PHwdbjuI8Y17ZVa2W7tsQcbdDL9elYYmGLJDJevflWy77hWrQjTWmV759_4X0t7uEDOArYzQbnRgZVTx6y1o7ZucBEplBRhjMlTnh8OP7ekLD57J9k-xszweVnoGqoBVFluYePj72u4\"\u003e\u003c/div\u003e\u003cdiv id=\"how-you-can-collect-first-party-dat\" style=\"padding-bottom:4px;padding-left:12px;padding-right:12px;padding-top:16px;\"\u003e\u003ch3 style=\"color:#393939;color:var(--wt-text-on-background-color) !important;font-family:'Poppins',Helvetica,sans-serif;font-size:20px;font-weight:Bold;line-height:30px;margin:0;text-align:left;\"\u003e\u003cspan style=\"color:rgb(67, 67, 67);\"\u003e\u003cb\u003eHow You Can Collect First-Party Data\u003c/b\u003e\u003c/span\u003e\u003c/h3\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/0Triw52itJf2mkgAJzlSuae_jRZdiM7vtiuI5AHnW1JT_3AT7EUXhQ9jfJYrxA5RhgRhYUwodeV062mwwu2lR5h9pu3tXk_9vF_rNWRVZzL9WbwPNE_Q4I9b2wcr6f2Q6QeBT9NatIfSnSYxUp1eDnI\"\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Examples of first-party data collected on your website: \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:24px;padding-right:24px;padding-top:12px;\"\u003e\u003cul style=\"color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;list-style-type:disc;margin:0px 0px 0px 25px;padding:0;\"\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Website interactions \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Mobile app interactions \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Email newsletter interactions \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Purchase history \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://blog.beehiiv.com/p/email-marketing-vs-sms-marketing\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eSMS messaging\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e CRM data \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Point-of-sale\u0026nbsp; \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Subscription information \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Call centers \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Social media data \u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/tLo1VfHgQFB8PHwdbjuI8Y17ZVa2W7tsQcbdDL9elYYmGLJDJevflWy77hWrQjTWmV759_4X0t7uEDOArYzQbnRgZVTx6y1o7ZucBEplBRhjMlTnh8OP7ekLD57J9k-xszweVnoGqoBVFluYePj72u4\"\u003e\u003c/div\u003e\u003cdiv id=\"zero-party-data\" style=\"padding-bottom:4px;padding-left:12px;padding-right:12px;padding-top:16px;\"\u003e\u003ch3 style=\"color:#393939;color:var(--wt-text-on-background-color) !important;font-family:'Poppins',Helvetica,sans-serif;font-size:20px;font-weight:Bold;line-height:30px;margin:0;text-align:left;\"\u003e\u003cspan style=\"color:rgb(67, 67, 67);\"\u003e\u003cb\u003eZero-Party Data\u003c/b\u003e\u003c/span\u003e\u003c/h3\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/ZOPpR5UoHY_SUR4PdJJh7oxKELYVVoLbVqGuvg50_GYV1Fzgs1ELVXO7xg6ZDroUZ0y0Ql8dFllR2FpmBssGB0so2E60_e3m_M7FldypI7qy0SK5fkt34gp3vDLOM9WJLSrYU-6KdRmW8yTz6LYgwgQ\"\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Zero-party data is even more accurate and insightful than first-party data. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e While first-party data is collected automatically through your website, zero-party data is data your audience voluntarily shares with you. \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/tZ9sVjQ3lTBUz5_fNCyu3C1KVZXzoVxblqSNZYLVe0jwCD7Q6nvzUNP5dBg90c9TQntBgRDdZ4EURBxQ8W6IeIWPI0W1IsZbXjqfHn5RshZY5I9A4maI1Wi9vg4UiXHAX_2ScU-h75xXXcgN-VYtksk\"\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e\u003cb\u003eExamples of zero-party data:\u003c/b\u003e\u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:24px;padding-right:24px;padding-top:12px;\"\u003e\u003cul style=\"color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;list-style-type:disc;margin:0px 0px 0px 25px;padding:0;\"\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Email forms (name, email, phone number) \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Interactive quizzes or game responses \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Polls \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Surveys \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Messages or emails with your audience \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Loyalty program memberships \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Multi-step opt-in forms \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Interviews \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Preference data \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Purchase intentions \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Feedback forms \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Customer support history \u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Zero-party data is gold for any creator or brand looking to advance their newsletter strategy. This data gives you the most accurate picture of who your customers really are since they’re the ones telling you. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Plus, as the digital world becomes more privacy-focused, there’s no safer data type to collect regularly than zero-party data.\u0026nbsp; \u003c/p\u003e\u003c/div\u003e\u003cdiv id=\"key-action-points\" style=\"padding-bottom:4px;padding-left:12px;padding-right:12px;padding-top:16px;\"\u003e\u003ch3 style=\"color:#393939;color:var(--wt-text-on-background-color) !important;font-family:'Poppins',Helvetica,sans-serif;font-size:20px;font-weight:Bold;line-height:30px;margin:0;text-align:left;\"\u003e\u003cspan style=\"color:rgb(67, 67, 67);\"\u003e\u003cb\u003eKey Action Points\u003c/b\u003e\u003c/span\u003e\u003c/h3\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eHere’s how you can do this on a practical level:\u003c/b\u003e\u003c/span\u003e\u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:24px;padding-right:24px;padding-top:12px;\"\u003e\u003cul style=\"color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;list-style-type:disc;margin:0px 0px 0px 25px;padding:0;\"\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Start collecting zero-party data and first-party data as soon as possible \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Use advanced email newsletter software with built-in first-party data capture features \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Create multiple sign-up forms to capture zero-party data \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://www.beehiiv.com/features/polls?utm_source=blog.beehiiv.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eImplement polls in your newsletter\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Spend time in your email software analyzing subscriber interests, behaviors, and demographics \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Focus on \u003ca class=\"link\" href=\"https://blog.beehiiv.com/p/how-to-get-an-email-list-for-marketing\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eemail list growth\u003c/a\u003e to leverage zero and first-party data \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Leverage third-party data while you can to grow your email list \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://blog.beehiiv.com/p/embed-forms-email-newsletter\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eCreate multi-step opt-in forms\u003c/a\u003e to gather intel on your new subscribers \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Pay attention to the newsletters your subscribers engage with the most \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Make A/B testing part of weekly routine to better understand what your subscribers like \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Focus on \u003ca class=\"link\" href=\"https://blog.beehiiv.com/p/set-up-bmi-for-brand-recognition\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eimproving trust through BIMI\u003c/a\u003e and email domain warm-ups \u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/tLo1VfHgQFB8PHwdbjuI8Y17ZVa2W7tsQcbdDL9elYYmGLJDJevflWy77hWrQjTWmV759_4X0t7uEDOArYzQbnRgZVTx6y1o7ZucBEplBRhjMlTnh8OP7ekLD57J9k-xszweVnoGqoBVFluYePj72u4\"\u003e\u003c/div\u003e\u003cdiv id=\"first-party-zero-party-data-resourc\" style=\"padding-bottom:4px;padding-left:12px;padding-right:12px;padding-top:16px;\"\u003e\u003ch3 style=\"color:#393939;color:var(--wt-text-on-background-color) !important;font-family:'Poppins',Helvetica,sans-serif;font-size:20px;font-weight:Bold;line-height:30px;margin:0;text-align:left;\"\u003e\u003cspan style=\"color:rgb(67, 67, 67);\"\u003e\u003cb\u003eFirst-Party \u0026amp; Zero-Party Data Resources:\u003c/b\u003e\u003c/span\u003e\u003c/h3\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:24px;padding-right:24px;padding-top:12px;\"\u003e\u003cul style=\"color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;list-style-type:disc;margin:0px 0px 0px 25px;padding:0;\"\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://www.beehiiv.com/features/advanced-analytics?utm_source=blog.beehiiv.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eEmpower Your Newsletter Strategy with 3D Analytics\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://blog.beehiiv.com/p/beehiiv-analytics\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003ebeehiiv 3D Analytics: The Experts’ Secret Weapon\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://product.beehiiv.com/p/subscribe-flows-automation-analytics?utm_source=blog.beehiiv.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eBuild Subscribe Flows for your Readers\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://product.beehiiv.com/p/say-hello-polls?utm_source=blog.beehiiv.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003e👋🏽 Say hello to Polls\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://blog.beehiiv.com/p/set-up-bmi-for-brand-recognition\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eHow To Set Up BIMI (and Why It’s Important in 2023)\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://www.youtube.com/watch?v=4laKV_GLyKA\u0026amp;utm_source=blog.beehiiv.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003ePolls and surveys - beehiiv 101 (Tutorial)\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://www.youtube.com/watch?v=CGEfrVPkDGA\u0026amp;t=146s\u0026amp;utm_source=blog.beehiiv.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eForms - beehiiv 101 (Tutorial)\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://www.youtube.com/watch?v=4Wk-lpHYNSo\u0026amp;utm_source=blog.beehiiv.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eConfigure Sign-up Forms - beehiiv 101 (Tutorial)\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://www.youtube.com/watch?v=Zz7irSATFHs\u0026amp;utm_source=blog.beehiiv.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eUnsubscribe Survey Forms - Feature Updates (Tutorial)\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"Trend #3: Artificial Intelligence\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/5mcBVSHWDAWgTzEuSL6DKMhucMrhLPy5OPbASsGStb2v0AXjozMTZPAWRH9V2sVXnZrJRw_lUhQs-I5UgxKJXINx5PyN_TiSs7nA8s55kd4W7pPjcB5IzPKS4J0WI_-8pTf3QI0lVJOSbG0TlbP1arM\"\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e In 2024, \u003ca class=\"link\" href=\"https://www.beehiiv.com/features/artificial-intelligence?utm_source=blog.beehiiv.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eArtificial Intelligence\u003c/a\u003e (AI) is transforming the way we work and live at a rapid pace.\u0026nbsp; \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e From smart virtual assistants to writing and image technology to self-driving cars — it’s increasingly becoming integrated into our everyday lives. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e In 2023, we saw the explosion of artificial intelligence (AI) in the digital world.\u0026nbsp; \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e With the groundbreaking launch of Open AI’s ChatGPT in late 2022, it didn’t take long for the AI revolution to begin. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Within weeks, AI took the forefront in several areas: automation, programming, writing, design, and more. \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/yG3iRqtx1DUZ3VR1IuqTzqLYLlyUYykzRLQuyqeKUyMvvLOqxA0Su7sXI4tpstSp_MJ5Sd8BLIrix_FmZsvNDpnxLYBlPr97-5WpAVXyqmwWGhcXu-7RkEgzMIoYTSV_peAHhsCxblRfZjw1vIqb2hQ\"\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Open AI made history when ChatGPT became the fastest app to reach 1 million users in history. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e It only took them \u003ca class=\"link\" href=\"https://www.statista.com/chart/29174/time-to-one-million-users/?utm_source=blog.beehiiv.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003efive days\u003c/a\u003e. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Now, everybody wants more of AI — more technology, more knowledge, and more business applications. This led to the first of two major AI trends in the newsletter game: \u003c/p\u003e\u003c/div\u003e\u003cdiv id=\"explosion-in-ai-newsletters\" style=\"padding-bottom:4px;padding-left:12px;padding-right:12px;padding-top:16px;\"\u003e\u003ch3 style=\"color:#393939;color:var(--wt-text-on-background-color) !important;font-family:'Poppins',Helvetica,sans-serif;font-size:20px;font-weight:Bold;line-height:30px;margin:0;text-align:left;\"\u003e\u003cspan style=\"color:rgb(67, 67, 67);\"\u003e\u003cb\u003eExplosion in AI Newsletters\u003c/b\u003e\u003c/span\u003e\u003c/h3\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/IFYQuuL7wyJDp0yCa74ZDawdQxI-GGO6x0Rylu4otSnWpVK1r5__Xjp_wT2Lh-Lm57pxhcx6NfoX6GADP0_2CMvWqyUy-ESz18MCz1dfxjd-c2LEQVh9y5M7OGBPYXJhjOjrnlPM7OOb7wn3dGobr7E\"\u003e\u003c/div\u003e\u003cdiv id=\"the-skyrocketing-demand-to-stay-up-\" style=\"padding-bottom:4px;padding-left:12px;padding-right:12px;padding-top:16px;\"\u003e\u003ch3 style=\"color:#393939;color:var(--wt-text-on-background-color) !important;font-family:'Poppins',Helvetica,sans-serif;font-size:20px;font-weight:Bold;line-height:30px;margin:0;text-align:left;\"\u003e\u003cspan style=\"color:rgb(67, 67, 67);\"\u003eThe skyrocketing demand to stay up to date resulted in a surge of AI newsletters.\u003c/span\u003e\u003c/h3\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e In 2023, a total of 3,159 AI newsletters were launched on beehiiv, making up 12.0% of all newsletters launched on the platform. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e One example is Rowan Cheung of \u003cspan style=\"\"\u003e\u003ci\u003eThe Rundown AI. \u003c/i\u003e\u003c/span\u003eHe \u003ca class=\"link\" href=\"https://blog.beehiiv.com/p/creator-spotlight-rowan-cheung\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003ebuilt an audience of 300,000\u003c/a\u003e (150,000 on both his Twitter and his beehiiv newsletter) in only 4 months in 2023. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e In only five months, Saeed Ezzati grew his AI newsletter to 180,000 subscribers. What’s even more impressive is that he’s already on pace to make $150,000 annually from his newsletter. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e This brings us to our next major AI trend… \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/tLo1VfHgQFB8PHwdbjuI8Y17ZVa2W7tsQcbdDL9elYYmGLJDJevflWy77hWrQjTWmV759_4X0t7uEDOArYzQbnRgZVTx6y1o7ZucBEplBRhjMlTnh8OP7ekLD57J9k-xszweVnoGqoBVFluYePj72u4\"\u003e\u003c/div\u003e\u003cdiv id=\"ai-technology-the-next-digital-revo\" style=\"padding-bottom:4px;padding-left:12px;padding-right:12px;padding-top:16px;\"\u003e\u003ch3 style=\"color:#393939;color:var(--wt-text-on-background-color) !important;font-family:'Poppins',Helvetica,sans-serif;font-size:20px;font-weight:Bold;line-height:30px;margin:0;text-align:left;\"\u003e\u003cspan style=\"color:rgb(67, 67, 67);\"\u003e\u003cb\u003eAI Technology: The Next Digital Revolution Is Here\u003c/b\u003e\u003c/span\u003e\u003c/h3\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/pU6cWqKGkuyLpyXGuABKF47z1GtvI8ir4u_AALWlXLtIhx3T8sSUHj6bnc6y0NESLH0JRThqB_0qHRu5Obu7y91H_097K7Rpx2thuSxqpr_46MV5vJqyQtkJFVTRgvrmzXO0iydourcJPiNLqY43eMc\"\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e In 2023, \u003ca class=\"link\" href=\"https://app.beehiiv.com/signup?utm_source=blog.beehiiv.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003ebeehiiv\u003c/a\u003e became the first-ever newsletter platform to roll out its own AI toolset to help creators optimize their content creation and newsletter performance. \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/KHz7fzxEiUtLPhHkovqgMK4_vcWR00pRxml5djdqNf-bTIozTK2dR_6u6S3Zf-RMzvgnAhSnzYEjj-YUUQU-DA2xNcuf49g5B0fnhqR9IychHP8tpQYW60iii8zA5f32HIx4CsSQ2YqP5n9zDy2vDTM\"\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e beehiiv’s Artificial Intelligence is built specifically for newsletter operators.\u0026nbsp; \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e It’s integrated directly into the beehiiv platform within the text editor, making it the best editor in the newsletter world more powerful and dynamic than ever before. \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/tLo1VfHgQFB8PHwdbjuI8Y17ZVa2W7tsQcbdDL9elYYmGLJDJevflWy77hWrQjTWmV759_4X0t7uEDOArYzQbnRgZVTx6y1o7ZucBEplBRhjMlTnh8OP7ekLD57J9k-xszweVnoGqoBVFluYePj72u4\"\u003e\u003c/div\u003e\u003cdiv id=\"more-ai-content-means-you-need-to-c\" style=\"padding-bottom:4px;padding-left:12px;padding-right:12px;padding-top:16px;\"\u003e\u003ch3 style=\"color:#393939;color:var(--wt-text-on-background-color) !important;font-family:'Poppins',Helvetica,sans-serif;font-size:20px;font-weight:Bold;line-height:30px;margin:0;text-align:left;\"\u003e\u003cspan style=\"color:rgb(67, 67, 67);\"\u003e\u003cb\u003eMore AI Content Means You Need to Craft Better Newsletters\u003c/b\u003e\u003c/span\u003e\u003c/h3\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/hjSsjSyOKIdACswLxKeJTIjW5oMjv0GPDgjdtr8klI-A1LOVvZguGxnBPuSneERve9Rjbwckc6HzWlnCP9w4H8jNdWlBZlOQQ2AZgCoU1IwgyNNiKGNW7CXJs6GgBB99oE_girZ_Uk64Y8jINOcKGHU\"\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e AI enables content creators to create content easier and quicker than ever which will inevitably lead to more content online. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e While using AI can give you an advantage you can have in the marketplace, you need to understand that the newsletter industry will become more competitive, and the sheer volume of content will increase. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e What does this mean for you and your newsletter? \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e You need to double down on the quality and uniqueness of your newsletter content. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e It has never been more important to \u003ca class=\"link\" href=\"https://www.beehiiv.com/publish?utm_source=blog.beehiiv.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003ecreate high-value newsletter content\u003c/a\u003e. \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/oXW8pVBQkgVUK0KKgSuQsdHJwH3N4tYYwnNL-cbe-DHdBV_jwuOwd18Yc9i6-4nTCzkYNFonmTgXizZdLfUMwkgO6n4YXsYMIDhUT9nF-gxruAqaUvcQJOM8TU3a4PRBuNJfCYXK6UF91QVJWMRGQ0s\"\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/tLo1VfHgQFB8PHwdbjuI8Y17ZVa2W7tsQcbdDL9elYYmGLJDJevflWy77hWrQjTWmV759_4X0t7uEDOArYzQbnRgZVTx6y1o7ZucBEplBRhjMlTnh8OP7ekLD57J9k-xszweVnoGqoBVFluYePj72u4\"\u003e\u003c/div\u003e\u003cdiv id=\"key-action-points\" style=\"padding-bottom:4px;padding-left:12px;padding-right:12px;padding-top:16px;\"\u003e\u003ch3 style=\"color:#393939;color:var(--wt-text-on-background-color) !important;font-family:'Poppins',Helvetica,sans-serif;font-size:20px;font-weight:Bold;line-height:30px;margin:0;text-align:left;\"\u003e\u003cspan style=\"color:rgb(67, 67, 67);\"\u003e\u003cb\u003eKey Action Points\u003c/b\u003e\u003c/span\u003e\u003c/h3\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/c7nXQm8h88WmHjoQu3PgtxuMACnaDPhrdGqafcQ6sdM6Erygg7xh-FMC0d09IfTAVGpQ9Auntz8e-b-ci3bPQXUW99VrMQlsjYI9W4pQX6_YenOm6gpkXJJu_mEGR_xhM-7FG_5U7pnqa9llN1mmVQY\"\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eHere’s how you can leverage AI and craft unique content on a practical level:\u003c/b\u003e\u003c/span\u003e\u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:24px;padding-right:24px;padding-top:12px;\"\u003e\u003cul style=\"color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;list-style-type:disc;margin:0px 0px 0px 25px;padding:0;\"\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Leverage AI tools like ChatGPT and \u003ca class=\"link\" href=\"https://www.beehiiv.com/features/artificial-intelligence?utm_source=blog.beehiiv.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003ebeehiiv AI\u003c/a\u003e to streamline your content creation \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Create a newsletter template to stay congruent in your content \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Write short, punchy words, sentences, and paragraphs \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Integrate storytelling into your content as much as possible \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Brand your newsletter using design tactics like specific fonts, \u003ca class=\"link\" href=\"https://blog.beehiiv.com/p/what-colors-are-best-for-email-newsletters\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003ecolors\u003c/a\u003e, and a logo.\u0026nbsp; \u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Here’s what we can expect to see with newsletter designs in 2024: \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/o1zmJP65C1uMYGy7yFOicauVrZdCzILX5yX3aFff1i4G9YYc4PFB_HsPodtDhPmgtPvFhuOQ-ppy0fDHrvwxt28O4WW8j1Thh2VZco1gc73K-pPDam44f2hU2yEKlzdFLXrXmYItiEBFoVxNhGgzOnk\"\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:24px;padding-right:24px;padding-top:12px;\"\u003e\u003cul style=\"color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;list-style-type:disc;margin:0px 0px 0px 25px;padding:0;\"\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Weave in different media (i.e. photos, images, videos, \u003ca class=\"link\" href=\"https://blog.beehiiv.com/p/using-gifs-in-email-newsletters\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eGIFs\u003c/a\u003e) \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://www.beehiiv.com/features/ad-network?utm_source=blog.beehiiv.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eIntegrate sponsored ads\u003c/a\u003e that are both relevant and designed well to integrate easily into your newsletter \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Leverage \u003ca class=\"link\" href=\"https://www.beehiiv.com/features/polls?utm_source=blog.beehiiv.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003ebeehiiv polls\u003c/a\u003e to see how well your individual newsletters resonate with your subscribers \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Subscribe to the top newsletters and take notes on what they do well \u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e You can read case studies and creator spotlights to learn specific tactics from the top newsletter creators that make them successful in the next section! \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/tLo1VfHgQFB8PHwdbjuI8Y17ZVa2W7tsQcbdDL9elYYmGLJDJevflWy77hWrQjTWmV759_4X0t7uEDOArYzQbnRgZVTx6y1o7ZucBEplBRhjMlTnh8OP7ekLD57J9k-xszweVnoGqoBVFluYePj72u4\"\u003e\u003c/div\u003e\u003cdiv id=\"ai-resources\" style=\"padding-bottom:4px;padding-left:12px;padding-right:12px;padding-top:16px;\"\u003e\u003ch3 style=\"color:#393939;color:var(--wt-text-on-background-color) !important;font-family:'Poppins',Helvetica,sans-serif;font-size:20px;font-weight:Bold;line-height:30px;margin:0;text-align:left;\"\u003e\u003cspan style=\"color:rgb(67, 67, 67);\"\u003e\u003cb\u003eAI Resources\u003c/b\u003e\u003c/span\u003e\u003c/h3\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:24px;padding-right:24px;padding-top:12px;\"\u003e\u003cul style=\"color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;list-style-type:disc;margin:0px 0px 0px 25px;padding:0;\"\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://www.beehiiv.com/features/artificial-intelligence?utm_source=blog.beehiiv.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003ebeehiiv’s Artificial Intelligence features\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e ✨\u003ca class=\"link\" href=\"https://product.beehiiv.com/p/beehiiv-ai?utm_source=blog.beehiiv.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003e Introducing beehiiv AI\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://blog.beehiiv.com/p/top-ai-writing-tools\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eLevel Up Your Newsletters: Top AI Writing Tools for Epic Content Creation\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://blog.beehiiv.com/p/maximize-your-content-creation-strategy-with-chatgpt\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eMaximize Your Content Creation Strategy With ChatGPT\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://blog.beehiiv.com/p/creator-spotlight-superhuman-by-zain-kahn\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eSuperhuman by Zain Kahn: 135,000 Readers in 3 Months on beehiiv\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://blog.beehiiv.com/p/creator-spotlight-ai-with-vibes\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eHow This AI Newsletter Launched \u0026amp; Got Acquired in Only 7 Months\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://blog.beehiiv.com/p/crafting-your-personal-newsletter-style-guide-using-chatgpt\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eCrafting Your Personal Newsletter Style Guide Using ChatGPT: A How-To Guide\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://blog.beehiiv.com/p/top-ai-newsletters-should-reading-beehiiv\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eWhy the biggest AI newsletters use beehiiv\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://www.youtube.com/watch?v=dVjv-xWeFSo\u0026amp;utm_source=blog.beehiiv.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eAI Tools - beehiiv 101 (tutorial)\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003ca class=\"link\" href=\"https://www.youtube.com/watch?v=OTMcIb5Pfe4\u0026amp;utm_source=blog.beehiiv.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eHow to Enhance Your Writing with beehiiv AI\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"Final \u0026amp; Key Takeaways\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/xYrN_1uHKXNLTMQetEF14VDSy06Op0_JH3gP8IzHgQG3GcjRJPzLn04dZR5b2eOU1QLCc_48hjGuCpSqMBQPV5YlaRIip1eyIi46Q4fPqngHlCoQAQeywZ-G8rk7xn9jjtPllzkMYafHObSxcdfPbwA\"\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Moving forward, email newsletters continue to be a powerful communication channel for brands, marketers, and the continual rise of creators. \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/h6jQhL6R-qQ-Rq3aV8fF2ylOTCqe8JqQ0QUIuSH2YLTkHx7geiMb3bVFrfRRQegs-z-fWUsnpbtnPvdGNc2H_C8UeXu3oxLng0oNp-yVgKbDdxa6UkrNeblv9lXbN1Zt-hpO5uFnS1apb2jPe0WNcTE\"\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e As we navigate the ever-evolving world of email newsletters, several key takeaways can guide our path forward into 2024 and beyond: \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:24px;padding-right:24px;padding-top:12px;\"\u003e\u003cul style=\"color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;list-style-type:disc;margin:0px 0px 0px 25px;padding:0;\"\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eOptimize Automations From the Get-Go \u003c/b\u003e\u003c/span\u003eMake a great first impression with your new subscribers. Focus on building out \u003ca class=\"link\" href=\"https://www.beehiiv.com/features/automations?utm_source=blog.beehiiv.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eautomations\u003c/a\u003e starting with your welcome series and \u003ca class=\"link\" href=\"https://blog.beehiiv.com/p/onboarding-email-sequence\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eonboarding flows\u003c/a\u003e to keep them engaged, interested, and on the path to a deeper connection with you. \u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:24px;padding-right:24px;padding-top:12px;\"\u003e\u003cul style=\"color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;list-style-type:disc;margin:0px 0px 0px 25px;padding:0;\"\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eLean Into Analytics:\u003c/b\u003e\u003c/span\u003e If you aren’t paying attention to the numbers, they’re not likely to grow. To measure your progress effectively, ensure you’re spending time every month going over your email analytics. Track your subscribers, and where they’re coming from so you can double down on acquisition tactics. \u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:24px;padding-right:24px;padding-top:12px;\"\u003e\u003cul style=\"color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;list-style-type:disc;margin:0px 0px 0px 25px;padding:0;\"\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eEmbrace Zero-Party and First-Party Data: \u003c/b\u003e\u003c/span\u003eWith third-party cookies phasing out in the second half of 2024, begin making the shift towards collecting zero-party and first-party data to better understand your audience, personalize emails, and improve your subscribers’ experiences. \u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:24px;padding-right:24px;padding-top:12px;\"\u003e\u003cul style=\"color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;list-style-type:disc;margin:0px 0px 0px 25px;padding:0;\"\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eCrank Up A/B Testing: \u003c/b\u003e\u003c/span\u003eDon't shy away from leaning into significant \u003ca class=\"link\" href=\"https://blog.beehiiv.com/p/a-b-email-testing\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eA/B testing\u003c/a\u003e, such as testing images, subject lines, body copy, newsletter formats, and more. These experiments can yield more impactful results, helping you refine your email content effectively and optimize quickly. \u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:24px;padding-right:24px;padding-top:12px;\"\u003e\u003cul style=\"color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;list-style-type:disc;margin:0px 0px 0px 25px;padding:0;\"\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eAI Integration:\u003c/b\u003e\u003c/span\u003e Scaling your email efforts with Artificial Intelligence is key. 2023 saw a dramatic leap forward in terms of AI’s ability to help automate and improve email newsletters. \u003ca class=\"link\" href=\"https://blog.beehiiv.com/p/top-ai-newsletters-should-reading-beehiiv\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eSubscribe to AI newsletters\u003c/a\u003e to stay in tune with the changing landscape and leverage tools like \u003ca class=\"link\" href=\"https://www.beehiiv.com/features/artificial-intelligence?utm_source=blog.beehiiv.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003ebeehiiv AI\u003c/a\u003e to streamline your newsletter operations. \u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:24px;padding-right:24px;padding-top:12px;\"\u003e\u003cul style=\"color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;list-style-type:disc;margin:0px 0px 0px 25px;padding:0;\"\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eHumanize Your Brand: \u003c/b\u003e\u003c/span\u003eLeverage AI, but don’t let it take control of the heart and mission of your business. Use AI tools to research, automate, and create content, but also integrate personality and storytelling into your newsletter content.\u0026nbsp; \u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:24px;padding-right:24px;padding-top:12px;\"\u003e\u003cul style=\"color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;list-style-type:disc;margin:0px 0px 0px 25px;padding:0;\"\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eInvest in Your “Owned” Audience: \u003c/b\u003e\u003c/span\u003eNewsletters are an incredible medium you can use to \u003ca class=\"link\" href=\"https://blog.beehiiv.com/p/beyond-the-inbox-the-power-of-community\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003ebuild a close-knit community\u003c/a\u003e. Get into the trenches with your audience — reply to their emails, interact with them on social media, and engage with them via surveys and polls. \u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e The future of email newsletters in 2024 is exciting, offering new opportunities for growth, revenue, and audience engagement. Personalization, automation, data collection, and quality content will be the key drivers for success.\u0026nbsp; \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Also, keep an eye out for more and more acquisitions in the newsletter space.\u0026nbsp; \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/nA9i7FWKkogousIe_0aqQLEXyb19Z7ks1i0byGSs4Ph7nhUZ1q9NmJdQn8-xiu01K1N0iczQuZDONOWz-gRxlr3i1TQ2gUkUhvoYBqTHaaoA52keiKeB6PFwUa6d7-yo3JVrvrZ0Tc13EIcqZquAyxE\"\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e It's crucial to continue to stay up to date with the trends and technologies shaping the email newsletter landscape. \u003ca class=\"link\" href=\"https://app.beehiiv.com/signup?utm_source=blog.beehiiv.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eLeveraging creator-first tools like beehiiv\u003c/a\u003e for newsletter publishing, list building, and monetization will be invaluable to ensure the continued success of your email marketing strategy. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e By aligning your strategy with these insights, you’ll be better positioned to harness the full potential of email newsletters both now and in the future. \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003ca href=\"https://app.beehiiv.com/signup?utm_source=blog.beehiiv.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" rel=\"nofollow noopener noreferrer\" style=\"text-decoration: none;\" target=\"_blank\"\u003e\u003cimg alt=\"\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/1GVcPHLNIZHZCxt-5OlSmxVrcYs__iHRg7nRWmgzNaVP2EAbyQji1bT3QIMpG9MW7KaNbmn_w2Si_MFfDRBOFgQGWXak6NpNvQguc8oLS0WUpq09mTTcY0NQ0TGZNKaVWoghEgQ73vRY9E9zo9iMxs0\"\u003e\u003c/a\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e\u003c/p\u003e\u003c/div\u003e\u003c/div\u003e\u003c/div\u003e\u003c/div\u003e\u003c/div\u003e\u003c/div\u003e\u003c/div\u003e","truncatedHtml":"\u003cdiv\u003e\u003cdiv\u003e\u003clink href=\"https://fonts.gstatic.com\" rel=\"preconnect\"\u003e\u003clink href=\"https://fonts.googleapis.com/css2?family=Poppins\u0026amp;display=swap\" rel=\"stylesheet\"\u003e\u003clink href=\"https://fonts.googleapis.com/css2?family=Roboto\u0026amp;display=swap\" rel=\"stylesheet\"\u003e\u003clink href=\"https://fonts.googleapis.com/css2?family=Roboto\u0026amp;display=swap\" rel=\"stylesheet\"\u003e\u003cstyle type=\"text/css\"\u003e\n:root {\n --wt-primary-color: #FF73E3;\n --wt-text-on-primary-color: #222222;\n\n --wt-secondary-color: #ffffff;\n --wt-text-on-secondary-color: #030712;\n\n --wt-tertiary-color: #FFFFFF;\n --wt-text-on-tertiary-color: #222222;\n\n 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font-family:'Helvetica',Arial,sans-serif !important; overflow-wrap: break-word; }\n .table-h { padding:5px; background-color:#F1F1F1; }\n .table-h p { color: #2A2A2A; font-family:'Trebuchet MS','Lucida Grande',Tahoma,sans-serif !important; overflow-wrap: break-word; }\n\u003c/style\u003e\u003c/div\u003e\u003cdiv class=\"bg-wt-background\" style=\"color: var(--wt-text-on-background-color) !important;\"\u003e\u003cdiv class=\"rendered-post\" style=\"max-width: 672px; margin: 0 auto;\"\u003e\u003cdiv class=\"bg-wt-background text-wt-text-on-background\"\u003e\u003cdiv style=\"padding-top:1.5rem; padding-bottom:1.5rem;\"\u003e\u003cstyle\u003e\n .bh__byline_wrapper {\n font-size: .875rem;\n line-height: 1.25rem;\n vertical-align: middle;\n justify-content: space-between;\n display: block;\n }\n \n .bh__byline_social_wrapper {\n display: flex;\n margin-top: 0.5rem;\n align-items: center;\n }\n \n .bh__byline_social_wrapper \u003e * + * {\n margin-left: 1rem;\n }\n \n @media (min-width: 768px) {\n .bh__byline_wrapper {\n display: flex;\n }\n \n .bh__byline_social_wrapper {\n margin-top: 0rem;\n }\n }\n\u003c/style\u003e\u003cdiv id=\"web-header\" style=\"padding-left: 12px; padding-right: 12px; color: var(--wt-text-on-background-color) !important; padding-bottom: 2rem;\"\u003e\u003ch1 style=\"font-size: 36px; font-family:'Poppins',Helvetica,sans-serif; line-height: 2.5rem; padding-bottom: 8px; font-weight: 700;\"\u003e2024 State of Email Newsletters by beehiiv\u003c/h1\u003e\u003ch2 style=\"font-size: 20px; font-family:'Verdana',Geneva,sans-serif; line-height: 1.75rem; padding-bottom: 20px; color: #333333; font-weight: 400;\"\u003eThe Latest beehiiv Data, Trends \u0026amp; Innovations Shaping the Newsletter Industry \u003c/h2\u003e\u003cdiv class=\"bh__byline_wrapper\"\u003e\u003cdiv\u003e\u003cdiv style=\"display:flex;\"\u003e\u003cdiv style=\"display:flex; flex-direction:row; justify-content:flex-start;\"\u003e\u003cdiv style=\"display:flex;\"\u003e\u003cimg alt=\"Author\" height=\"40\" src=\"https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/user/profile_picture/24cb9aff-1193-44a4-8343-9d4049cde036/thumb_smaller.png\" style=\"height:40px;width:40px;border:4px solid rgba(0,0,0,0);left:-4px;z-index:30;box-sizing:content-box;position:relative;border-radius:9999px;\" width=\"40\"\u003e\u003cimg alt=\"Author\" height=\"40\" src=\"https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/user/profile_picture/6c6eb645-b5e0-4e28-a2e1-5ae6ec3ce963/thumb_Screen_Shot_2022-10-19_at_10.02.07_AM.png\" style=\"height:40px;width:40px;border:4px solid rgba(0,0,0,0);left:-20px;z-index:20;box-sizing:content-box;position:relative;border-radius:9999px;\" width=\"40\"\u003e\u003cimg alt=\"Author\" height=\"40\" src=\"https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/user/profile_picture/392a6950-2cc1-4703-a7b6-c173cf977fcd/thumb_IMG_3062.jpeg\" style=\"height:40px;width:40px;border:4px solid rgba(0,0,0,0);left:-36px;z-index:10;box-sizing:content-box;position:relative;border-radius:9999px;\" width=\"40\"\u003e\u003c/div\u003e\u003cdiv style=\"display:flex; align-items:center;\"\u003e\u003cp style=\"left:-24px;position:relative;font-family:'Poppins',Helvetica,sans-serif;font-weight:Lighter;font-size:14px;color: var(--wt-text-on-background-color);margin:0px;line-height:20px;\"\u003e\u003cspan\u003e\u003ca href=\"https://blog.beehiiv.com/authors/24cb9aff-1193-44a4-8343-9d4049cde036\" target=\"_blank\" style=\"color:var(--wt-text-on-background-color) !important;text-decoration:underline !important;\"\u003eTyler Denk\u003c/a\u003e, \u003ca href=\"https://blog.beehiiv.com/authors/6c6eb645-b5e0-4e28-a2e1-5ae6ec3ce963\" target=\"_blank\" style=\"color:var(--wt-text-on-background-color) !important;text-decoration:underline !important;\"\u003eTG\u003c/a\u003e \u0026amp; \u003ca href=\"https://blog.beehiiv.com/authors/392a6950-2cc1-4703-a7b6-c173cf977fcd\" target=\"_blank\" style=\"color:var(--wt-text-on-background-color) !important;text-decoration:underline !important;\"\u003eEJ White\u003c/a\u003e\u003c/span\u003e\u003cbr\u003e\u003cspan class=\"text-wt-text-on-background\" style=\"opacity:0.75;\"\u003e January 8th, 2024 \u003c/span\u003e\u003c/p\u003e\u003c/div\u003e\u003c/div\u003e\u003c/div\u003e\u003c/div\u003e\u003cdiv class=\"bh__byline_social_wrapper\"\u003e\u003ca href=\"https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.beehiiv.com%2Fp%2F2024-state-of-newsletters\" target=\"_blank\"\u003e\u003cdiv style=\"max-width:28px;\"\u003e\u003csvg fill=\"none\" height=\"100%\" viewBox=\"0 0 212 212\" width=\"100%\" xmlns=\"http://www.w3.org/2000/svg\"\u003e\u003ccircle cx=\"106.214\" cy=\"105.5\" fill-opacity=\"0.15\" fill=\"#9CA3AF\" r=\"105.5\"\u003e\u003c/circle\u003e\u003cpath d=\"M96.9223 92.1778H87.0327V105.498H96.9223V145.461H113.405V105.498H125.273L126.591 92.1778H113.405V86.5165C113.405 83.5193 114.064 82.1873 117.031 82.1873H126.591V65.5364H114.064C102.197 65.5364 96.9223 70.8647 96.9223 80.8552V92.1778Z\" fill=\"#BAC2CE\"\u003e\u003c/path\u003e\u003c/svg\u003e\u003c/div\u003e\u003c/a\u003e\u003ca href=\"https://twitter.com/intent/tweet?text=The+Latest+beehiiv+Data%2C+Trends+%26+Innovations+Shaping+the+Newsletter+Industry+\u0026amp;url=https%3A%2F%2Fblog.beehiiv.com%2Fp%2F2024-state-of-newsletters\u0026amp;via=denk_tweets\" target=\"_blank\"\u003e\u003cdiv style=\"max-width:28px;\"\u003e\u003csvg fill=\"none\" height=\"100%\" viewBox=\"0 0 52 52\" width=\"100%\" xmlns=\"http://www.w3.org/2000/svg\"\u003e\u003ccircle cx=\"26\" cy=\"26\" fill-opacity=\"0.15\" fill=\"#9CA3AF\" r=\"26\"\u003e\u003c/circle\u003e\u003cpath d=\"M18.244 2.25h3.308l-7.227 8.26 8.502 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64H105.914C93.777 64.0841 84.4441 68.1681 78.1742 76.1384C72.5949 83.2311 69.7169 93.1 69.6202 105.471L69.6199 105.5L69.6202 105.529C69.7169 117.9 72.5949 127.769 78.1742 134.862C84.4441 142.832 93.777 146.916 105.914 147H105.962C116.753 146.925 124.358 144.1 130.624 137.84C138.822 129.65 138.575 119.385 135.873 113.083C133.934 108.564 130.239 104.893 125.185 102.469ZM106.555 119.985C102.042 120.239 97.3533 118.213 97.1221 113.874C96.9507 110.657 99.4116 107.067 106.832 106.64C107.682 106.591 108.516 106.567 109.335 106.567C112.03 106.567 114.552 106.829 116.844 107.33C115.989 118.008 110.974 119.742 106.555 119.985Z\" fill=\"#BAC2CE\"\u003e\u003c/path\u003e\u003c/svg\u003e\u003c/div\u003e\u003c/a\u003e\u003ca href=\"https://www.linkedin.com/sharing/share-offsite?url=https%3A%2F%2Fblog.beehiiv.com%2Fp%2F2024-state-of-newsletters\" target=\"_blank\"\u003e\u003cdiv style=\"max-width:28px;\"\u003e\u003csvg fill=\"none\" height=\"100%\" viewBox=\"0 0 211 211\" width=\"100%\" xmlns=\"http://www.w3.org/2000/svg\"\u003e\u003ccircle cx=\"105.5\" cy=\"105.5\" fill-opacity=\"0.15\" fill=\"#9CA3AF\" r=\"105.5\"\u003e\u003c/circle\u003e\u003cpath d=\"M82.1892 75.4698C82.1892 80.1362 78.526 83.8026 73.8638 83.8026C69.2015 83.8026 65.5383 80.1362 65.5383 75.4698C65.5383 70.8034 69.2015 67.137 73.8638 67.137C78.526 67.137 82.1892 70.8034 82.1892 75.4698ZM82.1892 90.4689H65.5383V143.799H82.1892V90.4689ZM108.831 90.4689H92.1797V143.799H108.831V115.801C108.831 100.135 128.812 98.8017 128.812 115.801V143.799H145.463V110.134C145.463 83.8026 115.824 84.8026 108.831 97.8018V90.4689Z\" fill=\"#BAC2CE\"\u003e\u003c/path\u003e\u003c/svg\u003e\u003c/div\u003e\u003c/a\u003e\u003c/div\u003e\u003c/div\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:2rem;\"\u003e\u003cimg style=\"margin-left:auto; margin-right:auto;\" src=\"https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/46bf3441-e585-4bc7-814f-59341c0fb51b/image25.png?t=1704398962\"\u003e\u003c/div\u003e\u003cdiv id=\"content-blocks\"\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e It’s an incredible time for email newsletters. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Every day, \u003ca class=\"link\" href=\"https://www.statista.com/statistics/255080/number-of-e-mail-users-worldwide/?utm_source=blog.beehiiv.com\u0026amp;utm_medium=referral\u0026amp;utm_campaign=2024-state-of-email-newsletters-by-beehiiv\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eover 4 billion humans\u003c/a\u003e open up their email inboxes to hear from their friends, brands, and creators they love the most. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e And, while social media receives all the praise for being the number one medium to reach people, \u003ca class=\"link\" href=\"https://blog.beehiiv.com/p/why-email-newsletters-are-making-a-comeback\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eemail continues to dominate\u003c/a\u003e. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e With more than 50% of the global population checking their inboxes daily (and with those numbers projected to increase), you have to ask yourself… \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e\u003cspan style=\"\"\u003e\u003cb\u003eWhat is an email newsletter worth?\u0026nbsp;\u003c/b\u003e\u003c/span\u003e\u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e From the reader’s perspective, it offers a simple way to hear from the creators/brands you love. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Unlike social media or ads, email isn’t a form of interruption marketing. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Readers opt-in to hear on specific topics, ensuring their preferences are met. The moment the content doesn’t meet their needs, they can \u003ca class=\"link\" href=\"https://blog.beehiiv.com/p/how-to-create-a-newsletter-unsubscribe-page\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003eunsubscribe\u003c/a\u003e. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Newsletters give readers complete control. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e For brands, it’s an amazing opportunity to \u003ca class=\"link\" href=\"https://blog.beehiiv.com/p/newsletter-growth-channels\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003edouble down on growth\u003c/a\u003e.\u0026nbsp; \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e For creators, it provides a unique opportunity to completely own their audiences and build new income streams. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Advancements in the newsletter industry have made it easier than ever to turn your passion into a paycheck. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Between 2021 and 2022, 402 million emails were sent using beehiiv.\u0026nbsp; \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e In 2023, the number catapulted to 4.5 billion emails. \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:20px;padding-left:12px;padding-right:12px;padding-top:20px;\"\u003e\u003cimg alt=\"2024 State of Email Newsletters by beehiiv\" style=\"margin:0 auto 0 auto;width:100%;\" src=\"https://lh7-us.googleusercontent.com/0OkShitjPm4NvNOlUsPEBXw6v0GUnusxxE20hAV6ZuTZAbhbk1VcW2hRpZwE1NXgp4MQxXEPHARvc6nqkdxNF4nCUdwJDIgigJV6ru7CZNonnqdUvF_M1rhrSioZj4jb4M1iG00fUB5FYVrkKg_I5OE\"\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Email newsletters can help you: \u003c/p\u003e\u003c/div\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:24px;padding-right:24px;padding-top:12px;\"\u003e\u003cul style=\"color:var(--wt-text-on-background-color) !important;font-family:'Helvetica',Arial,sans-serif;font-size:16px;line-height:24px;list-style-type:disc;margin:0px 0px 0px 25px;padding:0;\"\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Unlock new audiences \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Skyrocket your earnings \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Build a loyal following \u003c/p\u003e\u003c/li\u003e\u003cli style=\"margin:5px 0px 0px 0px;\"\u003e\u003cp style=\"text-align:left;\"\u003e Create a unique 1:1 reader connection \u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e In this beehiiv state of newsletters report, we cover the latest insights in the email newsletter industry to put you in the best position to succeed this year. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e We’ve sent and seen a lot of newsletters.\u0026nbsp; \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e We aim to pass on our insights and trends, empowering you to build an ironclad \u003ca class=\"link\" href=\"https://blog.beehiiv.com/p/sell-email-newsletter-business\" target=\"_blank\" style=\"-webkit-text-decoration:underline #ff73e3;color:#ff73e3;text-decoration:underline #ff73e3;word-break:break-word;;\"\u003enewsletter business\u003c/a\u003e.\u0026nbsp; \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Plus, you’ll get the top insights from newsletter experts \u003cspan style=\"\"\u003e\u003ci\u003eand\u003c/i\u003e\u003c/span\u003e their advice on what’s to come in 2024. \u003c/p\u003e\u003c/div\u003e\u003cstyle\u003e\n p span[style*=\"font-size\"] { line-height: 1.6; }\n\u003c/style\u003e\u003cdiv style=\"padding-bottom:12px;padding-left:12px;padding-right:12px;padding-top:12px;\"\u003e\u003cp style=\"color:#222222;color:var(--wt-text-on-background-color) !important;font-family:'Roboto',-apple-system,BlinkMacSystemFont,Tahoma,sans-serif;font-size:16px;line-height:24px;text-align:left;\"\u003e Let’s dive in!\u0026nbsp; \u003c/p\u003e\u003c/div\u003e\u003cdiv id=\"subscriber-break\"\u003e\u003c/div\u003e\u003c/div\u003e\u003c/div\u003e\u003c/div\u003e\u003c/div\u003e\u003c/div\u003e\u003c/div\u003e","onlyRenderComments":false,"JWT_SECRET":"6e3e21b10ea657beb5e6be8681c99d50738dba071731fc616ee3112432c8de50fd89c29dd9c21c0bf231a72a7f22497a934e907be62faa94b16a21a76325eaa5","isDraft":false,"paywall":null,"currentSubscriberId":null,"currentTierId":null}},"actionData":null,"errors":null}};</script><script type="module" async="">import "/assets/manifest-ba8709e8.js"; import * as route0 from "/assets/root-DyTVJERh.js"; import * as route1 from "/assets/_slug-BLaqTSRC.js"; 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